Shows
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship AdviceFrom Zero to Research Rockstar With Kathryn KorostoffKathryn Korostoff is the President and Lead Instructor at Research Rockstar, which provides training and staffing for professionals pursuing market research excellence. With over 30 years of experience and having conducted over 600 primary research studies, Kathryn remains passionate about driving business innovation through fresh, objective customer insights. A key focus of her work is promoting 'data fluency' to help research and insights professionals adapt to the rapidly evolving landscape of market research 3.0. In addition to her work at Research Rockstar, Kathryn hosts the video podcast series Conversations for Research Rockstars, where she shares her expertise and insights with a broader...2024-08-3038 min
Conversations for Research RockstarsJobs to be Done as a Framework for Customer InsightsIn this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs. Whether it's for physical products or services, understanding the real motivations behind purchases and brand choices is crucial. In professional market research, we know that customer decision-making is seldom rational and often more complex than it appears. While there are various frameworks...2024-03-2611 minConversations for Research RockstarsJobs to be Done as a Framework for Customer InsightsIn this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs. Whether it's for physical products or services, understanding the real motivations behind purchases and brand choices is crucial. In professional market research, we know that customer decision-making is seldom rational and often more complex than it appears. While there are various frameworks...2024-03-2611 min
Conversations for Research RockstarsWhat Really Drives Brand Connection? The Power of Authenticity.Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This episode explores the critical role authenticity plays in building lasting connections between brands and their customers. Drawing on psychological research, learn how authenticity impacts consumer decision-making and brand loyalty, and how these factors vary across different demographics. Dan introduces Breakthrough Research's innovative approach to measuring brand authenticity, offering new perspectives on evaluating its impact. Don't miss this insightful discussion on the importance of genuine connections in the marketplace. For...2024-02-2339 minConversations for Research RockstarsWhat Really Drives Brand Connection? The Power of Authenticity.Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This episode explores the critical role authenticity plays in building lasting connections between brands and their customers. Drawing on psychological research, learn how authenticity impacts consumer decision-making and brand loyalty, and how these factors vary across different demographics. Dan introduces Breakthrough Research's innovative approach to measuring brand authenticity, offering new perspectives on evaluating its impact. Don't miss this insightful discussion on the importance of genuine connections in the marketplace. For...2024-02-2339 min
Conversations for Research RockstarsFinding Authentic B2B Online Sample with Sharekh ShaikhAs professional market researchers, one of our biggest challenges is access to quality sample. We have all had the experience of having to toss out 10% or even 20% or more of research respondents because they were likely bots, fakes, or otherwise low-quality responses. While online sample is problematic for both B2B and B2C studies, the "solutions" may be different. In this episode, our experts tackle the topic of B2B: how can we efficiently recruit authentic, qualified participants for B2B research? Join Kathryn Korostoff and Sharekh Shaikh, CEO of CleverX, as they discuss how to...2023-12-0722 minConversations for Research RockstarsFinding Authentic B2B Online Sample with Sharekh ShaikhAs professional market researchers, one of our biggest challenges is access to quality sample. We have all had the experience of having to toss out 10% or even 20% or more of research respondents because they were likely bots, fakes, or otherwise low-quality responses. While online sample is problematic for both B2B and B2C studies, the "solutions" may be different. In this episode, our experts tackle the topic of B2B: how can we efficiently recruit authentic, qualified participants for B2B research? Join Kathryn Korostoff and Sharekh Shaikh, CEO of CleverX, as they discuss how to...2023-12-0722 min
Conversations for Research RockstarsSocializing Insights for Optimizing Impact with Kory GrushkaNewer researchers may not realize how much of the work in Market Research and Insights is in socializing the results. We don't just send a report out by email and nothing else... not unless we want the research to be ignored. Successful researchers help their clients/stakeholders socialize the research results to influence and persuade. In this episode, Kathryn Korostoff is joined by Kory Grushka, Founder and CEO of Stories Bureau. Kory's company is a creative agency with experience helping major CPG and Tech brands harness the power of visual storytelling capabilities for insights professionals, including highlights on client...2023-11-2237 minConversations for Research RockstarsSocializing Insights for Optimizing Impact with Kory GrushkaNewer researchers may not realize how much of the work in Market Research and Insights is in socializing the results. We don't just send a report out by email and nothing else... not unless we want the research to be ignored. Successful researchers help their clients/stakeholders socialize the research results to influence and persuade. In this episode, Kathryn Korostoff is joined by Kory Grushka, Founder and CEO of Stories Bureau. Kory's company is a creative agency with experience helping major CPG and Tech brands harness the power of visual storytelling capabilities for insights professionals, including highlights on client...2023-11-2237 min
Conversations for Research RockstarsAI & The Future of Market Research with Jim Newswanger & Kathryn KorostoffHow will AI impact the work, and careers, of Market Research & Insights Professionals? Is it doom and gloom, a welcome revolutionary advancement, or does it lie somewhere in the middle? Enjoy this video of instructors Jim Newswanger and Kathryn Korostoff for a discussion about AI's current, and potentially future, impact on the entire cycle of market research projects. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning courses are offered on-demand, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary n...2023-11-0941 minConversations for Research RockstarsAI & The Future of Market Research with Jim Newswanger & Kathryn KorostoffHow will AI impact the work, and careers, of Market Research & Insights Professionals? Is it doom and gloom, a welcome revolutionary advancement, or does it lie somewhere in the middle? Enjoy this video of instructors Jim Newswanger and Kathryn Korostoff for a discussion about AI's current, and potentially future, impact on the entire cycle of market research projects. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning courses are offered on-demand, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary n...2023-11-0941 min
Conversations for Research RockstarsRecruiting Tactics for Ethnographic ResearchWhen making methodology recommendations, many market researchers find ethnography desirable but intimidating. The biggest worry is often about recruiting: how do we find qualified people from the target population of interest and motivate them to participate in ethnographic research? Join Instructor Kathryn Korostoff as she shares 5 specific ways to recruit individuals or groups for ethnographic research. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning courses are on-demand, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to pr...2023-10-2018 minConversations for Research RockstarsRecruiting Tactics for Ethnographic ResearchWhen making methodology recommendations, many market researchers find ethnography desirable but intimidating. The biggest worry is often about recruiting: how do we find qualified people from the target population of interest and motivate them to participate in ethnographic research? Join Instructor Kathryn Korostoff as she shares 5 specific ways to recruit individuals or groups for ethnographic research. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning courses are on-demand, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to pr...2023-10-2018 min
Conversations for Research RockstarsAre Your Market Research Data Visualizations Client Ready?In the world of professional-quality market research, data visualizations are not just aesthetics; they are critical to research success. You don't need to be a graphic designer, but knowing how to ensure your data captivates and convinces does reduce risk. Join us in this enlightening episode of Conversations for Research Rockstars, where Instructor Kathryn Korostoff unveils the pivotal role of data visualizations in market research reports. Learn the 5 crucial criteria vital criteria taught in our Research Rockstar eLearning courses to gauge the client readiness of data visualizations in professional-quality market research. Tune in and learn how to create visuals...2023-09-0610 minConversations for Research RockstarsAre Your Market Research Data Visualizations Client Ready?In the world of professional-quality market research, data visualizations are not just aesthetics; they are critical to research success. You don't need to be a graphic designer, but knowing how to ensure your data captivates and convinces does reduce risk. Join us in this enlightening episode of Conversations for Research Rockstars, where Instructor Kathryn Korostoff unveils the pivotal role of data visualizations in market research reports. Learn the 5 crucial criteria vital criteria taught in our Research Rockstar eLearning courses to gauge the client readiness of data visualizations in professional-quality market research. Tune in and learn how to create visuals...2023-09-0610 min
Conversations for Research RockstarsTop-Line Reporting: Create with ConfidenceQualitative research professionals often create top-line reports as a key deliverable. Sometimes the top-line is the only deliverable, and in other cases, it is a preliminary one (followed later by a more thorough, full report). Unfortunately, the term “top-line” is often misused. But as a Research Rockstar, we want you to know the correct use, and in this Conversations episode, your host, Kathryn Korostoff, shares some guidance as to how you can create a top-line with confidence. This Conversation is an excerpt from the Research Rockstar eLearning course on Writing Qualitative Research Reports, available at Training.ResearchRockstar.com.2023-08-2208 minConversations for Research RockstarsTop-Line Reporting: Create with ConfidenceQualitative research professionals often create top-line reports as a key deliverable. Sometimes the top-line is the only deliverable, and in other cases, it is a preliminary one (followed later by a more thorough, full report). Unfortunately, the term “top-line” is often misused. But as a Research Rockstar, we want you to know the correct use, and in this Conversations episode, your host, Kathryn Korostoff, shares some guidance as to how you can create a top-line with confidence. This Conversation is an excerpt from the Research Rockstar eLearning course on Writing Qualitative Research Reports, available at Training.ResearchRockstar.com.2023-08-2208 minConversations for Research RockstarsThe Enduring Appeal of Slide-style Reports in Qualitative ResearchSurprise! Contrary to popular belief, many clients LIKE slide-deck style reports. In this Conversations episode, Research Rockstar Lead Instructor Kathryn Korostoff shares two important reasons why many clients like slide-style reports, and insider tips for how to structure a slide-style report (including 3 options for structuring qualitative research reports in a way that will show your clients that you understand their needs and aren’t just generating a cookie-cutter report). So let’s jump in and make sure your next qual report really shows your clients and colleagues that you are a Research Rockstar. This Conversation is an excerpt from the R...2023-07-2711 minConversations for Research RockstarsThe Enduring Appeal of Slide-style Reports in Qualitative ResearchSurprise! Contrary to popular belief, many clients LIKE slide-deck style reports. In this Conversations episode, Research Rockstar Lead Instructor Kathryn Korostoff shares two important reasons why many clients like slide-style reports, and insider tips for how to structure a slide-style report (including 3 options for structuring qualitative research reports in a way that will show your clients that you understand their needs and aren’t just generating a cookie-cutter report). So let’s jump in and make sure your next qual report really shows your clients and colleagues that you are a Research Rockstar. This Conversation is an excerpt from the R...2023-07-2711 min
Conversations for Research RockstarsUsing Market Research for Thought Leadership Programs (with Lilah Raynor)Have you ever conducted market research in support of Thought Leadership (TL) programs? Thought Leadership programs are used by companies in many industries, especially in B2B, and can be used to establish or strengthen their visibility in their market. Within TL programs, conducting survey research is very popular, as it provides a quick and compelling way to showcase data-driven insights. After all, there's nothing like a little data sound bite about what percentage of people have a specific attitude, need, or behavior to catch an eye or get an article in a newspaper. But designing a...2023-06-0629 minConversations for Research RockstarsUsing Market Research for Thought Leadership Programs (with Lilah Raynor)Have you ever conducted market research in support of Thought Leadership (TL) programs? Thought Leadership programs are used by companies in many industries, especially in B2B, and can be used to establish or strengthen their visibility in their market. Within TL programs, conducting survey research is very popular, as it provides a quick and compelling way to showcase data-driven insights. After all, there's nothing like a little data sound bite about what percentage of people have a specific attitude, need, or behavior to catch an eye or get an article in a newspaper. But designing a...2023-06-0629 min
Conversations for Research RockstarsHandling Contradictory and Over-Rationalized Responses in IDIsHow do you handle over-rationalized and contradictory responses in research interviews? For the sake of high-quality qualitative data, we strive to recognize and resolve these issues, but doing so in a real-time conversation can be tricky. In this Conversation, Lead Instructor Kathryn Korostoff shares some tips and tricks to turn these sticky situations into insights gold. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research e...2023-04-1112 minConversations for Research RockstarsHandling Contradictory and Over-Rationalized Responses in IDIsHow do you handle over-rationalized and contradictory responses in research interviews? For the sake of high-quality qualitative data, we strive to recognize and resolve these issues, but doing so in a real-time conversation can be tricky. In this Conversation, Lead Instructor Kathryn Korostoff shares some tips and tricks to turn these sticky situations into insights gold. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research e...2023-04-1112 min
Conversations for Research RockstarsSetting Useful ObjectivesWhat makes a market research objective "good"? What makes it precise enough to guide a project such that, at the conclusion, the project will be likely to be perceived as successful? In this video, Research Rockstar Lead Instructor Kathryn Korostoff teaches the 4 components used to assess objectives. Too often, market research projects start with vague objectives that lead to operational delays or onerous research instrument iterations. Don't let this happen to you! Learn how to write objectives that ensure team coordination and market research success. Conversations for Research Rockstars is produced by Research Rockstar Training & St...2022-11-2219 minConversations for Research RockstarsSetting Useful ObjectivesWhat makes a market research objective "good"? What makes it precise enough to guide a project such that, at the conclusion, the project will be likely to be perceived as successful? In this video, Research Rockstar Lead Instructor Kathryn Korostoff teaches the 4 components used to assess objectives. Too often, market research projects start with vague objectives that lead to operational delays or onerous research instrument iterations. Don't let this happen to you! Learn how to write objectives that ensure team coordination and market research success. Conversations for Research Rockstars is produced by Research Rockstar Training & St...2022-11-2219 min
Conversations for Research RockstarsInsights Democratization with Guest Thor Olof PhilogèneAs a Market Research & Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has access to all the customer data they need--whether from behavioral data, transactional data, syndicated data, or primary market research data. In this episode, Research Rockstar President Kathryn Korostoff interviews Thor Olof Philogene on this important topic, and they also discuss some of the innovative things his company, Stravito, is doing...2022-11-0226 minConversations for Research RockstarsInsights Democratization with Guest Thor Olof PhilogèneAs a Market Research & Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has access to all the customer data they need--whether from behavioral data, transactional data, syndicated data, or primary market research data. In this episode, Research Rockstar President Kathryn Korostoff interviews Thor Olof Philogene on this important topic, and they also discuss some of the innovative things his company, Stravito, is doing...2022-11-0226 min
Conversations for Research RockstarsData Quality Research For Survey ResearchWant to feel more confident in your ability to optimize survey data quality? In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the key steps professional survey researchers take to optimize data quality. Even if you are new to professional-level market research, or feel uncertain about your statistical knowledge, these topics will help amp up your research success. Topics in this conversation are also covered in more depth in Research Rockstar's eLearning courses on Quantitative Data Analysis, Questionnaire Design and SPSS. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market...2022-05-0332 minConversations for Research RockstarsData Quality Research For Survey ResearchWant to feel more confident in your ability to optimize survey data quality? In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the key steps professional survey researchers take to optimize data quality. Even if you are new to professional-level market research, or feel uncertain about your statistical knowledge, these topics will help amp up your research success. Topics in this conversation are also covered in more depth in Research Rockstar's eLearning courses on Quantitative Data Analysis, Questionnaire Design and SPSS. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market...2022-05-0332 min
Conversations for Research Rockstars(Part 4) What Did We Learn About Our Own Skill/Knowledge Needs In 2021?Please enjoy this conversation with Kathryn Korostoff and Jeffrey Henning as they tackle the question, “What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?” As Market Research & Insights professionals, what do we need to know to be effective in 2022? And what knowledge gaps exist that warrant prioritization? So, what are the hot skills for Market Researchers in 2022? In this episode, Korostoff and Henning get into the details on what they see as the most-have skills to rise to the demand of 2022. Welcome to Part 4...2021-11-3031 minConversations for Research Rockstars(Part 4) What Did We Learn About Our Own Skill/Knowledge Needs In 2021?Please enjoy this conversation with Kathryn Korostoff and Jeffrey Henning as they tackle the question, “What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?” As Market Research & Insights professionals, what do we need to know to be effective in 2022? And what knowledge gaps exist that warrant prioritization? So, what are the hot skills for Market Researchers in 2022? In this episode, Korostoff and Henning get into the details on what they see as the most-have skills to rise to the demand of 2022. Welcome to Part 4...2021-11-3031 min
Conversations for Research Rockstars(Part 3) How Will WFH Trends Impact Market Research & Insights Work in 2022?The Work from Home (WFH) phenomenon has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles both: What does ongoing full or partial WFH mean for our profession, our teams, our collaborations, our career paths? What skills may need to get amped up in 2022 to be successful in a WFH-heavy profession? What have we learned about doing research on WFH topics? Are some methodologies better suited for understanding hot WFH-related research topics better than others? For example, what methodologies are best for research...2021-11-2336 minConversations for Research Rockstars(Part 3) How Will WFH Trends Impact Market Research & Insights Work in 2022?The Work from Home (WFH) phenomenon has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles both: What does ongoing full or partial WFH mean for our profession, our teams, our collaborations, our career paths? What skills may need to get amped up in 2022 to be successful in a WFH-heavy profession? What have we learned about doing research on WFH topics? Are some methodologies better suited for understanding hot WFH-related research topics better than others? For example, what methodologies are best for research...2021-11-2336 min
Conversations for Research RockstarsPlanning for Survey Data Quality Improvements in 2022Welcome to Part 2 of our 4-part series: Prepping Your Market Research & Insights Team for 2022. As Market Research & Insights professionals, what did we learn in 2021 that we should leverage as we plan for 2022? Part 2 of our series focusses on the question: “What did we learn about improving survey data quality in 2021 that we should leverage as we plan for 2022?” This episode covered important survey research topics. including identifying bogus survey respondents, reducing sample quality risk, using multimode data collection and text-based survey invitations. Hosted by Research Rockstar Lead Instructor Kathryn Korostoff, with fantast...2021-11-0931 minConversations for Research RockstarsPlanning for Survey Data Quality Improvements in 2022Welcome to Part 2 of our 4-part series: Prepping Your Market Research & Insights Team for 2022. As Market Research & Insights professionals, what did we learn in 2021 that we should leverage as we plan for 2022? Part 2 of our series focusses on the question: “What did we learn about improving survey data quality in 2021 that we should leverage as we plan for 2022?” This episode covered important survey research topics. including identifying bogus survey respondents, reducing sample quality risk, using multimode data collection and text-based survey invitations. Hosted by Research Rockstar Lead Instructor Kathryn Korostoff, with fantast...2021-11-0931 min
Conversations for Research RockstarsWhat market research methodology lessons did we learn in 2021 that should inform our 2022 plans?Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights Team for 2022. What did we learn in 2021 that we should leverage as we plan for 2022? Part 1 focusses on the question: “What did we learn in 2021 about research methodology choices that we should leverage as we plan for 2022?” Hosted by Research Rockstar Lead Instructor Kathryn Korostoff, with fantastic guests, and true Research Rockstars: Amy Anderson, Owner of Solutions Through Research and Research Rockstar Instructor. Amy is the primary research strategist & analyst at Solutions Through Research, and regularly works with research firms and agencies as “bench” support. M...2021-11-0240 minConversations for Research RockstarsWhat market research methodology lessons did we learn in 2021 that should inform our 2022 plans?Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights Team for 2022. What did we learn in 2021 that we should leverage as we plan for 2022? Part 1 focusses on the question: “What did we learn in 2021 about research methodology choices that we should leverage as we plan for 2022?” Hosted by Research Rockstar Lead Instructor Kathryn Korostoff, with fantastic guests, and true Research Rockstars: Amy Anderson, Owner of Solutions Through Research and Research Rockstar Instructor. Amy is the primary research strategist & analyst at Solutions Through Research, and regularly works with research firms and agencies as “bench” support. M...2021-11-0240 min
Conversations for Research RockstarsEssential Market Research Tips: Documenting Your Sampling PlanProfessional survey researchers document their sampling plans to ensure a high-quality data collection process. If you want reliable survey data, you need to make careful decisions about sampling. In this Conversation, Lead Instructor Kathryn Korostoff shows you how to document your sampling plan in a way that will thrill your clients, stakeholders and other collaborators--while mitigating data quality risks. This conversation includes content related to the Research Rockstar course, "Sampling Methods for Market Research": https://training.researchrockstar.com/courses/Sampling-Practicum-for-Survey-Researchers Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market R...2021-09-1016 minConversations for Research RockstarsEssential Market Research Tips: Documenting Your Sampling PlanProfessional survey researchers document their sampling plans to ensure a high-quality data collection process. If you want reliable survey data, you need to make careful decisions about sampling. In this Conversation, Lead Instructor Kathryn Korostoff shows you how to document your sampling plan in a way that will thrill your clients, stakeholders and other collaborators--while mitigating data quality risks. This conversation includes content related to the Research Rockstar course, "Sampling Methods for Market Research": https://training.researchrockstar.com/courses/Sampling-Practicum-for-Survey-Researchers Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market R...2021-09-1016 min
Digging for InsightsMarket Research eLearning Options | Kathryn Korostoff, President of Research RockstarHow can we keep our research skills sharp throughout our careers? In this episode, we hear from Kathryn Korostoff, president of Research Rockstar, the leading independent provider of market research training. This episode will coverPros and cons of using part-time online learning (like Research Rockstar) courses vs. taking full-time graduate degree in research.How qual research has changed during the pandemicWhy sometimes text only online focus groups are better than using videoHow to best presenting research findings to business teamsThis episode is part of a two-part series on market research eLearning. Later in F...2021-02-0831 min
Happy Market Research PodcastEp. 401 – What is your Outlook for Market Research in 2021
2020 will be known for many things. Including the rise in the number of podcast.
Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month.
Today we are going to hear from six podcasters about our outlook for market research in 2021.
Referenced Guests:
* David Paull* Hosts the Insights Association’s Audible Insights podcast. With quick-take conversations during industry events and longer-form interviews with industry leaders, Audible Insights keeps you up-to-date with the market research industry, the latest methods and techniques, and trends for the future.* Podca...2021-01-1111 min
Conversations for Research RockstarsCuring the Ills of Online Sampling for Survey ResearchSurvey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to take your survey on brand perceptions? You might be getting those research participants from an online panel provider. In this conversation, Kathryn Korostoff interviewed online sample expert Andrew Moffatt of OpinionRoute about current and evolving challenges with online panel quality, including fraud, and the fixes that may be on the horizon.2020-10-0717 minConversations for Research RockstarsCuring the Ills of Online Sampling for Survey ResearchSurvey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to take your survey on brand perceptions? You might be getting those research participants from an online panel provider. In this conversation, Kathryn Korostoff interviewed online sample expert Andrew Moffatt of OpinionRoute about current and evolving challenges with online panel quality, including fraud, and the fixes that may be on the horizon.2020-10-0717 min
Conversations for Research RockstarsHow to Improve NPS for Accuracy & Actionability with NPS expert Paul Abel PhDOpinions on the accuracy of Net Promoter Score (NPS) as a customer loyalty measure vary widely. But like it or not, the reality is that a lot of organizations use NPS. It has become a standard key performance indicator (KPI) that many business executives embrace. So it's not going away anytime soon. The question for those of us who care about data accuracy, is how can we augment or possibly modify it to make sure that the data story told by NPS, is going to help the business improve. Many people think they “know” NPS, but...2020-08-1014 minConversations for Research RockstarsHow to Improve NPS for Accuracy & Actionability with NPS expert Paul Abel PhDOpinions on the accuracy of Net Promoter Score (NPS) as a customer loyalty measure vary widely. But like it or not, the reality is that a lot of organizations use NPS. It has become a standard key performance indicator (KPI) that many business executives embrace. So it's not going away anytime soon. The question for those of us who care about data accuracy, is how can we augment or possibly modify it to make sure that the data story told by NPS, is going to help the business improve. Many people think they “know” NPS, but...2020-08-1014 min
On the M/A/R/C®25. Kathryn KorostoffKathryn Korostoff, President at Research Rockstar, is a passionate business innovator through fresh, objective customer insights! A major focus for her is promoting "data fluency" skills to help research & insights professionals adapt to market research 3.0: where data silos are breaking down, speed is picking up, and opportunities for blended data are booming. Through her work at Research Rockstar, Kathryn wants to help all researchers become Research Rockstars.
View a transcript of the podcast here. Transcripts are powered by FFTranscription - Delivering fast, accurate marketing research transcripts in 48 hours or less.2020-06-1622 minConversations for Research RockstarsMarket Research & Insights Team Planning: Strategic Issues for 2020Getting your Market Research & Insights team ready for 2020? Inform your plans by considering the key strategic issues your clients face. In this Conversation, host Kathryn Korostoff shares her research on key challenges faced by marketing executives and how the Market Research & Insights function can prepare to help. The referenced infographic can be downloaded for free here: https://www.researchrockstar.com/mrx2... Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ eLearning classes are offered in both real-time and on-demand formats and include options to earn IA Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted...2020-01-0629 minConversations for Research RockstarsMarket Research & Insights Team Planning: Strategic Issues for 2020Getting your Market Research & Insights team ready for 2020? Inform your plans by considering the key strategic issues your clients face. In this Conversation, host Kathryn Korostoff shares her research on key challenges faced by marketing executives and how the Market Research & Insights function can prepare to help. The referenced infographic can be downloaded for free here: https://www.researchrockstar.com/mrx2... Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ eLearning classes are offered in both real-time and on-demand formats and include options to earn IA Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted...2020-01-0629 minConversations for Research RockstarsModerating Focus Groups Online vs In person Moderation SkillsPlanning to moderate your first online focus groups? Are you prepared for the differences between online versus in-person moderation? In this Conversation for Research Rockstars, Kathryn Korostoff describes 3 big differences moderators experience--and how to prepare for them. Related Article YouTube Twitter LinkedIn2019-04-2912 minConversations for Research RockstarsModerating Focus Groups Online vs In person Moderation SkillsPlanning to moderate your first online focus groups? Are you prepared for the differences between online versus in-person moderation? In this Conversation for Research Rockstars, Kathryn Korostoff describes 3 big differences moderators experience--and how to prepare for them. Related Article YouTube Twitter LinkedIn2019-04-2912 minConversations for Research RockstarsMarket Research Career Anxiety Due to Technology Trends: Now What?Are market research professionals widely experiencing career anxiety? The feeling of stress we may have when thinking about our 5-year career path options? Of course. And a lot is due to technology trends. In this episode, host Kathryn Korostoff discusses the realities of how and why market research career paths are changing, so that we can refresh our market research career path plans without getting distracted by short-term thinking. Related article with Pew Research and Clutch citations: https://www.researchrockstar.com/blog/2019-03-1117 minConversations for Research RockstarsMarket Research Career Anxiety Due to Technology Trends: Now What?Are market research professionals widely experiencing career anxiety? The feeling of stress we may have when thinking about our 5-year career path options? Of course. And a lot is due to technology trends. In this episode, host Kathryn Korostoff discusses the realities of how and why market research career paths are changing, so that we can refresh our market research career path plans without getting distracted by short-term thinking. Related article with Pew Research and Clutch citations: https://www.researchrockstar.com/blog/2019-03-1117 minConversations for Research RockstarsHow to Create a Realistic & Effective Market Research Training PlanNeed to create a market research training plan for yourself or a team? It can be overwhelming. After all, in an ideal world, you would do a needs assessment and a gap analysis before creating the plan. Alas, that may not be feasible. So how to create an effective plan, in less time? In this conversation, Kathryn Korostoff shows how to craft learning goals, gives several market research & insights examples, and also shares 2 examples of training scenarios. For more details on this topic, check out this article which includes 3 more training scenario examples for market research skill advancement: https...2019-02-2516 minConversations for Research RockstarsAre Soft Skills the Key to Thrilling Market Research & Insights Clients?Soft skills, especially those that relate to client management, may be the key to really thrilling market research & insights clients. And client management is often the hardest part of our work. Not sure if you agree? Well, have you (or someone on your team) ever experienced pain with any of the following: --Getting agreement on sufficiently precise research objectives --Setting and managing client expectations --Ensuring that client interests don’t conflict with objectivity --Facilitating collaborative (and often iterative) processes --Leading client meetings --Helping clients to use the re...2019-02-2518 minConversations for Research RockstarsAre Soft Skills the Key to Thrilling Market Research & Insights Clients?Soft skills, especially those that relate to client management, may be the key to really thrilling market research & insights clients. And client management is often the hardest part of our work. Not sure if you agree? Well, have you (or someone on your team) ever experienced pain with any of the following: --Getting agreement on sufficiently precise research objectives --Setting and managing client expectations --Ensuring that client interests don’t conflict with objectivity --Facilitating collaborative (and often iterative) processes --Leading client meetings --Helping clients to use the re...2019-02-2518 minConversations for Research RockstarsHow to Create a Realistic & Effective Market Research Training PlanNeed to create a market research training plan for yourself or a team? It can be overwhelming. After all, in an ideal world, you would do a needs assessment and a gap analysis before creating the plan. Alas, that may not be feasible. So how to create an effective plan, in less time? In this conversation, Kathryn Korostoff shows how to craft learning goals, gives several market research & insights examples, and also shares 2 examples of training scenarios. For more details on this topic, check out this article which includes 3 more training scenario examples for market research skill advancement: https...2019-02-2516 minConversations for Research RockstarsQualitative Research or Hard core Qualitative ResearchQualitative research demand is shifting to more rigorous methods and analysis approaches. My hypothesis is that over the next year, we will see strong demand for qualitative research…but it will skew to what we might call hard-core qual. Thus, market researchers will be expected to deliver projects that meet the ever-increasing needs for scale and speed, while also being rigorous. What do you think? Are you seeing something similar...or different? In this conversation, Kathryn Korostoff shares her observations on this important market research trend...and its implications. This episode relates to a detailed ar...2019-02-1114 minConversations for Research RockstarsQualitative Research or Hard core Qualitative ResearchQualitative research demand is shifting to more rigorous methods and analysis approaches. My hypothesis is that over the next year, we will see strong demand for qualitative research…but it will skew to what we might call hard-core qual. Thus, market researchers will be expected to deliver projects that meet the ever-increasing needs for scale and speed, while also being rigorous. What do you think? Are you seeing something similar...or different? In this conversation, Kathryn Korostoff shares her observations on this important market research trend...and its implications. This episode relates to a detailed ar...2019-02-1114 min
Conversations for Research RockstarsThe "Why" Webinar With 3 Market Research Pros"Sure, big data tells you what consumers do, but you need market research to find out the WHY." It’s a common statement these days. But is it factually accurate? Or is it a self-soothing platitude for those of us in the market research & insights professions? Factually, what are the best options for finding out the “why” behind consumer behavior these days? And which of those options are in the market research purview? This week's conversation is a webinar recorded on October 22, 2018. The "Why" Webinar with market research pros Kathryn Korostoff, Nikki Lavoie and Evan Oster.2018-11-0545 minConversations for Research RockstarsThe "Why" Webinar With 3 Market Research Pros"Sure, big data tells you what consumers do, but you need market research to find out the WHY." It’s a common statement these days. But is it factually accurate? Or is it a self-soothing platitude for those of us in the market research & insights professions? Factually, what are the best options for finding out the “why” behind consumer behavior these days? And which of those options are in the market research purview? This week's conversation is a webinar recorded on October 22, 2018. The "Why" Webinar with market research pros Kathryn Korostoff, Nikki Lavoie and Evan Oster.2018-11-0545 min
Conversations for Research RockstarsHow to Use Behavioral Economics to Improve Data QualityCare about market research data quality? Lessons from the field of behavioral economics can be used to optimize market research methodology choice and design. In this conversation, host Kathryn Korostoff reference's Daniel Kahneman's famous book, Thinking Fast & Slow, to show how market researchers can use the concepts of "fast and slow" thinking.2018-04-0912 minConversations for Research RockstarsHow to Use Behavioral Economics to Improve Data QualityCare about market research data quality? Lessons from the field of behavioral economics can be used to optimize market research methodology choice and design. In this conversation, host Kathryn Korostoff reference's Daniel Kahneman's famous book, Thinking Fast & Slow, to show how market researchers can use the concepts of "fast and slow" thinking.2018-04-0912 min
Conversations for Research RockstarsMarket Research Surveys: Impact of Time on Data QualityDo your market research survey respondents speed through your questions? Does that impact data quality? In any given questionnaire, the amount of time participants spend completing it can vary. In some cases, that's legitimate. But in some cases, it's a red flag that you have bad respondents, and thus potential data quality issues. In this conversation, Kathryn Korostoff discusses how to find your speeders, how to assess the impact on data quality, and how to deal with them. Special thanks to SurveyMonkey for publishing some great data on this topic!2018-02-0512 minConversations for Research RockstarsMarket Research Surveys: Impact of Time on Data QualityDo your market research survey respondents speed through your questions? Does that impact data quality? In any given questionnaire, the amount of time participants spend completing it can vary. In some cases, that's legitimate. But in some cases, it's a red flag that you have bad respondents, and thus potential data quality issues. In this conversation, Kathryn Korostoff discusses how to find your speeders, how to assess the impact on data quality, and how to deal with them. Special thanks to SurveyMonkey for publishing some great data on this topic!2018-02-0512 min
Conversations for Research Rockstars3 Ways to Structure Quantitative Market Research ReportsWriting great quantitative market research reports is hard! Often, we don't have as much time to write them as we would like. One strategy for being as efficient as possible? Having a precise outline ready so that once you have your data, you can write your report in a fast, logical manner. In this conversation, Kathryn Korostoff discusses three ways to organize a quantitative market research report. And one of them may surprise you. Be sure to download the provided file. Download here: https://goo.gl/CEjMQN2017-12-0420 minConversations for Research Rockstars3 Ways to Structure Quantitative Market Research ReportsWriting great quantitative market research reports is hard! Often, we don't have as much time to write them as we would like. One strategy for being as efficient as possible? Having a precise outline ready so that once you have your data, you can write your report in a fast, logical manner. In this conversation, Kathryn Korostoff discusses three ways to organize a quantitative market research report. And one of them may surprise you. Be sure to download the provided file. Download here: https://goo.gl/CEjMQN2017-12-0420 min
Conversations for Research RockstarsResearch Replicability: Lessons from Amy CuddySocial psychologist Amy Cuddy’s research on "power poses" was questioned because other researchers were unable to replicate the results. Do perceptions of “bad science” in other social science fields cast a negative halo on perceived market research reliability? What are the risk factors in survey research that reduce likely replicability and validity? As a profession, could we be doing a better job of helping clients understand survey research reliability? A conversation with Kathryn Korostoff and special guest, Jeffrey Henning of Researchscape International. Stay tuned for our newest conversations on market research by subscribing to this podcast or to...2017-11-0621 minConversations for Research RockstarsResearch Replicability: Lessons from Amy CuddySocial psychologist Amy Cuddy’s research on "power poses" was questioned because other researchers were unable to replicate the results. Do perceptions of “bad science” in other social science fields cast a negative halo on perceived market research reliability? What are the risk factors in survey research that reduce likely replicability and validity? As a profession, could we be doing a better job of helping clients understand survey research reliability? A conversation with Kathryn Korostoff and special guest, Jeffrey Henning of Researchscape International. Stay tuned for our newest conversations on market research by subscribing to this podcast or to...2017-11-0621 min