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Kathryn Binkley

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The Unshakable Company™ PodcastThe Unshakable Company™ Podcast106: Invisible Barriers with Stephanie SkryzowskiWhat are the Limiting Beliefs Holding You Back from Scaling? Do you dream of scaling your revenue, but catch yourself with limiting beliefs that lead to playing small instead? Are you thinking:I don’t have timeIt will be easier to do it myselfI don’t want to manage or train a teamI can’t grow my revenue without working moreYou aren’t alone. In today’s episode my client, Stephanie Skryzowski, is sharing the invisible barriers that were limiting her revenue and freedom and how she overcame them, crossed the $1M mark and...2022-03-2128 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast105: How to Lead a Team with Minimum TurnoverHow to Lead a Team Without the Hiring/Firing Boom and Bust Knowing how to lead a team (especially when your goal is to scale to 7 figures) is so much more than just hiring people and assigning them their roles. Whether your team is just a few people or steadily increasing, you’re going to run into situations where you wonder if this person is the right fit…or if it’s time to fire and move on. BUT… most of my 6 and multi-6 figure clients often think they need to fire too soon. ...2022-03-1411 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast104: Readiness DissonanceAre You Ready to Scale Your Business? The big question, “Are you ready to scale?” is a dual-sided one. ‘Wanting’ to scale is not the same thing as being ready to scale. And if you are ready to scale, you’ll be able to answer ‘yes’ to both of the following questions.  2 Questions to Ask Yourself to Find Out if You Are Ready to Scale 1. “Is my business ready to scale?”By this, I mean, do you have the structures and systems in place that set you up with a scalable business model? 2022-03-0706 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast103: Next Right StepThe Next Step to Scale Your Business The next step to scale your business is often one of the most difficult to figure out. I can’t even tell you you HOW many entrepreneurs have told me, “I just need to find the next right step!” There are so many strategies out there for scaling a business. There are methods on methods, perspectives on perspectives. And since your business is unlike any other business out there, it’s hard to know which one will work for YOU. It’s hard to know which on...2022-02-2809 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast102: Behind the Scenes of Building a Scalable Business Model with Michelle VroomBehind the Scenes of Building a Scalable Business Model If you start building a scalable business model now, what’s possible in your business and life in just a few years will blow your mind.I could tell you stories about where my clients started, and their shiny results at the end. But I also want you to hear what happens in the middle.What happened during the coaching calls that helped a client go from $1k to multiple 6 figures?I can tell one thing, right off the bat: That didn’t ha...2022-02-2144 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast101: Scale Any OfferHow to NOT Build a Scalable Business Building a scalable business is a lot simpler than most entrepreneurs think it is. And the reason so many of you see scaling as a complicated thing, is because of the haphazard approach you see so many others taking. What do I mean by haphazard? Things are done out of order! If you don’t have a scalable offer that is getting clients results, then you don’t need to create more offers, add new marketing strategies or change the way you’re selling. You’ve got to start wit...2022-02-1409 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast100: MilestonesCelebrating Milestones in Business…Even the Embarrassing Ones! Not all milestones are pretty. Not all of them feel like milestones. In fact, depending on your look at it, some wouldn’t label them milestones at all. (I’ve heard the word “failures” thrown around.) But I believe in celebrating all milestones in your business. Even the mortifying ones. So for my 100th episode of the Scale to Seven® podcast, I’m sharing 100 “milestones” that I think many of you can relate to. We tend to want to put our best foot forward when marketi...2022-02-0735 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast99: The Expert DilemmaScaling Your Business As an Expert In Your Industry Scaling your business is not the same as being an expert in your business. In fact, many experts who come to work with me are total beginners when it comes to scaling. Meanwhile, there are other people making millions who aren’t even great at what they do! That’s because of what I call: The Expert Dilemma. This is where you’ve mastered your skill. You’ve put in the money, the time, the energy, and the dedication. Your clients get incredible results. You’ve got...2022-01-3108 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast98: Freedom Through StructureFreedom Through Structure: For the Visionary EntrepreneurDoing whatever you feel like, whenever you feel like it, isn’t freedom in your business. I know you want to do things your way. I know you don’t want to be crammed into a cookie-cutter strategy. And you don’t have to be. But you do need some structure so that your business isn’t fully reliant on you and to support the creative aspects of your business. When you establish that structure, that’s when you:De-clutter your mind to let yo...2022-01-2415 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast97: Results Without YouI’ve always been super independent.Once I became a mom I encouraged independence in my children as well.It’s something I’ve done from the beginning, and I suppose it’s just the way I’m wired, because I’m passionate about creating independent businesses too!Just like I’ve taught my kids how to get results without relying on me, I teach CEOs how to grow businesses without relying on them.Because if you want to scale a business, results can’t be entirely dependent on you. Otherwise, when you stop...2022-01-1711 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast96: Problems ScaleWhen people talk about scaling - they are typically referring to an increase in revenue.But when your revenue scales, that’s not the only thing that scales.Problems scale too.You thought it was supposed to get easier. You thought you’d have more free time.But instead, you’re working harder and longer than ever before.In This Episode You’ll Learn: Two pieces of advice I give my clients to tackle problems before they scaleWhy you need to fix every problem twiceHow to choose solutions that wil...2022-01-1007 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast95: My 2022 Business GoalsAs we start off the new year, you may think you’ve settled on your goals for the year. But if you’re like most entrepreneurs, you may be missing one or more of the goals I set for myself and recommend to my clients.In this episode of the Scale to Seven® podcast, I’m giving you a behind the scenes glimpse at my goals and my process for setting them. In This Episode You’ll Learn: Why success is about more than just moneyThree different types of goals to setHow t...2022-01-0322 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast94: The Urge to DeviateImagine that you want to go on vacation. You think and plan and research. You look up every detail, discuss it with whoever you’re going with, and decide on your destination.You count down the days, you make sure you have passports, you pack up and start your trip.But after a bit, you feel like it’s taking too long and change your plans. Entrepreneurs do this all the time when trying to achieve a goal. They decide on their niche, offer, pricing, strategy, etc., but then change...2021-12-2711 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast93: In The MomentFreedom is such a big part of my mission, because it’s something I’ve personally struggled with. I know how hard it can be to enjoy the moment instead of living for the future. I know how hard it can be to be fully present at work when at work, and fully present with family or friends, or wherever you may be.In this episode, I’ll be talking about not allowing work to bleed into every aspect of your life, not allowing it to take over, but actually being present. What Yo...2021-12-2013 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast92: Inner GameEarlier this year I had the privilege of talking to my son’s travel baseball team about some of the concepts I teach business owners.You see - just like business - baseball is as much about the inner game than the outer game.And this group of talented athletes were losing some games - not because of their skill - but because of their mindset.So - I showed them that just like getting in reps with hitting, putting in work to improve their pitching and fielding - they need to focus on...2021-12-1310 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast91: Simple ScalesEntrepreneurs often overcomplicate things. They have multiple audiences, too many offers, too many goals and projects, complex pricing structures…and more.And then, they wonder why their time is limited, they’re not selling out your offers, their clients are confused, and they feel overwhelmed and unclear.Here’s the thing - Simple Scales.If you want to scale your revenue, your impact, your freedom, the answer isn’t doing more.It’s focusing on doing less, but better.What You’ll Learn from this Episode: Why trying t...2021-12-0607 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast90: All The FeelsBeing CEO doesn't always feel great.It's 50/50 just like life.Sometimes you feel confident, and sometimes you feel doubt.Sometimes you feel excited, and sometimes you feel stressed.CEOs sometimes feel...curious, proud, powerful, courageous, inspired, optimistic, respected, valued, successful, creative, grateful, determined, and calm.But CEOs also feel...disappointed, frustrated, lonely, embarrassed, annoyed, bored, guilty, ashamed, afraid, rejected, worried, overwhelmed, vulnerable, pressured, inadequate, disrespected, and unfocused.The question isn't whether you'll feel all of these feelings and more.It's whether...2021-11-2912 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast89: No Plan B5 Years.That’s how long I waited to start my business from the point that I decided I wanted to.So what happened in those 5 years and why did it take me so long?I had a Plan B, and it felt more confident, secure and clear than the direction I really wanted to go in.That Plan B that felt so secure until everything changed, and all suddenly it felt anything but secure.And I decided to go ALL IN on my dreams, to bet on myself....2021-11-2208 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast88: 4 Stages of ScalabilityI wasn’t a big worrier but I was a big researcher. I was the oldest of 5 kids - so it was rare for something new to happen that I didn’t expect. In the same way, once you grow your business to $100k you think you know what it’s like to make $100k and that the next $100k will be the same. And when it isn’t, you think something is wrong.I’m here to tell you - nothing is wrong. It's normal. It means your business is growing and getting read...2021-11-1515 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast87: All In ResultsBeing “All In” has been such a big part of how I create results in my business, and is a core value that I lead by in my business.This episode kicks off a series through the end of this year to help you go All In on the results you want to create next year.So listen in through the end of the year, and get ready to go all in on creating any result you want in business.What You’ll Learn from this Episode:Your business is perfectly designed to giv...2021-11-0812 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast86: Selling YourselfI never wanted a sales role. But back in my marketing agency days, whenever I talked with clients I was so sure that my recommendations were what they needed, and my confidence was contagious. I didn’t realize it then, but I was actually  selling. It didn’t feel like what I thought “selling” should feel like because I was already sold myself, and was focused on helping them.I believe that’s the best kind of selling. The most natural, ethical, and compelling kind of selling. In order to sell yoursel...2021-11-0112 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast85: Change Before You Have ToThe path to scaling your business is full of change.Change is inevitable and change is necessary.But some business owners change too much, too fast.And others change too little, too slowly.In this episode of the Scale to Seven® podcast, we’ll talk about how much change is needed, and when to change.What You’ll Learn About In this Episode: Change FatigueLack of InnovationControlled InnovationNext Steps:Join The Unshakable Company™ IncubatorLet’s ConnectFollow the Podcast Follow The Unsha...2021-10-2511 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast84: Tested ConfidenceHave you ever had a brilliant idea? You knew this was IT - the ticket to success.So, you got to work.But the more action you took, the less confident you became.It started feeling hard. And you started questioning whether it was really possible.The confidence you once had was replaced with doubt.Enter my first several years in business. This is exactly what happened. And I consistently reached a point of doubt, where I’d pivot…To a new audience, new offer, new m...2021-10-1813 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast83: Future ThoughtI’ve always been a planner by nature, and like to know what’s ahead.I also have this innate ability to see patterns now and understand how that will impact future results. But, no matter how much I plan or analyze patterns, I’ll never actually be able to predict the future. What I can do, and what I’ll show you how to do in this episode of the Scale to Seven® podcast, is decide on future thoughts now.What You’ll Learn from this Episode: Understanding that life is 50/50.Deciding ahe...2021-10-1110 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast72: Five Phases of Scaling with a TeamBecoming a CEO is about so much more than simply starting a business. A large part of becoming a CEO is learning to grow and lead a high-performing team.If you want to grow your business on your own, you certainly can - but eventually, your capacity will limit its growth. Scaling your business (and your freedom) comes down to how you grow & lead your team. The secret?On this week's episode of The Scale to Seven® podcast, I'm going to talk about how you can reach the next level of growth in yo...2021-07-2918 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast70: 7-Figure MovesWe are back! When I say "we," I'm not talking about just me. On this week's episode of The Scale to Seven® podcast, I have my integrator, Robert, who will be joining me in this episode, and more episodes to come!We've got a lot of great things coming, and I'm thrilled to share them with you. Living an entrepreneurial life means countless opportunities, countless challenges, countless decisions. And those decisions aren’t always easy when you don’t know the outcome. But as you focus and devote your time to scaling your business, it's also i...2021-07-2907 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast69: Becoming A Mind ReaderDo you really know your target audience? On this week's episode of The Elevate Effect™ podcast, I talk about how you can go beyond the facade and understand your target audience on a deeper level.Learning about their demographics isn't enough. You might also be figuring out their psychographics (values, attitudes, pain points, desires) or behaviors (where they hang out, what they like to do, their hobbies, their daily routine). But again, is this enough if you want to change their lives? You need to understand how they are thinking, before you try to sell them anything. Buy...2021-07-0907 minAmplify Ambition: Time Management for Women Podcasters and Business LeadersAmplify Ambition: Time Management for Women Podcasters and Business Leaders40. Scale Your Business through Autonomy with Kathryn BinkleyFeeling like you have to choose between career and family is a tough scenario for any ambitious woman. As entrepreneurs, we desire to scale our business over the million-dollar mark AND still have freedom to enjoy our lives too. My guest today has discovered how to have both in her life and now helps other women do the same. Kathryn Binkley has been in the business of growing businesses for more than 15 years. With a background in psychology, marketing, and operations, she's led cross-functional, high-performing teams to scale hundreds of businesses. ...2021-06-2936 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast68: How vs. WhoAs the new quarter kicks off, The Elevate Effect™ podcast talks about asking the question WHO instead of how when planning to achieve a new goal or milestone in your business.A typical strategic plan usually looks at where you are now, where you want to be and HOW you're going to get there. But I realized there's a step that traditional strategic planning skips.Before you decide how, focus on WHO. Who do you need to become to accomplish your goals?"The rate in which your business grows is dependent on your per...2020-07-0707 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast67: BoundariesNot having enough time, working too much, facing multiple distractions, over delivering, managing client expectations.. are these familiar to you? Those are just some of the symptoms of lack of boundaries. If setting proper boundaries is a challenge you face, this episode of The Elevate Effect™ podcast is for you.First, let's look at a typical work day for a business owner struggling with boundaries:Wakes up and immediately checks and responds to email/messagesDives into urgent tasks and ignores top prioritiesHops into a meeting that took longer than it's supposed to beSays yes to a cl...2020-06-3009 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast66: It Gets To Be EasyThere's something very interesting that happens when we start anything new. With any new program or project, our brains immediately judge the idea and decide whether to move forward. Often, our brains decide it's too hard. In this episode of The Elevate Effect™ podcast, I share with you how to figure out what will feel easy, fun, light and inspired so you can move forward.What's feeling hard to you right now? Maybe you're like the clients I work with every day who find it hard to make pivots in their businesses or to manage their teams or...2020-06-2306 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast65: Let Go & LeadDo hiring and delegating take more of your time instead of freeing up your schedule? Before you get frustrated, listen to this episode of The Elevate Effect™ podcast! This week, I delve into why hiring and delegating have lasting rewards for your business and how you can let go and lead.This topic reminded me of a conversation I had over 2 years ago. Does this question sound familiar to you:"I'm feeling like I'm quickly closing my openness to outsourcing. I keep wanting to take everything back. What do you do when something you've outsourced is...2020-06-1606 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast64: The Freedom TestBefore packing your bags for a well-deserved summer vacation, have you made sure that your business can pass the freedom test? On this week's episode of The Elevate Effect™ podcast, I share with you the steps that you can take in order for your business to run smoothly even when you're away.Are you one of those entrepreneurs who can't even imagine going away for a day because your business will implode without you? But wasn't freedom the goal when you created your business?As I record this episode, one of my clients is on mat...2020-06-0907 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast63: Protect Your EnergyHere's a short but sweet episode of The Elevate Effect™ podcast where I dive in to handling customer service issues while scaling your business.The number of customer service issues rises when a business is scaling.. and that's completely normal! More customers coming in will naturally lead to more customer service issues.You cannot please everyone. Issues are inevitable. Here are three rules that you can implement in order to protect your energy: 1. All customer service issues should be directed to ONE email. Receiving customer service concerns should not be spread ou...2020-06-0204 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast62: After The LaunchHooray! You survived a launch! But is it really over yet? Many entrepreneurs skip out on the important steps after the launch... which is only the beginning of your relationship with your new customers.Apart from welcoming your new customers, here are 8 tips for after the launch: 1. Pass the baton. Even before the launch starts, communicate with the Fulfillment or Client/Customer Success Team to share the plans and tasks that'll need to be completed after the launch. 2. Map out the customer experience. From the point where customers sign...2020-05-2607 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast61: Launch Hangover"Launch Hangovers" sometimes feels like an indescribable high followed by an intense crash... after a launch! In this episode of The Elevate Effect™ podcast, I share the two types of launch hangovers.My clients who recently had a wildly successful launch caught me by surprise by using the phrase "launch hangover". If launching isn't new to you, you might be able to spill a few post-launch horror stories of your own. I was a bit triggered by this phrase, until I realized there are actually two very different kinds of launch hangovers:1. The first type is...2020-05-1907 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast60: Create Your Future Org Chart (and start using it today)Org charts matter more than you think. Whether you're the only person in your business or you've hired several contractors or team members, you NEED an org chart. In this episode, I talk about why you need one and how you can create a future org chart that you can start using today!Here are the 3 reasons why you need an org chart for your business: 1. Creating an org chart provides tremendous clarity around how your business is structured and therefore, how your work, projects, files and more should be organized. 2. An org chart assigns...2020-05-0608 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast59: The Four Types of People Your Business NeedsBuilding the right team is an important factor in scaling. In this episode of The Elevate Effect™ podcast, I share with you the four types of people you need on your team in order to successfully scale your business. 1. Visionary This refers to the CEO or founder of the business. The Visionary is a high level, conceptual thinker who sees what is possible. They are the creative spark in the company!More emotionally driven, the Visionary is responsible for casting vision, communicating values and shaping the culture of the business. Building external relationships an...2020-04-2810 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast58: Two Phases of ScalingIn business, "scaling" is a word that's thrown around a lot! But did you know that this word has two very different meanings?The first definition of scaling is "to climb up and over to reach a certain height". This is like when you do something for the first time, or you figure out what works in order to reach your first 6-figures. You're literally climbing one step at a time- testing different grips and footholds, and trying not to look back or look down. Your journey to 6-figures involves trying different strategies, offers, niches, messaging and...2020-04-2112 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast57: What Got You Here Won't Get You To Seven FiguresI'm back after a long break with a brand new episode of the Scale to Seven® podcast! You might have noticed that my brand has a fresh look. For the past couple of months, I have been busy behind-the-scenes working on my rebranding and it was so hard to wait to share it, but finally, here we are!My old brand served my business well, from the very beginning... since 2014! During those years, I have grown personally and professionally eventually my business had outgrown my brand. I know that what got me here is not going to ge...2020-04-1415 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast56: Honoring Your Emotions with Rachel Freemon SowersIt's easy to assume that business is cutthroat and there's no room for feelings. In fact, many people in the business world try to suppress and limit their emotions in an attempt to survive the pressures.In this episode, Rachel Freemon Sowers sheds light on how you can leverage your feelings in your business in order to create more connection to yourself and others, and begin to honor your emotions.Episode Summary: Rachel tells about being an "emotions strategist" and helping people in business leverage their emotions to propel forward and have the life...2019-10-2241 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast55: How to Become the Kind of Leader You Would Follow with Teresa KwonEverybody has their own ideal version of what a great leader is. We look up to leaders, put them on a pedestal, and try our best to be like them, but have you ever asked yourself, "how do I become the kind of leader I would follow"?In this episode, Teresa and I talk about transformational leadership and self-leadership, and how these concepts can guide you in becoming the kind of leader YOU would follow.Episode Summary: Teresa is very passionate about guiding purpose-driven entrepreneurs as they scale their businesses by helping them unlock...2019-10-1539 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast54: Content to CashIf you think that spending a lot of time creating a ton of content will attract your dream clients and turn them into paying customers... then you're committing one of the most common mistakes in content marketing! In this episode, I tell you how you can create high quality content that will connect with your audience and convert them into sales. Before you post on your social media or plan your next Facebook Live or launch your own podcast, ask yourself these questions and check if your content marketing is really giving you the results you want:2019-10-0808 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast53: Turning Leads Into Instant Customers with Tripwires with Eden FriedWondering how you can earn passive income and get instant results from your business? Tripwires might be the answer you're looking for!Episode Summary: Eden's passion in teaching is what lights her up! She mostly loves seeing people's transformation and knowing that they are achieving the results they crave. But what makes it more lit is that her business gives her freedom and flexibility to follow her passion on her own terms.Eden and I talk about her journey from planning to attend law school to being a "digital product lady", and what it really takes...2019-10-0327 minThe Rebel Boss Ladies PodcastThe Rebel Boss Ladies Podcast[031] How to Build a Business that Lights You Up with Kathryn Binkley What does it mean to build a business that lights you up? It means building a business to support the life that you really, truly want to live. Because when you achieve that, that's what success is. The guest on Rebel Boss Ladies episode 031 is going to show you how to make that happen. Kathryn Binkley is a business strategist and success coach on a mission to help entrepreneurs live their best lives by creating wildly profitable businesses. She's also the host of the podcast In Light of Success.2019-09-2532 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast52: A Simple System for Social Media ContentIf your social media channels are looking like a ghost town, then it's time to shake things up a bit by keeping your social media content flowing!Coming up with fresh content to publish on social media can be a struggle, and being consistent is another story. So much time can be consumed if you don't have a surefire system for continuously posting new content on your channelsIn this episode, I'm sharing four types of social media content which can work together as a simple system to maximize your reach without taking a ton...2019-09-2417 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast51: Creating Craveable Courses with Tracey Lewis StoeckelIn this episode, Tracey shares some mistakes to avoid and some must-follow tips to create courses that your audience will craveEpisode Summary: What lights up Tracey the most in her business is seeing her clients transform and walk away feeling confident, knowing that they're putting out a great course which will teach what they intend to teach.Tracey talks about the biggest mistakes made when delivering courses and how to avoid them. Hint: Don't read your slides!Are you struggling with what to include and what not to include in your course? Discover how you...2019-09-1730 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast50: The Shift From Dream to Inevitable SuccessAre you ready to make a dramatic shift from dreaming to achieving?It breaks my heart to watch many entrepreneurs who are holding back their success for so long because all they do is dream. The worst part is they may not actually think that they're just dreaming.Are you one of those entrepreneurs who participate in webinars, conferences, courses.. and even get help from coaches, but months or years have passed and you're still stuck? In this episode I'm sharing three things that may be keeping you away from your inevitable success!Lack...2019-09-1006 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast49: Protecting Your Brand with Joey VitaleA lot of people talk about building a brand, but unless you want to waste a ton of time and money, you need to also make sure you're protecting your brandEpisode Summary: Trademarks are complicated aspect of the law which has a lot of gray area, and many business owners tend to overlook it because of the misunderstanding of what trademarks are.Joey is passionate about helping online business owners get peace of mind by proactively spreading the message about how trademarks work.Passionate online business owners spend a lot of time and thought into...2019-09-0336 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast48: In Light of SuccessYou may have noticed that we have a new name! I absolutely love this new direction. In the next episode I'll share why the change was needed, but today I want to focus on the meaning of the new name.As entrepreneurs, we make countless decisions every day, both in business and life. We decide on...promotionspricingcontentcolorsad spendhiringfiringwhen to workwhen to take time offwhat to invest inhow to handle a myriad of firswhich ideas to pursuewhich ideas to save for later and on and on!And when making these decisions, we can view the...2019-08-0206 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast47: One Why Isn't EnoughI want you to think back to when your first started your business. What was your reason why?Maybe it was to get away from an awful job or to spend more time with your kids? Maybe it was because you were tired of working crazy hours or on the weekends? Whatever the reason for initially starting, I want you to ask yourself now, it is still the reason that you have your business today. Because here is what I know to be true. Often times, the reason that you started your business, isn't the r...2019-07-1109 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast46: Identifying Victim Mindset with Molly SappIn this episode, learn how to identify the victim mindset and the payoffs that may be keeping you stuck.Episode Summary: Molly's interest in the mindset field started when she was very young and she shares her journey into creating a career in helping others with their own mindset work. Creating a business online is actually possible and some may not realize that. Molly shares what lights her up about her business and how she not only has the pleasure of helping others but she also enjoys learning new things from her own clients or people s...2019-07-0244 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast45: Stop Being Your Own Worst ClientA client once said to me, “I know what I’m doing. My clients get results, BIG results but why am I not getting results?Have you ever felt that way?Or maybe you see someone else with less experience than you who is killing it and you’re wondering what you’re doing wrong!In either of those situations, the difference may be in knowing versus doing. Both are important. Yes, it’s important to know what to do but knowing what to do is not the same as doing it! You have to do...2019-06-2505 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast44: How to Know Your Dream Client’s Personality with Sarah ArnoldIf you enjoy personality tests, this episode is for you! Sarah and I dig into how our personality types affect our business relationships, and our goals!Episode Summary: Sarah speaks about why it's important to know both our clients and our own personality types. She says that we have to work with people we are compatible to have a great working experience.Before you can find your dream client, you must understand and know yourself well. Sarah shares her tips and tools on how to best understand your personality type.There are 16 different personality types, but do y...2019-06-1822 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast43: 3 Simple Ways to Eliminate Tire-KickersIf you've been in business for any amount of time, you've probably experienced people who inquire about your services and never pay you. They take up your time, ask a lot of questions, but never move forward! It's frustrating, right? You're putting out all of this content and spending all of this time marketing your business, but there will always be people who do not become paying clients. It is frustrating, but there are things you can do to keep these people from moving forward and taking up more of your time. I've got three simple ways to...2019-06-1010 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast42: Owning Your Story with Dallin NeadEpisode Summary: Dallin reveals that he had a desire for the film industry but after being told there was no money in the field, he switched gears and graduated with a degree in Information Technology (IT). His dream of film and sharing stories never left him.  He talks about leaving his stable corporate career to follow his dreams!Sharing your story makes you vulnerable, but it also helps your audience know, like, and trust you. The key is to reveal bits and pieces of your story slowly.Your story matters! Dallin and I talk about how we may feel...2019-05-2834 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast41: Hustle NOT RequiredI remember the moment I turned in my keys to my office at my 9-5. I was excited to have this freedom and life I'd been working so hard for! It wasn't until months later that I realized I traded in my 9-5 for a 24/7 and somewhere along the way, I actually thought it was a good thing but it wasn't and I'm here to talk about how to build a business that lights you up without hustling 24/7. Here's the thing, what I envisioned for my future, I wanted so badly that I was sacrificing my life in...2019-05-2112 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast40: Finish What You StartIf you’re like most entrepreneurs, you’re probably a visionary with tons of ideas! I know I have no shortage of ideas and I get really excited about them! That’s a great thing unless you’re great at starting but not so much at finishing. Do you start so many things it takes far too long to finish them? I’ve been guilty of both! Just a few weeks ago, I found that I was overwhelming my team with the number of active projects! I had so many things that I wanted to accomplish; I kept starting new things...2019-05-1412 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast39: Subtle but Significant PivotIf things look and sound different around here, that's because they are! The difference may not be huge, but it is significant. I am only removing 4 little letters from the name of my podcast and Facebook group but those 4 letters represent a lot as far as what I stand for. Here's how all this all got started. I did an interview on another podcast and prepared to share my expertise around marketing and mindset. The interviewer surprised me, however, with the questions they asked. I responded well to the questions, but I still left feeling as though the...2019-05-0710 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast38: Beliefs That Keep You From Balance with Naphtali RobertsEpisode Summary: Naphtali is a fourth generation entrepreneur and she shares how she never wanted to own her own business, but when she became a mother, she naturally found her way into entrepreneurship as a marriage and family therapist and fell in love!We discuss living a balanced life and what that looks like! Naphtali says that a balanced life is a life full of the things that you prioritize and not full of the things that don't matter to you."You can do anything that you want to do!" I'm sure you've heard of this phrase before...2019-04-3040 minThe La Dolce Vita Show: Mindfulness For High AchieversThe La Dolce Vita Show: Mindfulness For High AchieversHow to create a business that lights you up Kathryn Binkley   ABOUT Kathryn Binkley is a business strategist and mindset coach on a mission to help female entrepreneurs live their best lives by creating wildly profitable businesses. She's also the host of The LIT Ladypreneur Podcast. After 10 successful years in the marketing agency world, Kathryn ventured out to truly take control of the impact she could have on women craving success, flexibility, happiness, and financial freedom. And she hasn’t looked back since. Now, Kathryn spends her days helping women move past their mindset blocks, plan and implement strategies that drive results and unlock their tru...2019-04-2923 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast37: Success is No AccidentIf there has ever been any part of you that has been wishing, waiting, and hoping for success, then this episode is for you! Do you have big dreams? Maybe you're waiting for the right time for your dreams to come true but what if the right time is now?Success is no accident! It's not something that just happens. You're not going to wake up one day and have success fall in your lap.Success is intentional and it's intentional in several different ways. There are different elements of intentionality that you need in o...2019-04-2310 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast36: Content Creation Doesn't Equal Profit Creation with Haley BurkheadEpisode Summary: Haley shares the biggest time-stealers that entrepreneurs spend massive amounts of time on in their businesses that do not lead to profit!Are you in the content comfort zone? Does going after the sale give you anxiety? Haley talks about what it means to hide behind your content and not make profitable moves.We share our thoughts on what it means to hire a business coach, and what your role is in that relationship. Your coach is going to cheer you on but it's going to be YOU who makes your business profitable.Work because you w...2019-04-1624 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast35: Build to LastThere are a lot of people who want overnight success and quick wins. We are in a time in this world when most people want instant gratification. The thing is, you can build your business in one of two ways. You can build your business in a way that will result in quick wins and pray for longevity, or you can build slow and steady in order to win the race.So, let's talk about how to build a business that lasts. This is one of the core values in my business and I make all of m...2019-04-0909 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast34: Branding Is More than a Logo with Susie LiberatoreEpisode Summary: To start our conversation, Susie shares her journey into entrepreneurship and how experimentation and digging deep helped her learn what she truly loves to do. That's one of the most wonderful things about being a business owner, we get to choose to do only the things that light us up!When it comes to branding, the logo is not the end of your journey, there are so many more things that need to be done. For example, your website and lead pages have to match with your brand.Your brand should tell a story, but not ju...2019-04-0225 minNo Labels, No Limits podcastNo Labels, No Limits podcastEpisode 61 - No Labels, No Limits podcast - with Kathryn Binkley, Business Strategist and Mindset CoachThis episode of No Labels, No Limits podcast features Kathryn Binkley, a business strategist and mindset coach on a mission to help female entrepreneurs live their best lives by creating wildly profitable businesses.  After 10 successful years in the marketing agency world, Kathryn ventured out to truly take control of the impact she could have on women craving success, flexibility, happiness, and financial freedom. And she hasn’t looked back since. Now, Kathryn spends her days helping women move past their mindset blocks, plan and implement strategies that drive results and unlock their true potential waiting to be shar...2019-03-2836 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast33: Your Words MatterWhat do you want to be known for?That was my journal prompt this morning. I want to be known for helping people do the things that they've always wanted to accomplish but never thought possible. I want to be known for helping people view their lives differently, to dream bigger, and never settle.As I kept writing, I realized that I don't just WANT to be known for these things, I WILL be known for them! The shift in wording may be subtle, but the way it changed my energy and excitement was incredible...2019-03-2609 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast32: Niche Down to Stand Out with Ingrid ThompsonEpisode Summary: Ingrid shares her journey from working with a big corporation to being inspired by working with small businesses.One of the things Ingrid helps her clients with is how to niche down in their business. We discuss how finding and narrowing your niche can help you reach your ideal audience."Lots of people can hear what you're saying if you're able to make it very specific." - Ingrid Thompson When we as consumers are looking to do business with someone, we look for a specialist. If this is true of our experience, then...2019-03-1935 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast31: 3 Myths About Working with a CoachCoaching is an industry that not many people understand. A lot of people like the idea of hiring a coach and it's becoming more and more popular. But when it comes to coaching, there are always expectations going in and some of them are very unrealistic.There are some beliefs out there when working with coaches that are just flat out wrong. So, I have 3 common myths that I am going to break down with you.  1. Coaches Have all the Answers. Some people hire a coach hoping they will tell you, step by step...2019-03-1208 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast30: The Power of Reverse Engineering Your Systems with Brittany DixonEpisode Summary: Brittany is a twin mama who shares her journey into the online business space. What lights her up in her business is not only watching her children be inspired by her work but also watching her clients thrive with effective systems.Brittany and I talk about how to efficiently bring someone onto your team and delegate by creating systems. She says to start documenting your daily tasks so that when you're ready to bring someone on, you can easily pass on that task list to your team."You want your customers to go through t...2019-03-0525 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast29: Stop Treating the SymptomsFor 18 months, I was in critical debilitating pain. It wasn't constant. But, when it came on, it was INTENSE. And, for someone with a high tolerance for pain, this was a BIG. DEAL. In those 18 months, I was seen by several specialists and countless tests were done that all came back normal. So, I was given a treatment plan for the symptoms that I was experiencing.This got me thinking. I see something very similar in business. Entrepreneurs struggle for years. They bounce around from one course, or one coach to another and try every single tactic p...2019-03-0109 minIt\'s Time to Sell Podcast: Strategies for 21st Century SellingIt's Time to Sell Podcast: Strategies for 21st Century SellingMindset Hacks and Marketing Essentials with Kathryn Binkley | Ep. 121Kathryn Binkley is a business strategist and coach who help women entrepreneurs to build wildly successful online businesses. Before becoming a coach, Kathryn graduated with a degree in BA Psychology and started working for a marketing agency for nearly a decade. As a market expert, she helped businesses figure out where to best invest their marketing dollars, and now, she helps women entrepreneurs grow in the business that they love.2019-02-2700 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast28: Finding Clients in Your Own Backyard with Mallory SchlabachEpisode Summary: Mallory shares her journey from starting out in marketing, becoming a life coach, and back into marketing. When she originally became a life coach once she became a mother, she had this dream of wanting to change the world! Things have shifted for her since then and she talks on how she is still able to change the world by helping mom business owners.When you go from working at a corporate office and chatting with people you see every day, to becoming an entrepreneur alone in your home office, it can make you feel really lon...2019-02-2034 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast27: 6 Steps to Boost Your ConversionsI know you've got some incredible offers, and you have some dream clients who are looking at those offers but not moving forward. You may be wondering what's going on and how to get them to take that next step.First, reframe this idea of getting them to buy and shift things from convincing to simply giving them what they need to make the right decision for them. In order to do that, I've got six elements that are going to boost your conversion rates by helping your dream clients make a decision NOW.Increase the...2019-02-1412 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast26: Building an Unstoppable Dream Team with Kelly RoachEpisode Summary: Kelly shares her journey of building a powerful team. Her passion for teaching others how to sell started when she worked in the corporate world. While working the corporate world for ten years, she reached a point in her life where she wanted to raise a family and decided to build her own business where she dedicated her time helping small business owners succeed.Building a team for your business can feel very daunting or time-consuming, especially if you've had a bad experience with hiring someone in the past. Kelly shares some of the steps that you c...2019-02-0520 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast25: 4 Reasons Your Content Isn't ConvertingIn our last episode, we talked about 3 reasons why marketing may not be working. We talked about bigger picture strategy and approach. Today, I am going to dive in even deeper and talk about 4 reasons why your content may not be converting. You may feel like you're taking the right approach by showing up and delivering value but still hear crickets and you may start wondering what's wrong. Here are 4 different reasons that your content may not be converting into clients for you. You don't know your audience well enough.  You don't know their pain point...2019-01-2409 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast24: 3 Reasons Why Your Marketing Isn't WorkingEverywhere that you turn online you see advice on the ONE thing that you need to grow your business, attract more clients, and create success. I'm sure you've tried some of them too and you wondered why they didn't work for you. You felt frustrated and you may have even considered throwing in the towel... but all along, it wasn't you! You're trying all of these things that you're reading about and you feel that if it worked for others and not you, then it must be something wrong with you! I'm here to tell you... that's n...2019-01-1508 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast23: Lessons Learned in 2018It's a brand new year and I've been reflecting on the last year quite a bit. I'm sure you have been too and I bet that there are some lessons that you've learned. For me, it was a really big year in many ways and I can say that without a doubt the rest of my life will look differently because of the lessons I've learned.One thing I've learned about lessons is that you can look at something as a failure or reframe it as a necessary lesson that you needed to learn in order to...2019-01-0917 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast22: Goal KEEPING with Melissa RondaEpisode Summary: Obesity has been a theme in Melissa's life since childhood and has affected her life in so many ways. One morning, while working as a paralegal, she told her husband that she was going to quit her job and start a business in the nutrition industry and hasn't looked back since!"I never looked back. I've always felt that this was why I was put on this earth." - Melissa RondaMelissa says that being a ladypreneur to her means that she gets to operate with integrity all the time and no one...2019-01-0731 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast21: Setting Better GoalsHappy New Year! Today, I'm sharing the very first thing that you should do in order to make sure you actually accomplish your goals! I recently got back from my business planning retreat where I spent two nights focused solely on my business. There is something really powerful about getting away from your normal routine to focus on your future. Part of the process of my planning was setting goals for the new year but, here's the thing - in order to achieve your goals, you have to start by setting better goals. I know we...2019-01-0312 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast20 : You Can Have It AllIf you don't think that you can have it all, listen up - because you can! I attended my son's class Christmas party recently and I'm beyond grateful for the flexibility to be there. I still remember when I was in my 9-5 and had to decline my son's invitation to his Christmas party. His wide smile quickly faded, and I couldn't help but think about how he felt that day when all of the other parents showed up and his mom wasn't there. This morning, I was reminded of that as I sat across the classroom a...2018-12-2208 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast19: Being CoachableNot many people know this but, I've directed several weddings over the years! Never as an actual business venture but simply because people know that I'm super type A, organized, and reliable. I've never charged for my time as it's always been for close family and friends and while I've been told that I'm great at it, it's just not something that I plan to do again. So, this past weekend, my cousin's wedding, may have been the very last wedding that I ever direct.The real challenge was directing a wedding when some didn't want to...2018-12-1509 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast18: You Can't Be Everything To EveryoneToday we're going to talk about niching down. Now, if you're still trying to be everything to everyone, how is that working for you?I know it sounds counter-intuitive, but in order to get more results, you actually need to narrow your focus. Yes, it's tempting not to because you want to get more sales and it seems more logical that if you want to get more sales, then you need to offer more services and help more people but that isn't the case.You feel like it's going to limit you when you narrow...2018-12-1207 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast17: The Struggle Doesn't Have To Be RealI have a question for you... what is your biggest challenge in your business? This is a question I ask every potential client and I've heard many answers! Most say their biggest struggle is finding and booking clients. Many say confidence or time management. Some say, balance or fear. You name it, I've heard it. Well, there is one thing I haven't heard. I haven't had a single person tell me that they have no challenges. Most would identify multiple challenges if given the opportunity and maybe even proudly display, #thestruggleisreal BUT I'm here to tell you that the...2018-12-0407 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast16: Stop Hiding Your ScarsA few months ago, I broke my arm. I mean, it was shattered! That's the word my surgeon used. After two plates and eleven screws, I was out of surgery. I had a cast for a while but weeks later, it was removed and for the first time, I saw two scars on my wrist. The surgeon did a beautiful job, but I still hid my scars. I'm not interested in drawing a lot of attention to them. I don't want to answer a million questions about the accident and so I keep them covered up. And while these...2018-11-2909 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast15: Dealing with an Unsupportive SpouseHe told me the words I wanted to hear. He told me to go after my dreams but I didn't feel his support for such a long time. In fact, I could see right through his words. His support didn't feel authentic until... it finally did. And until then, I struggled like never before. So, how did I make it through? There are nine specific steps that I took in my journey that I'd love to share with you.I stopped sharing my fears and doubts with my husband.  I realized they were only feeding his own fears a...2018-11-2211 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast14: Act As If Success Is On The WayWhy do you wait to do so many things in your business and life until money arrives? If you wanted to welcome money in your life and business, there are some things you should do to prepare. You should act as if it's already on the way. You don't wait to get everything ready for guests to arrive to your home, you prepare in advance, right? So, why do we do the exact opposite when it comes to money!? What's your revenue goal? Now, what would you do if you were 100% certain that you were going to hit t...2018-11-2007 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast13: Your Inevitable SuccessWhat are you going to do if your business doesn't work out? Are you going to go back to a 9-5? Are you already looking at job openings from time to time when you start doubting yourself? Now, I'm curious what came up for you when you hear those questions? If you answered anything but, "That is not going to happen!" then, you are already open to the option of a plan B. And the first thing you have to do is kill your plan B! "Get certain about the future you want!" - Kathryn Binkley2018-11-1613 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast12: Creating a New NormalAre you ready for your new normal?Everyone's normal is different. In one business a woman could be making 1k a month and that could be normal for her. Someone else could be appalled at only making $1k a month and might be making $10k, $20k or $100k a month or more. Whatever your normal is, is pretty much what you can expect.So, is it normal for your income to barely cover your expenses? Is it normal for no one to sign up for your highest offer and only book the lowest offer? What I...2018-11-1312 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast11: 8 Shifts To Go From Employee to EntrepreneurWhen you think about how your week is going so far and how you're showing up and putting in the work, are you acting more like the employee or the entrepreneur? If you started out your career working for someone else and you're used to being an employee, there is an entire mindset around being an employee that has to shift to really take full advantage of all the opportunities that you have as an entrepreneur. Here are 8 shifts to go from employee to entrepreneur! Shift from focusing on the amount of time that you w...2018-11-1014 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast10: Be Your Best BossThere were days when I was still in my 9 to 5 where I would come home after a long day of work and complain to my husband about what happened. Most of the time, I was talking about my boss. There would be something that he or she did and I would come home still steaming about it. The thing is, I don't do that anymore. I don't complain to my husband about my boss but that's because it's me! But, the reality is, I do some of the same things to myself that I used to complain about! I...2018-11-0710 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast9: 5 Steps to Create a Plan for ChangeWhat do you wish you could change? I'm sure there is something right? You probably have a list of things you want to change. It's easy to say you want to change all of these things but when it actually comes down to it, we all want to change... but we don't change! We want the end result of what change will bring, but actually making the change can be hard, uncomfortable, or scary! So, we avoid change. But if you change nothing, nothing will change. So my question to you is if you change nothing, where will you...2018-11-0115 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast8: Do it ScaredI remember so clearly the day one of my biggest dreams became a reality, and exactly how I felt when I sat at my computer and typed up my resignation letter to my full-time job! I was so excited but absolutely terrified all at the same time. Do you remember a time when you felt both scared and overwhelmed with excitement? Maybe you're feeling that way right now. What's holding you back today? In this episode, I share three steps to transform fear and turn it into excitement."FEAR IS EXCITEMENT WITHOUT THE BREATH!!" - Fritz Perls...2018-10-3013 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast7: Facts vs FeelingsHave you ever received a meeting request from a supervisor with no details? If so, how did you respond? Did you stay up late wondering what it was about? Did you panic?How about the feeling you get when you thought a launch was tanking but the facts and results were saying the exact opposite? Many of us react to the situation before even looking at the facts. Today, I am going to go over an exercise to do when your feelings and limiting beliefs are taking over. First, I want you to take out a j...2018-10-2508 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast6: How to Create A Lead Magnet That Doesn't SuckDo you have a lead magnet but you're not getting the leads that you had hoped for? In this episode, I share why your lead magnet sucks and what you can do to fix it! When I first started out in business, I created more lead magnets that I care to admit. Maybe you can relate... after all of that work, you put it out into the world and get a whopping total of 3 subscribers and that includes yourself and your mom! So what's wrong? Well, you're not alone and I am going to go over some tips on...2018-10-2311 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast5: Content Marketing From the Inside OutToday, we are chatting about how to get the most out of your content so you can stop creating new content for every single marketing channel. But first, what is content marketing? According to The Content Marketing Institute, it is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately driving profitable customer action.It's really all about providing value throughout a buyer's journey from free access to paid services.There's a lot of content that we need in our businesses every single day...2018-10-1808 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast4: Your Journey to the TOPIn our digital world, you are going to hear advice that can be contradictory! So, how do you deal with it and how do you decide which path to take? I recently spoke to two clients that were at a fork in their business and they asked me for advice. I told one gal to only choose one path and told the other she didn't have to settle and could take both! Confusing, I know... but I explain the difference between the two and why my advice to both women isn't really contradictory."Are you even on t...2018-10-1718 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast3: What Does Your Dream Client Want?In the first few episodes, I talked about what YOU want but what about what your clients want? Do they know what it is that you're selling? Are you marketing in a way that's compelling to your audience?What do you think Crest toothpaste is selling? You're probably answering that question with, toothpaste of course! But, they aren't selling toothpaste, they are selling fresh breath and a clean mouth!It's so easy to get this wrong in your marketing messaging by creating one-sided messaging. That means that you are talking about all you... but (#truthbomb) your audience doesn't ca...2018-10-1111 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast2: Your Business, Your RulesIn the last episode, I talked about how to figure out what you want... but what about when you know what you want and feel like you have to ask for something in order to get it? Well, there are two things that I bet you're asking for in your business or you think you need to ask for that are holding you back!Are you waiting for permission to get what you want? I share a story about holding back from a massage that I needed because I felt guilty for allowing myself some self-care. This is s...2018-10-1010 minThe Unshakable Company™ PodcastThe Unshakable Company™ Podcast1: Getting What You Want in Life & BusinessDo you really know what you want in life and business? Today, I am sharing five reasons why you need clarity around what you want!You are more likely to get what you want when you actually know what you want!You will make better decisions. When you know what you want, the decisions that you make are going to help you towards your goals.You are going to save time, money, and energy!It's going to narrow your focus.It allows you to create a strategic plan.Now, how do figure out what it is that yo...2018-10-0612 min