Shows
Beyond The Surface PodcastEpisode 17: From Grief to Love Again – The Story of Two Young Widowed ParentsIn this deeply moving conversation, Belinda sits down with Kate and Scott, two young widowed parents who found unexpected love after unimaginable loss.Kate lost her husband Rick suddenly in 2018 — the very next day, she found out she was pregnant. Scott lost his wife Kristy in 2022 after a five-year battle with cancer. While their experiences of grief were different — one sudden, one prolonged — both were thrust into solo parenting and the painful process of rebuilding lives they never imagined they’d be living.What followed was a journey not just of survival, but of soul-deep growth...2025-05-1850 min
Club Thrive: The PodcastEp 36: Facing Up To Mum Guilt, Flourishing In Motherhood and Thriving At Home And Work In A World Not Made For Modern Mothers With Belinda Jane Batt AKA Flourishing MotherThis week's episode will truly help lift you out of any Mum guilt you are experiencing right now so you no longer feel so trapped in parenting and are able to enjoy being a Mum and your life too. Our guest this week is the incredible Belinda Jane Batt; a mother, accredited coach, certified motherhood studies practitioner, maternal guilt researcher and soon to be author of a book entitled 'Challenge Your Guilt: How to Flourish in Motherhood, Work and Life.'
In this episode you will gain practical tips on how to:
Stop being held back...2024-09-3056 min
Tripping Over the SaintsTRIPPING OVER THE SAINTS :: KATE ESCHBACH WITH GUEST BELINDA TERRO MOONEY – EPISODE 22Join me as we celebrate a lovely book of poetry releasing today by Belinda!
It is a true joy to listen to her speak about her poetry. Her friendship with the Saints is woven into her life in the most beautiful way!
About Belinda:
I love to serve by writing, teaching, training, and speaking at conferences. I’ve had experience as an adjunct professor in human services or social work at three different colleges (Georgia State University, Oglethorpe, and Lone Star College Montgomery). I’ve helped develop an addictions course at Belmont Abbey Coll...2024-04-1938 minTripping Over the SaintsTRIPPING OVER THE SAINTS :: KATE ESCHBACH WITH GUEST BELINDA TERRO MOONEY – EPISODE 18
I had the privilege of speaking to Belinda Terro Mooney this past week!
As soon as we started talking, her calming presence and sincere love for Jesus touched my heart in a profound way. This episode is a little longer than the usual podcast episode, so be sure and carve out a little special time for you to really enjoy her love and teaching of the church.
We talk about St. Gertrude the Great and so many more wonderful saints! In true tripping over the saints’ fashion, listen in as another Saint is try...2023-11-1655 min
The Curious Collective - Veterans & First RespondersNeuro-Energetic Kinesiology - Episode 38 - Belinda LouiseBelinda is an International Neuro-Energetic Kinesiology, Trainer, Practitioner and Yoga teacher. She has crafted her own unique way of working with clients in the realms of energy medicine for over 10 years now, and is passionate about helping others on their healing and transformational journey of self-discovery.
Belinda guides her clients to clear their emotional, mental, physical and energetic blocks; so they can feel more balanced & aligned, attract healthier relationships, gain clarity around their soul purpose and live a more sovereign, empowered life.
You can connect with Belinda on social media through Facebook & Instagram: Living Balance Kines...2022-10-2826 min
Hard Rock CrochetDESIGNER SHOUT OUT - Belinda Piper from Rose + Dot CoBelinda joins me for a chat about Rose + Dot Co and discusses what she does, a few of her favourite things, and why Batman is better than Superman.
You can follow Belinda on all socials @roseanddotco or visit her website www.roseanddotco.com2022-02-0932 min
Right Up My PodcastEp.17 - Why We Need Adventure: The importance of pushing ourselves out of our comfort zones | Belinda KirkWe kick off Series 3 with a shot of adrenaline, looking at why adventure is so important to our wellbeing. And luckily for us, we’re not (only) talking about climbing Everest here, but rather shaking things up, breaking our routines, pushing ourselves out of our comfort zones and expanding what we see as possible for ourselves.We’re joined by explorer and author of the book Adventure Revolution, Belinda Kirk, who has spent the last 20 years researching the powerful impact of bringing a bit more adventure into our lives, what it does to our brains and how it p...2021-10-2158 min
Immerse Yourself in Stories Through Sound With Full AudiobookSearching for Charlotte Audiobook by Belinda MurrellListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 585252
Title: Searching for Charlotte
Author: Belinda Murrell, Kate Forsyth
Narrator: Melle Stewart, Taryn Ryan
Format: Unabridged
Length: 09:31:16
Language: English
Release date: 07-01-21
Publisher: Bookwire
Genres: Biography & Memoir, General
Summary:
In 1841, Australia's first children's book was published, the anonymous writer known only as 'a lady long resident in New South Wales'. The identity of the author was one of the most puzzling literary mysteries until 1981, when she was finally given a name: Charlotte Waring Atkinson.
Today, her great-great-great-great-granddaughters Kate Forsyth and Belinda Murrell are also celebrated authors. They...2021-07-019h 31
The Community Library4.3 Interview with Kate Forsyth and Belinda MurrellThis week I interviewed Australian authors (and sisters!) Kate Forsyth and Belinda Murrell about their latest book, Searching for Charlotte. Searching for Charlotte is a biblio-memoir that chronicles Kate and Belinda’s journey of writing about their ancestor, Charlotte Waring Atkinson, the author of Australia’s first children’s book. We chat about connecting to history, how exciting research can be, and the importance of storytelling. Hope you enjoy!
Our book club pick for February is Grown by Tiffany D. Jackson. This is a YA contemporary novel about fame and power, with a slice of murder mystery on the...2021-02-1439 min
The Good Girl Confessional#27 Kate Forsyth & Belinda Murrell | Searching for Charlotte - Uncovering family Secrets!180 years ago, Australia’s first children’s book was published by an anonymous writer known only as “a lady long resident in NSW.” The identity of the author was one of Australia’s most puzzling literary mysteries until 1981 when was finally given a name – Charlotte Waring Atkinson.I’m so happy to be chatting with Kate Forsyth and Belinda Murrell, sisters who are both celebrated authors in their own right. Kate and Belinda grew up on stories about Charlotte’s life as she was their great-great-great-great grandmother.In Searching for Charlotte, Kate and Belinda started a journey of disco...2020-11-2954 min
Need To Know NutritionHealthy Little Eaters - Kate PearceFormer paediatric nurse and founder of the business Healthy Little Eaters, Kate Pearce is a gloriously energetic soul with a flare for inspiring every child to feel like a superhero (& eat like one too!) Join me in today's episode as we discover the journey to creating Healthy Little Eaters and how this lady-boss is empowering the lives and health of our children through play. If you're looking for a fun, educational way to get your kids to eat, know and LOVE veggies, then this is the game (& episode) for you. 2020-11-1021 min
Hot Copy: A copywriting podcast for copywritersE121: Regional Copywriting: Marketing to a Rural Audience with Sarah WalkerdenTaking your copy to the countryside
Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind?
Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping?
While it’s a nice daydream to have, many of us stick it out and stay put.
Others, like our guest today, put in the tough hours to make it a reality.
It’s not all lazy...2020-08-2719 minHot Copy: A copywriting podcast for copywritersE120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with Mary CameronAnd the joy of nailing your brand
Figuring out what makes you unique is a tough but essential part of marketing your copywriting services.
What if you’ve written for every type of business?
What if you’ve seen it all and written the copy?
Can oodles of experience be your USP?
The answer is yes and we’re excited to talk to a copywriter who celebrates not only her age and experience but her knack for reinvention… and how that’s shaped her copywriting business.
Tune in to...2020-08-1228 minHot Copy: A copywriting podcast for copywritersE119: Creating content that connects for SaaS businesses with Kat AmbroseTurning technical content into benefit-driven, highly converting copy
SaaS copy, is it a super sexy sassy form of copywriting?
No!
It’s Software as a Service copy.
Huh?
Well, you know big brands like Stripe, ConvertKit, Slack – yes, they need copywriting too.
And not just any copy.
When we write for SaaS companies we’re writing easy to understand words for potentially highly technical products.
We need to write copy that shows that this software, that you’ve never heard of, is absolutely essential for your life....2020-07-1627 min
Hot CopyThe secret to authority-boosting podcast pitches with Mai-Kee TsangBeing a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You're a really important person who knows what they're talking about when you're been on a pod. But getting on a podcast is not quite as easy as just asking the podcast host. Today's guest is a podcast guesting specialist and we're digging into how to get on podcasts but so much more. Tune in to learn: How Mai-Kee niched into podcasting pitching How podcasts rank against other means...2020-07-021h 07Hot Copy: A copywriting podcast for copywritersE118: The secret to authority-boosting podcast pitches with Mai-Kee TsangHow to boost your authority by being a podcast guest
Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You’re a really important person who knows what they’re talking about when you’re been on a pod.
But getting on a podcast is not quite as easy as just asking the podcast host.
Today’s guest is a podcast guesting specialist and we’re digging into how to get on podcasts but so much more.
Tune...2020-07-021h 07Hot Copy: A copywriting podcast for copywritersE117: The Ultimate Guide to Magazine Pitching with Rachel SmithHow to pitch for magazine editors the right way and see your story in glossy print
Do you want to know a secret?
Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she was at school.
But there’s more. She was also a feature editor for her uni newspaper interviewing Blur and Bob Monkhouse.
She interned at several sexy music mags in London.
And she was acc...2020-06-1840 minHot CopyWhy You Need a Personal Brand (and How to Create it) with Mike KimAs copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going to be talking to Mike Kim about building a personal brand and what it can mean for us as copywriters and business owners. His own podcast Brand You is where he talks about all those things and more.. But today, he’s all ours. Tune in...2020-06-041h 02Hot Copy: A copywriting podcast for copywritersE116: Why you need a personal brand (and how to create one) with Mike KimStop getting in your own way. Start branding.
As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight.
And for many of us, it’s just where we want to be.
But are we doing ourselves a disservice?
Today we’re going to be talking to Mike Kim about building a personal brand and what it can mean for us as copywriters and business owners.
His own podcast Brand You is where he talks about all those things and more..
...2020-06-041h 02Hot Copy: A copywriting podcast for copywritersE115: Human-Centred Branding with Anita SiekEx-lawyers are humans too!
Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques.
The point? To create a better experienced for real-life people.
On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek.
She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Than...2020-05-2142 minHot Copy: A copywriting podcast for copywritersE114: Copywriting for the arts with Ali StrachanWe are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do…
How to create a sense of perceived value around their work.
How to market their work to audiences who will not only appreciate it but pay for it too.
How to create a successful business without disrupting their creative process.
That’s where today’s guest comes in.
We’re talking to Ali Strachan, digging into how artists can create a successful business and how copywriters can be successful in this niche.
Tune in t...2020-05-0719 minHot Copy: A copywriting podcast for copywritersE113: Copywriting and COVID19A peek behind the screens of two busy business owners
Did you notice we missed an episode?
You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course.
The truth is, we’ve been a bit scrambled too.
Lockdown with memberships, communities, courses, launches AND managing the kid’s online learning.
It’s a bit bloody much. Belinda is surviving on wine and 80s music.
We wanted to talk about that and what we’re doing to stay...2020-04-2149 minHot CopyDemystifying Tender Writing with Estelle FallonSome industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other industries have a much more complex process. Very big (and expensive) projects often begin with a tendering process. Writing tenders for civil engineering and construction industries might seem like a dry idea to some but that’s what our guest today specialising in… and it’s way more interesting than you think. Tune in to learn: How different tender...2020-04-0953 min
The Kate Toon PodcastTID4: Shop til you drop (Guest Belinda Austin)Are you shopping more or less? It’s a crazy time for most of us. We’re told to go to the shops once a week max, but then there’s nothing there.We want to support local businesses but also don’t have money coming in.And if you run a store how are coping? Should you be discounting? Should you be sharing Covid 19 news? How do you stop the panic and not abandon your brand values and how do you build connection and community with your audience.We’ll cov...2020-04-0100 minHot Copy: A copywriting podcast for copywritersE112: Demystifying Tender Writing with Estelle FallonTurning a submission for work into a marketing powerhouse
Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return.
All very simple.
Other industries have a much more complex process. Very big (and expensive) projects often begin with a tendering process. Writing tenders for civil engineering and construction industries might seem like a dry idea to some but that’s what our guest today specialising in… and it’s way more interes...2020-03-2553 minHot Copy: A copywriting podcast for copywritersE111: Medical copywriting unpacked with Nerissa BentleyTurn clinical into clear!
How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access.
WHO NEEDS DOCTORS?
We do. Of course.
But as patients we’re more informed than ever and who writes the content we use to research the latest thoughts on medical science?
Medical copywriters!
Today we’re talking about medical copywriting — accurately representing clinical data in a way t...2020-03-1128 minHot Copy: A copywriting podcast for copywritersE110: Copy Collaboration: How to make it workThe highs, the lows and the letting go’s.
The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat.
We need silence and solitude to rouse the creative muse.
But can working with another creative brain be a good thing?
In agency life we’re often paired with designers (shudders) to work on concepts as a team, but how about being paired with another copywriter, and writing pages of copy TOGETHER!!
Dun Dun Der.
Is that even...2020-02-1937 minHot Copy: A copywriting podcast for copywritersE109: Sending cold emails with Laura LopuchDiscover the secrets of sending effective cold pitch emails to drum up more copywriting work.
Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and over again?
Many of us will find anything to do aside from sending a cold pitch email. We create and share content. We go to networking events. We participate in forums and FB groups where our ideal customers hang out.
All great marketing strateg...2020-02-0543 min
The Recipe For SEO Success ShowReality SEO: Belinda Austin: Know yourself. Know your audience. Build your brand.How a non-techie marketing manager transformed her business In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their businesses and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about how to build a brilliant brand with SEO. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-belinda-austin-know-yourself-know-your-audience-build-your-brand/ Freebies: Free webinar: Increase your website traffic (and...2020-01-2120 minHot Copy: A copywriting podcast for copywritersE108: SEO copywriting: How to package it, sell it, and do a great jobSetting realistic expectations and ensure you know all the things
SEO is a topic we’ve often see discussed in copywriting Facebook groups and across the web.
And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients.
The question most often asked? What does an SEO copywriter actually do?
And can you even call yourself an online writer if you don’t have mad SEO skills?
In today’s episode, we walk you through what we thi...2020-01-1551 minHot CopyChristmas tips and the secret to an explosive 2020Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays! In this episode, Kate and Belinda share their own plans for Christmas 2019 and how they’re setting themselves up for success in 2020. Did someone say INTENTION WORD? Then, we go into infomercial mode because the Hot Copy Mastermind is 100% happening in early 2020 and we want to tell you all about it.2019-12-1942 minHot Copy: A copywriting podcast for copywritersE107: Christmas tips and the secret to an explosive 2020The infomercial episode
Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays!
In this episode, Kate and Belinda share their own plans for Christmas 2019 and how they’re setting themselves up for success in 2020.
Did someone say INTENTION WORD?
Then, we go into infomercial mode because the Hot Copy Mastermind is 100% happening in early 2020 and we want to tel...2019-12-1842 minHot Copy: A copywriting podcast for copywritersE106: The Art of Direct Response Copy with Glenn FisherStrategies and principles to make it easier.
Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker.
His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast – The All Good Copy Podcast – has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving partner called Ruth and lives in merry old England.
But as well as being a copywriting celebrity, Glenn is also a work...2019-11-1340 minHot Copy: A copywriting podcast for copywritersE105: Ghostwriting with Cindy ChildressHow to write someone else’s story.
Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own.
But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s BOOK?
That’s the kind of ghostwriting we’re talking about today. Just in time for Halloween. BOOM!
Don’t judge. That joke had to be made.
Belinda chatted to expert ghostwriter Cindy Child...2019-10-2340 minHot Copy: A copywriting podcast for copywritersE104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve FollandWhat years of freelancing and oodles of podcast interviews have taught Steve about freelance life
Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer.
He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he wanted to share the biggest lessons with the Hot Copy listeners.
Just a note this episode was recorded as a Masterclass for my Clever Copywriting Community, so if you hear anything strange that’s why.
2019-10-0244 minHot CopyThe Hot Copy news you NEED to knowHave you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing. We’re also announcing a VERY exciting new project in 2020. If you’re a copywriter and you’d love to work with us more closely, tune in. Tune in to learn: What Kate and Belinda have bee...2019-09-1245 minHot Copy: A copywriting podcast for copywritersE103: The Hot Copy news you NEED to knowUpdates, lessons and exciting plans for 2020
Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks.
In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing.
We’re also announcing a VERY exciting new project in 2020. If you’re a copywriter and you’d love to work with us more closely, tune in.
E103: The...2019-09-1145 minHot Copy: A copywriting podcast for copywritersE102: Making money writing ebooks – Steve Slaunwhite
Writing the book and bank big cheques
Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them).
But is there any money to be made from writing these?
Absolutely!
To share HOW copywriters to land some high paying ebook projects, we’re talking to Steve Slaunwhite.
Tune in to learn:
What we mean when we talk about an ebook
What an exceptional ebook should include
How to pick the...2019-07-1744 minHot Copy: A copywriting podcast for copywritersE101: Nailing Instagram with Ami Williamson
The surprising platform that delivers copywriting leads
How do you get copywriting clients?It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics.But there are some platforms and techniques that might surprise you. Like Instagram. It’s a HUGE platform but many people dismiss it because it’s (gasp) images. And we deal with wordsIn this episode, Belinda talks to a copywriter who is nailing Instie and picks her brain on how we...2019-06-1932 minHot CopyThe unexpected problem with copywriting successWhen we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s cracked up to be? Is the grass really greener or are there just different prickles? Oh, and this is our 100th episode! Tune in to learn: How Kate and Belinda define success How their definitely of success has changed The upsides of success The downsides of success What would they do...2019-06-0636 minHot Copy: A copywriting podcast for copywritersE100: The unexpected problem with copywriting success
Is the grass really greener up the hill of success?
When we start out as copywriters, obviously the aim is to be successful. But what does that even mean?
In this episode, Belinda and Kate are honest about the upsides and downsides of being successful.
Is it all it’s cracked up to be? Is the grass really greener or are there just different prickles?
Oh, and this is our 100th episode!
Tune in to learn:
How Kate and Belinda define success
How their definition of success has ch...2019-06-0636 minHot CopyHow to work with agencies with Kate MerryweatherAs copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they something you should consider working harder to build relationships with? Are there any downfalls for working with agencies? And how do you even your little toe in the door? Kate Merryweather joins us today and will be answering each of these elusive questions. Tune in to learn: How to approach agencies Ways to stay front of...2019-05-0248 minHot Copy: A copywriting podcast for copywritersE99: How to work with agencies with Kate MerryweatherApproaching, winning and keeping agency clients
As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that.
But what are agencies all about? Are they something you should consider working harder to build relationships with? Are there any downfalls for working with agencies? And how do you even your little toe in the door?
Kate Merryweather joins us today and will be answering each of these elusive questions.
Tune in...2019-05-0148 minHot CopyIs copywriting making you a bad parent?Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy to trowel guilt on ourselves when we see copywriters running 6 or 7 figure businesses. Or landing 5 figure projects. What are we doing with our lives? Are we ruining our children trying to grow our copywriting businesses? Are we just THE WORST? We’re going to stop you right there. We are copy...2019-04-1845 minHot Copy: A copywriting podcast for copywritersE98: Is copywriting making you a bad parent?
Can you have a thriving business without sacrificing your family life?
Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park?It’s easy to trowel guilt on ourselves when we see copywriters running 6 or 7 figure businesses. Or landing 5 figure projects.What are we doing with our lives? Are we ruining our children trying to grow our copywriting businesses? Are we just THE WOR...2019-04-1745 minHot Copy: A copywriting podcast for copywritersE97: TCC IRL NYC: Super tips from the expertsWhat do you wish you’d know when you started your copywriting career?
We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not let facts spoil the glamour.
It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging out together – you would be surprised how many years it’s been since we hung out in real life – we also took the chance to pick the brains of the speakers.
We asked as many speakers as we could grab in th...2019-04-0314 minHot Copy: A copywriting podcast for copywritersE96: Sweary Copy: Smart tactic or too try hard?Is swearing in copywriting something you should try?
To swear (in copy) or not to swear (in copy) that is the question.
As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind like a mofo, right? What once packed a punch, is now old school. And some things that seem edgy are not as great as they’re cracked up to be – or make you sound like a try-hard teen.
Today, we look at the p...2019-03-2030 minHot Copy: A copywriting podcast for copywritersE95: From copywriting to copy king: How Rob Marsh masters the art of copywritingLeveraging the experience of others to boost your own career
Rob Marsh has been a little name and then a big name.
He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co-hosts the second best copywriting podcast too!
The golden question is of course “How did he do it? And how does he fit it all in?”
Today, we’ll delve into the Whens, Whats, Whys and Hows.
Rob will give us a sneak p...2019-03-0645 minHot Copy: A copywriting podcast for copywritersE94: Different copywriting clients and how to manage themAre you ready for a journey into the past?
We’re going back in time for a special flashback. In this episode, we’re sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. Plus our tips on spotting them and how to work with them (so your copywriting project is smooth sailing).
Tune to learn:
Our favourites types of clients
How to deal with scope creep and requests for free work
How to guide clients who can’t tell you what to change
The best...2019-02-2059 minHot Copy: A copywriting podcast for copywritersE93: Psychology based copywriting tips: Cath FowlerHow to use language to persuade and sell
Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the salesy slime? How can we tailor our copy to make our users feel comfortable?
Today, Cath Fowler joins Kate to uncover how you can use psychology based copy to persuade and sell. We’ll delve into using clever copywriting to break down trust barriers and create a messa...2019-02-0644 minHot Copy: A copywriting podcast for copywritersE92: Writing long form FB ads (that convert like crazy): Justin BlackmanHow to add this profitable service to your business
We’ve all read those long-form Facebook ads and wondered if they really work.
Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages? Upwards of two thousand words!
And they work. Why do they work and how can you write them is the topic of today’s episode. Justin Blackman shares his experience on writing high-converting Facebook ads in hundreds of different tones of voice.
It’s a bonan...2019-01-3052 minHot CopyTime saving tips for busy copywriters: Kate ChristieTime. It’s the most elusive asset you have and yet few copywriters seem to be able to control it. What do you do when you’ve run out of time? You can’t buy more, I’ve tried and now I think I’ve scared the assistant at the grocery store. How do we choose what’s worthy of investing our time in and what’s not? How do we avoid the time traps that are laid all around us? In this episode, Kate Toon chats to the renown time master, Kate Christie about...2019-01-1743 minHot Copy: A copywriting podcast for copywritersE91: Time saving tips for busy copywriters: Kate ChristieInvesting your time instead of spending your time.
Time. It’s the most elusive asset you have and yet few copywriters seem to be able to control it.
What do you do when you’ve run out of time? You can’t buy more. We’ve tried.
So, how do you choose what’s worthy of investing your time in and what’s not? How do you avoid the time traps that are laid all around us?
In this episode, we chat to the renown time master, Kate Christie about the bigge...2019-01-1643 minHot Copy: A copywriting podcast for copywritersE90: From teacher to copywriter: Chris CooperBuilding a successful business from scratch.
Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it.
Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns into inspiration.
Today I’m talking to Chris Cooper. Copywriter and content strategist in Denver.
Tune in to learn:
How Chris made the leap from teaching to writing
The mindset time Chris uses to set t...2019-01-0247 minHot CopySurviving Christmas + Q&AIt’s nearly Christmas and that statement either makes you CHEER or BOO. Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time off ourselves… Or we can use the time to work on our business. In this special Christmas episode of the Hot Copy, we’re digging into how we survive Christmas AND answering some questions from you. Tune in to learn: What Kate and Belinda are doing for Christmas How to bea...2018-12-2049 minHot Copy: A copywriting podcast for copywritersE89: Surviving Christmas + Q&AHow to make the most of the quiet times.
It’s nearly Christmas and that statement either makes you CHEER or BOO.
Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time off ourselves… Or we can use the time to work on our business.
In this special Christmas episode of the Hot Copy, we’re digging into how we survive Christmas AND answering some questions from you.
Tune in to learn:2018-12-1949 minHot Copy: A copywriting podcast for copywritersE88: The science of conversational copywriting with Nick UsborneWhy conversations make more money than pitches.
Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.
In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.
Tune in to learn:
What conversational copywriting is
The super easy way to know if you’ve written it or missed the mark
How our brain responds to dif...2018-12-0547 minHot Copy: A copywriting podcast for copywritersE87: Why are some copywriters so expensive?And how you can be one.
In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service.
We shared some helpful tips but we’re going in deeper today. Namely, how do you offer a service that you can confidently charge more for?
Why are some copywriters so expensive and how can you be one?
Tune in to learn:
The five attributes of a...2018-11-2132 minHot Copy: A copywriting podcast for copywritersE86: Is your copywriting business a sock in a box?Is snazzy branding the key to a successful copywriting business?
We’ve all been there. We were taken in by the schmick advertising, the snazzy designer, the bells and whistles.
We buy the thing. Then it’s delivery and we unwrap the layers of shiny wrapping, dig through a giant box of those puffy polystyrene doo dars and what do we find?
A sock in a box?
All that puff and prettiness for something so absolutely ordinary.
And this happens with copywriting too. Too often we focus on the exter...2018-11-0725 minHot CopyIs your copywriting business a sock in a box?We’ve all been there. We were taken in by the schmick advertising, the snazzy designer, the bells and whistles. We buy the thing. Then it’s delivery and we unwrap the layers of shiny wrapping, dig through a giant box of those puffy polystyrene doo dars and what do we find? A sock in a box? All that puff and prettiness for something so absolutely ordinary. And this happens with copywriting too. Too often we focus on the exterior, the marketing, the pizazz - forgetting what really matters. In t...2018-11-0725 minHot Copy: A copywriting podcast for copywritersE85: Expert email marketing: Sarah AndersonHow to write profitable emails for clients
Email is dead! No it isn’t! Email is the most powerful marketing tool on the planet!
Which is it and how can copywriters use email marketing to boost their business?
In this episode, Belinda chats to email marketing strategist Sarah Anderson. Sarah generously shares her tips on email marketing techniques (to write welcome, nurturing and conversion sequences) and tips we can use to land clients who want great email copy written for them.
Tune in to learn:
Why Sarah stopped dyeing yarn to...2018-10-2448 minHot Copy: A copywriting podcast for copywritersE84: How to take your copywriting globalThe differences between US, UK, and AUS copywriting
Language localisation can be a bit of a minefield. Between the US, the UK and good old Aussie-land we all technically speak the same language, right? So how hard could it be?
Quite hard actually. Today, we’re covering the differences you need to know to take your copywriting global. Well, at least between Australia, the United Kingdom and the good old US of A.
Tune in to learn:
Some common terminology differences
How much marketing each audience needs
How differently we respond to su...2018-10-1029 minHot CopyHow to take your copywriting globalLanguage localisation can be a bit of a minefield. Between the US, the UK and good old Aussie-land we all technically speak the same language, right? So how hard could it be? Quite hard actually. Today, we’re covering the differences you need to know to take your copywriting global. Well, at least between Australia, the United Kingdom and the good old US of A. Tune in to learn: Some common terminology differences How much marketing each audience needs How differently we respond to success How quickly different audiences buy Which vegetables Kate and Be...2018-10-1029 minHot CopyWhat is a copy deck anyway?If you’re a copywriter, you’ve probably heard of the term Copy deck before, but you might not be 100% sure what it is. In this episode, we answer ALL your copy deck questions and explain how this one document could transform your copywriting business. Tune in to learn: What is a copy deck Why you should use a copy deck What Kate and Belinda include in their copy decks How should you create your copy deck Should you include layout and design ideas How to take the client through your copy deck How many...2018-09-2735 minHot Copy: A copywriting podcast for copywritersE83: What is a copy deck anyway?And how can they help transform your copywriting business?
If you’re a copywriter, you’ve probably heard of the term Copy deck before, but you might not be 100% sure what it is.
In this episode, we answer ALL your copy deck questions and explain how this one document could transform your copywriting business.
Tune in to learn:
What is a copy deck
Why you should use a copy deck
What Kate and Belinda include in their copy decks
How should you create your copy deck
Should you include layout and design idea...2018-09-2735 minHot Copy: A copywriting podcast for copywritersE82: 10 tips on Writing Better with Amanda VanElderenNow we’re all copywriters here, right?
So we should be able to write, right?
But the truth is, even after years of slaving at the typewriter, we all could still learn a thing or two.
If you’re feeling lost with your writing…
Or your ransom notes are going unanswered…
Or people are ignoring your emails…
In this episode, you’re going to get some tips on how to write better. How to write real words for real people.
Let’s get stuck in.
Tune in to lear...2018-09-1225 minHot Copy: A copywriting podcast for copywritersE81: Perfect proofreading for error free copywritingIt’s been a long time coming but we’re finally tackling the topic of proofreading. This is right up the alley of many copywriters and editors, who offer proofreading as a value-adding service to their clients.
Neither of us does this … in fact, we don’t even do our own proofreading. Are you shocked? You needn’t be.
Proofreading is a specific skill and part of running a business is knowing what you can do and what you should outsource.
Today, we’re going to sharing the BEST proofreading tips crowdsourced from the proofrea...2018-08-2926 minHot Copy: A copywriting podcast for copywritersE80: 10 easy marketing wins for CopywritersWith Sara Berry
We all know as working copywriters that while we put our love, our heart, our soul, our everything into our clients’ marketing, we sometimes neglect our own.
So today we’re focusing in on exactly what you need to do as a copywriter to build your business. To boost it, to make people more aware of who you are, to build your authority, to build trust.
Tune in to learn:
How to better understand your customer
Why you should find services for your clients rather than clients for your servi...2018-08-1639 minHot Copy: A copywriting podcast for copywritersE79: How copywriters can use social media to build their personal brandWith D.P. Knudten
Today Kate talks to D.P. Knudten, a copywriter from Wisconsin, about social media and how it can be a powerful booster for copywriters.
Tune in to learn:
What is ROTOMA (Return on Top of Mind Awareness), and why should copywriters care?
What is Shoemaker’s Children Syndrome?
In our increasingly visual world, how can copywriters compete?
Why social media can be an effective force multiplier for copywriters
Should we focus on one particular social media platform
Which is D.P.’s favourite social media platform
What kinds of content perf...2018-08-0246 minHot Copy: A copywriting podcast for copywritersE78: Writing copy for SAAS businesses, with Kaleigh MooreHow to write blog content that boosts your profile with software services
We’ve talked a little about finding your niche as a copywriter. Medical, government, health, finance.
Finding the right niche for your skills can help you earn more moolah as you become a go-to writer who gets the ins and outs of a particular industry.
Today, we’re digging into writing for SaaS – software as a service – and eCommerce companies. Our fellow copywriter, sharing her specialist knowledge on this, is Kaleigh Moore.
Tune in to learn:
How SaaS and eCom...2018-07-1934 minHot Copy: A copywriting podcast for copywritersE77: What keeps copywriters awake at night (and some simple solutions) with Robert GerrishTactics to deal with newbie fears and oldbie exhaustion
In this solo interview, Kate talks to Robert Gerrish, a well-known name in the Australian solopreneuer world.
Robert, a friend and mentor to Kate for many years, was one of the guest speakers at her recent CopyCon18 event in Sydney.
He was a huge hit, even more so because he left the audience with an offer: he was happy to chat with anyone who wanted to, to offer his advice and coaching – at no charge.
After talking to nearly 20 copywriters at length, he...2018-06-1344 minHot Copy: A copywriting podcast for copywritersE76: Revisions and approvals – step by step process (part 2)Getting through revisions as quickly and painlessly as possible.
Our last episode focused on beating the blank page and getting your first draft ready.
You’ve hit send… but now what?
How do you manage the revisions process (especially when it seems to derail everything) and get the client through to approval?
If you weren’t nervous enough staring at a blank page, this stage of a copywriting project can have you questioning your career choices.
But we’re here to help. So stay tuned for some serious process bombs.2018-05-3137 minHot Copy: A copywriting podcast for copywritersE75: Beat the blank page! Our copywriting process from blank page to first draftA step by step process to get that first draft done.
Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and every reader…?
You’re not alone.
Once you land a job, starting the actual writing can feel like the biggest hurdle you’ll face but we’ve got your back. We’re starting a series about our complete writing process, from a blank page to the final draft.
2018-05-1731 minHot Copy: A copywriting podcast for copywritersE74: Hot Copy Q&AYour questions. Our answers.
As copywriters with our very own podcast, we’re often asked questions.
Questions about copywriting. Questions about being a copywriter. Questions about managing our businesses and our family life. Questions about our dogs.
So, every now and then we like to pull some out and answer them.
That’s what today is all about. We’re answering YOUR questions in a special Hot Copy Q&A.
Thanks to Sheree Chambers, Maurizio F. Corte, Angela Rodgers, Di Clements, Lyndall Talbot, Liz Green.
Tune in to learn:2018-05-0231 minHot Copy: A copywriting podcast for copywritersE73: Writing conversational copy with Vikki RossAll the chat, zero cheese.
These days we’re all aiming to make a deeper, more real connection with our customers, and we know the way to do this is through conversational copy.
Instead of stuffy, overly formal content we want to create warm, engaging, friendly wordage. Copy that makes it feel like we’re chatting with an authoritative, but affable buddy.
But how do we write great conversational copy? Today we’re talking with Vikki Ross, and we’re going to share our top tips for chatty, non-cheesy copy.
Tune in to le...2018-04-1940 minHot CopyMicro copy: How to make a big impact with small copySo, you’ve finally finished writing your client’s copy. The homepage is ‘Wow,’ the content pages are engaging and you’ve done just the right amount of SEO to keep those pesky Google hummingbirds singing. But you’ve forgotten something. That’s right — your microcopy. We know, we know. Microcopy isn’t sexy. And it’s certainly not the kind of copy people rave about. In fact, if microcopy were at a party it would be lurking by the door, pointing out where the toilets are, while sales copy was busy showing off to the c...2018-04-0526 minHot Copy: A copywriting podcast for copywritersE72: Micro copy: How to make a big impact with small copyTiny snippets of copy joy to help and persuade your customers
So, you’ve finally finished writing your client’s copy.
The homepage is ‘Wow,’ the content pages are engaging and you’ve done just the right amount of SEO to keep those pesky Google hummingbirds singing.
But you’ve forgotten something.
That’s right — your micro copy.
We know, we know. Micro copy isn’t sexy. And it’s certainly not the kind of copy people rave about. In fact, if micro copy were at a party it would be lurking by...2018-04-0526 minHot CopyLeaving your day job to become a copywriterDeciding to change jobs is a big decision. Deciding to actually ditch your job (and the loveliness of a regular salary) to become a freelancer can seem like an enormous risk. So, how can you prepare for and transition into life as a freelance copywriter? That’s what we’re talking about today! We share our tips and experience on making it a smooth transition. We cover preparing for the change, when to make the leap, getting your name out there and making sure your bills are being paid. Kate and Belinda have had signi...2018-03-0834 minHot CopyCopywriting in sickness and in healthCould your business survive a cold? Probably. But what about an unexpected illness that takes you out of action for weeks? Whether it’s a cold, a hangover or something more long-term, when we work for ourselves the ramifications to our business can be serious. Especially if we’re talking about extended periods of illness. How do you avoid your business going offline when you do? Tune in to learn: Kate and Belinda’s experience with planned and unplanned business outages Our top 3 tips for helping your business survive unexpected illness How you can...2018-02-0832 minThe Kate Toon PodcastMisfits5: Joint Ventures with Belinda Weaver oint ventures: a phrase that goes with Entrepreneurialism like jam with a scone. Partnering up with someone can be a great thing. You get to access their network, and you can share the costs. Obviously you have more capacity for work and gain an extra brain to help you come up with all those innovative ideas. Possibly the biggest benefit is that you have someone to share the risks with; someone to gossip and whinge with. But are there downsides to partnering with another person? And how can you be sure that the...2017-12-1900 minHot Copy[FLASHBACK] (Re)Discover the secret life of your Hot Copy hostsWe got to chatting about who listens to our podcast and we wondered how many listeners have been with us from the beginning. How many of you know much about us at all? With that question in mind, we thought it would be fun to replay our very first episode. We didn't have a fancy recording set up so the sound is sketchy but we had a lot of fun. And this episode has the best outtake ever. Tune in to discover how long we've been in the business of copywriting, Kate’s first copywriting project...2017-08-2419 minHot Copy[FLASHBACK] New copywriter's guide to bloggingBlogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your business. Tune to learn: If you actually need to blog How to write authority If copywriting is all you can and should write about Why Kate says vagina multiple times How often you should blog How long your...2017-07-1333 minHot CopyWhat we learned at the CopyCon Copywriting ConferenceIn this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event. So if you want some tips on how to truly embrace your copywriting career, learn new skills, beat your confidence demons and stop procrastinating, this is the episode for you! The copywriters Kate and Belinda would most like to meet Key takeaways from each of the sessions How you can still get a video ticket Share the pod lo...2017-06-1439 min
Plenty with Kate NorthrupEpisode 39: Shift Your Money Destiny with Belinda RosenblumToday we’re chatting with our friend Belinda Rosenblum, an author, online course creator and founder of the website, Own Your Money with Belinda Rosenblum. Belinda is a CPA and wealth expert who helps you take the worry and fear out of money, and she believes life is supposed to be fun and that money is supposed to fund it for you! In this episode she’s sharing with us how to have those difficult conversations that we need to have around money, especially with our parents and spouses when it comes to estate planning. Belinda also gives us the...2017-06-1357 minPlenty with Kate NorthrupEpisode 39: Shift Your Money Destiny with Belinda RosenblumToday we’re chatting with our friend Belinda Rosenblum, an author, online course creator and founder of the website, Own Your Money with Belinda Rosenblum. Belinda is a CPA and wealth expert who helps you take the worry and fear out of money, and she believes life is supposed to be fun and that money is supposed to fund it for you! In this episode she’s sharing with us how to have those difficult conversations that we need to have around money, especially with our parents and spouses when it comes to estate planning. Belinda also gives us the...2017-06-1357 minHot CopyDealing with rejection: How to turn that frown upside downToday we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written. We’ve both been there, done that many times over and we’re sharing our tips on surviving those moments (with your dignity and professionalism intact). Tune in to learn: Kate and Belinda’s favourite things 4 main reasons clients reject your proposal and how to overcome objections What to do when a client rejects your...2017-05-3134 minHot CopyExpert tips on writing email subject lines that get opened, fast!Today we’re talking about email subject lines today. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space. These days your email is not only competing against other company emails, you’re competing against family and friends. Tune in to learn: What Kate and Belinda wish they did better Tips on avoiding the SPAM folder 6 super tips on getting your email opened (amongst the noise) Question for listeners! We’d love to know what you wish y...2017-05-0328 minHot CopyPublishing a business book: A how to guide.Today we’re chatting business books - and whether writing one can help boost your copywriting business. As writers, many of us have a burning designer to be a published author. Some of us even have a secret novel on the go, that we never manage to work on due to client demands. But can we channel those book writing urges into publishing a business book? And if we do what impact will it have on our business. We’ll chat through the pros, cons, the practicalities and the challenges from a published author - Kate...2017-04-1935 minHot CopyJoanna Wiebe: The power of conversion copywritingToday we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out). She’s worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences. Kate and Belinda picked her brain about conversion copywriting, A/B testing, calls to action and uncomfortably long copy. Tune in to learn: How Joann...2017-04-0548 minHot CopyJuggling copywriting and family (without going insane)Many copywriters – Kate and Belinda – are balancing their business and writing time with personal and family time. But is it possible? Can you stay sane? Does something have to give? Tune in to learn: Belinda and Kate’s most used phone apps Our best tips on managing the juggling act The common struggles faced (and how to beat them) Our communities experiences on this topic (a gold mine) Our one piece of advice to new copywriters And we’d love to know YOUR most used phone app. Let us know on Twitter...2017-03-2341 minHot CopyKylie Saunder: My Copywriting StoryWe thought you’d love to hear from a regular copywriter, not some high flying superstar with a book and a mastermind course, but rather a working copywriter, who’s going through exactly what you’re going through right now. Kylie Saunder is a Melbourne based copywriter who, according to her website, provides top quality affordable copy to small and medium businesses.Kylie has been a student both of Kate's Recipe for SEO Success course and Belinda’s Copywriting Masterclass, she’s also a member of the Clever Copywriting community. We’re going to be chatti...2017-03-0936 min
Just Add Hustle Podcast | Marketing, Mindset And Business Ideas For WritersJAH 15: Kate Toon & Belinda Weaver On How To Become A Freelance CopywriterThe post JAH 15: Kate Toon & Belinda Weaver On How To Become A Freelance Copywriter appeared first on Just Add Hustle | Marketing, Mindset And Business Ideas For Writers.
What does fig jam have to do with becoming a successful freelance copywriter?
The post JAH 15: Kate Toon & Belinda Weaver On How To Become A Freelance Copywriter appeared first on Just Add Hustle | Marketing, Mindset And Business Ideas For Writers.2017-03-0739 minHot CopyFreelancer job sites: the good, the bad and the uglyToday we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible. If you’re working as a freelancer copywriter, it’s pretty likely you’ve considered exploring the likes of Upwork and Fiverr. They offer the promise of steady work, easy pitching and regular income. But what is the reality? Freelance copywriters share stories of poor pay, ridiculous client expectations and the impossibility of competing with copywriters in countries where the cost of living is way lower. So we’re going to share our thoughts a...2017-02-2330 minHot CopyDifferent type of copywriting clients (and how to manage them)In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so the your copywriting project is smooth sailing). Tune to learn: Our favourites types of clients How to deal with scope creep and requests for free work How to guide clients who can’t tell you what to change The best way to organise disorganised clients Tell us what you think Leave your thoughts and i...2016-08-101h 00Hot CopyWhy copy formatting is SO importantHow to format your copy for maximum impact Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting. But how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot more readable to the end audience as well. In this episode, Kate and Belinda share their thoughts and some pro-formatting tips for more readable copywriting. Tune to learn: Why formatting is so damned important Fo...2016-07-1353 minHot CopyNew copywriter's guide to bloggingBlogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your business. Tune to learn: If you actually need to blog How to write authority If copywriting is all you can and should write about Why Kate says vagina multiple times How often you should blog How long your...2016-06-0133 minHot CopyHow to write the perfect video scriptIf you’re a working copywriter you’re likely to have seen a big increase in the number of customers requesting video scripts. But if you haven’t written one before they can be daunting. In this week’s podcast Kate and Belinda will give you the top tips and advice you need to get started. Want to know more? Tune in to learn: Some interesting statistics about videos and why they works so well The different types of videos scripts you can write Kate’s top 8 tips on writing great video scripts Th...2015-08-2645 minHot CopyDiscover the secret life of your Hot Copy hosts (Intro) As we’re going to be in your ear quite regularly, you probably want to know who we are, right? In this inaugural episode of the Hot Copy podcast, copywriters Kate and Belinda interview each other so you can get to know your hosts a little better. Tune in to discover how long they have been in the business of copywriting, Kate’s first copywriting project, Belinda’s surprising career before copywriting and the writer’s fetish they will admit on air.2015-07-0118 minHot CopyCopywriting swipe files (Technique) In the episode of the Hot Copy podcast, Belinda and Kate discuss copywriting swipe files. Belinda uses them quite a lot but Kate doesn’t use them at all. Dun dun duuuuuuun. Will drama ensue?! Tune in to learn: What a copywriting swipe file actually is How to use a swipe files How agency copywriters get inspired 2015-07-0113 min
Live Happy, Eat Dirty Podcast with Kate Harrison (including The 5:2 Diet)The 5:2 Diet Podcast with Kate Harrison Podcast 9: Foodie fasting in France – Belinda Berry’s gourmet 5:2 lifeThe 5:2 Diet Podcast with Kate Harrison Podcast 9: Foodie fasting in France – Belinda Berry’s gourmet 5:2 life
In Podcast 9, Kate interviews Belinda Berry, who turned fasting into a gourmet experience by using the delicious local produce from where she lives in south-west France, to create light but tasty meals. Belinda and her husband Graham have lost 15 kilos each – that’s over 30 lbs - since beginning intermittent fasting in early 2013 – which means she’s now wearing clothes three dress sizes smaller. Even better, Belinda feels much better for it, with better blood sugar and cholesterol results… and a whole new attitude t...2015-04-1540 min