Shows
Smart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Biggest Mistakes People Make When Cold E-Mailing #020This week the team tackle cold e-mail marketing and some of the best practices to engage and interact with potential customers through e-mail. From personalisation, testing, grammar, and overall DO NOTS, let the team guide you on some interesting tips and tactics to apply! Having feedback from potential clients and always remembering to follow-up, hope you enjoy what the team has put together. Good luck for your next e-mail marketing campaign!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-05-0709 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesDo's and Don'ts of Marketing During Covid-19 #019In this edition the team, working from home, take you through some special points about marketing during the current Covid-19 pandemic. On the tips of tongues of nearly every person around the world, Justin and Jason focus on the important aspects that may guide you to a more successful marketing endeavour. From business value proposition to Chelsea football club, the team share unique tips and examples of companies around the world adjusting business policy to ensure positive outcomes for the future.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-04-2218 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Best Way To Prospect! #018This week Jason and Justin, well....Jason..takes you through the best ways of prospecting clients online. These can be for using e-mail marketing, or really just making a great database of prospective clients to reach out to via phone. Using the LinkedIn sales navigator is a great way to discover your ideal client and find prospects that match the profile. There are ways of working out the revenue of companies and understanding exactly what companies are looking for online. The team also discuss more fantastic lead matching tools. So tune in and enjoy the talk!...2020-04-0808 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesWhat To Do If Your Organic Traffic Tanks! #017This week Justin and Jason discuss how to diagnose and repair your website if you start to see organic traffic falling off a cliff. From Google algorithm updates, penalties, and major website changes, these techniques will you identify areas of improvement and act quickly to get the organic traffic back up and flowing. The team describe some common problems and also quick solutions using credible tools and software. There are some useful websites offering information about SEO organic traffic problems, and helpful hints at how to increase organic traffic for your particular site.Hosts:...2020-03-2507 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe Biggest Mistakes People Make When Remarketing! #016Planning on using remarketing and retargeting for you paid advertising campaigns? This week Justin and Jason take you through some crucial points on how to maximise your spend in remarketing. From using the correct landing pages, checking the frequency of ads, and making sure you are targeting the right customers - this episode is sure to guide you in the right direction to correctly adjust budgets and get the most from your remarketing campaign. Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-03-1107 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesWhat Digital Marketing KPIs are the Most Important? #015Justin and Jason take you through some performance management. All the KPIs you need to consider for measuring success through various digital marketing channels. This is an incredibly valuable resource for any manager and the team provide clear and concise marketing goals and KPIs for reaching success!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-02-2604 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies12 Digital Marketing Trends For 2020 #014This week Justin and Jason guide you on 12 interesting digital marketing trends to be aware of heading into the new year. The guys discuss the advancements in AI and how this affects digital marketing. There's also some great info on mass-mailing, interactive e-mails, voice search, and search engine optimization. Join the team and get the latest information on new trends for 2020!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-02-0510 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow To Spy On Your Competitors! #013Justin takes Jason on an interesting journey of competitor analysis and insights in the SEO realm. Advanced tools provide an understanding of your competitors keyword rankings and traffic index. There are tips on how to delve deep into a website's backlink portfolio and understand where links are coming from, when they were acquired, and how to use this to your advantage. Various content tools can assist you in knowing the strengths and weaknesses of your competitor's website!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-01-2207 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow To Grow Your E-Mail Marketing Database, Fast! #012This week Justin and Jason discuss tips to grow your e-mail marketing database. Getting new customers begins with solving various problems for the customer and providing a great customer journey. Useful information includes how to use Facebook and lead magnets to warm your customers and then capturing potential client details by offering great information to assist their business needs.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2020-01-0809 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow To Get The Most Out Of Your CRM #011In today's episode of Smart Marketing, Justin & Jason take you through some clever ideas relating to workflows, sales pipeline, and general customer management systems. The team discuss how to improve your sales close rate, and shorten the sales-cycle. Using elements from your CRM system to display reports, and give you valuable forecast information to better succeed in reaching your revenue goals. All while giving your customers added value and attention.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-12-1810 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesWhat is a CRM, and how to use it? #010Jason and Justin tackle the CRM pipeline and offer advice on how to improve customer relations through the use of software. Customer experience is on the rise and it is important that agencies use effective CRM tools to help close deals, understand where a deal is in the pipeline, and to provide a really efficient and professional service to your customers.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-12-0608 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesTwo Ways to Reduce Your Cost-Per-Click on Google Ads #009The team get tactical on Google Ads in episode 9 of Smart Marketing. Discussing tips and insights into improving ad quality scores, reducing costs on ad campaigns, and driving converting customers through landing page experience. Quality leads that are looking for your product will use search marketing to find the best product or service. By maintaining Google best practice solutions and strategic targeting techniques, you can get the most out of your Google Ads Campaign!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-11-2104 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow Many Blog Articles Should You Write in a Month? #008In this article, I mean podcast, Jason and Justin discuss blog and content writing, how to keep your audience engaged, and exactly what quality over quantity means. You'll find some neat tips to attract visitors to your blog, and also how to effectively create content that entertains your audience.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-11-0705 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies10 Ways To Improve Your Website Conversion Rate #007In this episode, Justin and Jason discuss 10 simple tactics to improve conversions through your website. Essentially it's about building brand loyalty and trust with your audience. The promotion of case studies, testimonials, call-to-actions, and site loading speeds all combine to help give your audience a great user experience with information that will improve your chance of turning visitors into customers!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-10-2306 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesWhy You Need To Create An Ideal Client Profile, Now! #006Join us in the latest episode of Smart Marketing as we discuss the benefits and options to creating an ideal client profile for your business. Working with clients who appreciate your process and who trust your implementation will only have great consequences for your business and revenue growth. Sometimes there is just not the right fit for two companies to work together and it is important to identify this through a qualification system and by asking the right questions. Clients will also appreciate the salesperson that is respectful enough to know if there is scope for a long-term relationship...2019-10-1009 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesThe 5 SEO Laws For Generating Leads Outside Of Your Country #005In this episode, Justin and Jason take you through the 5 laws that you should follow when wanting to generate organic leads outside of your country. They discuss the power of localization, relevancy and how even user experience even plays a part in the international SEO strategy.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-09-2606 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesOk, Cool Ideas. But Why The Hell Should I Listen To You? - Smart Marketing #004In this episode, Justin and Jason give a bit of background on their journey in digital marketing, why they decided to start this podcast and also what do they today.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-09-1006 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow To Consistently Drive Leads No Matter How Competitive The Market Gets #003In today's episode of Smart Marketing Justin and Jason reveal the secrets to drive predictable and stable lead generation growth. They explain how to protect yourself against unstable Google algorithm updates and rising paid advertising costs.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-08-1406 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies3 Ways To Drive Leads With No Budget in 2019 #002On today's episode of Smart Marketing Justin and Jason provide specific tactics on how you are able to drive traffic and leads in 2019 without having to spend money on marketing channels such as paid advertising.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-08-1406 minSmart Marketing 2.0 - Latest Digital Marketing Tactics and StrategiesHow Your Out Of Office Auto Responder is the Most Underutilized Marketing Tool #001In episode #001 we talk about a smart way you can easily use something as simple as an out of office automated reply as a way to build better relationships with clients and even generate more leads...Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn2019-07-2904 min