Shows
The Long GameMolly St. Louis on Creativity, Theatrical Storytelling, and Bold CampaignsIn this episode of The Long Game Podcast, Alex Birkett sits down with Molly St. Louis, an award-winning multimedia marketer with experience in PR, content, and video strategy. Molly shares her journey from theater and journalism to leading marketing at high-growth startups, explaining how storytelling, creativity, and entertainment principles can elevate B2B marketing. The discussion covers how to craft bold marketing initiatives, the changing landscape of PR, and why video remains an underutilized asset in B2B. They also dive into thought leadership, media trends, and how brands can build credibility in a noisy digital world....2025-03-191h 25The Long GameAlex Talks to Startup Founders About SEO (Founders Common)In this special Fireside Chat edition of The Long Game Podcast, Alex Birkett shares insights about building SEO strategies for startups with the Founders Common community. He discusses foundational steps, the evolution of SEO in the era of AI, and innovative approaches like product-led SEO and programmatic strategies. Alex emphasizes the importance of setting realistic expectations for SEO's nonlinear growth and highlights the value of intertwining branding, fast feedback channels, and data-driven content strategies to gain a competitive edge.Key TakeawaysStart with First Principles: Focus on creating valuable content that solves real problems for your...2025-01-0849 minThe Long GamePersonal Branding, Online Visibility, and Belief Statements with Finn McKentyThe conversation covers various topics related to personal branding and marketing. Finn McKenty shares his insights on building a visible and impactful online presence, the necessity of adhering to platform algorithms, and the challenges of balancing artistic expression with commercial demands. He discusses his journey from product design and marketing to becoming a successful content creator, offering advice on leveraging platforms like LinkedIn and YouTube effectively. The hosts and McKenty also touch on mental health, productivity, and the impact of online cynicism. They emphasize the importance of pragmatism in marketing and the power of being visible to seize opportunities.2024-07-311h 12The Long GameBrand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn FrisonIn this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing campaigns. The conversation also covers building communities, drawing lessons from Evelyn's fitness group community, and applying them to marketing, management, and life.Key TakeawaysDifferentiated Selling Propositions: Importance of uncovering unique selling points through research and understanding the target audience.Brand Strategy: How branding and positioning drive messaging...2024-07-031h 20The Long GameThe Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka KarunaratneThenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programmatic SEO effectively. The conversation explores the future of SEO and the role of automation in the industry. It discusses how automation will impact the different aspects of SEO, such as keyword research, content creation, and performance monitoring. The conversation also highlights the importance of strategy in SEO and...2024-06-2051 minThe Long GameDigital watercoolers, echo chambers, and big companies who write bad content with Ryan Law (Ahrefs)The conversation explores the challenges of finding sources of inspiration and engaging with online communities. It delves into the importance of in-person interactions and the limitations of digital platforms like LinkedIn and Twitter. The discussion then shifts to the role of conferences in fostering real conversations and the value of personal experiences in content creation. The conversation also touches on the evolving landscape of SEO, the complexity of search algorithms, and the need for quality content. The concept of thought leadership is explored, with a focus on the desired end state and the types of content that can contribute...2024-06-051h 04The Long GameModern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)In this conversation, Parthi Loganathan, the co-founder of LetterDrop, discusses his approach to SEO and content creation. He emphasizes the importance of understanding user intent and providing unique and valuable content. Parthi also highlights the concept of information gain and its role in standing out from competitors. He discusses the evolving landscape of SEO and the need for multimedia and authenticity. Additionally, Parthi explains the difference between demand creation and demand capture in marketing strategies. The conversation covers topics such as omnichannel approach and niching down, inbound leads and approach to LinkedIn, revenue attribution and marketing metrics, brand marketing...2024-03-2750 minThe Long GameCounterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil PatelSahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company. Spiralyze offers a unique tech-enabled service that combines an agency component with a SaaS product. They scrape data from 34,000 websites that run A/B tests to identify proven winners, which are tests that have been validated by multiple companies. Spiralyze uses this data to design, build, and run tests for their clients, offering performance-based pricing where clients only pay if they achieve a significant lift in conversions. Sahil also addresses concerns about statistical significance and the challenges of running tests...2024-03-201h 01The Long GameProduct Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at SeismicIn this conversation, Eve Alexander, a product marketing leader, discusses the evolution and strategic importance of product marketing. She highlights the need for product marketers to revisit and refine their story and positioning as the market changes. Eve also shares insights on differentiating in a competitive market, using competitive intelligence to inform strategy, and the role of integrated campaign planning. She emphasizes the importance of hiring for both hard and soft skills and building a strong team. Lastly, Eve provides advice for individuals starting a career in product marketing. In this conversation, Eve Alexander shares insights and advice on...2024-03-1354 minThe Long GameThe Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)In this conversation, Alex and David Baum discuss the problems and challenges in content operations (Content Ops) and the need for a new generation of software and tools to support the way people work today. They explore the disarray in content strategy, the gulf between content managers and writers, and the risks of an SEO-first approach. They also emphasize the importance of preserving the human internet and the value of human-generated content in an era of generative AI. Overall, the conversation highlights the need for a more holistic and human-centric approach to content operations. In this conversation, David Baum...2024-02-2846 minThe Long GameTactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya DhillaIn this conversation, Alefiya Dhilla discusses her experience with the challenges of technology and productivity, the impact of AI and change management, the role of a measured marketer, the importance of generalists and specialists, navigating politics and emotional intelligence, building portfolios of growth bets, and the journey of her consulting firm, Full Turn. In this conversation, Alefiya Dhilla discusses the synergy of three lines of business and the value they bring to clients. She emphasizes the importance of focusing on early to mid-stage growth companies that prioritize profitable growth. Alefiya also expresses her passion for supporting small businesses and...2024-02-211h 03The Long GameKitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating ConfusionIn this conversation, the hosts discuss various topics related to marketing and branding. They explore the meaning of demand generation, the role of advertising, the history of content marketing, and the importance of simplifying marketing strategies. They also touch on the idea of making marketing more personal and tearing down overcomplication in the industry.Key TakeawaysDemand generation refers to the process of creating and nurturing customer interest in a product or service.Advertising plays a crucial role in staying top of mind and influencing customer purchasing decisions.Content marketing has a long...2024-02-1440 minThe Long GameJenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio AllocationIn this episode of the Long Game podcast, host Alex Birkett interviews Jenn Long, who shares her expertise in SEO and content strategy. They discuss the challenges of content writing, the synergy between SEO and content quality, and the significance of keyword research for customer insights. Jenn also talks about a blog migration project, the role of AI in content creation, and its limitations. The conversation also touches on Jenn's professional role models, productivity tips, and her marketing approach, concluding with her personal interests and perspectives on loyalty.TopicsThe value of content writingContent format and qualitySEO...2024-01-2447 minThe Long GameBlogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional)In this episode of the Long Game podcast, host Alex Birkett talks with Nate Matherson, CEO of Positional, about the intricacies of SEO and content marketing. Nate shares his reflects on lessons learned from past startup experiences. They discuss the shift from his previous company to Positional, the challenges of the SEO landscape, and the integration of CRO into Positional's offerings. The conversation also covers the importance of data-driven decision making, the value of high-quality content, and Nate's strategy for creating a vast blog on blogging, emphasizing the need for expert insights and multimedia elements to enhance content....2024-01-1745 minThe Long GameAll About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)In this podcast episode, Alex Birkett and Ritvij Gautam discuss the intricacies of outbound sales in B2B companies. They explore the role of outbound sales in generating revenue, the challenges of high turnover in sales teams, and the importance of understanding the ideal customer profile and total addressable market. They also consider the impact of AI on sales processes and the balance between automation and the human touch. Ritvij shares insights from his experience at Glencoco, emphasizing the need for a strategic approach to outbound sales and the potential of a B2B sales marketplace to streamline the...2024-01-1046 minThe Long GameThe Impact of AI on Content, Search, Learning, and More (Learning to Change)In this episode of the Learning to Change podcast, host Melissa Emler talks with Alex Burkett, co-founder of Omniscient Digital. They discuss Alex's career trajectory from a music major to a content marketing expert, highlighting his love for literature and reading as the foundation for his career. Alex shares insights on the impact of AI on search and consumer behavior, the future of SEO, and the potential use cases of AI in content marketing. They also discuss the importance of providing valuable insights and information, regardless of SEO trends. The episode concludes with Melissa encouraging listeners to embrace the...2023-12-1337 minThe Long GameA Growth Executive Explains Brand Marketing, Paid Acquisition, and the Future of Growth with Patrick Moran (Robinhood)In this podcast episode, Alex Burkett interviews growth marketer Patrick Moran about his experience in brand marketing. They discuss the relationship between brand marketing and growth marketing, the components of brand strategy and positioning, and the challenges of measuring the impact of brand marketing. Moran emphasizes the importance of understanding audience behaviors on different platforms and tailoring brand stories accordingly. He also predicts that AI and machine learning will play a significant role in all aspects of marketing, including creative development, measurement, and process optimization.TopicsThe growth marketer explains brand marketingHow a...2023-12-0652 minThe Long GameWell I guess this is growing up...Show LinksConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How...2023-11-0811 minThe Long GameConnecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign)In this episode, Shay Howe, the Chief Marketing Officer at ActiveCampaign. They discuss Shay's background in product design and engineering and how it has influenced his approach to marketing. Shay emphasizes the value of being a generalist and problem solver and shares insights on hiring and managing a marketing team. They also explore the importance of strategic decision-making, self-awareness, and customer focus in driving company success. The conversation touches on topics such as automation, creativity in marketing, and the use of AI. The episode concludes with both hosts expressing their gratitude for the engaging conversation....2023-10-111h 00The Long GameBack-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga DenisovaIn this episode, Olga Denisova, an experienced marketer in hypergrowth companies discussed topics such as B2B marketing, foundational marketing activities, and the impact of personalization efforts on revenue. Olga also delved into their shared interests in medicine and classical music, discussing misconceptions about classical music and the challenges of playing the piano. She shared her experiences at Veeam and SEMrush, emphasizing the importance of clear responsibilities and onboarding processes in rapidly growing organizations.She also discussed the future of SEO, the importance of attribution models in marketing, and the effectiveness of personalization strategies. The c...2023-10-041h 05The Long GameAutomating SEO, Getting Executive Buy-In, and Career Growth Through Curiosity with Braden BeckerIn this episode, Braden Becker, the SEO Lead at Faire, an online marketplace for local retailers discussed Faire's SEO strategy, including programmatic SEO and automating workflows. He talked about the challenges of implementing SEO in the B2B marketplace and controlling consumer traffic.Braden shares insights on building relationships between brands and retailers, balancing high search volume keywords, and using softer signals to assess traffic quality. He emphasized the need for collaboration, experimentation, and prioritization in technical SEO and the importance of buy-in and communication in an SEO program. This episode is packed with valuable i...2023-09-1557 minThe Long GameMis-Using Generative AI in Content Marketing, Improving Content Operations, and AI Becoming MarketersIn this episode, Sophia Solanki, the founder of Narrato, an AI content creation and collaboration platform discussed the evolution of content marketing and the role of generative AI tools in enhancing effectiveness and efficiency. Sophia emphasized the importance of human input and the need for marketing teams to focus on high-value content while using AI for less valuable tasks and also explored the use cases of AI in marketing, such as repurposing content, and the importance of understanding the target audience. Our conversation with Sophia Solanki was insightful and enlightening. It sheds light on the ev...2023-09-0650 minThe Long GameBrand Building in E-commerce vs SaaS, Being a Weird Marketer, and Hiring Scrappy Marketers with Alexa KilroyIn this episode, Alexa Kilroy, the Director of Marketing at stay.ai discussed her journey into marketing, her unique approach to learning and marketing, the importance of branding, the direction of marketing in the industry, building a B2B brand, prioritizing marketing initiatives, content marketing, staffing the marketing team, and the qualities they look for in marketers. She also touched on the connection between teaching and marketing and the challenges of dealing with notification fatigue. Alexa's journey from education to marketing is as fascinating as it is inspiring, and her unique approach to marketing is something I b...2023-09-011h 01The Long GameBuilding a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne KaganIn this episode, Suzanne Kagan, the VP of Marketing at Anyword discussed the hype cycle of generative AI and how Anyword differentiates itself in the market. She shared her experience joining Anyword during the rise of generative AI and how they shifted their messaging to highlight scalability and predictive analytics.Suzanne also talked about the importance of content quality and how Anyword helps marketers create effective content emphasizing the role of AI tools in augmenting marketing teams and expanding skill sets.TopicsThe Hype Cycle of Generative AITaking on More Responsibility Beyond ContentDifferentiating in...2023-08-301h 00The Long GameBuilding a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy MangatIn this episode, we interviewed Sandy Mangat, Head of Marketing at Pocus, a revenue data platform. We discussed Sandy's background in product marketing, her journey into the role, and her transition to Pocus.The conversation then shifts to the concept of product-led sales and the limitations of product-led growth. Sandy emphasized the role of humans in maximizing the value of the product and discussed the creation of a community and AMA series by Pocus.Sandy shared her insights on transitioning from brand and category creation to pipeline generation and the importance of having mentors and...2023-08-2555 minThe Long GameKyle Denhoff on HubSpot's New Media Strategy, Podcasts, Creator Program, and Monetizing YouTubeKyle Denhoff, the Director of New Media at HubSpot, discussed the concept of every company being a media company and whether it applies to all businesses, and the challenges of applying traditional marketing strategies to new channels like podcasts and YouTube.He also touched on the potential for partnerships in the creator economy and the effectiveness of using video content for B2B brands and emphasize the importance of finding unique niches, providing value, and leveraging partnerships in the media space. This episode also talked about measurement and attribution for media properties and the importance o...2023-08-181h 05The Long GameHypothesis-Driven Marketing Strategy, Efficient Growth, and How to Hire Product Marketers with Trinity NguyenIn this podcast episode, Trinity Nguyen, VP of Marketing at UserGems, discussed her background in marketing and finance, and how her diverse experience has shaped her approach to marketing leadership. She shares UserGems' unique strategy of account-based marketing and selling, which allowed them to prioritize their efforts and become more efficient and emphasizes the importance of alignment across the company and discusses the challenges of achieving alignment in a remote work environment. The conversation also covers the importance of experimentation, content syndication, and differentiation in marketing, as well as the golden era of product marketing. Tr...2023-08-1659 minThe Long GameBuilding Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash MiahIn this episode, we are joined by Kash Miah, the VP of Marketing at CrowdRiff. He discussed his past experiences and his current role at CrowdRiff and talked about the importance of effective communication, building partnerships, and fostering community in marketing efforts, particularly in a remote work setting.Kash also shared CrowdRiff's focus for the year, which includes shifting its positioning and messaging and establishing clear roles and responsibilities within the team. He also touched on balancing work and family life.Overall, this conversation with Kash was filled with insightful lessons and experiences. His approach...2023-08-111h 06The Long GameBuilding a Content and SEO Strategy for a PLG Company with Kirsty FinlaysonIn this podcast episode, Kirsty Finlayson, the Director of Product Marketing and Content Marketing at Chameleon discusses various topics related to marketing, content strategy, and user experience.Kirsty shares insights on the structure of the Chameleon marketing team, their SEO strategy, the importance of listening to customer calls, and the role of content in a product-led growth model. She also shares her experience building the marketing function at Chameleon, making website optimizations through experiments, and the unique features and integrations offered by Chameleon's platform.TopicsThe team structureTransitioning from SEO-focused content to p...2023-08-0955 minThe Long GameLani Assaf (Maven) on Behavioral Science, First Principles, Free Will, and EducationIn this episode, we are joined by Lani Assaf, a startup marketer and marketing lead at Maven. We delve into various topics including user psychology, behavioral design, marketing, learning, and education. Lani shares her background as a dancer and how it influences her approach to marketing. Lani emphasizes the importance of understanding the customer's journey and motivations, and they explore the impact of cohort-based courses versus self-guided courses on completion rates and also touch on the role of storytelling in marketing and the importance of setting goals and accountability in the learning process. The conversation co...2023-08-021h 00The Long GameMariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern AgeIn this podcast episode, Mariya Delano, founder of Kalyna Marketing, a marketing agency for B2B technical brands, discussed the evolving nature of the internet and how platforms like Twitter, Mastodon, and LinkedIn are changing and also explored the influence of AI on content and communities, specifically focusing on marketers and their approach to content distribution and personal brand building. The conversation touches on alternative platforms, data security concerns, and the potential fragmentation of the internet. We also discussed the stages of platform development and the importance of finding meaning and purpose in work.Topics2023-07-2648 minThe Long GameManaging a Content Program During a Company Pivot, the Evolution of B2B Content Marketing, and Executive Communication with Jenny ThaiIn this episode, Jenny Thai, Head of Content at Vanta, discusses the evolution of content marketing over the past decade. She covers topics such as the shift from blogging to demand-generation tactics, the rise of video content, and the current trend of community-driven content and also explores the idea of building a media company within the B2B space and the challenges that come with it. Jenny shares insights on being adaptable and nimble in a company's growth stages, prioritization, streamlining processes, and aligning content strategy with overall corporate and marketing strategies. The episode concludes wi...2023-07-2155 minThe Long GameBuilding a Content & SEO Go-to-Market, Making Data-Driven Decisions, and Competing in SaaSIn this podcast episode, Peter Caputa, the CEO of Databox, discusses various topics related to marketing, data analysis, and building a software company. He shares his experience transitioning from engineering to sales and marketing and eventually becoming a CEO. Peter talks about the challenges of marketing teams reporting on different metrics from various tools and how Data Box differentiates itself in a competitive market. He also discusses their marketing strategy, including content marketing and conversion tactics. Peter emphasizes the importance of data-driven decision-making and the potential for algorithms to assist in analyzing and interpreting data. 2023-07-191h 16The Long GameGregory Ciotti on the Modern "Creator GTM" Content Strategy and Video as a Foundational Marketing ToolAre you struggling to make your content marketing strategy stand out in a crowded market?In this episode, we are joined by Gregory Ciotti, Director of Content & SEO at Kapwing. He discussed the most effective ways to approach content marketing in today's landscape and the intertwining of SEO and brand building for smaller companies and startups, the evolution of content marketing, and the shift towards creators and video. The most valuable lesson from this episode is the importance of using video to make content more personal and to help people get to know the person be...2023-07-121h 03The Long GameMelissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B MarketingDo you ever feel like you're not good enough for your job? You're not alone.In this episode, we are joined by Melissa Zehner, Founder of The Content Market. She is a content marketing leader with more than 13 years of experience. She specializes in building, scaling, and monetizing organic content marketing programs for B2B startups. Her approach has proven successful and led to results like generating $254+ million in annual organic revenue and increasing website clicks 4x in less than 6 months. This episode, emphasizes the importance of quality and integrity in content marketing and discusses th...2023-07-0757 minThe Long GameBranca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big Projects, and Remote WorkHave you ever struggled with creating quality content in a saturated market? In this episode, we are joined by Branca Ballot, VP of Marketing at Glide. She is a seasoned go-to-market professional with 15+ years of experience in management consulting, private equity, and tech startups in sales & marketing. She discussed her experience in creating a content series for operational leaders and the challenges she faced in standing out. Branca talked about the importance of remote team building and emphasized the need to take baby steps and stay true to their brand and values.Overall, th...2023-07-051h 02The Long GameBuilding Marketing Programs and Teams from Scratch and How to Hire Great Marketers with Charlie LiangIt can be daunting if you're a startup looking to build a marketing team from scratch. But according to Charlie Liang, Head of Marketing at Finch, the key is to hire generalists who can adapt to changes as the company grows.In this episode, Charlie discussed the challenges of building a marketing team in early-stage startups and shared insights on prioritizing and investing in marketing efforts with limited resources.Overall, the key to getting buy-in and building trust is through transparent communication and accountability. By presenting ideas and plans, asking for feedback, and being accountable...2023-06-301h 03The Long GameFrom Farm Work to Founding an Enterprise Software Startup Fixing Pay Equity and Transparency with Lisa WallaceAre you struggling with managing compensation and workforce processes in your business? You're not alone. As Lisa Wallace, co-founder of Assemble, a compensation management platform, notes in this episode, many large organizations struggle with this challenge. But the good news is that there are solutions out there.Lisa believes that pay transparency is here to stay and that companies will need to manage it, along with paid data reporting. She emphasizes that pay transparency is a continuum and that companies fall somewhere between minimal compliance and full transparency, depending on their culture and program maturity....2023-06-2856 minThe Long GameChris Toy (MarketerHire) on Why Marketers Run The World, Adaptability for Survival, and the Generative AI RevolutionAre you ready to dive into the world of marketing and advertising?In this episode, Chris Toy, CEO of MarketerHire, discusses various topics related to marketing and the challenges of adapting to new technologies and the competitiveness of the marketing industry.Chris has been in the marketing game for over 20 years and has seen it all - from the days of generalist marketing to the rise of algorithmic advertising. But now, with the focus back on finding the right specialized experts for the job, Chris and his team are revolutionizing the industry with their flexible...2023-06-231h 00The Long GameBuilding Partner Programs and The Value of Being a Generalist with Barrett KingPartnerships can make or break a business.In this episode, we are joined by Barrett King, currently the Senior Manager-Global Go-to-Market Strategy, Partner Ecosystem at HubSpot. He is a highly motivated and results-driven professional with over 10 years of experience in building partnerships and executing go-to-market strategies for SaaS companies. He is skilled in identifying and cultivating new business opportunities, driving revenue growth, and establishing successful sales channels. Barrett emphasized the importance of studying partners and their impact on the customer experience and using that data to measure success. He discussed the importance of partnerships in b...2023-06-071h 02The Long GameFinding Go-to-Market and Business Model Fit, Setting the Right Marketing Goals, and Marketers as Investors with Emily KramerAre you looking for some valuable insights on marketing and community building?In this episode, Emily Kramer, the co-founder of MKT1 Capital, discusses various topics, including prepping for a podcast as a guest, the challenges of hiring marketers for startups, and the importance of setting impactful marketing goals.Emily is a fund manager and marketer. Currently, she’s co-founder of MKT1 Capital, an early-stage B2B fund, and also writes MKT1 Newsletter, and teaches Marketing Leadership courses. With her background in marketing, Emily shares insights on marketing strategies for startups. She also discussed her...2023-05-311h 02The Long GameThe Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)The content marketing industry is growing at a rapid rate, and it's not hard to see why. People are more connected than ever before, and they are using technology to stay informed, entertained, and engaged. In the near future, the world of content marketing is going to be very different. The rise of AI will have a huge impact on how we create, distribute, and consume content, and it's important for marketers to understand how they can adapt their strategies to fit this new era.In this episode, the podcast host of the Long Game Podcast, Alex...2023-05-121h 01The Long GameExperimenting with Pricing and Packaging and the Journey from Product Manager to CEO with Patrick Despres-GallagherIn today's rapidly evolving digital landscape, software companies are constantly innovating and delivering new products and services to meet the ever-changing demands of customers. While product development and sales are important aspects of any software company, billing and revenue management are equally critical to success. Without an effective billing system in place, software companies risk losing revenue, failing to recognize revenue accurately, and experiencing inefficiencies in their financial processes. In this episode, Patrick Despres-Gallagher talks about the importance of having a well-established billing in the growth of a software company. He discusses the controversial topic of buying v...2023-04-261h 12The Long GameBuilding and Scaling OpenPhone from Scratch and Leveling Up as a Leader with Daryna KulyaBuilding a company from scratch can be a stressful task as it entails various complex processes including coming up with the actual product, seeking funding, and marketing the product. This new episode seeks to inform the audience on how to grow a company, market it well through the appropriate channels, and maintaining the motivation to work on the company. Our today’s guest is Daryna Kulya, an expert in product management and creation of products from scratch to full-fledged capacity. She shares her experience on how she started a company in a complex industry, managed to secure fun...2023-03-311h 08The Long GameBig Bets in B2B Marketing, Leveling Up the Content Profession, and Building a Marketing Team During the Pandemic with Joei ChanThroughout the history of modern civilization, marketing has consistently proven to be a critical pillar in the growth of any successful business. The emergence of digital marketing, in particular, has led to a proliferation of new marketing ideas and strategies. This episode focuses on the need for a diversified, strong marketing portfolio to improve brand awareness and increase company leads. Our distinguished guest for today is Joei Chan, the Director of Brand and Marketing at 360Learning. She will share her journey in the content creation and marketing field, as well as the invaluable lessons she has acquired a...2023-03-2459 minThe Long GameFrom Content Manager to CEO, The Future of AI and Content, and How Content Marketers Need to Evolve with Devin BramhallContent marketers rarely make it to the CEO position of a company. Devin Bramhall is one of the few content marketers who beat all odds to cling to the coveted C-suit top positionDevin is a marketing advisor with over 15 years of B2B marketing and leadership experience at startups and agencies. She is the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where she 3x'd revenue in two years. She has also served as an Executive Director of Boston Content where she assisted in the building of a vibrant community...2023-03-2253 minThe Long GameWhy the Best Marketers are B2B Marketers, Getting Creative with B2B Marketing, and the Changing Game of Ecommerce with Kris MobayeniIn today's fast-paced business world, companies must constantly adapt to stay relevant and competitive. One way they do this is through rebranding. Rebranding is the process of changing a company's image, name, logo, or other branding elements to create a new identity and communicate a new message to customers. It's a strategic decision that companies make when they feel their current brand is no longer resonating with their target audience, or they want to reach a new market. Marketers are often involved in the branding and rebranding processes of the company. Should marketers always rely on data w...2023-03-1555 minThe Long GameBobby Pinero (Equals) on Founder-Led Content, Early Traction, and Faith Over FearStarting a company is an exciting journey, but scaling it up can be a daunting task. As a startup grows, the need for talented individuals becomes increasingly vital as not all tasks can be performed by the founders. The right team can make all the difference between success and failure. Bobby's currently the CEO of Equals, a next-generation spreadsheet with live data connections, versioning, and collaboration, built for analysts. He's spent the last decade working as an analyst. Most recently he ran finance, analytics, biz ops, and other teams at Intercom - from less than $1M in A...2023-03-1054 minThe Long GameKitchen Side: The Ultimate Imposter Syndrome EpisodePeople at all career levels can easily fall prey to imposter syndrome. Imposter syndrome can basically be defined as the psychological feeling of being inadequate for the role or task is given. In this episode, David Khim, Alex Birkett, and Allie Decker are joined by Ryan McCready to discuss the causes, frequency, and effects of Imposter syndrome. Throughout the episode, they each give their thoughts, based on their personal experience, on how they have encountered and managed imposter syndrome before. If you ever feel insecure about their abilities, or you are constantly second-guessing your decisions, th...2023-03-0858 minThe Long GameVitor Peçanha (Rock Content): Killing the Term "Content Marketing" and the Emergence of Creativity and StrategyAdapt or perish is a famous quote known to many. But how is it applicable to the marketing and growth of a company?In a constantly changing world, companies that are able to adapt to new trends and technologies stand the highest chance of thriving compared to those which fail to adapt. This episode features, Vitor Pecanha, a renowned marketing leader, to discuss the ongoing technological changes in the world and how content companies can best strategize and benefit from the changes. Vitor discusses how he copied ideas from the US, redesigned them to suit t...2023-03-0349 minThe Long GameBuilding a Thriving Freelance Writing Career: Insights and Strategies from Kayla VoigtMarketing your skills as a freelance writer can be difficult especially when you are starting out. It takes a combination of good marketing, deliverance of exemplary work, and proper work management for one to excel as a freelance writer. Kayla Voigt is a freelance writer with a passion for storytelling. She has a strong grasp of language and a talent for weaving together words in a way that brings her stories to life. She is the founder and CEO of KL Voigt Writing Co. and has previously worked as a News Reporter at The Independent Bolton. She a...2023-03-011h 00The Long GameThe Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash SoniEvents are becoming an increasingly essential part of any successful digital marketing strategy. Palash Soni is one of the co-founders and the CEO of Goldcast. He is trained as an engineer but moved on to business and product leadership roles at a Mobile AdTech company. He began pursuing an MBA at Harvard, but after meeting his co-founders and developing the idea for Goldcast, he took a leave of absence to pursue his vision of helping B2B marketers run engaging digital events. Palash loves to read, especially science, biology, and history books.In th...2023-02-2457 minThe Long GameWhat Marketers Need to Know About GA4 and Content Analytics with JJ ReynoldsUse data to drive informed decisions, avoid common mistakes, and stay up-to-date on the latest marketing strategies. Improve your marketing efforts with actionable tips and insights on data-driven decision-making and a new dawn with GA4 almost hitting our systems.JJ Reynolds is the founder and head of marketing and analytics at MediaAuthentic. JJ has extensive experience using data to drive informed decision-making and is here to share his insights on utilizing data in marketing.In this episode, we talk about why content marketers need to have analytics, the common mistakes they make regarding analytics, and...2023-02-221h 00The Long GameHow to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin DistelBuilding and scaling a successful company takes more than just focusing on sales and revenue. In this episode, Austin Distel unpacks the most vital strategies he uses to ensure his company keeps growing and scaling. Austin Distel is the Senior Marketing Director at Jasper, a company that helps creators produce new content using artificial intelligence. The company has a formidable track record of growth, from 20 employees in 2020 to 125 in 2022. Austin has previously founded and served in various companies, including Proof, Scale.io, and Scale or Die. Jasper has helped more than 50,000 companies create mind-blowing content in the f...2023-02-1757 minThe Long GameKitchen SIde: Demsytifying "Media Marketing" (w/ Guest Ronnie Higgins)When you think your company is media marketing oriented, you might be focusing on content marketing alone. As you would learn in this episode, Ronnie Higgins, formal Director of Content for Hopin and a formal podcast guest, tells us that while content marketing is a subset of media marketing, there is a thing line between them and intently pushing just SEO materials or not, bridges the gap.Show topics:What are the defining characteristics of a media company?The misunderstanding behind effective media marketing.How does a company think and act like a media c...2023-02-1053 minThe Long GameHow to Market to Developers with a Product-Led Growth and Enterprise Go-to-Market PlaybookIt feels like every SaaS company is scrambling to figure out their developer marketing strategy. But is it actually any different than all your other marketing strategies? Francesca Krihely has spent over a decade at MongoDB and Synk solving for this persona. In this episode, we rumble through what you need to do — and what to avoid — to build relationships with developers.TopicsThe DevSecOps communityHow to market well to developersWhat to do when you're starting a projectUnderstanding the developer personaImportance of design thinkingBuilding a CareerBe a "learn-it-all", not a know-it-allShow LinksCheck out Sn...2023-02-0858 minThe Long GameHow Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub RudnikWhen you’re on the hamster wheel of content creation, it can feel hard to get off. When you zoom out, though, it turns out there are more-strategic ways to look at what you’re making and why. Jakub Rudnik’s created content for renowned organizations like G2, Chicago Tribune, and now Scribe. Buckle up for this conversation where he shares his tips for being more intentional.TopicsDefeat imposter syndrome through successEnable your teams to deliver better contentWe follow people for their brainsShould you worry about appearing salesy?Company culture can complicate contentContent strategy is an int...2023-02-031h 12The Long GameJay Acunzo on Creativity, Storytelling, and Why You Need Courage to Break Out of MediocrityStorytelling has existed since the beginning of civilization. But how do you learn to do it better? According to Jay Acunzo of Unthinkable Media, all it takes is conviction and commitment. In this conversation, he tells stories about how to tell better stories — meta, we know.TopicsWhat to learn from Anthony BourdainHave a vision for your contentThe difference between “good” and “effective”A story’s purposeHere’s the thing about…Role of communicatorThe goal of a storytellerIntegrate mindfulnessWorking more bravelyShow LinksCheck out Unthinkable MediaFollow Jay Acunzo on LinkedIn or TwitterConnect with Omniscient Digit...2023-02-011h 11The Long GameThe Unspoken Rules of Running a Business with Female Founders Samantha Anderl and Andrea Wildt (Harlow)Andrea Wildt and Samantha Anderl, ex-marketing professionals and freelancers, are now the co-founders of Harlow– an all-inclusive tool to assist solopreneurs in streamlining their business. Harlow offers organized solutions for aiding freelancers, such as automated invoicing, proposal templates, and many other features from a centralized hub. We sincerely value the freelance population and creating the resources needed for them to have successful businesses.As the economic outlook continues to be murky, many professionals are exploring solopreneurship. Andrea Wildt and Samantha Anderl started Harlow to support them on their mission. This conversation details lessons that anyone can take wi...2023-01-2547 minThe Long GameAffiliate-Driven Content Sites and Link Building with Sandeep Mallya (99Signals)Is it possible to do affiliate marketing without losing your soul? According to 99signals founder Sandeep Mallya, it is. And while there’s no shortcut to success, there are key principles to embody along the way. Enjoy our conversation with him.TopicsBe authenticBeing critical to your affiliatesHow to become an affiliate marketing expertThe importance of being organic in your writingDon’t be afraid of competitorsThe secret to great SEO contentRevisit and update your contentAI content creating toolsThe important of finding your voiceGet feedbackShow LinksCheck out 99signalsFollow Sandeep Mall...2023-01-1854 minThe Long GameEvent-Led Growth and Customer Education with Mark Kilens (Airmeet)Technological advances are coming so rapidly that the phrase “what got you here won’t get you there” rings true for almost every industry and business model.When the only thing constant is change, it becomes increasingly important for teams to not just keep their house in order, but also continuously scan the horizon for the next great threat, resource, or opportunity. Sustainable success will require a deep understanding of both immediate and long-term customer needs, so that you can recruit the team and resources needed to address them.In today’s episode of The Long Gam...2023-01-1148 minThe Long GameKitchen Side: Our Attempt at Ghostwriting Thought Leadership ContentYou don’t have to look far to hear that “thought leadership” matters in 2023. But what does it take to do it well and in an authentic way? In this conversation, we chat about the best — and worst — ways to approach building that authority.TopicsFinding the balance between editorial content and optimizationWriting for yourself is not the same as writing for othersUnlearning writing only for SEOOptimize and opinionate contentDifferent way to look at bad contentChicken and egg problemWhat really is the goal of content?Good SEO strategies take time to matureWhy physical content is still important...2023-01-0444 minThe Long GameOffice Hours: Building SEO Growth Loops with Kevin IndigBefore you know it there’s another SEO “growth hack” going around. But, like all trends, they come and go. Few strategies survive the test of time. And few people know them like Kevin Indig (ex-Shopify). In this Office Hours workshop, Kevin peels back timeless principles for how your growing company can approach SEO.TopicsScaling SEOIntegrators vs. AggregatorsGrowing your marketplaceAggregator and integrator approach to SEOSEO Growth loopCompounding effects of self-reinforcing growth loopSelf-reinforcing growth loopHow to compete in SEOShow LinksConnect with Kevin Indig on LinkedIn and TwitterPast guests on The Long G...2022-12-2827 minThe Long GameUpcoming Trends in Marketing According to Futurist Mark SchaeferMarketing: the more it changes, the more it stays the same. For every new buzzword that blows up on Twitter, there are as many timeless principles about how to succeed. Mark Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at Businesses Grow — one of the top five marketing blogs of the world. He has spent his entire career learning to separate the signal from the noise in business. In this conversation, we cover whether trends matter, why dirty businesses lose, and how to win in a post-SEO world.Show...2022-12-2147 minThe Long GameKitchen Side: Should You Create a Glossary as Part of Your SEO Strategy?As marketers, it’s natural to want a shortcut to more traffic. And while glossaries offer that alluring promise, stay away from that siren’s song. There’s little upside in the long-run for your customers or your team.In this episode of our Kitchen Side series, we rumble through pitfalls to avoid with glossaries and other tactics to try instead.TopicsWhat is a glossary?Why do you need a glossary?Should you make blog posts or glossaries?Make most of your glossaryAre glossaries worth it?How to avoid cannibalizing contentShow Links2022-12-1426 minThe Long GameProduct Led-Growth Benchmarks with Sam Richard (ngrok)Product-led growth — so hot right now. Sam Richard has helped SaaS companies adopt these strategies during her time at OpenView. Today she is Head of Growth at ngrok, the programmable network edge that adds connectivity, security, and observability to your apps with no code changes. In this conversation, she unpacks how companies of all shapes and sizes can find better ways to grow.TopicsFind inspiration everywhereWhat defines product-led?Lean into strengthsStay focusedFind your indicatorPLG exists on a spectrumInvest in both product and messagingSubscriptions: a tried-and-true revenue modelHow to find your startup ideaWhen “doing” matters...2022-12-0754 minThe Long GameRecent Trends and Building an Audience with Amanda Natividad (SparkToro)When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro, has found a way to tell your story in an authentic — and compelling — way.In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and much more. TopicsTest out content ideas at eventsRefine ideas through feedbackQuiet quitting can be goodHow to build an audiencePersonal content strategyTry telling your storyAct like you...2022-11-3049 minThe Long GameHow to Write for Humans, But Optimize for SEO with Maddy Osman (The Blogsmith)In business, there’s no way to know everything ahead of time. And while you can’t predict the future, you can influence it by learning the right lessons in the present. Maddy Osman, Founder of The Blogsmith, and author of “Writing for Humans and Robots”, has applied this growth mindset in her own work. Listen to the conversation to hear why it’s good to plan to fail, and how 1 + 1 = 3.Show TopicsHow to plan for problems in your processBuild a muscle of helping customersFigure out what you're good at, then using it to your advantageT...2022-11-2346 minThe Long GameKitchen Side: How Our Thinking of Content Strategy Has Evolved Over TimeThere’s more competition for your prospect’s attention than ever before. That means the bar is higher for each piece of content you create. Winning content means being intentional and deliberate with your strategy. In this episode, we talk about everything from strategy to selection, and how our own thinking of content strategy has evolved over time. Show TopicsWhat to expect when learning a new disciplineThe importance of strategy in content marketingHow content marketing plays into the business strategyFocus on market share (Not revenue)What does content strategy look like?Is content your o...2022-11-1653 minThe Long GameHow to Fulfill Customers’ Needs with CRO with Raphael Paulin-DaigleWant to optimize your conversion rates? First, you have to know what’s attracting your customers to your brand. Raphael Paulin-Daigle is the founder and CEO of SplitBase, a CRO agency that works with major D to C and ecommerce brands to improve conversion rates, revenue, and customer experiences. Raphael has walked many companies through the process of optimizing their conversion rates. The key is finding out what your customers truly need—whether they know it or not. In this episode, Raphael explains the difference between A/B testing and CRO, why you shouldn...2022-11-0956 minThe Long GameHow to Build A High-Performing Marketing Team with Andrew DaviesIt’s an interesting time to be a marketing leader. Your prospects want more value, your teams want more clarity, and your boss wants more ROI. Oh, and you need to do this without growing headcount like you used to. Andrew Davies, CMO of Paddle, has lived this firsthand. He offers timeless advice for how to get more done with less and improve yourself at the same time.Show TopicsFind what the market needsWinning hearts and minds mattersHow to align prioritiesMarketing is a gameBuilding trustTake pride in your workWork On The Business, Not In...2022-11-0255 minThe Long GameFireside Chat with Tim Stoddart (Copyblogger, Stodzy)Tim Stoddart, the owner of both Tim Stodz Enterprises and Sober Nation, is a writer, an entrepreneur, and a leader. Tim’s experience of addiction and recovery has shaped and influenced his career path in many ways. It’s what inspired him to create Sober Nation, a blog and community resource for people struggling with addiction, as well as his marketing agency Stodz Enterprises. For Tim, his personal journey and professional career go hand in hand. In this episode, you can find out how Tim learned to reconcile his personal and professional online persona...2022-10-2649 minThe Long GameHow to Level Up as a Growth Marketer with Joe Lee (Ontra)There’s a lot of appeal to working for a flashy, up-and-coming startup. But Joe Lee, VP of Growth Marketing at Ontra, has always focused on achieving the best job titles and experiences instead of working for the “sexiest” companies. For Joe, growth marketing provided the perfect opportunities to advance in his career and get to where he is today. Growth marketing has become the de facto title for the person on the marketing team dedicated to growth, whether it’s through users, leads, pipeline, or revenue. In this episode, Joe talks to us about the import...2022-10-191h 09The Long GameData-Driven Thought Leadership with Alicia Johnston (Sprout Social)Quality content is the difference between run-of-the-mill advertising and a campaign that grabs people’s attention. But cultivating your talent as a content writer takes intentional work. Alicia Johnston, Director of Content at Sprout Social, has experienced both being and managing content marketers. What’s one common denominator for good content writers? Their skills go beyond writing. In this episode, Alicia tells us what makes content writers unique, how to create strategic content, and why you should merchandise your work.Show TopicsTarget customer personasListen to social mediaUnderstand the gameAsk the same questi...2022-09-071h 19
Oh look, Another podcast.Episode 10 | Interview with 5233.ok | Ft. KadeWelcome back to Oh Look, Another Podcast! This episode I interview my good friend about his musical exploits and future endeavours! All his socials are linked below!Insta: @_ohlookanotherpodcast_@Rosewald._.Studios5233.ok SocialsSpotify: https://open.spotify.com/artist/2mjRa8wRWjNTLzNDLwchRa?si=P5AsMJr5Q1u6koesfLAxnQPatreon: https://www.patreon.com/5233okWebcomic: https://orangepineapplez.tumblr.com/Youtube: https://www.youtube.com/channel/UC8U8zaZB1PG0BqcATuMbb8QInstagram: @5233.ok2021-02-0932 min
Oh look, Another podcast.Episode 9| Mythology: The OriginWelcome back to Oh Look Another Podcast! Its been a minute and i'm sorry about all the breaks. I am going to try and get as many episodes as i can out!Todays episode is Part one in a big series about Mythology. I plan to cover all sorts of myths in these episodes!I hope you enjoy, make sure to share it with your friends and follow the instagram! @_ohlookanotherpodcast_2021-02-0119 min
Oh look, Another podcast.Episode 8| Sweatshops: A Talk that's needed| Part 1Welcome back to Oh Look, Another Podcast, thanks for joining me again while i touch on some fun, controversial or serious topics!Todays episode is about sweatshops, the basics, where, what, why. (i know its been a while. I apologize!) Hope you enjoy and i'll try and stay on schedule!Socials:Instagram: @_Ohlookanotherpodcast_Youtube: Rosewald Studios2020-12-0727 min
Oh look, Another podcast.OLAP| Episode 7| PCOS ~ part 1Welcome back to Oh Look, Another Podcast. Episode 7 is upon us, i'm talking about PCOS, it is something that really means a lot to me and I'm so excited to talk with you and learn whatever i can with you! I hope you enjoy!Socials:Instagram: _OhlookanotherpodcastYoutube: Rosewald StudiosPhotography Business: Rosewald._.Studios on instagram2020-11-0316 min
Oh look, Another podcast.Episode 6 | Children? What? | Ft. Lane and BreeWelcome to Episode 6 of OLAP, thanks for treading along this far. Todays episode is about kids these days and their crazy ways. But we got a little off topic a few times haha, enjoy!Follow the insta to get updates: @_ohlookanotherpodcast_Join the discord: https://discord.gg/ag2C26jSubscribe to the youtube: Rosewald Studios2020-10-2029 min
Oh look, Another podcast.Episode 5 | Stanford Prison Experiment | WikipediaWelcome to Episode 5 of Oh look another podcast!Todays episode is a little short and I apologize, I hope to be making them a bit longer in the future. The episode is a bit about the Stanford Prison Experiment, I had a few questions and if you have any please dont hesitate to send them and I could do a part 2!Socials:Snap: Olap_3Instagram: _ohlookanotherpodcast_Available on Spotify, Deezer, Podcast Addict, Google Podcasts and more. All info is found through the instagram page!See ya next week!2020-10-0627 min
Oh look, Another podcast.Episode 4 | Internet Friendships_ Wth is this |Ft. Kade and LucaWelcome to episode 4 of oh look another podcast! In this episode we basically show that internet friends are real and so much fun to have. (we looked at a lot of pictures but I couldnt post a lot. If you request em i may post a few more on my instagram)Socials:Snap - Olap_3Instagram - _ohlookanotherpodcast_Thanks for listening, see you next monday!2020-09-2146 min
Oh look, Another podcast.Episode 3| Milk: The history | My 'relationship' with milkWelcome back! Thanks for joining me for the third episode of oh look another podcast.Todays topic is about Milk, a short history, random facts you probably didnt know. AND I explain some insider scoop on why I love milk so much and the whole story behind the joke I have started!Im really sorry for how much i was stuttering lmao. I am bad at reading out loud sometimes lol...Thank you for being patient with me and i hope you enjoy the episode!Socials: Snap: OLAP_3Instagram: @_ohlookanotherpodcast_2020-09-1524 min
Oh look, Another podcast.Episode 2| Monsters: A Psychological viewWelcome to Episode 2 of oh look another podcast. Thank you for joining me again for another one!Todays topic is about monsters, but in a more psychological sense.I was super tired recording so Im really sorry for how much i was stuttering lmao.Thank you for being patient with me and i hope you enjoy the episode!Snap: OLAP_3Instagram: @_ohlookanotherpodcast_Thanks for listening!Enjoy your week!!2020-09-1021 min
Oh look, Another podcast.Episode 1 |Cardboard boxes, A conversation| Ft. AmyWelcome to the very first episode of:Oh look, another podcastIn this episode we talk about cardboard boxes and definitely cover most of the biggest questions as well as asking some other lovely people their thoughts on Cardboard.Big thank you to Amy for guest starring!Sorry I know this isn't the best but I hope to improve throughout the episodes! Thank you so much for your support, love you all!Have a marvelous day!2020-09-0137 min