Shows
Strategy at ScaleMastering Channel Strategy: Lessons from Bumble Bee Foods, Hershey, Kellogg's, P&G, and Starbucks Executive Connie ShepherdMany rapidly scaled companies won through channel strategy – finding or creating a new path to customers. Consider: Dell – Sold directly to consumers, bypassing traditional retailers. Salesforce – Delivered CRM via the cloud, avoiding on-premise installations. Apple – Opened its own stores, reducing dependence on third-party retailers. Amazon – Created an online marketplace, disrupting physical retail. Netflix – Shifted from DVDs to streaming, bypassing cable providers. Tesla – Sold cars directly online, skipping traditional dealerships. Warby Parker – Sold eyewear directly online, avoiding retail optics stores. Uber – Connected drivers and riders via an app, rep...2025-01-0656 min