Shows
Esthetician Podcast; Business tips for Beauty professionals078: Stop Wasting Free Services: Use Google Reviews to Build Your Esthetician BusinessSend us a textEver wonder why your model treatments aren't filling your appointment book? It might be because you're focusing on the wrong return. While most estheticians chase fleeting Instagram mentions that vanish in 24 hours, the real gold lies in Google reviews—your permanent, trust-building, client-converting asset that works tirelessly while you sleep.Google reviews serve as your 24/7 marketing billboard. When your dream clients—those skincare-loving women in their 30s and 40s with disposable income—hear about your services, they don't immediately book. Instead, they Google you first, scanning your stars and reading what others...2025-07-2317 minEsthetician Podcast; Business tips for Beauty professionals077: How Anianne Owens Grew Her Beauty Brand by Ditching the Rules and Owning Her AestheticSend us a textWhat happens when you embrace your true self in business? Ani Owens' remarkable journey from 4,000 to 40,000 Instagram followers in just a few years provides a masterclass in authentic branding and social media growth.Forget what you've heard about Instagram's algorithm working against you. Ani pulls back the curtain on what actually drives social media success: consistency, authenticity, and embracing what makes you unique. Setting up multiple tripods while working with clients, she's built a content library that ensures she never misses posting - for hundreds of days straight. The key revelation...2025-07-1643 minEsthetician Podcast; Business tips for Beauty professionals076: From Solo to CEO: How This Esthetician Hired Her First Team Without Losing ControlSend us a textKrystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer service that made her business thrive.• Building a successful solo practice by genuinely caring about clients and keeping detailed notes about their lives• Avoiding using your own name for your business to make it easier to scale with other providers• Investing in coaching to navigate the hiring process and overcome fear of making mistak...2025-07-0932 minEsthetician Podcast; Business tips for Beauty professionals075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It LooksSend us a textKari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy.• Emily shares her journey from elementary teacher to coach, facilitator, and speaker helping women build intentional lives that feel good• Many successful women have "checked all the boxes" but still feel burnout and frustration despite outward success• The most successful women spend 80% of time on themselves, 20% on their business - completely contrary to hustle culture• Money is...2025-07-0234 minEsthetician Podcast; Business tips for Beauty professionals074: How to Hire the Right Esthetician Without Wasting Time, Money, or Your SanitySend us a textHiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost them an average of $14,000 per bad hire.Think about that number for a moment. At 30% of the average esthetician's annual salary, bad hires create a financial black hole that many small businesses can't recover from—especially when you realize you won't see a return on any employee investment for at least six months. The trad...2025-06-2523 minEsthetician Podcast; Business tips for Beauty professionals073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for EstheticiansSend us a textEmily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.• Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% later)• Exploring unique retail options beyond traditional skincare products• Using storytelling techniques to create natural, non-pushy sales opportunities• Creating visual displays that help clients see themselves using products• Building displays as lifestyle vignettes rather than by product category• Starting small with just $100-200 investment i...2025-06-1833 minEsthetician Podcast; Business tips for Beauty professionals072: From Burnout to CEO: How This Esthetician Built a Million-Dollar Team Without the Treatment RoomSend us a textWhat happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level.In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to share her remarkable journey from burnt-out service provider to thriving business owner. The raw emotion in this episode reveals just how profound this transition has been - not just for Jacqueline's business but for her entire life."Looking back at that video, I was like, oh my God, I can't believe I looked like...2025-06-1146 minEsthetician Podcast; Business tips for Beauty professionals071: Did You Hit Your Goals or Drop the Ball? Mid-Year Check-In for EstheticiansSend us a textDo you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transform your business when you learn to listen.Dropping the perfect facade and embracing authenticity becomes the unexpected theme as Kari reveals her most successful podcast episodes were the ones where she simply showed up as herself – unscripted, unfiltered, and speaking her own language rather than trying to sound like...2025-06-0430 min