Shows
Journal with IngridComing Home to Yourself with Karen HollenbachIn this episode, I journal and chat with the insightful Karen Hollenbach. Karen is an educator, mentor and writes for therapy. She is the founder of Think Bespoke, an educational consultancy and is a LinkedIn expert consultant. Karen likes to read, unlearn and garden. Karen opens up about her personal journey with journalling, from teenage “Dear Diary” entries to developing a meaningful reflective practice that supports her mental clarity, emotional wellbeing, and decision-making.She shares how journalling has become a sacred space to slow down, process emotions in healthy ways, and reconnect with hersel...2025-05-0735 min
The LinkedIn Marketer: Karen HollenbachS5 #25 The Benefits of Content Marketing Rituals on LinkedInIn this episode I explore the benefits of content marketing rituals on LinkedIn and suggest the ways you can incorporate this into your own marketing team.
Resources mentioned in this episode:
Think Bespoke's Content Marketing Strategy Playbook
https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/
Keep Learning
For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
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https://share...2024-09-2523 minThe LinkedIn Marketer: Karen HollenbachS5 #24 Exploring Thought Leadership on LinkedInIn this episode I explore what thought leadership can mean for you on LinkedIn. Whether you’re responsible for managing your organisation’s LinkedIn presence or you lead an organisation, this episode will provide some insights and inspiration to assist your LinkedIn journey.
Keep Learning
For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
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Get a free...2024-09-1115 minThe LinkedIn Marketer: Karen HollenbachS5 # 23 How to Conduct a LinkedIn Content Marketing AuditIn this episode I explore the four steps involved in conducting a LinkedIn Content Marketing Audit and point you to the resources to help you do this.
Resources mentioned in this episode:
Kevin D. Turner for all of the recent changes on LinkedIn (profiles and pages) https://www.linkedin.com/in/president/
Michelle Raymond, Australia's LinkedIn Company Page expert
https://www.linkedin.com/in/michellejraymond/
Keep Learning
For specific LinkedIn tips and articles about the features discussed in this episode, please...2024-08-2109 minThe LinkedIn Marketer: Karen HollenbachS5 #22 The Benefits of LinkedIn Profile Networking RitualsIn this episode I explore the benefits of LinkedIn Profile networking rituals as a way to maximise your time on LinkedIn. I also provide a case study of a client who developed his own LinkedIn rituals. Tune in and learn how to take a more strategic and intentional approach to your LinkedIn efforts.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
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...2024-08-0715 minThe LinkedIn Marketer: Karen HollenbachS5 #21 How to Maximise LinkedIn Private ModeIn this episode I explore how to maximise LinkedIn private mode for your LinkedIn Profile to help you conduct research and remain hidden and private from other LinkedIn community members. There are a number of reasons to activate private mode on your LinkedIn profile, including:
Research other LinkedIn profiles for some inspiration when updating yours
Research potential talent for your organisation’s current job vacancies
Research your competitors
Research potential clients
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge ba...2024-07-2411 minThe LinkedIn Marketer: Karen HollenbachS5 #20 LinkedIn Profile Mistakes to AvoidIn this episode I explore how to avoid the mistakes I commonly observe when reviewing people's LinkedIn profile. Tune into to learn what these seven mistakes are and how you can avoid or remedy them.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
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2024-07-1014 minThe LinkedIn Marketer: Karen HollenbachS5 #19 LinkedIn Profile Best PracticeIn this episode I explore the six dimensions I train in my LinkedIn Marketing Mentoring program to help my clients develop their LinkedIn Profile Strategy. These dimensions include:
1. Decide Focus
2. Review Profile
3. Customise Newsfeed
4. Engage
5. Connect
6. Post
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
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https://share.hsforms.com/1...2024-06-2626 minThe LinkedIn Marketer: Karen HollenbachS5 #18 Why Small Business Owners Need a LinkedIn ProfileIn this episode I explore why small business owners need a LinkedIn profile. If you are a coach, consultant or service provider in the professional services, you will learn a lot from these insights too.
Keep Learning
To learn more about how to develop a LinkedIn profile strategy please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
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Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke...2024-06-1213 minThe LinkedIn Marketer: Karen HollenbachS5 #17 How to Create a Board Ready LinkedIn ProfileIn this episode I explore how to create a Board ready LinkedIn profile. If you are seeking Board Roles or you are a senior leader wishing to quietly refresh your profile to see what’s out there, these insights will help you maximise LinkedIn.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
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Ge...2024-05-3013 minThe LinkedIn Marketer: Karen HollenbachS5 #16 How to Post a LinkedIn Profile ArticleIn this episode I explore the nuts and bolts of how to post a LinkedIn Profile article. I also share a number of considerations when posting a LinkedIn profile article, answering some of the questions you may have about this thought leadership feature. There's lots of reasons why I encourage some of my clients to explore this feature, which I share at the end of the episode.
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https...2024-05-1313 minThe LinkedIn Marketer: Karen HollenbachS5 #15 How to Embrace & Develop your Personal Brand on LinkedIn & beyondIn this episode I explore the three steps involved with embracing and developing your personal brand, and suggest a series of questions to consider.
1. Managing the discomfort of personal branding
Some of us think our work should speak for itself and we should not have to be active on LinkedIn. The world has changed and you do need to show up on LinkedIn and share your perspective from time to time. Questions I ask you to consider to help you navigate and develop your personal brand include:
What...2024-04-3018 minThe LinkedIn Marketer: Karen HollenbachS5 #14 Being Vulnerable, The Humble Brag & LinkedIn EtiquetteIn this episode I explore how LinkedIn has changed in more recent years and what this means in terms of how I recommend you approach it. I discuss the trend of being vulnerable, the humble brag and provide suggestions for how I encourage Think Bespoke's clients to start more conversations and build stronger business relationships on LinkedIn, including:
respond to invitations to connect with a conversational follow up message
follow up face to face conversations with new contacts by inviting them to connect on LinkedIn
react (e.g like, etc) to relevant posts and updates shared by colleagues
...2024-04-0113 minThe LinkedIn Marketer: Karen HollenbachS5 #13 LinkedIn Marketing Plan ChecklistIn this episode I share a resource with you that was requested by one of the Marketers who I am mentoring as part of my LinkedIn Marketing Mentoring program. With a number of client facing team members playing a key role in the implementation of this organisation's LinkedIn marketing plan, he was keen to develop a checklist that summarises the key actions the team needs to take to maximise LinkedIn, now they have a company page and profile strategies in place.
Tune in as I walk you through the 11 items on this checklist and...2024-03-1915 minThe LinkedIn Marketer: Karen HollenbachS5 #12 The LinkedIn Journey: Know Where You Are & What To DoVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore the reason why I developed the LinkedIn journey. It's the 5 stages I use to explain LinkedIn to help individuals and organisations assess their LinkedIn training needs and the key steps they need to take to maximise LinkedIn for their career or business. These steps include:
Understanding
Branding
Networking
Rituals
Thought Leadership
Resources mentioned in this episode:
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http...2024-03-0518 minThe LinkedIn Marketer: Karen HollenbachS5 #11 Revisiting Creator Mode for Your LinkedIn ProfileVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore changes LinkedIn has announced for the LinkedIn Profile feature called Creator Mode. This feature offers benefits for LinkedIn members with free accounts. In this episode I explore some of the features and benefits of Creator Mode including creator tools, link in bio and the recent change to choose Follow or Connect as the main CTA for other LinkedIn members visiting your profile for the first time.
To read more about this feature visit Think Bespoke's knowledge base and read my articles a...2024-02-2008 minThe LinkedIn Marketer: Karen HollenbachS5 #10 How to Get Started with Your LinkedIn PresenceVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
This episode is a great one to share with leaders in your organisation who may be feeling tentative about being more active on LinkedIn. In this episode I explore 5 key steps you can take to help you get started with better leveraging LinkedIn to control what recruiters, potential clients and employers can find out about you online, including:
1. Take Control of Your Online Presence
2. Lock Down Your Privacy Settings on Social Media & Apps
3. Decide Your Focus for LinkedIn
4. Take a Fresh Look at...2024-02-0611 minThe LinkedIn Marketer: Karen HollenbachS5 #8 How to Become a Thought Leader on LinkedInVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore how to become a thought leader on LinkedIn. Whether you are already a thought leader and would like to check your game plan, or you're preparing to increase your thought leadership on LinkedIn, you will enjoy this episode.
Resources Mentioned
Professional Profile Checklist
LinkedIn-Edelman B2B Thought Leadership Impact Report
Collaborative Articles
How to Clean Up Your LinkedIn Newsfeed
How to re-post on LinkedIn
Post and share upda...2024-01-2522 minThe LinkedIn Marketer: Karen HollenbachS5 #9 Improve Your LinkedIn UX & Clean Up Your LinkedIn NewsfeedVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share the 7 key steps to improve your LinkedIn user experience (UX) by cleaning up your LinkedIn newsfeed, including:
1. Establish a LinkedIn Strategy
I want you to get as much value from your LinkedIn experience as possible, and it starts with a game plan. Before diving into the process of cleaning up your newsfeed, consider developing a clear strategy for your time on LinkedIn. What do you want to be the ‘go to’ for? What topics do you want to lead, rese...2024-01-2514 minThe LinkedIn Marketer: Karen HollenbachS5 #7 How to Refresh Your LinkedIn ProfileVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
Welcome to this episode about how to refresh your LinkedIn Profile. If you're a long term listener you may notice an update of the podcast visual. This reflects changes to my LinkedIn Profile. We are all a work in progress, after all!
Here are the resources I mention in this episode:
In Discovering I Am An Ambivert you can read more about when I uncovered my ambivert tendencies. If you're new to this term, an ambivert is someone who's in the middle of th...2023-12-1317 min
The Creative Zone with Tali BrashCelebrating 100 Episodes - Hosted By Karen Hollenbach | Interviewing Tali BrashWow - can you believe we've reached 100 episodes on The Creative Zone Podcast!!!In celebration of this incredible milestone, we have a very special episode lined up for you. My dear friend, colleague and past graduate of The Voices Of Program - Karen Hollenbach, very generously offered to host this interview, asking me questions I normally ask my guests. It was a very surreal, raw, beautiful and heart warming conversation. I'm so grateful to Karen for the effort, energy and loving support that went into this episode. In this episode, I share my journey about m...2023-11-191h 16
Brand ChatsBuilding a brand on LinkedIn with Karen HollenbachIn this episode, I'm chatting with the wonderful Karen Hollenbach, an independent LinkedIn Specialist Consultant, Educator, Writer & Speaker.
I speak with so many business owners who are obsessed with Instagram and forget about the opportunities they could be tapping into on LinkedIn. I am guilty of it but today we are demystifying the world of LinkedIn!
Karen offers a unique perspective to help individuals and organisations use LinkedIn better to achieve their professional goals. We chat about whether it is the right channel for every business and how to get started with 'putting yourself out...2023-09-1236 minThe LinkedIn Marketer: Karen HollenbachS5 #4 How to Develop a LinkedIn Profile Strategy | How to Announce the Retirement of a CEOVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore How to Develop a LinkedIn Profile Strategy and answer a listener question about How to Announce the Retirement of a CEO. Resources I mention in this episode include:
2022 LinkedIn and Edelman B2B Thought Leadership Impact Report
Cal Newport, author of Digital Minimalism
The long form blog on Think Bespoke's website, How to Develop a LinkedIn Profile Strategy.
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Get a free preview of...2023-06-0718 minThe LinkedIn Marketer: Karen HollenbachS5 #3 SEO Settings for LinkedIn Articles & Newsletters | LinkedIn Profile Video FeatureVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore the SEO Settings for LinkedIn Articles & Newsletters and answer a question about how to use the LinkedIn Profile Video feature. Please note - since recording this episode the LinkedIn Profile Video Feature has been deactivated.
Resources I mention in this episode include the 18 minute excerpt from a Lunch & Learn where Alison McWhirter shares her tips on how to maximise the LinkedIn Profile video feature.
Watch this video here.
A shout out to Greg Dyett who runs a media consultancy...2023-05-1911 minThe LinkedIn Marketer: Karen HollenbachS5 #1 Welcome to Season Five | ChatGPT & AI on LinkedIn | Access LinkedIn Learning | Ask QuestionsVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share what I’ve been talking to clients about in the world of LinkedIn and my thoughts on where you can stay informed about the latest updates, how to access LinkedIn Learning for free and a side note about how to access audio books for free. I also introduce a new segment where I'll be answering your LinkedIn questions. Contact me with your LinkedIn question and, each episode, I’ll choose my 3 favourite listener questions and answer them for you. I’ll include a shout out or you can cho...2023-04-0708 min
Ready, Set, Paid AdsCEO Briefing LinkedIn Expert Karen HollenbachWelcome to the CEO Briefing series, in this series I will be talking to industry experts, who will share their advice on what CEOs need to know to run a thriving business. In today's episode I talk to Karen Hollenbach, one of Australia’s leading Independent LinkedIn Specialist Trainers and the Founding Director of Think Bespoke. With over 12 years of LinkedIn training, strategy and LinkedIn profile writing experience in Australia, Karen has helped 1000s of professionals and 100s of organisations. Karen offers a unique perspective to help individuals and organisations use LinkedIn better to achieve their professional goals. Karenworks cl...2023-01-1830 min
Friends In Law PodcastYour 24/7 Ambassador - How to make LinkedIn work for you with Karen HollenbachWhat’s your first thought when you get a notification from LinkedIn saying “You appeared in X searches this week”? Do you want to know immediately who they are, why they’re interested in you? Perhaps a more pressing question is - what did they discover when they searched for you? As a LinkedIn specialist, Karen Hollenbach says the platform is so much more than Facebook for professionals and refutes that it’s even part of the social media cohort. “It can be a fantastic source of information, a place to learn, a pla...2022-11-0339 min
The LinkedIn Marketer: Karen HollenbachS4 #11 My LinkedIn Content Creation Secret RevealedVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share a big secret. It's about how I approach content creation. This episode is helpful for those of you responsible for the content creation or curation for your organisation or if you're a subject matter expert. If you promise this secret is just between the two of us, I will share it with you.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subs...2022-10-1208 min
The LinkedIn Marketer: Karen HollenbachS4 #9 LinkedIn Profile Strategy for Professionals who have Introvert or Ambivert TendenciesVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore the importance and value of more passive activities on LinkedIn as part of your LinkedIn profile strategy to stay meaningfully connected with your professional community. I share my discovery that I have ambivert tendencies, thanks to reading Susan Cain's book, Quiet - The Power of Introverts in a World that Can't Stop Talking. Whether you have introvert, ambivert or extrovert tendencies I recommend you tune into this episode to learn more about the passive and less public activities and LinkedIn rituals to maximise your time and help rea...2022-09-1308 min
The LinkedIn Marketer: Karen HollenbachS4 #8 LinkedIn Group examples and tips to maximise your organisation's LinkedIn strategyVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore what you need to consider when either creating a LinkedIn group from scratch or resuscitating a dormant LinkedIn group. I provide 4 examples of how to leverage LinkedIn groups, including Building community; Gating content; Managing or moderating conversations and Adding value.
The resources I mention in this episode include:
LinkedIn: LinkedIn Group Best Practice (scroll down for the PDF guide)
Hubspot: The Ultimate Guide to LinkedIn Groups
Hootsuite: Why you should be using LinkedIn groups
Buffer: Why LinkedIn...2022-09-0507 min
The LinkedIn Marketer: Karen HollenbachS4 #7 LinkedIn Marketing Planning Framework if you’re new to LinkedIn Marketing or need a refreshVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore my recommended LinkedIn Marketing planning framework. This is a 'back to basics' episode that will be very helpful for marketers new to LinkedIn marketing. Having said that, long time listeners of this podcast and more experienced LinkedIn marketers should also tune in for a 'refresh' on the 5 key components I recommend when planning your LinkedIn Marketing efforts.
The 5 components I discuss in this episode include:
LinkedIn Profile Strategy
LinkedIn Page Strategy
Networking & Sales Rituals
Marketing & Content Rituals
Measuring Success
These 5 elements form t...2022-08-3014 min
The LinkedIn Marketer: Karen HollenbachS4 #4 Connecting Your LinkedIn Profile’s Thought Leadership DotsIn this episode I explore the important connection between how to write your LinkedIn Profile’s headline, featured section and About section. For leaders of organisations or creators, consultants, coaches and freelancers wishing to leverage the thought leadership features of your LinkedIn profile, this episode is for you. I reference my LinkedIn Profile as an example in this episode. You can view it here. https://www.linkedin.com/in/karenhollenbach/
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online2022-08-0908 min
The LinkedIn Marketer: Karen HollenbachS4 #3 Why LinkedIn Should not be Classified as Social MediaIn this episode I share my initial thoughts about why I do not classify LinkedIn as social media, and why it might be helpful for you to take the same approach. I'm keen to start a conversation about this concept. As a LinkedIn Marketer or the person who is responsible for your organisation's LinkedIn presence, approaching LinkedIn in a different way to how we approach social media might just be the game changer you need. There's lots of low hanging fruit on LinkedIn, when you know where to find it.
Resources and services to help you navigate...2022-08-0108 min
The LinkedIn Marketer: Karen HollenbachS4 #2 LinkedIn introduces new Carousel feature for LinkedIn Profile CreatorsIn this episode I share the news from LinkedIn, via Jake Poses - Director of Product (Video, Creators, Events), that LinkedIn's providing a new way to share a series of swipeable photos and videos. This feature is current being offered to 1000s of LinkedIn Creators around the world and will be rolled out to LinkedIn members in Creator Mode in 'fall', which for Australian listeners, I'm assuming is September. We shall wait and see. Please note - since recording this episode the carousel feature has been deactivated.
Here's the update, shared via Think Bespoke's Company Page earlier...2022-07-2204 min
The LinkedIn Marketer: Karen HollenbachS4 #1 LinkedIn Profile Increased Functionality & Company Page Services FeatureWelcome to Season 4. In this episode I share a snapshot of my July LinkedIn Lunch & Learn, with some of the latest LinkedIn profile and LinkedIn Company page updates. Enjoy a side discussion with a leading Australian recruiter who shares his tips on LinkedIn profiles versus resumes. This was current as at 21st July and features all LinkedIn changes since my June 16th Lunch & Learn. Updates I reference in this episode are improved LinkedIn Profile functionality when viewing your from the desktop, adding skills specific to your roles, featuring company page products on your LinkedIn profile, providing services enhanced media...2022-07-2107 min
The LinkedIn Marketer: Karen HollenbachS3 #12 LinkedIn Newsletter Feature Released for LinkedIn Company pagesVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share my perspective on the LinkedIn Newsletter feature which was recently released for LinkedIn Pages. Resources I mention in this episode: Think Bespoke's LinkedIn Company Page Newsletter and How to Write a LinkedIn Newsletter.
Sign up to Karen's newsletter
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Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https...2022-04-0706 min
MumbitionHow to connect on LinkedIn - with LinkedIn Strategist Karen HollenbachIn this episode of Mumbition The Podcast, founder Carrie Kwan and Community Manager, Lucy Kippist speak with Karen Hollenbach a LinkedIn strategist who shares her best tips for how to use the platform to connect meaningfully as a small business owner.2022-04-0428 min
The LinkedIn Marketer: Karen HollenbachS3 #11 Ten Learnings from Running My First LinkedIn LiveIn this episode I share my recent experience with running my first LinkedIn Live.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2022-03-0305 min
The LinkedIn Marketer: Karen HollenbachS3 #10 How to Maximise the About Section of Your LinkedIn ProfileIn this episode I explore a number of key ways you can to maximise the About section of your LinkedIn Profile and provide some key do's and don'ts for writing this section of your profile. It's definitely the hardest section of your profile to write, so take the time you need to write this section. Here's my blog of an example of the 'call to actions' I mention in this episode. Also take a look at this blog about How to Write your LinkedIn Profile About Section.
Resources and services to help you navigate your LinkedIn presence:2022-02-2405 min
From Embers To Excellence™Interview with Karen Hardwick, Author of “The Connected Leader”Karen is the host of the podcast “Saving You a Seat” and Author of “The Connected Leader: 7 Strategies to Empower Your True Self and Inspire Others.” She is also a psychotherapist turned leadership consultant with a Masters of Divinity from Princeton Theological Seminary.Karen blends psychology and spirituality with leadership in order to transform the lives of countless Fortune 1000 leaders at work and home. Her book, The Connected Leader, shows us humans how to grow emotionally and spiritually using her 7 Strategies of Connection to become our best selves as parents, spouses, and leaders at work. The following is a lis...2022-02-1156 min
The LinkedIn Marketer: Karen HollenbachS3 #9 How to Maximise the Featured Section of Your LinkedIn ProfileVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore how to maximise the featured section of your LinkedIn Profile by considering your call to action and connecting your messaging from your Headline, Video Cover Story and About Sections of your profile.
Read my article on Think Bespoke's blog - How to use the Featured section on your LinkedIn Profile.
Listen to my podcast episode. Please note - since recording this episode the LinkedIn Profile Video feature has been deactivated.
Sign up to Karen's newsletter
https://share.hsfor...2022-02-1006 min
The LinkedIn Marketer: Karen HollenbachS3 #8 How to Maximise Your LinkedIn Profile Headline Real EstateIn this episode I explore ways to maximise your LinkedIn Headline to ensure you're making the most of this LinkedIn Profile feature and moving well beyond the default of listing just your current role and company. View my LinkedIn Profile here for an example of how approach the LinkedIn Profile Headline feature.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2022-02-0304 min
The LinkedIn Marketer: Karen HollenbachS3 #7 How to Add a Service Page to Your LinkedIn ProfileIn this episode I explore how to add a service page to your LinkedIn Profile. To learn more about this feature please read Think Bespoke's blog - How to Add Providing Services to your LinkedIn Profile.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2022-01-2704 min
The LinkedIn Marketer: Karen HollenbachS3 #6 How to Decide if LinkedIn Creator Mode is Right For YouIn this episode I explore what LinkedIn Creator Mode is and provide key information to help you decide if this feature is right for you or the leaders of your organisation. If you are exploring how to raise your profile on LinkedIn and identify as a thought leader, please read on. Read more about this topic on Think Bespoke's blog - How to Decide if LinkedIn Creator Mode is Right for You.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke...2022-01-2005 min
The LinkedIn Marketer: Karen HollenbachS3 #5 How to Add a Workplace Policy to Your LinkedIn PageIn this episode I walk you through how to add a workplace policy to your LinkedIn Page. To read more about this feature please visit Think Bespoke's blog here - How to Add a Workplace Policy to Your LinkedIn Page.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2022-01-1305 min
The LinkedIn Marketer: Karen HollenbachS3 #4 How to Navigate the LinkedIn Newsletter Feature (LinkedIn Profile)In this episode I share how to write a LinkedIn newsletter. You can read more about my suggestions for navigating this feature on Think Bespoke's blog - How to Write a Newsletter on LinkedIn. Resources mentioned include subscribe to my LinkedIn Newsletter - The 5 Minute LinkedIn Marketer.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
2022-01-0605 min
The LinkedIn Marketer: Karen HollenbachS3 #3 Predictions for the Evolution of LinkedIn Company Pages in 2022In this episode I share my predictions for the evolution of LinkedIn Company Pages in 2022 including: Organic versus paid, and the idea of pay to play to get greater reach on LinkedIn A back to basics approach - optimise your page, test and measure and know what works for your goals LinkedIn Events The LinkedIn algorithm and being across all new features.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: 2021-12-3005 min
The LinkedIn Marketer: Karen HollenbachS3 #2 Predictions for the Evolution of LinkedIn Profiles in 2022In this episode I share my predictions for the evolution of LinkedIn Profiles in 2022 including: The theme of thought leadership and leveraging Creator Mode and the related tools. The dynamic nature of the LinkedIn Profile, serving a variety of LinkedIn community members with the option to activate open to work, hiring and providing services. The reimagining of video for LinkedIn profiles after stories was paused and is being 'reimagined' by LinkedIn. The versatility of LinkedIn messaging as a tool to stay connected to our professional community on LinkedIn.
Resources and services to help you navigate your LinkedIn pre...2021-12-2305 min
The LinkedIn Marketer: Karen HollenbachS3 #1 LinkedIn Last Quarter Round Up: New LinkedIn Features to WatchIn this episode I provide a round up of the last quarter in terms of the new LinkedIn features, including: LinkedIn Event changes Integrating LinkedIn Live Providing Services (LinkedIn Profile feature) Upcoming predictions (subscribe to enjoy these in future episodes).
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2021-12-1605 min
The Creative Zone with Tali BrashFinding Your True Voice with Karen HollenbachIt’s with mixed feelings to share the final interview podcast episode for the year before I venture into the journey of becoming a mother. It feels profound to be sharing this particular episode with you, with a client and now friend, Karen Hollenbach. Karen is a self proclaimed corporate escapee and company director who’s learnt most of her lessons from the school of life. She is a passionate advocate for exploring how to live a simpler and more meaningful life in the digital age and I’m so thrilled to have her on today’s episode.2021-12-051h 23
She MentorsHow to Boost Your LinkedIn Strategy with Karen HollenbachLinkedIn is more than a professional networking site. With more than 660 million users spread across 200 countries, it’s become a powerful marketing tool for any professional, business owner or job seeker. When your LinkedIn marketing strategy is executed properly, it can help you build brand awareness and forge long-term professional relationships. It can also be effective for lead generation.In this episode of the She Mentors podcast with our Founder Ali Adey, LinkedIn expert and She Mentors member Karen Hollenbach of ThinkBespoke.com shares some really practical tips for leveraging LinkedIn in 2...2021-11-0950 min
The LinkedIn Marketer: Karen HollenbachS2 #28 LinkedIn Introduces Dark Mode & Share Your Thoughts promptIn this episode I explore the latest updates shared at my recent Lunch & Learn including:
LinkedIn suspends the stories feature
LinkedIn adds photo edit capabilities
LinkedIn prompts 'share your thoughts' via the LinkedIn Profile post feature
LinkedIn Product Pages - rolling out to all LinkedIn pages
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2021-09-2805 min
The LinkedIn Marketer: Karen HollenbachS2 #27 LinkedIn Adds New Edit Photo FeatureIn this episode I explore my recent experience with the new edit photo feature when you post a photo from your LinkedIn Profile or LinkedIn Company page. Read more in this article, along with tips on how to mention and tag people in posts and photos.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2021-09-2105 min
The LinkedIn Marketer: Karen HollenbachS2 #26 How to Set Up a Registration Form for LinkedIn Events Organised by LinkedIn PagesIn this episode I explore how to set up a registration for for LinkedIn events organised by LinkedIn Pages. While creating a public event for your LinkedIn Page, the organiser (super or content admin) can request for members to submit a registration form with their first name, last name, email address, job title, company name, and country/region. If you activate this feature, submitting the pre-filled registration form is mandatory for LinkedIn members to attend the Event. Please note - since recording this episode LinkedIn has removed the option for private LinkedIn events and introduced audio events.
R...2021-09-1405 min
The LinkedIn Marketer: Karen HollenbachS2 #25 LinkedIn Announces Changes to LinkedIn StoriesIn this episode I explore LinkedIn's recent announcement that the LinkedIn stories feature will be suspended at the end of September. The Social Media Today article, by Andrew Hutchison, I reference in this episode was also posted via my LinkedIn profile update here.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2021-09-0704 minThe LinkedIn Marketer: Karen HollenbachS2 #24 How to Save Posts & Articles in Your LinkedIn FeedIn this episode I explore the save posts and articles feature. If you’ve taken the time to curate and clean up your LinkedIn feed then you’ll find your LinkedIn experience has improved, and some of the posts and articles you see can be a helpful source of news and inspiration.
If you’re responsible for the management of content for yourself, your business or your clients, or you’re, like me, and enjoy a good thought provoking read, then you’ll enjoy being able to save your favourite updates and return to them when you have time to read...2021-08-3104 minThe LinkedIn Marketer: Karen HollenbachS2 #23 How to Tag People in Photos, Mention People & Companies in Posts or Comments on LinkedInIn this episode I explore the mention and tag feature on LinkedIn. Using the mention feature in posts and comments enables you to encourage a conversation or actively thank or recognise someone's contribution on LinkedIn. Mentioning or tagging companies or your connections in this way can encourage engagement with your posts and comments and draw attention to your update.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile...2021-08-2406 minThe LinkedIn Marketer: Karen HollenbachS2 #22 Helping Subject Matter Experts in Your Organisation Navigate LinkedInIn this episode I explore the role of subject matter experts in your organisation who want to be more active on LinkedIn and are seeking your guidance. Perhaps you manage the communications or the marketing for the organisation, and the Executive team want your guidance on how to approach Creator Mode and which content features to use. In this episode we hear also from a client who's experiencing just this for the organisations she manages the LinkedIn presence for. Read more in Think Bespoke's blog - How to Navigate Impactful Thought Leadership on LinkedIn.
Resources and services t...2021-08-1704 min
The LinkedIn Marketer: Karen HollenbachS2 #21 The Subtle Art of Blending Curated, Owned & Promotional ContentIn this episode I explore The Subtle Art of Blending Curated, Owned & Promotional Content from your LinkedIn Company page. It's a reminder that you need a Strategic Content Framework for your page that provides a road map for a mix of curated, owned & promotional content that's relevant to your goals for LinkedIn. This episode provides some examples of how we do this on Think Bespoke's page and suggests you give some thought to the 'tone of voice' of your page updates.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide...2021-08-1005 minThe LinkedIn Marketer: Karen HollenbachS2 #20 When LinkedIn is Not Your Primary Platform for BusinessIn this episode I explore who should not be making LinkedIn their primary platform. As an independent LinkedIn training specialist, it's just as important that I advise people when not to focus their energies on LinkedIn, as it is to show them how to maximise this platform, when it will help their business. For content marketers in my network who have friends like Helen, who we hear from in this episode, please share this with them so they can better manage that common feeling of 'overwhelm' I hear people mention when new business owners talk about social media and L...2021-08-0304 minThe LinkedIn Marketer: Karen HollenbachS2 #19 How to Better Navigate the LinkedIn AlgorithmIn this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I share my thoughts on the LinkedIn algorithm and explore, with one of my Lunch & Learn attendees, what this means for her LinkedIn Profile posting plan. If you manage the company page presence for your organisation, your leader's profile content plan is just as important as your company page content plan. You'll notice Employee Advocacy is now a tab on your Company Page analytics so you can keep an eye on what your organisation's staff a...2021-07-2705 minThe LinkedIn Marketer: Karen HollenbachS2 #18 What To Consider when Creating Your LinkedIn Profile Cover StoryIn this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I share an update from this month's Lunch & Learn when I shared some of my favourite LinkedIn profile features. Please note - since recording this episode the LinkedIn Profile Cover Story feature has been deactivated for LinkedIn members who have not set it up.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your i...2021-07-2004 minThe LinkedIn Marketer: Karen HollenbachS2 #17 The Power of Your LinkedIn Profile and CommunityIn this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I ask you to consider how you're using your LinkedIn Profile to play a positive role as a member of your community. LinkedIn reported 50% more conversations on LinkedIn in 2020. In an increasingly disconnected world LinkedIn is your gateway to your network and where you can virtually stay connected to your community. How you show up and add value really does matter and will serve you and your business well over the longer term.
Re...2021-07-1305 minThe LinkedIn Marketer: Karen HollenbachS2 #16 My Love / Hate Relationship with LinkedIn Stories and tips on LinkedIn Event PlanningIn this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I share my love / hate relationship with LinkedIn Stories and share my perspective on why they have so much potential, especially for your LinkedIn Company Page game plan. Please note - since recording this episode LinkedIn has retired the LinkedIn stories feature. I also revisit LinkedIn events and suggest how you can be using these to amplify your sales and marketing plan for in real life or online events. And finally, I reflect on the i...2021-07-0605 minThe LinkedIn Marketer: Karen HollenbachS2 #15 Why I'm Loving LinkedIn Polls Right NowIn this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I gush about LinkedIn polls and share an example of a client's experience with a poll that results in over 90,000 views to his profile and 2,000 votes. This episode will encourage you to take another look at LinkedIn polls and consider how to use them more strategically in your business right now.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights t...2021-06-2904 minThe LinkedIn Marketer: Karen HollenbachS2 #14 EOFY LinkedIn for Business Updates and Bonus Slideshare DeckIn this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. Topics I cover include:
LinkedIn Page - My Company Tab
Boosting LinkedIn Page Updates
The Future of Your Brand - tips from the LinkedIn Marketing Solutions Blog
PDF, intro card and privacy setting options for LinkedIn members
As my EOFY gift to you, please download this as a slide deck over on Slideshare and follow us while you're there! Join my next Lunch & Learn for Business here.
Resources and services to help you navigate y...2021-06-2205 minThe LinkedIn Marketer: Karen HollenbachS2 #13 LinkedIn Introduces Articles for the LinkedIn Company PageIn this episode I share the latest LinkedIn Page feature - publishing a LinkedIn article. Read more here about this feature.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2021-06-1506 minThe LinkedIn Marketer: Karen HollenbachS2 #12 How To Decide if LinkedIn is Right for Your BusinessIn this episode I share an excerpt of a training module I developed for a business women's community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business. Watch the 15 minute video here.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mento2021-06-0805 min
The LinkedIn Marketer: Karen HollenbachS2 #11 How to Decide LinkedIn Profile vs LinkedIn Company Page Posting PlanIn this episode I answer a common question I’m asked by coaches, consultants and small business owners who are spending more time on LinkedIn.
Why do we need a business page and also a personal page?
Can we put the same posts up on both pages or should we be mixing it up?
These are great questions, that I answer during the episode. Resources I mention in this episode have been updated with the latest information about the company page experience:
Six Things You Need to Know About LinkedIn Company Pages
Five ways to Maximise yo...2021-06-0105 minThe LinkedIn Marketer: Karen HollenbachS2 #10 Introducing LinkedIn Creator ModeLinkedIn Creator mode finally landed for my LinkedIn profile a couple of weeks ago and I activated it straight away. In this podcast episode I explore this new feature, announced on the LinkedIn Official Blog here at the end of March.
If you'd like to see this feature in action, please visit my LinkedIn Profile here.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
Linke...2021-05-2504 minThe LinkedIn Marketer: Karen HollenbachS2 #9 LinkedIn Profile Video Cover StoryIn this episode I share my experience with creating the new LinkedIn Profile video cover story. You can access this feature via the LinkedIn App on your mobile device. You'll receive a prompt that the feature is there and can record and then view your video. You're also welcome to join the conversation over on LinkedIn here where I share what I think you need to consider when creating your LinkedIn video cover story.
Please note - since recording this episode this feature has been deactivated.
Resources and services to help you navigate your LinkedIn p...2021-05-1704 minThe LinkedIn Marketer: Karen HollenbachS2 #8 How to Publish Articles as Your LinkedIn PageIn this episode I share the exciting update that LinkedIn articles are now also the domain of Company Pages. LinkedIn continues to roll out new features for the LinkedIn company page experience with the ability to now publish a LinkedIn article from your LinkedIn page. As super or content admin of a LinkedIn Page, you can write an article as the Page or as yourself. Read more in my (profile) LinkedIn article here.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusi...2021-05-1306 minThe LinkedIn Marketer: Karen HollenbachS2 #7 LinkedIn Announces More Streamlined Search Experience (LinkedIn Profile)In this episode I explore the New Intuitive, Streamlined Search Experience. Find out more about this development on the LinkedIn Official blog here. Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2021-05-1104 min
Visibility, Influence and ImpactA Conversation with Karen Hollenbach - LinkedIn Specialist TrainerToday I am talking to Karen Hollenbach. Karen is an Independent LinkedIn Specialist Trainer and the Founding Director of Think Bespoke. With over 10 years LinkedIn training and LinkedIn profile writing experience in Australia, Karen was rated as Asia Pacific’s Top 10 LinkedIn Experts in 2019. Karen works with smart women who want to get better clients on LinkedIn. She offers a LinkedIn Marketing Mentoring program, virtual consults and on demand training for game changers and subject matter experts wishing to improve their LinkedIn presence. Karen's website: http://thinkbespoke.com.au/ LinkedIn: https://www.linkedin.com/in/karenhollenbach/ Instagram: ht...2021-04-011h 06
Letz Create - Career Success StoriesHow to optimise your LinkedIn profile with Karen Hollenbach.In this podcast Karen Hollenbach, a leading Australian LinkedIn specialist, offers her unique perspective on how to embrace LinkedIn as a tool for your career success. You’ll access all of Karen’s insider knowledge including emerging trends, which industries have growth opportunities, personal branding, accessing resources, online networking secrets, how to use key LinkedIn features and be strategic in your online LinkedIn presence. Whether you want to move roles, pivot your career or leap to an entirely different industry, this podcast will help position you positively on LinkedIn, the tool used worldwide by recruiters and employers.2021-03-2139 minThe LinkedIn Marketer: Karen HollenbachS2 #6 LinkedIn Company Page Admin Roles ExplainedIn this episode I explore the various roles you can assign when managing page admins for your organisation's LinkedIn company page. I recommend you have at least two people assigned to the Super Admin role within your organisation at any one time in case one of these individuals discontinues working for your organisation and loses access to their work email address. Read more about the admin roles for your LinkedIn company page in this blog article.
Please note - Super Admin and Content Admin roles can invite connections to follow your LinkedIn Company page. Learn more about th...2021-03-0907 minThe LinkedIn Marketer: Karen HollenbachS2 #5 Content Options & Considerations for Posting LinkedIn UpdatesIn this episode I briefly explore some of the different content options and considerations when posting LinkedIn updates. LinkedIn’s content features include:
Posting images, videos, links or just text.
Publishing a LinkedIn article
Creating a Poll
Creating an Event
Offering Help
Posting a PDF document
Streaming live via LinkedIn Live
Posting LinkedIn Stories (phone only) - since recording this episode this feature has been deactivated.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
...2021-03-0205 minThe LinkedIn Marketer: Karen HollenbachS2 #E4 10 How to Use LinkedIn Event ChatsIn this episode I share a relatively new feature that's been added to the LinkedIn event experience. If you've created a LinkedIn event recently you may notice LinkedIn automatically creates a chat for this event. Since recording this episode this feature has been deactivated.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2021-02-2205 minThe LinkedIn Marketer: Karen HollenbachS2 #E3 10 Things You Need to Know about LinkedIn Company PagesIn this episode I share the 10 things you need to know about LinkedIn Company Pages. If you're a Company Page admins for your organisation's LinkedIn page and you're relatively new to this role, today's podcast is for you, because you don't know what you don't know! Here's the blog article I wrote about this topic, 10 Things You Need to Know about LinkedIn Company Pages.
Share your perspective
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.a...2021-02-1506 minThe LinkedIn Marketer: Karen HollenbachS2 #E2 How to Get Better Updates in Your LinkedIn NewsfeedIn this episode I share my LinkedIn marketing tips for cleaning up your LinkedIn Profile newsfeed. This is a game changer and will improve your LinkedIn user experience by keeping your favourite updates in your feed, so you can save them and share them on your LinkedIn company page or via your team's LinkedIn Profiles.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: 2021-02-1206 minThe LinkedIn Marketer: Karen HollenbachS2 #E1 How to Access Free LinkedIn Marketing Resources with LinkedIn Marketing LabsIn this episode I share my LinkedIn marketing tips for accessing inspiring global LinkedIn experts. I LOVE that you tune in to my podcast to get inspired with LinkedIn and so I want you to know who inspires me!
Here's the announcement from LinkedIn about the free LinkedIn Marketing Labs: Introducing LinkedIn Ads I mention in this episode.
Try accessing LinkedIn's On Demand webinars. Check out the APAC webinar hub here. The good news is that there's lots of learning you can do for free, and some of the LinkedIn Learning options I mention below...2021-01-2906 minThe LinkedIn Marketer: Karen HollenbachS1 #14 Adding LinkedIn Stories to your Company Page Content MixIn this episode I share my LinkedIn marketing tips for adding LinkedIn Stories to your Company Page Content Mix, including my decision criteria for helping you work out if this is a feature that's relevant for your organisation. Please note - since recording this episode this LinkedIn feature has been deactivated.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.2020-11-3005 minThe LinkedIn Marketer: Karen HollenbachS1 #13 How to Access & Add the Open for Business FeatureIn this episode I share my LinkedIn marketing tips for accessing and adding the Open for Business Feature. This is now referred to as Providing Services. Read more in this blog about How to Add Providing Services to your LinkedIn Profile.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more 2020-11-2304 minThe LinkedIn Marketer: Karen HollenbachS1 #12 Maximising the LinkedIn Article Publishing FeatureIn this episode I share my LinkedIn marketing tips maximising the LinkedIn Article Publishing Feature.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2020-11-1606 minThe LinkedIn Marketer: Karen HollenbachS1 #11 The Advantages of Offering Help on your LinkedIn Profile & Company PageIn this episode I share LinkedIn Marketing tips for the Offering Help feature on your LinkedIn Profile & Company Page.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2020-11-0905 minThe LinkedIn Marketer: Karen HollenbachS1 #10 The LinkedIn Profile Featured Section LinkedIn Marketing TipsIn this episode I share LinkedIn Marketing tips for the LinkedIn Profile featured section.
Read more about this topic on my blog.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2020-11-0205 minThe LinkedIn Marketer: Karen HollenbachS1 #9 LinkedIn Stories for LinkedIn Profile & LinkedIn Company PageIn this episode I share my LinkedIn marketing tips for using LinkedIn Stories. This feature has now been retired by LinkedIn.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2020-10-2605 minThe LinkedIn Marketer: Karen HollenbachS1 #8 LinkedIn Live for LinkedIn Profile and LinkedIn Company PageIn this episode I share my LinkedIn marketing tips for using LinkedIn Live.
View examples from LinkedIn here and apply for LinkedIn Live here. Here's LinkedIn's Best Practice Guide to LinkedIn Live.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2020-10-2004 minThe LinkedIn Marketer: Karen HollenbachS1 #7 LinkedIn Polls for LinkedIn Profile and LinkedIn Company PageIn this episode I share my LinkedIn marketing tips for using LinkedIn Polls, either from your LinkedIn Profile or LinkedIn Company Page.
Read more about this feature on my blog.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.2020-10-1305 minThe LinkedIn Marketer: Karen HollenbachS1 #6 LinkedIn Marketing with the Events FeatureIn this episode I share my LinkedIn marketing tips for making the most of the LinkedIn event feature from your LinkedIn Profile and LinkedIn Company Page. Read about how to access, create and manage the LinkedIn Events feature here. Other podcast episodes when we cover events include:
S2 #E26 – How to Set Up a Registration Form for LinkedIn Events Organised by LinkedIn Pages
S2 #E16 – My Love / Hate Relationship with LinkedIn Stories and tips on LinkedIn Event Planning
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Stra...2020-10-0604 min
The LinkedIn Marketer: Karen HollenbachS1 #5 Growing Your Company Page Followers with the Invite Followers FeatureVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share my LinkedIn marketing tips for making the most of the Invite Followers to your Company Page feature.
Read more about this feature on Think Bespoke's blog - How to Invite Connections to Follow Your LinkedIn Company Page.
Sign up to Karen's newsletter
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Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen...2020-09-2106 min
The LinkedIn Marketer: Karen HollenbachS1 #4 How to Create a LinkedIn Services Page (LinkedIn Profile)Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
This episode was updated in January 2024 and provides the latest information on how to create a LinkedIn Services Page and feature the services you offer on your LinkedIn Profile.
Who can create a Service Page?
Freelancers and small business owners who offer a service can create a Service Page.
What’s the benefit of a Service Page?
A Service Page makes your services more discoverable from LinkedIn or using search sites, such as Google. Any LinkedIn member can message you for...2020-09-1406 min
The LinkedIn Marketer: Karen HollenbachS1 #3 Crafting Your LinkedIn Company Page PromiseVisit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode, I explore crafting your LinkedIn Company Page promise, and discuss the invite connections feature and how to consider the audience that you are serving by identifying what you want to be known for and who you are influencing. I explain how helpful this can be when networking and inviting people via messaging to follow your page (an extra way to grow your page followers) and how to use this a s a filter for deciding the content you post on your organisation's LinkedIn company page. I provide a Compan...2020-09-0707 min
The LinkedIn Marketer: Karen HollenbachS1 #2 Are you new to LinkedIn Marketing? Ask these two questions first (LinkedIn Profile)Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
If you are new to LinkedIn Marketing, in this episode I explain the two questions to consider in regards to your LinkedIn profile if you wish to transform your LinkedIn presence. The questions are:
What do you want to be known for?
Who are you trying to influence?
Once you know your answers to these two questions you can more confidently write your LinkedIn profile and think about how you engage on LinkedIn.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing S...2020-08-3106 min