Shows
The Hard Corps Marketing ShowEven The Government Needs SEO - Katherine Watier Ong - Hard Corps Marketing Show - Episode # 327Get ready to learn from a mentor, strategist, SEO wizard, and podcaster. Katherine Watier Ong is the Founder and Chief Strategist at W.O. Strategies and hosts the Digital Marketing Victories podcast and Daily SEO Tips podcast. Katherine discusses when you need to have a technical SEO expert on your team, why your website’s content isn’t ranking on Google, and the steps to set up your website to rank well on search engines. Busted Myths:Government websites need SEO. While they do end up ranking highly for many topics, that is because of the...2023-02-1644 min
Search with Candour - SEO podcastVoice search, site migrations & the future of SEO with Katherine Watier OngIn this week's episode, Jack Chambers-Ward is joined by Katherine Watier Ong of WO Strategies and the DM Victories podcast.
Katherine joins Jack to discuss her 17+ years in digital marketing including:
SEO for voice search
Site migrations with millions of URLs and hundreds of millions of backlinks
The future of search technology
And much more.
This episode's full show notes and transcript can be found at search.withcandour.co.uk.2022-06-1353 min
Digital Marketing VictoriesHow To Make Websites Accessible by Americans With DisabilityAbout this episodeIn this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility.Key t...2021-08-0958 min
Digital Marketing VictoriesEp 10: How to be an in-house catalyst for change - Interview with Christina Del VillarBecome an in-house change agent. Learn from Christina Del Villar around how to build influence across your organization in this episode of Digital Marketing Victories podcast.About this episodeIn this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. “We need...2021-07-141h 03Digital Marketing VictoriesHow To Be An In-House Catalyst For ChangeAbout this episodeIn this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. With a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing to...2021-07-141h 04
Digital of Business | Business of DigitalEp 21: SEO Strategies to Drive Organic Traffic in 2021 | Katherine Watier Ong | LinkjoyKatherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy that focuses on optimizing its clients’ presence across any platform with a search ranking algorithm (Google, YouTube, social, voice). In the episode, she has talked about SEO strategies that will drive organic traffic in 2021.
Katherine loves helping marketers improve organic traffic results for enterprise-level websites within large federal agencies or science-based organizations. For over thirteen years, she has run digital marketing in both in-house and agency positions. Over the years, Katherine has created campaigns that drive website traffic and conversions for he...2021-03-0839 min
Daily SEO TipsIs Apple building a search engine?There are signs that Apple may soon launch a search engine to compete against Google Search Hello, and thanks for listening to SEO tips today. SEOs have been noticing increased activity from AppleBot (Apple s crawler) and in July the company updated information about its crawler as well as published information about its ranking factors. It [...]2020-09-2302 min
Daily SEO TipsSigns that you might need a local SEO planWhen do you need local SEO? Hello, and thanks for listening to SEO tips today. Let s talk through today about when you might need to invest in a local SEO plan for you or your client and what that would even mean. If you ve been working on SEO for a site that does NOT have [...]2020-09-2202 min
Daily SEO TipsA quick vacation updateHi there. Just a quick note for me, Katherine Ong. Thank you for listening to SEO tips today, I don't actually have a tip and just letting you know that I'm going to be taking a vacation for about a week. So you are not going to have any tips for the next week or [...]2020-09-1000 min
Daily SEO TipsA quick vacation updateHi there. Just a quick note for me, Katherine Ong. Thank you for listening to SEO tips today, I don't actually have a tip and just letting you know that I'm going to be taking a vacation for about a week. So you are not going to have any tips for the next week or [...]2020-09-1000 min
Daily SEO TipsEpisode 90: A quick vacation updateSend us a textHi there. Just a quick note for me, Katherine Ong. Thank you for listening to SEO tips today, I don't actually have a tip and just letting you know that I'm going to be taking a vacation for about a week. So you are not going to have any tips for the next week or [...]Here are the ways you can support the SEO Tips podcast. You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help...2020-09-1001 min
Daily SEO TipsDocumenting all stages of your customer journeyLet s talk about the importance of mapping customer journeys Online audiences, during their research and selection process, are influenced by more than one marketing channel. And brands that integrate their marketing efforts are more successful as they become the preferred brand by online searchers and often selected. Google research shows that: 80% of customers favor [...]2020-09-0902 min
Daily SEO TipsHow to get started with SEO competitive auditsDoes your client have enough SEO resources on board to compete in their niche? Hello, thanks for listening to SEO tips today. Today I m going to walk through the process that I undertake to do competitive audits for my clients to give them a better understanding of how they stand on line for the topics [...]2020-09-0802 min
Daily SEO TipsFederal .gov websites cannot rank for anything they wantFederal .gov websites will not rank if they don t have the expertise. Hello! And thanks for listening to SEO tips today. I have the pleasure of working with high domain authority websites, but that doesn t mean that they can rank for just anything. I was reminded of this when I saw Google s recent blog post [...]2020-09-0704 min
Daily SEO TipsA collection of voice search updatesLet s catch you up with the latest changes in the voice search world. Hello! And thanks for listening to SEO tips today. Today is going to be a round-up of a few voice search updates. Let s get started. We are at the 50% of voice searches. We are close to that 50% of searchers will [...]2020-09-0403 min
Daily SEO TipsAdding transcripts and captions to increase views and listensLet s talk about the importance of transcripts and captions. Hello! And thanks for listening to SEO tips today. Today we will talk about how powerful captioning and having transcripts are to increase the views and engagement with your audio and video assets. Providing transcripts and captions is an issue near and dear to my heart [...]2020-09-0303 min
Daily SEO TipsFederal .gov websites need SEODo federal .gov websites need SEO? Hello! And thanks for listening to SEO tips today. If you ve been following my tips for a bit, you might have picked up that I like helping federal (.gov) websites with their SEO. I created the digital marketing plan for HealthIT.gov and supported its organic traffic growth for three [...]2020-09-0203 min
Daily SEO TipsEmotions and SEOLet s talk about empathy in your online marketing – the fastest way to get more engagement. Hello! And thanks for listening to SEO tips today. I think now more than ever with a global pandemic, your online content needs to take into account your user s mental state. Are you familiar with how emotions impact your [...]2020-09-0105 min
Daily SEO TipsSome ranking drops you can't recover fromHow do you diagnose and recover from a Google ranking drop? You might not be able to. Hello! And thanks for listening to SEO tips today. Let me give you some examples. I did a ranking drop analysis for Cancer.gov. It s a huge domain, huge domain authority and yet it lost traffic. The cause? [...]2020-08-3102 min
Daily SEO TipsYouTube metrics that you should trackAre you involved in YouTube optimization? Let s talk about what you should track in your YouTube account to improve your video discovery and consumption. Hello! And thanks for listening to SEO tips today. There are two ways to get more views of your video. You can work to rank in Google search or the [...]2020-08-2804 min
Daily SEO TipsCreating a plan to get more Google Discover trafficLet s talk about how to show up on Google Discover Hello! And thanks for listening to SEO tips today. Google has made updates to their help documentation for Google Discover, and here s a summary of the updates: There is a focus on content that meets E.A.T (Expertise, Authority, and Trust). You also want to make [...]2020-08-2704 min
Daily SEO TipsDo you need a voice search plan?Do you need to include voice search in your SEO strategy? Let s talk about how to look at voice for your brand or client. Hello! And thanks for listening to SEO tips today. Think about yourself using search on your phone with your voice to find instructions while cooking. Or because your kids ask you [...]2020-08-2606 min
Daily SEO TipsLinks in Android are now labeled as fast based on web.dev metricsDid you know that fast pages will now be labeled in Android search? Hello. Thanks for listening to SEO tips today. Google just announced on their Chromium blog that Chrome 85 beta will begin to use the Web Core Vitals measurement to highlight faster loading pages in Android search. They are starting by labelling fast [...]2020-08-2601 min
Daily SEO TipsUsing Reddit for SEO researchLet s talk about using Reddit for SEO research. Hello. Thanks for listening to SEO tips today. Did you know that 26.4 million Americans Use Reddit monthly? Or that it s the 6th most popular site in the US? Users on Reddit are anonymous. For that reason, it s a great tool to use when you re conducting keyword [...]2020-08-2402 min
Daily SEO TipsEnsuring that more people discover your podcast in searchLet s talk about Google Discovery for Podcasts Hello, and thanks for listening to SEO tips today. Google can expose your podcast to listeners through many different Google platforms, including: Google Search on all browsers, desktop and mobile. Users can play your episodes in the browser (sample Google Search result shown below). Google Search App for [...]2020-08-2104 min
Daily SEO TipsYou might not know everything about meta titles and descriptionsDo you think you know everything about meta titles and descriptions? I have some tips for you. Hello, and thanks for listening to SEO tips today. Patrick Stox had a great Twitter thread with uncommon knowledge about meta titles and descriptions. It was so amazing that I had to share the highlights with you. Did [...]2020-08-2002 min
Daily SEO TipsHow your website's crawl budget can impact Google crawlingHave you seen the most recent Google video on Crawl budget? If not, you re going to want to get the crib notes in today s SEO tip. Hello. Thanks for listening to SEO tips today. Google released another great SEO mythbusing video about crawl budget that is a must watch . I re-watched it multiple times. Here [...]2020-08-1902 min
Daily SEO TipsCan you trust SEO studies?SEO studies are sexy but are they accurate? We ll talk about the impact of confirmation bias in today s SEO tip. Hello. Thanks for listening to SEO tips today. This is your regular reminder that correlation does not equal causation and many SEO studies you see could be inaccurate. Be wary if you re relying on these [...]2020-08-1801 min
Daily SEO TipsCreating a general SEO writing guide for your in-house writersCreating a general writing for searchers guide for your in-house team Hello. Thanks for listening to SEO tips today. Today I m going to talk about how to give your in-house writers some general guidelines on how to optimizing their content for search discovery. Hopefully, this is a hand-off document after they ve gone through training with [...]2020-08-1705 min
Daily SEO TipsHTST vs 301 redirectsIs HSTS enough? Do you still need 301 redirects? Hello. Thanks for listening to SEO tips today. This tip is based on a client conversation with the developers of the web platform they are moving to. Let me set the scene – we have carefully pulled data on all of their domains and subdomains, reviewed [...]2020-08-1402 min
Daily SEO TipsGoogle and YMYL sitesWhat is considered a YMYL topic, and why does it matter? Hello, and thanks for listening to SEO tips today. Google defines YMYL (Your Money or your Life) topics as topics that could potentially impact the future happiness, health, safety, or financial stability of users. There are many other topics related to big decisions [...]2020-08-1303 min
Daily SEO TipsPersuading your clients to adopt a new tacticToday's tip is related to persuading people to adopt a new approach. Hello, and thanks for listening to SEO tips today. Today s tip is related to one way to move your clients when you're trying to persuade them about a new approach to SEO or digital marketing. I picked up this tactic when I was [...]2020-08-1302 min
Daily SEO TipsFixing your broken pages - 404sThe power of fixing 404s Hello, thanks for listening to SEO tips today. Today s tips are all focused on 404s. You re probably aware that 404s are broken pages on your site and they can result in a loss of traffic as real live people hit those pages and potentially bounce from your site. All sites [...]2020-08-1102 min
Daily SEO TipsOptimizing for topics and entities when writingToday is the anniversary version – let s talk anniversaries – specifically Google s 20th. Hello, thanks for listening to SEO tips today. Today s my wedding anniversary and (don t worry, we are off doing something fun – as best we can with two small children) but I thought I would talk about anniversaries today. Specifically, Google s 20th [...]2020-08-1003 min
Daily SEO TipsMobile first indexing deadline extendedYou now have more time to get ready for mobile first indexing Hello, thanks for listening to SEO tips today. Today is going to be a quick tip. On Google on July 21st announced that they re extending the mobile-first indexing deadline from September 2020 to March 2021. As of March this year, Google said they [...]2020-08-0700 min
Daily SEO TipsHow to connect virtually with other SEOsAre you looking to network with other SEOs during the time of social distancing? I have found a few options. Hello, thanks for listening to SEO tips today. It is often lonely working as a solo SEO inhouse or as a freelancer. I ve always found that chatting with other SEO professionals can be energizing and [...]2020-08-0601 min
Daily SEO TipsGetting Googlebot to index more pages on large sitesLooking for ideas around how to get Google to index more pages across large sites? Hello. Thanks for listening to SEO tips today. This is tip comes from Oliver Mason – who wrote a post about an alternative approach to XML sitemap and other non-conventional ideas to get Google to index more of your pages [...]2020-08-0502 min
Daily SEO TipsBing highlights ranking factor in webmaster guideline updatesAre you aware of the new changes to Bing s Webmaster Guidelines? Hello. Thanks for listening to SEO tips today. The latest update of Bing s Webmaster Guidelines outlines the factors that Bing uses when evaluating and ranking content and those include: The match of the content and the intent of the search query. How credible the [...]2020-08-0401 min
Daily SEO TipsEntity optimization for SEOAre you aware that Google is now largely an entity (vs a keyword) engine? Hello. Thanks for listening to SEO tips today. There are a variety of Google patents that speak to Google s ability to surface results based on how it understands the essence of your query – the entity mentioned in those string of [...]2020-07-2404 min
Daily SEO TipsMeasure the Google visitors to your podcastDid you know that you can measure traffic to your podcasts from Google search? Hello. Thanks for listening to SEO tips today. This tip came from a Twitter thread I responded to started by Wil Reynolds that expressed concern about Google s new display and playable podcast options in search taking traffic from podcast publishers. I [...]2020-07-2100 min
Daily SEO TipsBuilding internal links to increase your rankingsDid you know that increasing internal links strategically can often increase your rankings? Hello. Thanks for listening to SEO tips today. I was reminded of this when watching Mike King s presentation at MozCon yesterday when he mentioned that large e-commerce retailers have set up a system to programmatically increase internal links to URLs when they [...]2020-07-1603 min
Daily SEO TipsHow long does content need to be to rank?Are you curious as to how long content needs to be to rank? Then you should listen to today s SEO tip. Hello. Thanks for listening to SEO tips today. Someone sent me this question and I thought it was one that probably others have too. The questions were: Does the length of content play into [...]2020-07-1502 min
Daily SEO TipsFree Amazon Alexa Skills TrainingDo you want to learn more about how to market your brand on Alexa? Hello. Thanks for listening to SEO tips today. If you re a marketer following the voice space, I wanted to let you know about new free Amazon Alexa training for brands and agencies. Announced this month, the new Amazon Alexa training covers [...]2020-07-1400 min
Daily SEO TipsPodcasters and Recipe sites will see more direct trafficHeads up podcasters and recipe sites: more untrackable traffic coming your way. Hello. Thanks for listening to SEO tips today. Google has added podcasts and recipe cards to its Assistant Snapshot feed. Remember Google Now? It s the new name for what is now the Assistant Snapshot feed. That feed now has new features focused on [...]2020-07-1301 min
Daily SEO TipsLooking at the SEO maturity of your competitorsAre you really looking at the maturity and manpower of your online competitors? You should. Hello. Thanks for listening to SEO tips today. I previously shared a tip around how to evaluate your competitor s author pages when doing a competitive assessment. There are a few other tips that I think are essential: Make sure you re [...]2020-07-1002 min
Daily SEO TipsGoogle's Structured Data Testing Tool being depreciatedDid you know that Google has depreciated the Structured Data Testing Tool? Hello. Thanks for listening to SEO tips today. Google announced that the Rich Results Testing Tool now supports all of Google s rich results features and is out of beta. This also means that they are depreciating the Structured Data Testing Tool. Here s what [...]2020-07-0901 min
Daily SEO TipsTips for SEOs and developers to work together more effectivelyAre you challenged as an SEO with getting developers to implement your recommendations? Then this SEO tip might be for you. Hello. Thanks for listening to SEO tips today. I watched a great Deepcrawl event related to building SEO & Developer Relationships with some tips I wanted to share. A link to the Full [...]2020-07-0801 min
Daily SEO TipsThe new head of Google SearchThe head of Google Ads is now going to run Google Search Hello. Thanks for listening to SEO tips today. This is big. There is a new head of Google search, Prabhakar Raghavan (and note — Google Search encompasses News, Discover, Podcasts and Google Assistant). He was originally from the paid division and will still [...]2020-07-0701 min