Shows
Ten Speed SessionsSession #8 - 2026 Planning Advice from B2B Leaders & Growth Unhinged B2B GTM ReportIn this Ten Speed Session, we dig into the biggest question facing B2B marketing leaders as they plan for 2026:
If you could give one piece of advice to B2B marketing leaders heading into 2026, what would it be?
We pulled together perspectives from some of the smartest operators in the industry, and a few themes surfaced again and again. Speed beats perfection. Brand measurement needs to grow up. Automation should clear the way for bold creative ideas. The modern buyer expects more than recycled tactics. Generalists are becoming the new in-house power players. And...
2025-11-1955 min
The WP Minute+The Balance of Relationships and AI in Modern AgenciesThanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Matt Medeiros and Kamil Rextin discuss the evolution of Kamil’s agency, 42 Agency, and its focus on demand generation and revenue operations. They explore the challenges and opportunities in the digital marketing landscape, particularly in relation to AI integration and client relationships. Kamil shares insights on the importance of website development as a marketing tool, the dynamics of agency-client in...
2025-09-2231 min
SaaSy as Fuck PodcastEp.20: From writer to SaaS agency founder with Kamil RextinEpisode Summary:In this episode of 'SaaSy as F**k', hosts Jon McGreevy and Alex Radford welcome Kamil Rextin, founder of 42 Agency. The conversation explores Kamil's humorous approach to agency culture, his journey from a writer in Pakistan to a successful agency founder in Canada, and the evolution of his agency's focus from SaaS to exploring new markets. They discuss the importance of sales in marketing, the challenges of e-commerce, and the significance of marketing operations in ensuring effective business processes. In this engaging conversation, Kamil Rextin discusses the complexities of business processes, the importance...
2025-06-0246 min
Beyond The PipelineBuying Tech in early stage B2B SaaS with Kamil RextinIn this episode of Beyond the Pipeline, host Vivin speaks with Kamil Rextin, founder of 42 Agency, about how to look at buying and using tech in pre-seed and seed-stage startups. Kamil draws from his experience on how you have to be nimble in terms of pivoting and often, you need to spend money on tech after making sure of your processes. We also discuss how it is vital to have stakeholder alignment and be clear about your existing tech stack before buying new tech. Kamil emphasises the need to do something manually to get the process and...
2024-12-2351 min
Attributed - A podcast by DreamdataKamil Rextin: Unlocking the Power of YouTube Ads for B2B MarketingIn this session, we’ll be sitting down with marketing expert Kamil Rextin to reveal the untapped potential of YouTube advertising for B2B companies. We’ll uncover how YouTube ads can drive higher conversions, strengthen your pipeline, and elevate your overall marketing strategy.Kamil will dive into the power of video storytelling, the advantages of using YouTube as a top-of-funnel tool, and how to accurately track and measure ad performance. Plus, you'll learn how to seamlessly integrate YouTube into your B2B marketing efforts alongside LinkedIn and search advertising to maximize your reach and...
2024-12-0245 min
Growth Science for B2B SaaS Companies from Mosaic Growth Solutions5/6/24: Grow by focusing on the customer, AI has the potential to deliver 1 to 1 software, A Huge Mistake in Marketing Reporting, and How Popular is Founder-Led Growth?Jill Rowley talks about how companies win by focusing on the customer and how Hubspot is doing that through AI
https://www.linkedin.com/posts/jillrowley_ecosystem-connectedcustomer-context-activity-7192206182634147841-KST9?utm_source=share&utm_medium=member_desktop
Pieter Kemps shares that AI will usher in a new era of one to one software
https://www.linkedin.com/posts/pieterkemps_software-is-frozen-its-static-rigid-activity-7189503456481587201-K4Ve?utm_source=share&utm_medium=member_desktop
Kamil Rextin on one of my biggest pet peeves, mixing Lead Source vs Conversion Events
https://www.linkedin.com/posts/kamilrextin_campaign-vs-lead-source-for-measurement-ugcPost-7191651709960536064...
2024-05-0613 min
Content That GrowsDemand Generation vs. Brand Awareness w/ Kamil RextinIn this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.
Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.
2024-04-3027 min
Marketing PowerupsKamil Rextin’s Guerrilla Marketing Strategy for ConferencesKamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059🎉 About Kamil RextinKamil Rextin is the founder and CEO of 42 Agency, a demand generation and DevOps marketing agency. He has over a decade of experience in digital marketing, having previously worked at companies like Uberflip and Crowdrift. At 42 Agency, Kamil helps B2B SaaS companies generate more leads and scale their businesses through innovative marketing strategies.🕰️ Timestamps and transcript[00:00:00] Guerrilla Marketing Tactics for Conferences [00:07:10] Standing Out at Events: A Creative Approach by 42 Agency[00...
2024-03-0933 min
The Revenue StreamEp01 - How to think about attribution in B2B marketing?On today's episode of The Revenue Stream, I had the opportunity to chat with Kamil Rextin, Founder at 42 Agency.
Kamil comes with over a decade worth of experience running marketing and taking care of marketing ops. We dive into his thought process and opinions on how to think about attribution in B2B marketing. We also talk at length about Marketing Mix Models, self reported attribution, how you can combine qualitative data with the quantitative data to get a more rounded view of your buyer's journey.
I had loads of fun chatting with Kamil in t...
2024-01-0932 min
Attributed - A podcast by DreamdataB2B LinkedIn ads successTune in to the Attributed Podcast for an exclusive episode on mastering B2B LinkedIn ads with Kamil Rextin, Founder of 42 Agency. Discover the insider secrets to precisely targeting your audience, driving lead generation, and skyrocketing ROI. Don't miss out on this chance to revolutionize your B2B marketing strategies on LinkedIn!Follow Kamil Rextin on LinkedIn: https://www.linkedin.com/in/kamilrextin/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Po...
2023-12-1824 min
Marketing PowerupsTy Magnin's 3-Tier AI Content StrategyTy Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS...
2023-11-1744 min
Marketing PowerupsStewart Hillhouse's Conference Content PlaybookStewart Hillhouse, Head of Content at Mutiny, shares his conference content playbook. Download free powerups cheatsheet: https://marketingpowerups.com/044/🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS companies...
2023-11-1050 min
Marketing PowerupsBecky Pierson Davidson's Community Retention PlaybookBecky Pierson Davidson, Founder of BPD Strategy, shares her community retention playbook that she used to decrease Bossbabe's course refund rate by 6%. Download this episode's powerups cheatsheet.🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strateg...
2023-11-0343 min
Marketing PowerupsDr. Fio Dossetto's E.A.S.Y. Content FrameworkDr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.The...
2023-10-2747 min
Marketing PowerupsShannon Howard's Customer Education BlueprintShannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.The...
2023-10-2035 min
Marketing PowerupsDan Sanchez's 3 Pillars for Audience GrowthDan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2...
2023-10-1349 min
Marketing PowerupsMatt Ragland's 7-Figure Newsletter Monetization StrategyMatt Ragland, Managing Director at Good People Digital, shares his 7-figure newsletter monetization strategy for content creators and marketers. Download the free powerups cheatsheet: https://marketingpowerups.com/039🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strateg...
2023-10-061h 04
Marketing PowerupsKevan Lee And Shannon Deep's Brand Storytelling FrameworkKevan Lee and Shannon Deep, co-founders of Bonfire, share their brand storytelling framework. Download the free powerups cheatsheet: https://marketingpowerups.com/038🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS co...
2023-09-2954 min
Marketing PowerupsTiffany Da Silva's 3 Tactics to Beat Imposter SyndromeTiffany Da Silva, Founder of Flowjo.co, shares her 3 tactics for beating imposter syndrome. Download the free powerups cheatsheet https://marketingpowerups.com/037🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS...
2023-09-2244 min
Marketing PowerupsDevin Bramhall's Media-Led Content StrategyDevin Bramhall, Growth Advisor and former CEO of Animalz, breaks down her media-led content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/036🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS co...
2023-09-1559 min
Marketing PowerupsBrooklin Nash's Expert-Driven Content StrategyBrooklin Nash, Founder of Beam Content, shares his expert-driven content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/035🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWel...
2023-09-0848 min
The Newcomers Podcast 🎙️E11: Kamil Rextin on raising biracial kids & the Canadian experimentHello, I'd really like to grow this email list. If you enjoy this newsletter, it would mean the world to Jola and I if you encouraged one friend/fellow immigrant/colleague to subscribe…Very likely, the the only thing you will get in return is warm fuzzy feelings, and if I can attribute it to you, I’d personally send you a thank you email.Join us as we explore the bitter-sweet world of the immigrant.In this episode, I'm speaking with Kamil Rextin, a B2B marketer who moved from Pakistan to Cana...
2023-09-0142 min
Marketing PowerupsSarah Stockdale's 3 Copywriting Exercises to Write Copy That SellsSarah Stockdale, Founder of Growclass, shares 3 copywriting exercises to write copy that sells. Download the free powerups cheatsheet: https://marketingpowerups.com/034🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS co...
2023-09-0140 min
Marketing PowerupsRyan Law's AI Prompt Tips for Content MarketersRyan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner...
2023-08-2550 min
Marketing PowerupsEli Schwartz's SEO Strategy for AI Search EnginesEli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS...
2023-08-1852 min
Marketing PowerupsAleyda Solis' 6 Elements of Effective AI Prompts for SEOAleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner...
2023-08-1156 min
Marketing PowerupsRonnie Higgin's Content Synergy MapRonnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded...
2023-08-0452 min
Marketing PowerupsRonnie Higgins' Content Synergy Map (Inspired by Walt Disney)Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a st...
2023-08-0452 minMarketing PowerupsMargaret Kelsey's Strategic Brand FlywheelMargaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can hel...
2023-08-021h 01Marketing PowerupsJoel Kletkke's Snacklable Customer Success Story FrameworkJoel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil R...
2023-08-0252 minMarketing PowerupsClaire Suellentrop's Customer Research ProcessClaire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can hel...
2023-08-0256 minMarketing PowerupsJustin Simon's 3C Content Repurposing StrategyJustin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026In this Marketing Powerups episode, you’ll learn:Why content distribution is so important.The benefits of considering content distribution first.Justin’s 3C content strategy.How diversification accelerated Justin’s content career.🏆 Sponsored PowerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the...
2023-08-0239 min
Marketing PowerupsMargaret Kelsey's Strategic Brand FlywheelMargaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2...
2023-07-281h 01
Marketing PowerupsJoel Kletkke's Snacklable Customer Success Story FrameworkJoel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s...
2023-07-2152 min
Marketing PowerupsClaire Suellentrop's Customer Research ProcessClaire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2...
2023-07-1456 min
Marketing PowerupsJustin Simon's 3C Content Repurposing StrategyJustin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026In this Marketing Powerups episode, you’ll learn:Why content distribution is so important.The benefits of considering content distribution first.Justin’s 3C content strategy.How diversification accelerated Justin’s content career.🏆 Sponsored PowerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signu...
2023-07-0739 min
Marketing PowerupsCasted's B2B Podcast Maturity Curve ft. Kate DeGrootKate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https://marketingpowerups.com/025/.In this Marketing Powerups episode, you’ll learn:The benefits of starting a podcast as a B2B brand.The 5 stages of the B2B Podcast Maturity Model.An example of a great B2B podcast show.How to hone your marketing instincts.🎉 About Kate DeGrootKate Degroot is the Director of Demand Generation at Casted, a podcasting platform that helps B2B brand...
2023-06-3034 min
Marketing PowerupsCamille Trent's Newsjacking Technique That Doubled PeerSignal's Email List From 6K to 12K in 45 DaysCamille Trent, Director of Content and Community at PeerSignal, shares the viral newsjacking technique that doubled their email list from 6K to 12K in 45 days. Download the free powerups cheatsheet: https://marketingpowerups.com/024.🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you....
2023-06-2344 min
Marketing PowerupsTommy Walker’s 3 Axioms of Content Marketing (Shopify Plus, LinkedIn)Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill.One of those content editing experts is Tommy Walker. With a career that spans over 18 years, including being the editor and chief at Shopify and now founder of Content Studio, he's seen common mistakes that writers make time and time again:It's why Tommy developed 3 axioms that guide his editing and content creation process.In this Marketing Powerups episode, you'll learn:Why having a solid premise is important when creating...
2023-06-1652 min
Marketing PowerupsMelanie Deziel's Trust-Building Content Strategy Using The "Prove It" FrameworkEverybody hates marketers.Well, not everybody… but if you look at a Gallup survey from 2020, Americans rate advertising practitioners as only slightly more trustworthy than car salespeople!Ouch, that hurts.It’s because people believe marketers are willing to bend the truth and manipulate people to buy things they don’t want. Modern buyers are more skeptical of advertisements and marketing messages than ever.Melanie Deziel, VP of Marketing at The Convoy and Author of Prove it: How Modern Marketers Earn Trust, argues the burden of proof is on marketers:"If we...
2023-06-0930 min
Marketing PowerupsPeter Caputa's Survey-Driven Content StrategyOne way to impress people is to take data and package it up into bite-sized, actionable information that you can share.That’s the power of data-driven driven reports powered by surveys.It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies globally.Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.In this Marketing Powerups episode, you’ll learn:How a su...
2023-06-0245 min
Marketing PowerupsManuela Bárcenas' Perfect 1-on-1 Template for Marketing Leaders (Head of Marketing, Fellow.App)One of the most important meetings you can have is having 1-on-1’s with your manager.Get it right, and you’ll have an ally rooting for your work, a mentor who will help you level up your career, and a problem solver who will help you find solutions.That's what Manuela Bárcenas, Head of Marketing at Fellow.app, found:The mistakes that I've seen in one on ones and mistakes that are commonly mentioned in management books and management resources, which is spending the whole 1-on-1 talking about status updates like, "Hey, Manue...
2023-05-2646 min
Marketing Retro PodcastPerformance Marketing Insights with Kamil Rextin fromKamil Rextin chats about the work 42 Agency does and how developing a diverse team has helped the agency serve clients creatively. Find Kamil here. Find 42 Agency here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.marketingretro.com
2023-05-2334 min
Marketing PowerupsEmma Stratton's SMIT Technique To Declutter and Clarify Your Product Messaging (Founder, Punchy.co)Ellohay erethay iendsfray!If you don’t know pig latin, you probably can’t understand that. (Hint: I said, Hello there friends!)That’s exactly what most people feel when going to a website with wordy, confusing, and buzzword-filled copy.Tat's what Emma Stratton, founder of Punchy, often sees:The truth is, especially in tech and in B2B, what I see more often happening is really good products with messaging that actually makes those good products look bad—undifferentiated, complicated, irrelevant. That's what I see happening with their messaging.It’s why...
2023-05-1932 min
Marketing Retro PodcastWas the creator economy a bubble due to zero-interest rates?Kamil Rextin from 42 Agency joins Adrienne and Josh on Marketing Retro to dig into a recent tweet about Kamil’s hypothesis that there’s a connection between interest rates being zero and the booming creator market. We defined creators as individual people monetizing from audiences and promoting via social platforms. From Kamil's perspective, it used to be okay to take risks without having tons of data or worrying about conversions because interest rates were low. However, things have changed now that interest rates are higher. It's not as easy to get money as it w...
2023-05-0234 min
Marketing PowerupsJason Bradwell's A2E framework to better prioritize marketing ideasYou get an IDEA. You get an IDEA. Everyone gets a marketing IDEA! The problem is that ideas are a dime in a dozen. There are A LOT of ideas out there.With limited time, budget, and resources, what should your marketing team focus on?That’s where prioritization frameworks like Jason Bradwell’s A2E come in."The A2E framework is a document that's designed to help marketing teams evaluate the value of an idea, help give them focus, and to set context for reviewers and other stakeholders within the organization. To...
2023-04-2831 min
The Revenue Marketing Report“Credit” vs. “Attribution” in B2B MarketingKamil Rextin, Senior General Manager at 42 Agency, shares his insights on what attribution is and isn’t, what is attribution useful for, and why no reliance should be placed on self-reported attribution.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-04-2700 min
Sales Strategy & Enablement by Revenue.ioDriving Results with ABM and Intent Data [Special RevOps Podcast Episode]How can you create an effective ABM motion that aligns different teams across the org? Alastair welcomes back Kamil Rextin (Founder & General Manager at 42 Agency) to discuss how to use intent data, attribution data, and ABM technologies throughout the lifecycle. They caution against relying too heavily on third-party intent data and recommend prioritizing first-party intent data whenever possible. They also discuss how to align various teams around ABM motions using low-tech approaches and other methods to personalize the customer experience.Follow the Hosts on LinkedIn:Alastair Woolcock (CRO, Revenue.io)...
2023-04-2321 min
Marketing PowerupsSara Pion's Interview Tips for Marketers to Avoid Working in a Toxic EnvironmentAccording to an MIT study, a toxic work culture is the number one reason why people say they’ve left their jobs.Whether it’s a micro-managing boss or an uncooperative team, a toxic work environment can make it dreadful to go to work on Mondays and prevent you from doing your best work.Marketers have it worst.Everyone has an opinion on what the marketing team should be doing, which means people could become over-critical and (sometimes) abusive to marketers.So how do you avoid working in a toxic environment?
2023-04-2144 min
Sales Strategy & Enablement by Revenue.ioIs Technical Debt Killing Your Productivity [Special RevOps Podcast Episode]Sales reps are more overwhelmed and overtooled than ever. Kamil Rextin (Founder & General Manager at 42 Agency) joins Alastair this week to share his insights on the current trend of platform consolidation and explains how to identify the right problems to solve in order to personalize your outreach. Tune in to also get Kamil's tips on how to avoid technical debt, segment your audience, and use the right tools for the job.Follow the Hosts on LinkedIn:Alastair Woolcock (CRO, Revenue.io)Howard Brown (CEO, Revenue.io)
2023-04-1722 min
Marketing PowerupsEddie Shleyner's Copywriting Process for VeryGoodCopy (G2, Gong, Animalz)Creativity—people think it hits you like lightning when a genius idea appears out of thin air.So, when inspiration doesn’t strike, it can feel frustrating.But is that really how creativity works?Eddie Shleyner, Founder of VeryGoodCopy, says NO!A better word for creativity is connectivity. Because creativity is kind of an empty word. It doesn't tell you anything about the creative process. Connectivity is a better way to think about it because it tells you exactly have to do—to put things together. Anyone can be creative when you can pu...
2023-04-1438 min
Marketing PowerupsErin Balsa’s Content Sweet Spot Framework (Haus of Bold, Predictive Index)Some people think that Thought Leadership Content and SEO Content is like oil and water—they don’t mix.The reality is far from the truth!Erin Balsa, founder of Haus of Bold and former marketing director at The Predictive Index, discusses why the best thought leadership content helps your content rank higher on the search results page:People often differentiate thought leadership and SEO into two buckets. It's a myth that you can't accomplish thought leadership and SEO within one article or holistic content strategy. You can create thought leadership content that...
2023-04-0741 min
Marketing PowerupsRyan McCready's Active Content Repurpose Framework (Reforge, Venngage, Foundation Marketing)Want to create more content? Sure, you can write more blog posts, create more Twitter threads, and produce more YouTube videos.All of that sounds exhausting!What if you could 10X your content output without really creating more content? Sounds too good to be true, right? That’s the power of repurposing. The problem is you’re probably doing it wrong! Here's what Ryan McCready, Managing Editor at Reforge, says:A lot of marketi...
2023-03-3134 min
Marketing PowerupsRyan McCready's Active Content Repurpose Framework (Reforge, Venngage, Foundation Marketing)Want to create more content? Sure, you can write more blog posts, create more Twitter threads, and produce more YouTube videos.All of that sounds exhausting!What if you could 10X your content output without really creating more content? Sounds too good to be true, right? That’s the power of repurposing. The problem is you’re probably doing it wrong! Here's what Ryan McCready, Managing Editor at Reforge, says:A lot of mark...
2023-03-3128 min
Marketing PowerupsThe JTBD Framework That 10X’d a Bootstrapped Startup in 2 Years | Asia Orangio (DemandMaven, Hull, Terminus)On the surface level, the Jobs-to-be-Done is a simple framework to understand. People “hire” products to help them accomplish a “job” in their life.For example, you might be "hiring" Marketing Powerups to learn marketing frameworks to help your campaigns stand out.Understanding what your customers are hiring your product to do can help you educate people better on how your product can help them better than your competitors.That’s exactly what Asia Orangio, CEO of Demand Maven, did for one of her clients. W...
2023-03-2449 min
RevOps PodcastDriving Results with ABM and Intent DataHow can you create an effective ABM motion that aligns different teams across the org? Alastair welcomes back Kamil Rextin (Founder & General Manager at 42 Agency) to discuss how to use intent data, attribution data, and ABM technologies throughout the lifecycle. They caution against relying too heavily on third-party intent data and recommend prioritizing first-party intent data whenever possible. They also discuss how to align various teams around ABM motions using low-tech approaches and other methods to personalize the customer experience.Follow the Hosts on LinkedIn:Alastair Woolcock (CRO, Revenue.io)...
2023-03-2320 min
Marketing PowerupsPedro Cortes' 3 Psychology Pillars of Irresistible Landing Pages (SaaS Marketing Consultant)Creating a high-converting landing page is both an art and a science.Sure, you can have the best looking landing page.But understanding the science behind buyer psychology and behavior can take your landing page from “MEH” to “WOW! TAKE MY MONEY NOW!”And one of those people who understand landing pages and buyer psychology is Pedro Cortes. He’s a SaaS Growth Consultant who has worked with 100s of SaaS companies.Today Pedro will be sharing the 3 psychology pillars of...
2023-03-1734 min
Marketing PowerupsThe 3 Psychology Pillars of Irresistible Landing Pages | Pedro Cortes (SaaS Marketing Consultant)Creating a high-converting landing page is both an art and a science.Sure, you can have the best looking landing page.But understanding the science behind buyer psychology and behavior can take your landing page from “MEH” to “WOW! TAKE MY MONEY NOW!”And one of those people who understand landing pages and buyer psychology is Pedro Cortes. He’s a SaaS Growth Consultant who has worked with 100s of SaaS companies.Today Pedro will be sharing the 3 psychology pillars of...
2023-03-1734 minRevOps PodcastIs Technical Debt Killing Your Productivity?Sales reps are more overwhelmed and overtooled than ever. Kamil Rextin (Founder & General Manager at 42 Agency) joins Alastair this week to share his insights on the current trend of platform consolidation and explains how to identify the right problems to solve in order to personalize your outreach. Tune in to also get Kamil's tips on how to avoid technical debt, segment your audience, and use the right tools for the job.Follow the Hosts on LinkedIn:Alastair Woolcock (CRO, Revenue.io)Howard Brown (CEO, Revenue.io)
2023-03-1622 min
If You MarketMarketing Thunderdome!!! Performance vs Brand, with Kamil RextinDoes your marketing focus on brand or performance?On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues.Kamil is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-03-1439 min
Marketing PowerupsAmanda Natividad's Webinar-to-Blog Content Strategy (SparkToro, Growth Machine, Fitbit)Great content is like an amazing dish—it’s meant to be remixed and shared!That means a great blog post should also be:Visualized and explained in a webinar.Rewritten as a Twitter thread.Discussed in a podcast.Doing so makes it easy for people to consume your content how they want to—whether attending a live webinar or listening to a podcast while at the gym.That’s exactly the content strategy that Amanda Natividad, VP of marketing at SparkToro, uses to maximize the reach of the content...
2023-03-1038 min
Marketing PowerupsJeremy Moser's 3-Part Copywriting Framework (Userp, Forbes 30 Under 30, Codeless)Copywriting—it’s on landing pages, ads, and social media posts.If cash is the lifeblood of a business, then the heart of marketing is copywriting.Get it right, and you have a higher chance of grabbing people’s attention and turning them into customers! 💸Today, Jeremy Moser shares the 3-part copywriting framework that’s helped him grow his Twitter followers from 300 to over 90,000 in 8 months, make millions of dollars for his clients, and become one of Forbes 30 under 30 in Marketing and Advertising!In this Marketing Powerups ep...
2023-03-0327 min
Marketing PowerupsAdrienne Barnes' 4 R’s of Buyer Personas That Will Help Your Marketing Team Win More BusinessMost buyer personas are useless. They often have a quirky name like “Mark the Marketer,” and some info like:37 years oldMarried for 8 years, 2 kidsA mid-level manager at a tech companyThe problem with this? Mark isn’t real!“It’s not based on solid data, customer-backed conversations, social listening, or user behavior.” says Adrienne Barnes, founder of Best Buyer Persona.Adrienne is on a mission to help businesses create actionable, data-backed, and needle-moving buyer personas that win more business.In this Marketing Powerups episode, you’ll learn:What’s wrong with how m...
2023-02-2431 min
SaaS DistrictThe Symbiotic Relationship Between Performance & Brand Marketing with Kamil Rextin #201Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.Outside of work, Kamil enjoys hiking and reading, especially comics.In the episode we cover:00:00 - Intro01:08 - What Is...
2023-02-1722 min
Marketing PowerupsJay Clouse's 3 Elements of World-Class Community Experiences (Creator Science, Smart Passive Income, Startup Weekend)Community” has become a buzzword in the tech world. Like most things, it’s easier said than done.Much like a gardener taking care of an orchard of juicy vegetables and fruits, building, nurturing, and growing a thriving community takes a special skill.One of those community-building experts is Jay Clouse, he started working at Startup Weekend as an organizer. Then the community he created got acquired by Pat Flynn’s Smart Passive Income. Now he’s the founder of Creator Science, a thriving community of professional creators (full disclosure: I'm a member o...
2023-02-1739 min
Marketing PowerupsKatelyn Bourgoin's The 5 F’s of Creating Un-Ignorable Content (CEO, Customer Camp)Did you know your thumbs travel two marathons a year scrolling through social media, news articles, and shopping sites on your phone? 👍Katelyn Bourgoin, CEO of Customer Camp, explains why creating thumb-stopping content is tricky:"A lot of marketers struggle with getting people to stop scrolling. There are a lot of people who are competing for that kind of initial attention. If you can't capture people's attention in five seconds, they're already gone and doing something else."It’s why Katelyn came up with the 5 F’s of creating un-ignorable content to help yo...
2023-02-1035 min
Marketing PowerupsThe “Second-Order Thinking” Mental Model for Marketers | Corey Haines (Swipewell, Savvycal, Baremetrics)If you’re trying to solve a thousand-piece jigsaw puzzle, you can just try jamming pieces together. That could take you days or weeks. But, if you approach it with a framework or mental model (like starting off with the edges), you can increase your chances of success sooner rather than later.That’s true for marketing too.Marketing mental models and frameworks give you the shortcut to success.That’s where Corey Haines comes in. He’s the Co-Founder of SwipeWell and has consulted and worked with dozens of start...
2023-02-0132 min
Marketing PowerupsGeorgiana Laudi's The 3-phase Customer-Led Growth framework (Forget the Funnel, Unbounce)Leading marketing at a growing startup feels like a chicken running around with its head cut off. That’s exactly what Georgiana (or Gia) Laudi felt like when she was hired as the marketing hire at Unbounce:"We were doing e-courses in e-books and white papers and strategic partnerships and co-marketing campaigns. It was chaos because of the amount of work we were expected to do in a marketing role at a startup!"I was in a similar situation when I joined to lead marketing at a startup many years ago. It often felt like throwing spaghetti at...
2023-02-0138 min
Marketing PowerupsAdobe's marketing-led SEO strategy that 2X its organic traffic in 12 months | Kevin Indig (Shopify, G2, Atlassian)A few decades ago, you’d go to the library to research a topic. Now, you just have to open up your browser, go to Google.com, and go through the search results.As a business, ranking higher on the search results page could drive hundreds, thousands, or even millions of visitors a month to your website—which could be worth big money with the right conversion strategy.So, the question is, how do you rank higher on search engines?Well, no one really knows because Google doesn’t explicitly share...
2023-02-0135 min
Humans of Martech60: Kamil Rextin: Death to personal branding and dark socialToday on the show we have a veteran of the SaaS marketing industry, we’re joined by Kamil Rextin. After moving from Islamabad, he worked in Karachi for 2 years at P&G and completed an MBA at Waterloo University. He got his start wearing many different hats like Growth, Demand Gen and Ops at early/mid stage SaaS companies in Montreal and Toronto including Breather, Pressly, Uberflip and CrowdRiff.In 2018, he took the entrepreneurial plunge and went out on his own and started an agency called 42Agency. 4 years later, Kamil’s agency counts more than 5+ full...
2022-06-0747 min
42/Conversation: Aligning Sales and Marketing for Growth with Katie PatersonFrom war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross Canada, UNICEF, etc.) If you donate and send us your receipt at hello@fourtytwo.agency by March 18, 2022, we will match your donation dollar-to-dollar, up to $2,000.In this episode, we chat with Katie Paterson, VP of Marketing at Nudge. Among the many subjects we touch upon, we discuss the importance of aligning sales and marketing to push revenue...
2022-03-1732 min42/Conversation: Communication and Communities with Janessa LantzFrom war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross Canada, UNICEF, etc). If you donate and send us your receipt at hello@fourtytwo.agency by March 18, 2022, we will match your donation dollar-to-dollar, up to $2,000.In this episode, we chat with Janessa Lantz, VP of Marketing at dbt Labs. Among the many subjects we touch upon, we discuss the importance of understanding communications and their role for...
2022-03-1041 min42/Conversation: Financial KPIs and Marketing with Dave BunceIn this episode, we chat with Dave Bunce, CEO at Morphio. Among the many subjects we touch upon, we discuss the importance of understanding financial metrics as a marketer. Making sense of attribution in the ad-blocker scenario and how an agency business differs from a SaaS business. Timestamps:- A little bit of the early days of his work at Arcane. (0:15)- The moment he joined the Arcane team. (3:25)- The importance of delegation for agencies. (5:35)- The importance of getting the structures for growth in place when you are small. (7:20)...
2022-02-2438 min42/Conversation: Brand Marketing for B2B SaaS by Amrita GurneyIn this episode, we chat with Amrita Gurney, Head of Marketing at Float. Among the many subjects we touch upon, we thoroughly discuss the tension of brand and performance to drive recognition and revenue. Marketing departments and functions are evolving, and as Amrita argues, brand+performance is a much better equation than brand vs. performance.Some of the topics we discuss are:- What is Amrita currently doing at Float. (1:25)- The Coinbase ad and the importance of brand marketing. (4:10)- Salesforce ad in the Superbowl. (6:30)- Superbowl mass-market advertising and how...
2022-02-1734 min42/Conversation: In-depth ABM with Dave Rigotti.In this episode, we chat with Dave Rigotti, Co-founder, and CEO at Inflection.io. We discuss how he moved from Microsoft to the startup world, pipeline marketing, attribution, ABM, and PLG. We also cover his experience leading the Productled.marketing Community - a great place to learn about PLG playbooks. Some of the topics we discuss: Pipeline marketing. (2:40) Media companies and community. (4:30) How have his views on attribution evolved? (6:50) Marketing from the MadMen era to the DataDriven era. (8:40) Marketo buying Visible. (11:10) What is ABM? (14:40) How did the BDR team work at Visible? (16:40) The importance of better lists to do ABM. (18:00) Di...
2022-02-1442 min42/Conversation: Bottoms-up marketing with Stella GarberIn this episode, we chat with Stella Garber, former Head of Marketing at Trello. This episode is fantastic to learn more about bottoms-up adoption, what worked for Trello, what changed when Atlassian acquired them, and how Stella led the team to build a fantastic product. Why is messaging important in marketing strategies? And how did Trello manage to become such a horizontal product? (4:30) The importance of focusing your marketing strategy on verticals. (8:00) How did Trello monetize with their bottoms-up strategy? (10:10) Brand vs. Demand at Trello? (12:40) Content at Trello (14:00) Acquisition by Atlassian and what changed (16:30) How did the marketing...
2022-01-2730 min42/Conversation: Intent data with Tukan DasIn this episode, we chat with Tukan Das, CEO at LeadSift. We discuss intent, what works and what does not with intent data, and his overall experience and journey as an entrepreneur.Some of the topics we discuss: Leadsift and the way they pivoted to an exit. (1:00) The untold story of Leadsift and how $10.83 is a symbolic number for them (3:05) What is next for LeadSift? (6:20) What is data intent? And why is it more than you may think? (10:30) Why first-party intent is also relevant when you think about the category (14:10) Intent leads and how warm are...
2022-01-2030 min42/Conversation: All about Demand Gen with Jillian DixonIn this episode we chat with Jillian Dixon, Director of Demand Generation at Sprout Social, about Marketing Ops.We discuss attribution, brand vs. performance, managing revenue teams, product-led growth, and the fallacy of "dead" things in marketing, among other subjects. Brand vs. Performance. (2:10) Sales and marketing and the lead scoring process at Sprout Social. (4:05) Lead scoring model at Sprout Social. (7:00) Are MQLs dead? (8:50) Brand and Performance teams at Sprout Social. (12:10) Trial funnel vs. Sales funnel and how to balance them. (15:40) What does attribution look like at Sprout Social? (17:40) How going public changed marketing at Sprout Social. (19:10...
2022-01-1038 min42/Conversation: Marketing Bubbles and Dark Funnels with Tara RobertsonIn the episode, we chat with Tara Robertson, Demand Generation Manager at Chili Piper, about attribution and how complex it has become. We also discuss how jumping into the new marketing trends and getting over the gated content accessible via email is crucial for companies today. Attribution - and how tracking everything may not be possible (and why that is not necessarily bad). How to qualify leads (and why lead scoring is not always the right way to go). What to do with all of the leads that interact with your product but are not ready to buy...
2021-12-1428 min42/Conversation: Performance vs. Brand with Rob Sobers.In the episode, we chat with Rob Sobers, VP of marketing at Varonis. We discuss high-level marketing strategies, funnels, content, PLG, brand vs. performance, and a lot more.Listen to this ep if you want to learn more about: Why do the traditional marketing funnels still work today? The importance of understanding your ICP and how to reach them. Brand vs. Demand - and why doing both is probably the best route. Showing up where your potential buyers are and providing value is key for growth. (This might not even be online). Being careful in tracking...
2021-12-0640 min42/Conversation: Stop buying leads with Gia LaudiIn the episode, we chat with Georgiana Laudi (aka Gia), co-founder of forgetthefunnel.com, about growth. We also discuss some of the myths, truths, and hard truths growth leaders face to take their SaaS to the next level.Some of the topics we touch upon: Why is paying for leads a mistake when you don't know why your existing customers chose you? What does talking to your customers mean? Why is there such an intense addiction to lead acquisition? Is it a positive way to grow? Buying leads vs. fixing the product? Is category creation a...
2021-11-2930 min42/Conversation: Category stories with Josh GarofaloIn this episode of 42/, we have the pleasure of talking with Josh Garofalo, SaaS Consultant & Copywriter for clients such as HubSpot, Wave, and Unbounce at swaycopy.com.In this episode, we discuss: What are categories? Are they essential for products? What are categories in the SaaS space? Categories grouped by features and categories grouped by Jobs to be Done. What role does storytelling play around category creation? How to interview users to find more insightful ideas?We hope you enjoy it.Josh: linkedin.com/in/joshgarofalo/--- Send in a voice message...
2021-11-1845 min42/Conversation: Data vs. Qualitative: A conversation with Jon ItkinIn this episode of 42/, we have the pleasure of talking with Jon Itkin, Director of Creative, Content, and Customer Insight at Odaseva.In this episode, we discuss: What is marketing? What are its functions? Can we measure all marketing efforts? Some books and concepts that have helped Jon in his career. The tension between data and human insight? What is a category? And why category creators probably did not start with that objective in mind.We hope you enjoy it.Jon: linkedin.com/in/jonitkin/--- Send in a voice message: https...
2021-11-0443 min42/Essay: The hidden principles of Product-Led Growth in B2BAfter chatting with Clair Byrd from Wing.VC we were inspired to create this entry (originally an article on our blog). There are all types of takes on what Bottoms Up (BU) & Product Led Growth (PLG) is. It seems to be such a loaded concept that if you ask ten different people what PLG means, they will probably come up with ten definitions and some matching keywords in between. In this episode we deep-dive into what PLG is, how it is not a GTM strategy, and why it does not contradict sales driven motions. --- Send i...
2021-10-2514 min
42/How to grow a SaaS business by understanding your ICPs - A conversation with Andrew AllsopIn this new episode of our podcast 42/ we talk with Andrew Allsop from Wunderkind Agency about what it takes to grow a #SaaS business. Insightful conversation.--- Send in a voice message: https://anchor.fm/42-agency/message
2021-10-2139 min
42/Fullfunnel.io B2B Marketing Summit AudioOur General Manager, Kamil Rextin had the chance to participate in the Fullfunnel.io B2B Marketing Summit. Here is the audio with his webinar. We hope you enjoy it. If you have any questions or comments, feel free to reach out at sebastian@fourtytwo.agency--- Send in a voice message: https://anchor.fm/42-agency/message
2021-10-1319 min
42/GTM & Tech Adoption CurveSubscribe at 42.substack.com--- Send in a voice message: https://anchor.fm/42-agency/message
2021-09-2220 min
42/Ep04 Demand Generation | LeadSift | Webinar AudioThis is the audio of a webinar I did with LeadSift. LeadSift is an intent data solution for B2B companies to uncover their 'hidden' funnel.
You can watch the full webinar or download the slides.
If marketing were easy, you wouldn’t be reading this text. Lead generation requires a delicate mix of technology, strategy, and techniques – all in equal balance. If you tilt the scales, you make no sales. In this webinar, Kamil and Tukan put forth a reliable recipe and easy...
2019-06-0443 min42/Ep03 Revenue Operations | Product Marketing & Acquisition by Xero with Hubdoc⚡️ On this Episode - What is Revenue Operations & Product Marketing. Why Hubdoc as a Sales team for a $20/mo product, some background on the Hubdoc $70M acquisition by Xero & expanding the Hubdoc footprint outside of North America.
Comments and feedback - please send a note to kamil@fourtytwo.agency
On this Episode:
- Geoff Gualano Director of Marketing at Hubdoc
- Uriel Elituv Director of Revenue Operations at Hubdoc
Shameless Plug to Yoseph West of Relay Financial - turbocharged banking for...
2019-04-2931 min42/Ep02 - Technical SEO | TOFU vs BOFU Content | LTV vs payback period⚡️ On this episode - Do you check your SERP for SEO. Can Google Crawl Javascript? Should you be creating top of funnel content or focus on bottom of the funnel first? When do you start measuring LTV or should you even measure LTV if you haven't been in business long enough. Measure payback period instead. Is Google doing another algorithm Update?
Comments and feedback - please send a note to kamil@fourtytwo.agency
On this episode:
- Jess Joyce (Jess Joyce SEO Consultant)
- Asia Matos (Demand Maven)
- Kamil Rextin (42 Agency)
Presented by: 42 Agency - micro demand generation | performance market...
2019-03-1747 min
42/Ep01 Category Creation | Quality Content | Brand Risks⚡️ What defines a new category in B2B SaaS? Is there any such thing as a new category or does every new product simply add on top of existing behaviors. A lot of companies are trying to create new categories of software but we think they are actually create a niche within an existing category.
What defines quality content? How do you measure it?
Why are brands afraid to take risks? Is marketing becoming too analytical that we're losing the creative side?
Podcast notes
This this episode:
- Core...
2019-02-2048 min
Growth Marketing TodayGMT032 – Is Spotify Ads Worth It With Kamil RextinIn this episode of Growth Marketing Today, I chat with my buddy Kamil Rextin about Spotify Programmatic Audio Ads. Is it worth it? How easy is it to launch a spotify ad? The Spotify ad platform launched in Fall 2017 in US and March 2018 in Canada and UK. Originally, you had to apply as an advertiser into the Spotify Ads Platform. But it's as easy as Facebook and Google ads. If you prefer, you can listen to the podcast on iTunes, Spotify, Stitcher or YouTube. You can also check it out https://growthmarketing.today/032
2018-11-3030 min