Shows
The Ophthalmology Experience with Guido PiquetKade Wilcox: How Practices Win More Patients Through Better Follow UpIn this episode, Kade Wilcox, CEO of Boost Patients, joins Guido Piquet to break down why most practices don’t have a marketing problem, but a follow up problem. He talks about speed to lead, joyful persistence, and the blind spots uncovered after mystery shopping hundreds of clinics, giving a clear look at what really drives patient conversion.Connect with Kade Wilcox: https://www.linkedin.com/in/kadewilcox/THIS EPISODE IS BROUGHT TO YOU BY:Boost Patients | Convert More Modern Vision Correction & Cataract Leads Into Patients | https://www.bo...
2025-11-2138 min
Full Price AthleteEdgar Lozoya’s 93-Hour Moab 240 FinishKade Wilcox reunites with Edgar Lozoya for a full Moab 240 recap—93:13 of rain, mud, and relentless forward motion. Edgar breaks down a conservative first 100 miles, the crew-access change that kept him solo until mile 114, and how short, strategic sleeps and steady nutrition kept him in the fight. He also shares the night lows with hallucinations, the gear that saved his race, and why power-hiking practice matters more than you think. Finish time: 93:13 in brutal rain/mudSolo to mile 114 (crew access change)Night lows: sleepiness, hallucinations, group pacing boostsFuel: ~50g carbs/hour + real food at aidTraining lesson: more incline/st...
2025-10-3036 min
UNSTUCK AND ALIVEThe Best Thing That Happened To Me | Kade WilcoxKade is a serial entrepreneur who goes after big things and is always ready to start something new. Running ultramarathons, mentoring and fellowshipping with other men, he's impactful, ambitious, and generous. We talk about his involvement in ministry and business, and some of the most important lessons he learned in losing it all. He shares the beauty that came from losing a “kingdom” he thought he was building and how that has shaped him.
2025-10-291h 01Full Price AthleteRunning Pain vs Injury with Kameron HarderKade Wilcox sits down with sports PT and strength coach Kameron “Kam” Harder to unpack what truly makes runners resilient—simple, consistent work done over time. Kam shares takeaways from finishing Cocodona 250 (and attempting another 100), how that experience boosted his confidence, and why most runners don’t need complexity to get stronger.They dive into practical coaching: heavy, low-rep fundamentals (think 4×5 squats/deadlifts/lunges), the 4/10 pain rule for training through non-structural pain, and smart ways to address plantar fasciitis through mobility and foot motor control. Kam also outlines a mindset that avoids catastrophizing and keeps you moving forward—e...
2025-10-2346 minFull Price AthleteOvercoming Injury: A Relatable Personal UpdateKade Wilcox shares a personal injury update regarding his ongoing struggle with plantar fasciitis. He reflects on the challenges of maintaining motivation and purpose during recovery, the importance of consistency in training, and the lessons learned from taking running for granted. Kade emphasizes the need for a supportive community and encourages listeners to connect and share their own experiences.----Patreon | BtS Building BorderlandsBorderlands.cc | Podcast NetworkSign up: analog*Borderlands [new]letter Hyperlyte Hotline - RUNMORE649 (786.667.3649)Wylder is now available on iOS + Android.______________RUNNING GEARNaked Running...
2025-10-1606 minFull Price AthleteConquering Cocadona 250 + Moab 240 with Bear LeeKade Wilcox interviews ultra-runner Bear Lee about his experiences and lessons learned from running ultra-marathons, including the Cocodona 250 and his upcoming Moab 240. Bear shares insights into his training approach, the mental and physical challenges of ultra-running, and the importance of having a supportive team. He also discusses his favorite gear and strategies for overcoming low moments during races.Peace and direction through endurance sports.Training should mimic race conditions.A supportive team is crucial for success.Bear's mantra: 'Stay within the mile'Gear game changersBear uses Alpine Armor products to prevent blisters and chafingPresented...
2025-10-0832 minFull Price AthleteDialing Nutrition, Gratitude, and Sleep | Moab 240 RedemptionIn this episode Kade Wilcox sits down with ultrarunner David Theriot, who turned a tough DNF at the 2023 Moab 240 into a 99-hour redemption run the very next year. David shares what changed—simple but game-changing nutrition adjustments, the mindset of “complete, not compete,” and a practice of gratitude every 10 miles that carried him through the lows. From Western States to Tahoe 200, and now setting sights on Bigfoot, David brings both practical wisdom and hard-earned perspective on what it really takes to go the distance.More David: Podcast | Web----Patreon | BtS Bui...
2025-09-2643 min
Borderlands Trail (+ Ultra) RunningTaylor Spike | Long Trail Running VeteranJosh Rosenthal, Taylor Spike, and Kade Wilcox dig in on the heart and act of trail running at big distances. Taylor talks about how he keeps going when he wants to quit.----Patreon | BtS Building BorderlandsBorderlands.cc | Podcast NetworkSign up: analog*Borderlands [new]letter Hyperlyte Hotline - RUNMORE649 (786.667.3649)Wylder is now available on iOS + Android.Salt Lake Foothills Trail Races | 30 May 2026PartnersHyperlyte Liquid Performance - 100g Carbs, 1000mg Sodium, Miles of Dirt______________RUNNING GEARNaked Running Band Path Projects Apparel La Sportive Prodigio Pro ...
2025-09-1850 minFull Price AthleteRunning Through Pain with Joe CorcioneIn this episode of Full Price Athlete with Kade Wilcox, Joe Corcione shares his transformative journey from battling addiction to becoming an ultra-endurance athlete. He discusses the pivotal role of passion in his success, the mental fortitude required for ultra marathons, and the importance of having a purpose greater than the pain. Joe also offers practical advice for aspiring ultra runners, emphasizing the significance of belief and resilience in achieving seemingly impossible goals.----Patreon | BtS Building BorderlandsBorderlands.cc | Podcast NetworkSign up: analog*Borderlands [new]letter Hyperlyte Hotline - RUNMORE649 (786.667.3649)Wylder is now available on iOS +...
2025-09-1650 minBorderlands Trail (+ Ultra) RunningJoe Corcione | The Power of Belief: Achieving the Impossible in Ultra RunningIn this episode of Full Price Athlete with Kade Wilcox, Joe Corcione shares his transformative journey from battling addiction to becoming an ultra-endurance athlete. He discusses the pivotal role of passion in his success, the mental fortitude required for ultra marathons, and the importance of having a purpose greater than the pain. Joe also offers practical advice for aspiring ultra runners, emphasizing the significance of belief and resilience in achieving seemingly impossible goals.----Patreon | BtS Building BorderlandsBorderlands.cc | Podcast NetworkSign up: analog*Borderlands [new]letter Hyperlyte Hotline - RUNMORE649 (786.667.3649)Wylder is now available on iOS +...
2025-09-1650 minFull Price Athlete54 Minutes of 200 Mile Running Wisdom | Wes PlateWes Plate is a seasoned athlete known for completing numerous 200-mile races a documenting them along the way. In this episode, Wes shares his journey with Kade from video editing to ultra running, offering insights into the mental and physical challenges of long-distance races.----Patreon | BtS Building BorderlandsBorderlands.cc | Podcast NetworkSign up: analog*Borderlands [new]letter Hyperlyte Hotline - RUNMORE649 (786.667.3649)Wylder is now available on iOS + Android.______________RUNNING GEARNaked Running Band Path Projects Apparel PODCAST GEAROSMO Pocket 3 Shure MV7 Neewer MS60B
2025-09-1054 minFull Price AthleteI am Not Running Moab 240: My Dream DeferredKade Wilcox is out of Moab 240. He has to defer his 240 mile dream. Find out why in this episode.----Patreon | BtS Building BorderlandsBorderlands.cc | Podcast NetworkSign up: analog*Borderlands [new]letter Hyperlyte Hotline - RUNMORE649 (786.667.3649)Wylder is now available on iOS + Android.______________RUNNING GEARNaked Running Band Path Projects Apparel PODCAST GEAROSMO Pocket 3 Shure MV7 Neewer MS60B
2025-09-0513 minFull Price Athlete200+ Miles: Managing Sleep, Nutrition, + Overcoming Alcohol Addiction | Abraham Bejil + Edgar LazoyaJoin host Kade Wilcox as he delves into the world of ultra running with guests Abraham Bejil and Edgar Lozoya. Discover the journeys of these two athletes as they prepare for the Moab 240, sharing insights on training, overcoming personal challenges, and the dedication required to pursue their passion.Abraham's transition from battling alcohol addiction to becoming an ultra runner and coach. Edgar's journey from a 5K with his son to tackling the Moab 240. The importance of speed work and race compounding in ultra training. Strategies for managing sleep and nutrition during long races. The mental and physical challenges...
2025-09-0439 min
Borderlands Trail (+ Ultra) RunningManaging Sleep, Nutrition, + Overcoming Alcohol Addiction | Abraham Bejil + Edgar LazoyaJoin host Kade Wilcox (Full Price Athlete: spotify | apple) as he delves into the world of ultra running with guests Abraham Bejil and Edgar Lozoya. Discover the journeys of these two athletes as they prepare for the Moab 240, sharing insights on training, overcoming personal challenges, and the dedication required to pursue their passion.Abraham's transition from battling alcohol addiction to becoming an ultra runner and coach. Edgar's journey from a 5K with his son to tackling the Moab 240. The importance of speed work and race compounding in ultra training. Strategies for managing sleep and nutrition during long races...
2025-09-0439 minFull Price AthleteBuilding Mental Strength for Ultrarunning PerformanceKade is looking for insight and tips on mental strength as he prepares for the Moab 240. He's joined by Ben Light, an ultrarunning legend, to talk and think through his preparation to run 5x further than he's ever run before. ----.Borderlands.cc | Podcast NetworkSign up: analog*Borderlands [new]letter Hyperlyte Hotline - RUNMORE649 (786.667.3649)(Wylder is now available on iOS + Android.)PartnersHyperlyte Liquid Performance - 100g Carbs, 1000mg Sodium, Miles of Dirt
2025-08-2044 minFull Price AthleteChallenges, Setbacks in Training: Countdown to Moab 240Kade Wilcox is the host of Full Price Athlete. He's 10 weeks away from running Moab 240. The final gauntlet is a huge training block difficult even for those who run full time. Kade is a business owner, committed husband and father, volunteer, and more. Listen to what Kade is planning to do the final 10 weeks before Moab 240.Subscribe to Full Price Athlete (spotify | apple) on the Borderlands Podcast Network.(Wylder is now available on iOS + Android.)----Borderlands.cc | Instagram
2025-08-0809 minBorderlands Trail (+ Ultra) RunningTraining, Challenges, Setbacks: Countdown to Moab 240 [Full Price Athlete]Kade Wilcox is the host of Full Price Athlete. He's 10 weeks away from running Moab 240. The final gauntlet is a huge training block difficult even for those who run full time. Kade is a business owner, committed husband and father, volunteer, and more. Listen to what Kade is planning to do the final 10 weeks before Moab 240.Subscribe to Full Price Athlete (spotify | apple) on the Borderlands Podcast Network.(Wylder is now available on iOS + Android.)----Borderlands.cc | Instagram
2025-08-0709 minFull Price AthleteUltrarunners Pay Full Price | Nothing is FreeUltrarunners pay full price for everything from gear to race entry fees to travel. But also, we pay the price with our family time and work time. We pay the price of perfection in our personal lives to make room for ultrarunning. Kade Wilcox is joining the podcast creator family that will soon be a formal podcast network. He is preparing for Moab 240 and he's going to bring us along in the journey over the next couple of months. In this episode, get to know Kade as a fellow Full Price Athlete. ---
2025-07-3108 minBorderlands Trail (+ Ultra) RunningUltrarunners Pay Full Price, Nothing's Free [Full Price Runner]Ultrarunners pay full price for everything from gear to race entry fees to travel. But also, we pay the price with our family time and work time. We pay the price of perfection in our personal lives to make room for ultrarunning. Kade Wilcox is joining the podcast creator family that will soon be a formal podcast network. He is preparing for Moab 240 and he's going to bring us along in the journey over the next couple of months. In this episode, get to know Kade as a fellow Full Price Athlete. (Wylder...
2025-07-2108 min
Borderlands Trail (+ Ultra) RunningFrom 50 Miles to Moab 240 with Kade WilcoxKade Wilcox perfectly represents the original audience of Borderlands. Even the name Borderlands means the land between two places - your daily life and your amobitious ultrarunning goals. Kade is spinning a ton of plates, paying full price for gear and jumping from his furthest run of 50 miles to 240 miles. Kade Wilcox is transitioning from 50 miles to Moab 240.Balancing family, work, and training is crucial for ultra runners.Mental toughness is as important as physical training.Visualizing success can enhance performance.Mental reps during training are essential for preparation.(Wylder is now...
2025-06-1238 min
Business Growth MasterClassEp. 33 - Finding Your Business Niche | Kade WilcoxAlbert interviews Kade Wilcox, a serial entrepreneur and CEO of Boost Patients. They discuss Kade's journey through various business ventures, the importance of self-awareness in entrepreneurship, and the strategies he employs to grow revenue and build effective teams.
2025-05-0851 min
The Patient Conversion PodcastUnlock Leadership Strategies for Thriving PracticesIn this episode, Hannah Lytle, VP of Product at 728 Group, shares how leadership development, delegation, and team training drive growth. Learn how long-term partnerships and consistent check-ins help practices scale, empower teams, and build a competitive edge.
Connect with Hannah:
FREE Team Performance Assessment: https://training.728group.com/home-8656
728 Group Website: https://728group.com/
THIS EPISODE IS BROUGHT TO YOU BY:
Boost Patients | Convert More Refractive Leads Into Patients | https://www.boostpatients.com
Boost follows up with your Ne...
2024-11-1325 minThe Patient Conversion PodcastJoyful Persistence - Your Competitive Advantage to More Patients
Stop losing patients before they even walk through your doors.
This webinar dives into the transformative power of persistent follow-up, busting myths like "we're following up enough" and "I don't want to spam patients."
With actionable tips and real-world examples, you'll learn how consistent, personalized follow-up can boost conversions and revenue—no extra ad spend required.
Perfect for practice managers and surgeons ready to turn lead leaks into patient gains!
THIS WEBINAR IS BROUGHT TO YOU BY:
Boost Patients | Convert More Refractive Le...
2024-11-1122 minThe Patient Conversion PodcastBuilding a Bariatric Practice: From Patient Engagement to Operational SuccessIn this episode of the Patient Conversion Podcast, I spoke with Dr. Betsy Dovec and Hannah from Body by Bariatrics about building a thriving bariatric practice, patient engagement, and the realities of healthcare entrepreneurship.
You can connect with them here: https://bodybybariatrics.com/meet-the-team/
2024-11-0432 minThe Patient Conversion PodcastNavigating Private Equity Partnerships in HealthcareIn this episode of The Patient Conversion Podcast with Jeff from ModMed, we dive into the evolving role of private equity in healthcare. Tune in as he shares valuable insights on the pros and cons for physician practices, the steps to evaluate potential partners, and how to maintain practice culture during a transition.
You can connect with Jeff on LinkedIn here: https://www.linkedin.com/in/jeff-freedman-b905884/
Check out their website as well:
https://www.modmed.com/enterprise/
2024-10-2840 minThe Patient Conversion PodcastOptimizing Clinic Workflows for Patient SatisfactionNew Podcast Episode!
This week on the Patient Conversion Podcast, I spoke with Catherine Kyle, founder of Anchor Consulting, about business growth and patient experience in medical practices.
Here’s what you’ll learn:
-Clear systems and processes to streamline clinic operations
-Strong management structures that transform patient and staff experience
-How to address operational pain points that may be holding your clinic back
Whether it’s staff retention, patient care, or profitability, Catherine’s tips are...
2024-10-2131 minThe Patient Conversion PodcastSpeed To LeadIn the webinar, we discussed how faster follow-ups can help you:
Turn more leads into booked consultations
Gain a competitive edge by responding within 5 minutes
Set up systems to capture potential patients, even after hours
These strategies can make a real difference in converting more inquiries into new patients for your practice.
2024-10-1627 minThe Patient Conversion PodcastMastering Lead Follow-Up for Clinic GrowthIn this episode of The Patient Conversion Podcast, Carol-Anne from ZEISS shares actionable strategies for improving lead follow-up and patient conversion. She emphasizes the importance of timely responses and personalized engagement to turn potential leads into patients and drive significant clinic growth.
You can connect with Carol-Anne on LinkedIn here: https://www.linkedin.com/in/carol-anne-poursaied-25960036/
Check out the report and webinar from ZEISS here: https://www.zeiss.com/meditec/us/c/journey-to-smile.html
2024-09-1233 minThe Patient Conversion PodcastHow to Boost Your New Patient Consults By 30%In this audio version of our September 3rd webinar with Glacial Multimedia, titled "How to Boost Your New Patient Consults by 30%", Kade Wilcox, CEO of Boost Patients, and Michael Dekowski, CEO of Glacial Multimedia, dive into essential strategies to grow your practice in 2024.
To access the full webinar replay and slides, head to our video replay here: [link].
2024-09-1048 minThe Patient Conversion PodcastWhy Clinics Can't Manage Patient Follow UpIn this episode, Matty McLain and Kade Wilcox discuss the critical role of effective follow-up in private practice clinics.
They address issues like overwhelmed staff and inadequate systems, explaining how Boost leverages AI and multi-channel communication to improve patient engagement and conversion.
Clinics using Boost have reported significant increases in procedure volume and lead management efficiency.
2024-05-2319 min
Benched with Dalton Chandler, Fisher Perry, Luke BowmanMontana Boyz Kaleb Winterburn & Kade Wilcox Join us on the BenchAfter last week's conversation with Mark Estes, Montana Boyz Kaleb and Kade join us on Benched! Why did they leave Montana? Why Nashville? And what do they think about The Montana Boyz lives changing since Mark hard launched his relationship with Kristen Cavallari. How do they really feel about being thrown into the spotlight and is there any jealousy over their new found fame? Get answers to all these questions plus hear hilarious conversations between the boys on this week's episode of Benched. Make sure to share and subscribe so you don’t miss weekly episodes of Benc...
2024-04-0546 min
The Patient Conversion PodcastRemoving Fear from the Patient ExperienceJessica Martin is the owner of Martin Management Consulting and co-owner of Martin Dental, a successful dental spa in Eau Claire, WI.
She is a licensed school psychologist who helps medical professionals understand why patients feel anxious or fear at the dentist and other medical appointments and has created strategies for dental offices to remove some of the most common barriers to dental care.
In this episode, we will discuss:
Where in a practice nervousness can be created
How expensive patient fear can be to the practice
A couple real examples of h...
2024-01-0823 min
The Patient Conversion PodcastWhat Can Clinics Learn from Chik Fil A?In this short episode I summarize how Chik Fil A generates 3x the profit of McDonald's while selling 1/4 fewer items on their menu.
Chik Fil A has been slowly (and quickly) getting better and better for 70 years.
Enjoy!
2023-12-2005 min
The Patient Conversion PodcastWhat Your Marketing Must HaveIn this episode I interview Carl White.
Carl is the Principal of MarketVisory Group. He has spent his career developing marketing systems for healthcare companies in very competitive markets.
We discuss:
Points of Differentiation for your Clinic
Marketing Order of Operations
The top 3 Things Your Marketing Must Include
You can find Carl at https://marketvisorygroup.com/.
2023-11-3021 min
The Patient Conversion PodcastWhy You Need a PodcastEva Sheie, Founder and Podcast Producer of The Axis, talks about her incredible journey in marketing and why she believes podcasting is a major competitive advantage in today's healthcare industry.
You can read more about Eva and The Axis at https://www.theaxis.io/.
2023-11-0318 min
The Patient Conversion PodcastThe Last Patient Coordinator You Will HireHow to Get a Steady Stream of New Patients using AI and Outsourced Lead Follow Up.
Listen to this webinar co-hosted with our friends from Practis as we dive into the secrets of maximizing patient conversions and streamlining your healthcare practices' operations.
2023-10-2148 min
The Patient Conversion PodcastMSOs: Pros and Cons for DoctorsAttorney Ericka Adler leads the healthcare division at the law firm Roetzel and Associates. Roetzel currently represents 10,000 healthcare professionals.
Join us as we talk about the complex relationship between doctors and MSOs (Management Service Organizations), examining both the advantages that come with streamlined operations and the concerns surrounding potential loss of autonomy.
2023-10-1919 min
The Patient Conversion PodcastWhat's the Goal with Your Marketing?On this episode I talk to John Pettrone, President at Practis.
Practis is a full service digital marketing agency that works with thousands of healthcare providers across the US. We talk about the best question to ask in regards to your marketing, and how often you should launch a new website.
You can get a practice growth assessment at practis.com/boost
2023-10-0517 min
The Patient Conversion PodcastThe Creative Video PlaybookMilan Kowalewski is a marketing consultant & strategist that helps aesthetic & cosmetic providers take their business to the next level with smart design, sound advice, & creative video.
On this episode, we talk about his 4-step creation process in working with clients:
Create
Edit
Enhance
Distribute
Join us as we dive into his playbook and realize the impact of creative videos playing a pivotal role in healthcare clinics' success by increasing engagement, building trust, educating the audience, and promoting their services effectively in a visually appealing and emotionally engaging manner.
2023-09-2122 minThe Patient Conversion Podcast3 Things to Grow Profit TodayThe market is obviously shifting.
If I had six minutes to recommend a few actions you could take, immediately, to shrink your expenses (and grow your profit), here they are.
This is not earth shattering (though you may not have considered the first two) but they are fairly easy to implement and they could mean hundreds of thousands of dollars in profit.
2023-06-2206 minThe Patient Conversion PodcastWhy Patients No-show and CancelPatient No-shows and last minute cancellations are one of the most expensive problems that can plague a clinic.
It can cost hundreds of thousands of dollars per year in lost surgical volume and open time blocks in the schedule.
Larry Guzzardo has built a career helping medical clinics around the country fix this problem.
On this episode we talk about:
Why patients no-show their appointments
How to increase patient commitment
The mindset change that needs to happen for clinics
2023-03-2732 min
The Businessology ShowHow to Successfully Experience Failure with Kade Wilcox2022 was a rough year for Kade Wilcox. The owner and CEO of a 50-person marketing agency had to cope with the consequences and fallout of losing that business. On this episode of The Businessology Show, Kade speaks honestly about the difficulties of failure, the lessons learned, and the signs that pointed to the fall of his once-successful agency. Listen as Kade shares how leaning on a trustworthy coach helped him push through failure and launch his new agency, Flatland.
2023-03-151h 06
The Patient Conversion PodcastMelanie Goes to Mexico (because of a phone call)Listen as I interview my friend Melanie about why she chose to fly to Mexico for bariatric surgery.
At Boost, we don't think any clinic should compete with Mexico. The price war is a race to the bottom that you don't want to win. BUT, if you are going to differentiate yourself, you have to provide a different experience for your patient leads.
We talk about the patient experience, taking care of patient leads, and the biggest "lever" for clinics to pull if they want to see more patients.
2023-01-2713 min
The Patient Conversion PodcastA Clinic Saved $100,000 Doing ThisLet me be the first to say... talking about credit card transactions feels boring and most credit card processors seem sketchy. But last year I interviewed Dave for the first time. Dave Iava is the COO of Pair Payments. The focus of Pair is eliminating credit card fees for companies.
Recently, one of our Boost clients switched to Pair Payments. They saved $7,800 in credit card transaction fees in the first month. That's just a few dollars shy of $100,000 per year.
Check out this episode to hear more.
If this episode piqued your interest, Dave...
2022-12-2611 min
The Patient Conversion PodcastAutomation 101On this episode of the Boost Podcast, Jonah Selner joins Matty to talk about marketing automation and where the future of private practice marketing is headed.
They discuss:
-The definition of marketing automation
-Ethical and effective marketing automation
-How Boost uses automation to help private practices grow
2022-11-2313 min
The Patient Conversion PodcastSelling a Private Practice with Ericka AdlerOn this episode of the Boost Podcast, Attorney Ericka Adler, joins Matty to talk about health law. Ericka does a TON of work with mergers, sales, and acquisitions of healthcare entities and has extensive experience in completing transactions with private equity (MSOs!), hospitals, and other third parties.
They discuss:
-Mergers and Acquisitions of Medical Practices
-What to Consider Before Selling Your Practice
-How to "Get your house in order" Before Selling
Check out Ericka's podcast, HealthLaw HotSpot.
2022-10-3129 min
The Patient Conversion PodcastBLISCare - Insurance to Cover Complications with Suzanne BaekeIn this episode, Matty interviews Suzanne Baeke from BLISCare. For over 15 years, BLISCare has been offering surgical complication protection.
They discuss:
how complication insurance secures the surgeon's original profit
what determines the cost of coverage per case
an overview of coverage options
2022-10-0711 min
The Patient Conversion PodcastWhy Patients Buy, The Problem (Part 2)Research shows that problems get our attention and lead us to action much more effectively than solutions do.
Yet, most of us don't talk about problems when marketing to new patients.
We only talk about solutions.
This is likely the most expensive issue in medical marketing.
2022-09-2112 min
The Patient Conversion PodcastWhy Patients Buy and Why They Don'tJonah and Matty discuss a classic marketing book by Sean D'Souza called The Brain Audit. The book explains how the brain processes information and gives great insight into why patients "buy" or not.
In this episode Matty and Jonah talk about:
How the book "The Brain Audit" can apply to bariatrics
Why so many bariatric patients "slip through the cracks" along the journey
2022-09-0607 min
The Patient Conversion PodcastLook for Broken ProcessIn this episode, Don Thompson talks about managing a bariatric clinic with 3 surgeons and 24 staff members.
We discuss a few of the reports he keeps an eye on to keep the O.R. full and the clinic running on all cylinders.
2022-08-1917 minThe Patient Conversion PodcastAll Leads are Not EqualIn this episode, Matty and Jonah talk about the philosophy Boost has for bariatric lead generation and lead nurturing.
We cover:
-Why you should NOT go after every lead
-How to use automation to sift out the best leads
-How automation can lead to happier staff and a full clinic
2022-08-0212 min
The Patient Conversion PodcastOutsourcing Insurance VerificationVerifying patient benefits can be a pain. Not only does it require extra staff, but if it's not done quickly you can lose surgical volume.
In this episode, Jonah talks to Ben Kocaj about the solution he's built for bariatric benefits verification.
2022-07-0719 min
The Patient Conversion PodcastThe Future of Independent PracticeThere's been a lot of talk lately about private equity, venture capital and what the future looks like for independent practice. On this episode, I talk to Kate Othus, CEO of Health Professionals Alliance (HPA).
Unlike most organizations, which seek to own or control practices, HPA is on a mission to preserve independence in healthcare. Doctors in private practice join HPA as a member, which brings buying power, industry leverage, organization, and greater efficiencies, without selling or giving up autonomy in how you treat patients or run your business.
Y...
2022-05-1112 min
The Patient Conversion PodcastThe missing piece (why patients decide to have surgery)My first car was a 1984 Honda Accord. You could probably find one today for $1,000.
And then there's a Lamborghini Veneno. Price is $4 million.
Both of these cars could get you to the store and back, right?
So if they do basically the same thing, why on earth would someone pay an extra $3,999,000? The answer to that question gives us insight into every bariatric clinic on the planet. What makes patients choose you?
There are a few potential reasons. But there's only one that matters most of all.
Emotion
2022-05-0505 minThe Patient Conversion PodcastBariatrics and Business Planning with Dr. Sunil BhoyrulIf you are like most private practice surgeons, you didn't get much training on how to craft a working business plan.
On this episode, Dr. Sunil Bhoyrul joins me to talk about:
Why consultants are the real c-word
Having $60,000 per year embezzled from his practice
Why the surgeon must learn financials in order to grow
Dr. Sunil Bhoyrul is the Chief of Surgery at Olde Del Mar Surgical.
Dr. Bhoyrul completed his undergraduate and medical school at the University of Aberdeen in Scotland. He then began his surgical training in Lon...
2022-04-2317 min
The Dylan Young ShowS1, Ep7 - A Literal ROCKSTAR with a Camera w/ Kade Wilcox - 4.15.22On this episode Dylan is joined by guest Kade Wilcox (friend of Dylan and photographer/videographer for Giovanne & the Hired Guns (band)). Dylan asks Kade several questions about life as a photographer/videographer for a band out on the road. The also talk a little bit about camera equipment. To contact Dylan and for sending questions (text or voice memos (preferred)), send email to: thedylanyoungshow@gmail.com Be sure to SUBSCRIBE and turn notifications ON!KADE WILCOX on INSTAGRAM: https://www.instagram.com/kmacproductions/
2022-04-161h 03The Patient Conversion PodcastRunning on Time and Buying AssetsThis short episode is an interview with one of my best friends, Dr. Dagley.
aka "Dag"
aka "The Dagger"
We talk about:
Running clinic on time
Not working on Fridays
Investing as a physician
2022-02-2224 minThe Patient Conversion PodcastRecruiting Employees in This MarketRecruiting great people is painfully challenging right now.
In this episode, Jonah and Matty talk to Robyn Reis, a professional recruiter and coach in the dental industry.
We talk about:
Hiring employees for clinics around the country
The things you can do to drastically improve hiring process
The future of hiring
2022-02-0534 minThe Patient Conversion PodcastPut $60,000 in Your PocketMore and more small companies are passing credit card fees back to the customer (and the customer is okay with it!).
I interview David about how his company helps businesses be more profitable by avoiding credit card fees.
This seems like the future in medicine.
2022-01-2014 minThe Patient Conversion PodcastTop Website MistakesYour bariatric website should function like a full time 24/7 salesperson who never sleeps (and doesn't leave their tuna and rye in the break room fridge to get stale and moldy).
Many of our clients aren't getting the full value from their site. There are several reasons why.
Jonah sits down with Loryn Lyle, founder of SILVR Agency, and talks about the questions every clinic should ask about their website's performance.
2022-01-1727 min
The Patient Conversion PodcastWhat is ransomware and why is it such a big deal?Dr. Lorne Lavine is a cybersecurity expert.
He explains how the threat of malware and ransomware attacks have become more commonplace for medical clinics. It is estimated that 30% of medical practices have dealt with some sort of malware incident.
Attacks like these can cripple a clinic or hospital system. Dr. Lavine describes a few steps you can take to protect your business and your data.
2021-12-1122 minThe Patient Conversion PodcastBariatric Marketing - What's Most Important?Jonah and Matty talk about their "order of operations" for growing bariatric patient volume. They cover how to build the patient funnel and talk Traffic, Leads, and Sales.
2021-09-1032 min
The Patient Conversion PodcastA Growing Practice - Dr. Bernie Hanna, Las Vegas BariatricsThe last year and a half has been quite a ride for Dr. Bernie Hanna. In this episode, we talk about his journey in private practice bariatrics. For 17 years, Dr. Hanna was a solo practice. When he decided it was time to grow, he doubled his staff to 20 people and hired two additional surgeons in just 18 months.
2021-09-0719 minThe Patient Conversion PodcastBariatric Marketing - What's Most Important?Jonah and Matty talk about their "order of operations" for growing bariatric patient volume. They cover how to build the patient funnel and talk Traffic, Leads, and Sales.
2021-09-0734 min
The Patient Conversion PodcastBariatric Marketing - What's Most Important?Jonah and Matty talk about their "order of operations" for growing bariatric patient volume. They cover how to build the patient funnel and talk Traffic, Leads, and Sales.
2021-09-0334 minThe Patient Conversion PodcastLet's Talk Behavioral AssessmentsIn this episode, I talk with Priyanka Pulkur, clinical director at Advantage Point Behavioral. We discuss their service of offering pre-surgical behavioral assessments and the impact that it makes.
2021-08-3112 min
The Patient Conversion PodcastStarting and Running a Surgery CenterMike Grant has journeyed from West Point to Ethicon (bariatric rep) to being the CEO of an Ambulatory Surgery Center. The center he runs is about to perform their 1000th bariatric surgery.
In this episode we talk about:
Getting to 15 doctors operating at the surgery center
Performing sleeves and switches in the ASC
The surprises and hurdles on the way to getting the doors open
2021-08-0423 min
The Kade Wilcox Podcast#8 Taking a second to stop, reflect, and move forward with Kade WilcoxIf you’re really looking to dig your heels into growth, then you have to intentionally stop and reflect on what you’ve learned.
In this episode, Kade goes solo and weighs in on the five most common threads of small business owners he’s noticed from his own experience, as well as what he’s learned from the experiences of others.
Explore all five with Kade, only on this week’s episode of The Kade Wilcox Podcast.
2021-06-3020 min
The Kade Wilcox Podcast#7 “We gamble for a living” with Lacy Cotter VardemanAfter five generations in the same business, is there anything left to learn?
Well, when you’re a woman in a man’s world who happens to be a rancher and cotton farmer whose livelihood depends on nature’s uncontrollables, the short answer is…
Yes.
And the long answer? Well that has a lot to do with resilience, having a business framework AND contingencies, and a skin as tough as the hide of the cattle Lacy Cotter Vardeman raises.
Learn more about the owner of Cotter Key Farms and her one-of-a-kind grit, on...
2021-06-1637 minThe Patient Conversion PodcastSpeaking of Robots - let's talk robotic-assisted bariatric surgeryA really fun episode with Dr. Sachin Kukreja where I ask multiple ignorant questions about using the robot for bariatric surgery.
Quick facts on Dr. Sachin Kukreja:
Med School - University of Texas Health Sciences at San Antonio
General Surgery Training - Rush University Medical Center and Cook County
Minimally Invasive and Bariatric Surgery Fellowship - Medical College of Wisconsin
Fun Fact: he founded the bariatric surgery program at Mount Sinai Hospital in Chicago in 2010 and was the director of Bariatric Surgery at the Dallas VA. In 2016 he was the highest volume Ro...
2021-06-1017 min
The Kade Wilcox Podcast#6 Using your past to influence your future with Rod Martin.Sometimes it takes years.
Years of tinkering with curiosities, revising ideas, and playing with iterations.
Years of wisdom, knowledge, and real-world experience.
Sometimes entrepreneurship doesn’t manifest itself until the timing is just right. And that’s exactly what happened to lifelong businessman, Rod Martin, as he entered the world of entrepreneurship through the acquisition of a local company, Window World of Lubbock.
In this episode, Kade and Rod chat about bringing past lessons into a new venture, baking culture into your operations, and much more.
Listen now only on T...
2021-06-0940 min
The Primitive PodcastLeadership at Primitive - Part 2: Developing and mentoring leaders with Annie Gilbert and Kade WilcoxEvery high-performing company knows at least one fundamental rule:
Profitability and productivity boil down to how thoughtfully you invest in your people.
In this episode, Kade chats with Primitive’s Chief of Staff, Annie, about how to intentionally invest in creating leaders within your company, and the one thing you have to know to ask for if you’re the one being led.
Dive in, ears first, to part two of this mini series, only on The Primitive Podcast.
2021-06-0631 min
The Kade Wilcox Podcast#5 Dress like you want it with Jeremy HamiltonWhat does the way you present yourself say about you?
Whether you’re seeing clients all day, everyday, or speaking to executives in the boardroom, your appearance speaks volumes to the business owner you strive to be.
In this episode, Kade sits down with Jeremy Hamilton, manager and salesman of local Lubbock men’s clothier, H.G. Thrash, and gets real about how one’s presentation shapes their business reality.
2021-06-0225 min
The Kade Wilcox Podcast#4 Systems (not sleaze) with Matty McLainIf you’re an entrepreneur, you might think you have to have BIG goals.
But co-founder of Boost Bariatrics, Matty McLain, disagrees.
In this episode, childhood friend to host Kade Wilcox, and successful entrepreneur, Matty, explains why he believes it’s the systems and processes you put in place, and your dedication to consistently refining them, that breeds success.
Not goals.
Learn more on this episode of The Kade Wilcox Podcast.
2021-05-2656 min
The Primitive PodcastIntroducing the Kade Wilcox PodcastWhile we don't have a new episode of the Primitive podcast this week, we wanted to share a new project host, Kade Wilcox, has been working on. If you’ve been listening to the Primitive Podcast for a while, you know how passionate Kade is about leadership and learning from others. One of his other big passions is small businesses and learning from other small business owners and leaders. So we’ve put together the Kade Wilcox Podcast.
It’s the same interview style you love the Primitive Podcast for but focused on building, leading, and managing small...
2021-05-2342 min
The Kade Wilcox Podcast#3 Digging deep and leveraging strengths with ROI Talent Development.With just over three decades of dedicated knowledge, and talent, industry confidence between the two of them, LeAnne Lagasse and Joy O’Steen of ROI Talent Development were finally ready to jump into the world of entrepreneurship.
But just like many budding business owners, what they envisioned for their future took a back seat when COVID hit.
Learn more about a small business that started just before the world shut down, and what their employee-based business looks like in a post COVID world, only on this episode of The Kade Wilcox Podcast.
2021-05-1952 min
The Kade Wilcox Podcast#2 Being fearless doesn’t mean it’s easy with Dr. Julie HubikDr. Julie Hubik has small business running through her veins. And not only that, she’s married to an entrepreneur herself.
But even with the odds stacked in her favor, Dr. Hubik understands what it means to adapt, overcome, get lean, and overcome some more with the best of them.
Learn more on this episode of The Kade Wilcox Podcast.
2021-05-1229 minThe Patient Conversion PodcastPatient Celebration with Dr. Michael BilofPlenty of clinics have considered throwing a big party for all of their post op patients.
In this episode, Dr. Bilof talks about hosting an annual Celebration where they will have 500 to 600 people show up.
About Dr. Bilof:
Dr. Bilof began his career as a vascular surgeon where he continuously saw chronically ill patients suffering from type 2 diabetes and other medical problems often seen in bariatric patients (high blood pressure, heart disease etc.). As a vascular surgeon, Dr. Bilof was frustrated by his inability to truly alter the course of th...
2021-05-1114 min
The Kade Wilcox Podcast#1 If you're going to struggle, you might as well build something from it with Tanner ThetfordAlways focused on figuring out how to make something better, Tanner Thetford, Owner of Mission Services Companies doesn't like to call himself an entrepreneur but knows what it's like to struggle to make your business succeed.
2021-05-0541 min
2021-04-2200 minThe Patient Conversion PodcastLet’s talk staffingDr. Bo Neichoy talks about growing clinic staff as surgical volume goes from 100 to 850+ bariatric cases per year. Includes: when they hired a full time manager, then a CEO, when they said no to general surgery call, and more.
2021-04-1621 minThe Patient Conversion PodcastNavigating 850 bariatric patients to surgeryJaci Reinbold graduated from the Oklahoma State University on a Saturday. She started her job at a bariatric clinic the following Monday.
She went from receptionist to being a linchpin for the clinic.
In this episode, we dive into how she manages to guide 850 bariatric patients from consult to surgery... by herself... with no expensive software.
We cover:
the tool Jaci uses
what metrics she uses to report to management
how patients flow through this (very efficient) practice
2021-02-2625 min
The Primitive Podcast#37 Part Two: A thoughtful analysis of 2020 and casting a vision for 2021.In the second part of our two-part episode, host Kade Wilcox is joined by Primitive’s own Marketing Manager, Morgan Reneau. In this unique episode Kade finds himself in the hot seat answering, with complete honesty, questions about 2020’s challenges, opportunities, and of course, growth, while also expanding on his vision for the year ahead.
Hear more from Kade in the second part of our two-part special, only on The Primitive Podcast.
2021-01-1729 minThe Primitive Podcast#36 Part One: Reflections and highlights from our first yearIn 2021’s inaugural episode of The Primitive Podcast, host Kade Wilcox whittles down a year’s worth of knowledge and insights into a short list of his most memorable guests, along with the lessons he learned from each of them.
Dive in, ears first, and listen to the first part of a two-part special of The Primitive Podcast.
2021-01-1032 minThe Patient Conversion PodcastGetting to 1,000 bariatric surgeries by Removing Patient Barriers, Texas Laparoscopic ConsultantsGina Ciolli and Bobbie Abuzaid helped TLC go from zero bariatric surgeries to almost 1,000.
They cover:
the one thing that matters most in getting new patients
how to tell the difference in needing to hire another employee VS needing more efficiency
their approach to a "phone room" for new patient calls
2020-12-2322 min
The Patient Conversion Podcast$70,000/month+ in Supplement SalesCan you imagine selling over $70,000 of product per month through your store?
Lauren Armstrong, lead dietitian, explains how to build a program that promotes in-store sales.
2020-12-1716 minThe Patient Conversion PodcastMetrics Matter - Trevor HoppersAs a kid, Trevor memorized all the facts and data from his baseball cards.
Now he's a little obsessed with the metrics of the bariatric clinic he manages in Oklahoma.
Weightwise is a "one stop shop" for bariatrics. With over 20 employees, they provide in house exercise and dietary, psychologist, a full gym, etc.
Drs. Walton and Broussard perform 500 bariatric surgeries per year. In this episode, Trevor talks about the most important numbers he tracks.
2020-12-1121 minThe Patient Conversion PodcastIncreasing Cash Pay Volume - Dr. Bo NeichoyDr. Neichoy with Panhandle Weight Loss Center gives great details about how to attract more self pay bariatric patients.
We cover:
Averaging 750+ bariatric cases per year, 40% cash pay
Adding a third bariatric surgeon to their practice
10% to 15% Medicare
2020-12-0723 min
The Primitive Podcast#10 Kade Wilcox | Get To Know Your HostKade Wilcox is a name that should sound familiar. As the host of the Primitive Podcast, his friendly voice and need-to-know questions have found their way into our ears for the past 9 episodes as he’s explored the minds of some of West Texas’ most respected leaders.
This week, the tables are turned. Primitive’s Marketing Manager, Morgan, asks Kade the questions we all want to know.
You won’t want to miss this special edition episode, with Primitive’s founder, co-owner and CEO, Kade Wilcox.
2020-03-0834 minThe Patient Conversion PodcastIt’s ham, not spamLook, we all hate spam. But when patients start to message you, sending important questions and sharing the emotion of the bariatric journey, that is something radically different.
2019-05-2102 minThe Patient Conversion PodcastHold your marketing dollars accountableEvery time you say Yes to one marketing idea, you are saying No to others. There is always an opportunity cost
2019-05-1402 min
The Marketing Agency Leadership PodcastWhen the Agency Outgrows its Name and its GeographyKade Wilcox, CEO and Owner of Primitive Social, was working at a church when he started managing business Facebook pages in 2011 as a "side gig." Two to three years into this work, a friend challenged him by labelling his Facebook work as "a hobby." It was time for some planning, goal-setting, and business "underpinnings." Some 5 years later, Primitive Social offers a far broader range of services, including custom software development; custom designed and developed websites; content marketing; a full inbound marketing, lead gen, marketing technology setup and implementation; social media management; and creative work—end to end bu...
2018-12-2033 min
School for Startups RadioSuper Sales TechniquesNovember 14, 2018 Primitive Social Kade Wilcox, Link SEO Brian J. Greenberg, and America Recycles Day
2018-11-1454 min
Bringing Business to RetailScaling from $100K to $4M - How I did it - Kade Wilcox I know that we have been talking about scaling your business a lot over the last couple of weeks. And I thought it would be a really great opportunity to bring somebody on who has done a fantastic job of doing exactly that; scaling their business. Kade Wilxoc is the co-founder. He originally founded it but now he is a co-founder of Primitive Social and may have scaled it from just a hundred thousand dollars in revenue a year to 4 million dollars in revenue in just four years. So I'm going to let Kade tell yo...
2018-10-0939 min
Business Owner Elevation PodcastBOE031 - Kade Wilcox - How to Grow your Business through Content MarketingToday's episode, Kade Wilcox, Owner and CEO of Primitive Social Digital Marketing, breaks down how he and his team was able to reach their goals in a span of three years. Together with Leon, they discussed why it is crucial to set proper expectations to your clients, importance of hiring the right team members and what did they do differently to reach their sales goals. Get Kade and Leon's best advice on how you can attract premium clients and taking the opportunities that are in front of you. Here are few insights you’ll hear in...
2018-07-0938 min
Inspire Vision PodcastThe Secrets to Explosive GrowthNow days the rage in marketing is digital solutions. But it is also a costly mistake if not done right.I am pleased to welcome Kade Wilcox, CEO of Primitive Social, on the show. Kade and his company practices what they preach and has grown his start-up business to over 3 million dollars in less than 4 years.Please join us for some amazing tips on how you can also experience massive growth.This show is broadcast live on Wednesday's at 11AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com...
2018-06-1438 min
The Businessology ShowScaling Quickly with Kade Wilcox of Primitive SocialHear Kade Wilcox tell the story, and lessons learned, of how he grew Primitive Social from a 2 person team to a 30+ person, multi-million dollar company in 6 years.Kade shares his thoughts on the value of a strong team, how he found and chose a partner, the impact hiring quickly has had on the company and culture, the challenge of finding people with the right skill level, and how to add new layers of leadership to their growing team.
2018-02-1336 min
The Businessology ShowScaling Quickly with Kade Wilcox of Primitive SocialHear Kade Wilcox tell the story, and lessons learned, of how he grew Primitive Social from a 2 person team to a 30+ person, multi-million dollar company in 6 years.Kade shares his thoughts on the value of a strong team, how he found and chose a partner, the impact hiring quickly has had on the company and culture, the challenge of finding people with the right skill level, and how to add new layers of leadership to their growing team.
2018-02-1336 minThe Businessology ShowInterview with Kade Wilcox, CEO of Primitive SocialKade discusses what it's like to manage your time and energy as you manage a big, overwhelming client that can never be satisfied. Primitive Social's lack of an effective onboarding process led to a lack of clarity with this client on an ongoing basis. There is so much more to this episode. Enjoy!
2015-08-1054 min
The Businessology ShowInterview with Kade Wilcox, CEO of Primitive SocialKade discusses what it's like to manage your time and energy as you manage a big, overwhelming client that can never be satisfied. Primitive Social's lack of an effective onboarding process led to a lack of clarity with this client on an ongoing basis. There is so much more to this episode. Enjoy!
2015-08-1054 min