Shows
Business Newsletter RecapEpisode 011 | Katelyn Bourgoin, Wouter Teunissen, Jason FeiferEpisode eleven brings you insights from 3 top business newsletters:-Katelyn Bourgoin showcases several buyer psychology principles in a customer's sales journey in the Why We Buy newsletter.-Wouter Teunissen interviews the CEO of Attention and shares their tips on generating referral customers in the AskCMO newsletter.-Jason Feifer shares a personal story and accompanying framework on avoiding miscommunication in the One Thing Better newsletter.Here are the links to the newsletters and people mentioned in the show:Today's sponsor, Marketer Gems...2025-03-0816 min
Creator ScienceKatelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew. So in this episode, you'll learn
Katelyn's approach to sh...2025-03-041h 04
Growth In ReverseBuilding a $2M Newsletter While Getting Lazier with Katelyn BourgoinGet 30 proven strategies to grow and optimize your email list FREE >>"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn BourgoinChenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter. Fast-forward 18 months: Why We B...2025-02-2652 minGrowth In ReverseThe 7-Figure Newsletter Teaching People “Why We Buy”Get 30 proven strategies to grow and optimize your email list FREE >>Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone! She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology.And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Katelyn on the show talking all about how she's pivoting her consulting business to a full-on newsletter business. Get 75+ Growth Lev...2025-02-2332 min
Great New Courses - Online eLearning With The Best CoachesKatelyn Bourgoin – PAINKILLER – Free Download CourseKatelyn Bourgoin – PAINKILLER – Free Download Course Complete timed exercises and get clarity on what works with buyers. Results in days (not 8 weeks from now) & so much more!...2024-11-0909 minGreat New Courses - Online eLearning With The Best CoachesKatelyn Bourgoin & Phill Agnew – Wallet-Opening Words – Free Download CourseKatelyn Bourgoin & Phill Agnew – Wallet-Opening Words – Free Download Course The 26.5 science-backed copywriting techniques and get a system to go from idea to first draft fast! Get...2024-09-0405 min
Alt Marketing SchoolEP 197 - Unlocking the Secrets of Buyer Psychology with Katelyn BourgoinWe may be on a break after Summer School, but we are kinda not. It's throwback time with a refresher on all things buyer psychology. Join us as we talk about common mistakes businesses make in customer discovery and discover the secret sauce for identifying who your ideal customers really are by bringing back some gems from EP 115 with Katelyn Bourgoin. ABOUT OUR GUEST ♥️Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spannin...2024-08-1912 min
Creator ScienceKatelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew. So in this episode, you'll learn
Katelyn's approach to sh...2024-06-251h 04
Great New Courses - Online eLearning With The Best CoachesKatelyn Bourgoin & Neal O’Grady – The Unignorable Challenge Course – Free DownloadKatelyn Bourgoin & Neal O’Grady – The Unignorable Challenge Course – Free Download Demand Curve You’ll learn how to identify your space. Or as we like to call it, your one-ness...2024-05-1404 min
The Undefeated UnderdogsKatelyn Bourgoin - Unpacking the hidden secrets behind why people buy!👉🏼 About the Guest:Katelyn Bourgoin (190K+ followers across Twitter and her newsletter!) is a marketer by trade and a 4X founder by choice. Her specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter. She's been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth."She's run her own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine o...2024-02-141h 09
GTM UnfilteredApproach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lauren became a significant figure in the era of social media's emergence and over her career, has worked at firms like Radiant Six, Aetna, and Fidelity.In the second half of this episode, Craig is...2024-02-021h 15Great New Courses - Online eLearning With The Best CoachesKatelyn Bourgoin – Golden Nugget Review Mining System – Free Download CourseKatelyn Bourgoin – Golden Nugget Review Mining System – Free Download Course Get this course right here => https://www.greatxcourses.com/courses/golden-nugget-review-mining-system-by-katelyn-bourgoin-free-download-course The Golden Nugget Review Mining System gives you a...2024-01-3003 min
Great X Courses - Learn Online With New Courses & SoftwaresKatelyn Bourgoin – Clarity Call Cheatsheets – Free DownloadKatelyn Bourgoin - Clarity Call Cheatsheets – Free Download
Get this course here => https://www.greatxcourses.com/courses/clarity-call-cheatsheets-by-katelyn-bourgoin-free-download
You will get explosive clarity about what works with any audience, fast by interviewing real buyers!
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com2023-12-2908 min
The Marketing Millennials222- Leveraging Psychology with the Power of Pre-suasion, with Katelyn BourgoinAre you missing out on the power of pre-suasion in your marketing strategy?In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors.She and Daniel chat about the importance of researching consumer behaviors and Katelyn explains what kind of an impact understanding buying behaviors can have on your content. How can changing the angle of your content completely alter its reception? Plus, learn about the psych...2023-12-2140 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastStop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future BuyersI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Dive into the 7 F's of building an audience of future buyers with "The Customer Whisperer," Katelyn Bourgoin. The brain behind a newsletter of 58,000 smart marketers, she sheds light on the complex factors influencing buying decisions.Having captivated an audience of 123K...2023-10-1759 min
Send & Grow by SparkLoopEarning 6-figures from your newsletter side business — with Katelyn Bourgoin of Why We BuyWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter. Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter. In this episode, Louis & Katelyn discuss…How she leverages social media to grow & promote her newsletterHow Katelyn created gamification inside her newsletterThe lessons Katelyn learned from selling newsle...2023-06-2045 min
RankableWinning Brand Equity on the SERPs with Remarkable Content ft. Lily Ugbaja - Episode 99In episode 99, Lily Ug stops by to share some thoughts on how brands can win the SERPs through high quality content strategy and content creation.Lily gives insights into the importance of topic clusters and creating content with E-E-A-T in mind to drastically improve your results.We also discuss some opinions on generative AI for SEO content and what steps brands will need to take to compete with AI.(0:00) Intro(2:50) Earning Brand Equity on the SERPs(4:38) Titles & Meta Descriptions(7:44) How to Create Balance with Topic Clusters2023-03-0832 min
The Closing Show LiveHow To Deeply Understand Your CustomerAre you speaking to your customers? And… are you actually understanding them? Katelyn Bourgoin, "The Customer Whisperer" and Founder of Customer Camp, joins us in this episode of The Closing Show Live. We break down how to get reeeeally close to your customer (not in an awkward way), so you and your team can win! The Closing Show Live is hosted by Nadia Milani, VP of Marketing at Proposify.2023-02-1135 min
Marketing PowerupsKatelyn Bourgoin's The 5 F’s of Creating Un-Ignorable Content (CEO, Customer Camp)Did you know your thumbs travel two marathons a year scrolling through social media, news articles, and shopping sites on your phone? 👍Katelyn Bourgoin, CEO of Customer Camp, explains why creating thumb-stopping content is tricky:"A lot of marketers struggle with getting people to stop scrolling. There are a lot of people who are competing for that kind of initial attention. If you can't capture people's attention in five seconds, they're already gone and doing something else."It’s why Katelyn came up with the 5 F’s of creating un-ignorable content to help yo...2023-02-1035 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsYour Favorite Episodes of 20222022 was a great year for me and The Brainy Business. And, being this is a “best of” episode…here are some of my “best” moments from the year. I traveled to Amsterdam to speak at the fantastic IIEX Europe conference (thank you Greenbook!) and launched my second book, What Your Employees Need and Can’t Tell You, with an in-person event and book signing. I was honored to be a runner-up in three categories of the Habit Weekly Awards this year and was an honoree on Greenbooks Future List, as well as the ESOMAR Insights250 list. Amazing! I continued...2023-01-2038 min
EntrepreNINESStruggling with Imposter Syndrome & Some Practices to Overcome ItHey friends! Welcome to EntrepreNINES hosted by John Wist and Bonni Mace. We're two enneagram 9s who have taken the leap into the world of entrepreneurship at a similar time. Join us as we laugh and learn together and work to build businesses with soul.
Imposter syndrome. We've got it. But we aren't letting it beat us. Let's get real about imposter syndrome and the practices we have to overcome it.
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Resources for you:
Parenting PRIDE skills
Use "You" to write good sales posts Twitter Thread by Katelyn Bourgoin
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...2022-11-3031 min
NudgeHow I improved a Reddit ad by 15% using a magic trickI improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined today by the brilliant Katelyn Bourgoin who writes the world’s most popular newsletter on consumer psychology.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Katelyn's newsletter: https://customercamp.co/whywebuy/Katelyn's Twitter: https://twitter.com/KateBourBarnum Reddit ads: https://imgur.com/a/BsCwx7nBarnum Reddit ads result...2022-10-0321 min
Alt Marketing SchoolEP 115 - Why we buy (and why it matters) with Katelyn BourgoinIf you wonder what happens when you put two buyer psychology geeks in a (virtual) room together, wonder no more.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and tools for marketersOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.View all of our sponsors and offersOUR FAVE RESOURCES 👇Podcast e...2022-08-2947 min
The Walkthrough™ | HomeLight's Real Estate PodcastTakeaways: Email Newsletter Mistakes with Matt McGeeFull episode: Bad Email is Dead: 5 Mistakes That Make Your Email Newsletter UnreadableAre you a regular Walkthrough™ listener? You're invited to join our Facebook mastermind for Walkthrough™ listeners. Connect with other listeners and the guests you hear on the show, get exclusive content, influence future episodes, and more!Links & Show NotesThe Internet’s Unkillable App - article by Dave Pell mentioned in this episodeTotal Annarchy - Ann Handley’s newsletter, recommended in this episodeWhy We Buy - Katelyn Bourgoin’s newsletter, recommended in this episodeThe Curiosity Chronicle - Sahil Bloom’s newsletter, recommended...2022-08-1102 min
The Walkthrough™ | HomeLight's Real Estate PodcastBad Email is Dead: 5 Mistakes That Make Your Email Newsletter UnreadableAre you a regular Walkthrough™ listener? You're invited to join our Facebook mastermind for Walkthrough™ listeners. Connect with other listeners and the guests you hear on the show, get exclusive content, influence future episodes, and more!Links & Show NotesThe Internet’s Unkillable App - article by Dave Pell mentioned in this episodeTotal Annarchy - Ann Handley’s newsletter, recommended in this episodeWhy We Buy - Katelyn Bourgoin’s newsletter, recommended in this episodeThe Curiosity Chronicle - Sahil Bloom’s newsletter, recommended in this episodeJoin our Facebook mastermind for The Walkthrough™ listenersHomeLight's Agent Resource CenterFollow and listen to The...2022-08-0815 min
UnlearnMarketing's Job To Be Done with Katelyn BourgoinKatelyn Bourgoin is a marketer by trade and founder by choice. She is CEO and Lead Trainer of Customer Camp, where she helps teams make smarter marketing decisions with buyer psychology. A marketing powerhouse, Katelyn has been nicknamed “The Customer Whisperer,” and called an “influential entrepreneur” by Forbes; she is also one of the Top 20 Wonder Women of SaaS Marketing and Growth. In this episode of Unlearn, she and Barry O’Reilly discuss her customer discovery journey and where she found breakthroughs where others have struggled.
Effective Customer Discovery
After a brief, failed venture into making a tech company, Katelyn discovered...2022-08-0342 min
Unthinkable with Jay Acunzo10 Questions to Ask Creative People | One-Shot #16In this One-Shot, a list of better questions to ask others to learn from them (whether you want to hire them or publish their thinking) than the typical conventional wisdom provides us. Interviews are too important to drift through them, unhinging our brains in favor of the basic questions that yield basic answers. We need to dig deeper.We also talk about how to create an inviting, comfortable space for others to share more personally, as well as suggestions for unpacking responses to really assess what they're saying truthfully. SHARE THE SHOW:Help o...2022-07-1323 minUnthinkable with Jay AcunzoMINI-Series: Sound Design with James T. GreenIn the fourth and final MINI-Series episode, we learn from sound designer, artist, and brilliant documentarian James T. Green about their philosophy and practice around sound design and creation. James is the founder of the studio Molten Heart, and their work has been heard in 99% Invisible with Roman Mars, The Met, Pop Up Magazine, and more.By unpacking and dissecting small pieces of sound and music from James, we learn the thoughtful, intentional art of sound design and the power that small amounts of sound effects - or silence - can hold. Sound can make us...2022-06-3056 min
Making the FanWhat Drives Customers to Buy w/ Katelyn BourgoinBefore the “driveway to driveway” customer journey begins, there’s the whole buying process. What prompted the customer to consider your brand, product or service? What motivated them to complete the purchase? This week, we’re jumping into the psychology behind why people buy with Katelyn Bourgoin, CEO of Customer Camp. Katelyn and David hit on the journey before the journey, the four key trigger events that lead to purchases and solutions companies have created by truly listening to their customers.-----Show Notes0:00 Introduction2:30 The...2022-06-2749 min
Marketer of the MonthHow to Supercharge your Marketing by Simply Learning From Your CustomersFeatured in USA Today, HuffPost, CBC, and CTV, and having been named as an "influential entrepreneur" by Forbes, Katelyn Bourgoin has been both a founder and a top-grade marketer - striving to understand customers in the best way possible. Tune in to hear about her success at Customer Camp and what it means to be in the game long enough.
What's On The Menu:
How customer camp helps product teams make better decisions and market smarter
Overspending on social media ads - how it can affect your overall marketing strategy
Driving r...2022-06-0829 minNudge3 Nudges I Wish I Learned at Business SchoolI spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Katelyn's newsletter: https://customercamp.co/whywebuy/Katelyn...2022-05-2320 min
Nathan Barry Archive070: Katelyn Bourgoin - Stop Selling Courses & Start Selling TheseIn this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold.We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today.We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her ne...2022-05-0959 min
Digital Marketing TroopHighlights from 1 year of Digital Marketing TroopThis episode marks a milestone for Digital Marketing Troop. After one year, we look back on some of our favorite soundbites from some incredible guests: Katelyn Bourgoin, CEO of CustomerCamp Andrew Nelson, President of Silverback Strategies Tim Parkin, President of Parkin Consulting Kelly Waffle, Managing Director at the Hinge Research Institute Ahmad Munawar, Founder of Boutique Growth Joel Gustafson, Digital Marketing and UX Manager at Oregon State University Hunter Montgomery, CMO at ChurnZero Geoff Kerbis, Associate Director of Client Services and SEO at Silverback Strategies Nick Bennett, Director of Evangelism and Customer Marketing at Alyce Mark Raffan, Founder of Content...2022-05-0427 minThe Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsCreating Content People Can’t Help But Engage With featuring Katelyn BourgoinToday I am very excited to introduce you to Katelyn Bourgoin. As you will hear during our conversation, I met Katelyn via Twitter where she has been kind enough to tag me many times when people ask for recommendations for people who are using psychology in marketing or for business as well as for podcast recommendations, books, or just for someone to follow. Katelyn also has a phenomenal newsletter that is so engaging — I just love how well she understands her audience. We will be talking about that a lot more during the conversation today. Katelyn uses reci...2022-04-2252 min
The Real Bottom LineEpisode 49: Jobs to be Done with Katelyn BourgoinKatelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers.
Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's used it to increase their milkshake sales, beach head content, and where true customer clarity comes from.
Clay Christensen video we talk about:
Understanding the Job
Sign up for B...2022-04-1236 minDigital Marketing TroopWhy people buy, with Katelyn BourgoinWhen you understand why people buy, you can market smarter. Katelyn Bourgoin joins the show to share how you can unlock marketing superpowers through customer research. Listen to this episode to learn: Why customers “hire” products to do a job* How marketers can extract insights from customers Why reviews and testimonials are copy gold Different ways to validate what you hear from customer interviews *Watch the Clayton Christensen video here: https://youtu.be/sfGtw2C95Ms Connect with Katelyn on Twitter @KateBour2022-03-3034 min
Full-Funnel B2B Marketing ShowEpisode 80: Buying Triggers and Full-Funnel Marketing with Katelyn BourgoinSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelWhile demand generation creates awareness and demand for your brand, it's not predictable. You can't control the outcomes of your content and demand activities. Account-based marketing is predictable but doesn't work effectively without demand generation when scaling. If you sell a B2B product or service with a 5+ figure ACV, you need both. Demand gen activities bring more prospects that fit your ICP and create awareness. They are just curious and not ready to buy. Your next...2022-01-3153 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] How to Find out What Triggers Customers to BuyI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.We discuss the processes Katelyn uses to he...2022-01-1858 min
Growth Marketing StoriesGrowth Conversations: Why We Buy & How To Discover ItIn this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers.
Here's what we've discussed:
1:44: Kate's startup experience and mistakes she wants you to avoid
11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led?
15:05 - Which 4 questions do you need to figure out buyer psychology & triggers?
21:31 - How I applied her 4 questions and my results
33:30 - How to ask questions that lead to insights
37:84 - Rapidfire round
Key links:
There are only 4 questions you...2022-01-1048 min
Opinionated SEO - Digital Marketing NewsDisplay Ads for Podcasts, Making Money From a Site Hack, Google Ads Error, SERP UpdatesSend us a textToday is January 7th, 2022 and I’ll be talking about some Google SERP updates, a Google ads error, New Display Ads for Podcasts in Spotify, WordPress major security release, Making money from a site hack, and some actionable tactics to help drive customers to buy.Full Show Notes @ https://opinionatedseo.com/s2e5Google has launched a “Shops” section in the mobile search results with three results that can be expanded to 10. Google’s statement: “We recently launched Shops, a new module available o...2022-01-0705 min
What’s Working in Marketing™How To Better Understand Your Customer with Katelyn Bourgoin, CEO of Customer CampKatelyn Bourgoin is the CEO at Customer Camp. In this episode, Katelyn speaks about her specialty as a marketer: helping marketers and product teams figure out what triggers customers to buy so they can market smarter. She's been called an "influential entrepreneur" by Forbes and named as one of the top 20 wonder women of SaaS marketing and growth.
For more content, episodes, and show notes make sure to check out RightMetric.co.
2022-01-0543 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. Your Go-to-Market Strategy with Lucy HeskinsToday we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesOh, blimey. — Lucy’s consulting companyCareercake — Lucy’s previous place of workProgression — Jonny Burch’s HR software companyBuilding HR Software with Jonny BurchCustomer Camp — a customer research framework by Katelyn Bourgo...2021-11-0542 min
Better Done Than PerfectYour Go-to-Market Strategy with Lucy HeskinsWhat does a go-to-market strategy look like for an early-stage B2B SaaS? What resources exist for marketers driving these strategies? In this episode, we talk to Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.Visit our website for the detailed episode recap with key learnings.Oh, blimey. — Lucy’s consulting companyCareercake — Lucy’s previous place of workProgression — Jonny Burch’s HR software companyBuilding HR Software with Jonny BurchCustomer Camp — a customer resea...2021-11-0542 min
CyberlyHow did you hear about us?It’s a simple question but how many of us can answer what the top two channels our customers heard about or follow us on?What if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars? That’s our main topic for today’s episode along with Spire Maritime’s Head of Product Kevin Nakao dishing on why he hates MQLs.Show Links: Watch replays of Cyberly on Freightwaves TVFollow Cybe...2021-10-2855 min
Deliver It CastLearning from Coaches with Bob Galen Product Owners frequently encounter Agile Coaches in our day-to-day work and some of their tools and techniques can be valuable to us. In this episode, Bob Galen joins the show to chat about what ideas PO's can adapt, borrow, or use that coaches do exceptionally well that can help us to improve our work. If you worked with a coach and carried forward something they did that was useful, tell us about it! Thank you listeners for a great season 7! Feedback: twitter - @deliveritcast email - deliveritcast@gmail.com Links: PO Coaching...2021-10-2756 min
The Yaag ProjectWhat triggers people to buy: Katelyn BourgoinIn this episode, Katelyn Bourgoin, popularly known as 'The Customer Whisperer,' the CEO and lead trainer at Customer Camp, joins us to discuss Trigger Events --i.e., what triggers people to buy.
She talks about:
--> The synergy between marketing and psychology, and how can marketers leverage it
--> Why is the 'when' and 'why' more important than who bought your product
--> How can marketing make the best of Jobs To Be Done?
--> Why is there a general resistance for marketers talking to customers, and how to overcome it?
--> What is Endowment Effect, and a lot...2021-10-2557 min
Everything is LogisticsHow To Make Customer Interviews Your Secret Marketing WeaponKatelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.” That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buying decisions of today and tomorrow. I got a chance to talk to Katelyn, owner of CustomerCamp.co about how she gets t...2021-05-2436 minCyberlyMaking Your Customer the Super HeroKatelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.” She’s on the show to today to talk about how she gets to where her customers *want* to become in life by conducting customer-centric interviews. Using her insight plus some truth behind some common digital media metrics like “what counts as a video view” can help you as you refine that on-going marketing strategy.Apple PodcastSpotify...2021-04-081h 00
Customer ShowHow To Become Your Audience's Favourite Podcast with Jay AcunzoIt's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin on this episode of Customer Show to share what it takes to become your audience's favourite show.2021-04-0553 min
Customer ShowHow To Keep Customers Coming Back Again & Again with Eli WeissHaving a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. Eli Weiss joins Katelyn Bourgoin on this episode of Customer Show.2021-04-0542 min
Customer ShowMake Your Business Stand The F*ck Out with Louis GrenierIt's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin on this episode of Customer Show.2021-04-051h 01
Customer ShowWhy Marketers Should Create Negative Personas with Rebecca SadwickSome companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. Rebecca Sadwick joins Katelyn Bourgoin on this episode of Customer Show.2021-04-0542 min
Customer ShowThe Rise of Customer-Led Growth with Georgiana LaudiTechnologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependent on a single tool? Georgiana Laudi joins Katelyn Bourgoin in this episode of Customer Show.2021-04-0548 min
Customer ShowHow To Create Your Audience's Favourite Podcast with Jay AcunzoIt's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show.
On this episode of Customer Show, Jay and Katelyn discuss:
How to design a premise for your show people care about
The subtle difference between a boring show and people's favourite show
How to ask questions that create great content
And so much more
Jay Acunzo is a podcast specialist, author, and designer of shows loved by millions.
Twitter: https://twitter.com/jayacunzo
P...2021-03-2554 min
Customer ShowHow To Keep Customers Coming Back Again & Again with Eli WeissHaving a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for.
On this episode, you'll hear Katelyn and Eli discuss:
Why Eli considers his competition to be Netflix and ketchup
How to create customer experiences that spark joy
What Eli looks for when hiring a customer experience...2021-03-1242 min
Customer ShowMake Your Business Stand The F*ck Out with Louis GrenierIt's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.
On this episode of Customer Show, Louis and Katelyn discuss:
How to uncover what makes you unique
Why most positioning books are BS (and what to do instead)
The formula for becoming Radically Different
And so much more
Louis...2021-02-251h 01
Customer ShowWhy Marketers Should Create Negative Personas with Rebecca SadwickSome companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.
On this episode, Katelyn and Rebecca discuss:
Why Not All Customer Are Created Equally
How To Design Research...2021-02-1842 min
Customer ShowThe Rise of Customer-Led Growth with Georgiana LaudiTechnologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer.
On this episode of Customer Show, Katelyn and Georgiana discuss:
The Difference Between Customer-Led Growth and Product-Lead Growth
How She Used This Method To Grow Unbounce 900% In Only A Few Years
How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget
Georgiana...2021-02-1148 min
Customer ShowHow To Get Your First 100 SaaS Customers with Asia OrangioIt has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asia Orangio joins Katelyn Bourgoin on this episode of Customer Show.2021-02-1036 min
Customer ShowHow To Get Your First 100 SaaS Customers with Asia OrangioIt has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asian Orangio joins Katelyn Bourgoin on this episode of Customer Show podcast to share her step-by-step strategy for getting your first 100 customers.
In this episode, Asia and Katelyn cover:
Why The SaaS Sales Process Is Unique
How To Get Free Trial Users To Pull Out Their Credit Card And Pay You
The #1 Mistake First-Time SaaS Founders Make
And So Much More
Asia Orangio is the founder of Demand Maven and is...2021-02-0436 min
Customer ShowHow To Find And Fix Success Gaps That Lead To Unhappy CustomersSuccess gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast.2021-01-2838 min
Customer ShowHow To Find And Fix Success Gaps That Lead To Unhappy CustomersSuccess gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities.
On this episode of Customer Show, Claire and Katelyn discuss:
How To Discover Success Gaps In Your Buyer's Journey (And Fix Them)
What Questions To Ask Your Customers If You Suspect A Success Gap
How To Create Marketing Collateral To Fill Success Gaps
And...2021-01-2838 min
Customer ShowHow To Adapt To New Customer Expectations with Kristen LaFranceThere's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show.2021-01-2540 min
Customer ShowHow To Adapt To New Customer Expectations with Kristen LaFranceThere's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show to explain how traditional retailers are adapting.
In this episode, Kristen and Katelyn discuss:
How Retailers Can Create Amazing Buying Experiences
Real Case Studies of How Retailers Pivoted Their Businesses
The Most Important Things To Consider When Bringing a Retail Experience Online
And So Much More
Kristen...2021-01-2140 min
Customer ShowHow To Use Social Proof To Supercharge Your Sales with Talia WolfUsing social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show.2021-01-1832 min
Customer ShowHow To Use Social Proof To Supercharge Your Sales with Talia WolfUsing social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show to share:
When Is The Best Time To Use Social Proof (Hint: All The Time)
The Different Types of Social Proof You Can Use
How To Get People To Say Nice Things About You (Without You Asking)
And So Much More
Talia Wolf is a conversion rate optimization specialist and the founder of GetUplift.
Website...2021-01-1432 min
Customer ShowHow To Find Where Your Customers Are Hanging Out Online with Rand FishkinThe rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online.More great content at www.SaltWire.com2021-01-1140 min
Customer ShowHow To Find Where Your Customers Are Hanging Out Online with Rand FishkinThe rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online.
In this episode, Katelyn and Rand discuss:
How Content Marketing Has Evolved
The Benefits Of Content Marketing
A Step-By-Step Method For Finding Hidden Gems
And So Much More
Rand Fishkin is the founder of SparkToro and the author of Lost and Founder.
...2021-01-0740 min
Customer ShowFrom Listening To Launch: How We Do Customer ResearchIt's common advice to listen to your customers. But how do we at Customer Camp actually do that? In this episode, we go behind the scenes to share how we successfully launched our first product. Head of Audience Growth Stewart Hillhouse joins Founder Katelyn Bourgoin to share:
How Katelyn Interviewed Her Ideal Customers Before Launching A Product
The Difference Between Formal and Informal Customer Research
Our Playbook For A Successful Product Launch
And So Much More
Stewart Hillhouse is Head of Audience Growth at Customer Camp.
Twitter: https://twitter.com/stew_hillhouse
LinkedIn...2020-12-2439 min
Customer ShowHow Big Businesses Can Innovate Like Scrappy Startups with Ben YoskovitzWhen you think of innovation, businesses like banks and manufacturers likely won't come to mind.But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin.2020-12-2237 min
Customer ShowHow Big Businesses Can Innovate Like Scrappy Startups with Ben YoskovitzWhen you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin to share:
How To Find Out What Customers Really Care About
Why Big Companies Need To Focus Small To Think Big
What It Takes To Have An Innovation Mindset
And So Much More
Ben Yoskovitz is a founding partner of the innovation firm Highline Beta. He is also the co-author of Lean Analytics.
Twitter: https://twitter...2020-12-1737 min
Customer ShowHow To Fund Your Company (The Smart Way) with Dan MartellDon't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Investor and SaaS Founder Dan Martell joins Katelyn Bourgoin.2020-12-1031 min
Customer ShowHow To Pitch Your Business So Mark Cuban Invests with Dan MartellDon't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Investor and SaaS Founder Dan Martell joins Katelyn Bourgoin to share:
Why He Thinks Relationships Are More Important Than Your Pitch
How He Raised $1.4M in 21 Days (Including $ From Mark Cuban)
The 3 Questions He Asks Before Investing In A Company
And So Much More
Dan Martell has founded 6 businesses and invested in over 40, including Buffer, Hootsuite, Udemy, and GetAround. He teaches founders how to scale their businesses through his SaaS Academy.
Learn More About Dan: https...2020-12-1031 min
Customer ShowSell More Using Customer Success Stories with Joel KlettkeCase studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in a way that's useful to the prospective customer. Conversion Copywriter & Founder of Case Study Buddy Joel Klettke joins Katelyn Bourgoin.2020-12-0843 min
Customer ShowThe Real Reason Your Customers Buy with Bob MoestaWith so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain2020-12-0844 min
Customer ShowHow To Write Emails That Customers Love Opening with Val GeislerEmail is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain2020-12-0844 min
Customer ShowSell More Using Customer Success Stories with Joel KlettkeCase studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in a way that's useful to the prospective customer. Conversion Copywriter & Founder of Case Study Buddy Joel Klettke joins Katelyn Bourgoing to explain:
How To Get New Customers To Take Action Through Conversion Copywriting
The Formula For Deal-Closing Case Studies
How To Use Customer Concerns As A Lense To Look At Your Marketing
And So Much More
Joel Klettke is the founder of Case Study Buddy, a done-for-you service for high converting...2020-12-0343 min
The Marketing Millennials15 - Katelyn Bourgoin: How to Deeply Understand Your CustomersWe chat with Katelyn Bourgoin, 4X Founder and CEO of Customer Camp. She is an expert in helping marketers and product teams figure out what triggers customers to buy so they can market smarter.
Twitter - @Katebour
Customer Camp - https://customercamp.co/
2020-12-0149 min
Customer ShowThe Secret To Creating Winning Proposals with Kyle RackiMost people send boring and uninspiring business proposals. In today's episode, we uncover what makes a proposal standout and actually gets you business. CEO and co-founder of Proposify, Kyle Racki joins Katelyn Bourgoin to explain:
How He Turned A Pain-Point Into A Business
Who He Treated His Early Adopters Like Royalty
The Psychology of a Great Proposal
How To Understand the True Needs Of Your Customer
And So Much More
Kyle Racki is the co-founder and CEO of Proposify, a modern proposal writing SaaS platform. He's also the author of "Free Trials and Tribulations: How To Build A Business While...2020-11-2634 min
Customer ShowThe Real Reason Your Customers Buy with Bob MoestaWith so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain:
Why Customers Lie To Themselves and To You
The Difference In Language Between Active And Passive Shopping
The Four Forces That Influence All Buying Decisions
What Really Matters To Your Customers
And So Much More
Bob Moesta is the...2020-11-1944 min
Customer ShowHow To Write Emails That Customers Love Opening with Val GeislerEmail is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain:
How to pull customers towards your brand
How to write emails that your customers are going to love opening
The difference between Features and Benefits (and which is more important to your customer)
And so much more
Val Geisler is the Co-Founder and Chief Email Optimizer at Fix My Churn.
Follow...2020-11-1344 min
Customer ShowIntroducing: Customer ShowJoin Katelyn Bourgoin as she explores what makes people tick, click, and buy.
Each week, she sits down with top entrepreneurs and marketers to hear how they get more sales while strengthening their relationship with their customers.
Customer Show is presented by Customer Camp. Customer Camp is a training and research firm that helps growth-ready product teams to get inside their customer’s heads so they can market smarter.
Follow Katelyn on Twitter
Follow Customer Camp on Twitter2020-10-3001 min
Empathize IT! Empathy and EntreprenuersEmpathize IT: Ep. 31 : Katelyn Bourgoin: The Secret Power of MarketersKatelyn Bourgoin is a 5X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself.
With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth.” Katelyn’s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn.
Today Katelyn helps frustr...2020-10-0700 min
Top Of Mind with Stewart HillhouseStop Guessing What Your Customer Wants To Hear with Katelyn BourgoinWhoever gets closer to the customer, wins. Katelyn Bourgoin joins Stewart Hillhouse to explain how to get inside the mind of your customer to really understand what they need.
In this episode, Katelyn and Stewart discuss:
• Why You Should Be Talking with Your Buyers (And Not Your Prospects)
• The Most Common Barriers Keeping People From Doing Customer Research
• Her Exact Gameplan If You Only Have 30 Minutes With A Buyer
• And So Much More
Katelyn Bourgoin is a customer-obsessed marketer and the founder of Customer Camp.
Twitter: https://twitter.com/KateBour
LinkedIn: https://www.linkedin.com/in/kallenro/
Customer Camp: https://customer2020-09-3038 min
The Elev8 Podcast#17 - Creating a Great Brand Story & Overcoming ObstaclesWe had the amazing Entrepreneur & Marketer Katelyn Bourgoin on with us this week. We dove into selling to the right audience, life as an entrepreneur and how to build out a great brand story.2020-09-3052 min
The Jeff Large PodcastKatelyn Bourgoin | Audience Research Outperforms Organic MarketingUnderstand, earn and grow your audience. Katelyn Bourgoin shares how to figure out who your best customer is and what motivates them to buy.2020-07-2200 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] How to Find out What Triggers Customers to Buy (7-Step Process)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.We discuss the processes Katelyn uses to he...2020-07-2157 min
peopleHum's PodcastWhat it means to be customer centric? ft. Katelyn with peopleHumPeopleHum talks Katelyn Bourgoin on how the organization should focus more on customer centricity and how the roots to it is employee centricity! If you like the podcast, please follow the channel, so we could keep producing more content like this!2020-05-0500 min
Anatomy of a StrategyUnderstanding your Customers with Katelyn BourgoinThis episode, we’re joined by Katelyn Bourgoin! Katelyn is a self-confessed growth geek. She’s founded multiple companies (one of which - Vendeve, was called "the next LinkedIn" by Inc.) She also offers her strategic, customer-focused advice to large companies such as Target and Holiday Inn to find their “best fit” customers. Even the likes of Forbes has recognized her in their “Influencing Styles” list. She’s currently running her latest venture, Customer Camp, where her workshops help businesses get focused and scale faster by getting into their customer’s heads. She’s also a boa...2019-12-0100 min
Creative Marketing BriefOutsmart Your CompetitionOutsmart your competition using this crafty marketing technique from Katelyn Bourgoin!2019-11-3000 min
The Growth Hub PodcastKatelyn Bourgoin - Growth Strategist - How To Discover What Triggers Your Right Fit Customers To BuyKatelyn Bourgoin is a Growth Strategist, Trainer, and 3X founder who was named in Forbes’ list of top female influencers.
In this episode Katelyn explains how you can identify your right fit customers, what triggers them to buy, and how you can use that to outsmart your competition.
Katelyn also discusses her trigger technique framework, shares real world examples of how marketing teams have leveraged buying triggers for growth, and how you can translate your customers’ buying triggers into actionable marketing tactics.
Links
Katelyn's Website >> https://katelynbourgoin.com/
How Crafty Marketers Use Buying Triggers To Outsmart Their Competition >> https://katelynbourgoin.com...2019-10-0734 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Find out What Triggers Customers to Buy (7-Step Process)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.We discuss the processes Katelyn uses to he...2019-07-3058 min
Growth Marketing TodayGrow 2-3X Faster With A Research-Backed Growth Plan - Katelyn Bourgoin - Founder of Customer Camp (GMT044)SaaS companies that invest in customer research grew 2-3x faster than companies that don't. The problem is that 65% of marketers rarely do customer research. That's where Katelyn Bourgoin comes in. Her mission is to make customer research sexy again and help frustrated product and marketing teams use customer insight to guide innovation and identify untapped growth opportunities. In this episode, Katelyn reveals her step-by-step process in helping companies identify their best customers and trigger them to buy more. For the show notes, key takeaways, tweetable quotes from Katelyn and other valuable resources, go to https://growthmarketing.today/0442019-06-2052 min
Awkward Silences#13 - Make Qualitative Research Your Competitive Marketing Advantage with Katelyn BourgoinTalking to customers is pretty powerful stuff. This week Erin & JH talked to Katelyn Bourgoin, 3x startup founder and growth geek, about how qualitative research can become your marketing team's competitive advantage. Learn more about the episode here https://bit.ly/2IHsbSu Highlights[3:30] Go into qualitative research with a goal of learning[7:18] Stop running away from the angry bear[13:41] Doing a switch interview to learn about the buyer's journey[16:46] How to do churn interviews[20:03] Creating better marketing personas based on qualitative research[23:54] Don't do selfish marketing[27:57] Create a culture of consistent researchAbout our G...2019-04-1836 min
15 Minutes Of Fame020 - Customer Discovery - Katelyn BourgoinIn this episode we talk to growth strategist, trainer and expert on "Customer Discovery" Katelyn Bourgoin. Katelyn helps product teams figure out who their best customers are and what triggers them to buy.
"Companies that invest in ongoing customer research grow 2-3X faster. Yet, studies show that only 3 out of 10 teams do it regularly — crazy, right?Many teams know they should be talking to more customers. Yet they’re constantly challenged with who to talk to, what to ask them, how to analyze the feedback, and how to share what they learn with their teams. I help p...2019-04-1513 min
The Product Science PodcastThe Katelyn Bourgoin Hypothesis: You Can Talk to 300 Customers and Still Build the Wrong ThingKatelyn Bourgoin is a 3x founder turned product discovery coach, specializing in helping startups use the jobs-to-be-done framework. In this episode of the Product Science Podcast, we talk about the mistakes many organizations make when they think they’re doing the right research and what you can do to make sure you don’t fall for the same traps.
Read the show notes for this episode to learn more.2019-03-2650 min
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change LivesLUYC 085: Why You Need to Do Customer Discovery with Katelyn BourgoinHello everybody! Joining me today is Katelyn Bourgoin – growth strategist and consultant. She is here to share her journey and the story behind her Customer Discovery Training course. Customer discovery is figuring out if people want what you're building before building it. Her course helps content creators know their ideal customers and what to build to accelerate their growth. Enjoy!
If you try to market to everyone, you're going to end up marketing to no one.
Episode Quotes
"Marketing is one way of thinking about growth but there are other channels that ca...2019-02-2700 min