Shows
The Sales Strategist Podcast (Italiano)Justin Shriber | Agenti AI per le vendite: come migliorare l’esecuzione commercialeI team di vendita non hanno un problema di strumenti: hanno un problema di execution che persiste nel tempo.Per anni, la promessa della sales tech è stata semplice: più dati, più visibilità, più controllo.Ma quello che la maggior parte dei team ha ottenuto è stato più burocrazia, più complessità e più rumore.Quindi la vera domanda non è più: “Abbiamo abbastanza informazioni?”Ma: “Perché tutte queste informazioni non si traducono in una execution migliore?”In questo episodio di The Sales Strategist, parlo con Justin Shriber, CEO & Co-Founder di Terret, per analizzare proprio questo problema: dal lavoro ma...
2026-03-2632 minThe Sales Strategist PodcastJustin Shriber | AI Revenue Agents: Fixing Sales ExecutionSales teams are not short on tools: they’re short on execution that actually sticks.For years, the promise of sales tech was simple:more data, more visibility, more control.But what most teams got instead was more admin, more layers, and more noise.So the real question is no longer: "Do we have enough information?"It’s: "Why does all this information still fail to produce better execution?"In this episode of The Sales Strategist podcast, I sit down with Justin Shriber, CEO & Co-Founder at Terret, to unpack that exact prob...
2026-03-2632 min
Revenue MavericksEpisode 10: Why the Best Sales Leaders Stay Calm When the Room Won't -- Lessons from Uniphore's Carl BorsodyCarl Borsody was watching a doctor work under pressure when something clicked.The situation was tense. The stakes were real. And this doctor never flinched. Not because they didn't care, but because they understood something most people miss: the room was already filled with enough urgency. Adding more panic to it wouldn't help anyone. What the moment needed was someone steady enough to think clearly while everyone else was reacting.Carl carried that lesson into his career in enterprise sales, and it became the foundation for how he leads. His heart might be racing. His...
2026-03-1827 min
Revenue Problem SolversDon't Let the Humans Touch the Data: How to Deploy AI and Actually Prove It's Working | Justin Shriber, TerritMost AI revenue projects fail before they start. The technology is not the problem. The data underneath it is.Justin Shriber is the co-founder and CEO of Territ and a former VP at LinkedIn who has spent 25 years inside some of the most complex revenue organizations in tech, including Oracle and McKinsey. In this episode he breaks down the exact three-stage framework CROs should follow to deploy AI, measure real ROI, and grow revenue without simply adding headcount.He walks through the real math: what it actually costs to...
2026-03-1346 minRevenue MavericksEpisode 9: Why the Best Sales Leaders Build Environments, Not Just Teams--Lessons from AlphaSense’s Kiva KolsteinKiva Kolstein was sitting across from his CEO on his very first day as Head of Sales.He had spent the entire week before building a 30-slide deck. Business journal quotes. Leadership frameworks. Case studies from sports icons and Fortune 500 executives. Every slide was polished. Every slide was smart. Every slide was borrowed from someone else.After the presentation, the room applauded. Then his CEO pulled him aside."Those were some great stories from some great leaders. But we didn't hire any of the...
2026-03-1143 minRevenue MavericksEpisode 8: Why the Best Sales Leaders Never Stop Showing Up -- Lessons from G&A Partners' John AllenJohn Allen was a freshman at BYU when he walked into an open tryout with 300 other hopefuls for a spot on the basketball team.He wasn't recruited. He had no guarantee of playing time. He just knew he wanted to be there, and spent the first 60 to 90 days of his college career training like it was his only job. Sprints at the track. Shots in the field house. Early mornings before anyone else showed up.When the final list went up on the Marriott Center door with one name on it, it was his.
2026-03-0422 minRevenue MavericksEpisode 7: Why the Best Sales Leaders Think Long-Term -- Lessons from Zapier's Navid ZolfaghariNavid Zolfaghari didn't learn his most important sales lesson in a boardroom.He learned it at a poker table in high school.Not the bluffing. Not the bravado. The math, the psychology, and what happens when you pair them together and commit to playing the long game.That early lesson became the operating system behind his entire career: if you make the right decisions consistently, variance sorts itself out. You will win long-term. And that same principle, what poker players call "plus EV" thinking, is how Navid manages deals, develops reps, and leads...
2026-02-2521 minRevenue MavericksEpisode 6: Why the Best Sales Leaders Never Stop Learning—Lessons from Korn Ferry's Jennifer BranniganJennifer Brannigan wasn't supposed to end up in a corner office.She grew up on the south side of Chicago—blue collar, Irish Catholic, tight-knit. Her dad was a homicide detective. Her mom worked as a physical therapist at a school. The path forward looked familiar: something service-oriented, something close to home. Maybe speech pathology.Then her grandparents took her into Manhattan.Suits. Briefcases. Big shiny buildings. The energy of New York City hit her like a jolt—and something shifted. She didn't have the language for it yet, but she knew: the worl...
2026-02-1823 minRevenue MavericksEpisode 5: Why the Best RevOps Leaders Let Fires Burn—Lessons from Teradata's Evan RandallEvan Randall was sitting at his kitchen table as a kid when he started learning what real leadership looks like.His father—a Vietnam War veteran who'd served two tours before Harvard Business School—would come home with a briefcase full of papers and walk through the problems he'd faced that day. Who he talked to. What went wrong. How he thought it through.No laptop. No cell phone. Just strategy sessions between father and son.His dad had commanded 150 to 200 soldiers at age 21 on a forward artillery base in Vietnam—making life and de...
2026-02-1122 minRevenue MavericksEpisode 4: Why the Best Sales Leaders Say Yes First—Lessons from Carta's Jeff PerryIn this episode of Revenue Mavericks, Justin sat down with Jeff Perry, Chief Revenue Officer at Carta.Jeff was standing in his boss's office at Oracle when he was asked to sign an NDA.Young director. Managing database sales teams. Solid performer. But this moment? He had no idea if he was getting fired or promoted.Then Dan Freund told him about Oracle's plan to acquire Sun Microsystems—and asked Jeff to leave the world he knew and help rebuild hardware sales from scratch.Jeff didn't ask for time to think ab...
2026-02-0420 minRevenue MavericksEpisode 3: Why the Best RevOps Leaders Choose the Harder Path—Lessons from LinkedIn's Akira MamizukaAkira Mamizuka was in high school when he made a decision that would define everything that followed.While his friends coasted through private school with weekends free, Akira chose a brutal public technical program in Brazil—one that demanded Saturday classes, advanced physics, and a workload that left him exhausted and envious of everyone else's easier path.He didn't know it then, but choosing difficulty over comfort became his operating system.That mentality shaped everything about how he operates today as VP of Global Sales Operations at LinkedIn—and why he's spent nearly 12 year...
2026-01-2819 min
The Sell Like A Leader PodcastLeading Sales Through AI with Justin Shriber: What Works, What Fails, and WhyDavid Krieger sits down with Justin Shriber, CEO and co-founder of Terret, to explore the dividing line between sales organizations that thrive with AI and those that don't. With three decades of leading teams through major technology transformations at Oracle, LinkedIn, and high-growth startups, Justin has a front-row seat to how AI is reshaping sales. In this episode, Justin breaks down: Which sales roles are most vulnerable How AI should act as a thought partner for sales reps Why most AI initiatives fail and how leaders can set the right scope to win early...
2026-01-2833 minRevenue MavericksEpisode 2: Why the Best RevOps Leaders Know They Can't Afford to Lose—Lessons from Cloudflare's Mike OgdenMike Ogden was 10 years old when he got his first job delivering newspapers. Not because his family was desperate—but because he knew that if he wanted a car as a teenager, he'd have to buy it himself.Raised by a single mom with no safety net, Mike learned early: there was no room to fail. You figure it out. You don't lose.That mentality shaped everything about how he operates today as VP of Worldwide Revenue Operations at Cloudflare—and why he's built one of the most thoughtful appr...
2026-01-2131 minRevenue MavericksEpisode 1: Why the Best RevOps Leaders Think Like Marathoners–Lessons from Udemy’s Esther FriendOn this episode of Revenue Mavericks, Justin sat down with Esther Friend, VP of Revenue Operations at Udemy.What stood out wasn’t just her global experience or her track record of driving complex GTM transformations–it was the through-line behind it all: intentional learning, adaptability, and a marathoner’s mindset.Before Esther ever stepped into sales or RevOps, she lived abroad in Sevilla, Spain for a year and a half. Immersed in a culture with completely different rhythms, norms, and assumptions, she learned a lesson many leaders miss:T...
2026-01-1421 min
The Revenue Vault: Inside the minds of sales leaders who build unstoppable revenue engines.How AI Will Separate Winning Sales Teams from Everyone Else (CEO of Teret AI, Former Oracle CRO)In this episode of The Revenue Vault, Marcus Chan interviews Justin Schriber, CEO at Teret AI and former sales exec at Oracle, on how AI is transforming sales teams and what separates winners from losers. Justin shares why most CROs fail at AI implementation (massive swings vs. small wins), the build vs. buy decision framework for AI tools, how top performers will be disproportionately advantaged by AI (power tools analogy), and why sales teams will be smaller but more skilled in the next 3-5 years.Learn more about Justin Shriber here:https://terret.ai/ ...
2026-01-0242 min
The Sales MachineAI Just Made Half Your Sales Team Obsolete - Here's What Smart CEOs Are DoingEpisode Summary:
The AI revolution isn't coming to sales—it's already here, and it's brutal. Justin Shriber, CEO of Terret, reveals how artificial intelligence is fundamentally reshaping sales teams right now. As a leader at the forefront of AI-powered sales transformation, Justin has seen firsthand which companies are thriving and which are dying in this new landscape. In this raw, no-BS conversation, Justin exposes which sales roles are disappearing, which are becoming more valuable, and the counterintuitive moves top CEOs are making to dominate. If you're still running sales the old way, you're already behind.
Key Takeaways:
Th...
2025-12-0342 min
The CRO Spotlight PodcastEnterprise Revenue Models and AI-Driven Efficient Growth with Justin ShriberIn this episode of CRO Spotlight, host Warren Zenna welcomes Justin Shriber, CEO of BoostUp.ai, for a deep dive into the evolution of sales technology and enterprise revenue strategies. Justin recounts his journey from early days at Siebel to his leadership roles at Oracle and BoostUp.ai, sharing insights on how traditional models are being reimagined for today’s dynamic market.Justin explains how shifting customer expectations and new revenue models demand more than legacy CRM systems. He outlines how AI agents can analyze critical signals, automate follow-up actions, and streamline the sales process. This discussion em...
2025-03-1244 min
Pipeline VisionariesPart 5: Top CMOs Share Their Most Uncuttable Demand Gen Budget ItemsFind parts one, two, three & four------Episode Timestamps: Part five of this special mini-series features 12 CMOs and marketing leaders from some of the world's fastest-growing companies, including:*(4:00) - Amanda Malko, CMO, G2*(7:40) - Raj Khera, Head of Growth, SalesIntel.io*(9:05) - Katrina Wong, VP Product Marketing and Demand Gen, Segment*(11:11) - Morgan Norman, CMO, Dialpad*(12:30) - Kady Srinivasan, SVP Global Head of Marketing, Klaviyo*(13:55) - Joy Corso, CMO, Vonage*(15:05) - Justin Shriber, CMO, People.ai*(18:40) - S...
2021-11-1627 minPipeline VisionariesAn SEO Masterclass with Justin Shriber, CMO of People.ai“The danger of the website is that you can attempt to make it all things to all people. We're very focused on two priorities for our website: First and foremost, it is a lead gen tool for us. And secondly, it is a platform for our thought leadership.” — Justin Shriber------------Episode Timestamps:*(2:20) - How Justin got into demand gen*(3:30) - What People.ai does*(4:30) - The Trust Tree*(17:20) The Playbook - Justin’s most uncuttable budget items*(19:00) - A deeper conversation on SEO*(28:3...
2021-10-0553 min
The Copernican ShiftThe Legendary Appeal of Podcasts, with Justin ShriberToday we go full meta, with a podcast about... podcasts. Justin Shriber, CMO at People.ai, joins me to talk about how their Legends of Sales and Marketing podcast drives lead generation and creates personal connections with industry leaders. From there we explore the most important attributes of a sales leader, and finish up with a life lesson derived from a Steven Spielberg movie quote. You can find Justin at: www.linkedin.com/in/justinshriber/ www.people.ai www.people.ai/legends
2021-09-1521 min
Sales Strategy & Enablement by Revenue.ioThe Sales Leader Playbook, with Justin ShriberJustin Shriber is the Chief Marketing Officer at People.ai. He is also the host of Legends of Sales and Marketing podcast. In today's episode we talk about a playbook for sales leaders that their company came up with. We get into why sales leaders need to invest more in deepening their understanding of how each of their sellers is performing. And how it's only with that understanding that a leader can deliver effective coaching. We then dive into how sales leaders can better use data to truly analyze the potential of their sellers....
2021-08-1043 min
Mimeo's Talk of the TradeBold From the Start: Characteristics of CRO and CMO LegendsWe sit down with Justin Shriber, Chief Marketing Officer at https://people.ai/ (People.ai) and Host of https://people.ai/legends/ (The Legends of Sales and Marketing) podcast, with a burning question: what makes someone a C-suite legend?
After all, every year, thousands of eager, smart people start their careers as business development reps or marketing assistants. Only a few of them make it to the top of ladder. Even fewer of those are legends within their industries. Since Justin interviews those people on a regular basis for his podcast, we wanted to know his take on how someone...
2021-07-2644 min
Mimeo's Talk of the TradeBold From the Start: Characteristics of CRO and CMO LegendsWe sit down with Justin Shriber, Chief Marketing Officer at People.ai and Host of The Legends of Sales and Marketing podcast, with a burning question: what makes someone a C-suite legend?After all, every year, thousands of eager, smart people start their careers as business development reps or marketing assistants. Only a few of them make it to the top of ladder. Even fewer of those are legends within their industries. Since Justin interviews those people on a regular basis for his podcast, we wanted to know his take on how someone beco...
2021-07-261h 29
Rocketship.fmWorkplace Confessions with Justin Shriber, CMO at People.ai: "I hide things from our sales team" & "We have fake advisors at our startup"Today on the show we welcome Justin Shriber, the CMO at People.ai, to the show to help us work through two new confessions "I hide things from our sales team" & "We have fake advisors at our startup"***This episode is brought to you by:NetSuite: NetSuite by Oracle is a scalable solution to run all of your key back office operations. Go to netsuite.com/rocketship today.Blinkist: Rocketship.fm is now on Blinkist! Listen to 12 minute episodes with no ads! Get seven days free when you...
2021-06-2424 min
Problem SolversSolving the Top 3 Marketing Mistakes People.ai CMO Justin Shriber, host of the "Legends of Sales and Marketing" podcast, walks us through the top three marketing mistakes he sees entrepreneurs make — and explains how to fix them. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-06-2125 min
Problem SolversSolving the Top 3 Marketing Mistakes People.ai CMO Justin Shriber, host of the "Legends of Sales and Marketing" podcast, walks us through the top three marketing mistakes he sees entrepreneurs make — and explains how to fix them.
2021-06-2124 min
Lead Balloon - Marketing, Public Relations and Strategic Communications StoriesHip-Hop Mogul Russell Simmons Hijacks the Mainstage at LinkedIn's Sales Summit, with Justin ShriberWhen Justin Shriber was the Vice President of Marketing for LinkedIn Sales and Marketing Solutions, he was charged with emceeing the social media juggernaut's Sales Leaders Summit mainstage.And with hip-hop legend and business magnate Russell Simmons lined up to serve as headliner, the hall was packed with people eager to hear Simmons's stories from the early days of hip-hop and his entrepreneurial awakening.Instead, what they got was a strange tirade from an uncooperative guest in front of an increasingly uncomfortable live audience, made even stranger by the fact that, within a few months...
2021-06-0144 min
Marketing TrendsWhere A.I. Fits into your Marketing Strategy, with People.ai CMO, Justin ShriberROI no longer just means return on investment. Today, it also stands for revenue operations intelligence, which is all about how insights meet education and algorithms are used to help marketers target key personas in order to get ahead of the competition. It’s a game-changer, and People.ai CMO, Justin Shriber describes it as the ultimate tool for marketers.“It's the needle and the haystack problem, and we now have metal detectors that make it a lot easier.”People.ai is an intelligence platform designed to help enterprises align their sales and marketing goals throug...
2021-04-0947 min
Sales Pipeline RadioBusiness Activity vs Lead Generation – Where True Demand Comes From
This week's show is called "Business Activity vs Lead Generation – Where True Demand Comes From” with Justin Shriber, CMO at people.ai. We're talking about signals and trigger events you can pull out of your consolidated information to have better contextual conversations with your prospects.
We have complex buying journeys that not only take a long period of time, but also sit across multiple members of the buying committee. We also have multiple people on the selling team. So if you have an insight, it's not as binary as saying, "Well, let's put that into an em...
2021-02-2725 min
Legends of Sales and MarketingSeason 2 Coming January 5thThe Legends of Sales and Marketing Podcast is a weekly interview show where People.ai CMO Justin Shriber speaks to business executives about the bold thinking and renegade tactics they use to transform their companies into sales and marketing powerhouses.Season 2 will begin publishing on Tuesday, January 5th.Learn more at people.ai/legends
2020-12-1501 min
Marketing TrendsSales and Marketing Convergence with Justin ShriberThis episode of Marketing Trends features an interview with Justin Shriber (Linkedin: /justinshriber | Twitter: @jshriber). Justin is the Vice President of Marketing for LinkedIn Sales and Marketing Solutions. On this episode, Justin discusses how sales and marketing are starting to converge, and what that means for marketers. He also talks about how to build trust and create engaging content for your audience. For full notes and show notes click here. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you rea...
2019-02-2538 min
AMPUP Your Digital MarketingJustin Shriber on Integrating Marketing and Sales Across All ChannelsOn this episode, Glenn Gaudet sits down with Justin Shriber. Justin is Vice President of Marketing for LinkedIn Sales and Marketing solutions, where he helps buyers, sellers and marketers connect via the world's largest professional network. For the past two decades, Justin has focused on helping companies accelerate growth and profitability by delivering solutions that align marketing, sales and service with the needs of the customer. Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both start ups and large companies such as Siebel and Oracle. Listen in as Justin and Glenn breakdown the gap between...
2018-10-1621 min
AMPUP Your Digital MarketingJustin Shriber on Integrating Marketing and Sales Across All ChannelsOn this episode, Glenn Gaudet sits down with Justin Shriber. Justin is Vice President of Marketing for LinkedIn Sales and Marketing solutions, where he helps buyers, sellers and marketers connect via the world’s largest professional network. For the past two decades, Justin has focused on helping companies accelerate growth and profitability by delivering solutions that align marketing, sales and service with the needs of the customer. Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both start ups and large companies such as Siebel and Oracle. Listen in as Justin and Glenn breakdown the gap be...
2018-10-1621 min
The Alignment PodcastEp. 08 - Customer Experience Is The Future of B2B w/ Justin ShriberThis episode I speak with Justin Shriber - VP of Marketing at Linkedin. He has over 20 decades of experience in software as well as having roles in both sales and marketing. He helps us see and understand the future of Marketing and Sales Alignment. What you'll learn from our conversation: >The importance of language and how it can cause conflict between Sales and Marketing >Netflix has totally changed the game on how we should see Alignment and Customer Experience (CX) >What the future of Sales and Marketing Alignment looks like Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
2018-05-2323 min
The Tao of Sports Podcast – The DefinitiEp. 570 - Lindsey Boggs (VP, etailinsights)Lindsey Boggs has started to blaze a trail in the sales world, through her early adoption of LinkedIn as a social selling tool. On the LinkedIn platform, Boggs has a 99% Social Selling Index (SSI), and has trained three teams to generate more leads, convert more prospects into sales, using her system of connecting through the Sales Navigator system. LinkedIn's head of marketing Justin Shriber calls Boggs a “Legend in the Realm of Social Selling” and someone who “knows how to sell”. Boggs talks about her beginnings in social selling, coming from a background as a classically-trained Opera singer, into a situatio...
2015-11-1328 min
Tao of Sports PodcastEp. 570 - Lindsey Boggs (VP, etailinsights)Lindsey Boggs has started to blaze a trail in the sales world, through her early adoption of LinkedIn as a social selling tool. On the LinkedIn platform, Boggs has a 99% Social Selling Index (SSI), and has trained three teams to generate more leads, convert more prospects into sales, using her system of connecting through the Sales Navigator system. LinkedIn's head of marketing Justin Shriber calls Boggs a “Legend in the Realm of Social Selling” and someone who “knows how to sell”. Boggs talks about her beginnings in social selling, coming from a background as a classically-trained Opera singer, into a situat...
2015-11-1328 min