Shows
Eprofessor of Real EstateWhy More Tools Aren’t Fixing Your Business (And What Actually Will)You don’t need another tool.
You need better judgment.
In this episode, Justin Letheby breaks down why so many professionals feel overwhelmed by software, AI, and “the next big thing” — yet still feel stuck. Drawing from a real story early in his real estate career, Justin explains the difference between tools that move your business forward and tools that simply make you feel productive.
This is a practical, honest conversation about:
• Tools vs. crutches
• Why busy isn’t the same as productive
• How to decide what technology actually belongs in your business
2026-02-1005 minEprofessor of Real EstateHow to Double Your Goals Without Burning OutMost agents think the only way to hit bigger goals is to work longer hours. But what if the real answer isn’t hustle—it's structure?
In this episode, Justin shares how real estate professionals can double their production without doubling their workload. Through smarter planning, systems, and energy management, you can scale your business and protect your sanity.
In This Episode:
Why Most Realtors Burn Out
They chase “more” with more hours, not more strategy
Everything feels urgent, so nothing gets done
No systems to track and manage...
2025-09-2607 minEprofessor of Real EstateWhy Most Realtors Fail at Goal Setting (and How to Fix It)Most real estate agents aren’t lazy—they’re just working off a broken system. In this episode, Justin breaks down the real reasons agents fail to hit their goals and how to fix the process so you can finally start winning with confidence and clarity.
In This Episode:
The 4 Most Common Reasons Realtors Fail at Goals
Goals are too vague ("I want to sell more homes")
Goals are too big and far away (12-month targets with no checkpoints)
No accountability or tracking system
No connection to a pers...
2025-09-1908 minEprofessor of Real EstateTop 5 Tools to Keep Your Real Estate Business Secure (2025 Edition)This week, Justin builds on last episode’s cybersecurity basics with five essential tools every real estate agent should be using to protect their business and their clients in 2025. It's not enough to “know” cybersecurity — now it's time to act. Think of this episode as your cyber lockbox.
In This Episode:
Password Manager
Ditch the sticky notes. Secure your accounts with tools like Bitwarden, LastPass, or 1Password. One master password protects hundreds of logins across devices — safely and conveniently.
Two-Factor / Multi-Factor Authentication
Add an extra layer of security on everything from Gmail to y...
2025-09-1210 minEprofessor of Real EstateCybersecurity Basics Every Realtor Must Know (2025 Edition)In this Realtor Safety Month special, Justin breaks down the biggest invisible threat to your business — cybercrime. Forget just watching your back at open houses — today, the real danger is in your inbox.
From wire fraud to ransomware, real estate is one of the top targets for hackers. Why? Because agents handle high-value transactions, sensitive client data, and logins galore — often in a rushed, emotional environment.
In This Episode:
Justin covers 6 cybersecurity basics every real estate professional needs to understand in 2025:
Stronger Passwords – Stop using birthdays or pet names. Use password managers like Bit...
2025-09-0212 minEprofessor of Real EstateWhy Most Realtors Fail with AI (and How to Fix It)AI isn’t the future — it’s the now. But while some agents are thriving with AI, many are falling flat. The good news? It’s not because you’re not smart. It’s because no one’s shown you how to use it strategically.
In this episode, Justin Letheby, the eProfessor of Real Estate, breaks down the three biggest mistakes realtors make with AI — and how to fix them so you can finally save time, generate leads, and build a business that runs smarter.
You’ll learn:
⚠️ Why treating ChatGPT like Google leads to boring results
...
2025-08-2909 minEprofessor of Real EstateHow to Train ChatGPT to Sound Like You — Not a RobotTired of AI-generated content that sounds stiff, robotic, or just plain wrong for your brand? In this episode, Justin Letheby, the eProfessor of Real Estate, shows you how to train ChatGPT to speak in your voice — your tone, rhythm, and communication style — so your content sounds like you, not a press release.
You’ll learn:
🧠 Why sounding like you matters more than ever in real estate
🧠 The 3 simple steps to train ChatGPT using your own emails, blogs, and social posts
🧠 How to build prompts that match your tone, cadence, and personality
🧠 Quick fixes if the AI still feels...
2025-08-2208 minEprofessor of Real EstateChatGPT Prompts That Actually Work for Realtors (2025 Edition)Ever typed a prompt into ChatGPT and gotten a boring, robotic mess in return? You’re not alone — but the problem isn’t the AI. It’s the prompt.
In this episode, Justin Letheby, the eProfessor of Real Estate, shows you exactly how to craft better prompts that sound like you, save you hours each week, and actually generate results.
You’ll learn:
🧠 Why generic prompts fail — and how to fix them fast
🧠 The 5-part formula for perfect AI output: Role, Task, Tone, Format, Context
🧠 Smart prompt examples for listing descriptions, social media, follow-ups, new...
2025-08-1508 minEprofessor of Real EstateYour AI Assistant: Run a Smarter Real Estate Business in Less TimeWish you had a reliable assistant to manage your emails, content, follow-ups, and more? Good news — you already do. In this episode, Justin Letheby, the eProfessor of Real Estate, shares how to use AI as your virtual assistant to save hours every week, stay consistent, and get back to doing what you love: helping clients.
You’ll learn how to:
✅ Plan your entire week in under 30 seconds with one prompt
✅ Write content, captions, and emails that sound just like you
✅ Build checklists, follow-up systems, and even referral workflows
✅ Summarize complex documents like inspection reports or M...
2025-08-0807 minEprofessor of Real EstateHow Top Realtors Use AI to Win More Listings (Even in a Slow Market)he market’s slowing, listings are tight — and still, some agents are thriving. What’s their secret? They’re using AI the right way — to save time, stand out, and show up like pros.
In this episode, Justin Letheby, the eProfessor of Real Estate, reveals exactly how top producers are leveraging AI to win listings, even when the market’s cooled off. These aren’t gimmicks — they’re practical, repeatable strategies that make sellers say yes.
You’ll learn how to:
✅ Research faster with AI-powered neighborhood summaries
✅ Personalize listing presentations and seller emails in minutes
✅ Market sm...
2025-08-0108 minEprofessor of Real EstateYour First 5 Realtor Videos: What to Say & How to FilmReady to finally hit record? In this episode, I break down your first five must-film videos as a new (or relaunching) Realtor—plus exactly what to say, how to film, and what gear you actually need to get started.
You’ll learn:
The 5 most important video types (and why they build trust fast)
What to say in each video to connect with your ideal clients
Easy tech tools (most under $50) to make you look and sound great
How to repurpose one video into 5–15 pieces of content
A simple...
2025-07-2516 minEprofessor of Real EstateTurn Your Email List into Closings (Even with Just 100 Subscribers)Think you need a giant email list to get real estate closings? Think again.
In this episode, I’ll show you how to turn even a small list—100 subscribers or less—into real clients using a simple, proven 3-part email system. These strategies work without spammy sales messages, and you can automate most of it using tools you already have.
You’ll learn:
Why small, responsive lists are more powerful than big, inactive ones
My 3 email types: value, story, and soft offer—with examples
What makes a CTA (call-to-action) actually w...
2025-07-1813 minEprofessor of Real EstateStop Cold Calling: Try This 3-Step Lead Funnel InsteadStill cold calling in 2025? Let’s fix that.
In this episode, I share the exact 3-step content funnel I use to help real estate agents attract leads—without chasing them. You’ll learn how to create content that works 24/7, nurture trust with simple systems, and convert your audience with clear, helpful offers (not pressure).
Here’s what we cover:
Evergreen content that keeps bringing leads
How to show up consistently without burning out
The tech tools I use to automate everything
Why “Call me anytime” isn’t a real CTA—and...
2025-07-1112 minEprofessor of Real EstateLaunch Your Real Estate Career in 2025: The Proven 3C FrameworkStarting fresh in 2025 with just a license, a laptop, and a dream? I’ve got you.
In this episode, I walk you through exactly how I’d relaunch my real estate business today—from choosing the right niche to building momentum with my 3Cs method: Communication, Cultivation, and Conversion. You’ll hear practical tips for posting content that connects, setting up a basic CRM, and turning conversations into clients without sounding salesy.
You’ll also learn:
How to build a database fast, even from zero
The content strategy that actually works for new ag...
2025-07-0414 minEprofessor of Real EstateThe Ultimate AI Toolkit for Realtors (2025 Edition)Drowning in tasks? Feeling behind in tech? This episode is your AI cheat sheet. Justin Letheby, the eProfessor of Real Estate, shares the exact tools he uses and teaches to help realtors generate leads, stay consistent, and finally work smarter — not harder — in 2025.
In this episode, you'll learn how to:
🧠 Use ChatGPT for emails, listings, and video scripts
🎨 Leverage Canva to create polished, branded marketing in minutes
📬 Automate follow-ups with Mailchimp (or your favorite CRM)
🔗 Connect everything using Zapier — no tech degree required
🗂️ Turn Google Workspace into your mobile command center
📱 And yes… why your smartpho...
2025-06-2714 minEprofessor of Real EstateHow I’d Generate 10 Real Estate Leads in 10 Days Using Only AIWhat if you could go from zero to ten real estate leads in just ten days — using nothing but AI tools you already have access to? In this episode, Justin Letheby, the eProfessor of Real Estate, shares his complete 10-day AI lead gen sprint strategy using ChatGPT, Canva, and your CRM.
No cold calls. No awkward DMs. No burnout.
Inside this episode:
🚀 Day 1–2: How to clarify your offer and create an irresistible lead magnet
🚀 Day 3–5: Scripts and post ideas to promote your freebie on video and social
🚀 Day 6–8: Follow-up emails, automated systems, and engagement to...
2025-06-2012 minEprofessor of Real Estate5 ChatGPT Prompts Every Realtor Should Use (To Get Clients Fast)Wish you had more time, more content, and more clients — without the burnout? This episode is for you. Justin Letheby, the eProfessor of Real Estate, breaks down five real-world ChatGPT prompts that will save you hours, help you sound like a pro, and streamline your entire marketing strategy.
You’ll get:
🤖 A ready-to-copy Market Update Email Prompt (that doesn’t sound robotic)
🤖 A Video Script Generator Prompt to kickstart your short-form content
🤖 A Follow-Up Text Prompt that feels personal, not pushy
🤖 A smart Instagram Caption Prompt for engagement that actually converts
🤖 A high-impact Lead Magn...
2025-06-1313 minEprofessor of Real Estate3 Ways to Work Smarter, Not Harder as a Realtor (Without Burning Out)Are you juggling showings, texts at 11 p.m., and marketing all at once? If so, you're not alone — but burnout doesn't have to be your badge of honor. In this episode, Justin Letheby, the eProfessor of Real Estate, shares three practical, high-impact ways to work smarter without losing your sanity (or your evenings).
Inside, you’ll learn:
🔧 How to identify and protect your “prime time” for max productivity
🔧 The easiest ways to automate repetitive tasks using AI, CRMs, and scheduling tools
🔧 The 3C Framework (Communication, Cultivation, Conversion) to systematize your lead generation
Whether you're ne...
2025-06-0612 minEprofessor of Real EstateHow to Stand Out in a Crowded Market with Creative Real Estate Video Marketing (2025 Tips)Everyone’s doing real estate videos in 2025 — so how do you actually stand out? In this episode, Justin Letheby, the eProfessor of Real Estate, breaks down five creative video strategies that go beyond views and likes… and help you generate real business.
You’ll learn: 🎥 How to teach (not pitch) so clients trust you before they meet you
🎥 Why making your client the hero builds stronger testimonials and referrals
🎥 The power of “pattern disruptors” like humor, myth-busting, and behind-the-scenes footage
🎥 How to batch your video creation while still showing off your personality
🎥 Why value always wins — and how o...
2025-05-3014 minEprofessor of Real EstateHow to Build a Resilient Real Estate Business in Uncertain Times (2025 Market Strategy)The market's shifting — again. Economic uncertainty is already here, and the question isn't how do you survive… it's how do you stay strong, consistent, and profitable through it all?
In this episode, Justin Letheby, the eProfessor of Real Estate, reveals five practical and mindset-driven strategies to help you thrive — not just survive — in today’s unpredictable real estate market.
You’ll learn: ✔️ How to build structure and stability through daily habits
✔️ The right way to talk about market changes with buyers and sellers
✔️ How to strengthen your sphere (KLT: Know, Like, Trust) with real-world actions
✔️...
2025-05-2314 minEprofessor of Real Estate5 Tips to Create Captivating Real Estate Videos That Actually Get Views (2025 Edition)If you're not using video in your real estate business in 2025, you're practically invisible. But just being on video isn't enough — you need to be good on video. In this episode, Justin Letheby, the eProfessor of Real Estate, shares five powerful tips to help you film smarter, build trust faster, and actually get the visibility your business deserves.
In this episode, you’ll learn: 🎯 How to create scroll-stopping hooks
🎯 The value of repeatable formats (that don't feel boring)
🎯 Why “talking like a human” builds trust and connection
🎯 The right visuals (without breaking the bank on gear)
🎯 How to us...
2025-05-1611 minEprofessor of Real Estate5 Must-Have Tech Tools for Realtors in 2025 (That Actually Help You Sell More Homes)Tech can be overwhelming — but when used right, it becomes your biggest advantage. In this episode, Justin Letheby, the eProfessor of Real Estate, shares five essential tech tools that every Realtor should be using in 2025 to save time, generate more leads, and close more deals. 💻📱
You’ll discover:
The #1 CRM feature you must have to stay ahead
Why video messaging is your secret weapon for connection and conversion
How AI (like ChatGPT) becomes your free marketing coach
What makes Google Workspace the ultimate mobile command center
Why smart sche...
2025-05-0914 minEprofessor of Real EstateTop 3 Proven Listing Strategies for 2025: What Sellers Actually Want!If you're wondering how to secure more listings in 2025, this episode is your blueprint! 🏡
Inventory may be rising, but sellers are more selective than ever — they demand local expertise, fast communication, and real strategy. In this episode, Justin Letheby, the Professor of Real Estate, breaks down the top three listing strategies that align perfectly with what sellers are searching for today:
✅ How to position yourself as the local market expert
✅ The Trust Triangle: Build "Know, Like, Trust" faster than ever
✅ Why showing your system (not just your sign) wins the deal
PLUS: A bonus str...
2025-05-0211 minEprofessor of Real Estate5 proven strategies to Lead generatePodcast Summary: 5 Proven Strategies to Generate Leads This February
In this episode, Justin shares five actionable strategies for real estate agents to generate leads in February, making the most of the month despite its shorter duration.
1. Leverage Valentine's Day for Client Engagement
Send heartfelt messages via email campaigns or postcards.
Host a Valentine's Day giveaway (e.g., coffee shop gift cards or dinner experiences).
Utilize social media by posting themed content, showcasing homes, and celebrating new homeowners.
2. Reconnect with Your Sphere
Reach out to past clients and warm leads with a simple check-in call.
Example script: “Hey, Bob. Ju...
2025-02-1405 minEprofessor of Real Estatefind out why building your community is important for a successful business with Jayson Bates Pt2this is part 2 of my interview with Jayson Bates. WE talk about the importance of building of community
Jayson Bates
Licensed State of Arizona Broker owner of Electrum Financial, with extensive experience in self generating leads, self promotion and customer service. Over 25yrs of lending experience at all levels, so whether you're a 1st time home buyer or a seasoned investor I know that I can help you get the right mortgage for your needs. I was the preferred lender for Pulte, Richmond American, DR Horton/Dietz Crane from 2006 to 2010. I have been in the presidents clu...
2021-07-0540 minEprofessor of Real Estatefind out why building your community is important for a successful business with Jayson Bates Pt1lets talk about the power of community for your brand for your business for your success. we are in an overcommunicated world. we want to help you find your voice and your confidence to make this work for you!
2021-06-2836 minEprofessor of Real EstateMaster One thing Move on to the next for SuccessJustin Letheby 0:00
Welcome, everybody to this episode of the professor of real estate. This week, we are talking about how to handle the overwhelmed feeling of being a real estate agent. We are many times being thrown into the deep end getting told to master several products. And really, I'm going to teach you to worry about mastering one thing, and then moving on to the next hope you enjoy.
Welcome to the professor of real estate podcast. My name is Justin Letheby. And I'm a realtor trainer and coach, my sole purpose here is to ta...
2021-05-2417 minEprofessor of Real Estatehow to become a successful realtor that investsJustin Letheby 0:00
Okay, everybody, welcome back to the professor of real estate. This week we get to talk with Sean Morrissey. He is an investing real estate agent and managing broker. He does it all. He's also has a podcast this week, we get to talk to him about how he got started in investing, why he got started in investing, as well, as, you know, kind of the things to think about if you wanted to jump into the investing side of real estate. I really hope you enjoy this episode, there was a ton to learn fr...
2021-05-1046 minEprofessor of Real EstateIt is time to forgive your past and seek your future! with Larry BettagDo you struggle with fear, do you feel stuck.
I got the special opportunity to interview Larry Bettag he is an attorney, VP of a mortgage company and an author. His book is No Rewind. this book goes through real stories of adversity and how they got handled.
This interview was amazing his candidness and Straight forward conversation is great for getting around the struggles we all have in life and in business. Please sit back and enjoy a great conversation and hopefully you get a couple take aways from it!
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2021-04-2642 minEprofessor of Real Estate3 experts tell you what real estate tech tools to pay attention in 2021Justin Letheby 0:00
Hey, welcome back to the professor of real estate. My name is Justin in case you're not aware, and this time I got to interview three very powerful National Speakers, we're all talking tech, you're going to get to learn about social media about bad creation, about where the trends we see that we need to pay attention to in 2021. So the three people we have speaking today is Jeremiah j, Mammon arrow, national speaker out of the New York area, but he speaks nationally speaks to a lot of amazing audience audiences, and helps us gr...
2021-04-1254 minEprofessor of Real EstateWhat you need to know about landing pages for an amazing 2021online lead generation is important and needs to be a part of all our businesses. and it starts by understanding what websites need to be used for today. If it is not lead generating it is not doing its job. Internal pages should all be lead generating. Listen to Michael discuss how to get this started!
1-3-5
narrow the focus
how am i going to implement that
start marketing!
you may decide this is too much and you just want to sell, that is a great discovey. look to hire someone like Micheal tritthart
2021-03-0858 minEprofessor of Real Estate6 easy steps to master your next conferenceit is conference season, and this year it will be unique, we will do them virtually. use these 6 easy steps to get the most out of any conference you attend.
have goals- if you know me you know everything needs to be around your goals it is no different when you attend a conference. here are some goals to think about having
have a goal to hit a specific skill or topic of need
now many people do you want to meet
how many speakers do you want to hear
which exhibitors do you want to hear
learn abou...
2021-02-2228 minEprofessor of Real Estate8ish ways run your business like a businessWe are talking with Carrie Little and we chat today about how to treat our business as a business. As Entrepreneurs we need to think as a leader not an employee!.
Go to the office everyday!
Have a Growth plan(what training will you be taking)
Let People know your in business(don't be the hidden agent)
Identify your clients(your 3 buckets of business)
Lead generation
mailing
emailing
Target in social media
SOI
"Dont assume your relationship you have with the people around you will use you"
"Pick your lead generation and consistently go after"
networking events...
2021-02-0159 minEprofessor of Real EstateBe smart with social media in 2021 with Katie Lancesocial media is here to stay and in an over communicated world we are in. we need to be smart when we are doing are social media. topics we talk about in this episode
scheduling your social media time
how to know what to say
focus 5
repurposing your content
what is micro content and should I be doing it
working with Virtual Assistant
get a routine for social media
be intentional with people
2021-01-0948 minEprofessor of Real EstateMerry ChristmasJust taking a second to wish everyone a Merry christmas, Happy Hanukah, Kwanza and Happy Festivus
this time of year always brings out the best I believe. It brings out hope, excitement, and wonder.
Here is to a 2021 I hope it brings to you Hope, Excitement and Wonder
2020-12-2103 minEprofessor of Real EstateLearn the best way to overcome the burnout factor and be ready for 2021Today we talk about pausing and reflecting your way into the new year! I break this down to 3 categories
When do reflect
Where to reflect
questions to ask while reflecting!
when to reflect is as simple as breaking it down to 2 things big or small questions. I think big questions should be quarterly, semi yearly or yearly and smaller questions should be daily, weekly, or monthly. the quicker you ask the quicker you can improve
Where to reflect is a personal decision. this decision should made based on a couple decisions
where can you ge...
2020-12-1425 minEprofessor of Real EstateThis Just In video doesnt have to be perfectVideo is not a trend, and is here to stay. and today we talked with Jeremias "JMAN" Maneiro about video. In todays session we talked about;
how video builds a true relationship
builds know, like, trust
Be authentic, cause it will catch your authentic you!
we talked about how we get over the fear of doing video as well as what we say
eduation, experience and expertise
2020-11-3044 minEprofessor of Real EstateTop tech trends for to watch for in 2021Check out the episode with Craig grant where we talk about artificial intelligence, Augmented Reality, and Virtual Reality. This comes with tools and great solutions
Check Craig out at RETI.us
2020-11-2347 minEprofessor of Real EstateDo I need to do a podcast?Danny Ozment, works with many big companies and podcast folks in not only getting their podcast up and running but also in getting to be successful. We get the opportunity . In this episode we talk about:
why to do a podcast
how to get started
tools for podcasting
what to say
Podcasting is a great tool for your Real estate prospecting business that is evergreen and doesnt have to take much time!
Cant wait to for you to listen to Danny to get this running!
2020-11-1657 minEprofessor of Real EstateWhy social media is more important today with Marki!
Today we talk with Marki Lemons Ryhal.
Here we have a great conversation on what we should be doing today with our social media. Marki says the first question shouldnt be what platform I should be on but rather who is my audience. She also tells us we need to know them. their needs, their desires, their wants, and also what platform they sit on!
Couple other great tidbits from Marki(and she has many)
Understand your audience and their tone
obey your state laws and our ethic
Be on Social...
2020-11-0945 minEprofessor of Real Estate3 free things That google has to increase your revenue by $100kToday we got to chat with Michael Tritthart. We had a great conversation into Google and 3 things we can do now that can increase our Revenue by $100k. What is great about these tools besides them being free. they are also extremely easy to do for yourself:
First is Google My business. This is a tool that will let you put your business on google and get found. you know the right hand side where results pop up on search that is Google My Business. you create the account and then verify. and you are up and running. Your not don...
2020-11-0248 min
Eprofessor of Real Estate5 lessons my dog taught me to succeed in businessFreya taught me many things throughout her life. but I learned 5 lessons from one particular walk. These lessons help keep me focused and driving towards my goals
Dont get stuck chasing too many options
pick your one path
dont be afraid to change your path
have a mentor, coach or Accountability partner to help give you a nudge
have fun
2020-10-2619 minEprofessor of Real EstateHave a Blended Business to succeed!With the Covid pandemic, now is more important than ever to be flexible in your business and create what I call a Blended Business Model. This model will let you communicated to the needs of your audience quickly and efficiently. For me what a blended business means is have not only in person business solutions but also virtual tools as well.
you will want to have these tools in a few categories
communication
Mailchimp/convertkit
Facetime
google Duo
Whatsapp
Zoom
FAcebook messenger
alternated business needs
virtual showing strategy
Zoom/calend.ly
Transaction management
dotloop
docusign
The la...
2020-10-1929 minEprofessor of Real EstateCreate 2021 Goals that wont FailIn real estate industry our professionals many times struggle with their business ebbing and flowing. i believe one of these reasons is because their goals are not strong enough enough(if they even have goals at all) Use Napoleon Hills Desire Model to write a Goal that wont fail you in 2021!
Download the spreadsheet that will help you know your numbers here
2020-10-1236 minEprofessor of Real EstateMy spooky story that you should learn fromvery early in my career, i was very hungry for the business, maybe to hungry. and made a series of bad decisions, and got lucky that didnt cost me. Listen to this story and see not only what i did, but what I and hopefully you can learn from this
2020-09-2823 minEprofessor of Real Estate5 Must Have tools to have in your Digital belt(safety edition)This is September and we need to discuss our digital safety. Lets talk today about 5+ tools to keep you safe and why you need to think about your digital safety!
2020-09-2635 min