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Showing episodes and shows of
Justin Varuzzo
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Marketing and Service with Justin Varuzzo
Renegade Marketing with Special Guest Drew Neisser
We have an incredible guest in this episode. From creating the marketing around the Panasonic Toughbook's to building a group of incredible CMO's during COVID, and author of a new book Renegade Marketing. This B2B marketing expert lays out a playbook that works for ANY business and for ANY marketer - it's all just as applicable to C2B marketing! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.
2023-06-16
35 min
Marketing and Service with Justin Varuzzo
Six Things You Should Be Using ChatGPT for in Marketing
This episode is all about AI and ChatGPT! How can you use chatGPT to boost your marketing efforts? Here are six things you should be using ChatGPT for right now to help maximize the impact of all of your marketing!For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.
2023-06-05
27 min
Marketing and Service with Justin Varuzzo
Building Relationships Through Personalization with Guest Rick Elmore
In this episode I'm joined by the founder of SimplyNoted.com. Rick Elmore discusses his incredible platform that allows you to send handwritten notes through the mail at scale! Impress clients, customers, employees, and build STRONGER relationships. Rick's system doesn't print notes, it actually writes notes with a pen! Learn how this former NFL player can take your customer experience to the next level! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.
2022-11-10
31 min
Marketing and Service with Justin Varuzzo
Why Your LinkedIn Sales Strategy is Totally Wrong!
In this episode I want to dig into LinkedIn and LinkedIn sales strategy. Why are you doing it wrong?!?! Please - take a moment and listen! Improve your close rate, improve your lead quality, reduce the time with "cold emails" and "cold connections". Boost sales and learn how to offer VALUE!For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.
2022-10-25
23 min
Marketing and Service with Justin Varuzzo
Inflation, Labor Shortages, Sucky Service, Oh My!
I'm back! Welcome to season 2 of MarketingAndService.com podcast! What's been going on the past 6 months? Why is the world falling apart? How can we save it through marketing? What every business should be thinking about as we begin to wrap up 2022! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.
2022-10-18
21 min
Science of CX
Justin Varuzzo: Marketing and Service
Justin Varuzzo is a successful marketing professional with over twenty years of sales and marketing experience. He counts himself lucky to have had the incredible opportunity to blend his passion for music, technology, and visual storytelling into a revenue driving career in marketing. Justin’s passion and focus is at the intersection of marketing and customer service – it’s here where he believes organizations can build the strongest relationships with their clients and customers. Key Takeaways. The foundation for great customer experience. Building a team that equals your pass...
2022-05-11
48 min
Marketing and Service with Justin Varuzzo
The Power of Cooperative Advertising - Is It Right For You?
If you are a business that sells a product or service that someone else produces or you create a product or service that other businesses sell on your behalf - than you SHOULD know all the ins and outs of co-op advertising. In this episode I highlight the benefits of co-op advertising from both sides of the business relationship. Each side is served mutually to great benefit when a co-op campaign is done right! Save half your advertising spend or double your exposure at the same rate! For detailed show notes, Justin Varuzzo's af...
2022-04-26
18 min
The Josh Bolton Show
How to add value to your Business | Justin Varuzzo
Send us a textJustin Varuzzo is a successful marketing professional with over twenty years of sales and marketing experience. With a heart of a teacher, Justin is working at building a community of like-minded marketing and sales professionals, small-business owners, and entrepreneurs through his “MarketingAndService.com” podcast. Justin’s passion and focus is at the intersection of marketing and customer service – it’s here where he believes organizations can build the strongest relationships with their clients and customers.Justin has been featured in The New York Times, ABC’s 20/20, AmericanExpress.com, and has had content lice...
2022-04-24
57 min
Marketing and Service with Justin Varuzzo
Target Markets By Targeting Platforms and Happy 1-Year Birthday!
In this episode you will learn how to maximize advertising dollars by targeting platforms that are primarily made up of your target audience, instead of spending significant time trying to weed out people who are NOT your target market on the big digital platforms. Also, it's a look-forward while celebrating a year of podcasting with 48 episodes! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.
2022-04-05
27 min
Marketing and Service with Justin Varuzzo
The Automated Customer Service Challenge of Tesla and Amazon
Two incredible companies that have changed the world at Tesla and Amazon. Taking a queue from the tech-world and creating incredible processes of automation to provide an incredible customer experience. But, what if your problem isn't described in their drop down of possible issues? Uh oh! This episode explores the ugly side of automated customer service and challenges you on how to solve it!For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.
2022-03-22
34 min
Marketing and Service with Justin Varuzzo
Should I Start a Podcast for My Business?
That is the question we will answer on this episode. Do you want to start a podcast? Is a podcast the right medium for your message? What's involved with a podcast? How much time will it take to produce and edit a podcast? What equipment and tools will I need? What will be the format? How long should my podcast be? Yeah, I get it - you have a ton of questions about this! In this episode I'll breakdown exactly what's involved in creating THIS podcast - how much time, what tools I use, etc! Fo...
2022-03-08
28 min
Marketing and Service with Justin Varuzzo
How to Tackle SEO in 2022 w/ Special Guest "SEO Steve" Wiideman
This episode features the infamous SEO Steve! Steve Wiideman has been tackling SEO from the very beginning, before it was even called SEO. In this episode he offers some incredible insight and strategies for best-practices in developing a content strategy, and offering great advice on how to break things down to make it easy to create, measure, and analyze your SEO performance.For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.
2022-02-23
38 min
Marketing and Service with Justin Varuzzo
5 Things You Can Learn from a Con-Artist!
Ugh - why do so many people get scammed? We work so hard for honest sales and building great relationships, yet someone else is constantly closing the deal to get a credit card number for an extended car warranty phone scam! What is it about the con-artist that lets them close the deal?!For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.
2022-02-15
27 min
Marketing and Service with Justin Varuzzo
Strategic Leadership Coaching w/ Guest Jonathan Flaks
In this episode we're joined by a special guest Jonathan Flaks of JF Coaching. Aside from being my personal coach, Jonathan helps businesses with strategic leadership. His coaching system can help take a business and create a sense of autonomy, ensuring that the business is driven by strategic planning and not by YOU making decision on a whim everyday! Visit Jonathan Flaks website at: jfcoach.comConnect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanflaks/For detailed show notes, Justin Varuzzo's after thoughts on each ep...
2022-02-01
30 min
Marketing and Service with Justin Varuzzo
Relevance - What Every Business Can Learn From Snoop Dogg!
This episode is all about keeping your business relevant. By looking at case studies of people like Snoop Dogg, Jay Leno, or Carlos Santana we can learn how to apply their success in keeping relevant to YOUR business! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.
2022-01-18
19 min
Marketing and Service with Justin Varuzzo
Building an Authentic Customer Journey w/ Special Guest Brent Keltner
This episode features our special guest Brent Keltner. Brent is the President of Winalaytics and the author of the upcoming book "Revenue Acceleration Playbook". Brent and I discuss the power of an authentic customer journey and he explains how important it is to truly and 'authentically' understand you buyers problems before offering solutions. He also touches on the importance of understanding the long-term value of each client by stressing forward thinking of how your products and services not only help you buyer now, but in the future as well. You can pre-order Bren't book slated to be re...
2022-01-11
33 min
The Virtual CMO
How to Tailor Marketing to Your Unique Buyer’s Journey with Justin Varuzzo
In episode 111, host Eric Dickmann interviews Justin Varuzzo. Justin has over 20 years of experience focusing on the intersection of marketing and customer service. This led him to start the Marketing and Service podcast for business leaders and entrepreneurs who want to build stronger customer relationships and set themselves apart from their competitors. The podcast features successful business leaders who reveal how they overcame pitfalls to become what they are today.For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/create-unique-buyers-journey-s7ep10/A fractional CMO can help build...
2022-01-10
31 min
Marketing and Service with Justin Varuzzo
Business Planning in 2022: Plan for the Worst - Hope For The Best
This episode is all about business planning! With COVID still going strong at the start of the New Year, it's time to focus on planning. Setting goals, planning, and considering contingencies for COVID lockdown or restrictions that could be looming in the New Year as the Omicron variant sweeps the nation at record numbers. A few hours of thought and consideration can make difficult decisions easy, help keep a financial cushion for unforeseen circumstances, and possibly make for the best year for your business yet! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lis...
2022-01-04
26 min
Digital Marketing Gyaan
How can Brands Leverage Digital Customer Experience to Improve Sales with Justin Varuzzo
Many businesses aim for one common objective: to keep their customers satisfied so that they do not turn to their competitors in future. But, Brands generally have a tough time improving their digital customer experience which keeps on changing from time to time. Since it is becoming one of the key differentiators for any business, therefore it is important to enhance client experience across all the touchpoints. In our latest podcast episode, we had Justin Varuzzo, the Director of Marketing at Paul Effman Music and the host of MarketingAndService.com podcast with us. Justin has b...
2021-12-25
38 min
Marketing and Service with Justin Varuzzo
Customer Service in 2022 and Beyond!
This episode follows up on the Episode 38 regarding the future of marketing. In this episode we explore the crystal ball to unveil the trends that are driving customer service moving into 2022 and beyond. How can customer problems be solved quickly? Can they be solved before the problem even exists? Where will people look for solutions? How will solutions be delivered? How will problems be resolved? What will be customer expectations? For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website a...
2021-12-21
19 min