Shows
The Karen Chayne ShowHow To Scale Your Content Marketing Strategy with Gareth RaffertyGrowing your brand can be difficult, especially if you’re not sure how to go about it. Content marketing is a great way to scale your brand, and has the advantage of being more flexible and cheaper than traditional advertising.
In my recent interview with Gareth Rafferty, a content marketing manager at Trust Keith, we talked about how you can you take your content marketing strategy to the next level.
Gareth explains why you should be using content marketing to scale your brand along with some strategies that you need to increase your brand awareness and...2021-10-1526 min
Green Dreamer: Seeding change towards collective healing, sustainability, regeneration325) Karen Washington: Food security, justice, sovereigntyWhat are the differences between “food security”, “food justice”, and “food sovereignty”? And while food aid and soup kitchens play a critical role in the immediate term, how might they still help to uphold the same power dynamics that historically marginalized communities wish to compost? In this episode, we welcome Karen Washington, a farmer and activist, to Green Dreamer. Karen is a co-owner/farmer at Rise & Root Farm in Chester, New York, and in 2010, she co-founded Black Urban Growers (BUGS), an organization supporting growers in both urban and rural settings. Karen currently serves on the boards of the New York...2021-09-1440 min
The Karen Chayne ShowBuilding a Team of Virtual Assistants to Grow Your Business with Ryan RegerBuilding a team for your business can be crucial to its success and growth.
Plugging in trained Virtual Assistants to grow your business can be one of the greatest decisions you make.
It will help you to easily delegate your tasks which in turn gives you more time so you can focus on activities that have the greatest impact on growing your business.
In this recent episode, I talked with Ryan Reger, the Host of Streams of Income Radio Show; and the Author of Streams of Income Book who also owns Virtual Assistant servic...2021-08-2236 min
Green Dreamer: Seeding change towards collective healing, sustainability, regeneration315) Karen Piper: Rethinking colonial water architecture in the face of ‘scarcity’How has modern water architecture changed our relationship with water? What are some success stories of resilience from communities pushing back against those attempting to privatize and monopolize control over water? In this episode, we speak with Karen Piper, the author of Cartographic Fictions, Left in the Dust, The Price of Thirst, and a memoir called A Girl's Guide to Missiles. Her interests are water architecture, climate change, weapons development history, creative nonfiction, and world literature. She currently teaches in the English department at the University of Missouri. The musical offering in this episode is...2021-07-0639 min
The Karen Chayne ShowLessons Learned As an EntrepreneurGlad to share that I was invited to speak at Prerna - Ain't No Stoppin' Us Now organized by Girl Up Ahsaas on 15 April 2021.
Girl Up Ahsaas is an organization where it ignites the empowerment of girls, by girls around the world. In partnership with the United Nations, they stand up for girls, speak up for programs that help them thrive, and rise up as a community of advocates out to change the world, for good.
This is such a wonderful event about empowering women and encouraging them to be their best self and that t...2021-04-2309 min
The Karen Chayne ShowWhy Your Brand SERP Matters & How to Make it Work For You with Jason BarnardYour Brand SERP is vital to your business.
It's the first thing your prospect sees when they search for you.
When you google your brand or business, what’s the first thing you see?
Is your website even on the first page of Google?
Being found for who you are will always be easier than being found for what we do.
And that’s where improving your BRAND SERPS can help.
Today I’m chatting with the one and only Jason Barnard “The Brand SERP Guy” to talk about...2021-01-2846 min
The Karen Chayne ShowGuide to Digital Marketing – Strategy & Best Practices for 2021 with Carlos MirelesThere is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the New Year.
In my recent interview with Carlos Mireles, we talked about some guides to digital marketing - the strategy and best practices for 2021 As we all know, there is no fixed formula for digital marketing strategy.
To be successful, you need to adapt, change, and improve continuously. We need to be receptive to new technology, tools, and strategies to gain an edge over your competition.
If you want to grasp the opportunities from digit...2020-12-2157 min
The Karen Chayne ShowHow To Drive User-Generated Content Through Influencer MarketingWhether you’re a big brand or a startup, User Generated Content is for everyone.
It doesn’t require elaborate planning or many resources.
To know more about UGC, here's my interview with Jez Parsons about how to drive user-generated content through influencer marketing.
In this episode, we talked about the key benefits of integrating user generated content into an eCommerce strategy, what can influencer marketing do for your brand, how influencers can play a crucial role in your marketing success and so much more.
UGC can give you a big edge over...2020-12-0618 min
The Karen Chayne ShowPersonal Branding Basics with Ash BorlandI had an awesome talk with Ash Borland as he shared about personal branding, content creation, social media strategies and social influence.
Ash is a Personal Branding Coach, Podcaster and Speaker from the UK.
His expertise and practical advice is really helpful especially those who are working online or has a business online.
In this episode, we talked about the basics of personal branding and why it is important to have one.
Follow Ash on his social media pages below to know more about the secrets of Personal Branding:
https...2020-11-2121 min
The Karen Chayne ShowPerks and Realities of Being a Virtual Assistant with Jo RothchildVirtual assistant jobs come with a lot of perks.
For one, virtual assistants can work and complete their job duties from anywhere—home, a coffee shop or co-working space, or even while traveling.
Additionally, VAs can keep a flexible schedule and take on clients and tasks and provide services as desired.
In this episode, my fellow VA friend Jo Rothchild shares about her experience and advice about being a VA, the perks and the realities in this kind of job.
Get to know the day in a life of being a VA and why...2020-11-0827 min
The Karen Chayne ShowHow To Build Your Brand Using Video Content with Sam ListerMeet Sam Lister, 20 years old, a Video Editor, Podcast Host, Speaker and he owns a Video Production Agency based in Wisconsin, USA.
He was recently featured in Yahoo Top 15 Entrepreneurs of 2020.
Since his senior year of high school, Sam knew he wanted to pursue business— he just wasn’t sure which of his many talents to turn into his full-time job.
Sam started making videos in his senior year of high school, documenting his story which then led into him starting BLNK SLATE MEDIA, a content agency specializing in high level personal brands creatin...2020-10-2420 min
The Karen Chayne ShowSmart Ways To Manage Your Finances with Gareth BownManaging your money—like anything—takes time to understand and to improve on.
And to master, it also takes commitment and a solid understanding of your financial situation.
If you’re struggling with money management issues, then you should listen to this episode as I talk with Gareth Bown about smart ways to manage your finances.
He is a Qualified Accountant who now runs Gareth Lawrence Ltd, his own bookkeeping and accounting service in the UK.
In this interview, Gareth shares his expertise and experience about managing your finances to improve your financi...2020-10-0836 min
The Karen Chayne ShowHow Hiring and Training a Virtual Assistant Can Help Leverage Your Business with Julien MarchandIf you’re anything like most business owners who is always busy, then getting a VA yourself is the best solution.
However, in order to set yourself up for success, though, you’ll need to ensure that you have the right strategy in place.
This involves finding the right person for the job, and communicating your expectations clearly.
With this in mind, here’s my interview with Julien Marchand where he shares his experience about he how he hire and train his VA's that helps him leverage his business.
If you are intereste...2020-09-2429 min
The Karen Chayne ShowBuilding Your Personal Brand on LinkedIn With Gareth RaffertyDo you need help on how to find your voice online especially on LinkedIn?
You should definitely listen on this episode with Gareth Rafferty.
Gareth is a Social Media Marketer, public speaker, content creator and also a podcaster. He is the Founder and CEO of his own company, New Found Media.
In this interview, we talked about how to build your LinkedIn profile for your personal branding, what are the importance and the benefits of having your own personal brand, and also some tips and advice to those who are looking for job op...2020-09-1711 min
The Karen Chayne ShowHow To Create a Winning YouTube Marketing Strategy with Ben GrahamWith YouTube being touted as the world's second largest search engine (behind Google), it is a valuable opportunity for marketers to get their brands discovered and to connect via video.
Your YouTube Marketing Strategy should include audience research, creative content, collaborations, consistency and so much more.
Learn more about how to create a winning YouTube marketing strategy with my guest Ben Graham.
Ben is from the UK, he is a YouTube Content Creator and has worked alongside 50+ creators with millions of followers, and attracted over 10 million views as a content creator.
Ben is al...2020-09-0528 min
The Karen Chayne ShowHow to Build Your Social Media Marketing Strategy with Tom JaunceyI had a great talk with Tom Jauncey.
He shared his expertise on social media marketing strategies on different social media platforms.
Tom is the director of Nautilus Marketing, a full service digital marketing agency based in the UK.
Visit his website here: 👉 https://nautilusmarketing.co.uk
If you are someone who lives and breathes in social media, then you should definitely listen to this episode!
2020-08-3019 min
The Karen Chayne ShowBuilding Your Brand Using Video Content with Leon MarsegliaI had an awesome talk with Leon Marseglia 🎥
Leon shared his expertise about building your personal brand using video content.
It's simple, practical, straight to the point and very effective which definitely deliver results!🔥🎬
Leon is a videographer that specialises in building brands using powerful video content.
He helps businesses grow their online presence using content marketing and creates impactful storytelling videos, designed to build trust with customers so they choose you every time.
Follow Leon on his social media accounts down below:👇
LinkedIn: https://www.linkedin.com/in/leonmarsegl...2020-08-2109 min
The Karen Chayne ShowHow to Develop an Engaging LinkedIn Content Strategy with Joe GannonLinkedIn is no longer just a hub for job seekers and recruiters to connect. Nowadays, it has proven itself as a valuable platform to share your content, engage with the experts, and even find influencers you can collaborate within a project or venture.
However, if you think that your LinkedIn content strategy would be anything like with your other social media accounts, think again.
LinkedIn users are a unique breed. And that’s why you can’t—and shouldn’t—approach marketing on LinkedIn the same way you’d do with other networks.
And what bet...2020-08-1144 min
The Karen Chayne ShowThe Karen Chayne Show (Trailer)2020-07-3100 minThe Karen Chayne ShowMy Virtual Assistant JourneyHear my story about how I started working online as a Virtual Assistant, what pushes me to work online, how was my experience and where I am today.2020-07-3102 min