Shows
Idiot's Guide to ImagineeringRewind: The Twilight Zone Bar & Lounge (S2 E18)Rewind time, and this week we’re stepping back into the eerie glow of the Hollywood Tower Hotel.We’re revisiting Season 2, Episode 18: The Twilight Zone Bar & Lounge, where Kaity imagined a moody, atmospheric space that extended the Tower of Terror story into a place you could sit down, sip a cocktail, and soak in that haunting Hollywood vibe.Kaity reflects on why this idea still gives her chills, and how the ride’s timeless mix of suspense and atmosphere makes it the perfect backdrop for spooky season.If you love immersive storytelling, Hallow...
2025-10-0634 min
Idiot's Guide to ImagineeringS3 E20: Brazil Joins World ShowcaseSummer’s heating up—and so is Epcot! This week, Project Manager Kaity leads the charge as the Idiots head to South America to dream up a long-awaited addition to World Showcase: a brand-new Brazil pavilion! Complete with Baroque-inspired architecture, vibrant street markets, a churrascaria with sunset views, and an interactive attraction starring a mythical forest protector (and yes—giant flying capybaras), this proposal brings Brazil’s food, folklore, and festive spirit to life like never before.From Samba dance lessons and caipirinhas to a high-tech, eco-forward ride through the Amazon, Kaity’s immersive vision is both imaginativ...
2025-06-2343 minIdiot's Guide to ImagineeringS3 E14: Luca's Portorosso RushBuon Giorno! This week, Kaity takes the lead on reimagining a new adventure ride for Epcot’s Italy Pavilion, Portorosso Rush! Inspired by the animated film Luca, this high-energy ride lets guests race through the picturesque coastal town of Portorosso, chasing down the thrills of a triathlon while avoiding the watchful eyes of the locals. With sea monsters and plenty of pasta-filled moments, it’s a fast-paced, heart-pumping journey through the sights, sounds, and flavors of Italy.Stephen and Marissa join Kaity to offer their feedback and fine-tune the details of this exciting concept. From the immersive them...
2025-04-2843 minIdiot's Guide to ImagineeringS3 E10: Expedition: Nat GeoThis week, Kaity takes the lead as she reimagines the Seas Pavilion at Epcot! Joined by Stephen, Marissa, and special guest Olivia from the Soarin’ Around WDW Podcast, Kaity dives into the possibilities of transforming the pavilion into an immersive National Geographic experience.With 71% of the Earth covered by oceans, it’s time to showcase the deep blue with Expedition: Nat Geo, a new family attraction that will take guests on a thrilling journey through the Great Barrier Reef. From reimagining the pavilion to the cutting-edge submarine ride, Kaity and the Idiots explore all...
2025-03-1054 minIdiot's Guide to ImagineeringS3 E6: Jungle Book Leaf Gliders (with Kim Millspaugh)This week, Kaity takes us into the jungle, where the bare necessities of life come to life in our first Animal Kingdom project of the season! Joined by special guest Kim Millspaugh (@disney.sme), the team explores a brand-new Jungle Book-inspired attraction that brings Baloo and the gang to life through augmented reality and "gliding" technology. Will this idea find its perfect home in Asia, or will Kaity face the wrath of Stephen for suggesting a bold new use of Rainforest Café’s space? Tune in for a wild discussion filled with strategic design, Disney history, and maybe a lit...
2025-02-1058 minIdiot's Guide to ImagineeringS3 E3: CANCELED: LucasPort (with Johnny J)In this thrilling new episode, we journey into the galaxy far, far away... and then we ask, what happened to the ambitious George Lucas-themed land that almost took over Disneyland? Get ready for a deep dive into the LucasPort project that never came to be, featuring an immersive Star Wars coaster and other mind-blowing concepts.We’re joined by our guest, Johnny J, a long-time friend and fellow Star Wars superfan, who’ll help us unravel the mysteries behind this canceled expansion. Plus, get ready for some serious Imagineering chatter as Kaity, Marissa, and Stephen expl...
2025-01-2156 minIdiot's Guide to ImagineeringS3 E2: Genie’s Magical Musical Revue at Epcot (with Michele Schwartz)Step into the bustling streets of Agrabah and prepare to be amazed! In this week's Idiot's Guide to Imagineering, the Genie takes center stage as Stephen pitches a dazzling new addition to EPCOT’s Morocco Pavilion. Joined by Kaity, Marissa, and special guest Michele Schwartz (@jetsettingwithmichele), the team dives into a magical musical spectacle that blends Broadway energy, jaw-dropping illusions, and Disney charm—an idea worthy of the lamp itself.Plus, the group shares their deepest, most selfish wishes (Genie rules, of course), and there’s plenty of laughter, insider Imagineering insigh...
2025-01-1346 min
Idiot's Guide to ImagineeringAn Idiotic New Year's Party!It’s our Idiot’s Guide to Imagineering New Year’s Party, and we’re ringing in 2025 with some bold opinions on what Disney parks should leave behind and what they should embrace. Stephen, Kaity, and Marissa each share their "INS & OUTS" for the upcoming year, including things that have overstayed their welcome, and we also dive into the exciting changes we’re looking forward to in the parks. While we can’t avoid a little controversy, the group is focused on positivity and embracing the future. Be sure to stay tuned for next week’s Season 3 premiere – we’v...
2024-12-3024 min
Idiot's Guide to ImagineeringMicro Magic: What the Heck is ‘Nahtazu’?In this special Micro Magic episode of Idiot’s Guide to Imagineering, Kaity takes us back to 2002, when Disney's Animal Kingdom was struggling to find its footing. Explore how Imagineer Joe Rohde’s vision of a park beyond your average zoo faced challenges, and dive into the iconic marketing campaign that coined the phrase "Nahtazu!" Was it really enough to change public perception of the park? Kaity explores Disney’s efforts to reshape Animal Kingdom's identity, the roadblocks along the way, and the lasting impact of this clever campaign. Don't miss this quick dive into Disney history!Don't...
2024-12-0206 min
Idiot's Guide to ImagineeringDisney Parks Thanksgiving Roulette 2024In this Thanksgiving mini-episode, Stephen, Kaity, and Marissa take on a holiday twist with their Disney Parks Thanksgiving Roulette! Join in as they "invite" Disney Parks-exclusive characters—think Figment, Orange Bird, and José from The Tiki Room—to a fictional Thanksgiving feast. With a spinner wheel choosing the guests, each host builds their table and navigates the lively chaos their guests bring to the table.Don't forget to check us out on Instagram!
2024-11-2520 min
Idiot's Guide to ImagineeringStephen's Shanghai Disney Resort RundownNi hao! Stephen is back from China with fresh stories and insights from Shanghai Disney Resort! From iconic attractions and exclusive characters to Halloween festivities under a typhoon and memorable moments with family, Stephen shares the highlights and surprises of exploring Disney magic in a whole new setting. Kaity and Marissa join in to round out the adventure, and there’s so much to unpack (literally).Don't forget to check us out on Instagram!
2024-11-111h 14
Idiot's Guide to ImagineeringMicro Magic: What Went Wrong with Disneyland Paris?In this episode of Micro Magic, Kaity explores the history and challenges of Disneyland Paris, Disney's fourth resort destination, and asks the big question: what went wrong? From cultural resistance and poor location choices to missed expectations and harsh weather, Disneyland Paris faced an uphill battle from the start. Was Disney’s approach to Europe flawed from the beginning? Is it possible that the world’s most magical company made a misstep? Tune in as we unravel the complex story behind one of Disney's most controversial parks! Don't forget to check us out on Instagram!
2024-10-1407 min
Idiot's Guide to ImagineeringIdiot's Guide to the Idiots: KaityWe're back with another exciting reintroduction of one of our favorite Idiots! Kaity is spilling the tea on her top 7 Disney picks and giving you an exclusive backstage pass into her world—both on the show and off. Trust us, you won't want to miss this! Tune in and stay connected as we roll out more exciting new content over the course of our off-season! Don't forget to check us out on Instagram!
2024-10-0708 minIdiot's Guide to ImagineeringS2 E25: Season Finale: Idiot Imagineer ShowdownWelcome to the Season 2 Finale of Idiot’s Guide to Imagineering! The original Fab 5 Idiots are reunited for an epic showdown you won’t want to miss. We’re hosting a thrilling competition with three original Imagineering projects inspired by the latest D23 announcements. Marissa’s dreaming up a Walt Disney animatronic, Stephen’s designing a Spaceship Earth lounge, and Kaity’s creating an Encanto attraction for Animal Kingdom. With Amanda and Jenny as our judges, the stakes are high and the critiques are sure to be lively!As we wrap up this incredible s...
2024-09-1654 minIdiot's Guide to ImagineeringS2 E24: Big Hero Quantum LeapThis week, we're leaping into an exciting new attraction idea that brings the world of Big Hero 6 to life at Epcot! Join the Idiots as we explore the innovative San Fransokyo Institute of Technology, where technology and creativity collide in a thrilling new E-ticket experience. Kaity walks us through her vision for Quantum Leap, a cutting-edge ride that combines storytelling, high-tech thrills, and the beloved characters from Big Hero 6. Discover how this new addition could transform Epcot’s Mission Space area into a vibrant hub of innovation and adventure. Plus, the team shares exciting plans for the upcoming season fi...
2024-09-0943 minIdiot's Guide to ImagineeringS2 E20: D23 Predictions & Imagineering Showcase CenterIn this episode, we shake things up by diving into the latest Disney rumors ahead of the Disney Experiences Showcase at the 2024 D23 Fan Experience. We discuss potential announcements such as the long-awaited Tropical Americas, a new Moana attraction, a Lion King ride, and a possible nighttime parade at Magic Kingdom. We also speculate on various other exciting projects, including updates to Test Track, expansions beyond Big Thunder Mountain, and new experiences for Disney's international parks.Towards the end, we introduce our latest original project: Horizons: Disney Imagineering Showcase. This reimagined Communicore Hall will be a dynamic...
2024-08-0555 min
Idiot's Guide to ImagineeringS2 E18: The Twilight Zone Bar & LoungeHollywood, 1940. The Hollywood Tower Hotel is reopening after a year-long closure following the tragic events of 1939—you know, the one where an elevator cab carrying five people was struck by lightning and never seen again? After taking the year off to “renovate,” the hotel is opening back up with its newest, exclusive lounge—The Twilight Zone. Management decided they needed a flashy hangout to attract back the Hollywood elite. However, something is not quite right with this place. While the rest of the Hollywood Tower Hotel looks abandoned and desolate, The Twilight Zone is bright and lively—always buz...
2024-07-2240 minIdiot's Guide to ImagineeringS2 E15: Crossover Creation ChallengeFor the first time on our show, we showed up to recording completely unprepared to pitch you a new project. But that’s on purpose. Today we are giving you a little bit of insight to what our planning process looks like live on the show!Welcome to the Crossover Creation Challenge. We spun two wheels. One full of existing Disney Parks attractions and the other? Non-Disney IP. The challenge is for the 3 of us to retheme that attraction with the new IP. Tune in now to find out what we created. It's an unexpected com...
2024-07-0151 min
Idiot's Guide to ImagineeringBonus Episode: Tiana's Bayou Adventure ReviewThe Idiots have conquered Tiana's Bayou Adventure, and we have a lot of thoughts! As avid fans of Tiana, one of our favorite princesses, we were thrilled to get a sneak peek at the attraction. Kaity and Stephen attended the D23 preview event, while Marissa experienced it during the Cast Member preview. We also have our resident New Orleans local, Jenny, to provide commentary on the authenticity of her city's portrayal. Overall, we really liked the new attraction and can't wait to share our pros and cons with you. Tune in to hear our detailed review and find out...
2024-06-2559 min
Idiot's Guide to ImagineeringS2 E14: Building Port Disney (Part 2): The Theme ParkWe're back with Part 2 of our Building Port Disney Mini-Series! Today, we're diving into the original plans for DisneySea, which was actually intended for California in the 1990s. Discover all the fascinating details about this first-of-its-kind park that never came to be.And of course, we put on our creative idiot caps to reimagine how this park could look if it were built today. From Coney Island to talking sausages, haunted ghost ships to Lizzie McGuire, we've got a lot to cover. So, sit back, relax, and hit play!Project Managers: Stephen, Kaity...
2024-06-2455 minIdiot's Guide to ImagineeringS2 E13: CANCELED: Muppet StudiosIt's time to play the music! It's time to light the lights! It's time to meet the Muppets on this episode tonight! Join Marissa and Kaity as they dive into another episode of "Canceled." This week, they explore the ill-fated Muppet Studios, a planned land at Disney parks that never saw the light of day. In the early 90s, The Muppets were wildly popular, and a merger between Disney and Jim Henson Studios was set to bring an entire Muppet-themed area to the parks. However, the unexpected death of Jim Henson in 1990 halted the merger, and the d...
2024-06-1749 minIdiot's Guide to ImagineeringS2 E11: Swingin' O'Malley's Studio & DenJoin us as we explore a new and unique addition to Epcot’s France pavilion, blending the educational spirit of the park with the rich cultural tapestry of Paris and the creativity of jazz. Kaity shares her vision of a daytime interactive music studio for children, while Marissa imagines a swanky nighttime jazz club for adults, complete with interactive elements and a VIP entrance from Monsieur Paul. Together, they combine these ideas to create a vibrant, multifaceted experience that celebrates the timeless charm of "The Aristocats" and brings new life to Epcot. Dive into the history of the film, fu...
2024-06-0332 min
Idiot's Guide to ImagineeringS2 E10: Building Port Disney (Part 1): Overview & Entertainment DistrictWhat started out as an episode of "Canceled" has turned into a new mini-series! We're journeying back to California, exploring the ambitious Port Disney project announced in 1990. Join us as we reveal the grand vision for a revolutionary waterfront development that would have combined theme parks, resorts, and urban entertainment districts in Long Beach.You'll hear about the proposed components of Port Disney, from the state-of-the-art cruise port to the Aquarium and Marine Life Center, and the array of themed hotels and vibrant retail districts. Discover the planned centerpiece, DisneySea, a nautical-themed park that would have brought m...
2024-05-2839 minIdiot's Guide to ImagineeringS2 E4: Disney's Legends ResortBehold, as we open the gates of Disney's Legends Resort, a sanctuary like no other, where myth and majesty converge. Prepare to be immersed in a world where the valor of Mulan and the strength of Hercules intertwine, weaving tales of courage and adventure into every corner of this legendary home away from home. Dive into the heart of hero-themed sanctuaries, explore vibrant landscapes, and indulge in unique dining experiences. Join us for one-of-a-kind activities like Hero Quest Training Camp and enjoy evenings filled with dinner theater extravaganzas. Discover the perfect blend of legacy and immersion at o...
2024-04-1541 min
Loud & UnscriptedOff-Limits? Nothing is Safe When We Talk RelationshipsBuckle up for a relationship rollercoaster with Thalia and Kaity!
This episode dives headfirst into the messy, wonderful world of love with your burning questions. We're tackling the controversial topics that get everyone talking: long distance relationships, cheating, relationship goals, jealousy...
But it doesn't stop there! We'll also be unveiling the results of our listener poll, revealing what YOU REALLY think about these hot-button relationship issues. Do your views clash with the crowd? Tune in to find out, and get ready for some fiery discussions, surprising stats, and maybe even a little relationship advice (if you can...
2024-04-1548 minIdiot's Guide to ImagineeringS2 E3: CANCELED: Tomorrowland 2055We're back with our first CANCELED episode of Season 2. Join us as we dig up old plans for the renovation of Tomorrowland in Disneyland that never quite made it to lift off. After that, we will share our plans for a refurb that will take us to the year 3055. We've even got an exclusive new music teaser from the one and only Stellara Vox. History meets creativity as we discuss the could-have-beens and hopeful future of one of the first of Disney's themed lands.Project Managers: Stephen, Kaity, Marissa & JennyDon't forget to c...
2024-04-0838 minIdiot's Guide to ImagineeringS2 E2: Up: An American AdventureAdventure is out there! Prepare to take flight up, up, and away on a thrilling hot air balloon tour of the American Frontier. With Russell as your guide, you'll embark on a journey to discover the sights and sounds of this iconic landscape, in an exciting new attraction set to debut at World Showcase. Hold on to your hats and glasses, because this here's the wildest ride in...EPCOT.Did you catch our reference to Disney's Summit Village & Resort? After you're done here, be sure to tune in to Season 1, Episode 19, a personal favorite of ours and t...
2024-04-0132 minLoud & UnscriptedTrusting Life's In-Betweens: Surviving (and Thriving) During TransitionsFeeling lost between chapters? Life is full of "in-between" moments - that new job you just started, the big move across town, or even that awkward phase between finishing school and starting your career. Join Kaity and Thalia as they navigate the shaky ground of life's transitions in Trusting Life's In-Betweens. This episode is all about surviving (and thriving!) during these uncertain times. We'll discuss how to trust the flow of life, even when the future feels blurry. Plus, Kaity and Thalia will share tangible strategies to help you find your footing and make the most of your in-between...
2024-03-2528 minIdiot's Guide to ImagineeringS2 E1: Season Premiere: Sailing Away Party!All aboard! The idiots are back with a brand new season! Set sail us for the creative cruise of a lifetime on our brand new ship, the Disney Imagination. Allow us to take you from bow to stern as we cover design, staterooms, activities, dining, and entertainment on our ultimate version of a Disney cruise. Stay tuned all season long for a ton of new original ideas and surprises. Bon voyage!Project Managers: Stephen, Kaity, Marissa & JennyDon't forget to check us out on Instagram!
2024-03-2556 minLoud & UnscriptedMarried, Divorced & In Love Before 30: Red Flags, Green Lights & Your Inner VoiceFeeling lost in love and unsure if your intuition is leading you astray? In this episode of L&U, Kaity dives deep into recognizing red flags she once ignored in past relationships. We all deserve healthy connections, and Kaity shares valuable insights on how to listen to your inner voice and navigate the complexities of love. Discover the keys to identifying emotional red flags, embracing your intuition, and ultimately finding the fulfilling relationship you truly deserve. Tune in and unlock the secrets to a love life guided by your inner wisdom!
2024-03-1814 minIdiot's Guide to ImagineeringSeason 2 TrailerJoin the crew of "Idiot's Guide to Imagineering" as we set sail on a voyage of imagination in Season 2, premiering on March 25th! With Stephen, Kaity, Marissa, and Jenny at the helm, prepare for a journey through creativity, laughter, and a sprinkle of pixie dust. From exciting collaborations to special guests and original projects, this season promises to navigate uncharted waters, exploring the realms of Walt Disney World and beyond. Say "bon voyage" as we embark on a whole new chapter of storytelling and fun!Don't forget to check us out on Instagram!
2024-03-1101 min
Idiot's Guide to ImagineeringS1 E14: Sleepy Hollow at Liberty SquareThings in Liberty Square are taking a turn for the eerie. Join us as we add a spooky veil to the classic Magic Kingdom land featuring some familiar haunting faces. From a collection terrifying treats to a ghostly new talent show, you'll be shaking in your colonial boots as night falls on on the pilgrim village. Reminder: Beware of the Headless Horseman!Since you're in the Halloween spirit, head over to Miles From Main Street podcast as Kaity and Stephen join Bryan for a rundown of their Halloween Movie Madness bracket. Can you guess who...
2023-10-3034 min
Fix Your FoodieThe Beginners GuideIn this Episode, Kaity speaks on 7 Lessons she learned and applied within the year she lost 100lbs. She goes over her own experiences, how she started, what she learned in that year and how it helped her along her health journey to help you in your beginning!
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2023-03-2127 minFix Your FoodieOvercome Emotional EatingIn this episode Kaity speaks about how to overcome emotional eating - to help you regulate your emotions and learn to have a good relationship with food.
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2023-03-1014 minFix Your FoodieFix Your Vitamins & MineralsIn this episode, Kaity talks about what Vitamins, Minerals, and Herbal Remedies she recommends for Energy, Hormone Health, Relaxation, Gut Health and Collagen production.
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2023-03-0619 minFix Your FoodieFood Tracking HacksIn this episode Kaity talks about the importance of Food Tracking but how to do it the SIMPLE way without any food tracking apps.
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2023-03-0111 minFix Your FoodieHow to Eat while TravelingIn this episode Kaity speaks on how to eat while you travel-long term, short-term, business trips or a quick weekend!
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2023-02-2513 minFix Your FoodieToned Vs. “Skinny Fat”In this episode Kaity explains the difference between having a Toned or “Skinny Fat” Body Composition and how to eat to become more on the toned side. This will also benefit your overall health! The looks are just a bonus.
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2023-02-1715 minFix Your FoodieHow to say NO & have DisciplineIn this episode, Kaity talks about three tips on how to say NO to office snacks, free food offerings, party or restaurant foods that are outside of your healthy regimen. She also talks about the discipline and responsibility required to be healthier and happier and how to support yourself in STICKING to your NO!
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2023-02-1315 minFix Your FoodieHow to Eat Out at RestaurauntsIn this episode Kaity takes her sweet time addressing all the habits, hacks and tricks she uses when she wants to go out with her friends or family to eat at restaurants!
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2023-02-1013 minFix Your FoodieDairy & Carb HacksIn this episode Kaity will talk about all the hacks that kept her enjoying her favorite foods while also losing weight and keeping her protein intake at a level that helped her achieve a healthy BMI & Body Composition.
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2023-02-0813 minFix Your Foodie3 Ways I lost 100lbs in 1 YearIn this episode Kaity will explain the top three reasons she lost the weight and how her journey was made easier with these tools!
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2023-02-0810 min
Fix Your FoodieOvercome Fear: 3 TipsLearn how you can overcome Fear with Kaity. Fear likes to keep us from abundant opportunity, career paths, healthy choices and happy relationships. Enjoy 3 Tips to Overcome Fear so that you can access your Superpower Soul and Life. --- Support this podcast: https://anchor.fm/superpowersoul/support
2021-12-0812 minFix Your FoodieWelcome to Fix Your Food[ie]I’m Kaity Donovan and I love food! I’m a Foodie yet I lost 100lbs in 1 year just by fixing my food. On this podcast, I make Weight Loss FUN & EASY with Tips to heal and change your body and mind effortlessly. Stick around and find out how I dropped the pounds while still enjoying my favorite foods.
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2021-12-0700 min
Smart Online Marketing with Kaity GriffinBTS of Business & Mum life w/ Kaity Griffin & Lisa ByrneIn today's episode Kaity is joined by Lisa Byrne, with a twist on the usual podcast style. This week Kaity will be the interviewee and shares a deeper dive into how her business runs, how she manages her course delivery, her maternity leave plans and the ongoing 'mum life' and business blend.
Today's guest/host is Lisa Byrne, who helps women entrepreneurs grow their ecommerce businesses by strengthening their marketing foundations and by streamlining their marketing. Her coaching style is very unique in that it's 1:1 and personalised, and women have unlimited access to her and they can thrive knowing that...
2021-05-2657 min
Smart Online Marketing with Kaity GriffinWhy you need a Conversion Copywriter w/ Aja Stuart"What is critical and pretty different about conversion copywriters, is that we will interview your audience. Through sending out surveys or interviewing them directly, we'll do 5ish interviews with people who bought your product or really importantly people who didn't buy your product. So we can understand why they're buying your product, what attracted them to your product, what need your product is filling and in the case of people who didn't buy, what objections stopped them from buying. So we can really understand the psychology of your current customers and your potential customers and what has motivated them enough...
2021-05-1941 min
Smart Online Marketing with Kaity GriffinThe power of Instagram Reels w/ Monique Lombardo"The way I like to look at reels, is it's a way to show your audience something that they haven't seen before. So before reels came out, I felt like I was coasting through Instagram. I was posting photos, posting stories but it felt very static. It didn't feel like I was connecting with my audience, it was just here's a post, engage with it. Whereas with reels, there's motion to it, there's emotion to it. You're giving them your personality, you're giving them insight into who you are and what you do."
In today's episode Kaity is joined by...
2021-05-1240 min
Smart Online Marketing with Kaity GriffinThe surprising benefits of LinkedIn w/ Hayley Clinch'One of the things I've loved the most about working with small businesses, is you can see that your ideas, your strategies, the campaigns that you're putting together and bringing to life - make an impact, almost instantly, with these businesses. Whereas with the bigger agency side, it was really hard, I definitely felt like a number. It was a great experience but I didn't really feel like I was making an impact.'
In today's episode Kaity is joined by Hayley Clinch, Digital Marketer for busy peeps.
I'm a tee shirt and jeans kind of gal, with three beautiful...
2021-05-0542 min
Smart Online Marketing with Kaity GriffinRunning a digital business & navigating chronic illness w/ Fiona Smallwood'The reality is that if you're starting off as a business coach, you don't need a full bells and whistles website. You need somewhere you can make appointments, somewhere you can get in touch, something that has everything you need. But if you go too big you can over capitalise at an early stage of your business. When really it would be sufficient to get those automations happening, get those emails coming through.'
In today's episode Kaity is joined by Fiona Smallwood, the Digital Wingwoman!
Fiona lives in Western Australia with her husband, daughter and Harry the dog near...
2021-04-2843 min
Smart Online Marketing with Kaity GriffinThe yay & nay of Instagram 'hacks' w/ Cheyenne Hackland'The best way to think of it is, it's a tool, it's not something you have to do, it's not something you have to compete with anyone on, it's a tool you have for your business. So try and take a step back. It is so easy to get overwhelmed, you see everyone doing everything all of the time and it's all just content and noise. But I think, because one of the things people throw out is 'be consistent, consistency is key' and yes it is key, but it's key in your own context. You can be consistent if...
2021-04-2138 min
Smart Online Marketing with Kaity GriffinThe value of ethical copywriting w/ Anna Rogan'When it comes to ethical marketing, our measures of success aren't just the amount of money that's coming through the door. Because if your measure of success is just about how much money you're making then it doesn't matter how you make that money. It doesn't matter if you're telling people the thing you're selling is going to give them 'X' when in fact it doesn't do that at all. You can sell all the promises and never deliver and for a while, that business model might work for you but most of the people I work with and certainly...
2021-04-1440 min
Smart Online Marketing with Kaity GriffinThe values behind your money w/ Eliza Ludwig'I start by really looking at their values and what it is that they want. So forget about how much money you want in the bank and start thinking about what it is that you want your life to be. Is it picking up the kids everyday? Is it that you really want to manage people? Whatever it is, it starts with your values and what you really want and then from there we look at all the options and then if you match that against their values you can pretty quickly see the things that just aren't going to...
2021-04-0739 min
Smart Online Marketing with Kaity GriffinBuilding a service based business on quality referrals w/ Karlie Plowman'It's the SEO side of things that most people fall down at. Say they go to Wix, put their content in and hit publish, they're done. But they haven't gone into the back end and run the SEO tool that tells them 'they need to put a page heading here, a heading 1 tag here, your images are not optimized, you don't have Alt titles etc'. They forget to do that part and then 12 months later, they're not showing up on google, they're not getting website traffic, they're not getting google analytics and they come to me asking why they're not...
2021-03-3140 min
Smart Online Marketing with Kaity GriffinMy Business Model"So then there's the course side of my business, which I'm actively growing. The main concept of the course is that it is a 12 week course. So it includes 12 weeks of Facebook group support and 10 weeks of course calls. I teach businesses and online marketers how to profitably use google ads, essentially taking all the skills I've learned over years and years of doing 1:1 client work and running multiple accounts and working across a lot of different industries. Taking those skills and creating a really dependable system and process that anyone can implement on their business to profitably use google...
2021-03-2427 min
Smart Online Marketing with Kaity GriffinRethinking & demystifying PR w/ Emma Burrows"PR is about getting those messages out to your people, predominantly through the media, to help share your why, to share your values, your key messages so that people understand who you are and your business. It is about your audience getting the facts in a way that is not you saying you're good but others saying that you're good."
In today's episode Kaity is joined by Emma Burrows, PR mentor and founder of The PR Pantry.
Emma Burrows is the Founder of PR Pantry, a friendly PR agency that offers unique mentoring and training services for budding business owners...
2021-03-1739 min
Smart Online Marketing with Kaity GriffinValuing your expertise & no longer trading time for money w/ Jess Shipton"When I had that full mindset shift of how much value I'm actually adding to people, it also then helped me to boost my confidence with how much I'm actually doing for my clients. I went back and saw how much money I was generating for my clients through my Facebook Ads and Google Ads, and I just went 'Holy crap Jess, you're actually really good at what you do' and I allowed myself to pat myself on the back and acknowledge that I'm actually worth this amount."
In today's episode Kaity is joined by Jess Shipton, Digital & Social Media...
2021-03-1040 min
Smart Online Marketing with Kaity GriffinThe secret to better copywriting w/ Nami Clarke"On a home page, you want to help them see that straight away you understand where they're at right now. They might not be ready to buy from you, now this is at the earlier stage of your relationship with them. Whereas your sales page and your emails are at the later stages of your relationship, where the trust is there and they're ready to buy or they might have already bought from you and they're ready to buy again. But a home page, we really want to introduce: who you are, who you help, how you help them and...
2021-03-0338 min
Smart Online Marketing with Kaity GriffinHow knowing your talents can make them strengths w/ Amy Pettingill"You've got 34 themes that could possibly show up in your top 5 strengths. Essentially they are your talents, they form your talent DNA, and you can work on those top 5 talents in order to make them your strengths. And that's the whole idea, that you should really focus on your strengths and not forget your weaknesses but not focus on them."
In today's episode Kaity is joined by Amy Pettingill, a Clifton Strengths & accountability coach.
Using the CliftonStrengths Assessment, Amy helps individuals unlock, understand and unleash their natural born gifts and talents. With a bold vision to live in a world...
2021-02-2439 min
Smart Online Marketing with Kaity GriffinBrand clarity & the twin mum juggle w/ Megan Raynor'The main benefits I see for having a brand strategy, and it differs for every client, but there are a few key areas that I think every brand needs. So it's knowing their audience, knowing why they're doing what they're doing - so their purpose, their point of difference, knowing their brand personality - so their tone of voice but also what it looks like visually and their brand values - so what is it that they stand for. So the benefits of having those key things for example, when it comes to hiring as your business grows, you know...
2021-02-1736 min
Smart Online Marketing with Kaity GriffinHow FB and Google Ads compare"Google Ads strength lies in when people are in the middle of the funnel or in the bottom of the funnel. Whereas it is usually too expensive to acquire a new customer if someone is in the top of the funnel because you have to go after really research'y based terms. For example if I'm trying to target people who want to learn how to do Google Ads, I might have to bid on keywords such as 'What is google ads?'. Now that's someone at the top of the funnel, they're not quite product or solution aware yet, they're...
2021-02-1015 min
Smart Online Marketing with Kaity GriffinGetting your hands dirty in your own business w/ Emma Hill"I like to know everything, I like to be across the board. And even if I hire someone to take that over in the future, at least I know what's going on, and at least I understand it. Again, growing the business and understanding how to build a website or being across the e-commerce stuff, I think it's so important to understand your business."
In today's episode Kaity is joined by Emma Hill, founder of Sock-It & Co and CEO at Kind Kingsley.
SOCK-IT & CO. is Australian Designed and Australia's favourite Non-Slip Grip Sock brand. Releasing one-of-a-kind designs made for comfort...
2021-02-0332 min
Smart Online Marketing with Kaity GriffinScaling your service based business w/ Prerna & Mayank"Not every launch is created in the same way, a lot depends on you, how you align with your brand, your offer of course, so it's almost unfair for people to say 'oh you need X number of emails (for a launch)' but the fact is, until you're really clear about how you want to connect with your audience, picking a number out of thin air just doesn't seem right."
In today's episode Kaity is joined by Prerna and Mayank Malik, the husband and wife team behind content bistro which is a service based business specialising in conversion copywriting...
2021-01-2745 min
Smart Online Marketing with Kaity GriffinChoosing to work with a coach or joining a mastermind"A group coaching program is different to a mastermind. A group coaching program usually you'll have pre-recorded videos and sometimes there will be some element of live support. In my program for example there's a lot of live support whereas some courses are what you'd call an evergreen type course where there's no actual live support from the person teaching you."
Today's episode is a solo ep with me, Kaity Griffin, talking about choosing to work with a coach or joining a mastermind.
I touch on the differences and benefits or 1:1 coaching, group coaching and masterminds and my experiences being...
2021-01-2034 min
Smart Online Marketing with Kaity GriffinWhy your business needs to be ready for social ads w/ Alison Wheeler"One of the biggest challenges of starting your own business versus being an employee is being accountable to yourself that you've created a business for a reason and it's always remembering that reason. And for me it was that I wanted to help small and medium business owners achieve better results online and the other thing was flexibility. I didn't start my business to be working after-hours in my business, to be working at 9pm at night or on Saturday or Sunday. It did take a little while to figure that out but once I did and keep reminding myself...
2021-01-1340 min
Smart Online Marketing with Kaity Griffin10 Lessons I've learned in 2020'It's ok to set business and personal boundaries. Boundaries have always been a weak spot of mine, because I'm a people pleaser. Being the business owner you will get a lot of people trying to push those boundaries, whether it's client scope creep or wanting you to respond to emails really quickly... More on the course and student side of things, I had to really learn that it's ok to not respond to queries over the weekend. It's not so much other people putting pressure on me it was that I was putting those expectations on myself.'
Today's episode...
2020-12-1630 min
Smart Online Marketing with Kaity GriffinTruly knowing your customers w/ Nadine Nethery"Copy really is the backbone of how your customers experience your brand. From the first touchpoint where they might come across you on social media to when they touch down on your website. And hopefully they'll sign up to your newsletter and buy from you.
It needs to be consistent and delivers information to your customer before they know they need it."
In today's episode Kaity is joined by Nadine Nethery, founder of CAN DO! Content and the copywriter for women-led brands who want to attract, intrigue and retain their dream customers strategically.
As a strategic copywriter and copy mentor...
2020-12-0939 min
Smart Online Marketing with Kaity GriffinWhen DIY works & outsourcing goes wrong w/ Joanna Lehndorf"The idea being that it attracted customers because it was beautiful, but it had the benefit of being natural and happened to be better for your skin!"
In today's episode Kaity is joined by Joanna Lehndorf, Founder and Creator of LOVESKIN.
In her former working life Jo was a Police Officer and Forensic Photographer. After leaving Police she became a Real Estate Photographer in a franchise business, but always wanted to create something that was truly her own. She didn't set out to create a skincare business, but that came after she started experimenting with making her own skincare in...
2020-12-0243 min
Smart Online Marketing with Kaity GriffinFrom a Black Friday sell out to a Covid stock shortage w/ Steph Pryor"When you're a contractor there's that pressure to perform every single day, it's not the same as an employee. So I was doing that, then on my days off I was hoping and praying that the kids would have a long nap so I could get some work done and then we were packing orders at night!"
In today's episode Kaity is joined by Steph Pryor, Founder / Owner of MontiiCo.
Steph has an IT background - working as a Business analyst in software development companies. After having her second son she didn't want to continue with the commute to Brisbane...
2020-11-2544 min
Smart Online Marketing with Kaity GriffinThe breakdown of a 6 figure course launch"Looking at location of students, 57 out of the 87, were in Australia, so that's 65%, 5 were in New Zealand so nearly 6%, 11 in the UK, 12.6%, 3 in Canada, 3.5% and 10 in the US, 11.5%. So overall 65% in Australia and 35% elsewhere. So the location of my students has predominantly been Australia but with a good chuck from overseas which is really great."
Today's episode is a solo one with me, Kaity, sharing my a detailed debrief on my most recent course launch, how it compares to previous launches, what I've done differently or improved and the exact breakdown of revenue. I hope you'll find it helpful to...
2020-11-1838 min
Smart Online Marketing with Kaity GriffinThe benefits of visiting your manufacturer in person w/ Jasmine Wong"We find that with the Chinese factories, they actually like you going there because they want to get to know you. And it's also good because then you get to see what they're really all about. From Australia you don't know what the factory is really like. We are quite particular about the conditions of the factory, the working hours and things like that. So we actually flew over and spent two days there, and made sure that the factory we chose had good hours and good conditions."
In today's episode Kaity is joined by Jasmine Wong, Co-Founder of For...
2020-11-1132 min
Smart Online Marketing with Kaity GriffinThe power of wholesale & international distribution w/ Eleanor Cullen"I'd been working in web for a long time and then I slowly moved into UX design, which is about designing interfaces, mobile apps, websites etc... So I guess design has always been in my blood. I've always loved design."
In today's episode Kaity is joined by Eleanor Cullen, Founder & Designer at We Might Be Tiny.
Eleanor is the founder & designer at We Might Be Tiny - a children's tableware brand from Melbourne, Australia. She is an ex-(UX) user experience designer, turned entrepreneur and designer of a range of beautiful, minimalist, yet practical tableware pieces that are now loved...
2020-11-0441 min
Smart Online Marketing with Kaity GriffinCreating the products you craved for yourself w/ Sonia Fahey"It's really important to me to make (my products) practical, but also as beautiful and as present-like as possible. I just remember myself receiving gifts during that time and how much of a boost it gives you. So my packaging, I spent a lot of time making sure it was as beautiful as it could be so this person gets a full experience, from the minute they open it."
In today's episode Kaity is joined by Sonia Fahey, a Founder and First Hand Warrior of Love Your Warrior.
This is Sonia's story:
At the end of the September 2018 school holidays...
2020-10-2838 min
The Building Black PodcastGetting the Love (and Life) You "Deserve"Do you believe you're getting what you deserve out of life? Whether it be love, friendships, or career, we've found that you never quite get what you think you "deserve". In this episode, Marve and Kaity go back to chat with the Building Black Facebook Community and share tips on how to truly get what you want in life.
2020-10-2434 min
Smart Online Marketing with Kaity GriffinPricing for profitability and scale w/ Sarah J Cross"It was a bit of a slow burn in the first 12 months because transitioning from a product based business, where I always feel like I could stand behind the product. Whereas working in a service based business, I was the product and it was a lot more confrontational because it felt like I was selling me."
In today's episode Kaity is joined by Sarah Cross, a Product Expansion Business Strategist.
Sarah is a Product Growth Strategist and Business Coach that works with creative women in the homewares and lifestyle industry. She helps identify and drive new opportunities and revenue streams...
2020-10-2143 minFix Your Foodie#4: Awaken Your Inner Child (IA)Welcome to the 1st ever Inspirational Audio on The Slowing Down with Kaity Podcast! I will be bringing you into the present moment to get motivated and more positive and to think with a more, fresh childlike outlook again!
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Support this podcast: https://anchor.fm/superpowersoul/support
2020-10-1823 min
Smart Online Marketing with Kaity GriffinOvercoming doubt & taking the leap w/ Lily Carter"I had only really thought about the (social media) management side of things... And it wasn't until I was helping a friend with her social media and I was teaching her those skills that I realised how much I love teaching."
In today's episode Kaity is joined by Lily Carter, Digital Marketing Specialist and owner of SHE Marketing. This year Lily started her passion project which is SHE Marketing. She offers social media services including management and coaching. And she recently launched Google Ads services (someone pretty cool polished up my skills recently!).
In this chat we chat about overcoming...
2020-10-1435 min
Smart Online Marketing with Kaity GriffinHow to effectively hire and train your first VA"You might be thinking 'I'm not quite ready for a VA, I don't think I'll have enough tasks for them' but the best thing about hiring on a platform like Upwork is that it's hourly based. You pay per hour and their time is recorded, so it's very safe and you're not going to get scammed of your time or your money, you only pay what they work for you."
Today's episode is a solo one with me, Kaity, sharing my experience working with a VA, how I do it effectively and what it means for scaling my business.
Let's...
2020-10-0728 min
Smart Online Marketing with Kaity GriffinStarting a beautiful baby business with your sister w/ Madison Bognar & Georgia McClure"We started contacting suppliers, which is actually a lot harder than you'd think, due to the language barrier and the suppliers already having premade wrap carriers. But we didn't want that, we wanted to create our own with our own designs."
In today's episode Kaity is joined by Madison Bognar and Georgia McClure, co-founders of Joey Baby Wraps. Joey Baby Wraps make stretchy wrap carriers that are made to mimic the womb. Joey is the creation of two sisters, Madison & Georgia, from the Mornington Peninsula, Victoria. The idea to create stretchy wrap carriers was born over a breakfast catch up...
2020-09-3031 min
Smart Online Marketing with Kaity GriffinBuilding Tasmania's version of Etsy w/ Janelle Larkin"When everything shut down, down here, we started a group called 'Plug a Business Tasmania' and it took off really rapidly. I worked on it a lot to engage with the community, particularly the business community... By default we were seeing buying and selling through that group. I'd also received copious amounts of messages from business people who were really hurting and were really benefiting from these sales. So I thought to myself, there needs to be a more sustainable way for us to continue this buying and selling, because we didn't know what tomorrow would hold."
In today's episode...
2020-09-2344 min
Smart Online Marketing with Kaity GriffinFrom making soap in the kitchen to managing two factories w/ Emma Cook"We were doing the markets, it wasn't making a lot of money but it was really about getting the face to face contact with the customer. And really understanding what the customer wants, in real time.
It's amazing to think that it came from just making it in our kitchen and selling it at little markets, to now having these big machines that make huge batches, but it still follows the same process, in that it's all being handmade."
In today's episode Kaity is joined by Emma Cook, Founder and Director, The Australian Natural Soap Company. Humble beginnings had Emma...
2020-09-1645 min
Smart Online Marketing with Kaity GriffinThe importance of product photography and free shipping w/ Martha Vivian"It was unbelievable, that first year of research and trying to find a printer. Because it's different with books, you've just got to find a really good printer... It was so hard, because I really wanted to get the books printed in Australia - that was my biggest thing at the start - but it was just impossible. Once you look into prices, it was just so expensive."
In today's episode Kaity is joined by Martha Vivian. Mum, wife, entrepreneur, Martha is the founder of luxury keepsake book company Truly Amor. Inspired by her own experiences of wanting to capture...
2020-09-0944 min
Smart Online Marketing with Kaity GriffinGrowing a Maternity Activewear brand with micro-influencers w/ Sinem Ibrahim"For me it was that I've always lived a really active lifestyle, and I couldn't keep working out in the clothes that I was in because they were really restrictive and... didn't fit! And the only other thing that was on the market at the time was 2XU and they were $200 for a pair of tights, which you could see straight through! So it wasn't an option, you know, seeing my mumma bum as I'm squatting..."
In today's episode Kaity is joined by Sinem Ibrahim, founder of Maze Activewear. Sinem is a mum of three, with a background in psychology...
2020-09-0241 min
Smart Online Marketing with Kaity GriffinWhy shopping campaigns are an online store's best friendToday's podcast is a solo episode with me, Kaity Griffin, with some quick tips & tricks on how to optimise shopping campaigns for e-commerce stores and why they're so incredibly valuable for your brand. So if you've got a google ad account and you're not utilising shopping campaigns yet, this will be a great introduction for you.
Let's jump in!
WHAT YOU'LL LEARN FROM THIS EPISODE:
•Overview on the different types of ads in your google ad account
•The difference between search ads and shopping ads
•Why shopping ads are valuable and can be more profitable for e-comm brands
•How to optimise...
2020-08-2617 min
Smart Online Marketing with Kaity GriffinThe ups & downs of building a product-based business w/ Jane Robertson"What we'd produced for children was so incredibly niche, and in order to get to a point where I could pay myself a wage, I was going to need to do something else. I was still getting lots and lots of emails, and at this point I was still going to markets and I was talking to customers all the time... So I was talking to a lot of parents and their children we're coming up and saying 'Oh we love your shoes, it's like walking on air and they wouldn't wear anything else' then the parents would say 'I...
2020-08-1937 min
Smart Online Marketing with Kaity GriffinTurning $14k into $70k using paid ads"I spent that 14 thousand dollars, and I don't look at those ads as being an expense because [...] I've done the hard work by crunching those numbers using that goal setting calculator and looking at past performance."
In today's episode, I'm going to debrief my Google Ads course launch. We will be talking about how that launch went and what lessons can be learned from that. When launching my course I use the same philosophy that I use with both running ads for my clients and teaching my students how to run their own ads. The process includes setting goals and...
2020-08-1218 min
Smart Online Marketing with Kaity GriffinHow to Show Up on IG with Clarity and Confidence w/ Kristy Dinuzzo"When you think of your brand, you've got to be looking at what your mission is, what your vision is, what your values are, what your the ideal customer, your tone of voice and what is the look and feel, which is usual the last part of your strategy, but also another critical part, is your messaging."
Why is being consistent across your platforms, having a clear brand strategy and nailing your brand on Instagram so important? Understanding how to brand and market your business effectively is one of the trickier parts of owning a business and converting sales. Having...
2020-08-0542 min
Smart Online Marketing with Kaity GriffinHow I grew my biz from $0 to $400k in a year"I optimize everything to make sure that I'm getting better results each time, and that's what you need to do with your ads all the time as well."
This month I celebrate one year of having my business so I decided to do a recap of how this year went for me. I'll be talking about how much I've spent on ads, what I've invested in, how I've built my business and what were the key lessons and some of the takeaways.
Sunday Digital is my digital marketing agency. We specialise in Google Ads, and I also have an online...
2020-07-2941 min
Smart Online Marketing with Kaity GriffinDeveloping A Purpose + Values Driven Brand Strategy w/ Serena O'Brien"When you step into that purpose and values part of your brand and you start creating messaging around it, things like social media or blogs, or PR, any sort of communication platform, become more than just people reading it and liking it. It becomes about the impact that you're creating by putting that piece of content out there."
How well do you know your brand and its purpose? Knowing your brand really well helps you to market it more efficiently, be more confident when talking about its purpose and easily pitch it to new clients, it also helps you to...
2020-07-2647 min
Smart Online Marketing with Kaity GriffinNailing Your Facebook Ads + IG Strategy for E-Commerce Growth w/ Chelsea Berman"First, looking at some of your competitors, seeing what they're using . Of course, don't just copy their whole hashtag set because it's not always gonna work for you the same way it works for them."
Most of the business owners find social media complicated and time consuming. Social media marketing is something that needs to be consistent and well thought out. While some struggle with it themselves, others turn to social media marketing agencies that love social media intricacies and can really help their clients to engage their audience and bring in new customers.
In today's episode we have Chelsea...
2020-07-1545 min
Smart Online Marketing with Kaity GriffinSleaze-Free Strategies to DIY-ing Your PR w/Katie Martel"There's a lot of misunderstanding around PR and what it is but what people most think that it is, it's publicity or getting coverage in media outlets (...) But actually it's really about reputation building and awareness building, trust building."
There's a lot of misunderstanding when it comes to PR and not everyone knows what it's actually for. PR, or Public Relations, is really all about the company's positive reputation and trust building. It includes all social interactions with existing and future clients or business partners. As social media is now the number one way for brands to engage with people...
2020-07-0845 min
Smart Online Marketing with Kaity GriffinWriting Personality Packed Copy w/ Nell Casey"You have to take SEO into account when you're writing a web copy because people are searching online. And Google reports something like 51% of shoppers who research a product online before making a purchase. So if you haven't considered your SEO then you're just not gonna be found by those people, they're not gonna come across your product."
When starting a brand a lot of the business owners put their attention to their company's logo or a stunning website design that would bring new customers in. However, that's not all. Copywriting is another crucial thing that shouldn't be neglected. It...
2020-07-0138 min
Smart Online Marketing with Kaity GriffinSwapping Politics for Product Manufacturing w/ Sally Branson Dalwood"It's a very anxious time and you wanna get things right from the very start. And rifling through bags at 2AM in the morning, telling your birth support partner that you need a black singlet or a maternity bra, and they go through the whole bag and chuck everything out - it just adds to that tension."
In today's episode we have Sally Branson, who is an ecommerce business owner. In 2019 she launched a brand called The Suite Set. Their mission is to help mothers make the transition to motherhood as seamless and streamlined as possible.
Sally had two boys, ni...
2020-06-2543 min
Smart Online Marketing with Kaity GriffinHow to Transform Your E-Comm Business w/ Lisa Byrne"If you're just starting out in the first few years, choose one to two areas that you think are gonna work or you know it's gonna work and just focus on them without taking the next approach. You don't have to be everywhere, you don't have to be all things and chase every shiny tactic."
When you start an ecommerce business, it's really easy to get overwhelmed by all the things that need to be done. It might be writing blog posts, planning your email marketing, social media strategies... It can be a lot at times! That's why it can...
2020-06-1736 min
Smart Online Marketing with Kaity GriffinNailing Your Influencer Pitch + Growing a 30k+ Following w/ Charis Pixie"A lot of people that don't do it, say that we just get paid for everything. I think that's definitely a big misconception. They think that every job we're posting, we're getting paid for, which is definitely not the case. Especially at the moment, and when the bushfires were happening as well. That was a time where a lot of brands were like, we don't want to do brand marketing. And currently a lot of brands don't have the budget to do marketing [...], which is why I'm doing a couple more unpaid jobs than I was, just because I know...
2020-05-2738 min
Smart Online Marketing with Kaity GriffinSecrets from a B.S. free marketer with Jessica Osborn"Coming back from the second child, I actually experienced, what I call, the maternal world bias happening in the corporate company that I worked for which is really not about my capacity as a mother (...) but they just felt that for some reason now that I have children, I'm not as capable as I was before."
Imagine a world where women would have to sometimes choose their family over their career... Oh wait, we're living in this kind of world! Starting a family and also keeping your career going should be a compatible way of living, however, some companies don't...
2020-05-2041 min
Smart Online Marketing with Kaity GriffinUsing Intuitive SEO to 5x Your Search Traffic w/ Sophie Caldecott"Because Google is cleverer than that, they can spot related words. They'll scan your website and as long as you have clear language, they will be able to tell what you are providing there. "
Promoting your business is hard work. The most popular way of bringing attention to your business and finding new customers is paid ads that can be used throughout various platforms, such as Google, Facebook or Instagram. But there's one more way that not many people understand or take the time to get to know, and it is SEO. SEO can bring organic growth to your business...
2020-05-1335 min
Smart Online Marketing with Kaity GriffinDeveloping your ideal customer w/ Two Girls and a Laptop"Other biggest questions that we ask and you need to answer are 'what problem are you solving?' or 'what pleasure are you bringing?'. So your business is built around an ideal customer and that person is a semi-fictitious individual. So you need to be building the whole business around a problem that you are solving for that ideal client profile."
Starting a business is never easy. The most important question that needs to be asked is 'why?'. Why do you want to start your business? Why is your idea better than the products/services that already exist...
2020-05-0652 min
Smart Online Marketing with Kaity GriffinGrowing a matchmaking service for dog lovers using PR w/ Jessica Janson"When I was having trouble with my dog who was barking excessively all day, I was really stuck about what to do, and we, by chance, met a neighbour who had a puppy who was also under 12 month old, and the two of us were able to team up and help one another out with taking the turns to do walking, morning and evening. And also letting the two dogs share the backyard and hang out. And that night we moved away after around 12 months of this great arrangement, and I was left thinking 'how would I get this to...
2020-04-2941 min
Smart Online Marketing with Kaity GriffinHow to successfully grow using influencer outreach w/ Yuki Taylor"With the paid influencers we can automatically see the results immediately and that will be a combination. If we are promoting our app, we'll get a massive spike in downloads. Same with sales. And if we offer promo codes or discounts, we'll see how many times the codes have been used. We'll also see the amount of impressions we've got or the influencer will see the amount of impressions they received from their posts."
Social media opens great opportunities for promoting small businesses. Influencers are on a rise and one of the best ways to get your product seen. However...
2020-04-2238 min
Smart Online Marketing with Kaity GriffinMarriage and business with Matt GriffinHaving your own business can feel amazing. Even though it requires long working hours, it brings joy and flexibility in your daily life. On the other hand, managing your business AND having a family comes with a price. How can you juggle between the two and make sure that both get enough of your attention? How do you set healthy boundaries between working from home and spending time with your family?
In today's episode Kaity will be talking with her husband Matt about what difficulties they face while Kaity runs her own business from home and Matt works long hours...
2020-04-0834 min