Shows
Business-First CreativesHow to Use AI in Your Business and Create Tools for Your OffersWhat if you could create custom AI tools that save you hours, elevate your client experience, and make your business run smoother? (Spoiler: you can.) In today's episode, I’m joined by my real-life bestie and AI-building genius, Kate Hejde, where we’re pulling back the curtain on how we’re both using AI to level up our businesses.We’re diving into how Kate is creating custom GPTs for herself and her clients, along with the first thing you need to know before building your own AI-powered tool. You'll also hear how to use AI far beyond j...2025-05-0832 min
The Dream Biz® Podcast | Anti-Hustle Growth Strategies for Creative Entrepreneurs166 | How to Use AI in Your Small Business: Tips for Creative Entrepreneurs with Kate Hejde💡 Using AI in Your Small Business with Kate HejdeFeeling overwhelmed by content creation, client work, and marketing? In this episode, I chat with brand strategist and AI advocate Kate Hejde of Dear Kate Brand Strategy about how creative entrepreneurs can use AI to think bigger, work smarter, and free up their time.We go beyond Instagram captions and explore how to use tools like ChatGPT, Claude, Perplexity, and more to organize your ideas, build launch plans, and expand your impact—without losing your voice. Whether you're just getting started or want to deepen your AI sk...2025-04-3026 min
How You Pictured ItHow to make ai sound like youIn today’s episode, I’m sharing how you can use AI tools like ChatGPT or Claude to actually amplify your voice, not replace it. Whether you're a coach, creative, or personal brand, these simple strategies will help you collaborate with AI in a way that sounds like you and connects with your dream clients.We’ll cover:Why AI content often sounds so generic (and how to fix it)How to feed AI your real voice and contextEasy prompts that help AI collaborate with you—not take overHow to use AI for brainstorming, decision-making, and content...2025-04-0411 minHow You Pictured ItThe 5 Questions Your Homepage Must Answer to Convert Clicks to ClientsFive Essential Questions Your Homepage Must AnswerYour homepage is more than just a welcome mat; it's a snapshot of your entire business. In this video, we cover five critical questions every homepage needs to answer to convert visitors into ideal clients and rank well on Google. First, make sure your homepage clearly states what you do, followed by defining your audience. Next, distinguish what makes you different and guide visitors on what to do next. Lastly, build trust by showcasing testimonials and social proof. Bonus tips include leveraging SEO strategies and starting with your services or...2025-03-2405 minHow You Pictured It7 Ways AI Can Help You DIY Your WebsiteEver feel like building a website is an impossible task? You’re not alone! But what if you had a virtual assistant helping you every step of the way? That’s exactly what AI can do! In today’s episode, I’m breaking down 7 powerful ways AI can make your DIY website journey faster, easier, and stress-free.We’re covering: ✅ How AI can help with SEO & competitor research so you stand out ✅ Using AI to write website copy that connects & converts ✅ AI-powered brand colors, fonts, a...2025-03-1707 minHow You Pictured ItHow to Create Brand Guidelines for Consistent, Easy MarketingStruggling to create content that feels right for your brand? You're not alone! Whether you're DIYing your marketing, using AI, or outsourcing, inconsistent branding could be the reason why your marketing isn’t working as well as it should.In this episode, I’ll break down:✅ Why brand consistency builds trust and increases sales (by 10-20%!)✅ The key elements of brand guidelines that make marketing easier✅ How to stop wasting time on content that doesn’t feel right✅ How to create brand guidelines that help you show up confidently Follow Dear...2025-02-1107 minHow You Pictured ItSTOP Believing These Website Myths! (They’re Holding Your Business Back)If you’ve been putting off building or updating your website because it feels overwhelming, expensive, or just plain frustrating—you’re not alone. But here’s the truth: your website isn’t just an online brochure or a digital business card. It’s a powerful tool that can bring in leads, establish your credibility, and work for you 24/7—if it’s built strategically.In today’s episode, we’re tackling 9 common website myths that keep small business owners from getting real results online. From the belief that "if you build it, they will come" to thinki...2025-02-0409 minHow You Pictured ItHow Blogging Boosts SEO and Marketing for Small Businesses in 2024Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online.We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term inv...2024-11-2107 minHow You Pictured ItBuilding Strong Client Relationships with Enneagram Marketing: Tips for Small Business SuccessIn this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you!Discover how understanding your brand’s Enneagram type—whether you're a Helper (Type 2), Loyalist (Type 6), or Peacemaker (Type 9)—can transform your marketing strategy and help you connect deeply with y...2024-10-1106 minHow You Pictured ItUsing Brand Enneagrams to Market Your Small BusinessIn this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, describing each type's characteristics and how they can connect with your ideal clients. Take the quiz at dearkatebrandstrategy.com/quiz to discover your brand Enneagram type and get personalized marketing strategies.00:00 Introduction to Brand Enneagrams00:32 Understanding the Importance of Being...2024-09-3008 min
Values-First MarketingEffective Brand Copywriting Examples You Need to Know For Long-Term Success [Part 3 of 3]How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failing—and I interviewed 11 brand strategists about what you should be doing to create effective brand copywriting instead.Consider this: you can’t attract $10,000 clients with $100 messaging. Changing your messaging signifies a step into a higher level of engagement and effectiveness. It’s about more than just capturing attention; it’s about changing old beliefs and prompting those “aha” moments that stick with your audience. Authenticity plays a pivotal role here. Genuine content, where your true self shines through, creates a connection t...2024-07-2324 min
Chasing Simple Marketing for EntrepreneursEpisode 211: How to DIY Your Website So It Sells Your Services with Kate Hejde
How to DIY Your Website with Kate Hejde
When I’m looking for a service, the website truly makes or breaks whether or not I’ll take the next step with a company.
However, when we’re busy with the day to day of our business, it can be difficult to find the time to work on our website and keep it up to date. Because we aren’t searching for our own services, our websites can tend to be well .. out of sight, out of mind.
So today, I brought on my friend K...2024-05-0739 minHow You Pictured It7 lessons for DIY Website BuildersThis week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having a strategic roadmap, staying motivated, and the accountability factor in bringing your website dream to life. Moreover, I discuss the undeniable value of DIYing your website, from clarifying your business message to updating your site as your business evolves. Don't forget, I've wrapped up these...2024-05-0610 min
Get Comfy with Numbers | Making Bookkeeping & QuickBooks Easy for Female Entrepreneurs, Bookkeeping for Small Business, Business Finance 101024 Picking Your Website Type: DIY vs Done-for-You with Kate HejdeHey friend! Enough with the back and forth! Are you ready to finally decide between a DIY and a done-for-You Website? I’m so glad you tuned in today to hear my conversation with Kate Hejde of DearKateBrandStrategy.com because she has so many insights to help business owners plan their websites. So with the question of “Which type of website is right for you?” It comes down to time vs. money. With DIY you’re saving money, but spending your time. And, with done-for-you, you spend money and still have...2024-04-3029 minHow You Pictured ItTurning Symptoms into Sales for Your Small BizSo many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website traffic, user behavior, and email marketing effectiveness. We also discuss how our email marketing stats and post-sale feedback can help. Next, we examine common hurdles at various sales funnel stages—from awareness to action—highlighting problems like insufficient traffic, poor traffic qual...2024-04-2211 minHow You Pictured ItUsing AI for Market ResearchThis week we're talking about the power of market research in creating your offers and attracting your dream clients. But we're putting a spin on it! Market research can be a very time consuming and costly endeavor especially for solopreneurs. I'm sharing how you can use AI to help analyze and access research into you target audience. Making it easier for small business owners to get the data they need to create magnetic marketing. Prefer visuals? Find this episode over on youtube. https://youtu.be/1OMuBSd8GgI?si=i0CXqpqZTDCFsDdt00:00 Introduction to a Unique Podcast Episode2024-04-1212 minHow You Pictured ItA quick pep talk: Done is better than perfectSitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go. Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com2024-03-2802 minHow You Pictured ItSimple Smart SEO: Practical Tips for Improving Your Website's Search RankingsGet the Website That Sells Launch List: https://dearkatebrandstrategy.com/listWelcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to make your website copywriting a breeze. You can check these out at dearkatebrandstrategy.com/shop. But let's dive into today's meaty topic: SEO, or search engine optimization. It might sound daunting, but trust me...2024-03-0114 min
Shoot It Straight79: Website Work with Kate HejdeAre you prioritizing your website during the first quarter? In today’s episode, I’m interviewing website designer and coach Kate Hejde. We’re discussing why now is the best time to be making updates to your website, easy ways to tackle a website makeover, and how to set up your site so that you attract more of your ideal client. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and mothe...2024-02-2034 min
Focal Points with Dorie HowellEpisode 87: The Well Designed Website with guest Kate HejdeWith photography websites, is it really about you or your client? In this episode Dorie sits down with family photographer and business coach, Kate Hejde. Listen in as they discuss the value of prioritizing customer needs, ways to strategically streamline website strategy, simplify language, and create a warmer digital ‘welcome.’ Whether it's reframing your ‘about page’, using customer language or adopting smarter SEO strategies, this episode could be the game-changer your photography business needs. Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.2024-01-2438 minHow You Pictured ItPerfecting Your Power Pitch and Networking with Intent with Lisa RaebelToday I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a 'power pitch' for effective introductions at networking events. She offers advice to introverts on building confidence and managing nerves for networking events. Lisa also highlights the importance of follow-ups after networking events. 00:00 Introduction and Overview01:17 Lisa's Approach to Marketing and Her Book02:48 The Importance of Networking for Small Business Owners03:47 How to Get Started...2024-01-1234 minHow You Pictured ItHow to Procrastinate Well with Liz WolfeIn this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured. Liz then shares why we procrastinate, ways to get out of procrastination and how to procrastinate well. 00:00 Introduction and Overview00:28 Meet Liz Wolfe: From Corporate to Entrepreneurship03:30 The Entrepreneurial Journey: Building a Business to Fit Your Life06:33 Unpacking Procrastination: Understanding Resistance09:37 Overcoming Pr...2023-12-2138 minHow You Pictured ItHow to prioritize happiness in your business with Christine MichaelisIn this episode with Christine Michaelis of Creative Startup Academy, we're talking about how to get more happiness in your life and in your small business. She shares her journey towards happiness and wellbeing, a topic she deeply cares about and has written a book on called 'The Happiness Formula'. Christine highlights the importance of having a positive mindset, fostering relationships, and pursuing meaningful goals to achieve happiness. She discusses the importance of personal and business values and maintaining a work-life balance to sustain a successful, fulfilling business. Christine shares her experience with neurolinguistic programming (NLP) and how it al...2023-12-1530 min
Capture The Chaos: Time Management Solutions for Busy Moms & Business Owners80. How to Optimize Your Photography Website for More Clients - Kate Hejde
Is your photography business struggling to attract clients and convert leads? Join us as we dive into the secrets of optimizing your website for success. You may already be pouring time and effort into social media marketing, but seeing little to no return on investment. Your potential clients may be leaving your website without taking any action, instead of being captivated by your work and reaching out to book a session. It's time to make a change and optimize your website for success.
Highlights in this episode:
Maximize your website's potential to attract clients.
2023-12-1236 minHow You Pictured ItBefore you set your goals, do THIS: 2023 Closing DutiesIn this episode of "How You Pictured It," we walk through a comprehensive end-of-year reflection process, designed specifically for creative solopreneurs. As 2023 draws to a close, it's the perfect time to look back on your projects, client interactions, and personal growth to help set the stage for a successful 2024. I discuss the importance of reviewing the past year, understanding customer feedback, analyzing returning clients, and finding the right balance between work and life. We also delve into optimizing your systems, financial review, and the role of education and development in your business growth.In This Episode...2023-12-1108 minHow You Pictured ItSustainable marketing using Pinterest with Laurel Vines In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as an evergreen search engine, unlike those ever-changing social media platforms, for more sustainable marketing.When it comes to Pinterest, it's not your typical social media deal. It's all about keywords and fresh content, and Laurel's got some fantastic tips to up your Pinterest game and boost your visibility.Plus, she'll share insights on how Pinterest is c...2023-11-2926 minHow You Pictured ItDIY your business finances with Erika Millard BookkeepingErika Millard on Empowering Small Business Owners through BookkeepingThis podcast episode features Erika Millard, a bookkeeping coach specializing in supporting female entrepreneurs. She educates listeners about her unique coaching services and her thoughts on small business owners doing their own bookkeeping initially to gain basic knowledge and understand the flow of day-to-day transactions. Erika explains the differences between accounting and bookkeeping, highlighting the importance of maintaining accurate, organized books to make informed business decisions. She talks about various mindset issues around money that can create roadblocks for potential clients. Erika also expresses her opinion about QuickBooks...2023-11-1626 minHow You Pictured ItAligning your business to fit your version of successIn today's milestone episode of the 'How You Pictured It' podcast, I talk about the idea of aligning personal values and priorities with entrepreneurial goals. I talk about the roots of starting the podcast and my experiences over 12 years as a small business owner. This conversation focuses on helping small business owners rediscover the freedom and flexibility they imagined at the start of their journey, often lost through the realities of running a business. I help you define what success looks like, identify your core values, and prioritize actions in alignment with those values. Through real-life examples from my...2023-11-0909 minHow You Pictured ItTime Management and Setting Goals with Brittnie ReneeBrittnie Renee is back for another episode of How You Pictured It!Her business has taken a little pivot and she's launched a brand new planner designed for Photographers to help you manage your time and reach your goals. In this episode we talked:Brittnie's history with time managementHow time management and using a planner is beneficial to creative entrepreneursThe concept of time blocking and what that means for BrittnieHow to set goalsThe value of goals based on your priorities and vision for your lifeBreaking goals down into tasks and how to get them d...2023-11-0224 minHow You Pictured ItThe Magic of Your Story in Marketing with Susan Coelius KeplingerJoin me for the interview with Susan Coelius Keplinger, owner of Force of Nature.Susan shares valuable insights on evaluating marketing efforts, utilizing AI, and harnessing the power of testimonials and influencers. Additionally, she shares her own experiences in building a successful business and the importance of balance within an entrepreneurial journey.In this episode we cover:2 types of audiences: With Intent vs Without IntentThe way we can use story with each audienceThe data points to track and how they help us know how to marketThe importance of your story within your businessUsing your...2023-10-2637 minHow You Pictured ItThe Power of Using Your Voice with Ziza NaturIn this episode of "How You Pictured It," host I interview Ziza Natur, a visibility strategist and public speaking coach. Ziza shares her expertise on how speaking opportunities can help entrepreneurs grow their businesses successfully.We discuss:- Ziza's role as a visibility strategist and public speaking coach for female coaches, consultants, and service providers- The importance of speaking engagements and visibility opportunities for business growth- How public speaking helps build trust and confidence in your brand- Tips for small business owners who feel nervous about speaking or being...2023-10-1822 min