Shows
The Press Office with KateCo. PRMINI - Reflections and Highlights from 25 Episodes of PR InsightsIn the season finale of The Press Office, host Marisa Jayne is once again joined by Kate Keane, Founder & Director of KateCo. PR, for a special reflection on the highlights of Season 5. Over the past 25 episodes, we've had incredible guest interviews and shared invaluable insights into the world of public relations.
In this episode, Marisa and Kate take a look back at some of the most memorable moments. They also dive into the new mini-episode format and how your feedback has shaped the season.
Hopefully we will see you for a Season 6 but it is...2024-09-2305 minThe Press Office with KateCo. PRThe Power of Portfolio Careers with Hannah FurstJoin host Marisa Jayne for an inspiring conversation on portfolio careers with Hannah Furst on The Press Office with Kate Co. PR! Hannah, a freelance marketer specializing in social and content strategy, podcaster and writer, shares her journey and insights into the world of portfolio careers.
Hannah discusses all about how she has formed such a diverse career path for herself and gives practical advice for listeners on building a fulfilling and dynamic career.
After working with a career counsellor, Hannah also shares how she learnt she was best suited for a portfolio career, and...2024-09-1618 minThe Press Office with KateCo. PRMINI - Career Pathways into Public RelationsIn this week's episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR, for an insightful discussion on the pathways into the PR industry.
Building on the previous episode with Sarah Baker from LCI Melbourne, this conversation explores whether a university degree in PR is essential, or if hands-on experience and internships hold more value in today’s job market.
Kate shares her thoughts on the relevance of higher education for aspiring publicists and why gaining tangible, real-world experience can often outweigh formal study.
They also di...2024-09-0906 minThe Press Office with KateCo. PRCreative Entrepreneurship and Communications Courses with Sarah Baker from LCI MelbourneDuring this week's episode of The Press Office with KateCo. PR, join host Marisa Jayne as she interviews Sarah Baker from LCI Melbourne on the secrets to creative entrepreneurship!
Join the duo as they discuss the landscape of higher education, the power of creative entrepreneurship and the ever-important balance between artistic expression with business understanding.
During the episode, Sarah also shares her valued perspective as an artist herself on the essential considerations for students choosing the right course or program in higher education when it comes to pursuing creative fields. She also provides tangible advice...2024-09-0218 minThe Press Office with KateCo. PRMINI - Crafting the Perfect PR PlanIn this week's mini episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR to build on the previous episode with renowned journalist Kim Wilson. Following Kim's insights into her experiences with publicists, Marisa and Kate delve deeper into the crucial role of fostering strong relationships with journalists.
Kate shares her expert knowledge on crafting effective public relations plans and constructing a robust media matrix. The discussion sheds light on the intricacies involved in PR strategy and the importance of maintaining solid media connections.
Tune in NOW to...2024-08-2607 minThe Press Office with KateCo. PRNavigating PR-Journalist Relationships with Kim WilsonDuring this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by renowned Melbourne Journalist Kim Wilson to explore the ever-evolving relationships between a publicist and a journalist.
With over 25 years of experience in news, features, and lifestyle reporting, Kim shares invaluable insights into building genuine connections between PR professionals and journalists and the evolving dynamics of PR-media relationships in today's digital age.
During the episode, Kim shares personal experiences and perspectives on the importance of fostering authentic relationships between PR professionals and journalists, as well as providing practical advice...2024-08-1922 minThe Press Office with KateCo. PRMINI - Is all PR good PR?!In this week's mini episode of The Press Office, host Marisa Jayne is joined by Kate Keane, Founder & Director of KateCo. PR, to dive into the age-old question: Is all PR good PR? Building on the previous episode with Andrew Mackinnon, CEO of The Taboo Group, this episode unpacks the complexities of taking risks in PR and brand marketing.
Marisa and Kate discuss Andrew's idea of breaking taboos in branding, exploring which brands can afford to take risks and whether it's worth it. They also discuss the importance of ensuring that these bold moves remain socially acceptable...2024-08-1204 minThe Press Office with KateCo. PRThe Power of Provocation in Brand Experience' with Andrew MacKinnon, from The Taboo GroupOn this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by Andrew Mackinnon, Group CEO of The Taboo Group in a conversation all about brand experience!
Fresh from his thought-provoking presentation at SXSW in Austin, Texas, Andrew delves into the theme of "TABOO by Design: The Power of Provocation in Brand Experience." Join Andrew as he explores the transformative potential of breaking conventions, embracing risk, and crafting culturally resonant brand experiences.
Throughout the conversation, Andrew shares the inspiration behind his SXSW presentation and the pivotal role of provocation in d...2024-08-0518 minThe Press Office with KateCo. PRMINI - The Role of AI & ChatGPT in Public RelationsExplore the impact of AI in PR with the latest mini episode of The Press Office, hosted by Marisa Jayne and Kate Keane of KateCo. PR. Building from a point in the previous episode with journalist Donna Demaio, this episode delves into how AI is revolutionizing the media industry and how exactly you can use it in PR.
Join Marisa and Kate as they discuss the role of AI in PR, how KateCo. PR has set standards and guidelines within their agency, and practical tips for using ChatGPT. Learn how to use AI for generating headlines, thought s...2024-07-2905 min
Leadership OdysseysA Journey in Public Relations with KateCo. PR Founder, Kate KeaneA Journey in Public Relations with KateCo. PR Founder, Kate Keane
In this episode, we had the privilege of diving into the world of public relations with Kate Keane, the founder of KateCo. PR. From humble beginnings to establishing a renowned PR agency, Kate shared her invaluable insights and experiences, shedding light on the journey that led her to where she is today.
Key Highlights:
Elite Brand Partnerships: KateCo. PR has solidified its position in the PR industry by partnering with elite brands across various sectors. From fashion to tech, Kate and her...2024-07-2955 minThe Press Office with KateCo. PRThe Modern Life of a Freelance Journalist with Donna DemaioEmbark on an engaging exploration of modern journalism with Donna Demaio on this week's episode of The Press Office! As an esteemed journalist transitioning seamlessly across radio, TV, print, and social media, Donna shares insights from her multifaceted career journey. Join host Marisa Jayne as Donna dives into the dynamic world of freelance journalism, discussing the challenges, rewards, and the ever-evolving landscape of the industry.
Throughout the conversation, Donna shares how she first got started as a journalist and her career trajectory since, which as lead her to being a versatile freelancer. Donna gives valuable perspectives on...2024-07-2216 minThe Press Office with KateCo. PRMINI - Crafting the Perfect PR Event, Guest List & Seating Chart
Learn the art of curating the perfect guest list with the latest mini episode of The Press Office, featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode builds on our previous discussion with Tiffany Farrington, an expert on all things EVENTS.
Join Kate and Marisa as they dive into the complexities of creating an ideal guest list for events, discussing the importance of including a mix of up-and-comers and established celebrities. Discover why a diverse room is essential for success and gain insights from their experiences with high-profile events like at...2024-07-1508 minThe Press Office with KateCo. PRThe Ultimate PR Party Checklist with Tiffany Farrington from Social DiaryJoin us on this week's episode of The Press Office with KateCo. PR as host Marisa Jayne welcomes Tiffany Farrington, the mastermind behind Social Diary. With 20 years of events expertise, Tiffany shares her insights on crafting the perfect PR party.
Throughout the episode, learn all about the significance of events within the world of public relations and why they're essential for brand visibility and an important part of your marketing and communications plan.
Tiffany unveils the golden rules for hosting memorable events that leave a lasting impression and shares her strategies for curating exclusive experiences...2024-07-0823 minThe Press Office with KateCo. PRMINI - The Power of Influencers
Learn all about influencer marketing and gifting strategies with the latest mini episode of The Press Office, featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode is on the back of our previous episode with Taryn Williams, an expert in influencer marketing..
Join Kate and Marisa as they delve into their extensive background in working with influencers, uncovering the intricate process of building successful partnerships in the digital age. The duo share their firsthand experiences and highlights the importance of influencer marketing in amplifying brand visibility and engagement.
Kate & Marisa also...2024-07-0108 minThe Press Office with KateCo. PRNavigating the Influencer Marketing Landscape with Taryn WilliamsIn this episode of The Press Office with Kate Co. PR, host Marisa Jayne is joined by the dynamic Taryn Williams, founder and CEO of The Right Fit, The Influencers Agency, and #Gifted. Delve into the world of influencer marketing with a true industry trailblazer.
Discover the origins of Taryn's groundbreaking influencer-aligned ventures and the foresight that propelled her into the influencer marketing space, while also gaining insights into the evolving influencer landscape.
During the episode Taryn reveals the the intricacies of gifting influencers and how to navigate the balance between contra and paid arrangements...2024-06-2421 minThe Press Office with KateCo. PRMINI - The Stylist's Role in PRStep into the world of styling and PR with the latest mini episode of The Press Office featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode delves into the pivotal role stylists play in shaping public relations strategies, an aspect that a publicist may not initially think about.
Join Kate and Marisa as they reveal the often-overlooked importance of stylists in the PR industry, from curating the perfect red carpet look to navigating the intricate dance between personal style and brand representation. They share interesting anecdotes from their time in PR...2024-06-1704 minThe Press Office with KateCo. PRWhy Uniform Dressing is in Fashion with Anthea O'ConnorToday, on The Press Office with KateCo. PR, host Marisa Jayne is joined by fashion icon and stylist Anthea O’Connor. Anthea's illustrious career spans over a decade as the former Melbourne Editor of Vogue Australia and now as a sought-after fashion stylist.
In this episode, Anthea delves into uniform dressing and why the notion is in fashion, both for getting ready for the office and enjoying your down time.
Anthea break down the essence of uniform dressing and its relevance for professionals, breaking down its simplicity and practicality. Exploring the versatility within this concept, An...2024-06-1023 minThe Press Office with KateCo. PRMINI - Mastering Media Strategy in PRDive into the intricate world of media strategy in PR during this mini episode of The Press Office with hosts, Kate Keane, Founder and Director of KateCo. PR and Marisa Jayne. This conversation follows the episode with media buyer Elise Hedley Dale.
In this episode, Kate and Marisa dissect the essential components of effective media strategy, highlighting the relationship between traditional and digital platforms. Both Kate & Marisa offer firsthand insights into the dynamic landscape of traditional media, and why it is so important in multifaceted PR campaigns in order to target multiple markets.
Kate also...2024-06-0306 minThe Press Office with KateCo. PRTraditional media isn’t dead with Elise Hedley DaleIn this week’s episode of The Press Office with Kate Co. PR, host Marisa Jayne delves into the world of traditional media and integrated marketing campaigns with Elise Hedley Dale, the founder of media buying agency Media Words.
Elise shares her wealth of experience working with A-list clients and household brands like SONOS, Bic, and Ocean Spray, offering invaluable insights into effective media planning strategies.
For those new to the marketing and communications industry, Elise sheds light on the role of a media buyer and the significance of traditional media in today's digital landscape. Dis...2024-05-2715 minThe Press Office with KateCo. PRMINI - The Importance of Celebrity and Influencer GiftingJoin Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne for a conversation on the pivotal role of celebrity and influencer gifting in PR strategy.
Throughout the episode, Kate and Marisa delve into contra versus paid gifting and the importance of aligning brand values with gifted individuals. From identifying the perfect recipients to seizing the perfect moment, the pair provide invaluable insights into optimizing gifting strategies for maximum reach, engagemeent and impact.
Tune in now to discover the keys to success in celebrity and influencer gifting, and ensure to subscribe on your preferred...2024-05-2009 minThe Press Office with KateCo. PRSpotted on the Hadids: Celebrity Fashion Placements with Rochelle Gregory of Rocky RafaelaIn this week's episode of The Press Office with KateCo. PR, host Marisa Jayne sits down with the creative visionary Rochelle Gregory, founder and designer of Rocky Rafaela.
Int his episode, Rochelle dives into her fashion design journey, from narrowly missing out on a prestigious New York internship with Alexander Wang to launching her own label in 2016. Rochelle shares how she turned setbacks into stepping stones towards success.
Learn how Rochelle first started gaining traction for her brand and the strategies she employed to get noticed in the competitive fashion industry, leaning on celebrity connections...2024-05-1319 minThe Press Office with KateCo. PRMINI - When Social Media Meets PRIn this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne delve deeper into the world of social media marketing following the previous interview with special guest Nat Welfare from SZN social.
Marisa & Kate discuss their own experiences with social media and going viral, including insights on leveraging TikTok and harnessing social trends. Tune in for valuable tips on amplifying your online presence!
2024-05-0607 minThe Press Office with KateCo. PRUnlocking the Secrets of Viral Social Marketing with Nat from SZN SocialIn this week's episode of The Press Office with Kate Co. PR, host Marisa Jayne sits down with Nat Welfare, the creative genius behind SZN Social, a premier marketing agency shaking up the scene in Melbourne.
With a client roster boasting the likes of Aje Athletica, Novo, and Tony Bianco, Nat and her team have mastered the art of going viral on social media platforms such as Instagram and Tik Tok to drive sales.
Join Marisa & Nat as the duo delve into the world of social marketing, exploring what exactly constitutes as 'viral' in today's...2024-04-2923 minThe Press Office with KateCo. PRMINI - Finding Unique PR HooksIn this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne discuss previous guest Rachelle Unreich's publicity strategy for her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust.'
Rachelle utilised a number of PR tactics, including hosting unique and intimate events at her mother's home, leaning on her relationships from her career as a journalist, pitching around significant dates and attending writer's festivals.
Listen now and make sure to follow on your favourite podcast app.
To find out more on...2024-04-2209 minThe Press Office with KateCo. PRFrom Journalism to Author: Rachelle Unreich's Journey of Personal StorytellingIn this week's episode of The Press Office with Kate Co. PR, we welcome a guest we've eagerly awaited since our early days - celebrated journalist turned author, Rachelle Unreich. Known for her work in prestigious publications like Harper’s Bazaar, Elle, and the Sydney Morning Herald, Rachelle has recently transitioned into the realm of authorship with her debut book, "A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust."
In this episode, we delve into Rachelle's remarkable journey from chronicling the lives of others to penning her own family's history. We explore the challenges and re...2024-04-1522 minThe Press Office with KateCo. PRMINI - Authenticity on Social MediaIn the first-ever mini-episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne break down the idea of authenticity on social media.
The conversation stems from our previous episode with Bessie Kay, who discussed all about being authentic to herself when it comes to her work life and finding valued aligned work, so make sure you listen to that first.
In this chat, Kate & Marisa break down what is currently trending on social media, what is working for creators and for brands and why it is so important to...2024-04-0809 minThe Press Office with KateCo. PRFinding Abundance: Navigating Career Transitions with Bessie KayIn this episode of The Press Office with KateCo. PR, we sit down with Bessie Kay, a former professional dancer turned TV producer and the now founder of Abundance the Movement. Bessie's journey has been one of diverse career transitions, highlighting the importance of aligning work with personal values and identity.
From her beginnings in dance to her tenure in the media industry and her eventual return to her passion for dance through Abundance the Movement, Bessie shares her insights into navigating these transitions and finding fulfilment along the way.
We delve into Bessie's experiences...2024-04-0123 minThe Press Office with KateCo. PRBehind the Epic PR Events with Kate KeaneToday on The Press Office with Kate & Co. PR, host Marisa Jayne is joined by the visionary founder and director of Kate & Co. PR, Kate Keane.
With over a decade of experience, Kate Keane has been at the forefront of the PR industry, steering the agency to new heights of innovation and success.
In this episode, Kate reflects on her top five events of the past twelve months, revealing trade secrets and behind-the-scenes stories behind these iconic PR moments. Aspiring publicists, industry enthusiasts, and curious minds alike will relish in these insider stories and gain...2023-08-2135 minThe Press Office with KateCo. PRBehind the TikToks with Luke & Sassy ScottIn this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne sits down with none other than Luke and Sassy Scott, the iconic Melbourne brothers who have taken the TikTok universe by storm.
Get ready to dive headfirst into their captivating journey as we uncover hilarious moments, personal anecdotes, and those unexpected plot twists that have elevated them to household names on the internet.
In this conversation, the dynamic duo break down the origins of their viral success. From the sparks of inspiration that led them to create their first TikTok...2023-08-1540 minThe Press Office with KateCo. PRCulinary Creativity with Georgina Damm from Damm Fine Food CoIn this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne is joined by event extraordinaire Georgina Damm, the owner and director of Damm Fine Food Co.
A trailblazer in the catering and events industry, Georgina's journey is one of passion, purpose, and creativity. With a keen eye for detail and a heart committed to sustainability, she has carved a niche for herself and her company in crafting events that are not only visually stunning but also deeply meaningful.
Beyond the sumptuous feasts and artful presentations, Georgina and Damm Fine Food...2023-08-0741 minThe Press Office with KateCo. PRInstagrammable Events with LENZO’s Elleni PearceIn this week's episode The Press Office with Kate & Co. PR, host Marisa Jayne, sits down with a very special guest - Elleni Pearce, the brilliant mind behind the renowned event and creative agency, LENZO, as well as the innovative preserved floral brand, Everbloome.
You've probably seen LENZO's stunning Instagram feed (@partywithlenzo), showcasing their socially captivating events, from show-stopping collaborations with Pandora to the awe-inspiring Juddchella that truly took Melbourne by storm!
In this exciting podcast, Marisa and Elleni delve into the fascinating world of creating Instagrammable events, unveiling the secrets to mastering the art...2023-07-3132 minThe Press Office with KateCo. PRAussie Publicists in New York with Rachel CollisterIn this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne sits down with Rachel Collister, a former publicist of the agency who has just embarked on fulfilling one of her biggest career goals - forging a PR path in New York City.
Rachel is now living her dream in the iconic concrete jungle but of course, it wasn't all glitz and glamour, despite what her Instagram might have suggested! It has taken a lot of grit and hustle to land a job and start working her way to the top in a...2023-07-2448 minThe Press Office with KateCo. PRContent Creation with Jordan TurnerWelcome back to another episode of The Press Office with Kate & Co. PR, with today’s episode featuring Jordan Turner, the creative force behind Mr Turner.
Mr Turner is a menswear digital space that showcases Jordan’s impeccable style and extensive knowledge of the fashion world.
Jordan is true fashion lover, arts appreciator, and avid reader, and his passion for the creative industries is evident in everything he does.
Today we discuss his career, how he got to where he got today, advice for aspiring fashion content creators and his creative process.
2023-07-1731 minThe Press Office with KateCo. PRFashion Influencing with Bec & Marissa from Twice BlessedIn this week's episode of The Press Office, host Marisa Jayne is joined by Bec and Marissa, the twin sisters behind the influential fashion and lifestyle platforms, Twice Blessed. With a love for fashion and styling, they have created a thriving community of followers who eagerly await their content and style inspiration. Collaborating with renowned local and international brands, their timeless, tailored, and versatile style has left a lasting impression on the industry.
In addition to their content creation, Bec and Marissa have ventured into the world of entrepreneurship with the launch of MAJ'R, a luxury womenswear...2023-07-1044 minThe Press Office with KateCo. PRTechnology Meets Marketing with Sarah SeddonWelcome back to The Press Office with Kate & Co. PR, where today, host Marisa Jayne is joined by Sarah Seddon, the mastermind behind Cite 360 and founder and director of Sabre Collective.
Sarah is a true visionary, leveraging technology to overcome challenges. During the Covid-19 pandemic, she created Cite 360—a groundbreaking product that enables businesses to stay open 24/7 with a 360° immersive experience in a 3D digital model.
Sarah's leadership has revolutionized how businesses operate, bridging the physical and digital worlds. As the founder of Sabre Collective, she fosters innovation, shaping the future of immersive experiences.
J...2023-07-0333 minThe Press Office with KateCo. PRMarketing and Communications with Astrid KelaherIn this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne is joined by Astrid Kelaher, a true trailblazer in the marketing industry. From her career at Treasury Wine Estate, where she revolutionized the Yellowglen brand for a younger demographic, to her role at Lavazza, managing sponsorships and making international connections, Astrid has left a memorable mark.
Most recently, Astrid's path led her to an exciting opportunity as Group General Manager - Marketing & Communications at Public Hospitality Group.
Join us as Astrid shares her invaluable insights on building and leading teams...2023-06-2648 minThe Press Office with KateCo. PRMiss World Australia to Media Maven with Erin HollandIn this episode of The Press Office with Kate & Co. PR, we are thrilled to welcome Erin Holland as our special guest. Erin is a talented content creator, brand ambassador, and media personality who has made a remarkable impact in the media industry.
Erin burst onto the scene as Miss World Australia, but her journey didn't stop there. From her humble beginnings in Cairns, Erin has navigated the often tumultuous waters of the media world, overcoming scrutiny and carving out a successful career on her own terms.
Tune in as Erin shares her invaluable insights o...2023-06-1933 minThe Press Office with KateCo. PRNews Reporting with Christie CooperWelcome back to The Press Office with Kate & Co. PR where today, host Marisa Jayne has the privilege of chatting to Christie Cooper, a renowned reporter from 7 News and Sunrise.
Christie shares her insights and advice for both aspiring journalists and publicists, offering a behind-the-scenes look at the world of news reporting. We chat about balancing the positive and negative stories of the news and how important it is for a reporter's opinion to be kept out of the story.
Beyond the newsroom, Christie is also a devoted mother, navigating the challenges of balancing such a...2023-06-1257 minThe Press Office with KateCo. PRSports Journalism with Megan HustwaiteIn this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne has the pleasure of sitting down with Megan Hustwaite, a prominent journalist in the world of sports media.
Megan is passionate about, and has long championed, women’s sport and women in sport, namely the WNBL where she is a respected reporter, host and presenter.
Megan takes us on a captivating journey through her career, sharing the challenges she has faced while forging her career path as a woman in sports media, alongside the triumphs that have led her to whe...2023-06-0532 minThe Press Office with KateCo. PRBeauty PR and Content Creation with Iantha YuWelcome back to The Press Office with Kate & Co. PR, where we're joined today by the talented and accomplished Iantha Yu.
Iantha is a freelance beauty editor who has made a name for herself in the beauty industry through her exceptional work and keen eye for detail. In this episode, Iantha shares her insights and expertise on how to make your beauty-related pitching stand out in a crowded market and the do’s and don’ts she recommends when sending products to media, as well as giving us a peek into her life as a content creator.
2023-05-2931 minThe Press Office with KateCo. PREmpowering Social (Media) Change with Maria ThattilIn this episode of The Press Office with Kate & Co. PR, host Maria Jayne chats with Maria Thattil, a media personality, influencer, content creator, author, writer, presenter, and former Miss Universe Australia.
Maria uses her platform as a force for social change, and we discuss her impactful use of it. We also delve into her career in the media industry, her book "Unbounded," and what exciting plans she has for the rest of 2023.
Listen now for an empowering conversation with Maria Thattil as she inspires us with her journey and shares insights into her multifaceted...2023-05-2334 minThe Press Office with KateCo. PRDigital Lifestyle Media with Carina RossiIn this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne has the pleasure of speaking with Carina Rossi, the Editor of 9Product Reviews.
Carina has had an impressive career in the media industry and shares her journey to where she is today, from her role as Style and Beauty Editor at 9Honey to her new position at 9Product Reviews. Her tenacity and determination are inspiring and will have anyone dreaming of a career in the heyday of magazines listening in awe.
Aspiring journalists and publicists will gain valuable insights from...2023-05-1538 minThe Press Office with KateCo. PRFashion Media and Magazines with Justine CullenWelcome to this week’s episode of The Press Office with Kate & Co. PR, where host Marisa Jayne sits down with Justine Cullen, the current CCO at True North Media and Editor in Chief at InStyle Australia.
Justine truly needs no introduction to any of those with an interest in the fashion industry, truly being an expert in the world of fashion media, with over two decades of experience in the industry. Throughout her career, she has worked for various publications, including Shop Til You Drop, Cosmopolitan and Elle Australia, and has made significant contributions to the gro...2023-05-0841 minThe Press Office with KateCo. PRFashion Media, Influencing and Blogging with Kate WaterhouseWelcome back to The Press Office with Kate & Co. PR, where we are thrilled to be joined by the talented and beloved Kate Waterhouse. Kate is a well-known media personality, fashion blogger, and writer who has made a name for herself in the Australian entertainment, racing and fashion industries.
Over the years, Kate has established herself as a respected authority on fashion, beauty, and lifestyle, contributing to various publications such as Sydney Morning Herald and Vogue Australia, and working with the likes of Channel 7 as a racing reporter, tying into her well-known involvement to the industry.
2023-05-0126 minThe Press Office with KateCo. PRLifestyle Journalism with Sangeeta KocharekarWelcome back to another episode of The Press Office with Kate & Co. PR. Today we are joined by the Lifestyle Editor of POPSUGAR Australia and The Latch, Sangeeta Kocharekar.
Sangeeta has had a really interesting career trajectory in the world of journalism, finding her way to Sydney from the US and working her way from freelance writing to now securing such a coveted role at two of the top female interest platforms.
This episode is a must-listen for any future journalists out there and as always, if you enjoyed the episode, please like and subscribe. 2023-04-2429 minThe Press Office with KateCo. PRFashion Brand PR and Marketing with Caz Rowland from Cazinc the LabelIn this week's episode of The Press Office with Kate & Co. PR, we are joined by girl-boss, designer to the stars and also a long-term client of the agency, Caz Rowland from Cazinc the Label.
Caz launched Cazinc the Label in 2018, setting out to create items for a useful, wearable wardrobe that make planning a stylish outfit a breeze and also are ethically made to last.
Caz chats with us all about her PR and marketing strategies as a brand killing it on social media and her journey into getting where she is today.
2023-04-1735 minThe Press Office with KateCo. PRTalent Management and Tik Tok with Pru CorriganIn this week's episode of The Press Office with Kate & Co. PR, we are joined by renowned PR expert and talent manager Pru Corrigan.
Pru spent 22 years in the Fashion, Beauty & Lifestyle Public Relations industry, before December 2022, when she decided to close her PR & Events division at One Daydream to focus on the boom of the Creator Economy. She now manages the Dream Team which started in 2018 and has offices based in Sydney & Melbourne.
Pru manages a number of dynamic talent, including some of the biggest local names on Tik Tok, so we just had t...2023-04-1029 minThe Press Office with KateCo. PRThe Queen of Social Media with Jacqui FelgateIn this week's episode of The Press Office with Kate & Co. PR, we are joined by Jacqui Felgate, one of Australia’s best-known personalities with close to 20 years of experience across print, radio and broadcast media.
Jacqui is currently the fill-in host of the top-rating 3AW Breakfast program and can be heard hosting Friday Night Football on 3AW. She also appears weekly on breakfast as the station’s food reviewer. As well as co-hosting “The House of Wellness”, she is known for her popular Instagram page @jacquifelgate, which has over 233,000 engaged followers and regularly sets the news agenda f...2023-04-0332 minThe Press Office with KateCo. PRInfluencing and Content Creation with Nikki PhillipsIt is officially the Season 3 finale of The Press Office with Kate & Co. PR and to celebrate, we just had to invite the very best in the influencer and media business, Nikki Phillips. Before being one of the top followed creators on social media here in Australia, Nikki first started out as an International Model, hailing from New Zealand and working with powerhouse fashion labels such as Versace, Dior and Dolce and Gabanna. Her journey has been incredible and throughout the episode, she shares some hearty advice for those wanting to join the industry.
2022-12-0539 minThe Press Office with KateCo. PRPublic Relations with Daniella Sorace and Amanda GraingerIn this week's episode of The Press Office with Kate & Co. PR, we host our very own Daniella Sorace, General Manager - Culture & People and Amanda Grainger, General Manager - Strategy & Marketing.
It has been an exciting year at Kate & Co. PR and the pair reflect on some of their highlights over the past 12 months as well as share advice for budding publicists who are eager to take the next step in their career.
2022-11-2830 minThe Press Office with KateCo. PROnline Content with Holly Berckelman from Stellar and Body & SoulOn this week’s episode of The Press Office with Kate & Co. PR, we are joined by Holly Berckelman, the Social Media and Online Producer for Body & Soul and Stellar. This episode is particularly insightful for those studying media and communications or journalism as Holly shares how she got her foot firmly in the door and has been making waves in the industry ever since.
2022-11-2143 minThe Press Office with KateCo. PRSocial Media with Broadsheet’s Stephanie VigilanteIn this week’s episode of The Press Office with Kate & Co. PR, we are joined by Stephanie Vigilante, the social media editor at one of the most popular digital media outlets - Broadsheet. Broadsheet is the ultimate guide to Australia’s cities and is filled with the best places to eat, drink and travel to, so it was great chatting with Steph to learn all about how she brings the content from the website to life on their social platforms and how Broadsheet plans to take on TikTok in the near future. This is definitely a must-listen for anyo...2022-11-1424 minThe Press Office with KateCo. PRBroadcast Media, Journalism and Entertainment with Gorgi Coghlan
On this week's episode of The Press Office with Kate & Co. PR, we are joined by someone who truly needs no introduction - Gorgi Coghlan. Gorgi is a TV Presenter most well-known for her reign as a panellist on The Project, a singer, performer, and owner of her very own boutique hotel, The Provincial Ballarat, and restaurant Lola. In this episode, Gorgi shares so many great insights in this chat, including how tough it was leaving a dream job and how PRs can sustain long and authentic relationships with those in the media.
2022-11-0746 minThe Press Office with KateCo. PRPR-able Events with Bruce KeebaughOn this week's episode of The Press Office with Kate & Co. PR, we chat to a name that is synonymous with the Melbourne events industry, none other than Bruce Keebaugh. Bruce is the founder of The Big Group, which is no ordinary catering and events company as they are constantly at the forefront of creating unforgettable experiences. During COVID, Bruce really became a spokesperson for those in the struggling hospitality and events sectors and like us, he couldn’t be more excited for big events to be back in the country, including today’s Lexus Melbourne Cup.
2022-10-3127 minThe Press Office with KateCo. PRThe PR of Penfolds Victoria Derby Day with Jess MinearIn today's podcast episode of The Press Office with Kate & Co. PR, we are joined by one of our very own clients, Jess Minear, who is the Public Relations Manager at Penfolds Australia.
Penfolds is the naming rights sponsor for one of the greatest events on the Melbourne calendar, Penfolds Victoria Derby Day, and we are counting down the days until we can help bring the sponsorship to life alongside Jess and her team.
In this interview, Jess shares her fascinating start to her career in PR and offers some really tangible advice for all those wanting to work in t...2022-10-2422 minThe Press Office with KateCo. PRStyling, Shoes and Fashion PR with Lana WilkinsonOn this week's episode of The Press Office, we are lucky enough to be joined by shoe designer and stylist to the stars, Lana Wilkinson.
Working with the top-echelon of talent, Lana has styled the likes of Megan Gale, Rebecca Judd, Rachel Zoe and Zoë Foster Blake to name just a few - with her impeccable reputation built on her easy-going nature, strong work ethic and unique creative flair.
Lana has built an incredible business off the back of her love of fashion and styling success, with her shoe brand Lana Wilkinson recently celebrating its thir...2022-10-1744 minThe Press Office with KateCo. PRSports Media and Journalism with Emma FreedmanOn this week's episode of The Press Office, we are joined by popular media personality Emma Freedman, whose name is synonymous with sports media here in Australia.
Building a career across TV and radio, Emma is known for her down-to-earth personality, amazing work ethic and passion for all things sport. She is a loyal brand ambassador for one of our clients, Lexus Australia, and is someone that the agency has had a close relationship with for many years now.
In this episode, Emma shares some great tips for anyone wanting to emulate her career, as w...2022-10-1036 minThe Press Office with KateCo. PRBeauty Journalism and PR with Leigh CampbellKicking us off for Season Three of The Press Office with Kate & Co. PR, is beauty expert and journalist, Leigh Campbell.
Leigh built her impressive media career as Beauty Director of Cosmopolitan, before becoming Head of Lifestyle at HuffPost Australia and most recently moving across to Mamamia as Executive Editor.
Leigh wears many hats and has an impressive digital media footprint - alongside her role as Mamamia Executive Editor, Leigh hosts Mamamia’s popular You Beauty and This Glorious Mess podcasts and is a content creator on her highly engaged Instagram and...2022-10-0327 min
The Press Office with KateCo. PRViral Influencer Marketing and PR with Alex NieuwenhuysIn the final episode of Season 2 of The Press Office with Kate & Co. PR, we sit down with Alex Nieuwenhuys, Owner and Creative Director of Rhodin. Rhodin is an accessories label known for its beautiful and unique sunglasses and jewellery pieces, often spotted on famous faces including Carrie Bickmore Lisa Wilkinson, Maria Thattil and Dannii Minogue. In today's episode, we chat to Alex about the creation of her label and how her brand recently went viral thanks to a US influencer and Kate & Co’s subsequent editorial placement.
2022-08-0130 min
The Press Office with KateCo. PRFashion Design and Public Relations with Christina ExieThis week's episode of The Press Office with Kate & Co. PR sees us chat with the very talented and creative Christina Exie. You may recognise Christina from her Project Runway days, and she has since gone from designing beautiful demi-couture pieces to equally as intricate athleisure wear for her brand Exie. Christina shares with us her journey in fashion design, how she has built her own brand and what she really thinks of influencers as part of her PR strategy.2022-07-2529 min
The Press Office with KateCo. PRPowerful PR with Tory ArchboldIn this week’s episode of The Press Office with Kate & Co. PR, we sit down with one of the most powerful and connected women in media in Australia, Tory Archbold. Tory has an incredible story - from taking over the PR world by storm with her agency Torstar, where she worked on global brands including Zara and Seafolly, to now leading a number of brands and entrepreneurs to find their power in her latest venture, Powerful Steps. This episode touches on so many important elements for media professionals including how to establish your personal brand. Now live on al...2022-07-1836 min
The Press Office with KateCo. PRBeauty Business with Alex Fevola
In this week's episode of The Press Office, we are joined by Alex Fevola, who is the Founder & CEO of Runway Room, a proud mother of four daughters and now the best-selling author of Silver Linings. How she does it all is one of the many questions we had to ask her on the podcast, as well as all about how her relationship with the Australian media has evolved, why she started Runway Room and her go-to beauty products.
2022-07-1130 min
The Press Office with KateCo. PRCorporate Communications with Martine AlpinsIn this week's episode of The Press Office, we are joined by Martine Alpins, the National Media and Communications Manager for Coles Supermarkets and a long-term client of Kate & Co. PR.
Martine has had an incredible journey to date, beginning her career as a lawyer before transitioning into broadcast journalism, and finally landing her current role as the communications lead for one of the biggest and most recognised brands in the country.
Martine covers some interesting topics including sustainability at Coles and her keen interest in news and current affairs.
2022-06-2728 min
The Press Office with KateCo. PRTalent Management and TikTok with Lily Baker (LMB Management)In this week's episode of The Press Office with Kate & Co. PR, we are joined by the very talented and ambitious Lily Baker who is the Founder and Director of leading talent management agency LMB Management and LMB Group.
LMB looks after some of the country’s biggest influencers (think Rozalia Russian, Elliot Garnaut and Rebecca Harding) and we absolutely adored this chat because not only did we discuss how to find the perfect talent for a campaign, but Lily also gave some great insights into the platform of the moment - TikTok.
2022-06-2038 min
The Press Office with KateCo. PRBroadcast Journalism with Michelle StephensonIn this week’s episode of The Press Office with Kate & Co. PR, we are joined by the vivacious Michelle Stephenson - the National Drive Newsreader for Nova's Kate, Tim and Joel. a panellist on the Today Show and a podcaster for Diamantina Podcasts. Busy is an understatement and so is passionate about all things news, radio and journalism.
2022-06-1331 min
The Press Office with KateCo. PRFood and Wine PR with Kara Monssen
During this week's episode of The Press Office with Kate & Co. PR, we are joined by the lovely Kara Monssen who is the Food and Wine Editor and a Digital Journalist for the Herald Sun.
Now the hospitality industry has been one of many that has truly suffered during COVID, so it was really interesting catching up with Kara and understanding how her role evolved over the past two years, as well as looking forward to the future by discovering how exactly we can get coverage in her food pages.
This episode is an absolute...2022-06-0643 min
The Press Office with KateCo. PRInfluencer Insights with Emma HawkinsLearn the ins and outs of the influencer industry with one of our all-time favourite content creators, Emma Hawkins.
Emma shares with host Marisa Jayne all about her life as an influencer, content creator, entrepreneur, designer and super mum.
Make sure you like and subscribe to support the show!
2022-05-3035 min
The Press Office with KateCo. PRReaching Radio with Sacha French
On this week’s episode of The Press Office, host Marisa Jayne chats to the Content Manager of 2DAY FM's Hughesy, Ed and Erin, Sacha French.
Sacha fell in love with radio as a member of the street team and has been a part of the medium ever since, working on various stations and with the talent we all know and love, like Dave Hughes and Kate Langbroek.
Sacha shares with us how you can get your foot in the door of a major radio network and how to get your bran...2022-05-2335 min
The Press Office with KateCo. PRStyling Stars with Donny GalellaFashion is well and truly in the air following last week’s Afterpay Australian Fashion Week.
While we lust away at all of the looks, what better time than now to chat with fashion stylist extraordinaire and a dear friend of the agency Donny Galella on The Press Office.
Donny shares with us how he got into styling (trust us, it is such an interesting origin story!) some of his career highlights and of course, how he best works with PRs. 2022-05-1630 min
The Press Office with KateCo. PRPR Agency Life with Kate KeaneWelcome back to Season Two of The Press Office with Kate & Co. PR, launching with none other than the Founder and Director of the agency, Kate Keane.
If you are someone who has dreamt of a career in PR, this is the episode for you as Kate shares her career highlights, her trajectory to building her own agency and what truly makes a great publicist.2022-05-0937 min
The Press Office with KateCo. PRFreelancing, Sustainability and Fashion with Bianca O‘Neill
Today marks the final episode of Season One of The Press Office with Kate & Co. PR and we couldn’t be more thankful for the support since we launched earlier this year.
In this week's episode, host Marisa Jayne chats to Bianca O’Neill, a freelance journalist who writes for the likes of Rolling Stone, Fashion Journal, Broadsheet and Refinery 29.
The pair chat all about what it is really like as a freelance journalist, advice for those wanting to pursue a career as a journalist and they dive into one of Bianca’s passions - sustai...2021-12-1350 min
The Press Office with KateCo. PRDigital Media with Maggie ZhouOn this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne chats to Maggie Zhou, who is a writer and producer at digital media outlet Refinery 29 Australia and also the host of podcast Culture Club.
Refinery 29 has such a cult following overseas, so it was been so interesting watching their brand launch here in Australia and go from strength to strength. Maggie and Marisa chat all about the platform and its success within the country so far, how publicists can best get coverage on their site and how entrenched she really is in t...2021-12-0626 min
The Press Office with KateCo. PRMagic of Magazines with Katarina KroslakovaIn this week’s episode, host Marisa Jayne chats with Katarina Kroslakova, who is no stranger to the world of luxury and print media and is currently the Editor-In-Chief and publisher of The New York Times Style Magazine T Australia.
The pair discuss all about why print media will always have a place in the hearts of many, how Katarina's career has taken shape and lead her to where she is today and how T Australia measures success in relation to everything from their covers to features.
As always, if you love the episode please subscribe and share via...2021-11-2238 min
The Press Office with KateCo. PRJournalism Journeys with Emma VostiThank you for tuning back into The Press Office with Kate & Co. PR - we are so thrilled to be back in action with a few more episodes before the close of the year.
In this week's episode, we chat to the wonderful Emma Vosti, a Melbourne based television presenter, journalist and producer, and now also the founder of content creation agency One Stop.
It was really interesting chatting to Emma on how the media landscape has evolved over the year, how she carved a career out as a reporter from her initial start in public relations and on all th...2021-11-1528 min
The Press Office with KateCo. PRSocial-First News with Zara Seidler, The Daily AusIn this week’s episode of The Press Office with Kate & Co. PR, host Marisa Jayne had the absolute pleasure of chatting to Zara Seidler, the co-founder of social-first news platform, The Daily Aus.
We are sure those listening along most likely follow The Daily Aus on Instagram, with the platform having over 250K followers for their unique way in sharing news digitally, which is accessible for young Australians across the country.
Today, Zara and Marisa chat all about her journey starting The Daily Aus, how they run their social-first newsroom, the impact of COVID-19 on...2021-10-2535 min
The Press Office with KateCo. PRBrand Direction with Chessie KeebaughToday on The Press Office with Kate & Co. PR, host Marisa Jayne is joined by the vivacious, Chessie Keebaugh. Chessie actually started her career here at Kate & Co. PR and after a few pivots in her professional life, is now the Brand Director at LA-based Flamingo Estate.
It is so nice to see a fellow CO. doing amazing work overseas, and the pair discuss all about her transition of moving to a new country for work, as well as the differences between the US and Australian markets. Chessie also gives listeners the lowdown on what exactly a Brand Director does a...2021-10-1828 min
The Press Office with KateCo. PRRadio Relations with Leon SjogrenToday on The Press Office with Kate and Co. PR, host Marisa Jayne sits down with Leon Sjogren, who is the Executive Producer of Fifi, Fev and Nick on Melbourne’s Fox FM.
The pair chat about how the major radio networks best work with PRs and Leon shares some really tangible advice on what exactly to pitch to producers and how to go best go about it.
As always, if you love the episode please subscribe and share via Instagram. Now let’s get into the interview.
2021-10-1130 min
The Press Office with KateCo. PRInfluencer Marketing with Genevieve DayToday on The Press Office with Kate and Co. PR, host Marisa Jayne chats to Melbourne based Talent Manager and the Founder and Director of Day Management, Genevieve Day.
Gen has been in the talent and influencer managing business since 2015, so she has a lot of experience when it comes to finding the perfect spokesperson for your brand, integrating influencers within a successful marketing campaign and sharing advice on how PRs can work with talent managers in a seamless and effective way.
Gen is also a passionate member of AiMCO, the Australian Influencer Marketing Council, which has some gr...2021-10-0430 min
The Press Office with KateCo. PREntertainment PR with Jonathon MoranToday on The Press Office with Kate and Co. PR, we interview The Daily Telegraph Confidential’s Jonathon Moran or as known to many as JMo.
JMo discusses all about the current celebrity and entertainment media landscape in Sydney and how the COVID-19 pandemic has made its mark on the world of celebrity events.
JMo shares some great advice for young publicists, in particular regarding what mistakes to avoid and how to identify the difference between media-worthy talent and influencers.
As always, if you love this episode, we would love for you to share on your socials and tag @ka...2021-09-2728 min
The Press Office with KateCo. PRThe Evolving Media Landscape with Jane RoccaIn this week’s episode of The Press Office with Kate and Co. PR, we chat to the very multifaceted Jane Rocca, a journalist who writes for both traditional print and digital media. Jane’s work is featured in the likes of Sunday Life Magazine, Domain National, Domain Review and New York Times' T Australia just to name a few.
Jane discusses how the media industry has evolved in correlation to the rise of digital and social media and shares her honest opinion on what makes a great PR and journalist relationship.
If you love this episode, we would love for you...2021-09-2026 min
The Press Office with KateCo. PRConfidential Queen with Jackie EpsteinWelcome to the second episode of the press office with Kate & Co. PR.
Today we are chatting to Jackie Epstein, who is a reporter and the editor of Herald Sun’s Confidential.
If you are a lifestyle or entertainment PR based in Melbourne, your path certainly would’ve crossed with Jackie, as she really is our residential queen of events and celebrity news.
Today Jackie and host Marisa Jayne chat all about the current state of events here in Melbourne, her favourite celebrity moments and Jackie even shares some tips on how you can get your announcements and events fe...2021-09-1329 min
The Press Office with KateCo. PRCOVID Communications with Jacqui FelgateWelcome to the first-ever episode of The Press Office with Kate & Co. PR.
Today, we are chatting with the lovely Channel 7 News presenter, Jacqui Felgate.
Over the past 12 months, Jacqui’s name has become synonymous with COVID 19 updates especially here in Melbourne, growing a cult following for her daily Instagram reporting on her personal page @jacquifelgate7.
Today we discuss with Jacqui all about her successful career thus far, her accidental transition into reporting via social media and how she prefers to work with PRs.
To keep up to date with the latest on The Press Office, please subscribe and fol...2021-09-0627 minThe Press Office with KateCo. PRWelcome to The Press Office with Kate & Co. PRAustralian Lifestyle and Fashion PR agency Kate & Co. PR are thrilled to announce that we are launching our very own podcast - The Press Office.
The Press Office aims to give you an exclusive and unfiltered look behind the scenes of the Australian media landscape and public relations industry.
It is the perfect podcast for those dreaming of a career in PR, are aspiring journalists or simply just obsessed with all things digital and traditional media.
Hosted by Kate & Co. PR publicist Marisa Jayne, The Press Office will feature interesting interviews with some of...2021-08-2501 min