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Kate Elfatah
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Eight by Kate
The Power of Authenticity in Marketing: 8 Powerful Strategies
In this episode of Eight by Kate, host Kate Elfatah dives into why ditching the facade and embracing authenticity is your business’s secret weapon. In a world filled with picture-perfect, overly polished content, consumers are craving something real.Kate shares eight powerful strategies to infuse authenticity into your digital marketing—without sacrificing professionalism. From showing your human side and telling your story to embracing imperfections and engaging in genuine conversations, these tips will help you build trust and connect with your audience in a meaningful way.💡 Key takeaway...
2025-03-09
09 min
Eight by Kate
8 Steps to Writing Effective LinkedIn Articles
Unlock the power of LinkedIn Articles! This episode provides a step-by-step guide to creating articles that build thought leadership, expand your network, and drive traffic. Learn how to define your target audience, choose relevant topics, write catchy headlines, structure your content for readability, and optimize for LinkedIn's algorithm using hashtags and engagement strategies. Perfect for entrepreneurs, marketers, and professionals looking to elevate their brand. Book a FREE Strategy Call
2025-02-24
09 min
Eight by Kate
Navigate the Digital Landscape: 8 Tips for Business Marketing Success
Before you launch your small business marketing, learn these 8 essential truths to avoid common pitfalls. From understanding your audience to the power of storytelling, this podcast covers the crucial steps to marketing success. Don't treat all channels the same, know your customer, and remember to have fun! Get ready to build your marketing empire. Schedule a FREE strategy session today!
2025-02-22
05 min
Eight by Kate
Podcasting for Entrepreneurs: 8 Must-Know Tips Before You Hit Record
In this episode, we delve into the world of podcasting through the lens of entrepreneurship. Thinking about launching your own podcast to boost your business? Before you hit record, tune in as Kate outlines eight crucial things every business owner should know. Whether you're a seasoned entrepreneur or just dipping your toes into the podcasting waters, this episode will equip you with the knowledge and insights before you start your podcast. Join us as we unlock the secrets to creating a podcast that not only resonates with your audience but also drives real results for your business.
2024-04-29
09 min
Eight by Kate
Mastering Lead Generation: 8 Strategies to Propel Your Business Forward
In this episode of Eight by Kate, we're going to dive into the world of lead generation and explore 8 actionable strategies that can elevate your business to new heights. Whether you're a seasoned entrepreneur or just starting out, these proven techniques will help you attract, engage, and convert leads effectively.Schedule your free STRATEGY call today: https://homconsulting.com/free-30-minute-consult
2024-04-22
14 min
Eight by Kate
8 Things Your Business Should Consider When Hiring a Web Designer
In today's digital landscape, your business's online presence is paramount, and hiring the right web designer can make all the difference. In this episode, we dive into the crucial aspects every business should consider when looking to hire a web designer. From aesthetics to functionality, we uncover the eight key considerations that will ensure you find the perfect fit for your company's needs.We explore the importance of design, user experience, and the significance of a strong portfolio. We'll discuss the role of clear communication in conveying your brand's message effectively and how to ensure your designer...
2024-03-28
12 min
Eight by Kate
Beyond the Spotlight: Valerie Bittner's Insights into Modeling, Acting, and Voice Over
I’m continuing my conversations with brilliant women for Women’s History Month. I’m talking with Valerie Bittner, model, actor and voice artist. Valerie talks the beginning of her career and how things have changed through her 31 years in the industry. Valerie Bittner is an independent model, actor and voice artist who states no job is too big, too small or too bizarre! On any given day, Valerie Bittner can be raving about the latest techniques to combat underarm sweat, sitting on the hood of a Mercedes being ran through a car wash or stabbed in the che...
2024-03-25
32 min
Eight by Kate
Empowering Voices: International Women's Day with Kate Shaughnessy and Samantha Locke
Welcome to a special edition of Eight by Kate, where we celebrate the resilience, achievements, and stories of women. In honor of International Women's Day, we're privileged to have two remarkable guests join us: Kate Shaughnessy, Partner/CEO and Samantha Locke, Director, Account Management of Pine Philly.
2024-03-08
38 min
Eight by Kate
8 Ways You Can Use LinkedIn Groups for Lead Generation
In this episode, Kate delves into the power of lead generation in LinkedIn groups. With eight actionable strategies, you'll uncover how to transform your LinkedIn group participation into potential lead generation. From joining the right groups to crafting engaging discussions and offering valuable solutions, each step is a roadmap to success. Tune in to discover how to position yourself as a trusted resource, nurture relationships, and create and convert lead opportunities into business opportunities.
2024-03-06
07 min
Eight by Kate
8 Strategies to Create a Compelling LinkedIn Profile
In today's episode, we dive into the world of LinkedIn profiles and bios – your gateway to making a lasting impression and a piece of my strategies to use LinkedIn for lead generation. Your LinkedIn profile isn't just a list of past jobs; it's your digital storefront, your virtual handshake with potential clients and collaborators. Crafting a standout profile requires finesse – it's about showcasing your skills, experiences, and personality to make you shine amidst the crowd.As a business owner, your LinkedIn presence is paramount. It's your opportunity to establish credibility and attract valuable connections that can p...
2024-03-03
13 min
Eight by Kate
Leveraging LinkedIn: Eight Strategies for Lead Generation
In this episode, we delve into the world of LinkedIn and uncover eight potent strategies for generating leads and fostering business growth. LinkedIn isn't just a platform for networking; it's a goldmine for lead generation when used strategically. From optimizing your profile to utilizing advanced search filters and leveraging LinkedIn Ads, each strategy is a key piece in the puzzle of successful lead generation on this professional platform.
2024-02-28
08 min
Eight by Kate
Unlocking Leads: Mastering 8 Strategies for Social Media Lead Generation
Welcome to Eight By Kate, where today we uncover the secrets to maximizing your social media presence for ultimate lead generation success! In today's episode, we're diving into eight game-changing strategies that will revolutionize the way you leverage social media to capture leads and grow your business. Define Your Goals: Clearly outline what you want to achieve with your social media efforts, whether it's increasing brand awareness, driving website traffic, or generating leads.Engage, Engage, Engage: Interact with your audience through comments, likes, and shares to build rapport and trust.Share Valuable Content: Offer informative, entertaining, and...
2024-02-26
11 min
Eight by Kate
8 Things I'm Grateful For This Year
I'm sharing 8 things that I am grateful for this year. What's on your gratitude list this year? Do we have some in common?
2023-11-20
08 min
Eight by Kate
8 Things Not To Do in Your Email Marketing
Email marketing is still a powerful tool for your business. Understanding the tools and what NOT to do will make your list powerful and your engagement rise. Here are some things you should consider not doing with your email marketing:Ignoring Data Privacy RegulationsOverlooking Mobile ResponsivenessSending Irrelevant ContentNeglecting PersonalizationIgnoring SegmentationOverusing AutomationNeglecting Testing and AnalyticsIgnoring Opt-Out RequestsRemember that the effectiveness of email marketing depends on staying informed about industry trends, understanding your audience, and adapting your strategies accordingly. Always be aware of any new regulations or changes in best practices that may arise.
2023-11-11
17 min
Eight by Kate
8 Ways To Use AI When Writing Blog Posts
AI can be a powerful tool to assist you in writing a blog post more efficiently and effectively. Here are eight ways you can use AI to enhance your blog writing process:Topic generation and researchOutline creationExpand on the content you've writtenGrammar and spelling checkSEOEnhance your language and vocabularyCheck your facts Personalize content to your audience (speak their language)Do you need help with your blog writing, email marketing or social media? Schedule a...
2023-08-22
09 min
Eight by Kate
8 Strategies to Jumpstart Your Fall 2023 Marketing
Let's discuss the end of summer and the start of fall! One of the best times of year to start thinking about your fall and holiday marketing strategy. Kate gives 8 Tips to jumpstart your fall 2023 marketing.1. Check your website messaging2. Refresh your Social Media Profiles3. Create a stellar content calendar4. Lean into your Email Stats5. Create content that is seasonally focused6. Look for community events to get involved with7. Now is the time to educate your audience8. Offers and promotionsLearn more and book your FREE 30-minute chat...
2023-08-14
14 min
Curious Navel
Ep 137 - Kate Elfatah
Whether working with her digital marketing clients or producing a burlesque show, Kate is a kind and charming truth teller. She ignores her fears but will help you with yours – unless it’s finally the day she puts herself first.
2023-04-06
25 min
Eight by Kate
Tips for Your 2023 Email Marketing
Are you ready to rev up your email marketing game in 2023? Follow our top tips for a successful strategy this year!Kate shares some of her best tips for your email marketing in 2023. From email subject lines to adding value to your emails. Listen to learn and begin to implement these suggestions in your business today!
2023-01-12
21 min
Eight by Kate
Emoji or Not to Emoji. Using Emojis in Your Social Posts
Well, it's not an age-old question, but it's a question.Should you use Emojis in your social media captions? More importantly, why should you care? There is a reason there are emoticons. Emojis convey emotion by depicting facial expressions or emphasizing a specific point with an associated icon. If done right, emojis can give that essential twist to posts, making them fun, engaging, and interactive. People are using emoticons as the preferred method to express their emotions. Kate talks tips when determining how to use Emojis in your social posts.Buzzsprout - Let's ge...
2022-11-02
12 min
Eight by Kate
8 Tips To Get Started with Your Marketing Calendar
It's not a secret! Any marketing team uses it. The Marketing or Content Calendar. Success starts with a plan. When marketing your business, a calendar is the easiest and most effective way to do this. 📅Kate shares 8 Tips to Get Started Creating a Marketing Calendar We talk to a lot to businesses about setting goals with their marketing plan and developing those goals into actionable items on a marketing calendar. You can't track KPIs without knowing the plan.We've stuck to the tried-and-true calendar that has worked for our clients and us...
2022-10-03
19 min
Eight by Kate
Getting Started With Your Business Content Strategy
Kate talks about what a content strategy for your business should consider and how you can make it work for you. 1. What are you comfortable with?2. How much time do you have?3. What's your voice or tone?4. How can you develop content around your campaigns and marketing strategy?5. How are you disbursing your content?6. What's your goal?7. How are you creating and developing ideas?homconsulting.com
2022-06-02
10 min
Eight by Kate
What You Need to Know When You're Going to DIY Your Marketing
Guess what? I'm not against DIY Marketing. But there are some fundamentals you need to know as a small business owner before you jump into DIY Marketing. I'll discuss two things you'll want to do to get started.DIY Marketing Consulting
2022-05-24
07 min
Eight by Kate
Fundamentals of a Great Promotional Social Media Post
We're chatting about the fundamentals of a great promotional post. If you're using social media to grow your business, you need to know how to leverage it properly when you're posting something promotional in nature. First, Kate discusses what you need to evaluate and review before creating your caption.Kate gives you her 3 fundamentals to the perfect promotional caption.1. Grab their attention2. Benefits and Outcomes3. Call to Actionhttps://homconsulting.com/
2022-04-27
08 min
Eight by Kate
Marketing Content Tip: Celebrate with your Followers
Find something to celebrate and create content around that. People like to know about you. When you celebrate, they want to celebrate with you. 𝐈𝐝𝐞𝐚𝐬: 🏆Birthdays! People and pets. We all love to celebrate a birthday. Let people know it’s someone’s birthday. Don’t forget your pets.🏆Reaching a goal (this can be a business or personal goal you set for yourself or your team). This could a goal you set and how you were able to achieve it. How it made you feel.🏆A proud moment with your family or team (anniversaries, graduati...
2022-04-24
10 min
Mystic Meals with Chef Nikki Meow
Dining at the House of Minerva with Kate Elfatah!
Oh, hey! Welcome back to another fun and tasty episode of The Mystic Meals Podcast! At the table with me this week is the one and only entrepreneurial diva herself... Kate Elfatah! We dive right into discussing her multiple companies such as HOM Consulting, a woman-owned and operated full-service Digital Marketing Agency focusing on small businesses... Her passion project, Looking Glass Revue with a troupe of beautifully talented meows that presents professional Burlesque experiences, with a cast of dedicated, trained dance and theatre performers... and her own podcast called 8 by Kate where she further discusses the ins and outs...
2021-10-20
49 min
Eight by Kate
Low or No Cost Marketing Strategies
Kate discusses Low Cost or No Cost Marketing Initiatives and Strategies you can implement in your business. Email MarketingSEOSocial MediaGuerilla MarketingCreate Amazing ContentGoogle My Business ListingPartnershipsGenerate Referrals with Current or Happy Clientshttps://homconsulting.com/
2021-10-18
14 min
Eight by Kate
8 Social Media Content Ideas
If you have been struggling with finding new content ideas for your business's social media I give 8 super easy and fun strategies you can do. Share Behind the ScenesDemonstrationSimplify something complicatedTestimonialsTrendjackingMotivate and InspireShare the LoveCurate from content you already createdHoMConsulting.com
2021-10-11
17 min
Eight by Kate
Don't Put All Your Marketing Eggs in One Basket
With Facebook and Instagram's recent loss of service for 7 hours it's the perfect time to start thinking about diversifying your marketing strategy. homconsulting.com
2021-10-05
06 min
Eight by Kate
8 Tips For Perfect Social Media Captions
Do your social media captions suck? No seriously. Kate discusses 8 tips when creating perfect social media captions. If you're looking to breathe new life into your captions take a listen.IntentionCall To ActionBe Your AudienceEncourage ConversationValueStory TellingMore ContextBe YOUhomconsulting.com
2021-09-28
11 min
Eight by Kate
8 Tips for your Holiday Marketing
Kate talks about holiday marketing. It's never too early to start your strategy and planning for all of your small business holiday marketing initiatives. Kate will go through 8 strategies and concepts you can leverage when planning:Give BackGift WrappingGift CardsCo-Marketing conceptsClasses and TutorialsLeverage Google Business ListingContests and GiveawaysAdsJoin the FREE Facebook Group for even more... Small Business Marketing CollectiveHoM ConsultingEight By Kate
2021-09-20
17 min
Eight by Kate
Enter The Entrepreneur with Author and CEO, James Phinizy
Kate chats with James Phinizy, the founding visionary and CEO of PureHeart Unlimited Media Publishing. He is a seasoned actor, artist, and Bronx native who started his creative journey as an early childhood educator, teaching preschool on Park Ave, where his zany comedic spirit and sassy edge will forever have him revered as “Mr. Phinizy”. After teaching and mentoring countless children and parents all over New York for over 20 years, Mr. Phinizy is finally bringing his words, his songs, and his inclusive NYC brand to life, to a willing audience of kids of all ages.WebsiteInst...
2021-09-13
28 min
Eight by Kate
8 Rules for Branding with Steve Dimeo, Creative Director at Pine
8 Rules for Branding with Steve Dimeo, Creative Director at Pine.See yourself through your customers’ eyesUnderstand the difference between a brand and a campaign.Understand that what you do or sell is not who you are as a brand.Think long-term.Think holistically.Think about your personality. Be different.Hire experts.Steve DiMeo is a Creative Director and copywriter with a 35+ year history of award-winning, results-driven work in the advertising industry. Throughout his career, he has developed a strong conceptual development and strategic creative approach for digital, integrated marketing campaigns, advertising, broadcast, branding, content strategy and...
2021-06-14
34 min
Eight by Kate
Enter the Entrepreneur: Holly Daniels Christensen, CEO and Founder of Dune Jewelry Co.
Kate and Bella chat with entrepreneur, Holly Daniels Christensen, CEO and Founder of Dune Jewelry Co.Can you go from crafting at your kitchen table to a multi-million-dollar business? As CEO, Holly Daniels Christensen has proved – yes! Using grit and the actual sand beneath her toes, that’s exactly what this entrepreneur has done.The founder of Dune Jewelry left home at 15 years old, and never looked back. She held a variety of jobs with stints as a zookeeper, pharmacy technician, promotional model, bartender, cellphone, car and cruise salesperson. She also spent 14 successful years as a top...
2021-06-09
31 min
Eight by Kate
Enter the Expert with Ronee Welch of Sleeptastic Solutions: 8 Tips for Better Sleep
Kate and Bella chat with Sleep Expert Ronee Welch of Sleeptastic Solutions.Ronee Shares 8 Tips on Better SleepRonee Welch is the owner of Sleeptastic Solutions. Besides holding a dual BS in marketing and management, she is a certified pediatric and adult sleep consultant, health & lifestyle practitioner, pre/postnatal nutrition coach, lactation counselor, infant massage educator, parenting coach, postpartum doula, and business mentor.Ronee is currently studying to become an international board-certified lactation consultant (IBCLC). She recently co-authored a new book called "Success Reimagined". She is a board member and Eastern Regional Director...
2021-05-25
44 min
Eight by Kate
8 Tips for Creating Your TikTok Video Content
Bella schools us on tips on creating TikTok video content. If you're new to TikTok or have been thinking about jumping into this growing platform, Bella shares some great tips and suggestions on getting things started.HoMConsulting.com
2021-05-17
18 min
Eight by Kate
Enter the Entrepreneur with Nicole Harvey, co-founder of Mason-re
Kate and Bella chat with Nicole Harvey, co-founder of Mason-re. Mason-re believes that true sustainability comes from using less items for more things. This is why they have focused on the mason jar - one of the most versatile and reusable products.Nicole shares valuable information about the start of this amazing company and being an entrepreneur. Nicole was born and raised in Denver, CO. She has an undergraduate degree in Communications and Art Studio from Tulane University in New Orleans, LA. Her brother, Eric, an engineer, came to her during her senior year at...
2021-05-10
19 min
Eight by Kate
Enter the Expert with Theresa Dunn: 8 Touch Points Needed for your Buyer's Journey
8 touch points needed for your buyer's journey to help increase your chances in a potential customer to convert. Theresa discusses 8 areas and the strategies and tactics under each area.UnawareAwareEducate / InformInterestConsiderRemarket/Retarget (this is a step many forget when looking to convert in a full-funnel approach, not just for raising awareness at top of funnel)IntentEvaluateTheresa Dunn is a modern marketer with 12+ years of building brand-to-demand experiences for SMB to Fortune 500 brands in Healthcare, Personal Care, CPG, Travel, Energy, Hardlines/DIY and Real Estate markets. Focus areas include strategic planning, digital/growth marketing, account-based marketing, digital...
2021-04-26
26 min
Eight by Kate
Enter The Entrepreneur with Luke Hyde of The Small Business Digital Road Map
Kate and Bella speak to the impressive 20-year-old Entrepreneur, Luke Hyde.Luke Hyde Founder of Drive Digital Advertising and The Small Business Digital Road Map, helps small businesses grow exponentially by teaching them top online marketing strategies without requiring a lot of money, time, or experience. He has been featured in Medium, Yahoo Finance, IT Business Net, Digital Journal, and Daily Herald. The program is an all-in-one video program in digital marketing for small businesses and includes access to an exclusive Facebook group. Click here to learn more: https://lukehyde.com/.https://lukehyde.com/
2021-04-12
23 min
Eight by Kate
Need to Know April 2021
Our monthly Need to Know episode. Kate and Bella discuss:Instagram LIVE RoomsInstagram Remix Feature in ReelsTool of the Month: TapInfluence.comFacebook Launches Favorites: Link to articleEmail StatEmail Subscribe List Building TipLinkedIn Clubhouse RivalWhen's Clubhouse Coming to Androidhomconsulting.com
2021-04-05
16 min
Eight by Kate
8 Ways To Repurpose Your Content
You work so hard on developing your content. There are so many ways you can take that content and reuse it. Kate and Bella give you 8 ways you can repurpose your content. Reshare in an email blastTake pieces and share in nuggets on your social media over timeCreate a video talking about the contentCreate an infographic of an Ebook you can give away as a freebieTurn your content into a webinarGo live to discuss the topic or maybe a Q&ADo some throwback posts with your old evergreen contentTurn your content into a podcastBook a...
2021-03-22
16 min
Eight by Kate
Enter The Expert with Business Coach, Jeff Newkirk of Understandable Solutions
Kate and Bella talk with Business Coach, Jeff Newkirk of Understandable Solutions. 8 Ways to Securing a Sustainable BusinessMaintain the visionKnow your numbersHave a planRetention, retention, retentionSystems win every timeTriple LServe not servedA smokin’ pipeWebsiteFacebookInstagramLinkedInEventsTake Jeff's FREE Assessment. How well do you know your business? Are there any areas of your business that you need to work on? "Understandable Solutions" will provide you with easy-to-understand solutions that will help you move your business forward! CLICK HERE
2021-03-16
29 min
Eight by Kate
8 Tips On Creating a Content Marketing Calendar
Kate and Bella review 8 Tips in Creating a Small Business Content Marketing Calendar.Define it's purposeDetermine the tool you will useWhat should be on your calendarUnderstand how much content is neededWhat do you have already vs. what do you need to createKeep it simpleRefine your ideasMonitor and Measurewww.homconsulting.comFacebookInstagram
2021-03-08
12 min
Eight by Kate
Need to Know March 2021
Kate and Bella discuss the Need to Know for March 2021Asking for TestimonialsLinkedIn developing a new Freelance MarketplaceTwitter’s Clubhouse Competition - SpacesTikTok for BusinessFacebook Paid Events and How It Can Help with Paid AdvertisingFacebook BARS AppSpotify Anchor Tool55+ Audience Stats on DigitalFind UsWebsiteKate InstagramBella InstagramFacebook
2021-03-02
15 min
Eight by Kate
Enter The Entrepreneur with Annabella Estrada of Wind Up Dance Tour
Kate is flipping things around this episode where is interviews Annabella Estrada her cohost who is the owner of the very successful Wind Up Dance Tour.Wind Up Dance Tour is an exclusive dance convention that provides comprehensive class initiatives in a variety of dance disciplines. Our goal; to push the dancer out of their comfort zone with unique and challenging classes taught by top choreographers in the industry. “We provide the tools; you hold the key to elevating your skills to the next level.”Annabella Estrada - Producer and Event CoordinatorAnn...
2021-02-22
28 min
Ignite Your Leadership
#4: Tina Marie Talks With Kate Elfatah of HoM Consulting on Marketing Your Virtual Event
Tina Marie Talks With Kate Elfatah of HoM Consulting on Marketing Your Virtual Event.Kate Elfatah is the founder of HoM Consulting, a successful digital marketing company. Kate has 10+ years of B2B and B2C digital and traditional marketing experience. She has assisted businesses around the world to navigate the ever-changing social media landscape. Using her extensive knowledge of technology along with her flair for getting creative, she continues to share her expertise with businesses needing new strategies. Kate has the ability to speak easily and confidently with her clients and has allowed her to create...
2021-02-16
43 min
Eight by Kate
8 Things To Know When Creating Your Hashtag Strategy
Kate and Bella talk all things Hashtags and what you need to know when planning out your Hashtag Strategy. 8 Things To Know When Creating Your Hashtag Strategy.Know the RulesWhat Are The Different Hashtags ResearchCompetitorsRelated HashtagsGet FeaturedBanned HashtagsHashtag Placementwww.homconsulting.comBella@homconsulting.comkate@homconsulting.com
2021-02-15
25 min
Eight by Kate
8 Tips To Increase Sales In Your Business with Master Coach Tina Marie St.Cyr
Kate and Bella chat with Master Coach, Tina Marie St.Cyr where she shares her 8 tips to increase sales in your business.Tina Marie St. Cyr is a dynamic force when it comes to personal development, leadership, and communications. She is a board-certified executive coach and a licensed corporate trainer specializing in human communications & human relations. With over 12,000 hours of application, study and design of programs, her methods for helping people create immediate and lasting results are extraordinary. Her specialty is in bringing new, transformative perspectives to a situation, allowing the human ability to solve problems flow...
2021-02-09
43 min
Eight by Kate
Episode 13 - Need to Know February 2021
Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for February 2021.In this episode we cover:ClubhouseCurated vs. Canned ContentTestimonial VideosInstagram Vanish ModeFacebook "Topic Exclusion" ToolsGoogle Duplicate ContentEmbeded vs. Uploaded Video Content for Google RankingTool - ZOOMSHIFT.COM
2021-02-02
30 min
Eight by Kate
Enter The Entrepreneur with Kathy Purcell of ClearProtex
Kate and Bella talk with entrepreneur Kathy Purcell of ClearProtex. Starting a business during a pandemic for a pandemic!Katherine M. Purcell, MT-BC, Director of Therapeutic Arts Group, (TAG) is aBoard Certified Music Therapist and Pennsylvania State Certified Music Teacher. Shegraduated, Cum Laude, from Shenandoah Conservatory in 1989 with degrees in bothMusic Therapy and Music Education with a minor in Psychology. For four years, sheworked as a secondary school music teacher at a private school in Allentown,Pennsylvania, instructing severely emotionally disturbed children from around the...
2021-01-28
24 min
Eight by Kate
8 Tips To Creating Your Social Media Caption
Kate and Bella talk about tips on creating your social media captions.Know your audienceUse your voiceTell your story - microbloggingInclude a call to actionInclude hashtagsAsk questionsUse emojisTag peoplewww.eightbykate.comwww.homconsulting.com
2021-01-18
14 min
Eight by Kate
Episode 10 - Enter the Expert - 8 Steps In The Sales Process with Hugh Liddle
Kate and Bella chat with The Sales Wizard, Hugh Liddle of Red Cap Sales Coaching where he gives us 8 Steps in the Sales Process.Hugh discusses:MindsetBuilding ReportVerbal AgreementQuestionsValue StatementsAsk for the SaleAnswer ObjectionsFollow UpWOW! Hugh is offering a special discount of $50 off his Elite Sales Academy Training for our listeners. You can go HERE and use promo code: 8bykate Follow Hugh:WebsiteFacebookInstagramLinkedin
2021-01-12
52 min
Eight by Kate
Episode 9 - Need to Know January 2021
Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for January 2021.In this episode we cover:IG Policy UpdatesApple and Facebook BattleIG ReelzFollowers, do numbers matter?Products leveraging ethical sustainability plansSocial Media ScamsFacebook OculusNew Years Resolutions to Quit Social Media
2021-01-04
28 min
Eight by Kate
Episode 8 - 8 Marketing Refresh Ideas for The New Year
Kate and Bella discuss 8 marketing refresh ideas that you can implement in the new year for your small business. Website updatesReview website statsUpdate your social media platformsAnalyze your contentUpdate your Email Marketing effortsUpdate Marketing materials to match your other updatesStrategizeOrganize
2020-12-28
24 min
Eight by Kate
Episode 7 - Enter The Entrepreneur with Dr. Darin Mazepa
Dr. Darin Mazepa of Vitality Natural Healthcare Center discusses 8 Resolutions You Will Want to Consider This New Years'.A lifelong resident of the Lehigh Valley, PA Dr. Darin is passionate about four things, being the best father he can be to his son, Kai; his love for the Hawaiian Islands, attending concerts; and transforming the lives of suffering people through Reorganizational Healing. In 1996 he set out to create a new paradigm in healing for the Lehigh Valley. His practice, Vitality Natural Healthcare Center was born.Over the last 25 years, Dr. Darin has helped thousands of...
2020-12-22
27 min
Eight by Kate
Episode 6 - 8 Last Minute Holiday Marketing Ideas for Small Business
Kate and Bella give you 8 Last-Minute Small Business Holiday Marketing Tips.1. Offer a nice last-minute discount. Use holiday-specific promo codes too.2. Connect to customers and clients via social media messaging with warm wishes to those you may have worked with or know. Maybe share something that has changed even they may not know about, but be sincere, don’t be salesy. 3. Look to do fun holiday-inspired social media engagement content. 4. Promote Gift Cards or sending your products or service to others.5. Bundle products and services in gift sets or pack...
2020-12-15
16 min
Eight by Kate
Episode 5 - Enter the Expert with Gotham Chandna of Cloud 21 PR
This week Kate and Bella talk to Gotham Chandna of Cloud 21 PR where he will share 8 Growth Hacking Tips for Independent Film Makers.Gotham Chandna is a Marketing & PR Savant. With over a decade of marketing and PR experience under his belt, Gotham is recognized as one of the top 100 Twitter users in PR. Passionate about indie and global cinema, he serves on the jury of Petit Cannes Film Festival and hosts workshops, roundtable sessions, panels and special events during the Sundance and Cannes film festivals. He is also the co-founder of The French Riviera F...
2020-12-08
44 min
Eight by Kate
Episode 4 - Need To Know December 2020
Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for December 2020.In this episode we cover:Facebook Messenger UpdateInstagram App UpdateParlerText Message MarketingFacebook InboxTool - Subjectline.comTool - Lastpass.comHow To Support Small Business This Holiday
2020-12-01
26 min
Eight by Kate
Episode 3 -Enter The Entrepreneur with Hilerie Whitehouse of Haven Salon and Spa
Kate and Bella talk with small business salon owner Hilerie Whitehouse of Haven Salon and Spa. We talk about running a salon during a pandemic and other small business fun. Hilerie has been a licensed Hairstylist for 29 years in the beauty industry. She opened and operated her first salon in Cape May, NJ. Haven Salon & Spa is my second entrepreneurial endeavor. Taking the stress out of people's daily routines and making them feel beautiful, relaxed and special, makes her feel accomplished. Her experience spans from working fashion week in NYC, styling for fashion...
2020-11-24
41 min
Eight by Kate
Episode 2 - Need To Know November 2020
Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for November 2020. In this episode we cover:Hashtags and KeywordsNational Gratitude MonthMailchimp Changes to their Policy of UseQuicc.ioVirtual EventsTik Tok for your businessRecordscreen.ioUsing micro influencers in your business marketing strategy
2020-11-16
41 min
Eight by Kate
Episode 1 - 8 Reasons You Will Want to Listen to 8 By Kate Podcast
Join Kate Elfatah weekly for her brand new podcast 8 By Kate where she'll discuss all things small business marketing. Our first episode is giving you 8 reasons you will want to listen to the podcast.
2020-11-11
08 min