Shows
Esthetician Podcast; Business tips for Beauty professionals091: Stop Chasing Instagram: Use a Local Podcast to Fill Your Esthetician BooksSend us a textWe share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule, local partnerships, and zip-code audio ads to turn listeners into bookings.• why podcasting builds authority faster than social posts• naming a show with city and niche for podcast SEO• using partner interviews to expand local reach• running targeted Spotify audio ads by zip code• two-thirds content rule for expert positioning• crafting sim...
2025-10-2935 minEsthetician Podcast; Business tips for Beauty professionals084: Add Facials, Keep Your Niche: Skin-Recovery Strategy for Waxing EstheticiansSend us a textEver find yourself torn between mastering your specialty and expanding your service menu? You're not alone. This captivating coaching session with Tara from Wicked Beauty Studio reveals the exact growth strategy that transformed her business from a basement operation to a thriving storefront.When Terra sought advice about adding facials to her successful waxing studio, she discovered something profound: the clearest message wins in business. Her dilemma resonates with so many beauty professionals—the desire to grow without diluting what's already working. Through tactical guidance, we uncover how strategic service addition ca...
2025-09-1034 minEsthetician Podcast; Business tips for Beauty professionals081: What I’d Do Differently if I Started My Esthetician Business TodaySend us a textRemember when Instagram was the golden ticket to building an esthetician business? Those days are gone. The digital landscape has shifted dramatically, and what worked a decade ago is now drowning in a sea of oversaturation.Did you know the average person scrolls past 95% of social content without truly engaging? Or that businesses are posting eight times more content than just three years ago? As someone who built and sold a successful esthetics practice, then struggled to replicate that Instagram success with my coaching business, I've learned some hard truths about...
2025-08-1327 minEsthetician Podcast; Business tips for Beauty professionals080: How Estheticians Can Sell More Retail Without Feeling Pushy (Hint: It’s Not About the Product)Send us a textRetail expert Susanna Dellinger shares powerful strategies for estheticians to build community and boost product sales through authentic storytelling and meaningful client connections.• Susanna Dellinger, CEO of Bright Beauty Collective, brings 24+ years of retail beauty expertise • The secret to selling retail is storytelling – connecting product stories with client needs• Know your client community deeply before selecting products for your shelves• Create pop-up events outside your studio where your ideal clients already gather• Host VIP nights and social shopping experiences to make retail fun and engaging• Learn and share your...
2025-08-0629 minEsthetician Podcast; Business tips for Beauty professionals079: “Too Busy” Is Killing Your Beauty Business: How Estheticians Can Reclaim Time & ProfitSend us a textAre you constantly saying "I'm too busy" but not seeing the results you want in your aesthetic business? This powerful mindset shift could be the game-changer you need.The busy trap keeps many estheticians stuck in survival mode, wearing every hat from service provider to social media manager to bookkeeper while still balancing family responsibilities. This constant state of overwhelm creates an illusion of productivity while actually preventing strategic growth. As Keri Jo reveals through her coaching experience, claiming we're "too busy" often masks deeper issues: avoiding difficult decisions, focusing on...
2025-07-3020 minEsthetician Podcast; Business tips for Beauty professionals078: Stop Wasting Free Services: Use Google Reviews to Build Your Esthetician BusinessSend us a textEver wonder why your model treatments aren't filling your appointment book? It might be because you're focusing on the wrong return. While most estheticians chase fleeting Instagram mentions that vanish in 24 hours, the real gold lies in Google reviews—your permanent, trust-building, client-converting asset that works tirelessly while you sleep.Google reviews serve as your 24/7 marketing billboard. When your dream clients—those skincare-loving women in their 30s and 40s with disposable income—hear about your services, they don't immediately book. Instead, they Google you first, scanning your stars and reading what others...
2025-07-2317 minEsthetician Podcast; Business tips for Beauty professionals077: How Anianne Owens Grew Her Beauty Brand by Ditching the Rules and Owning Her AestheticSend us a textWhat happens when you embrace your true self in business? Ani Owens' remarkable journey from 4,000 to 40,000 Instagram followers in just a few years provides a masterclass in authentic branding and social media growth.Forget what you've heard about Instagram's algorithm working against you. Ani pulls back the curtain on what actually drives social media success: consistency, authenticity, and embracing what makes you unique. Setting up multiple tripods while working with clients, she's built a content library that ensures she never misses posting - for hundreds of days straight. The key revelation...
2025-07-1643 minEsthetician Podcast; Business tips for Beauty professionals076: From Solo to CEO: How This Esthetician Hired Her First Team Without Losing ControlSend us a textKrystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer service that made her business thrive.• Building a successful solo practice by genuinely caring about clients and keeping detailed notes about their lives• Avoiding using your own name for your business to make it easier to scale with other providers• Investing in coaching to navigate the hiring process and overcome fear of making mistak...
2025-07-0932 minEsthetician Podcast; Business tips for Beauty professionals075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It LooksSend us a textKari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy.• Emily shares her journey from elementary teacher to coach, facilitator, and speaker helping women build intentional lives that feel good• Many successful women have "checked all the boxes" but still feel burnout and frustration despite outward success• The most successful women spend 80% of time on themselves, 20% on their business - completely contrary to hustle culture• Money is...
2025-07-0234 minEsthetician Podcast; Business tips for Beauty professionals074: How to Hire the Right Esthetician Without Wasting Time, Money, or Your SanitySend us a textHiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost them an average of $14,000 per bad hire.Think about that number for a moment. At 30% of the average esthetician's annual salary, bad hires create a financial black hole that many small businesses can't recover from—especially when you realize you won't see a return on any employee investment for at least six months. The trad...
2025-06-2523 minEsthetician Podcast; Business tips for Beauty professionals073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for EstheticiansSend us a textEmily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.• Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% later)• Exploring unique retail options beyond traditional skincare products• Using storytelling techniques to create natural, non-pushy sales opportunities• Creating visual displays that help clients see themselves using products• Building displays as lifestyle vignettes rather than by product category• Starting small with just $100-200 investment i...
2025-06-1833 minEsthetician Podcast; Business tips for Beauty professionals072: From Burnout to CEO: How This Esthetician Built a Million-Dollar Team Without the Treatment RoomSend us a textWhat happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level.In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to share her remarkable journey from burnt-out service provider to thriving business owner. The raw emotion in this episode reveals just how profound this transition has been - not just for Jacqueline's business but for her entire life."Looking back at that video, I was like, oh my God, I can't believe I looked like...
2025-06-1146 minEsthetician Podcast; Business tips for Beauty professionals071: Did You Hit Your Goals or Drop the Ball? Mid-Year Check-In for EstheticiansSend us a textDo you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transform your business when you learn to listen.Dropping the perfect facade and embracing authenticity becomes the unexpected theme as Kari reveals her most successful podcast episodes were the ones where she simply showed up as herself – unscripted, unfiltered, and speaking her own language rather than trying to sound like...
2025-06-0430 minEsthetician Podcast; Business tips for Beauty professionals070: Want to Add Laser to Your Spa? What Every Esthetician Must Know FirstSend us a textRobert from Texas Laser Institute shares his journey from lawyer to laser business owner and provides practical guidance on adding lasers to esthetician practices. He breaks down the science behind laser hair removal, how to choose the right equipment, and the important balance between safety and effectiveness that every esthetician must master.• Texas Laser Institute is a state-approved career school training professionals in laser and medical aesthetics• Robert built a successful med spa business by cutting market prices while maintaining quality results• Laser hair removal works through selective photothermolysis, target...
2025-05-2838 minEsthetician Podcast; Business tips for Beauty professionals069: Stop Drop-Shipping: How Estheticians Can Sell More Retail Without Extra ClientsSend us a textAre you an esthetician who believes you need more space to sell retail effectively? It's time to confront that limiting belief head-on. Four walls is all you need to transform your business through strategic retail sales.Throughout my career coaching estheticians nationwide, I've discovered that retail consistently represents the biggest blind spot for most practitioners. Many of my clients are fully booked with loyal customers who trust their expertise, yet they barely sell any products. The excuses range from "I don't have enough space" to subtle indications they don't fully believe...
2025-05-2112 minEsthetician Podcast; Business tips for Beauty professionals068: How to Shift Estheticians from Hourly to Commission Without Losing Your Team or Your MindSend us a textReady to transform your spa's pay structure but afraid of the fallout? You're not alone. Many spa owners find themselves trapped between financial necessity and fear of employee backlash when considering the switch from hourly to commission-based compensation.This episode tackles this challenge head-on with a powerful reframe: "Hourly is capped. Commission is scalable." When properly presented, commission isn't a punishment but an opportunity for growth—both for your business and your team members. The fear that employees will interpret this change as abandonment is addressed with practical communication strategies that po...
2025-05-1412 minEsthetician Podcast; Business tips for Beauty professionals067: From Solo Esthetician to Sales Rep: How to Grow Beyond the Treatment Room with Kelly from DermalogicaSend us a textSkincare industry veteran Kelly shares her 16-year journey from esthetician to sales representative at Dermalogica, revealing what the job really entails and how spa owners can maximize these valuable relationships.• Sales rep careers require passion, industry knowledge, and planning abilities• No two days are the same when managing territories across multiple states• Sales reps aim to support business owners, not just take product orders• Schedule regular meetings with your rep and don't wait to ask important questions• Keep retail products in stock rather than dropshipping for best client exp...
2025-05-0733 minEsthetician Podcast; Business tips for Beauty professionals066: The Unspoken Truth About Selling Your Esthetician Empire for Maximum ProfitSend us a textEver lay awake at night fantasizing about selling your esthetician business and walking away for good? That freedom might be further away than you think. In this eye-opening episode, Kari Jo Patterson delivers the unvarnished truth about selling an esthetician business - something she learned firsthand when selling her own company. Through two compelling real-world examples, she illustrates why most beauty businesses have almost no market value despite generating substantial income. The harsh reality? When you ARE the business, there's nothing concrete for buyers to purchase or banks to finance.
2025-05-0216 minEsthetician Podcast; Business tips for Beauty professionals065: From Good to Unforgettable: Transforming Your Esthetics BusinessSend us a textWhat separates a good esthetician from one who commands premium prices and has clients raving about their business? The answer lies not in the technical skills, but in crafting an unforgettable client journey from the first point of contact through long-term relationship building.I'll never forget the moment that transformed my already successful esthetics business into something extraordinary. After bringing luxury hair extensions into my practice, I witnessed firsthand how a meticulously designed customer experience could justify premium pricing of $1,700-$3,000 per service. The revelation was immediate: if I applied this...
2025-04-2521 minEsthetician Podcast; Business tips for Beauty professionals064: Trademarks, Contracts & Client Protections for Estheticians with Alyssa MalchiodiSend us a textYou can find Alyssa Malchiodi Founder, Legal Doer ®️ https://www.instagram.com/legaldoer/To learn more about Kari Jo visit: https://www.karijopatterson.com Want to do a live Business Breakthrough Audit on the podcast with me? Apply here - https://forms.gle/hMF2MYTUsUMyAW477Ready to Invest in yourself and your business? Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation- Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo...
2025-04-2335 minEsthetician Podcast; Business tips for Beauty professionals063: The Legal Pitfalls of 1099 vs. W-2 in EstheticsSend us a textThe costly classification mistake that could destroy your esthetics business and land you in serious legal trouble. As a spa owner who scaled to a 4,000-square-foot facility while others in my town struggled, I've learned the hard truth about 1099 contractors versus W-2 employees – and it might shock you.Most estheticians hire 1099 contractors because they fear payroll taxes and paperwork. What they don't realize is this decision could trigger what I call the "hella trifecta" – simultaneous investigations from the IRS, Department of Labor, and State Unemployment Department. This isn't just about paperwork; it's...
2025-04-1810 minEsthetician Podcast; Business tips for Beauty professionals062: Finding Your Perfect Niche: The Game-Changer for EstheticiansSend us a textHave you been spinning your wheels trying to attract new clients while your marketing falls flat? The solution might be simpler than you think - you're trying to speak to everyone when you should be focusing on someone specific.In this eye-opening episode, I share the advice that completely transformed my business: "You can only be known for one thing." This powerful insight forced me to get crystal clear on what makes me unique, and it can do the same for your esthetician practice. When I stopped calling myself a generic "...
2025-04-1117 minEsthetician Podcast; Business tips for Beauty professionals061: Laser Licensing, Leadership: How to Grow a Profitable Medspa with Marti HutchinsonSend us a textMarti, Medspa Mentorwww.instagram.com/marti_medspamentorhttps://msha.ke/aestheticsacademy.comTo learn more about Kari Jo visit: https://www.karijopatterson.com Want to do a live Business Breakthrough Audit on the podcast with me? Apply here - https://forms.gle/hMF2MYTUsUMyAW477Ready to Invest in yourself and your business? Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation- Connect with me on your fav social platform: Instagram: https...
2025-04-0930 minEsthetician Podcast; Business tips for Beauty professionals060: Bank Account Boundaries: The Lifesaver Your Spa Business Didn't Know It NeededSend us a textFinancial confusion might be the silent killer of your esthetician business. When you mix personal and business finances in a single account, you're not just creating a bookkeeping headache—you're putting everything you've built at risk.Drawing from real legal horror stories shared by her attorney brother-in-law, Kari Jo Patterson reveals how courts can "pierce the corporate veil" when business owners intermix finances, potentially exposing your personal assets to business liabilities. One business owner lost half his property simply because he occasionally used his business account for personal expenses. This vulnerability ex...
2025-04-0412 minEsthetician Podcast; Business tips for Beauty professionals059: Wax Smarter, Not Harder Profit Tips from Stephanie LaynesSend us a textTo learn more about Kari Jo visit: https://www.karijopatterson.com Want to do a live Business Breakthrough Audit on the podcast with me? Apply here - https://forms.gle/hMF2MYTUsUMyAW477Ready to Invest in yourself and your business? Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation- Connect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach Threads: https://www.threads.net...
2025-04-0259 min