podcast
details
.com
Print
Share
Look for any podcast host, guest or anyone
Search
Showing episodes and shows of
Katherine Watier Ong
Shows
The Hard Corps Marketing Show
Even The Government Needs SEO - Katherine Watier Ong - Hard Corps Marketing Show - Episode # 327
Get ready to learn from a mentor, strategist, SEO wizard, and podcaster. Katherine Watier Ong is the Founder and Chief Strategist at W.O. Strategies and hosts the Digital Marketing Victories podcast and Daily SEO Tips podcast. Katherine discusses when you need to have a technical SEO expert on your team, why your website’s content isn’t ranking on Google, and the steps to set up your website to rank well on search engines. Busted Myths:Government websites need SEO. While they do end up ranking highly for many topics, that is because of the...
2023-02-16
44 min
Search with Candour - SEO podcast
Voice search, site migrations & the future of SEO with Katherine Watier Ong
In this week's episode, Jack Chambers-Ward is joined by Katherine Watier Ong of WO Strategies and the DM Victories podcast. Katherine joins Jack to discuss her 17+ years in digital marketing including: SEO for voice search Site migrations with millions of URLs and hundreds of millions of backlinks The future of search technology And much more. This episode's full show notes and transcript can be found at search.withcandour.co.uk.
2022-06-13
53 min
Digital Marketing Victories
How To Make Websites Accessible by Americans With Disability
About this episodeIn this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility.Key t...
2021-08-09
58 min
Digital Marketing Victories
Ep 10: How to be an in-house catalyst for change - Interview with Christina Del Villar
Become an in-house change agent. Learn from Christina Del Villar around how to build influence across your organization in this episode of Digital Marketing Victories podcast.About this episodeIn this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. “We need...
2021-07-14
1h 03
Digital Marketing Victories
How To Be An In-House Catalyst For Change
About this episodeIn this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. With a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing to...
2021-07-14
1h 04
Digital of Business | Business of Digital
Ep 21: SEO Strategies to Drive Organic Traffic in 2021 | Katherine Watier Ong | Linkjoy
Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy that focuses on optimizing its clients’ presence across any platform with a search ranking algorithm (Google, YouTube, social, voice). In the episode, she has talked about SEO strategies that will drive organic traffic in 2021. Katherine loves helping marketers improve organic traffic results for enterprise-level websites within large federal agencies or science-based organizations. For over thirteen years, she has run digital marketing in both in-house and agency positions. Over the years, Katherine has created campaigns that drive website traffic and conversions for he...
2021-03-08
39 min
Daily SEO Tips
Is Apple building a search engine?
There are signs that Apple may soon launch a search engine to compete against Google Search Hello, and thanks for listening to SEO tips today. SEOs have been noticing increased activity from AppleBot (Apple s crawler) and in July the company updated information about its crawler as well as published information about its ranking factors. It [...]
2020-09-23
02 min
Daily SEO Tips
Signs that you might need a local SEO plan
When do you need local SEO? Hello, and thanks for listening to SEO tips today. Let s talk through today about when you might need to invest in a local SEO plan for you or your client and what that would even mean. If you ve been working on SEO for a site that does NOT have [...]
2020-09-22
02 min
Daily SEO Tips
A quick vacation update
Hi there. Just a quick note for me, Katherine Ong. Thank you for listening to SEO tips today, I don't actually have a tip and just letting you know that I'm going to be taking a vacation for about a week. So you are not going to have any tips for the next week or [...]
2020-09-10
00 min
Daily SEO Tips
A quick vacation update
Hi there. Just a quick note for me, Katherine Ong. Thank you for listening to SEO tips today, I don't actually have a tip and just letting you know that I'm going to be taking a vacation for about a week. So you are not going to have any tips for the next week or [...]
2020-09-10
00 min
Daily SEO Tips
Episode 90: A quick vacation update
Send us a textHi there. Just a quick note for me, Katherine Ong. Thank you for listening to SEO tips today, I don't actually have a tip and just letting you know that I'm going to be taking a vacation for about a week. So you are not going to have any tips for the next week or [...]Here are the ways you can support the SEO Tips podcast. You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help...
2020-09-10
01 min
Daily SEO Tips
Documenting all stages of your customer journey
Let s talk about the importance of mapping customer journeys Online audiences, during their research and selection process, are influenced by more than one marketing channel. And brands that integrate their marketing efforts are more successful as they become the preferred brand by online searchers and often selected. Google research shows that: 80% of customers favor [...]
2020-09-09
02 min
Daily SEO Tips
How to get started with SEO competitive audits
Does your client have enough SEO resources on board to compete in their niche? Hello, thanks for listening to SEO tips today. Today I m going to walk through the process that I undertake to do competitive audits for my clients to give them a better understanding of how they stand on line for the topics [...]
2020-09-08
02 min
Daily SEO Tips
Federal .gov websites cannot rank for anything they want
Federal .gov websites will not rank if they don t have the expertise. Hello! And thanks for listening to SEO tips today. I have the pleasure of working with high domain authority websites, but that doesn t mean that they can rank for just anything. I was reminded of this when I saw Google s recent blog post [...]
2020-09-07
04 min
Daily SEO Tips
A collection of voice search updates
Let s catch you up with the latest changes in the voice search world. Hello! And thanks for listening to SEO tips today. Today is going to be a round-up of a few voice search updates. Let s get started. We are at the 50% of voice searches. We are close to that 50% of searchers will [...]
2020-09-04
03 min
Daily SEO Tips
Adding transcripts and captions to increase views and listens
Let s talk about the importance of transcripts and captions. Hello! And thanks for listening to SEO tips today. Today we will talk about how powerful captioning and having transcripts are to increase the views and engagement with your audio and video assets. Providing transcripts and captions is an issue near and dear to my heart [...]
2020-09-03
03 min
Daily SEO Tips
Federal .gov websites need SEO
Do federal .gov websites need SEO? Hello! And thanks for listening to SEO tips today. If you ve been following my tips for a bit, you might have picked up that I like helping federal (.gov) websites with their SEO. I created the digital marketing plan for HealthIT.gov and supported its organic traffic growth for three [...]
2020-09-02
03 min
Daily SEO Tips
Emotions and SEO
Let s talk about empathy in your online marketing – the fastest way to get more engagement. Hello! And thanks for listening to SEO tips today. I think now more than ever with a global pandemic, your online content needs to take into account your user s mental state. Are you familiar with how emotions impact your [...]
2020-09-01
05 min
Daily SEO Tips
Some ranking drops you can't recover from
How do you diagnose and recover from a Google ranking drop? You might not be able to. Hello! And thanks for listening to SEO tips today. Let me give you some examples. I did a ranking drop analysis for Cancer.gov. It s a huge domain, huge domain authority and yet it lost traffic. The cause? [...]
2020-08-31
02 min
Daily SEO Tips
YouTube metrics that you should track
Are you involved in YouTube optimization? Let s talk about what you should track in your YouTube account to improve your video discovery and consumption. Hello! And thanks for listening to SEO tips today. There are two ways to get more views of your video. You can work to rank in Google search or the [...]
2020-08-28
04 min
Daily SEO Tips
Creating a plan to get more Google Discover traffic
Let s talk about how to show up on Google Discover Hello! And thanks for listening to SEO tips today. Google has made updates to their help documentation for Google Discover, and here s a summary of the updates: There is a focus on content that meets E.A.T (Expertise, Authority, and Trust). You also want to make [...]
2020-08-27
04 min
Daily SEO Tips
Do you need a voice search plan?
Do you need to include voice search in your SEO strategy? Let s talk about how to look at voice for your brand or client. Hello! And thanks for listening to SEO tips today. Think about yourself using search on your phone with your voice to find instructions while cooking. Or because your kids ask you [...]
2020-08-26
06 min
Daily SEO Tips
Links in Android are now labeled as fast based on web.dev metrics
Did you know that fast pages will now be labeled in Android search? Hello. Thanks for listening to SEO tips today. Google just announced on their Chromium blog that Chrome 85 beta will begin to use the Web Core Vitals measurement to highlight faster loading pages in Android search. They are starting by labelling fast [...]
2020-08-26
01 min
Daily SEO Tips
Using Reddit for SEO research
Let s talk about using Reddit for SEO research. Hello. Thanks for listening to SEO tips today. Did you know that 26.4 million Americans Use Reddit monthly? Or that it s the 6th most popular site in the US? Users on Reddit are anonymous. For that reason, it s a great tool to use when you re conducting keyword [...]
2020-08-24
02 min
Daily SEO Tips
Ensuring that more people discover your podcast in search
Let s talk about Google Discovery for Podcasts Hello, and thanks for listening to SEO tips today. Google can expose your podcast to listeners through many different Google platforms, including: Google Search on all browsers, desktop and mobile. Users can play your episodes in the browser (sample Google Search result shown below). Google Search App for [...]
2020-08-21
04 min
Daily SEO Tips
You might not know everything about meta titles and descriptions
Do you think you know everything about meta titles and descriptions? I have some tips for you. Hello, and thanks for listening to SEO tips today. Patrick Stox had a great Twitter thread with uncommon knowledge about meta titles and descriptions. It was so amazing that I had to share the highlights with you. Did [...]
2020-08-20
02 min
Daily SEO Tips
How your website's crawl budget can impact Google crawling
Have you seen the most recent Google video on Crawl budget? If not, you re going to want to get the crib notes in today s SEO tip. Hello. Thanks for listening to SEO tips today. Google released another great SEO mythbusing video about crawl budget that is a must watch . I re-watched it multiple times. Here [...]
2020-08-19
02 min
Daily SEO Tips
Can you trust SEO studies?
SEO studies are sexy but are they accurate? We ll talk about the impact of confirmation bias in today s SEO tip. Hello. Thanks for listening to SEO tips today. This is your regular reminder that correlation does not equal causation and many SEO studies you see could be inaccurate. Be wary if you re relying on these [...]
2020-08-18
01 min
Daily SEO Tips
Creating a general SEO writing guide for your in-house writers
Creating a general writing for searchers guide for your in-house team Hello. Thanks for listening to SEO tips today. Today I m going to talk about how to give your in-house writers some general guidelines on how to optimizing their content for search discovery. Hopefully, this is a hand-off document after they ve gone through training with [...]
2020-08-17
05 min
Daily SEO Tips
HTST vs 301 redirects
Is HSTS enough? Do you still need 301 redirects? Hello. Thanks for listening to SEO tips today. This tip is based on a client conversation with the developers of the web platform they are moving to. Let me set the scene – we have carefully pulled data on all of their domains and subdomains, reviewed [...]
2020-08-14
02 min
Daily SEO Tips
Google and YMYL sites
What is considered a YMYL topic, and why does it matter? Hello, and thanks for listening to SEO tips today. Google defines YMYL (Your Money or your Life) topics as topics that could potentially impact the future happiness, health, safety, or financial stability of users. There are many other topics related to big decisions [...]
2020-08-13
03 min
Daily SEO Tips
Persuading your clients to adopt a new tactic
Today's tip is related to persuading people to adopt a new approach. Hello, and thanks for listening to SEO tips today. Today s tip is related to one way to move your clients when you're trying to persuade them about a new approach to SEO or digital marketing. I picked up this tactic when I was [...]
2020-08-13
02 min
Daily SEO Tips
Fixing your broken pages - 404s
The power of fixing 404s Hello, thanks for listening to SEO tips today. Today s tips are all focused on 404s. You re probably aware that 404s are broken pages on your site and they can result in a loss of traffic as real live people hit those pages and potentially bounce from your site. All sites [...]
2020-08-11
02 min
Daily SEO Tips
Optimizing for topics and entities when writing
Today is the anniversary version – let s talk anniversaries – specifically Google s 20th. Hello, thanks for listening to SEO tips today. Today s my wedding anniversary and (don t worry, we are off doing something fun – as best we can with two small children) but I thought I would talk about anniversaries today. Specifically, Google s 20th [...]
2020-08-10
03 min
Daily SEO Tips
Mobile first indexing deadline extended
You now have more time to get ready for mobile first indexing Hello, thanks for listening to SEO tips today. Today is going to be a quick tip. On Google on July 21st announced that they re extending the mobile-first indexing deadline from September 2020 to March 2021. As of March this year, Google said they [...]
2020-08-07
00 min
Daily SEO Tips
How to connect virtually with other SEOs
Are you looking to network with other SEOs during the time of social distancing? I have found a few options. Hello, thanks for listening to SEO tips today. It is often lonely working as a solo SEO inhouse or as a freelancer. I ve always found that chatting with other SEO professionals can be energizing and [...]
2020-08-06
01 min
Daily SEO Tips
Getting Googlebot to index more pages on large sites
Looking for ideas around how to get Google to index more pages across large sites? Hello. Thanks for listening to SEO tips today. This is tip comes from Oliver Mason – who wrote a post about an alternative approach to XML sitemap and other non-conventional ideas to get Google to index more of your pages [...]
2020-08-05
02 min
Daily SEO Tips
Bing highlights ranking factor in webmaster guideline updates
Are you aware of the new changes to Bing s Webmaster Guidelines? Hello. Thanks for listening to SEO tips today. The latest update of Bing s Webmaster Guidelines outlines the factors that Bing uses when evaluating and ranking content and those include: The match of the content and the intent of the search query. How credible the [...]
2020-08-04
01 min
Daily SEO Tips
Entity optimization for SEO
Are you aware that Google is now largely an entity (vs a keyword) engine? Hello. Thanks for listening to SEO tips today. There are a variety of Google patents that speak to Google s ability to surface results based on how it understands the essence of your query – the entity mentioned in those string of [...]
2020-07-24
04 min
Daily SEO Tips
Measure the Google visitors to your podcast
Did you know that you can measure traffic to your podcasts from Google search? Hello. Thanks for listening to SEO tips today. This tip came from a Twitter thread I responded to started by Wil Reynolds that expressed concern about Google s new display and playable podcast options in search taking traffic from podcast publishers. I [...]
2020-07-21
00 min
Daily SEO Tips
Building internal links to increase your rankings
Did you know that increasing internal links strategically can often increase your rankings? Hello. Thanks for listening to SEO tips today. I was reminded of this when watching Mike King s presentation at MozCon yesterday when he mentioned that large e-commerce retailers have set up a system to programmatically increase internal links to URLs when they [...]
2020-07-16
03 min
Daily SEO Tips
How long does content need to be to rank?
Are you curious as to how long content needs to be to rank? Then you should listen to today s SEO tip. Hello. Thanks for listening to SEO tips today. Someone sent me this question and I thought it was one that probably others have too. The questions were: Does the length of content play into [...]
2020-07-15
02 min
Daily SEO Tips
Free Amazon Alexa Skills Training
Do you want to learn more about how to market your brand on Alexa? Hello. Thanks for listening to SEO tips today. If you re a marketer following the voice space, I wanted to let you know about new free Amazon Alexa training for brands and agencies. Announced this month, the new Amazon Alexa training covers [...]
2020-07-14
00 min
Daily SEO Tips
Podcasters and Recipe sites will see more direct traffic
Heads up podcasters and recipe sites: more untrackable traffic coming your way. Hello. Thanks for listening to SEO tips today. Google has added podcasts and recipe cards to its Assistant Snapshot feed. Remember Google Now? It s the new name for what is now the Assistant Snapshot feed. That feed now has new features focused on [...]
2020-07-13
01 min
Daily SEO Tips
Looking at the SEO maturity of your competitors
Are you really looking at the maturity and manpower of your online competitors? You should. Hello. Thanks for listening to SEO tips today. I previously shared a tip around how to evaluate your competitor s author pages when doing a competitive assessment. There are a few other tips that I think are essential: Make sure you re [...]
2020-07-10
02 min
Daily SEO Tips
Google's Structured Data Testing Tool being depreciated
Did you know that Google has depreciated the Structured Data Testing Tool? Hello. Thanks for listening to SEO tips today. Google announced that the Rich Results Testing Tool now supports all of Google s rich results features and is out of beta. This also means that they are depreciating the Structured Data Testing Tool. Here s what [...]
2020-07-09
01 min
Daily SEO Tips
Tips for SEOs and developers to work together more effectively
Are you challenged as an SEO with getting developers to implement your recommendations? Then this SEO tip might be for you. Hello. Thanks for listening to SEO tips today. I watched a great Deepcrawl event related to building SEO & Developer Relationships with some tips I wanted to share. A link to the Full [...]
2020-07-08
01 min
Daily SEO Tips
The new head of Google Search
The head of Google Ads is now going to run Google Search Hello. Thanks for listening to SEO tips today. This is big. There is a new head of Google search, Prabhakar Raghavan (and note — Google Search encompasses News, Discover, Podcasts and Google Assistant). He was originally from the paid division and will still [...]
2020-07-07
01 min
Daily SEO Tips
Google Keen - Google's new social media platform
Have you checked out Google s Keen yet? Hello. Thanks for listening to SEO tips today. Last month, Google launched Keen, what looks like a Pinterest competitor. Keen is available on the web and on Android (4.4 and up), Google is billing this AI powered, topic-oriented Pinterest-like competitor. It's a way to share your passions with [...]
2020-07-06
01 min
Daily SEO Tips
Evaluating your competitor's author pages
Are you looking at your competitors author pages when setting your SEO strategy? You might want to. Hello. Thanks for listening to SEO tips today. First of all, author pages are not a requirement for all sites. This was confirmed by John Mueller during a recent Google Webmaster Center Hangout. Here s the quote: I do [...]
2020-07-03
01 min
Daily SEO Tips
Controlling the data Google uses in its search snippets
Did you know that you can control the data Google uses in its search snippets? Hello. Thanks for listening to SEO tips today. Sometimes the snippet Google uses for your URLs is less than ideal. If you ve been noticing and uploaded by in your search snippets and want it removed, Google has provided guidance on [...]
2020-07-02
00 min
Daily SEO Tips
Check out the new Bing Webmaster Tools
Have you checked out the new Bing Webmaster Tools? As an SEO, you should! Hello. Thanks for listening to SEO tips today. I m becoming a fan of the new Bing Webmaster Tools. It has a site scan that highlights SEO issues (for smaller sites), a competitor link research tool built-in along with a keyword research tool [...]
2020-07-01
00 min
Daily SEO Tips
Your domain's history can hurt your rankings
Hello, thanks for listening to SEO tips today. Did you know that your site s rankings are dependent on your website s history? Google does use historic data for a site when it comes to rankings; not just links over time, not just SafeSearch but also quality algorithms take a look over time. And if you seem [...]
2020-06-30
01 min
Daily SEO Tips
Trump's Executive Order could impact UGC sites
Hello, thanks for listening to SEO tips today. Today s tip is focused on paying attention to the larger legislative picture that might impact you as a digital marketer. You might have followed the news that Trump signed an executive order focused on Twitter s censuring of some of his tweets, but were you aware that his [...]
2020-06-29
02 min
Daily SEO Tips
SEO minion Chrome extension
Hello, thanks for listening to SEO tips today. I m going to tell you about the most useful Chrome SEO extension I ve found thus far. If you are in SEO and have not yet discovered the SEO minion extension, you should download it now. It has features to: On page SEO HTML markup, open graph tags [...]
2020-06-26
01 min
Daily SEO Tips
Link to text fragment Chrome extension
Hello, thanks for listening to SEO tips today. Google has rolled out a Chrome extension to make it easy for any searcher to highlight text on your site and share it with a link. The Chrome plugin is called link to text fragment. When a searcher clicks on those fragment links they are taken directly [...]
2020-06-25
00 min
Daily SEO Tips
Finding support as a women in tech SEO
Are you a woman in SEO? You need to join the Women in Tech SEO Slack group Hello, thanks for listening to SEO tips today. This tip is quick. If you re a woman in SEO and working on tech issues, you should really join the tech SEO Women Slack channel and a Facebook group. It s [...]
2020-06-24
00 min
Daily SEO Tips
Catching fireworks on July 4th online
Hello, thanks for listening to SEO tips today. Are you thinking about what to do for the upcoming 4th of July holiday during social distancing? Then you re going to want to listen to today s fun tip that involves Google search. So it turns out that if you go to Google search and search for fireworks [...]
2020-06-23
00 min
Daily SEO Tips
Are your 200 status URLs hiding errors impacting your crawl budget?
Are you checking the 200 status URLs in your log files? Hello, thanks for listening to SEO tips today. This tip is based on an issue I ve now seen across two clients by looking at their log files. If you re working on a large site, maintaining your crawl budget and ensuring that the bots do [...]
2020-06-22
01 min
Daily SEO Tips
Google Podcasts Manager
If you have a podcast that is in Google Podcasts, then you ll want access to this data. Hello, thanks for listening to SEO tips today. Google launched Google Podcasts Manager You get verified here and then you can get metrics related to your episodes and retention of subscribers. The data is also exportable. Here s their [...]
2020-06-19
00 min
Daily SEO Tips
Content being unindexed in Google?
Are your articles suddenly getting unindexed? Hello, thanks for listening to SEO tips today. John Mueller says that this might be a quality issue. This is usually a quality issue & less of a technical one. Our algorithms might be looking at that section of the site or the site overall, & thinking it doesn't [...]
2020-06-18
01 min
Daily SEO Tips
Bing and ranking signals for videos and images
Did you know that Bing looks at the click-through rate when ranking videos and images? Hello, thanks for listening to SEO tips today. In Jason Barnard s interview with Bing s Meenaz Merchant – his official title is Principal Program Manager Lead, AI and Research of Bing but he s head of all multimedia – I discovered this [...]
2020-06-17
00 min
Daily SEO Tips
Bing crawls differently than Google
Did you know that Bing annotates your content before it indexes it? Hello, thanks for listening to SEO tips today. Jason Barnard spent the month of April interviewing Bing reps for Search Engine Journal. The interviews are all pure gold. His first interview focused on how Bing discovers, crawls, extracts and indexes information. Here are [...]
2020-06-16
01 min
Daily SEO Tips
Optimizing your content for Google Discover
Do you know that you can try to optimize your content for Google Discover? Hello, thanks for listening to SEO tips today. I recently read a new set of research on Google Discover. Google Discover is the feature on Android phones which presents personalized content to a user without them searching. The Search Engine Land [...]
2020-06-15
02 min
Daily SEO Tips
Google asks searchers for help improving search results
Did you know that Google asks searchers to help improve search results? Hello, thanks for listening to SEO tips today. Google is now asking users in the US for feedback when they haven t been able to find anything matching their search particularly well. The message displayed to users and also provides some alternative searches and [...]
2020-06-12
00 min
Daily SEO Tips
Google's WebVitals tool
With Google s new WebVitals tool – are you in the 75th percentile? Hello, thanks for listening to SEO tips today. So Google announced a new tool called web vitals, you'll see it inside Google Search Console. There's also now a Chrome browser plugin. It provides a central set of quality signals, it actually combines their [...]
2020-06-11
01 min
Daily SEO Tips
Getting links from brand mentions
Are your inbound links rotting? Hello, thanks for listening to SEO tips today. As many of you during this time of social distancing I m working in a garden, so decomposition is on my mind today. Your tip today is actually a link building tip as I haven't given you a link building tip yet. Today s [...]
2020-06-10
01 min
Daily SEO Tips
Google now accepting SEO studies
Google is now promoting the value of SEO with case studies. Hello, thanks for listening to SEO tips today. On Google s webmaster central blog they are now promoting posts around the value of SEO focused on educating those people who might need some extra convincing that SEO is a smart investment. If you have an [...]
2020-06-09
00 min
Daily SEO Tips
How to ramp up on YouTube SEO quickly
How can you ramp up on YouTube SEO? Hello, thanks for listening to SEO tips today. Today s tip is based on some help that I gave to another SEO in a Slack channel who was looking to ramp up their YouTube SEO knowledge quickly. Here are the resources that I shared: First, I have a [...]
2020-06-08
00 min
Daily SEO Tips
Does PPC impact SEO performance?
Do paid ads (PPC) impact your SEO performance? Hello, thanks for listening to SEO tips today. I saw someone ask this question in a Slack Channel – curious if PPC ads impact your SEO performance. In my experience, if you run PPC ads and also have a top-performing organic page for the same term you re [...]
2020-06-05
00 min
Daily SEO Tips
The impact of Google Search Console's URL removal tool
Did you know that the removal tool in Google Search Console could remove your site from Google? Hello, thanks for listening to SEO tips today. So about a month ago, LinkedIn fell out of Google s index and this behavior was spotted by the SEO community. John Mueller from Google then posted the following PSA via [...]
2020-06-04
00 min
Daily SEO Tips
Google Search Console crawl data is more than just organic crawls
Did you know that Google Search console crawl data includes crawling from paid ad bots? Hello. Thanks for listening to SEO tips today. From a recent Google Hangout where a user asked, How accurate is the crawl stats report in Google Search Console? And John Meuller from Google replied: The report is accurate. It's [...]
2020-06-02
00 min
Daily SEO Tips
Increased web use during social distancing
Now that we ve all been social distancing for awhile, are you aware of how online search behavior has changed? Hello. Thanks for listening to SEO tips today. It s probably not shocking to know that internet use is up with most of us social distancing, but did you know that monthly engagement on Twitter is up [...]
2020-06-01
01 min
Daily SEO Tips
Googlebot does not click load more buttons
Hello. Thanks for listening to SEO tips today. Google has shared that if the load more button powered by JavaScript (and I shared ways that you can load this in CSS in last month s newsletter) then it won t load those more and won t see the content underneath. In the past Google might [...]
2020-04-09
01 min
Daily SEO Tips
White labeling a set of health sites in ranking?
Hello. Thanks for listening to SEO tips today. I saw this behavior while working on various clients in February, and now I ve discovered a Google patent that adds credence to what I ve been telling my clients, which is this: It might now be impossible to rank for certain health queries, because it [...]
2020-04-08
02 min
Daily SEO Tips
Moving websites - splitting or merging and SEO outcomes
Hello. Thanks for listening to SEO tips today. Google during a recent hangout clarified that merging multiple websites to a single domain, or splitting a website onto multiple domains takes them much slower to process and the outcome is unpredictable than simply moving a website to a new domain, and may result [...]
2020-04-07
01 min
Daily SEO Tips
your current SSL certificate is valid for only 13 months
Do you know if your current SSL certificate is valid for only 13 months? Hello. Thanks for listening to SEO tips today. Starting September 1, Safari will only accept HTTPs certificates that are valid for 13 months There used to be lifelong security certificates, but Safari is no longer accepting them. You [...]
2020-04-07
00 min
Daily SEO Tips
So long widget links
So long widget links Alexa Flash Briefing Skill (SEO Tips) Do you have a site that created a widget as a way to extend your site s functionality and build backlinks? Those links won t be valid based on Google s recent announcement. Hello! Thanks for listening to SEO tips today. When I was the Director of [...]
2020-03-10
00 min
Daily SEO Tips
4 new innovative page speed improvement ideas
4 new innovative page speed improvement ideas Alexa Flash Briefing Skill (SEO Tips) Looking to improve your page speed? I have discovered a few new tips. Hello, thanks for listening to SEO tips today. You may know that how fast your pages load (or page speed) is a part of Google s ranking algorithm. I already [...]
2020-03-08
01 min
Daily SEO Tips
Ranking for an information based query? Longer is better
Ranking for an information based query? Longer is better Alexa Flash Briefing Skill (SEO Tips) Did you know that long pages or posts of 3000 words get more traffic, shares, and backlinks vs shorter content? Hello, thanks for listening to SEO tips today. SEMRush just released research focused on the impact of long-form content [...]
2020-03-07
02 min
Daily SEO Tips
Make it clear to Google which URL you want to be indexed
Make it clear to Google which URL you want to be indexed Alexa Flash Briefing Skill (SEO Tips) Hello, thanks for listening to SEO tips today. So most sites have some type of accidental content duplication where Google needs to pick which URL to show in search results. This becomes even more of an [...]
2020-03-05
02 min
Daily SEO Tips
Feel like you're missing some organic traffic in your Google Analytics reports?
Feel like you're missing some organic traffic in your Google Analytics reports? Alexa Flash Briefing Skill (SEO Tips) Have you noticed a spike in your direct traffic? It might be your missing organic traffic. Hello, thanks for listening to SEO tips today. Over the years I ve had clients ping me because they have noticed a [...]
2020-03-02
01 min
Daily SEO Tips
Bing Pages – your profile in Bing search
Did you know that Bing just launched a way for you to promote yourself directly in Bing search results for your personal or business name? Hello, thanks for listening to SEO tips today. Just a few weeks ago Bing launched something that they are calling Bing Pages. Here s Bing s quote about the new search feature: [...]
2020-02-28
01 min
Daily SEO Tips
Tips for getting more organic CTR when its on the decline
Tips for getting more organic CTR when it is on the decline Alexa Flash Briefing Skill (SEO Tips) Are you concerned about declining organic traffic click-through rates? You should be. Hello, thanks for listening to SEO tips today. If you ve been following Rand Fishkin s work at all (he s now the CEO of Sparktoro — used [...]
2020-02-25
01 min
Daily SEO Tips
Pay attention to your server errors
Pay attention to your server errors Alexa Flash Briefing Skill (SEO Tips) Did you know that if Googlebot finds too many server errors on your site it will slow crawling of your site and potentially miss your high-quality content? Today's SEO tip is focused on another feature inside Google Search Console. Google has mentioned [...]
2020-02-24
01 min
Daily SEO Tips
Feed Google your data for Knowledge Graph
Feed Google your data for its Knowledge Graph Alexa Flash Briefing Skill (SEO Tips) Are you curious as to how you get into the Knowledge Graph? Today s tip is focused on a series of tips that will give Google more signals about you as an entity and that might encourage Google to give you [...]
2020-02-21
01 min
Daily SEO Tips
Let your voice be heard
Let your voice be heard Alexa Flash Briefing Skill (SEO Tips) Hello, thanks for listening to SEO tips today. So I lost my voice yesterday which is why there wasn't an SEO tip because I wanted you beautiful people to hear my actual voice. But I [...]
2020-02-14
01 min
Daily SEO Tips
Learn about ontologies
Hello, thanks for listening to SEO tips today. Your tip today is related to ontologies. I was discussing Google s topic layer and Knowledge Graph with a client today, and we talked about ontologies. Google has been using the Knowledge Graph since 2012, but recently has announced that they understand entities so well that they ve actually [...]
2020-02-12
01 min
Daily SEO Tips
Setting up audio and video for micro-answers in Google
Setting up audio and video for micro-answers in Google Alexa Flash Briefing Skill (SEO Tips) Hello, thanks for listening to SEO tips today. So yesterday I gave you a tip about Fraggles and today I want to talk about the other types of content that Google can pull Fraggles from. In the other [...]
2020-02-11
00 min
Daily SEO Tips
The power of old-school HTML formatting Alexa Flash Briefing Skill (SEO Tips)
The power of old-school HTML formatting Alexa Flash Briefing Skill (SEO Tips) Hello, thanks for listening to SEO tips today. Today's tip is about old-school HTML formatting. Today's tip is focused on the power of using H1s and H2s, table andlt;tableandgt; and the rest. Search engines read [...]
2020-02-10
01 min
Daily SEO Tips
Track your mobile rankings separately Alexa Flash Briefing Skill (SEO Tips)
Hello, thanks for listening to SEO tips today. So your tip for today is focused on how you track your rankings. Most of the clients I talk to are obsessed about their desktop rankings and are using tools that default to showing desktop rankings. But, did you know [...]
2020-02-07
01 min
Daily SEO Tips
Uploading XML sitemaps to your Google Search Console account - Alexa Flash Briefing Skill (SEO Tips)
Hello. Thanks for listening to SEO Tips today. Okay so yesterday I talked about how anyone interested in increasing organic traffic to their site should get a free account with Google Google Search Console and another free account with Bing Webmaster Tools. Today I'm going to talk about [...]
2020-02-06
01 min
Daily SEO Tips
Increase organic traffic to your site - Alexa Flash Briefing Skill (SEO Tips)
Hello. Thanks for listening to SEO Tips today. As a follow-up to my tip yesterday, I have another tool to share for everyone who is interested in increasing organic traffic to their site. Everyone should have an account with Google Search Console and Bing Webmaster Tools -those are your accounts to directly with the search [...]
2020-02-05
01 min
Daily SEO Tips
Can Google see your content? – Alexa Flash Briefing (SEO Tips)
Hello. Thanks for listening to SEO Tips today. Can Google see all of your content? I seem to be running into a lot of clients and sites where they think all their content is being seen by Google and it turns out, unfortunately, it's not. So here's an at-home tip for you today about how [...]
2020-02-04
01 min
Daily SEO Tips
Learn UX to improve your SEO - Alexa Flash Briefing (SEO Tips)
Hello. Thanks for listening to SEO Tips today. So today's tip is inspired by my brother. I had a chance to hang out with him over the weekend and his focus at work is mobile UX, so this tip is all about SEO and user experience. Google over [...]
2020-02-03
01 min
Daily SEO Tips
Googlebot does not accept cookies – Alexa Flash Briefing (SEO Tips)
Hello. Thanks for listening to SEO Tips today. Today's tip is a technical tip (actually three tips) based on some behavior that I saw on the website I was checking out yesterday. So here's the gist of the problem. Googlebot does not accept cookies. It also doesn't execute JavaScript or fill in form fields. I [...]
2020-01-31
02 min
Daily SEO Tips
Focusing on searcher's intent – Alexa Flash Briefing Skill (SEO Tips)
Hello. Thanks for listening to SEO Tips today. So my SEO tip for today is focused on making sure you're clear about your searcher s intent before writing any copy. If you have been doing SEO for a while and not staying up with the latest Google algorithm updates, you might still be using a [...]
2020-01-30
02 min
Daily SEO Tips
Improving your meta descriptions - Alexa Flash Briefing (SEO Tips)
Hello. Thanks for listening to SEO Tips today. Today is a back to the basics focused SEO tip. Let s talk about meta descriptions and how they can drive brand emotion in search results pages as well as clicks from search to your site. I m sure you know that meta descriptions are a piece of code [...]
2020-01-29
01 min
Daily SEO Tips
Relying too much on web analytics - Alexa Flash Briefing (SEO Tips)
Hello. Thanks for listening to SEO Tips today. My tip today is more of a warning about relying too heavily on your web analytics data (especially Google Analytics) to make decisions about who your target audience is. You need to remember that your GA data reflects people who actually find you and land on [...]
2020-01-28
01 min
Daily SEO Tips
Featured snippets and their impacts to your site – Alexa Flash Briefing (SEO Tips)
Hello. Thanks for listening to SEO Tips today. Sometimes Google makes changes to search results that can drastically impact the traffic to your website. Yesterday was one of those days. Google has made a large change to Featured Snippets yesterday (January 22nd) that will impact the traffic to your site and I wanted to [...]
2020-01-24
01 min