Shows
The Growth PodcastHow to Do AI-Powered Discovery (Step-by-Step with Live Demo) | Caitlin SullivanToday’s EpisodeDiscovery might be the most important core PM skill for building great products.But most PMs are unprepared to do discovery in AI. PMs run surveys incorrectly, conduct interviews poorly, and end up with poor insights.Today will give you the roadmap to avoid all those mistakes.Caitlin Sullivan is a user research expert who runs courses teaching PMs how to do AI-powered discovery. And in today’s episode, she shows you exactly how she does it.We’re talking live demos. Step-by-step workflows. Real survey data...
2026-02-131h 12
The GAIN Conversion PodcastFrom Weeks to Minutes: How Prompt-Based Experimentation Changes EverythingIn this episode of the Conversion Podcast, Matt is joined by Colin, Vice President of North America at Kameleoon, to explore prompt-based experimentation (PBX) and how AI is transforming the way experiments are built and launched.Colin breaks down what PBX is, how it connects AI-driven “vibe coding” with experimentation, and why the build phase has long been the biggest bottleneck for experimentation teams. They discuss how PBX allows teams to create variants, tests, and prototypes directly on live websites using natural-language prompts, cutting build time from weeks or days down to minutes.The episode also...
2026-01-1228 min
Analytics-ClubSo gewinnst du auch mit Verlierern beim A/B-Testing | mit Christoph Rottler-Lavoie von KameleoonIn dieser Folge spreche ich mit Christoph Rottler-Lavoie, Country Manager DACH bei Kameleoon, über datengetriebene Entscheidungen, echte Experimentation und warum Conversion-Optimierung kein reines Tool-Thema ist.Wir räumen auf mit dem Mythos, dass A/B-Testing allein schon für Wachstum sorgt – und zeigen, was es wirklich braucht, um als Unternehmen nachhaltig zu lernen und zu optimieren.Mein Name ist Florian Möller und ich bin Gründer der Ecommerce-Analytics GmbH. Wir unterstützen Unternehmen in Digital Analytics und Marketing-Tracking. Der Analytics-Club ist meine Community für Digital...
2026-01-071h 02
The Growth PodcastThe Ultimate Guide to n8n for PMs, with Pawel HurynThis is a free preview of a paid episode. To hear more, visit www.news.aakashg.comPawel Huryn is the guest behind my most popular episode ever (52K+ views).Today, he’s back to give you a masterclass in one of the most exciting AI tools out there: n8n.n8n is the most powerful workflow automation tool that combines two things: traditional workflow automation and building AI agents.And Pawel has been knee-deep in n8n more than almost anyone else in the world.He’s trie...
2026-01-0659 min
The Growth PodcastShe went from IC PM to CEO of $550M AI company Descript in 3 yearsToday’s EpisodeLaura Burkhauser started as an IC PM at Descript, the $550M AI video editing platform.Three years later, she’s CEO.She shipped AI features that worked.In today’s episode, you’ll hear the exact features Laura built, the eval framework she used, and her complete IC → CEO path.This might be the most actionable career episode you listen to all year.----Check out the conversation on Apple, Spotify and YouTube.Brought to you by:* Maven: Improve yo...
2025-12-1544 min
The Growth PodcastThe Ultimate Guide to ChatGPT Codex: OpenAI's Claude Code KillerCheck out the conversation on Apple, Spotify and YouTube.Brought to you by:* Jira Product Discovery: Move discovery and roadmapping out of spreadsheets* Vanta: Automate compliance across 35+ frameworks like SOC 2 and ISO 27001* Kameleoon: Leading AI experimentation platform* NayaOne: Airgapped cloud-agnostic sandbox* Product Faculty: Get $500 off the AI PM Certification with code AAKASH25Today’s EpisodeClaude Code hit $1B ARR in 6 months. But OpenAI is not just giving up.ChatGPT’s new Codex is the most powerful way for product managers to b...
2025-12-091h 00
The Growth PodcastHow to Land an AI PM Job: Complete Roadmap from Hamza FarooqToday’s EpisodeThe salary for AI PMs is skyrocketing.Hamza Farooq works with companies like Home Depot, Trip Adviser, and Jack in the Box on their AI strategy. He teaches AI PM courses at Stanford, UCLA, and Maven.Today, he’s giving you the complete 6-month roadmap to go from no experience to PM at OpenAI or Anthropic.We built a live AI prototype in 30 minutes (with RAG and agents working). And Hamza breaks down the exact technical skills you need to master.----Check out the...
2025-11-1928 min
The Growth PodcastI put the 5 best AI prototyping tools to the test with Magic Patterns CEO Alex DanilowiczToday’s EpisodeEvery PM needs to master AI prototyping in 2025.But which tool should you use? And how do you actually prototype effectively?Alex Danilowicz built Magic Patterns to $1M in revenue in 6 months. Today, we’re putting his tool against the competition live.We built the same prototype in 5 different tools and graded each one. Then Alex shared the exact workflow his customers use.----Check out the conversation on Apple, Spotify and YouTube.Brought to you by:Vanta: Leading AI comp...
2025-11-1641 min
The Growth PodcastHow to Engineer Delight Into AI Products: The Complete Playbook from Spotify & Google PM Nesrine ChanguelToday’s EpisodeWhy do some AI products feel like magic while others feel like work?You shipped. It works. Your metrics show “success.”But users aren’t coming back. They’re not telling friends. And next quarter, they’ll switch to the competitor with a better model.Nesrine Changuel built Spotify Wrapped and ran Google’s Delight Team. Today, she’s giving you the complete playbook:The 4-step Delight Model to engineer emotional connection (not just satisfaction)----Check out the conversation on Apple, Spotify and YouT...
2025-11-091h 20
The Growth PodcastHere's my brutally honest ranking of the top 70 AI PM Tools, with Google Product Leader Anshumani RuddraEvery PM is asking the same question: Which AI tools actually make me faster?There are hundreds of apps. Most are hype. Some are game-changers.Today, I sat down with Anshumanni Rudra - VP of Product at Hotstar, now Group Product Manager at Google leading all APAC payments - to rank 70+ AI tools tier-list style.We didn’t hold back. S-tier tools got crowned. D-tier tools got exposed.And we revealed the single best AI tool for product managers in 2025.Watch the full episode for a chance to win a...
2025-10-271h 06
The Growth PodcastHow to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil LavingiaToday’s EpisodeSam Altman said one person will build a billion-dollar company.Sahil’s already halfway there with just one employee.Most PMs are still running 6-week sprints. Writing 10-page PRDs. Coordinating between designers and engineers. Sahil ships features from Slack to production in 30 minutes.Here’s the exact AI workflow powering Gumroad’s $10M ARR:If AI gets it wrong, your communication was unclear.----Check out the conversation on Apple, Spotify, and YouTube.Brought to you by:* Vanta: Leading...
2025-10-1928 min
The Growth PodcastHow to Build Multi-Agent AI Systems That Actually Work in Production | Tyler FiskTyler Fisk built a $1.6 million AI education business in one year.Zero PhDs. Zero Silicon Valley pedigree. Just a systematic approach to building AI agents that actually work in production.While everyone’s vibe coding in ChatGPT, Tyler’s teaching thousands of students to build multi-agent systems for real businesses. Hundreds of production deployments. Actual revenue.Today he’s doing a live build: Taking Apple customer service from idea to working multi-agent system in under 90 minutes.No theory. Pure execution.----Brought to you by:* 1. Maven...
2025-10-161h 41
The Growth PodcastCrash Course in AI Product Design from Google Search + Maps Designer, Elizabeth LarakiToday’s EpisodeEveryone’s building AI products wrong.They’re sprinkling AI on top like fairy dust. Adding chat interfaces to everything. Ignoring 70 years of design principles.Elizabeth Laraki was one of 4 designers on Google Search in 2006. One of 2 designers on Google Maps in 2007. She helped create products used by billions—products whose designs barely changed for 15+ years because they nailed it from the start.Today she breaks down exactly how to design AI features that users actually love.----Check out the conversation on Apple, Spotify...
2025-10-071h 12
The Growth PodcastThe AI PM’s Guide to Building AI Agents, with Warp CEO Zach LloydToday’s EpisodeAs an AI PM, you’re probably tired of building AI Agents and don’t know how to monetize them.But what if I told you there’s a company adding $1 million ARR every 10 days with their AI agent?Zach Lloyd, CEO of Warp and former Google engineering leader, cracked the code. His terminal-based AI agent has 700,000+ active developers paying real money.This episode is his complete playbook for AI PMs who want to build agents that actually make money.I hope you enjoy this one!...
2025-09-2839 min
The Growth PodcastThe AI PM's Guide to Security - with Okta's VP of PM & AI, Jack HirschToday's EpisodeHere's what's happening right now:Someone can clone your voice from a few YouTube videos and call your help desk pretending to be you.AI can build a perfect fake of your login page in minutes.This isn't some distant future threat. Jack Hirsch, VP of Product at Okta, sees this happening every day. Okta protects millions of logins and Jack has a front-row seat to how AI is completely changing cyber attacks.And the scary part is most PMs have no idea this is happening to...
2025-09-231h 30
Le café du market' ☕ ton podcast marketing B2B#148 Construire sa stack marketing - avec Amandine Chevalier et Magali CourcolTon budget est limité. Ton temps aussi.Et pourtant, on te demande d'en faire toujours plus.Bienvenue dans le quotidien des marketeurs en 2025.Plus de résultats et moins de moyens = plus d’outils.La stack marketing, c’est souvent un poste de dépense important dans les budgets marketing.Et pour cause :👉 Un bon outil peut te faire gagner énormément de temps et d'impact👉 Un mauvais vient creuser un trou dans ton budget
2025-09-1645 min
🧠 _Complete Course: AI Experimentation Podcast: The Growth Podcast (LS 36 · TOP 2.5% what is this?)Episode: Complete Course: AI ExperimentationPub date: 2025-08-29Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarization"AI has been the biggest driver of change in experimentation I've seen in my career."That's Frederic De Todaro, Chief Product Officer at Kameleoon (profitable SaaS with 2K+ customers).Fred has been at Kameleoon for 12+ years. In that role, he's helped thousands of teams use AI to experiment faster and smarter.In today’s episode he’s...
2025-09-141h 02🧠 _AI Agents for PMs in 69 Minutes — Masterclass with IBM VP Podcast: The Growth Podcast (LS 36 · TOP 2.5% what is this?)Episode: AI Agents for PMs in 69 Minutes — Masterclass with IBM VPPub date: 2025-09-05Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationToday's EpisodeWhat makes AI agents different from chatbots?That’s the question we break down from every angle with today’s guest.Armand Ruiz, VP of AI Platform at IBM, who has been in AI for 16 years and has become one of the most-followed AI voices on LinkedIn.Arma...
2025-09-141h 09
The Growth PodcastFAANG PM Reveals How to Build AI Agents (and Get Paid $750K+)AI agent PM roles are the fastest-growing, highest-paid positions in tech. These jobs pay $750K+ (TC in SF/NY) and are growing 2-3x faster than traditional PM roles.But most people don't know how to actually build AI agents. They think it's just ChatGPT with a fancy interface.Today I sat down with Mahesh Yadav, who's worked as a PM at Meta, Amazon, Microsoft, and Google. He's built AI agents at scale for 8+ years and now teaches hundreds of PMs at top companies.He breaks down the exact playbook: how to build...
2025-09-141h 12
The Growth PodcastHow to Build AI products in FinTech | $100B Lessons from Robinhood VP PMToday's EpisodeRobinhood just crossed $100 billion in market cap. Its stock has 5.5x'd in the past year. It's one of the hottest companies in fintech.But here's what most people don't understand: building products at Robinhood isn't just about moving fast and breaking things. It's about moving fast while navigating regulations that could shut you down.Today I sat down with Abhishek Fatipurya, VP of Product at Robinhood, who's been there for 9 years - from intern to VP. He walked me through how they built products that democratized finance while staying compliant.
2025-09-111h 18
The Growth PodcastAI Agents for PMs in 69 Minutes — Masterclass with IBM VPToday's EpisodeWhat makes AI agents different from chatbots?That’s the question we break down from every angle with today’s guest.Armand Ruiz, VP of AI Platform at IBM, who has been in AI for 16 years and has become one of the most-followed AI voices on LinkedIn.Armand leads AI platforms at IBM, building the building blocks for enterprises to build AI agents securely. He spends his time meeting with CIOs from the biggest brands who all have AI as their number one priority - and agents as one of t...
2025-09-061h 09
The Growth PodcastComplete Course: AI Experimentation"AI has been the biggest driver of change in experimentation I've seen in my career."That's Frederic De Todaro, Chief Product Officer at Kameleoon (profitable SaaS with 2K+ customers).Fred has been at Kameleoon for 12+ years. In that role, he's helped thousands of teams use AI to experiment faster and smarter.In today’s episode he’s breaking down:How AI changes experimentationHow to experiment with AI featuresLast week, I covered how one aspect of this: vibe experimentation. Today’s video is the A to Z AI i...
2025-08-291h 02
Marketing B2B TechnologyFrom Curiosity to Conversion: The Power of Experimentation - Kameleoon – Collin CrowellIn this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation platform. Collin discusses the evolution of Kameleoon as a global player in the MarTech industry, emphasises the importance of data-driven decision-making, and explains how Kameleoon enables teams to easily build and test digital experiences.
Collin highlights the challenges B2B companies face in adopting experimentation and the need for curiosity and a willingness to explore new approaches. He also offers advice for aspiring marketers, stressing the importance of understanding their audience and leveraging AI...
2025-08-2830 min
AI Commerce PulseE-Commerce Experience Optimierung 2025 mit Christoph Rottler-Lavoie (Country Manager bei Kameleoon)E-Commerce Experience Optimierung 2025: Die ultimative Session für Online-Shop Erfolg
In diesem 60-minuten Deep-Dive erfährst du vom E-Commerce Experten Christoph Rottler-Lavoie (Country Manager Kameleoon), was 2025 wirklich für erfolgreiche Online-Shops zählt.
🎯 Was du lernst:
✅ Warum 2025 endlich Profitabilität vor Skalierung steht
✅ Die 3 kritischen Probleme, die JEDER E-Commerce Manager lösen muss
✅ Holistische User Experience: Von der Ad bis zum Unboxing
✅ Must-Have Features vs. überflüssige Elemente auf Produktseiten
✅ Datengestützte Entscheidungen: North Star Metrics richtig definieren
✅ Black Friday & Weihnachtsgeschäft: Learnings und Strategien 2024
✅ LIVE DEMO: KI-gestützte Website-Optimierung mit Prompts (PBX)
🔥 Highlights:
Jobs-to-be-done Framework für E-Commerce
Warum Sticky Add-to-Cart Buttons oft n...
2025-08-251h 07
growth minded SUPERHEROESPerfectionism Is Killing Your Experiments: Why ‘Good Enough’ Might Be the CRO Superpower You’re Ignoring with Christoph Rottler-LavoieWhat if your obsession with perfect test designs and pixel-perfect CTAs is actually holding your experimentation program back?In this eye-opening episode, we talk with Christoph Rottler-Lavoie, Country Manager DACH at Kameleoon, about the invisible costs of perfectionism in A/B testing - and what truly matters when it comes to experimentation velocity, stakeholder buy-in, and sustainable growth.We dig deep into Christoph’s engineering-driven mindset, why scientific rigor needs to be balanced with pragmatic decision-making, and how to empower teams to just start testing. He shares stories from the trenches, controversial takes on significance th...
2025-05-2046 min
Le café du market' ☕ ton podcast marketing B2B#137 De marketeur à manager : les défis de la transition - avec Magali Courcol, directrice marketing chez KameleoonDevenir Head of ou CMO est souvent perçu comme une suite logique pour les marketeurs performants. Mais cette transition est loin d’être évidente.Devenir manager, c'est apprendre un nouveau métier. Et les challenges sont nombreux :👉 Dépasser ses pensées limitantes👉 Faire évoluer sa posture et sa vision stratégique👉 Gérer les attentes du top management👉 Gérer les attentes de son équipe👉 Effectuer ses premiers recrutementsEt quand on fait la transiti...
2025-05-2037 min
growth minded SUPERHEROESPerfectionism Is Killing Your Experiments: Why ‘Good Enough’ Might Be the CRO Superpower You’re Ignoring with Christoph Rottler-LavoieWhat if your obsession with perfect test designs and pixel-perfect CTAs is actually holding your experimentation program back?In this eye-opening episode, we talk with Christoph Rottler-Lavoie, Country Manager DACH at Kameleoon, about the invisible costs of perfectionism in A/B testing - and what truly matters when it comes to experimentation velocity, stakeholder buy-in, and sustainable growth.We dig deep into Christoph’s engineering-driven mindset, why scientific rigor needs to be balanced with pragmatic decision-making, and how to empower teams to just start testing. He shares stories from the trenches, controversial takes on significance th...
2025-05-2046 min![Ai Experience [en français]](https://image.ausha.co/njw95PpsTlnwmYZDNgawxb7GMjWfYOPCpEQnhJFz_1400x1400.jpeg?t=1692759153)
Ai Experience [en français]Expérimentation augmentée : quand l'IA redéfinit l'AB testingComment l'intelligence artificielle transforme-t-elle l'expérimentation et l'AB testing ? Dans cet épisode d'AI Experience, Frédéric de Todaro, Chief Product Officer chez Kameleoon, partage avec vous son expertise sur l'intégration de l'IA dans les programmes d'expérimentation. Découvrez comment l'IA peut simplifier la création de tests, optimiser les décisions stratégiques et renforcer l'impact des campagnes. Vous apprendrez également pourquoi une collaboration fluide entre équipes et une approche méthodique restent essentielles, même dans un monde de plus en plus automatisé. Une conversation qui pose les bonnes questions sur les limites et...
2025-01-1245 min![Ai Experience [in english]](https://image.ausha.co/89rec51cgNeGPYzZ88ZqQEtmMVWWGc5T2OOWlzQX_1400x1400.jpeg?t=1692759190)
Ai Experience [in english]The Hidden Power of AI and A/B Testing: Lessons in Experimentation at ScaleWhat makes experimentation and A/B testing essential for improving user experiences, and how does AI take it to the next level?In this episode of AI Experience, Collin Crowell, VP of Growth at Kameleoon North America, shares his insights on building robust experimentation programs and using AI to make smarter, faster decisions. You'll learn how A/B testing provides the data you need to improve your digital products and why collaboration across teams is crucial for scaling experimentation. Collin also explores how AI can help you identify opportunities, optimize targeting, and streamline workflows—wi...
2024-12-0839 min
CX/Magic – Marketing Automation trifft auf Kundenerlebnis#05 Mit CRO zu mehr Geschäftswachstum: Erfolgreiche Strategien für A/B-Testing definieren - mit Christoph Rottler
In der neuen Folge des CXMagic Podcasts vertiefen wir uns in die Welt der Conversion-Rate-Optimierung (CRO) ein. Gemeinsam mit unserem Gast Christoph Rottler von Kameleoon erörtern wir die Relevanz von CRO und geben Einblicke in die Definition von Strategien, deren Implementierung sowie die Auswertung der Ergebnisse. Wir diskutieren typische Use Cases und welche Hauptbereiche einer Website bei der CRO priorisiert werden sollten und warum. Außerdem beleuchten wir, welche Ziele bei der CRO am häufigsten anzutreffen sind und wie man diese definiert. Darüber hinaus thematisieren wir die technischen und organisatorischen Aspekte, die bei der Implementierung von CRO...
2024-08-091h 02
CRO.CAFE Deutsch#40 Das Erfolgsgeheimnis von Testing und Personalisierung bei congstar - mit Janina SchwillDas Unternehmen congstar hat jahrelange Erfahrung im Testing und profitiert mittlerweile von einer aufgeschlossenen Testing-Kultur. Janina Schwill, Senior Managerin im digitalen Kundenerlebnis bei congstar, erzählt uns in der heutigen Folge, wie sie es an diesen Punkt geschafft haben, wie das richtige Mindset aussehen sollte und welche Faktoren daran hindern, den vollen Nutzen aus der Conversion-Optimierung zu ziehen. Außerdem teilt sie Best Practices und Inspirationsquellen zum Thema CRO.Ihre Empfehlungen:Growth Ambassador CommunityEvents wie die “Experimentation Unite" von Kameleoon,Messen wie die “Growth Marketing Summit” von KonversionsKRAFT Guest: Janina Schwill URL: https://de.cro.cafe/guest/janina-sc...
2024-06-0433 min
Growing Forward: Lead like the top 1% in growth, marketing, & productA stranger said WHAT about the company I worked at?!’ (ft. Collin Crowell)In this episode, Collin Crowell, VP of North America at Kameleoon opens up about one of his most humbling experiences at work that led him to reevaluate his identity, he shares insights into receiving tough feedback and how he used that to fuel his drive, and also shares his strategic approach to building successful teams.In this episode, you’ll hear about:1. When Collin was told by readers that the titles he was in charge of were pieces of shit 2. The moment when self doubt creeped in for Collin because everyone was touting th...
2024-05-0745 min
Solopreneur StoriesFractional engagements, focusing on conversions, and finding fulfilling workIn this episode I speak with Tracy Laranjo.
Tracy is a Fractional Head of Conversion Rate Optimization and Experimentation who builds high-performing optimization programs for direct-to-consumer brands and agencies.
She was Experiment Nation's #1 Must-Meet CRO in 2023, one of Kameleoon's top experimentation influencers from 2022 to 2023, and the former co-host of “From A to B,” the experimentation podcast.
She is an advocate of neuroinclusion in the workplace and openly shares her experiences as a woman with ADHD, which we touch on in our conversation.
She was a great guest, and we covered topics inclu...
2024-03-131h 04
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXCollaboration for successful experimentation with Collin Crowell and James McCormickToday we’re going to talk about collaboration between product and marketing teams and how, when done well, this can drive business growth and an improvement in the customer experience overall.Some of what we will be discussing will be directly from Kameleoon’s 2023 Experimentation and Growth Survey and report, and we’ll make sure to put a link to access that report in the show notes.To help me discuss this topic, I’d like to welcome Colllin Crowel, VP of Growth at Kameleeon and James McCormick.ResourcesPartnerHero: to waive se...
2023-12-2232 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXCollaboration for successful experimentation with Collin Crowell and James McCormickToday we’re going to talk about collaboration between product and marketing teams and how, when done well, this can drive business growth and an improvement in the customer experience overall.Some of what we will be discussing will be directly from Kameleoon’s 2023 Experimentation and Growth Survey and report, and we’ll make sure to put a link to access that report in the show notes.To help me discuss this topic, I’d like to welcome Colllin Crowel, VP of Growth at Kameleeon and James McCormick.ResourcesPartnerHero: to waive se...
2023-12-2232 min
Inovia Sessions: Insights for Tech OperatorsOperating from Canada feat. Collin Crowell, Vice President, North America at KameleoonIn this episode, we’re joined by Collin Crowell, Vice President, North America at Kameleoon, the platform where product, marketing, and engineers work together on growth through experimentation. Colin’s journey as the first North American hire overseeing a rapidly growing team is a masterclass in understanding the cultural, operational, and strategic nuances of expanding into this region. As someone who’s bridged the gap between European headquarters and North American operations, Collin’s insights on remote work culture, hiring practices, and market entry strategies are invaluable.
2023-12-1227 min
Experiment Nation: The PodcastS3E2: The top 3 things CROs forget to do with Alexandra MathenyMany optimizers are good at using data to craft hypotheses. Great optimizers, however, build data-driven segments, analyze by business goals (not just test KPIs), and importantly, propose how to take action on campaign results. About the speaker Alexandra leads Product Marketing at Kameleoon. She loves storytelling as a way of demonstrating a product’s values and benefits to customers. Chapters --- 0:00 - Introduction 3:41 - Great experimenters consolidate their customer data for precise and persistent segmentation 6:40 - Great experimenters analyze by meaningful business goals and draw actionable conclusions 8:05 - Great experimenters take action on their experimentation results 10:29 - Coming to full...
2023-02-0412 min
Less Ego More Data#22 mit Melina Hess und Christoph Rottler: Wie setzt man Pop Ups richtig im Onlineshop ein?Pop Ups: für den einen Fluch, für den anderen Segen - was kann das Feature wirklich?
Nach dem Posting zu genau diesem Thema von unserem Head of Design Vinzenz Weber ist eine spannende Diskussion mit Christoph Rottler, Managing Director of Kameleoon, entstanden.
(Zum original Beitrag: https://www.linkedin.com/posts/vinzenz-weber-6241001b1_neverendingstory-startup-ecommerce-activity-7003644505904005120-YOwa?utm_source=share&utm_medium=member_desktop)
Daraufhin hatten Melina Hess und ich die Idee gemeinsam mit Christoph das Thema aus CO-Sicht aufzurollen und einen kleinen Guide zum Thema Pop Ups zu erstellen. In der heutigen Folge spr...
2022-12-2236 min
Less Ego More Data#7 mit Christoph Rottler von Kameleoon: Wie stellt man sicher, dass keine falschen Entscheidungen im Business getroffen werden?Mit Christoph Rottler, dem Geschäftsführer von Kameleoon, habe ich einen Gast an meiner Seite der von über 15 Jahren Berufserfahrung im Bereich A/B Testing & Experimentation berichten kann. Gemeinsam blicken wir nicht nur darauf zurück, wie sich der einstige "Spielplatz" im E-Commerce Business hin zu einem professionellen Arbeitsumfeld entwickelt hat, sondern beantworten auch noch folgende Fragen:
Wie sieht ein optimaler Start im A/B Testing aus
Welche Steps sollte ein Unternehmen durchlaufen, um ein nachhaltiges Experimentation Programm aufzubauen
Wie schafft man unternehmensweites Commitmentent für das Testing Thema
Wie sieht eine realistische Winrate aus?
Wie unterscheidet sich...
2022-08-221h 10
How to Win podcast with Peep LajaWinning in a large target market with Cognism's James IsilayKey Points:James explains how his trading background led him to founding Cognism (01:04)Cognism's first major pivot (02:25)My thoughts on early pivots with a quote from Eric Ries (03:39)James describes how Cognism's market size meant there was plenty of growth opportunity, despite competition (06:24)I explain the advantage of starting your business outside the hyper-competitive US market with a quote from Jean-René Boidron (07:18)James talks through why friendly, warm relationships with your early customers is key (08:53)My opinion on networking and why you should begin marketing efforts years before your product is available (09:57)I unpack why even mediocre companies c...
2022-05-1629 min
CX Circle by ContentsquareCX circle by Contentsquare #23 - L’expérience utilisateur : levier central d’une stratégie digitale de croissance rentableL’expérience client du produit est le seul gage de rentabilité sur le long terme. Découvrez dans ce podcast l'éclairage de Julien Henri Maurice, Directeur Exécutif Numérique, Produits et Technologies chez Le Point.
Avec Soumaya Ouanes, Team Lead chez Kameleoon, les deux experts du digital échangent également sur l’acquisition, l'adoption d'une stratégie hybride pour aligner les objectifs des équipes marketing et produit.
Pour Julien Henri Maurice, le secret d'une expérience utilisateur réussie existe aussi grâce à une "dream team" digitale en interne !
Julien Henri Maurice a participé...
2022-04-2027 min
How to Win podcast with Peep LajaExpanding internationally into market openings with Kameleoon's Jean-René BoidronKey Points:Jean-René explains how Kameleoon got its start (01:07)How Kameleoon got an advantage by establishing itself outside of the dominant North American market (02:40)My thoughts on finding market openings and targeting a specific set of customers (05:34)Why Kameleoon keeps its core strategy the same globally, which some localized differences (07:00)I explain the advantages of being more local with a quote from Prof. Richard Lynch (09:06)Jean-René explains the market verticals Kameleoon is focused on (13:22)Why word of mouth is a pillar of Kameleoon's marketing strategy (15:27)I explain why building mental availability is essential to generating more word of mo...
2022-04-1930 min
t3n Arbeit in progressPro-Talk mit Frederik Pferdt, Googles Chief Innovation Evangelist
Frederik Pferdt ist Chief Innovation Evangelist bei Google und Dozent an der Stanford-Universität. Mit unserem Chefredakteur Holger Schellkopf wirft er in dieser Ausgabe einen Blick in die Zukunft. Das Gespräch ist die Aufzeichnung unseres regelmäßig stattfindenden Pro-Talks. Doch statt den Talk nur unseren Pro-Membern zur Verfügung zu stellen, veröffentlichen wir ihn diesmal als kleine Weihnachtsüberraschung kostenlos.
Frederik Pferdts Leidenschaft ist es, das Innovationspotenzial in Menschen zu entwickeln. Denn er glaubt fest daran: Kreativität existiert in uns allen. Von den Medien wurde er zum Kreativ-Papst ernannt. Pferdt hat es sich zur Aufgabe...
2021-12-171h 06t3n Arbeit in progress„There is no Planet B“ - die neue t3n 66
Wie gehen wir mit dem Klimawandel um? Viele Menschen wie auch Unternehmen fühlen sich angesichts der immensen Herausforderung überfordert. Mit der neuen Ausgabe des t3n Magazins wollen wir zeigen, dass Technologie uns dabei helfen kann, in einer Welt, in der sich das Klima drastisch verändert, zurechtzukommen. Dazu gehört auch die Frage, wie nachhaltig und klimafreundlich Tech-Lösungen sein können.
Unsere leitende Print-Redakteurin Sabrina Schadwinkel und unser Redakteur Caspar von Allwörden stellen euch die neueste Ausgabe vor und erzählen euch, wie es zu diesem Titelthema kam und was euch an spannenden Themen e...
2021-11-2628 min
Wolof TechS3E3 - Les outils pour créer votre site de e-commerceDans cet épisode nous parlons de quelques outils a utilisé pour créer et gérer son site de vente en ligne.
CMS
Prestashop
Woocommerce (Wordpress)
Magento
Plateforme SaaS
Shopify
BigCommerce
Wizihop
Wix
Volution
Squarespace
Weebly
Quelques outils pour le e-business
Google analytics
Mailchimp
Buffer
Semrush
Canva
Target2sell
Kameleoon
Beezup
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Vocalcast :
Participez a la rubrique volcalcast et partager votre expérience avec les auditeurs. Envoyer votre vocal de présentation via whatsapp
sur le +221...
2020-11-1519 min
Les digital doers - Le podcast des leaders du retail et du e-commerce#65 Covid19- KAMELEOON - Jean-René Boidron - CEO#COVID19 Série spéciale avec One to One Retail E-commerce Monaco.
Interview de Jean-René Boidron, Président et CEO de Kameleoon, solution qui permet aux équipes marketing et e-commerce de personnaliser le parcours client. L’impact business est fonction des secteurs, le travel souffre quand l’alimentaire est en croissance. Kameleoon observe en temps réel comment les e-commerçants s’adaptent aux évolutions des comportements d’achat grâce à l’offre d’A/B testing. Plus que jamais il apparaît primordial de tester les changements d’interfaces utilisateurs face aux nouveaux besoins des consommateurs.
Bonne écoute à vous...
2020-04-2314 min
t3n Arbeit in progressDorothee Bär, haben deine Kabinettskollegen Digitalisierung endlich verstanden?
Seit März 2018 ist Dorothee Bär Staatsministerin für Digitales im Bundeskanzleramt. Damit sitzt sie zwar im Zentrum der Macht, die Zuständigkeiten der wichtigsten Digitalisierungsprojekte wie digitale Infrastruktur oder Cybersecurity liegen aber bei den einzelnen Ministerin: Also etwa im Verkehrsministerium oder im Innenministerium. Statt also umzusetzen, koordiniert und kommuniziert sie.
Dabei ist Bär eine der versiertesten Digitalpolitikerin in Merkels Kabinett. KI, Blockchain oder Voice: Sie kennt die wichtigsten Trends und die aktuellsten Entwicklungen, bespielt die sozialen Medien gekonnt und ist in der deutschen Tech-Szene gut vernetzt. Sie hat Digitalisierung verstanden. Doch welches Zeugnis stellt sie ihren Kabinettskollegen aus?
...
2019-12-2048 min
t3n Arbeit in progressSascha Lobo, warum bist du trotz allem Optimist?
Noch immer erklärt Sascha Lobo den Deutschen regelmäßig das Internet. Das hat ihn bekannt gemacht, darin fühlt er sich zu Hause – neulich erst wieder bei Markus Lanz im ZDF, als er einem Millionenpublikum auf seinem Smartphone zeigte, wie Tiktok funktioniert. Kurz sind seine Sätze, klar und präzise. Und natürlich hat er einordnende Zahlen parat, die seine Erläuterungen untermauern. Die Rolle seines Lebens, er beherrscht sie mittlerweile nahezu perfekt.
In seinem Job als Interneterklärer der digitalen Sphäre ist er aber gleichzeitig auch einer ihrer schärfsten Beobachter – mit Erkenntnisgewinn auch für ein Fachpublikum...
2019-12-132h 00
Des EquilibresRaphaël, de l’Assemblée Nationale à la relation clientPrintemps 2017 Raphaël a du temps libre entre ses deux diplômes. Il se dit que c’est l’occasion rêvée de participer à un événement unique, la campagne présidentielle. Il sollicite les équipes de Campagne et est repéré par l’équipe de Jean Lasalle qui lui propose de devenir l’aide de camps du candidat.
Cette première expérience se révèle concluante, et le courant passant bien avec Jean Lasalle, ce dernier lui propose de devenir son attaché parlementaire.
A partir de ce moment, la situation se dégrade, c’est en effet une c...
2019-12-0338 min
Digitaler Kompass: Menschen, Märkte und Digitalisierung#002 - Warum A/B Testing alleine blind macht - "Conversion & Growth Marketing"In diesem Podcast zeige ich Dir, warum A/B Testing alleine blind macht. Du bekommst direkte Tipps, wie Du A/B Testing einsetzen kannst, und das es noch weitere Tools gibt die Du brauchst.
Analysetools:
PIWIK.pro
google analytics
Mousetracking:
overheat.io/de
hotjar.com
A/B Testing Tools:
kameleoon.de
abtasty.de
optimizely.de
konvert.com
2018-10-2208 min
2017-09-2105 min