Justin Lester - Podcast Details

Shows

Wellington Mornings with Nick Mills Friday Faceoff: Campbell Barry and Justin Lester wrap the weekNick Mills wraps the week with outgoing Hutt City Mayor Campbell Barry and former Wellington mayor Justin Lester. They discuss their picks for all the Wellington regions mayoral elections, their thoughts on amalgamation, give their hot or nots of the week and how we can improve voting turnout. Plus Campbell Barry gives some departing words on his last day as mayor. LISTEN ABOVESee omnystudio.com/listener for privacy information.

2025-10-1035 min

Wellington Mornings with Nick Mills Friday Faceoff: Phil O'Reilly and Justin Lester with Nick MillsOn Friday Faceoff, Nick was joined by Dot Loves Data director and former Wellington Mayor Justin Lester, along with Iron Duke Partners Managing Director Phil O'Reilly. They discussed whether Wellington's City to Sea Bridge should be saved, the poll results showing Andrew Little significantly ahead in the Wellington Mayoral race, and whether former Prime Ministers Sir John Key and Helen Clark should have attended recent commemorations in China. LISTEN ABOVESee omnystudio.com/listener for privacy information.

2025-09-0532 min

Tech with ThatTechPastor Stop Asking ChatGPT Lame Questions: How to Actually Get Mind-Blowing AnswersMost people use ChatGPT wrong — then wonder why the results sound basic. In this episode, I flip the script and talk as if ChatGPT itself could speak, breaking down what it wishes you knew before typing your first prompt.Here’s what you’ll get:Why your first instruction sets the whole game.How context is currency that takes you from generic to game-changing answers.Why ChatGPT is not Google (and how to stop treating it like a search bar).The secret power of iteration a...

2025-08-1909 min

Does the Bible say THAT?!?SPECIAL: Bible Stories and Favorite Verses: Reuben LesterOn this special episode, Dave Lester is joined by his son, Reuben! There is talk of favorite Bible stories, what kinds of Bibles Reuben reads and his favorite verse. It was so much fun!Sources used for this episode:*The NIrV Adventure Bible for Early Readers by Lawrence O Richards*The Action Bible: God's Redemptive Story by Sergio Cariello and David C. Cook*The Surprising Rebirth of Belief in God: Why New Atheism Grew Old and Secular Thinkers are Considering Christianity Again by Justin Brierley

2025-07-2927 min

Tech with ThatTechPastor Global AI Moves, Church Lessons: What Nvidia, Grok, and Google Mean for MinistryIn this episode of That Tech Pastor, Rev. Dr. Justin R. Lester breaks down the top 5 global AI headlines of the week—and unpacks exactly what they mean for the local church. From Nvidia chips heading back to China, to Elon Musk’s Grok AI winning a Pentagon contract, to Google training thousands in AI—we explore what this means for trust, training, and transformation in ministry.This week’s stories include:• Nvidia H20 Chips to China – Why churches need to ask where their data lives• Grok AI’s Pentagon Contract – The danger of using unvetted AI tools f...

2025-07-1811 min

Wellington Mornings with Nick Mills Friday Faceoff: Justin Lester and JD Trask wrap the weekOn Friday Faceoff this week, Nick was joined by ex-Wellington Mayor and Dot Loves Data director Justin Lester, and Raygun co-founder John-Daniel (JD) Trask. They discussed the fallout over the past week from mayoral candidate Ray Chung's infamous email, the Prime Minister's latest criticisms of Wellington and how the city's thriving with a handful of top sporting events. Listen live to Faceoff each Friday at 11am on Newstalk ZB. LISTEN ABOVESee omnystudio.com/listener for privacy information.

2025-07-1831 min

Tech with ThatTechPastor How Zuckerberg’s Superteam Can Teach the Church About Building Stronger TeamsToday we break down one of the most strategic moves in Silicon Valley this year: Mark Zuckerberg’s recruitment of OpenAI’s best minds and what it teaches the Church about building stronger teams. In this episode, Pastor Justin R. Lester dives into how Meta is forming a "Superteam" for Superintelligence and what churches can learn from it. This isn’t just tech drama—it’s a masterclass in recruitment, culture, and leadership for the Kingdom.We’ll talk about:How Meta’s massive talent poaching is shifting the tech world’s power dynamics.Why churches n...

2025-07-0815 min

Tech with ThatTechPastor From AGI Contracts to AI-Driven Sunday SchoolIn this week’s episode of That Tech Pastor, Pastor Justin R. Lester unpacks five cutting-edge AI stories and shows you exactly what they mean for your church, your volunteers, and your ministry impact. From billion-dollar AGI contract disputes to the launch of adaptive AI learning in Sunday school, we’ve got the insights and action steps you need to lead with wisdom and integrity.This week’s stories include:• Microsoft vs. OpenAI duel over AGI contract clauses—and why your church needs vendor redundancy and uptime guarantees• Meta’s “Zuck Bucks” war for AI talent—and how to value and retain you...

2025-06-2811 min

Tech with ThatTechPastor AI Ethics, Outages & Carbon AuditsWelcome back to That Tech Pastor with Pastor Justin R. Lester. In today’s episode, we unpack five critical AI headlines, introduce a powerful new tool, explore the week’s top prompt trend, and issue a hands-on challenge to help your church lead with both wisdom and innovation.Episode OutlineIntroduction: Why AI matters for the Black ChurchStory 1: OpenAI-Microsoft Rift over Windsurf DealChurch takeaway: plan for vendor redundancy and service-level guaranteesStory 2: OpenAI’s $200 M DoD ContractChurch takeaway: engage your congregation on the...

2025-06-2012 min

Tech with ThatTechPastor The AI Boom Is Here and Most Churches Aren’t ReadyIn this episode of That Tech Pastor, Pastor Justin R. Lester breaks down the top 5 AI headlines of the week and connects them directly to ministry, leadership, and life in the Black Church. From robots in the narthex to budget shifts in your media ministry, this ain’t just tech talk—it’s Kingdom work.This week’s stories include:AI’s rising electricity demands — and what creation care means for digital disciplesNvidia’s record revenue — how AI’s growth affects your next church tech purchasePerplexity Labs — a new AI tool that could save pastors hours every weekOdyssey’s video-to-world AI — co...

2025-06-0717 min

Tech with ThatTechPastor AI Just Leveled Up… But What’s That Mean for Us?Episode Date: May 23Host: @ThatTechPastor (Rev. Dr. Justin R. Lester)Topic: Breaking down the biggest AI news from Google & Microsoft—and what it actually means for churches, communities, and everyday people of faith.AI isn’t on the way—it’s already in your inbox, your phone, and your pulpit. But what does that mean for your work, your witness, and your worship?In this episode, I break down:Google’s Project Astra and AI Mode in Search (an AI assistant that sees, hears, and helps)Microsoft’s rollout of AI Agents (t...

2025-05-2311 min

Tech with ThatTechPastor Leadership in the Age of AGIWhat does leadership look like when artificial intelligence isn’t just a tool—but a co-laborer?In this episode, That Tech Pastor dives deep into how pastors, ministry leaders, and visionary creatives can lead with clarity, conviction, and ethics in a world where AGI is reshaping everything. From sermon prep to spiritual care, tech is accelerating—but our souls aren’t.Tune in to hear:Why discernment—not fear—is the leadership skill of this age.The dangers of digital delegation without spiritual accountability.How to wield AGI tools (like PastorG...

2025-05-1619 min

Tech with ThatTechPastor 5 Ways AI Can Bless Your Workflow, Not Steal Your SoulJesus used parables. You can use prompts.In this power-packed episode, That Tech Pastor unpacks the real talk on AI + faith: how this new wave of tools can serve your calling without compromising your soul.With real-life ministry examples and a healthy dose of myth-busting, we’ll explore:The 5 key areas where AI can bless your workflow—from sermons to strategy.Why burnout isn’t holy and how delegation (even to a bot) can be sacred.How to keep your soul centered while automating your admin.And yes: how...

2025-05-0909 min

Tech with ThatTechPastor Why Tech Needs a PastorIn the very first episode of Tech with That Tech Pastor, I’m breaking down the why. Why tech? Why faith? Why now? I share the heart behind this podcast, my story navigating ministry and machine learning, and why every creator, parent, pastor, or entrepreneur needs a shepherd in this digital wilderness.Whether you’re leading in church or launching in business, this one’s for you.

2025-05-0207 min

Wellington Mornings with Nick Mills Friday Faceoff: Justin Lester and Nicola Young talk Tory Whanau's legacy and whether we have too many ministersWellington mayor Tory Whanau has announced she isn't seeking another term as Mayor and instead will run for the city's Maori ward council seat. What's her legacy as mayor, and has she made the right call? Also, Act leader David Seymour says there are too many ministerial portfolios and government departments in New Zealand. Is he right, and what should we slash? To answer those questions, former Wellington mayor and DotLovesData director Justin Lester and Wellington City Councillor Nicola Young joined Nick Mills for Friday Faceoff. LISTEN ABOVESee omnystudio.com/l...

2025-05-0233 min

Tech with ThatTechPastor ThatTechPastor PodcastIf you’re building a business, raising a kid, leading a church, or just trying to grow — this one’s for you.We’re talking tech, AI, leadership, marriage, ministry, and real life.Follow and subscribe. Let’s build the world together.#ThatTechPastor #TechPodcast #FaithAndTech #AIandMinistry #BlackTechVoices #LeadershipGrowth #DigitalDiscipleship #NewPodcastAlert #GamifyYourLife

2025-04-2901 min

Wellington Mornings with Nick Mills Friday Faceoff: Justin Lester and Jason Walls talk Trump's tariffs, Benjamin Doyle and suspicious deaths in the capitalWellington has seen five suspicious deaths in around two weeks; a daylight shooting in Featherston, a man found dead on a footpath in Miramar, a suspected murder-suicide of a couple in Roseneath, and a person found dead in Northland. But do these sorts of crimes shock us like they used to? Also, all New Zealand exports to the United States will be stung with a 10% tariff, announced by President Donald Trump as part of his "liberation day" announcement. How will this impact NZ, and should we be grateful it's only 10 per cent? To answer those qu...

2025-04-0433 min

MoneyDad Podcast Your Best Financial Life: How Gen Z & Millennials Can Save Smart | Anne Lester, Episode 065Send us a text#065. In this episode, I sit down with Anne Lester, retirement expert and author of Your Best Financial Life: Save Smart Now for the Future That You Want. Anne shares powerful insights on overcoming behavioral biases that prevent us from saving and how to build financial habits that set us up for long-term success.We dive into key money questions Millennials and Gen Z should ask themselves, the biggest financial mistakes young people make, and why many struggle to connect with their future selves when it comes to r...

2025-03-2550 min

Wellington Mornings with Nick Mills Friday Faceoff: Josie Pagani and Nick Leggett talk Cabinet reshuffle, Trump's inauguration and whether Justin Lester is running for MayorJustin Lester is not ruling out running for Wellington mayor this year - and Nick Leggett and Josie Pagani are convinced he will run. But what are his chances? Also, Donald Trump was sworn in as the 47th US President this week. What will be the impact of the major decisions of the first few days, and what can we expect over the next four years? To answer those questions, ChildFund CEO Josie Pagani and Infrastructure NZ CEO Nick Leggett joined Nick Mills for Friday Faceoff. LISTEN ABOVESee omnystudio.com/li...

2025-01-2433 min

Wellington Mornings with Nick Mills Georgina Campbell: NZ Herald reporter on whether Justin Lester will run to be Wellington's next mayorWellington mayor Justin Lester isn't ruling out another run for Wellington's top job. The former mayor, who failed to win reelection after one term in 2019, says it's not his intention to run but he may stand depending on the other candidates. "If Wellington got to a state where things got so bad and there were no good candidates and my family came to me and said we want you to do something, I might do it. I might consider it," Lester told Nick Mills yesterday.

2025-01-2406 min

Wellington Mornings with Nick Mills 'I might do it': Former Wellington mayor Justin Lester won't rule out running again in this year's local electionWellington mayor Justin Lester isn't ruling out another run for Wellington's top job. The former mayor, who failed to win reelection after one term in 2019, says it's not his intention to run but he may stand depending on the other candidates. Asked by Nick Mills if he was running, Lester said he has "zero intention" of running for the mayoralty, saying the job would take him away from his family. But when asked if he was ruling it out, Lester replied "never say never". "If Wellington got to a state where thin...

2025-01-2310 min

Wellington Mornings with Nick Mills Friday Faceoff: Justin Lester and Brigette Morton talk Treaty Principles Bill, charging Kiwis to visit conservation estateParliament erupted with a haka during the first reading of the Treaty Principles Bill yesterday. Was the performance appropriate? Also, former Tasman District Council chief executive Lindsay McKenzie has been named as the Crown observer appointed to Wellington City Council. Is he up to the job? To discuss those topics and more, Nick was joined by former Wellington mayor Justin Lester and Franks Ogilvie director Brigitte Morten. LISTEN ABOVESee omnystudio.com/listener for privacy information.

2024-11-1531 min

Veterans of Culture Wars 116: Justin Gentry Has a Scidentity Crisis, Goes Home, and REVcoversJustin Gentry joins the show to talk about his work as a former pastor and current co-podcaster (REVcovery Room, Scidentity Crisis, and Go Home Bible, You're Drunk), as well as helping organize the annual Content Warning event, coming to Atlanta next February. Support the show on Patreon: https://www.patreon.com/vcwpod Dave's second podcast- "Does the Bible Say THAT?": https://open.spotify.com/episode/0a8CCeIvjiFn1lKwKmxNt6?si=H1UswE0VT3m2tmZNFuSC4Q Twitter: @vcwpod Zach- @muzach

2024-10-081h 25

Wellington Mornings with Nick Mills Friday Faceoff: Justin Lester and David Farrar discuss Tory Whanau's money revelationsWellington Mayor Tory Whanau says she has sold her car to help pay the bills, and does "nothing in terms of socialising" as money is so tight. But on $190,000 a year - is this just a poor attempt to relate to voters? Also, a developer has pulled out of plans to develop Oriental Bay's band rotunda - what should happen to the site? Former Wellington mayor Justin Lester and Curia pollster David Farrar joined Nick Mills for Friday Faceoff. LISTEN ABOVE See omnystudio.com/listener for privacy in...

2024-09-2032 min

Social Media Church Podcast AI Tech, The Church, and More with Dr. Justin LesterDK Hammonds and Dr. Justin Lester reunite to discuss the latest AI technology and tools, and their relevance to the church. DK reflects on the importance of understanding AI's future and impact to the society. Justin explores recent AI developments, including Artificial General Intelligence (AGI) and Pulpit AI, and their potential applications in church and discipleship. Both emphasize the need for churches to adapt to new technologies and make sense of available tech. Tune in to learn how the newest AI technologies can aid churches in discipling and reaching the next generation. Show Notes: Connect with Dr. Justin Lester Dr...

2024-09-1242 min

Wellington Mornings with Nick Mills Friday Faceoff: Justin Lester and Dave Armstrong talk tunnels, airport shares and their best concertsWould you pay a toll to use the Mt Victoria tunnel, are Wellington City Council staff exercising too much power, and should we urgently replace the Defence Force VIP planes? Those were the questions for the Friday Faceoff panel this week, with former Wellington mayor Justin Lester and playwright and columnist Dave Armstrong. Also on the agenda was the best concert the pair had ever been to, remembering the 60th anniversary of The Beatles arriving in Wellington today. LISTEN ABOVESee omnystudio.com/listener for privacy information.

2024-06-2132 min

Social Media Church Podcast Using Value, Gamification and Automation to Help the Local Church with Dr. Justin LesterUsing AI in the Church Pastor Justin Lester and DK Hammonds discuss how AI can enhance ministry and outreach in local churches. They explore gamifying church culture through values-based rewards and automated systems. Listen as they share case studies of implementing AI tools like chatbots, analytics, and immersive experiences. Learn how automation can streamline tasks and free up pastors to focus on spiritual leadership. Discover resources for training and tools through Dr. Lester's website. An inspiring conversation on embracing technology while staying rooted in God's vision. Show Notes: Connect with Dr. Justin Lester Dr. Justin Lester LinkedIn Dr. Justin Lester Instag...

2024-06-2044 min

Wellington Mornings with Nick Mills Friday Faceoff: Justin Lester and Phil O'Reilly talk grid crisis, school lunches and district planIt was a chilly morning this morning... made worse by Transpower's request that Kiwis turned down their heaters to reduce their power use. Former Wellington mayor Justin Lester and Iron Duke Partners director Phil O'Reilly joined Wellington Mornings host Nick Mills to dissect the news of the week, including the signed-off district plan, school lunches and the funding boost for Corrections. LISTEN ABOVESee omnystudio.com/listener for privacy information.

2024-05-1032 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Smart Marketing 2.0 Episode 7 - How to Collaborate with Your Agency to Set an Effective StrategyYour next episode of Smart Marketing 2.0 is here! Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clear objectives to providing comprehensive background information and communicating brand values and identity, you’ll be sure to gain valuable insights from this episode in order to set the stage for a winning marketing strategy. Don’t forgot to like, share and subscribe if you like what you hear!

2023-11-0627 min

Wellington Mornings with Nick Mills Friday Faceoff: Justin Lester and Ben McNultyFormer Wellington Mayor Justin Lester and City Councillor Ben McNulty join Nick Mills for Friday Faceoff. During the panel Ben explains why he didn't vote to continue funding the strengthening of the Town Hall, and Justin admits he would have never have approved the project if he knew it would cost $329 million. LISTEN ABOVE See omnystudio.com/listener for privacy information.

2023-10-2731 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Smart Marketing 2.0 Episode 6 - Understanding Your Agency’s CredentialsWe're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making informed decisions in your marketing journey. They'll help you explore how these credentials significantly influence your expectations and the perceived value you associate with your chosen agency. By tuning in, you’ll discover the essential trust cues that potential clients rely on and gain valuable insights into how agencies strategically utilise these indicators to build trust. Learn the art of interpreting thes...

2023-10-0241 min

Working from Home Guest Rosie Louissaint: Navigating Life's CrossroadsIn this captivating episode of "Made for Mondays," Justin Lester dives into a heartfelt conversation with the insightful Rosiemarie Louissaint, a junior at Spelman College. Join us as we explore the wisdom of young adulthood, intentional living, and the valuable life lessons Rosie has to offer. Rosie shares her secrets to navigating life's crossroads, including the power of intentionality, learning to say no, and trusting in God's plan. Her perspective on rejection as divine protection will inspire you to embrace life's challenges with faith and resilience. Don't miss this chance to connect with Rosie and gain valuable insights into self-care...

2023-09-2514 min

Election 2023 Friday Faceoff: Mark Sainsbury and Justin LesterBroadcaster Mark Sainsbury and former Wellington Mayor Justin Lester join Nick Mills on Friday Faceoff. This week they discuss the current polls ahead of the 2023 election, National refusing to release its tax plan numbers, city councillor Diane Calvert drawing attention to the council's books, and how Cuba Street can be improved. LISTEN ABOVESee omnystudio.com/listener for privacy information.

2023-09-1531 min

Wellington Mornings with Nick Mills Friday Faceoff: Mark Sainsbury and Justin LesterBroadcaster Mark Sainsbury and former Wellington Mayor Justin Lester join Nick Mills on Friday Faceoff. This week they discuss the current polls ahead of the 2023 election, National refusing to release its tax plan numbers, city councillor Diane Calvert drawing attention to the council's books, and how Cuba Street can be improved. LISTEN ABOVESee omnystudio.com/listener for privacy information.

2023-09-1531 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Smart Marketing 2.0 Episode 5 – How to get the Most Value from your Agency?Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a successful agency-client relationship as they navigate the dynamic landscape of expectations, communication, and collaboration. Learn how to conduct due diligence before teaming up with an agency, allowing you to embark on this journey with confidence and cultivating a partnership built on trust, ensuring a solid foundation from the very beginning.

2023-09-0436 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Smart Marketing 2.0 Episode 4 – What kind of Advertising do you need?Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences between intent marketing and interest marketing, and how they relate to push versus pull messaging. We'll weigh the pros and cons of each approach, arming you with the knowledge to enhance your advertising game. Tune in to unlock the full potential of your marketing efforts and pave the way for advertising excellence. Don't miss this highly informative episode as we help you make informed decisions to elevate your business!

2023-08-0739 min

The Community Pod Walking In My Purpose: The Justin Stewart StorySend us a textJustin Stewart is a Model who loves to see people win and follow their dreams the same way he did. In This Episode Justin talks about being born with a cleft nose, being a motivational speaker, getting past the negative comments as well as the negative thoughts you may have on yourself, what the model life looks like and so much more! Justin is someone who over came adversity and is someone who is truly an admirable individual! This is an episode you do not want to miss!Support the show...

2023-08-0657 min

Wellington Mornings with Nick Mills Friday Faceoff: Justin Lester and Emma Chatterton debate LGWMFormer Wellington Mayor Justin Lester and National's candidate for Remutaka Emma Chatterton join Nick Mills for Friday Faceoff. Together they debate Tory Whanau facing criticism over a spate of frequent flights, let's Get Wellington Moving, a sportsman who was discharged without conviction for a sexual connection with a 15 year-old, and a controversial sex education book hitting New Zealand shelves. LISTEN ABOVE See omnystudio.com/listener for privacy information.

2023-08-0427 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Smart Marketing 2.0 Episode 3 – Are you ready for Advertising?Welcome to the highly anticipated third episode of Smart Marketing 2.0! In this engaging installment our hosts, Justin Lester and Ebert Grobler, delve into the thought-provoking question: "Are you ready for advertising?" Prepare for an informative exploration as they shed light on the crucial relationship between marketing and advertising, emphasising the vital role of the age-old classics: Product, Price, Place and Promotion, also known as the 4 Ps of marketing. Discover the fundamental principles and essential groundwork needed to establish a solid foundation for successful advertising campaigns. Join us on this educational podcast that equips you with the knowledge to unlock...

2023-07-0336 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Smart Marketing 2.0 Episode 2 – How to Choose the Right Agency for YouWelcome to the next episode of Smart Marketing 2.0! In this podcast, the dynamic duo of Justin and Ebert delve deep into the timeless battle between traditional powerhouses and cutting-edge digital agencies. Get ready for an exciting journey as they unravel the diverse landscape and delve into the different worlds of digital agencies, including brand, creative, ad, and marketing agencies. Justin addresses the pros and cons of each, equipping you with the invaluable knowledge to make informed decisions, while Ebert reveals the essential questions to ask that will lead you to the perfect agency—one that not only showcases a rem...

2023-06-0733 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Smart Marketing 2.0 Episode 1 – Welcome to Smart Marketing 2.0Welcome to the very first episode of Smart Marketing 2.0! In this podcast, we're here to help you up your digital marketing game. We know that the world of digital marketing is constantly evolving, and it can be tough to keep up with the latest trends and tactics. In this episode, we cover the who, what, where, when, why and how of Smart Marketing 2.0. We can't wait to share more with you in the coming episodes. Thanks for tuning in to Smart Marketing 2.0!

2023-04-0326 min

Six Degrees of Leadership Six Degrees of Leadership Ep. 3 | Justin LesterIn this week's episode, Brian talks with Justin Lester, a Pastor, best-selling author, and speaker. Justin and Brian talk about leadership, effective communication, and motivation, among other topics. Justin gives great insight as a leader in the spiritual community but also a leader at home.

2023-01-311h 04

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Ep #037 - Marketing in a RecessionIn this episode, we look to the year ahead and cover the dos and don'ts of Marketing in a Recession and Marketing Budgets in 2023.It's not about how much to spend or when to spend, but more importantly where to spend. We look at SEO and Paid Media, both Google and Social, and which you should invest in and when. We unpack how to be consistent with your budgets, even when markets are strained. Marketing is an investment that can be scaled up or down and should be evaluated based on your position both financially but also...

2023-01-1012 min

Working from Home 1.9.23 Identity and Roles with Courtney LesterWelcome to Made for Mondays Today Courtney Jones the show as we talk about Identity, Roles, and play a game of this or that! See you Next Monday! www.jrlester.com Link’s Mentioned in Today’s Podcast: - Purchase Brown Dad Brown Boy Brown Basketball - https://amzn.to/3cEArS1 - Purchase Necessary Endings! - https://amzn.to/37T0TEa - Purchase Let’s Play Church - https://amzn.to/3QcEQgP Follow Justin online @Twitter/Instagram - @Mr_jlester Give yourself a license to live!

2023-01-0934 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Ep #036 - Paid Ads for Online CasinosIn this episode we unpack the benefits and challenges of Google Ads in the iGaming industry with specific consideration to the restrictions applied by Google in this space.We discuss the different licensing applied to the different types of iGaming as well as the types of casinos; land-based vs. online, free play vs. real play, regional restrictions and the licensing required in each of these regions and how to go about getting fully registered in the locations that you want to operate in.Lastly we look at the best ways to avoid delays in getting...

2022-12-2710 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Ep #035 - The Best ROI for Online CasinosThis week we introduce a new team member, Ebert Grobler, who will be hosting Smart Marketing alongside Justin Lester.As experts in the iGaming industry, we go through the different marketing options available to Online Casinos and specifically unpack where the best return on investment is and the profit margins related to each. We specifically address Affiliate Marketing, SEO (Search Engine Optimisation) and Paid Media (Google and Social) and the pros and cons of each when executing for the iGaming industry.

2022-12-1913 min

Worldview with J. Michael Lester Ministry Talk with Missionary Justin HayesJustin and Grace Hayes have been faithfully serving the Lord in Los Hermanos, Spain, a neighboring city to Sevilla. After being denied a second term in Ireland, they changed to this field and have established a solid work in a needy area. In our conversation today, we discuss ministry, family, and the impact of the Gospel to change lives.

2022-06-3057 min

All The Balls Sports Show Episode 73: All The Balls Sports Show 1-18-22...Justin Miller alongside Jake PlatterThis episode features... Congrats to Jon Lester on a great career! Hall of Fame? 3 up 3 down from Patriots playoff loss to Buffalo Wild Card Game thoughts With College basketball wide open what 5 teams have the best chance to get to the Final 4? What has changed with Bruins? + Tuukka thoughts How far can the Celtics go? + thoughts with the team NFL 10 questions NFL Divisional game picks --- Send in a voice message: https://podcasters.spotify.com/pod/show/justin-miller0/message

2022-01-201h 23

Unscripted Direct Episode 13 - Joe LesterIn our penultimate episode of the season:We spotlight three competitions: Tournament of Champions (Gina Gerardi, Loyola), the 64-school All Star Bracket Challenge Finals (A.J. Bellido de Luna, St. Mary's), and All Star National (Rob McFarland, Faulkner)We announce the three winners of the Mock Madness prediction contestSpencer and Justin talk about their teams facing in an important final round. We each have some strong words about their opponent...Question of the Week! Spencer interviews Joe Lester, professor at American. Joe talks about Trial Team Central, the differences between building a great program at Faulkner and joining a...

2021-11-111h 42

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Favourite Tools For 2021 - #034There is no doubt there are some interesting and useful tools out there, but these are our 2021 favourites. The silver bullet. Having said that, it is not about the tools.First up is BombBomb which allows you to send video emails which is preferable in a number of ways. Some being that it creates that personal connection as well as allowing emotions to be portrayed in an easier way. It all presents well and wraps up in a presentable manner making the receiver wanting to see what this is all about.https://bombbomb.com/...

2021-04-1514 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies What Percentage of Traffic should each Marketing Channel Generate? - #033This week the team discuss how different media platforms bring in different amounts of traffic.If you notice one channel is bring in more leads than another, focus on what works best for you then. Remember that algorithms are continuously changing, so just be aware and flexible to be able change strategies if and when it is needed.When you find which channel brings in the biggest percentage of traffic, focus on it, squeeze every drop of juice out of the orange as possible. That opportunity won't always be there. Things can change in a...

2021-04-0104 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies The story of how Jason's business, Firing Squad, was acquired. - #032Some exciting news which we hadn't shared on the podcast up until now. Jason's business, Firing Squad has been acquired!The acquisition happened fairly quickly after a few conversations to agree on the terms.A Facebook post lead to Jason and Drew meeting, remotely of course, and hit it off straight away. Thanks to Entrepreneurs Organization, with who both Jason and Drew are members, the inherent trust and openness made the acquisition pretty easy and took just over a month to happen.

2021-03-1815 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Are You Reaching Your Customers? Are Your Customers Finding You? - #031This week, The Smart Marketing team talks about how to reach your desired target audience. It's all good and well having the perfect content, but if it is not reaching the people it needs to, you are not going to achieve your set goals.How much do you know about the people you are providing to? It needs to be enough to know exactly how to reach them, to be visible in their pool of influence. Knowing the smallest detail, whether it is age, location, interests, or favourite websites, will make the biggest difference in your reach.

2021-02-2506 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Content Marketing VS Traditional Marketing - Which Costs Less? - #030Old school or new school. In this episode, the team discusses which form of marketing is more cost-efficient. Content marketing or traditional marketing?Spending more doesn't always bring better results. What goals are you wanting to achieve? Which type of marketing will get you the result you are looking for?

2021-02-1106 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies The Sixth Pillar of SEO - User Experience - Part 6 - #029The Smart Marketing Team are discussing the sixth and final pillar of SEO in our 6 part series - User Experience. In the past 5 episodes the team have discussed Readability, Relevancy, Popularity, Authority, and Trust. All of these add up to your sites User Experience rating. User Experience begins on the search engine page, creating strong meta titles will ensure customers come into your site. The importance of site speed and mobile capabilities are huge, and growing every year! The depth of Use Experience is vast, there are several majorly detailed measurements and tools to...

2020-12-2408 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies The Fifth Pillar of SEO - Trust - Part 5 - #028The team are discussing part 5 of our 6 part SEO series - Trustworthiness! The Smart Marketing team are breaking down how to run a successful SEO campaign into 6 simple parts, creating a trustworthy domain is a huge part of your SEO strategy. Justin discusses the meaning of a Trustworthy domain, and how to create one in two parts. First finding sites to link to your domain that are truly Trustworthy, such as education or government sites; and second putting your domain through the test of time. A site that has been around for a while is a...

2020-12-1006 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies The Fourth Pillar of SEO - Authority - Part 4 #027In this episode the team are discussing the fourth pillar of SEO in our six part series - Authority!Our last episode discussed Popularity in link building, and the importance of ranking via your backlinks. The next step is to make sure those links are authoritative, and by association your site becomes trustworthy in Google's rank. Find out who is linking to your site using domain tools, check their ranking and remove those that do not increase your sites authority. Low quality sites can be detrimental to your ranking.

2020-11-2607 min

Working from Home Justin Answers Your Questions Part IIIToday Justin answers your questions! Here are the questions/topic Justin covers -What books are you reading right now? -What are you worried about or scared about right now? (Race/Politics) -What Do you wish you knew your first day of pastoring? -What are you excited about for the future? www.jrlester.com Twitter/Instagram - @Mr_jlester Give yourself a license to live!

2020-11-1621 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies The Third Pillar of SEO - Popularity - Part 3 #026In this episode the team is discussing Popularity, the third pillar of SEO in our series about the six pillars of SEO. Popularity, Authority and Trust can all be achieved through link building. Justin takes us through what it means to have websites linking to your site, and how to find them using a few key tools such as backlink explorers. This can also help you identify spam and malicious links connected to your site.Surprisingly your popularity is not measured by how many people visit your website, but rather by how many pe...

2020-11-1206 min

Working from Home Justin Answers Your Questions - Part IIToday Justin answers your questions! Here are the questions/topic Justin covers -How do you handle a co-worker who was a friend but is now an “enemy?” -Tips for living when your spouse makes more than you. -Breaking the glass ceiling in your business. -Suggestions for a healthy prayer life. www.jrlester.com Twitter/Instagram - @Mr_jlester Give yourself a license to live.

2020-11-0918 min

Working from Home Justin Answers Your Questions - Part 1Today Justin answers your questions! Here are the questions Justin covers 1-How do you balance your time? 2-What would you tell a leader in the midst of serious conflict? 3-Suggestions you would give to someone transitioning into their first pastorate? 4-I’m ready to quit my church. What should I do? -anonymous www.jrlester.com Twitter/Instagram - @Mr_jlester Give yourself a license to live!

2020-11-0217 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies The Second Pillar of SEO: Relevancy - Part 2 #025The team are discussing the 6 Pillars of SEO, a 6 part series designed to help you master your SEO. Part 1 discussed the accessibility of websites, this week the Smart Marketing team takes us through the topic of relevancy, the second most important pillar of SEO. Justin talks us through keywords, targeted keyword searches and the relevant apps and programs designed to pick up the best suggestions. Make sure your website is ranking for the right words and increase your traffic.

2020-10-2908 min

Black Student Success Podcast Rev. Justin Lester: Pretty Average Guy, Extraordinary AmbitionRev. Justin Lester joins the podcast and talks about his journey that’s led him to become the youngest pastor of his church. We also discuss his many endeavors and how he prepares for them, mentally and financially.Follow and connect with Justin on:Website - http://www.jrlester.com/YouTube - https://www.youtube.com/channel/UChFrQoLtDh92VcqcOi-QC1g/Instagram - https://www.instagram.com/mr_jlester/Twitter - https://twitter.com/mr_jlesterFacebook - https://www.facebook.com/mrJrLester/TikTok - https://www.tiktok.com/@mr_jlesterSnapchat - @Mr_JlesterMade for Monday’s Podcast on Apple Podcasts and Spot...

2020-10-1544 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Web Accessibility - The First & Most Important Step Of SEO #024This week the team begin the first of a 6 part series uncovering the most important and fundamental aspects of SEO. Justin and Jason discuss accessibility of websites. Taking you through the various tools and focus areas of website access by search engines. The team provide information on CMS, sitemaps, robots.txt files, crawlability, and site searches. If you're starting out and have a new website, have a listen to this podcast and understand the fundamentals of search engine crawlers and optimisation.

2020-07-2907 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies The Six Pillars of SEO Success #023This week Jason and Justin take you through the foundation for SEO and organic traffic share. Tried and trust methods for increasing your organic channel through best practice SEO solutions. Technical SEO services can be complicated to get right, so enjoy this session and uncover how we can simplify over 200 ranking factors for search engines into 6 main pillars of SEO success. The team will be sharing more in-depth tactics in the coming weeks to use this opportunity to really learn about the core strategies for search engine optimisations from one of SA's top digital experts.

2020-07-0807 min

#coffeebreaklive #coffeebreaklive with Bobby Lester - Realtor and Property ManagerIn this episode, Justin interviews an old friend, Bobby Lester. In this informative interview, Bobby gives lots of tips for sellers AND for investors looking to add some rental properties to their portfolios. Grab your pen and paper! You'll want to take notes! --- Support this podcast: https://podcasters.spotify.com/pod/show/justin-urbina/support

2020-06-1123 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Is It Easy To Start a Podcast? Part 2 #022This week the team discuss starting a podcast and provide listeners with some valuable insight and tips regarding tools for sharing audio, music programs, and scheduling. The second part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the foundation for blog, website, and social media content. Give it a spin and feel free to comment, rate, and discuss your podcast requirements with us.

2020-06-0408 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Is it Worth Starting a Podcast? Part 1 #021This week the team discuss starting a podcast and engaging with new audiences across the globe. 600 Million blogs vs 800 thousand podcasts currently worldwide? The answer is a definitive..you'll have to take a listen! Enjoy the talk this week and discover how podcasts are changing the way people digest information and learn new things. The first part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the foundation for blog, website, and social media content. Give it a spin and feel free to comment...

2020-05-2107 min

Working from Home Let’s Talk about it with special guest Rev. Judith LesterThis Month We welcome another set of amazing leaders to discuss being and innovation! This week, Rev. Judith Lester from the Sunday School Publishing Board in Nashville, TN. We talk about Spiritual Development Trends and innovative ways the Local Church can continue to grow spiritually.

2020-05-1334 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies The Biggest Mistakes People Make When Cold E-Mailing #020This week the team tackle cold e-mail marketing and some of the best practices to engage and interact with potential customers through e-mail. From personalisation, testing, grammar, and overall DO NOTS, let the team guide you on some interesting tips and tactics to apply! Having feedback from potential clients and always remembering to follow-up, hope you enjoy what the team has put together. Good luck for your next e-mail marketing campaign!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

2020-05-0709 min

Talking Sports, A-to-Z Episode 3: Justin Lester, New NCAA Rules, and 'The Last Dance'Hosts Alex Busch and Drew Zlogar discuss the New NCAA rules, 'The Last Dance' episodes 5 and 6, and catch up with former NBA colleague and current NBA 2K Mobile Community Manager Justin Lester (15:25).

2020-05-051h 07

Working from Home Leading and Self-Care with Special Guest Camille LesterTherapy is something that many people are either ashamed about or joke about. Today I am joined by Camille Lester (@TherapywithC, www.therapywithc.com) For many people, therapy is something that helps them through something and over something. Camille is a licensed psychologist and published writer. She speaks on Self Care, Defines Depression and Anxiety, Speaks about leaders and difficult decisions, and suggestions to parents with teenagers in COVID-19. For more info on Camille, Visit: http://therapywithC.com

2020-04-2731 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies Do's and Don'ts of Marketing During Covid-19 #019In this edition the team, working from home, take you through some special points about marketing during the current Covid-19 pandemic. On the tips of tongues of nearly every person around the world, Justin and Jason focus on the important aspects that may guide you to a more successful marketing endeavour. From business value proposition to Chelsea football club, the team share unique tips and examples of companies around the world adjusting business policy to ensure positive outcomes for the future.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

2020-04-2218 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies The Best Way To Prospect! #018This week Jason and Justin, well....Jason..takes you through the best ways of prospecting clients online. These can be for using e-mail marketing, or really just making a great database of prospective clients to reach out to via phone. Using the LinkedIn sales navigator is a great way to discover your ideal client and find prospects that match the profile. There are ways of working out the revenue of companies and understanding exactly what companies are looking for online. The team also discuss more fantastic lead matching tools. So tune in and enjoy the talk!...

2020-04-0808 min

Working from Home COVID Wellbeing With Special guest Courtney LesterToday We are joIned by LunaYou Wellbeing Coach Courtney Lester (@Courtney_m_lester) who shares with us on being well, selfish, and humble in the midst of COVID-19. Todays Points of Purpose are: -Find time to yourself everyday(at least 30 mins) -Coordinate your schedules (spouse and you) (you and child) -Have a free style day (no schedule or agenda) -Have a designated work space that changes. -Take a nap -Plan to waste time See you Next Monday!

2020-03-2922 min

Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies What To Do If Your Organic Traffic Tanks! #017This week Justin and Jason discuss how to diagnose and repair your website if you start to see organic traffic falling off a cliff. From Google algorithm updates, penalties, and major website changes, these techniques will you identify areas of improvement and act quickly to get the organic traffic back up and flowing. The team describe some common problems and also quick solutions using credible tools and software. There are some useful websites offering information about SEO organic traffic problems, and helpful hints at how to increase organic traffic for your particular site.Hosts:...

2020-03-2507 min