Shows
Your Win-Win Teacher Business43. A Goldilocks Story of Getting Capacity Dialed In | Kassaundra's win-win storyKassaundra Foster is sharing her win-win teacher business story today. Whether you are side hustling while still in the classroom, running your business while chasing littles, or finding your full time flow with school aged children, the capacity piece is a tricky puzzle. Connect with today's guest:Website: fostercontentsolutions.comPodcast: https://pod.link/1675566649Instagram: https://www.instagram.com/fostercontentsolutions/Facebook Group: https://www.facebook.com/groups/smmforteachersellersTik Tok: https://www.tiktok.com/@fostercontentsolutionsFree Instagram Audit: https://fostercontentsolutions.myflodesk.c...
2025-06-3038 min
Schooled In Socials88. Wrapping It All Up for My Cold Coffee FriendsCold coffee friends, we have journeyed through social media marketing together for 87 episodes, and now it’s time to wrap it all up. Episode HighlightsHow to keep using the podcastHow to connect with meHelpful resourcesResources MentionedPost and Profit: https://kassaundra-s-site.thinkific.com/courses/PostandProfitStrategy Calls: https://stan.store/fostercontentsolutions/p/social-media-consult-fheray4pFree Instagram Audit: https://fostercontentsolutions.myflodesk.com/elitsjzdvrFree Instagram Training: https://fostercontentsolutions.myflodesk.com/datasolutionstrainingInstagram Playlist: https...
2025-05-2805 minSchooled In Socials87. Client Success Story: Using Instagram Data to Create Strategic Content with Heather CacioppoToday we’re going to be chatting with one of my lovely Quarterly Data Analysis clients Heather Cacioppo all about how she is using her Instagram Data to create strategic social media content. Heather has taught in self-contained classroom settings for middle school and high school students for 8 years. She is a Special Education Curriculum and Assessment Coordinator. She has a Bachelor's degree in Special Education and a Masters degree in Curriculum and Instruction with a specialization in Teacher Leadership. Heather is also a special education teacher mentor. She helps self-contained special education teachers with individualized and perso...
2025-05-2114 minSchooled In Socials86. Making Business Goals for Next Year Using your Social Media DataCan you believe that 2025 is right around the corner? And with that fresh new year on the horizon, my guess is you’ve got some fresh new business goals to work towards. So let’s chat about how social media can help support your big dreams for 2025.Episode HighlightsGetting specific about your big business goalsSocial Media GoalsKPIsResources MentionedQuarterly Data Analysis Wait List: https://docs.google.com/forms/d/e/1FAIpQLSfwTk5wXDmVkWi_1sqqKcX9mngGtNn3bEkTxMgACxHTwxDEDw/viewform?usp=sf_linkPost and Profit: https://kassaundra-s-site.thinkific.com/cour...
2024-12-2507 minSchooled In Socials85. Quarterly Data Analysis with Janice CookWondering what tracking and analyzing your Instagram data could do for your business? Today Janice Cook and I are chatting all about how diving into her data has affected her business. Episode HighlightsHow to know it's time to look more closely at your Instagram dataHow data supports the big picture marketing goalsSurprising insight that data has uncoveredResources MentionedQuarterly Data Analysis Wait List: https://docs.google.com/forms/d/e/1FAIpQLSfwTk5wXDmVkWi_1sqqKcX9mngGtNn3bEkTxMgACxHTwxDEDw/viewform?usp=sf_linkPost and Profit Course: https://kassaundra-s-site.thinkific.com...
2024-12-1844 minSchooled In Socials84. Celebrating your social media wins (using data)I get it. Sometimes it feels like NOTHING is happening for your business when it comes to creating and posting content on social media. But, after today’s episode, you might just find out that there’s more to celebrate than you realize. Episode HighlightsYou’ve gotta make some goalsYou’ve gotta look at your dataYou’ve gotta celebrate! Resources MentionedQuarterly Data Analysis Wait List: https://docs.google.com/forms/d/e/1FAIpQLSfwTk5wXDmVkWi_1sqqKcX9mngGtNn3bEkTxMgACxHTwxDEDw/viewform?usp=sf_linkPost and Profit: https://kassaundra-s-site.thinkific...
2024-12-1107 minSchooled In Socials83. Help Your Teacher Audience Survive DecemberAs teachers and former teachers we all know that December is a VIBE (and by vibe I mean a hot mess of wrapping up units, celebrating holidays, and just holding it all together until break). So let’s chat about how we can provide content that serves our teacher audience in this hectic season. Episode HighlightsQuick SolutionsLead MagnetsHumor and UnderstandingIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649...
2024-12-0406 minSchooled In Socials82. I’m Thankful For These Time-Saving Tools…We’re wrapping up our thankful series with a round up of all the time-saving social media tools I’m thankful for and I know you will be too!Episode HighlightsSchedulersManychatPost and Profit Data TrackerResources Mentioned--> Later affiliate link: https://try.later.com/ggv1e2qz2oop--> Manychat affiliate link: https://manychat.partnerlinks.io/v3k82g5ib17n--> Post and Profit Course: https://kassaundra-s-site.thinkific.com/courses/PostandProfit --> Quarterly Data Analysis Waitlist: https://forms.gle/4MqnQ6Tu3hufr1948
2024-11-2709 minSchooled In Socials81. I’m Thankful That My DMs Are Full Because…We’re keeping with the theme of thankfulness this month and today I want to chat about being thankful for those DMs in your inbox. Episode HighlightsMindset Shift on Full InboxesTaking on DMs SoloTaking on DMs Semi-Solo with Some AutomationTaking on DMs With a Team Member Resources Mentioned--> Manychat affiliate link: https://manychat.partnerlinks.io/v3k82g5ib17n--> Engagement Service Waitlist: https://forms.gle/Ewy9K2RZvYfarC8b9 If you enjoyed this episode, please leave a review on Apple Podcasts so...
2024-11-2010 min
School of Sellers: TPT Strategies, Tips, + Seller Stories154. What Taylor Swift Has Taught Me About Business: Seller Swifties Weigh InWe can all agree that Taylor Swift is an icon in today’s culture. And while she’s a worldwide celebrity, we may have more in common with her than you think, especially as it pertains to our businesses. Whether you’re a lifelong Swiftie or a curious bystander, there’s no denying the parallels between Taylor’s journey and our own as educators and entrepreneurs. I’m joined by fellow TPT sellers in this episode to highlight what their favorite Taylor Swift lyrics have taught them about business. If you’re not a Taylor Swift fan, shake it off an...
2024-11-1816 minSchooled In Socials80. I'm Thankful When My Reels Do NOT Go Viral Because...Viral, it’s the main buzzword for social media. Everyone seems to want it, but today on the podcast, we’re gonna chat about what you might be thankful when your content DOESN’T go viral.Episode HighlightsWhat can happen when you “go viral”If not going viral, what do we want?Resources Mentioned--> Take a peek at that Going Viral Reel referenced in today's episode --> Dive into Module 11 for an action plan --> Join the waitlist for my Quarterly Data Analysis Service If you enj...
2024-11-1306 minSchooled In Socials79. I’m Thankful for Social Media Because…It’s November and Thanksgiving will be here before we know it. So, today we’re kicking off a month long “I’m Thankful” series here on the podcast starting with exploring our thankfulness around social media for our businesses. Episode HighlightsWins I’m Seeing on Social Media Right NowThe Connections We Get To MakeResources Mentioned--> Shout out someone who is crushing it on social media right now inside our Facebook Group--> If you missed the powerful story of connection that started my journey in s...
2024-11-0605 minSchooled In Socials78. Knowing Your Social Media Numbers with Allison KryslWe’ve been talking about social media data all month and I knew I couldn’t end our series without introducing you to Allison Krysl, a self-proclaimed numbers nerd who is always ready to build a spreadsheet. She’s a former elementary teacher who has always loved gathering information about what her students were learning to help her figure out what to teach next. And as she shifted into the online business world space, she realized her passion for helping people fall in love with numbers is needed here too. Nowadays, she gets to partner with busy entrepreneurs to build...
2024-10-3027 minSchooled In Socials77. Let's Tackle Your Instagram Pain Points with DataLet’s face it. There’s a lot we could potentially gripe about when it comes to using Instagram to market our resources. So today we are tackling the 3 most common pain points I hear and how you can relieve those pain points using your data. Episode HighlightsWhat to do if you struggle to come up with content ideasWhat to do if you don't feel like you have any engagement on your postsWhat to do if you want to see more traffic to your store from your Instagram effortsResources Ment...
2024-10-2308 minSchooled In Socials76. Data DayOkay, it may not be a national holiday BUT as a social media strategist I am officially deeming the second Monday of each month Data Day. Let’s chat about it. Episode HighlightsWhat is Data Day?Why the 2nd Monday?Data Day ExampleResources Mentioned--> It's time to Post and Profit:https://kassaundra-s-site.thinkific.com/courses/PostandProfitIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:ht...
2024-10-1606 minSchooled In Socials75. What Instagram Data Should I Keep My Eyes On?Do I need to track ALL the data points ALL of the time to create strategic content for my account? Sure don’t. So let’s talk today about what you really need to keep your eyes on. Episode HighlightsBig Business GoalsSocial Media GoalsKPIsResources Mentioned--> It's time to Post and Profit: https://kassaundra-s-site.thinkific.com/courses/PostandProfitIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:h...
2024-10-0906 minSchooled In Socials74. Instagram Data 101By now you all know my love for data and using it to help you create strategic content. So we’re diving in to another social media data series this month. And what better way to start it off than a little refresher on all the data you have in your Instagram app.Episode HighlightsWhat data do you have access to on Instagram?What do these data points even mean?Where do I find the data I need?Resources Mentioned--> Check out the Post and Profit Course:...
2024-10-0209 minSchooled In Socials73. Hot Take: To Manychat or Not to Manychat?I’m excited to bring you my second “Hot Take” segment and today I’m dishing all of my feelings on using the program ManyChat in your social media marketing strategy. Episode HighlightsWhat is ManyChat?My Hot Take (Pros)My Hot Take (Cons)Resources Mentioned--> Take a closer look at ManyChat yourself HERE--> You might also enjoy listening to Episode 61 HEREIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https...
2024-09-2508 minSchooled In Socials72. The Danger of Follow Loops and Engagement PodsI’ve seen a huge increase in the number of follow trains happening in the TpT community and we NEED to talk about it.Episode HighlightsWhat is a Follow Loop? What is an Engagement Pod?How I know so much about these “strategies”The dangers of Follow LoopsThe dangers of Engagement PodsIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Connect with hostKassaundra is a t...
2024-09-1807 minSchool of Sellers: TPT Strategies, Tips, + Seller Stories145. Seller Book Club Chat: Big Magic With Janice Cook and Kassaundra FosterWe’re kicking off a new series on the podcast: seller book club chats! In the first episode of this series, I sit down with Janice Cook and Kassaundra Foster to dive into Elizabeth Gilbert’s “Big Magic: Creative Living Beyond Fear”. Big Magic talks a lot about creativity and breaking out beyond fears and hesitations to live happier lives both as people and business owners. Throughout our conversation, we talk about balancing creative freedom with business pressures, managing perfectionism, and the unique challenges faced by teacher sellers. We also touch on the emotions that come with "dead idea...
2024-09-1641 minSchooled In Socials71. If You Only Have 5 Minutes to Engage THIS is What You Should Be DoingLet’s face it, most of us don’t have a lot of time. So today, we’re talking about how to get the most out of engaging on Instagram if you only have a few minutes a day. Episode HighlightsSo many engagement optionsUtilizing the DMs when you’re short on timeYour game plan for 5 minutes of engagementResources Mentioned--> Learn more about engagement strategies in Episode 50If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possi...
2024-09-1106 minSchooled In Socials70. Why Bother Engaging on Instagram as a Teacher Seller?I’m already posting content, showing up in Stories, and optimizing my profile page, WHY do I need to be engaging on Instagram, too? Let’s dive into it today in our first episode of Social September.Episode HighlightsThe Engagement DebateWhy Engaging Matters as a Teacher SellerBut I can’t do it ALL!If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Connect with hostKassau...
2024-09-0406 minSchooled In Socials69. Social Media Marketing Funnel: Conversion MarketingWe’ve made it to the final episode in our Social Media Marketing Funnel series so you know that means we’re talking about conversion. Episode HighlightsWhen should you focus on Conversion Marketing?Types of content to convert your audienceThe role Stories play in conversionResources MentionedYou might also enjoy Episodes 67 and 68If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podc...
2024-08-2806 minSchooled In Socials68. Social Media Marketing Funnel: Nurturing Your AudienceToday we’re diving into the second episode in our Social Media Marketing Funnel series where we are going to be chatting all about nurturing audience. Episode HighlightsWhy you need to nurture your audienceWhen to nurture your audienceHow to nurture your audience Resources MentionedYou might also enjoy Episode 67If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649...
2024-08-2107 minSchooled In Socials67. Social Media Marketing Funnel: Brand AwarenessToday we are jumping into a series all about your social media marketing funnel, the stages you need to move your followers through in order to convert them to customers and of course, we have to start right at the top with brand awareness marketing. Episode HighlightsOverview of the Social Media Marketing FunnelWhen should you focus on Brand Awareness Marketing?Content to create when focusing on Brand AwarenessResources MentionedYou might also enjoy Episode 11If you enjoyed this episode, please leave a review on Apple Podcasts so we...
2024-08-1407 minSchooled In Socials66. The Power of Batching Your Social Media Content During Back to School SeasonBack to school season is upon us and as a teacherpreneur you need all of the brain space and energy you can muster which is exactly why we need to talk about batching your social media content.Episode HighlightsWhat is batching?How does batching work for social media?What could batching look like for you in this season?What about trends?Resources MentionedAfter this episode, check out Episode 26: Social Media Time SaversPlease leave a review on Apple Podcasts so we can help as many...
2024-08-0709 minSchooled In Socials65. To Cross Post to Facebook or Not?Today we’re tackling another one of those age old social media questions: Do I cross post my Instagram content to my Facebook Page. And I’m going to be dishing out my personal opinion as a social media strategist as well as giving you things to consider when cross posting and trends I’ve been seeing with my own clients. Episode HighlightsMy Take on Cross PostingThings to ConsiderTrends I’m SeeingResources MentionedPopular Times to Post on Instagram: https://www.socialpilot.co/blog/best-time-to-post-on-instagramPopular...
2024-07-3108 minSchooled In Socials64. Market Research Questions You NEED To Ask Your Facebook GroupYour Facebook Group is a treasure trove of market research waiting to be harnessed to help you grow your business. Let’s talk about a few ways you can start gathering that information to help you reach your big goals. Episode HighlightsQuestions that will help you run your groupQuestions that will help you decide what to postIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649
2024-07-2407 minSchooled In Socials63. THIS is What is Working Well in Facebook GroupsWondering what is actually working for teacherpreneurs in Facebook Groups in 2024? This episode is spilling all the tea. Episode HighlightslogisticspostingmaintenanceResources MentionedCheck out episode 62 nextIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Connect with hostKassaundra is a teacher-turned-social media manager with a passion for helping educators reach their...
2024-07-1708 minSchooled In Socials62. What Data Should I Track in My Facebook Group?Last month we spent a lot of time chatting Instagram data but I couldn’t leave all of you out there with a Facebook Group hanging. That means today we’re diving into what data you should track in your Facebook Group. Episode HighlightsQuantitative DataQualitative DataResources MentionedYou might also enjoy episodes 57-60 where we took a deep dive into Instagram Data.If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owne...
2024-07-1009 minSchooled In Socials61. Hot Take: Meta Verified TiersIn May, Meta announced that they would be testing out tiers of their Meta Verified subscription and we can’t NOT chat about it. Episode HighlightsWhat is Meta Verified?Meta Verified Tiers BackgroundMy Hot TakeResources MentionedStay up to date on Meta Verified Tiers here:https://about.meta.com/technologies/meta-verified/If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us...
2024-07-0306 minSchooled In Socials60. If You Only Track ONE Piece of Instagram Data, THIS is the OneNow it’s no secret that there is A LOT of data you get from your Instagram Insights, BUT don’t let that deter you from creating a data-driven strategy for your social media marketing because truly when it comes down to it, there is really only one piece of data you really need to keep your eyes on. Episode HighlightsTHIS is the ONEGoals and KPIsIf a SMM had to pick one…Resources MentionedIf you enjoyed this episode, please leave a review on Apple Podcasts so we can hel...
2024-06-2607 minSchooled In Socials59. What Happens If You DO NOT Pay Attention to IG DataSo what happens if you decide that analyzing your Instagram data just isn’t for you? I mean, can it really be that big of a deal. You’re gonna find out, right now. Episode HighlightsThe tale of the hamster content creation wheelThe tale of missed opportunityThe tale of the missing ROIResources MentionedPlease leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649
2024-06-1908 minSchooled In Socials58. IG Data Collection: Time Consuming or Time Saving?We all know time is a hot commodity in the teacherpreneur world so I couldn’t create a series around Instagram data without chatting about it’s time investment AND it’s time saving benefits.Episode HighlightsData Tracking Time InvestmentData Tracking Time SaversJoin the Post and Profit waitlist: https://fostercontentsolutions.myflodesk.com/waitlistIf you loved this episode, make sure you also listen to Episode 57.Please leave a review on Apple Podcasts so we can help as many teacher business owners as possib...
2024-06-1207 minSchooled In Socials57. WHY Teacherpreneurs Need to Track Instagram DataIf you’ve been listening for a hot minute or follow me on Instagram, you probably already know I’m all about the data. Because how can we run a profitable business and reach our goals WITHOUT knowing how we are doing with our marketing efforts? So that’s exactly why we are exploring Instagram data all month long here on Schooled in Socials.Episode HighlightsWhat does it mean to track your Instagram Data?Don’t miss out on opportunities for increased ROIStop guessing what your audience wantsSee and celebrate your progressJoin the Post...
2024-06-0509 minSchooled In Socials56. What Do I Sell on Social Media During the Summer Lull?The summer might be for community building BUT that doesn’t mean you can’t sell and promote during this time. So let’s chat about what you should be selling on social media during the summer lull. Episode HighlightsPercentage of PromotionReflecting on What WorksPolling Your AudienceResources MentionedEpisodes 54 and 55Episodes 10 and 11Mini Social Media Consults:https://calendly.com/kfostersolutions/mini-social-media-consult-cloneIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as...
2024-05-2908 minSchooled In Socials55. How to Create a Strong Community During the Summer Lull to Rock Back to School SeasonBack to school season is a big deal for the teacherpreneur community, but it happens to come directly after one of the (if not the) slowest marketing times in our niche, the lovely summer lull. So today we’re chatting all about how you can use the summer lull to your advantage to create a strong community so you’re ready to rock back to school season. Episode HighlightsThe Power of Market ResearchRemind them of your valueMake personal connectionsResources MentionedEpisode 54Episode 50Mini Soci...
2024-05-1507 minSchooled In Socials54. Summer Social Media Content Game PlanCan you believe that summer is right around the corner? I’m sure you are ready to enjoy the sun, go on family adventures, and so much more. BUT, summer does pose an interesting conundrum for us teacherpreneurs as most of our target audience is on vacation. So, what are we supposed to do when it comes to social media content? That’s exactly what we are going to make a plan for today! Episode HighlightsMarket Research to help your Summer Content Game PlanContent Purpose during SummerDon’t Reinvent the Wheel during SummerTake this time to con...
2024-05-0109 minSchooled In Socials53. Client Success Story: Hiring a Social Media Manager for You Teacher Business with Jewels KIf hiring a social media manager has been lingering in the back of your mind, you’re going to love today’s episode where I get to chat with fellow teacherpreneur Jewels K. all about her experience hiring out social media management. Jewels is a CEO, cat mom, and organizational nerd and is known for her multi-passionate mentality in business. From her M.A. in Writing and Rhetoric to her experience both in and out of the classroom, she has learned exactly how to streamline processes and make an impact. Dedicated to bringing balance back into the busine...
2024-04-1723 minSchooled In Socials52. Client Success Story: Focusing on One Social Media Platform to Market Your Teacher Business with Kirsten HammondWhen it comes to marketing your teaching resources on social media, you have A LOT of options. From Instagram to Facebook to Tik Tok and more, it can feel overwhelming trying to do ALL of the things. But it doesn’t have to be that way. Today, my client Kirsten Hammond is joining us and shedding some light on how you can focus on one social media platform and still successfully use social media marketing for your teacher business. Kirsten is a teacher turned business owner who creates educational resources and curricula for upper elementary soci...
2024-04-0324 minSchooled In Socials51. Showing Yourself Some Love When it Comes to Social Media MarketingIf you’ve been listening for awhile now, I’m sure you are used to episodes jam packed with actionable tips for you to up level your social media marketing. As we wrap up our Show the Love series this February, I wanted to share a little bit of a different kind of episode with a message I know you need to hear. If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Co...
2024-02-2806 minSchooled In Socials50. Showing Your Audience the Love: How to Spend Your Time Engaging with OthersYou’ve shown some love to your account, you’ve gotten your audience to show some love to you, BUT how do you show your audience some love? How should you spend your time engaging with others on social media? That’s what we’re chatting about in today’s episode. Episode HighlightsOutdated engagement strategiesParticipate in the conversionUtilizing Stories, DMs, and Comments If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-i...
2024-02-2112 minSchooled In Socials49. Seeing the Love on Social Media: How to Get People to Engage with Your ContentWe’re continuing our love theme this week by diving into how you can get people to show you their love on social media, aka engage with your content. Episode HighlightsShow your audience you know their pain pointsCreate content that asks to be engaged withFoster authentic relationshipsResources MentionedMini-Social Media Consults: https://calendly.com/kfostersolutions/mini-social-media-consult-cloneIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id...
2024-02-1411 minSchooled In Socials48. Teacherpreneurs Show your Instagram Account Some LoveIt’s February so we are kicking off a monthly series all about love when it comes to social media. So today we’re diving in to how you can show your Instagram account some love to help you reach your big 2024 goals.Episode HighlightsProfile PictureBioLink in BioHighlightsPinned PostsGraphics TemplatesResources MentionedEpisode 4: Let's Do It Together - Bio Optimization for TeacherpreneursEpisode 14: Setting up an effective link in bio as a teacherpreneurEpisode 18: The Importance of Creating Social Media Templates for Your Teacher BusinessEpiso...
2024-02-0709 minSchooled In Socials47. Planning Content for the Year Hot Seat with Christa JonesI’m so excited to welcome you to the first hot seat episode of the Schooled in Socials podcast where I’m going to work with a teacherpreneuer just like you to gain clarity on their social media marketing. Today, Christa Jones from Enharmonic Education is joining me and we are going to be creating a content plan for her for 2024.Now this plan really revolves around increasing awareness of a TpT store as well as increasing sales for TpT resources.. So if this sounds like you and what you are looking to accomplish in 2024, you will get...
2024-01-3142 minSchooled In Socials46. Everything is Content Part 2: Using Content from Your ResourcesIf your mind was blown from last week’s episode on how your life and teaching experience can be content, you’re going to be AMAZED when you hear how much content you can create just from your resources. Episode HighlightsResource listing as contentResource creation as contentResource as contentResources MentionedEpisode 45: Everything is Content Part 1: Using Content from Your Life and Teaching ExperienceIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:http...
2024-01-2409 minSchooled In Socials45. Everything is Content Part 1: Using Content from Your Life and Teaching ExperienceDo you remember that trending audio “everything is content, everything is content, don’t forget to film it.” I’m here to tell you that that audio was not lying. Everything you do as a teacherpreneur is content. And I’m going to prove it to you in today’s episode. Episode HighlightsContent From Your LifeContent From Your Teaching ExperienceResources Mentioned Schooled in Socials Facebook Group: https://www.facebook.com/groups/schooledinsocialsIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teach...
2024-01-1709 min
Podcasting for Educators: Podcasting Tips for Online Entrepreneurs132. 5 Ways to Leverage Your Podcast Episode Archive and Boost DownloadsMany of you have hit those 50-episode, 100-episode, and beyond milestones, including my clients (and myself). And they often ask how they can take advantage of all of those previous episodes. After all, it can be exhausting recreating that content wheel every single week! I'm right there with them, and one of my big goals for 2024 is to really leverage allll of the content I already have. So today, I'm sharing 5 ways you can leverage your past podcast episodes to increase your downloads and create even more raving fans for your show.⭐️ Resources Mentioned:FREE...
2024-01-1019 minSchooled In Socials44. Organizing Your Social Media Content for Success with Guest Janice CookWe’re continuing our content organization discussion and really diving deep in to your options for systems with systems expert Janice Cook.Episode HighlightsWhy does a content organization system matterHow do you go about creating a consent organization system that works for your clients? Options for content organization for teacherpreneursResources MentionedLater (aff link): https://try.later.com/ggv1e2qz2oopAirtable: https://www.airtable.com/ Asana: https://asana.com/ Connect with guest:Make your own content repurposing pipeline in Asana usin...
2024-01-1058 minSchooled In Socials43. Rocking Your Social Media Content in the New YearHappy 2024! Can you believe the new year is here already!? I’m so excited to welcome you to the first episode of Schooled in Socials for the new year and we aren’t messing around. Today we are jumping right in to the one thing that will help keep your social media marketing sustainable all year long. Episode HighlightsWhy is it worth setting up a system for social media content?What does your system need to hold?When is the best time to set up a social media content system?Resources MentionedMi...
2024-01-0307 minSchooled In Socials42. Static, Carousels, Reels...What Kind of Content Do I Post to My Teacherpreneur Account?It’s no secret Instagram has a TON of features. They really love giving users and creators all kinds of ways to consume and create content. BUT with so many options for types of content to post, how do you decide what ones will work best for your teacherpreneur account? Let’s chat about!Episode HighlightsMarketing Goals DataPersonal PreferenceResources MentionedDIY Instagram Audit Freebie: https://kfostersolutions.activehosted.com/f/7Episode 10: Let's Do It Together: How to Assess Your Instagram Analytics Episode 11: Brand Awareness Marketing for Teacher Auth...
2023-12-2707 minSchooled In Socials41. I Have an Instagram Account for my Teacher Business. Now What?You’ve taken the leap, created the perfect handle, and hit that submit button. You are now officially a teacherpreneur Instagram user. But what do you do now? Whether you just started your account yesterday or five years ago, today we are taking it back to square one and covering all of the bases when it comes to having a successful teacherpreneur Instagram account. Episode HighlightsClarify your target audienceCreate social media goalsDefine your content pillars If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many te...
2023-12-2006 minSchooled In Socials40. Demystifying the Instagram AlgorithmRaise your hand if you’ve ever felt personally victimized by the Instagram Algorithm. I know there were times in the past, I’d be raising my hand. But today, we’re going to pull back the veil on the algorithm, so you don’t ever have to feel victimized again. Episode HighlightsAlgorithm Misconceptions What is the purpose of the algorithm How does the algorithm work?Resources MentionedAdam Mosseri’s Instagram: https://www.instagram.com/mosseri/Later’s Blog Post This Is How the Instagram Algorithm Works in 2023: https://late...
2023-12-1306 min
Social Media Magic | A podcast for TpT Sellers and TeacherpreneursCreating Community and Making Social Media Sustainable With Kassaundra Foster from @fostercontentsolutions | Episode 72------------------
AFFILIATE DISCLOSURE
This episode description contains affiliate links.
That means, if you buy something through a link on this page that's affiliate with me, I earn a percentage commission of the total sale, at no extra cost to you.
Thank you in advance for using the links here!
I so appreciate the support, and it helps me make the show even better.
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In this episode, I interviewed Kassaundra Foster from Foster Content Solutions.
She shares her personal journey...
2023-12-0637 minSchooled In Socials39. Instagram Client Success Story with Dawn EllisIf you’re a teacherpreneur who uses Instagram to market your resource you’re not going to want to miss out on today’s interview with my lovely client Dawn Ellis. Episode HighlightsWhy Dawn decided to start using Instagram to market her resourcesHow Dawn balances being a teacher, teacherpreneur AND marketing on social mediaDawn's favorite thing about using Instagram to market her businessHer least favorite thing about using Instagram to market her businessBenefits Dawn has seen from marketing on InstagramDawn's tips for marketing resources on Instagram or social media in generalConnect with Dawn:
2023-12-0620 minSchooled In Socials38. So You're Hiring a Social Media Manager...It’s time. You’ve got all of your ducks in a row and are ready to head out on the search for a social media manager. Here is all of my advice to help you make sure you find your unicorn! Episode HighlightsThings to considerRed FlagsFinding SMMsResources MentionedTpT Virtual Assistant Finder Group: https://www.facebook.com/groups/132890607255416If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.appl...
2023-11-2910 minSchooled In Socials37. Why You Should Take These Steps BEFORE Hiring a SMMSo you think it’s time to hire a social media manager. So exciting! But I want you to have the best experience possible, so I’m sharing all of the steps you will want to take BEFORE you hire that social media manager.Episode HighlightsBusiness GoalsWhat do you want off your plate?BudgetResources MentionedMini-Social Media Consults https://calendly.com/kfostersolutions/mini-social-media-consult-cloneIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:http...
2023-11-2206 minSchooled In Socials36. When to DIY and When to Hire Out Social Media MarketingAh, the age old question: Do I keep doing this business task or do I use my hard earned dollar bills to hire out? Today, I’m dishing all of the things you will want to consider when choosing between DIYing your social media marketing or hiring out a social media manager.Episode HighlightsUnbiased look at both sides3 reasons you might not need a SMMWhen to Hire a SMMResources Mentioned Episode 22If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as man...
2023-11-1508 minSchooled In Socials35. Well, That Wasn't In The Strategy. What Do You Do Now?You’re rolling along, crushing your social media strategy, staying super consistent and then sometimes unexpected happens. You remember there’s a Tpt sale, you get invited to speak at a summit, you FINALLY finish that amazing bundle you’ve been working on forever. But those aren’t parent of your current social media plan. What do you do? Today’s episode is all about answering that question for you.Episode HighlightsTemporary TweaksLaunchesThe power of StoriesResources MentionedEpisode 34Mini Social Media Consults: https://calendly.com/kfostersolutions/mini-socia...
2023-11-0807 minSchooled In Socials34. Using Social Media to Launch Your Course with Melanie BattistelliHave a course on your heart? Today, I’m chatting with Melanie Battistelli all about launching courses and how to use social media to get it done!Episode HighlightsDo you NEED social media to launch a course?How do you get comfortable going live on social media or showing your face?How can you leverage social media to maximize your course launch?Connect with today's guest:Melanie’s Instagram: https://www.instagram.com/duxburydigital/Melanie’s Resources: https://duxburydigital.co/resourcesIf you enjoyed this episode, please leave...
2023-11-0123 minSchooled In Socials33. When the ish hits the fan in your Facebook GroupYou open your Facebook Group, and all of a sudden your amazing community starts resembling the wild west, what do you do!? That’s exactly what we are tackling in today’s episodeEpisode HighlightsPreventative measures to help your Facebook Group run smoothly Dealing with posts and comments that go against the rulesTop 3 things to do when the ish hits the fan in your groupResources MentionedEpisode 30 & Episode 32Leave the podcast a review here: https://podcasts.apple.com/podcast/id1675566649Connect with hostKassaundra is a...
2023-10-2509 minSchooled In Socials32. Setting up your Facebook GroupYou’re finally ready. You’re going to get that Facebook Group going. But, how do you give it the best start possible? We’re going to talk about all the steps you’ll want to take today. Episode HighlightsDeciding on the Topic of Your Facebook GroupGroup Name and DescriptionSetting parametersRunning your groupResources MentionedAudit your Facebook Group todayEpisode 20: Let's Do It Together - Writing an Effective Facebook Group DescriptionIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as...
2023-10-1811 minSchooled In Socials31. Teacherpreneurs, You've Been Lied To: Facebook Isn't DeadRaise your hand if over the last few years you’ve heard or seen posts and ads of “experts” saying “Facebook is dead?” I bet a lot of you have. But I’m here today to tell you that, it simply isn’t true. Episode HighlightsFacebook Groups Back in the DayThe Shift in Facebook GroupsWhy a Facebook Group is Still a Smart Move for your Biz Resources MentionedAudit your Facebook group: https://kfostersolutions.activehosted.com/f/13If you enjoyed this episode, please leave a review on Apple Podcasts so we can help...
2023-10-1106 min
The Creative Teacher PodcastRepurposing Content for Social Media with Kassaundra FosterEver wondered how to get more out of your content without all the extra work? Our guest Kassaundra Foster has got you covered! Kassaundra is former teacher turned social media manager for teacher business owners. We'll hear about her journey as a teacherpreneur and why repurposing content is a game-changer. She'll debunk some myths and share tips on pulling content for social media effeciently, so it doesn't eat up all your time. Episode HighlightsWhat it means to repurpose contentCommon misconceptions about repurposing contentHow to decide which platforms are best suited for repurposing your c...
2023-10-0932 minSchooled In Socials30. Facebook Group Client Success Story with SB Linton I’ve been sharing about using social media in your teacher business for awhile, but it’s time you heard from a teacherprenuer just like you! So today, I’m chatting with my client SB Linton all about her Facebook Group. SB is the owner of AutismClassroom.com and the Self-Contained Autism Teacher and Specialist Facebook group as well as an author and consultant who has been in special education for over 20 years.Episode HighlightsWhy create a Facebook group in the first place?Pros and cons of having a Facebook groupTips for teacherpreneurs who run a Facebo...
2023-10-0427 minSchooled In Socials29. Choosing a Social Media Scheduler For You Teacher BusinessWe kicked off the month chatting about time savers for social media and we couldn’t round out the month without going in depth on one of the best: scheduling apps.Episode HighlightsConsiderations for choosing a social media schedulerFree Schedulers Paid schedulers Resources MentionedLater scheduler: https://try.later.com/ggv1e2qz2oop (aff link) Meta Business Suite: https://www.facebook.com/business/tools/meta-business-suiteInfo on Instagram scheduling: https://help.instagram.com/439971288310029Hootsuite: https://www.hootsuite.com/Tailwind: https://www.tailwindapp.com/Mini Social Media Consults: https://calendly.com/kfostersolutions/mini-social-media-consult-clone
2023-09-2712 minSchooled In Socials28. Social Media Graphics Templates with Liz BirenbaumLet’s face it. Creating graphics for social media can take up SO MUCH TIME. But, it doesn’t have to be that. That’s why I’ve invited Canva Design expert Liz Birenbaum to the show today to help make it easier for you. Liz helps female entrepreneurs create stand-out businesses by transforming Canva designs into custom brand marketing materials and I know her knowledge will help you make transformations in your social media work flow too! Episode HighlightsWhy is it important to have graphics templates for social media content creation? What kinds of graphics...
2023-09-2019 minSchooled In Socials27. Where Does Social Media Fit in Your Teacher Business Schedule?Finding time for your social media marketing tasks isn’t always easy, actually sometimes it can feel downright impossible. But today, I’m sharing my secret sauce for figuring out where social media fits in your schedule so you can be consistent and reap the benefits of a strong social media presence for your business. Episode HighlightsCreating a social media habit Habit Stacking and social mediaRepurposing: The Ultimate Social Media Habit Stack Resources MentionedTiny Habits by BJ Fogg: https://amzn.to/3rKi5sm (aff link) Mini-Social Media Consult: https://calendly.com/kfos...
2023-09-1309 minSchooled In Socials26. Social Media Time Savers for TpT SellersTime. We all wish we had more of it don’t we? And there never seems like there is enough to go around. Well today we are going to chat about my top 3 suggestions for saving time when it comes to marketing your teacher business on social media. Episode HighlightsTemplatesScheduling appsScheduling social media time on your calendarResources MentionedEpisode 18: The Importance of Social Media TemplatesLater scheduler: https://try.later.com/ggv1e2qz2oop (aff link)Caption templates in tpt store: https://www.teacherspayteachers.com/Product/Growing-Yearlong-Teacher-Author-Caption-Vault-Caption-Outlines-for-TpT-Sellers-9752487If you en...
2023-09-0606 minSchooled In Socials25. Content Repurposing - Top Tips to Make Long Form to Short Form MagicWe’ve reached the final episode in our repurposing series and today I’m sending you off with all of my top social media manager tips so that you can make some repurposing magic happen for your teacher business. Episode HighlightsCreate a Workflow Use that Written ContentGive it time and Follow the dataResources MentionedMini-Social Media Consults: https://calendly.com/kfostersolutions/mini-social-media-consult-cloneEpisode 22: WHY you need long form content for social media marketingEpisode 23: Content Repurposing - WHICH types of content can I create?Episod...
2023-08-3006 minSchooled In Socials24. Content Repurposing - HOW can you make repurposing content a reality?We’re moving right along with our series on repurposing and today is all about how to actually make repurposing your long form content a reality for your business. Episode HighlightsChoosing a Repurposing PathRepurposing Path #1Repurposing Path #2Potential Content SchedulesResources MentionedMini-Social Media Consults: https://calendly.com/kfostersolutions/mini-social-media-consult-cloneEpisode 22: WHY you need long form content for social media marketingEpisode 23: Content Repurposing - WHICH types of content can I create?If you enjoyed this episode, please leave a review on Apple Podca...
2023-08-2308 minSchooled In Socials23. Content Repurposing - WHICH types of content can I create?It’s part 2 of our 4 part series on repurposing for social media and today we’re tackling the types of content you can create when repurposing long form content. Episode HighlightsContent Type OptionsLong Form to Short Form IdeasResources MentionedMini-Social Media Consults: https://calendly.com/kfostersolutions/mini-social-media-consult-cloneEpisode 22: WHY you need long form content for social media marketingIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/u...
2023-08-1610 minSchooled In Socials22. WHY you need long form content for social media marketingWe’re starting a 4 part series on my all time favorite social media marketing topic: Repurposing. And today we are diving into the WHY behind having long for content for your social media marketing.Episode HighlightsWhy are we talking about long form content?Benefits of Repurposing Long Form Content (for your business)Benefits of Repurposing Long Form Content (for you)Resources MentionedMini-Social Media Consults: https://calendly.com/kfostersolutions/mini-social-media-consult-cloneRepurposing Guide: https://www.instagram.com/fostercontentsolutions/guide/repurposing-content-for-social-media/17998793128529826/?If you enjoyed this episode, please leave a re...
2023-08-0907 minSchooled In Socials21. Hashtags, Keywords, Alt text...Oh My: Social Media SEO with Stephanie RoyerI am so excited to bring you this episode because not only is it our first guest episode for Schooled in Socials but we are chatting about a hot social media topic right now: SEO and social media. And I’m so excited to have my friend Stephanie Royer here to give you ALL the details! Episode HighlightsWhat is SEO and Keyword Research?What Makes Keyword Research for Social Media Unique?Where should we be putting keywords on our social media accounts?How do you identify what keywords to use?Resources MentionedIn...
2023-08-0229 minSchooled In Socials20. Let's Do It Together: Writing an Effective Facebook Group DescriptionIt’s time again for my favorite segment of this podcast. We’re going to take some actionable steps and DO IT TOGETHER. And today we’re tackling your Facebook Group Description.Episode HighlightsFacebook Group Description BasicsPurpose/Mission of the GroupWho the group is forWhat members can expect from the groupAdd information about lead magnets/relevant offers Resources MentionedSchooled in Socials Facebook Group https://www.facebook.com/groups/schooledinsocialsIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teache...
2023-07-2611 minSchooled In Socials19. Why Reels are King for Growing Your Teacher CommunityLove or hate ‘em, the truth is Reels have an amazing power to help you grow your community. Let’s chat about it! Episode HighlightsPopularityLarger Reach Ease of Consumption and Engagement Ability to Promote Brand AwarenessEasily create relatable and shareable contentResources MentionedReels idea freebie: https://kfostersolutions.activehosted.com/f/1Related Episodes / You Might Also LikeEpisode #11: Brand Awareness Marketing for Teacher Authors on Social MediaEpisode #15: Getting Community Members to Your Link in BioIf you enjoyed this episode, please leave a revie...
2023-07-1909 minSchooled In Socials18. The Importance of Creating Social Media Templates for your Teacher BusinessToday we are talking about what I consider one of the most important things for your social media success: social media templates. Episode HighlightsWhat is a social media template?Why is it important to have social media templatesTypes of social media templates that can be helpfulIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Connect with hostKassaundra is a teacher-turned-social media manager with a...
2023-07-1209 minSchooled In Socials17. Guides: The Most Underrated Instagram FeatureYou asked so here it is. An episode dedicated to Guides: the most underrated Instagram feature. Episode HighlightsWhat are Guides?How do you create a Guide? How to effectively use guides Resources MentionedTake a look at one of my Instagram Guides:https://www.instagram.com/fostercontentsolutions/guide/repurposing/17998793128529826/?utm_source=ig_web_copy_link&utm_campaign=&utm_medium=Related Episodes / You Might Also LikeEpisode #7: Why Bother Posting on Instagram?If you enjoyed this episode, please leave a review on Apple Podcasts so...
2023-07-0509 minSchooled In Socials16. Let's Do It Together: Instagram Audit for Teacher AuthorsIt’s time again for my favorite segment and hopefully yours too: Let’s Do It Together. Today, we are going to conduct an Instagram Audit of your account together so that you have a clear picture of where your account stands and how you can move forward with your content creation. Episode HighlightsBusiness Goals Profile and BioPostsAnalyticsResources MentionedGrab your IG Audit Workbook to follow along with this episode and take action:https://kfostersolutions.activehosted.com/f/7Related Episodes / You Might Also LikeEpisode #4: Let’s...
2023-06-2814 minSchooled In Socials15. Getting Community Members to Your Link in BioWe all know about the link in bio when it comes to Instagram, but how do we actually get our community members to our resources so that our social media content can start converting for us? That’s what we’re diving into today. Episode HighlightsCommunity Member’s JourneyWays to get community members to your resourcesDeciding on a strategyRelated Episodes / You Might Also LikeEpisode #13: Calls to Action 101Episode #14: Setting up an Effective Link in BioIf you enjoyed this episode, please leave a review on Apple Podcasts so we can...
2023-06-2111 minSchooled In Socials14. Setting up an Effective Link in Bio as a TeacherpreneurYou’re ready to convert your community members into customers. You’ve created engaging content and given them a lovely call to action. Your job is done right? Not really. So let’s chat about the next step in your community members journey: your link in bio. Episode HighlightsOptions for Link in BioSetting up your Link in Bio EffectivelyWhat do I do if I have A LOT of links?Related Episodes / You Might Also LikeEpisode #4: Let’s Do It Together Instagram Bio OptimizationIf you enjoyed this epi...
2023-06-1410 minSchooled In Socials13. Calls to Action 101 for Teacher SellersClass is in session for Calls to Action 101 where we are going to break down this important piece of our social media marketing so you can feel confident every post you create will help you get closer to your goals. Episode HighlightsWhat is a call to actionWhy are calls to action so important on social mediaWhere to use calls to actionResources MentionedTrack Maven Studyhttps://pages.trackmaven.com/rs/251-LXF-778/images/TrackMaven_Facebook_Report_2014.pdfRelated Episodes / You Might Also Like...
2023-06-0711 minSchooled In Socials12. Conversion Marketing for Teacher Authors on Social MediaWe’re getting to the good stuff today. How do you create a social media presence that translates into dollar bills for your teacher author business. It’s called Conversion Marketing. Let’s dive in!Episode HighlightsWhat is Conversion MarketingWhat kind of content to createWhat metrics to analyzeResources MentionedEpisode #11: Brand Awareness Marketing for Teacher Authors on Social MediaIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast...
2023-05-3109 minSchooled In Socials11. Brand Awareness Marketing for Teacher Authors on Social MediaBrand Awareness. You’ve probably heard this term before. “You should increase brand awareness” “You should create content for brand awareness” But what does that even mean!? No worries, we’re tackling it head on in today’s episode! Episode HighlightsWhat is Brand Awareness Marketing What kind of content to createWhat metrics to analyzeResources MentionedEpisode #5: Why even bother building a community on social media? Episode #10: Let's Do It Together: How to Assess Your Instagram AnalyticsIf you enjoyed this episode, please leave a review on Apple Podcasts so...
2023-05-2411 min
Be The Exception In Special Education161.One Teacher's Journey to Leaving the Education World BehindWhen you became a teacher, you probably intended to stay in the field until retirement. However, the last few years have been hard and many of us are feeling more and more burned out. So…what do you do? Are there other options for teachers who choose to leave the education world? In this week's episode, I'm chatting with Kassaundra Foster from Foster Content Solutions. She was a special education teacher who is now a social media manager for other small business owners. She is sharing about her journey in leaving the education world behind and...
2023-05-1832 minBe The Exception In Special Education161.One Teacher's Journey to Leaving the Education World BehindWhen you became a teacher, you probably intended to stay in the field until retirement. However, the last few years have been hard and many of us are feeling more and more burned out. So…what do you do? Are there other options for teachers who choose to leave the education world? In this week's episode, I'm chatting with Kassaundra Foster from Foster Content Solutions. She was a special education teacher who is now a social media manager for other small business owners. She is sharing about her journey in leaving the education world behind and...
2023-05-1832 min
The Rebranded TeacherStrategizing Your Content Creation with Kassaundra FosterIf you feel like you're on the content creation hamster wheel - posting on social media, trying to send emails, creating blog posts, and all of that every month - we have content creation expert, Kassaundra Foster, here to help! She's sharing how you can strategize your content to create one large, long form piece of content and turn it into many smaller bite size pieces of content to go on multiple platforms so you're essentially saving yourself time and mental work by planning everything out ahead of time.Purchase Your Ticket to Teacher Seller's Summit: https://l...
2023-05-1730 minSchooled In Socials10. Let's Do It Together: How to Assess Your Instagram AnalyticsIt’s time again for my favorite podcast segment: Let’s Do It Together! Today I am going to walk you step-by-step through how you can assess your Instagram analytics to give you more insight on what is working and what isn’t working. Episode HighlightsTypes of Analytics on IGExploring the Data (Accounts Reached)Engagements and InteractionsFollower stats If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Connect w...
2023-05-1712 minSchooled In Socials9. The Hidden ROI of Social Media MarketingAs educators, we love ourselves some data, but today I want to talk about the ROI of social media marketing that can help your business that you might never see pop up as a data point on your analytic reports. Episode HighlightsThe customer’s journeyExplanation of Hidden ROI What are the implications of Hidden ROI?Resources MentionedEpisode 8: How Do We Measure ROI in a Facebook Group?If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:h...
2023-05-1009 minPodcasting for Educators: Podcasting Tips for Online Entrepreneurs96. How Can You Easily Repurpose Podcast Content on Instagram? with Kassaundra FosterAre you taking full advantage of all the ways you can repurpose your podcast episodes on social media? Maybe it's a yes, but for lots of us, it's a no (myself included).So today, I've brought Social Media Manager Kassaundra Foster on the podcast to talk about how you can make repurposing easier to manage and save you so much time. (She's also one of the bonus guest trainers inside my new audio course, Podcast Like You Mean It, where she shares an awesome Airtable template for repurposing your podcast content.) Kassaundra shares what repurposing ac...
2023-05-0323 minSchooled In Socials8. How Do We Measure ROI in Teacherpreneur Facebook Groups?Today we are talking about the thing on every business owner’s mind: ROI and specifically how you can measure ROI in a Facebook Group. Episode HighlightsTypes of ROIMonetary ROI in Facebook GroupsNon-Monetary ROI in Facebook GroupsResources MentionedEpisode #2: Favorite Social Media Platforms for Teacher AuthorsEpisode #6: Why Bother with Facebook Groups?If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Con...
2023-05-0311 minSchooled In Socials7. Why Bother Posting on Instagram as a Teacher Author?We’re wrapping up the “why even bother” series by tackling the beast that is Instagram. Trust me, after this, you’re definitely going to want to be posting there! Episode HighlightsInstagram’s popularityMultiple options for posting and interactingOrganization of contentResources MentionedReady for a Mini Social Medial Consult?https://calendly.com/kfostersolutions/mini-social-media-consult-clone?month=2023-04If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/sch...
2023-04-2612 minSchooled In Socials6. Why Bother With Facebook Groups as a TpT Seller?We’re continuing on with our “why even bother” series this month so today we are going to chat Facebook Groups and why you should even bother creating one to help market your teacher author business. Episode HighlightsBooming teacher community in Facebook groupsEasier GrowthMarket researchResources MentionedReady for a Mini Social Medial Consult?https://calendly.com/kfostersolutions/mini-social-media-consult-clone?month=2023-04If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts...
2023-04-1912 minSchooled In Socials5. Why even bother building a community on social media?You’re busy, I get it. So why in the world am I asking you to put social media marketing on your plate? Today, we are going to chat about the top 3 reasons you should want to build a community on social media. Episode HighlightsBrand awarenessLife at the mercy of searchMarket researchResources MentionedReady for a Mini Social Medial Consult?https://calendly.com/kfostersolutions/mini-social-media-consult-clone?month=2023-04If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher bus...
2023-04-1214 minSchooled In Socials1. Why Social Media Marketing for Teacher AuthorsYour plate is overflowing and your time is precious, so today we are starting at square one and chatting all about the WHY behind Schooled in Socials and what you can expect. That way every time you press play, you will be confident that this podcast will serve YOU! Episode HighlightsMeet your host (that’s me)My story about WHY I do what I do (and how I got started)What you will hear on this podcast (and what you won’t)Resources MentionedDon’t forget to enter that launch giveaway before...
2023-04-0512 minSchooled In Socials2. Favorite Social Media Platforms for Teacher AuthorsWhen it comes to social media platforms, you’ve got A LOT of choices. But today we are chatting about my top 2 favorite social media platforms for teacher authors and why they are so impactful. Episode HighlightsThere are SO many choices for social media marketingMy favorite platform My second favorite platform Resources MentionedDon’t forget to enter that launch giveaway before April 11thIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:htt...
2023-04-0514 minSchooled In Socials3. Organic Traffic vs. Paid Traffic on Social MediaAs a former ELA teacher, I couldn't host a podcast without giving at least 1 vocabulary lessons. So today, we are chatting all about the definitions of organic and paid traffic on social media.Episode HighlightsOrganic TrafficPaid TrafficWhich one is better?Resources MentionedDon’t forget to enter that launch giveaway before April 11thIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Connect with host...
2023-04-0514 minSchooled In Socials4. Let's Do It Together: Instagram Bio Optimization for TeacherpreneursIt’s time for some actionable steps, so today we are going to jump in and update your Instagram bio together! Episode HighlightsWhy bother optimizing?Parts of your bioName and title fieldBioCall to Action Resources MentionedDon’t forget to enter that launch giveaway before April 11thIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Connect with hostKassaundra is a teache...
2023-04-0516 min
The Terrific TeacherpreneurMaking Social Media Sustainable With Kassaundra FosterIn this week’s episode of The Terrific Teacherpreneur, Kassaundra Foster joins me to discuss sustainable social media practices for TPT sellers. It’s no secret that sellers are short on time, and social media can feel like a burden. Kassaundra offers manageable advice to get more out of social media. In this episode, we discuss:How to plan content efficientlyWays to stay organized with social media contentHow to foster an engaged communityFinding consistency that works for youTips for hiring a social media manager Kassaundra’s here to remind you that you can...
2023-03-2827 minSchooled In SocialsSchooled In Socials TrailerDoes marketing your teaching resources on social media leave your head spinning? Schooled in Socials will teach you everything you need to make marketing your teaching resources on social media sustainable and profitable for your teacher business. Each week, Kassaundra Foster and her guests will share social media strategies that will help you grow and manage your community so that you can begin to take full advantage of social media marketing without all of the stress. You’ll learn how to plan and create content, engage with your community, make informed decisions about your social me...
2023-02-1001 min