Shows
My Daily Business PodcastGoogle Ads made simple with Kaity GriffinIn this episode, Kaity Griffin delves into the nuances of advanced Google Ads strategies. She also shares insights on the rise of AI in marketing and her journey to creating a successful business while maintaining a work-life balance. Tune in!You'll Learn How To:Basic overview and evolution of Google AdsImportance of conversion tracking in ad campaignsThe strategy behind keyword research and targetingComparison between Google Ads and Meta adsMistakes to avoid when setting up Google AdsUsing tools and methods for effective keyword researchMetrics to track for assessing Google Ads performanceTips for crafting effective ad copy and...2024-07-101h 01
Rise & ShineGoogle Ads unpacked | Kaity GriffinGoogle Ads is its own ecosystem. For micro business owners who do most things on their own (or with a small team) it can seem way too complicated, like a black hole of disappearing money. So in this ep, I’m breaking it all down with Kaity Griffin. She’s a Google Ads gun who’s created successful ad campaigns for Showpo, Swimwear Galore and Brian Tracy. Kaity teaches small business owners and digital marketers to create seriously profitable Google Ads and cut through the tricky tech.
Hit play to hear:
+ The best-fit busines...2024-06-0238 min
PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast547: Kaity Griffin – Google Ads For Photographers: From Clicks to Clients
Premium Members, click here to access this interview in the premium area.
Kaity Griffin of www.kaitygriffin.com is a Google AdWords expert… with a difference. She has a knack for cutting through a lot of the technical jargon associated with Google Ads and is super focussed on getting her clients measurable results.
Look at her reviews and testimonials, and you'll find examples like this one from Stacey…
It's so refreshing to see someone in this space who cares about seeing people succeed (actually getting leads and making sales) rather than just a pric...2024-01-0845 min
Take Control With NicoleHow Google Ads Can Help Supercharge Your Business with Kaity GriffinToday I'm chatting with Google Ads specialist and systems geek, Kaity Griffin about supercharging your business with Google Ads. We dive into: Creating targeted strategies Crafting a good ad for your business What to expect from metrics When Google Ads aren't the right step For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-144/2023-12-0540 min
Online Store Success with Jodie Minto56. How to win with Google Ads for your online store - with Kaity GriffinToday I had the pleasure of chatting with Google Ads expert, Kaity Griffin from Sunday Digital.
In this episode of Online Store Success, I ask Kaity all of your burning Google Ads questions for your eCommerce store including:
The different types of Google campaigns best suited for eCommerce owners?
What’s the easiest campaign for eCommerce founders to get started with Google ads?
What daily budget suggestions when starting out?
Frequent mistakes people make with Google Ads?
Easy wins on Google Ads?
Is it really possible to learn and manage our own Google ads?
Tun...2023-10-3135 min
My Business Playbook322: The Blueprint for Google Ads with Kaity GriffinKaity Griffin is a Google Ads expert, trainer and systems geek.She is the Founder and Head Trainer of the Google Ads agency kaitygriffin.com—where she helps digital marketers and agency teams cut through the tricky tech to create seriously profitable GoogleAds for their clients.A leader in the Google Ads space, Kaity’s speciality is taking advanced technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications thatalmost anyone can understand and use. Hosted on Acast. See acast.com/privacy for more i...2023-05-2237 min
The Art of Online BusinessCutting Facebook Ads Costs: How She Dropped Her CPA by 66% in 90 Days | w/Kaity GriffinHave you ever wanted to build a waitlist of qualified people who can’t wait to enroll in your offer? Stick around, because you’re going to love this episode of the podcast Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Kaity Griffin is here to teach us how she dropped her cost per acquisition by 66% in three months. She’s walking us through how she collects and uses data to inform her decisions, how she experimen...2023-03-2948 min
Business Badassery PodcastBusiness Badassery with Guest Kaity GriffinToday we have a very special guest, Kaity Griffin! Kaity comes to us from Melbourne where she is a mum and Google Ads whiz. Kaity teaches businesses and marketers how to profitably use Google Ads and has a knack of breaking down totally confusing concepts (hello, Google Ads!) and letting you in on the trade secrets she uses with her 7 figure clients. 2023-01-0936 min
The Unstoppable Ecommerce PodcastHow to Use Google Ads for Your Online Store With Kaity GriffinAs much as I love Facebook Ads, they’re not the only way to sell more in your online store. Today, I’m joined by a special guest, Kaity Griffin, who is a Google Ads specialist. She runs her own digital agency and online program, which teaches business owners and digital marketers how to leverage enterprise-level strategies and execute profitable Google Ads. Today she’s breaking things down for us so we can see how to get started with Google Ads for an eCommerce store. Let’s dive in! Episode Highlights: What are the differen...2022-07-2719 min
Smart Online Marketing with Kaity GriffinBTS of Business & Mum life w/ Kaity Griffin & Lisa ByrneIn today's episode Kaity is joined by Lisa Byrne, with a twist on the usual podcast style. This week Kaity will be the interviewee and shares a deeper dive into how her business runs, how she manages her course delivery, her maternity leave plans and the ongoing 'mum life' and business blend.
Today's guest/host is Lisa Byrne, who helps women entrepreneurs grow their ecommerce businesses by strengthening their marketing foundations and by streamlining their marketing. Her coaching style is very unique in that it's 1:1 and personalised, and women have unlimited access to her and they can thrive knowing that...2021-05-2657 min
Smart Online Marketing with Kaity GriffinWhy you need a Conversion Copywriter w/ Aja Stuart"What is critical and pretty different about conversion copywriters, is that we will interview your audience. Through sending out surveys or interviewing them directly, we'll do 5ish interviews with people who bought your product or really importantly people who didn't buy your product. So we can understand why they're buying your product, what attracted them to your product, what need your product is filling and in the case of people who didn't buy, what objections stopped them from buying. So we can really understand the psychology of your current customers and your potential customers and what has motivated them enough...2021-05-1941 min
Smart Online Marketing with Kaity GriffinThe power of Instagram Reels w/ Monique Lombardo"The way I like to look at reels, is it's a way to show your audience something that they haven't seen before. So before reels came out, I felt like I was coasting through Instagram. I was posting photos, posting stories but it felt very static. It didn't feel like I was connecting with my audience, it was just here's a post, engage with it. Whereas with reels, there's motion to it, there's emotion to it. You're giving them your personality, you're giving them insight into who you are and what you do."
In today's episode Kaity is joined by...2021-05-1240 min
Smart Online Marketing with Kaity GriffinThe surprising benefits of LinkedIn w/ Hayley Clinch'One of the things I've loved the most about working with small businesses, is you can see that your ideas, your strategies, the campaigns that you're putting together and bringing to life - make an impact, almost instantly, with these businesses. Whereas with the bigger agency side, it was really hard, I definitely felt like a number. It was a great experience but I didn't really feel like I was making an impact.'
In today's episode Kaity is joined by Hayley Clinch, Digital Marketer for busy peeps.
I'm a tee shirt and jeans kind of gal, with three beautiful...2021-05-0542 min
Smart Online Marketing with Kaity GriffinRunning a digital business & navigating chronic illness w/ Fiona Smallwood'The reality is that if you're starting off as a business coach, you don't need a full bells and whistles website. You need somewhere you can make appointments, somewhere you can get in touch, something that has everything you need. But if you go too big you can over capitalise at an early stage of your business. When really it would be sufficient to get those automations happening, get those emails coming through.'
In today's episode Kaity is joined by Fiona Smallwood, the Digital Wingwoman!
Fiona lives in Western Australia with her husband, daughter and Harry the dog near...2021-04-2843 min
Smart Online Marketing with Kaity GriffinThe yay & nay of Instagram 'hacks' w/ Cheyenne Hackland'The best way to think of it is, it's a tool, it's not something you have to do, it's not something you have to compete with anyone on, it's a tool you have for your business. So try and take a step back. It is so easy to get overwhelmed, you see everyone doing everything all of the time and it's all just content and noise. But I think, because one of the things people throw out is 'be consistent, consistency is key' and yes it is key, but it's key in your own context. You can be consistent if...2021-04-2138 min
Smart Online Marketing with Kaity GriffinThe value of ethical copywriting w/ Anna Rogan'When it comes to ethical marketing, our measures of success aren't just the amount of money that's coming through the door. Because if your measure of success is just about how much money you're making then it doesn't matter how you make that money. It doesn't matter if you're telling people the thing you're selling is going to give them 'X' when in fact it doesn't do that at all. You can sell all the promises and never deliver and for a while, that business model might work for you but most of the people I work with and certainly...2021-04-1440 min
Smart Online Marketing with Kaity GriffinThe values behind your money w/ Eliza Ludwig'I start by really looking at their values and what it is that they want. So forget about how much money you want in the bank and start thinking about what it is that you want your life to be. Is it picking up the kids everyday? Is it that you really want to manage people? Whatever it is, it starts with your values and what you really want and then from there we look at all the options and then if you match that against their values you can pretty quickly see the things that just aren't going to...2021-04-0739 min
Smart Online Marketing with Kaity GriffinBuilding a service based business on quality referrals w/ Karlie Plowman'It's the SEO side of things that most people fall down at. Say they go to Wix, put their content in and hit publish, they're done. But they haven't gone into the back end and run the SEO tool that tells them 'they need to put a page heading here, a heading 1 tag here, your images are not optimized, you don't have Alt titles etc'. They forget to do that part and then 12 months later, they're not showing up on google, they're not getting website traffic, they're not getting google analytics and they come to me asking why they're not...2021-03-3140 min
Smart Online Marketing with Kaity GriffinMy Business Model"So then there's the course side of my business, which I'm actively growing. The main concept of the course is that it is a 12 week course. So it includes 12 weeks of Facebook group support and 10 weeks of course calls. I teach businesses and online marketers how to profitably use google ads, essentially taking all the skills I've learned over years and years of doing 1:1 client work and running multiple accounts and working across a lot of different industries. Taking those skills and creating a really dependable system and process that anyone can implement on their business to profitably use google...2021-03-2427 min
Smart Online Marketing with Kaity GriffinRethinking & demystifying PR w/ Emma Burrows"PR is about getting those messages out to your people, predominantly through the media, to help share your why, to share your values, your key messages so that people understand who you are and your business. It is about your audience getting the facts in a way that is not you saying you're good but others saying that you're good."
In today's episode Kaity is joined by Emma Burrows, PR mentor and founder of The PR Pantry.
Emma Burrows is the Founder of PR Pantry, a friendly PR agency that offers unique mentoring and training services for budding business owners...2021-03-1739 min
Smart Online Marketing with Kaity GriffinValuing your expertise & no longer trading time for money w/ Jess Shipton"When I had that full mindset shift of how much value I'm actually adding to people, it also then helped me to boost my confidence with how much I'm actually doing for my clients. I went back and saw how much money I was generating for my clients through my Facebook Ads and Google Ads, and I just went 'Holy crap Jess, you're actually really good at what you do' and I allowed myself to pat myself on the back and acknowledge that I'm actually worth this amount."
In today's episode Kaity is joined by Jess Shipton, Digital & Social Media...2021-03-1040 min
Smart Online Marketing with Kaity GriffinThe secret to better copywriting w/ Nami Clarke"On a home page, you want to help them see that straight away you understand where they're at right now. They might not be ready to buy from you, now this is at the earlier stage of your relationship with them. Whereas your sales page and your emails are at the later stages of your relationship, where the trust is there and they're ready to buy or they might have already bought from you and they're ready to buy again. But a home page, we really want to introduce: who you are, who you help, how you help them and...2021-03-0338 min
Smart Online Marketing with Kaity GriffinHow knowing your talents can make them strengths w/ Amy Pettingill"You've got 34 themes that could possibly show up in your top 5 strengths. Essentially they are your talents, they form your talent DNA, and you can work on those top 5 talents in order to make them your strengths. And that's the whole idea, that you should really focus on your strengths and not forget your weaknesses but not focus on them."
In today's episode Kaity is joined by Amy Pettingill, a Clifton Strengths & accountability coach.
Using the CliftonStrengths Assessment, Amy helps individuals unlock, understand and unleash their natural born gifts and talents. With a bold vision to live in a world...2021-02-2439 min
Smart Online Marketing with Kaity GriffinBrand clarity & the twin mum juggle w/ Megan Raynor'The main benefits I see for having a brand strategy, and it differs for every client, but there are a few key areas that I think every brand needs. So it's knowing their audience, knowing why they're doing what they're doing - so their purpose, their point of difference, knowing their brand personality - so their tone of voice but also what it looks like visually and their brand values - so what is it that they stand for. So the benefits of having those key things for example, when it comes to hiring as your business grows, you know...2021-02-1736 min
Smart Online Marketing with Kaity GriffinHow FB and Google Ads compare"Google Ads strength lies in when people are in the middle of the funnel or in the bottom of the funnel. Whereas it is usually too expensive to acquire a new customer if someone is in the top of the funnel because you have to go after really research'y based terms. For example if I'm trying to target people who want to learn how to do Google Ads, I might have to bid on keywords such as 'What is google ads?'. Now that's someone at the top of the funnel, they're not quite product or solution aware yet, they're...2021-02-1015 min
Smart Online Marketing with Kaity GriffinGetting your hands dirty in your own business w/ Emma Hill"I like to know everything, I like to be across the board. And even if I hire someone to take that over in the future, at least I know what's going on, and at least I understand it. Again, growing the business and understanding how to build a website or being across the e-commerce stuff, I think it's so important to understand your business."
In today's episode Kaity is joined by Emma Hill, founder of Sock-It & Co and CEO at Kind Kingsley.
SOCK-IT & CO. is Australian Designed and Australia's favourite Non-Slip Grip Sock brand. Releasing one-of-a-kind designs made for comfort...2021-02-0332 min
eCommerce Marketing Society with Lisa Byrne7. Are Google Ads right for your eComm business? Special guest Kaity GriffinNavigating the world of digital advertising is a daunting experience even for seasoned business owners and marketers. There are so many questions Which paid channel should you choose? What budget do you need? When is the right time? What do I need to have in place first? Do you DIY or outsource? It can be SO confusing, right? On top of that, one of the biggest challenges I see is also "who do I trust?". Sadly so many women I meet have been burnt by an "expert" who said they can help them...2021-02-0238 min
Smart Online Marketing with Kaity GriffinScaling your service based business w/ Prerna & Mayank"Not every launch is created in the same way, a lot depends on you, how you align with your brand, your offer of course, so it's almost unfair for people to say 'oh you need X number of emails (for a launch)' but the fact is, until you're really clear about how you want to connect with your audience, picking a number out of thin air just doesn't seem right."
In today's episode Kaity is joined by Prerna and Mayank Malik, the husband and wife team behind content bistro which is a service based business specialising in conversion copywriting...2021-01-2745 min
Smart Online Marketing with Kaity GriffinChoosing to work with a coach or joining a mastermind"A group coaching program is different to a mastermind. A group coaching program usually you'll have pre-recorded videos and sometimes there will be some element of live support. In my program for example there's a lot of live support whereas some courses are what you'd call an evergreen type course where there's no actual live support from the person teaching you."
Today's episode is a solo ep with me, Kaity Griffin, talking about choosing to work with a coach or joining a mastermind.
I touch on the differences and benefits or 1:1 coaching, group coaching and masterminds and my experiences being...2021-01-2034 min
Smart Online Marketing with Kaity GriffinWhy your business needs to be ready for social ads w/ Alison Wheeler"One of the biggest challenges of starting your own business versus being an employee is being accountable to yourself that you've created a business for a reason and it's always remembering that reason. And for me it was that I wanted to help small and medium business owners achieve better results online and the other thing was flexibility. I didn't start my business to be working after-hours in my business, to be working at 9pm at night or on Saturday or Sunday. It did take a little while to figure that out but once I did and keep reminding myself...2021-01-1340 min
Smart Online Marketing with Kaity Griffin10 Lessons I've learned in 2020'It's ok to set business and personal boundaries. Boundaries have always been a weak spot of mine, because I'm a people pleaser. Being the business owner you will get a lot of people trying to push those boundaries, whether it's client scope creep or wanting you to respond to emails really quickly... More on the course and student side of things, I had to really learn that it's ok to not respond to queries over the weekend. It's not so much other people putting pressure on me it was that I was putting those expectations on myself.'
Today's episode...2020-12-1630 min
Smart Online Marketing with Kaity GriffinTruly knowing your customers w/ Nadine Nethery"Copy really is the backbone of how your customers experience your brand. From the first touchpoint where they might come across you on social media to when they touch down on your website. And hopefully they'll sign up to your newsletter and buy from you.
It needs to be consistent and delivers information to your customer before they know they need it."
In today's episode Kaity is joined by Nadine Nethery, founder of CAN DO! Content and the copywriter for women-led brands who want to attract, intrigue and retain their dream customers strategically.
As a strategic copywriter and copy mentor...2020-12-0939 min
Smart Online Marketing with Kaity GriffinWhen DIY works & outsourcing goes wrong w/ Joanna Lehndorf"The idea being that it attracted customers because it was beautiful, but it had the benefit of being natural and happened to be better for your skin!"
In today's episode Kaity is joined by Joanna Lehndorf, Founder and Creator of LOVESKIN.
In her former working life Jo was a Police Officer and Forensic Photographer. After leaving Police she became a Real Estate Photographer in a franchise business, but always wanted to create something that was truly her own. She didn't set out to create a skincare business, but that came after she started experimenting with making her own skincare in...2020-12-0243 min
Smart Online Marketing with Kaity GriffinFrom a Black Friday sell out to a Covid stock shortage w/ Steph Pryor"When you're a contractor there's that pressure to perform every single day, it's not the same as an employee. So I was doing that, then on my days off I was hoping and praying that the kids would have a long nap so I could get some work done and then we were packing orders at night!"
In today's episode Kaity is joined by Steph Pryor, Founder / Owner of MontiiCo.
Steph has an IT background - working as a Business analyst in software development companies. After having her second son she didn't want to continue with the commute to Brisbane...2020-11-2544 min
Smart Online Marketing with Kaity GriffinThe breakdown of a 6 figure course launch"Looking at location of students, 57 out of the 87, were in Australia, so that's 65%, 5 were in New Zealand so nearly 6%, 11 in the UK, 12.6%, 3 in Canada, 3.5% and 10 in the US, 11.5%. So overall 65% in Australia and 35% elsewhere. So the location of my students has predominantly been Australia but with a good chuck from overseas which is really great."
Today's episode is a solo one with me, Kaity, sharing my a detailed debrief on my most recent course launch, how it compares to previous launches, what I've done differently or improved and the exact breakdown of revenue. I hope you'll find it helpful to...2020-11-1838 min
Smart Online Marketing with Kaity GriffinThe benefits of visiting your manufacturer in person w/ Jasmine Wong"We find that with the Chinese factories, they actually like you going there because they want to get to know you. And it's also good because then you get to see what they're really all about. From Australia you don't know what the factory is really like. We are quite particular about the conditions of the factory, the working hours and things like that. So we actually flew over and spent two days there, and made sure that the factory we chose had good hours and good conditions."
In today's episode Kaity is joined by Jasmine Wong, Co-Founder of For...2020-11-1132 min
Smart Online Marketing with Kaity GriffinThe power of wholesale & international distribution w/ Eleanor Cullen"I'd been working in web for a long time and then I slowly moved into UX design, which is about designing interfaces, mobile apps, websites etc... So I guess design has always been in my blood. I've always loved design."
In today's episode Kaity is joined by Eleanor Cullen, Founder & Designer at We Might Be Tiny.
Eleanor is the founder & designer at We Might Be Tiny - a children's tableware brand from Melbourne, Australia. She is an ex-(UX) user experience designer, turned entrepreneur and designer of a range of beautiful, minimalist, yet practical tableware pieces that are now loved...2020-11-0441 min
Smart Online Marketing with Kaity GriffinCreating the products you craved for yourself w/ Sonia Fahey"It's really important to me to make (my products) practical, but also as beautiful and as present-like as possible. I just remember myself receiving gifts during that time and how much of a boost it gives you. So my packaging, I spent a lot of time making sure it was as beautiful as it could be so this person gets a full experience, from the minute they open it."
In today's episode Kaity is joined by Sonia Fahey, a Founder and First Hand Warrior of Love Your Warrior.
This is Sonia's story:
At the end of the September 2018 school holidays...2020-10-2838 min
Smart Online Marketing with Kaity GriffinPricing for profitability and scale w/ Sarah J Cross"It was a bit of a slow burn in the first 12 months because transitioning from a product based business, where I always feel like I could stand behind the product. Whereas working in a service based business, I was the product and it was a lot more confrontational because it felt like I was selling me."
In today's episode Kaity is joined by Sarah Cross, a Product Expansion Business Strategist.
Sarah is a Product Growth Strategist and Business Coach that works with creative women in the homewares and lifestyle industry. She helps identify and drive new opportunities and revenue streams...2020-10-2143 min
Smart Online Marketing with Kaity GriffinOvercoming doubt & taking the leap w/ Lily Carter"I had only really thought about the (social media) management side of things... And it wasn't until I was helping a friend with her social media and I was teaching her those skills that I realised how much I love teaching."
In today's episode Kaity is joined by Lily Carter, Digital Marketing Specialist and owner of SHE Marketing. This year Lily started her passion project which is SHE Marketing. She offers social media services including management and coaching. And she recently launched Google Ads services (someone pretty cool polished up my skills recently!).
In this chat we chat about overcoming...2020-10-1435 min
Products to Profits with Sarah J CrossMastering Profitable Google Ads for Product Sales with Kaity Griffin from Sunday DigitalIn this episode, Sarah talks to Kaity Griffin, owner of Sunday Digital and a Google Ads Specialist. Kaity is here to give you all the top tips on using Google Ads, including the common mistakes to avoid and the advantage of using Google Ads over Facebook.
You’ll learn all about:
How to get started on Google Ads
The difference between SEO and Google Ads
Why you don’t need to have SEO to get started on Ads
Why you might choose Google Ads over Facebook Ads
Why you don’t need Brand Awareness to get Sales
...2020-10-0835 min
Smart Online Marketing with Kaity GriffinHow to effectively hire and train your first VA"You might be thinking 'I'm not quite ready for a VA, I don't think I'll have enough tasks for them' but the best thing about hiring on a platform like Upwork is that it's hourly based. You pay per hour and their time is recorded, so it's very safe and you're not going to get scammed of your time or your money, you only pay what they work for you."
Today's episode is a solo one with me, Kaity, sharing my experience working with a VA, how I do it effectively and what it means for scaling my business.
Let's...2020-10-0728 min
Smart Online Marketing with Kaity GriffinStarting a beautiful baby business with your sister w/ Madison Bognar & Georgia McClure"We started contacting suppliers, which is actually a lot harder than you'd think, due to the language barrier and the suppliers already having premade wrap carriers. But we didn't want that, we wanted to create our own with our own designs."
In today's episode Kaity is joined by Madison Bognar and Georgia McClure, co-founders of Joey Baby Wraps. Joey Baby Wraps make stretchy wrap carriers that are made to mimic the womb. Joey is the creation of two sisters, Madison & Georgia, from the Mornington Peninsula, Victoria. The idea to create stretchy wrap carriers was born over a breakfast catch up...2020-09-3031 min
Smart Online Marketing with Kaity GriffinBuilding Tasmania's version of Etsy w/ Janelle Larkin"When everything shut down, down here, we started a group called 'Plug a Business Tasmania' and it took off really rapidly. I worked on it a lot to engage with the community, particularly the business community... By default we were seeing buying and selling through that group. I'd also received copious amounts of messages from business people who were really hurting and were really benefiting from these sales. So I thought to myself, there needs to be a more sustainable way for us to continue this buying and selling, because we didn't know what tomorrow would hold."
In today's episode...2020-09-2344 min
Smart Online Marketing with Kaity GriffinFrom making soap in the kitchen to managing two factories w/ Emma Cook"We were doing the markets, it wasn't making a lot of money but it was really about getting the face to face contact with the customer. And really understanding what the customer wants, in real time.
It's amazing to think that it came from just making it in our kitchen and selling it at little markets, to now having these big machines that make huge batches, but it still follows the same process, in that it's all being handmade."
In today's episode Kaity is joined by Emma Cook, Founder and Director, The Australian Natural Soap Company. Humble beginnings had Emma...2020-09-1645 min
Smart Online Marketing with Kaity GriffinThe importance of product photography and free shipping w/ Martha Vivian"It was unbelievable, that first year of research and trying to find a printer. Because it's different with books, you've just got to find a really good printer... It was so hard, because I really wanted to get the books printed in Australia - that was my biggest thing at the start - but it was just impossible. Once you look into prices, it was just so expensive."
In today's episode Kaity is joined by Martha Vivian. Mum, wife, entrepreneur, Martha is the founder of luxury keepsake book company Truly Amor. Inspired by her own experiences of wanting to capture...2020-09-0944 min
Smart Online Marketing with Kaity GriffinGrowing a Maternity Activewear brand with micro-influencers w/ Sinem Ibrahim"For me it was that I've always lived a really active lifestyle, and I couldn't keep working out in the clothes that I was in because they were really restrictive and... didn't fit! And the only other thing that was on the market at the time was 2XU and they were $200 for a pair of tights, which you could see straight through! So it wasn't an option, you know, seeing my mumma bum as I'm squatting..."
In today's episode Kaity is joined by Sinem Ibrahim, founder of Maze Activewear. Sinem is a mum of three, with a background in psychology...2020-09-0241 min
Smart Online Marketing with Kaity GriffinWhy shopping campaigns are an online store's best friendToday's podcast is a solo episode with me, Kaity Griffin, with some quick tips & tricks on how to optimise shopping campaigns for e-commerce stores and why they're so incredibly valuable for your brand. So if you've got a google ad account and you're not utilising shopping campaigns yet, this will be a great introduction for you.
Let's jump in!
WHAT YOU'LL LEARN FROM THIS EPISODE:
•Overview on the different types of ads in your google ad account
•The difference between search ads and shopping ads
•Why shopping ads are valuable and can be more profitable for e-comm brands
•How to optimise...2020-08-2617 min
Smart Online Marketing with Kaity GriffinThe ups & downs of building a product-based business w/ Jane Robertson"What we'd produced for children was so incredibly niche, and in order to get to a point where I could pay myself a wage, I was going to need to do something else. I was still getting lots and lots of emails, and at this point I was still going to markets and I was talking to customers all the time... So I was talking to a lot of parents and their children we're coming up and saying 'Oh we love your shoes, it's like walking on air and they wouldn't wear anything else' then the parents would say 'I...2020-08-1937 min
Smart Online Marketing with Kaity GriffinTurning $14k into $70k using paid ads"I spent that 14 thousand dollars, and I don't look at those ads as being an expense because [...] I've done the hard work by crunching those numbers using that goal setting calculator and looking at past performance."
In today's episode, I'm going to debrief my Google Ads course launch. We will be talking about how that launch went and what lessons can be learned from that. When launching my course I use the same philosophy that I use with both running ads for my clients and teaching my students how to run their own ads. The process includes setting goals and...2020-08-1218 min
Smart Online Marketing with Kaity GriffinHow to Show Up on IG with Clarity and Confidence w/ Kristy Dinuzzo"When you think of your brand, you've got to be looking at what your mission is, what your vision is, what your values are, what your the ideal customer, your tone of voice and what is the look and feel, which is usual the last part of your strategy, but also another critical part, is your messaging."
Why is being consistent across your platforms, having a clear brand strategy and nailing your brand on Instagram so important? Understanding how to brand and market your business effectively is one of the trickier parts of owning a business and converting sales. Having...2020-08-0542 min
Smart Online Marketing with Kaity GriffinHow I grew my biz from $0 to $400k in a year"I optimize everything to make sure that I'm getting better results each time, and that's what you need to do with your ads all the time as well."
This month I celebrate one year of having my business so I decided to do a recap of how this year went for me. I'll be talking about how much I've spent on ads, what I've invested in, how I've built my business and what were the key lessons and some of the takeaways.
Sunday Digital is my digital marketing agency. We specialise in Google Ads, and I also have an online...2020-07-2941 min
Smart Online Marketing with Kaity GriffinDeveloping A Purpose + Values Driven Brand Strategy w/ Serena O'Brien"When you step into that purpose and values part of your brand and you start creating messaging around it, things like social media or blogs, or PR, any sort of communication platform, become more than just people reading it and liking it. It becomes about the impact that you're creating by putting that piece of content out there."
How well do you know your brand and its purpose? Knowing your brand really well helps you to market it more efficiently, be more confident when talking about its purpose and easily pitch it to new clients, it also helps you to...2020-07-2647 min
Smart Online Marketing with Kaity GriffinNailing Your Facebook Ads + IG Strategy for E-Commerce Growth w/ Chelsea Berman"First, looking at some of your competitors, seeing what they're using . Of course, don't just copy their whole hashtag set because it's not always gonna work for you the same way it works for them."
Most of the business owners find social media complicated and time consuming. Social media marketing is something that needs to be consistent and well thought out. While some struggle with it themselves, others turn to social media marketing agencies that love social media intricacies and can really help their clients to engage their audience and bring in new customers.
In today's episode we have Chelsea...2020-07-1545 min
Smart Online Marketing with Kaity GriffinSleaze-Free Strategies to DIY-ing Your PR w/Katie Martel"There's a lot of misunderstanding around PR and what it is but what people most think that it is, it's publicity or getting coverage in media outlets (...) But actually it's really about reputation building and awareness building, trust building."
There's a lot of misunderstanding when it comes to PR and not everyone knows what it's actually for. PR, or Public Relations, is really all about the company's positive reputation and trust building. It includes all social interactions with existing and future clients or business partners. As social media is now the number one way for brands to engage with people...2020-07-0845 min
Smart Online Marketing with Kaity GriffinWriting Personality Packed Copy w/ Nell Casey"You have to take SEO into account when you're writing a web copy because people are searching online. And Google reports something like 51% of shoppers who research a product online before making a purchase. So if you haven't considered your SEO then you're just not gonna be found by those people, they're not gonna come across your product."
When starting a brand a lot of the business owners put their attention to their company's logo or a stunning website design that would bring new customers in. However, that's not all. Copywriting is another crucial thing that shouldn't be neglected. It...2020-07-0138 min
Smart Online Marketing with Kaity GriffinSwapping Politics for Product Manufacturing w/ Sally Branson Dalwood"It's a very anxious time and you wanna get things right from the very start. And rifling through bags at 2AM in the morning, telling your birth support partner that you need a black singlet or a maternity bra, and they go through the whole bag and chuck everything out - it just adds to that tension."
In today's episode we have Sally Branson, who is an ecommerce business owner. In 2019 she launched a brand called The Suite Set. Their mission is to help mothers make the transition to motherhood as seamless and streamlined as possible.
Sally had two boys, ni...2020-06-2543 min
Smart Online Marketing with Kaity GriffinHow to Transform Your E-Comm Business w/ Lisa Byrne"If you're just starting out in the first few years, choose one to two areas that you think are gonna work or you know it's gonna work and just focus on them without taking the next approach. You don't have to be everywhere, you don't have to be all things and chase every shiny tactic."
When you start an ecommerce business, it's really easy to get overwhelmed by all the things that need to be done. It might be writing blog posts, planning your email marketing, social media strategies... It can be a lot at times! That's why it can...2020-06-1736 min
Smart Online Marketing with Kaity GriffinNailing Your Influencer Pitch + Growing a 30k+ Following w/ Charis Pixie"A lot of people that don't do it, say that we just get paid for everything. I think that's definitely a big misconception. They think that every job we're posting, we're getting paid for, which is definitely not the case. Especially at the moment, and when the bushfires were happening as well. That was a time where a lot of brands were like, we don't want to do brand marketing. And currently a lot of brands don't have the budget to do marketing [...], which is why I'm doing a couple more unpaid jobs than I was, just because I know...2020-05-2738 min
Smart Online Marketing with Kaity GriffinSecrets from a B.S. free marketer with Jessica Osborn"Coming back from the second child, I actually experienced, what I call, the maternal world bias happening in the corporate company that I worked for which is really not about my capacity as a mother (...) but they just felt that for some reason now that I have children, I'm not as capable as I was before."
Imagine a world where women would have to sometimes choose their family over their career... Oh wait, we're living in this kind of world! Starting a family and also keeping your career going should be a compatible way of living, however, some companies don't...2020-05-2041 min
Smart Online Marketing with Kaity GriffinUsing Intuitive SEO to 5x Your Search Traffic w/ Sophie Caldecott"Because Google is cleverer than that, they can spot related words. They'll scan your website and as long as you have clear language, they will be able to tell what you are providing there. "
Promoting your business is hard work. The most popular way of bringing attention to your business and finding new customers is paid ads that can be used throughout various platforms, such as Google, Facebook or Instagram. But there's one more way that not many people understand or take the time to get to know, and it is SEO. SEO can bring organic growth to your business...2020-05-1335 min
Smart Online Marketing with Kaity GriffinDeveloping your ideal customer w/ Two Girls and a Laptop"Other biggest questions that we ask and you need to answer are 'what problem are you solving?' or 'what pleasure are you bringing?'. So your business is built around an ideal customer and that person is a semi-fictitious individual. So you need to be building the whole business around a problem that you are solving for that ideal client profile."
Starting a business is never easy. The most important question that needs to be asked is 'why?'. Why do you want to start your business? Why is your idea better than the products/services that already exist...2020-05-0652 min
Smart Online Marketing with Kaity GriffinGrowing a matchmaking service for dog lovers using PR w/ Jessica Janson"When I was having trouble with my dog who was barking excessively all day, I was really stuck about what to do, and we, by chance, met a neighbour who had a puppy who was also under 12 month old, and the two of us were able to team up and help one another out with taking the turns to do walking, morning and evening. And also letting the two dogs share the backyard and hang out. And that night we moved away after around 12 months of this great arrangement, and I was left thinking 'how would I get this to...2020-04-2941 min
Smart Online Marketing with Kaity GriffinHow to successfully grow using influencer outreach w/ Yuki Taylor"With the paid influencers we can automatically see the results immediately and that will be a combination. If we are promoting our app, we'll get a massive spike in downloads. Same with sales. And if we offer promo codes or discounts, we'll see how many times the codes have been used. We'll also see the amount of impressions we've got or the influencer will see the amount of impressions they received from their posts."
Social media opens great opportunities for promoting small businesses. Influencers are on a rise and one of the best ways to get your product seen. However...2020-04-2238 min
Personal Branding ExposedTurbocharge your Google AdsI chat to Kaity Griffin about Google Ads for small businesses and those building a personal brand.
Kaity teaches us how to look after our own Google Ads and pulls away all the jargon making it manageable for you and I to tackle it on our own without costly agencies.
Find Kaity here (https://sundaydigital.com.au/).
Keep in touch and send me your questions.
LinkedIn (https://www.linkedin.com/in/meganmacneill/)
Instagram (https://www.instagram.com/personal_brand_podcast/)
Facebook (https://www.facebook.com/relevantwithmeganmacneill)
Twitter (https://twitter.com/RelevantMegan)
Pinterest (https://www.pinterest.com.au/Meganaam/personal-branding-exposed/)2020-04-2200 min
Smart Online Marketing with Kaity GriffinWhy I hired a burlesque dancer (to be my accountant)Keeping track of your finances can be daunting. Especially when numbers are not your strongest suit or when you don't have a good finance records tracking system in place. That's why having someone who can direct you and advise you is very important. That's where Lauren comes into play.
Lauren Thiel is a founder of boutique accountant firm, The Real Thiel. A Chartered Accountant, with a passion for the arts, Lauren is on a mission to educate, empower and motivate creative small business owners and help them manage their finances more effectively.
Lauren has a double degree in Tourism and...2020-04-1548 min
The Art of Online BusinessHow She Did It: 2 Kids And a Multi-Six Figure Online Business w/ Kaity GriffinMy guest on the show today calls herself one of my star students, and I definitely agree! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Kaity Griffin successfully scaled an e-commerce business using Google Ads. That’s when she realized she was more passionate about the Google Ads side of the business, which she says engaged both the creative and data-driven sides of her brain. Kaity sold her e-commerce business and moved to a well-know...2020-04-1547 min
Smart Online Marketing with Kaity GriffinMarriage and business with Matt GriffinHaving your own business can feel amazing. Even though it requires long working hours, it brings joy and flexibility in your daily life. On the other hand, managing your business AND having a family comes with a price. How can you juggle between the two and make sure that both get enough of your attention? How do you set healthy boundaries between working from home and spending time with your family?
In today's episode Kaity will be talking with her husband Matt about what difficulties they face while Kaity runs her own business from home and Matt works long hours...2020-04-0834 min
Fireside FriendsFireside Friends 10 - My Beautiful Bird Dog PartnerWe talk Pee-wee's Big Holiday, the trend of subversive anime like Haven't You Heard? I'm Sakamoto, the rewarding fanservice of the Warcraft movie, and the disappointments of X-Men: Apocalypse before discussing Carol for our shared experience.Discussion of Carol begins at 41:05.Works Cited:Pee-wee's Big HolidayStrucciMoviesPee-wee's Big AdventureHaven't You Heard? I'm SakamotoNarutoBleachOne PieceSpongebob SquarepantsFairly OddparentsJojo's Bizarre AdventureSteven UniverseSailor MoonWarcraftJohn Warcraft Dev Diary – 1 – Valley of TrialsGriffin’s Amii...2016-06-1900 min