Shows
Brilliantly Wrong: Marketing. Creativity. Startups.Why Your Startup’s Future Depends on Its Story with Kathleen Lucente, CEO of Red Fan CommunicationsIn this episode of Brilliantly Wrong, Alex Stonehouse sits down with Kathleen Lucente, CEO of Red Fan Communications, to talk about why brand narrative is the most overlooked growth lever in B2B tech.Kathleen shares how companies can turn what feels like a marketing “sinkhole” into a revenue engine by crafting a compelling story that breaks through silos, builds trust, and drives real business outcomes.We explore:Why most startups misunderstand PR and how to fix itThe difference between experts and true thought leadersThe role of narrative...
2025-09-0347 min
Lioness Conversations: Brave Stories of Women Leaders & Female Founders | Women leading with confidence, empowerment, entrepreneurship, innovation, impactThe Trusted Advisor in High-Stakes Communications | Kathleen LucenteKathleen Lucente is an unparalleled expert in corporate communications, whose 30-year track record has made her the trusted first call for CEOs and CMOs navigating everything from major launches to crisis management. As CEO and founder of Red Fan Communications, Kathleen built her firm on the revolutionary principle of providing senior-level, integrated communications that go far beyond traditional PR.Here are 3 key takeaways that make this episode a must-watch:"Play the Tape" Forward: Learn Kathleen's powerful strategy for proactive leadership, where meticulously envisioning all potential scenarios and stakeholder impacts transforms decision-making in high-stakes situations.Beyond the...
2025-07-291h 05
B2B Influence18 - PR Power Play: Transforming Tech Narratives into Sales Success with Red Fan Communications' Kathleen LucenteIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Red Fan Communications, Kathleen Lucente. Kathleen shares her expertise on the evolving role of PR in the B2B tech sector, emphasizing its impact on pipeline generation, lead conversion, and sales enablement. She discusses the importance of strategic messaging, brand positioning, and aligning sales and marketing teams. She also explores the integration of AI in PR, effective stakeholder communication during transitions, and the necessity for companies to adapt their strategies to remain competitive in a changing landscape.Learn...
2025-07-1422 min
The Public Relations PodcastCQT2: Protecting your reputation with PRI'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think.
In the second "pilot" episode of Comms Question Time, the panel advises an entrepreneur importing Mexican drinking chocolate into Australia on how to stand out, and then discusses how an individual can protect their reputation after a former co-worker began working with the press on a story that could impact them.
On our panel today are Kathleen Lucente from Red Fan Communications and Jim McCarthy from CounterPoint Strategies.
Comms is the must-hav...
2024-10-3144 minThe Public Relations PodcastWhy you should be talking to sales teamsIf you’ve ever worked in sales, you know that cold pitching is among the most challenging things you can do.
Getting a meeting with someone who’s never heard of you—or your product—is tough, especially as the price tag goes up.
Yet many salespeople seem to be facing this every day, and it's stopping them from achieving more.
Even the slightest positive feeling among buyers could be opening more doors.
Kathleen Lucente from Red Fan Communications was chatting to some salespeople the other day who complained that they lacked "...
2024-09-2309 minThe Public Relations PodcastHow to get organisations to take crisis PR planning seriouslyToday, I'm bringing back Kathleen Lucente, a good friend and a favourite on the podcast, to share some invaluable insights into proactive crisis management.
Just before we started recording, Kathleen had just come out of a crisis communication workshop with clients in a healthcare startup.
Getting it right is crucial for a sector with so much regulation, as things can unfold quickly.
I asked her about how she had been teaching them, how she approaches teaching crisis management generally, and how she gets people onboard and involved with critical planning. For example, some...
2024-07-0814 minThe Public Relations PodcastHow far can you push a PR stunt? and more!In this episode of The Public Relations Podcast I'm joined by Kathleen Lucente from Red Fan Communications.
One of the topics we focus on this week is the question of how far is too far to go with publicity stunts. Our goal as communicators is to get attention and generate conversations. To do that we have to be saying or doing something that stands out. But, what is too much?
We also talk about influencer fatigue, the role of authenticity, and the importance of integrating both internal and external communication strategies for brand success.
2024-01-0259 min
The UnNoticed EntrepreneurHow Startups Can Strategically Boost Their BrandGet Noticed! Send a text.Wondering how PR can boost your brand? PR pro Kathleen Lucente, Founder of Red Fan Communications, demystifies public relations for startups and small businesses. With 15 years growing her own agency, she shares when to engage PR help and how to maximise value on a budget. Key takeaways include defining your niche, hiring specialists who know your industry, and scaling support as you grow. Kathleen advises crafting an authentic brand narrative, aligning internal and external messaging, and leaning into what makes you unique. Learn how PR establishes credibility, provides "air cover" for sales...
2023-11-3027 min
The UnNoticed EntrepreneurHow Startups Can Strategically Boost Their BrandWondering how PR can boost your brand? PR pro Kathleen Lucente, Founder of Red Fan Communications, demystifies public relations for startups and small businesses. With 15 years growing her own agency, she shares when to engage PR help and how to maximise value on a budget. Key takeaways include defining your niche, hiring specialists who know your industry, and scaling support as you grow. Kathleen advises crafting an authentic brand narrative, aligning internal and external messaging, and leaning into what makes you unique. Learn how PR establishes credibility, provides "air cover" for sales, and positions you as an expert. Discover low-cost...
2023-11-3028 min
Stories and Strategies with Curzon Public RelationsThe Four Traits of Inspiring Thought LeadersIn today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique challenge. Many voices may be influential, but all can claim the title of a true thought leader. Some naturally gravitate to this role, others pursue it, a few stumble into it. Some are bold visionaries. Others are evolved communicators, or they have a consistent presence (you know what they’re about). And then some are action-minded community builders. Regardless of how one attains the status of “Thought Leader” it’s important for companies to provide th...
2023-10-2920 min
The PR Podcast143. Kathleen Lucente, founder & CEO, Red Fan Communications on B2B and turning hits into dollarsKathleen Lucente is CEO & founder of Red Fan Communications, an integrated public relations and marketing strategy and advisory firm for B2B technology companies. Lucente leads a team of proven senior consultants who work with clients to support strategic business goals, growth acceleration, and preparing for funding, merger, acquisition, or IPO.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthca...
2023-08-2828 min
Making Waves at C-Level: Business Tips for Executives, Leaders, and EntrepreneursPR and Understanding Your Messaging with Kathleen LucenteThis episode is co-produced with the Austin Technology Council. ATC is a 30 year old association focused on promoting and facilitating growth of technology companies in Central Texas. Over the past three decades the business ecosystem in Austin has changed, and ATC is actively changing, too. Learn more at https://AustinTechnologyCouncil.org.Connecting with your constituents (internally and externally) and understanding your message is important for companies of all sizes. Technology companies need to pay attention to their messaging, think about communication with employees (do not let them learn about your company events in the m...
2022-09-2228 min
ATX AheadToo Big for Our Britches? Is Austin Now a Victim of Its Own Success?EDITOR'S NOTE: This podcast was updated on July 19th. A previous version incorrectly described the status of the Mayor's Health & Fitness Council of Austin. Once an annual favorite on a popular list of "Best Places to Live", Austin is falling in the rankings, mainly due to quality of life scores. With home prices skyrocketing, the homeless population growing, and public & private leaders struggling to keep up with growth it begs the question: Is Austin Now a Victim of Its Own Success? In this episode, ABJ Managing Editor Will Anderson welcomes Kathleen Lucente, CEO of Red Fan Communications...
2022-06-0133 min
The PR Breakdown with Molly McPherson[Bonus] Connecting and Branding in a Time of Crisis with Kathleen LucenteYes, Virginia, you can still brand your company during a crisis. On this special BONUS episode of the podcast, learning how to market, brand and skirt a crisis in the time of the Coronavirus. As the owner and founder of Red Fan Communications, Kathleen Lucente has tapped into her extensive crisis management experience to help build crisis communications plans and strategies for clients during the pandemic. However, she doesn't think that means there isn't a place for branding and marketing. How to connect your brand with customers during a crisis. Mentioned on...
2020-04-1732 minThe PR Breakdown with Molly McPherson[Bonus] Connecting and Branding in a Time of Crisis with Kathleen LucenteYes, Virginia, you can still brand your company during a crisis. On this special BONUS episode of the podcast, learning how to market, brand and skirt a crisis in the time of the Coronavirus. As the owner and founder of Red Fan Communications, Kathleen Lucente has tapped into her extensive crisis management experience to help build crisis communications plans and strategies for clients during the pandemic. However, she doesn't think that means there isn't a place for branding and marketing. How to connect your brand with customers during a crisis. Mentioned on...
2020-04-1732 min