Shows
The Omnichannel MarketerAliett Buttelman @ Fazit BeautyIn this episode of the Omnichannel Marketer, host Kait Stephens interviews Aliett Buttelman, co-founder of Fazit Beauty.Aliett shares her unique journey from fashion modeling to entrepreneurship, detailing the creation of innovative makeup patches and the brand's rapid growth through strategic channel expansion and social media marketing.The conversation highlights the impact of viral moments, such as the Taylor Swift effect, and discusses the importance of supporting female founders in the beauty industry.TAKEAWAYS:- Aliett’s background in modeling provided her with insights into the beauty industry....
2026-01-2323 min
The Omnichannel MarketerChristina Kao @ Le Mini MacaronIn this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry.She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends.Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.TAKEAWAYS:- Christina's background in marketing and advertising laid the foundation for her entrepreneurial journey....
2025-12-1528 min
The Omnichannel MarketerAmy Gordinier @ SkinfixIn this episode of the Omnichannel Marketer, Amy Gordinier, founder of Skinfix, shares her extensive background in the beauty industry and the journey of creating Skinfix.Amy discusses the brand's origins, its unique formulation, and the strategic decisions made during its launch and growth, particularly with retail partners like Target and Sephora.She emphasizes the importance of product differentiation, quality formulation, and the evolving support from Sephora as a key factor in the brand's success.TAKEAWAYS:- Amy's lifelong passion for beauty began with her family's history in the industry.
2025-10-1331 min
Emma Chamberlain - Audio BiographyEmma Chamberlain: Unapologetically Evolving in the Spotlight | Trendsetting, Trailblazing, and TransformingEmma Chamberlain BioSnap a weekly updated Biography.Emma Chamberlain is making headlines yet again, this time for steering her brand and voice in directions that reflect her personal evolution, and she is not tiptoeing around fan critiques. According to a recent Byrdie interview covered by AOL, the 23-year-old addressed nostalgia from her massive following—nearly 15 million on Instagram alone—who claim to “miss the old Emma.” But Emma was unbothered, saying frankly “I f------ don’t.” She explained she’s celebrating her own growth, not trying to recapture her YouTube beginnings, which she now feels are inauthentic to who she is today...
2025-08-2703 minEmma Chamberlain - Audio BiographyEmma Chamberlain: From YouTube Star to Business Mogul Reshaping Gen Z CultureEmma Chamberlain BioSnap a weekly updated Biography.Emma Chamberlain has just pulled off a major power move that cements her as both Gen Z’s original tastemaker and a formidable business operator. Chamberlain Coffee, her beverage brand that’s quickly become a pop culture fixture, announced a $7 million Series A funding round two days ago the biggest headline surrounding her right now according to Tubefilter and IMDB News. This flood of new capital comes from a savvy group of investors including Nik Sharma, the early Feastables/MrBeast backer, and Blazer Capital, aiming to propel the business into major new...
2025-08-2403 min
The Omnichannel MarketerAlli Ball @ Food Biz WizIn this episode of the Omnichannel Marketer, Alli Ball, founder of Food Biz Wiz, shares her journey in the food industry and how she helps emerging brands succeed in wholesale.She emphasizes the importance of understanding market fit, finding the right channels, and optimizing operations.Alli discusses the challenges of getting attention from wholesale buyers and the difficulties of the distributor-retail model. She also provides insights on driving velocity in retail and recommends tools and strategies for success.TAKEAWAYS:- Understanding market fit and pricing is crucial before entering whol...
2025-08-1833 min
Partnership Mastermind PodcastDriving 60% of Pipeline with Founder-led GTMIn this illuminating episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Kait Stephens, the visionary founder and CEO of Brij. Kait shares her journey from Harvard Business School to building one of the most ecosystem-minded companies in e-commerce. She dives deep into the trillion-dollar "black box" of retail data and how Brij is revolutionizing the way brands connect with customers across all channels. Kait explains the critical gap in post-purchase data for offline sales and how Brij's innovative platform is helping brands collect first-party data to create seamless, personalized experiences regardless of where a customer...
2025-07-2345 min
The Orita PodcastCross-Channel, Cross-Device, Cross-Fingers: Omnichannel and Affiliate Marketing in 2025, with Kait Stephens, Andy Cloyd, and Orita's Aaron SchwartzSome brands treat omnichannel and affiliate marketing like buzzwords. Kait Stephens (Brij) and Andy Cloyd (Superfiliate) show how connecting real-world touchpoints and creator partnerships can drive smarter acquisition and deeper retention—when done right.In this episode, Aaron Schwartz (Co-Founder & Co-CEO of Orita) digs into real strategies for connecting DTC, retail, and creator marketing. From QR codes that tie in-store buyers to your email list, to influencer campaigns that drive both foot traffic and long-term loyalty, Kait and Andy share what’s working—and how to measure it.We’re talking data, tools, and how to align teams around metrics...
2025-05-1250 min
The Sherveen ShowReinventing Omnichannel CX (Kait Stephens of Brij)Get ready for a deep dive into the future of retail, e-commerce, and how brands can finally bridge that elusive gap between offline and online. In this conversation, Sherveen sits down with Kait Stephens, co-founder & CEO of Brij, a fast-growing platform that helps brands collect critical customer data and craft immersive experiences across every sales channel – whether that’s Amazon, big-box retail, or direct-to-consumer.This is Episode 019 of The Sherveen Show!From leveraging QR codes and sweepstakes, to powering product registrations and real-world brand activations, Kait explains how her team is disrupting legacy “point...
2025-02-2139 min
The Omnichannel MarketerRick Wittenbraker @ Howler BrothersIn this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building. He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and community in marketing, and how his experiences as an investor have shaped his approach to business. He also highlights the significance of environmental sustainability and the role of personal connections in both investing and brand development.TAKEAWAYS: - Rick tr...
2025-02-1738 min
The Linkedin Famous PodcastMaking 7-figures in Revenue and Life Long friends on LinkedIn with Kait StephensIn this episode of LinkedIn Famous, Brad Zomick sits down with Kait Stephens, CEO of Brij, to explore how she leveraged LinkedIn to grow her personal brand and her company’s pipeline. From overcoming the “ick factor” of posting to experimenting with video content, Kait shares her journey of building an authentic, impactful LinkedIn presence that now drives over 50% of Brij’s pipeline. This conversation is packed with insights for founders, executives, and marketers looking to elevate their LinkedIn game.What You’ll Learn in This Episode:Kait’s motivation for starting Brij and her journey...
2025-02-0329 min
The Omnichannel MarketerDanny Taing @ BokksuIn this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks.Danny discusses the evolution of Bokksu, the importance of customer feedback, the challenges of the subscription model, and the acquisition of Japan Crate to enhance their retail presence.He emphasizes the significance of building strong brands and the need for a focus on retention in the current market landscape.TAKEAWAYS:Danny's journey began with a love for Japanese culture an...
2025-01-2028 min
The Omnichannel MarketerRachel Soper Sanders @ RootineIn this episode, Rachel, founder of Rootine, shares her personal journey and the inspiration behind her brand. She discusses the lack of innovation in the holistic health industry and how Rootine aims to bring science-backed solutions to the market.Rachel explains the customer journey and the different products offered by Rootine. She also talks about the importance of her role as a mom in shaping the brand and connecting with her target audience.Rachel shares her strategy for launching in different channels, including Amazon and TikTok, and the impact of her personal brand on the...
2024-12-1623 min
The Omnichannel MarketerShray Joshi @ Good PeepsIn this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands. He explains the concept of a retail media network and how it encompasses third-party marketplaces, retailer. coms, and underlying technology platforms.Shray shares strategies for driving retail traffic, such as sponsored search, paid ads, and influencer content. He emphasizes the significance of organic influencer partnerships and collaborations in building brand awareness. Shray also highlights the challenges of media attribution and the need for better integration across different retail channels.
2024-09-2328 min
The Omnichannel MarketerColin Flood @ Unreal SnacksOn the latest episode of the Omnichannel Marketer, I had the pleasure of speaking with Colin Flood, VP of Marketing at Unreal Snacks. Unreal Snacks is a better-for-you chocolate snack brand.Unreal Snacks started in convenience and drug stores (CVS, Walgreens) ten years ago and through trial and error made it to natural grocery, where it gained the traction required to get to successful in mainstream grocery and convenience..True to this podcast, today Unreal Snacks has omnichannel distribution. Colin defines Omnichannel as the strategy of getting in front of your customers...
2024-08-0502 min
Mastering eCommerce Marketing91. The Omnichannel Queen Kait Stephens on Bridging Retail GapsIn this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.Kait is a leading voice in e-commerce and omnichannel strategies. Known as the "Omnichannel Queen," Kait also hosts The Omnichannel Marketer podcast and is an active angel investor.In this episode, Kait shares her journey from private equity investing at PIMCO to co-founding Brij with her partner Zack Morrison at Harvard Business School. She discusses the challenges and opportunities she identified...
2024-07-2946 min
eCommerce Impact PodcastHow to bridge offline and online sales with Kait StephensIf you sell your products in retail and have been wondering how to connect better with those customers - you are in luck. This week we have Kait Stephens here to talk to us about a new technology that allows you to get those mysteries retail shoppers onto your Klaviyo list, and even better you can also create promos that they can redeem in store, and track - without having to involve and negotiate with retailers.
2024-07-2330 min
The Omnichannel MarketerLisa Bubbers @ StudsRetail & eCom, the one-two punch for evolving an entrenched category.On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs.Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire’s or the mall kiosk which is where children go to get their first piercing with a piercing gun (myself included), Studs focuses on needle piercings for return piercers. The idea came from getting a second ear pierci...
2024-07-2231 min
The Dave Gerhardt Show (from Exit Five)#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad ZomickDave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.Kait, Brad, and Dave cover:Turning LinkedIn into a lead generation machine and building a strong founder brand.The nitty-gritty of creating authentic, engaging content that resonates with your audience.Crafting a content flywheel that keeps your audience hooked and continuously brings i...
2024-07-0844 min
The Omnichannel MarketerFoujan Volk @ ParachuteWithout brand, growth and performance marketing are just flashes in the pan.In the wake of iOS 14 privacy changes & rising CACs, we’re no longer in an era where growth at all costs is a viable strategy anymore.I recently had the pleasure of speaking with Foujan Volk, the VP of Brand & Marketing at Parachute Home. She was the first marketing hire at Parachute Home and built the brand from the ground up.Parachute Home is an emerging brand in the home goods category with a range of products. The br...
2024-06-0336 min
The Omnichannel MarketerSarah McNamara @ Peter Thomas RothMeet your customer where they want to shop. On the latest episode of the Omnichannel Marketer, I had the pleasure of talking with Sarah McNamara, Executive Vice President & General Manager at Peter Thomas Roth Clinical Skin Care and Naturally Serious Skin.Sarah is a beauty industry veteran, having worked at Unilever, L’Oreal, and grew her own beauty brand, Miracle Skin Transformer to $35M in revenue before selling it.Now she oversees Peter Thomas Roth.Peter Thomas Roth started in a doctor’s office, but is now a retail powerhouse. It was o...
2024-05-2025 min
The Omnichannel MarketerPreston Rutherford @ ChubbiesIn this episode, we meet Preston Rutherford, Co-Founder of Chubbies.Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and good times to their audience.In this episode, we discussed omnichannel business, key lessons learned, and strategies for supporting omnichannel growth.Topics coveredChubbies' unique and fun approach to men's shorts and activewearChallenges and misconceptions when transitioning to omnichannelCompetition in the e-commerce marketing landscapeBridge the gap between online and offline experiencesIn-store setupProduct featuresBrand adve...
2024-05-0634 min
The Omnichannel MarketerChad Wilson @ OlipopIn this episode, we meet Chad Wilson, Head of Marketing at Olipop.Olipop is a better-for-you soda brand on a mission to make the world healthier and happier. In this episode, we discussed growth into retail, structuring marketing teams, understanding the customer journey, and staying close to consumers.Topics coveredBrand awareness and brand storytellingEquity metrics to measure campaigns performanceUnderstanding and connecting with consumers emotionally.Structuring and organizing marketing teamsShift from D2C to retail post-CovidOmnichannel and consistencyTesting TV and out of home channels The rise of Tiktok as a marketin...
2024-04-2234 min
The Omnichannel MarketerChris Hobson founder @ Rare Beauty BrandsIn this episode, we meet Chris Hobson, President and CEO of Rare Beauty Brands.Rare Beauty scales challenger brands with expertise in innovation, marketing, and infrastructure across various channels. In this episode, we discussed retail, e-commerce, direct-to-consumer channels, and how to build and scale an omnichannel brand in the beauty industry.Topics coveredOmnichannel distribution strategyStarting in luxury retailersThe rise of Korean beautyUsing retail for profitable trialImpulse purchase price pointsImportance of social media contentCollaborations with influencersTips for sell-through across channelsFocus on productRetail associatesTakeawaysThe company has since exp...
2024-03-0430 min
The Growth Marketing ShowBRIJ CEO & Co-Founder, Kait StephensLearn more about Surf: joinsurf.com
Kait Stephens is the CEO of BRIJ, a company providing a new way for omnichannel brands to engage with buyers in unowned channels like retail and marketplaces.
2023-12-1122 min
Learning with LernerUnlocking Omnichannel Success with Kait Stephens | Learning with LernerIn this episode of Learning with Lerner, our host Kait Stephens, the visionary CEO and Founder of BRIJ, takes us on a journey into the dynamic world of Omnichannel Retail and Ecommerce. Known as the queen of Omnichannel, Kait brings her wealth of experience to the forefront, offering invaluable insights into crafting seamless online and offline customer experiences.
Join us as Kait discusses the power of QR codes to revolutionize customer interactions, reveals strategies for consistent engagement across diverse sales channels, and uncovers the art of maintaining brand identity in an ever-expanding retail landscape...
2023-09-1847 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE230: Ultimate QR Code Experiences & Management for eCommerce - Kait Stephens, Brij - THE ECOMMERCE EDGE Podcast - 16 June 2023Kait is the Co-Founder of CEO of Brij - https://brij.it
Brij is a SaaS platform that provides the ultimate in QR code generation, managament and analytics for eCommerce
Brij acts as a simple, easy to use consumer 'bridge' between the smartphone and a brands website and consumer facing content and experiences
Brij helps brands create QR Code Experiences for their products, allowing customers to register, reorder, and more with a simple scan
In this episode, Jason & Kait discuss how QR codes have come to the fore for eCommerce branding, merchandising, marketing, service and CX since their consumer resurgence...
2023-06-1649 min
The Omnichannel MarketerHasan Hasmani @ Underdog GamesIn this episode, we meet Hasan Hasmani, founder and CEO at Underdog Games. Underdog Games creates family board games, most notably the “Trekking” game series, including Trekking the National Parks, Trekking Through History, and HerStory. Hasan shares the founding story of the business and the road to $5M in annual sales. Topics covered in this episodeThe nuance of marketing board gamesThe role of Amazon in board game marketingPivoting acquisition channels where ROAS is highest throughout the yearValue of customer email addresses Changing Amazon FBA costsKey TakeawaysBoard...
2023-05-2919 min
The Omnichannel MarketerMatt Mullenax @ HuronIn this episode, we meet Matt Mullenax, the founder, and CEO at Huron. Huron is a men’s skincare brand. Matt shares how his own personal experience with experience with skincare led him to found Huron and fuels his passion and drive as a founder. Topics covered in this episodeThe value of being human and telling relatable storiesImmediate feedback loops on DTC and AmazonPrice control on AmazonValue of playbooksKey TakeawaysStrive to make your brand humanKnow your infrastructure pillarsBeware of “tried and true” playbooksBeing your own consumer is a sup...
2023-05-2922 min
The Omnichannel MarketerCedar & Lauren @ The Good PatchIn this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch. The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations.Topics covered in this episodeOrganic retail first expansionWhat an Omnichannel strategy looks likeThe value of a brand compassLearnings from launching in TargetWhat is middle funnel in CPGSpeaking in resultsKey TakeawaysA brand should be present at every touch point in the consumer journeyThere’s no such thi...
2023-05-1526 min
The Omnichannel MarketerRonak Shah @ ObviIn this episode, we meet Ronak Shah, the founder, and CEO at Obvi. Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue.We will hear how Ronak went from being an accountant to a marketing agency owner and CEO of a hot CPG brand. As well as how he is gearing up for a big launch in Walmart this summer. Other topics covered in this episodeCold outreach tactics for big retail How to pitch WalmartPackaging changes for big retailRebate programs to drive in-store sales and pro...
2023-05-0123 min
The Omnichannel MarketerSandra Velasquez @ NopaleraIn this episode, we meet Sandra Velasquez, the founder, and CEO at Nopalera. Nopalera is a Mexican botanical for bath and body that celebrates Latina culture. We will hear how Sandra went from being a CPG sales manager and singer in the Latin rock band to founding a sought-after luxury bath and beauty brand that turned down a Shark Tank deal.Other topics covered in this episodeHow to build a strong foundationWhy bath & body productsHow to share a POVThe launch of NopaleraStrategy and purpose of different sales channelsWhat is...
2023-04-2430 min
The Omnichannel MarketerMike De Santis @ CanopyMeet Mike De Santis, the founding marketer at Canopy, and Director of Business Operations. Canopy is the first beauty-focused humidifier and a byproduct of Doris Dev, a full-suite product development agency. . We will learn the backstory of Canopy and how it’s sold over 100k units in 3 years, and how it manages to get a 80% subscription rate on its filters.Other topics covered in this episodeCreating a new consumer product categoryMoving beyond one-and-done purchasesBrand cross-overs Providing a consistent experience across digital and physi...
2023-04-1025 min
The Omnichannel MarketerLive from the National Hardware ShowIn this episode, Kait is at the National Hardware Show in Las Vegas, where she met four hardware experts:Alyssa DeSio from ParagonScott Collins from YATBrian Nooner from Twist & SealCurtis Newman from DK2Topics covered in this episodeRepresenting a portfolio of brandsBrand licensing and partnershipsGoing from OEM to a consumer brandThe nuance of selling in online retail marketplacesRole of distributors in hardware and durable good distributionRole of customer service in hardware and durable goodsKey takeaways:The hardware industry facings the same exact...
2023-04-0329 min
The FMCG Guys64. Shoptalk Live: Kait Stephens on the Power of QR in ConsumerKait Stephens (Brij) joins us live to unleash the Power of QR in Consumer Goods.
2023-03-2916 min
The Omnichannel MarketerKevin Wong @ Lunar Hard SeltzerIn this episode, we meet Kevin Wong, co-founder of Lunar, the first Asian-American craft hard seltzer. Kevin is a hands-on founder and demo machine, doing 100s of events in the last couple of years, including trade shows, food and beverage fairs, and in-store demonstrations. In this interview, we cover how Lunar had a highly unusual launch direct-to-consumer online during the pandemic. And the brand cut its teeth going door-to-door in New York City. Also covered in the episode:Bringing minority representation to an industry that is 93% whiteCreating an en...
2023-03-2727 minThe Omnichannel MarketerJake Karls @ Mid-Day SquaresIn this episode, we meet Jake Karls, the co-founder and "rainmaker" at Mid-Day Squares and resident Social-Personality. He builds relationships and makes noise. Mid-Day Squares manufactures Functional Chocolate Bars: Everything a chocolate bar isn't, everything a protein bar wishes it was.We will learn how Jake makes it rain via making friends online and get deep insight into how this hot health snack bar went from modest door-to-door beginnings to a nationwide launch in Target on track to doing $20M in sales.Other topics c...
2023-03-0633 min
This is Capitalism: Inspired, Explained, In FocusKait Hill, Founder and CEO at Rock City DigitalKait Hill faced a tough decision in 2021 — finish college or start her own business after two years of doing corporate sales. She chose to start her own business, and thus was born Rock City Digital. The digital marketing agency leverages its young staff’s familiarity with new ways of creating and consuming content to help companies and individuals build brands and create identities that resonate in today’s dynamic market. Kate joins us on This is Capitalism to share her journey from working in politics to going into sales to being her own boss, and why the future will belong...
2022-09-2823 min
eCommerce UnderCoverEP 39 - Kait Stephens - CEO & co-Founder at Brij - How Do Brands Connect to Customers with QR Codes?eCommerce UnderCover was joined by Kait Stephens, co-Founder and the CEO of Brij. Brij is a software platform that powers one-touch registration & reorder to connect brands to their customers with the simple scan of a QR code.
Some of the topics that Kait covered:
Working in investment banking and going to Harvard Business School
Her father was a serial entrepreneur and the influence that had
Starting her first company while still at HBS
Pivoting to Brij
How the pandemic impacted the pivot
How brands benefit from Brij
The importance of data and data insights
Low-code, No-code
T...
2022-06-041h 01
The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & TeamsThe Case For An MBA As a Founder with Kait M. Stephens, CEO of BrijBrij is a software platform that powers one-touch registration & reorder to connect brands to their customers with the simple scan of a QR code. You would think it is started by some e-commerce nerd on YouTube or maybe even a college drop out, but nope!
In today's episode I sit down with Kait Stephens, CEO of Brij. She (gasp) went to college and didn't drop out (double gasp)? More than that, in fact. She went to Harvard for her MBA, with a specific mindset and idea to come out better equipped to become a startup founder.
...
2021-10-0241 min
The Next Big ThingThe Genius Solution To Getting Lost Items Back with Kait Stephens of FoundRaise your hand if you've ever lost an item and felt panicked that it would go into a lost and found black hole (at best.) We've all been there, but the beauty of today's episode is that there's a solution to help you get your items back! Today, Sam chats with Kait Stephens of Found. Found has created a simple, yet brilliant solution to help give you peace of mind if you ever lose an item.
FOR LISTENERS: GET 50% OFF FOUND TAGS WITH CODE TNBT50
Just head to Found's website to use: https://foundtags.com/ (https://foundtags.com/)
Found on...
2020-09-1137 min