Shows
Inside Google Ads with Jyll Saskin GalesWhy does Smart Bidding drive up my CPCs?Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! In episode 67 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why higher costs with Smart Bidding strategies like Maximize Conversions are actually a good thing, and contribute to better performance. She also addresses concerns about using Maximize Conversions in new accounts with no prior data and clarifies whether duplicate ad groups inflate your CPCs.Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge...2025-05-0815 min
PPC Live The Podcast - The F*ck ups that led to TriumphsEP316 - When Good Clients Go Bad Ft Jyll Saskin GalesIn this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have. Jyll shares how ignoring red flags led to a situation that forced her to fire a difficult client and refund their retainer, but ultimately pushed her to transform her business model from Google Ads management to coaching and education.Listen as Jyll provides valuable insights on:Recognizing client red flags before they become problemsSetting and maintaining professional boundariesTrusting your gut wh...2025-05-0727 min
Inside Google Ads with Jyll Saskin GalesDoes Performance Max give enough transparency or control?PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz from Google: the upcoming channel reporting feature for Performance Max campaigns. While the promise of transparency—finally seeing how your PMax spend is distributed across Google's various channels like Search, Display, Maps, and Gmail—might sound exciting, Jyll offers a more nuanced perspective. She explains why this visibility without the ability to directly control channel allocation could lead to more frustration than success. Jyll also discusses recent PMax updates (like the introduction of a fu...2025-05-0109 min
Inside Google Ads with Jyll Saskin GalesShould you use bid adjustments in Google Ads?Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. She emphasizes the importance of addressing the root cause to guide automation effectively. Next, Jyll explains Google's customer lifecycle goals features in detail, which you may know as "bid for new customers only" mode. She proposes a practical rule of thumb for when these features might be beneficial. Finally, Jyll answers a philosophical question about the impact of your bidding strategy on...2025-04-2410 min
Inside Google Ads with Jyll Saskin GalesBuy my book today on Amazon!Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out today! You can buy it on Amazon, in paperback or ebook.To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside Google Ads), she reads an excerpt about Your data segments aka remarketing. Jyll shares the four main types of remarketing, and dives into the first one, which is all about using your website data.Ready to learn...2025-04-1606 min
ppc.zone | New Perspectives and Insights for Digital Marketers#39 In The Zone with Jyll Saskin Gales & Santosh KumarJoin Jyll Saskin Gales, Google Ads Coach and founder of Inside Google Ads, and Santosh Kumar, Founder and CEO of Guided PPC, for this conversation about Jyll's new book, Inside Google Ads: Everything you need to know about Audience Targeting, and how to win with Google Ads in 2025.
Like this episode? Hate this episode? Let us know on LinkedIn
Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales
Inside Google Ads book: https://jyll.ca/book
Inside Google Ads course: https://learn.jyll.ca/iga
Inside Google Ads podc...2025-04-1141 min
Inside Google Ads with Jyll Saskin GalesCan you still use custom segments in Google Ads?Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads.Just in time for the launch of her new book, "Inside Google Ads: Everything You Need to Know About Audience Targeting" (available on Amazon April 16th, 2025), Jyll gives listeners an exclusive sneak peek into her chapter about Custom Segments. She clarifies what custom segments are, how they work, and the four key inputs you...2025-04-1011 min
Inside Google Ads with Jyll Saskin GalesAre Exact Match keywords expensive in Google Ads?Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on investment compared to broad match, and discussing why the old "phrase match is the middle ground" advice might not hold up anymore. Plus, we're exploring why trying to micromanage exact match through scripts or SKAGs isn't the most effective strategy anymore....2025-04-0310 min
Inside Google Ads with Jyll Saskin GalesHow do you audit a Google Ads account?In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to gain valuable insights into your website traffic. Finally, Jyll clarifies the differences between her two popular Google Ads courses, Inside Google Ads and Google Ads for Beginners, to help you choose the best training for your needs. And as...2025-03-2719 min
Inside Google Ads with Jyll Saskin GalesShould you use Performance Max for Lead Generation?Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing?Key topics discussed:Comparing Performance Max and Demand Gen for B2B.Strategies for scaling remarketing campaigns using PMax.The feasibility and challenges of using Performance Max for affiliate marketing.The importance of conversion...2025-03-2007 min
Inside Google Ads with Jyll Saskin GalesAdvanced Audience Targeting in Google AdsThis is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, and looks at some exciting new features. Jyll also reveals her top 3 audience targeting strategies: non-linear targeting, creative-led targeting, and indirect competitor targeting. Tune in to discover how to adapt your Google Ads strategy and achieve better results with these advanced techniques.Key topics discussed:Understanding Audience vs...2025-03-1332 min
Inside Google Ads with Jyll Saskin GalesWhat makes a good Responsive Search Ad?What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practical tips for writing effective responsive search ad copy. If you're looking to improve your CTR and expand your PPC skill set, tune in for tons of tips on creating effective Responsive Search Ads.Key topics discussed include:Keyword usage...2025-03-0612 min
Inside Google Ads with Jyll Saskin GalesIs your business too small to advertise?In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business) falls into this category. Plus, Jyll shares some controversial opinions and insider tips for making the most of your Google Ads campaigns, even if you're working with limited resources.Key topics discussed:How to tell if your business is too small to...2025-02-2709 min
Inside Google Ads with Jyll Saskin GalesIs Google Partner status worth it?Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares her recent experience of having to redo five certifications to maintain her Google Partner status. She explores the value of the Google Partner badge and delves into the program's four key requirements, and discusses whether achieving and maintaining Google Partner status is truly worth the effort for Google Ads practitioners. She also addresses the debate about the usefulness of Google Ads certifications. Finally...2025-02-2009 min
Inside Google Ads with Jyll Saskin GalesCan you still use Manual CPC bidding in Google Ads?If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid strategy is right for your business goals.Key topics covered in this episode:Different bid strategies available in Google AdsHow to choose the right bid strategy for your business goalsTips for using Smart Bidding effectively2025-02-1311 min
Inside Google Ads with Jyll Saskin GalesHow can you advertise on YouTube?How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog.Key Takeaways include:YouTube is the second largest search engine after Google.YouTube serves as a database of intent and interest data.Video campaigns in Google Ads require selecting a campaign subtype.In-feed ads can be used for brand awareness and mid-funnel engagement.Skippable...2025-02-0613 min
Inside Google Ads with Jyll Saskin GalesALL of your Google Ads questions answered!It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to your biggest Google Ads challenges, covering everything from bidding strategies and targeting options to navigating Performance Max and optimizing keywords.But that's not all! Jyll is also giving away thousands of dollars worth of stuff to celebrate this anniversary, including courses, a coaching call, and more. Tune in NOW to learn what you can win, and enter at jyll...2025-01-3031 min
Inside Google Ads with Jyll Saskin GalesWhich is better: Phrase Match or Exact Match keywords?In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here!Based on your questions, Jyll focuses on exact match and phrase match keywords, and how their use impacts your campaign performance. She uses real-world examples to illustrate the potential benefits and drawbacks of each. Jyll also explores the often-misunderstood world of negative keyword match types, clarifying how they differ from regular keywords and offering practical advice on when to use them.The episode wraps up with a...2025-01-2315 min
Inside Google Ads with Jyll Saskin GalesShould you use Customer Match in Google Ads?Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also offers advice on how to find your audience when you operate in a sensitive interest category, using non-linear targeting and creative-led targeting strategies. Finally, she answers the question of whether or not you should use audiences with your Search and Shopping campaigns, providing...2025-01-1619 min
Inside Google Ads with Jyll Saskin GalesDo I need to set a Target CPA or Target ROAS in Google Ads?In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat at the table). Jyll explains why maximize conversions is often the best starting point, especially for new campaigns, and cautions against the pitfalls of bid limits. Using real-world examples from her coaching practice, she illustrates how high CPCs can actually lead to lower CPAs and increased conversions. Plus, Jyll breaks down how to set an appropriate budget for your maximize...2025-01-0916 min
Inside Google Ads with Jyll Saskin GalesWhat is the future of Google Ads with AI?You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.)In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the burning question on everyone's minds: what is the future of Google Ads with AI? (Ok, AI did write that sentence.)Jyll addresses the concerns raised by listeners like you on TikTok, Threads, Instagram and LinkedIn, providing a four-part answer that covers what you need to know about the future of Google Ads. She explores the convergence of...2025-01-0211 min
Inside Google Ads with Jyll Saskin GalesAre Google reps helpful?In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales representatives. They cover everything from identifying the expertise of your Google rep to understanding the nuances of optimization score and budget recommendations. Plus, they dive into the evolving world of match types, audience targeting, and the power of smart bidding.You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode482024-12-2636 minppc.zone | New Perspectives and Insights for Digital Marketers#35 In The Zone with Jyll Saskin Gales & Tomasz Abbott-WieczorekWhat do you get when you put two Google Ads experts, course creators and content creators together? An in-depth, honest, unedited conversation covering Google Ads, running a business, and more.
Join Jyll Saskin Gales, Google Ads Coach and founder of Inside Google Ads, and Tomasz Abbott-Wieczorek, PPC Freelancer and founder of PPC Profit Club, for this conversation. You may think of us as competitors, but we're more interested in being collaborators.
Like this episode? Hate this episode? Let us know on LinkedIn
Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales
2024-12-191h 22
Inside Google Ads with Jyll Saskin GalesShould you use manual or automated bidding with Shopping campaigns?Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ecommerce businesses, provides answers to your questions about bidding strategies, optimization techniques, and product exclusions, and offers valuable insights into maximizing your ecommerce success.Tune in to learn how to navigate the intricacies of Google Shopping campaigns. Plus, stay tuned until the end...2024-12-1913 min
Inside Google Ads with Jyll Saskin GalesCan you run Google Ads with a small budget?In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, how to approach budget allocation with your bid strategy, and why patience is key in the early stages of your Google Ads journey. Listen and learn how to determine if your business is ready to invest in Google Ads.Plus, stay tuned 'til the end of the episode for a new Insider Challenge!You can get episode transcripts delivered to your...2024-12-1211 min
Inside Google Ads with Jyll Saskin GalesHow many keywords should I put in an ad group in Google Ads?Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campaigns based on client needs. She emphasizes the importance of understanding keyword intent, the benefits of consolidating keywords, and the rationale behind campaign structuring for different types of clients.Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!Key takeaways from Episode 45:More keywords aren't always better in Google AdsAim for 5 to 15 keywords per...2024-12-0511 min
Inside Google Ads with Jyll Saskin GalesHow to launch a new product with Google AdsIn this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration.Jyll emphasizes the importance of a two-pronged approach: a search-based strategy targeting relevant keywords, and an audience-based strategy targeting specific customer profiles. She also highlights the crucial role of compelling ad copy and helpful content in attracting your ideal customer.You can get podcast...2024-11-2807 min
Inside Google Ads with Jyll Saskin GalesShould you manage your own Google Ads or hire an agency?Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims about proprietary technology and account ownership.Key Topics:DIY vs. Agency management for Google AdsTime and budget considerationsRed flags when hiring a Google Ads agencyGoogle rep recommendations and practicesTune in to learn how to make...2024-11-2112 min
Inside Google Ads with Jyll Saskin GalesWill Maximize Conversions bidding inflate my CPCs?It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of conversions, ROAS, or customer acquisition cost.Key Smart Bidding topics discussed:Manual bidding vs. Smart Bidding for brand search campaignsMaximize Conversions bidding for new Google Ads campaignsTarget impression share bid strategy: is it Smart?Plus, be sure to stay tuned 'til the end of...2024-11-1410 min
Inside Google Ads with Jyll Saskin GalesShould you run Search and Performance Max together?Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together.We're talking about:Search & Performance Max: Power Pair?Search & Retargeting: Is RLSA still a valid Google Ads strategy?Impression Share & Budget: How to increase or decrease visibilityTune in for your weekly dose of Google Ads strategy, tactics and tips from a Google Ads coach and ex-Googler. Plus, stay tuned until the end of the episode for...2024-11-0713 min
Inside Google Ads with Jyll Saskin GalesHow to optimize a Google Shopping campaignIn this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggling campaign and transformed it into a profitable machine, using a fun little system of "Heroes, Kitties, and Doggies" to categorize products.This episode is packed with actionable strategies, including:Analyzing campaign performance: Learn how to identify red fl...2024-10-3115 min
Inside Google Ads with Jyll Saskin GalesShould you use micro-conversions in Google Ads?What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions!In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like:What are micro-conversions?Why do micro-conversions matter?How to use micro-conversions to improve Google Ads performance?Do you need to convince clients it's okay to use micro-conversions?When should you remove micro-conversions?What are Enhanced Conversions?Should you use Enhanced Conversion?Tune in to learn everything you need to know about micro-conversions in Google...2024-10-2413 min
Inside Google Ads with Jyll Saskin GalesWhen is high click-through rate (CTR) a bad thing in Google Ads?Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions to help you navigate your way through them.She addresses your questions on topics such as hidden search terms, red flags with CTR and CPC metrics, and how to effectively turn your Quality Score into optimizations.Tune in to learn how to optimize your search campaigns and avoid common pitfalls in Google...2024-10-1713 min
Inside Google Ads with Jyll Saskin GalesDoes Performance Max work for lead gen?Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses. We'll discuss:Key requirements for Performance Max success in lead generationHow to use value-based bidding to optimize for lead qualityTips on tracking and managing lead form submissionsStrategies to improve your overall lead generation efforts with Google AdsBe sure to stay tuned until the end of the episode for a new Insider Challenge!You can get episode transcripts delivered to y...2024-10-1010 min
Inside Google Ads with Jyll Saskin GalesHow should I set up my Google Ads campaign?It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up campaigns for the first time.We discuss:Why you should always start a new Google Ads campaign "without guidance"The truth about Ad Strength and how it impacts (or doesn't impact) your campaign performanceHow to structure your Google Ads account if you own multiple businessesPlus, there's a new Insider Challenge for you to solve!You...2024-10-0310 min
Inside Google Ads with Jyll Saskin GalesAre Display ads worth it in Google Ads?Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget.She covers common complaints with Display campaigns and how to combat them, including spammy placements, fake leads and retargeting strategies. Tune in to discover if Display ads are truly worth your investment and learn how to optimize your ad strategy for success.Topics discussed include:- What are Display campaigns?...2024-09-2618 min
Inside Google Ads with Jyll Saskin GalesWhen should I change my bid strategy in Google Ads?Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy. She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Conversions, and from Maximize Conversions to Target CPA. She also addresses common issues like low conversions and unstable results, providing actionable solutions to optimize your campaigns.Listen now to learn how to effectively communicate your goals to Google via your bid...2024-09-1914 min
Inside Google Ads with Jyll Saskin GalesDo single keyword ad groups (SKAGs) still work in Google Ads?It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your Google Ads strategy. Plus, Jyll shares her top tips for spying on your competitors' keywords, including her unique indirect competitor targeting strategy.Topics discussed in this episode include:The pros and cons of SKAGsThe importance of exact match keywordsHow to...2024-09-1212 min
Inside Google Ads with Jyll Saskin GalesWhat is Demand Gen in Google Ads?Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google."Topics discussed in this episode include:What are Demand Gen campaigns and how do they differ from other campaign types?Which businesses can benefit from Demand Gen campaigns?Does targeting get too specific with signed-in users in Demand Gen campaigns?How to track your Gmail ad performance in Demand Gen campaigns.Insider...2024-09-0512 min
Inside Google Ads with Jyll Saskin Gales4 Facebook Ads Mistakes to Avoid ft. Josh OkungbaiyeYou've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly sought after consultant with 600 5-star reviews on Fiverr. He's sharing his expertise with host Jyll Saskin Gales, a Google Ads Coach, on starting with broad targeting, the importance of creative diversity, setting realistic budgets, and letting go of ego. Tune in to learn how to optimize your Facebook ad campaigns for maximum effectiveness.Key Topics:Why starting too broad with Facebook...2024-08-2913 min
Inside Google Ads with Jyll Saskin GalesHow can local businesses use Google Ads? ft. Harrison Jack HeppIn Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measuring the effectiveness of online ads in driving in-store visits. Jack shares valuable tips on setting realistic budgets, optimizing for store visits, and leveraging Google My Business to track offline conversions. Whether you're a small business owner or a marketing professional, this episode is packed...2024-08-2211 minppc.zone | New Perspectives and Insights for Digital Marketers#22 ppc.zone August 2024: Sophie Fell "PPC Red Flags & How to Fix Them"Sophie Fell, Two Trees PPC's Director of Paid Media, has spent the last near-decade of her life working in Paid Media. In that time, she's successfully managed over $200M in ad spend for national and global brands such as LinkedIn, VUE Cinemas, Juicy Couture, FILA, and National Trust. In addition to being hands-on in the accounts and leading on paid media strategy, Sophie has authored two books and countless blogs on the topic! Sophie excels at running successful paid media campaigns while sharing her top tips with the community.
You can find her on LinkedIn: https://uk...2024-08-1512 minppc.zone | New Perspectives and Insights for Digital Marketers#21 ppc.zone August 2024: Santosh Kumar "Scaling Shopping Ads with Product Variants"Santosh Kumar is the Founder and CEO of Guided PPC, a Google Ads agency specializing in Ecommerce DTC brands. Prior to this, Santosh was the Director of Google Ads Specialists at Solutions 8, where he managed over 200 Google Ads accounts and $5 million in monthly ad spend.
You can find him on LinkedIn: https://www.linkedin.com/in/dmsantosh/
For more from the August 2024 event, visit https://ppc.zone/events/ppc-zone-august-2024
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is ele...2024-08-1510 minppc.zone | New Perspectives and Insights for Digital Marketers#20 ppc.zone August 2024: Nissha Goenka "Metrics/KPIs you need to focus on as a Budding Performance Marketer"Nissha Goenka is a passionate digital marketer offering comprehensive 360-degree digital marketing solutions. With a focus on Google Ads and SEO, she provides personalized 1:1 mentorship to help businesses maximize their online presence and drive growth.
You can find her on LinkedIn: https://www.linkedin.com/in/digitallynisha/
For more from the August 2024 event, visit https://ppc.zone/events/ppc-zone-august-2024
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
...2024-08-1513 min
Inside Google Ads with Jyll Saskin Gales5 Things You Need To Fix Your Conversion Tracking ft. Ameet KhabraThird-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you need to maintain accurate conversion tracking and audience building in 2024 and beyond.Ameet breaks down the jargon and complexities of tools like consent mode, enhanced conversions, offline conversion tracking, server-side tracking, and first-party data. Ameet explains what each tool does, why...2024-08-1517 min
Inside Google Ads with Jyll Saskin GalesCan you advertise on Amazon without selling on Amazon? ft. Navah HopkinsNot surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on Microsoft Ads, the mechanics of exclusions in search and social advertising, and her...2024-08-0820 min
Inside Google Ads with Jyll Saskin GalesWhat are the limitations of Google Ads Grants? ft. Jason KingIf you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help you get the most out of your ad grants campaigns.Key Topics:Understanding Google Ad Grants and its limitationsCommon struggles nonprofits face with Ad GrantsWhat to do if your campaign isn't serving any...2024-08-0120 min
Inside Google Ads with Jyll Saskin GalesIs Manual CPC bidding in Google Ads a mistake?Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads Google Ads coachingWant to get Jyll's expertise w...2024-07-2511 minppc.zone | New Perspectives and Insights for Digital Marketers#19 ppc.zone July 2024: Meriem Nacer "Top Tips for Optimising Your Merchant Feed"Meriem Nacer has 13+ years of paid media experience, specialising in PPC and Paid Social. She offers consultancy, audits, management, and training for global brands and agencies, with budget management experience totalling over £150M annually across various sectors. A published author and certified PTLLS trainer, Meriem enjoys gaming and crocheting animals in her spare time.
You can find her on LinkedIn: https://www.linkedin.com/in/meriemnacer
Watch Meriem's presentation on YouTube: https://youtu.be/e9Jog8icgqs
For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024
Visit our we...2024-07-2412 minppc.zone | New Perspectives and Insights for Digital Marketers#18 ppc.zone July 2024: Chris Ridley "How to bake business objectives into your KPIs and Account"Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the leap into digital marketing.
Over the last 5 years, he has come from being a marketing executive in a family-run stockholding company to leading the Paid Media team and promoting positive wellbeing within Evoluted.
Chris lives in Worcestershire with his wife Bex and their cocker spaniel puppy, Reggie. In his free time he enjoys setting PBs at parkruns, playing board games and...2024-07-2409 minppc.zone | New Perspectives and Insights for Digital Marketers#17 ppc.zone July 2024: Thuha Wright "GA4 tips for PPC"Thuha Wright has been a paid search specialist since 2006. She's a complete data nerd who loves the new GA4 (perhaps one of very few!). She's experienced in the travel and ecommerce industries, working with small to large budgets of £1K a month to £30K a day. If you need a scientific approach to your paid search strategy, or if you or your team need training on how to use GA4 for marketing, then Thuha is the expert to speak to.
You can find her on LinkedIn: https://www.linkedin.com/in/thuhawright
Watch Thuha's presentation on...2024-07-2407 min
Inside Google Ads with Jyll Saskin GalesWhat settings should I use for my Google Ads campaigns?Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world examples to help you pick the right one for your business (hint: it's probably DDA!)You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads 2024-07-1816 min
Inside Google Ads with Jyll Saskin GalesCan you layer audiences in Google Ads?Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try your hand at a new Insider Challenge at the end of the episode!In Episode 24, you’ll learn about:How audience layering works in Google Ads.How to create combined segments to target users who m...2024-07-1109 min
Inside Google Ads with Jyll Saskin GalesHow to run Google Ads with a low budgetIs it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and real-world examples on how to get the most out of your modest Google Ads budget.In this episode, you’ll learn about:Getting your data foundation in place, including conversion tracking, audiences, attribution, and account linking.Optimizing for mi...2024-07-0422 min
Inside Google Ads with Jyll Saskin GalesHow do I get started in Google Ads?Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learning resources available, including Jyll's beginner-friendly courses. Jyll also reveals the answer to last week's insider challenge, clarifying the different character requirements for headlines in Google Ads.Key Topics:Do you need a website to...2024-06-2709 min
Inside Google Ads with Jyll Saskin GalesHow often should you update your Google Ads?Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets.Plus, don't miss the Insider Challenge at the end of the episode - answer correctly, and you could win 1 free monthly of access to Jyll's Inside Google Ads membership program.You can get episode transcripts delivered to your inbox...2024-06-2017 min
Inside Google Ads with Jyll Saskin GalesDoes Impression Share matter in Google Ads?Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your campaigns. She also debunks some common misconceptions about Impression Share, based on questions YOU'VE asked her on social media.Key Topics:What is Impression Share?What are the different types of Impression Share?How is Impression Share calculated...2024-06-1313 min
Inside Google Ads with Jyll Saskin GalesDo I need to run a Brand campaign in Google Ads?Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand campaigns and share some real-world examples.In Episode 19, you'll learn:- What are Brand campaigns in Google Ads?- Why should you run a Brand campaign?- How to set up...2024-06-0613 min
Inside Google Ads with Jyll Saskin GalesWhat is a good ROAS in Google Ads?Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting realistic goals. You'll also learn the difference between reach and efficiency metrics, why impression share isn't everything, and how to analyze click-through rates and conversion rates to measure campaign success.Topics Covered:- How to determine a good ROAS for your...2024-05-3015 min
The Internet Marketing Podcast#721 All You Need to Know About Video Advertising with Cory Henke and Jyll Saskin GalesIn today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you.In this episode:03:18 Ad trends: automation, AI, privacy regulations and opportunities.07:51 The...2024-05-2826 min
Inside Google Ads with Jyll Saskin GalesGoogle Marketing Live 2024 Recap & AnalysisDid you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search. Plus, get Jyll's top three recommendations for what you should be focusing on in your Google Ads strategy.The episode also features exclusive perspectives from fellow ex-Googlers Solange Abraham and Mathew Growden, and industry expert Tod Maffin, host of the Today in...2024-05-2315 min
Inside Google Ads with Jyll Saskin GalesWhy are my Google Ads spending more than my budget?In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight.Learn the key differences between your daily and monthly spending limits, and how changing your budget mid-month affects your remaining spend. Jyll also clarifies the concept of served vs. billed cost – you'll love this one!Key Topics Covered:Daily vs. Monthly Spending Limits in Google AdsHow Changing Budgets Affects Your SpendingThe Difference Between Served Cost and Billed CostWhy You Might Not Be Billed fo...2024-05-1613 min
Inside Google Ads with Jyll Saskin GalesShould you use Maximize Conversions bidding?Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads.In this episode, based on follower questions from TikTok, Instagram and YouTube, Jyll covers:The benefits of Maximize Conversions Bidding, even for small businessesWhy Maximize Conversions might be a better choice than Maximize Clicks, even for beginnersWhen to consider switching from Maximize Conversions to Target CPA or Target ROAS BiddingAs an added bonus, this episode also includes a new Insider Challenge to test your Google Ads skills on real-world problem solving.Tune...2024-05-0912 min
Inside Google Ads with Jyll Saskin GalesWhich keyword match type is best in Google Ads?Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone!In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns.Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok about Broad Match with Smart Bidding, and Yhlbill and aprilrainbolt on TikTok & Threads about negative keywords in brand campaigns.Learn how to adapt your keyword strategy in a world where "Exact Match" isn't quite...2024-05-0215 min
Inside Google Ads with Jyll Saskin GalesHow do I get a job after the Google Ads certifications?Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners like YOU, including:"Which Google Ads certifications should I take first?""How do I land a job after getting certified?""How should I price my Google Ads services as a freelancer?"Jyll breaks down the free Google Skillshop certifications, the best way to complement them for practical experience, and the different paths you can take in the Google Ads world - from agencies to freelancing.2024-04-2513 min
Inside Google Ads with Jyll Saskin GalesSpecial Episode: Rapid-fire RedditIn this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from the wild west of online discussions, Reddit!Get ready for a rapid-fire session covering 10 essential PPC topics, including:Conquering competitor searches (without getting flagged!)Best practices for keyword match typesWhen to exclude branded keywordsThe truth about Quality ScoreBudget mysteries solved (including why your daily spend might fluctuate)Maximizing performance within a set budget (hint: it's all about the bid strategy)Turning off Auto-Apply RecommendationsThe future of Remarketing Ads (spoiler alert: it's not all do...2024-04-1823 min
Inside Google Ads with Jyll Saskin GalesWill better Ad Strength get me better results?In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance.Listen in as Jyll answers questions from:Auto Lease 1135 on YouTube: Ad Strength vs. Quality Score?A YouTube user who wonders why pinning a headline lowers Ad Strength.James Talbot on TikTok: Does Quality Score refer to relevance to the search?Jyll explains that Ad Strength is a good practice indicator, but...2024-04-1115 min
Inside Google Ads with Jyll Saskin GalesCan you make my Google Ads perform better?Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questions to turn you into a PPC problem solving pro.Listen in as Jyll helps:Matinmashayekhe1746 on YouTube understand why their bid strategy is showing as "Eligible (Limited)" and what to do about itAnother question from Matinmashayekhe1746 about a sudden drop in clicks after just an hour (and why you should avoid obsessing over hourly data!)West Ben G on TikTok, who's getting leads but Google Ads isn't recording the conversions (and...2024-04-0409 min
Inside Google Ads with Jyll Saskin GalesHow do you use custom segments in Google Ads?In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting.This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, highlighting their unique advantages in YouTube and Demand Gen campaigns, and pointing out the subtle differences when used in Display campaigns.Next, Ideal Home Offer inquires, "How do you use combined segments for YouTube ads?" Jyll shares...2024-03-2809 min
Inside Google Ads with Jyll Saskin GalesWhat is your CPC going to be?In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal. Zeeshan inquires about estimating CPC for new campaigns, to which Jyll recommends utilizing - what else? - Keyword Planner, sharing a few tips for using it effectively.Motivation & Mindset asks about using competitors' websites for keyword research, so Jyll outlines her "indirect competitor targeting" strategy as a cost-effective campaign tactic. Lastly, Young Wellz's confusion about Keyword Planner metrics leads Jyll to differentiate between Keyword Planner, Performance Planner...2024-03-2108 min
Inside Google Ads with Jyll Saskin GalesWhat should you do if your campaign is limited by budget?In Episode 7 of the Inside Google Ads podcast, Jyll Saskin Gales tackles the challenge of budget optimization in Google Ads campaigns.She addresses questions from Raman Virk 8568 via YouTube on managing campaigns with budget constraints, Hello Mr Cat via TikTok on determining the right ad budget, and Noufel Saeed via TikTok on handling high CPCs in competitive niches. Whether you're wrestling with how to allocate a small budget across a broad campaign or looking for ways to improve the efficiency of your ad spend, this episode is packed with valuable advice.You...2024-03-1409 min
Inside Google Ads with Jyll Saskin GalesHow can you stop getting spam leads from Google Ads?In this episode of Inside Google Ads, Jyll Saskin Gales, a seasoned expert who has worked with more than 10,000 Google Ads accounts, dives into the intricate world of lead generation through Google Ads. This episode is a goldmine for businesses aiming to sharpen their lead gen strategies, as Jyll tackles common challenges and offers concrete solutions.The episode kicks off with an anonymous listener's problem concerning spam responses to a renovation company's Google Ads. Jyll clarifies that what appears as spam are actually real people responding based on the targeted keywords, albeit with intentions contrary to the...2024-03-0711 min
Inside Google Ads with Jyll Saskin GalesShould you run Performance Max campaigns?In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clients, Jyll brings valuable perspectives to listeners, aiming to clarify the best campaign choices for different business needs.First, Brandon on TikTok asks whether businesses should adopt Performance Max campaigns or stick with Standard Shopping or Search campaigns. Jyll offers a detailed comparison, suggesting scenarios where each could be advantageous.2024-02-2912 min
Inside Google Ads with Jyll Saskin GalesWhich is better for conversion tracking: Google Analytics 4 or Google Tag Manager?It's time to implement effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance.Zeeshan from TikTok kicks off by asking about the preferred method for Conversion Tracking: Google Analytics 4 (GA4) or Google Tag Manager (GTM). Jyll breaks down the pros and cons of each, highlighting the crucial considerations for optimal conversion tracking before providing her recommendation.Sauna Suites...2024-02-2212 min
Inside Google Ads with Jyll Saskin GalesWhy are your Google Ads showing outside your target location?Join Jyll Saskin Gales in the latest episode of Inside Google Ads as she tackles the perplexing issue of Google Ads displaying outside your intended target location. With over a decade of Google Ads experience, Jyll brings a wealth of knowledge to answer three burning questions sourced from her social media community.The episode kicks off with Nasim's query about location settings. Jyll explains the nuances of Presence versus Presence or Interest, emphasizing the importance of checking campaign-level settings to ensure precise targeting. Uncover the reasons why conversions might still be coming from outside your target location...2024-02-1511 min
Inside Google Ads with Jyll Saskin GalesCan you get super specific with your Google Ads targeting?In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three questions sourced from her social media community.The episode kicks off with a question from Jean-Claude, who seeks insights on how to reach people who have visited specific websites. Jyll discusses Google Ads custom segments, providing step-by-step guidance on creating targeted ads based on...2024-02-0812 min
Inside Google Ads with Jyll Saskin GalesWhich bid strategy should you choose in Google Ads?In the first episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into the intricacies of bidding strategies within Google Ads. Drawing on her wealth of knowledge and expertise, Jyll addresses three burning questions sourced from her active social media community.The episode kicks off with a query from a TikTok user named Zack, who wonders whether to opt for a Maximize Conversions bid strategy or stick to a fixed cost per click (CPC). Jyll discusses manual CPC bidding and advocates for...2024-02-0112 min
Today in Digital MarketingGoogle Ads: A Look Back and Ahead, with Jyll Saskin GalesJyll Saskin Gales speaks with Tod about the past year of media buying on Google, where things might be headed next year, the impact of TikTok, and more.Learn more about Jyll's course: Inside Google Ads✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW...2022-11-1720 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone November 2022 | “Creating value with PPC” hosted by Jyll Saskin GalesCreating value with PPC - a live panel featuring our speakers from episodes 13-15.
To see more from this event, visit https://ppc.zone/events/ppc-zone-november-2022
Speakers:
Verónica Ruiz is a digital marketing consultant with nearly 11 years of experience. You can find her on Twitter @verorumor
Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. You can find him on LinkedIn
Anu Adegbola has over 12 years of Pai...2022-11-0919 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone November 2022 | “Creating value with PPC” hosted by Jyll Saskin GalesCreating value with PPC - a live panel featuring our speakers from episodes 13-15.To see more from this event, visit https://ppc.zone/events/ppc-zone-november-2022 Speakers:Verónica Ruiz is a digital marketing consultant with nearly 11 years of experience. You can find her on Twitter @verorumorWill Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. You can find him on LinkedInAnu Adegbola has over 12 years of P...2022-11-0919 min
Marketing News CanadaJyll Saskin Gales (Jyll.ca)The one where Cheryl chats with Google Ads expert and Marketing Coach Jyll Saskin Gales. Cheryl and Jyll take a deep dive into Google Performance Max Campaigns and how to best use this new campaign type. They also discuss how a cookieless future could impact this new campaign type and the ppc industry as a whole.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks...2022-10-1926 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone September 2022: “What's working now in PPC” panelWhat's working now in PPC - a live panel featuring our speakers from episodes 9-11.
To see more from this event, visit https://ppc.zone/events/ppc-zone-september-2022
Speakers:
Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to e-commerce. Luna specializes in captivating ad copy and campaign optimization using A/B testing. Her platform expertise includes Google and Bing Ads, TikTok, Snapchat, Facebook and In...2022-09-1517 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone September 2022: “What's working now in PPC” panelWhat's working now in PPC - a live panel featuring our speakers from episodes 9-11.To see more from this event, visit https://ppc.zone/events/ppc-zone-september-2022Speakers:Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to e-commerce. Luna specializes in captivating ad copy and campaign optimization using A/B testing. Her platform expertise includes Google and Bing Ads, TikTok, Snapchat...2022-09-1517 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone September 2022: Amalia Fowler “The most common Google Ads errors and how to avoid them”Amalia Fowler is the Principal Strategist at Good AF Consulting, a marketing professor and a Top 25 PPC-er. After working with over 160 accounts across three agencies, her strategy work is driven by her desire to help small businesses understand the complex world of digital.You can find her on Twitter @AmaliaEFowlerTo watch or read Amalia’s presentation, visit https://ppc.zone/events/ppc-zone-september-2022/amalia-fowlerVisit our website at ppc.zone to catch the next event, apply to speak and learn more about us....2022-09-1508 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone September 2022: Ashwin Balakrishnan “3 tests you can run to optimize RSA performance”Ashwin Balakrishnan is a marketing strategist who specializes in content, CRO, and community. He currently leads marketing for Optmyzr, where his main focus is helping PPC marketers better understand how to use automation to improve team and account performance.You can find him on Twitter @TheCopyTrailTo watch or read Ashwin’s presentation, visit https://ppc.zone/events/ppc-zone-september-2022/ashwin-balakrishnanVisit our website at ppc.zone to catch the next event, apply to speak and learn more about us....2022-09-1509 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone September 2022: Luna Rocha “Leveraging UGC in Paid Social”Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to e-commerce. Luna specializes in captivating ad copy and campaign optimization using A/B testing. Her platform expertise includes Google and Bing Ads, TikTok, Snapchat, Facebook and Instagram, Twitter, Reddit and more.You can find her on Twitter @luna_ppc and on LinkedIn luna-rochaTo watch or read Luna’s presentation, visit https://ppc.zo...2022-09-1509 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone August 2022 | “Ecommerce PPC: Let's get ready for the holidays” panelEcommerce PPC: Let's get ready for the holidays - a live panel featuring our speakers from episodes 5-7.
To see more from this event, visit https://ppc.zone/events/ppc-zone-august-2022
Speakers:
Cory Henke is a 5-year ad agency founder with over 15 years of experience in marketing, advertising, and business intelligence. You can find him on Twitter @coryhenke
Mandeep Kaur is a full-time e-commerce business owner who uses the Amazon FBA model. She wears many hats in her business such as product developer, marketing specialist but takes pride in managing her brands PPC portfolio. She...2022-08-1019 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone August 2022: Cory Henke “Meta and the New Commerce frontier”Cory Henke is a 5-year ad agency founder with over 15 years of experience in marketing, advertising, and business intelligence.You can find him on Twitter @coryhenkeTo watch or read Cory’s presentation, visit https://ppc.zone/events/ppc-zone-august-2022/cory-henkeVisit our website at ppc.zone to catch the next event, apply to speak and learn more about us.ppc.zone is elevating new perspectives and insights in the PPC industry2022-08-1008 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone August 2022: Mandeep Kaur "The Current State of Amazon PPC"Mandeep Kaur is a full-time e-commerce business owner who uses the Amazon FBA model. She wears many hats in her business such as product developer, marketing specialist but takes pride in managing her brands PPC portfolio. She looks forward to speaking about the current state of Amazon PPC & how it will be essential to the future of selling on Amazon.You can find her on TikTok @mandeepamazonfba and on Instagram @mandeepkamazonfbaTo watch or read Mandeep’s presentation, visit https://ppc.zone/events/ppc-zone-august-2022/mandeep-kaurVisit our website at ppc.zone to catch th...2022-08-1008 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone August 2022: Menachem Ani "Making the most of Performance Max this Holiday Shopping Season"Menachem Ani is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and services clients.You can find him on Twitter @MenachemAniTo watch or read Menachem’s presentation, visit https://www.ppc.zone/events/ppc-zone-august-2022/menachem-aniVisit our website at ppc.zone to catch the next event, apply to speak and learn more about us.ppc.zone is elevating new perspectives and insights in the PPC industry2022-08-1009 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone August 2022 | “Ecommerce PPC: Let's get ready for the holidays” panelEcommerce PPC: Let's get ready for the holidays - a live panel featuring our speakers from episodes 5-7.To see more from this event, visit https://ppc.zone/events/ppc-zone-august-2022Speakers:Cory Henke is a 5-year ad agency founder with over 15 years of experience in marketing, advertising, and business intelligence. You can find him on Twitter @coryhenkeMandeep Kaur is a full-time e-commerce business owner who uses the Amazon FBA model. She wears many hats in her business such as product developer, marketing specialist but takes pride in managing her brands PPC portfolio. She looks...2022-08-1019 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone July 2022: Sarah Stemen "Returning To PPC In A Time Of Change"Sarah Stemen has worked in digital since 2007, with time spent on both the client side & the agency side. She is currently a Paid Search Manager at Marcus Thomas. You can find her on Twitter @runnerkik and on LinkedIn sarahstemenTo watch or read Sarah's presentation, visit https://ppc.zone/events/ppc-zone-july-2022/sarah-stemenVisit our website at ppc.zone to catch the next event, apply to speak and learn more about us.ppc.zone is elevating new perspectives and insights in the PPC industry2022-07-1915 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone July 2022: Doug Thomas "Ethics in PPC Advertising"Doug R Thomas is the strategist at Magniventris. Magniventris helps organizations make their digital marketing more inclusive, secure, ethical, and effective.Doug draws on his 12 years of multichannel digital marketing experience ranging from day-to-day production to boardroom strategy in SEO, web analytics, social media, email marketing, search ads, and OTT ads.You can find him on Twitter @ferkungamaboobo or send him an email dthomas@magniventris.comTo watch or read Doug's presentation, visit https://ppc.zone/events/ppc-zone-july-2022/doug-thomasVisit our website at ppc.zone to catch the next event, apply...2022-07-1910 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone July 2022: Armina Fareed "PPC Stakeholder Management"Armina Fareed is an SEO/SEM Specialist at System Soft Technologies. She is Degreed, Experienced, and Passionate about Digital Marketing, Marketing Analytics & Customer Success.You can find her on Twitter @arminafareed and on LinkedIn arminafareedTo watch or read Armina's presentation, visit https://ppc.zone/events/ppc-zone-july-2022/armina-fareedVisit our website at ppc.zone to catch the next event, apply to speak and learn more about us.ppc.zone is elevating new perspectives and insights in the PPC industry2022-07-1908 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone July 2022: "Beyond the Platforms" panelPPC: Beyond the Platforms - a live panel featuring our speakers from episodes 1-3.To see more from this event, visit https://ppc.zone/events/ppc-zone-july-2022Speakers:Sarah Stemen has worked in digital since 2007, with time spent on both the client side & the agency side. She is currently a Paid Search Manager at Marcus Thomas. You can find her on Twitter @runnerkik and on LinkedIn sarahstemenDoug R Thomas is the strategist at Magniventris. Magniventris helps organizations make their digital marketing more inclusive, secure, ethical, and effective. Doug draws on his 12 years of multichannel digital m...2022-07-1912 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone July 2022: "Beyond the Platforms" panelPPC: Beyond the Platforms - a live panel featuring our speakers from episodes 1-3.To see more from this event, visit https://ppc.zone/events/ppc-zone-july-2022Speakers:
Sarah Stemen has worked in digital since 2007, with time spent on both the client side & the agency side. She is currently a Paid Search Manager at Marcus Thomas. You can find her on Twitter @runnerkik and on LinkedIn sarahstemen
Doug R Thomas is the strategist at Magniventris. Magniventris helps organizations make their digital marketing more inclusive, secure, ethical, and effective. Doug draws on his 12 years of multichannel d...2022-07-1912 minppc.zone | New Perspectives and Insights for Digital MarketersIntroduction: What is ppc.zone?Welcome to ppc.zone, a monthly live event for PPC practitioners.ppc.zone is elevating new perspectives and insights in the online advertising industry, by providing a platform for everyone to advance their skills.I'm your host, Jyll Saskin Gales, and I'm thrilled to introduce you to new speakers with new ideas every month.Subscribe to this free podcast to get 4 episodes per month:
3 x 7-minute talks from our speakers
1 x 15-minute panel discussion
To learn more, apply to speak and save the date for upcoming live events, visit https://ppc...2022-06-1600 minppc.zone | New Perspectives and Insights for Digital MarketersIntroduction: What is ppc.zone?Welcome to ppc.zone, a monthly live event for PPC practitioners.ppc.zone is elevating new perspectives and insights in the online advertising industry, by providing a platform for everyone to advance their skills.I'm your host, Jyll Saskin Gales, and I'm thrilled to introduce you to new speakers with new ideas every month.Subscribe to this free podcast to get 4 episodes per month:3 x 7-minute talks from our speakers1 x 15-minute panel discussionTo learn more, apply to speak and save the date for...2022-06-1600 min
Marketing CLARITY PodcastBeginner’s Guide to SEO + SEM For Small Businesses (with Jyll Saskin Gales)When it comes to getting your business on Google, should you invest in Search Engine Optimization or Search Engine Marketing (or both)? In this episode, I welcome SEM smarty pants Jyll Saskin Gales as my co-host as we discuss the differences, similarities, and strategies related to SEO and SEM.Want to learn more about Google Ads? Visit Jyll.ca to become a Google Ads Insider + use coupon code TRIPOD for $5 off your first month.=======Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or w...2022-03-1253 min