Shows
The End Game Entrepreneur#44 My End GameIn this episode of The Endgame Entrepreneur, Kassie shares her personal endgame vision: building a life on 30 acres in North Carolina with space for family, events, and a deep connection to nature. She discusses how she and her husband, a military family nearing retirement, have intentionally planned for this dream, using tools like MindMeister to align daily actions with long-term goals. Kassie also talks with her eight-year-old daughter, Coco, about her own aspirations, ranging from becoming an architect to owning a Chick-fil-A or moving to a big city. The episode highlights the importance of setting clear goals, making intentional c...2025-03-1222 minThe End Game Entrepreneur#43 KaeRae Marketing and Google AdsThe Endgame Entrepreneur podcast, hosted by Kassie, explores the journeys of business owners and the strategies they use to achieve meaningful success. In this episode, Kassie interviews Kelsey Flannery, owner of KaeRae Marketing, who specializes in Google Ads and SEO. Kelsey explains the power of Google over social media for business growth, highlighting the importance of audience behavior, keyword strategy, and leveraging Google tools like Google Business Profile and Google Analytics. She also shares insights on AI in content creation, advising business owners to use it as a tool rather than a replacement for original content. Kelsey encourages listeners to...2025-03-0429 minThe End Game Entrepreneur#42 Bridget & Lydia from Visibility on PurposeThe Endgame Entrepreneur podcast, hosted by Kassie, has been rebranded from the Mastermind Mixer to focus more on long-term entrepreneurial goals, including retirement and legacy building. In this episode, Kassie speaks with Bridget and Lydia, co-founders of Visibility on Purpose, a PR and media training company helping small businesses gain exposure without massive budgets.They discuss common PR misconceptions, emphasizing that media coverage isn’t just about pitching products but aligning with a publication’s goals and audience interests. They highlight the importance of knowing one’s own business objectives before pursuing media placements, as PR is a long-term...2025-02-2531 min
The Metrics Maven: Data Driven Business Growth Strategy for Solopreneurs384. A Simple Way to Make More Sales with Kassie O’Driscoll (REPLAY)Are you tired of spending hours creating content that gets limited reach and zero conversions? There's an easy way to overcome this common challenge. In this episode, we're discussing three key opportunities to create an incredible customer experience and increase the lifetime retention value of your clients.🚀 Will 2025 be the year you finally shatter your sales plateau? The doors to Metrics Mastery are opening soon! Hop on our VIP waitlist to be the first to know—and we’ll send you a special surprise just for joining the list! Check it out!2024-12-2721 min
The Metrics Maven: Data Driven Business Growth Strategy for Solopreneurs380. Sales Calls That Convert… Without the Cringe with Aleasha BahrDoes the idea of jumping on a sales call make your palms sweat and your heart race? You’re not alone—and it doesn’t have to be that way. Expert sales strategist Aleasha Bahr, is sharing her proven methods to transform sales calls from stressful to seamless. Learn how to connect with potential clients authentically, boost your confidence, and increase your conversions—without feeling pushy or overwhelmed. If you’ve ever dreaded a sales call, this episode is for you!✅Get FREE access to the Black Sheep Sales Guide here. 🎙️DID YOU LOVE THIS EPISODE? Ch...2024-12-1322 minThe End Game Entrepreneur#41 ESC 2025 is LIVE!!In this special Monday episode, Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A session, all offering practical guidance on topics like marketing, systems, and finance.Alongside learning, social events include live music, themed gatherings, and a Louisville-themed field trip, fostering community and creativity.The event venue, The Bungalow in Louisville, supports the collaborative spirit with its quirky charm and communal atmosphere.Tickets cover all activities, meals, and acco...2024-10-2843 min
Podcast(H)er350. Engagement Down? Stop Stressing! With Elizabeth HensonDo you find yourself creating endless content for social media only to have one or two people like, comment, or share the things you spent hours of time creating? It’s frustrating but we’ve all experienced it. Today, we’re discussing simple strategies to boost engagement and grow your business WITHOUT adding more to your full workload.🎙️Did you love this episode? Check out these episodes packed with even more strategies to help you shatter your sales plateau! Episode 335. A Simple Way to Make More Sales with Kassie O’Driscoll Episode 303. Establishing Trust Through...2024-08-3021 min
The Metrics Maven: Data Driven Business Growth Strategy for Solopreneurs350. Engagement Down? Stop Stressing! With Elizabeth HensonDo you find yourself creating endless content for social media only to have one or two people like, comment, or share the things you spent hours of time creating? It’s frustrating but we’ve all experienced it. Today, we’re discussing simple strategies to boost engagement and grow your business WITHOUT adding more to your full workload.🎙️Did you love this episode? Check out these episodes packed with even more strategies to help you shatter your sales plateau! Episode 335. A Simple Way to Make More Sales with Kassie O’Driscoll Episode 303. Establishing Trust Through...2024-08-3021 minThe End Game Entrepreneur#40 Beyond the Conference withe Kassie & Ali - Introducing ESC's New Newsletter Subscription**Update: Ali and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!**Teaming up under ESC Events, Kassie and Ali are excited to discuss the new offer they developed after their recent ESC Conference, which exceeded their expectations by fostering numerous business connections. In addition to the ESC Retreat, they want to continue supporting their community...2024-08-0917 minThe End Game Entrepreneur#39 Balancing Work, Family, and Self: Marisa Lonic on Mindset and Practical Strategies for Working MomsMarisa Lonic is on today's episode! She's the founder of Mama Work It, an organization supporting working moms in balancing their various roles. Marisa shares her personal journey of feeling overwhelmed while managing a demanding corporate job and family life, leading her to create resources for working mothers. She emphasizes the importance of time management, practical hacks, and the internal work required to manage guilt and maintain a sense of balance. Marisa discusses her transition from corporate work to full-time entrepreneurship and highlights the varying needs of her coaching clients, ranging from corporate professionals to aspiring entrepreneurs....2024-07-2628 minThe End Game Entrepreneur#38 Automating Success: Email Marketing Strategies with Allison HardyThis episode features a conversation with Allison Hardy, an email marketing strategist. Allison specializes in helping coaches and experts automate their marketing processes, allowing them to focus more on client work rather than constant promotion. She emphasizes the importance of choosing a reliable email platform with good deliverability and automation features, recommending ConvertKit, which she has used for years. Allison also shares her journey into email marketing, which began after being laid off while pregnant and pivoting from personal training to business mentoring. She highlights the importance of not overwhelming clients with information during onboarding, suggesting a gradual approach...2024-07-2623 min
The Metrics Maven: Data Driven Business Growth Strategy for Solopreneurs335. A Simple Way to Make More Sales with Kassie O’DriscollAre you tired of spending hours creating content that gets limited reach and zero conversions? There’s an easy way to overcome this common challenge. In this episode, we’re discussing three key opportunities to create an incredible customer experience and increase the lifetime retention value of your clients.🎙️Did you love this episode? Check out these episodes packed with even more strategies to help you shatter your sales plateau! Episode 353. Demystifying the Sales Cycle Episode 309. A Better Approach to Sales with Melanie Benson Episode 274. How to Get Out of a Sales Slu...2024-07-1221 minPodcast(H)er335. A Simple Way to Make More Sales with Kassie O’DriscollAre you tired of spending hours creating content that gets limited reach and zero conversions? There’s an easy way to overcome this common challenge. In this episode, we’re discussing three key opportunities to create an incredible customer experience and increase the lifetime retention value of your clients.🎙️Did you love this episode? Check out these episodes packed with even more strategies to help you shatter your sales plateau! Episode 353. Demystifying the Sales Cycle Episode 309. A Better Approach to Sales with Melanie Benson Episode 274. How to Get Out of a Sales Slu...2024-07-1221 minThe End Game Entrepreneur#37 Empowering Women and Building Success with Angelica PompyAngelica Pompy of Pompy Portraits and Angelica Pompy Education shares her journey as a boudoir and maternity photographer in Jacksonville, Florida, and her transition to a business coach and marketing strategist for female entrepreneurs. She emphasizes the importance of creating a memorable client experience and how her peers encouraged her to start coaching. Angelica recently launched "Business Church," a social media and business marketing membership aimed at helping women master their marketing strategies, offering themed quarterly content, live workshops, and a supportive community.She discusses how she manages her time by dedicating specific days to...2024-07-0523 minThe End Game Entrepreneur#36 From Maker to Marketing Maven with Lucy Kelly2nd time guest, Lucy Kelly, a marketing strategist for creative entrepreneurs, shares her journey from being a speech pathologist to discovering her passion for jewelry-making during a summer of self-improvement. Her business evolved from making and selling upcycled vintage jewelry to becoming a marketing strategist and coach, where she now manages both product sales and coaching, constantly reorganizing and automating processes to handle her growing responsibilities. Despite having efficient workflows for her product business, Lucy faces challenges in managing software tools and launching webinars, and is considering hiring an Online Business Manager (OBM) to ensure everything runs smoothly.2024-06-2835 minThe End Game Entrepreneur#35 Balancing Business and Family: Lydia's Journey from Teacher to Cookie EntrepreneurKassie is joined by Lydia, who shares her story of transitioning from a military spouse and school teacher to a custom cookie business owner. Lydia explains that her husband served in the Marine Corps for almost 11 years, after which she became a teacher until she became pregnant with her sixth child and found teaching overwhelming. Lydia then decided to quit her teaching job and focus on her side hustle of making custom cookies, aiming to replace her teaching salary with her new business.Despite the challenges, including a premature baby, Lydia successfully replaced her teaching salary with...2024-06-2143 minThe End Game Entrepreneur#33 Navigating Your Business Structure with Shalie LorenKassie, the host of the Mastermind Mixer podcast, introduces herself and her guest, Shalie, a business coach. Shalie shares her background, explaining how she started as an online business manager in 2021 before transitioning to business coaching. She focuses on helping online business owners, particularly coaches, course creators, and agency owners, to scale and grow through operations and delegation.Shalie also recounts her entrepreneurial upbringing and her brief stint in corporate life, highlighting her transition to freelancing and her ultimate shift to becoming a digital nomad and business coach.Kassie shares her experiences hosting a business...2024-06-1431 minThe End Game Entrepreneur#34 Transitioning from Managing to Owning with Ashley Ebert of TAGSummaryAshley Ebert, owner of the Abundance Group, shares her journey from owning a wedding planning company to teaching small business owners how to develop their leadership skills and build a streamlined team. She emphasizes the importance of documenting processes and providing intentional training to build trust with team members. Ashley also discusses the transition from managing to owning a business and the mindset shift required to feel deserving of the dividends of hard work. She shares her love for Disney and craft beer, and invites listeners to connect with the Abundance Group through their website and...2024-06-1427 minThe End Game Entrepreneur#31 Dubsado for Wedding Pros with Kelly McCrackenKassie, the host of the Mastermind Mixer, introduces her guest, Kelly McCracken, who specializes in services for Wedding Professionals, including blogging, Pinterest, and Dubsado. Kelly explains how she transitioned from being a virtual assistant to focusing on Dubsado, choosing it for its comprehensive capabilities over other platforms like HoneyBook. Despite initial struggles learning the system, she became proficient and advocates for its long-term benefits.Kassie and Kelly discuss their shared experience with Dubsado and how it supports their business needs, emphasizing its evolving features and flexibility. Kelly also shares her background, including working for her parents' party...2024-06-0736 minThe End Game Entrepreneur#32 The Power of Google with KaeRae MarketingKassie, the host of the Mastermind Mixer, introduces the show and welcomes Kelsey Flannery from KaeRae Marketing, who specializes in Google Ads and SEO. Kelsey explains her journey into mastering Google tools, becoming Google certified, and the importance of using both paid ads and organic SEO to grow businesses. She highlights the challenges businesses face in allocating budgets for Google Ads and the strategic approach needed to maximize ROI. Additionally, Kelsey offers audits, courses, and consultations to help businesses navigate Google’s marketing tools effectively, emphasizing her passion for educating others.She explains that her pr...2024-06-0732 min
The Brand & Market PodcastKassie Layne: LIVE Brand Analysis of OBM and Photography BusinessJoin Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like. Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential client.After the analysis is complete, Ali presents her findings on a call with the business owner. Ali and Kassie discussed the following:Brand valuesKassie's current and future offer suitesIdeal...2024-06-061h 26The End Game Entrepreneur#30 ESC Conference 2024: Final RecapKassie, Claire, and Ali discuss their final thoughts surrounding the ESC conference, walking through the last full day of the conference and everything that came along with it... this time, from the comfort of their cozy hotel after everyone had left.They share insights on handling logistical challenges, communication developments, and tips on planning a conference on your own.The episode reflects on things that went well (and what didn't), the dynamics of event planning, and strategies for future improvements.2024-05-311h 23Podcast(H)er322. Are Sales Calls Worth the Time?Are you using sales calls as a part of your funnel? There’s a ton of conflicting advice out there as to whether sales calls are worth the time and energy that they take. In this episode, I’m sharing why I decided to take a break from them last year, why I ended up going back to them, and the results I've seen. Listen in for a unique perspective that you can use to determine if sales calls are worth your time.🎙️Did you love this episode? Check out these episodes packed with even more strategies to help y...2024-05-2912 minThe End Game Entrepreneur#29 Influencer & UGC Marketing Tips with Chelsea from My KY Bucket ListDuring the first live episode of The Mastermind Mixer, Chelsea from My KY Bucket List shares all her tips, tricks, advice and insight into Influencer and UGC Marketing. With almost 100k organic followers, Chelsea is building a business around her family and finding creative ways to introduce Influencer Marketing to places using unique strategies. Join us as we pick Chelsea's brain live from the ESC Conference. 2024-05-2429 minThe Brand & Market PodcastESC Conference Recap: Night 2A real-time glimpse into the first ever ESC Conference. After the first full day of education, we reflect on the wins and the struggles (WE ARE NOT CATERERS) that we experienced throughout the day.The day's itinerary:Morning YogaIn-Room BreakfastKeynote Speaker - ChevalMasterclass - Duo Collective; Topic: AILunchPanel - Mai-Kee Tsang, Melissa Jones, Jenny Parulski, Kassie O'Driscoll, Ali HaneyHeadshots & Free TimeDinnerSpeed NetworkingSummer Camp Social----2024-05-141h 02The End Game Entrepreneur#28 ESC Conference 2024: Day Two RecapKassie, Claire, and Ali discuss the first full day of the ESC conference, focusing on activities like 'Blind date with a book,' speed networking, overcoming a catering app failure, and the sequence of events from start to finish -- all at 1 in the morning!They share insights on handling logistical challenges, including a hailstorm and Wi-Fi outages, and the importance of teamwork, attendee engagement, and feedback.The episode reflects on late-night preparations, the dynamics of event planning, and strategies for future improvements. The summary highlights the team's efforts to create a supportive community and...2024-05-031h 01The End Game Entrepreneur#27 ESC Conference 2024: Night One RecapIn this episode of 'The Mastermind Mixer,' Kassie, Claire, and Ali take us behind the scenes of the first night of the inaugural ESC Conference 2024. They share the excitement, challenges, and unexpected moments of hosting their very first ESC conference. From the logistics of organizing such an event to the joy of welcoming attendees, they offer a candid look at what it takes to put together a conference aimed at fostering a strong community of entrepreneurs.The episode kicks off with Kassie's passionate introduction, highlighting her journey as an entrepreneur and the mission behind 'The Mastermind...2024-04-2657 minPodcast(H)er299. Leveraging Email Marketing to Grow Your Business with Allison HardyEmail marketing boasts one of the highest ROIs among all business marketing strategies. Today, we're thrilled to have email marketing expert Allison Hardy join us. She'll reveal her top secrets and show us how to leverage email marketing to work smarter, not harder, and grow our businesses. Grab your notebooks because this episode is packed with pure strategy.🎙️Did you love this episode? Check out these episodes packed with even more strategies to help you shatter your sales plateau! Episode 353. Demystifying the Sales Cycle Episode 335. A Simple Way to Make More Sales with Kassi...2024-04-0519 minThe End Game Entrepreneur#26 How Your Enneagram Number Impacts Their Client ExperienceIn this episode of The Mastermind Mixer, we take a brief look into the powerful integration of the Enneagram and client experience with a quick mention of how Jason Fiefer's personal mission statement strategy directly relates to your Ennegram number. By understanding the nuances of each Enneagram type, you can foster deeper connections with their clients, tailoring their approach to meet individual needs effectively. Crafting a personal mission statement further enhances this process, providing a guiding compass aligned with one's core values and aspirations. Together, these tools empower clients to navigate challenges, make intentional decisions, and pursue meaningful goals...2024-04-0511 minThe End Game Entrepreneur#25 Penny & The Power of Client ExperiencesKassie gives you a real life example of how a small act of kindness can change the way people view you, your business, and change your life for the better. While navigating her first 3 month scan after being diagnosed with Low Grade Serous Carcinoma, she encountered her very own Lucky Penny -- a phlebotomist who led with kindness and love. 2024-03-2815 min
Ginger Biz143. Scaling Success: A Guide to Overcoming Growth Stage Challenges for Entrepreneurs with Ali Haney and Kassie O'DriscollSend us a textIn this episode we are going to talk with Ali and Kassie about the ‘messy middle’, as they call it. What do you do when you are between the easy to find advice for entrepreneurs just starting out, and the catchy headlines like ‘how to become a 7-figure entrepreneur’. We chat about finding balance, or what a healthy version of that looks like, the complexities of scaling a business, and the comradery we need to support each other. From managing expansion to overcoming hurdles in the growth of trying new things, w...2024-03-2852 min
High Vibe Table Talks: Empowering SolopreneursTop 10 Tips for Starting a Business: What I Would Have Done DifferentlyEp. 38 Whether you're starting a business or nurturing a side hustle into something more, this episode is packed with practical advice, distilled from Merchon's own experiences and interactions with many entrepreneurs. The episode guides listeners through the fertile yet challenging landscape of entrepreneurship with candor and actionable tips.Host Merchon Hargrave lays out a blueprint for those at the onset of their business ventures. She delves into managing finances with the help of an accountant, the significance of a sales funnel, understanding one's zone of genius, and the necessity of getting comfortable with sales. With additional focus o...2024-02-2827 minThe End Game Entrepreneur#24 Etsy Storefront Workflow and Client Experience TipsLet's walk through what would be like to open an Etsy Storefront that your clients could connect to as if they were shopping in a real life storefront. I walk you through things to think about, avenues to take, and options to elevate your experience with hopes of retaining more business!Paired Cocktail: The Drunkin' Ginger - a bourbon cocktail with ginger, orange, and rosemary2024-02-2223 minThe End Game Entrepreneur#23 Venture Updates & CRM RecommendationsEpisode Summary:In this episode, host Kassie shares updates on many of her ventures. Specifically, she recaps the launch event for her newest venture - The Elements Bar, a mobile bartending service that she launched with her mom. She also gives a positive update on Kassie Layne Photography and the direction in which it is headed! Lastly, Kassie drops all of the updates surrounding The ESC Conference and the excitement (and fatigue) surrounding the event's upcoming date!Aside from her updates, she gives tips and tricks to selecting and implementing a CRM into your business...2024-02-1528 min
Live Full Work Fun PodcastEscape the Ordinary: A New Approach to Business Conferences with Ali Haney & Kassie O'DriscollAli Haney and Kassie O'Driscoll made a guest appearance on the Live Full Work Fun podcast to discuss their upcoming ESC Conference, a unique event designed to aid entrepreneurs in their business growth journey. The conference, held in Louisville, Kentucky from April 15th to 18th, 2024, is meant to offer a more intimate, inclusive, and practical approach to business development. Highlights Ali and Kassie share their experiences and the motivation behind organizing the ESC Conference. They discuss the benefits of attending a smaller, more intimate conference and how it can lead to quality networking and deeper connections...2024-02-1435 minThe End Game Entrepreneur#22 Elizabeth Hronek & Personal DevelopmentA doctor telling her, at age 8, that she was “fat” and needed to go on a diet led Elizabeth Hronek down an unhealthy path that inevitably ended with her being over 300 lbs and unknowningly pregnant. While in college and living in her car, Liz decided that this could not be her life forever and started to make changes. She eventually became a certified personal trainer and, while helping others, she realized there was a lot of the same issues coming back and she could help with that, too.She is now a personal development coach, ensu...2024-02-0126 minThe End Game Entrepreneur#21 Integrating Workflows and Emphasizing the Client Experience in Short Term RentalsEpisode Summary:Welcome to Season 3 of The Mastermind Mixer! In this episode, host Kassie shares her approach to integrating workflows and client experience in the short-term rental industry. She discusses the importance of providing a seamless client experience by ensuring the property has all the necessary amenities and smart devices. Kassie also emphasizes the need for high-quality photos and videos to accurately showcase the rental property. She suggests creating a digital guidebook for guests and researching the cost of doing business in the area. Kassie encourages the use of a team, including a cleaning company and maintenance...2024-01-2539 minThe End Game Entrepreneur#20 That One Time I Was Diagnosed With CancerTW: CancerKassie shares the personal journey of facing a cancer diagnosis (Low Grade Serous Ovarian Carcinoma) and the decisions that followed. The episode delves into the timeline of her diagnosis, the struggles, decisions, and reflections during this challenging period.She walks you through how the cancer was discovered, the support she had, and discusses the difficult decisions she had to make regarding her treatment, emphasizing the internal struggle and the weight of deciding what was right for her.The episode touches on the emotional challenges, the impact on identity, and the struggle...2024-01-1851 minPodcast(H)er260. Unlocking Consistent Cash Flow with Aimee CerkaAre you an entrepreneur struggling to generate consistent cash flow in your business? Well, look no further! In our latest episode of The Motivated CEO Podcast, we invited Aimee Cerka, the money confidence coach for female entrepreneurs, to share her expert insights on making money simple.🎙️Did you love this episode? Check out these episodes packed with even more strategies to help you shatter your sales plateau! Episode 335. A Simple Way to Make More Sales with Kassie O’Driscoll Episode 326. The Secret to Consistent Sales Episode 310. How to Use Data to Grow Yo...2024-01-0523 min
High Vibe Table Talks: Empowering SolopreneursThe Power of the Pivot with Ali Haney + Kassie O'DriscollEp. 29 Ali Haney & Kassie O'Driscoll are a dynamic duo with a wealth of experience in entrepreneurship and creative leadership. The conversation highlights the importance of embracing change and pivoting in business. Their personal experiences and insights shed light on the challenges and triumphs that come with adapting to new opportunities. By decoupling ego from decision-making, collaborating with complementary strengths, and prioritizing client experience, entrepreneurs can navigate the middle phase of their business journey with confidence and success.Key Takeaways:
Pivots are not failures but experiments that can lead to new opportunities.
It's important to decouple ego...2023-12-2737 minThe End Game Entrepreneur#19 Brand Vision and Strategy with Emily CecileIn this episode, we explore the world of branding with Emily Cecile from Cecile Creative Studio. Emily shares her unique approach to the branding process and how she helps her clients bring their brand visions to life. The conversation dives into the essence of branding, uncovering the depth of strategy, design, and vision that forms the core of her creative process.Emily's branding experience starts with a discovery call, where Emily delves into the client's vision. She emphasizes the importance of alignment, ensuring that she's the right fit to help them realize their vision. Emily's philosophy centers...2023-12-0121 minThe End Game Entrepreneur#18 Breaking Into The Fashion Industry with Maria HedianIG: @ intothefashionindustryTT: @ fashioncareermentorSite: mariahedian.com---Free live networking Masterclass: Thursday, Nov 30 - 2pm EST"From Intern to Six-Figures: My 3-Step Networking Formula for Building Valuable Connections in the Fashion Industry"Sign up: mariahedian.com/networkingmasterclassFashion Network SocietyFashion Network Society is a 4-week transformational program that teaches fashion professionals the secrets to overcoming networking struggles and building influential relationships to level-up their fashion careers with confidence.In addition to the core modules, it includes :40+ videos, audio file...2023-11-2431 minThe End Game Entrepreneur#17 Kasie Dobbs and "Our Loca Vida"In this episode, we delve into the captivating entrepreneurial journey of Kasie Dobbs, a dynamic businesswoman. Her unique approach to business and life provides a unique perspective on building a successful and meaningful career.Kasie's journey is a testament to her fearless spirit and her ability to embrace opportunities as they come. She confesses to often diving into new ventures without having all the answers. This "how hard could it be" attitude has driven her to start businesses, even when she didn't know all the ins and outs.Throughout the conversation, Kasie shares her experiences...2023-11-1721 minThe End Game Entrepreneur#16 From Hubcaps to Podcasts with Jamie KullmanWe're joined by Jamie Kullman of Leading Voices, a passionate advocate for all things podcasting. Jamie takes us on a remarkable journey from her early days in a surprising venture to her career in the podcasting world.Jamie's entrepreneurial experience began in a rather unconventional way, as she delved into the world of reselling hubcaps on eBay. What started as an ingenious side hustle quickly evolved into a profitable venture, with teenage Jamie witnessing rapid success as these parts sold like hotcakes.She realized the untapped potential in discarded car parts that most would overlook...2023-11-1027 minThe End Game Entrepreneur#15 Works of Harte and Turning Creativity into a CareerToday, we invite you to join us on a fascinating journey with the incredibly talented Alison Fairbrother, an artist and calligrapher!Alison shares her experience of tackling live art, a craft that leaves little room for error, especially when working with the unforgiving medium of watercolor. The challenge of live painting is a do-or-die moment for artists and Alison provides insights into how she's mastered this unique art form.Ever wondered how an artist's journey begins? Alison's story is a familiar one, starting with friends and family requesting her artwork for their special moments. Her...2023-11-0328 minThe End Game Entrepreneur#14 Mastering Facebook Ads with Jenny ParulskiIn this episode, I had the absolute pleasure of speaking with Jenny Parulski, the mastermind behind Uncorked Ads. We delved into the nitty-gritty of measuring Facebook ad success and the astonishing results Jenny's clients are experiencing.Here are some key takeaways from our conversation:Results That Speak Volumes: Jenny's expertise in Facebook advertising is so encouraging. She astutely breaks down the metrics that matter, helping her clients see the tangible returns on their investments.E-commerce Excellence: Most of Jenny's clients operate in the e-commerce realm. For them, the results are crystal clear: they invest a specific...2023-10-2729 minThe End Game Entrepreneur#13 Lucy Kelly & Taking Your Maker Business To The Next LevelI sat down with the talented Lucy Kelly, an entrepreneur who transitioned from the world of education to becoming a successful jewelry maker and course creator. She shares her inspiring journey into entrepreneurship, along with some key takeaways.This episode offers invaluable insights for entrepreneurs, highlighting the importance of creativity, adaptability, and leveraging your unique skills to create a successful business.And to elevate your listening experience, we've paired this episode with a glass of Chardonnay, just as Lucy's creative spirit has been shaped by her love for all things vintage. So pour yourself a...2023-10-201h 14The End Game Entrepreneur#12 Anna Gryglewska and The Impact of Exceptional EventsIn this episode of The Mastermind Mixer, we have a dynamic conversation with Anna Gryglewska, an event producer, sponsorship and event strategist, and the founder of Elevate Collective. Anna's passion for creating memorable experiences and her unique focus on sponsorship strategy make her a standout in the world of event planning.In this insightful episode, Anna Gryglewska takes us on her journey through the world of event planning, emphasizing the power of authentic relationships and the creation of memorable experiences. Join us in celebrating the impact of well-crafted events and Anna's mission to empower women to make...2023-10-1235 minThe End Game Entrepreneur#11 Monica Wisdom and The Power of StorytellingIn this insightful episode of The Mastermind Mixer, we dive deep with Monica Wisdom, an entrepreneurial force and storytelling strategist. From her early roots in a family pharmacy, Monica’s career has blossomed in unexpected, brilliant directions, reflecting her adventurous spirit and multifaceted talents.Highlights:Origin Story: From a second-generation entrepreneur to cosmetology school and beyond, Monica reflects on her initial entrepreneurial spark, inspired by her dad's journey and her own determination.Finding the Tribe: Monica shares her love for the field of cosmetology, finding a community that resonated with her spirit and passion.Harnessing Superpowers: Wi...2023-10-0638 minThe End Game Entrepreneur#10 Ali & Kassie Announce The ESC Conference!!In the last episode of season 1, Kassie and co-founder, Ali, make an exciting announcement about their upcoming conference, the ESC Conference! Slated to be held from April 15th to 18th in 2024, they delve into the details of this event set in the eclectic ambiance of the Bungalou in Louisville, Kentucky. They spotlight the keynote speaker, Cheval, who many might remember as Hayley Paige. They provide a glimpse into her captivating life journey, spotlighting the highs of her career juxtaposed with the adversities she endured. They also drop teasers about the full roster of speakers, urging listeners to...2023-08-3147 minThe End Game Entrepreneur#9 Behind the Bar: Crafting the Ultimate Mobile Bartending ExperienceDive behind the scenes of a mobile bartending business. We're not just talking drinks, but the entire client experience from first contact to the last sip and after. Hear me walk through how I would navigate through a mobile bar's CRM system and how I would combine workflow and client experience. If you enjoy the episode and believe this would be helpful for your own business, I offer this service for free! A 30 minute workflow analysis is waiting for you!2023-08-2540 minThe End Game Entrepreneur#8 Rachel Nye and Rachel Nicole CoachingJoin us in an insightful conversation with Rachel, where she shares a refreshing perspective on integrating mindset and emotions into the fabric of your business. In a chat that pleasantly surprised us, Rachel brings to light the importance of understanding oneself in the pursuit of entrepreneurship.Paired Drink: Lavender Earl Grey Martini - A drink that symbolizes the intricate dance of calm introspection and invigorating action, much like Rachel’s approach to weaving mindset and emotions into business strategy.If Rachel's approach resonated with you, consider supporting our podcast by rating, reviewing, and subscribing on yo...2023-08-1733 minThe End Game Entrepreneur#7 Becky Peters and BX BookkeepingDive into the world of accounting and bookkeeping with Becky Peters, founder of BX Bookkeeping. From interpreting the "foreign language" of accounting to providing insights on tax deductions, Becky's expert guidance is illuminating. Join us for an engaging conversation that demystifies the financial aspects of running a business, whether big or small.Becky is a seasoned accountant running her own bookkeeping company, BX Bookkeeping. With credentials mirroring that of a CPA, she offers a unique blend of accounting expertise and entrepreneurial spirit. Her mission is to help business owners navigate their finances with confidence and clarity.2023-08-1031 minThe End Game Entrepreneur#6 Hannah Pobar and Home Studio ListIn this week's episode of the podcast, we sat down with Hannah, the creative and innovative entrepreneur behind Home Studio List, a platform that connects photographers and creative professionals with beautiful, light-filled spaces for their projects.Hannah is a driven entrepreneur who took her love for photography and need for naturally lit spaces to the next level by creating Home Studio List. A tribute to her innate entrepreneurial spirit, Hannah's innovative platform has revolutionized the way creative professionals source spaces for their photoshoots.homestudiolist.comIG: @homestudiolistPaired drink: French 752023-08-0336 minThe End Game Entrepreneur#1 Kelle Humphries and Adamas Healthcare ConsultingIn this inaugural full episode of The Mastermind Mixer, Kassie has an inspiring conversation with a very special guest, Kelle Humphries, owner of Adamas Healthcare Consulting, and importantly, Kassie's mom.Kelle has been a pillar of strength and inspiration in Kassie's journey as an entrepreneur. Through her dedication and success in creating and running Adamas Healthcare Consulting, Kelle has shown that with passion and perseverance, one can overcome obstacles and build a thriving business.www.adamasconsultinghc.comPaired drink: Dirty Martini2023-07-2734 minThe End Game Entrepreneur#2 Nicole Murphy and Kayla Alexander, co-founders of Tall SizeKayla Alexander and Nicole Murphy, the co-founders of Tall Size, a unique platform that links tall women to brands with fashion that fits. The duo shares their journey from experiencing personal fashion struggles to launching an inclusive online space for tall women. We discuss the valuable lessons they've learned, their unique partnerships with fashion brands, and a glimpse into what's next for Tall Size. www.tallsize.comIG: @tallsizePaired Drink: Pina colada 2023-07-2726 minThe End Game Entrepreneur#3 Lindsay Cavanagh and Married to MilitaryKassie and Lindsay explore the critical transition from counseling to coaching and how Lindsay narrowed her focus to support couples within the military community. They delve into the rules within the psychology field versus the more open and flexible domain of coaching, offering valuable insights for those considering a similar path.https://lindsaycavanagh.com/IG: @marriedtomilitaryPaired Drink: Mint Iced Tea 2023-07-2751 minThe End Game Entrepreneur#4 Brittany Wong and Happyland CreativeWe're joined by Brittany Wong, the creative dynamo behind Happyland Creative. Our conversation centers around building a business that fulfills you rather than focusing solely on rapid growth. Brittany emphasizes the importance of knowing your ideal client, a critical aspect of business that can make or break your success. www.happylandcreative.comIG: @happylandcreativePaired Drink: Peach Bellini2023-07-2753 minThe End Game Entrepreneur#5 Kim Libertini and The GoodGrief AppDisclaimer: This episode deals with topics related to grief and loss, which may be sensitive for some listeners.Recorded back in fall of 2022, Kassie and Kim engage in a rich discussion on how the most profound struggles in life can sometimes give birth to the most innovative solutions. Kim's journey, transitioning between her role in education to becoming a tech entrepreneur, demonstrates the inspiring resilience and adaptability that can lead to successful entrepreneurship.goodgriefapp.comIG: @goodgriefappPaired Drink: Old Fashioned2023-07-2743 minThe End Game EntrepreneurIntroducing the Mastermind Mixer: A Taste Of What's To ComeEvery week, we will bring in creative professionals, innovators, and entrepreneurs from a range of fields to share their stories, journeys, and the lessons they've learned along the way. Our discussions will be paired with a fitting drink, bringing a unique, fun twist to the conversation.2023-07-2602 min
Mixed MethodsResearch Bento: Scaling through Collaboration - Donna Driscoll & Kassie Chaney, LinkedInDonna Driscoll is a senior principal user experience researcher at LinkedIn, while Kassie Chaney is a senior manager of user experience research at LinkedIn. They are powerful duo when it comes to innovating in the space. They have invented a number of techniques for doing UXR, the latest is called Research Bento. This designer led, researcher supported program allows research teams to scale by more deeply involving design in certain types of research projects. This conversation dives into the method.2017-06-1500 min