Shows
Inside Google Ads with Jyll Saskin GalesHACKED - How to Protect Your Google Ads AccountImagine waking up to find your entire agency’s Google Ads Manager account has been compromised. In just minutes, hackers can remove your employees, lock out your clients, and rack up hundreds of thousands of dollars in fraudulent spend. In this urgent episode of Inside Google Ads, host Jyll Saskin Gales pulls back the curtain on the sophisticated phishing tactics currently targeting agencies and high-level practitioners.We move beyond the basic advice of "use a strong password" to break down how hackers are bypassing two-factor authentication and using "shell" login pages to steal access in real-time. Jyll sh...
2026-02-1914 minInside Google Ads with Jyll Saskin GalesQuality Score EXPLAINED: The TRUTH About Ad Rank and Ad QualityThere are naysayers who claim Google Ads Quality Score is just a diagnostic tool and doesn't matter. They're wrong. In episode 107 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through exactly how to find your Quality Score, how to interpret the data, and most importantly, how to improve the three core components that define it. Plus, she's briefly joined by a very special guest, Fred Vallaeys, CEO of Optmyzr one of the original Google employees who built AdWords, to settle the debate on whether Quality Score is just a vanity metric or a crucial performance...
2026-02-1218 minInside Google Ads with Jyll Saskin GalesThe Google Ads Performance Drop Playbook: When to Wait vs. OptimizeIs your Google Ads performance actually plummeting, or is it just an unlucky Tuesday? We all know that sinking feeling when you log into your account and see red arrows pointing down next to your conversions or ROAS. It is easy to panic, but reacting too quickly can often do more harm than good.In episode 106 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales helps you distinguish between a genuine campaign crisis and standard performance fluctuations. She answers three listener questions that cover the spectrum of performance anxiety, from how often beginners should...
2026-02-0515 minInside Google Ads with Jyll Saskin GalesThe PMax Lie: Why Audience Signals & Search Themes Feel Like Control (But Aren't)Are your Performance Max audience signals and search themes actually doing anything, or are they just a placebo designed to make you feel like you have control? In episode 105 of the Inside Google Ads podcast, host Jyll Saskin Gales uncovers the mechanics of Performance Max audience signals and search themes. She explains whether these inputs influence your campaign at all, the difference between true targeting and "optimized targeting," how to know if your "suggestions" are actually being used by AI, and what the REAL levers are to control who sees your ads.Topics covered in this episode:
2026-01-2915 minInside Google Ads with Jyll Saskin Gales3 Secrets to Ecommerce Google Ads Success in 2026Are you ready to outsmart your competitors in 2026? In episode 104, host Jyll Saskin Gales shares a recent presentation she did for ProductHero, discussing Google Ads Ecommerce tips for 2026. While the bells and whistles of PPC are always evolving, the path to ecommerce success in Google Ads fundamentally comes down to three things: maintaining a strong foundation, optimizing your inputs, and growing through new channels.From the "Three Cs" of data integrity to the specific attributes in your product feed that matter most, this episode is packed with actionable advice for store owners and marketers.Key...
2026-01-2213 minInside Google Ads with Jyll Saskin Gales5 Google Ads Limitations: When to Fix Them & When to Ignore ThemWe often feel like Google Ads is trying to fight us. Whether it is limiting our budget, reach, or impressions, it can feel like the platform is holding back your performance. However, these constraints are actually the system telling you exactly what the trade-offs are to achieve the results you need.In episode 103, host Jyll Saskin Gales breaks down five of the big limitations you might see in your Google Ads account. She'll teach you how to identify if a warning is actually a problem for your specific strategy, or if it is something you can safely...
2026-01-1513 minInside Google Ads with Jyll Saskin GalesGoogle Ads Remarketing in 2026: Your Cookie-Proof Strategy for Customer Match, Demand Gen, RLSA and MoreIs remarketing dead? Not exactly, but the old way of chasing users around the internet with low-quality banner ads certainly is. Relying on standard display campaigns for retargeting is way less effective than it used to be. In episode 102 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why (and how) you need to pivot toward in-platform remarketing and first-party data to get better results.She answers three listener questions that cover the essentials of your modern remarketing strategy. We discuss why you should likely ditch Display for Demand Gen, how Google actually prioritizes who...
2026-01-0813 minInside Google Ads with Jyll Saskin GalesThe New Rules of Google Ads: How to Win in 2026Google Ads released over 100 new features in the last year, but do you know which ones actually matter for your business? In episode 101 of the Inside Google Ads podcast, host Jyll Saskin Gales reveals the most impactful changes from the past year so you can build a winning Google Ads strategy for 2026 and beyond.While Google loves to promote its shiny new AI tools, the reality is that Search remains the bread and butter for most advertisers. Jyll will discuss why you need to nail your foundation in Search and Shopping before expanding into other formats. She'll...
2026-01-0120 minInside Google Ads with Jyll Saskin GalesThe $20/Day Google Ads Strategy That Gets HIGH QUALITY Leads (Case Study)Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through a real case study from one of her coaching clients who is driving their entire business using just $20 per day on Google Ads.We are going to look at the "before" numbers, where they were getting a lot of clicks but zero actual business, and compare them to the "after"...
2025-12-2516 minInside Google Ads with Jyll Saskin GalesPMax vs. Shopping vs. Search: Which is best for ecommerce?Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales without wasting your budget. In episode 99 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your most common questions about how to choose the right campaign for your products.She discusses why the newest AI features aren't always the best place to start, especially if you are working with a limited daily budget or a new Merchant Center feed. Jyll breaks down exactly when it makes...
2025-12-1813 minInside Google Ads with Jyll Saskin GalesWhich Google Ads strategy is best for building awareness?Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that help new audiences discover your brand. We cover bidding, targeting and creative tactics for brand awareness, and what campaign types you should and shouldn't use.Key topics discussed:The difference between bidding for reach versus bidding for engagementWhy "Maximize Clicks" might be the best awareness strategy for Demand GenWhy keyword-based audiences don't work on Display campaigns, and what to use...
2025-12-1113 minInside Google Ads with Jyll Saskin GalesTop 10 Google Ads Mistakes to AvoidIf you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these top 10 errors down for you, with examples, across four categories: foundational failures, strategic sloppiness, metric misinterpretation, and unreasonable expectations. Tune in to ensure your account doesn't fall victim to these costly mistakes!Key Topics Discussed:The number on...
2025-12-0419 minInside Google Ads with Jyll Saskin GalesWhat is the role of automation vs. control in Google Ads?In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fundamentally changed the industry, moving from an era of hands-on control to one of strategic guidance.Jyll shares her insights on how practitioners can embrace this new reality. She argues that the core focus must shift from micromanaging every bid and keyword to properly setting up conversion goals, selecting the right bid strategy, and refining creative assets. Learn...
2025-11-2746 minInside Google Ads with Jyll Saskin GalesDoes audience targeting work with Search campaigns in Google Ads?Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy.Key Topics Discussed:How and why you should layer complementary audiences onto Search campaignsHow to turn search insights into audience targeting The true benefits of uploading your customer listNew ways to glean audience insights for campaign optimization ideasPlus, stay tuned until the end of the episode for a new I...
2025-11-2012 min
ppc.zone | New Perspectives and Insights for Digital Marketers#51 In the Zone with Joey Bidner & Jyll Saskin GalesThe Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include audience targeting, smart bidding, email marketing, third-party tools, and the significance of clear communication and expectation management with clients.
Follow Joey on LinkedIn https://www.linkedin.com/in/joey-bidner-16869687/
Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/
Learn more about PPC Zone at https://ppc.zone
Additional p...
2025-11-1759 minInside Google Ads with Jyll Saskin GalesIs Google stupid?We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Google, and sees hundreds of ad accounts each year, host Jyll Saskin Gales offers a fresh perspective on those frustrating moments.This may not be the episode you WANT to hear, but it's the episode you NEED to hear. Jyll shares two recent, real-world examples that illustrate why shifting your mindset from "Google is stupid" to "Why is Google doing this?" can make you a more effective advertiser and drive better results.
2025-11-1314 minInside Google Ads with Jyll Saskin GalesWhat does limited by budget mean in Google Ads?Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales dives into the nuances of how Google manages your budget and breaks down three common budget issues that can impact your campaign performance.If you’ve ever been confused about where your ad dollars are actually going, this episode will provide clarity on Google Ads' budgeting mechanics and give you actionable steps to take control of your spend.Key Topics Di...
2025-11-0612 minInside Google Ads with Jyll Saskin Gales15 Google Ads Targeting Strategies For You To StealAre you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin Gales shares advanced, cutting-edge targeting strategies designed to help you get your ideal customers from Google Ads. Specifically, she'll walk through 15 specific Google Ads targeting tactics you can try right now in your Search, Shopping, Video and Demand Gen campaigns.This episode is edited from a webinar that was originally livestreamed with Dana DiTomaso of Analytics Playbook, so if you're listening rather than watching, you might like to watch this episode on YouTube: https...
2025-10-3039 minInside Google Ads with Jyll Saskin GalesShould you use the Power Pack in Google Ads?Inside Google Ads host Jyll Saskin Gales was recently featured on the official Google Ads LinkedIn page! In episode 91, she dives deeper into the advice she shared with Google Ads Marketing about the so-called "Power Pack" - AI Max for Search Campaigns, Performance Max and Demand Gen. Using clear analogies and step-by-step guidance, Jyll walks through common mistakes she sees advertisers make with AI-powered campaigns, and how to most effectively manage your Google Ads today.Plus, stay tuned until the end of the episode for an inside look at how Jyll became the first ever Google Ads...
2025-10-2314 minInside Google Ads with Jyll Saskin GalesWhat's the best structure for Performance Max campaigns?Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your questions about the crucial topic of Google Ads account structure, focusing on Performance Max campaigns, but also touching on Search and Shopping.Key Topics Discussed:PMax Asset Group Strategy: Why segmenting asset groups by only audience signals is a mistake, and the single most important factor for creating a new asset groupConsolidation vs. Segmentation: The four main reasons to separate products...
2025-10-1613 minInside Google Ads with Jyll Saskin GalesCan you still use Call Ads in Google Ads?We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Google Ads is constantly introducing new tools, while retiring older ones.In episode 89 of the Inside Google Ads podcast, host Jyll Saskin Gales discusses the universal experience of feature deprecation and provides actionable alternatives for three significant Google Ads features that are either going away or have recently been retired: Call Ads (formerly Call-Only Ads), Video Campaigns for Conversion, and Combined Segments. Jyll explains the timelines for these ch...
2025-10-0915 minInside Google Ads with Jyll Saskin GalesShould you run ads?Should you even be using Google Ads? In Episode 88 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a simple framework for business owners to determine how much they should spend on Google Ads and whether their business is even ready to run campaigns. Jyll shares the story of one of her clients, a therapist, and uses this example to walk through how to calculate your customer acquisition cost, a metric that is much more useful and accurate than the numbers you see inside the Google Ads platform.Jyll explains the three key levers that...
2025-10-0220 minInside Google Ads with Jyll Saskin GalesIs PMax the best or the worst campaign type in Google Ads?Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controversy surrounding PMax. She clarifies what Performance Max is and isn't, noting how it has evolved since its launch. Then, Jyll provides her 3-step decision tree to help you determine if PMax is the right fit for your business. This episode is a must-listen for anyone considering using PMax, as Jyll provides crucial insights into why it can be amazing for some and terrible for others. She also addresses common questions about brand exclusions...
2025-09-2514 minInside Google Ads with Jyll Saskin GalesWhen should you use Target vs. Maximize vs. Manual bid strategies?There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Episode 86 of the Inside Google Ads podcast, host Jyll Saskin Gales explains how they work and why some are more effective than others. She addresses your questions, including the differences between target-based and maximize-based bidding and whether there are still valid use cases for manual bidding in 2025. Jyll also provides a detailed breakdown of how to troubleshoot campaigns with low search volume and high CPCs by analyzing impression share and conversion rate. K...
2025-09-1819 minInside Google Ads with Jyll Saskin GalesHow to get started with Gmail Ads and YouTube AdsIs it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Jenna Harding, host of the Shiny New Clients podcast, about paid and organic marketing. Jyll and Jenna get into a candid conversation about why they love Google Ads and why it's a valuable tool for reaching new customers. They discuss the advantages of using different types of ads, like Gmail Ads, and how YouTube Promote can help expand your reach and attract new subscribers. This episode...
2025-09-1131 minInside Google Ads with Jyll Saskin GalesHow does the Google Ads algorithm actually work?How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algorithm" and explains that it’s not a single entity, but a collection of different AI-powered processes that constantly learn and adapt based on your inputs. Jyll explores three specific algorithms - bidding, keyword, and Performance Max signals - offering practical advice for both beginner and advanced Google Ads practitioners.Key topics covered in this episode include:- What the "learning" status in Google Ads campaigns really means and how to speed it up...
2025-09-0414 minInside Google Ads with Jyll Saskin GalesCan you target placements or display keywords in Google Ads?If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, author of the bestselling book about Google Ads Audience Targeting, explores the other side of the ad targeting world: content targeting on the Google Display Network. She explains the difference between audience and content targeting, and the various content targeting and exclusion options available to you in Display, Video and Performance Max campaigns. Jyll also shares her candid opinion on whether the Google Display Network is still a viable option for advertisers in 2025, and what...
2025-08-2811 minInside Google Ads with Jyll Saskin GalesShould you use AI Max for Search Campaigns in Google Ads?AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses your fears and misconceptions about AI Max head-on. She provides clear, straightforward answers to help you understand exactly what AI Max is, how it works, and whether or not it's a feature you should be using in your Search campaigns.Specifically, Jyll answers 9 questions from listeners and viewers like you, including:Is AI Max optional?Can I still use keywords...
2025-08-2115 minInside Google Ads with Jyll Saskin GalesHow does double serving affect my impression share?Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, host Jyll Saskin Gales cuts through the noise to clarify Google's recent policy update, separating fact from fiction before offering 3 practical tips for managing this change. Then, Jyll busts another myth about the "death of PPC" due to Local Services Ads (LSAs). And finally, Jyll goes in-depth to answer a question about various strategies for B2B search campaigns to increase impression share while keeping CPCs in check.SERPs are changing, and...
2025-08-1415 minInside Google Ads with Jyll Saskin GalesWhat types of businesses shouldn't run Google Ads?How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads works?In Episode 80 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales answers your questions about when Google Ads is the right fit and, perhaps more importantly, when it's not. She introduces her "Rule of Two," a straightforward metric to help determine if a business is ready to invest in paid advertising. Then, Jyll explains how to tackle the misconception that Google shouldn't need time to learn. Finally, Jyll...
2025-08-0711 minInside Google Ads with Jyll Saskin GalesAI Max, Broad Match and the Keywordless Future of Google AdsWhat's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast, host Jyll Saskin Gales talks to James Deeney of the Paid Media Lab podcast. They dive deep into keywordless targeting, discussing the highly anticipated AI Max feature for search campaigns, broad match keywords, and how to succeed with Google Ads today. Jyll explores the shift from keyword matching to intent prediction and the role of AI in optimizing campaign performance. The conversation also provides practical advice on effectively using broad match, addressing common misconceptions...
2025-07-3138 minppc.zone | New Perspectives and Insights for Digital Marketers#44 In The Zone with Amalia Fowler and Jyll Saskin GalesGood AF Consulting's Amalia Fowler and Inside Google Ads' Jyll Saskin Gales share a live, unedited conversation originally broadcast on YouTube and LinkedIn. Amalia and Jyll discuss Google Ads strategy in 2025, building a business as a PPC expert, and more. Come be a "fly on the wall" for this candid, in-depth conversation with two PPC besties
2025-07-281h 03Inside Google Ads with Jyll Saskin Gales3 strategies to promote your YouTube video with Google AdsHow can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episode 78 of the Inside Google Ads podcast, host Jyll Saskin Gales welcomes Cory Henke, founder and CEO of Variable Media, to explore powerful and surprisingly affordable strategies for YouTube promotion using Google Ads.Cory and Jyll dive into a recent test she conducted with her own money, comparing YouTube's built-in "Promote" feature with different Google Ads Demand Gen campaign setups. The results were quite astonishing, revealing incredibly low CPMs and subscriber acquisition costs. They discuss the...
2025-07-2425 minInside Google Ads with Jyll Saskin GalesAll 12 Google Ads bid strategies EXPLAINED!Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers the key things you need to know about each one. After breaking them down into four main categories (impression-based, click-based, view-based, and conversion-based), she explains the nuances of each strategy, from the popular Maximize Conversions and Target CPA to the lesser-known Viewable CPM or Maximum CPV and even the newest bid strategy: Target CPC. By the end of this in-depth episode, you'll have the knowledge to confidently select the most effective bid strategy...
2025-07-1719 minInside Google Ads with Jyll Saskin GalesPerformance Max vs. Search: Which one is better for you?Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, strengths, and weaknesses of these two powerful campaign types, then provides a clear 3-step process to pick the right one for you.Jyll clarifies what each campaign entails, from the keyword-focused nature of Search campaigns to the comprehensive, AI-driven reach of Performance Max across Google's various properties like Search, Display, YouTube, and Gmail. She explains why Performance Max represents the future of Google Ads with its...
2025-07-1010 minInside Google Ads with Jyll Saskin GalesCan you get good results in Google Ads with a small budget?In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possible to achieve good results with a limited budget in Google Ads? While it's becoming more challenging each year, Jyll maintains that it's absolutely achievable with the right strategies. Drawing from her insights shared during a webinar for Main Street ROI, Jyll outlines five crucial steps to maximize your return on a small Google Ads investment. She also offers a realistic perspective on when Google Ads might not be the best fit for your current...
2025-07-0326 minInside Google Ads with Jyll Saskin GalesAre broad match keywords worth it in Google Ads?Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major truth bombs about broad match, which she now champions as "end game" for Google's automation. Jyll addresses common concerns and misconceptions about broad match, sharing insights from real client accounts and providing practical tips for optimizing your campaigns.Learn when broad match is the right choice, how to interpret your search terms report, and what to do about those "hidden" search terms. Jyll also tackles the use of dynamic keyword insertion...
2025-06-2615 minInside Google Ads with Jyll Saskin GalesDo ecommerce businesses need a Google Shopping feed?Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Google Ads podcast, host and Google Ads Coach Jyll Saskin Gales dives into the nuances of using shopping feeds for B2C and B2B ecommerce businesses.In this episode, you’ll learn about:Why having your own ecommerce site is crucial for running Google Shopping ads.Whether Performance Max is a good choice for ecommerce without a product feed.Alternative campaign strategies, like Se...
2025-06-1907 minInside Google Ads with Jyll Saskin GalesHelp! My Google Ads audiences aren't working!What happens when your perfectly planned Google Ads audience targeting strategy doesn't work? As any seasoned practitioner knows, encountering obstacles is a normal part of the process. The most valuable skill you can develop is the ability to pivot and find a creative solution when things don't go according to plan.In Episode 72, host Jyll Saskin Gales tackles common audience targeting failures and provides actionable workarounds. Drawing from recent experiences and listener questions, Jyll explains why certain audience types are no longer compatible with specific campaigns and what you can use instead. She also dives deep into...
2025-06-1216 minInside Google Ads with Jyll Saskin GalesShould you use Target CPA bidding in Google Ads?You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarifies the differences between Maximize Conversions and Target CPA bid strategies, offering insights into when and why you might consider switching. Jyll also advises whether to start new campaigns with Target CPA or not, and if it's necessary to change to Target CPA if Maximize Conversions is already performing well. She also debunks myths about bid strategy statuses, and whether or not you need to worry about the "learning period."Plus, stay tuned 'til...
2025-06-0509 minInside Google Ads with Jyll Saskin GalesDo Google Ads Demand Gen campaigns work for lead generation?Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's newest campaign type, Demand Gen, to find out how you can yield impressive results and generate quality leads. To do so, she interviews three seasoned Google Ads practitioners – Heather Broussell, Austin Lindquist, and Jack Hepp – who share their real-world success stories using Demand Gen for diverse lead generation clients, from educational institutions to home services and cybersecurity firms. Their experiences will inspire you with practical examples of how to make Demand Gen work for your...
2025-05-2916 minppc.zone | New Perspectives and Insights for Digital Marketers#43 In The Zone with Kirk Williams & Jyll Saskin GalesZATO Marketing's Kirk Williams and Inside Google Ads' Jyll Saskin Gales attended Google Marketing Live 2025 in Mountain View together. In this live, unedited conversation originally broadcast on YouTube and LinkedIn, Kirk and Jyll discussed GML news, writing their bestselling books, growing a brand in PPC, and more. Come be a "fly on the wall" for this candid, in-depth conversation with two leaders in the PPC industry.
Follow Kirk on LinkedIn https://www.linkedin.com/in/ppckirk
Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/
Learn more about PPC Zone at https://pp...
2025-05-2600 minInside Google Ads with Jyll Saskin GalesGoogle Marketing Live 2025 Recap & AnalysisIt's the day after #GML2025, and Inside Google Ads host Jyll Saskin Gales was in the room where it happened in Mountain View, California. In this special episode, Jyll shares the big announcements from Google Marketing Live, and her perspective on what it all means for your Google Ads account.Learn more about Google Marketing Live with Jyll: https://jyll.ca/gml?utm_source=podcast&utm_medium=referral&utm_campaign=episode69AI Max for Search campaignsVideo: https://youtu.be/wKp8lEICwZQ Article: https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max?utm_source=podcast&utm_m...
2025-05-2212 minInside Google Ads with Jyll Saskin GalesHow can you spy on competitors' keywords in Google Ads?What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competitors' Google Ads strategies. Forget misleading paid tools; Jyll shares her top three go-to methods that will actually help you understand what's working for others and where you might be missing out. And they're all free! Plus, Jyll breaks down the four ways to increase your search impression share, with the caveat that more isn't always better. Finally, Jyll addresses a frustrating Google Ads tool error, offering a...
2025-05-1515 minInside Google Ads with Jyll Saskin GalesWhy does Smart Bidding drive up my CPCs?Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! In episode 67 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why higher costs with Smart Bidding strategies like Maximize Conversions are actually a good thing, and contribute to better performance. She also addresses concerns about using Maximize Conversions in new accounts with no prior data and clarifies whether duplicate ad groups inflate your CPCs.Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge...
2025-05-0815 minInside Google Ads with Jyll Saskin GalesDoes Performance Max give enough transparency or control?PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz from Google: the upcoming channel reporting feature for Performance Max campaigns. While the promise of transparency—finally seeing how your PMax spend is distributed across Google's various channels like Search, Display, Maps, and Gmail—might sound exciting, Jyll offers a more nuanced perspective. She explains why this visibility without the ability to directly control channel allocation could lead to more frustration than success. Jyll also discusses recent PMax updates (like the introduction of a fu...
2025-05-0109 minInside Google Ads with Jyll Saskin GalesShould you use bid adjustments in Google Ads?Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. She emphasizes the importance of addressing the root cause to guide automation effectively. Next, Jyll explains Google's customer lifecycle goals features in detail, which you may know as "bid for new customers only" mode. She proposes a practical rule of thumb for when these features might be beneficial. Finally, Jyll answers a philosophical question about the impact of your bidding strategy on...
2025-04-2410 minInside Google Ads with Jyll Saskin GalesBuy my book today on Amazon!Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out now - and it's a BESTSELLER! You can buy it on Amazon, in paperback or ebook, and on Google Play Books or Kobo, in ebook.To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside Google Ads), she reads an excerpt about Your data segments aka remarketing. Jyll shares the four main types of remarketing, and dives into the first...
2025-04-1606 minppc.zone | New Perspectives and Insights for Digital Marketers#39 In The Zone with Jyll Saskin Gales & Santosh KumarJoin Jyll Saskin Gales, Google Ads Coach and founder of Inside Google Ads, and Santosh Kumar, Founder and CEO of Guided PPC, for this conversation about Jyll's new book, Inside Google Ads: Everything you need to know about Audience Targeting, and how to win with Google Ads in 2025.
Like this episode? Hate this episode? Let us know on LinkedIn
Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales
Inside Google Ads book: https://jyll.ca/book
Inside Google Ads course: https://learn.jyll.ca/iga
Inside Google Ads podc...
2025-04-1141 minInside Google Ads with Jyll Saskin GalesCan you still use custom segments in Google Ads?Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads.Just in time for the launch of her new book, "Inside Google Ads: Everything You Need to Know About Audience Targeting" (available on Amazon April 16th, 2025), Jyll gives listeners an exclusive sneak peek into her chapter about Custom Segments. She clarifies what custom segments are, how they work, and the four key inputs you...
2025-04-1011 minInside Google Ads with Jyll Saskin GalesAre Exact Match keywords expensive in Google Ads?Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on investment compared to broad match, and discussing why the old "phrase match is the middle ground" advice might not hold up anymore. Plus, we're exploring why trying to micromanage exact match through scripts or SKAGs isn't the most effective strategy anymore....
2025-04-0310 minInside Google Ads with Jyll Saskin GalesHow do you audit a Google Ads account?In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to gain valuable insights into your website traffic. Finally, Jyll clarifies the differences between her two popular Google Ads courses, Inside Google Ads and Google Ads for Beginners, to help you choose the best training for your needs. And as...
2025-03-2719 minInside Google Ads with Jyll Saskin GalesShould you use Performance Max for Lead Generation?Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing?Key topics discussed:Comparing Performance Max and Demand Gen for B2B.Strategies for scaling remarketing campaigns using PMax.The feasibility and challenges of using Performance Max for affiliate marketing.The importance of conversion...
2025-03-2007 minInside Google Ads with Jyll Saskin GalesAdvanced Audience Targeting in Google AdsThis is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, and looks at some exciting new features. Jyll also reveals her top 3 audience targeting strategies: non-linear targeting, creative-led targeting, and indirect competitor targeting. Tune in to discover how to adapt your Google Ads strategy and achieve better results with these advanced techniques.Key topics discussed:Understanding Audience vs...
2025-03-1332 minInside Google Ads with Jyll Saskin GalesWhat makes a good Responsive Search Ad?What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practical tips for writing effective responsive search ad copy. If you're looking to improve your CTR and expand your PPC skill set, tune in for tons of tips on creating effective Responsive Search Ads.Key topics discussed include:Keyword usage...
2025-03-0612 minInside Google Ads with Jyll Saskin GalesIs your business too small to advertise?In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business) falls into this category. Plus, Jyll shares some controversial opinions and insider tips for making the most of your Google Ads campaigns, even if you're working with limited resources.Key topics discussed:How to tell if your business is too small to...
2025-02-2709 minInside Google Ads with Jyll Saskin GalesIs Google Partner status worth it?Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares her recent experience of having to redo five certifications to maintain her Google Partner status. She explores the value of the Google Partner badge and delves into the program's four key requirements, and discusses whether achieving and maintaining Google Partner status is truly worth the effort for Google Ads practitioners. She also addresses the debate about the usefulness of Google Ads certifications. Finally...
2025-02-2009 minInside Google Ads with Jyll Saskin GalesCan you still use Manual CPC bidding in Google Ads?If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid strategy is right for your business goals.Key topics covered in this episode:Different bid strategies available in Google AdsHow to choose the right bid strategy for your business goalsTips for using Smart Bidding effectively
2025-02-1311 minInside Google Ads with Jyll Saskin GalesHow can you advertise on YouTube?How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog.Key Takeaways include:YouTube is the second largest search engine after Google.YouTube serves as a database of intent and interest data.Video campaigns in Google Ads require selecting a campaign subtype.In-feed ads can be used for brand awareness and mid-funnel engagement.Skippable...
2025-02-0613 minInside Google Ads with Jyll Saskin GalesALL of your Google Ads questions answered!It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to your biggest Google Ads challenges, covering everything from bidding strategies and targeting options to navigating Performance Max and optimizing keywords.But that's not all! Jyll is also giving away thousands of dollars worth of stuff to celebrate this anniversary, including courses, a coaching call, and more. Tune in NOW to learn what you can win, and enter at jyll...
2025-01-3031 minInside Google Ads with Jyll Saskin GalesWhich is better: Phrase Match or Exact Match keywords?In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here!Based on your questions, Jyll focuses on exact match and phrase match keywords, and how their use impacts your campaign performance. She uses real-world examples to illustrate the potential benefits and drawbacks of each. Jyll also explores the often-misunderstood world of negative keyword match types, clarifying how they differ from regular keywords and offering practical advice on when to use them.The episode wraps up with a...
2025-01-2315 minInside Google Ads with Jyll Saskin GalesShould you use Customer Match in Google Ads?Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also offers advice on how to find your audience when you operate in a sensitive interest category, using non-linear targeting and creative-led targeting strategies. Finally, she answers the question of whether or not you should use audiences with your Search and Shopping campaigns, providing...
2025-01-1619 minInside Google Ads with Jyll Saskin GalesDo I need to set a Target CPA or Target ROAS in Google Ads?In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat at the table). Jyll explains why maximize conversions is often the best starting point, especially for new campaigns, and cautions against the pitfalls of bid limits. Using real-world examples from her coaching practice, she illustrates how high CPCs can actually lead to lower CPAs and increased conversions. Plus, Jyll breaks down how to set an appropriate budget for your maximize...
2025-01-0916 minInside Google Ads with Jyll Saskin GalesWhat is the future of Google Ads with AI?You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.)In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the burning question on everyone's minds: what is the future of Google Ads with AI? (Ok, AI did write that sentence.)Jyll addresses the concerns raised by listeners like you on TikTok, Threads, Instagram and LinkedIn, providing a four-part answer that covers what you need to know about the future of Google Ads. She explores the convergence of...
2025-01-0211 minppc.zone | New Perspectives and Insights for Digital Marketers#35 In The Zone with Jyll Saskin Gales & Tomasz Abbott-WieczorekWhat do you get when you put two Google Ads experts, course creators and content creators together? An in-depth, honest, unedited conversation covering Google Ads, running a business, and more.
Join Jyll Saskin Gales, Google Ads Coach and founder of Inside Google Ads, and Tomasz Abbott-Wieczorek, PPC Freelancer and founder of PPC Profit Club, for this conversation. You may think of us as competitors, but we're more interested in being collaborators.
Like this episode? Hate this episode? Let us know on LinkedIn
Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales
2024-12-191h 22Inside Google Ads with Jyll Saskin GalesHow to launch a new product with Google AdsIn this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration.Jyll emphasizes the importance of a two-pronged approach: a search-based strategy targeting relevant keywords, and an audience-based strategy targeting specific customer profiles. She also highlights the crucial role of compelling ad copy and helpful content in attracting your ideal customer.You can get podcast...
2024-11-2807 minInside Google Ads with Jyll Saskin GalesWill Maximize Conversions bidding inflate my CPCs?It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of conversions, ROAS, or customer acquisition cost.Key Smart Bidding topics discussed:Manual bidding vs. Smart Bidding for brand search campaignsMaximize Conversions bidding for new Google Ads campaignsTarget impression share bid strategy: is it Smart?Plus, be sure to stay tuned 'til the end of...
2024-11-1410 minInside Google Ads with Jyll Saskin GalesShould you run Search and Performance Max together?Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together.We're talking about:Search & Performance Max: Power Pair?Search & Retargeting: Is RLSA still a valid Google Ads strategy?Impression Share & Budget: How to increase or decrease visibilityTune in for your weekly dose of Google Ads strategy, tactics and tips from a Google Ads coach and ex-Googler. Plus, stay tuned until the end of the episode for...
2024-11-0713 minInside Google Ads with Jyll Saskin GalesShould you use micro-conversions in Google Ads?What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions!In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like:What are micro-conversions?Why do micro-conversions matter?How to use micro-conversions to improve Google Ads performance?Do you need to convince clients it's okay to use micro-conversions?When should you remove micro-conversions?What are Enhanced Conversions?Should you use Enhanced Conversion?Tune in to learn everything you need to know about micro-conversions in Google...
2024-10-2413 minInside Google Ads with Jyll Saskin GalesWhen is high click-through rate (CTR) a bad thing in Google Ads?Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions to help you navigate your way through them.She addresses your questions on topics such as hidden search terms, red flags with CTR and CPC metrics, and how to effectively turn your Quality Score into optimizations.Tune in to learn how to optimize your search campaigns and avoid common pitfalls in Google...
2024-10-1713 minInside Google Ads with Jyll Saskin GalesDoes Performance Max work for lead gen?Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses. We'll discuss:Key requirements for Performance Max success in lead generationHow to use value-based bidding to optimize for lead qualityTips on tracking and managing lead form submissionsStrategies to improve your overall lead generation efforts with Google AdsBe sure to stay tuned until the end of the episode for a new Insider Challenge!You can get episode transcripts delivered to y...
2024-10-1010 minInside Google Ads with Jyll Saskin GalesAre Display ads worth it in Google Ads?Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget.She covers common complaints with Display campaigns and how to combat them, including spammy placements, fake leads and retargeting strategies. Tune in to discover if Display ads are truly worth your investment and learn how to optimize your ad strategy for success.Topics discussed include:- What are Display campaigns?...
2024-09-2618 minInside Google Ads with Jyll Saskin GalesDo single keyword ad groups (SKAGs) still work in Google Ads?It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your Google Ads strategy. Plus, Jyll shares her top tips for spying on your competitors' keywords, including her unique indirect competitor targeting strategy.Topics discussed in this episode include:The pros and cons of SKAGsThe importance of exact match keywordsHow to...
2024-09-1212 minInside Google Ads with Jyll Saskin GalesWhat is Demand Gen in Google Ads?Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google."Topics discussed in this episode include:What are Demand Gen campaigns and how do they differ from other campaign types?Which businesses can benefit from Demand Gen campaigns?Does targeting get too specific with signed-in users in Demand Gen campaigns?How to track your Gmail ad performance in Demand Gen campaigns.Insider...
2024-09-0512 minInside Google Ads with Jyll Saskin GalesIs Manual CPC bidding in Google Ads a mistake?Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads Google Ads coachingWant to get Jyll's expertise w...
2024-07-2511 minInside Google Ads with Jyll Saskin GalesWhat settings should I use for my Google Ads campaigns?Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world examples to help you pick the right one for your business (hint: it's probably DDA!)You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads
2024-07-1816 minInside Google Ads with Jyll Saskin GalesCan you layer audiences in Google Ads?Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try your hand at a new Insider Challenge at the end of the episode!In Episode 24, you’ll learn about:How audience layering works in Google Ads.How to create combined segments to target users who m...
2024-07-1109 minInside Google Ads with Jyll Saskin GalesHow do I get started in Google Ads?Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learning resources available, including Jyll's beginner-friendly courses. Jyll also reveals the answer to last week's insider challenge, clarifying the different character requirements for headlines in Google Ads.Key Topics:Do you need a website to...
2024-06-2709 minInside Google Ads with Jyll Saskin GalesHow often should you update your Google Ads?Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets.Plus, don't miss the Insider Challenge at the end of the episode - answer correctly, and you could win 1 free monthly of access to Jyll's Inside Google Ads membership program.You can get episode transcripts delivered to your inbox...
2024-06-2017 minInside Google Ads with Jyll Saskin GalesDoes Impression Share matter in Google Ads?Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your campaigns. She also debunks some common misconceptions about Impression Share, based on questions YOU'VE asked her on social media.Key Topics:What is Impression Share?What are the different types of Impression Share?How is Impression Share calculated...
2024-06-1313 minInside Google Ads with Jyll Saskin GalesDo I need to run a Brand campaign in Google Ads?Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand campaigns and share some real-world examples.In Episode 19, you'll learn:- What are Brand campaigns in Google Ads?- Why should you run a Brand campaign?- How to set up...
2024-06-0613 minInside Google Ads with Jyll Saskin GalesWhat is a good ROAS in Google Ads?Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting realistic goals. You'll also learn the difference between reach and efficiency metrics, why impression share isn't everything, and how to analyze click-through rates and conversion rates to measure campaign success.Topics Covered:- How to determine a good ROAS for your...
2024-05-3015 minInside Google Ads with Jyll Saskin GalesWhy are my Google Ads spending more than my budget?In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight.Learn the key differences between your daily and monthly spending limits, and how changing your budget mid-month affects your remaining spend. Jyll also clarifies the concept of served vs. billed cost – you'll love this one!Key Topics Covered:Daily vs. Monthly Spending Limits in Google AdsHow Changing Budgets Affects Your SpendingThe Difference Between Served Cost and Billed CostWhy You Might Not Be Billed fo...
2024-05-1613 minInside Google Ads with Jyll Saskin GalesShould you use Maximize Conversions bidding?Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads.In this episode, based on follower questions from TikTok, Instagram and YouTube, Jyll covers:The benefits of Maximize Conversions Bidding, even for small businessesWhy Maximize Conversions might be a better choice than Maximize Clicks, even for beginnersWhen to consider switching from Maximize Conversions to Target CPA or Target ROAS BiddingAs an added bonus, this episode also includes a new Insider Challenge to test your Google Ads skills on real-world problem solving.Tune...
2024-05-0912 minInside Google Ads with Jyll Saskin GalesWhich keyword match type is best in Google Ads?Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone!In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns.Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok about Broad Match with Smart Bidding, and Yhlbill and aprilrainbolt on TikTok & Threads about negative keywords in brand campaigns.Learn how to adapt your keyword strategy in a world where "Exact Match" isn't quite...
2024-05-0215 minInside Google Ads with Jyll Saskin GalesHow do I get a job after the Google Ads certifications?Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners like YOU, including:"Which Google Ads certifications should I take first?""How do I land a job after getting certified?""How should I price my Google Ads services as a freelancer?"Jyll breaks down the free Google Skillshop certifications, the best way to complement them for practical experience, and the different paths you can take in the Google Ads world - from agencies to freelancing.
2024-04-2513 minInside Google Ads with Jyll Saskin GalesSpecial Episode: Rapid-fire RedditIn this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from the wild west of online discussions, Reddit!Get ready for a rapid-fire session covering 10 essential PPC topics, including:Conquering competitor searches (without getting flagged!)Best practices for keyword match typesWhen to exclude branded keywordsThe truth about Quality ScoreBudget mysteries solved (including why your daily spend might fluctuate)Maximizing performance within a set budget (hint: it's all about the bid strategy)Turning off Auto-Apply RecommendationsThe future of Remarketing Ads (spoiler alert: it's not all do...
2024-04-1823 minInside Google Ads with Jyll Saskin GalesWill better Ad Strength get me better results?In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance.Listen in as Jyll answers questions from:Auto Lease 1135 on YouTube: Ad Strength vs. Quality Score?A YouTube user who wonders why pinning a headline lowers Ad Strength.James Talbot on TikTok: Does Quality Score refer to relevance to the search?Jyll explains that Ad Strength is a good practice indicator, but...
2024-04-1115 minInside Google Ads with Jyll Saskin GalesCan you make my Google Ads perform better?Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questions to turn you into a PPC problem solving pro.Listen in as Jyll helps:Matinmashayekhe1746 on YouTube understand why their bid strategy is showing as "Eligible (Limited)" and what to do about itAnother question from Matinmashayekhe1746 about a sudden drop in clicks after just an hour (and why you should avoid obsessing over hourly data!)West Ben G on TikTok, who's getting leads but Google Ads isn't recording the conversions (and...
2024-04-0409 minInside Google Ads with Jyll Saskin GalesHow do you use custom segments in Google Ads?In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting.This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, highlighting their unique advantages in YouTube and Demand Gen campaigns, and pointing out the subtle differences when used in Display campaigns.Next, Ideal Home Offer inquires, "How do you use combined segments for YouTube ads?" Jyll shares...
2024-03-2809 minInside Google Ads with Jyll Saskin GalesWhat is your CPC going to be?In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal. Zeeshan inquires about estimating CPC for new campaigns, to which Jyll recommends utilizing - what else? - Keyword Planner, sharing a few tips for using it effectively.Motivation & Mindset asks about using competitors' websites for keyword research, so Jyll outlines her "indirect competitor targeting" strategy as a cost-effective campaign tactic. Lastly, Young Wellz's confusion about Keyword Planner metrics leads Jyll to differentiate between Keyword Planner, Performance Planner...
2024-03-2108 minInside Google Ads with Jyll Saskin GalesWhat should you do if your campaign is limited by budget?In Episode 7 of the Inside Google Ads podcast, Jyll Saskin Gales tackles the challenge of budget optimization in Google Ads campaigns.She addresses questions from Raman Virk 8568 via YouTube on managing campaigns with budget constraints, Hello Mr Cat via TikTok on determining the right ad budget, and Noufel Saeed via TikTok on handling high CPCs in competitive niches. Whether you're wrestling with how to allocate a small budget across a broad campaign or looking for ways to improve the efficiency of your ad spend, this episode is packed with valuable advice.You...
2024-03-1409 minInside Google Ads with Jyll Saskin GalesHow can you stop getting spam leads from Google Ads?In this episode of Inside Google Ads, Jyll Saskin Gales, a seasoned expert who has worked with more than 10,000 Google Ads accounts, dives into the intricate world of lead generation through Google Ads. This episode is a goldmine for businesses aiming to sharpen their lead gen strategies, as Jyll tackles common challenges and offers concrete solutions.The episode kicks off with an anonymous listener's problem concerning spam responses to a renovation company's Google Ads. Jyll clarifies that what appears as spam are actually real people responding based on the targeted keywords, albeit with intentions contrary to the...
2024-03-0711 minInside Google Ads with Jyll Saskin GalesShould you run Performance Max campaigns?In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clients, Jyll brings valuable perspectives to listeners, aiming to clarify the best campaign choices for different business needs.First, Brandon on TikTok asks whether businesses should adopt Performance Max campaigns or stick with Standard Shopping or Search campaigns. Jyll offers a detailed comparison, suggesting scenarios where each could be advantageous.
2024-02-2912 minInside Google Ads with Jyll Saskin GalesWhich is better for conversion tracking: Google Analytics 4 or Google Tag Manager?It's time to implement effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance.Zeeshan from TikTok kicks off by asking about the preferred method for Conversion Tracking: Google Analytics 4 (GA4) or Google Tag Manager (GTM). Jyll breaks down the pros and cons of each, highlighting the crucial considerations for optimal conversion tracking before providing her recommendation.Sauna Suites...
2024-02-2212 minInside Google Ads with Jyll Saskin GalesWhy are your Google Ads showing outside your target location?Join Jyll Saskin Gales in the latest episode of Inside Google Ads as she tackles the perplexing issue of Google Ads displaying outside your intended target location. With over a decade of Google Ads experience, Jyll brings a wealth of knowledge to answer three burning questions sourced from her social media community.The episode kicks off with Nasim's query about location settings. Jyll explains the nuances of Presence versus Presence or Interest, emphasizing the importance of checking campaign-level settings to ensure precise targeting. Uncover the reasons why conversions might still be coming from outside your target location...
2024-02-1511 minInside Google Ads with Jyll Saskin GalesCan you get super specific with your Google Ads targeting?In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three questions sourced from her social media community.The episode kicks off with a question from Jean-Claude, who seeks insights on how to reach people who have visited specific websites. Jyll discusses Google Ads custom segments, providing step-by-step guidance on creating targeted ads based on...
2024-02-0812 minInside Google Ads with Jyll Saskin GalesWhich bid strategy should you choose in Google Ads?In the first episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into the intricacies of bidding strategies within Google Ads. Drawing on her wealth of knowledge and expertise, Jyll addresses three burning questions sourced from her active social media community.The episode kicks off with a query from a TikTok user named Zack, who wonders whether to opt for a Maximize Conversions bid strategy or stick to a fixed cost per click (CPC). Jyll discusses manual CPC bidding and advocates for...
2024-02-0112 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone November 2022 | “Creating value with PPC” hosted by Jyll Saskin GalesCreating value with PPC - a live panel featuring our speakers from episodes 13-15.
To see more from this event, visit https://ppc.zone/events/ppc-zone-november-2022
Speakers:
Verónica Ruiz is a digital marketing consultant with nearly 11 years of experience. You can find her on Twitter @verorumor
Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. You can find him on LinkedIn
Anu Adegbola has over 12 years of Pai...
2022-11-0919 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone November 2022 | “Creating value with PPC” hosted by Jyll Saskin GalesCreating value with PPC - a live panel featuring our speakers from episodes 13-15.To see more from this event, visit https://ppc.zone/events/ppc-zone-november-2022 Speakers:Verónica Ruiz is a digital marketing consultant with nearly 11 years of experience. You can find her on Twitter @verorumorWill Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. You can find him on LinkedInAnu Adegbola has over 12 years of P...
2022-11-0919 min