Shows
Smart Cherrys ThoughtsChatting with CEO & Founder At Certivo (A Fortive (Nyse:ftv) & Pioneer Square Labs Company), Chairman Of The Board At Aventis Alpha Care - Kunal Chopra from United StatesChatting with Kunal Chopra – A visionary leader from the Greater Seattle Area, United States, Kunal is currently the CEO & Founder of Certivo, a Fortive (NYSE: FTV) and Pioneer Square Labs-backed company that's transforming product compliance through the power of AI, including generative and predictive models. He also serves as Chairman of the Board at Aventis Alpha Care, and is an Investor and Board Member at Caretech, and an Investor at Pawcare.With a dynamic track record as a 3x Tech CEO, board member, and product innovator, Kunal has led some of the most transformative initiatives in tech, scaling...
2025-06-0850 min
Cabin in the ClearingKASPIEN Joins Cabin To Talk Music | The Exposure Room #25Kaspien is the indie/art rock music pseudonym of Ottawa-born artist Karim Rostom. With a deep passion for storytelling, Kaspien's first EP, DIVER, explores themes of ocean conservation through the telling of a dark, nautical fable. Pairing striking lyrics with dreamy and emotional melodies, Kaspien's compositions are earnest and filled with purpose. As a composer, Kaspien has scored multiple short films, as well as an award-winning theatrical dance piece (NUIT, dir. Sophie Goyette-Hamels). Kaspien also enjoys live performance, from putting on concerts alongside other musical creatives to showcasing at Jet Black Weekend in November of 2022. Currently, Kaspien is focusing...
2023-06-0952 min
Owning The Buy BoxProtecting Your Brand and Sales on AmazonControlling your sales channel on Amazon is critical. Amazon’s reach is growing every single day, but how can you prevent 3rd-party sellers from taking your sales?Today’s guest Jed Nelsen, Director of Compliance, Risk and Legal at Kaspien, Inc, ranked in the top 100 sellers on Amazon, joins the show to discuss how they deploy brand protection to protect and grow their revenue on Amazon’s third-party marketplace.Join us as we discuss:Protecting your sales channel with Amazon Brand protection on Amazon Problems faced when the buy box goes u...
2022-09-1255 min
Master The MarketplaceUsing Emotional Targeting to Optimize Your Website Conversion RatesHave you been testing and changing your landing pages daily but have yet not seen an improvement to your website conservation rate?
Conversion optimization is the process of converting more of your existing traffic into sales. Traditional doctrine contends that the best way to optimize for conversions is to focus on CTR and other similar metrics.
On Master the Marketplace episode 41, we pick the brain of our guest Talia Wolf to understand how to effectively appeal to emotional reasoning. She explains how this approach fails to get to the root of customer buying decisions: emotion...
2022-02-2233 minMaster The MarketplaceHow Retail Commerce is Changing In 2022Today, consumers can find their brands across online channels, including Amazon, Walmart, and Shopify, shifting the dynamic of traditional brick-and-mortar businesses. So, what should retail businesses do during this continued transition into the age of e-commerce?
This week, we talk to Nicole Silberstein, E-Commerce Editor at Retail TouchPoints to talk about the changing landscape of retail commerce and its future in 2022 and beyond. Our conversation explores the state of e-commerce industries, how consumers are shopping across digital and physical spaces, and current trends in retail commerce.
2022-01-2545 min
The Biz Bros Podcast2022 eCommerce Trends & Predictions With Kunal ChopraThis week the Biz Bros chat with Kunal Chopra about more eCommerce trends and predictions! Everyone in the eCommerce world wants to know this!
Kunal Chopra is the CEO of Kaspien (NASDAQ:KSPN), which provides a software and tech-enabled services platform for retail marketplaces. Their mission is to optimize and grow brands on today’s leading online marketplaces. His successes include 200% EBITDA growth, from red to black – 600% spike in market capitalization – 20x enterprise value increase – and 1,000% shareholder return. He is also a member of the Forbes Technology Council, Technology & Innovation Advisor to the U.S. House of Represen...
2021-12-2321 min
Master The MarketplaceB2B: The Billion Dollar E-Commerce IndustryLooking to grow your B2B business? Then you'll want to know exactly where to focus your efforts and the biggest mistakes to avoid.
This week, we chat with Brian Beck, a B2B commerce expert, author of Billion Dollar B2B Ecommerce, and partner manager at Enceiba. After launching and developing multiple e-commerce brands, Brian shares his insight on what you need to get right to scale into a billion dollar B2B e-commerce brand, including finding the right platform, building customer retention, and empathizing with your customers' needs so they can get the most out...
2021-12-2131 min
Master The MarketplaceTrends You Should Know if You're a Seller on AmazonChris McCabe is a former Amazonian and the founder of ecommerceChris, a company that helps Amazon sellers reinstate suspended listings and seller accounts. In this episode, Chris shares about his years as a Seller Performance Investigator at Amazon, and how he used that knowledge to create ecommerceChris. Kunal and Chris discuss why Amazon suspends accounts, how sellers can avoid suspensions, and how to expedite account recovery if it is suspended. What You’ll Learn 02:45 - Chris McCabe's experience at Amazon and what led him to create his company, ecommerceChris 5:45 - How Amazon's marketplace compliance policies have changed through the years...
2021-11-2328 min
Master The MarketplaceHow to Scale Your Ecommerce Brand to Reach and Drive AcquisitionWant to learn the future of e-commerce? What does re-envisioning the future of e-commerce operations really look like? Is there really a one-stop-shop for direct-to-consumer brands?
Remington Tonar, Chief Operating Officer of Cart.com, an innovating company that is renovating the e-commerce space. Kunal and Remington discuss the process of direct to consumer and what avenues brands can take to solve the problem of expanding their brand to reach and drive acquisition. What you'll learn 2:00 what is Cart.com, what do they do, 5:30 Remington's journey to cart.com, 16:20 what lies ahead for brick and mortar, 18:00 the new...
2021-10-2838 min
Authentic Brand Mastery PodcastKunal Chopra: Take Your E-commerce Store's Sales to New HeightsWe all want more sales but sometimes is really tough in the e-commerce world when you don't have relationships with big distributors. But what if someone else already does and can help you scale through new platforms like Amazon, Walmart and more?I spoke with the CEO of Kaspien, Kunal Chopra, who has extensive leadership, retail and tech expertise acquired from years at tech giants Microsoft and Amazon - and now as CEO, he continues his passion for helping brands drive online growth.More About KunalxPublic Company CEO, Growth Diver and Strategist...
2021-09-0926 min
Keep Smiling: The E-Commerce Customer Experience Podcast9 Customer Service Mistakes Amazon Sellers Make and How to Avoid Them (WEBINAR) Today I’d like to share the audio from a recent webinar I cohosted with Katie, Kenly, and Brittany of Kaspien. They're wonderful people and know a ton about Amazon customer service! Kaspien is “tech- enabled growth marketplace based out of Spokane, Washington. They offer a range of services. I’ve met some of their leadership and they’ve been an Amazon seller since 2008! They know their stuff. They introduce themselves much better than I could at the beginning of the presentation. Show notes: sellersmile.com/031 Show Links Kaspien Support the show! >>> Le...
2021-09-0256 min
Master The MarketplaceBrand Building and Presence Across Online Marketplaces With BlueTuskrOn this podcast episode, Kunal interviews CEO, Andrew Maff, founder of Bluetuskr, a full-service marketing company expanding the reach of e-commerce brands through robust digital strategies, targeted media-buying, and data-driven analysis. Listen to Kunal and Andrew as they discuss how to amplify your #brandpresence on your direct website, online marketplaces, and beyond.
2021-08-0337 min
Ordinary To ExtraordinaryEpisode 132 - Kunal Chopra InterviewOn today's episode, Stephen and Ben interview Kunal Chopra. Kunal is CEO of Kaspien, a publicly traded company that provides a software and tech-enabled services platform for retail marketplaces. Kunal is also a member of the Forbes Technology Council, Technology & Innovation Advisor to the U.S. House of Representatives, and Advisory Board Member at the Whitworth University School of Business. This is a fun interview with great insight into running an enterprise-level company.
2021-07-1959 minMaster The MarketplaceTHE FUTURE OF CUSTOMER SERVICE IN ECOMMERCETygh Walters is the Co-Founder and CEO of SellerSmile, a company that outsources e-commerce customer service. They are a one-stop customer service solution for all of your e-commerce channels, including Amazon, Shopify, eBay, Walmart, and more. SellerSmile will manage your customer interactions for you to ensure your customer satisfaction is always outstanding! This new business model for customer service will give your customers the best online shopping experience. Tygh and our CEO Kunal will discuss what this new approach to outdated customer service has done to e-commerce and what lies ahead for the future.
2021-07-0627 minMaster The MarketplaceHow Kaspien Plans to Use Their New Raised Equity FundsJoin CEO, Kunal Chopra and the executive team of Kaspien, as they discuss how Kaspien plans on using the new equity funds raised in March. The team will discuss how Kaspien intends to deploy the funds to fuel growth, what the e-commerce platform will look like in the future, and the new phase for Kaspien.
2021-06-0851 min
Value Hive PodcastThomas Bachrach: Kaspi.kz $KSPI, Allegiance Coal $AHQ, & Exotic IdeasThis week we have another returning guest, Thomas Bachrach! Thomas Bachrach is PFH Capital’s Principal and an OG Value Hive guest! He focuses on esoteric, off-the-beaten-path micro-cap companies, and on this episode, he shares two of his latest investments: Kaspi ($KSPI), a Kazakhstan fin-tech business, and Allegiance Coal ($AHQ.ASX), an Australian Coal Company. He also shares how he finds, researches, and manages companies located in different countries, and the investment mistakes he made in 2020, and what he learned from those mistakes.
[0:00] Who is Thomas Bachrach?
[4:00] What is PFH Capital’s Strategy?
[5:30] 2020 Mistakes
[13:00] Managing Investments in Different Coun...
2021-05-281h 25
The Intelligent Investing Podcast#149: Discussing some incredibly OBSCURE net-net stocks - Evan BlekerThis episode sponsored by Net Net Hunter. If you're interested in finding high-quality stocks trading at fractions of liquidation value - this research service is for you. I personally use this service at my firm to help me research tiny and obscure net-net stocks all around the world. Using Net Net Hunter comes out to way less money than hiring an analyst to do the exact same thing manually. It's a service I love and I am proud to be able to offer this service to my listeners. If this is something you're interested in, please click here.
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2021-05-2132 minMaster The MarketplaceHow to Deal with Unauthorized Sellers in the Marketplace with VantageBPDerick Manlapeg, co-founder of VantageBP an online brand technology software that automates the enforcement of grey and black market products for some of the world's largest brands; joins Kunal to discuss unauthorized or counterfeit sellers in the marketplace through Amazon, Walmart, eBay, and more. Unauthorized and counterfeit sellers are some of the most damaging and challenging issues brands face when selling on Amazon or in the marketplace. They will discuss how brands can leverage over these sellers and how VantageBP can be a strong solution to stop these sellers from stealing your brands' profits.
Learn more about K...
2021-05-1126 minMaster The MarketplaceAmazon Global Logistics: Benefits, Risks, and Best PracticesKaspien's COO, Director of Retail Operations, and Director of Purchase Order Management join Kunal to discuss Amazon Global Logistics (AGL). AGL is an Amazon program that allows sellers to direct-import from China into different markets. Typically, importing from overseas requires multiple stops and multiple service providers, creating a lengthy and costly chain. AGL streamlines the process, reducing touch points and costs for sellers. However, there are risks to using AGL, especially if sellers become overly dependent on it. They also discuss best practices, including which product types benefit the most from using AGL, how to leverage economies of scale...
2021-04-1341 min
Meet the New BossKunal Chopra CEO of Kaspien - Inclusive Leadership - Music of BollywoodJoin the hosts of Meet the New Boss Vincent Catanzaro and Jeff Niebuhr and special guest Kunal Chopra as they discuss Inclusive Leadership, Company Culture and growing up in glamorous lights of Bollywood. #leadership #culture #employeeengagement #leadershipdevelopment #inclusion #diversity #Kaspien #Music #diversityandinclusion #bollywood #bollywoodsongs #bollywoodmovies--- Send in a voice message: https://anchor.fm/meetthenewboss/messageSupport this podcast: https://anchor.fm/meetthenewboss/support
2021-04-0639 minMaster The MarketplaceAmazon Brand Acquirers, featuring Ryan Gnesin, CEO of Elevate BrandsRyan Gnesin is the founder and CEO of Elevate Brands, a company that buys and grows brands selling primarily or exclusively on Amazon. As of March 2021, nearly $3 billion have been invested in the Amazon brand aggregators space. In this episode, Gnesin shares his perspective on how the Amazon marketplace has evolved over time, becoming an incubator for successful brands. This has paved the way for companies like Elevate, and some sellers are taking advantage of the model to repeatedly build and sell Amazon-exclusive brands. Gnesin also discusses how brand aggregators are managing the brands they buy and the professionalization...
2021-03-1633 minMaster The MarketplaceLessons from Amazon featuring Stefan Haney, Creator of Seller CentralStefan Haney is the managing principal of Vantage international. Haney worked at Amazon from 2003 to 2019, witnessing firsthand the creation of Amazon Prime, Kindle, FBA, AWS, and more. Haney notably led the development of Seller Central from 2009 to 2016, where he learned what makes great sellers great.
In this episode, he joins fellow ex-Amazonian Kunal Chopra to discuss mental models for running successful businesses. They also review the rise of Amazon-only brands, which are now being bought up by brand aggregators, like Thrasio, Heyday, and Perch. They briefly explore how Amazon is responding to Walmart's and Shopify's success in 2020, be...
2021-03-0243 minMaster The Marketplace2020's Impact on the Future of Ecommerce2020 accelerated the adoption of online shopping by as much as 10 years, according to experts. In this episode of Master the Marketplace, Kaspien's CEO, General Manager of Retail, and Vice President of Business Development discuss how 2020 changed the Amazon landscape and the future of ecommerce. They discuss the surge in Chinese-based Amazon sellers, shifts in consumer shopping behavior, the importance of brand building for omnichannel, lessons for fulfillment strategy, the rise of BOPIS, and more.
2021-02-1635 minMaster The MarketplaceThe State and Future of Payment Processing, featuring Adi Ekshtain of AmaryllisAdi Ekshtain was part of the dotcom boom that created the precursor to Apple Pay and Google Pay. Over his career, he has created numerous award-winning payment systems, before eventually co-founding Amaryllis, a company that provides a modular, scalable, and feature-rich payment engine to enable business growth for companies in all sectors. In this episode, Adi joins Kunal to discuss the complexities of payment processing as companies adopt omnichannel strategies, including the importance of data synchronization for multiple methods for purchasing, returns, and chargebacks. Their conversation delves into how payment processing solutions can accelerate merchant onboarding, the use of...
2021-02-0233 minMaster The MarketplaceFulfillment Methods for Ecommerce, featuring Waleed Shahzad of ShipHypeWaleed Shahzad is the founder of ShipHype, a third-party logistics provider for ecommerce that offers product prep, fulfillment, and storage. In this episode, he joins Kunal to pull back the curtain into the world of logistics built around ecommerce. Amazon FBA has long led the way, but third-party providers are finding innovative ways to add new value. Shazhad also shares how the coronavirus impacted fulfillment methods for ecommerce, including the emergence of smaller logistics providers to service local areas as national networks struggle to meet the sudden rise in online shopping.
2021-01-1929 minMaster The MarketplaceStarting an Amazon Business with Mark Lewyn, Author of "The $500 Start-Up on Amazon"Mark Lewyn, author of "The $500 Start-Up on Amazon," joins Kunal to discuss his own experience with selling on Amazon. Lewyn worked as a journalist for USA Today and Business Week in the '80s and '90s before venturing into digital spaces, eventually discovering the rich potential of an Amazon FBA business. In this episode, Lewyn recounts how he started selling on Amazon with a humble budget, then used a data-driven approach to eventually create a seven-figure Amazon business. You can find a copy of Lewyn's book. "The $500 Amazon Start-Up on Amazon," on Amazon.
2021-01-0525 minMaster The MarketplaceHow to Identify & Address Unauthorized SellersKunal is joined by Richard Taylor, one of Kaspien's Account Managers for SaaS products. Since 2017, Richard has overseen Perispect, Kaspien's price & seller tracking software. As a result, he's grown into an industry expert at identifying and resolving issues with unauthorized sellers. In this episode, Richard defines what rogue sellers are and the problems that can come from them. He then delves into both reactive and proactive strategies for keeping unauthorized sellers out of your Amazon listings, before broadening the scope to discuss how unauthorized sellers differ in other domestic and foreign marketplaces.
2020-12-1737 minMaster The MarketplaceLaying the Foundation for Sustainable Success on AmazonKunal is joined by George Reid, founder of The Listing People, an educational platform focused on the Amazon marketplace. They help sellers navigate through the Amazon jungle by providing training and a community. In this episode, Reid talks about the three fundamental pillars to achieve sustainable success on Amazon: operations, branding, and advertising. Reid discusses in detail why you need a wide and deep “brand moat,” why communicating with end consumers is paramount, and the inverted pyramid theory of advertising.
2020-12-0838 minMaster The Marketplace10 Tips for Satisfying Amazon Compliance RequirementsIn this episode of Master the Marketplace, Kunal is once again joined by Jed Nelsen, Director of Compliance at Kaspien. In our last episode, Nelsen discussed how to reinstate a suspended listing or seller account on Amazon. In this complementary episode, Nelsen shares 10 tips for how brands and sellers can ensure they are compliant with Amazon's policies. In Nelsen’s words, “This is the 30,000-foot view, and it's a good place to start.” The tips range from how to acquire and safeguard intellectual property rights, to how to hinder rogue sellers with product packaging tricks, to the critical importance of sel...
2020-11-2436 min
The CEOpeek ShowExpand Holistically - Kunal Chopra, CEO, KaspienIn this inspiring interview, Kunal Chopra, the CEO of Kaspien, a NASDAQ-listed company that grew from a third-party Amazon seller into a robust e-commerce platform, shares the leadership principles that enable him to thrive in a fast-growing, highly complex, and technology-driven business environment. Here are a few of Kunal's individual and team principles:1. Being a lifelong learner and applying the theory learned to work.2. Keep a constant loop of absorbing information and giving back.3. Integrate work and life.4. Bring your whole self to work.5. Everyone should become a well-rounded person and think...
2020-11-1220 minMaster The MarketplaceHow to Reinstate a Suspended Amazon ListingIn this episode of Master the Marketplace, Kunal welcomes back Jed Nelsen, Director of Compliance at Kaspien. Kunal has one big question for Nelsen: what should you do if your listing or account is suspended on Amazon. Nelsen utilizes years of Amazon compliance experience to offer a detailed plan for reinstating a suspended listing or account. Nelsen touches on the most common reasons suspensions occur, how to write an effective plan of action for AHS, and vital information needed before you can get back to selling.
2020-11-1030 minMaster The MarketplaceCultivating a Culture of ConnectivityStaying connected with friends and coworkers can be challenging while working remotely, yet remaining connected is important for both our emotional well-being and our company's success. In this episode, HR Generalist Holly Johnson joins Kunal to discuss the upsides and downsides that organizations face when adapting to a remote workforce. As Johnson puts it, this isn't just working from home; we are at home, living through a crisis, while working from home. This important shift in framing the topic opens the door to further conversations about what employees and managers can do to protect their well-being and help each...
2020-10-2734 minMaster The MarketplaceKeywords, Branding, and Becoming Number 1 on GoogleKunal is joined by Autumn Ledesma, Search Engine Optimization Specialist at Kaspien, for an in-depth and technical discussion about the myriad nuances and processes that go into reaching page 1 of Google. Their conversation is packed with advice, best practices, and exploration of the building blocks for a competitive SEO strategy. Drawing on over 5 years of Google SEO experience, Ledesma breaks down the advantages of combining paid and organic advertising, how to convince Google that you have the acronym EAT, and so much more.
2020-10-1329 minMaster The MarketplaceResolving Compliance Issues on Amazon, Featuring 'Amazon Sellers Lawyer'CJ Rosenbaum of Amazon Sellers Lawyer and Kaspien's Director of Compliance, Jed Nelsen, come on the show to talk about how manufacturers and sellers can address IPR violations and counterfeit goods on Amazon. Their conversation is packed with actionable advice, including how to handle cease & desist letters, how to handle accusations of price gouging when external factors increase your costs, how to prevent your products from falling under the First Sale Doctrine, the importance of general liability insurance for ecommerce sellers, and so much more.
2020-09-2932 min
It's Always Day OneRyan ChildRyan and I dive into building an operational base, utilising software and how advertising continues to be a powerful driving force within the marketplace. Ryan is currently working at Kaspien, formerly etailz, who are an Amazon seller turned software/agency solution.In this episode we discuss:How to make Amazon profitableFBA is no longer a basket you want to put all your eggs in toWhat tools are available to brands and where do we see the software marketplace going in the futureHow replicatin...
2020-09-2245 minMaster The MarketplaceA Crash Course for Selling on Amazon, Featuring 'My Amazon Guy'Steven Pope, founder and CEO of My Amazon Guy, joins Kunal to share proven tricks and tips for selling on Amazon, as well as predictions for what Q4 will bring this year. They start at the beginning: How do you launch a new product on Amazon successfully as the marketplace enters the mature phase of its life cycle? Pope shares strategies for SEO, off-Amazon marketing, and on-Amazon advertising, and how each needs to support the "honeymoon phase" of a new product launch. Next, they turn to another common question: How do you restore a suspended seller account? As Amazon...
2020-09-1542 minMaster The Marketplaceetailz Rebrands to Kaspien to Launch Next Era of GrowthOn September 3rd, 2020, etailz officially rebranded to Kaspien. In this exciting episode of Master the Marketplace, our CEO, VP of Human Resources, and Creative Director sit down to discuss the rebrand, including why we decided to rebrand, how we're honoring our heritage as etailz, and the meaning behind the new name, logo, and colors. The trio also discusses our parent company rebranding to Kaspien Holdings, thereby merging Trans World Entertainment and etailz into one brand, and what the future holds for us as Kaspien.
2020-09-0326 minMaster The MarketplaceBuilding An Online Brand And Finding Your Partner, Featuring “goTRG”Kunal is joined by Fara Alexander and David Malka from goTRG, a returns management solution provider for some of the largest retailers and manufacturers in the world. In this episode, they discuss how consumer goods brands can grow rapidly by deploying products across online marketplaces, such as Amazon, Walmart, and eBay, and why it's so important to have an effective returns management system. They also discuss key factors to consider when selecting a brand partner, such as brand protection, pricing strategy, fulfillment strategy, and more.
2020-08-2551 minMaster The MarketplaceContextual Commerce & the Rise of Online Grocery, Featuring 'Chicory'Kunal is joined by Yuni Sameshima, Co-Founder and CEO of Chicory, a digital shopper marketing platform that specializes in the grocery industry. Through Chicory, CPG brands and grocery retailers can serve highly targeted ads to shoppers preparing their groceries list. In this episode, Kunal and Yuni talk about contextual commerce in the age of COVID-19. Their conversation dives deep into the $8 billion shift in the grocery world, as well as shifting consumer demands around how shoppers interact with brands across online platforms.
2020-07-2129 minMaster The MarketplaceShould Companies Get PoliticalLisa Wideman, etailz's Senior Director of Human Resources, joins Kunal to discuss whether businesses should take a stand when it comes to the two major crises currently happening in our country: the COVID-19 pandemic and the Black Lives Matter movement. In this episode, the pair talk about etailz's response to both crises, the importance of empathy and compassion in and out of the workplace, and etailz's enduring commitment to diversity.
2020-07-0728 minMaster The MarketplaceSpokane, WA: The Next Big Tech HubTom Simpson, a co-founder of etailz, Inc., board member, and active angel investor, joins Kunal to ask the big questions: is Spokane, WA going to become the next big tech hub, how it will happen, and why it's likely to happen. In this episode, they discuss the great quality of life, affordability, entrepreneurial community, and amazing educational institutions of Spokane, WA.
2020-06-2325 minMaster The MarketplacePartner Perspective: Chamberlain's Leather Milk Discusses Diversifying Sales ChannelsAaron Snow, Director of Sales & Marketing at Chamberlain's Leather Milk, joins Kunal to share his experience with balancing online marketplaces, direct-to-consumer sales, and wholesaling. Their discussion dives into issues surrounding shifting sales channels, selling on non-Amazon marketplaces, and selling internationally. Before wrapping up, Aaron and Kunal dive into the current COVID-19 pandemic's effect on online sellers.
2020-05-2643 minMaster The MarketplaceProduct Compliance & Risk Management on AmazonThere was a spike in price gouging and non-compliant products entering the market as the coronavirus spread. To help businesses navigate marketplace compliance during this time, we've brought back Jed Nelsen, the Senior Manager of Compliance at etailz. With Kunal, Jed discusses Amazon's compliance policies, when and how they enforce those policies, and what costs go into product testing. The two also explore when it's reasonable (and compliant) to pass on increased manufacturing costs to consumers, how to identify business risks, and how to break those risks into quantifiable details that you can use to create a practical risk...
2020-05-1227 minMaster The MarketplaceDriving Success on Amazon, Featuring 'Buy Box Experts'James Thomson is a founding partner of Buy Box Experts, a managed services agency that helps brands sell on Amazon. Before starting Buy Box Experts, James was the first FBA account manager at Amazon and helped onboard thousands of brands into this now ubiquitous Amazon program. In this episode, he joins fellow former-Amazonian Kunal Chopra to discuss how Amazon has changed over the last 13 years and how these changes have empowered or impeded brands. They also share best practices for combating counterfeits, improving product visibility, creating a positive customer experience, and more, before concluding their conversation with a review...
2020-04-2842 minMaster The MarketplaceHow to Source Products & Optimize the Supply ChainDenise Abraham returns to Master the Marketplace, this time to discuss product sourcing and supply chain optimization. Denise draws on over 30 years of sourcing experience, primarily in textiles, and has worked extensively in Asia, Europe, and Central America. In this episode, she explains how her team identifies product opportunity, sources product, and finds efficiencies in shipping to cut down costs and increase margin. She also discusses the pros and cons of sourcing from China compared to other countries in Asia and Central America, and describes the best method for expanding product lines.
2020-04-1429 minMaster The MarketplaceSocial Media Marketing and AmazonSocial media is a powerful tool for establishing connections and building relationships. Brands can leverage social media to reach more shoppers and cultivate authentic, engaging experiences with their customers. In this episode, etailz's Inbound Marketing Manager, Katie Capka, joins Kunal to discuss the myriad uses and benefits of running active social media accounts for your business, when and how to leverage paid social ads on platforms like Facebook and Instagram, and the rich opportunities afforded through influencer marketing.
2020-03-3127 minMaster The MarketplaceAmazon Sponsored Ads - Strategy, Performance, Budgeting, and MoreIf you sell on Amazon, you've likely heard of Amazon Sponsored Product Ads. In this episode, etailz's digital marketing manager, Jeremy Rossow, joins Kunal to pull back the curtain behind the uses, strategy, and typical performance of the different Amazon ad types, including Sponsored Product Ads, Sponsored Brand Ads, Sponsored Display Ads, and Demand Side Platform (DSP). Their conversation also delves into the uses of Amazon Brand Stores, Lightning Deals, and Amazon coupons, before venturing beyond Amazon to discuss Walmart Sponsored Products and the importance of high quality creative assets to support ad performance.
2020-03-1728 minMaster The MarketplacePartner Perspective: Magique Beauty Discusses Counterfeits, 1P vs 3P, and the CoronavirusMark Tacconelli of Magique Beauty joins Kunal to share his experience selling on Amazon, Walmart, and other online marketplaces. Their discussion explores the challenges of counterfeit products pervading the marketplace, as well as strategies for protecting brand integrity, such as hidden packaging designs and Amazon's Transparency Program. Tacconelli also shares his experience working with 1P on Amazon and Walmart, and why he has chosen 3P as the best fit for Magique. Lastly, they discuss how the Coronavirus has affected Magique's business and the steps they've taken to mitigate the impact.
2020-03-0337 minMaster The MarketplaceTrending Topics: The Coronavirus's Impact on CommerceIn this special episode, Kunal meets with Denise Abraham and Jed Nelsen to discuss how the coronavirus outbreak is impacting brands and sellers around the world. As of February 25th, there are confirmed cases in 19 countries. Factories in China have slowed production and transportation has been heavily restricted. As production and shipping delays persist into March, small and large brands alike face cascading threats to inventory levels and financial stability. Denise Abraham is an experienced supply chain professional and has worked in over 30 countries, with over 120 visits to China. Jed Nelsen leads etailz's compliance department and specializes in risk...
2020-02-2517 minMaster The MarketplaceThe Amazon Jungle: Operations & Marketing on AmazonIn retrospect, Amazon.com was aptly named; it's a jungle for brands planning their entrance to the online marketplace. Keri Rhodes, etailz's Director of Marketing, joins Kunal to help brands navigate the complicated Amazon landscape. Their discussion explores Amazon's fulfillment models, including FBA, MFN, and SFP, and the requirements of each. They also review the various on- and off-platform marketing strategies brands can use to support their Amazon sales.
2020-02-1825 minMaster The MarketplaceProtecting Your Brand Online: Counterfeits, Pricing, & Rogue SellersAmazon is under increased scrutiny from the media and the government as counterfeit products threaten market integrity and consumer safety. Kelsey Gruis, General Manager of etailz Agency & Subscriptions, joins Kunal Chopra to discuss what brands can do to protect themselves and their customers from external threats. Key topics include the importance of consistency, why pricing matters, how to combat counterfeits, and how Amazon has responded to calls for improved brand protection tools.
2020-02-0420 minMaster The MarketplaceExpanding to New Domestic and International MarketplacesKelly Leary, Director of Global Supply Chain at etailz, shares his experience and advice for expanding to new marketplaces domestically and internationally. Together with Kunal Chopra, Leary discusses key considerations for entering international marketplaces, including pricing, brand protection, and fulfillment services. They also explore the need for marketplace diversification, as well as how to determine which markets and marketplaces offer the greatest opportunity for brands.
2020-01-2121 minMaster The MarketplaceWhich Amazon Business Model Is Right For You? First-Party vs Third-PartyMitchell Bailey, COO of etailz, joins Kunal Chopra to discuss selling on Amazon through first-party (Amazon Retail/Vendor Central) vs third-party (Seller Central). They’ll explore the pros and cons of each model, including pricing structures, available services, growth potential, Amazon’s efforts to guide brands to 1P or 3P based on their size, and how to determine which model will best serve your business based on goals and needs.
2020-01-0725 minMaster The MarketplaceMaster the Marketplace TrailerMaster the Marketplace delves into the inner workings of all things ecommerce, from deep dives into major online marketplaces like Amazon and Walmart to best practices for online brand protection, supply chain optimization, digital marketing and more. Master the Marketplace is hosted by Kunal Chopra, CEO of etailz, a leading tech platform that empowers brands to grow every aspect of their online business. Each episode, Kunal will be joined by established industry experts to discuss critical topics for a successful online business.
2020-01-0200 min