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Karen Pattock And Kathleen Legrys

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The Wellness Business PodcastThe Wellness Business PodcastEP215: Ask Us Anything: Karen and Kathleen Answer Your QuestionsThis week, we're back with another episode where we get to address questions that are on your mind.    In this episode, we are answering questions about Facebook groups vs Facebook pages and live vs recorded video.   Here's what you'll discover: How to use your Facebook page to grow your group How to get more people showing up for your livestreams The most budget-friendly way to run Facebook ads to grow your group and get more eyes on your page Is it best to do live or recorded video right now ...2021-07-2716 minThe Wellness Business PodcastThe Wellness Business PodcastEP207: Shannon's Blueprint for Generating $17,000 in One Month with Online WorkshopsWorkshops can be an incredibly effective marketing strategy for health coaches, and our guest, Shannon Hansen, was using them very successfully as in-person events until the pandemic hit. She had to pivot and take her workshops online and it has resulted in a dramatic increase in revenue.   On this episode of The Wellness Business Podcast, Shannon shares her blueprint for using online workshops to grow her business, including:    How many different workshops she delivers each month The pricing of her coaching programs and what's included The mindset shifts she had to make in order to...2021-06-0149 minThe Wellness Business PodcastThe Wellness Business PodcastEP179: 3 Organic Ways to Grow Your Facebook GroupFacebook announced a few new rules about groups and one of them is that it will be no longer be including health-related groups in their recommended groups, but before you panic, we want you to know that this is not that big of a deal because there are plenty of other ways to grow your group.   In this week’s episode of The Wellness Business Podcast, we are sharing 3 specific and organic ways to grow your group. Include an invitation to your group in your emails - we’re sharing examples of how to do th...2020-11-1723 minThe Wellness Business PodcastThe Wellness Business PodcastEP178: Why Karen Decided To Create a New Program
After Running Her Latest ChallengeChallenges are a powerful tool that will share incredible insight about your ideal clients and what they are hoping to accomplish by working with you. When you pay close attention to the questions that are being asked, the reasons participants are having successes, and why some people may be left-behind you are armed with a goldmine of information to guide your business decisions going forward.   Recently Karen ran a challenge that convinced her she must create a brand-new program to serve her ideal clients. The challenge made it obvious that there is a need and t...2020-11-1027 minThe Wellness Business PodcastThe Wellness Business PodcastEP173: Our Favorite Online Tools We Can’t Live WithoutWhen you are first starting your wellness business it’s hard to know what tools to invest in, which free options are good enough, and where you should spend your limited resources.   In this episode Kathleen and Karen share what tools they can’t live without to make their business run smoothly and offer recommendations for what they would do differently if they were starting over.   You’ll discover: The main tools and online software that K&K can't live without to run their businesses Their top recommendations for new wellness...2020-10-0640 minThe Wellness Business PodcastThe Wellness Business PodcastEP172: A Simple and Free Strategy to Increase Interest in Your ProgramsOne of the easiest, and free, ways of warming up your followers and getting them excited to invest in your program even before you open the cart is to take them behind the scenes and on the journey with you of prepping your program, creating content and even what type of promotional strategies you’ll be using during your launch. In this episode Karen and Kathleen will walk you through this simple marketing strategy sharing just how easy it is for you to implement in your next promotion.   In this episode you’ll disco...2020-09-2922 minThe Wellness Business PodcastThe Wellness Business PodcastEP171: How to Conquer Your Fear of Live VideoLive video is one of the best ways to connect with your ideal client, but we know it can feel uncomfortable or downright scary when you’re starting out. If you aren’t doing live video yet, there’s a good chance it’s because the thought of it makes you really nervous, and if that’s the case it just means you are totally normal.  The good news is that you CAN overcome your fear, and in this episode,  we’re going to share our top 6 tips with you that are going to be a huge help to...2020-09-2235 minThe Wellness Business PodcastThe Wellness Business PodcastEP170: 5 Simple Ways to Boost Engagement in Your Facebook GroupHow can you keep your Facebook group members engaged and actively involved in your community? We know groups can fizzle out sometimes, and today’s episode is going to help you bring your group back to life. Facebook groups are still a powerful marketing tool for your wellness business. When you think of your group as being at the top of your funnel or at the start of the customer journey, it’s can be an incredibly effective way to grow your business.  It’s a great place for people to get to know you, and the more pe...2020-09-1534 minThe Wellness Business PodcastThe Wellness Business PodcastEP169: Best of: The #1 Thing That is Sabotaging Your Success as a Health CoachHave you wondered what might be holding you back from reaching your business goals? You may think the fact that you don’t have a website yet or you haven’t figured out what software to use for your online program is holding you back from attracting your ideal clients, but the truth is that you can build a profitable wellness business without those things… as long as you’re focusing on the right things, making decisions and taking bold action consistently. In this episode, we’re bringing back one of our popular episodes about having a c...2020-09-0837 minThe Wellness Business PodcastThe Wellness Business PodcastEP168: Best of: How to Find Referral Partners to Grow Your Wellness BusinessIn this Best Of episode, Kathleen puts Karen in the hot seat to discuss techniques and tips on how to find good referral partners to help grow your wellness business. Karen breaks it down step by step how she managed to get a 50-60% success rate in getting face to face meetings with potential referrals! Having respected health and wellness professionals singing your praises and referring their clients to you is a proven way to grow and expand your practice.   Referral partners offer many benefits to your business, including: Respected professionals in y...2020-09-0152 minThe Wellness Business PodcastThe Wellness Business PodcastEP167: Best of: 11 Ways to Book Discovery CallsIf you do one-on-one coaching, we know one of the most effective ways to get clients is by doing discovery calls - the more you do, the more clients you’ll have. Even during the pandemic, you have options for 1-on-1 coaching thanks to Zoom or skype.  We’re bringing back an episode we did a while back about 11 ways to book discovery calls. This is such an important topic, so we wanted to bring it back again.   In this episode you’ll learn… How to get over your fear of feeling salesy and...2020-08-251h 14The Wellness Business PodcastThe Wellness Business PodcastEP166: How to Turn Your Knowledge Into a Profitable Digital Course with Amy PorterfieldHaving some sort of online component in your wellness business right now is truly a necessity for consistent revenue and a successful coaching business. Turning your knowledge into a profitable digital course is a great way bring your business online! To explore this topic further we’re joined today by our digital course mentor, Amy Porterfield. Amy is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. She’s also our go-to person for all things course creation.   In this episode you’ll learn… Why you are alrea...2020-08-1837 minThe Wellness Business PodcastThe Wellness Business PodcastEP165: 3 Steps to Identify Your Marketable Ideal ClientIn the final episode of our 3-part niche series, you’ll get the step-by-step framework you should take to identify your marketable ideal client. After listening to this episode, you’ll have everything you need to set your business up for success by standing out and attracting your ideal client.   In this episode you’ll discover: The easiest and simplest way that you can narrow down your marketable ideal client identity to a single statement, so your marketing message is clear and concise 3 steps you can take to identify your marketable ideal client The 4 possibl...2020-08-1135 minThe Wellness Business PodcastThe Wellness Business PodcastEP164: How To Determine If Your Ideal Clients Actually Want Your HelpDo you ever feel like your message just isn’t resonating with your audience? Are you  posting on social media, but no one is responding or signing up for your programs? In part 2 of our niche trio episodes, we’re going to share how to go about figuring out if the niche, or ideal client, that you have identified actually wants your help. We want to make sure you are talking to the people who are actively looking for solutions and are willing to invest to achieve their desired outcomes.   Here’s what you’ll l...2020-08-0433 minThe Wellness Business PodcastThe Wellness Business PodcastEP163: The Difference Between Your Niche, Marketing Message, and OfferA common misconception in the health and wellness space is that many coaches believe that everyone and anyone that is unhealthy is looking for help and willing to pay for it. That couldn’t be further from the truth.   Nailing your niche is a critical piece of building a wellness business that attracts the people you actually want to work with. We’re so excited to share part 1 of our 3-part series on choosing a niche. There is so much to cover, which is why we are doing a 3-part series on this topic, so you h...2020-07-2827 minThe Wellness Business PodcastThe Wellness Business PodcastEP161: Kathleen's Process for Troubleshooting a Poorly Performing Facebook AdWhen Kathleen did a recent Facebook ad for a lead magnet, her results weren’t as good as she had expected, so she did some troubleshooting to figure out what was wrong. In this episode, she shares what type of ad she was running, what went wrong, and what changes she made. If you’re running Facebook ads or you plan to run them, this will be a very insightful episode to help you troubleshoot your own ads if they don’t perform as well as you expected.   Kathleen is in the hot seat to...2020-07-1430 minThe Wellness Business PodcastThe Wellness Business PodcastEP160: Best of: How to Plan a Profitable YearSince we are halfway through 2020 already, we wanted to bring back a previous episode about planning your business. Right now is a good time to evaluate what is working and what changes you may want to make. The first half of 2020 is unlike anything we have experienced before, so making a plan for the rest of the year will be more important than ever. We suggest listening to this episode, downloading Kathleen’s free workbook, The Profitable Business Planning Workbook and then listening again as you work through those planning stages.   In this epi...2020-07-071h 08The Wellness Business PodcastThe Wellness Business PodcastEP159: Why We Are Tweaking Our Social Media StrategySocial Media Examiner released its 12th annual ‘Social Media Marketing Industry Report’ recently, which analyzes marketers and business owners who use social media to build their businesses and how they plan to tweak their social media strategies over the next year. As we’ve shared before, social media is a long-term strategy and new marketing strategies are emerging all the time. Today we are going to share some of the things we found in the report that stood out to us and how we plan to tweak our own social media strategies and why you should...2020-06-3027 minThe Wellness Business PodcastThe Wellness Business PodcastEP157: 3 Key Metrics To Track In Your Social Media AnalyticsOne common frustration we hear from our clients is that social media isn’t working for them. They believe that they are showing up, posting regularly, in some cases doing livestreams, and the results they are seeing are disappointing. In this episode, we’re going to discuss how you can be more strategic with your social media content plan by first looking at, and tracking, your analytics. To be exact, there are three key metrics we want you to be tracking.   You'll discover: The 3 key social media metrics you should be tracking each...2020-06-1627 minThe Wellness Business PodcastThe Wellness Business PodcastEP156: How Often Should You Raise Your 1-on-1 Coaching PricesWe all want to get paid as much as possible for our coaching expertise, but when is the right time to raise your prices and how do you figure out how much and how often to increase your fees? We get a lot of questions regarding pricing and we know it can feel a little tricky. The key is to find a balance where you’re charging according to your experience and know how to strategically increase your prices. That’s why we’ve decided to share our simple ‘when-to-raise-your-prices’ formula in this episode!    2020-06-0919 minThe Wellness Business PodcastThe Wellness Business PodcastEP155: The Missing Link to Turning Your Email Subscribers into ClientsLead magnets are a great way to build your email list, but there is one essential piece to the puzzle that you have to keep in mind so that your email building efforts actually turn into paying clients. We’re sharing that missing link in this episode! The purpose of a lead magnet is to incentivize your audience to sign up to your email list in order to generate sales to your program or offer. It's important to make sure your lead magnet topic directly relates to your offer if you want to build an email list fu...2020-06-0226 minThe Wellness Business PodcastThe Wellness Business PodcastEP154: How to Use the Boost Post Button to Test Your Free Offers with Rick MulreadyIf you’ve been wondering if you should be using the ‘boost post’ feature on Facebook, this episode will give you much of what you want to know.  The boost post feature has come a long way over the years, so there are instances when it can work well, especially when it comes to testing out your free offers.  We are thrilled to have Rick Mulready on the show again! Rick is one of our favorite Facebook ads experts, and in this episode, he’s sharing the pros and cons of boosting your Facebook posts, as well as how it’...2020-05-2642 minThe Wellness Business PodcastThe Wellness Business PodcastEP152: Best of: Secrets to Creating a Successful Online Coaching Program, Part 1If you realize that now is the time to offer some element of online coaching for your audience, this is the episode for you because this 2-part series is really a mini-training that gives you a lot of specifics and examples for creating your online program.  This past episode was so good and is still so timely, so we thought it would be great timing to bring it back.    It takes a bit of time and planning to launch an online coaching program, but once you have everything in place, you can run it over and over aga...2020-05-1231 minThe Wellness Business PodcastThe Wellness Business PodcastEP151: Should you promote your programs and services during COVID-19?Have you been wondering if you should promote your programs and services during COVID-19?  We’ve been seeing posts about this in our Facebook groups and all over social media, so if you’ve been wondering the same thing, or you’ve been holding back on making offers, we promise you’re going to get clarity today. What we’re sharing with you are the top three reasons we believe you should be making consistent offers right now. People are thinking more about their health now (especially higher risk groups due to diabetes, h...2020-05-0526 minThe Wellness Business PodcastThe Wellness Business PodcastEP150: How To Create A WOW Experience For Your ClientsAre your clients raving about you to their friends and colleagues? If we called one of your recent clients, would they say they had a WOW experience working with you? Why are we asking you this question? Because it’s one of the best ways to get referrals (a free, and very effective marketing strategy). In Pat Flynn’s book, Superfans – “The Easy Way to Stand Out, Grow Your Tribe and Build a Successful Business,” he says: “If you want to business and a brand that can’t be foiled, you need to cultiv...2020-04-2824 minThe Wellness Business PodcastThe Wellness Business PodcastEP149: How to Decide if Your Website Needs a RefreshWe often tell our clients that their website should be considered their online home. It’s the place where their dream clients can go to find out more about you and your offerings. It’s also the place where you’ll have your blog to post weekly content that will nurture those that are interested in working with you. When is the last time you reviewed your website through the eyes of your potential clients? Is the messaging clear and does it immediately give your ideal clients the feeling that they are in the right place...2020-04-2122 minThe Wellness Business PodcastThe Wellness Business PodcastEP148: How to Find Unique Ways to Promote Your ProgramsWe did something fun for this episode by recording an off-the-cuff episode while we were on the road in San Diego.    This episode came about because Kathleen realized she needed to be more intentional with the topics she’s covering on her livestreams, so they dovetail more seamlessly into her offers (done-for-you programs). She loves teaching about marketing and social media, so as she and Karen were discussing this, Karen suggested that teaching about using livestream video would be a great fit for some of the topics (livestreaming involves social media and marketing). Livestreaming is a go...2020-04-1416 minThe Wellness Business PodcastThe Wellness Business PodcastEP147: Takeaways from Social Media Marketing World 2020We love going to conferences because we not only get to see each other, but we also get to learn a lot and connect with other like-minded people. One of our all-time favorite annual conferences is Social Media Marketing World, which is held in beautiful San Diego. When we attend this event, we go with a couple of different goals; we want to learn things we can take back and implement, and we like to learn things that we can also teach you.   In this episode, we’re sharing a few of...2020-04-0725 minThe Wellness Business PodcastThe Wellness Business PodcastEP146: What to Give Clients When You Can’t Give Them A Meal PlanMeal plans can be a great value-added service for your clients, but what do you do if you live somewhere that meal plans do not fit into your scope of practice? You’ll be happy to know that our guest has the perfect solution for you! In this episode, our guest, Ashley Sauve from That Clean Life, shares how you can still provide great resources for your clients even if you can’t offer ‘meal plans.”   In this episode you will discover… Why there are situations when giving meal plans are not an...2020-03-3135 minThe Wellness Business PodcastThe Wellness Business PodcastEP145: How to Fill Your Paid Program After Your ChallengeFree online challenges are a great way to connect with your audience for a short amount of time (typically 5-7 days) and easily transition into promoting your paid program. There are several ways you can promote your paid program throughout your challenge to fill your paid program. In this episode, we’re sharing 5 simple ways you can promote your paid program without feeling salesy. Having a solid plan of how and when to promote your paid program is essential and makes you feel more confident, which is exactly what we’re sharing.    You’ll learn...2020-03-2430 minThe Wellness Business PodcastThe Wellness Business PodcastBonus Episode: How to Adapt Your Wellness Business During the PandemicWelcome to a bonus episode of TWBP. I’m Kathleen LeGrys and although I’m not joined by my co-host and BFF, Karen Pattock, today, you’ll get to hear from her too in just a bit, along with some other awesome colleagues of ours.  Our friend, Lori Kennedy, reached out to Karen and I, along with 3 other colleagues, so we could do a livestream broadcast about how to navigate your business and your mindset during the COVID pandemic.  This was a completely unscripted, off-the-cuff livestream and we ended up sharing so many value bo...2020-03-231h 34The Wellness Business PodcastThe Wellness Business PodcastEP144: 5 Simple Ways to Repurpose Your Content to Reach More PeopleIf you’re finding it challenging to come up with content to share with your audience on a regular basis, you are not alone. This struggle is not unique to the health and wellness industry, so don’t beat yourself up about it if you’re finding it difficult to find the time and topics for your content. The great news is that one piece of content can be used multiple ways, which means you can share your knowledge in different formats and save yourself a ton of time. This often also results in reaching more people, especi...2020-03-1725 minThe Wellness Business PodcastThe Wellness Business PodcastEP143: Ask Us AnythingThis week we are back with another Ask Us Anything episode where we’re answering some of your questions all about building a successful wellness business! If you’ve had questions about creating the perfect elevator pitch, creating the perfect free offer or growing your podcast listener base, you’ll want to listen in.   In this episode, we’re sharing: What to include in your elevator pitch, marketing message or tagline to attract your marketable ideal clients How to simplify content creation and create your perfect free offer How to build a listener...2020-03-1035 minThe Wellness Business PodcastThe Wellness Business PodcastEP142: People Pleasing, Perfectionism and Self Abandonment - Is It Slowing Your Business Growth?Most of the wellness business owners we talk to have one thing in common: they want to help other people solve their health concerns and experience incredible transformations. But with this desire to help, there are so many health coaches that feel paralyzed by the need to be perfect and please everyone. The problem here is that you are holding on to the idea of being perfect, just so you can make your clients happy and this is only harming your business.   In this episode, you’ll discover:   The difference betw...2020-03-0328 minThe Wellness Business PodcastThe Wellness Business PodcastEP141: 5 Things to Include in Your Client Agreement to Protect Yourself Legally with Lisa FraleyThe legal aspect of running a health coaching business can be a little confusing, but in today’s episode of The Wellness Business Podcast, our guest, Lisa Fraley–Attorney, Legal Coach and Holistic Lawyer–makes it a lot easier to understand. Being clear on policies and expectations is important and a client agreement helps protect yourself legally in case any disputes could come up. It also spells out expectations for the client and coach, so everyone feels more comfortable right from the start.   After listening to this episode, you’ll have clarity on: What...2020-02-2549 minThe Wellness Business PodcastThe Wellness Business PodcastEP140: Should You Do Live Video on Your Facebook Page or in Your Group?Live video is a great way to engage with your audience and attract new clients, but we’re often asked whether it’s best to go live on your Facebook page or in your group. The truth is they both serve an important, but different purpose, and each have their own advantages. They can both be used as part of your marketing strategy, and in this episode we're sharing what works for us and give you examples of what you can do without feeling like you’re running around like trying to fit it all in.  2020-02-1819 minThe Wellness Business PodcastThe Wellness Business PodcastEP139: 7 Steps To Decide if You Should Update Your Program or Create a New OneWhen you think about where your wellness business was when you started it and where it is now, it probably isn’t the same. Things change as your goals and revenue changes, but these changes also come with difficult decisions about whether it’s time to revamp things like your program or just retire it and create a new one. It is never easy to let go of a part of your business that you spent hours creating, marketing, and selling, but sometimes it’s just time to step away from what is no longer in alignment with y...2020-02-1136 minThe Wellness Business PodcastThe Wellness Business PodcastEP138: 5 FREE Ways to Promote Your Free Offer to Grow Your Email ListBuilding your email is one of the best marketing practices you can do for your business in the long run, so you’ve taken the time to create a great free resource for your ideal clients. But now what? In this episode, we’re sharing 5 ways to promote your free offer to grow your email list… and best of all? They’re all FREE methods! After listening to this episode, you’ll know some of the best strategies for email list growth.   In this episode, you’ll discover: How to promote your free offer wi...2020-02-0437 minThe Wellness Business PodcastThe Wellness Business PodcastBonus Episode: The #1 Thing You Must Figure Out if You Want to Fill Your ProgramsWe just wrapped up our free 4-part live training series called: The Secrets to Turn Your Health Coaching Hobby Into a Profitable Business. The series is over, but there were so many breakthroughs and a-ha moments, that we wanted to share one of the trainings with you.    Part two of the training series covered client attraction and messaging.  More specifically, we talked about the #1 thing you must figure out if you want to have a wellness business that your dream clients are engaging with and enrolling in your paid programs because they know you are the “go-to” person...2020-02-0252 minThe Wellness Business PodcastThe Wellness Business PodcastBonus Episode: The Fastest Way to Overcome the Obstacles in Your BusinessAs you may know, we have a mentorship and training program for health coaches that we open enrollment for just a couple of times a year, and it’s called The Wellness Business Insider’s Club.  We started this as a result of hearing from so many listeners who said they love the podcast, and they want more help, support and access to us.  One of things we enjoy the most about the WBIC is monthly hot seat coaching sessions that we do in the members-only Facebook group. This is where our members get to come on with u...2020-02-011h 14The Wellness Business PodcastThe Wellness Business PodcastEP136: Earn More by Prioritizing Where You Focus Your TimeAs health coaches, it is so easy to become overwhelmed by everything you’d like to do with your business, like running workshops, doing weekly livestreams, posting on social media and sending weekly emails. We are often stretched too thin and it becomes so overwhelming that we aren’t doing anything productive with our time. A few months ago, one of our Wellness Business Insider’s Club members, Karen R., submitted a great question for our hot seat coaching session on exactly how to prioritize her business so that she’s spending time on the right things that wil...2020-01-2138 minThe Wellness Business PodcastThe Wellness Business PodcastEP135: How to Kick Off a Successful 2020The start of the new year is the perfect time to evaluate your past year in business and planning your upcoming year (or quarter!). Not only does it give us insight into what worked last year, it also gives us a great starting point for creating new goals and plans to grow your business in 2020. In this episode, we are sitting down to give you the inside scoop on how we planned our 2020 and the changes we are most excited about. We also walk you through step-by-step on how to plan your year so that you can...2020-01-1439 minThe Wellness Business PodcastThe Wellness Business PodcastEP134: The Top 3 Qualities of Successful Wellness Business OwnersThere are some commonalities we see in successful wellness business owners and this is also evident with our members of The Wellness Business Insider’s Club. It’s so exciting to see their growth and the transformation of their businesses. We wanted to give you a glimpse into what we have observed to be 3 stand-out qualities of successful wellness business owners, so you can adapt these qualities too. In this episode, we’re sharing the top 3 characteristics or qualities we see in successful wellness business owners and give you specific examples.  #1. They aren’t tied to...2020-01-0730 minThe Wellness Business PodcastThe Wellness Business PodcastEP133: Reframing Limiting Beliefs to Transform Your Life and Your Business with Jen CaseyBuilding a profitable wellness business not only takes solid marketing strategies, but it also requires an approach that comes from mindset and perspective. In this episode, we’re thrilled to welcome Jen Casey, a business strategy coach and host of the Inner Boss Podcast, to share her expertise on reframing limiting beliefs to transform your life and your business. With a brain-based, psychology-backed approach to business, she walks us through how to build your successful wellness business with an eye on an abundant mindset.   You’ll discover: How to reframe limiting beliefs to tr...2019-12-3144 minThe Wellness Business PodcastThe Wellness Business PodcastEP132: Planning Your Customer Journey for Improved Client AttractionOne of the foundational parts of a profitable wellness business is having a customer journey for improved client attraction, enrollment and retention. But what exactly is a customer journey and how do you even begin developing one? In this episode, we are diving deep into what a customer journey is and how it will help the sales in your wellness business. We’re also sharing the step-by-step customer journey that we have set up to attract future clients of the Wellness Business Insider’s Club and what steps to take to implement these strategies in your business. 2019-12-2439 minThe Wellness Business PodcastThe Wellness Business PodcastEP131: The Importance of Having a Marketing Message that Speaks to and Attracts Your Ideal ClientIf potential clients aren’t recognizing you and your programs as the solution to their pains and problems, your marketing message could probably use some work. Having a clear and specific marketing message is essential for your health coaching business. Your business isn’t going to grow much if you’re just some general health coach out there who is offering programs that anyone could take. You need to stand out and position yourself as the go-to expert for your skills and experience so that you’re attracting your ideal clients, and to do that, you need to devel...2019-12-1722 minThe Wellness Business PodcastThe Wellness Business PodcastEP130: The #1 Thing That is Sabotaging Your Success as a Health CoachHave you wondered what might be holding you back from reaching your business goals?  You may think the fact that you don’t have a website yet or you haven’t figured out what software to use for your online program is holding you back from attracting your ideal clients, but the truth is that you can build a profitable wellness business without those things… as long as you’re focusing on the right things, making decisions and taking bold action consistently. When there are so many things we could be doing, it can be overwhelm...2019-12-1032 minThe Wellness Business PodcastThe Wellness Business PodcastEP129: You Don’t Need A Big List To Get Clients If You Have At Least One Good WorkshopWorkshops are one of the best and top client attracting methods that constantly recommend and that is because when Karen was a health coach, she actually grew her practice using workshops. In fact, starting out with 0 email list subscribers, Karen built her email list to more than 2,000 ideal client subscribers, booking discovery calls and enrolling clients into her coaching program on a regular basis… all thanks to workshops! In this episode, we’re sharing the power that workshops can bring to your client attracting strategies even if you don’t have a big email list. All yo...2019-12-0351 minThe Wellness Business PodcastThe Wellness Business PodcastEP128: Behind the Scenes of Our In-Person Business Planning SessionsThe online business world is growing fast, but how do you best plan and implement your business goals when you’re virtually working with a team or partner? We don’t think it would come as much of surprise that we text and chat on the phone almost daily. After all, there are a lot of moving parts involved in running the podcast and our monthly membership, the Wellness Business Insider’s Club. We’ve found that meeting up a few times a year works best for us. In this episode, we’re breaking down our in-per...2019-11-2630 minThe Wellness Business PodcastThe Wellness Business PodcastEP127: Building Your Authority and Your Business with Online Summits with Oscar GarciaOnline summits are a fantastic way to not just get in front of a bigger audience, but they’re also a great way to grow a network of people to collaborate with since you’ll have guest speakers for your virtual event. In this episode, we’ve invited Oscar Garcia, the online sales automation expert, who is sharing the ins and outs of running a successful summit including how they work, the benefits of hosting them, how to quickly build your email list, and how to generate sales even if you don’t have your own coaching program...2019-11-1950 minThe Wellness Business PodcastThe Wellness Business PodcastEP126: An Inside Look at Kathleen’s Recent Webinar LaunchSometimes launches just don’t go as planned. After spending hours planning and executing a launch, it can be frustrating when things go wrong, but there’s also so much to learn from it. In this episode, Kathleen gives a behind-the-scenes debrief on what went on during her recent webinar launch. You’ll be able to learn worked well and what didn’t work well, so you can use what she learned for your own webinar (or program) launch. Kathleen shares: How she filled her webinar (what promotion strategies she used) How long she promoted...2019-11-1240 minThe Wellness Business PodcastThe Wellness Business PodcastEP125: How To Build Your Unique Story Brand to Attract ClientsWe’ve always pushed the importance of having a niche and being clear in your marketing message so that you are attracting the right clients to your business and programs. Building your unique story brand is critical to the success of your wellness business and in this episode, we’re sharing The Simple Story Brand 7 Framework, which is a framework covering 7 specific principles for creating your story brand.   In this episode, you’ll learn: Why you need to nail your story brand to attract your ideal clients Two critical mistakes most brands make wh...2019-11-0533 minThe Wellness Business PodcastThe Wellness Business PodcastEP124: Key Components Every Instagram Bio Should IncludeInstagram is quickly becoming an important social media platform for health coaches, nutritionists and fitness pros as a way of attracting and connecting with their ideal clients. To get the most out of Instagram, you need to make sure your bio is fully optimized to attract your ideal clients. Recently, we did Instagram Bio Audits for members of the Wellness Business Insider’s Club and our members thought our process was so valuable that we decided to share it with you!   You’ll learn: The 3 components you must include in your Instagram bio t...2019-10-291h 16The Wellness Business PodcastThe Wellness Business PodcastEP123: Ask Us AnythingIn this episode, we’re diving into some of your burning questions. We have lots of juicy questions we’re going to answer and they cover everything from how to generate sales during the holidays, to figuring out why someone’s FB ads aren’t working to how to grow your email list and Facebook group from scratch. This is one of our favorite types of episodes because we love to see what’s on your mind and what you want to know. We’re pretty sure at least one of the questions we answer today have been on your...2019-10-2251 minThe Wellness Business PodcastThe Wellness Business PodcastEP122: The Top 5 Reasons You Aren’t Getting More Coaching ClientsIn this episode, we’re covering the top 5 reasons you aren’t getting more clients so you can get some ideas of where you want to focus your time to improve your client attraction strategies - even if you have a limited number of hours each week. The health coaches that are consistently getting new clients each month are doing a few very simple things that we’re going to share with you in this episode. The main thing is having a plan while focusing on just a few marketing strategies that work for you, rather than chasin...2019-10-1533 minThe Wellness Business PodcastThe Wellness Business PodcastEP120: How to Grow Your Instagram Following with GiveawaysIn this episode, we’re sharing the behind-the-scenes of how to successfully run a giveaway on Instagram to increase your following. We’re also breaking down exactly how you can use our simple strategy to grow your Instagram following. If you feel like your Instagram growth is slow and you want to get an influx of new followers, giveaways are great options! In fact, in just 5 days, Kathleen’s giveaway resulted in 210 comments, 234 likes, and 201 new followers. That’s incredible!!   We’re breaking down: What a giveaway is, including what to offer and how lon...2019-10-0129 minThe Wellness Business PodcastThe Wellness Business PodcastEP119: Using the Power of Blog Post Roundups to Expand Your Reach and Build Your Email ListIn this episode, we’re sharing how to create and use blog post roundups to build your brand, reach, and email list. The great thing about these types of blog posts is that it benefits everyone involved: you, your collaborators, and the readers.   Blog post roundups are fantastic for your marketing, too, because you can get a lot of visitors to your website, more opt-ins, more social media followers and more Facebook group members.   In fact, during the week that one of Kathleen’s blog post roundups, her website traffic increased by 117...2019-09-2426 minThe Wellness Business PodcastThe Wellness Business PodcastEP118: How to Align Your Program Sales Message for More RevenueIf you’ve ever considered launching a program, but you’re not sure how to craft the marketing message to use during your promotion to make more sales, you’re in for a treat in this episode! In this episode, we’re breaking down an episode Jasmine Star did on the Mind Your Business Podcast a few months ago where she discussed what went wrong during her program launch earlier this year. We’re also discussing how she successfully dug herself out of her “launch freefall” with a Facebook live that was seen over 13K times within 2...2019-09-1735 minThe Wellness Business PodcastThe Wellness Business PodcastEP117: How to Easily Navigate the Changes on Instagram with Jasmine StarIn this episode, we are thrilled to welcome Jasmine Star, who is an amazing photographer, Instagram strategist and the founder of Social Curator, to share how you can easily navigate your way through the changes on Instagram.  If you’ve heard the news about ‘likes’ going away, have no fear. As you’ll hear in this episode, Jasmine explains how these changes are actually going to work in YOUR favor and how you can easily transition into these changes.  In this episode, you’ll get the scoop on:   How to set yourself apart on Inst...2019-09-1042 minThe Wellness Business PodcastThe Wellness Business PodcastEP116: How to Improve Email DeliverabilityEmail is the most effective way to market your business. The key reason we want you to build your email list is so you can connect and nurture your email subscribers whenever you want.  But what happens when you do all the work to build an email list and your emails aren’t being delivered to their inbox? No good, right? In this episode, we’re diving into how to increase email deliverability. Delivery plays a key role in the success and failure of your email marketing campaigns. After all, no matter how many people are o...2019-09-0335 minThe Wellness Business PodcastThe Wellness Business PodcastEP115: The 5 Step Blueprint to Identify Your Irresistible Coaching Program Topic with Amy PorterfieldWhen we first started our podcast, our main inspiration was Amy Porterfield and her podcast, Online Marketing Made Easy, so you can imagine how excited we are to bring her on to OUR podcast in this episode. Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love. In this episode, our guest expert, Amy Porterfield walks us through the 5 Step Blueprint to Identify Your Irresistible Coaching Program Topic: Strategy #1: Days of...2019-08-2735 minThe Wellness Business PodcastThe Wellness Business PodcastEP114: How to Use Facebook Ads to Turn Your Video Views into Warm Leads that Convert - with Zach SpucklerWe often hear from our listeners that their Facebook ads results are less than stellar. One of the reasons this is happening is because you are running ads to cold traffic. In this episode, we have Zach Spuckler, a Facebook ads expert and founder of Heart, Soul & Hustle, joining us to talk about using an efficient and cost-effective way to run Facebook ads by targeting a warm audience of people who have watched all or some of the videos on your Facebook page. Video views and look alike audiences are one of the best strategies...2019-08-2052 minThe Wellness Business PodcastThe Wellness Business PodcastEP113: Case Study: How Paola Earned Over $10,000 with her 30-Day Online Program – Part 2We are thrilled to welcome Paola back on this episode. We love sharing wins from within the wellness coaching community, so you’ll definitely want to tune in to this one to learn what Paola did to generate over $10,000 for her 30-day program during its very first launch!  In this episode, we are diving into the nitty gritty to learn exactly what Paola included in her program, plus what type of support she provided and how she ran her program from a tech standpoint.  After listening, you’ll know: How to manage your time in you...2019-08-1336 minThe Wellness Business PodcastThe Wellness Business PodcastEP112: Case Study: How Paola Earned Over $10,000 with her 30-Day Online Program – Part 1This episode is really special because we are sharing a case study of a nutritionist who launched a 30-day program that generated over $10,000 in the first launch! We’re chatting with Paola to find out exactly what she did to launch her program.  Not only are we giving the scoop on her marketing strategies, from free consultations to email list building, but we will also be diving into how she is able to balance her online program with her full-time job as a traveling clinical nutritionist!  In this episode, you’ll learn: A full breakd...2019-08-0638 minThe Wellness Business PodcastThe Wellness Business PodcastEP111: How to Avoid (or bounce back from) Burn OutWouldn’t you say that Health Coaches are some of the most thoughtful, compassionate, loving people on the planet? After all, Health Coaches exist to help others, which comes with a lot of self-sacrifice as well. In this episode, we’re revealing our strategies for avoiding (or bouncing back from) burnout. If you implement these strategies, you could avoid burnout altogether. And if you’re already feeling some burnout, these strategies will help you recover much more quickly.  After listening to this episode, you’ll know: 5 simple strategies that will help prevent or recove...2019-07-3038 minThe Wellness Business PodcastThe Wellness Business PodcastEP110: Setting Realistic Social Media ExpectationsSocial media is a fantastic marketing and client attraction tool, but there are still several health coaches that feel completely drained by it. Whether you’re using Facebook, Instagram, or LinkedIn, social media is definitely a tricky game but giving value and being patient is the key to social media success without the overwhelm. In this episode, we’re revealing 5 realistic expectations to set when it comes to social media. Whether you’ve felt overwhelmed by social media or as if your strategies and efforts aren’t leading to any results, you’ll want to take a listen to...2019-07-2322 minThe Wellness Business PodcastThe Wellness Business PodcastEP109: Secrets to Creating a Successful Online Coaching Program Part TwoIn our second episode of our two-part series, we are talking about pricing your online programs and options for how to deliver your program to your clients.  We’re diving into what you need to do before you launch your online coaching program for best results so you’re not stuck guessing what your clients really want. Plus, you’ll get our tips for correctly pricing your program and getting people to sign up (hint: it’s less about the dollar amount and more about people paying for a very specific solution) and our simple solution...2019-07-1620 minThe Wellness Business PodcastThe Wellness Business PodcastEP108: Secrets to Creating a Successful Online Coaching Program - Part 1Did you know that when you add online coaching to your practice, you are opening up a world of possibilities and the opportunity to dramatically increase your reach and earning potential? We know there are many health coaches who want to add a virtual element to their practice by offering online coaching, but they aren’t sure where to start. It takes a bit of time and planning to launch an online coaching program, but once you have everything in place, you can run it over and over again. In Part 1 of this two-part series (there’s just...2019-07-0926 minThe Wellness Business PodcastThe Wellness Business PodcastEP107: Ask Us AnythingWe are back with another Ask Us Anything episode, where we are answering some of the top questions about running a wellness business. We often get questions that are just so good we can’t help but share the answers with you!! Today we’re discussing the importance of having a website and blog, why you should have an email list, how to repurpose your content, and time management. After listening to this episode, you’ll come away knowing: Whether you need a website and/or a blog Why you should build an email list e...2019-07-0240 minThe Wellness Business PodcastThe Wellness Business PodcastEP106: The Importance of Getting Your Brand Message Right on Your WebsiteIf you’re experiencing a lack of clients, you may be surprised to know that your website is likely contributing to you not getting new clients. In this episode, we’re covering the importance of getting your brand specific message right on your website. First impressions are important, so having a consistent and specific brand message across your entire website is crucial. If your brand messaging isn’t right on your website, your visitors won’t convert to paying clients. In fact, recent studies have found that a person will make up their mind about staying...2019-06-2526 minThe Wellness Business PodcastThe Wellness Business PodcastEP105: 4 Ways to Promote and Fill Your Next ChallengeIn this episode, we discuss different strategies that you can (and should!) use when promoting your next challenge. Free challenges are a great and fun way to get clients, build rapport, and position yourself as a trusted expert! So, how can you fill your challenge with ideal client participants? Having a good strategy to promote your challenge is key. That’s why we dialed in on the 4 most essential ways to promote your next challenge! When you go all in on these 4 strategies, you’ll see more people signing up for your challenge, and that means the pote...2019-06-1828 minThe Wellness Business PodcastThe Wellness Business PodcastStella's Client Attraction Breakthrough After Live Coaching with K and KWe have a fun episode today because it’s a replay of a hot seat coaching session we did with one of our Wellness Business Insider’s Club members a few weeks ago. Stella was in the host seat and she was trying to troubleshoot a couple of things including: Why her email list was not growing, despite her efforts Why more people weren’t signing up to work with her We helped her figure out the missing link and gave her simple action steps that will make a huge difference. We also gave her ideas...2019-06-1740 minThe Wellness Business PodcastThe Wellness Business PodcastEP104: How to Systematize Client AttractionIn today’s episode, we’re diving into how to systemize your client attraction with a strategy that is simple and will save you time! You don’t need to create hundreds of resources because the MOST important thing is to create resources that identify and solve your clients’ problems. That’s why we’re sharing how to identify your ideal clients’ problems, how to write the perfect client attraction message, and then finally tying it all together to create resources that your clients ACTUALLY need and want by identifying 5 essential criteria. If you already have a client...2019-06-1129 minThe Wellness Business PodcastThe Wellness Business PodcastEP103: The key to Achieve More with Less Stress and Fewer DistractionsIf you feel like you’re staying busy, but at the end of the day, you aren’t sure what you actually accomplished, you are going to love our conversation today. We’re pulling back the curtain to share some of our own struggles with this, and we share what we’re doing to turn it around. Most of us are dealing with more distractions now than ever, including social media, and these distractions are derailing our day and our productivity. Kathleen shares how she was feeling stressed, and what she is doing now that is simpl...2019-06-0444 minThe Wellness Business PodcastThe Wellness Business PodcastEP102: How to Build Your Personal Brand as a Health CoachWould it surprise you to hear that you don’t have to better than your competition to build a mega-successful brand? Many of us think we can’t compete with others if we don’t have as much experience, as many followers or as many subscribers, but nothing could be further from the truth. What a relief, right?   In this episode, our guest expert, Chris Ducker, explains why being different is better than being better! In today’s online world, it’s easier than ever before to get in front of your ideal clients to showcase your personality...2019-05-2839 minThe Wellness Business PodcastThe Wellness Business PodcastEP101: An Inside look at our Membership Hot Seat Coaching SessionIn today’s episode, we’re sharing a replay of a hot seat coaching session we did for our Wellness Business Insiders Club members. The questions and topics that were covered were so beneficial, that we decided to share it here on the podcast. The hot seat coaching covered a wide variety of topics and questions such as: How do you lead people to your paid programs at the end of a free challenge? How to troubleshoot lack of response for people signing up for your discovery calls How many Facebook groups should I have and when...2019-05-211h 09The Wellness Business PodcastThe Wellness Business PodcastEP100: 100th Episode Celebration and GiveawayThis is a special episode because we’re celebrating the big 100!!!! Thank you for being with us on this journey for the past couple of years. We thought it would be fun to bring on a few of our past guests to answer the question we posed to them which is: "What is your top suggestion or recommendation for coaches that are just starting out or who are struggling in their business?" Each of these coaches has a unique perspective on what has helped them grow their business, and we know you’ll be inspired by e...2019-05-1446 minThe Wellness Business PodcastThe Wellness Business PodcastEP99: Social Media Marketing World Conference Recap & TakeawaysIn today’s episode, we’re recapping what we learned at the Social Media Marketing World conference in San Diego. We’re letting you in on what’s happening in the world of social media right now and how you can (and should) pivot to take advantage of the changes. What was working on social media 1-2 years ago is no longer working, and when you know what is working right now, you can implement the strategies that will help you stand out and allow you to attract your tribe. Organic reach isn’t dead, but you need to kn...2019-05-0736 minThe Wellness Business PodcastThe Wellness Business PodcastEP98: How to Use a Facebook Pop-Up Group in Your Next PromotionToday, we’re sharing a different way to incorporate Facebook groups into your business. This strategy uses a pop-up group which is a temporary group you use for a set amount of time (usually before and during a challenge and/or launch) then it closes down on a pre-determined date.  This is different from than having a group you continue to build and keep open indefinitely. We’re going to share how this can work for you, and we’re giving you an inside look at how we used this strategy with a recent promotion of our own for...2019-04-3031 minThe Wellness Business PodcastThe Wellness Business PodcastEP96: Wellness Business Podcast: How Shannon Enrolled 15 Clients in 45 DaysWe are incredibly excited to speak with and be inspired by Shannon Hansen, a holistic wellness practitioner who recently enrolled 15 clients in her program in only 45 days. Listen as Shannon tells us the story of how exactly she made it happen!  In this episode, we talk about: The simple steps and aha moments that led to kicking off her business How Shannon used speaking at conferences as a way to share her message Being clear on who her ideal client is, and how to find them Structuring her program in a way that will help her c...2019-04-1643 minThe Wellness Business PodcastThe Wellness Business PodcastEP95: Ask Us AnythingWelcome to another Ask Us Anything episode! Our podcast usually focuses on one major idea each episode, so we love having the opportunity to cover a range of different topics and answer the questions most important to you. Also, we know if one person has a question, someone out there has the same issue! Today we’re discussing what to do when you’re showing up on social media but still not getting clients, how to stand out on social media, what kind of content new business owners should offer, and how to create topics that grab atte...2019-04-0935 minThe Wellness Business PodcastThe Wellness Business PodcastEP94: 3 Types of Nurturing Content You Should Create that are Proven to Warm Up Email SubscribersToday’s episode focuses on content and is another valuable piece of our 5 Day Live Training series. Without great content, your email subscribers will begin to unsubscribe and your business will suffer. We know many of you struggle with creating new and nurturing content and often forget it’s extremely beneficial to repurpose your content. So, we dedicated all of Day 4 to making content as simple for you as possible!   In this episode, we talk about… 3 common struggles with content creation The difference in marketing to complete strangers versus a warm audience 3 types of new and nurturi...2019-04-021h 11The Wellness Business PodcastThe Wellness Business PodcastEP93: 3 Simple Strategies to Name Your Free Offer That Results In More SubscribersIf you want to get more people signing up for your free offers, it’s critical to come up with a compelling title that will grab the attention of your ideal client. The title is often the only thing that helps people decide if it’s right for them or not. The title should take as much (or more) consideration as the actual content of the freebie. You could have the most amazing resource, but if the title doesn’t resonate with your audience, you’re going to have a very difficult time growing your email list. But no w...2019-03-261h 11The Wellness Business PodcastThe Wellness Business PodcastEP92: Creating “Must Have” Lead Magnets That Convert with Lori KennedyWelcome back for another episode of the Wellness Business Podcast! We get so many questions about freebies, giveaways, free offers—whatever you want to call them—and how to create an offer that people want AND also grows your email list. Today, we are so excited to have Lori Kennedy return to the show as she shares how a strong lead magnet can provide value to you and your client and give your free offer the boost it needs!         In this episode, we talk about… What a lead magnet is and why your audience needs one Why lead magn...2019-03-1935 minThe Wellness Business PodcastThe Wellness Business PodcastEP91:11 Ways to Book Discovery CallsOne of the biggest keys to your success as a wellness business owner is the ability to book discovery calls. However, we understand booking discovery calls is also a key struggle because the calls can feel awkward and too sales-y. We want you to feel as comfortable as possible as you invite clients to these very important calls, so we created a checklist to make the process of discovery calls easier!   In this episode, we talk about… Why it’s common to feel resistance to making discovery calls   How practicing discovery conversations can help build your confid...2019-03-121h 10The Wellness Business PodcastThe Wellness Business PodcastEP90: 5 Ways to Troubleshoot Lack of Engagement in Your Facebook GroupMany of you have created Facebook groups but struggle with getting group members to actually post, ask questions, or engage with each other. We’ve been running Facebook groups focused on wellness businesses for several years and want to share our experience to help you build your Facebook group community and increase engagement! In this episode, we talk about… The difference between a Facebook group and a Facebook page The importance of being selective of who may join your group 5 Tips to help build your Facebook group community The value of your Facebook group analytics The bene...2019-03-0535 minThe Wellness Business PodcastThe Wellness Business PodcastEP89: Insider Secrets for Getting Booked as a Podcast GuestMost listeners understand the value of podcasts, but few recognize the value of actually being ON a podcast. Today, we discuss why getting interviewed on a podcast is a great way to grow your business. We provide tips on how to contact hosts as well as what to include and what to avoid in your interview pitch. We also share 5 easy steps to help you get as many interviews as possible!    In this episode, we talk about… The valuable benefits of being on a podcast 5 Steps to help you get booked on a podcast What to incl...2019-02-2637 minThe Wellness Business PodcastThe Wellness Business PodcastEP88: How to Use Bonuses to Boost Programs Sales - Part 2This episode is Part 2 of our two-part, high-value series so be sure to go back and listen to Episode 87! For Part 2, we’re breaking down which bonuses are right for your program and how to strategically package and position your offer for the greatest number of sales. Just like Part 1, we highly recommend listening to this whole episode once and then listen a second time to take notes and start planning how to use these strategies for your program. Also, don’t forget to click and download the amazing resource we’ve created to help you determine your bonus packag...2019-02-1936 minThe Wellness Business PodcastThe Wellness Business PodcastEP87: How to Use Bonuses to Boost Programs Sales - Part 1This episode is Part 1 of a two-part, high-value series that we know will benefit so many listeners! You should always be adding bonuses to your sales campaign, so Part 1 focuses on what program bonuses are, why they are a key component to selling more programs, and how to avoid common mistakes people make when adding bonuses to their offer. We encourage you to listen to this episode all the way through and then listen again so you can take notes and brainstorm on how to implement a more robust bonus plan into your next promotion. And as a “bonus” for...2019-02-1227 minThe Wellness Business PodcastThe Wellness Business PodcastEP86: List-Building Troubleshooting: Why More People Aren't Signing Up for Your Free OfferIf you’ve ever tried to build an email list for your program by using a free offer and were disappointed with results, this episode is for you! Your email list is crucial—email marketing is alive and well and still the number one driver of revenue for many successful businesses. We understand the value of having more subscribers, so today we are addressing 5 commonly asked questions with 5 easy recommendations to help boost your email list building efforts. We want to help you transform your current strategy into a lead generating machine! In this episode, we talk abou...2019-02-0546 minThe Wellness Business PodcastThe Wellness Business PodcastEP81: A New Year Message from Karen and KathleenHappy New Year! Welcome to 2019! A new year brings new possibilities, and as a business owner, you have so much of your destiny in your own hands. You have the power to decide how you will take advantage of the opportunities each day brings. To ring in the New Year, Karen and Kathleen have an open conversation and discuss 5 Year in Review questions and 5 Year Ahead questions. Here  are the  questions we  answered on this  episode. Now it’s your  turn. Year  in Review: What  was one  of my favorite  accomplishments in  2018? What are 3 adjectives t...2019-01-0150 minThe Wellness Business PodcastThe Wellness Business PodcastEP79: Case Study: How Heather Uses Workshops to Fill Her ProgramsOur topic today will give you some great ideas for the new year on how to get in front of people and get clients! Today’s episode is all about workshops. Workshops are how Karen grew her own health coaching business back in 2011. For a straight year, Kathleen hosted workshops once a month, and during that time, she grew her email list from zero to 2,000 ideal client subscribers. It was an intentional strategy that required consistency and it worked really well.   Our guest today has taken the workshop strategy to an entirely new level. Heather Woodruff is a c...2018-12-1852 minThe Wellness Business PodcastThe Wellness Business PodcastEP78: Ask Us Anything with Karen and KathleenWe’re back with another episode of Ask Us Anything! We’re going to take the questions you submitted and give you both of our perspectives on the answers. We love these episodes because we love hearing from you, and it’s also fun for us to help with specific questions where you might be feeling stuck. Today, we’re going to cover how to reach beyond your friends and family to get clients, what to post on your Facebook page versus your Facebook group, and how to create the perfect free offer that provides enough value but also...2018-12-1139 minThe Wellness Business PodcastThe Wellness Business PodcastEP77: Starting a Wellness Business Brand From ScratchFor this episode, Karen and Kathleen welcome back one of their favorite business mentors, Ryan Lee. He is the author of The Millionaire Workout, Passion to Profits, was featured on the front page of The Wall Street Journal, and has been called “the world’s #1 lifestyle entrepreneur” by Entrepreneur. Ryan understands what it means to build your business from scratch and shares a behind-the-scenes look for those interested in starting a brand-new business. He defines what a brand entails and discusses how to know whether to establish a personal brand or a company brand first. Ryan also explai...2018-12-0449 minThe Wellness Business PodcastThe Wellness Business PodcastEP63: Ask Us Anything with Karen and KathleenKaren and Kathleen are back with another “Ask Us Anything” episode! This week they discuss a wide variety of topics including finding interviewees, getting in tune with your ideal client, growing your social media presence, and so much more. If a previous episode has ever left you hungry for more knowledge you’ll definitely want to tune in and take some notes! In this episode we talk about… Choosing who to interview and what kind of questions to ask Getting over the intimidation of starting a social media presence as a coach Figuring out what type of chall...2018-08-281h 01The Wellness Business PodcastThe Wellness Business PodcastEP44: Ask Us Anything - Karen and Kathleen Answer Your QuestionsIn this “Ask Us Anything” episode, Karen and Kathleen tackle a multitude of topics from questions submitted by you, our audience! From the basics of marketing to creating sales funnels, we go through quite a bit. We hope some of these topics will resonate with you and possibly answer something that’s been troubling you for a while. There’s a lot covered in this episode so buckle in!  In this episode we talk about…  The steps to take to start marketing your business Online vs Offline marketing Creating blog posts and Facebook Live content Creating a sales funn...2018-04-171h 05The Wellness Business PodcastThe Wellness Business PodcastEP33: Increase Engagement & Brand Awareness Using InstaStoriesOn this encore episode, Karen and Kathleen hang out with Kellie Malone of Kellie Lynn Media, a digital creative advisor social media management, and content development strategist who helps entrepreneurs manage their digital footprint. Kellie shares her best tips and tricks for using Insta-stories, strategies for using the built in tools and filters, using Hashtags in Insta-stories, and other very valuable tips! In this episode we talk about…  How many stories to post each week How to use boomerangs and other built in filters Using Highlights to save important stories to your profile How...2018-01-3033 minThe Wellness Business PodcastThe Wellness Business PodcastEP32: Instagram 101 for Health CoachesOn this episode, Karen and Kathleen hang out with Kellie Malone of Kellie Lynn Media, a digital creative advisor social media management, and content development strategist who helps entrepreneurs manage their digital footprint. Instagram has 800 million users and can help you find and attract the right customer. Kellie shares How to get clients from Instagram, What the best Instagram account to start (Business vs Personal), How to let people know there’s a person behind the profile, and a ton more great advice!  In this episode we talk about…  Why hashtags are important for at...2018-01-2346 minThe Wellness Business PodcastThe Wellness Business PodcastEP23: Ask Us Anything - Karen and Kathleen Answer Your QuestionsOn this episode, Karen and Kathleen have another Ask Us Anything! The Wellness Business Podcast has received lots of great feedback and questions from listeners, but those questions don’t always require a full podcast episode to answer. So today Karen and Kathleen are back to address some of the most pressing listeners questions AND give you a shout out in the process! Question # 1 If I already have my own private Facebook group, does it make more sense to run a free challenge in my current free group, or set up a separate group for it...2017-11-2157 minThe Wellness Business PodcastThe Wellness Business PodcastEP16: Ask Us Anything - Karen and Kathleen Answer Your QuestionsOn this episode, Karen and Kathleen have their very first Ask Us Anything! The Wellness Business Podcast has received lots of great feedback and questions from listeners, but those questions don’t always require a full podcast to answer. So today, Karen and Kathleen are here to give you a shout out AND answer your burning questions during their Ask Us Anything. Question #1: I have questions regarding blogs and email content. Can you build a business without a blog? Personally, I am not a fan of blogs. I don’t have the time to read them. And find...2017-10-0354 min