Shows
Counsel Cast[Counsel Cast Chambers] Monetization Strategies for Legal PodcastersIn this episode, we’re joined by Simona Costantini to dive deep into the various ways to monetize your podcast, starting with traditional sponsorships. Discussing common challenges and industry standards, we explore effective sponsorship strategies based on your podcast's niche and target audience. Additionally, we cover alternative revenue streams such as self-sponsorship through promoting your own products or services, utilizing donation platforms like 'Buy Me A Coffee,' and creating Patreon-based exclusive content. Lastly, we touch on the benefits of affiliate marketing and the importance of offering valuable freebies to grow your listener base and capture traffic.2025-08-1213 min
Counsel CastWhy Budget Branding Is Killing Your Law Firm’s Growth with Jed MorleyIn this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients. We delve into the importance of targeted messaging, understanding your ideal client, and adaptive marketing strategies. Practical examples, such as a DUI law firm's approach and an advisory accounting firm's rebranding, illustrate these points. We also emphasize the need for iterative messaging, testing, and refining processes to scale effectively....2025-08-0539 min
Counsel Cast[Counsel Cast Chambers] Is a DIY Website Right for your Law Firm?In this episode of Counsel Cast Chambers, we delve into the pros and cons of building your own law firm website with insights from legal tech pioneer Jack Newton. The discussion explores common pitfalls law firms encounter when handling web design solo, such as performance, security, content strategy, and client experience. Jack provides guidance on whether a DIY approach is pragmatic or counterproductive, particularly weighing cost-savings against effective results. He emphasizes the importance of a modern, user-friendly website as legal demand increasingly starts with a Google search. Drawing on data from the Legal...2025-07-2908 min
Counsel CastThe Secret to Getting Consistent Legal Leads Through Branding with Jorge OlsonIn this episode, Jorge Olson, an experienced marketer and author of several books including 'Wholesale MBA Marketing Karma' and 'Build Your Beverage Empire,' shares his extensive knowledge on branding, especially for law firms. He emphasizes the importance of personal branding over company branding, explaining how executives should brand themselves to build trust and recognition. The discussion delves into the evolution of branding, starting from ancient symbols to modern AI-driven marketing strategies. Jorge highlights the benefits of creating custom GPTs (Generative Pre-trained Transformers) for efficient and personalized branding and marketing tasks. The conversation also touches on the...2025-07-2254 min
Counsel Cast[Counsel Cast Chambers] Where do you start with SEO?In this episode of Counsel Cast Chambers, we’re joined by Pete Everitt to talk about the complex world of SEO, dispelling common myths and shedding light on its realities. We discuss the historical poor reputation of SEO practices and emphasize the importance of playing by Google's rules, given its dominance in the search engine market. The conversation highlights the 512 variables in Google's SEO algorithm and the challenges posed by updates, often released around New Year's Day. The focus shifts to how SEO efforts contribute to Google's revenue through its advertising model and the need fo...2025-07-1510 min
Counsel CastHow AI Search Is Reshaping Law Firm SEO — and What To Do About It with Michael BuckbeeIn this episode, Michael Buckbee, co-founder of Knowatoa, discusses how AI search is reshaping the landscape of SEO for law firms. The conversation delves into the basics of AI search, particularly focusing on Google's AI overviews, and the impact on search queries and SEO strategies. Michael explains the importance of understanding AI, chat, and traditional search volumes and offers practical advice on adapting to these changes.The episode introduces the 'Biscuit Framework' for SEO strategies and the significance of brand presence in AI searches. The discussion also touches on future trends in AI, content ownership, a...2025-07-0845 min
Counsel Cast[Counsel Cast Chambers] What's Wrong with Your Emails?In this episode of Counsel Cast Chambers, marketing strategist Tanya Brody discusses the prevalent mistakes law firms make in their email marketing strategies. From targeting the wrong audience to sharing irrelevant credentials and using overly sophisticated language, Tanya highlights the key pitfalls that lead to ineffective email communication. She also provides actionable tips on how to craft compelling emails that resonate with clients, emphasizing the importance of addressing the clients' problems and offering clear solutions. By focusing on these strategies, law firms can improve their email marketing efforts, build trust, and drive more lea...2025-07-0107 min
Counsel CastWhat’s the One Social Media Move That Could Transform Your Law Firm? with Caroline LangdonIn this episode, Caroline Langdon from Impact Media House shares her expertise in social media strategy. The conversation covers simple social strategies and productivity techniques to sustainably grow your brand without burnout. Caroline also discusses the importance of overcoming initial 'cringe' feelings about posting on social media to see long-term benefits. The discussion further dives into creating a social media strategy for law firms, the significance of consistency in posting, and the effectiveness of content calendars. She also highlights the importance of engagement, understanding one's target audience, and setting clear goals. The episode culminates in pr...2025-06-2438 min
Counsel Cast[Counsel Cast Chambers] Local SEO That WorksIn this episode of Counsel Cast Chambers, we explore essential first steps for law firms to delve into local SEO with Ross McDaniel. Ross recommends claiming and optimizing a Google Business Profile and soliciting five-star reviews from past clients as pivotal free strategies. Illustrating the impact, the guest shares a success story of a chiropractor who achieved a top ranking in Google Maps within ten days. The discussion emphasizes the significance of reviews and the potential for rapid search visibility improvements, even in competitive markets.Tom gives listeners actionable tips on:00:00 Introduction to...2025-06-1705 min
Counsel CastCreative Strategy Meets Law Firm Growth: Lessons in Scaling to $100M from a Fractional CMO with Joaby ParkerIn this episode, Joaby Parker, Founder and Chief Marketing Officer of Cover3 Creative Advertising Agency, discusses how to prevent wasting marketing dollars and achieve substantial growth using sound marketing principles. Joaby introduces the concept of a Fractional CMO and differentiates it from a Marketing Director. He emphasizes the importance of a long-term, detailed marketing plan and shares a strategic planning framework that spans two years. Joaby also provides insights from his successful growth of Casper's Ice Cream from $5 million to $150 million, using targeted and efficient advertising techniques. The episode is packed with actionable strategies for la...2025-06-1038 min
Counsel Cast[Counsel Cast Chambers] Law Firm Website Fixes That Drive ResultsIn this episode of Counsel Cast Chambers, Monica Pitts discusses the importance of viewing your website as a key member of your sales team, acting as your first receptionist and salesperson. We explore how the sales cycle has evolved, with potential clients seeking solutions online rather than in person. The episode emphasizes the need to understand whether your clients come to you with awareness of their issues or with specific interests. Strategies are shared on optimizing your website to cater to these different client types by addressing common questions and fears, thus enhancing user experience an...2025-06-0305 min
Counsel CastWhy Isn’t Your Podcast Growing? — and How to Fix It with Ads with Megan ShieldsIn this episode, Megan Shields, CEO of Chime House Media, shares her expertise in leveraging Facebook and Instagram ads to boost podcast growth for business owners. Megan discusses the common misconceptions about organic podcast growth, the importance of having a marketing strategy, and how to effectively use paid ads to target specific audiences. The conversation delves into the best practices for setting up ad campaigns, measuring success, and the significance of having a solid foundation for capturing leads. Megan also offers insights into creating long-term brand awareness versus immediate traffic and lead generation. The episode co...2025-05-2740 min
Counsel Cast[Counsel Cast Chambers] What Law Firms Get Wrong About CybersecurityIn this episode of Counsel Cast Chambers, cybersecurity expert Tom Kirkham delivers a crucial wake-up call for law firms that believe they are too small to be targeted by cyber criminals. Tom discusses the most overlooked risks such as phishing scams and ransomware attacks, and emphasizes the inadequacy of relying solely on IT providers for cybersecurity. He explains the importance of treating cybersecurity as a top priority to protect client data, reputation, and overall business operations. Key highlights include the importance of regular software updates, risk assessments, and the differences between IT and InfoSec objectives. Tom also t...2025-05-2006 min
Counsel CastCan You Really Get Media Coverage Without a PR Firm? with Shanté Micah & Josh MoodyIn this conversation, Shanté Micah and Josh Moody, co-founders of Good News, discuss the complexities and evolving nature of public relations (PR) in the context of modern marketing. They emphasize the importance of visibility, human connections, and the role of AI in enhancing PR strategies. The discussion also touches on the future of marketing, the significance of credibility, and how PR can serve as a powerful tool in a world increasingly driven by digital interactions and storytelling. In this conversation, Shanté Micah and Josh Moody discuss the evolving landscape of public relations and marketing, emphasizing the importance of...2025-05-1341 min
Counsel Cast[Counsel Cast Chambers] AI Content for Law Firms: What Works (and What Doesn’t)In this episode of Counsel Cast Chambers, Karin Conroy and Max Gutsche discuss the current landscape of AI-driven content generation with a focus on practical applications for law firms and other professional services. The conversation highlights the basic and advanced capabilities of popular AI tools like ChatGPT, MidJourney, and DALL-E, and explores the benefits and limitations of using these technologies for creating text and graphic content. Max also shares his contrarian view on the market's emphasis on rapid content generation and argues for leveraging existing deep knowledge within organizations to produce valuable content. Additionally, the ro...2025-05-0605 min
Counsel CastWhy Some Lawyers Dominate Podcasting While Others Struggle with Dennis MeadorIn this episode, Dennis Meador, CEO of the Legal Podcast Network, joins me to discuss why certain lawyers excel in podcasting while others falter. He shares his unique journey from studying theology to becoming a marketing expert and emphasizes the importance of having a clear podcasting strategy. Dennis delves into the distinction between gaining peer recognition and client acquisition, offering practical steps for effective podcasting. He highlights common mistakes like lacking a content plan and underestimating the production value. The conversation also covers the significance of quality content, trust-building, and the role of consistent, targeted marketing for s...2025-04-2942 min
Counsel CastHow Law Firms Can Dominate Digital Marketing with Video with Anthony Prichard & Paritosh PareekWhy are short-form videos so essential for modern law firms?In today’s rapidly digitalizing world, law firms are presented with the challenge of adapting their marketing strategies to keep up with evolving trends. Among these trends, short-form videos have emerged as a powerful tool not just for engaging potential clients but also for nurturing relationships with existing and past clients. But what makes short-form videos so crucial in the context of digital marketing, particularly for law firms?Short-form videos, popularized by platforms like TikTok, Instagram Reels, and YouTube Shorts, are captivating due to their br...2025-04-1533 min
Counsel CastMarketing Therapy For Law Firms: How To Brand, Build & Boost Business With Less Stress With Lorrie Thomas RossFeeling the marketing grind? Perhaps it's time for some marketing therapy! In this episode, Karin Conroy sits down with Lorrie Thomas Ross, CEO of Web Marketing Therapy. Lorrie shares her unique approach to marketing that emphasizes building authentic client relationships and ditching stress. She explores how marketing therapy gives you the roadmap to drive bigger growth with practical solutions, rediscover the joy of marketing, and build rock-solid relationships through open communication. Lorrie also reveals the secrets to building a strong and creative team, as well as why embracing creative conflict can lead to marketing magic.2025-04-0137 min
Counsel CastHow Can Law Firms Achieve Maximum Growth With Minimal Resources? With Sarah Noel BlockAchieving maximum growth with just a handful of resources might seem an overwhelming task at first, but it is never impossible. If you know how to work around with what you have, you can finally ditch the crickets in your inbox. Karin Conroy chats with Sarah Noel Block, Founder of the Tiny Marketing Club, who shares effective strategies on how law firms can escape tedious sales cycles and unlock profound growth. She reveals her lean marketing secrets and explains how to build your own “marketing engine” that consistently attracts ideal clients without breaking the bank – or your brain. Tune in to...2025-03-1833 min
Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you loveEpisode 290 Mastering Law Firm Marketing with Karin ConroyIn today’s episode of the *Wealthy Woman Lawyer®* podcast, I chat with Karin Conroy, Founder and Creative Director of Conroy Creative Counsel, an award-winning recognized leader in law firm marketing and website development. Karin has cracked the code on building smart, sophisticated, and strategic websites for law firms that result in more reach and revenue. Through strategic branding and positioning, her clients enhance their online reputation and create a marketing strategy that works.Listen in as Karin and I discuss:Why a website alone won’t bring in new clients—and what actually works.The importa...2025-03-0651 min
Counsel CastWhat’s The Future Of Email Marketing For Law Firms? With MV BravermanEmail marketing has become a critical tool for connecting with your audience, especially in today’s fast-paced digital era. How can law firms benefit from this particular marketing strategy? Host Karin Conroy dives into the essentials of email marketing with MV Braverman, founder of Inbox Welcome. Together, they explore how to boost email deliverability, craft resonating campaigns, and avoid the most common spam pitfalls. From technical settings you have to take into consideration to the right approach to creating compelling content, this episode is packed with actionable insights ever law firm must know about to keep their digital marketing up...2025-03-0437 min
Lawyerist Podcast#546: Unlock Law Firm Growth: AI marketing Secrets with Karin ConroyIn this conversation, Karin Conroy and Zack Glaser discuss the integration of AI in marketing, emphasizing the importance of maintaining a human touch while leveraging technology. They explore the significance of a unique brand voice, particularly the value of female perspectives in marketing. The discussion also covers Google's EAT principles, the need for content optimization for AI search, and the importance of regularly reviewing and refining marketing strategies. Finally, they stress the necessity of defining an ideal client to enhance marketing effectiveness. Links from the episode: Check out Conroy Creative Counsel 2025-02-1831 min
Legal Talk Network - Law News and Legal Topics#546: Unlock Law Firm Growth: AI marketing Secrets with Karin ConroyIn this conversation, Karin Conroy and Zack Glaser discuss the integration of AI in marketing, emphasizing the importance of maintaining a human touch while leveraging technology. They explore the significance of a unique brand voice, particularly the value of female perspectives in marketing. The discussion also covers Google's EAT principles, the need for content optimization for AI search, and the importance of regularly reviewing and refining marketing strategies. Finally, they stress the necessity of defining an ideal client to enhance marketing effectiveness. Links from the episode: Check out Conroy Creative Counsel Learn...2025-02-1831 min
Counsel CastWhy Law Firms Fail On Social Media And How To Get Heard With David GriffithsIs your law firm ready to conquer social media? Join Karin Conroy and social media expert David Griffiths, CEO of Content Creating Academy, for an electrifying discussion on transforming your online presence. David shares his incredible journey from struggling artist to online sensation, revealing why authenticity is key to connecting with your audience. He breaks down the strategies that REALLY work, including leveraging different platforms effectively and understanding your ideal client. Don't miss this game-changing episode!2025-02-1843 min
Counsel CastHow Can Women Lawyers Redefine Law Firm Marketing Strategy? With Davina FrederickMarketing strategies for law firms are ripe for disruption, and women lawyers are leading the charge. In this episode, Davina Frederick, founder and CEO of Wealthy Woman Lawyer, shares how women are redefining traditional law firm marketing. From embracing authenticity to leveraging technology and social media, Davina discusses how female lawyers can build deeper connections with clients while scaling to seven figures. This conversation dives into the unique challenges women face in the legal field and the transformative power of owning their voices and experiences.2025-02-0448 min
Counsel CastWhat’s The Secret To AI-Driven Law Firm Marketing Strategy? With James HipkinArtificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with James Hipkin, CEO of Red 8 Interactive, to decode the secrets of AI and how it can elevate the way you market your law firm in today’s digital age. He explores the right way to understand your target client, craft compelling customer journeys, and leverage AI for content creation. James also shares his insights on avoiding common marketing pitfalls, like "bo...2025-01-2840 min
Counsel CastWhat’s The Missing Piece In Your Law Firm’s Growth Plan? With Jessica LackeyEvery law firm must have a solid growth plan in place if they want to achieve long-term success. But if you have one implemented and yet you are still falling short in hitting your goals, perhaps you are missing something. In this episode, Karin Conroy talks with strategy and operations advisor Jessica Lackey about the three stages of law firm growth. She explains how to secure sustainable growth by defining your target audience, developing a strong marketing plan, and streamlining back-end operations. Jessica also shares insights on transitioning from a generalist to specialist and how to charge a premium...2025-01-1445 min
Counsel CastWhat Are The High-Impact Marketing Hacks Every Lawyer Needs To Know Right Now? With Eric EdenWho does not love to learn some high-impact marketing hacks? In today’s fast-paced world, everyone will do anything just to get their target market’s attention and convert it into actual sales. This is exactly what Eric Eden bring to this conversation with Karin Conroy. Tune in as the Founder and Chief Marketer of Workverse reveals the actionable marketing strategies for lawyers in this digital age. Eric explains how to maximize the power of personal branding in a world oversaturated with content and currently being shaped by artificial intelligence. He also discusses why businesses must view marketing as a lo...2024-12-3144 min
Counsel CastWhat Photo Strategies Will Elevate Your Law Firm’s Brand? With John DeMatoImages can convey messages in a unique way that words simply cannot, making them essential elements in building a strong marketing campaign. Branding and book photographer John DeMato joins Karin Conroy to discuss the best photo strategies to elevate your law firm’s brand. They explain how to make the most out of photoshoots, how to produce the right profile photos, and when to update images across your online profiles. John also stresses why using stock photos is a big mistake and how to give photographers the freedom to leverage even the most spontaneous moments of your business....2024-12-1744 min
Counsel CastThe Key To Lawyer Influence: A Guide To Essential Presentation Skills With Juanita WheelerLawyers who desire to succeed in their craft must learn the art of public speaking and hone their presentation skills. Otherwise, they can never exercise their influence or connect with other people. Karin Conroy sits down with presentation pitching and speaker coach Juanita Wheeler to discuss how lawyers can build their brand and reputation through persuasive public speaking. She discusses how to tailor your message according to the audience you are speaking to and how persuasion can lead to trust. Juanita also stresses the importance of having a clear objective before speaking publicly to fully resonate with the needs...2024-12-0343 min
Counsel CastHow Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo PonziIn this episode, I’m joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing. Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision. The episode includes discussions on inte...2024-11-1943 minCounsel CastGA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete EverittIn this episode, I’m joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms. We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing. Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management.Pete...2024-11-0545 minCounsel CastHow Can Your Law Firm Stay Ahead of Digital Hackers? with Jonathan SteeleIn this episode, Jonathan Steele, a Chicago-based divorce attorney and partner at Behrman LLP, shares crucial insights on cybersecurity tailored for law firms. The discussion covers prevalent digital threats like phishing attacks, business email compromises, and domain security issues. Jonathan stresses the importance of identifying suspicious emails, employing preventive measures such as DMARC, DKIM, and SPF records, and the vital role of modern techniques like pen testing. The conversation highlights the generational challenges in adopting security practices such as zero trust and multi-factor authentication, emphasizing the need for constant vigilance, updated security systems, and proper training. ...2024-10-2233 minCounsel CastIs Your Law Firm Prepared for a PR Crisis? with John P. DavidIn this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events. John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches o...2024-10-0835 minCounsel CastHow Can Client Engagement Strategies Drive Revenue Growth for Your Law Firm with Mark SternIn this episode, Mark Stern, CEO of Custom Box Agency, discusses strategies for enhancing client engagement and optimizing the customer journey to drive faster results and better experiences. The conversation covers the application of marketing funnels, the importance of physical experiences, and how to create premium customer interactions. Mark emphasizes the role of strategic client engagement in driving revenue, particularly for law firms, and illustrates the impact of customized box experiences in different stages of the marketing funnel – acquisition, delivery, and retention. He provides practical examples of how this approach can improve client onboarding, educational efforts, and lon...2024-09-2439 minCounsel CastHow Can Social SEO Generate Free Traffic and Improve Your Law Firm's Conversions? with Paul Counts and Shreya BanerjeeIn this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms. They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. The episode also compares past and present SEO practices, such as the shift from using purely hashtags to incorporating relevant keywords in social media posts. More practical advice includes the importance of writing for human readers rather than AI, using tools like Go...2024-09-1032 minCounsel CastThe Long Game: Strategic Approaches to Sustaining Client Relationships with Cindy ChangIn this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries. Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one's network effectively, the value of feedback, and balancing reputation with personal connections. Cindy gives listeners actionable ti...2024-08-2735 min
The Binge FactorMaximizing Law Firm Visibility: The Power Of Strategic Podcasting With Karin Conroy Of Counsel CastDiscover the secrets to thriving in the competitive legal marketing landscape with Karin Conroy, host of the Counsel Cast podcast. In this episode, Karin joins Tracy Hazzard to dive deep into the world of legal marketing, strategic podcasting, and creating a robust marketing funnel for law firms. She shares her unique approach to legal marketing, from her early days of experimenting with various tactics to establishing a successful podcast that aligns with her broader marketing strategy. This episode is packed with actionable insights for law firms looking to elevate their marketing strategy and achieve sustainable growth.2024-08-2240 minCounsel CastBest Practices for Law Firm Exits with Kevin McGoffIn this episode, writer and lawyer Kevin McGoff discusses the complexities and best practices surrounding law firm exits. Drawing from his extensive legal career, Kevin emphasizes the importance of self-reflection, understanding personal strengths and weaknesses, and seeking professional advice when contemplating a career change. The conversation also delves into the ethical considerations and strategic planning necessary for both leaving the legal field and starting a new firm. Kevin McGoff is the author of Find Your Landing Zone – Life Beyond the Bar, published in 2023. He is a writer, speaker, and lawyer. Kevin is also an avid cycl...2024-08-1340 minCounsel CastHow Can Neuroscience-Driven Messages Improve Your Engagement? with Aurora WinterIn this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely. Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and s...2024-07-3040 minCounsel CastWhy Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki SciberrasIn this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization. Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads.2024-07-1635 minCounsel CastHow to Fix a Law Firm Website That’s Not Delivering Results with Monica PittsIn this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool. She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence. Monica is a techy, crafty, aerial dancer wi...2024-07-0233 minCounsel CastWhat Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert MellakIn this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy. Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and s...2024-06-1845 minCounsel CastWhat's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya BrodyIn this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients. Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues. Tanya Br...2024-06-0448 minCounsel CastCan Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex SanfilippoIn this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche. He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pursuing ad revenue or broad listener demographics. Alex also highlights the importance of simple, actionable calls to action and engaging content that establishes a firm's authority. The episode includes insights on monitoring success metrics beyond traditional analytics, making it a must-listen for law firms aiming to optimize their podcasting e...2024-05-2143 minCounsel CastHow Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea CraskeIn this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies.She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless of the industry, whether B2B or B2C, the target audience consists of humans, and emotional connection is key to effective branding. She argues that many companies fail to convert potential clients into actual clients because they overlook the emotional and psychological f...2024-05-0736 minCounsel CastDo Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett HeynIn this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN.Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State U...2024-04-2326 minCounsel CastWhat Lawyers Need to Know About Website Technology with Dave SobelIn this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions. Dave introduces the concept of 'hard trends' in technology to aid in future planning and stresses the critical role of human oversight in using AI ethically and effectively. Additionally, the conversation covers practical advice on improving law firms' operations through strategic IT partnerships, focusing on measurable b...2024-04-0947 minCounsel CastHow Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick HutchisonIn this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development. Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of reading habits on personal and professional growth, and the significance of actionable writing for authors and readers alike. Our conversation explores strategies for effective reading and writing, touches on the value of non-fiction books, and delves into the role of books in...2024-03-2649 minCounsel CastKey Strategies for Positioning Your Law Firm for Growth with Doug ReifschneiderIn this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms. Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA.Chief Outsiders stands as the largest fractional CMO...2024-03-1237 minCounsel CastIs Your Marketing Funnel Leaking Clients? Improving Relationships and Conversions with Cindy ChangIn this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel. We explore the importance of understanding your audiences' needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to potential clients. Cindy emphasizes on focusing on the outcome rather than the features of a service to effectively appeal to clients. You have unique gifts to share. But... does the world KNOW what you have to offer?Cindy is the person who he...2024-02-2735 minCounsel CastHow Can Your Law Firm's Content Beat AI? with Gert MellakIn this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO.Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are difficult for AI to replicate convincingly. He also predicts that the issues with AI, such as inaccuracies and invented facts, will be resolved within the next year, making it even more important for businesses to create value-based, human-centered content. Finally, he emphasizes the element of r...2024-02-1347 minCounsel CastHow to Boost Your Marketing and Money through Podcasting with Tracy HazzardIn this episode, Tracy Hazzard, CEO and Co-Founder of Podetize, discusses the potential of podcasts as a source of income. Taking a business-minded approach to podcasting, Tracy emphasizes the potential of podcasts to monetize businesses, products, and services. She underscores that podcasting is often misunderstood as a 'mysterious' field where only a handful of people make millions. However, Tracy argues that the true value of podcasting lies in its ability to attract, retain, and engage an audience to build trust and drive business growth. She also highlights the flexibility of the medium, allowing content creators to experiment a...2024-01-3051 minCounsel CastHow Can Lawyers Turbocharge Their Lead Generation? with Jennie WrightIn this episode, Jenny Wright joins me to talk about how law firms can optimize their lead generation efforts. She explains that while SEO is an important avenue, it should be considered a long-term investment and not the main focus out the gate. The discussion shifts to the importance of choosing the right lead magnet and how it should be custom-fit to the law firm's specializations and target audience. We also cover common mistakes in lead generation, such as a poorly converting landing page and lack of consistent marketing efforts. Jenny emphasizes the importance of regularly posting o...2024-01-1636 min
Financial ClarityDesigning Tailored Marketing Services for Law Firms With Karin ConroyKarin Conroy is the Founder and Creative Director at Conroy Creative Counsel, a marketing agency specializing in the legal industry. With a focus on strategic and sophisticated marketing, Karin has established herself as a leader in redefining how law firms approach marketing. Her firm’s signature program, Marketing Co-Counsel™ is rooted in the belief that a cohesive and customized marketing plan is crucial for law firms aiming to enhance their online presence, reputation, and reach. Karin also hosts Counsel Cast, a podcast clarifying marketing questions for law firms. In this episode… Designing tailored marketing services that r...2024-01-1645 minCounsel CastLinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich HaikIn this episode, Rich Haik, the owner of Alpha Social Media and host of the 'Let's Talk Social' podcast, joins me to explore the significance of digital media and social platforms for businesses. With over a decade of experience in digital media and social media marketing, Rich shares an insider's view on the evolution of social media and its influence on various industries. The discussion revolves around the importance of building an effective online presence, the changing dynamics of LinkedIn for legal marketing, reasons behind the limited effectiveness of certain automated outreach tactics, and tips for creating im...2024-01-0245 minCounsel CastWebsite Analytics Demystified: Overcoming Common Obstacles with Philippa GamseIn this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy. Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and avenues to potentially extend their income. Philippa emphasizes the need for businesses to understand what they want their website to achieve and use analytics to see if these goals are being met. Philippa is an Internet veteran of more than 20 years, author, and in...2023-12-1939 minCounsel CastTo Redesign or Not: What's Best for Your Advertising Growth? with Robert BrillIn this episode, Robert Brill shares his expertise on how to optimally use advertising for business growth. He emphasizes the importance of creative development every 3-4 weeks, iterating ad creatives based on performance and audience resonance. Robert discusses the shift from keyword targeting to a more broad targeting strategy, which gives Meta's (formerly Facebook) machine learning algorithm the chance to find a business's best customers through accumulated data. He also elaborates on the importance of having a holistic marketing strategy that covers all levels of a sales funnel. He suggests that the most significant metric is the a...2023-12-0537 minCounsel CastEmail Marketing for Retention: Keeping Your Clients Close with Jeff FeltenIn this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach. To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market. Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of...2023-11-2856 minCounsel CastContent by AI: Are We There Yet? with Max GutscheIn this conversation, Max Gutsche, co-founder of Unifier, a content scaling platform, discusses how his platform uses AI to scale already existing content into different formats, providing a highly efficient way to repurpose knowledge. Contrary to generic AI generators, Max emphasizes the importance of starting with unique and creative knowledge and then using AI tools to spread it across different formats. He notes that investing huge amounts into unproven innovations often leads to failure, drawing an analogy with restaurants that test, refine, and settle on a successful menu. Max also stresses the importance of consistency, fa...2023-11-2137 minCounsel CastIs Your Brand Strategy Aligned with SEO? with Alison KIn this conversation, marketing expert Alison Kay talks about the crucial roles that Search Engine Optimization (SEO), email marketing, and audience research play in helping brands attract their desired audiences. Emphasizing the importance of a service-based approach to business, Alison discusses how to optimize brand strategy and its alignment with SEO to get the best results for service-based businesses. The conversation includes discussions about engaging ideal clients, understanding their needs, optimizing online content for search engines, improving brand authority, enhancing team dynamics and workplace culture, and much more. Alison also stresses the value of shifting from generic m...2023-11-1447 minCounsel CastSocial Media and the Law: Top Legal Blunders to Avoid with Robert FreundIn this episode, Rob Freund, an advertising and e-commerce attorney based in LA, discusses common legal issues that marketers and content creators come across on social media. He began his independent practice in 2019 after working with Greenberg Traurig, representing various entities including direct-to-consumer brands, marketing and talent agencies and independent creators. He discusses issues like using content found online, copyright disputes and advertising litigation. He advises on the safest way to use music in content creation, reviews and deceptive patterns in advertising, as well as potential pitfalls in social media law. Robert’s gives...2023-11-0735 minCounsel CastHow to Design Marketing Materials that Speak to Your Client? with Thiago de CarvalhoIn this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client.Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions.After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer - a premium on-demand design service that helps...2023-10-3145 minCounsel CastScaling Success: Strategies for Expanding Value in PPC with Michelle KopIn this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective ad copy, and emphasizes the importance of operational readiness to maximize the ROI of PPC campaigns.Michelle Kop is a marketing consultant and award winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like...2023-10-2430 minCounsel CastHow Can Bold Branding Supercharge Your Client Reviews? with Tonya EberhartIn this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply.Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and pos...2023-10-1741 minCounsel CastIs your marketing a bridge to creating strong connections? with Jennifer ForesterIn this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients.As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategies for professional growth and personal wellness. Jen promotes the power of “social fitness” to enrich mind/body health through stronger relationships. Jen gives listeners actionable tips on:Resources mentioned in this episode:Showing Up by Je...2023-10-1036 minCounsel CastThe Need for Speed: Website Performance and Rapid Growth with Jon WebergIn this episode, Jon Weberg joins me to talk about website performance and how to optimize yours for massive growth, speed and profitability.He shares the key areas to focus on, such as forms and website copy, and how to ensure you’re spending your time in your revenue generating activities, to ultimately produce more leads through your landing pages, and ultimately convert your visitors into paying clients.Jon is an American entrepreneur, top 1% growth consultant, & business master. After becoming a 2X self-published author, running 3 separate businesses, and speaking in front of global audiences - hi...2023-10-0333 minCounsel CastBeyond LinkedIn: Exploring Social Media Platforms for Lawyers with Mandy HoskinsonIn this episode, Mandy Hoskinson joins me to talk about different social media platforms and how to leverage them to connect deeply with your audience.Mandy Hoskinson owns Zolay, a social media agency that gives away 20% of their work for free. Additionally, she is the President of the Social Media Club of Los Angeles, avid traveler and overall lover of all things tech and art.Mandy gives listeners actionable tips on:Resources mentioned in this episode:Positioning by Al RiesConnect with Mandy here:2023-09-2646 minCounsel CastOptimizing Landing Pages for SEO Success with Jesse RingerIn this episode, Jesse Ringer joins me to talk about optimizing landing pages for SEO success.Jesse Ringer, the founder of Method and Metric, launched the company in 2017. With over 10 years of experience, Jesse has assisted business owners, entrepreneurs, and marketing teams in crafting successful SEO strategies for their respective organizations.Jesse's dedication to progress, the fusion of creativity with data-driven approaches, and a commitment to making technology accessible to all have driven him to establish an agency that prioritizes the ethical and forward-thinking connection between data and people. Widely recognized as a creative problem...2023-09-1940 minCounsel CastData-Driven Growth: Local SEO that Works with Ross McDanielIn this episode, Ross McDaniel shares his insights on growing your firm through local SEO.Ross McDaniel is a dynamic strategist with a rich history of amplifying both local stores and mega brands. Ross is an advocate for the prosperity of local businesses, believing they are the heart and soul of thriving communities.As the founder of Fencepost and the Local Growth Formula, Ross connects quality home service businesses with the best customers. His mission? Foster community growth by championing local service providers and helping the best customers find them. Ross McDaniel, not just a...2023-09-1230 minCounsel CastClashing & Chaotic: Reducing Visual Strain of Cluttered Websites with Marcus OhanesianIn this episode, Marcus Ohanesian joins me to teach lawyers and law firms how to reduce the visual strain of cluttered websites.Meet Marcus, the proud owner of Perfect Evolution, a seasoned branding and web designer who's equally passionate about sipping craft beer, savoring coffee, and relishing sandwiches. With extensive experience in the realm of visual design and project management, Marcus specializes in crafting polished, captivating, and informative design journeys tailored for small enterprises.Marcus possesses the unique skill of transforming your ideas into reality, working in close partnership with you to encapsulate your distinct...2023-09-0549 minCounsel CastBeyond Traffic: A Comprehensive SEO Guide with Matthew StaffordIn this episode, Matthew Stafford joins me to talk about SEO, and we dig deep to uncover how it works beyond traffic.Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system. He has a keen eye for impediments in the customer journey, is excellent at interpreting data to find diamonds in the rough, and can see things from a business owner’s perspective, having run his own companies for the past 27 years. Although he won’t tell y...2023-08-2938 minCounsel CastSocial Media Growth Hacks: Mastering the Right Platform with Jessica AriesIn this episode, Jessica Aries joins me to talk about social media growth hacks and how lawyers can leverage the digital space, master the right platform for them, and create massive impact with their clients.Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable practice. A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities, and transform t...2023-08-2250 minCounsel CastPrice Psychology: The Psychology Behind Setting Legal Fees with Dr. Kai-Markus MüllerIn this episode, Dr. Kai-Markus Müller joins me to discuss and understand the psychology behind pricing models and pricing structure, and how to better frame legal fees.Kai-Markus Mueller is a Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany, and Director of Pricing Research at Neurensics, Amsterdam. He previously founded and ran a start-up where he developed NeuroPricing™, a suite of neurotechnology-based methods to measure and model the optimal price – meanwhile acquired by Neurensics. Before, Kai gained experience both as a neurophysiologist at the US government and as a strategy consu...2023-08-1538 minCounsel CastWhat's the next big thing in AI Marketing? with Frank MendozaIn this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing. While this is a newer technology to the masses, it has in fact been around for a long time. We speak about current trends, how to leverage AI to help you, as well as pitfalls to avoid to ensure you’re remaining ethical.Frank Mendoza is a highly respected and award-winning analytics leader with over 20 years of experience in Strategy, Customer Experience and Data Science. He is the founder of Catalytics, a service company that helps Fortune 500 companies lik...2023-08-0838 minCounsel CastROI on Video: How to Create Marketing Videos That Convert with Clay VaughanIn this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI.Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the marketing industry and support businesses in reaching their full potential. Launched as Reverent Media, Clay's vision was to create a company that serves its clients with honesty and transparency. Rebranding to Good Agency in 2023 reinforced that commitment, focusing on tailored ma...2023-08-0138 minCounsel CastDesigning Trust: How Lawyers Can Build Credibility through Website Design with Jason RutelIn this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design.Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in the church and Christian entertainment industry, Jason previously worked as a traveling production manager and media director for renowned comedian Michael Jr.His passion for missions has led him to collaborate with organizations in Laos, Cambodia, Thailand, Vietnam, Nepal, Guatemala, the United Kingdom, and Papua...2023-07-2540 minCounsel CastHow can I uplevel my website? with Tyler PigottIn this episode, Tyler Pigott joins me to discuss how you can level up your website as a lawyer and law firm. From building IT and creative teams for a biotech startup to developing and launching a national beverage product, Tyler's background is in creating things that just work.As CEO of Lone Fir, his favorite task is to cheer on others — whether it’s his employees, fellow agency owners or clients.Tyler gives listeners actionable tips on:Resources mentioned in this episode:Who not H...2023-07-1835 minCounsel CastThe Follow Up Formula: Turning Leads into Cases with Ely DelaneyIn this episode, Ely Delaney joins me to talk about the follow up formula, and how to turn leads into cases.He takes us through his strategic system for client retention, as well as maximizing cases once they’re closed.Ely Delaney is your Automated Systems Strategist and is also known as “The People Whisperer”. He’s the creator of The Follow Up Rockstar System, teaching entrepreneurs how to go from surviving to thriving in any economy through the art and science of building strong relationships and following up for LIFE.He’s an A...2023-07-1152 minCounsel CastPodcasting and the Law: Avoiding Legal Pitfalls with Gordon FiremarkIn this episode, Gordon Firemark joins me to discuss podcasting and the law, and how to avoid legal pitfalls. Gordon Firemark helps creatives, artists, entrepreneurs and others achieve the dream of getting their messages out and making a meaningful impact with their craft. He has practiced media, entertainment and business law since 1992. His practice covers film, television, theater, publishing and digital media as well as copyrights, trademarks, trade secrets and business structures and formations. Often referred to as The Podcast Lawyer™, Gordon is a podcaster as well as a lawyer for creators. He’s been produc...2023-07-0431 minCounsel CastWhat are the latest content marketing hacks? with Jesse SteinIn this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space.Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world’s biggest autograph store and a Top 500 Internet Retailer. Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com...2023-06-2744 minCounsel CastHow to grow with client retention with Hemant VarshneyIn this episode, Hemant Varshney joins me to discuss client retention; what it is, why it’s important, and tips to help you create an environment that fosters a growing client relationship.For over 14 years, Hemant has played a pivotal role in all aspects of digital marketing. Starting out as a media manager, he continued on to become a consultant, Head of Growth, and executive at a hyper-growth agency, managing a team of 30+. Outside of work, Hemant loves to travel and has been to more than 45 countries (and counting).Hemant gives listeners actionable tips on:...2023-06-2033 minCounsel CastHow to leverage the science of branding with Stephanie RielIn this episode, Stephanie Riel joins me to discuss the science of branding and its impact on your firm.We talk about what branding means, the opportunities you have as a lawyer and a firm to align your brand with your ideal clients, and how to define what your brand is overall.Stephanie Riel is a brand strategist and marketing consultant and the founder of RielDeal® Brands. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade s...2023-06-1348 minCounsel CastWhat everyone gets wrong about personal branding with Chris GensheerWhat does every lawyer get wrong about personal branding?In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have about personal branding.Chris shares his insights and actionable tips on what personal branding is and how it can reinforce referral marketing. He also talks about the importance of elevating authority and offers tactics to demonstrate industry authority.For lawyers looking to transform their personal brand, Chris offers tips on positioning your personal brand, creating your own ca...2023-04-0436 min
Authentically UsKarin Esselstrom | Trauma Work for World ImpactIn today's episode we sit with Karin Esselstrom as she talks with us about her work in mental health with World Impact, how she came to be aware of her whiteness and Karin talks about a book that she is working on.2023-02-2152 min
BE THAT LAWYERKarin Conroy: Starting with Strategy for SuccessIn this episode, Steve Fretzin and Karin Conroy discuss:Setting your pricing to attract the kind of clients you are wanting to work with.Knowing where your strengths are and hiring for your weaknesses. Having your own plan for your website that fits with your strategy. Understanding your strategy to understand your budget. Key Takeaways:Start in the right way with your pricing and you won’t have to backtrack later and argue for what you are actually worth. Don’t waste time and money doing the things that you can delegate to someone else for l...2022-10-2735 min
Go Legal Yourself PodcastEp. 122 Karin Conroy: Why Marketing Must Start with a StrategyLeave me a voice message HERE or https://www.golegalyourselfpodcast.com/ Email me at Kelly@GoLegalYourselfPodcast.com Or call 760-525-4540 Today I had the pleasure of talking with Karin Conroy with Conroy Creative Counsel. As an attorney that has multiple years of schooling underneath my belt, going to law school, there’s one thing they don’t teach you. How to run your business. They do not teach you how to become a business owner. And in fact, they don't really teach you much about the real world and h...2021-12-0734 min
Biz QueenKarin Conroy: Why Marketing Must Start with a StrategyLeave me a voice message HERE or https://www.golegalyourselfpodcast.com/ Email me at Kelly@GoLegalYourselfPodcast.com Or call 760-525-4540 Today I had the pleasure of talking with Karin Conroy with Conroy Creative Counsel. As an attorney that has multiple years of schooling underneath my belt, going to law school, there’s one thing they don’t teach you. How to run your business. They do not teach you how to become a business owner. And in fact, they don't really teach you much about the real world and h...2021-12-0734 min
The Law EntrepreneurMarketing Instead of Ego: Standing Out Online with Karin ConroyThese days, everyone is online. If you aren’t then that’s a red flag for consumers, but at the same time, how on Earth can you possibly stand out from the crowd? Legal marketing consultant, Karin Conroy, is on hand with the tips you need to hear.How has the online landscape changed since everyone flocked to it in the ‘90s? What are the best website templates for legal marketing and which ones give clients the wrong ideas? Resources:Controy Creative CounselKarin Conroy on LinkedInJoin Lawyer Club FREE, where lawyers and law...2021-10-2544 minCounsel CastTrailer | Welcome to the Counsel Cast PodcastThe Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level.On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online.Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away.Be sure to subscribe!2021-09-0300 min
Ask Alan! The PodcastS2E33 with Legal Marketing Consultant of Conroy Creative Counsel Karin ConroyThis week's episode, Karin Conroy of Conroy Creative Counsel joins the program to talk marketing for law firms. It's a great episode where Karin talks about her journey to become a premier marketer out in California. Whether it's battling wildfires a block away from her home, or quitting her job to pursue two new degrees, she is a real fighter with lots of insight on the digital marketing field. For video options, click the link below!
https://youtu.be/doQ_75TadB4
For more Ask Alan! The Podcast, click right here! https://cronelawfirmplc.com/resources/ask-alan/
2021-08-2638 min
The NC DWI GuyWeb Branding Strategy with Karin ConroyEpisode 69: Web Branding Strategy with Karin Conroy On today’s episode, Jake sits down with attorney branding strategist, Karin Conroy. Karin’s marketing company Conroy Creative Counsel supports attorneys and law firm in their web-based branding strategy. Due to her focus on the legal industry, Karin has incredible marketing insights to share for lawyers wanting to take their web presence to the next level. Don’t miss out on this week’s marketing guru! Highlights: Learn how to make a strong call to action on your website for potential clients. Discover t...2021-08-1148 min
BE THAT LAWYERKarin Conroy: Strategic Website Design for SuccessIn this episode, Steve Fretzin and Karin Conroy discuss:How websites have changed from the beginning brochure style to how they work best strategically now.Where lawyers and law firms are missing the boat on website design and strategy. Being unique and memorable from the first look of your website. Connecting your message with your design. Key Takeaways:Website technology is constantly changing. Whenever you learn it, learn the principles and concepts about marketing and design and evolve with the changes. Don’t pretend that you know what you’re doing in building your website...2021-08-0228 min
Ladies Who LawLWLS x Karin Conroy: Marketing for (future) LawyersSend us a Text Message with thoughts, guest suggestions, stories and more, HERE! Welcome back to another Ladies Who Law School Podcast episode! This week's episode is sponsored by Angela Vorpahl - and you guys she is offering the BEST opportunity for 0L's about to start law school this cycle, Angela's FREE 1L Masterclass. The FREE masterclass will cover the 3 biggest mistakes 1Ls make that prevent them from hitting their ambitious grade goals AND her signature 3-part framework to correct those mistakes and compete for top grades. SO...2021-07-1251 min
The Millionaire's Lawyer - JP McAvoyKarin Conroy - Creative CounselA Little About Karin ConroyIf you have lawyers in your audience who want to be more successful, you should talk to Karin Conroy. Karin is the Founder and Creative Director of Conroy Creative Counsel, an award-winning recognized leader that has cracked the code of smart, sophisticated, and strategic websites for law firms.Her clients are proud of the way they look online and their firm reputation is improved because their online presence beautifully displays their experience and expertise.Karin and her team’s goal is to enhance the success of the clients sh...2021-06-0242 min
Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you loveKarin Conroy | Why Your Old Website May be Costing You Clients and CashOn this week’s episode of the Wealthy Woman Lawyer Podcast, we speak with Karin Conroy, Founder and Creative Director of Conroy Creative Counsel. Conroy Creative Counsel is dedicated to creating smart, strategic websites for the law firm industry and providing clients with insightful marketing strategies to support their goals. Karin says, “There's constant evolution and change in marketing; there's never going to be a textbook answer from one point in time that's going to apply forever. The way we talk to clients is different than it was in 2007 and the way we approach positioning and techn...2020-09-0249 min
Systems Saved Me®149 | How to Qualify + Onboard Great Clients with Karin ConroyThis episode is sponsored by Acuity Scheduling. Check out our Free 20 Minute Acuity Scheduling Training here.Today's episode is about how to qualify and onboard really great clients! It's SOO crucial to ensure you only bring on clients that love and respect you.GUEST BIO: Karin Conroy is the “analytics meets aesthetics” Founder of Conroy Creative Counsel. She earned her MBA degree at the University of California. She started working on websites when the internet was young, back in the renaissance days of Netscape, Napster, and Flash. She was often underestimated, but fo...2019-02-1328 min