Shows
Inbox to Impact: The Email Marketing Podcast for NonprofitsHow Storytelling Can Double Donor Retention With Carly EulerSummaryIn this episode of the Inbox to Impact podcast, host Katelyn Baughan interviews Carly Euler, the marketing director at MemoryFox, about the critical role of storytelling in nonprofit marketing. They discuss the importance of ethical storytelling, the creation of a story bank, and the guidelines for collecting and using stories ethically. Carly shares insights on innovative storytelling techniques and emphasizes the need for transparency and trust in donor relationships. The conversation highlights the impact of storytelling on fundraising and the necessity of adapting to modern storytelling methods, including video.TakeawaysStorytelling is...
2025-09-2232 min
Inbox to Impact: The Email Marketing Podcast for NonprofitsHow to Craft Clear Nonprofit Messaging That Converts with Jordana MerkinSummaryIn this episode of the Inbox to Impact podcast, Katelyn Baughan welcomes Jordana Merkin from Voice for Good to discuss the critical importance of clear messaging for nonprofits. Jordana shares her 15+ year journey in nonprofit marketing and communications, explaining how she helps small to mid-size organizations clarify their messaging to attract and engage the right audiences. The conversation explores practical strategies for creating consistent messaging across all channels, the importance of values-based communication, and how to craft emails that truly resonate with donors. They discuss the power of human-centered communication, storytelling techniques, and the common mistakes...
2025-08-1939 min
Responsive Lab PodcastEP 44: Fixing What’s Broken in Nonprofit Email Marketing with Katelyn Baughan
In this episode of The Responsive Lab, co-hosts Scott Holthaus and Carly Berna sit down with email marketing consultant Katelyn Baughan of KB Digital to uncover what’s broken in nonprofit email marketing and how to fix it.
From donor retention challenges to the pitfalls of “spray and pray” messaging, Katelyn shares practical ways to move from broadcasting to relationship-building. Learn how to create a high-impact donor welcome series, set up automations that actually save time, and test your way into more effective fundraising emails.
You’ll walk away with:
The top re...
2025-08-1226 min
Inbox to Impact: The Email Marketing Podcast for NonprofitsHow to Use Video for Nonprofit Impact with Jason EllingerSummaryIn this episode of the Inbox to Impact podcast, host Katelyn Baughan speaks with Jason Ellinger from Beard and Bowler Productions about the transformative power of video storytelling for nonprofits. They discuss how nonprofits can leverage video to enhance fundraising efforts, engage audiences, and tell compelling stories that resonate with donors. Jason shares insights on crafting effective narratives, the importance of consistency in video content, and practical strategies for nonprofits to create their own videos, even on a limited budget. The conversation emphasizes the necessity of investing in video as a vital tool for increasing impact...
2025-07-0932 min
Inbox to Impact: The Email Marketing Podcast for NonprofitsEthical Storytelling for Email Marketing Success with Diana Farias HeinrichSummaryIn this episode of the Inbox to Impact podcast, Katelyn Baughan and Diana Farias Heinrich discuss the critical intersection of ethical storytelling and email marketing for nonprofits. Diana shares her journey in nonprofit communications and the importance of aligning values with storytelling practices. They delve into the Equestory framework, which emphasizes informed consent and co-creation of stories with clients. The conversation highlights the significance of using storytelling in email campaigns to enhance donor engagement and retention, while also fostering a culture of storytelling within organizations. The episode concludes with a call to action for nonprofits to...
2025-06-1929 min
Inbox to Impact: The Email Marketing Podcast for NonprofitsBuilding Donor Trust Through Data-Driven Communication with Meena DasSummaryIn this episode of the Inbox to Impact podcast, Katelyn Baughan interviews Meena Das, a data equity and AI equity practitioner. They discuss the importance of data in nonprofit organizations, how to build relationships through effective communication, and the role of trust in donor engagement.Meena emphasizes the need for nonprofits to understand their data, build awareness, and leverage AI to optimize their campaigns. The conversation highlights the significance of metrics, the human aspect of communication, and the value of consistent engagement with donors.Key TakeawaysMeena Das is a data...
2025-06-0527 min
Inbox to Impact: The Email Marketing Podcast for NonprofitsHow Thought Leadership Can Help Your Nonprofit Raise More With Tania BhattacharyyaIn this episode of the Inbox to Impact podcast, Katelyn Baughan interviews Tanya Bhattacharyya, a nonprofit consultant and founder of Lumos Marketing. They discuss the importance of storytelling in the nonprofit sector, the concept of thought leadership, and how nonprofit leaders can build trust and visibility through personal branding on platforms like LinkedIn. Tanya shares practical strategies for integrating email marketing with social media efforts, growing email lists, and overcoming imposter syndrome. The conversation emphasizes the need for consistency and authenticity in communication to foster community and engagement.Takeaways Storytelling is crucial in the nonprofit sector...
2025-05-2230 min
Inbox to Impact: The Email Marketing Podcast for NonprofitsHow to Integrate Email with Your Nonprofit's Digital Strategy with Caroline GriffinIn this episode of the Inbox to Impact podcast, Katelyn Baughan and Caroline Griffin discuss the integration of email marketing with other digital channels for effective donor acquisition and retention in nonprofits. They explore common mistakes nonprofits make, the importance of lead magnets, creating engaging welcome journeys, and the significance of personalization in email campaigns. The conversation emphasizes the need for an omni-channel approach to marketing, balancing email frequency, and repurposing content across various platforms to enhance engagement and impact.TakeawaysNonprofits should not rely solely on email for communication.Lead magnets can effectively attract new...
2025-05-1534 min
Inbox to Impact: The Email Marketing Podcast for NonprofitsHow to Build a Modern Tech Stack for Nonprofits With Ted KriwielSummaryIn this episode of the Inbox to Impact podcast, Katelyn Baughan and Ted Kriwiel discuss the essential elements of building a modern tech stack for nonprofits. They explore the importance of understanding existing technology, creating effective processes, and the role of automation in nonprofit marketing. Ted emphasizes the need for nonprofits to embrace technology, choose the right tools, and ensure that their teams are trained to use them effectively. The conversation highlights the significance of incremental progress and the importance of having a culture of innovation within nonprofit organizations.TakeawaysBuilding a modern...
2025-05-0534 min
Inbox to Impact: The Email Marketing Podcast for NonprofitsHow Automation is "The Magic That Can Free You" with Rachel BearbowerIn this episode of the Inbox to Impact podcast, Katelyn Baughan and Rachel Bearbower discuss the critical role of automation in nonprofit organizations. They explore how automation can enhance donor retention, streamline communication, and improve overall efficiency. Rachel shares practical strategies for creating effective donor journeys, implementing evergreen email series, and maintaining list hygiene to ensure successful automation. The conversation emphasizes the importance of working smarter, not harder, to maximize the impact of nonprofit efforts.TakeawaysAutomation can free nonprofit leaders from mundane tasks.Donor retention is cheaper than acquiring new donors.Quick communication after donations...
2025-04-2832 min
Inbox to Impact: The Email Marketing Podcast for NonprofitsThe Art of Donation Page Optimization with Adam O'BrienIn this episode of the Inbox to Impact podcast, Katelyn Baughan and Adam O'Brien discuss the critical role of donation pages in nonprofit fundraising. They explore the challenges of low conversion rates, the importance of email segmentation, and the potential of AI in optimizing marketing strategies. The conversation emphasizes the need for continuity in messaging across platforms and the significance of creating tailored donation forms for specific campaigns. They also address the complexities of tracking donations and attribution, providing actionable insights for nonprofits to enhance their fundraising efforts.TakeawaysDonation pages are crucial...
2025-04-0831 min
Inbox to Impact: The Email Marketing Podcast for NonprofitsHow to Increase Monthly Giving with Dana SnyderIn this inaugural episode of the Inbox to Impact podcast, I interview Dana Snyder, a leading expert in nonprofit fundraising, focusing on the critical topic of recurring giving.Dana shares her insights on the importance of establishing a sustainable monthly giving program, emphasizing the need for a mindset shift within organizations.The conversation covers practical strategies for identifying potential monthly donors, creating effective communication and engagement strategies, and the significance of segmentation in email marketing.Dana also highlights the importance of measuring success through key performance indicators (KPIs) and offers resources for nonprofits...
2025-03-2729 min
Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric SolutionsDonor Retention Strategy🛑 STOP 🛑 losing donors in 2025!Send us a textIn this episode of The Small Nonprofit Podcast, Maria sits down with Katelyn Baughan, founder of KB Digital, to discuss why email marketing is one of the most powerful tools for nonprofits. They dive into strategies for donor retention, automation, and engagement tactics that keep donors connected beyond their first gift. Katelyn shares actionable tips on improving email effectiveness, measuring success, and turning one-time supporters into lifelong champions for your cause. Key Topics Covered: Why email marketing is nonprofit gold The biggest email marketing mistakes nonprofits make Automating for...
2025-03-1125 minSmall Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric SolutionsListen Today! 🏆 Fundraising as a Team SportSend us a textIn this episode of The Small Nonprofit Podcast, Maria and Caitlin dive into why fundraising should never be a solo effort and how nonprofit professionals can engage their teams, board members, and leadership in fundraising efforts. They share personal experiences, actionable strategies, and tips to create a culture where fundraising is a shared responsibility. If you've ever felt like you're carrying the weight of fundraising alone, this episode is for you! Key Topics Covered: Fundraising is not a solo act Empowering program staff to support fundraising Getting your boar...
2025-03-0424 min
Million Dollar NonprofitWhy Your Nonprofit’s Emails Aren’t Working (And What to Do Instead!)We dive into the power of email fundraising with nonprofit email marketing expert Katelyn Baughan. Most nonprofits aren't sending enough emails—or worse, they're not optimizing them for engagement and donations. Some topics we cover:- How to audit your email strategy to uncover hidden opportunities- The biggest mistakes nonprofits make with email marketing- How to segment your list for better engagement and higher donations- A/B testing subject lines to increase open rates- Using UTM tracking to measure success do...
2025-01-2827 min
Agents of NonprofitExpert Email Marketing Tips for Nonprofits with Katelyn BaughanIn this episode of Agents of Nonprofit, I welcome Katelyn Baughan, founder of KB Digital, to explore the untapped potential of email marketing for nonprofits. Katelyn shares her journey from the tech world to nonprofit marketing and dives deep into strategies that drive engagement, retain donors, and boost fundraising success. Topics We Cover:Katelyn's journey from tech to nonprofit marketing and her passion for email communicationWhy email marketing outperforms other channels with a 36:1 ROI for nonprofitsHow A/B testing can improve engagement and reveal audience preferencesKey email metrics to track: click-through rates, reply rates, and conversion r...
2025-01-2738 min
Fundraising Beyond Borders Podcast12. Unlocking the Power of Email Marketing for Nonprofits with Katelyn BaughanIs your nonprofit maximizing the potential of email marketing to engage donors and drive fundraising success?
In this episode of Fundraising Beyond Borders Podcast, I sit down with Katelyn Baughan of KB Digital to explore the power of email marketing for nonprofits, with a special focus on international fundraising. We discuss strategies for building and segmenting email lists, engaging donors with tailored messaging, and implementing best practices for email content and frequency.
Katelyn shares her insights on key performance indicators (KPIs) to measure success, tips for selecting the right email marketing tools, and how to...
2024-12-1632 min
Missions to MovementsHow to Craft a High Engaging Email Welcome Series for NonprofitsGet ready to unlock the secrets of nonprofit email marketing with Katelyn Baughan, a seasoned email expert who has worked with National Geographic and the Trevor Project. Katelyn and I are diving into the nuances of nurturing new email leads with a well-crafted welcome series, (which is underutilized and CRUCIAL during the early stages of supporter engagement!)We break down an optimal sequence of sending 4 emails over 12 days, including thank you notes, mission connections, storytelling, and a final call-to-action.We also touch on the importance of key performance indicators (KPIs) and choosing...
2024-08-2830 min
Confessions with Jess and CindyThe Art of the High-Ticket Offer with Katelyn Baughan"It's okay to have a small list. It's good to have a small list because they'll be more engaged. There are people who actually care about you." - Katelyn BaughanThis episode zeroes in on the coveted goal for all consultants: securing high-ticket clients. We're joined by Katelyn, a nonprofit email consultant who's not only mastered the art of attracting premium contracts but has also built a thriving six-figure business. As a mother and entrepreneur, Katelyn is a testament to the power of integrating professional ambition with personal life, all while sidestepping the relentless hustle culture.
2024-02-0137 min
Nonstop NonprofitThe Nonprofit's All-In-One Guide to Giving Tuesday and Year-End Email Fundraising SuccessIt’s a universal truth that people love to feel special. We all want to feel like we’re an indispensable part of something. It’s also true that each and every one of us has limitations on our time, money, and attention.So with these realities coexisting, how can nonprofits interact with supporters on a personal level while not draining them of resources? Katelyn Baughan, nonprofit email marketing expert and consultant to Trevor Project, UNHCR, and Amnesty International, has more than a few tactics to share with Nonstop Nonprofit listeners.As nonprofit fundraisers, you and I...
2023-11-1641 min
What the FundraisingUnlocking Donor Engagement: Strategies for Building Stronger RelationshipsMy special guest’s Catherine Ashton, Sara Hoshooley, Natalie Monroe, Jordana Merkin, and Katelyn Baughan join us to talk about ways to build stronger relationships through different marketing strategies with donors. We delve into the world of donor engagement and relationship building and discover the strategies and challenges faced by fundraisers in creating meaningful connections with donors.Have you heard these three myths about donor engagement and relationship building? Myth 1: Donors only care about the bottom line. Myth 2: Building relationships with donors takes too much time and effort. Myth 3: Donor engagement is only important during fundraising campaigns. In...
2023-08-0154 min
The Build Good Fundraising Podcast#79: How to audit your email marketing strategy and increase engagementSend us a textEmail remains one of the most effective digital fundraising channels—but how do you know you’re doing it right? How do you balance asking for money, showing gratitude, reporting back on impact and surveying your donors? How much email is too much…or too little? On this week’s BG Live, we’re helping you audit your email marketing strategy—and give you some surefire ways to increase donor engagement.
2023-06-1452 min
Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & FundraisingE19: Driving Change Through Marketing: Strategies, Donors, and Mompreneur Life with Katelyn BaughanIn this episode, we dive into the world of marketing and donor engagement strategies with Katelyn Baughan, a nonprofit marketing consultant with a passion for making a difference. Katelyn will share the significance of data analysis and testing to refine strategies, drawing inspiration from successful organizations. Additionally, she opens up about the challenges of vulnerability and the power of showing personality to foster deeper connections.In this episode, you’ll learn:[08:51] Donor engagement strategies and marketing[13:01] Data analysis reveals key metrics and areas needing attention[22:28] How to build a community on LinkedIn[29:29] Em...
2023-05-3144 min
We Are For Good Podcast - The Podcast for Nonprofits417. Your Email Marketing Masterclass - Katelyn BaughanMeet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧💡LearnThe importance of email marketing + key KPIsHow to start your email list + create value to grow itCase studies of orgs doing email well Today's GuestKatelyn Baughan...
2023-05-0127 min
The Influential NonprofitKatelyn Baughan: Raise More Money with EmailKatelyn started her marketing career in tech then moved to the nonprofit sector to focus on mission-driven marketing. After having her first daughter (now has two!), she started her consultancy for more flexibility and freedom. Her strengths are digital strategy, project management, fundraising, and email marketing. Key Takeaways:If you want to give the highest quality of service that you want to give, make sure to give from the overflow and not from the depths of the well. Because if you give from the depths, you’ll be full of resentment and will eventually bur...
2022-12-0835 minMissions to MovementsIncrease Your Email Open Rate & Clicks with 5 Expert Email Marketing TipsThe average person receives over 100 emails a DAY! But what is it that gets you to open an email? Was it the juicy subject line? Was it because you trust that person? Or was there an urgency factor? Having strategies for your email marketing, acquisition and email design are so important, which is why I’ve tapped five of my favorite email marketing experts to share a quick fire tip with you. You’ll hear about the importance of personalization and why we need to avoid boring subject lines if we want our open rates to increase. A...
2022-09-2113 min
The Kenza PodSo ya wanna be a... Nonprofit Marketing Consultant with Katelyn Baughan, Founder of KB Digital [Ep. 66]“It’s hard for me not to have that much work right now because I feel like we are all so conditioned to be working all the time and to be busy. Our worth is tied to how much work we do or how much money we bring in or how productive we are. We’re all so proud of being busy and not having time to do whatever it is. And so right now my lesson is to just learn how to be. I don't have to be doing it to feel like I'm worth something."W...
2022-03-3157 min