Shows
Counsel CastLaw Firm Lead Gen Playbook with Davina FrederickMost law firms don’t have a lead generation problem.They have a dependency problem.In this episode of Counsel Cast, host Karin Conroy sits down with Davina Frederick, Florida licensed attorney, two-time author, and founder of Wealthy Woman Lawyer.Together, they unpack why referral-based growth quietly caps your firm, how mindset directly impacts marketing effectiveness, and why most lawyers struggle to scale past their own personal hustle.Davina shares how law firm owners can move from unpredictable referrals to a systematic, scalable client attraction model, without relying on being everywhere, do...
2026-02-0340 min
Counsel Cast[Counsel Cast Chambers] The Lead Generation GapIn this episode of Counsel Cast Chambers, Jennie Wright, a lead generation consultant and creator of the List Injection Method, explains how law firms can optimize their lead generation efforts for long-term success. Topics covered include why SEO shouldn't be the first move, selecting effective lead magnets, fixing landing pages, and maintaining social media consistency.Jennie highlights common lead generation mistakes, the importance of auditing traffic channels, and the value of consistent and patient marketing efforts.Jennie gives listeners actionable tips on:00:00 Introduction to Effective Lead Generation01:01 Why SEO Shouldn't Be Your First Move01:34...
2026-01-2707 min
Counsel CastGoogle Is Your First Impression, Not Your WebsiteYour law firm’s first impression no longer happens on your website.It happens before anyone ever clicks.In this episode of Counsel Cast, host Karin Conroy sits down with Jason Barnard, widely known as The Brand SERP Guy, to unpack how Google, ChatGPT, and AI-powered search engines are already deciding who gets trusted, recommended, and hired.Jason explains why most law firm marketing breaks long before the funnel begins, and how outdated, inconsistent, or under-optimized search results quietly erode trust before a prospect ever reaches your site.This conversation goes be...
2026-01-2045 min
Counsel Cast[Counsel Cast Chambers] The Strategy Mistake Most Law Firms MakeIn this episode of Counsel Cast Chambers, we revisit our critical discussion with Michelle Hunter on the importance of strategic marketing for law firms.Michelle emphasizes the necessity of clear goal setting, prioritizing effective tactics, and crafting compelling copy to foster sustainable growth and improve client conversion. She highlights common marketing missteps, such as relying too heavily on SEO or tactless tactics without a strategic foundation.Michelle advocates for a quarterly review of tactics within an annual goal framework to ensure adaptability and efficiency. She underscores the need for law firms to focus on essential...
2026-01-1304 min
Counsel CastHow to Build a Human-First AI Marketing System That Doesn’t Kill Trust with Mike MontagueAI marketing does not fail because the technology is broken.It fails when humans disappear from the process.In this deeply grounded and forward-looking episode of Counsel Cast, host Karin Conroy sits down with Mike Montague, founder of Avenue Nine, to explore what it really means to build human-first AI marketing systems that protect trust instead of eroding it.Mike brings a rare perspective. He speaks fluent “nerd,” has spent 15+ years coaching enterprise sales teams, has executed campaigns for Fortune-level brands, and has performed on stages in front of tens of thousands of peop...
2026-01-0649 min
Counsel Cast[Counsel Cast Chambers] Is your brand premium or commodity? with Johanna WhiteIn this episode of Counsel Cast Chambers, branding strategist Johanna White shares insights on how law firms can distinguish themselves from the competition and attract high-value clients through effective branding.She outlines a three-step process to transform a firm's brand from commodity to premium: know your value, show your value, and add more value. Emphasizing the importance of clarity, consistency, and continuous evolution, she explains how establishing a strong brand foundation can instill confidence and build trust, ultimately leading to clients willing to pay more for premium services and exceptional experiences.Johanna gives listeners actionable...
2025-12-3004 min
Counsel CastFix Your Law Firm’s Ads with a Fortune 500 Playbook with Ryan BurchMost law firm ad campaigns fail for a simple reason. They are turned on before the foundation is built.In this strategic and refreshingly honest episode of Counsel Cast, host Karin Conroy is joined by Ryan Burch, founder of Tobie Group, an advertising and marketing consultancy known for bringing Fortune 500-level strategy to small and mid-sized businesses.Ryan breaks down why digital advertising platforms are not magic buttons, why “testing everything” is not a strategy, and why many law firms are unknowingly burning money by skipping the most important step, defining the right audience before laun...
2025-12-2350 min
Counsel Cast[Counsel Cast Chambers] Fast Sites, Faster Results: Why Speed MattersIn this episode of Counsel Cast Chambers, digital marketing and conversion expert Jon Weberg shares powerful insights on how website speed can significantly impact your law firm's growth. Learn why having a dedicated server is crucial for optimal performance, how to streamline user experience by reducing form fields and simplifying processes, and why lead quality is paramount for profitability. Follow along as Jon explains how to move users through your website faster, enhance lead generation, and improve client conversion rates. Don't miss these essential strategies for expediting growth and enhancing your firm's digital presence.Jon g...
2025-12-1605 min
Counsel CastThe Cyber Threats Lurking in Your Law Firm’s AI Stack with Tom KirkhamCyber warfare is no longer a distant threat reserved for governments and billion-dollar corporations. In this eye-opening episode of Counsel Cast, host Karin Conroy sits down with Tom Kirkham, cybersecurity expert and CEO of Kirkham Iron Tech, to reveal how AI, ransomware, deepfakes, and social engineering are now actively targeting law firms of every size.From fake text messages and phishing emails that fool even seasoned professionals, to nation-state level cyber weapons being used against small firms, Tom explains why no law firm is too small to be a target and why human behavior, not just technology...
2025-12-091h 01
Counsel Cast[Counsel Cast Chambers] Email Strategy That Actually Works for LawyersIn this episode of Counsel Cast Chambers, we highlight our past conversation with Jeff Felton, an email marketing strategist, discussing the critical role of email marketing for law firms. Felton explains why nurturing segmented email lists through welcome flows and post-case follow-ups can significantly impact subscriber trust, client conversion, and long-term retention. He emphasizes that marketing should not stop after a client signs a contract but should continue to create loyal fans who generate referrals. The discussion also covers tactics for becoming a trusted thought leader and the effectiveness of newsletters and lead magnets in building an e...
2025-12-0207 min
Counsel CastLegal Tech 2026: What Firms Need to KnowIn this episode of Counsel Cast, host Karin Conroy welcomes Joshua Lenon, Lawyer in Residence at Clio, for a deep dive into Legal Tech 2026 and the insights driving Clio’s newest Legal Trends Report. Joshua has spent more than a decade studying the intersection of law and technology, advising legal teams across North America, and translating lawyer needs into groundbreaking legal tech innovations.Together, Karin and Joshua explore the changing landscape of legal services, the data behind what separates growing firms from shrinking ones, and the real world impact AI, automation, and cloud-based systems are having on th...
2025-11-2552 min
Counsel Cast[Counsel Cast Chambers] Free Traffic Strategies for Law FirmsIn this episode of Counsel Cast Chambers, marketing experts Paul Counts and Shreya Banerjee discuss strategies for driving free traffic to your law firm through Google. They highlight the importance of optimizing your Google business profile, posting regular updates, and managing reviews. The duo shares insights on how small, consistent actions can lead to steady, qualified leads without spending on ads. Whether you're currently investing in SEO or advertising without seeing results, this episode offers valuable tips to turn Google into your most effective referral source.Stephanie gives listeners actionable tips on:00:00 Introduction: The P...
2025-11-1805 min
Counsel CastWhat If Law Firms Marketed Like They Were Raising $10M? with Jason FishmanIn this episode of Counsel Cast, host Karin Conroy welcomes Jason Fishman, CEO of Digital Niche Agency (DNA), to explore how law firms can borrow proven marketing strategies from the world of investor acquisition. Jason shares how his team has helped raise hundreds of millions in capital by focusing on premium audiences, strong creative strategy, and data-driven funnels, and why those same principles can transform how law firms attract clients.Through their discussion, Jason breaks down how to market like you’re raising $10 million: start with a system, not a guess. He outlines his Eight-Point Plan, a fr...
2025-11-1150 min
Counsel Cast[Counsel Cast Chambers] Why Great Branding Moves ClientsIn this episode of Counsel Cast Chambers, brand strategist Erin Andrea Craske explores the emotional and psychological aspects of branding. The conversation highlights why logical approaches often fall short in law firm branding and how emotional resonance can earn trust and influence decisions. Erin discusses various buyer personalities and stresses the importance of catering to each type to drive conversions. She emphasizes a consideration stage in the marketing funnel that is often overlooked but crucial for decision-making. The episode also addresses the misalignment of marketing investments focused heavily on awareness and neglecting the emotional connections ne...
2025-11-0409 min
Counsel CastThe Law Firm Marketing Framework That Actually Works with Lynn ColepaughIn this episode of Counsel Cast, host Karin Conroy sits down with Lynn Colepaugh, founder of Cyber PR Army, to unpack why most law firms don’t fail at marketing because of talent, but because of chaos. Lynn shares her framework-first approach to creating marketing systems that protect your reputation, save time, and keep your firm’s messaging consistent even through turnover, regulation shifts, and daily fire drills.They explore how to build simple, durable frameworks that free up billable hours, reduce decision fatigue, and make your marketing sound like you. From automating your inbox to taming your...
2025-10-2843 min
Counsel Cast[Counsel Cast Chambers] Stop Posting Everywhere: Focus Your Firm’s Social StrategyIn this episode of Counsel Cast Chambers, Mandy Hoskinson discusses the keys to creating a focused and effective social media strategy for law firms. Learn how to select the right platform, create suitable content, and maintain consistency without burnout. Insights include the specific advantages and limitations of platforms like TikTok and LinkedIn for localized and national reach, the importance of aligning marketing goals with broader business objectives, and the necessity of detailed target audience understanding. Mandy also emphasizes the role of C-suite executives in content creation and the value of local marketing strategies over spreading ef...
2025-10-2112 min
Counsel CastIs the Fix to Your Marketing Just... Sounding Like a Human Again?In this episode of Counsel Cast, host Karin Conroy sits down with Rachel Allen, founder of Bolt from the Blue Copywriting, to unpack the neuroscience of human connection, and why sounding like a real person is the secret advantage in modern law firm marketing.They dive deep into the psychology of trust, exploring why generic, AI-sounding copy destroys credibility and how to write in your authentic “coffee shop” and “4 AM” voice, the language real clients actually use when they’re making decisions that matter.From lawyer bios to landing pages, learn how subtle word choices trigger th...
2025-10-1438 min
Counsel Cast[Counsel Cast Chambers] The Science of Connection Through BrandingIn this episode of Counsel Cast Chambers, key moments are revisited from a conversation with branding expert Stephanie Riel. The discussion centers around how effective branding for law firms goes beyond aesthetics, delving into the importance of consistency, clarity, and psychology in building emotional connections with clients. Stephanie explains how different branding elements, like logo design, wording, and fonts, must align with the firm's identity and audience. We also cover the significance of data analysis, digital assets, and targeted marketing to better understand client behavior and improve lead generation. Through practical advice, Stephanie helps law fi...
2025-10-0708 min
Counsel CastIs Your Law Firm Brand Actually Just... Bland? with Reid HolmesIn this episode, I’m joined by Reid Holmes, dubbed as a 'marketing therapist,' sharing insights from his 30-year career in branding, strategy, and advertising. He discusses the concept of 'Appreciated Branding' from his bestseller and how it focuses on creating meaningful connections rather than intrusive marketing. Reid contrasts traditional advertising's interruptive nature with modern approaches that emphasize value and emotional connection. He provides practical examples and strategies applicable to various industries, including law firms, demonstrating how businesses can build stronger, trust-based relationships with their audiences. Key recommendations include leveraging social media for value-driven cont...
2025-09-3053 min
Counsel Cast[Counsel Cast Chambers] The long game: Strategic Approaches to Sustaining Client RelationshipsIn this episode of Counsel Cast Chambers, we revisit key insights from our conversation with Cindy Chang, focused on using brand personality to connect with the right clients and stand out in a crowded market. Cindy provides actionable advice on defining your firm's voice, creating emotional resonance, and building a brand that attracts your ideal audience. The discussion also covers the importance of balancing reputation and relationships when it comes to maintaining client connections and underscores the power of emotional appeal in business decisions.Cindy gives listeners actionable tips on:00:00 Introduction 00:47 Maintaining Client Relationships01:49 Ba...
2025-09-2305 min
Counsel CastHow Lawyers Can Build Trust Through Omnipresence with Jake IshamIn this episode, I’m joined by Jake Isham, CEO of Creative Minds, to talk about the significance of omnipresence in the digital landscape, especially for lawyers. He emphasizes the importance of being visible on multiple social media platforms and leveraging AI tools for content creation. Jake outlines strategies for building trust through consistent, high-quality content and the role of patience and perseverance in marketing. He also provides practical advice on starting a digital show and repurposing content across various platforms to maximize reach. Highlighting the power of social media, he shares insights on how lawy...
2025-09-1658 min
Counsel Cast[Counsel Cast Chambers] How do you dominate local search?In this episode of Counsel Cast Chambers, we cover how law firms can dominate local SEO with insights from Stormy Knight, an expert in the field.Listeners learn about the importance of the Google Business Profile, reviews, directories, and on-page SEO to stand out in local searches. Stormy explains the evolution of the “three pack,” why proximity to the searcher matters most, and how virtual offices can navigate Google’s ever-changing policies.Real-world examples of how firms have successfully leveraged multiple office locations and strong review strategies to outperform competitors. The conversation also explores Google Local...
2025-09-0911 min
Counsel CastHow Can Your Law Firm Rank #1 in AI Search with TJ RobertsonIn this episode, I’m joined by TJ Robertson, founder of TJ Digital, who brings over a decade of SEO expertise and a fresh focus on AI-driven digital marketing strategies. We discuss the evolution of SEO in the age of AI, the transformative impact of large language models like ChatGPT, and how law firms can leverage AI to rank higher in search results. The conversation also delves into practical tips for creating content that appeals to AI algorithms, the importance of video content, and the future of AI-assisted marketing. Tune in for actionable advice on stay...
2025-09-0244 min
Counsel Cast[Counsel Cast Chambers] The Secret to Attracting Ideal Clients with Your BrandIn this episode, the focus is on attracting clients through the deliberate cultivation of brand personality in this Counsel Cast Chambers episode with Kaye Putnam. Emphasizing findings from a Harvard study, which shows that 95% of human decisions are made on a subconscious emotional level, the discussion underscores the importance of integrating emotion into brand communication. Listeners are introduced to the concept of brand personality, including the value of brand archetypes inspired by Carl Jung. Real-world applications are highlighted through examples like a successful quiz tool used to identify brand pathways, illustrating how such tools can d...
2025-08-2613 min
Counsel CastYou’re Tracking the Wrong Metrics—A Content Strategy for Law Firms that Works with Matt BaileyIn this episode, digital marketing expert Matt Bailey joins me to discuss the importance of tracking the right metrics for law firms and outlines a content strategy that works. With 30 years of experience, Matt explains the pitfalls of focusing on the wrong metrics and shares insights into creating an efficient analytics strategy. He emphasizes the need to understand what metrics are truly valuable by connecting them with actual business goals. The conversation also covers the importance of a clear marketing strategy and the negative impact of irrelevant content on SEO. Additionally, Matt recommends the book 'R...
2025-08-1944 min
Counsel Cast[Counsel Cast Chambers] Monetization Strategies for Legal PodcastersIn this episode, we’re joined by Simona Costantini to dive deep into the various ways to monetize your podcast, starting with traditional sponsorships. Discussing common challenges and industry standards, we explore effective sponsorship strategies based on your podcast's niche and target audience. Additionally, we cover alternative revenue streams such as self-sponsorship through promoting your own products or services, utilizing donation platforms like 'Buy Me A Coffee,' and creating Patreon-based exclusive content. Lastly, we touch on the benefits of affiliate marketing and the importance of offering valuable freebies to grow your listener base and capture traffic.
2025-08-1213 min
Counsel CastWhy Budget Branding Is Killing Your Law Firm’s Growth with Jed MorleyIn this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients. We delve into the importance of targeted messaging, understanding your ideal client, and adaptive marketing strategies. Practical examples, such as a DUI law firm's approach and an advisory accounting firm's rebranding, illustrate these points. We also emphasize the need for iterative messaging, testing, and refining processes to scale effectively....
2025-08-0539 min
Counsel Cast[Counsel Cast Chambers] Is a DIY Website Right for your Law Firm?In this episode of Counsel Cast Chambers, we delve into the pros and cons of building your own law firm website with insights from legal tech pioneer Jack Newton. The discussion explores common pitfalls law firms encounter when handling web design solo, such as performance, security, content strategy, and client experience. Jack provides guidance on whether a DIY approach is pragmatic or counterproductive, particularly weighing cost-savings against effective results. He emphasizes the importance of a modern, user-friendly website as legal demand increasingly starts with a Google search. Drawing on data from the Legal...
2025-07-2908 min
Counsel CastThe Secret to Getting Consistent Legal Leads Through Branding with Jorge OlsonIn this episode, Jorge Olson, an experienced marketer and author of several books including 'Wholesale MBA Marketing Karma' and 'Build Your Beverage Empire,' shares his extensive knowledge on branding, especially for law firms. He emphasizes the importance of personal branding over company branding, explaining how executives should brand themselves to build trust and recognition. The discussion delves into the evolution of branding, starting from ancient symbols to modern AI-driven marketing strategies. Jorge highlights the benefits of creating custom GPTs (Generative Pre-trained Transformers) for efficient and personalized branding and marketing tasks. The conversation also touches on the...
2025-07-2254 min
Counsel Cast[Counsel Cast Chambers] Where do you start with SEO?In this episode of Counsel Cast Chambers, we’re joined by Pete Everitt to talk about the complex world of SEO, dispelling common myths and shedding light on its realities. We discuss the historical poor reputation of SEO practices and emphasize the importance of playing by Google's rules, given its dominance in the search engine market. The conversation highlights the 512 variables in Google's SEO algorithm and the challenges posed by updates, often released around New Year's Day. The focus shifts to how SEO efforts contribute to Google's revenue through its advertising model and the need fo...
2025-07-1510 min
Counsel CastHow AI Search Is Reshaping Law Firm SEO — and What To Do About It with Michael BuckbeeIn this episode, Michael Buckbee, co-founder of Knowatoa, discusses how AI search is reshaping the landscape of SEO for law firms. The conversation delves into the basics of AI search, particularly focusing on Google's AI overviews, and the impact on search queries and SEO strategies. Michael explains the importance of understanding AI, chat, and traditional search volumes and offers practical advice on adapting to these changes.The episode introduces the 'Biscuit Framework' for SEO strategies and the significance of brand presence in AI searches. The discussion also touches on future trends in AI, content ownership, a...
2025-07-0845 min
Counsel Cast[Counsel Cast Chambers] What's Wrong with Your Emails?In this episode of Counsel Cast Chambers, marketing strategist Tanya Brody discusses the prevalent mistakes law firms make in their email marketing strategies. From targeting the wrong audience to sharing irrelevant credentials and using overly sophisticated language, Tanya highlights the key pitfalls that lead to ineffective email communication. She also provides actionable tips on how to craft compelling emails that resonate with clients, emphasizing the importance of addressing the clients' problems and offering clear solutions. By focusing on these strategies, law firms can improve their email marketing efforts, build trust, and drive more lea...
2025-07-0107 min
Counsel CastWhat’s the One Social Media Move That Could Transform Your Law Firm? with Caroline LangdonIn this episode, Caroline Langdon from Impact Media House shares her expertise in social media strategy. The conversation covers simple social strategies and productivity techniques to sustainably grow your brand without burnout. Caroline also discusses the importance of overcoming initial 'cringe' feelings about posting on social media to see long-term benefits. The discussion further dives into creating a social media strategy for law firms, the significance of consistency in posting, and the effectiveness of content calendars. She also highlights the importance of engagement, understanding one's target audience, and setting clear goals. The episode culminates in pr...
2025-06-2438 min
Counsel Cast[Counsel Cast Chambers] Local SEO That WorksIn this episode of Counsel Cast Chambers, we explore essential first steps for law firms to delve into local SEO with Ross McDaniel. Ross recommends claiming and optimizing a Google Business Profile and soliciting five-star reviews from past clients as pivotal free strategies. Illustrating the impact, the guest shares a success story of a chiropractor who achieved a top ranking in Google Maps within ten days. The discussion emphasizes the significance of reviews and the potential for rapid search visibility improvements, even in competitive markets.Tom gives listeners actionable tips on:00:00 Introduction to...
2025-06-1705 min
Counsel CastCreative Strategy Meets Law Firm Growth: Lessons in Scaling to $100M from a Fractional CMO with Joaby ParkerIn this episode, Joaby Parker, Founder and Chief Marketing Officer of Cover3 Creative Advertising Agency, discusses how to prevent wasting marketing dollars and achieve substantial growth using sound marketing principles. Joaby introduces the concept of a Fractional CMO and differentiates it from a Marketing Director. He emphasizes the importance of a long-term, detailed marketing plan and shares a strategic planning framework that spans two years. Joaby also provides insights from his successful growth of Casper's Ice Cream from $5 million to $150 million, using targeted and efficient advertising techniques. The episode is packed with actionable strategies for la...
2025-06-1038 min
Counsel Cast[Counsel Cast Chambers] Law Firm Website Fixes That Drive ResultsIn this episode of Counsel Cast Chambers, Monica Pitts discusses the importance of viewing your website as a key member of your sales team, acting as your first receptionist and salesperson. We explore how the sales cycle has evolved, with potential clients seeking solutions online rather than in person. The episode emphasizes the need to understand whether your clients come to you with awareness of their issues or with specific interests. Strategies are shared on optimizing your website to cater to these different client types by addressing common questions and fears, thus enhancing user experience an...
2025-06-0305 min
Counsel CastWhy Isn’t Your Podcast Growing? — and How to Fix It with Ads with Megan ShieldsIn this episode, Megan Shields, CEO of Chime House Media, shares her expertise in leveraging Facebook and Instagram ads to boost podcast growth for business owners. Megan discusses the common misconceptions about organic podcast growth, the importance of having a marketing strategy, and how to effectively use paid ads to target specific audiences. The conversation delves into the best practices for setting up ad campaigns, measuring success, and the significance of having a solid foundation for capturing leads. Megan also offers insights into creating long-term brand awareness versus immediate traffic and lead generation. The episode co...
2025-05-2740 min
Counsel Cast[Counsel Cast Chambers] What Law Firms Get Wrong About CybersecurityIn this episode of Counsel Cast Chambers, cybersecurity expert Tom Kirkham delivers a crucial wake-up call for law firms that believe they are too small to be targeted by cyber criminals. Tom discusses the most overlooked risks such as phishing scams and ransomware attacks, and emphasizes the inadequacy of relying solely on IT providers for cybersecurity. He explains the importance of treating cybersecurity as a top priority to protect client data, reputation, and overall business operations. Key highlights include the importance of regular software updates, risk assessments, and the differences between IT and InfoSec objectives. Tom also t...
2025-05-2006 min
Counsel CastCan You Really Get Media Coverage Without a PR Firm? with Shanté Micah & Josh MoodyIn this conversation, Shanté Micah and Josh Moody, co-founders of Good News, discuss the complexities and evolving nature of public relations (PR) in the context of modern marketing. They emphasize the importance of visibility, human connections, and the role of AI in enhancing PR strategies. The discussion also touches on the future of marketing, the significance of credibility, and how PR can serve as a powerful tool in a world increasingly driven by digital interactions and storytelling. In this conversation, Shanté Micah and Josh Moody discuss the evolving landscape of public relations and marketing, emphasizing the importance of...
2025-05-1341 min
Counsel Cast[Counsel Cast Chambers] AI Content for Law Firms: What Works (and What Doesn’t)In this episode of Counsel Cast Chambers, Karin Conroy and Max Gutsche discuss the current landscape of AI-driven content generation with a focus on practical applications for law firms and other professional services. The conversation highlights the basic and advanced capabilities of popular AI tools like ChatGPT, MidJourney, and DALL-E, and explores the benefits and limitations of using these technologies for creating text and graphic content. Max also shares his contrarian view on the market's emphasis on rapid content generation and argues for leveraging existing deep knowledge within organizations to produce valuable content. Additionally, the ro...
2025-05-0605 min
Counsel CastWhy Some Lawyers Dominate Podcasting While Others Struggle with Dennis MeadorIn this episode, Dennis Meador, CEO of the Legal Podcast Network, joins me to discuss why certain lawyers excel in podcasting while others falter. He shares his unique journey from studying theology to becoming a marketing expert and emphasizes the importance of having a clear podcasting strategy. Dennis delves into the distinction between gaining peer recognition and client acquisition, offering practical steps for effective podcasting. He highlights common mistakes like lacking a content plan and underestimating the production value. The conversation also covers the significance of quality content, trust-building, and the role of consistent, targeted marketing for s...
2025-04-2942 min
Counsel CastHow Law Firms Can Dominate Digital Marketing with Video with Anthony Prichard & Paritosh PareekWhy are short-form videos so essential for modern law firms?In today’s rapidly digitalizing world, law firms are presented with the challenge of adapting their marketing strategies to keep up with evolving trends. Among these trends, short-form videos have emerged as a powerful tool not just for engaging potential clients but also for nurturing relationships with existing and past clients. But what makes short-form videos so crucial in the context of digital marketing, particularly for law firms?Short-form videos, popularized by platforms like TikTok, Instagram Reels, and YouTube Shorts, are captivating due to their br...
2025-04-1533 min
Counsel CastMarketing Therapy For Law Firms: How To Brand, Build & Boost Business With Less Stress With Lorrie Thomas RossFeeling the marketing grind? Perhaps it's time for some marketing therapy! In this episode, Karin Conroy sits down with Lorrie Thomas Ross, CEO of Web Marketing Therapy. Lorrie shares her unique approach to marketing that emphasizes building authentic client relationships and ditching stress. She explores how marketing therapy gives you the roadmap to drive bigger growth with practical solutions, rediscover the joy of marketing, and build rock-solid relationships through open communication. Lorrie also reveals the secrets to building a strong and creative team, as well as why embracing creative conflict can lead to marketing magic.
2025-04-0137 min
Counsel CastHow Can Law Firms Achieve Maximum Growth With Minimal Resources? With Sarah Noel BlockAchieving maximum growth with just a handful of resources might seem an overwhelming task at first, but it is never impossible. If you know how to work around with what you have, you can finally ditch the crickets in your inbox. Karin Conroy chats with Sarah Noel Block, Founder of the Tiny Marketing Club, who shares effective strategies on how law firms can escape tedious sales cycles and unlock profound growth. She reveals her lean marketing secrets and explains how to build your own “marketing engine” that consistently attracts ideal clients without breaking the bank – or your brain. Tune in to...
2025-03-1833 min
Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you loveEpisode 290 Mastering Law Firm Marketing with Karin ConroyIn today’s episode of the *Wealthy Woman Lawyer®* podcast, I chat with Karin Conroy, Founder and Creative Director of Conroy Creative Counsel, an award-winning recognized leader in law firm marketing and website development. Karin has cracked the code on building smart, sophisticated, and strategic websites for law firms that result in more reach and revenue. Through strategic branding and positioning, her clients enhance their online reputation and create a marketing strategy that works.Listen in as Karin and I discuss:Why a website alone won’t bring in new clients—and what actually works.The importa...
2025-03-0651 min
Counsel CastWhat’s The Future Of Email Marketing For Law Firms? With MV BravermanEmail marketing has become a critical tool for connecting with your audience, especially in today’s fast-paced digital era. How can law firms benefit from this particular marketing strategy? Host Karin Conroy dives into the essentials of email marketing with MV Braverman, founder of Inbox Welcome. Together, they explore how to boost email deliverability, craft resonating campaigns, and avoid the most common spam pitfalls. From technical settings you have to take into consideration to the right approach to creating compelling content, this episode is packed with actionable insights ever law firm must know about to keep their digital marketing up...
2025-03-0437 min
Legal Talk Network - Law News and Legal Topics#546: Unlock Law Firm Growth: AI marketing Secrets with Karin ConroyIn this conversation, Karin Conroy and Zack Glaser discuss the integration of AI in marketing, emphasizing the importance of maintaining a human touch while leveraging technology. They explore the significance of a unique brand voice, particularly the value of female perspectives in marketing. The discussion also covers Google's EAT principles, the need for content optimization for AI search, and the importance of regularly reviewing and refining marketing strategies. Finally, they stress the necessity of defining an ideal client to enhance marketing effectiveness. Links from the episode: Check out Conroy Creative Counsel Learn...
2025-02-1831 min
Lawyerist Podcast#546: Unlock Law Firm Growth: AI marketing Secrets with Karin ConroyIn this conversation, Karin Conroy and Zack Glaser discuss the integration of AI in marketing, emphasizing the importance of maintaining a human touch while leveraging technology. They explore the significance of a unique brand voice, particularly the value of female perspectives in marketing. The discussion also covers Google's EAT principles, the need for content optimization for AI search, and the importance of regularly reviewing and refining marketing strategies. Finally, they stress the necessity of defining an ideal client to enhance marketing effectiveness. Links from the episode: Check out Conroy Creative Counsel
2025-02-1831 min
Counsel CastWhy Law Firms Fail On Social Media And How To Get Heard With David GriffithsIs your law firm ready to conquer social media? Join Karin Conroy and social media expert David Griffiths, CEO of Content Creating Academy, for an electrifying discussion on transforming your online presence. David shares his incredible journey from struggling artist to online sensation, revealing why authenticity is key to connecting with your audience. He breaks down the strategies that REALLY work, including leveraging different platforms effectively and understanding your ideal client. Don't miss this game-changing episode!
2025-02-1843 min
Counsel CastHow Can Women Lawyers Redefine Law Firm Marketing Strategy? With Davina FrederickMarketing strategies for law firms are ripe for disruption, and women lawyers are leading the charge. In this episode, Davina Frederick, founder and CEO of Wealthy Woman Lawyer, shares how women are redefining traditional law firm marketing. From embracing authenticity to leveraging technology and social media, Davina discusses how female lawyers can build deeper connections with clients while scaling to seven figures. This conversation dives into the unique challenges women face in the legal field and the transformative power of owning their voices and experiences.
2025-02-0448 min
Counsel CastWhat’s The Secret To AI-Driven Law Firm Marketing Strategy? With James HipkinArtificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with James Hipkin, CEO of Red 8 Interactive, to decode the secrets of AI and how it can elevate the way you market your law firm in today’s digital age. He explores the right way to understand your target client, craft compelling customer journeys, and leverage AI for content creation. James also shares his insights on avoiding common marketing pitfalls, like "bo...
2025-01-2840 min
Counsel CastWhat’s The Missing Piece In Your Law Firm’s Growth Plan? With Jessica LackeyEvery law firm must have a solid growth plan in place if they want to achieve long-term success. But if you have one implemented and yet you are still falling short in hitting your goals, perhaps you are missing something. In this episode, Karin Conroy talks with strategy and operations advisor Jessica Lackey about the three stages of law firm growth. She explains how to secure sustainable growth by defining your target audience, developing a strong marketing plan, and streamlining back-end operations. Jessica also shares insights on transitioning from a generalist to specialist and how to charge a premium...
2025-01-1445 min
Counsel CastWhat Are The High-Impact Marketing Hacks Every Lawyer Needs To Know Right Now? With Eric EdenWho does not love to learn some high-impact marketing hacks? In today’s fast-paced world, everyone will do anything just to get their target market’s attention and convert it into actual sales. This is exactly what Eric Eden bring to this conversation with Karin Conroy. Tune in as the Founder and Chief Marketer of Workverse reveals the actionable marketing strategies for lawyers in this digital age. Eric explains how to maximize the power of personal branding in a world oversaturated with content and currently being shaped by artificial intelligence. He also discusses why businesses must view marketing as a lo...
2024-12-3144 min
Counsel CastWhat Photo Strategies Will Elevate Your Law Firm’s Brand? With John DeMatoImages can convey messages in a unique way that words simply cannot, making them essential elements in building a strong marketing campaign. Branding and book photographer John DeMato joins Karin Conroy to discuss the best photo strategies to elevate your law firm’s brand. They explain how to make the most out of photoshoots, how to produce the right profile photos, and when to update images across your online profiles. John also stresses why using stock photos is a big mistake and how to give photographers the freedom to leverage even the most spontaneous moments of your business....
2024-12-1744 min
Counsel CastThe Key To Lawyer Influence: A Guide To Essential Presentation Skills With Juanita WheelerLawyers who desire to succeed in their craft must learn the art of public speaking and hone their presentation skills. Otherwise, they can never exercise their influence or connect with other people. Karin Conroy sits down with presentation pitching and speaker coach Juanita Wheeler to discuss how lawyers can build their brand and reputation through persuasive public speaking. She discusses how to tailor your message according to the audience you are speaking to and how persuasion can lead to trust. Juanita also stresses the importance of having a clear objective before speaking publicly to fully resonate with the needs...
2024-12-0343 min
Counsel CastHow Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo PonziIn this episode, I’m joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing. Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision. The episode includes discussions on inte...
2024-11-1943 minCounsel CastGA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete EverittIn this episode, I’m joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms. We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing. Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management.Pete...
2024-11-0545 minCounsel CastHow Can Your Law Firm Stay Ahead of Digital Hackers? with Jonathan SteeleIn this episode, Jonathan Steele, a Chicago-based divorce attorney and partner at Behrman LLP, shares crucial insights on cybersecurity tailored for law firms. The discussion covers prevalent digital threats like phishing attacks, business email compromises, and domain security issues. Jonathan stresses the importance of identifying suspicious emails, employing preventive measures such as DMARC, DKIM, and SPF records, and the vital role of modern techniques like pen testing. The conversation highlights the generational challenges in adopting security practices such as zero trust and multi-factor authentication, emphasizing the need for constant vigilance, updated security systems, and proper training. ...
2024-10-2233 minCounsel CastIs Your Law Firm Prepared for a PR Crisis? with John P. DavidIn this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events. John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches o...
2024-10-0835 minCounsel CastHow Can Client Engagement Strategies Drive Revenue Growth for Your Law Firm with Mark SternIn this episode, Mark Stern, CEO of Custom Box Agency, discusses strategies for enhancing client engagement and optimizing the customer journey to drive faster results and better experiences. The conversation covers the application of marketing funnels, the importance of physical experiences, and how to create premium customer interactions. Mark emphasizes the role of strategic client engagement in driving revenue, particularly for law firms, and illustrates the impact of customized box experiences in different stages of the marketing funnel – acquisition, delivery, and retention. He provides practical examples of how this approach can improve client onboarding, educational efforts, and lon...
2024-09-2439 minCounsel CastHow Can Social SEO Generate Free Traffic and Improve Your Law Firm's Conversions? with Paul Counts and Shreya BanerjeeIn this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms. They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. The episode also compares past and present SEO practices, such as the shift from using purely hashtags to incorporating relevant keywords in social media posts. More practical advice includes the importance of writing for human readers rather than AI, using tools like Go...
2024-09-1032 minCounsel CastThe Long Game: Strategic Approaches to Sustaining Client Relationships with Cindy ChangIn this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries. Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one's network effectively, the value of feedback, and balancing reputation with personal connections. Cindy gives listeners actionable ti...
2024-08-2735 min
The Binge FactorMaximizing Law Firm Visibility: The Power Of Strategic Podcasting With Karin Conroy Of Counsel CastDiscover the secrets to thriving in the competitive legal marketing landscape with Karin Conroy, host of the Counsel Cast podcast. In this episode, Karin joins Tracy Hazzard to dive deep into the world of legal marketing, strategic podcasting, and creating a robust marketing funnel for law firms. She shares her unique approach to legal marketing, from her early days of experimenting with various tactics to establishing a successful podcast that aligns with her broader marketing strategy. This episode is packed with actionable insights for law firms looking to elevate their marketing strategy and achieve sustainable growth.
2024-08-2240 min
The Binge FactorMaximizing Law Firm Visibility: The Power Of Strategic Podcasting With Karin Conroy Of Counsel CastDiscover the secrets to thriving in the competitive legal marketing landscape with Karin Conroy, host of the Counsel Cast podcast. In this episode, Karin joins Tracy Hazzard to dive deep into the world of legal marketing, strategic podcasting, and creating a robust marketing funnel for law firms. She shares her unique approach to legal marketing, from her early days of experimenting with various tactics to establishing a successful podcast that aligns with her broader marketing strategy. This episode is packed with actionable insights for law firms looking to elevate their marketing strategy and achieve sustainable growth.Love the show? S...
2024-08-2240 minCounsel CastBest Practices for Law Firm Exits with Kevin McGoffIn this episode, writer and lawyer Kevin McGoff discusses the complexities and best practices surrounding law firm exits. Drawing from his extensive legal career, Kevin emphasizes the importance of self-reflection, understanding personal strengths and weaknesses, and seeking professional advice when contemplating a career change. The conversation also delves into the ethical considerations and strategic planning necessary for both leaving the legal field and starting a new firm. Kevin McGoff is the author of Find Your Landing Zone – Life Beyond the Bar, published in 2023. He is a writer, speaker, and lawyer. Kevin is also an avid cycl...
2024-08-1340 minCounsel CastHow Can Neuroscience-Driven Messages Improve Your Engagement? with Aurora WinterIn this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely. Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and s...
2024-07-3040 minCounsel CastWhy Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki SciberrasIn this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization. Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads.
2024-07-1635 minCounsel CastHow to Fix a Law Firm Website That’s Not Delivering Results with Monica PittsIn this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool. She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence. Monica is a techy, crafty, aerial dancer wi...
2024-07-0233 minCounsel CastWhat Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert MellakIn this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy. Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and s...
2024-06-1845 minCounsel CastWhat's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya BrodyIn this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients. Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues. Tanya Br...
2024-06-0448 minCounsel CastCan Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex SanfilippoIn this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche. He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pursuing ad revenue or broad listener demographics. Alex also highlights the importance of simple, actionable calls to action and engaging content that establishes a firm's authority. The episode includes insights on monitoring success metrics beyond traditional analytics, making it a must-listen for law firms aiming to optimize their podcasting e...
2024-05-2143 minCounsel CastHow Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea CraskeIn this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies.She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless of the industry, whether B2B or B2C, the target audience consists of humans, and emotional connection is key to effective branding. She argues that many companies fail to convert potential clients into actual clients because they overlook the emotional and psychological f...
2024-05-0736 minCounsel CastDo Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett HeynIn this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN.Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State U...
2024-04-2326 minCounsel CastWhat Lawyers Need to Know About Website Technology with Dave SobelIn this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions. Dave introduces the concept of 'hard trends' in technology to aid in future planning and stresses the critical role of human oversight in using AI ethically and effectively. Additionally, the conversation covers practical advice on improving law firms' operations through strategic IT partnerships, focusing on measurable b...
2024-04-0947 minCounsel CastHow Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick HutchisonIn this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development. Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of reading habits on personal and professional growth, and the significance of actionable writing for authors and readers alike. Our conversation explores strategies for effective reading and writing, touches on the value of non-fiction books, and delves into the role of books in...
2024-03-2649 minCounsel CastKey Strategies for Positioning Your Law Firm for Growth with Doug ReifschneiderIn this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms. Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA.Chief Outsiders stands as the largest fractional CMO...
2024-03-1237 minCounsel CastIs Your Marketing Funnel Leaking Clients? Improving Relationships and Conversions with Cindy ChangIn this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel. We explore the importance of understanding your audiences' needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to potential clients. Cindy emphasizes on focusing on the outcome rather than the features of a service to effectively appeal to clients. You have unique gifts to share. But... does the world KNOW what you have to offer?Cindy is the person who he...
2024-02-2735 minCounsel CastHow Can Your Law Firm's Content Beat AI? with Gert MellakIn this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO.Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are difficult for AI to replicate convincingly. He also predicts that the issues with AI, such as inaccuracies and invented facts, will be resolved within the next year, making it even more important for businesses to create value-based, human-centered content. Finally, he emphasizes the element of r...
2024-02-1347 minCounsel CastHow to Boost Your Marketing and Money through Podcasting with Tracy HazzardIn this episode, Tracy Hazzard, CEO and Co-Founder of Podetize, discusses the potential of podcasts as a source of income. Taking a business-minded approach to podcasting, Tracy emphasizes the potential of podcasts to monetize businesses, products, and services. She underscores that podcasting is often misunderstood as a 'mysterious' field where only a handful of people make millions. However, Tracy argues that the true value of podcasting lies in its ability to attract, retain, and engage an audience to build trust and drive business growth. She also highlights the flexibility of the medium, allowing content creators to experiment a...
2024-01-3051 minCounsel CastHow Can Lawyers Turbocharge Their Lead Generation? with Jennie WrightIn this episode, Jenny Wright joins me to talk about how law firms can optimize their lead generation efforts. She explains that while SEO is an important avenue, it should be considered a long-term investment and not the main focus out the gate. The discussion shifts to the importance of choosing the right lead magnet and how it should be custom-fit to the law firm's specializations and target audience. We also cover common mistakes in lead generation, such as a poorly converting landing page and lack of consistent marketing efforts. Jenny emphasizes the importance of regularly posting o...
2024-01-1636 min
Financial ClarityDesigning Tailored Marketing Services for Law Firms With Karin ConroyKarin Conroy is the Founder and Creative Director at Conroy Creative Counsel, a marketing agency specializing in the legal industry. With a focus on strategic and sophisticated marketing, Karin has established herself as a leader in redefining how law firms approach marketing. Her firm’s signature program, Marketing Co-Counsel™ is rooted in the belief that a cohesive and customized marketing plan is crucial for law firms aiming to enhance their online presence, reputation, and reach. Karin also hosts Counsel Cast, a podcast clarifying marketing questions for law firms. In this episode… Designing tailored marketing services that r...
2024-01-1645 minCounsel CastLinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich HaikIn this episode, Rich Haik, the owner of Alpha Social Media and host of the 'Let's Talk Social' podcast, joins me to explore the significance of digital media and social platforms for businesses. With over a decade of experience in digital media and social media marketing, Rich shares an insider's view on the evolution of social media and its influence on various industries. The discussion revolves around the importance of building an effective online presence, the changing dynamics of LinkedIn for legal marketing, reasons behind the limited effectiveness of certain automated outreach tactics, and tips for creating im...
2024-01-0245 minCounsel CastWebsite Analytics Demystified: Overcoming Common Obstacles with Philippa GamseIn this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy. Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and avenues to potentially extend their income. Philippa emphasizes the need for businesses to understand what they want their website to achieve and use analytics to see if these goals are being met. Philippa is an Internet veteran of more than 20 years, author, and in...
2023-12-1939 minCounsel CastTo Redesign or Not: What's Best for Your Advertising Growth? with Robert BrillIn this episode, Robert Brill shares his expertise on how to optimally use advertising for business growth. He emphasizes the importance of creative development every 3-4 weeks, iterating ad creatives based on performance and audience resonance. Robert discusses the shift from keyword targeting to a more broad targeting strategy, which gives Meta's (formerly Facebook) machine learning algorithm the chance to find a business's best customers through accumulated data. He also elaborates on the importance of having a holistic marketing strategy that covers all levels of a sales funnel. He suggests that the most significant metric is the a...
2023-12-0537 minCounsel CastEmail Marketing for Retention: Keeping Your Clients Close with Jeff FeltenIn this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach. To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market. Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of...
2023-11-2856 minCounsel CastContent by AI: Are We There Yet? with Max GutscheIn this conversation, Max Gutsche, co-founder of Unifier, a content scaling platform, discusses how his platform uses AI to scale already existing content into different formats, providing a highly efficient way to repurpose knowledge. Contrary to generic AI generators, Max emphasizes the importance of starting with unique and creative knowledge and then using AI tools to spread it across different formats. He notes that investing huge amounts into unproven innovations often leads to failure, drawing an analogy with restaurants that test, refine, and settle on a successful menu. Max also stresses the importance of consistency, fa...
2023-11-2137 minCounsel CastWhat everyone gets wrong about personal branding with Chris GensheerWhat does every lawyer get wrong about personal branding?In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have about personal branding.Chris shares his insights and actionable tips on what personal branding is and how it can reinforce referral marketing. He also talks about the importance of elevating authority and offers tactics to demonstrate industry authority.For lawyers looking to transform their personal brand, Chris offers tips on positioning your personal brand, creating your own ca...
2023-04-0436 min
Authentically UsKarin Esselstrom | Trauma Work for World ImpactIn today's episode we sit with Karin Esselstrom as she talks with us about her work in mental health with World Impact, how she came to be aware of her whiteness and Karin talks about a book that she is working on.
2023-02-2152 min
BE THAT LAWYERKarin Conroy: Starting with Strategy for SuccessIn this episode, Steve Fretzin and Karin Conroy discuss:Setting your pricing to attract the kind of clients you are wanting to work with.Knowing where your strengths are and hiring for your weaknesses. Having your own plan for your website that fits with your strategy. Understanding your strategy to understand your budget. Key Takeaways:Start in the right way with your pricing and you won’t have to backtrack later and argue for what you are actually worth. Don’t waste time and money doing the things that you can delegate to someone else for l...
2022-10-2735 min
Biz QueenKarin Conroy: Why Marketing Must Start with a StrategyLeave me a voice message HERE or https://www.golegalyourselfpodcast.com/ Email me at Kelly@GoLegalYourselfPodcast.com Or call 760-525-4540 Today I had the pleasure of talking with Karin Conroy with Conroy Creative Counsel. As an attorney that has multiple years of schooling underneath my belt, going to law school, there’s one thing they don’t teach you. How to run your business. They do not teach you how to become a business owner. And in fact, they don't really teach you much about the real world and h...
2021-12-0734 min
The Law EntrepreneurMarketing Instead of Ego: Standing Out Online with Karin ConroyThese days, everyone is online. If you aren’t then that’s a red flag for consumers, but at the same time, how on Earth can you possibly stand out from the crowd? Legal marketing consultant, Karin Conroy, is on hand with the tips you need to hear.How has the online landscape changed since everyone flocked to it in the ‘90s? What are the best website templates for legal marketing and which ones give clients the wrong ideas? Resources:Controy Creative CounselKarin Conroy on LinkedInJoin Lawyer Club FREE, where lawyers and law...
2021-10-2544 minCounsel CastTrailer | Welcome to the Counsel Cast PodcastThe Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level.On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online.Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away.Be sure to subscribe!
2021-09-0400 min
Ask Alan! The PodcastS2E33 with Legal Marketing Consultant of Conroy Creative Counsel Karin ConroyThis week's episode, Karin Conroy of Conroy Creative Counsel joins the program to talk marketing for law firms. It's a great episode where Karin talks about her journey to become a premier marketer out in California. Whether it's battling wildfires a block away from her home, or quitting her job to pursue two new degrees, she is a real fighter with lots of insight on the digital marketing field. For video options, click the link below!
https://youtu.be/doQ_75TadB4
For more Ask Alan! The Podcast, click right here! https://cronelawfirmplc.com/resources/ask-alan/
2021-08-2638 min
BE THAT LAWYERKarin Conroy: Strategic Website Design for SuccessIn this episode, Steve Fretzin and Karin Conroy discuss:How websites have changed from the beginning brochure style to how they work best strategically now.Where lawyers and law firms are missing the boat on website design and strategy. Being unique and memorable from the first look of your website. Connecting your message with your design. Key Takeaways:Website technology is constantly changing. Whenever you learn it, learn the principles and concepts about marketing and design and evolve with the changes. Don’t pretend that you know what you’re doing in building your website...
2021-08-0228 min
Ladies Who LawLWLS x Karin Conroy: Marketing for (future) LawyersSend us a Text Message with thoughts, guest suggestions, stories and more, HERE! Welcome back to another Ladies Who Law School Podcast episode! This week's episode is sponsored by Angela Vorpahl - and you guys she is offering the BEST opportunity for 0L's about to start law school this cycle, Angela's FREE 1L Masterclass. The FREE masterclass will cover the 3 biggest mistakes 1Ls make that prevent them from hitting their ambitious grade goals AND her signature 3-part framework to correct those mistakes and compete for top grades. SO...
2021-07-1251 min