Shows
Competitive CompassTurning Data Into Relationships
2025 Omnichannel Marketing Trends
Q4 2024: New Product Innovations
Financial Services Weekly Digest
Lightbulb Moments: BofA Alaska Premium Credit Card
As I send my last newsletter for 2024, I saved one of my favorite reports for this edition: Nicole Bond and Kaitlin Ceckowski's 2025 Omnichannel Marketing Trends
If you would like to have Nicole and Kaitlin join your first 2025 off-site or team meeting, please let me know, and we can work to get something on the calendar.
The report is amazing, but the presentation is a must-see.
1. “It’s a Fem-nomenon” — Tapping int...2024-12-1713 min
Mintel Little ConversationHow 2024 Marketing Trends played out in Super Bowl LVIIIMintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more!Download Mintel's 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research.Head over to Mintel’s LinkedIn to let us know what...2024-02-1635 min
Mintel Little ConversationWhy brands should tap into live-stream shopping Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.2023-10-0228 minMintel Little ConversationPride Month backlash: Bud Light and TargetReviewing recent corporate backlash in the US, host Lynn Dornblaser is joined by experts Kaitlin Ceckowski and Nicole Bond in a discussion of marketing do's and don'ts for brands when it comes to Pride Month.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Find out more about culture and identity in relation to consumer lifestyle, browse all our research on marketing and promotion, and buy a report today by visiting the Mintel Store.2023-09-2035 min
Target SnarketEqual Pay Brought to You by Bagel BitesAs an Associate Director of Marketing Intelligence at Mintel, you can bet Kaitlin Ceckowski knows a thing or two about marketing and intelligence. This week, we pick her brain on brand activism - do any of us really like it that much when brands take a stand for a better world? If so, when is it appropriate and when is it, well, squicky? Kaitlin drops the cold, hard facts for us on consumer behavior as we discuss why the champagne of beer is now a girl’s best friend, how brands created the very pro...2023-05-0957 min