Shows
Thriving BusinessThe Brushing & Flossing of Marketing: Reviews, Local SEO & Getting Found with Maria SandyIn this episode of The Thriving Podcast, Kate and Sam sit down with special guest Maria Sandy from Bits Web Design to unpack what really makes a small business visible, trusted, and profitable online. Maria shares how she went from designing buildings in her previous career as an architect to “architecting” websites through design, local SEO, and reviews that actually work for real-world businesses.Maria explains why a website has to be both beautiful and functional because if it doesn’t look good or doesn’t work, it’s costing you leads both...
2025-12-1154 min
The Recipe For SEO Success ShowWordPress SEO in 2025 with Tony Cosentino (EXPERT)Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tuned to learn all about WordPress SEO. Tune in to learn: Why internal links are important How to check and manage your internal links
2025-11-1119 minThe Recipe For SEO Success ShowHow AI is influencing SEO keyword strategy with Cath Fowler (EXPERT)Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet. Tune in to learn: How AI is changing keyword research How prompts can uncover long tail keyword opportunities for you What risk comes with the overuse of AI Why human judgment is still absolutely critical Cath's predictions on where A...
2025-11-0525 min
The Recipe For SEO Success ShowAI SEO Snippet 5: Schema and AI SEOSo if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data. In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it. And don't worry, no technical degree is required. So grab a cuppa, open your JSON-LD, and let's teach the robots to love your website. Listen to all the AI SEO Snippet episodes
2025-10-2812 min
The Recipe For SEO Success ShowAI SEO Snippet 4: Shopify ChatGPT integrationToday Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat. So we're gonna unpack what it means for AI SEO, how to make your catalogue 'agent ready', why structured data and entity clarity matter it more than ever, and the practical steps to get your product data, pricing...
2025-10-2114 min
The Recipe For SEO Success ShowAI SEO Snippet 3: AI SEO and EEATToday, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease. If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook. We'll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands on the wheel. Listen to all the AI SEO Snippet episodes Useful links:
2025-10-1417 min
The Recipe For SEO Success ShowAI SEO Snippet 2: Where do LLMs get their data from?Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? People get very confused about this. So today Tony Cosentino and I are going to talk about data sources for LLMs. Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't. Listen to all the AI SEO Snippet episodes Useful links: AI SEO: Workshop for Beginners The WP Guy
2025-10-0707 min
The Recipe For SEO Success ShowAI SEO Snippet 1: The New SEO Alphabet Soup - AI SEO, AIO & GEO ExplainedRight, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms actually mean and what they mean for your small business, and also why you should care. Listen to all the AI SEO Snippet...
2025-10-0110 min
The Recipe For SEO Success ShowWelcome to AI SEO Snippets with Kate Toon and Tony CosentinoWelcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game in just a few minutes—because our aim is to help you succeed, one snippet at a time. Listen to all the AI SEO Snippet episodes Useful links:...
2025-09-3005 min
The One Behind the Lens with Kate DeCosteS1 E9: The One About SEO & AI: What Photographers Need to Know Now with Jeremy Hyler of Photobiz.comEpisode Title: The One About SEO & AI: What Photographers Need to Know Now with Jeremy Hyler of Photobiz.comGuest: Jeremy Hyler, Creative Director at PhotoBiz.comSummary: In this episode, Kate chats with Jeremy Hyler about the truth behind SEO, what photographers need to know about AI (spoiler: it’s not all bad), and why a streamlined website experience matters more than ever. Whether you're looking to improve your Google ranking or simplify your site-building experience, this episode is full of real-talk tips, future-forward insights, and tools that actually help.What we Co...
2025-09-1952 minThe Recipe For SEO Success ShowHow interactive tools can bring you more SEO leads with Steven Schneider (NEWBIE)Getting started with quizzes, surveys and calculators Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory. Today we're sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes. These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO. So if you're sick of average lead magnets and looking for...
2025-08-0522 minThe Recipe For SEO Success ShowHow SEO has changed with AI with Matthew Forzan (NEWBIE)How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT. So how will AI affect SEO, and what do we really need to know to make the best use of it in our small businesses...
2025-07-2225 minThe Recipe For SEO Success ShowREALITY SEO: Rebecca Eddison: Painting my business in a positive SEO lightUsing keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business. Today I'm talking to a former student of the Recipe for SEO Success course, Rebecca Eddison. We'll chat about how Bec got her start in SEO, the digital marketing highs and lows, and the challenges she's fa...
2025-07-0819 minThe Recipe For SEO Success ShowBoost Your Business Visibility: Mastering Google Search Console with Sally Mills (NEWBIE)Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this tool is a treasure trove for businesses, helping whip up insights into your website's performance, show you which keywords bring visitors to your door, and even help you spot those pesky errors that need a quick fix. So, gr...
2025-05-2127 minThe Recipe For SEO Success ShowHow To Start Winning the Best Links on the Planet Yourself with Christopher Panteli (NEWBIE)Building recognition for your brand and profile Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of securing the most coveted links on the planet. Together, we'll explore practical strategies and insider tips that will empower you to craft these critical connections yourself. Whether you're a seasoned SEO guru or taking your first steps into t...
2025-05-0635 minThe Recipe For SEO Success ShowEcommerce SEO: SERP changes you need to know with Jason Mun (NEWBIE)Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes. Joining us at the table is the insightful Jason Mun, who's here to guide us newbies through this ever-evolving landscape. So sharpen your SEO forks and knives because we're about to serve up some seriously actionable advice...
2025-04-2230 minThe Recipe For SEO Success ShowSEO without Backlink outreach with Nik Ranger (NEWBIE)If you're listening to this podcast, you're probably already trying to save money by doing SEO yourself. But one of the biggest struggles for people doing DIY SEO is building backlinks. That's often why they resort to using an SEO agency, and let's be honest, good SEO agencies aren't cheap. That's because building quality backlinks takes a big amount of time. You've got to build the relationship, you've got to get the good content out there and even then it can take a while for those links to flow through. But today...
2025-03-2531 minThe Recipe For SEO Success ShowHow long does it really take for SEO to work? (TOON TIP) It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both? Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious search engine rankings soar. Let's get stuck in. Listen to all the tip episodes Freebies: Free online t...
2025-03-0409 minThe Recipe For SEO Success ShowWomen in SEO with Georgia Tan (NEWBIE)When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. I'm beyond chuffed to see that that's no longer the case. At a recent SEO event in Newcastle over half of the audience were women. It's great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a long way to go. I still see articles featuring the top 100 SEOS and nearly...
2025-02-2520 minThe Recipe For SEO Success ShowUnderstanding E.E.A.T. (TOON TIP) Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness). Kate discussed the importance of Google's EEAT framework for content creators to enhance their authenticity and authority in the digital landscape. She emphasized the need for content to reflect firsthand experience, demonstrate depth of knowledge, cite reliable sources, and establish a brand as a leader in its s...
2025-02-1808 minThe Recipe For SEO Success ShowEcommerce SEO in 2025 with Louis Smith (NEWBIE)Keeping your customers click-happy What does the future of ecommerce look like? Now, we've already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce. What has changed, and what has stayed the same? How can you continue to compete with the big brand names in this new age of AI? Stick around and find out. Tune in to learn: What has changed in ecommerce over the last year What technical aspects you should learn What Google Shopping is How Google Merchant C...
2025-01-2335 minThe Recipe For SEO Success ShowHow to use ChatGPT for SEO (TOON TIP)It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT. Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate 'human-like', and yes, I'm doing air fingers when I say human-like, text based on the input it receives. It's a valuable tool, we love it, and lots of people are using it for SEO. Now, I want to give you some examples of how...
2025-01-1512 minThe Recipe For SEO Success ShowSEO Predictions for 2025 with Brogan Renshaw (NEWBIE)What's important to Google this year So it's been a while, thanks for Tooning back in. As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I'm back and ready to face everything SEO has to throw at us in 2025. But what do we think is coming down the tube? How much will Chat GPT influence SEO? Do the old methods still work? Today I'm joined by one of my favourite SEO's to talk through our predictions for the...
2025-01-0838 minThe Recipe For SEO Success ShowWe're backHey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are...
2025-01-0603 minThriving BusinessBreaking Down SEO (Search Engine Optimisation) as an Essential Tool to Fuel Business GrowthIn this episode, we discuss the importance of SEO (search engine optimisation) as an essential building block of your overall business growth strategy. SEO encompasses all the things you do on and off your website to drive visitors to your website (your online shop front). We emphasise the need to get the foundational building blocks and messaging right before diving into SEO, so that your visitors have a better chance at converting once they arrive on your website. We talk about the role of keywords, backlinks, and site loading speed (among others) as essential pieces of an o...
2024-08-0134 minThe Recipe For SEO Success ShowCan you focus your SEO on just one page? (TOON TIP)Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough. Listen to all the tip episodes Freebies: Free online training: Increase your we...
2024-03-1907 minThe Recipe For SEO Success ShowREALITY SEO: Jane Fonti: How I doubled organic traffic to my online storeThere is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We'll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Head to...
2024-03-0525 min
How You Pictured ItSimple Smart SEO: Practical Tips for Improving Your Website's Search RankingsGet the Website That Sells Launch List: https://dearkatebrandstrategy.com/listWelcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to make your website copywriting a breeze. You can check these out at dearkatebrandstrategy.com/shop. But let's dive into today's meaty topic: SEO, or search engine optimization. It might sound daunting, but trust me...
2024-03-0114 minThe Recipe For SEO Success ShowEASY ECOMMERCE SEO: 5 focuses for 2024 (TOON TIP)Today is a tip episode, we're going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. I'm gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in. Listen to all the tip episodes here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course
2024-02-2010 minThe Recipe For SEO Success ShowSEO for new websites; the first steps (TOON TIP)Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course
2024-01-1611 minThe Recipe For SEO Success ShowSEO Predictions for 2024 with Kate Toon and Cyrus Shepard (NEWBIE)So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What's coming down the pipe? And what is old hat? Today I'm joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We're going to be rubbing our crystal balls together and chatting through what we think are the big things to focus on in 2024. Will AI ruin SEO once and for all?...
2024-01-0240 minThe Recipe For SEO Success ShowEasy SEO testing tactics: How to get better results with Logan Bryant (NEWBIE)Taking testing one step at a time Do you ever wonder how effective your site's SEO is? You've put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing. But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what's nicer? Making money! Today we're going to look at some tests you can run on your SEO to make sure it's all...
2023-11-2128 minThe Recipe For SEO Success ShowREALITY SEO: Elisha de Jonge: Getting Google on board with my rebrandEmbracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge. We'll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she's faced a...
2023-10-2422 minThe Recipe For SEO Success ShowHow much should SEO cost? (TOON TIP)Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about how much should SEO cost? Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course
2023-10-1014 minThe Recipe For SEO Success Show6 ecommerce SEO questions answered (TOON TIP)So today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering questions about ecommerce SEO. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course
2023-09-0518 minThe Recipe For SEO Success ShowHow to improve your local SEO (TOON TIP)Need a speedy SEO Fix? These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they're 100% jargon and gobbledegook free. Today I'll be giving you some top tips on Local SEO. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course
2023-08-0808 minThe Recipe For SEO Success ShowEcommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)Showing Google you've got the goods Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don't get me started on that checkout experience. Well, today we're honing in on carts, shopping and making...
2023-07-1142 minThe Recipe For SEO Success ShowWhy I'm sick of shitty SEO agencies (RANT)Okay, are you ready for a rant? I know I share interviews and chats. I've now started sharing tips and advice. But today it's rant time. This Toon is angry and I want to share why. So today I'm getting stuck into shitty SEO agencies. What they do. Why they do it. And how to see the red flags before you get screwed. Ready? Let's go. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free...
2023-06-2016 minThe Recipe For SEO Success ShowWhat the eff are entities in SEO? with Nik Ranger (NEWBIE)Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what's changed the most is probably how we consider and use keywords. At beginner level we're gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words. And t...
2023-06-0633 minThe Recipe For SEO Success Show10 basic SEO mistakes you're probably making with Brendan Kelso (NEWBIE)Brendan Kelso and Kate Toon get back to basics It's time to get back to basics. If you're a regular listener to the podcast you'll know we dive deep each episode into a different SEO challenge and adventure. But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making. Because the truth is it's often not bleeding edge SEO that makes the difference in this market, but ensuring you've ticked off all th...
2023-04-0438 minThe Recipe For SEO Success ShowInternational SEO: best practices with Julia-Carolin Zeng (NEWBIE)Taking your brand global While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases. And even if we're not directly targeting other countries, of course it's likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international. But if you're looking to create an international website, what do you need to consider? In this episode we'll...
2023-02-1450 minThe Recipe For SEO Success ShowGoogle SEO in 2023: Q&A with John Mueller (NEWBIE)Learning how the cogs turn behind the Google machine Wouldn't it be wonderful to actually talk to Google? To ask them all the questions you've ever wanted to ask? To find out why they do what they do. Why they keep fiddling. What they have coming up. Imagine how great that would be. Well, imagine no more, for today we have John Mueller, head of Google Search Relations, on the pod. We've spoken to John before in my f...
2023-01-1045 minThe Recipe For SEO Success ShowThe Top 10 SEO changes in 2022: what did you miss? With Cyrus Shepherd (NEWBIE)How SEO has changed this year and what you should do about it It's been a busy year in SEO land.And Google has been experimenting as always.And if you're a normal human, and not glued to Twitter every living minute of the day, you might find it hard to keep up with it all.So I've asked one of our most popular guests to come back on the show and give us the low down on what's what in SEO in 2022.The big moves.The little tweaks.
2022-11-2931 minThe Recipe For SEO Success ShowHow to build a successful SEO Agency with Darren Jamieson (NEWBIE)Scaling up from being an SEO freelance consultant Okay so perhaps you're an SEO freelancer.Working job to job, helping clients on a small scale.But you have big dreams.You'd love to run your very own SEO agency.But the thought of setting it up and managing all the ins and outs leaves you cold. The risk is huge and let's be honest, SEO agencies often don't have the best reputation out there! So how do you overcome all this and make your agency honest, legitimate...
2022-11-1546 minThe Recipe For SEO Success ShowYoast for Shopify: a beginners guide with Marieke van de Rakt (NEWBIE)How to Yoastify your shop If you're even vaguely into SEO and haven't heard of Yoast, then I'm guessing you have been living under a rock. But for those that don't know, Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability. It's my favourite SEO tool which I use on all my sites and recommend in my course The R...
2022-11-0135 minThe Recipe For SEO Success ShowUsing Content Clusters To Boost Your SEO with Marion Leadbetter (NEWBIE)How organising your content can keep customers coming back Have you heard about content clusters? They're all about strategic internal linking. Creating little groups of content around a key topic. You create a pillar page and link to and from it, offering multiple internal links to keep readers entertained, educated and on your site. Benefits include more organised content, less overlap and more authority on a given topic and increased content production speed. Sounds good right? But where do you start? And if...
2022-10-1834 minThe Recipe For SEO Success ShowMobile SEO with Cindy Krum (TECHIE)Keeping up in the rankings by being mobile-friendly Did you know that half of all website traffic worldwide comes from mobile? I hope when you hear that you'll understand how important it is to listen to this week's episode. Google has been pushing mobile-first indexing for the past few years. It rolled out the first mobile-first index in 2018 but more recently announced mobile-first indexing for the whole web. So what does this mean for your little website? Well if your site isn't fully optimised for mobile searches, it's about time you...
2022-10-0440 minThe Recipe For SEO Success ShowReality SEO: Estelle Oliveri: Why Amazon is not the enemy of eCommerceFinding the right keywords to rise above the competition By now you've gobbled up a lot of SEO advice. But is it really all doable? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, and eCommerce extraordinaire, Estelle Oliveri. We'll chat about how Estelle got her start in SEO, the digital marke...
2022-09-0628 minThe Recipe For SEO Success ShowReality SEO: WordPress SEO tips with Rachel AmiesEnriching web dev and copy services with SEO Hearing great SEO advice is one thing but is it actually doable? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Like Rachel Amies, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a cat-pun enthusiast. We'll talk about how Rachel took her web design and digital marketing to the next level with...
2022-08-2321 minThe Recipe For SEO Success ShowSEO that lasts: Solid strategies that stand the test of time with Alizée Baudez (NEWBIE)Staying strong during the ebb and flow of SEO Bonjour mon petite SEO beasts. Today we're talking about longevity in SEO. These days everyone is looking for a quick fix, fast engagement, the dopamine hit of an easy like. But the truth is that solid SEO strategy takes time. As I like to say, SEO is for life, not just for Christmas. It can take a long time to get the needle moving, undo previous bad work and build up authority. But once you get...
2022-07-2639 minThe Recipe For SEO Success ShowReality SEO: Norelle Hentschel: Turning search queries into traffic-driving contentMaking informed keyword choices for my shopfront business Hearing great SEO advice is one thing but is it actually doable? I started the reality SEO episodes to illustrate how the teachings here and in my course, really impact small businesses. You can hear the truth direct from real SEO beast's mouths. Like Norelle Hentschel, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an avid herbalist. We'll talk about how Norelle was able to give her online naturopathy a h...
2022-07-1227 min
The Recipe For SEO Success ShowSEO Copywriting Basics - Clever Copy Chats (Teaser)Check out my new podcast, Clever Copy Chats for some in-depth SEO Copywriting knowledge. Whenever I'm in a copywriting group I see the same comments. "SEO ruins conversational copy." "SEO ruins conversion copy." "You don't need to use keywords any more. Google will work it out." "SEO copy is boring copy." (Heavy sigh) These kinds of comments show a fundamental misunderstanding of what SEO copywriting is and how it works. And these copywriters who think that Google will magically work out where to rank you no...
2022-06-2201 minThe Recipe For SEO Success ShowReality SEO: Anthea Digby-Smith: Taking the time to revitalise my local SEOFilling the appointment books by showing up in local searches From feedback, I find the Reality Episodes are a crowd favourite. Yes, it's great hearing from super-duper SEO and marketing experts, but what about the real humans chipping away at marketing goals, trying to woo Google, slippery up their funnel, and smash their socials? Is all this advice actually doable? Well, today I'm chatting with Anthea Digby-Smith, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a hairdresser extraordinaire. We'll talk...
2022-06-1427 minThe Recipe For SEO Success ShowSEO got you the lead: Now what? with Russell Pearson (NEWBIE)Turning those well-earned clicks into cash Okay so you've listened to all the episodes of the Recipe for SEO Success podcast, you've done my fabulous courses, and put in the hard SEO hours. The Google beast finally understands who you are and the traffic is pouring in. But how do you turn casual browsers into sales? How do you move people from your page to a purchase? Today we're talking about how to turn SEO juice into sweet sales nectar. How to turn cold chips into h...
2022-05-1736 minThe Recipe For SEO Success ShowREALITY SEO: Jude Love: How I went from SEO-curious to SEO-confidentNiching, knowing your audience & personal branding In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. I get all sorts passing through my slippery funnel of courses and resources: marketing professionals, copywriters, e-commerce owners, web developers, and real business humans. Today we're talking to Jude Love, a former student of The Recipe for SEO Success Show, a member of The Digital Masterchefs, and an absolute personal branding beast. Useful Resources The Misfit Entrepreneurs with Kate Toon Digital Masterchefs K...
2022-04-0526 min
The Recipe For SEO Success ShowReality SEO: Mitchell Beattie: Don't let your marketing drive you madTaking measured steps into digital advertising Taking measured steps into digital advertising In my Reality SEO series, I interview real-life humans who've changed their digital marketing and SEO strategy for good and used simple techniques to transform their business and brand. These episodes include practical, doable advice and tips from people just like you. Find out why mad-cat marketer, Mitchell Beattie, decided to pivot from the world of wine to help other businesses perfect their marketing strategy, what got him on the path of SEO, what his biggest learnings have been, and his top tips...
2022-02-2220 min
The Recipe For SEO Success ShowThe Art of Using LinkedIn to Future-Proof Your Business with Jo Saunders (NEWBIE)Build up your business by expanding your network Build up your business by expanding your network I'll admit when it comes to social media, my least favourite platform is LinkedIn. It's like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over the years I've had sporadic attempts to rekindle my LinkedIn love. But it still leaves me with a deep-rooted sense of meh. Today we're going to change all that. We're straying from the SEO path to talk all things LinkedIn. Why it still...
2022-02-0845 min
The Recipe For SEO Success Show7 SEO Predictions for 2022 with Kate Toon (NEWBIE)What will change, what will stay the same, and how this will affect ranking Every year about this time, I dust off my crystal ball and start looking into Google's nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I'll be running through my opinion of what's next, what's changed, and what remains the same. Will you agree? Well, that remains to be seen, or heard. Tune in to learn: Important SEO changes from 2021 you might have missed...
2022-01-2518 min
The Recipe For SEO Success ShowRERUN: International SEO: A beginner's guide with Nitin Manchanda (TECHIE)This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. Most of us struggle with getting to rank locally, so do we really need to care about international SEO? Well if a good share of your website visitors are coming from a different country to where you're located...
2021-11-2347 min
The Recipe For SEO Success ShowRERUN: Rand Fishkin: SEO for small business (NEWBIE)I was lucky enough to score an interview with one of my all-time SEO heroes, Mr. Rand Fishkin from Moz.com. I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heartthrob! Is it possible for small businesses to DIY their SEO? Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources? What are you top five tools that every search marketing or digital marketing business type must use? If you only had a few hours a week to...
2021-11-0939 min
The Recipe For SEO Success ShowKate's Taking a Break - Farewell for 2021If you have any suggestions for guests or topics for next year, email admin@therecipeforseosuccess.com, fill out the contact form on www.therecipeforseosuccess.com, or leave a comment in the I LOVE SEO Facebook group.
2021-10-2603 min
The Recipe For SEO Success ShowReality SEO: Bec Slack: Why Customer Care is EverythingEncouraging loyalty over quick sales In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. Today we're talking to Bec Slack, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an online educational toy store co-owner. We'll talk about the challenges she faced taking on a pre...
2021-10-1227 min
The Recipe For SEO Success ShowReality SEO: Keneena Fanning: Putting SEO back into Sustainable FashionDrawing in customers with keyword research and colourful prints Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing. Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners. Because secretly, I long to have a shop. I mean I have 3 already, but they don't sell real things, like pottery hedgehogs or homemade soup. But Keneena Fanning does have a real shop...
2021-09-1431 min
The Recipe For SEO Success ShowREALITY SEO: Crystal Wong: From Pharmaceuticals to SEO guru: How I found my dream jobPutting away the prescription pills and picking up SEO stats In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. And sometimes my courses and resources have the power to turn normal business humans into digital marketing beasts! As so with Crystal Wong, a kindred SEO-loving soul. Today we're talking to Crystal...
2021-08-1726 min
The Recipe For SEO Success ShowHow To Analyse SEO Data and Create SEO Reports with Supermetrics with Anna Shutko (NEWBIE)Boost your marketing strategy with the right SEO data Grappling the Google SEO beast takes time and effort, I know. Once we've started our journey we need to check our progress and build on our success. Measuring progress means we usually check loads of data and all the data lives in different places.] You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke. Then we have to spend ages trying to make sense of it all. Before we know it, we're down...
2021-06-0837 min
The Recipe For SEO Success ShowShopify SEO: Top 10 Mistakes to Avoid with Kerri Bennett (NEWBIE)Common mistakes that will drag down your conversions So perhaps you're a new business considering taking the plunge into the Shopify pool. Or maybe you've taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch. And no matter what you're selling – whether it's fun pool floaties, funky garden gnomes, or eco-friendly fashion – you know you need to rank well on the search engines to reach new customers. So today I'll be chatting with my favourite Shopify pro, Kerri Bennett, a...
2021-05-1145 min
The Recipe For SEO Success ShowSEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE)SEO Traffic Projection for eCommerce Websites Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug? No? Well if you can't see the future, how are you going to predict the future of your marketing campaigns? How are you going to forecast results? So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results. But today I'm talking to one of the SEO greats about how to...
2021-04-1341 min
The Recipe For SEO Success ShowConfessions of an SEO Agency founder with Alex Cleanthous (NEWBIE)Getting the low-down on SEO service providers In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise overnight, top-ranking results like a bad pimple-cream ad. "One-time application, the results will shock you!" If it sounds too good to be true, it probably is. Some will tell you what you want to hear, with the hope that you won't actually look into the results too closely. So how do you find a solid, trustworthy SEO Agency? How much SEO knowledge should...
2021-03-0245 min
The Recipe For SEO Success ShowReality SEO: Gavin Hodgins: How I fiddled with my Digital Marketing rudder in 2020 (REALITY)Navigating stormy business seas, and the importance of coming back to port In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing. Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things. This week I'm talking to Gavin Hodgins, a Recipe...
2021-02-1631 min
Designer BossDespina Gav on Avoiding Major SEO Mistakes Designers Make - Summit Speaker SeriesDuring the Summit Speaker Series, we chat with some of the design biz experts who’ll be speaking at our upcoming Designer Boss Summit.In this ep, Emma chats with her go-to SEO gal pal Despina Gav. Despina is an SEO whiz, mentor, and eCourse boss. Through her biz SEO Meets Design and her flagship eCourse SEO For Designers, this lovely lady boots the jargon and tech nerdery out the door, breaking down SEO concepts in plain English so us designers can feel confident talking the SEO talk too.HOSTS / GUESTS:Despina Gavhttps://seomeetsdesign.comSEO Savvy Designers FB Gr...
2021-01-2723 min
The Recipe For SEO Success ShowSuper Simple SEO in 2021 with Cyrus Shepard (NEWBIE)Getting back to basics So usually around this time of year, I do an SEO predictions podcast. But you know what I'm over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It's not happening here. And also the predictions are always the same. Voice search will be bigger. Optimise for EAT. SERPs will change. Schema blah blah blah. Obviously, we have the page experience update coming in May 2021 but we've covered that...
2021-01-1931 min
The Recipe For SEO Success ShowREALITY SEO: Finding your Digital Marketing Voice with Jo Violeta (REALITY)It's not just business, it's personal In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO. This week I'm talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast.
2020-09-2929 minThe Recipe For SEO Success Show2020 eCommerce SEO Trends You Can't Afford To Ignore with Mez Homayunfard (TECHIE)Lure the SEO beasts your way with freshly optimised juice Selling your products and services online can be tough. Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors. But don't fret! I have an excellent expert to simplify the eCommerce digital marketing process and highlight what will push you ahead of the game. Tune in to learn: How COVID-19 has changed eCommerce SEO Why...
2020-08-0426 minThe Recipe For SEO Success ShowReality SEO: How Rudo Makuyana is dipping her toe in the digital marketing pondOr how to market a podiatry business In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Find out how Rudo Makuyana has focused on her Digital Marketing to build relationships, put herself out as the face of her brand, and be more customer-friendly and less medical jargony! Useful resources Google my Business Head to episode notes...
2020-06-2424 minThe Recipe For SEO Success ShowReality SEO: Anu Sawhney: Learning to stand on your SEO feetLearning sparkly digital marketing skills In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO. This week I'm talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs. Anu runs a...
2020-05-1326 minThe Recipe For SEO Success ShowReality SEO: Marko Wittich: The Secrets of Shopify SuccessHow Campfire Treats become top dog in Google In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand These shorter episodes will include practical DOABLE advice and tips from people just like you. This week we're talking to Marko Wittich, who runs a Shopify website for his business Campfire Treats. I'll admit it, Marco is one of my star students, he put so much work into the course, turned up to every coaching call and asked...
2020-04-2221 minThe Recipe For SEO Success ShowHow to do SEO without the fancy tools with Saijo George (NEWBIE)Tool free SEO for the budget conscious One of the hardest things about DIY SEO is affording all the tools. We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands. On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you're a solo business person. But what if there was a way to do DIY SEO without spending all that cash. Today we're talking about...
2020-04-1527 minThe Recipe For SEO Success ShowReality SEO: Amy Annetts: How to be a truly holistic marketerOr, why SEO must be part of your marketing strategy In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Find out why Amy Annetts, already a successful business marketer, decided she had to learn SEO, what were her biggest learnings and her two top tips for small businesses. Useful resources Google Search Console Head to episode n...
2020-02-0416 minThe Recipe For SEO Success ShowReality SEO: Belinda Austin: Know yourself. Know your audience. Build your brand.How a non-techie marketing manager transformed her business In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their businesses and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about how to build a brilliant brand with SEO. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-belinda-austin-know-yourself-know-your-audience-build-your-brand/ Freebies: Free webinar: Increase your website traffic (and s...
2020-01-2120 minThe Recipe For SEO Success ShowInternational SEO: A beginner's guide with Nitin Manchanda (TECHIE)Preparing your website for Global SEO domination International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.Most of us struggle with getting to rank locally, so do we really need to care about international SEO? Well if a good share of your website visitors are coming from a different country to where you're located then it might be the right time to think global.In this episode I'll be chatting with...
2019-06-2647 min
The Recipe For SEO Success ShowReality SEO: Andrew Lau: The secret to my skyrocket SEO SuccessHow SEO made Andrew a better copywriter and a better dad. In the Reality SEO series I interview REAL LIFE HUMANS who've worked hard to learn more about the wonderful world of SEO. They're all graduates of my Recipe for SEO course and all real business people, not SEO gurus. Andrew Lau worked as an agency producer before deciding to take a leap into SEO copywriting. He knew that a high Google ranking was the key to keeping his phone ringing, so he dove in deep did the work and moved his website from page 100...
2019-02-1221 min
The Recipe For SEO Success ShowReality SEO: Josie Brown: Do WordPress Developers REALLY need to know SEO?In the Reality SEO series I interview REAL LIFE HUMANS who've transformed their businesses with simple digital marketing and SEO techniques.Included in this episode are their practical doable tips and advice you can implement today. Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go - not just installing Yoast and saying 'DONE'.She talks us through the common issues she finds, image optimisation, speed and plugin problems. Tune in to learn: Can you develop a website without understanding SEO? Choosing...
2019-01-2218 min
The Recipe For SEO Success ShowSEO in 2019: The essential guide with Cyrus Shephard (NEWBIE)Cyrus Shepard gives the inside scoop on Search for 2019 It's been a busy year in SEO land. With more algorithm updates than you can shake a stick at. The Search Engine results pages are unrecogniseable, Google My Business gets sexier each and every day and conversational search is on the up, as we're able to use pretty much every device in the house to browse the interwebs.So how can us lowly small business owners, bloggers and ecommerce store owners prepare for the year ahead?Can we peer into oh crystal...
2019-01-0826 min
The Recipe For SEO Success ShowReality SEO: Dom Kimber How I realised that SEO was not beyond my graspReal life business owners explain their Digital Marketing secrets Dom Kimber is an SEO copywriter based on the Sunshine Coast, not only did she build her own website but she grappled the Google beast, boosting her knowledge and confidence.In the Reality SEO series, I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. With practical doable tips and advice you can implement today. Tune in to learn: How Dom overcame her fear of SEO How Dom built her own SEO friendly website...
2018-12-1114 min
The Recipe For SEO Success ShowReality SEO - Donna Webeck: Niching for more client callsReal life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've changed their digital marketing for good and uses simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget). Find out how by specialising and niching Donna transformed her business, reached the top of the rankings for her chosen keywords and now her phone WILL NOT STOP RINGING (seriously...
2018-11-1311 min
The Recipe For SEO Success ShowReality SEO – Paula Glynn: Understanding your clients to increase trafficReal life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. With pratical doable tips and advice you can implememen today Paula Glynn is an SEO and Digital Marketing strategist, who found that be really understanding how her customers talk, and reflecting that language back to them, she was able to rank higher, drive more traffic and convert more customers. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-paula-glynn-understanding-your-clients-to-increase-traffic/ Freebies:...
2018-10-2309 min
The Recipe For SEO Success ShowReality SEO – Kate Merryweather: Reducing speed to capture more leadsReal life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. These practical episode include real life advice for real life humans. My third Reality SEO guest is Kate Merryweather Kate has worked hard on her SEO to optimise her site, and one her biggest wins was reducing her site speed from a bloated 13 seconds to a lean mean speedy machine of 3 seconds. Head to episode notes: https://therecipeforseosuccess...
2018-10-0210 minThe Recipe For SEO Success ShowReality SEO - Jenny De Lacy: Usability for better conversion (REALITY)Real life business owners explain their Digital Marketing secrets. So today I'm starting something new. I'm interviewing REAL LIFE HUMANS for my podcast who've changed their digital marketing for good and uses simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget). First off the rank Jenny De Lacy. Jenny explains how some simple usability changes improved conversion on her home page, encouraged more s...
2018-09-0413 min
The Recipe For SEO Success ShowLocal SEO: Q+A with Tim CapperTim Capper answers our burning Local SEO questions Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO? In this week's pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you've spent many night trying to conquer the beast that is Local SEO, this pod is for you. Tune in to learn:
2018-08-1435 min
The Recipe For SEO Success ShowPR: Using the media to boost SEO with Mez Homayunfard (NEWBIE)How to boost brand awareness and links with PR You might not realise it but PR and SEO go together like jam and scones. While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these days. If you can write a press release that generates real media coverage, it will boost your SEO efforts with traffic, awareness and those all-important links. So how can small businesses and DIYers use PR to boost their SEO? In this...
2018-03-0525 min
The Recipe For SEO Success ShowSocial media: Does social media help SEO; the definitive answer with Craig Campbell (NEWBIE)Does more likes equal higher rankings? Social media is so much fun, and such a giant time sucker. But does it really have any impact on your Search Engine Optimisation and ability to rank? Social signals and their importance in relation to rankings is something that's been hotly debated for years. There are lots of people is the YES camp and about the same number in the NO camp. In today's episode, we're going to dig a bit deeper into the relationship between social media and SEO. And I hope...
2018-01-2246 minThe Recipe For SEO Success ShowBONUS: My 2018 SEO predictions (NEWBIE)Today, I want to talk about my SEO predictions for 2018. What's going to happen in the world of Google? What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers. What should you be concentrating on? And what will I be focusing my efforts on for my six, or is it seven, websites in 2018?
2018-01-0318 min
The Recipe For SEO Success ShowDIY SEO: Real small businesses celebrate their SEO SuccessHow to get to grips with Google when you're going it alone. When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO. He replied that yes it was possible, but they wouldn't be doing SEO at the same level as some highly paid Search Engine Optimisation guru. And I couldn't agree more, we've had some...
2017-10-3143 min
The Recipe For SEO Success ShowSEO TOOLS: The good, the bad and the crappy! With Aidan McCarthy (TECHIE)Which is the best tool for small business DIY SEOers? In today's episode taking a look at some of the popular SEO tools on the market. Not with our SEO Consultant hats on but with our small business hats on. Good SEO tools don't come cheap and as a small business owner, trying to either manage their own SEO or at least take an interest in what their SEO agency is up to, it can be hard to decide which tool is best. Today we're going to look at the pros and cons...
2016-11-2233 min
The Recipe For SEO Success ShowUsability and SEO: Optimising your website to nurture customers with Woj Kwasi (NEWBIE)How to improve user experiences and convert more customers In today's episode we're talking all about optimising your website to make it a better experience for your customers. We know it's important to rank number one, but what if when you hit the top spot, and the traffic starts coming it's still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we're going to find out why and fix...
2016-10-3137 min
The Recipe For SEO Success ShoweCommerce SEO: 6 silly mistakes you should avoid with Aaron Agius (NEWBIE)Tips and tactics to improve your online store SEO On today's podcast, we're talking about some of the mistakes the ecommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors. Tune in to learn: Exactly how long your product descriptions should be Why you're probably choosing the wrong keywords to target Why product reviews are super important How to deal with duplicate content issues The one area of eCommerce websites that most people forget How to intelligently name your product images. ...
2016-10-2532 min
The Recipe For SEO Success ShowMy SEO Story: How I succeeded in SEO and how you can too (STORY)A true story of my SEO failures and successes I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me. Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts. Tune in to learn: How I got started with SEO The tactics I used to boost my SEO know-how The challenges an...
2016-10-1828 min