Shows
Redefining Plastics with Justin RineyThe Truth About Chemicals- with Simon MaechlingAre you on a journey to go "chemical free?" Do you think that chemicals will kill you? You will not want to miss this episode. Join hosts Justin Riney and Samantha Ryan as they welcome chemistry expert Simon Maechling to the Redefining Plastics podcast. Fresh from a holiday break, the trio dives into widespread misconceptions about plastics and chemicals. With humor and insightful anecdotes, Simon debunks myths surrounding everyday chemicals, the misunderstanding of toxicity, and the erroneous belief that 'natural' always means 'better.' They shed light on the critical nuances of scientific literacy, the importance of dose-response relationships...2025-07-151h 06
The Journalism SaluteJustin Baxley. Creator: More Than A NumberOn this episode, we're joined by Justin Baxley. Justin is a journalist based in the south who just completed 3 years working as a digital content manager for 13 WMAZ in Macon, Georgia.He is in the process of transitioning to a new journalism job, but we wanted to talk to him now at the suggestion of Kristen Hare, our recent guest from the Poynter Institute. Justin's father Michael was killed in 2017 in what is believed to be a robbery (multiple arrests were made just this February). Justin went through the experience of grieving his father while h...2025-06-0340 min
CULINARY MECHANIC#64 : Beyond the Kitchen Line: Justin Brunson's Journey from Chef to Meat Industry InnovatorJustin Brunson, founder of Brunson Meat Company, joins Simon Zatyrka to reveal how he developed his revolutionary "noble mold" meat aging process after transitioning from acclaimed chef-owner to meat industry innovator. Discover how Brunson's Iowa farm roots and restaurant experience at Old Major led to creating a unique aging technique that's now capturing attention from Michelin-starred chefs and major restaurant groups nationwide. EPISODE HIGHLIGHTS WITH TIMESTAMPS [00:45] - Introduction to Justin Brunson and his meat industry innovation [02:15] - Justin's early life in Iowa and connection to food through hunting and foraging 2025-05-1334 min
1,000 Routes with Nick BennettRerelease: #9 The Justin Simon RouteJustin Simon is a content strategist, course creator, and founder of the Distribution First Academy, helping solopreneurs and marketers build smarter content engines without burning out.In this episode, Justin shares how a layoff became the unexpected push he needed to bet on himself—and why he’s focused on building a business he never wants to retire from. He opens up about navigating the messy early days of consulting, finding his niche in content repurposing, and the mindset shifts that helped him build a more sustainable, intentional career. From launching a course while stil...2025-05-0250 min
Distribution FirstThe ‘Low-Effort’ Video Strategy Every Company Needs Right NowIf you're still spending big on high-production videos, it's time to rethink your video content strategy. In this episode, Justin and John Azoni break down why low-effort, high-impact video is outperforming expensive corporate productions and how B2B marketers can use this shift to their advantage. WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch...2025-03-1832 min
Encouragement Conquers AllSimon Hartley: Vulnerability in VictoryEncouragement Conquers All Podcast with your host, Justin FaticaAbout Simon Hartley:Simon Hartley is a globally respected sports psychology consultant and performance coach. For over 25 years, Simon has worked with gold medalists, world record holders, world champions, top-five world-ranked professional athletes, Olympians, and championship-winning teams.Since 2011, Simon has published ten books, including Stronger Together; How Great Teams Work and Hire Great PeopleDuring the last 20 years, Simon has also applied the principles of sports psychology to business, education, healthcare, and the charity sector. This has included projects...2025-03-0559 min
Privileged Discussions: Global Trade DecipheredSIMON WARD (expert) | Shipping. And is Chinese Shipping a Risk to Global Trade?Send us a textJustin Hayden Miller (Global Trade & Customs lawyer) hosts Simon Ward (shipping expert, broker and Professor of Shipping). They discuss global shipping and whether Chinese shipping represents a risk to the United States and world trade, as well as issues such as the Panama Canal.This episode is opportunely timed taking into account the current US / China trade war and President Trump's statements in his March 4, 2025 address to Congress, stating that the US will be reclaiming the Panama Canal on National Security grounds.In particular, the episode addresses:...2025-03-0540 minDistribution FirstThe Podcast Game Plan for Small Marketing Teams in 2025 ft. Rachel Elsts DowneyIn this episode of Distribution First, Justin talks with Rachel Downey, founder and CEO of Share Your Genius, about how small businesses and marketing teams can effectively leverage podcasts in 2025. Rachel works with top companies to create impactful podcast strategies and shares her insights on building a show that drives results—without needing massive downloads or a weekly cadence. The tips and strategies she outlines in this episode can help you maximize your podcast's potential, even with limited resources. If you’re ready to stop chasing metrics and start creating intentional, sustainable content, learn how to approach podc...2025-01-2242 minDistribution FirstThe EASIEST Distribution Strategy in 2025 | Small Business Sweet SpotIn this episode, Justin chats with Barb Davids on the Small Business Sweet Spot podcast.They cover:The myth of “just putting content out there”Why relying on SEO alone isn’t enough to get your content seenUnderstanding the 80/20 rule for content performanceThe importance of repeating and repurposing your key messagesOverview of the Distribution First Framework⚡️Get the FREE Distribution First Crash Coursehttps://bit.ly/distroplaybook *** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership co...2025-01-1525 minDistribution FirstHow Successful Marketers Deal with Content Overload (with Erica Schneider) [Best of 2024]Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement.In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabbit holes!), and the importance of establishing a strong, authentic POV that resonates with your audience over time. They also share tools and mindsets that help maintain focus and prevent the overwhelming pull of constant comparison on social media. *** W...2025-01-0240 minDistribution FirstThis SIMPLE LinkedIn Trick Changed Everything for Me (with Matt Barker) [Best of 2024]Struggling to keep your LinkedIn content consistent? I get it.In this week's episode, Justin Simon hangs out with social copywriting expert Matt Barker. They dive into the magic behind a structured social content calendar that'll keep your LinkedIn looking fresh without the headache. Tune in and take away Matt's most actionable tips to level up your LinkedIn game.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @ju...2024-12-1738 minDistribution FirstThese "Trends” Are The New Normal [Best of 2024]Did 2024 turn out how you thought it would? In this week's episode, take a look back at some of the top trends we thought were coming over this past year. Back in January, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, envisioned the biggest challenges and opportunities for content marketers in 2024. The panel drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should have leaned hard into building brand authenticity. Special thanks to RevGenius for hosting the panel. 2024-12-0353 minDistribution FirstWake Up from Your Marketing NightmareTired of the content hamster wheel, constantly churning out new posts, videos, and blogs? In our latest episode, Justin and Greg Swan from ClickUp chatted with the Goldcast crew to uncover the secrets to breaking free from this exhausting cycle. We'll dive deep into:Optimizing and repurposing existing content to maximize its impactLeveraging AI tools like ChatGPT and Goldcast for efficient content transformationPractical strategies for channel-specific content distributionLearn from real-life case studies and actionable insights that will help you rethink your content strategy.*** WHEN YOU'RE READY♻️ Distribution First Newsletter...2024-11-2740 minDistribution FirstDistribution First Strategy Session [Coaching Call]Join Justin and go in on a behind-the-scenes coaching call with Josh Chronister, product marketer at AudioCodes. This episode is full of real talk as the pair chat through building a repeatable distribution strategy.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/In this episode, you'll learn:How to leverage YouTube for distribution in 2025How to use content for sales enablementWhy LinkedIn newsletters might be an untapped channel*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Ge...2024-11-1940 minDistribution FirstHow to Get More Pipeline with Less Output | Breaking B2BIn this episode, Justin chats with Sam Dunning on the Breaking B2B podcast.They cover:How to stand out with so much noise and fluffy media being posted by brandsHow to create content that drives sales pipeline and revenueA breakdown of the strategy to drive more views & leads with less output*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co2024-11-0540 minDistribution FirstQuick Automation Tricks to Simplify Your Content DistributionDo you find yourself stressed out trying to keep your content organized and posted on time? Wondering how to use automation without making your content seem robotic?In this week's episode, Justin Simon and guest Anna Burgess Yang talk about how you can use automation to share your content without losing your personal touch. They discuss simple strategies using tools like LinkedIn, Trello, Buffer, and Zapier to help you stay organized and save time. Anna shares her workflow tips and shows how you can make automation work for you while keeping your content authentic. Tune...2024-09-1043 min
Building ScaleClient Advocacy: The Path To Build Real Relationships with Jacqueline Loftis and Amanda Simon - CresaJacqueline Loftis and Amanda Simon from Cresa share their career journeys. Amanda discusses her career shift and how Cresa works with the right clients, emphasizing the value of hiring their firm. They explore business development, team recruitment strategies, and the importance of building careers and refining processes. The conversation covers cost savings, value engineering, and bid selection, along with client retention and the role of an owner's rep. They discuss managing change orders, becoming a preferred vendor, and the significance of transparency, honesty, and core values in partnerships. The episode also touches on the impact of technology and AI in...2024-09-031h 02Distribution FirstHow to Build an UNFORGETTABLE Personal Brand (Expert Panel)In this week's episode, Justin Simon and a panel of content and personal brand experts, including Brianna Doe, Chelsea Castle, and Blaine Bolus, look at how to successfully use AI to build your personal brand in 2024 and beyond. For leaders, managers, solopreneurs, and individual contributors, building a powerful presence on LinkedIn is a game-changer.Listen in as the panel dives into 5 strategies they have used to use AI to speed up their creation processes without losing their soul. Special thanks to RevGenius for hosting the panel. *** WHEN YOU'RE READY2024-08-2754 minDistribution FirstHow to Create B2B Video Content Your Audience Craves (Works for Every Marketer)Consistently creating high-quality video content is a challenge for many B2B companies. You know it's important to engage with your audience and showcase your expertise, but the video process can be daunting and time-consuming. If you're a B2B marketer, you might be asking yourself: What's the best way to create video content that maximizes our resources and delivers real results?In this week's episode, host Justin Simon and guest Nathan Yerian dive into the world of B2B video content creation. As the CEO of Anthem Content, Nathan shares actionable tips for extracting...2024-08-1348 minDistribution FirstHow to Drive the Right Traffic and Leads with This Modern SEO Strategy (with Sam Dunning)In this episode, Justin discusses the importance of focusing on bottom-of-funnel keywords, creating "jobs to be done" content, and implementing a targeted SEO approach with Sam Dunning from Breaking B2B.Justin and Sam dive into the need to prioritize keywords that align with the customer's buying intent, address their pain points, and introduce the company's solution. They chat over the effectiveness of a targeted, efficient SEO strategy that drives the right kind of traffic and sales leads.In this episode, you'll learn:How to prioritize bottom-of-funnel keywords that align with customer buying intentHow...2024-08-0647 minDistribution FirstHow to 10x Your "Old" Content Into Something Brand New w/ Ali Schwanke [Best Of]In this episode of Distribution First, Justin Simon sits down with Ali Schwanke to reveal how you can transform your old content into something that can continue to work for you long after you hit publish. Learn practical methods to breathe new life into your existing assets and significantly boost engagement over the long haul.In this episode, you'll learn:1. How repurposing existing content can combat burnout and drive better engagement.2. Why testing short-term pilots can validate alternative content strategies without a long-term commitment.3. How building relationships and understanding leadership's priorities...2024-07-3046 minDistribution FirstLow-Effort, High-Impact Podcasting: Tips to Build a Successful Niche Podcast in 2024 [Best Of]In this episode of Distribution First, Justin Simon sits down with Jason Bradwell from B2B Better to uncover key strategies for launching and distributing successful podcasts. From validating your podcast idea to leveraging employee networks, we've got you covered.Tune in and uncover:- Low-cost, low-effort ways to launch and validate your podcast- The importance of focusing on resonance-based metrics over reach- Tactics for aligning your podcast goals with your overall content strategy*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content...2024-07-2333 minDistribution FirstThe Perfect Distribution Strategy for Beginners: A 3-Step Guide [Best Of]On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. Justin looks at the challenges B2B companies face right now to get their content seen in a sea of noise and how to create a choose the right mix for your business.In this episode, you'll learn:Why most companies' strategies leave their work hidden from their audience.Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience...2024-07-1620 minDistribution FirstHow I Built a Small-Team Marketing Machine | 2 Pizza Marketing PodcastJustin Simon joins Melissa Moody on the 2 Pizza Marketing podcast for an insightful discussion on the power of building and maintaining a membership community.They address content creation challenges, delve into the intricacies of digital marketing metrics, and emphasize sustainable, burnout-free practices. They also explore the critical role of understanding audience intent and the benefits of repurposing content to maximize efficiency for small marketing teams.In this episode, you'll learn:The significance of fostering a shared identity and self-identification to enhance your membership community.How to prioritize fewer, impactful events and content to optimize...2024-07-0937 min
Encouragement Conquers AllSimon Hartley: Vulnerability in VictoryAbout Simon Hartley:Simon Hartley is a globally respected sports psychology consultant and performance coach. For over 25 years, Simon has worked with gold medallists, world record holders, world champions, top five world-ranked professional athletes, Olympians and championship-winning teams.Since 2011, Simon has published ten books, including Stronger Together; How Great Teams Work and Hire Great PeopleDuring the last 20 years, Simon has also applied the principles of sports psychology to business, education, healthcare, and the charity sector. This has included projects with some of the world’s leading corporations and foremost executives. He is also an award-winning international professional speaker, delivering keynotes th...2024-07-0357 minDistribution First3 Mistakes ALL MARKETERS Make In Their Distribution StrategyIn this episode of Distribtuion First, Justin Simon walks you through the three biggest pitfalls of choosing the wrong distribution channels and how you can avoid them.Justin shares his personal experiences and lessons learned the hard way about spreading himself too thin across multiple platforms. We'll also explore three major pitfalls of picking the wrong channels and how you can avoid them to maximize your content's impact. Plus, you'll get actionable tips to help you focus on the channels that truly matter for your business and audience.In this episode, you'll learn:Why...2024-07-0221 minDistribution First5 Secrets That Make Your Content 10x More Valuable (with Michele Linn)Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren’t sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.In this week’s episode, Justin and Michele Linn break it all down for you.They review smart ways to repurpose your research, how to get your social media and content teams working toge...2024-06-2542 minDistribution FirstThe 3 Types of Content I Keep Coming Back To | StartUp Marketer PodcastIn this episode, Justin Simon joins Koka Sexton on the StartUp Marketer podcast to break down the game-changing "3C Content Method" to help you maximize your content's impact.Together they dive into topics ranging from strategic content creation to the importance of visibility in marketing. Learn the secrets to building sustainable content that prevents burnout and drives ROI. With the right strategy, you can create less while achieving more, freeing up time and adding immense value to your audience.In this episode, you'll learn:How the 3C content method streamlines repurposing into cornerstone, core...2024-06-1833 minDistribution FirstHow to Turn "Old" Content into New Opportunities with Matt RaglandIn today’s episode of Distribution First, we dive deep into effective strategies to turn your back catalog into a goldmine.You’ve got tons of valuable content, but the challenge is how to keep them relevant and engaging for your audience.The content world will often tell you to just keep creating more and more, but eventually, we all hit a wall. There’s got to be a smarter way to keep things fresh without burning out your team—or yourself.The truth is, you don't have to be constantly on the content...2024-06-0450 minDistribution FirstThe Surprising Reason You're Not Getting ROI on Your Content | Useful Content PodcastJustin Simon joins Juma Bannister on the Useful Content podcast to discuss how businesses can transform their approach to content distribution. They delve into strategies for building cohesive distribution plans, making sure that content consistently connects with audiences, and experimenting to find what works best for your brand. Tune in to learn how to not just create content, but to promote it in ways that maximize impact and ROI.In this episode, you'll learn:Why many companies fail at content distribution and how to fix it.The importance of building a cohesive distribution plan...2024-05-2142 minDistribution FirstHow to Build Trust at Scale for Marketers Short on Time and Resources (with Erica Schneider)If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join over 2,000 subscribers here: https://news.justinsimon.co/ In this episode, Justin discusses the art of repurposing content, the importance of a consistent message, and strategies for effective content distribution with Erica Schneider. They dive into the nuances of both macro and micro repurposing, the psychological impacts of the terminology used in marketing, and the power of having a clear, authentic point of view. Erica shares insights on the challenges and strategies around limiting social media distractions and the...2024-05-1439 minDistribution FirstWhy Distribution Needs to Come First | The Real Marketing PodcastJustin joined The Real Marketing Podcast to talk about everything content distribution. They dive into metrics to keep track of, operations to distributing content and the 3C methodology to putting out engaging content for your company.Justin discusses how individuals and companies need to rethink how the create and distribute content and some of the best strategies he's seen and used to take the heavy-lifting out of distributing and repurposing content. ***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to m...2024-05-0748 min
Useful Content - Content Creation & Strategy Podcast for Marketing TeamsBuilding Momentum with Content ( Getting Distribution and Repurposing right ) - Teacher: Justin SimonIn this episode of the Useful Content Podcast, the Juma talks with Justin Simon, a distribution-focused podcaster and solopreneur who shares insights into creating effective content strategies. Justin discusses the importance of not just producing content but also ensuring it reaches the target audience through strategic distribution. He highlights common issues businesses face, such as overproduction of content with insufficient distribution efforts. Justin emphasizes building a repeatable process for content distribution, tailoring content for different platforms, and the significance of consistency and experimentation in content creation. The conversation also covers the impact of distribution-first strategies on content creation and...2024-04-2548 minDistribution FirstB2B Marketing Lessons from Survivor | Remarkable PodcastTurn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remixIn this episode, Justin joins the crew at Caspian Studios to tak marketing lessons from Survivor. Together, they talk about repeating your winning formula, creating a distribution plan, and staying true to who you are.What B2B Companies Can Learn From Survivor:Repeat your winning formula. Be consistent over time with the things that have proven successful. Have a plan for distribution of your content before creating the content itself. It goes back to consistency. Be able...2024-04-2347 minDistribution FirstDistribution Strategy Session [Coaching Call with Scrappy ABM]Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remixJoin Justin Simon as he takes you behind the scenes of a coaching call with Mason Cosby, founder of Scrappy ABM. This episode is full of real talk as they dig into Mason's distribution strategy for his company and how he can maximize his return without creating tons of content every single month. In this episode, you'll learn:Why consistency trumps volume in content strategyWays to build an email list for growthStrategies for pivoting content types seamlesslyThe im...2024-04-1630 min
Remarkable Content with Ian FaisonSurvivor: B2B Marketing Lessons from One of the Longest Running Reality Shows in History with Founder of Distribution First, Justin SimonThere’s a very real shift in mindset between making a single piece of content and making a long-standing series. But that shift in mindset launches a content machine that can fill your calendar, grow a dedicated audience, and build a name for your brand.And in this episode, we’re learning from one of the biggest content machines in reality TV: Survivor. We’re looking at the show that’s been running for 46 seasons to date with the help of our guest, Founder of Distribution First, Justin Simon. Together, we talk about...2024-04-1149 minDistribution FirstThe Top Content Marketing Trends of 2024 (Expert Panel)Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remixIn this week's episode, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, dissect the biggest challenges and opportunities for content marketers in 2024. The panel of experts drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should all be leaning hard into building brand authenticity. How do you pivot from mere content creation to weaving stories that elevate your brand, an...2024-04-0952 min
Play to ZS - Simon, Skillman, and SUPERB SHOWS!Seriously, Shoot that Sound Sky high! It's "S"! Justin and Erika spend this week talking about two very different but very funny and wonderful writers. Erika dives deep into one of the most interesting and unique playwrights, Justin tells the history of one of the best joke writers in theatre history, and the two vent about their thesis... sorry, it's like all we think about. So enjoy!SOME BUSINESS: Thank you to the two playwrights we featured in this episode! You can find some of their plays in the links below. Erika's play, Kill The Bird, can be...2024-04-051h 12Distribution FirstRoss Simmonds Reveals the Future of AI in MarketingTurn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remixIn this week's episode, Justin Simon and Ross Simmonds tackle AI marketing dilemma head-on. They dive into the power of AI in content creation and distribution, laser-focusing on the tools and specific prompts that can multiply your efforts without sacrificing quality. Ross also lifts the curtain on the vital human element that guides the AI process, ensuring that the content doesn't just exist – it excites, it engages, it executes. It’s about striking that sweet spot between AI effici...2024-04-0250 minDistribution FirstHow to Prioritize What Matters (And Get More Done) Ft. Ryan BaumTurn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remixIn this episode, Justin sits down with Ryan Baum to unpack the crucial practice of prioritization and how it affects your productivity. They deep-dive into the pitfalls of prioritizing the wrong tasks and share advice on how content marketers can focus on activities that truly move the needle. They'll challenge you to adopt a mindset that's centered on results, efficiency, and clever repurposing — without losing sight of what's important.Subscribe to Distribution First and join us in fine-tuning your...2024-03-2640 min
Invest Smarter PodcastISP 158: Flashback Episode: Invest Smarter Utilizing 1031 Exchanges with Justin KiehneInvest Smarter Podcast Episode 158: Flashback Episode: Invest Smarter Utilizing 1031 Exchanges with Justin KiehneHost: Simon Castillo Guest: Justin KiehneProducer: April MunsonSimon Castillo is joined by Justin Kiehne to discuss: Coming to the realization that there are different pathways to growing financial stability aside from exchanging time for dollars “If you’re open to opportunities, you will find opportunities.”The differences between the 1031 exchange and Delaware Statutory Trust (DST)Justin and the team at Fortitude Investment Group provide investors a...2024-03-1449 minDistribution FirstThe State of Content Distribution with Brett McGrathIn this episode, Justin talks about the current state and future trends of content distribution, the evolving role of content marketers, and the impact of AI on the marketing landscape with Brett McGrath. Justin and Brett discuss the current state of content distribution in 2024, examining assumptions about distribution, how it can be improved, and the evolution of strategies from search and social to owned channels.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:Why...2024-03-1252 minDistribution FirstGuarantee Success On LinkedIn ft. Matt BarkerLinkedIn content creation is a struggle for a lot of marketers and business owners. The pressure to consistently generate engaging posts often seems like an impossible task. On this episode, Justin sits down with Matt Barker to learn from his own experience and get a way off the posting roller coaster.When Matt first started sharing content on LinkedIn, he found himself spending hours perfecting each post, trying to make every word just right before hitting publish. But without a clear strategy in place, he struggled to maintain quality and quantity. Some weeks, he could...2024-03-0538 minDistribution FirstWhat's Platform Native Content And Why Should You Create It?Are you struggling to create content that adds value to your audience across various platforms? In this week's episode of Distribution First, Justin Simon dives into the concept of Platform Native Content and the importance of creating content that provides value exactly where your audience is. He discusses the key elements of Platform Native Content, like not being overly promotional, focusing on adding value to the audience, and the push vs pull strategy for content distribution.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here...2024-02-2711 minDistribution FirstHow to Create Content Your Audience Loves (Tips from a Podcast Expert)Are you creating content but can't seem to get enough viewers? You might be wondering, how can I get more people excited about my content?In this week's episode, host Justin Simon and guest Jason Bradwell, from B2B Better, talk about smart ways to share your content by focusing specifically on podcasts. They explain why it's important to start with a few episodes and tell your audience clearly what to expect. Jason tells us how you can make your podcast interesting to your listeners by really understanding who they are. Justin reminds us that it's not...2024-02-2033 minDistribution FirstThe Video Strategy Every B2B Marketer Needs to KnowIn this episode, Justin chats with Joe Newton from Sway to talk about the impact of a 'video first' approach to content marketing, the challenges and opportunities of video content strategies, and the influence of creators in marketing right now. And Justin shares his strategy for repurposing video content across multiple channels and formats. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:- How to prioritize macro goals over micro metrics...2024-02-0630 minDistribution FirstQuick Hit: You CAN'T Be Afraid to Repeat Your MessageIn this quick hit episode, Justin and Ali Schwanke discuss the importance of repeating marketing messages. They highlight the value of consistency and the need for businesses to communicate regularly with their audience. Even if the content isn't entirely "new". In this episode, you'll learn:Why consistency in marketing messages is key for audience engagement and retention.How to run short-term pilots to validate the impact of content distribution strategies.Why repurposing and redistributing existing content can lead to better conversions and traffic.How audience fatigue can be addressed by repeating and re-emphasizing key...2024-02-0106 minDistribution FirstQuick Hit: The Ultimate Case Study Distribution Playbook with Joel KlettkeStruggling to get the most from your customer case studies? A lot of companies create great stories only to leave them alone on their website. Join Justin as he talks with Joel Klettke about getting more from your case studies. Learn easy steps to use your stories better and reach more people. This quick episode is perfect for anyone who wants to share their customer stories in a smarter way. Follow this proven step-bt-step framework to maximize your case studies across every channel.If you like distribution and repurposing playbooks, you'll love my weekly newsletter...2024-01-3005 min
Democracy ParadoxSimon Shuster on Zelensky in War and PeaceI think his heart is in the right place. I've talked to him about these things. He's very sensitive to the judgment of history. He knows that. Ukraine has been fighting since long before he became president to be an independent sovereign democracy with freedom of speech.Simon ShusterProudly sponsored by the Kellogg Institute for International Studies. Learn more at https://kellogg.nd.eduAccess Episodes Ad-Free on PatreonMake a one-time Donation to Democracy Paradox.A full transcript is available at www.democracyparadox.com.2024-01-2349 minDistribution FirstDistribution Strategy Session [Coaching Call]Join Justin Simon as he rolls up his sleeves on a behind-the-scenes coaching call with Matt Minor, the demand gen director at Directus. This episode is full of real talk as the pair sift through building a distribution strategy that hits the mark with technical leaders on LinkedIn and beyond. They exchange battle stories, the pitfalls of cross-posting, and why sometimes less is a whole lot more in content marketing. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this...2024-01-2341 minDistribution FirstThe Simple Way to Build Global Brand Awareness (with Lee Densmer)In this episode of Distribution First, Justin dives into the world of global content strategy with Lee Densmer, a global content marketing strategist. Lee shares insights and examples of the pitfalls of global content distribution, as well as practical steps for content marketers to take when expanding their reach to global markets.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:How to know which markets to focus onWhy translating content isn't enoughWhat pitfalls to...2024-01-1624 minDistribution FirstIf I Were To Start A New Distribution Strategy In 2024, This Is What I'd DoIn this episode, Justin discusses the 9 essential steps for creating a successful distribution strategy in 2024. He provides his top strategies and valuable tips for content marketers looking to enhance their distribution efforts. Stay tuned for a full breakdown of the key components that drive successful content distribution strategies in 2024.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn how to:1. Optimize content marketing ROI through effective distribution assessment.2. Enhance content quality and...2024-01-0922 minDistribution FirstWhy 90% of Your Content Isn't Getting Traffic And What You Can Do About It | RevCon 2023If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ Justin delivered a presentation on Content Distribution at the 2023 RevCon Conference. He starts his presentation by discussing the current state of content marketing, highlighting the fact that companies have tons of content sitting around, but do very little to actively promote it to their audiences. He emphasizes the need for companies to scale content down to focus on what's working, rather than spreading their resources thin across multiple formats and channels.Justin then dives...2023-11-2118 minDistribution FirstHow to Get Leadership Buy-in For Your Content Strategy with Sam KuehnleIf you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, Justin Simon discusses the critical facets of content marketing, generating value for executives, and strategic content initiatives with Sam Kuehnle from Loxo. Sam and Justin discuss how to convince leadership on content strategies, the role of real-life conversations, and small pilot projects for driving changes.In this episode, you'll learn:How to shift leadership's mindset toward long-term content strategiesWhy real-life conversations are key in initiating changeHow to prove content marketing's...2023-11-1431 minDistribution FirstCreating an AI-Proof SEO Strategy With Parthi LoganathanIf you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Letterdrop's CEO Parthi Loganathan about the art of repurposing and distributing content for SEO. Parthi, drawing from his experience at Google and in the startup world, shares his insights on the evolution of SEO and its impact on content creation. They dive into the importance of understanding customer needs and crafting high-quality, customer-centric content. From repackaging webinars to leveraging unique perspectives, they explore various strategies for increasing discoverability...2023-11-0735 minDistribution FirstHow to Build a Thriving Content Career with Chelsea CastleIf you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/ In this episode, Justin is joined by Chelsea Castle from Lavendar to discuss their experiences in content marketing at companies of all sizes. Both have worked at large enterprises as well as scrappy startups. And they shared their unique insights on both the opportunities and challenges of each environment.In this episode, you'll learn about:Working at Large vs Small CompaniesMoving from Contributor to Content StrategistThe Top Advice for Early Career Content Marketers2023-10-3132 min
Lonely Drivers Driving ClubSimon's Story: Drifting (both IRL and Virtual) and side hustles#018 - In this episode, Justin and I sit down with Simon, a WA Drift School instructor, mobile mechanic, and all-around good guy. Our podcast covers a whole raft of topics, including Justin and Simon's story of how they met, drifting both on track and virtually, along with some more generalised chat-like side hustles and pushing yourself to learn a new skill (even after your typical 9-5 job!). Simon's Socials:InstaDiscord for Virtual Motorsports Drift ChampionshipEnjoying the pod? Shoot us a text and let us know!...2023-10-251h 56