Shows
Marketers UnleashedStop Managing, Start Leading: The Keys to Scalable Leadership from Mads SingersWhat separates a good manager from a great leader?In this episode of Marketers Unleashed, host Kathryn Strachan sits down with Mads Singers, a veteran business consultant and leadership coach, to explore what truly makes teams thrive. With years of experience managing global, remote, and in-person teams, Mads shares his hard-won insights on how to lead with clarity, trust, and strategy.You’ll hear his journey from the corporate world to entrepreneurship, and the leadership mindsets that helped him grow multiple successful businesses. Whether you’re scaling your team or just starting to mana...2025-07-1437 min
The Growth Hub Podcast9 advice to live by from CEOs, Founders, CMOs & Head of GrowthIn this episode, you won’t hear from one guest, but from 9! In the past year, we asked our guests to share a piece of advice they received that helped them advance in their careers and become better at their jobs.From inspiring thoughts on how to break silos to setting OKRs for yourself, building a support network you can rely on to advance in your career or advice on how to turn challenges into opportunities, you should have you mind buzzing with positive thoughts by the end of this episode.So, here we go fo...2025-07-0718 min
Reimagined Workforce - Workforce TransformationReimagining How Organisations Attract and Retain Talent with Simone StrachanSend us a textThe Reimagined Workforce podcast is brought to you by Workforce Transformations Australia Pty. Ltd.All opinions expressed are the speaker's and not the organisations they represent.If you have a story about a workforce transformation to share and would like to be a guest on this podcast, please contact us at kathhume@workforcetransformations.com.au.Connect with Kath Hume on LinkedInPurchase Kath's book Learn Solve Thrive: Making a difference that matters in a fast and complex world:Learn Solve Thrive: Making a difference that...2025-07-0140 min
Marketers UnleashedBe Bold or Be Forgotten: Branding, SEO, and Standing Out with Craig CampbellWhat does it really take to stand out in today’s saturated marketing world?In this unapologetically honest episode of Marketers Unleashed, host Kathryn Strachan is joined by Craig Campbell, legendary SEO expert and outspoken personal brand builder. Known for his bold campaigns and fearless voice, Craig shares how being controversial—and consistent—has helped him grow a global audience and successful business.From leveraging YouTube to playing the algorithm game with geo-targeting, Craig opens up about what’s worked, what hasn’t, and why playing it safe is often the riskiest move of all.2025-06-1631 min
Marketers UnleashedThe Psychology of Why People Buy: Insights from Dr. Simon MooreEpisode Summary:What’s really happening in the mind of your customer?In this eye-opening episode of Marketers Unleashed, host Kathryn Strachan welcomes Dr. Simon Moore, a leading chartered psychologist and behavioral science expert, for a deep dive into the real psychology behind buying decisions. Whether you market to businesses or consumers, understanding how people think is your edge.Simon reveals how three core brain systems—emotional, logical, and social—work together (and often against each other) to shape every choice. Learn why trus...2025-06-0232 min
Marketers UnleashedBehind the Scenes of Scaling SuccessIn this episode of Marketers Unleashed, Kathryn Strachan speaks with Karen Strauss, publishing expert and founder of Hybrid Global Publishing, to decode the realities of the book publishing world. Whether you’re a first-time author or a seasoned entrepreneur, this is your ultimate guide to choosing the right publishing path.Explore the pros and cons of traditional vs. hybrid vs. self-publishing, and discover why hybrid publishing is becoming the go-to choice for thought leaders. Karen outlines the full book journey—from idea development to marketing—and sh...2025-05-1933 min
Finance for Founders with Samuel AjalaFrom Dog Walker to 7-Figure Exit | Kathryn Strachan | Episode 22 |In this episode of Finance for Founders, host Samuel Ajala sits down with Kathryn Strachan, founder of Copyhouse, to dive deep into the realities of entrepreneurship, business growth, and scaling success.Kathryn shares her incredible journey — from walking dogs to building an award-winning agency — and offers powerful insights on the difference between growing fast and growing well. She highlights the critical role of strong leadership, company culture, and effective marketing strategies i...2025-04-2948 min
Marketers UnleashedHow to Write a Kick A$$ CVJoin Kathryn Strachan on Marketers Unleashed as she sits down with Rebecca Pay, expert CV writer and career coach, to explore the art and strategy behind creating an impactful CV. Learn how to build a personal brand that resonates with employers, leverage AI tools in your job search, and position yourself for career success.Rebecca breaks down critical topics like CV length, keyword optimization for ATS (Applicant Tracking Systems), the evolving role of cover letters, and maintaining a positive job-hunting mindset...2025-04-2831 min
Marketers UnleashedJust F@cking Post It: How to Build a Personal BrandJoin Kathryn Strachan on this episode of Marketers Unleashed as she welcomes Amelia Sordell, founder of Klowt and leading personal branding expert. Discover why authenticity is your most powerful marketing asset and how Amelia’s bold mantra—“Just f*cking post it”—is reshaping how professionals show up online.Amelia shares raw insights on overcoming fear of judgment, building a magnetic online presence, and how storytelling can generate leads and build lasting trust. Explore how personal branding goes beyond social media, why vulnerability attracts ideal clie...2025-04-2135 min
Marketers UnleashedHow Managers In Creative Industries Can Embrace NeurodiversityJoin Kathryn Strachan on Marketers Unleashed as she dives deep with David P. Jones, CMO of Corpora.ai and founder of Neurodiversity in Business. This episode unpacks the role of creativity and neurodiversity in marketing and how AI reshapes the industry. David shares his personal journey with ADHD, the importance of understanding individual strengths, and actionable strategies for businesses to support neurodiversity talent. Tune in for a thought-provoking discussion that challenges you to think differently and embrace inclusivity in your marketing efforts.Social Media Links:Kathryn Strachan - linkedin.com/in/kathryn-strachan2025-04-1425 min
Marketers UnleashedThe Power of Reinvention: Mark Evans on Redundancy & Portfolio LifeIn this episode of Marketers Unleashed, host Kathryn Strachan is joined by Mark Evans to discuss his career journey and how he transitioned from being made redundant to a now successful portfolio career. Mark shares his experiences, including the emotional and practical challenges of redundancy, and offers insights on dealing with unexpected career changes. They delve into the concept of portfolio careers, or 'fruit salad' careers, and provide actionable advice for those considering this path. The conversation also highlights the significance of networking, the power of visualization, and balancing success with significance. Tune in for an inspiring discussion on...2025-04-0730 min
Chats with JasonREVEALED: The SHOCKING Truth About Brand Marketing SecretsIn this episode of 'Chats With Jason', host Jason S. Bradshaw welcomes Kathryn Strachan—a renowned keynote speaker, fractional CMO, strategy consultant, and author. Kathryn shares insights from her new book 'Scaling for Success: How to Build a Brand That Breaks Barriers' and gives invaluable advice on effective marketing strategies, the importance of personal branding, and how to identify and target your ideal audience. Learn how she single-handedly grew Copy House to a $2 million annual revenue business and why investing in marketing is essential for business growth. Don't miss out on Kathryn's expert tips for marketers, business owners, entrepreneurs, an...2025-04-0130 min
Marketing Careers UncoveredFrom dog walking to £2M turnover, with Kathryn Strachan, Fractional CMO and author of 'Scaling Success'What starts with cash-in-hand dog walking and ends with a £2M agency exit? But behind the shiny headline is the reality most people don’t talk about. Long nights, hard lessons, and the mental load of leading from the front.Kathryn Strachan joins me to talk about what actually goes into building something that lasts. Breaking into marketing from scratch, scaling fast, burning out faster, and learning how to lead along the way.No fluff or founder fairytales. Just the good, the bad, and the bits most people skip over.Pic...2025-04-0143 min
Marketers UnleashedThe Investor’s Lens: How Marketing Fuels Valuation, Growth & Exit StrategyIn this episode of Marketers Unleashed, host Kathryn Strachan is joined by Streisan Bevan to explore the critical role marketing plays in private equity investments. Streisan shares her journey from advertising and strategy at Facebook to becoming an independent operating partner in private equity. The discussion covers the typical profile of businesses backed by private equity, the importance of professionalizing marketing to enhance brand awareness, and the metrics investors scrutinize. Streisan emphasizes the pivotal role of leadership profiles in attracting investments, the strategic balance in budget allocation, and the nuances of internationalization. Whether you are preparing for your next...2025-03-3129 min
Marketers UnleashedSustainable Marketing: Powering ChangeJoin us on Marketers Unleashed as host Kathryn Strachan speaks with Gihan Hyde, founder, and CEO of Communique, about integrating sustainability and ESG into marketing strategies. They discuss the importance of diversity in the sustainability conversation, changes in the ESG landscape, and overcoming barriers like resource constraints and finding skilled talent. Gihan shares insights on tackling supply chain engagement, the role of internal communications, and utilizing social media effectively. Hear how marketing can support sustainability initiatives and why genuine passion is crucial in this field.Social Media Links:Kathryn Strachan - linkedin...2025-03-2430 min
Marketers UnleashedBeyond Marketing: Exploring New Paths for CMOsJoin us on Marketers Unleashed as Kathryn Strachan and Rowan Fisk discuss the challenges faced by CMOs and senior marketers considering a career transition. Explore insights on the short tenure of CMOs, the importance of the right environment, and potential C-suite positions to transition into. Rowan shares actionable advice for job seekers, including networking, leveraging interim positions, and creative strategies to stand out in a crowded job market. Tune in for valuable tips on making thoughtful career moves and seeking opportunities that bring happiness and fulfillment.Social Media Links:Kathryn Strachan - linkedin.com/in...2025-03-1721 min
Marketers UnleashedHow to Make Your CFO Your New BestieIn this episode of Marketers Unleashed, host Kathryn Strachan sits down with Benjamin Mills, a seasoned CFO, to explore how CMOs and CFOs can work collaboratively to align marketing strategies with overall business goals. Benjamin shares his extensive experience transitioning from public accounting to internal CFO roles, highlighting the unique challenges and perspectives in leading financial operations. He discusses day-to-day CFO responsibilities, effective marketing budget management, and strategies for demonstrating marketing's value as an investment rather than a cost center. The conversation offers practical advice for CMOs on breaking down silos, aligning with strategic goals, and navigating budget constraints...2025-03-1029 min
The Aspiring CMOFrom Copywriter to Marketing Leader & Fractional CMO - Kathryn StrachanHow does a copywriter become a marketing agency leader and a fractional CMO?In this episode, Kathryn Strachan, a fractional CMO, talks about her path from copywriter to marketing professional.She explains her methods for building a marketing plan that works well for startup founders.If you are looking to gather funds and help your startup grow this year, listen as she discusses overcoming self-doubt, setting up a clear marketing plan, and understanding your audience.Kathryn also shares tips on keeping your marketing steady, taking feedback seriously, and supporting new talent...2025-03-0626 min
growth path#24 - Kathryn E. Strachan: The Path of a First-Time International Best Selling Author#podcast #GTM #saas #gotomarket #author #fractionalCMO #growthpath #purplepathKathryn E. Strachan, International Best Selling Author, Managing Director, Fractional CMO, International Speaker, Marketers Unleashed Podcast Host, and Exited Agency Founder/CEO, came on to growth path. Her and Andy talked about her new journey as a Best Selling Author, along with PR, self branding, and burnout.➡️ Key topics- Intro into her book Scaling for Success: How to Build a Brand that Breaks Barriers- Lessons learned around hiring internal people and doing PR before brand awareness is established- PR: Does it make sense?- First time author and having a roadmap- BurnoutGo to K...2025-03-0422 min
Marketers UnleashedThe Truth of Running an Agency & Why Community is so Damn ImportantJoin us as we dive deep into the agency world with Ian Harris, founder of Agency Hackers. Discover how community and relationships play a crucial role in navigating challenging periods and why fostering healthy mental habits is essential in a high-pressure environment. Ian shares the significance of their events, and how they help agency leaders balance stress and burnout with laughter and connection. This episode is packed with insights on growing an agency, maintaining mental health, and the power of finding your tribe.Social Media Links:Kathryn Strachan - linkedin.com/in...2025-03-0328 min
Marketers UnleashedLife of Liz Lumley - Lessons on Culture & Creativity from a Fintech JournalistIn this episode of Marketers Unleashed, host Kathryn Strachan interviews Elizabeth Lumley, a seasoned journalist specializing in FinTech. Liz shares her journey from starting in 1994 to becoming a thought leader in the industry. The discussion delves into the challenges of writing about complex financial topics, the importance of niching down, and the value of failure in fostering innovation. Elizabeth also offers personal insights into maintaining creativity, mental health, and work-life balance. This episode provides a wealth of knowledge for marketers looking to think differently and redefine success.Social Media Links:Kathryn Strachan...2025-02-2432 min
Marketers UnleashedNot All Recruiters Are Evil - Unleashing the Power of Collaboration with RecruitersIn this episode of Marketers Unleashed, host Kathryn Strachan interviews Rowan Fisk, a partner at executive search firm 3Search, who shares his detailed observations and advice on the job market. The discussion covers the 2024 job landscape, the impact of market swings, effective strategies for job searching, and the importance of networking and personal branding. Rowan also provides insights into how recruiters work, the value of staying in touch with your network, and tips on making a lasting impression in the job market. Tune in for honest, unfiltered conversations aimed at inspiring and educating marketers to think differently and redefine...2025-02-1741 min
CMO TherapyNot just ‘Dear John’: the real secrets of successful marketingIn this episode of CMO Therapy, I sit down with Kathryn Strachan - marketing powerhouse, author and fractional CMO - to uncover the secret sauce of content strategies. Spoiler alert: you can’t create a killer content strategy without a solid marketing strategy to back it up. Kathryn and I talk about why starting with your audience is everything and how truly understanding their needs can help you deliver content that actually connects.We dive into the big questions: how do you balance quality and quantity? How do you navigate internal battles over messaging? An...2025-02-1141 min
Confessions Of A Successful LeaderEp. 055: From Corporate Grind to Entrepreneurial Stride: Kathryn E. Strachan's JourneyAre you a leader grappling with the challenges of corporate environments and yearning for more fulfillment? This enlightening conversation with Kathryn E. Strachan, a fractional CMO and author, offers a refreshing perspective on navigating professional growth and personal balance.With a diverse background spanning from copywriting to founding and scaling a successful agency, Kathryn shares her transformative journey from corporate frustration to entrepreneurial success. Here are 5 key insights you'll gain from this inspiring episode:Understand the power of a growth mindset and how it shapes your approach to risk and opportunity.Learn strategies for making...2025-02-1134 min
Marketers UnleashedCourage to Color Outside the Lines - Champion your AuthenticityJoin us on Marketers Unleashed as we sit down with Elle, the CEO of Power Station Studios, to explore the importance of authenticity and vulnerability in the digital age. In this episode, Elle shares her personal journey of overcoming redundancy, going viral with a 'hire me in crayon' post on LinkedIn, and the emotional challenges that come with putting yourself out there online. Key topics include navigating negative feedback, setting personal boundaries, overcoming gender biases in senior leadership roles, and balancing a thriving career with motherhood. Elle also offers valuable advice for those looking to build their personal brand...2025-02-1036 min
Marketers UnleashedBuilding an Unstoppable Brand - How Brands Are Leveraging Social to Gain Share of VoiceJoin us on this episode of Marketers Unleashed as host Catherine Strachan delves into the world of corporate and startup marketing with Andy Lambert. Andy, co-founder of ContentCal and now part of Adobe's team, shares his unique career trajectory, insights into the challenges of transitioning from startup to corporate life, and the importance of personality-led growth. Key topics include the differences in input-output dynamics between startups and large corporations, the importance of community building, influencer strategy, and executive profiling. Andy also provides actionable advice on measuring the impact of marketing efforts and leveraging AI tools for personal branding. Tune...2025-02-0338 min
Marketers UnleashedPut Your Money Where Your Mouth Is - How to Monetize Thought LeadershipJoin us on Marketers Unleashed as we delve into the intricacies of thought leadership with Peter Winick, founder and CEO of Thought Leadership Leverage. In this episode, Peter shares his journey and insights on developing and monetizing thought leadership. Key topics include creating a robust thought leadership strategy, understanding your target audience, the importance of qualitative engagement over vanity metrics, and the multifaceted value of publishing a book. Discover actionable tips on leveraging different platforms and formats to elevate your brand, and understand the real ROI behind thought leadership.Social Media Links:Kathryn Strachan...2025-01-2735 min
Social In 10Elevating Thought Leadership and Maximising LinkedIn LeadsDrop us a message!In this week’s podcast episode, we cover topics such as brand authenticity with user-generated content (UGC), elevating your thought leadership through content, and some super helpful LinkedIn lead generation updates.Plus, we’re joined by special guest Kathryn Strachan, International Keynote Speaker, Author, and Podcast Host, as well as Georgia, Nikki, and Lottie from the Giraffe Social team.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social...2025-01-2010 min
Marketers UnleashedMonsters in the Dark — How to Lead Your Team Through Uncertain TimesJoin us as we go behind the scenes into Visa’s acquisition of CurrrencyCloud with marketing leader Elena Hussan, Global Head of Integrated Marketing at Visa Direct. Elena shares her journey offering valuable strategies for maintaining transparency, building trust, and keeping teams motivated in uncertain times. Social Media Links:Kathryn Strachan - linkedin.com/in/kathryn-strachanElena Hassan - linkedin.com/in/elena-hassan-4345592b2025-01-2032 min
The Dylan Kohlstadt ShowThe Risks and Rewards of Change | Kathryn Strachan"For me, selling my business felt like going through a breakup." Business owners, do yourself a favor and listen to my latest podcast episode with Kathryn Strachan (Fractional CMO, author, award-winner...the list goes on; she's a powerhouse). You'll find out:- The best time to sell your business- The most underrated skill in marketing- What holds companies back from scaling their business - How to get started with personal branding- And what is, in my opinion, the worst business model EVER.2025-01-1732 minSocial In 10Public Speaking in Marketing and the Risks of UGCDrop us a message!In this week’s podcast episode, we’re discussing topics such as an Instagram Messaging update, the importance of public speaking within the marketing space, as well as the risks of User-Generated Content (UGC) and brand perception.With special guest Kathryn Strachan, International Keynote Speaker, Author, and Podcast Host, as well as Nikki & Lottie from the Giraffe Social team.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social...2025-01-1309 min
Marketers UnleashedCourage to Connect - Why Community Building is a Long Game Worth PlayingJoin us as Kathryn Strachan sits down with Shana Leyva, a powerhouse B2B marketing leader, live at Money2020.From overcoming the fear of rejection to creating spaces that foster genuine connections, Kathryn and Shana share raw, unfiltered insights on how vulnerability and boldness can shape unforgettable marketing strategies. Dive into thought-provoking discussions on navigating introverted leadership, balancing long-term value with short-term ROI, and why marketers—not salespeople—are the ultimate relationship builders. Whether you’re scaling a business, managing a brand, or just starting to expand your network, this episode is your blueprint for breakin...2025-01-0839 min
More EverythingDefying Norms. Redefining Success.What does it mean to live life entirely on your own terms? In this episode, we sit down with Kathryn Strachan, a powerhouse in strategic content and business growth, to explore her journey of crafting a life that defies societal expectations. Kathryn is an award-winning strategic advisor, author, podcaster, and fractional CMO who helps businesses grow through impactful content strategies. But what sets Kathryn apart isn’t just her professional accolades – it’s her unapologetic approach to building a life that works for her and her family.
Our song of the week, inspired by this week's episode – a remind...2024-12-1733 min
The Life School MasterClass SHOW with Elona LopariEpisode 421: How to level up your Marketing with Kathryn StrachanTune in Today's SHOW as our well known successful guest speaker shares amazing insight around this very important topic.
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The Growth Hub PodcastSuccessfully entering the US market without a local team — with Kathryn StrachanIn episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team.
The episode, in short:
- CopyHouse’s GTM playbook,
- How to enter a country without a dedicated team,
- Whether marketing or sales should come first
- How they had to rework messages that resonated in the UK, but not in the US.
About the show:
The Growth Hub Podcast—the podcast for all things B2B SaaS marketing—is brought to you by marketing agency Advance B2...2024-10-0126 min
Branded by Amelia SordellCEO On The Realities Of Entrepreneurship, The Sacrifices You Need To Make & What It Takes To Build A Successful Business - Kathryn Strachan, CEO of Copy House | Branded Moments With Amelia SordellWant to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand, here: https://get.klowt.com/membership/In this episode of Branded Moments, I reflect on my podcast with the CEO of Copy House - Kathryn Strachan. If you want to check out the full episode, you can listen to it on all podcast platforms or watch the entire video on YouTube.You can find more of my content below:LinkedIn...2024-09-2007 min
Room 301Stop Wasting Money on PR – Focus on Your Brand First (with Kathryn Strachan)In the latest episode of Room 301, brought to you by The Digital Maze, we’re thrilled to welcome Kathryn Strachan, the dynamic founder and director of CopyHouse, a leading content marketing agency that has carved a niche in the complex worlds of technology, fintech, and healthcare.Learn all about the strategies that fueled her rapid growth, the challenges she overcame, and her unique approach to content marketing that focuses on clarity, audience understanding, and building relationships at scale.Whether you're a budding entrepreneur, a seasoned marketer, or someone looking to...2024-08-2729 minBranded by Amelia SordellEP33: How to Create Great Content with Kathryn Strachan, CEO Copy HouseThis week I am joined by Kathryn E. Strachan - the Founder and CEO of Copy House, a global, award-winning content marketing agency for fast-growing tech brands. In this episode, Kathryn discussed her unorthodox journey into marketing from a degree in English Literature to working with some of the biggest tech companies in the world. She shares her reasoning for running an entirely remote organisation, how to hire the right people, the reality of being a solo founder, and so much more!I loved being able to sit down with Kathryn to hear her story...2024-05-011h 29
B2B Marketing FuturesE31: B2B is Luxury Marketing (Part 3/3)In the third and final episode of our series exploring the fusion of luxury and B2B marketing principles, we delve into how these sectors can inspire one another towards innovative strategies for engagement and growth. This episode, hosted by Tom Gatten, CEO of Adzact, features insights from Jennifer Johnson of Deel, Kathryn Strachan of Copy House, Sonia Hobbs, with her extensive experience in automotive luxury marketing, and Colm O’Shea, a former strategic advisor to luxury companies. Our panellists uncover the rapid increase in B2B digital marketing spending, the challenges of targeting niche audiences, and the importance of...2024-03-0849 min
Tech Marketers Uncorked: Marketing Strategy for B2B Marketers in TechLive Episode - Localising Content & Targeting Niche Markets in TechFor this special live episode, Kathryn is accompanied by two fintech content virtuosos, Stephanie Boland, Content Director at Standard Chartered Bank, and Jared Keheler, Organic Content Lead at Wise. Together, they unravel the complexities of crafting content that not only speaks the language of global audiences but zeroes in on the intricacies of niche markets.As they pop open a bottle of Chapel Down Sparkling Wine, get ready to immerse yourself in a rich discussion filled with insights, strategies, and real-world applications that showcase the critical role of localisation in tech marketing. Whether you're a marketer aiming...2024-02-2230 minTech Marketers Uncorked: Marketing Strategy for B2B Marketers in TechGrowth Hacking for Maximum Marketing ImpactHow can you skyrocket your marketing impact without blowing your budget?In this episode, Kathryn is joined by Lucy Heavens, former vp marketing at Hodoko and now VP, Marketing at regtech scale up Salv. They take a deep dive into the world of growth hacking and high-impact marketing strategies, unveiling the secrets to effective ROI measurement, content repurposing for maximum impact, and successful networking for marketing success.Get comfortable, grab your favourite drink, and get ready for some electrifying insights - right here on Tech Marketers Uncorked!Key takeaways from the episode:...2024-02-0838 minTech Marketers Uncorked: Marketing Strategy for B2B Marketers in TechB2B Social Media Strategies UncoveredB2B social media engagement - risky business or a strategic goldmine?In this episode, Kathryn is joined by Colin Day, Managing Director at Oktopost. You’ll learn how to navigate the complex world of B2B social media and measure its real impact on your bottom line - including the secrets of effective content creation, the power of authenticity, and the role of AI in crafting unique social media content.So grab your favourite drink and tune in to Tech Marketers Uncorked for insights that can transform your B2B social media strategy!2024-01-2557 minTech Marketers Uncorked: Marketing Strategy for B2B Marketers in TechNavigating Budgets & Bosses for Marketing SuccessShould you spend as much time learning how to manage people as learning how to manage your budget?In this episode, Kathryn is joined by Martin Kennington, CMO at 365 Business Finance. Discover the keys to marketing success through understanding C-Suite perspectives, leveraging data-driven insights, and adapting to ever-changing market conditions.So join us for a non-alcoholic gin and dive into this episode of Tech Marketers Uncorked.Key takeaways from the episode:Stakeholder Management in Marketing: Understand the importance of stakeholder management in marketing, especially earlier in your career. Gain insights into CEO...2024-01-1131 minTech Marketers Uncorked: Marketing Strategy for B2B Marketers in TechWhy Marketers Should Think Like JournalistsEver wondered how we come to buy the things we buy, and trust the brands we trust? In this episode, Kathryn is joined by Ellen Bencard, seasoned journalist and former Associate Director at consulting powerhouse, Accenture. Kathryn and Ellen discuss the art of blending journalism skills with marketing, highlighting the power of compelling storytelling, thought-provoking questioning, and the delicate dance between brand messaging and audience connection.So, join Kathryn and Ellen for a glass of wine and dive into all the ways you can (and should!) put your journalist cap on as a marketer - c...2023-12-1430 minTech Marketers Uncorked: Marketing Strategy for B2B Marketers in TechBig Ideas and Risky Business in Tech MarketingIs it really possible to achieve remarkable marketing success on a limited budget, while embracing big ideas and managing risks?In this episode, Kathryn is joined by Magalie Pimentel, VP of Marketing at KYC (Know Your Customer) leaders Encompass Corporation. Together, they explore the realm of bold ideas, risk management, and optimising marketing strategies. Join this conversation to gain insights on resource maximisation, effective prioritisation, and how to cultivate collaboration and innovation in your marketing endeavours - whether you’re a seasoned marketer or just starting out.So, grab your drink and get com...2023-11-3034 minTech Marketers Uncorked: Marketing Strategy for B2B Marketers in TechThe Fascinating Science Behind Marketing PersuasionHow do we come to buy the things we buy, and trust the brands we trust? In this episode, Kathryn is joined by Flavilla Fongang, award winning entrepreneur, activist, and founder of 3 Colours Rule and BLACK RISE. Kathryn and Flavilla delve into the science of persuasion and share strategies on how to captivate audiences, touching on the psychology of storytelling and the role of emotions in decision-making.So join us for a glass of bubbly and dive into the fascinating world of neuromarketing - coming up on Tech Marketers Uncorked.Key takeaways from t...2023-11-1628 minTech Marketers Uncorked: Marketing Strategy for B2B Marketers in TechThe Art of Cultivating Community in B2B TechEver wondered how to break down barriers in B2B tech marketing and cultivate a sense of community?In this episode, Kathryn is joined by Mariette Ferriera, CMO at fintech disruptor 11:FS. They explore the art of building communities - and how to leverage their power.So join us for a glass of red and get ready to discover how fostering connections, sharing insights, and building trust can be game-changers for you - coming up on Tech Marketers Uncorked.Key takeaways from the episode:Community in Fintech: Building a community is...2023-11-0229 minTech Marketers Uncorked: Marketing Strategy for B2B Marketers in TechTrailer: Tech Marketers Uncorked Season 1Join host Kathryn Strachan, CEO of Copyhouse, for 8 episodes of the best B2B marketing growth strategies from the leaders in the tech marketing field. In each episode, Kathryn uncorks a different bottle of wine and delves into candid conversation with the best in the business, while you sit back and unwind. Episode 1 is out now!2023-10-1901 minTech Marketers Uncorked: Marketing Strategy for B2B Marketers in TechSync or Swim: B2C Lessons for B2B GrowthB2B and B2C marketing have always seemed like worlds apart. But what if they share more common ground than we thought?In today's episode, Kathryn is joined by Kitty Poole, CMO at e-commerce tech powerhouse Doddle, for an insightful chat about extracting actionable takeaways from the B2C arena. So grab your glass and get ready to uncover crossover skills, groundbreaking strategies and the key to harmonizing these two domains - right here on Tech Marketers Uncorked.Key takeaways from this episode:B2B, Meet B2C - Don't ignore t...2023-10-1922 min
Tea Time With Tech Marketing LeadersKathryn Strachan: AI Isn’t Replacing Great Copy. It’s Just Proofreading It!Kathryn Strachan, Founder & CEO at Copy House, a content agency specializing in B2B tech. She joins Tea Time with Tech Marketing Leaders to dish on how AI tools like ChatGPT are influencing the writing world; and why they’re still no match for expert human copywriters.In this refreshingly candid conversation, Kathryn and host Kerry Guard explore:Why niching down is actually a growth strategyHow AI might support operations, but not a creative toneThe overlooked power of investing in your own marketingWhat the future looks like for junior copywriters in an AI-assisted worldIf you...2023-06-1439 min
Tea Time With Tech Marketing Leaders#128: Kathryn Strachan - AI Is Not An Expert CopywriterKathryn Strachan, Founder & CEO at Copy House, joins to discuss how her content marketing agency has carved out a niche in the B2B tech space. She also discusses how she can potentially leverage AI for proof-reading and scheduling, not in content creation. Down the road, AI will carry the burden of many menial copywriting tasks, for instance writing 500 titles & meta descriptions, but junior copywriting will evolve rather than be replaced.2023-06-1439 min
Better Business Radar | Strategy, Innovation, Leadership, Marketing, B2B Growth"A Personal Brand is a No-Brainer" | Content Marketing Strategies for B2B Companies with Kathryn Strachan of Copy HouseIf you are building a company, content marketing is probably quite high on your to do list. And if you’re leading a company, you’ve probably been told you need to build your personal brand. But why? And how?
In this weeks episode, host Sam Floy is joined by Kathryn Strachan. Kathryn is owner and Managing Director of Copy House, a leading content marketing agency for fast-growing fintech and technology brands. Kathryn and Sam discuss the difference between B2B and B2C content marketing strategies, the role of Chat GPT in the content marketing industry, and...2023-04-2637 min