Shows
Strategy at ScaleNeil Balter: How a Teenage Carpenter Created an Entire IndustryIn 1978, Neil Balter was a 17-year-old carpenter with a knack for building things, but what he would end up building was an entirely new industry. As the founder of California Closets, Neil transformed the way we think about organizing spaces, pioneering an industry that didn’t even exist when he started. But while his story begins with some shelves in a neighbor’s closet, what truly set him apart was how he grew the business. Neil made a pivotal strategic decision early on: shifting from advertising to public relations to reduce customer acquisition costs. This decision wasn’t just...2024-12-1647 min