Shows
High on Stories"Don't stop questioning" TV Naarayan, Head of Marketing, Paypal IndiaFor TV Naarayan, Head of Marketing, Paypal India, marketing has always been the first choice and it surprises him to no extent when he hears terms like ‘Influencer Marketing’ or ‘Digital Marketing’ thrown about.
That’s because he feels these forms of marketing have always existed, and marketers have a bad habit of renaming old trends with new names. At the same time, he cautions us, “Don’t confuse a celebrity with an influencer. An influencer is a person who has credibility built over a period of time.“
When we asked him to name his favorite mar...2021-02-2039 min
High on StoriesYou need passion to be a sports marketerDid you know that India had a women's ice hockey team? Don't believe it? Watch this video. If you felt the thrill in your veins, so did we when Siddharth Pal, Head of Marketing at Under Armour India told us about it.
"In terms of pay, it is not extremely rewarding, but the experience of working with sports brands is unmatched. As a sports marketer, you get to work on so many innovative marketing campaigns that you'd probably never get anywhere else. If you look at the best ads over a period of time, you'll notice a...2020-12-1847 minHigh on StoriesToday, customer experience is THE product itselfHow would you react when you walk into a restaurant and it is smelly? Uggh! You'd probably take a U-turn and walk away.
According to Prem K Viswanath, Head of Marketing at Hipbar, "Customer experience is everything for a business, and it is not about one-size-fits-all. Today, customer experience is THE product itself. A shoe is a shoe, a car is a car, food is still food, but it is the experience and ambiance that matters. As a matter of fact, customer experience has become a big differentiator for businesses. Marketers can be confident of their campaigns...2020-12-1150 minHigh on StoriesCustomer relationships last a lifetimeHow many times do you persist with a customer for a sale? Once, twice, thrice…how about 40 times?! Ha ha. When you have Vas Shankar, on the show, anything is possible.
But, the lesson here is that if you’re a sales rep, you must never give up on a customer. You never know when they’ll award you the deal. Vas is the quintessential salesperson, who treats his team as family members. “If you’re passionate about numbers, striking conversations with people, and building relationships with them, then sales is the right career for you,” he explains.2020-12-0437 minHigh on StoriesSales is about having great conversations with customers“Sales is about getting the process right, the numbers are only an outcome. And, when you get that right, it can be super fun. If you can make small improvements in the sales process, you’ll surely reap rich rewards,” says Chaitanya Jha (CJ), Director of Sales at Chargebee.
From being a former founder to a builder of high-growth sales teams, CJ has witnessed quite a few sales cycles in his career. He insists that sales reps must focus on quality conversations and there isn’t any magic to it.
“The last days of a month can...2020-11-2736 minHigh on StoriesYou are not a marketer if you haven't failed spectacularlyMarketing is such a wide discipline that you need to continually experiment. With experimentation, comes failure. “But, the thing with marketing is that if you haven’t failed in marketing, you haven’t really explored it,” says Shobhit Mohan, Head of Marketing, Salesken.
“Today, there’s a generation of marketers out there that wants to do things because they can prove it with numbers, instead of doing it creatively,” rues Shobhit. He further adds, “If at the beginning of my career, I did everything thinking how will this look during my mid-year review, I wouldn’t have done half the crea...2020-11-2342 minHigh on StoriesMarketing should be impact-drivenWhat is common to Mahatma Gandhi, Martin Luther King, Swami Vivekananda, and Mother Teresa?
"They were all brilliant marketers," says Rajesh Srinivasan.
From really humble beginnings to the biggest stages, Rajesh's journey is breathtaking. He is the author of a bestselling book called Marketing Success Formula. In this candid conversation, Rajesh speaks about how marketers need to be evangelists to attract customers, employees, and investors to their fold.
Watch out for the part where Rajesh talks about the time he had to wear his marketing hat to marry his girlfriend. :)2020-11-2339 minHigh on StoriesNot listening to customers can cost you dealsWe've got 2 ears and 1 mouth - which means we need to listen more to our customers and talk less. When you don't do that, you'll find people walking away from you - in business and relationships.
From flipping burgers at McDonald's and delivering newspapers to working in MNCs, Ram Pattabiraman, Director at Azure Digital has come a long way.
Listen to him speaking about the time he lost a business deal only to get back the customer 6 months later. Besides, he dives deeper into digital transformation and the importance of continuous learning.2020-11-2337 minHigh on StoriesMarketers, Clove Oil, and Pain PointsMarketers must look for the clove oil for customer pain points. Wondering what marketing has got to do with clove oil?
Most Indian homes will have a clove oil bottle at hand for the sudden toothaches. But, what happens when you launch a toothpaste with clove oil?
Listen to Vinitha Ramani, Director Marketing, Ramco Systems talk about why she likes the 'clove oil' phrase so much, her highs and lows as a marketer, and lots more.2020-09-2429 minHigh on StoriesAre You Repurposing Content?If your content does not have multiple forms, you're making a big blunder!
What do we mean by it?
A blog post need not be a blog post forever.
It can repurposed into an infographic, a video, or multiple sets of tweets.
Why?
In this short podcast, Kaushik and Karthik explain that you only create once and distribute it multiple times to get more visibility. Every outlet for your content is going to add more traffic to your content.2020-09-2405 minHigh on StoriesWhy All of Us Must Create ContentWhy should you create content?
It is difficult, time-consuming, and you don't know how it's going to work out in end. But, no matter what you are - a brand or an individual - you must create content to tell people that you exist.
Kaushik and Karthik explain that you could be the most ingenius person or brand on this earth, but unless you show it with content, people would not know about you. So, what are y'all waiting for? Let's get clicking on the keyboards!2020-09-2005 min