Karen M. Hilyard, Ph.D. - Podcast Details

Shows

ASHA VoicesHow SLPs Can Use Communication Strategies to Improve Health Care AccessSLP Jen Oshita provides strategies SLPs can share with people with communication disabilities to facilitate effective communication in health care. She discusses how communication access in health care interactions can contribute to health disparities, and she addresses barriers to care related to communication, such as rushed appointments with providers or the use of confusing medical jargon.Throughout this conversation, we’ll hear from patients and care partners as they share their experiences with the health care system, including advocate Matthew LeFluer and health communications strategist Karen Hilyard, who shares strategies as well.2024-11-0730 min

Health Comm CentralCOVID, Trust, and Health Disparities: Interview with Sandra Crouse Quinn, Ph.D. (Part 2) | Ep #48In Part Two of my conversation with Sandra Crouse Quinn, we talk about COVID and trust, plus future challenges when it comes to increasing health equity. Dr. Quinn and her colleague Stephen Thomas were two of the first researchers to shine a light on the impact the Tuskegee syphilis experiment had on trust in the African-American community — and by extension, on other communities of color. Together, we look ahead at the work that remains to be done to rebuild trust in public health.Resources:The article that made people sit up and take no...2024-04-1714 min

Health Comm CentralTuskegee’s Impact on Trust: Interview with Sandra Crouse Quinn, Ph.D. (Part 1) | Ep #47For most people in public health today, the role that trust — or more accurately, distrust — often plays in racial health disparities may seem obvious. When both lived experience and research confirm that implicit and intentional bias in the system have resulted in real harm, it’s a rational response to be wary or distrustful. However, for years after the Tuskegee experiment, public health was actually quick to blame other cultural, educational, or individual factors for low levels of trust in public health and medicine. That is, until my guest in this episode came along.Sandra Quinn and her co...2024-04-0328 min

Health Comm CentralApplying Adult Learning Theory to Health Promotion | Ep #46While effective teachers and professors consider adult learning theory one of the go-to frameworks for curriculum development, you may not realize how useful it can be, and how well-researched it is, in the world of health promotion and health communication. This episode takes a look at six of the basic principles of adult learning theory that every health communicator needs to consider when developing materials, resources, and interventions.Resources:10 Simple Principles of Adult Learning (wgu.edu)Adult Learning Theories in Context: A Quick Guide for Healthcare Professional Educators Mukhalalati BA, Taylor A. Adult Learning Th...2024-03-0621 min

Health Comm CentralPositive Deviance: A Strengths-Based Approach to Improving Health Outcomes | Ep #45So often when we consider health disparities in a population, we focus on what is wrong or deficient — the barriers to good health. But what if instead we gathered wisdom from people and communities who are exceptions to the rule, then tried to replicate the conditions that enable them to be successful? This is what the “positive deviance” framework does: it reframes our thinking to consider that often communities themselves already have the solutions to problems, if only we focus on their strengths rather than deficits.My guest in today’s episode is one of my former graduate...2024-02-2232 min

Health Comm Central4 More Media Relations Essentials | Ep #44Wrapping up our series on media, today we look at four more media relations essentials that can help you earn media coverage: Op-eds, letters to the editor; becoming a go-to resource for journalists; and convening an editorial board meeting. Along with the earlier parts of our series on media, these are tools you probably didn’t learn about in your MPH program or even a general health communication course. But they should be an essential part of your professional toolkit.Resources:Credibility of Earned Media (summary – actual study is hidden behind a paywall): Is Earn...2024-01-3122 min

ASHA VoicesHow SLPs Can Use Communication Strategies to Improve Health Care AccessSLP and health services researcher Jen Oshita provides strategies SLPs can share with people with communication disabilities to facilitate effective communication in health care. She discusses how communication access in health care interactions can contribute to health disparities, and she addresses barriers to care related to communication, such as rushed appointments with providers or the use of confusing medical jargon.Throughout this conversation, we’ll hear from patients and care partners as they share their experiences with the health care system, including advocate Matthew LeFluer and health communications strategist Karen Hilyard, who shares strategies as...2024-01-1829 min

Health Comm CentralEarning a Coveted Media Interview with Wendy Guarisco | Ep #43Every day, television and radio shows across the country have thousands of interview slots to fill during live programming and they are hungry for people who can fill those slots. If you’re not taking advantage of these guest interviews as a chance to get your message out, you’re missing an excellent source of earned media coverage.In the third episode of our series on what you need to know about media relations and media coverage, we will talk today about how to earn one of these coveted media interview invitations. Our guest is Wendy Guarisco, whos...2024-01-1726 min

Health Comm CentralThe “Swiss Army Knife” of Your Health Comm Toolkit | Ep #42This is the second in our short series unlocking the secrets of media relations and earning media coverage. Today’s episode is all about the timeless power of the press release. Is it old school? Absolutely. Is it still effective? Without a doubt. . If you are not regularly creating and sending out press releases, you may be missing a huge opportunity to capture earned media. We’ll unpack the art of crafting compelling press releases that captivate journalists and engage their audiences. Learn the essentials, from structure to content, and grab our exclusive press release template as a bo...2024-01-0324 min

Health Comm CentralThe PESO Framework | Ep #41The value of the PESO for your health communication work may be far greater than you think… if you’re talking about the PESO Model created by public relations professional by Gini Dietrich. In this episode, we unpack the four types of media in the acronym PESO—paid, earned, shared, and owned—and the role each one plays in an effective communication strategy. We’ll also talk about why the rationale behind your media choices should include more than just cost, especially if you need to build audience trust. This is the first episode in a brief series on media relat...2023-12-2017 min

Health Comm CentralWhat an Old Guy in a Toga Can Teach Us about Communication | Ep #40What can we learn from an old guy in a toga about communication? Centuries worth of what makes an effective message, it turns out — if that old guy is Aristotle. This episode unpacks the three appeals that the Greek philosopher Aristotle identified in 330 BCE as the three fundamental elements of persuasive communication: ethos, pathos, and logos – AKA credibility, emotion, and reasoning. We look at how these three appeals can be applied in messages and campaigns and just how frequently they appear in speeches, storytelling, and advertising. Be sure to check the episode notes for journal articles spot...2023-12-0617 min

Health Comm CentralKey Informant Interviews in Health Comm Research | Ep #39Key informant interviews (often called KIIs and also known as in-depth interviews or IDIs) can provide insights about your audiences, your messages, and your campaigns. KIIs can be one of the easiest and lowest-cost types of data-gathering available. Although working with an experienced researcher and facilitator is best if it’s possible, research interviews can truly be done by any agency or non-profit looking to improve their communication strategy and planning. But too many health communicators do not use KIIs or IDIs as frequently as they should. This quick overview talks about how to use interviews at three different st...2023-11-2226 min

Health Comm CentralIntro to Social Norms | Ep #38If the behavior you are trying to promote involves any social influences (and most do—to some extent!) you may wonder whether a “social norms” campaign or intervention is the right approach. In this episode, we talk about the difference between social norms as researchers identify them and other constructs like customs, habits, or laws, plus how norms are different than closely related concepts like social influence, social proof, and social desirability. Social norms can be more challenging to research and change than some of these other constructs, so it’s important to know what you’re dealing with! W...2023-11-0825 min

Health Comm CentralWhat Health Communicators Need to Know About A.I. | Ep #37By now, almost everyone has heard of ChatGPT and other artificial intelligence apps. But if you’re a health communicator and you are not actively using them, you’re missing out. In this episode, we talk about five ways to use ChatGPT right now, along with some additional things to aspire to. Plus, we discuss key concerns about AI and how to use it ethically to make your work more efficient and effective.Resources:35 Ways Real People Are Using A.I. Right Now - The New York Times (nytimes.com)27 ChatGPT Alternatives for...2023-05-3126 min

Health Comm CentralThe Best of Intentions | Ep #36Research has shown that behavioral intention is a fairly good predictor of behavior… but what about when it’s not? For many people with executive function impairments — which includes not only many individuals who are neurodivergent, but also people with mood disorders, mental illness, physical illness, cognitive impairment, and even people under stress — following through on behavioral intention can be challenging, even when they strongly desire taking action. In this episode we talk about the specific deficits caused by executive function disorder — whether temporary or longer-term, and share some ways that all campaigns and interventions can provide support to...2023-05-1718 min

Health Comm CentralInfluencing Planned Behavior with the TPB | Ep #35The Theory of Reasoned Action/Theory of Planned Behavior (TRA/TPB) is one of the classics of behavioral theory… but what does it offer that some of the other “classics” we’ve explored — like Social Cognitive Theory and the Health Belief Model — do not? In this episode, we look at the constructs of the TPB, some of its pros and cons, and discuss when you might want to consider it.Resources:Diagram of the Theory of Planned BehaviorIcek Ajzen (2011) The theory of planned behaviour: Reactions and reflections, Psychology & Health, 26:9, 1113-1127, DOI: 10.1080...2023-05-0319 min

Health Comm CentralHow to Find a Theory that Fits | Ep #34Theories and frameworks are an essential part of planning and evaluating campaigns and interventions. (If you’re not sure why, stop right now and go back to Episode 2, where we lay out the many reasons that “nothing is more practical than a good theory.”) But there are a bewildering number of options! How do you know what’s available and appropriate, and how do you choose? In this episode we look at the information you need to gather before you start, then give you four steps to help you browse, compare, try some frameworks on for size, mix and match th...2023-04-2619 min

Health Comm CentralPutting Individual Behavior in Context: The Social Ecological Model | Ep #33One of the first frameworks to put the individual in the context of all the factors that influence behavior — including policies, systems, and environments — was the Social Ecological Model, sometimes also referred to as the Socioecological Model. Its nested design is a great way to think about the big picture and to conceptualize multi-level campaigns and interventions that can work simultaneously to change the community, institutions, and policies, as well as focusing on the individual and their social network. It’s not always clear where one level begins and ends, however, making it somewhat imprecise. But as a precursor to muc...2023-04-1913 min

Health Comm CentralSocial Cognitive Theory: The Theory That Seems to Be Everywhere | Ep #32Almost everywhere you turn in health communication—really, in any kind of communication — you’ll find Social Cognitive Theory (SCT) at the root of some pretty fundamental truths about how human behavior is influenced by others and by the world around us. While you may never have worked on a campaign or intervention that was specifically designed with the theory itself in mind, you’ve probably incorporated dozens of tactics and strategies based on SCT.In this episode, we unpack its six main constructs and give a shoutout to the many things it has influenced, from entertainment educatio...2023-04-1217 min

Health Comm CentralDiffusion of Innovation 101 | Ep #31Getting a new idea, policy, or behavior to take hold and be widely adopted is a complex and often slow process. Even great ideas often fail to catch on. But a better understanding of the process people follow in considering and adopting new ideas can give you an edge, making it more likely the idea will spread across individuals or communities. And nothing explains that process better than the Diffusion of Innovation framework, developed in the 1960s by Everett Rodgers.Research-based and applicable not just in public health but in technology, fashion, even farming — Diffusion of Innovation is...2023-04-0521 min

Health Comm CentralMaking Behavior Change Easier, More Fun, and More Popular | Ep #30In the last (really!) of this brief series on social marketing, we look at the strategic approach that is most commonly used in social marketing: Making a behavior seem easier, more fun, or more popular than whatever competing behavior people are currently engaged in. Most of the time, when a campaign doesn’t live up to expectations, it’s because it has not effectively used this approach to motivate and entice people by making behavior change appealing. If you haven’t heard HCC’s other episodes on social marketing related topics, please jump back to Episodes 6, 26, 27, 28, and 29 so that THIS epi...2023-03-2915 min

Health Comm CentralPutting the Audience First in Social Marketing | Ep #29Audience research is absolutely essential to the social marketing process. Unless you truly know the audience’s values and needs, you cannot craft a strategy to exchange a new healthier behavior for a competing behavior.In this episode, we discuss some of the obstacles to audience research and how you can do audience research on a shoestring. We also discuss how the focus on the audience makes social marketing a natural fit for approaches that center marginalized audiences and share power with the audience during the research and planning process.Resources:Sl...2023-03-2220 min

Health Comm CentralBehavioral Transactions: Not What You Think! | Ep #28A premise of social marketing is “every behavior is a transaction.” It’s actually an idea that is well understood in sociology, psychology, and communication, but to the uninitiated, it can sound pretty harsh. But transactional behaviors are not what you think! In social marketing, thinking of a behavior as a transaction really just means that a reciprocal or two-way exchange is taking place. It’s often quite neutral or caring rather than selfish or impersonal. In this third episode of our brief series on social marketing, we unpack the concept of behavioral transactions so that you can become better at ana...2023-03-1318 min

Health Comm CentralPutting the Exchange in Behavior Change | Ep #27In this second episode of our brief series on social marketing, we look at the theory that underpins it: Exchange Theory. Understanding how to apply Exchange Theory will help you choose the right message for an audience based on what you know about their basic needs and values. (Bonus: It can even work in your personal life too, when you’d like that person in your household or workplace to change their behavior). If you haven’t already done so, listen to our introduction to social marketing in Episode 6 and the first part of this series from last week, Epis...2023-03-0817 min

Health Comm CentralBut I’m Not Selling Anything! | Ep #26The concept of Product and Price from the Four Ps of Marketing can be confusing when you’re new to social marketing. What’s your product if you are just trying to persuade someone to change their behavior? And what is the price if no money changes hands? This episode is the first in a brief series on social marketing, breaking down these two critical concepts and offering some suggestions for how you can easily practice identifying product and price as they apply to both social marketing and corporate marketing. If you’re fairly new to social marketing, go back and l...2023-03-0121 min

Health Comm CentralThree Fresh Ways to Get Serious About Plain Language | Ep #25If you’re serious about health equity, you have to get serious about plain language. Today’s episode was inspired by a great new plain language resource just released by the Public Health Communication Collaborative. It covers many of the basics you need to know – and is a great model itself for plain language principles. But in this episode, we talk about how to avoid some of the biggest mistakes and missed opportunities for plain language by using three key principles that are not usually covered in other resources. Health Comm Central’s 3 Cs of Plain Language are 1) curate, 2) capture, and...2023-02-2218 min

Health Comm CentralBuilding Resistance to Competing Messages Using Inoculation Theory | Ep #24In a world of competing messages and disinformation, wouldn’t it be great if you could protect your audience against the influence of conflicting or unhealthy information they may encounter – almost the way a vaccination protects your body from diseases it encounters? The good news is, you can: Inoculation Theory supports the idea that being upfront and honest about the downsides or potential objections to a behavior can actually make people better able to resist those objections. In this episode, we talk about how to pair a negative with a positive in ways that not only make your...2023-02-1518 min

Health Comm CentralMcGuire’s Input-Output Matrix | Ep #23McGuire’s Input-Output Matrix, also called the Communication-Persuasion Matrix (1999), is a simple but powerful communication framework you can use to methodically analyze key elements in a message or campaign and track how effective they are at persuading your audience. In this episode we unpack both the inputs and the outputs so you can use it to add or adjust the elements you need for success. Resources:Note: Much of McGuire’s work is available in libraries but not available to link online except behind a paywall.McGuire’s revised...2023-02-0826 min

Health Comm CentralHow to Talk About Structural and Systemic Racism | Ep #22If you work in public health, you are most likely well aware of the concepts of structural, systemic, and institutional racism and their impact on people’s ability to live long and healthy lives. How do you get more comfortable with explaining these concepts to other people outside public health, especially audiences whose help you need to implement policy, systems, and environmental changes that can help dismantle systemic racism? In this episode, we talk about the importance of examples and stories to explain the realities of structural racism. We also address three big challenges or questions that may b...2023-02-0133 min

Health Comm CentralThree Frameworks for Root Cause Analysis | Ep #21Getting to the root cause of health disparities is essential because campaigns and interventions to change individual behavior will not be effective if the real problem requires a change in policies, systems, or the environment (or surrounding conditions) in which people live, work, and play. Root cause solutions are also more sustainable, since they usually result in a longer lasting solution than surface solutions that are only a temporary fix. The key to framing the right problem and being able to pursue the right solution is using root cause analysis (RCA) to get to the bottom of th...2023-01-1817 min

Health Comm CentralHappy Holidays 2022 | Bonus EpisodeThis brief holiday message will point you toward a couple of past episodes that may be helpful to you over the next few weeks. We also look at what’s coming in 2023 for Health Comm Central! We’ll be on hiatus for the holidays for a couple of weeks here at Health Comm Central, but we have lots of good stuff in store when we resume in January! Happy Holidays to you!Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that abilit...2022-12-2804 min

Health Comm CentralCommunicating About PSE Change | Ep #20Even though Policy, Systems, and Environmental Change is about the context and not the individual, the secret to achieving PSE Change may be using individual behavior change theory. That’s because changing laws, policies, and community conditions still requires persuading individual decision-makers to engage in new behaviors to support, fund, and implement proposed changes. In this second part of our series on social determinants of health, health equity, and related issues, we focus on six tips for effective communication that can transform communities and improve health equity. Success may mean never uttering the words “PSE Change” or even “health.”R...2022-12-0721 min

Health Comm CentralFinding the Right Words for SDOH | Ep #19Part One of Health Comm Central’s first series! Over the next few weeks we will be looking at research and recommendations related to Social Determinants of Health, one of the foundational frameworks we consider when developing health communication strategy and training. Today’s episode focuses on the language we choose to talk about SDOH, health equity, and related concepts. You might be surprised to learn that research suggests we eliminate the terms “social determinants of health” and “equity” from our messages. We’ll cover six tips to ensure that you find the right words to communicate these critical co...2022-11-3017 min

Health Comm CentralBuilding Trust with Polarized Audiences with Karin Tamerius, M.D (Part 2) | Ep #18In Part Two of our two-part series about building trust and reducing polarization with the Change Conversation Cycle communication framework, we talk with its creator, Karin Tamerius, M.D. about how it could scale up, its potential for evaluation, and her thoughts on the challenges ahead to rebuild trust and reduce polarization around public health, science, politics, and other institutions.If you haven’t already done so, be sure to check out the links in the resources below to several interactive online chatbots developed by Dr. Tamerius, including one distributed by Kaiser Permanente to help people have mo...2022-11-2320 min

Health Comm CentralBuilding Trust with Polarized Audiences with Karin Tamerius, M.D (Part 1) | Ep #17For years now many families have avoided talking politics at the Thanksgiving table. But thanks to the politicization of science in the COVID era, now even our public health work may seem off limits for discussion with Angry Uncles or Conspiracy-Theory Cousins. But that could all change this holiday season if you give the Change Conversation Cycle a try. It’s a 5-step process for reducing polarization and hostility, building trust, and rediscovering shared values. It can work in both public health communication and private settings, too.This week, join Health Comm Central for Part One of ou...2022-11-1630 min

Health Comm CentralSpotting Failure Points | Ep #16A campaign or intervention is only as successful as the weakest link in the chain of steps involved. A critical final step after you’ve created your logic model or strategic plan is to take a hard look at every link in the chain to spot potential failure points. We talk about how to anticipate, mitigate, and evaluate the things that could go wrong so you have a better chance of success… and a better opportunity to understand and learn from what worked and what didn’t.Please click the button to subscribe so you don't miss any epis...2022-11-0919 min

Health Comm CentralThe Importance of Being Imprecise | Ep #15Can you tell a data story without using numbers? Sometimes, yes – you can! Too often in public health we try to cram too many precise numbers into a message, making it more difficult to process and reducing its impact. In this episode, we talk about the importance of being a little less precise, and how we can still provide the data that both lay audiences and scientific or medical audiences may need.Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank yo...2022-11-0221 min

Health Comm CentralA Go-To for Every Health Communication Toolkit: The Stages of Change Model | Ep #14Two names, so many uses! Every health communicator needs to be familiar with this go-to framework for segmenting audiences by their readiness for behavior change: the Transtheoretical (AKA “Stages of Change”) Model. Designed to be combined with other theories and frameworks, it’s the little black dress of health behavior theory: despite some limitations, it’s often perfect for almost any occasion.Resources:Image of the Transtheoretical (Stages of Change) ModelThe original Prochaska & DiClemente article: Prochaska, James & Diclemente, Carlo. (1983). Stages and Processes of Self-Change of Smoking - Toward an Integrative Model of...2022-10-2621 min

Health Comm CentralHow Do We Message COVID Now? | Ep #13Our audiences may be over it, but COVID isn’t over for public health communicators. Of course, wastewater virus levels are increasing, new variants are on the horizon, hundreds of people are still dying each day, and Long COVID is disabling millions. But pandemic fatigue is everywhere, and 1/3 of Americans still aren’t fully vaccinated. So how do we effectively message pandemic guidance now? The answer may surprise you: Nothing magical, just some basic social and behavioral science strategies that public health has never really tried on COVID-19.Resources:https://time.com/6216760/ba-2-75...2022-10-1922 min

Health Comm CentralYour Basic Starter Theory: The Health Belief Model | Ep #12You’ve heard of starter homes? Well, this is your starter theory: the Health Belief Model. We take a look at what has made this grandaddy of all health behavior frameworks so popular and what you need to know about some of its key components.We’ll also talk about the limitations that may make you want to move beyond it as you become more fluent with other theories and frameworks. Plus: you can download a free bonus worksheet on the Health Belief Model at www.HealthCommCentral.com/HBM. Resources:Downloadable worksh...2022-10-1226 min

Health Comm CentralWhat Public Health Can Learn from Silicon Valley | Ep #11What has enabled tech companies in Silicon Valley like Apple or Google to be agile and innovative and to lead the world developing new technologies? Design Thinking – an evidence-based approach to problem-finding and problem-solving that was born in the Stanford University design school and has been widely used in the tech sector to find faster, more creative, and more effective solutions to big challenges. And it’s an approach that can be applied to public health campaigns and organizations, too. In this intro to the fifth “fundamental” framework we love here at Health Comm Central, we take a look at five...2022-10-0523 min

Health Comm CentralHow to Turn Threat into Action Using Self-Efficacy | Ep #10Even when people perceive a health risk as a real threat to their well-being or safety, their decision to follow public health guidance may come down to one factor: self-efficacy – the knowledge, skill, access, and confidence they must have to feel capable of “getting the job done.”Beginning with the Extended Parallel Process Model, we unpack self-efficacy’s pivotal role in making fear appeals effective and why self-efficacy may be the critical ingredient in almost any health message, campaign, or intervention.Resources:Image of the Extended Parallel Process Model Kim Witt...2022-09-2821 min

Health Comm CentralSystems Thinking: More than the Big Picture | Ep #9In public health, we are up against any number of “wicked problems” – challenges so complicated and entrenched and sometimes, so polarizing – that they seem almost impossible to solve. Exactly the kinds of problems that systems thinking was designed to address. In this introduction to one of the fundamental approaches we use at Health Comm Central, we’ll talk about how systems thinking moves beyond a mere big picture perspective to apply specialized processes and tools for addressing wicked problems – and how systems thinking can really be a practice and a mindset for every part of life. Resources:2022-09-2119 min

Health Comm CentralMaking the Case for Behavioral Economics | Ep #8Behavioral economics starts with the premise that humans often make terrible decisions: because we – all of us - are emotional, lazy, don’t like change, and often have faulty logic. But instead of trying to change people, behavioral economics works WITH human nature instead of against it.In our ongoing series of introductions to the foundational frameworks we love here at Health Comm Central, we talk about how to make the case for using behavioral economics and how to explain it to others.Resources:Further reading on behavioral economics:https://www.comm...2022-09-1418 min

Health Comm CentralBuilding Relationships Between Brand Identities & Audience Personas | Ep #7Do you need to develop a brand? The answer might be yes, IF you want audiences to build a long-term relationship with your organization, intervention, or campaign. But creating a brand is a lot like a romance: to inspire passion and have a healthy “relationship,” it must feel reciprocal and your brand needs to prove that it’s a good partner.This episode breaks apart the basics of brand identity and brand loyalty, and may help you decide whether you are ready for the level of commitment a brand relationship brings!Resources:Build...2022-09-0716 min

Health Comm CentralWhat in the World is Social Marketing? | Ep #6If you’ve worked in public health for a while, you’ve heard of social marketing. But if you’re like many health communicators, you may not know exactly what it is or how it’s different than an ordinary public health campaign. You may even secretly wonder if it has something to do with Facebook or Twitter. Or perhaps you’re looking for a way to describe it to your coworkers or your leadership team.Today’s episode is everything you’ve always wanted to know about social marketing but were afraid to ask! What it is, when it wo...2022-08-3117 min

Health Comm CentralExplaining Social Determinants 101 | Ep #5Understanding social determinants of health (SDOH) is fundamental to the work we do in public health to ensure that people can live their healthiest lives. But it can sometimes be hard to explain social determinants fully and succinctly to people outside our field. Whether you are searching for the words to help teach others or you are new to public health yourself and still trying to get a handle on why -- despite educational campaigns and even strong individual motivation and intention -- systemic barriers often prevent people from engaging in healthy behaviors, today’s episode is for you!2022-08-2422 min

Health Comm Central6 Steps to Prepare for a Worst-Case Scenario | Ep #4Preparing a crisis plan is critical, but have you laid the foundation by conducting a crisis audit? Using the baby formula crisis as background, we share a 6 step process for determining your worst case crisis scenario and your most likely scenario. Get your organization focused on the data, partnerships, systems, and yes, of course – the messages – they need to prevent a crisis from interfering with your most basic mission.Resources:Start your crisis audit with a free worksheet we’ve prepared for you! Download at www.HealthCommCentral.com/CrisisAudit.Please click the bu...2022-08-1722 min

Health Comm CentralApplying the Spectrum of Allies Framework to Public Health | Ep #3The key to social movements that change norms is not overpowering our opponents but shifting support away from them. Today we’ll talk about an audience segmentation framework called the Spectrum of Allies that can help you choose the right strategies and tactics to move people closer to your position one incremental step at a time. We’ll talk about how we can adapt this political tool to the work we do in public health, especially around polarizing issues at the intersection of health and public policy.Resources:https://www.powershift.org/sites/defa...2022-08-1020 min

Health Comm Central5 Reasons Why Every Health Comm Practitioner Needs Theory | Ep #2Evidence-based theories and frameworks are the scaffolding every public health intervention and campaign should rest on. Behavioral theory, communication theory, process models, conceptual frameworks… We love theory at Health Comm Central not just because we’re nerdy like that, but because in the words of a very famous scholar who we’ll talk about in this week’s episode, “There is nothing more practical than a good theory.” Today we’ll talk about the 5 Rs – five reasons that theory can make your public health work easier and more effective. And did we mention impress your boss and give confidence to your funders and...2022-08-1017 min

Health Comm CentralHow to Deal with Anti-Science Bias | Ep #1The hostility some of us in public health have experienced over the last couple of years from science-deniers can be pretty demoralizing at times. In today’s episode, we’re going to explore the roots of anti-science bias, the playbook that anti-science propagandists use, and talk about some tools you can use to bridge gaps and more effectively communicate even when audiences are polarized and skeptical of the science.Some resources we reference in this episode:Resources:‘Follow the science’: As the third year of the pandemic begins, a simple slogan becomes...2022-08-1026 min

Health Comm CentralWelcome to Health Comm CentralReal results to improve health outcomes and health equity start with behavioral science. Each week, public health professional and longtime communication strategist Karen Hilyard, Ph.D. will help you unpack behavior change theories and frameworks and apply them in practical ways to build a kick-ass health communication toolkit. Whether you’re a health comm nerd or a health comm novice, Health Comm Central will show you how to create more effective, engaging, evidence-based messages and campaigns that can transform not only individual behaviors, but change the policies and systems that impact social determinants of health.Co...2022-07-2601 min

Lauge & Baba GnohmAmbientologist : Sustain Series Vol 1 (Mixed by Lauge)@ambientologist Over the past year, a selection of artists have been digging through the depths of their creative pursuits, for material they either cannot finish, or else would like to see adapted. These same artists and more have delved into the resulting repertoire, and emerged with new, repurposed pieces. Out of this births the first volume of the Sustain Series: a means for artists to make use of old sounds, hoping to bring forward music that might have otherwise not seen the light of day. Thanks to the input from a variety of fantastic musicians, old material can breathe new...2021-01-151h 38

Work & Worth PodcastCOVID-19 and Public Health Communication with Dr. Karen HilyardIn this episode, Cristin interviews public health communication expert Dr. Karen Hilyard on COVID-19. 2020-03-3052 min

The Notable Woman Podcast39. COVID-19 and Public Health CommunicationIn this episode of The Notable Woman Podcast, Cristin interviews public health communication expert Dr. Karen Hilyard on COVID-19.The post 39. COVID-19 and Public Health Communication appeared first on The Notable Woman.2020-03-3052 min

The Work & Worth Podcast with Cristin DownsCOVID-19 and Public Health Communication with Dr. Karen HilyardIn this episode, Cristin interviews public health communication expert Dr. Karen Hilyard on COVID-19. Get full access to Work & Worth at newsletter.workandworthcoach.com/subscribe 2020-03-3052 min