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Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesSmart Marketing 2.0 Episode 7 - How to Collaborate with Your Agency to Set an Effective StrategyYour next episode of Smart Marketing 2.0 is here! Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clear objectives to providing comprehensive background information and communicating brand values and identity, you’ll be sure to gain valuable insights from this episode in order to set the stage for a winning marketing strategy. Don’t forgot to like, share and subscribe if you like what you hear!2023-11-0627 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesSmart Marketing 2.0 Episode 6 - Understanding Your Agency’s CredentialsWe're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making informed decisions in your marketing journey. They'll help you explore how these credentials significantly influence your expectations and the perceived value you associate with your chosen agency. By tuning in, you’ll discover the essential trust cues that potential clients rely on and gain valuable insights into how agencies strategically utilise these indicators to build trust. Learn the art of interpreting thes...2023-10-0241 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesSmart Marketing 2.0 Episode 5 – How to get the Most Value from your Agency?Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a successful agency-client relationship as they navigate the dynamic landscape of expectations, communication, and collaboration. Learn how to conduct due diligence before teaming up with an agency, allowing you to embark on this journey with confidence and cultivating a partnership built on trust, ensuring a solid foundation from the very beginning.2023-09-0436 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesSmart Marketing 2.0 Episode 4 – What kind of Advertising do you need?Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences between intent marketing and interest marketing, and how they relate to push versus pull messaging. We'll weigh the pros and cons of each approach, arming you with the knowledge to enhance your advertising game. Tune in to unlock the full potential of your marketing efforts and pave the way for advertising excellence. Don't miss this highly informative episode as we help you make informed decisions to elevate your business!2023-08-0739 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesSmart Marketing 2.0 Episode 3 – Are you ready for Advertising?Welcome to the highly anticipated third episode of Smart Marketing 2.0! In this engaging installment our hosts, Justin Lester and Ebert Grobler, delve into the thought-provoking question: "Are you ready for advertising?" Prepare for an informative exploration as they shed light on the crucial relationship between marketing and advertising, emphasising the vital role of the age-old classics: Product, Price, Place and Promotion, also known as the 4 Ps of marketing. Discover the fundamental principles and essential groundwork needed to establish a solid foundation for successful advertising campaigns. Join us on this educational podcast that equips you with the knowledge to unlock...2023-07-0336 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesSmart Marketing 2.0 Episode 2 – How to Choose the Right Agency for YouWelcome to the next episode of Smart Marketing 2.0! In this podcast, the dynamic duo of Justin and Ebert delve deep into the timeless battle between traditional powerhouses and cutting-edge digital agencies. Get ready for an exciting journey as they unravel the diverse landscape and delve into the different worlds of digital agencies, including brand, creative, ad, and marketing agencies. Justin addresses the pros and cons of each, equipping you with the invaluable knowledge to make informed decisions, while Ebert reveals the essential questions to ask that will lead you to the perfect agency—one that not only showcases a rem...2023-06-0733 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesSmart Marketing 2.0 Episode 1 – Welcome to Smart Marketing 2.0Welcome to the very first episode of Smart Marketing 2.0! In this podcast, we're here to help you up your digital marketing game. We know that the world of digital marketing is constantly evolving, and it can be tough to keep up with the latest trends and tactics. In this episode, we cover the who, what, where, when, why and how of Smart Marketing 2.0. We can't wait to share more with you in the coming episodes. Thanks for tuning in to Smart Marketing 2.0!2023-04-0326 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesEp #037 - Marketing in a RecessionIn this episode, we look to the year ahead and cover the dos and don'ts of Marketing in a Recession and Marketing Budgets in 2023.It's not about how much to spend or when to spend, but more importantly where to spend. We look at SEO and Paid Media, both Google and Social, and which you should invest in and when. We unpack how to be consistent with your budgets, even when markets are strained. Marketing is an investment that can be scaled up or down and should be evaluated based on your position both financially but also...2023-01-1012 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesEp #036 - Paid Ads for Online CasinosIn this episode we unpack the benefits and challenges of Google Ads in the iGaming industry with specific consideration to the restrictions applied by Google in this space.We discuss the different licensing applied to the different types of iGaming as well as the types of casinos; land-based vs. online, free play vs. real play, regional restrictions and the licensing required in each of these regions and how to go about getting fully registered in the locations that you want to operate in.Lastly we look at the best ways to avoid delays in getting...2022-12-2710 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesEp #035 - The Best ROI for Online CasinosThis week we introduce a new team member, Ebert Grobler, who will be hosting Smart Marketing alongside Justin Lester.As experts in the iGaming industry, we go through the different marketing options available to Online Casinos and specifically unpack where the best return on investment is and the profit margins related to each. We specifically address Affiliate Marketing, SEO (Search Engine Optimisation) and Paid Media (Google and Social) and the pros and cons of each when executing for the iGaming industry.2022-12-1913 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesFavourite Tools For 2021 - #034There is no doubt there are some interesting and useful tools out there, but these are our 2021 favourites. The silver bullet. Having said that, it is not about the tools.First up is BombBomb which allows you to send video emails which is preferable in a number of ways. Some being that it creates that personal connection as well as allowing emotions to be portrayed in an easier way. It all presents well and wraps up in a presentable manner making the receiver wanting to see what this is all about.https://bombbomb.com/...2021-04-1514 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesWhat Percentage of Traffic should each Marketing Channel Generate? - #033This week the team discuss how different media platforms bring in different amounts of traffic.If you notice one channel is bring in more leads than another, focus on what works best for you then. Remember that algorithms are continuously changing, so just be aware and flexible to be able change strategies if and when it is needed.When you find which channel brings in the biggest percentage of traffic, focus on it, squeeze every drop of juice out of the orange as possible. That opportunity won't always be there. Things can change in a...2021-04-0104 min
Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe story of how Jason's business, Firing Squad, was acquired. - #032Some exciting news which we hadn't shared on the podcast up until now. Jason's business, Firing Squad has been acquired!The acquisition happened fairly quickly after a few conversations to agree on the terms.A Facebook post lead to Jason and Drew meeting, remotely of course, and hit it off straight away. Thanks to Entrepreneurs Organization, with who both Jason and Drew are members, the inherent trust and openness made the acquisition pretty easy and took just over a month to happen.2021-03-1815 min
Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesAre You Reaching Your Customers? Are Your Customers Finding You? - #031This week, The Smart Marketing team talks about how to reach your desired target audience. It's all good and well having the perfect content, but if it is not reaching the people it needs to, you are not going to achieve your set goals.How much do you know about the people you are providing to? It needs to be enough to know exactly how to reach them, to be visible in their pool of influence. Knowing the smallest detail, whether it is age, location, interests, or favourite websites, will make the biggest difference in your reach.2021-02-2506 min
Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesContent Marketing VS Traditional Marketing - Which Costs Less? - #030Old school or new school. In this episode, the team discusses which form of marketing is more cost-efficient. Content marketing or traditional marketing?Spending more doesn't always bring better results. What goals are you wanting to achieve? Which type of marketing will get you the result you are looking for?2021-02-1106 min
Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Sixth Pillar of SEO - User Experience - Part 6 - #029The Smart Marketing Team are discussing the sixth and final pillar of SEO in our 6 part series - User Experience. In the past 5 episodes the team have discussed Readability, Relevancy, Popularity, Authority, and Trust. All of these add up to your sites User Experience rating. User Experience begins on the search engine page, creating strong meta titles will ensure customers come into your site. The importance of site speed and mobile capabilities are huge, and growing every year! The depth of Use Experience is vast, there are several majorly detailed measurements and tools to...2020-12-2408 min
Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Fifth Pillar of SEO - Trust - Part 5 - #028The team are discussing part 5 of our 6 part SEO series - Trustworthiness! The Smart Marketing team are breaking down how to run a successful SEO campaign into 6 simple parts, creating a trustworthy domain is a huge part of your SEO strategy. Justin discusses the meaning of a Trustworthy domain, and how to create one in two parts. First finding sites to link to your domain that are truly Trustworthy, such as education or government sites; and second putting your domain through the test of time. A site that has been around for a while is a...2020-12-1006 min
Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Fourth Pillar of SEO - Authority - Part 4 #027In this episode the team are discussing the fourth pillar of SEO in our six part series - Authority!Our last episode discussed Popularity in link building, and the importance of ranking via your backlinks. The next step is to make sure those links are authoritative, and by association your site becomes trustworthy in Google's rank. Find out who is linking to your site using domain tools, check their ranking and remove those that do not increase your sites authority. Low quality sites can be detrimental to your ranking. 2020-11-2607 min
Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Third Pillar of SEO - Popularity - Part 3 #026In this episode the team is discussing Popularity, the third pillar of SEO in our series about the six pillars of SEO. Popularity, Authority and Trust can all be achieved through link building. Justin takes us through what it means to have websites linking to your site, and how to find them using a few key tools such as backlink explorers. This can also help you identify spam and malicious links connected to your site.Surprisingly your popularity is not measured by how many people visit your website, but rather by how many pe...2020-11-1206 min
Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Second Pillar of SEO: Relevancy - Part 2 #025The team are discussing the 6 Pillars of SEO, a 6 part series designed to help you master your SEO. Part 1 discussed the accessibility of websites, this week the Smart Marketing team takes us through the topic of relevancy, the second most important pillar of SEO. Justin talks us through keywords, targeted keyword searches and the relevant apps and programs designed to pick up the best suggestions. Make sure your website is ranking for the right words and increase your traffic. 2020-10-2908 min
Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesWeb Accessibility - The First & Most Important Step Of SEO #024This week the team begin the first of a 6 part series uncovering the most important and fundamental aspects of SEO. Justin and Jason discuss accessibility of websites. Taking you through the various tools and focus areas of website access by search engines. The team provide information on CMS, sitemaps, robots.txt files, crawlability, and site searches. If you're starting out and have a new website, have a listen to this podcast and understand the fundamentals of search engine crawlers and optimisation.2020-07-2907 min
Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Six Pillars of SEO Success #023This week Jason and Justin take you through the foundation for SEO and organic traffic share. Tried and trust methods for increasing your organic channel through best practice SEO solutions. Technical SEO services can be complicated to get right, so enjoy this session and uncover how we can simplify over 200 ranking factors for search engines into 6 main pillars of SEO success. The team will be sharing more in-depth tactics in the coming weeks to use this opportunity to really learn about the core strategies for search engine optimisations from one of SA's top digital experts.2020-07-0807 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesIs It Easy To Start a Podcast? Part 2 #022This week the team discuss starting a podcast and provide listeners with some valuable insight and tips regarding tools for sharing audio, music programs, and scheduling. The second part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the foundation for blog, website, and social media content. Give it a spin and feel free to comment, rate, and discuss your podcast requirements with us.2020-06-0408 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesIs it Worth Starting a Podcast? Part 1 #021This week the team discuss starting a podcast and engaging with new audiences across the globe. 600 Million blogs vs 800 thousand podcasts currently worldwide? The answer is a definitive..you'll have to take a listen! Enjoy the talk this week and discover how podcasts are changing the way people digest information and learn new things. The first part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the foundation for blog, website, and social media content. Give it a spin and feel free to comment...2020-05-2107 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Biggest Mistakes People Make When Cold E-Mailing #020This week the team tackle cold e-mail marketing and some of the best practices to engage and interact with potential customers through e-mail. From personalisation, testing, grammar, and overall DO NOTS, let the team guide you on some interesting tips and tactics to apply! Having feedback from potential clients and always remembering to follow-up, hope you enjoy what the team has put together. Good luck for your next e-mail marketing campaign!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-05-0709 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesDo's and Don'ts of Marketing During Covid-19 #019In this edition the team, working from home, take you through some special points about marketing during the current Covid-19 pandemic. On the tips of tongues of nearly every person around the world, Justin and Jason focus on the important aspects that may guide you to a more successful marketing endeavour. From business value proposition to Chelsea football club, the team share unique tips and examples of companies around the world adjusting business policy to ensure positive outcomes for the future.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-04-2218 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Best Way To Prospect! #018This week Jason and Justin, well....Jason..takes you through the best ways of prospecting clients online. These can be for using e-mail marketing, or really just making a great database of prospective clients to reach out to via phone. Using the LinkedIn sales navigator is a great way to discover your ideal client and find prospects that match the profile. There are ways of working out the revenue of companies and understanding exactly what companies are looking for online. The team also discuss more fantastic lead matching tools. So tune in and enjoy the talk!...2020-04-0808 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesWhat To Do If Your Organic Traffic Tanks! #017This week Justin and Jason discuss how to diagnose and repair your website if you start to see organic traffic falling off a cliff. From Google algorithm updates, penalties, and major website changes, these techniques will you identify areas of improvement and act quickly to get the organic traffic back up and flowing. The team describe some common problems and also quick solutions using credible tools and software. There are some useful websites offering information about SEO organic traffic problems, and helpful hints at how to increase organic traffic for your particular site.Hosts:...2020-03-2507 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Biggest Mistakes People Make When Remarketing! #016Planning on using remarketing and retargeting for you paid advertising campaigns? This week Justin and Jason take you through some crucial points on how to maximise your spend in remarketing. From using the correct landing pages, checking the frequency of ads, and making sure you are targeting the right customers - this episode is sure to guide you in the right direction to correctly adjust budgets and get the most from your remarketing campaign. Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-03-1107 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesWhat Digital Marketing KPIs are the Most Important? #015Justin and Jason take you through some performance management. All the KPIs you need to consider for measuring success through various digital marketing channels. This is an incredibly valuable resource for any manager and the team provide clear and concise marketing goals and KPIs for reaching success!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-02-2604 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies12 Digital Marketing Trends For 2020 #014This week Justin and Jason guide you on 12 interesting digital marketing trends to be aware of heading into the new year. The guys discuss the advancements in AI and how this affects digital marketing. There's also some great info on mass-mailing, interactive e-mails, voice search, and search engine optimization. Join the team and get the latest information on new trends for 2020!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-02-0510 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow To Spy On Your Competitors! #013Justin takes Jason on an interesting journey of competitor analysis and insights in the SEO realm. Advanced tools provide an understanding of your competitors keyword rankings and traffic index. There are tips on how to delve deep into a website's backlink portfolio and understand where links are coming from, when they were acquired, and how to use this to your advantage. Various content tools can assist you in knowing the strengths and weaknesses of your competitor's website!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-01-2207 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow To Grow Your E-Mail Marketing Database, Fast! #012This week Justin and Jason discuss tips to grow your e-mail marketing database. Getting new customers begins with solving various problems for the customer and providing a great customer journey. Useful information includes how to use Facebook and lead magnets to warm your customers and then capturing potential client details by offering great information to assist their business needs.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-01-0809 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow To Get The Most Out Of Your CRM #011In today's episode of Smart Marketing, Justin & Jason take you through some clever ideas relating to workflows, sales pipeline, and general customer management systems. The team discuss how to improve your sales close rate, and shorten the sales-cycle. Using elements from your CRM system to display reports, and give you valuable forecast information to better succeed in reaching your revenue goals. All while giving your customers added value and attention.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-12-1810 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesWhat is a CRM, and how to use it? #010Jason and Justin tackle the CRM pipeline and offer advice on how to improve customer relations through the use of software. Customer experience is on the rise and it is important that agencies use effective CRM tools to help close deals, understand where a deal is in the pipeline, and to provide a really efficient and professional service to your customers.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-12-0608 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesTwo Ways to Reduce Your Cost-Per-Click on Google Ads #009The team get tactical on Google Ads in episode 9 of Smart Marketing. Discussing tips and insights into improving ad quality scores, reducing costs on ad campaigns, and driving converting customers through landing page experience. Quality leads that are looking for your product will use search marketing to find the best product or service. By maintaining Google best practice solutions and strategic targeting techniques, you can get the most out of your Google Ads Campaign!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-11-2104 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow Many Blog Articles Should You Write in a Month? #008In this article, I mean podcast, Jason and Justin discuss blog and content writing, how to keep your audience engaged, and exactly what quality over quantity means. You'll find some neat tips to attract visitors to your blog, and also how to effectively create content that entertains your audience.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-11-0705 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies10 Ways To Improve Your Website Conversion Rate #007In this episode, Justin and Jason discuss 10 simple tactics to improve conversions through your website. Essentially it's about building brand loyalty and trust with your audience. The promotion of case studies, testimonials, call-to-actions, and site loading speeds all combine to help give your audience a great user experience with information that will improve your chance of turning visitors into customers!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-10-2306 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesWhy You Need To Create An Ideal Client Profile, Now! #006Join us in the latest episode of Smart Marketing as we discuss the benefits and options to creating an ideal client profile for your business. Working with clients who appreciate your process and who trust your implementation will only have great consequences for your business and revenue growth. Sometimes there is just not the right fit for two companies to work together and it is important to identify this through a qualification system and by asking the right questions. Clients will also appreciate the salesperson that is respectful enough to know if there is scope for a long-term relationship...2019-10-1009 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe 5 SEO Laws For Generating Leads Outside Of Your Country #005In this episode, Justin and Jason take you through the 5 laws that you should follow when wanting to generate organic leads outside of your country. They discuss the power of localization, relevancy and how even user experience even plays a part in the international SEO strategy.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-09-2606 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesOk, Cool Ideas. But Why The Hell Should I Listen To You? - Smart Marketing #004In this episode, Justin and Jason give a bit of background on their journey in digital marketing, why they decided to start this podcast and also what do they today.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-09-1006 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow To Consistently Drive Leads No Matter How Competitive The Market Gets #003In today's episode of Smart Marketing Justin and Jason reveal the secrets to drive predictable and stable lead generation growth. They explain how to protect yourself against unstable Google algorithm updates and rising paid advertising costs.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-08-1406 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies3 Ways To Drive Leads With No Budget in 2019 #002On today's episode of Smart Marketing Justin and Jason provide specific tactics on how you are able to drive traffic and leads in 2019 without having to spend money on marketing channels such as paid advertising.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-08-1406 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow Your Out Of Office Auto Responder is the Most Underutilized Marketing Tool #001In episode #001 we talk about a smart way you can easily use something as simple as an out of office automated reply as a way to build better relationships with clients and even generate more leads...Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-07-2904 min