Shows
High IntentWhy Your Next CMO Will Fail Before Day OneAround 60% of growth hires fail in the first 18 months. According to Catherine Gutierrez, the lack of a growth system is Culprit no. 1. After all, it’s not a stretch to say that asking a person to carry missing business strategy and little customer insight and transform that magically into pipeline is a recipe for failure. Catherine’s a fractional growth executive with Growth, Actually. She’s been named a top 25 CMO and was marketer No. 1 at Avetta, which sold for $3 billion. She’s brought in when sales conversions are lacking and she has scaled growt...
2026-10-1235 min
High IntentWhat Now? Google Ate Your Traffic, AI Wants the ReceiptsNearly 70% of Google searches now end without a click. And now, thanks to AI, companies produce about 40% more content now. Is this volume even helping? Stephanie Richards and I talk about how this trend is actually good for PR because now the game is diversity of content: Stephanie is a B2B public relations strategist, visibility advisor, and founder of SowGrow Public Relations. She has more than 20 years of experience helping B2B companies build visibility and credibility with the audiences that influence buying decisions.Today, her work also focuses on how...
2026-09-2128 min
High IntentHow to Create Taglines that Move MarketsTaglines. Does every company need one?The short answer is yes, if you want to be understood quicker and be the first company a prospect thinks of. But most of them are, frankly, lame — because most of them are about YOU, not THEM. The next guest on High Intent is Kevin Perlmutter, author of "BRAND DESIRE: Spark Customer Interest Using Emotional Insights". He’s also Chief Strategist & Founder of Limbic Brand Evolution, a brand strategy and behavioral science consultancy. Kevin created Limbic Sparks® Brand Strategy to help brand leaders move beyond traditional approaches and tap...
2026-08-2144 min
High IntentThe Truth About Crowdfunding: What Actually Drives BackersSo, your company decided to launch a crowdfunding campaign. To be part of the estimated $378 million raised via Reg CF platforms like Wefunder, your work’s just started. Once your admin and legal are ironed out, it’s all about the marketing. Jason Fishman, investor acquisition expert and CEO of Digital Nice Agency, or DNA, helps companies with crowdfunding marketing campaigns. Whether the investor return is a reward or equity, he’s seen what makes a campaign surpass funding goals. He recently managed a webinar that raised over $1.7 million in 24 hours. Jason’s next on High...
2026-08-1742 min
High IntentThe Rise of the Fractional GTM LeaderWhat are some common GTM mistakes early-stage companies make? How do you determine where you can grow the most? What, exactly, is a fractional GTM leader and why are these positions exploding? Sangram Vajre answers these questions and more. Sangram is CEO of advisory and education firm GTM Partners, co-founder and former CMO of Terminus, an ABM platform, and author of “Move, the Four Question Go-to-Market Framework”.He’s next on High Intent, where we explore unfiltered lessons from the frontlines of modern marketing. I’m your host, Justin Rubner. You won't wa...
2026-07-1539 min
High IntentHow is AI Impacting Market Research?We're drowning in customer data, customer feedback, website analytics, social listening, surveys, reviews, and AI-generated insights. Why do so many companies still struggle to truly understand their customers?After four decades studying human behavior, Mark Michelson has some ideas on how CMOs and CEOs should leverage AI to get better research results. As founder of ThreadsMR, Mark has 42 years of marketing research experience with clients ranging from Google to Coca-Cola.Today he bridges traditional research expertise with artificial intelligence, teaching professionals how to use AI tools without losing the human judgment that actually m...
2026-07-1552 min
High IntentStrategy > Branding > Marketing: Are you running Down The Hallway Blindfolded?Want to know one of the most empty words in business today? Strategy. In so many executive meetings, it’s often operational tactics that take center stage. And to be honest, when it comes to market strategy sessions, if you look around the room, many people are doing “real” work … like responding to emails … when they should be using their high-priced brains to solve more abstract problems. Positioning, in my view, is one of the most important things we as leaders can spend our time on. But, damn, is it hard. And often, even when we d...
2026-07-1541 min
High IntentHiring Your Next Marketing Leader: What CEOs Get WrongHow can an executive team assess top 1% talent in minutes flat.Why background is only part of the story.Why psychometric testing is so important.These are just a few topics we discuss with Huff Logue, an executive recruiter and coach with more than 30 years of experience. High Intent explores unfiltered lessons from the frontlines of modern marketing. I'm your host, Justin Rubner.
2026-04-2956 min
High IntentWhy Do So Many Companies Ignore Customer Marketing?The next time you’re at your company’s town hall, pay attention to this:The amount of congrats on the new logos your Sales team generated vs. the time allocated to the 13 existing customers who renewed last quarter.Chances are, it’s lopsided to say the least toward new sales.Howard Flint, CEO of GhostPartner, a content and customer marketing agency, has a thing or 10 to say about that:How customer marketing can not only keep customers happy but how it can uncover hidden problems.How it's low work and high r...
2026-04-2139 min
High IntentDoes Your PE-Backed Company Need a Marriage Therapist?How can CMOs be more board fluent?Why is customer retention such a missed focus?How does marketing-CS-sales misalignment causes so many problems?Fred Penteado is an outsider. And that is where his value lies. Penteado, owner of 129 Advisory, counsels mostly PE-backed companies on growth. You could call him a marriage counselor. And he's the next guest on High Intent. I'm your host, Justin Rubner. If you're in a GTM role at a venture-backed company, you'll want to watch this episode. Make sure to follow this channel. Hig...
2026-04-1751 min
High IntentThe Revolving Door: Why is CMO Tenure So Short?If you’re aspiring to make that leap from VP to Chief Marketing Officer, you’ll want to be aware that it’s a bit of a bloodbath up there. Of all the C suite, CMO tenure is by far the shortest. Why is this, and what can be done?Host Justin Rubner talks with Bill Harper, Chief Creative Officer of BrandBossHQ, about this. Topics discussed:CMOs are increasingly brought on to fix singular problemsCMOs need to manage expectations in addition to overseeing marketingWhy old playbooks don't workHow CMOs should set intentions and collaborateWhat they're...
2026-03-1136 min
High IntentAfter the Handshake: A New Contract Between Customer Success and MarketingHost Justin Rubner talks with customer success guru Aaron Thompson, CEO of CS consultancy Red Slacks and the former CRO and instructor of SuccessHACKER. Topics discussed:The lack of collaboration between marketing and customer successHow AI can help ID referencesHow marketing and sales should align to drive expansionWhat CS REALLY thinks about marketing
2026-03-0442 min
High IntentBehavioral Science 101: Using Psychology to Drive Marketing Conversions Yes, even B2B buyers are human. If you’re not deploying proven psychology in your marketing output, you'll likely garner less attention at the top of the funnel and miss more opportunities in the middle. I’m thrilled to have Nancy Harhut on High Intent. Nancy is the Chief Creative Officer of HBT Marketing, where she blends behavioral science with marketing best practices, and is the author of the award-winning Using Behavioral Science in Marketing, Drive Customer Action and Loyalty by Prompting Instinctive Responses. You won't want to miss this episode.
2026-03-0434 min
High IntentDriving While Designing: Scaling Marketing After Your PE RoundHow do you strike the right balance between growing for the future while still ensuring immediate pipeline ROI?Host Justin Rubner chats with Kurt Uhlir, CMO of EZ Home Search, about growing the marketing function in a venture-backed company. Topic discussed:First two marketing hiresShould marketing be the last hires ... or the first?Architecting the buyer journeyLead gen vs demand genContent for today's AI-driven webMost important KPIsAn actionable blueprint for growth
2026-03-0453 min
SowGrow Marketing CouncilUsing Analytics to Fine Tune Social Content, the Evolution of Spam Filters, and Crafting a Successful Product LaunchIn this April 2022 episode of the SowGrow Marketing Council Podcast, experts discuss leveraging analytics to build successful social media content, the evolution of SPAM filters and their impact on email marketing, and key strategies for a successful product launch.
Experts include: Sarah Stewart, SowGrow PR, Yanna-Torry Aspraki, Pleased to Mail You, Justin Rubner, Marketing Strategist, Howard Flint, Ghost Partner, Tawab Safi, InnSolu and more.
Learn more about the SowGrow Marketing Council on our website.
2022-05-0944 minSowGrow Marketing CouncilWebsite Redesigns, Ongoing Education for Sales Teams, Effective Speaking Tips and more.In this March 2022 episode of the SowGrow Marketing Council Podcast, experts cover website redesigns, shifting from sales training to ongoing sales team education, leveraging emotion in your speaking, helping clients embrace change, writing tips, and more.
Experts include: Kriston Sellier, id8, Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Virginia Nava, Transformative Power, Joel Alpert, MarketPower, Eric Atwood, The Speakers Studio, Justin Rubner, Sarah Stewart, SowGrow PR, Howard Flint, Ghost Partner and more.
Learn more about the SowGrow Marketing Council on our website.
2022-04-0553 minSowGrow Marketing CouncilEmail Marketing Tips, Sales Forecasting, Brand Strategy, Social Media and more.In this February 2022 episode of the SowGrow Marketing Council Podcast, experts discuss strategies for email marketing, sales forecasting, brand management, communications, social media marketing, and more.
Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Yanna-Torry Aspraki, Pleased to Mail You, Justin Rubner, UserIQ, Bryan Bebout, id8, Kimberly Lawson-Petty, Cindy Miller Communications, Joel Alpert, MarketPower, Sarah Stewart, SowGrow PR, Howard Flint, Ghost Partner, and more.
2022-02-1849 min
As The World ChurnsAll about value: Moving CSMs from pitching features to selling solutionsGuest panelist Brian Nicholls joins host Justin Rubner to discuss what he's learned from his time at UserIQ and leading a customer success team.
2022-01-3118 minSowGrow Marketing CouncilConsumer behavior, email open rates, promotions, brand positioning and more.In this June 2021 episode of the SowGrow Marketing Council Podcast, experts discuss trends in consumer behavior, email deliverability changes that will impact open rates, employee engagement resources, sales compensation plans, how to ensure you get your promotional products on time, including product and service analysis in brand positioning, becoming a featured columnist and more.
Experts include: Kriston Sellier, id8, Stephanie Richards, SowGrow PR, Yanna-Torrey Aspraki, Pleased to Mail You, Scott Siegel, Beacon Sales Advisors, Justin Rubner, UserIQ, Stephanie Phillips, Geiger, and Joel Alpert, MarketPower.
Learn more about the SowGrow Marketing Council on our website.
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