Shows
B2B Social Growth: Presented By Tribal ImpactDemonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick PointThe B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.We’ll explore the following:The limitations of traditional attribution in modern B2B marketingHow to track success when buyers engage across multiple channelsThe role of organic social and how to prove its value Actionable strategies for refining your tracking approach 2025-04-0939 minB2B Social Growth: Presented By Tribal ImpactHow To Elevate Your Content Strategy Through Employee Advocacy With Purna Virji From LinkedInWhen employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it.Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and author of High-Impact Content Marketing, about the synergy between your content marketing strategy and employee advocacy program. We’ll be covering:Creating high-impact content.Why thought leadership is crucial in shaping a company's content strategy.How employees can effectively contribute to and amplify the key messages of a company.View our upcoming schedule here: https://www.tribalimpact.com/res...2024-01-3151 minB2B Social Growth: Presented By Tribal ImpactRethinking B2B Marketing Budgets: Paid vs. Organic Media In 2024 With Rand Fishkin From SparkToroCurrently planning your 2024 marketing budget? You won’t want to miss this episode.Join Tribal Impact's Justyna Brownbridge and Rand Fishkin from SparkToro, who’ll be discussing why paid media took such a large part of 2023 marketing budgets and whether this should be reconsidered for 2024. We'll be covering:What’s the difference between measurement and attribution?Why do the least measurable marketing channels tend to perform best?How to prove the ROI of organic channels. 2023-11-0943 minB2B Social Growth: Presented By Tribal ImpactHow To Become A Trusted Advisor Through Social Media With Ignacio Lancuba From GeneraliJoin Ignacio Lancuba de Caro from Generali, a leader within the insurance industry, who will be sharing how they turn agents into trusted social advisors. Ignacio is joined by Tribal Impact’s Justyna Brownbridge.You will learn:How to turn agents into highly effective social advisorsHow Generali builds trust through their advice-led approach Tips and tricks for using social media to generate leads, build your network, and close more deals.2023-07-0543 minB2B Social Growth: Presented By Tribal ImpactBringing Employee Stories To Life With Anna Bertoldini From NielsenIQCompanies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent. (LinkedIn)Join Tribal Impact's Justyna Brownbridge, and Anna Bertoldini, Global Head of Employer Branding at NielsenIQ, who'll be discussing how employee advocacy can amplify your employer branding efforts. We'll be covering:NIQ's approach to employee advocacy How do you bring employee stories to life online? Encouraging employees to participate Ensuring employees follow the guidelines2023-02-2249 minB2B Social Growth: Presented By Tribal ImpactHow To Build An Online Community With Nádia Vieira From LinkedIn84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions.Learn about the power of building your own online community with Tribal Impact's Justyna Brownbridge, who'll be speaking to Nádia Vieira, Manager - Global Scaled Customer Success Programs for LinkedIn Sales Solutions, about the lessons learned from build a LinkedIn Sales Navigator community. We'll be covering:Why are online communities so important? How do you start to build a strong community?How to keep your community alive and maintain hi...2023-02-0141 minB2B Social Growth: Presented By Tribal ImpactThe Mindset of a Successful Modern Seller With Douglas Cole From LinkedInAccording to LinkedIn’s State of Sales Report 2022, top performing sales professionals are paving a better pathway to selling the way buyers actually want to buy.Join Tribal Impact's Justyna Brownbridge, who'll be talking to Douglas Cole, Enterprise Sales Leader from LinkedIn, about the mindest of a successful modern seller.We'll be discussing:Why the world of B2B sales demands a new breed of a sales professionalsWhy mindset plays a key role in sales successThe mindset trajectory of a typical salesperson vs. how B2B buyers actually buyWhat strategies can salespeople ap...2022-11-2344 minB2B Social Growth: Presented By Tribal ImpactDare To Find Your Voice Online: Taster Training Session With Justyna Brownbridge From Tribal ImpactAre you struggling to get your employees active on LinkedIn? Has your employee advocacy platform plateaued in usage? If your employees don't have a compelling intrinsic reason to be active on LinkedIn, they won't be. Typical LinkedIn training is heavily focused on the technical aspects of how to optimise your profile, build a network, and share content. However, this is often not enough to create long-lasting behaviour-change. In this taster session, Justyna Brownbridge discusses the first step to a successful employee advocacy program - finding the why. By the end of this taster lea...2022-11-021h 00B2B Social Growth: Presented By Tribal ImpactHow Brands Can Build Trust Using Social Media With Duarte Garrido From Coca Cola HBCNearly 6 in 10 say their default tendency is to distrust something until they see evidence it is trustworthy (Edelman Trust Barometer 2022). It's now more important than ever for brands to focus on building trust with their audience and stakeholders, but how can this be done authentically?Join Tribal Impact's Justyna Brownbridge who'll be talking to Duarte Garrido, Global Head of Social Media at Coca-Cola HBC, to discuss how brands can build trust using social media. The impact trust (and distrust) has on brands.How trust also impacts the employee experience.The role of social media an...2022-06-0152 minB2B Social Growth: Presented By Tribal ImpactThe Importance Of Personal Branding For Employees With Wendy van Gilst From LinkedInContent shared by employees receives 8x more engagement than content shared by company channels and brand messages are re-shared 24 times more frequently when posted by an employee versus the company's own social media channels.It's not surprising that people want to deal with people, not logos.Join Tribal Impact's Justyna Brownbridge who'll be talking to Wendy van Gilst, Client Solutions Manager at LinkedIn, to discuss the importance of personal branding for employees. ⭐ What is personal branding?⭐ Why should business leaders help employees build their brand online?⭐ The role of personal branding in the...2022-05-1257 min
LinkedIn for BusinessE10: a chat with Justyna Brownbridge about the benefits of employee advocacy for personal brandingJustyna is one of those people that you can’t miss in your feed. She is a great example of doing personal branding right. In this episode we discuss how she is managing her personal brand and the benefits of having an employer who invests in your personal brand. Do you want to connect with Justyna or continue the conversation? Visit her LinkedIn profile: LinkedIn.com/in/justynabrownbridge/2020-08-1128 min