Shows
The Marketing Survival GuideThe Marketing Survival Guide : Season 2 - Episode 5 : Visual Branding StandardsEmily and Kassie wrap up Season 2 of The Marketing Survival Guide by talking about all of the tangible elements that go into a brand (i.e., your logo, colors, fonts, and all of the other visual branding standards that makes up your brand). Your O N E * T H I N G assignment this week is to take a look at your visual branding elements. Do they truly represent your business? What do you like most about them and/or what would you change?2021-07-2220 minThe Marketing Survival GuideThe Marketing Survival Guide : Season 2 - Episode 4 : Voice & ToneThis week on The Marketing Survival Guide, Emily and Kassie discuss the importance of developing your brand's voice and tone. How do you embrace your brand? The most important element of your brand is consistency. Be unapologetically you and don't be afraid to OWN it.
This episode's O N E * T H I N G? Ask yourself this question. If your brand was walking down the street, how would you go about greeting somebody? A firm handshake? Down low, too slow? Enthusiastic high five? Finger guns? Let's hear it!
*our celebrity doppelganger is definitely Chris Fa...2021-07-1316 minThe Marketing Survival GuideThe Marketing Survival Guide : Season 2 - Episode 3 : The Research PhaseThis week on The Marketing Survival Guide, Emily and Kassie share the "not so sexy" research strategies and methods that go into a rebrand. It's easy to have a beautiful logo and a great communication strategy; however, if those foundational pieces aren't rooted in research then you're brand might (will) run into some hurdles along the way.
From data mining current insights, conducting surveys, focus groups, SWOT Analyses, and more – The gals of N8 are here to give you enough information to be dangerous when approaching the research phase. They also have a bangin' new music bed in...2021-05-2821 minThe Marketing Survival GuideThe Marketing Survival Guide : Season 2 - Episode 2 : Rebranding Burnett Medical CenterThis week on The Marketing Survival Guide, Kassie and Emily feature their very first guest speaker - Halle Pardun, Marketing Director of Burnett Medical Center! The trio chat all about what it was like to go through a rebranding experience together - the good, the bad and the ugly.
Halle shares her favorite elements of the recent rebrand as well as the challenges she faced along the way. The gals of N8 are extremely grateful to have the opportunity to see this thing through from start to finish, and we've truly enjoyed working alongside Halle since Day 1. I...2021-02-1820 minThe Marketing Survival GuideThe Marketing Survival Guide : Season 2 - Episode 1 : What Exactly is a Brand?(Formerly known as 'The Kickasserole')
Kassie and Emily are kicking off Season 2 talking all about BRANDING! What exactly IS a brand? How do you create brand loyalists? We will be hitting on the many different ways you build an impactful brand that looks great and truly reflects your business.
This episode's O N E * T H I N G we'd like you to pack into your survival pack? Start thinking about who your customer is and what your ideal customer looks like.2021-02-1120 minThe Marketing Survival GuideThe Marketing Survival Guide : Episode 7 : Improving Your Facebook Organic Reach(Formerly known as 'The Kickasserole')
Kassie and Emily discuss some of the ongoing changes that are happening with the Facebook algorithm while chatting about some of the many ways you can improve your Organic Reach when it continues to decline.
This episode's O N E * T H I N G ? Start trying to think of video content that you can put into the world AND a bonus task to check out your Insights.2021-02-0416 minThe Marketing Survival GuideThe Marketing Survival Guide : Episode 6 : Reuse that content!(Formerly known as 'The Kickasserole')
You spend all that time crafting amazing content, why not repurpose it and reach even more of your audience.
It's like an Easter ham - it's delicious as is, but once you've had your fill of plain ol' ham steaks, you can repurpose it into a delicious split pea and ham soup.
Well, my grandma can do that. I can't.
This episode's O N E * T H I N G ? Start planning "evergreen" content - pieces of written, video, graphic design content that you can repurpose year...2021-01-2811 minThe Marketing Survival GuideThe Marketing Survival Guide: Episode 5 : Social Media Stories(Formerly known as 'The Kickasserole')
Episode 5...it's all about the story bro.
This special, evening edition all about the Story phenomenon.
You get a story, you get a story!
These fleeting nuggets of content could be a potential gold mine for your business and could be the perfect way to cut through all the clutter on your favorite social platforms.
This episode's O N E * T H I N G ? Nothing.
Well…kind of. We want you to start paying attention to those story-able moments you experience throughou...2021-01-2121 minThe Marketing Survival GuideThe Marketing Survival Guide : Episode 4 : Find Your Brand Voice(Formerly known as 'The Kickasserole')
Episode 4 is a lot of chit chat and a lot of value.
We spend our time this episode talking about the importance of living out your brand voice on social media.
Honorable mentions go to @theMERL and The Feather Shed.
This episode's O N E * T H I N G ? Write down some elements of your brand voice:
- Traits (friendly, knowledgable, big ol' nerd, etc.)
- Celebrity doppelgänger exercise
- Sidewalk greeting style2021-01-1415 minThe Marketing Survival GuideThe Marketing Survival Guide : Episode 3 : Snapchat & TikTok(Formerly known as 'The Kickasserole')
We're talking Snapchat and TikTok today.
Some key differences:
Snapchat: younger audience, lower average income
TikTok: skews younger, but a good chunk of the audience is middle-aged. Much more affluent audience.
This high-level overview is for businesses who aren't necessarily using either platform as of yet, or aren't actively using their profiles as a tool to grow their business.
If you're a pro this will be very boring - so stay tuned for more detailed marketing podcasts in the future.
This epis...2021-01-0716 minThe Marketing Survival GuideThe Marketing Survival Guide : BONUS EPISODE : 2021 Marketing Resolutions(Formerly known as 'The Kickasserole')
2021 is finally here which is exactly why we thought today's podcast would be the perfect time to talk about some ways to improve your marketing in 2021.
You're going to make marketing your b*tch this year.
How exactly are you going to do that? Follow this simple strategy
This episode's O N E * T H I N G ? (L I S T)
Q1 - Start your content strategy - snag some new photos.
Q2 - Whip your social media into shape! Get...2020-12-3113 minThe Marketing Survival GuideThe Marketing Survival Guide : Episode 2 : Twitter & LinkedIn Overview(Formerly known as 'The Kickasserole')
Kassie and Emily continue chatting about social media platforms - this time focusing on Twitter and LinkedIn.
This high-level overview is for businesses who aren't necessarily using either platform as of yet, or aren't actively using their profiles as a tool to grow their business.
If you're a pro this will be very boring - so stay tuned for more detailed marketing podcasts in the future.
This episode's O N E * T H I N G ? Claim your profiles if you haven't done so and fill out t...2020-12-3012 minThe Marketing Survival GuideThe Marketing Survival Guide : Episode 1 : Facebook & Instagram Overview(Formerly known as 'The Kickasserole')
Kassie and Emily are beginning to chat about the many different social media platforms - this time focusing on Facebook & Instagram.
This high-level overview is for businesses who aren't necessarily using either platform as of yet or aren't actively using their profiles as a tool to grow their business.
If you're a pro this will be very boring - so stay tuned for more detailed marketing podcasts in the future.
This episode's ✨ ONE THING?✨
Claim your profiles if you haven't done so and fill out t...2020-12-0819 min