Shows
CMO ConvoDr. Karthik Nagendra | The power of B2B thoughtleadership | CMO ConvoThoughtleadership is a term that gets thrown around a lot, in many different circumstances.So, let's drill into a specific function and form: applications of thoughtleadership in B2B marketing strategies. Fractional CMO, Dr. Karthik Nagendra knows all about its power and applications, which is why he's joined us to share his insights on what a modern B2B thoughtleadership strategy needs to look like.What are its aims? What are the components? And how do you measure success? We dig into all this, and more.2023-10-1235 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Art and Science of Account-Based MarketingMarketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.” – Ankit Sharma.In episode 13 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Ankit Sharma, VP Marketing at Netcore Cloud. Join us as we delve into the dynamic world of ABM in the digital age, exploring the strategies, technologies, and best practices that are reshaping the way businesses engage with their most valuable accounts. Ankit Sharma shares his wealth of knowledge, offering unique insights into the evolving landscape of ABM and how it continues to dr...2023-09-2121 min
Leveraging Thought LeadershipElevating Thought Leadership in Any Size Organization | Dr. Karthik NagendraYou need top talent to start a thought leadership function in your organization. But what if that talent already exists in your org? Whether you are responsible for starting a thought leadership function at a startup, or at a large company, you need to have the right talent, the right org support, and the right metrics to define success. In today's episode, we're chatting with Dr. Karthik Nagendra, Founder and CEO of ThoughtStarters, the first thought leadership marketing company in Asia. He's also the author of The Thought Leader Way: Leading Your Business with Thought Leadership in an A...2023-08-2734 min
The Shift - A DemandFarm Original on Digital Key Account ManagementBuilding a Dynamic and Data-Driven Digital-First Sales MindsetIn episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director of Digital Growth at Ebiquity Plc, as they explore how organizations can thrive in today's ever-changing business landscape by embracing digital transformation for sales success.Discover the power of data-driven strategies that fuel intelligent decision-making and strategic planning. Uncover insights into:Forging Data-Driven Brilliance: Get to the heart of sales success by leveraging clean and structured data. Uncover how data is the key to unlocking growth opportunities.Empowering Seamless Automation: Dive into the world of technology and automation...2023-08-1720 min
The Shift - A DemandFarm Original on Digital Key Account ManagementHow to Develop a Winning Digital-First Sales StrategyIn episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google.Learn how organizations can develop a digital-first approach to sales that not only engages customers but also fuels revenue growth. In this podcast, you'll learn:The importance of balancing data and relationships in key account managementThe significance of empathy and change management in driving digital transformationHow to use technology to improve digital sellingHow to develop a digital-first sales strategy that engages customers and fuels revenue growthTune in to The Shift today!2023-07-1313 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Tejas Arur, Business Communication and Customer Engagement Strategist at Axtria Inc.Have you wondered how to engage specific high-value accounts effectively?In episode 10 of the Shift podcast, Dr. Karthik Nagendra, CMO at Demand Farm, interviews Tejas Arur, Business Communication & Customer Engagement Strategist at Axtria Inc., about the key principles and strategies behind account-based marketing in a digital age.They discuss the importance of personalized and targeted marketing strategies, the role of data analytics and AI in account-based marketing, and the need for synchronization between account-based marketing and account-based selling.Don't miss out on their unique perspective on:Are personalized and targeted marketing strategies vital in today's...2023-06-2333 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Sherrod Patching, VP CSM at GitlabMaximizing Customer Retention with Key Account ManagementLooking for valuable insights into growing your existing customer base?The Shift Podcast has got you covered!In episode #9 of The Shift Podcast Dr. Karthik Nagendra speaks to Sherrod Patching, VP CSM at Gitlab to delve into customer retention trends, strategies, challenges, and much more. Learn how to leverage customer success and account management teams to drive growth. In this podcast, you’ll get to:Understand emerging trends in customer successAlign product features with customers’ top-level business objectivesAddress challenges in account planning and g...2023-06-0213 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Prasad Varahabhatla, Senior Director, Sales & Data Operations @PhilipsDigital transformation has become an essential element for businesses to remain competitive in today's ever-changing business landscape. It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanced sales performance. What has changed in the sales experience since the ability to integrate digital tools seamlessly into the sales process has improved? In episode #8 of The Shift Podcast on Digital Key Account Management, Prasad Varahabhatla (Senior Director, Sales & Data Operations at Philips) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into streamlining the sales experience in digital key account management. In...2023-05-0528 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Pavel Carballo, Director, Enterprise Sales Nordics @ DatabricksThe ability of a company to effectively manage and grow their strategic accounts directly impacts revenue generated from high-value customers. How does one manage key accounts and set up successful key account management processes?In episode #7 of The Shift Podcast on Digital Key Account Management, Pavel Carballo (Director, Enterprise Sales Nordics at Databricks) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into key account management success. In this episode of the Shift podcast series, Pavel shares his thoughts on measuring the success of key account management efforts including:1) Metrics t...2023-04-2024 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: James Manno, VP of Sales, Enterprise West @QualtricsAt a time when the global economy is expanding at a slow pace and financial conditions are tightening, B2B selling has turned almost completely digital. How does one navigate such a time of economic uncertainty? In the sixth episode of The Shift Podcast on Digital Key Account Management, James Manno (VP of Sales, Enterprise West at Qualtrics) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss the changing digital B2B environment.James shared his thoughts on managing key customers during a time of economic slowdown including:The need f...2023-03-0223 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Andrew Collings, Head of Enterprise at GearsetWhen working with large businesses and going outbound, being deliberate about the planned approach provides structure to your organization's interactions. Recently B2B selling has almost completely turned digital. With ever-growing, larger buying groups in this digital age of B2B selling, what are some factors that go into it; challenges encountered and benefits gained? In the fifth episode of The Shift Podcast on Digital Key Account Management, Andrew Collings (Head of Enterprise at Gearset) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss adapting your organization to this changing, digital B2B environment.2022-12-1317 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Ethan Trifari, Director @CapTech Ventures, IncThe digital world is now more connected than ever to every action and transaction in our daily lives. In this new world, the priority for companies lies in creating and implementing a digital account strategy that can be utilized to grow.In the fourth episode of The Shift Podcast on Digital Key Account Management, Ethan Trifari, Director at CapTech Ventures, Inc and Karthik Nagendra, Chief Marketing Officer at DemandFarm discuss the importance of digital key account management in achieving the best customer relationship strategy.Ethan shared some of his key motivations for transitioning to digital...2022-11-2118 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management with Jennifer Smith Byers, VP Client Services at TaskUsThe world is more dynamic now than ever before, and no one knows this better than sales teams. The shift to digital selling has already happened, and having the right tools for that is key. In the third episode of The Shift Podcast on Digital Key Account Management, Jennifer Smith Byers, VP Client Services at TaskUs and Karthik Nagendra, Chief Marketing Officer at DemandFarm delve into TaskUs' transition journey to digital Key Account Management.Jennifer shared some true gems from TaskUs' transformational digital Key Account Management(KAM) journey 🤯💡 Shifting to the Digital Way of KAM is...2022-09-0621 min
Mitchell Levy Presents AHA MomentsJosephine Bellaccomo, Dr. Karthik Nagendra & Coylette James on Thought Leader Life Credibility SpecialsGet to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields.Josephine Bellaccomo is a leadership coach, trainer, communications consultant, master facilitator, keynote speaker, author, and founder of Move The Message, a social enterprise where she designs and facilitates high-impact, experiential training and workshops to support NGOs and nonprofits. She continues to partner with her Fortune 500 clients and empowers people with the tools, clear training, coaching, techniques, and mindset to deliver high-impact messages and perform exceptionally. She helps innovators, change makers and professionals...2022-08-3124 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Liangbi David Shen, Head of Revenue Operations at Cambridge Mobile TelematicsAs Account Managers and Sales Leaders have to adapt quickly to evolving trends in Key Account Management, technological innovations come to the forefront as vital aspects in the Account Planning journey. Join Liangbi David Shen (Head of Revenue Operations at Cambridge Mobile Telematics) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) in the second episode of the Shift Podcast series, as they navigate the changing digital landscape of Key Account Management.David Shen shares real gems of Strategic Sales knowledge with us. And what can you learn from it? 💡 Sales business = Human-to-Human busin...2022-08-0916 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management with Anees Merchant, EVP, Sales at Course 5iAs Key Account Management and Account Planning transition to a more digital environment, technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to adapt quickly to these changing trends. How do you enable yourself to manage future changes? What works and doesn't work in the transition to digital KAM? To answer these questions and more, DemandFarm is excited to announce the Shift Podcast series, where experts share their KAM experience. Join Anees Merchant - EVP, Sales at Course 5i, and Dr. Karthik Nagendra - CMO...2022-07-0721 min
Thought Leader95. Dr. Karthik Nagendra & Building Thought Leadership in India⚔️ Having a name of an Indian god. 00:55🤓 Similarities between thought leadership and warlord wielding leadership. 01:33🛣️ Karthik’s journey from corporate sales in banks to thought leadership and a consulting business. 03:26🆙 Adopting thought leadership should start from the leadership level. 07:13🐞 Marketing bug comes from his dad, but Karthik is the only entrepreneur in the family. 09:02⚫🐑 Karthik is a black sheep in the family: he was always different. 10:26🌞 Startups in India don’t have a structured approach in building thought leadership 11:57 📈 India is becoming an IT giant and ‘smart country’ that jumps some...2022-03-1717 min
Human Capital LeadershipS32E21 - Panel Discussion- From Great Attrition to Great AttractionIn this HCI Podcast episode, Dr. Jonathan H. Westover (https://www.linkedin.com/in/jonathanhwestover/) shares his recent panel discussion, entitled, "Panel Discussion- From Great Attrition to Great Attraction." See the video here: https://youtu.be/6ox3kPG2lVE.
We’re in the middle of a period that many are calling “The #greatresignation” as more employees than ever are leaving their jobs for a new challenge. The #GreatAttrition is real, will continue, and may get worse before it gets better. Yet this unique moment also represents a big opportunity. To seize it, take a step back, listen, learn, and make the cha...2022-02-1547 min
The Making of a Thought Leader10 Resolutions for Building Thought Leadership in 2022Resolutions are being made now for a brand new year. New goals are being set too. Thought leadership can be build systematically with a goal-based approach. Perhaps you are already on the path of building your leadership or perhaps you are just about begining. Wherever you are on your journey, this episode gives you actionable ideas to implement while building your thought leadership.The 10 points shared in the episode will open up your mind towards different ways one can focus on building their thought leadership.Hope you enjoy this episode as much as I enjoyed...2021-12-3031 minThe Making of a Thought LeaderTMTL Author Interview: The Thought Leader WayThought leadership building for an organisation gets difficult if it is not backed by the senior leaders. Marketers often find themselves in the dilema of chaseing leads and showing ROI instead of owning the thought leadership agenda. How then can organisation in the long run differentiate itself from the competition? On this value packed episode of The Making of a Thought Leader podcast, I am joined by Dr. Karthik Nagendra who is a marketer and also an author of book The Thought Leader way. Dr. Karthik explains how a a systematic approach can help organisations sustain thought...2021-12-1337 min
Reputation Capital29. Dr. Karthik Nagendra & Building Reputation Capital in India🛕 What the name Karthik means in Hindu culture. 02:06🤓 The difference between a warlord wielding leadership and thought leadership. 03:08✅ Shifting from corporate sales at a multinational bank to running his own consulting practice. 4:40⏳ Thought leadership doesn't get built overnight. 09:35🔀 First generation entrepreneur: For Dr. Karthik, it was always about doing something different and not following the traditional path. 10:12🦄 He has been choosing to be different since he was a young child and considers himself to be the black sheep of the family. 11:05 🎓 Collaborating with Ivy League Universities to come up with thought...2021-09-0820 min
The Credibility Nation ShowConverting Your Web Visitors Into Clients with Dr. Karthik Nagendra (CNS 115)In this episode, Dr. Karthik Nagendra, talks about engaging your web visitors and converting them into clients with thought leadership marketing. He is an award-winning marketing consultant, certified life coach and entrepreneur with years of experience in strategy, marketing, operations and HR. He is dedicated to transforming companies and businesses into influencers by unearthing their big ideas and branding them as experts in their fields. His approach is grounded in facts that are sought out from fresh perspectives and research. He further helps in building corporate campaign portfolios that effectively strengthen image and value. If you are an agency...2020-12-2207 min
Mrigashira PodcastKarthik Nagendra on all about thought leadership
A must listen chat between Karthik Nagendra and Radha Radhakrishnan on ‘ all about thought leadership’. Thought leadership is one of those mystical buzzwords that often gets mistaken and misused. Dr. Karthik Nagendra, author of the book ‘The Thought Leader Way’ explains all about thought leadership in an exclusive conversation with Radha Radhakrishnan.
The episode features Dr. Karthik Nagendra, a serial entrepreneur who has two decades of experience across strategy, marketing, operations and HR. He says customer loyalty is becoming thinner by the day. Brands, particularly the b2b ones, will be able to capture better market share if they...2020-10-2812 min
Thought Leader Life#378, 379, 380, 381: Karthik Nagendra, Wael Zaki, Sandra Costéja Bos, Leonard Marchese w/ Mitchell Levy on Thought Leader Life Credibility#378: Karthik Nagendra and Mitchell Levy on Thought Leader Life Credibility Episode
Engage your web visitors and convert them into clients with Thought Leadership Marketing. This episode features #ThoughtLeader and #Expert, Dr. Karthik Nagendra (https://www.linkedin.com/in/dr-karthik-nagendra ), an award-winning marketing consultant, certified life coach and entrepreneur with years of experience in strategy, marketing, operations and HR.
Dr. Karthik is dedicated to transforming companies and businesses into influencers by unearthing their big ideas and branding them as experts in their fields. His approach is grounded in facts that are sought out from...2020-07-0126 min
For Immediate Release PodcastThought Leader Life #378, 379 380, 381Guest Karthik Nagendra, Wael Zaki, Sandra Costéja Bos, Leonard Marchese2020-07-0126 minFor Immediate Release PodcastThought Leader Life #378Guest Dr. Karthik Nagendra2020-06-0407 min
Pathfinder – Growth Stories for Personal SuccessSeason 2 IntroductionAfter the successful completion of Season 1 where we had 10 episodes of great conversations with achievers from entrepreneurs, sales, marketing & technical professionals sharing their journey and key learnings on the way. There are really some great insights and wisdom available from all the guests, I will highly encourage all of you to go ahead and revisit the episodes if you have missed any of them.
We had great line of guests in the episode 1 with Sairam Vedam (CMO at Kore.ai), Amit Bharadwaj (Founder 6 Degree), Niladri Dutta (Global Telecom Consulting professional), Subhendu Pattnaik (Phd Scholar & Head of Marketing...2019-09-2403 min
Pathfinder – Growth Stories for Personal Success#8 - Journey of Dr Karthik Nagendra on being a Thought Leadership & Content Marketing expert, an entOur guest, Dr Karthik Nagendra has been instrumental in creating many award winning content marketing programs for leading brands like MeritTrac-India’s largest Skills Assessment Company, Wipro Technologies and Accenture in his earlier stints. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has also authored papers & articles on marketing, strategy in international journals & has been a guest speaker at many Ivy League Universities globally. Apart from being published, he has also been featured among the Top 30 marketing Consultants in...2019-09-0340 min