Shows
Great EventsWhat AI Can’t Replace: Real Human Connection at EventsThink about the energy at a concert, the excitement of a live sports match, or the buzz at a festival. There’s something magnetic about in-person events that no other marketing channel can replicate.At Cvent CONNECT 2025, Matt Heinz sits down with Alyssa Peltier and Kate Hammitt from Cvent to talk about the power of Event-Led Growth (ELG). Events are powerful catalysts that create lasting engagement that extends well beyond the experience itself. They discuss how to design events with clear outcomes, how to capture valuable attendee insights, and how to use those learnings to...
2025-11-1218 min
Sales Pipeline RadioHarness Event Energy: Driving Growth Through Live Connections
In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Kate Hammitt, VP of Marketing at Cvent, and Alyssa Peltier, Director, Market Strategy & Insights at Cvent Consulting.
Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of...
2025-11-0618 min
Checked In with SplashHow to Design a Winning ELG Playbook with Matt Heinz & Kate HammittEvents aren't random acts of marketing, and they shouldn't be treated that way.In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in. Throughout the session, they discuss how companies are leveraging events to accelerate their pipeline and drive real revenue.Tune in to learn:How to b...
2025-07-3038 minSales Pipeline RadioEvent-led Growth Best Practices (Hint – It's Not Just About the Event!)
In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Kate Hammitt, CMO at Splash.
Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss o...
2025-06-1013 min
Revenue MakersTurning Every Event Into A Growth EngineEvents have always been a powerful way to connect, but in the world of B2B marketing, they often don’t get the recognition they deserve as a proper growth channel. Today, event-led growth is making a strong comeback, particularly as people yearn for genuine human connection in a tech-heavy, AI-driven world. When done right, events become much more than a one-time experience. They are strategic moments that drive revenue, build relationships, and fuel pipeline growth.In this episode, Kate Hammitt, VP of Marketing at Cvent and an event marketing veteran, shares insights from her extensive experience ru...
2025-06-0423 minChecked In with SplashHow to Plan Your 2025 Event StrategyIn this episode of Checked In, Splash's Chief Marketing Officer Kate Hammitt sits down with Senior Director of Events at 6sense Bethany Murphy and Senior Manager of Event Tech & Operations at Cvent Allyson Keenan.Together, they explore the best ways for creating revenue-driving event strategies in 2025. Tune in to learn how to set realistic, measurable event goals, make data-driven decisions, and stay on top of upcoming trends in the new year.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want t...
2024-12-0652 minGreat EventsCvent x Splash: Raising the Bar for Event-Led GrowthThe future of event marketing just took a giant leap forward.With Cvent’s acquisition of Splash, the possibilities for event-led growth and data-driven impact are more exciting than ever. Join hosts Rachel Andrews and Alyssa Peltier as they welcome Splash CMO Kate Hammitt, a former “Cventer” herself, for a full-circle conversation about the new acquisition.Kate shares her insights on how Cvent and Splash can simplify event operations, amplify brand impact, and put real ROI behind every event. From strategy to seamless execution, this episode breaks down what this s...
2024-11-0626 min
Checked In with SplashEvent-Led Growth Strategies with Jonathan Gandolf and Kate HammittIn this episode, Splash's Chief Marketing Officer, Kate Hammitt, joins Jonathan Gandolf, Founder and CEO of The Juice, on his podcast The Content Cocktail Hour. Tune in to hear them discuss how to:Use event-led growth as a repeatable and scalable go-to-market strategyCreate an event strategy that aligns with every stage of the buyer's journeyEffectively use virtual and in-person events to build relationships and trustSet success metrics and measure ROI across different event typesEngage buyers and customers year-round to drive business growth...and more.___________________________________________________________________If you enjoyed today's episode, let us know. S...
2024-08-0824 min
Checked In with SplashLeveraging Events to Drive Business Growth with Joe Matar and Kate HammittIn this Zero to Twenty episode replay, Splash's Chief Marketing Officer, Kate Hammitt, sits down with host Joe Matar to discuss event-led growth as a go-to-market strategy.Tune in to hear them share: What event-led growth is and why it worksThe evolving B2B buying journey and the critical role events playStrategies for using events to drive growth across every stage of your sales funnelPractical advice for aligning your revenue team around events How to maximize the value of your events and fuel your larger content strategyTips for measuring event success using leading and lagging indicators...
2024-08-0340 min
The Content Cocktail HourEvent-Led Growth Strategies with Kate Hammitt, Splash“A common mistake is getting excited about an event and then questioning its success. This leaves marketers relying on vague anecdotes rather than solid data,” says Kate Hammitt, CMO of SplashIn this episode of The Content Cocktail Hour, we’re joined by the CMO of Splash, Kate Hammitt, to share her career journey from being a paralegal at the US Golf Association to becoming a key player in the event marketing industry. We discuss event-led growth, event strategy and execution, and broader CMO strategies and trends. Kate also shares a fresh perspective on the ev...
2024-07-3024 minChecked In with SplashAdvice from VPs: How to Approach Event-Led GrowthIn this episode, Splash's Director of Experiential Marketing Camille White-Stern and CMO Kate Hammitt record live from Forrester's B2B Summit. They're joined by VP of ABX at 6sense EJ Oelling and VP of Corporate Marketing at Highspot Lucas Welch to discuss how marketers can use event-led growth strategies to better their marketing and grow their business. In their panel discussion, they share:How to create alignment and set event expectations between sales and marketingThe leading and lagging indicators they use to measure event successTactics for using intent data and engaging with buying committeesStrategies for...
2024-05-2249 min
Attributed - A podcast by DreamdataKate Hammitt: Event-Led Growth - where is the ROI?Seems like we started to attend so many events these days!But do they bring ROI?Kate Hammitt, CMO at Splash, will uncover the magic of in-person events in driving business growth.Kate's expertise is your golden ticket to success! She'll walk us through the art of Event-Led Growth, revealing the game-changing strategies that can accelerate your sales pipeline, elevate your brand, and bolster your bottom line.Here's what you can expect:✅ Proven tactics for seamlessly integrating in-person events into your marketing strategy....
2024-04-0828 minChecked In with Splash3 Powerful Event Types for Driving Revenue - Kate Hammitt's Nearbound SessionIn this illuminating episode of 'Check In with Splash', Kate Hammitt and Emily Wilks discuss the transformative power of event-led growth in marketing. Hammitt, Splash's CMO, defines 'event-led growth' as a strategic approach using events as the primary channel for customer acquisition and retention. She elaborates on how events can drive significant value and growth for businesses by fostering authentic connections and deep trust.Wilks, from Gainsight, shares her expertise in deploying hyperlocal, tailored events. She emphasizes the importance of creating memorable experiences and leveraging events for pipeline acceleration, customer engagement, and increased ROI. The discussion covers...
2023-11-1628 min
Return on WellnessEpisode 3 Performance Outside of Work Impacts Work Performance w Kate HammittWe sat down with the Chief Marketing Officer from Splash and discuss how important perusing personal goals outside of work is and how that impacts your performance at work in all the right ways. She even gives some handy tips on how to talk to your boss about it.
2023-10-161h 03Checked In with SplashAI in Event Marketing with Kate Hammitt (Part Two)In this episode, we chat with CMO of Splash, Kate Hammitt to dive into the second part of our conversation around AI in marketing, specifically event marketing. There are incredible opportunities on the horizon as it pertains to AI tools and their impact on an organization’s ability to tap into an event-led growth business model, something that will become increasingly important as events play an outsized role in creating and capturing demand, generating pipeline, and closing more revenue. Tell us what you thought about the episode
2023-07-2021 minChecked In with SplashAI in Event Marketing with Kate Hammitt (Part One)In this episode, Camille and Splash's CMO, Kate Hammitt, explore what the proliferation of AI means for marketers, and dig into some current uses and practices B2B event marketers can deploy to leverage what’s available and possible today in their event marketing strategy. This is part one of a two-part conversation because, honestly, there are many ways to apply AI technology to marketing today, and even more will be possible with time. Part two of this conversation will include a preview of future AI support for event marketers, to help you prepare for what’s next...
2023-07-0627 minChecked In with Splash[Special Episode with Refine Labs] Driving Change in a Highly Competitive Market feat. Kate HammittRefine Labs sat down with our very own Kate Hammitt, CMO of Splash, to chat all things Event Marketing on their podcast Stacking Growth. She covers how the field has grown and evolved over the past couple of years, tracing the history of expectations from in-person trade shows and flagship events into virtual and hybrid events, and the impact they have on marketing strategy. She also discusses how companies like Splash are streamlining the process for companies, what the focus of goals and data should realistically be, and more!Tell us what you thought about the episode
2023-04-2056 min
Stacking Growth | The B2B Marketing PodcastS3 E06 - Driving Change in a Highly Competitive Market | Kate Hammitt - CMO @ SplashCassidy and Carl sat down with Kate Hammitt, CMO of Splash, to chat all things Event Marketing. She covers how the field has grown and evolved over the past couple of years, tracing the history of expectations from in-person trade shows and flagship events into virtual and hybrid events, and the impact they have on marketing strategy. She also discusses how companies like Splash are streamlining the process for companies, what the focus of goals and data should realistically be, and more!
2023-04-1355 min
B2B Revenue LeadersImplementing an Everyday Event Marketing Strategy | Kate Hammitt (Splash)Kate Hammitt, CMO at Splash, joins Dustin on this week's episode to discuss event marketing and how you can make it more of an everyday strategy. In this episode, you'll learn how you can spin off smaller events from your larger ones and the impact of doing so, how to get the most out of your content creation moments, and more.
You can connect with Kate over on LinkedIn to chat and learn more about event marketing strategies. You can also visit Splash's website to learn more about their comprehensive event marketing platform.
2023-03-1418 minChecked In with SplashHere’s how 600 event pros are feeling about events in 2023 (featuring CMO Kate Hammitt)Every year we survey hundreds of event professionals around the world and ask them to weigh in on a lot of topics - all about event marketing. Their collective answers shed a helpful spotlight on the key trends in event marketing, giving our community some valuable insights. And as if that's not already the ingredients for an amazing episode, our very own CMO of Splash, Kate Hammitt, is joining us to dive into the results of the report. Get the 2023 Outlook of Events Report: https://splashthat.com/blog/2023-events-outlook-report-the-dawn-of-the-everyday-event?&utm_source=podcast...
2023-03-0333 minChecked In with SplashSupercharging Sales & Marketing AlignmentOver a thousand event marketers who registered for our recent event shared that one of their top 3 challenges keeping them up at night is achieving better alignment between marketing and sales. So if YOU’RE feeling this struggle too, you are NOT alone. And we’ve got you! Today’s episode lasers in on how Steph Pennell, Marissa Maguire, and our very own CMO, Kate Hammitt, approach partnering successfully with Sales to find those pockets of efficiency and drive more ROI from their events.In this conversation, I ask them about:How they’ve scaled th...
2023-01-2735 min
Global Tech Leaders' PodcastWomen in Tech Series: Kate Hammitt Chief Marketing Officer at Splashthat.com shares the details on “The Culture Book”.Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Kate Hammitt Chief Marketing Officer at Splashthat.com. She is a consultative, data-driven senior executive recognised for driving growth in B2B and B2B2C organisations across industries. She is passionate about finding and optimising revenue opportunities in start-ups and established business environments.
We kick off by asking Kate to share her career journey and what has led her to where she is today.
The University of Virginia.
An American swimmer.
Athletics and academics.
Golf and events.
...
2022-10-1342 min