Shows
We Googled YouS3 Episode 8: Kate AssarafWe end Season 3 with a real one - Kate Assaraf, founder of Dip, is rethinking sustainable hair care by proving you shouldn't have to sacrifice performance to ditch the plastic. Drawing on her beauty industry experience, Kate built a brand that challenges greenwashing, rejects traditional marketing playbooks, and makes sustainability accessible without the guilt. From creating high-performing conditioner bars to redefining success through community impact and supporting independent retailers, Kate shares why doing business differently can be better for both people and the planet. https://dipalready.com/
2026-10-1348 minWe Googled YouS3 Episode 8: Kate AssarafWe end Season 3 with a real one - Kate Assaraf, founder of Dip, is rethinking sustainable hair care by proving you shouldn't have to sacrifice performance to ditch the plastic. Drawing on her beauty industry experience, Kate built a brand that challenges greenwashing, rejects traditional marketing playbooks, and makes sustainability accessible without the guilt. From creating high-performing conditioner bars to redefining success through community impact and supporting independent retailers, Kate shares why doing business differently can be better for both people and the planet. https://dipalready.com/
2026-10-1348 min
Street Talk with Arthur ZEp. #034: 'It's About Purchasing as Little as Possible' — Kate Assaraf, Founder & CEO, DipKate Assaraf, founder and CEO of Dip, joins ArthurZaczkiewicz on Street Talk to explain how a sustainable hair care brand grows by selling less. Dip makes salon-quality shampoo and conditioner bars that last so long she keeps them off Amazon to protect independent refill stores and salons.Assaraf talks about the K-shaped economy from both sides,the day her contract manufacturer went bankrupt, and why she built her own factory with her own team.A conversation for anyone building a brand on repeatpurchase, and wondering what happens when the product is designed to be bought...
2026-10-0616 min
Ecom Growth InsiderNo Ads: Seven Figures Without Meta Or Amazon | Kate AssarafHer store locator tells you to go buy from a shop she does not own. If that shop is out of stock, you email her the store's name and she sends you a free shipping code as a thank you for trying. She built a seven-figure haircare brand on that instinct and never bought an ad to do it.Kate Assaraf founded Dip in 2021 — plastic-free shampoo and conditioner bars, now in a little more than 500 independent stores. She spent the first year not building but watching: standing in drugstores, supermarkets, salons and Sephora, quietly observing wh...
2026-09-2941 min
Imagine If... a Bluedot Living PodcastConservation, Not Consumerism: Dip's Kate Assaraf on the Business of Buying LessKate Assaraf spent almost two decades inside the beauty industry before she founded Dip, and what she saw there stuck with her: before-and-after photos timestamped to meet regulations, with Botox quietly filling the gap the rules didn't cover; hair-growth claims stamped on rinse-off shampoo bars that, by definition, can't grow hair. She's not vindictive about it, she says — she'd rather build something honest than report anyone to the FTC. That something is Dip, a plastic-free shampoo and conditioner bar company built less around a single "sustainable" product and more around rethinking nearly every assumption behind how beauty products get ma...
2026-09-2232 min
Grow Your WellthAccidentally Sustainable: How Kate Assaraf Scaled Dip to Seven Figures Without Ads or AmazonIn a world where every founder is told to pour money into paid ads and list on Amazon to survive, Kate Assaraf built a seven-figure hair care bra nd by doing neither.In this episode of Grow Your Wellth, I sit down with Kate, founder of Dip, the plastic-free personal care brand now stocked in more than 400 retailers nationwide, to unpack exactly how she scaled without the playbook most people assume is mandatory. Her launch tells you everything about her approach: Dip sold $30,000 in its first week entirely through Kate's own network, people from...
2026-08-2642 min
The Brand Atelier ShowFounder Led Brand: Kate Assaraf and Dip"Leaving Money on the Table, On Purpose": Kate Assaraf and DIPOne independent retailer, roughly four hundred square feet, somewhere in New Jersey, has sold two hundred and twelve thousand dollars of Kate Assaraf's haircare brand DIP. Kate says skipping Amazon probably costs her business ten times its current revenue. She skips it anyway, every year, on purpose.Kate built DIP, a plastic-free, salon-quality haircare company, after years inside an industry she came to distrust from the inside out. In this conversation, she talks through the actual, countable cost of routing customers to three to...
2026-08-1840 min
We Legit 16: Stories & Hustle Podcast | Entrepreneurship & MindsetHow to Build a 7-Figure Beauty Brand | DIP Founder Kate AssarafHow do you turn an idea into a 7-figure beauty brand?On this episode of the We Legit 16: Stories & Hustle Podcast, host Markee Carter sits down with Kate Assaraf, founder of DIP, to talk entrepreneurship, building a beauty business, developing a strong brand, and what it takes to grow a company in today’s competitive market.Kate shares the story behind DIP, a sustainable beauty brand focused on plastic-free hair care, and gives insight into the entrepreneurial journey behind building and scaling the company.In...
2026-08-171h 00
Commerce is Chaos🧼 KATE ASSARAF // DIP SUSTAINABLE HAIR CARE FOUNDER & CEOKate Assaraf is the founder and CEO of Dip Sustainable Hair Care, a plastic-free shampoo and conditioner bar brand she built after 20 years working inside the beauty industry. She launched Dip in October 2021 out of frustration: the plastic-free hair care that existed was made for the crunchy, all-natural consumer, and completely ignored everyone else who wanted salon-quality performance. When her contract manufacturer went bankrupt in 2022, she rented a commercial space, put equipment on a credit card, and built a factory. She has grown Dip into a seven-figure business sold through independent surf shops, zero-waste stores, and eco...
2026-08-1147 min
say YES to yourself! | Inspiring Women in Midlife to Create a Life They LoveSustainable Doesn't Have to Suck: Building a Beauty Brand on Integrity, Not Influencers | Kate AssarafFan Mail: Tell Wendy how you're saying yes to yourself!In this episode, Wendy sits down with Kate Assaraf, founder of Dipped—a plastic-free shampoo and conditioner bar company born from 20 years in the beauty industry and a decade of frustration. In 2014, Kate discovered something most people don't know: plastic is way more problematic than the average consumers know. Recycling is a farce. Plastic leaches chemicals into our bloodstream and messes with our endocrine systems. But instead of guilt-tripping people into sustainability, she built something radical: a product so good, people switch for quality and savings first, th...
2026-07-2452 min
Always Off Brand"Million Dollar Brand Never Did Paid Ads!" with Kate AssarafWhat a pleasure to get to meet Kate Assaraf CEO/Founder of DIP. Kate is incredible and has built a million dollar brand without spending one penny on digital advertising. Summer and Scott get so many Juicy Nuggets about how she did it. An incredible story about how she built this company on word of mouth! The Always Off Brand is always a Laugh & Learn! FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Kate Assaraf LinkedIn: https://www.linkedin...
2026-07-231h 06
The Personal Side of Business PodcastBuilding a Purpose-Driven Brand Without Amazon: How Dip Is Redefining Sustainable Business | Kate Assaraf (Video )What if growing a successful company meant saying no to Amazon, no to fear-based marketing, and yes to helping small businesses thrive?
In this episode of The Personal Side of Business, Jet sits down with Kate Assaraf, founder and CEO of Dip, to discuss how she built one of the fastest-growing sustainable hair care brands by challenging nearly every traditional business rule. From knocking on doors at independent retailers across the country to refusing to undercut local stores online, Kate shares why purpose and profitability don't have to compete.
They also dive into product development...
2026-07-1332 minThe Personal Side of Business PodcastBuilding a Purpose-Driven Brand Without Amazon: How Dip Is Redefining Sustainable Business | Kate AssarafWhat if growing a successful company meant saying no to Amazon, no to fear-based marketing, and yes to helping small businesses thrive?
In this episode of The Personal Side of Business, Jet sits down with Kate Assaraf, founder and CEO of Dip, to discuss how she built one of the fastest-growing sustainable hair care brands by challenging nearly every traditional business rule. From knocking on doors at independent retailers across the country to refusing to undercut local stores online, Kate shares why purpose and profitability don't have to compete.
They also dive into product development...
2026-07-1332 min
Factory of the Future Podcast#80: Kate Assaraf on Local-First Manufacturing and Conscious ConsumerismSend us Fan MailWelcome to Factory of the Future, E80, Kate Assaraf on Local-First Manufacturing and Conscious ConsumerismJoin us as we discuss: - Sustainability as a fluid concept, not rigid rules - Why DIP avoids Amazon, Target, and hidden shipping plastic- How a team of seven cracked the secret to salon-quality bars that last- Building a company culture that puts people and quality firstAnd so much more....
2026-07-0734 min
Built for ThisHow Kate Assaraf Turned Sustainability Into a Seven-Figure MovementIn this episode of Built For This, Carly Pepin sits down with Kate Assaraf, founder of DIP, a sustainability-focused haircare company that is redefining what it means to build a purpose-driven brand.
What started as frustration with ineffective plastic-free haircare products became a mission to create salon-quality shampoo and conditioner bars that could outperform traditional luxury brands while eliminating unnecessary waste. Along the way, Kate built a seven-figure business rooted in sustainability, authenticity, and community impact.
Kate shares the realities of launching a consumer product company during COVID, navigating the collapse of her original manufacturing...
2026-06-2957 min
PASSIONEER Magazine The PodcastEP 91 | Kate Assaraf Founder & CEO at DipWhat does it take to create meaningful transformation in your life and business?On this episode of PASSIONEER Magazine: The Podcast, Dr. Angela Chester sits down with Kate Assaraf for an engaging conversation about mindset, personal growth, and the powerful connection between self-awareness and success.Kate shares her insights on overcoming limiting beliefs, cultivating confidence, and developing the habits that support lasting change. Through her work, she helps individuals recognize their potential, move beyond self-imposed barriers, and create lives that align with their goals and values.In this inspiring discussion, we explore:• The ro...
2026-06-1527 min
The Mark Thompson ShowTrump Orders Iran Strikes, Iran Hits Back: Fears Grow of a Wider War 6/10/26A ceasefire broken. The U.S.launched “self-defense strikes” on Iranian air defense and radar sites last evening after a U.S. Apache helicopter was downed Monday near the Strait of Hormuz. The two pilots were rescued. This came after President Trump said the U.S. response “should be very strong, very powerful,” and earlier said talks with Iran were in their “final throes,” possibly concluding in “two or three days” though the status of those negotiations is now unclear. Sources say U.S. targets included Iranian air defenses and radar installations as part of the retaliation. Iranian Foreign Minister Abbas Araghchi sa...
2026-06-101h 33
Millennial MastersThe shortcut always costs more 🧼 Kate AssarafKate Assaraf built Dip to seven figures while turning down some of the growth channels most founders chase. She does not sell on Amazon, and she has not relied on Meta or TikTok ads. Instead, she built the business through independent refill stores, salons, and surf shops, one relationship at a time.On paper, some of those decisions look expensive. Kate believes the opposite. The shortcuts were the expensive option. Beneath the sustainable beauty story is a bigger question about how businesses grow and what happens when convenience starts pulling you away from the thing that made...
2026-06-0859 min
Do Less MarketingPunk Rock Economics, and Seven Figures Without Amazon, Ads, or Influencers — with Kate AssarafKate is proof that you can grow a business on your own terms (without paying Meta a dollar).
Kate Assaraf is the founder of DIP, a sustainable haircare brand now in 800+ independent retailers across the country. She's redirected over $5 million to those local economies.
Kate went total analog when everyone else went digital and built a cult following on word of mouth alone. We get into how she refuses to undercut her retailers, and why she hasn't run ads up until now. Kate also opens up about her internal drive and how, for her, growth...
2026-06-0829 min
Commerce Untold210. Building Seven Figures Without Running a Single Ad ft. Kate AssarafKate Assaraf is the CEO and founder of dip sustainable, a plastic-free haircare brand she launched in 2021 that hit seven figures within 18 months without running a single paid ad. Before starting dip, she spent 20 years inside the beauty industry, long enough to see the deceptive marketing practices that eventually pushed her to build something completely different.Most DTC beauty brands launch with paid social, influencer seeding, and a race to acquire customers fast. Kate did the opposite. She cold-called refill stores, traveled across the country to meet sustainable retailers face to face, and built distribution through brick-and-mortar...
2026-06-0531 min
Profits on PurposeFounder Turned Down Amazon Over 100 Times. Her Margins Will Tell You Why | dip | Kate AssarafHow Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-templateKate Assaraf built dip into a brand sold in 400 to 500 independent stores without spending a cent on advertising, and she's said no to Amazon more than a hundred times. She started with $40,000 and still owns 100% of the business.In this episode, Kate sits down with Nate to explain the thinking behind a go-to-market strategy that runs counter to almost everything other consumer brands do. She shares why selling through zero-waste stores, salons and surf...
2026-06-0343 min
SuperConnector Show | Business Interviews & Founder StoriesBuilding a premium, sustainable hair care brand with Kate Assaraf (Founder & CEO, Dip)Can you build a profitable & sustainable small hair care business on the High Street / Main Street in 2026? Kate Assaraf (Founder & CEO, Dip) believes you can (& so do I)! If you'd like to know how & the importance of buying more sustainable, ethical products, listen to this interview & visit https://dipalready.comIn addition to being Host of the SuperConnector Show podcast, Paul Lancaster is Founder, Event Producer and Host of the popular, monthly PLATFORM events and 5-day UK Startup and Scaleup Week festivals. He is also Coach and Mentor for busy entrepreneurs, business owners and leaders who want to...
2026-05-121h 01
The Reluctant Entrepreneur PodcastBuilding a Brand Without Big Retail: Kate Assaraf's Main Street Strategy - Episode 80Let me start with a question.If you were building a consumer brand today and someone told you that the fastest way to grow was to sell on Amazon, partner with big retailers, and pour money into influencer marketing, would you do it?Most founders would say yes. In fact, many would say those steps are almost unavoidable. But what if you decided to do the exact opposite?My guest today did exactly that.Kate Assaraf is the founder and CEO of DIP, a sustainable haircare brand that has grown into a...
2026-05-101h 00
Stay StarryEyedHow to Grow a Brand Without Ads, Amazon, or Influencers with Kate Assaraf (Dip)What if the best way to expand your brand is to stop following the typical playbook?Kate Assaraf is the founder of Dip, the plastic-free haircare brand that has sold thousands of shampoo and conditioner bars without paid advertising, Amazon, or influencers. Instead, Dip has grown through word of mouth, independent refill retailers, authentic storytelling, and products people want to share with their favorites.After decades behind the scenes in the beauty industry, Kate saw how much modern marketing relied on hype, imitation, and manufactured trust. So she built Dip differently: salon-quality products designed to...
2026-05-071h 02
EGGS! The PodcastEggs 464: How to Build a Truly Sustainable Business from Scratch with Kate AssarafSummaryIn this episode, Kate Assaraf, founder and CEO of Dip, shares her journey of building a sustainable hair care brand that prioritizes quality and authenticity over traditional marketing tactics. She discusses her grassroots approach, the importance of relationships, and her vision for a more genuine and community-driven business model.TakeawaysThe importance of product quality and authenticityGrassroots marketing and community buildingThe refill movement and local retail supportChapters00:00 Introduction to Dip Sustainable Hair Care05:01 The Entrepreneurial Journey of Kate Assaraf07:51...
2026-04-3057 min
The Well Aligned Life Podcast // LIFE LESSONS & BUSINESS BREAKTHROUGHS for FEMALE ENTREPRENEURSHow Kate Assaraf built a 7-Figure Brand Dip Sustainable Hair Care Without AdsIn this episode of The Well Aligned Podcast, I sit down with Kate Assaraf, founder of Dip Sustainable Hair Care, a plastic-free shampoo and conditioner bar brand disrupting the beauty industry.Kate shares how her frustration with ineffective sustainable products led her to create a high-performance alternative to traditional salon hair care—without compromising quality. With over 20 years in the beauty industry, she built Dip into a 7-figure business within 18 months—without paid ads, influencers, or Amazon.We dive into product development, retail strategy, the power of word-of-mouth, and the realities of building a brand with...
2026-04-2829 min
Boss Mode PodcastMarketing is Dead. Long Live Marketing.Marketing is Dead. Long Live Marketing.Kate Assaraf is the founder and CEO of DIP Sustainable Hair Care — a brand built entirely through word of mouth, local retail, and real human connection. No Meta ads, no TikTok campaigns, no paid media. In four years, DIP has redirected over $5 million back into local economies and proven that counterculture commerce works.David and Kate explore why the most powerful form of marketing is simply engaging with the market — human to human, face to face. They dig into the anthropology of shopping, why digital commerce has eroded trust, and...
2026-04-171h 08
Just Minding My BusinessKate Assaraf The Woman Breaking Beauty's Biggest LieToday, we're tearing down the concept of "Clean Beauty" with a woman who built a company on the radical idea of honesty. Our guest is Kate Assaraf, founder of DIP, the sustainability-forward haircare company that's redefining beauty without plastic or pretense.After years inside the beauty machine, Kate witnessed firsthand how marketing excluded real women and, crucially, how "greenwashing" obscured the truth. She created DIP to disrupt this cycle, challenging the very language of the industry. DIP believes the era of "Clean Beauty" is over. As Kate puts it, calling something "clean" is often just a distraction—a te...
2026-04-1737 min
New Business Jump Start Show52. Building a sustainability-forward haircare company with Kate AssarafKate Assaraf is the founder of DIP, a sustainability-forward haircare company that makes salon-quality shampoo and conditioner bars that are plastic-free, travel-ready, and built to last. She was named NJ Mompreneur of the Year, a member of the Forbes Business Council, and a former marketing and design agency executive. She is a a fierce advocate for small business, honest marketing, and conscious consumerism.
Kate shared her experience launching DIP, emphasizing the importance of understanding customer needs rather than focusing solely on copying successful brands. She observed that consumers prioritize scent over hair type when shopping for hair...
2026-04-0728 min
The eCom Growth ShowEp. 67 Why Kate Assaraf Built a 7-Figure Haircare Brand Without AmazonWhat does it take to build a 7-figure beauty brand without Amazon, big box retail, or plastic packaging?In this episode of The eCom Growth Show, Danan Coleman is joined by Kate Assaraf, founder of DIP, to talk about building a sustainability-forward haircare brand that’s thriving by doing things differently. From launching salon-quality shampoo and conditioner bars to championing women-owned refill stores across the country, Kate shares how she turned frustration with “greenwashed” products into a fast-growing brand with real impact.This conversation goes beyond eCommerce strategy. Kate opens...
2026-04-061h 04
Fearless and Flawed: Women In ChargeKate Assaraf on Building a Factory, Rejecting Amazon, and Protecting Indie RetailersWhat if the best way to scale your movement is to reject the platform that promises the most reach?Kate Assaraf built Dip, a plastic-free haircare brand that's redirected $5M to independent retailers, all while refusing Amazon, influencers, and paid ads. With 20 years of beauty industry experience and a contract manufacturer bankruptcy that nearly destroyed her, Kate made the "crazy" decision to build her own factory in North Carolina. Now she works with 4,000-5,000 zero waste stores, salons, and surf shops across the country, and for some of them, Dip literally pays their rent.This...
2026-03-2759 min
The Lighthouse SessionsKate Assaraf: The Punk Rock Architect of Plastic-Free Luxury & Local CommerceAre you tired of the "sustainable" compromise?As visionary entrepreneurs, we often find ourselves caught in a tension between our values and our results. We want to change the world, but we refuse to settle for a subpar experience. We see the "fog" of dishonest marketing and greenwashing, and we crave something real.In this episode, we sit down with Kate Assaraf, the founder of Dip Sustainable Hair Care, who is effectively throwing a "middle finger" at the traditional beauty industry. Kate didn’t just want to make a shampoo bar; she wanted to "barify" lu...
2026-03-2537 min
Opening PathwaysSE02 E44 - The Power of Values and Risk in Building a Business | Kate AssarafIn this engaging interview, Kate Assaraf, Founder & CEO at Dip Sustainable, shares her journey of creating plastic-free hair care products that combine performance with sustainability. Discover her insights on risk-taking, values, leadership, and the importance of supporting local economies and community-driven initiatives.We hope you enjoyed this episode of Opening Pathways. Like, comment, and subscribe to never miss a new episode.Connect with Tom LeNoble on LinkedIn: https://www.linkedin.com/in/tomlenoble/Visit Tom LeNoble’s website here: tomlenoble.com Listen to Opening Pathways on these podcast platforms: Sp...
2026-03-2440 min
Insigniam B.I.T.sGrowth Against the Grain: 1x1 with Kate Assaraf, Founder and CEO, Dip Sustainable Hair CareWhat does sustainable growth really mean in a world of rising skepticism, environmental pressure, and relentless demands to scale?To help answer that question is Kate Assaraf, founder and CEO of Dip Sustainable Hair Care—a brand that has built loyalty and performance by deliberately rejecting many of the growth shortcuts most companies chase. In this episode, we’ll explore what it looks like to lead with restraint, authenticity, and conviction in markets that reward speed and volume—and what her experience reveals about trust, long-term value, and how leaders can grow without losing what makes t...
2026-03-1721 min
She Built It® Podcast7 Figures Without Amazon: DIP’s Growth StoryOn She Built It®, Kate Assaraf shares how she created Dip Sustainable Hair Care, a beauty brand designed to challenge the traditional beauty industry model of constant consumption. Instead of encouraging people to buy more, Dip promotes a different philosophy: buy better, buy less, and shop small.Kate talks about building a purpose-driven brand that blends environmental awareness with playful education, the realities of creating sustainable beauty products, and why transparency and authenticity matter more than perfection. Kate is part of a growing movement of founders redefining beauty entrepreneurship through sustainability, honesty, and thoughtful product design.
2026-03-1026 min
Serious Lady BusinessThe Trust Recession: Rebuilding Belief in Brands, Retail & Real Human Connection with Kate AssarafIn this episode, Leslie Youngblood interviews Kate Assaraf, Founder of Dip haircare, about the trust recession, ethical marketing, and building authentic brands through small businesses and community engagement. They explore how trust is eroding in digital commerce and how brands can rebuild it by prioritizing human connection and transparency.About Our GuestKate Assaraf, CEO of DIP HaircareConnect with Kate on LinkedInExplore DIP HaircareExplore DIP Bar Shampoo and ConditionersFollow DIP on Instagram and TikTokKey TakeawaysTrust recession and its impact on consumer behaviorThe importance of authenticity and transparency in brandingHow small businesses...
2026-03-0943 min
The Way InKate @ Dip: Anti-Amazon Entrepreneur on Growing Without Selling OutIn a beauty industry obsessed with greenwashing and Amazon scale, Kate Assaraf, founder and CEO of Dip, chose a different path.In this episode of The Way In, Kate shares how she built a 7-figure haircare brand rooted in community and clear positioning. We talk about early product development, her decision to grow without Amazon, and why brand positioning matters more than massive distribution.She also opens up about rejecting preachy sustainability marketing, cutting through industry misinformation, and building a performance-driven brand without selling out - all while balancing...
2026-02-2837 min
Maximum LibertarianPlastic-Free & Powerful: Kate Assaraf of DIPKate Assaraf, founder of DIP Sustainable Hair Care and 2024 NJ Mompreneur of the Year, shares how she built a 7-figure brand of salon-quality, plastic-free shampoo and conditioner bars—without Amazon or big retail. A Forbes Business Council member and Oprah’s 2025 #1 pick for curly hair, Kate champions honest marketing, supports women-owned refill stores nationwide, and proves sustainability can drive real results, profits, and community impact. Perfect for anyone passionate about conscious consumerism and great hair.
Learn more about Kate Assaraf: www.dipalready.com
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2026-02-1750 min
How She Went GlobalLux Without the Landfill: Redefining Premium Personal Care (with Kate Assaraf of DIP)Kate Assaraf, founder of DIP, shares how she started DIP, to what countries she sells and how, insights on using AI, and her biggest challenge in selling products overseas.
2026-02-1527 min
Leverage EverythingBuilding a Seven-Figure Sustainable Hair Brand with Kate AssarafKate Assaraf is the founder of Dip, a seven-figure sustainable hair care brand built without relying on Amazon or big-box retailers. Named New Jersey Family Mompreneur of the Year in 2024 and a Forbes contributor, Kate has become a leading voice in ethical entrepreneurship and independent retail. In this episode, Kate shares her journey of creating a purpose-driven brand, the challenges and opportunities of scaling sustainably, and actionable insights for entrepreneurs looking to build ethical, independent businesses that thrive.
2026-02-1315 min
Build a Business Worth BuyingBuilding a Beauty Brand Without Amazon, Ads, or Big Box Retail | DIP Founder Kate AssarafMost founders follow the same beauty brand playbook.Raise capital. Chase Sephora. Scale Amazon. Pour money into ads.Kate Assaraf did the opposite.Kate is the founder of DIP, a sustainability-forward hair care brand built around refill stores, local partnerships, and real-world trust. No Amazon. No paid ads. No big box retail. And yet, the business is profitable, growing, and deeply resilient.In this episode of Build a Business Worth Buying (BWB), we talk about informed dissent. Knowing the rules well enough to break them on purpose. We unpack what founders...
2026-02-1054 min
Mindset Mastery Moments with Dr. Alisa WhyteWhat if sustainable beauty wasn’t a trend—but a mindset shift?What happens when conscious consumerism, sustainability, and authenticity redefine success in modern business?In this thought-provoking episode of Mindset Mastery Moments, Dr. Alisa Whyte sits down with Kate Assaraf, CEO and Co-Founder of Dip Haircare, to explore how buying less, choosing better, and building purpose-driven brands can create real impact — for consumers, businesses, and the planet.Kate shares her journey of disrupting the beauty industry by challenging wasteful norms and creating Dip, a sustainable haircare brand rooted in quality, transparency, and genuine connection with customers. She opens up about th...
2026-02-061h 11
Reignite ResilienceShampoo Lies, Wallet Cries + Resilliency with Kate Assaraf (part 2)Send us Fan MailFeeling burned out by beauty hype and buried in empty bottles? We sat down with Kate, the founder behind DIP, to unpack how a tiny conditioner bar can outlast liquid bottles, simplify your routine, and actually reduce waste without sacrificing how your hair looks and feels. Kate breaks down the rinse‑off reality of hair care, why most “active‑packed” claims wash down the drain, and how she designed a bar that delivers soft, shiny results through months of daily use.The journey wasn’t quick—about 40 iterations across four years—but the princi...
2026-02-0526 min
Be S.H.E.Ep. 104 Redefining Beauty Without Plastic: Inside the Future of Haircare w/ Kate AssarafWhat if luxury haircare didn’t have to come with plastic, greenwashing, or exclusion?In today’s episode, we’re joined by Kate Assaraf, founder of DIP, a sustainably forward haircare brand redefining beauty with plastic-free shampoo and conditioner bars that actually perform.Kate shares her journey from years in the beauty industry to creating a product she couldn’t find anywhere else: salon-quality haircare that honors both people and the planet. We talk about her lifelong love of hair, the problem with “eco” products that forget performance, and how DIP is empowering women-owned refill stores acros...
2026-02-0347 minReignite ResilienceHow A Plastic-Free Hair Brand Won Hearts And Shelves with Kate Assaraf (part 1)Send us Fan MailWhat if sustainable hair care didn’t feel like a compromise? We sit down with entrepreneur Kate Assaraf, founder of Dip Hair Care, to explore how a plastic-free brand can deliver salon-worthy results without sacrificing joy, simplicity, or your standards. Kate’s story starts at the pain point so many of us know: early eco-friendly bars that promised the planet and gave us crunchy, straw-like hair. Instead of settling, she drew on two decades in beauty and collaborated with a veteran chemist to craft bars designed to perform first—and just happen to be pla...
2026-02-0229 min
Take FiVe - His GloryEp. 2230: Kate Assaraf: Re-Humanizing Commerce & Breaking Free from Plastic | Take FiVe Ep. 2230: Kate Assaraf: Re-Humanizing Commerce & Breaking Free from Plastic | Take FiVeIn this episode of Take FiVe, we sit down with Kate Assaraf, founder of Dip Sustainable Hair Care, to talk about far more than shampoo and conditioner.Kate shares her journey from two decades in the beauty industry to building a plastic-free, purpose-driven brand that puts people, performance, and local communities first. From the dangers of plastic runoff and endocrine disruptors to the loss of accountability in modern e-commerce, this conversation dives deep into what it means to re-humanize business in...
2026-02-0227 min
This Magic Life PodcastThis Magic Life #126 with DIP Haircare Founder Kate AssarafSend us Fan MailIn this conversation, Kate Assaraf shares her journey as a mother and entrepreneur, discussing the challenges of balancing motherhood with running a sustainable hair care brand, Dip. She reflects on the profound love that motherhood brings, the lessons learned from her experiences, and the importance of community and environmental advocacy. Kate emphasizes the need for businesses to prioritize people over profits and shares insights on creating products that cater to diverse hair types while promoting sustainability.https://dipalready.comTakeawaysKate's journey as...
2026-01-2852 min
Common-X with Jared and IanBuilding Without Permission: Kate Assaraf on Plastic, Conscious Business, and the Future of HumanityIn this episode of the Common-X Podcast, we sit down with Kate Assaraf, founder of DIP, to talk about what it really means to build a business without permission—and why that mindset may be critical to humanity’s future.Kate shares her journey building DIP without major retail outlets, venture pressure, or legacy gatekeepers—choosing instead to grow intentionally through community, direct relationships, and values-driven decision-making.From there, the conversation goes deeper.We explore the uncomfortable truth about plastics in the food system, why sustainability shame doesn’t work, and how plastic has become not just an environmental issue—but a huma...
2026-01-2550 min
CommonX PodcastBuilding Without Permission: Kate Assaraf on Plastic, Conscious Business, and the Future of HumanityIn this episode of the Common-X Podcast, we sit down with Kate Assaraf, founder of DIP, to talk about what it really means to build a business without permission—and why that mindset may be critical to humanity’s future.Kate shares her journey building DIP without major retail outlets, venture pressure, or legacy gatekeepers—choosing instead to grow intentionally through community, direct relationships, and values-driven decision-making.From there, the conversation goes deeper.We explore the uncomfortable truth about plastics in the food system, why sustainability shame doesn’t work, and how plastic has beco...
2026-01-2550 min
21st Century EntrepreneurshipKate Assaraf: Seven-figure growth without ads?Kate Assaraf is an economist and founder, and we spoke about how she built a seven-figure, mission-driven business through word of mouth—without paid ads, influencers, or marketplaces. Her turning question was simple and risky: could a modern business grow purely through trust and real customers? She decided to prioritize direct relationships, email lists, and selective distribution, arguing that when platforms reward “the cheapest, the fastest,” the best products lose control of their customers.Her core method was choosing community over algorithms. She explains that “customers are really, really smart” and can quickly spot “fake purchased authenticity,” which is why s...
2026-01-0913 min
Mental Health Movement- Voice For the VoicelessVoice for the Voiceless – Woman of Courage W /Kate AssarafFor more information about DIP, you can visit them at the sites below:https://dipalready.com/IG: DipalreadyJoin me as I speak with CEO & Founder of DIP sustainable hair care Kate AssarafShe shares with us how her journey began and what personal values help her shape her brandThe connection for her on hair being therapyDealing with the challenges of grief and how her connection with her mom to becoming a mother and how that shaped her brand and relationship with her customers
2026-01-061h 00
The Independent MindsGrowth by focusing on Smaller Resellers – a conversation with Kate AssarafKate Assaraf explains how she has grown DIP Sustainable by focusing on small shops and avoiding the costs of big channelsKate Assaraf is the founder of Dip Sustainable which aims to playfully educate people about the environment while encouraging them to buy better beauty care products, which means that can buy less of them, but to do their buying from small retailers.Offering great products got Kate noticed by the beauty media with features in Allure, Cosmopolitan Magazine, BYRDIE. Going against the conventional business model of the cosmetics industry resulted in Kate being named...
2025-12-0928 min
Surviving Your Journey Towards Success PodcastBonus | Special Guest Interview | CEO Kate Assaraf of DIP Haircare & 2024 Mompreneur Winner | On Building Your Own SolutionsIn this empowering episode of Surviving Your Journey Towards Success, host Nichel Anderson welcomes Kate Assaraf, CEO and founder of DIP Haircare, for an inspiring conversation on courage, innovation, and self-determination. Crowned NJ Mompreneur of 2024, Kate has been celebrated for her leadership in sustainable beauty and environmental advocacy, earning recognition as a true “Woman of Courage.”
Kate shares her powerful philosophy—“Stop asking for permission and start building your own solutions”—a mindset that propelled her to create a thriving, eco-conscious brand without relying on major platforms. Through her story, she reveals the three core principles that guided her j...
2025-12-0841 min
The Unofficial Shopify PodcastShe Sold 250K Shampoo Bars Without Amazon or AdsKate Assaraf tried every plastic-free shampoo bar on the market. They sat in her shower like, and I'm quoting here, "tombstones." Failed products. Dead ends. So she decided to make her own. Without Instagram ads. Without Amazon. Without any of the things you're supposed to need to build a business. Today on our program, we follow Kate's journey from beauty industry veteran to the woman who said no to everything, and built a million-dollar company anyway.In this episode, we explore how Kate sold 250,000 shampoo bars in 4 years while refusing Meta ads, Amazon listings, and influencer partnerships...
2025-12-0248 min
Teatime with Miss LizMiss Liz Serves Kate Assaraf Founder of Dip AlreadyTeatime with Miss Liz serves Kate Assaraf, Founder of DIP & Sustainability Disruptor. Miss Liz doesn’t serve a beverage — she serves real-life changemakers.This Teatime, she serves Kate Assaraf, founder of DIP, the rebellious, sustainability-forward haircare brand redefining beauty without plastic or pretense. From breaking industry rules to building a community-powered business, Kate proves that you can be fierce, funny, and eco-smart—without selling out. November 20th, 7 PM EST LIVE on all Miss Liz Teatime platforms. Perfect, for Miss Liz Teatime — Kate Assaraf will bring a firecracker mix of truth, humour, and purpose to my Teatime table. Her energy, rebelliou...
2025-11-211h 01
Teatime with Miss LizMiss Liz Serves Kate Assaraf Founder of Dip AlreadyTeatime with Miss Liz serves Kate Assaraf, Founder of DIP & Sustainability Disruptor. Miss Liz doesn’t serve a beverage — she serves real-life changemakers.This Teatime, she serves Kate Assaraf, founder of DIP, the rebellious, sustainability-forward haircare brand redefining beauty without plastic or pretense. From breaking industry rules to building a community-powered business, Kate proves that you can be fierce, funny, and eco-smart—without selling out. November 20th, 7 PM EST LIVE on all Miss Liz Teatime platforms. Perfect, for Miss Liz Teatime — Kate Assaraf will bring a firecracker mix of truth, humour, and purpose to my Teatime table. Her energy, rebellious sustainab...
2025-11-211h 01
Product & Packaging Powerhouse™Ep. 52- “Building a Seven-Figure Haircare Brand Rooted in Sustainable Ingredients, Packaging & Community (without Amazon)” with Kate Assaraf, CEO and Founder, DIP Hair CareIn this engaging conversation, Megan Young Gamble interviews Kate Assaraf, founder of Dip Haircare, a sustainable haircare brand that emphasizes community, effective products, and a commitment toward reducing plastic waste. Kate shares her journey of creating Dip from a personal need for sustainable haircare, the importance of understanding true sustainability in beauty, and her advocacy for synthetic fragrances when done correctly. The discussion also covers the iterative process of product development, the significance of community support, and the lessons learned on the path to building a seven-figure business, without launching on Amazon.. Kate's vision for the future includes empowering...
2025-11-1757 min
Get Smart with Money Podcast78. Redefining Beauty: Building a Sustainable Brand with Purpose — with Kate AssarafIn this episode, I sit down with Kate Assaraf, founder and CEO of DIP, the brand redefining hair care with sustainable shampoo and conditioner bars. Kate shares her journey of building a mission-driven business, the challenges of scaling a product that puts people and the planet first, and how she’s shaking up the beauty industry with innovation and heart.You’ll walk away from this episode inspired by Kate’s resilience and creativity, and with a deeper understanding of how purpose-driven businesses can make a real impact.Learn more about DIP here: h...
2025-11-0446 min
Grounded in MaineDip HairCare with CEO Kate Assaraf Ep 171This conversation with CEO of Dip HairCare Kate Assaraf was so fun for me, because 1: it's Dip shampoo bars, and if you've listened to the podcast for a while, you've heard me talk about shampoo bars, and 2: we're talking about an exciting collab with Kate/Dip and GoGo Refill, my refill store back in Maine that I love. They've done a few collabs together, but this November 13, Kate is debuting GoGo Refill's very own exclusive shampoo bar scent, and they'll both be at the South Portland GoGo Refill store to celebrate!Kate's big message is to shop...
2025-11-0456 min
Lazy Entrepreneur PodcastEp 225: The Courage to Start Again: Turning Failure into a Purpose-Driven BrandSend us Fan MailIn this episode of The Lazy Entrepreneur Podcast, host Kristy Yoder talks with Kate Assaraf, founder of Dip Sustainable Hair Care, about the courage it takes to rebuild after failure — and how slowing down can lead to greater success.After 20 years in the beauty industry, Kate walked away from toxic marketing and burnout to create a plastic-free, award-winning hair care brand built on integrity and sustainability. But before Dip, she had to face the pain of closing her first business and starting over with just $40,000 and a lot of faith....
2025-10-2732 min
Wings of Inspired BusinessMore Heads to Turn: Entrepreneur Kate Assaraf on Growing A 7-Figure Sustainable Hair Care Without Amazon or AdvertisingKate Assaraf is a serial entrepreneur and the founder and CEO of Dip Sustainable Hair Care, building a 7-figure beauty brand without Amazon, big-box retailers, or influencer gimmicks. Kate is also a Forbes columnist, and a mom of two who proves that entrepreneurship and motherhood can coexist without burnout—by prioritizing presence, purpose, and smart business choices. Kate has been featured in Allure, Cosmopolitan, Modern Salon, and The Unwash, was named NJ's Mompreneur of the Year (2024), and was honored as a "Woman of Courage" by Insigniam Quarterly. She's passionate about helping other moms in business build profitable brands without sa...
2025-10-2141 min
Salon Confessions PodcastSustainable Haircare and Pirate Audacity - Fun with Kate AssarafWhen passionate women with rich personal stories build businesses, they do so for much more than profit, and those are the people we love to talk to and share with you.Kate Assaraf is one of those women. Kate came from the beauty industry in product formulation and marketing, but started her career backstage, and she tells about just how fake the beauty industry can be. She was so passionate about turning the beauty industry on its head that she built Dip with grit and determination and a lot of risk-taking. She reminded us tha...
2025-10-181h 04
Self StartHERSustainable Hair Care That Actually Works: Inside DIP with Founder Kate AssarafIn this episode of Self StartHER, I’m chatting with Kate Assaraf, the brilliant founder of DIP—a sustainable hair-care brand that’s shaking up the beauty industry (in the best way possible). Kate shares how she went from crunching numbers as an economics and math major to creating high-performance, eco-friendly products that make sustainability fun, approachable, and totally doable—especially for moms juggling family and business life.We dive into what it really takes to build a purpose-driven business, how community and word-of-mouth helped her brand grow, and why staying true to your values can fuel both per...
2025-10-1435 min
She Shift: Midlife Reinvention for WomenHow to Redefine Success After 45Rediscover. Reignite. Rise Beyond 40.
Welcome to EP. 207 on She Shift, brought to you by Vision Made Magazine, the show that’s all about inspiring you to chase after your next big thing. In today’s conversation, host Pam Stone sits down with Kate Assaraf, the innovative founder and CEO of Dip Hair Care—a brand on a mission to make serious, salon-quality hair products for every hair type, all without the plastic waste.
Kate shares how her decades of experience in the beauty industry—and her own passion for all things hair—led her to crea...
2025-09-2241 min
WholeCEO With Lisa G PodcastKate Assaraf: Truth Bomb! You Need Crew As The CaptainOn this episode of the WholeCEO Podcast with Lisa G., entrepreneur and sustainability advocate Kate Assaraf drops truth bombs about the power of building with purpose—and why every captain needs a strong crew. Kate opens up about the turning point after her first company closed, sharing how she rebuilt her career with clarity and resilience. She reveals how she protects her energy as a mompreneur, why she structured DIP beyond Amazon and big-box retail, and the tough decisions she's made to stay true to her values. From turning failure into fuel to proving that integrity can be a bu...
2025-09-2216 min
Positive Impact Philanthropy PodcastAn Interview with Kate Assaraf, Founder and CEO of Dip Sustainable Hair CareJoin Lori as she talks with Kate Assaraf, Founder and CEO of Dip Sustainable Hair Care, to discuss how beauty choices can spark environmental change. Most of us never realize that simply changing our choice of shampoo and conditioner can make a real difference. Discover why it's time to switch to this impactful brand and be part of creating a greener, more beautiful world! Here are the things to expect in this episode: Kate's inspiration for creating a sustainable hair care brand How Dip started and its positive impact on the p...
2025-08-2027 min
Tall Poppy Talk[127] Kate Assaraf on Brand Building with Purpose (and Personality) "It's an unbelievable feeling when a stranger buys your product more than once. It just is." – Kate Assaraf, Founder & CEO of Dip. Kate is a boundary-pushing founder and CEO of Dip, the waterless beauty brand making high-performance hair care a whole lot more sustainable — and a whole lot more fun.Kate’s story is equal parts grit, creativity, and Jersey-girl edge. We talk about what it takes to truly disrupt the beauty industry, her collaboration with the band Guster, championing local refill stores, and how she balances being a CEO with being a human.We a...
2025-08-1444 min
The Jeff Bradbury ShowBuilding a Business Based on Integrity featuring Kate AssarafIn this episode of The Jeff Bradbury Show, Kate Assaraf, founder and CEO of Dip, shares her journey creating a sustainable haircare brand that challenges industry norms. She discusses her motivations for starting the business, the importance of customer experience, and the challenges of entrepreneurship as a mompreneur. Kate highlights the value of support systems, lessons learned throughout her journey, and the importance of integrity and legacy in business.
Become a High-Impact Leader:
This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my...
2025-08-1129 min
Wonder BoldlyHow Kate Assaraf Created Luxury Salon-Quality Hair Care Without the Plastic WasteBy clicking here you can anonymously (except for the last 4 digits of your number) let me know what you think about my podcast and what you’d like to hear about on an upcoming episode of Wonder Boldly. Thank you so much!In this inspiring episode of Wonder Boldly, host Christine Santos sits down with Kate Assaraf, founder of Dip Sustainable Hair Care, a plastic-free haircare brand that rivals the performance of prestige salon products, without a single bottle of waste.From endocrine disruptors in plastics to surfing with conditioner bars, Kate shares the deeply pe...
2025-08-0724 min
Investing To WinThe Anti-Amazon Entrepreneur: How Kate Assaraf Built a 7-Figure Brand Without AdsIn this episode of Investing to Win, Garret Wong chats with Kate Assaraf, the founder of Dip Sustainable Hair Care, to uncover how she built a wildly successful plastic-free brand by going against every marketing norm — no Amazon, no influencers, no ads. Kate shares her journey from a plastic-conscious mom to a purpose-driven CEO who champions small retail, authentic customer care, and human-to-human commerce.Timestamps:[00:00:00] Introduction:Garret introduces Kate and previews the unique journey of Dip — a brand built on values, not algorithms.[00:01:38] Topic 1: The Plastic Wake-Up CallKate expl...
2025-08-0548 min
What the Nell!?How This Clean Beauty Founder Rebuilt a 7-Figure Brand After Losing Everything | Kate Assaraf of DIPWhat happens when your business breaks... and it breaks you? In this powerful episode of What the Nell, Nell welcomes Kate Assaraf, founder and CEO of DIP—a 7-figure plastic-free, clean beauty brand built from heartbreak, grit, and rebellion.Kate opens up about the devastation of losing her first company and how she rebuilt her second brand with no Amazon, no influencers, and no compromise. From overcoming shame to redefining success through sustainability and human-first values, this conversation dives deep into what it means to build a business that doesn’t betray your soul. Plus, you'll hear her...
2025-07-2246 min
DIOTALKDIOTALK EPISODE #217 with Founder and CEO of DIP, a 7-figure clean beauty brand, Kate Assaraf.Kate Assaraf is the founder and CEO of DIP, a 7-figure clean beauty brand featured in Glamour, Allure, and on the shelves of over 800 small retailers. She built her company without Amazon, paid influencers, or big-box backing—proving that integrity and community-centered business can still win in a world dominated by convenience and algorithms. Kate is a Forbes contributor, 2024 Mompreneur of the Year in NJ, and a trail runner who rebuilt her life and business after the painful collapse of her first venture. She’s passionate about clean beauty and ethical capitalism and inspiring others to dream bigger—even after...
2025-07-2149 min
The Art of BadasseryKate Assaraf on Building Dip: How She Created a 7-Figure Clean Beauty Brand Without AmazonWelcome to "The Art of Badassery," the go-to podcast for bold souls ready to defy limits and create a life on their own terms. In this episode, Mahara Wayman sits down with Kate Assaraf, the trailblazing founder of Dip—a seven-figure clean beauty brand redefining success through zero waste products and fierce female entrepreneurship.
Kate's journey is a masterclass in breaking free from the status quo. She built Dip, a powerhouse in the clean beauty movement, without relying on Amazon, paid influencers, or mass-market retailers. Instead, she forged her own path, supporting a network of zero waste st...
2025-07-1443 min
Penny for your ShotsBetter Hair, Less Plastic: Why Dip is Changing the Shampoo GameSustainable haircare that actually works? Yes, please.In this week’s episode, I’m chatting with Kate Assaraf, founder of Dip—the bar shampoo and conditioner brand that’s winning over luxury lovers and plastic-free skeptics alike. Kate’s not just a beauty founder. She’s a truth-teller, label-reader, and lifelong hair nerd on a mission to make sustainability approachable, affordable, and actually enjoyable.We talk about:Why most bar haircare feels like a downgrade—and how Dip is differentThe real story behind essential oils, “natural” claims, and what clean beauty should mean...
2025-07-0354 min
Healthy Living by Willow Creek SpringsSustainable Solutions for Your Hair and Environment with Kate AssarafSend us Fan MailPlastic is changing fish biology—and possibly human biology too. Could our everyday products be contributing to environmental and health shifts we're only beginning to understand?Kate Assaraf, founder of Dip Sustainable Hair Care, joins us to share her remarkable journey from a beauty industry insider to a sustainability pioneer. Her transformation began with a startling discovery while reading about the impact of plastic pollution on fish in the Potomac River. This revelation led her to question everything about our plastic-saturated world and ultimately inspired her to create high-performance, plastic-free hair ca...
2025-06-2926 min
Heal Within PodcastHormone Disruptors in Haircare: What You Need to Know + The Truth About “Clean” Beauty | Kate Assaraf | 115Like, subscribe, and hit the notification bell to stay updated on all the latest content!Kate Assaraf is the founder and CEO of Dip Sustainable Hair Care, a Forbes columnist, and NJ’s Mompreneur of the Year (2024). After experiencing the emotional and financial fallout of closing her first business, Kate rebuilt from rock bottom with a new mission: to create a beauty brand that heals more than just hair.Dip is a plastic-free, salon-quality haircare line built on integrity, intention, and small business values. Kate’s journey—from public failure and internalized shame to creating a 7-fi...
2025-06-1639 min
Eclipse Evolution by Savannah RoseSustainability, Business, and Beauty: Podcast Special Guest DIP Haircare CEO, Kate AssarafIn this episode of the Eclipse Evolution podcast, host Savannah Rose speaks with Kate Assaraf, founder and CEO of DIP Haircare, about the importance of sustainability in the beauty industry. They discuss the impact of plastic on health and the environment, the role of parents in promoting sustainable practices, and the significance of empathy in business. The conversation also touches on cultural perspectives on waste, the importance of community and connection, and the need for mindful shopping. Kate emphasizes the value of human interaction in a digital world and the power of kindness in both business and personal relationships...
2025-06-1154 min
Get Down To Business with Scott "Shalom" KleinPodcast of “Get Down To Business” – 05/25/2025 - Taylor Scott, Elizabeth Bieniek, Borja Cuan and Kate AssarafJoin Scott "Shalom" Klein on his weekly radio show, Get Down To Business with guests:Taylor ScottElizabeth BieniekBorja CuanKate Assaraf
2025-05-2540 min
Unapologetically OutspokenBRINGING BACK MAIN STREET BUSINESS CULTURE - A CONVERSATION WITH KATE ASSARAFOn today's podcast, Stephanie and Tara have a conversation with Kate Assaraf, the founder and CEO of Dip Sustainable Haircare. Your hosts talk with Kate about the decline of Main Street local business culture in America and the transactional convenience of big box store and online shopping that has resulted in the loss of the human-to-human exchange that is essential to maintaining community investment and culture. Kate talks about how she is trying to bring this culture back to the American shopping experience, and how her efforts tie in with the current political landscape. ...
2025-05-2350 min
Suburban Warrior130 | Serious Hair Care for Not-So-Serious People: Discover Dip Sustainable Hair Care | Kate AssarafAre you ready to ditch plastic and embrace sustainable beauty? Meet Kate Assaraf, founder and CEO of Dip Sustainable Hair Care.Kate built a seven-figure beauty brand without relying on Amazon, influencers, or big-box retailers. Her mission? To prioritize people over algorithms and support small businesses!In this episode, Kate shares her inspiring journey from struggling entrepreneur to successful business owner, including the challenges she faced and how she rebuilt after the painful failure of her first business.
2025-05-2040 min
Empowered Endeavors: Business Strategy for the Purpose-DrivenThis Is What Reinvention Really Looks Like—with Dip’s Kate AsserafPodLaunch with Shaunna: https://shaunnalee.com/podlaunchTry Dip Haircare: https://dipalready.com (Use the Store Locator)Episode Summary:Think it’s too late to start again? Think again.In this emotional and powerful conversation, Shaunna Lee sits down with Kate Assaraf, founder of Dip Haircare, to talk about building something better after everything falls apart. From a devastating business breakup to launching a beloved brand that’s shaking up the haircare industry, Kate’s journey is a masterclass in reinvention, purpose, and doing business on your terms.In this episode...
2025-05-1628 min
The View From Here - behind Enemy linesTalking with Entrepreneur Kate Assaraf about Small BusinessesWe are joined by Kate Assaraf, founder of CEO of DIP Sustainable Hair Care, who sticks to her Principles and sells her products nationwide through local retail outlets in every State, as well as online - while courageously refusing to sell through Amazon.The talk covers decisions small business owners are faced with, and the direction Kate has decided to take her company.She also reveals how and why she got into the business of sustainable and (mostly) plastic-free hair care products, how she learned from a previous business failure not to trust that a...
2025-05-0638 min
The ARTwork of YOU with Lori GouhinEp 78 From Entrepreneur Hardship to Sustainable Success: How Kate Assaraf Built Dip Haircare with Integrity & IntentionDescription:In this powerful and deeply inspiring episode of The ARTwork of YOU, host Lori Gouhin sits down with Kate Assaraf, the resilient and visionary founder of Dip, a plastic-free, salon-quality haircare brand. Kate shares her journey from the emotional and financial devastation of closing her first business to becoming New Jersey’s 2024 Mompreneur of the Year.Kate opens up about overcoming shame, imposter syndrome, and the mental health toll of entrepreneurial failure offering a refreshingly honest take on what it means to rebuild a business fr...
2025-04-2335 minTake FiVe - His GloryKate Assaraf on Sustainable Beauty and the Power of Small Businesses | Take FiVe Kate Assaraf on Sustainable Beauty and the Power of Small Businesses | Take FiVeKate Assaraf joins us to share her journey of founding Dip, a plastic-free haircare brand that’s revolutionizing beauty with shampoo and conditioner bars. From tackling the plastic crisis to empowering small businesses, Kate dives into why supporting local commerce matters more than ever. Plus, she offers practical advice for aspiring entrepreneurs and discusses how policies like tariffs could shape the future of American-made goods. Don’t miss this heartfelt conversation about purpose, community, and sustainable living!We...
2025-04-0332 min
The Wild PartyBuilding a Bold, Sustainable Hair Care Brand One Dip At a Time with Kate Assaraf, DIPTired of “eco-friendly” products that don’t actually work? This episode is for you. We’re diving into the world of sustainable beauty with Kate Assaraf, the founder of DIP hair care brand that’s shaking things up—no greenwashing, no fluff, just seriously good products that are good for the planet and your hair. From why bar shampoo is the future to how small businesses can drive real change, this episode will make you think twice about what’s in your shower—and who you’re supporting when you shop. Plus great hair!Try Dip for yourse...
2025-04-0141 min
Like Nobody's Business with Emily CasselRevolutionizing the Haircare Industry + Community Building with Kate AssarafIn this episode, Emily connects with Kate Assaraf, founder and CEO of Dip, a sustainable haircare brand. Emily and Kate discuss Kate's journey of building a seven-figure business without relying on Amazon influencers or big box retailers, strategies for growth through genuine word of mouth and strategic partnerships with refill stores, balancing entrepreneurship with motherhood and so much more!If you are interested in learning more about CALIBRATE, head to https://www.wmnup.co/resources!Tune in now!IF YOU ENJOY THE PODCAST…We would love for you to subscribe, r...
2025-03-2855 min
Furthermore with Amanda HeadDip Hair Care CEO Challenges Brands with Lasting Eco-Friendly Products to Sell Independent of AmazonOn this Small Business Saturday episode of the podcast, Kate Assaraf, Founder and Chief Executive Officer of Dip Sustainable Hair Care discusses her mission and success when creating high-quality, eco-friendly hair products that are both effective and affordable. Assaraf shares the inspiration behind her innovative product line, including a daily-use shampoo bar, a conditioner bar that lasts for months, and a versatile hair and body dry oil. She also discusses the challenges many small businesses face in the age of Amazon, the power of authenticity over flashy marketing, and why supporting local stores is more important than ever.
2025-03-0839 min
the Shemane ShowFaith & Freedom: JJ Carrell, Charlene Bollinger, Pastor Lucas Miles, & Kate AssarafThis week on Faith & Freedom, Shemane celebrates her husband Ted Nugent's Defender of Freedom Award and sits down with powerful guests who are making waves in the fight for American values. JJ Carrell, a former Border Patrol agent, exposes the Biden administration's role in human trafficking and the threat to American sovereignty. Charlene Bollinger introduces her documentary Unpack the Lies, revealing how propaganda distorts public health narratives. Pastor Lucas Miles discusses faith's role in government, and Kate Assaraf, founder of Dip Sustainable Hair Care, shares her journey to create plastic-free products for a healthier, more sustainable world. [0:50...
2025-02-2546 minthe Shemane ShowFaith & Freedom: JJ Carrell, Charlene Bollinger, Pastor Lucas Miles, & Kate AssarafThis week on Faith & Freedom, Shemane celebrates her husband Ted Nugent's Defender of Freedom Award and sits down with powerful guests who are making waves in the fight for American values. JJ Carrell, a former Border Patrol agent, exposes the Biden administration's role in human trafficking and the threat to American sovereignty. Charlene Bollinger introduces her documentary Unpack the Lies, revealing how propaganda distorts public health narratives. Pastor Lucas Miles discusses faith's role in government, and Kate Assaraf, founder of Dip Sustainable Hair Care, shares her journey to create plastic-free products for a healthier, more sustainable world. [0:50...
2025-02-2546 min
The Impactful Salon Owner PodcastPlastic-Free Hair Care That Wows Your ClientsReady to make your salon more sustainable without sacrificing quality or profitability? In this episode of the Impactful Salon Owners Podcast, we sit down with Kate Assaraf, founder of Dip Sustainable Hair Care. With over 20 years in beauty product development and marketing, Kate shares her inspiring journey to create plastic-free hair care products that perform as well as luxury brands. Discover actionable tips for incorporating eco-friendly practices in your salon, choosing sustainable products, and building a greener, more successful beauty business.Ready to take the next step?Join the Holistic Salon Academy and transform your...
2025-01-0439 min
The Better Business Show#70 The beauty brand that refuses to sell on AmazonPlastic-free and purpose-driven: The story of Dip with Kate Assaraf
In this episode, we sit down with Kate Assaraf, CEO and co-founder of Dip, a premium haircare brand with a mission to eliminate plastic waste from beauty routines.
Kate shares her journey from working in the beauty industry to launching a purpose-driven business that rejects the norms of hyper-consumerism. From refusing to sell on Amazon to championing small, local zero-waste stores, Kate’s vision is reshaping how we think about sustainability, luxury, and conscious consumption.
Tune in to hear how Dip’s innovative produc...
2024-11-1842 min
Confessions of a Surf Lady | The First Women's Surfing Podcast™56. Surf, Protect, Repeat: Creating a Cleaner Ocean with Every Product ChoiceWorking on your cross-stepping or noseriding? 👉 Learn more about the Noseride BlueprintEver thought about what’s in your hair care and how it impacts the ocean you surf in? This episode with Kate Assaraf, founder of Dipalready.com, is a must-listen for anyone who loves beauty products and cares about the ocean and sustainability. Kate shares the story behind Dip’s eco-friendly body and hair oil—a “perfume with benefits” that’s as good for your skin as it is for the planet. Get ready to rethink the products you use daily and what they mean for th...
2024-11-1651 minConfessions of a Surf Lady | The First Women's Surfing Podcast™43. Surf, Sustainability, and Stunning Post-Surf Hair: Dip's Eco-Friendly RevolutionWorking on your cross-stepping or noseriding? 👉 Learn more about the Noseride BlueprintFree Shipping: Shop Dip's after swim (and surf!) detangler bar and get FREE shipping when you use the code confessions at checkout.Finding plastic nurdles on the remote beaches of Sri Lanka left Kate Assaraf heart broken. Having grown up in New Jersey where seamlessly going from beach to nightlife was a part of summer culture, Kate never left home without a bottle of conditioner to treat her hair after a day in the saltwater. Now a surfer and long...
2024-06-2237 min
Mind Body Planet with Krystalynn GierAn Inside look into Content Creation, Greenwashing, and Earth Month - Dip into It with Kate AssarafWelcome to another episode of Dip into It with Kate Assaraf! This week we're diving into Earth Month, content creation, and more. Hope you love it!
In this week's episode:
Week's Faves - eclipse & refreshing spring cleaning
Happy Earth Month! Beware of greenwashing
What is greenwashing?
Examples of Greenwashing
How to avoid greenwashing - consumer & as a brand
Brand Content VS Content Creator Content
Please share where people can find you!
Good Climate News
✨MORE ABOUT KATE & DIP
Follow DIP on Instagram: https://www.instagram.com/dipalready
Follow DIP on...
2024-05-1336 minMind Body Planet with Krystalynn GierThe Throw Away Culture of a Wedding - DIP into it with Kate AssarafLet's deep dive into the throwaway culture of weddings with Kate Assaraf! In this week’s episode Kate and I discuss what it was like wedding planning and how so much of it has shifted in recent years.
🎙IN THIS EPISODE
Week's Faves
Our experiences wedding planning
Ways to incorporate more intentional spending & thoughtful moments
Wedding Dresses
Thrifting & renting for your wedding
Florals & decorations
Invitations & wedding websites
Advice for anyone wedding planning
Good Climate News
✨MORE ABOUT KATE & DIP
Follow DIP on Instagram: https://www.instagram.com/dipalready
Follow DIP on TikTok...
2024-04-0835 min
Mind Body Planet with Krystalynn GierThe Refillery Revolution | The Impact of Refilling over Repurchasing - DIP into it w/ Kate AssarafWelcome to our newest series DIP INTO IT!! I love a deep dive episode, and it makes it even better when I have a guest on to chat even farther into into these deep dives. Kate Assaraf, the creator and founder of Dip, will join the podcast giving her unique perspective on our weekly topics. In this series we’ll chat all the normal Mind, Body, Planet topic along with the twist of more modern and pop culture events.
In this week’s episode Kate Assaraf and I discuss the magic of refilleries!
🎙I...
2024-03-2132 min
Mind Body Planet with Krystalynn GierGetting Fired Up - Navigating Life after Getting Fired - DIP into it with Kate AssarafWelcome to our newest series DIP INTO IT!! I love a deep dive episode, and it makes it even better when I have a guest on to chat even farther into into these deep dives. Kate Assaraf, the creator and founder of Dip, will join the podcast giving her unique perspective on our weekly topics. In this series we’ll chat all the normal Mind, Body, Planet topic along with the twist of more modern and pop culture events.
In this week’s episode Kate Assaraf and I discuss getting fired (we’ve both been terminated from previo...
2024-02-2643 min
Meta TalkzJohn Assaraf Spills the Secrets to Success and the Right Mindset | S2:E9John Assaraf is a New York Times bestselling author, entrepreneur, and mindset and behavior expert. He has built five multimillion-dollar companies, appeared on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show, and been featured in eight movies, including the blockbuster hit The Secret. Assaraf is the author of two New York Times bestsellers, "Having It All and The Answer". He is also the creator of the MyNeuroGym brain training program and the Innercise™ methodology. Assaraf’s mission is to help people achieve their full potential by teaching them how to change their mindset and...
2023-07-2005 minMind Body Planet with Krystalynn GierHow to Build a Sustainable Brand & the Shift in the UGC Creator Space with Kate Assaraf of Dip Sustainable Hair CareKate is the founder of Dip Sustainable Hair Care which aims to playfully educate people about the environment while encouraging people to buy better, buy less, and shop small. She has been featured in Allure, Cosmopolitan Magazine, BYRDIE & in 2020 she was named a “Woman Of Courage” in Insigniam Quarterly’s issue celebrating female leaders who “think big, confront challenges head-on and never, ever take the well-worn path”. When she isn’t behind the scenes branding you can find her trail running, skiing or surfing (terribly!) and leading a genuinely eco-conscious life to help protect Earth’s natural playgrounds for future generatio...
2023-07-0457 min
That Hits Home047 - Kate Assaraf - Noap CEO & Mom Riding the Waves of Reducing Our Plastic Consumption with Eco-Friendly BeautyKate with Noap (Nurture Our Amazing Planet) has SO much insight to share about not only the behind the scenes of launching an eco friendly beauty company, AS A MOM, but ALSO what it takes to make it happen during a pandemic.We get quite deep about spirituality and signs, the article she wrote for her best friend and the BLM movement that people are using to share with their grandparents (linked in the show notes), but also about how Kate uses her brand to shed light into the world with a little bit of her Jersey...
2020-07-161h 07