Shows
Marketing your Private Practice with Kathy CHow to Turn Client Conversations Into Effective Marketing Content - Ep 157Writing marketing content for your private practice or dietitian business doesn’t have to feel like a chore, especially when you realize your best ideas are already in your client sessions. In this episode, Kathy shows you how to use real conversations with clients to fuel blog articles, newsletters, and social media content that is effective and brings in more clients.If you’ve ever stared at a blank screen wondering what to write, this episode will shift how you think about content creation. You’ll learn:How to use the words you say to clie...2025-07-0125 min
Marketing your Private Practice with Kathy C5 Easy Steps for a Marketing Plan that Brings in More Clients - Ep 156If the marketing plan for your private practice or dietitian business that people keep saying works for them, but you're still not getting clients, the issue might not be how much you're doing - it's what kind of plan and system you have for doing your marketing that matters! And that matters for folks who need to do just the required bare minimum or are ready to scale up with a full-blown marketing campaign. The answer to this problem is simple - you need a method and a plan that makes getting your marketing done as...2025-06-2431 min
Marketing your Private Practice with Kathy CWhat to Do When Summer Slows Down Your Private Practice - Ep 155Are you seeing fewer client inquiries, missed appointments, or a quieter calendar this summer? Before you accept that it’s just the “summer slump,” and slow down yourself… this episode invites you to take a closer look at what’s really happening in your private practice and 3 simple steps to help with the slowdown when it is real. In this episode, Kathy breaks down the truth behind the seasonal slowdown that therapists, dietitians, and other service providers often talk about. Is it actually about your clients, or could it be the result of something else?Most import...2025-06-1723 min
Marketing your Private Practice with Kathy CHow to Write Marketing Content To Attract More Private Practice Clients - Ep 154Is your marketing content actually doing its job of bringing in clients to your private practice? Ideal clients you want to work with?In this episode, Kathy breaks down 3 essential elements that every piece of marketing content needs to include if you want it to connect with ideal clients and show up in search results.If you’re writing blogs, updating your website, posting on social, or emailing your list and not seeing results, this episode will help you fix the missing links.You'll learn:Why speaking to your client’s pro...2025-06-1034 min
Marketing your Private Practice with Kathy CMessaging Makeovers: Real Life Examples That Attract Clients - Ep 152Sometimes the best way to understand what’s not working in when marketing your private practice is to see how others have fixed it.In this episode of Marketing Your Private Practice, Kathy shares three real-life messaging makeovers from a dietitian, a therapist and a coach - all service providers - who refined what they say and how they say it. These examples - from vague intros to clear, confident elevator pitches - show you exactly what changes made their marketing more effective and attract more clients. If you’ve ever wondered how to talk about yo...2025-05-2826 min
Marketing your Private Practice with Kathy C4 Core Marketing Messages to Help You Book More Clients in your Private Practice - Ep 151If you've ever found yourself rambling through an intro, freezing on a consult call, or second-guessing what to say to people about “What you do,” … you're not alone. Most service providers and private practice owners were never taught how to talk about their business in a way that connects with the audience and gets a yes.In this episode, I’m sharing the 4 Core Marketing Messages that every business owner needs to have ready to go so you can confidently share what you do, wherever and whenever the opportunity comes up. And you will lear...2025-05-2027 min
Marketing your Private Practice with Kathy CWebsite Mistakes That Quietly Stop Local Clients from Finding You - Ep 149You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That’s the hidden trap many service providers fall into - and it’s exactly what we unpack in this special video edition of the podcast.Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary’s website and Google Business Profile. Mary runs a successful payroll service business, Performance Payroll, but she wasn’t showing up in search results, especially for local people - and wanted t...2025-05-0636 min
Marketing your Private Practice with Kathy CFeel Too Busy to Grow Your Practice? Fix These Hidden Time Leaks First - Ep 148One of the biggest lies private practice owners tell themselves is, "I’m too busy to do marketing."The hard truth?When we actually track where the time goes, most of us are losing one to two hours a day on things we do not even realize are pulling us off track.Most practice owners think they need more hours in the day to fix their marketing struggles, but the real issue is how invisible distractions are stealing the time they already have. In this episode, Kathy shares why...2025-04-2928 min
Marketing your Private Practice with Kathy CTired of Bad-Fit Clients? 8 Steps to Attract More Dream Clients - Ep 145Attracting better-fit clients to your private practice doesn’t require more content or more consult calls. It starts with learning how to confidently say no when someone isn’t a good fit to work with you. In this episode, Kathy expands on episode 144 when she shared why 4 words in an email had her immediately tell someone no and how you can ensure that you attract more dream clients to your practice. Whether you're a dietitian, therapist, or service-based provider, Kathy has 8 steps you can follow to avoid those bad-fit clients. Learn to set clear boundaries, screen inquiries more e...2025-04-0834 min
Marketing your Private Practice with Kathy CWant More Dream Clients? Start Saying No to the Wrong Ones - Ep 144If you’ve ever felt like you’re not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice.Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too. In this case, it took just four words in an email for her to know: “Yeah, No. We will not be working together… e...2025-04-0120 min
Marketing your Private Practice with Kathy CThe Book Marketing Strategy That Took Janice Dada to the Top on Amazon - Ep 143Marketing a book and marketing a private practice are very similar in many ways! In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes. They have been working together for the past year to create a marketing strategy to launch Janice’s book when it gets published on April 1st, 2025. Kathy and Janice talked about some of the marketing strategies they did over the past year to prepare for the launch day which was almost a year late...2025-03-2537 min
Marketing your Private Practice with Kathy CThe Power of Big Sisters & Brothers: How Mentorship Sparks Lasting Change - Ep 142In this special episode of Marketing Your Private Practice with Kathy C, we take a break from marketing strategies to spotlight an incredible cause - Big Brothers Big Sisters. As part of the worldwide Podcasthon https://podcasthon.org/ Kathy shares her personal experience as a Big Sister and talks with Bethany Porter, the mentoring and volunteer coordinator for Big Brothers Big Sisters of Greater Halifax.Kathy opens up about what inspired her to join the program, how easy it was to get started, and the rewarding experience of mentoring a...2025-03-2030 min
Marketing your Private Practice with Kathy C5 Systems Practice Owners Need to Save Time on Marketing (All free) - Ep 141Are you spending too much time on marketing but not seeing results? The reason many private practice owners get overwhelmed with ALL the marketing is because they lack structure doing this work which leads to wasted time, frustration, and inconsistent results. In this episode, Kathy C shares 5 must-have systems (ALL ARE FREE!) that every practice owner or service provider needs to help you get organized, work more efficiently, and see better outcomes - without spending hours every week on marketing.Kathy explains why having a clear plan is essential to avoid the overwhelm of random m...2025-03-1835 min
Marketing your Private Practice with Kathy CMake Every Email Count: Get More Opens, Clicks and Clients - Ep 140Struggling with low email open rates? Wondering if your newsletters are even worth the effort? If you’re putting time into newsletters but not seeing results, this episode is a must-listen.Kathy shares why email remains one of the most powerful marketing tools for private practice owners and how small changes can lead to big improvements in engagement. She shares a surprising truth about email visibility and why even unopened emails still play a big role in the effectiveness of email marketing and booking clients.You'll also hear why staying consistent with your newsletters can he...2025-03-1132 min
Marketing your Private Practice with Kathy CTired of Posting Content with No Results? Easy Steps to Fix It - Ep 138Are you posting content regularly but still struggling to get clients? You’re not alone. Many private practice owners spend hours creating content for marketing, only to see little to no return. The problem? You're posting in the wrong places.In this episode of Marketing Your Private Practice, Kathy C breaks down why posting content only on social media will leave you burnt out and overwhelmed from marketing your practice or business. Kathy shares private practice marketing tips and how a simple shift can make your marketing more effective without taking over your life.She’ll a...2025-02-2531 min
Marketing your Private Practice with Kathy CWhat Makes an Effective Marketing Message: ONE that Gets More Clients? Ep 136No matter how many social media posts, emails, or networking events you attend, if people don’t clearly understand who you help, how you help them, and why it matters, they won’t take action.In this episode, we’re talking about the 2nd Pillar of Marketing a Private Practice or Service Business - Your Message. If you’ve been feeling that your marketing is a waste of time and effort, your messaging could be the problem. Be sure to hit play and listen to this week’s episode to discover ways to impr...2025-02-1127 min
Marketing your Private Practice with Kathy CMarketing Success: Strong Foundations over Trending Reels - Ep 135Ready for some private practice marketing tips? Too many practitioners and service providers overlook foundational marketing strategies, focusing instead on trendy tactics like social media reels.Broken or missing foundations are the biggest reason people find themselves doing all this marketing that is going nowhere. It’s not bringing in clients, it’s bringing more frustration and burnout.When you understand how these simple foundations can be powerhouses when it comes to making your marketing work - then you understand the power they have. Listen to this episode as Kathy C shares how the 10...2025-02-0436 min
Marketing your Private Practice with Kathy C5 Key Strategies for Success BEFORE Launching a Group Program - Ep 134If you have been considering offering a course or group program to your services, and are looking at that as the best way to grow your practice, I want you to listen carefully to this episode first. Too many practice owners see group programs and online courses as the ‘magic pill’ to growing the business and making more money with the one-to-many revenue offer… but group programs and courses are not always the best path to growth. There are some strategies to consider BEFORE launching a new program or course. Listen in as Kat...2025-01-2831 min
Marketing your Private Practice with Kathy C3 Steps to a Marketing Message that Attracts More Dream Clients - Ep 132If you’ve struggled to get your message across or feel like your marketing efforts aren’t bringing new clients to your practice or business, this episode is for you!We explore 3 simple ways - yet essential strategies to help you connect with more of your dream clients with a marketing message that does its job! Effective marketing is the kind that speaks right to those ideal clients you want to work with ... people whose problems you can help solve. The best way to make this happen is by enhancing your marketi...2025-01-1434 min
Marketing your Private Practice with Kathy CThe ONE where I Told a Client: Stop all Marketing Right Now - Ep 131In this episode, I share the reason why, one day, I told a client that she should “Stop All of her Marketing... right Now!”It seems dramatic, but she was at a point where she was just throwing time and literal money out the door with her marketing because it was not working at all. In fact some of it was hurting her reputation too. We fixed the problem by going back to the basics and making sure she had 4 things in place that would ensure that her time and money invested into the marketing was w...2025-01-0726 min
Marketing your Private Practice with Kathy C5 Step Framework to Book More Clients from Your About Page - Ep 128If you are looking to book more clients in your practice or business … I’m going to suggest you do one thing. Review your About Page content. It is one of the top pages on your website that helps people decide if they are going to book a call with you. But is it doing that for you? And how does this even work, you might wonder? You are probably thinking… “It’s one simple website page where I’m supposed to tell people who I am”… Yes, it is, but it’s more than that, too! 2024-12-1735 min
Marketing your Private Practice with Kathy C5 Mistakes Service Providers Must Avoid with Their About Page - Ep 127When was the last time you reviewed the content on your About Page? If you are a private practice owner or service provider - and you just “whipped up” your About Page content … you might be overlooking a powerful opportunity to build trust with potential clients. The trust that converts those website visitors into more clients. When visitors come to your website looking to learn more about you, your About Page is a crucial part of that journey, more than most give it credit for. It not only helps them understand who you are, it plays a huge rol...2024-12-1022 min
Marketing your Private Practice with Kathy CWhat To Put Into Your Lead Magnet To Make It Appealing To People - Ep 124If you’re like a lot of private practice and service-based business owners, you work hard to get new leads for your business, but it is a challenge - especially when you keep trying to use a lead magnet that would help people, yet no one is signing up for it. A big part of this roadblock is knowing what to include in your lead magnet to attract your ideal clients. In this episode, Kathy C shares steps on how to create a lead magnet that truly resonates with your potential clients and helps build your list of...2024-11-1925 min
Marketing your Private Practice with Kathy C3 Marketing Strategies to Increase Signups for your Lead Magnet - Ep 121Having a lead magnet doesn’t guarantee that people will sign up on your email marketing list.Like many practice and business owners… you took a lot of time to make a lead magnet for people to download. You set up your email marketing system so you could build your email list of leads… but those signups are simply not happening, and it’s frustrating and one key reason people feel marketing is a waste of time. When people aren’t signing up for your lead magnet - what do you do? That’s exactly what...2024-10-2930 min
Marketing your Private Practice with Kathy COne Way To Position Your Services on Consults to Increase Sales - Ep 120If you’re stuck in a frustrating cycle trying to book new clients without overwhelming them with your offers or having them walk away not able to make a decision … listen to this episode as Kathy C shares her 1-2 Knockout Punch Strategy that helps position your services during consults to increase sales. (and no, we are not actually punching potential clients! :-) When the services you offer are packaged to support one another and stand out as the best way for clients to move forward, this helps clients see the value in what you offer. ...2024-10-2231 min
Marketing your Private Practice with Kathy CThe 1-2 Offer Setup Strategy that helps you Book more Clients - Ep 118One reason private practice and service-based businesses struggle to get clients to book their services is that they confuse clients with too many service offers. This leads to discovery calls that result in potential clients not making a decision and ultimately saying no to working with you.You can make it easier for clients to say yes by changing your offer setup and cutting back on your service offerings. Doing this can totally shift the results of those discovery calls and help simplify the decision-making process for clients. You will find yourself booking more clients. T...2024-10-0826 min
Marketing your Private Practice with Kathy CStrategies to Price your Group programs so you make a Profit - Ep 115So many practice owners and service providers jump into running group programs and then realize they might not be the quick fix you think they are to help you make more revenue in your business.If you're struggling to make money from your group programs, know two things: You are not on an island, so many people have done the same before you and you need to ensure you have planned the program out from idea to pricing. We will discuss how group programs seem like an easy way to earn more; they often require c...2024-09-1724 min
Marketing your Private Practice with Kathy CWhy Having Less Offers and Packages Will Increase Client Bookings - 114If you have more than 3 offers for your services or packages that people can buy from you - that might be the reason you’re not booking as many clients or making as many sales as you think you should be - and the fact is you probably could be booking more by offering less. This lesson might challenge previous learning about sales and marketing … but only because the “Less Offers Equals More Clients” strategy works magic when it comes to booking more clients and increasing sales.When practice and business owners aren’t getting c...2024-09-1026 min
Marketing your Private Practice with Kathy CChasing Brighter Ways to Increase Website Traffic and Leads - Ep 111Every business and practice owner wants more traffic and leads - podcast hosts are no exception. In this free marketing review with Kelly Fox, co-host of the podcast Chasing Brighter, Kathy shares marketing strategies to get more traffic to their website and more signups to their lead magnet, too. Kelly and her sister and cohost, Jessica Colarco, knew they were not getting the growth they wanted from their podcast and asked Kathy to help them figure out what might be the issue and what to do to reverse the situation. The marketing roadblock stop...2024-08-2038 min
Marketing your Private Practice with Kathy CUsing Keywords in Your Marketing Content to Reach More People - Ep 110How do you get your marketing to bring in more clients? The secret sauce might just be in the words you use - or don't use - in your marketing. Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right search results. And then those search engines can send the right people your way - the same way a person seeing or hearing the message can send people your way too! 2024-08-1331 min
Marketing your Private Practice with Kathy CThe 5-Step Elevator Pitch Formula to Instantly Attract More Clients - Ep 109Ever feel like you're losing clients before you even start talking? Your elevator pitch might be to blame. Especially if it contains the biggest mistake people make when doing their short 30-second intro. Get ready to learn how you can fix an elevator pitch that's costing you leads and clients. It's time to stop rambling with your elevator pitch and start attracting and booking more clients. Here are 3 lessons we cover in this episode: Why you must focus on the present, not the past Create clarity and...2024-08-0636 min
Marketing your Private Practice with Kathy CShare Your Story to Connect with and Convert More Clients - Ep 107In this episode of the Marketing Your Private Practice podcast, I did a free marketing review with Camryn McNeil, the inspiring young entrepreneur behind Golden Living Senior Lifestyle Support, a business in Halifax, Nova Scotia. Camryn's remarkable journey, beginning at just 21 years old, is a shining example of how passion and purpose can drive a successful service-based business. Her commitment to enhancing the lives of seniors through companionship and enrichment is heartwarming, and her story is a big part of her motivation to become a business owner.This is a must-listen fo...2024-07-2344 min
Marketing your Private Practice with Kathy C10 Event Marketing Strategies to Boost ROI from your Booth - Ep 105At least one time or another, most business or practice owners will take part in an event with a booth there… maybe as a sponsor or an exhibitor. Whatever role you have … your 'event goal' often focuses on getting new leads and making sales. But many folks I talk to and work with overlook the actions they could be doing to get those leads and sales. Sometimes the actions you do take… can be the worst things you could ever do at your booth! Instead, I want you to know the event marketing...2024-07-0931 min
Marketing your Private Practice with Kathy CWant More Clients? Make Your Marketing Message Hit Home With Them - Ep 101In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She’s getting traffic, but no one is doing anything but browsing and leaving. It’s a common problem private practice and service providers have…. Solving it means ensuring that people visiting your website “get the right message” and connect with it! They need to feel that you understand their problems and can help them. That’s what leads to them taking the nex...2024-06-1138 min
Marketing your Private Practice with Kathy C5 Ways to Get Your Website Up and Running Fast & Easy - Ep 87Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running. In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is simplicity. And how getting a website up can be done a lot easier than most realize. Your website doesn’t need to be complicated or 1000% perfect, but it does need to be live and working! Ther...2024-03-1243 min
Marketing your Private Practice with Kathy CAttracting the Right Clients with a Quiz: Review with Leah Carey - Ep 85In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcastLeah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible. To help Leah improve and optimize the lead magnet funnel and get more signups, we focused on 3 main areas:Quiz design - to ensure it is what your ideal client wantsTechnical setup of Leah's lead ge...2024-02-2738 min
Marketing your Private Practice with Kathy C3 Overlooked Website Pages that Drive Client Growth for Your Practice - Ep 83Are you struggling to attract enough clients and generate leads through your website? You're not alone in this - many practice and business owners feel the same. Yet what Kathy C often finds is that these businesses are overlooking what 3 particular website pages can do to help them get more leads and clients - the two things you need to grow your practice or business. They are actually powerhouse pages when it comes to converting more website visitors into clients, but folks underestimate the role they play. 2024-02-1328 min
Marketing your Private Practice with Kathy C5 Core Website Pages to Spark Growth with Your Practice or Business - Ep 82Is your quest for a perfect website holding you back?One of the biggest pitfalls I see practice and business owners do that holds them back from getting clients is waiting for that perfect website or sales page before they make it live! The next biggest pitfall is folks thinking that because they get most clients from referrals, they don’t need to worry about their website. Also a pitfall! Because even people referred to you will expect to see a website and will want to check you...2024-02-0630 min
Marketing your Private Practice with Kathy CThe ONE Element Every Page On Your Website Needs To Get Clients - Ep 81Are you struggling to convert website visitors into clients? You could be missing the ONE element 95% of folks I do website reviews for are missing too! Something that means potential leads and clients are slipping through the cracks, which results in missed opportunities and lost revenue for your practice or business. I will say, if this is you, you're not alone. Many private practice and service-based business owners face the challenge of effectively guiding website visitors toward the next steps and ensuring they can convert those website visitors into leads and clients.In th...2024-01-3028 min
Marketing your Private Practice with Kathy C10 Ways to Optimize your Newsletters & Increase your ROI - Ep 80One of the common challenges practice and business owners face with marketing is emails and newsletters that simply are not bringing in results. This is why so many feel they are a waste of time. But, there are elements that can help you get more from your newsletters - more opens, more people reading, more clicks and yes, even more replies and people taking action … then you feel they are worth your time. Then you know they have an ROI! In this episode, you will learn:The importance of optimizing em...2024-01-2333 min
Marketing your Private Practice with Kathy CClear Messaging: Your Path to Stand Out and Thrive - Ep 79In this episode of "Marketing Your Private Practice with Kathy C we are talking with Ola Williams, a business coach and host of a personal development podcast as well as owner of Cornish’s Variety, a convenience store in the small town of Trenton in Nova Scotia, Canada. Ola was looking for a marketing review to clarify her messaging, audience, and content for her podcast and coaching practice. Kathy focused in on ways that Ola could develop a clear and concise statement that communicates who she is, who she helps, and how she helps her clients. The...2024-01-1633 min
Marketing your Private Practice with Kathy CStreamline Your Marketing Images & Videos: Get Them Working Smarter - Ep 78Struggling to keep up with the marketing and content creation for your practice or business?Tune in as we dive into part 3 of creating your Consistent Content Plan. This time, we are focusing on how you can streamline how many images and videos you need to create to be consistent and effective with your marketing. It’s all about maximum impact with minimal effort, especially when it comes to creating the images for your marketing. We continue on with our sample content plan and focus on the images and videos. Because we may need m...2024-01-0937 min
Marketing your Private Practice with Kathy CCreating your Consistent Content Plan:The 5 Steps in Action - Ep 77Practice and business owners often find themselves spending too much time on marketing, but there is a way around this when you have a consistent content plan in place.This type of plan is one that gives you a very specific list of what new content you need, how much, and when and where you will post it online. In this episode, Kathy C walks you through the 5 steps to create your own consistent content plan and uses specific examples for a real practice - a dietitian business. ...2024-01-0240 min
Marketing your Private Practice with Kathy CCreate an Easy-to-Follow Consistent Content Plan in 5 Steps - Ep 76Too many business owners fall into the trap of creating more and more marketing content than they need. This is how they end up spending more time on marketing than they do working with clients or bringing in revenue! Not only is it wasting time, but you also end up with marketing that is more random than strategic, and that is why it’s not bringing in new leads or clients. In this podcast, Kathy C shares a plan to help you overcome this marketing challenge by learning the 5 steps to create a Co...2023-12-2624 min
Marketing your Private Practice with Kathy CThe Best Type of Reels for Marketing that Take Minutes to Create - Ep 74Are you spending too much time creating videos for Reels that don't reach the right audience or get you any ROI on your time? In this episode, you'll learn how to take just minutes to create videos and reels that will help you reach the right audience, build trust and help you grow your practice or business. Here are the 3 key lessons covered in this episode:Why Talking Head Videos Can Be the Best Video Content for You: Understand the benefits of using talking head videos to build trust with your audience an...2023-12-1227 minMarketing your Private Practice with Kathy CBuilding Trust and Boosting Sales: Marketing Review with Hugo V - Ep 73In this episode, Kathy C does a free marketing review with Hugo Vrsalovic, a motivational speaker and recovery expert. They focused on his website and messaging strategy for his business because he was finding that he was not closing enough sales and wanted to find out if the website was clear and easy for visitors to get information. A website is a key factor in building trust with potential clients… and they tackled Hugo’s messaging because a lot of his website content was more focused on him rather than the people he can help. This ca...2023-12-051h 00Marketing your Private Practice with Kathy CBoost your Email List with ONE Simple Post on Instagram - Ep 70Are you ready to learn how to grow your email marketing list effortlessly using Instagram? And even better, using ONE simple type of post. This lesson is focused on getting more people to download your lead magnet so you can build your list of prospects for your practice. So, if you're looking for efficient ways to increase your subscribers with a tactic that takes less than 2 minutes to do, this episode is a must-listen.Hit play to learn about:Consistent Lead Magnet Marketing: Kathy emphasizes the...2023-11-1430 minMarketing your Private Practice with Kathy CTop 7 Mistakes That Keep You From Growing Your Email List - Ep 69If you find people simply aren’t signing up for your lead magnet and your email list is not growing…this episode is for you. We are going to go over the “Top 7 Mistakes That Keep You From Growing Your Email List" and learn what to do instead that will help you get more signups and more folks converting from being a name on your list to booking a consult or signing up to work with you. We go over the critical role of a lead magnet which is the cornerstone of successful lead generation. Througho...2023-11-0724 minMarketing your Private Practice with Kathy CChange this ONE thing and Get More Signups for your Lead Magnet - EP 68Private practice and business owners face so many challenges when it comes to lead generation and list building. In this episode, we uncover some roadblocks experienced when it comes to lead generation and how attempts to fix things can sometimes make the situation worse. Discover the typical errors that folks make when trying to get more people to sign up for their lead magnets. Missteps that block your progress instead of helping you get more leads and building your list of potential clients. Here are the key tak...2023-10-3119 minMarketing your Private Practice with Kathy CThe ONE Marketing Activity you should never STOP doing - Ep 67Growing a private practice or business requires a key element every company needs no matter the size. A list of prospective clients or leads. Building a list like this means doing lead generation activities. Yet, some practice owners feel there are marketing activities that are reserved for the big companies! Or that are simply not necessary for them. Lead generation is one of these. Too often, I speak with practice owners who think it's not important because they have lots of clients and get clients from referrals, not marketing, so...2023-10-2428 minMarketing your Private Practice with Kathy C4 Easy Steps to Book More Consults and Clients - Ep 66If you're a practice owner striving for sustainable revenue and finding it hard to book consults and clients consistently, then this episode is just for you. I totally get it – the challenge of constantly reaching out but not having your ideal clients connect with your message is disheartening. Especially when you really want them to nod their heads and say, "That's me!" But here's some good news: I've found a way through it, and I'm sharing it with you today.In this episode, we div...2023-10-1722 minMarketing your Private Practice with Kathy CBook Your Ideal Clients with a Clear Message: Review with Ashley Bonkofsky - EP 65Every business owner faces the challenge of crafting that clear message that resonates with your ideal client. Marketing your private practice or business is not just about saying the right thing, but saying it in the right way and in the right place. There are tons of frustrations that come with juggling these elements, especially in today’s online world, where attention spans are fleeting, and competition is fierce.It’s the same issue Ashley Bonkofsy with Better Learning Therapies in Layton, Utah was having when she booked a free Marketing Revie...2023-10-1035 minMarketing your Private Practice with Kathy CClear Messaging to Elevate your Marketing & Profits: Review with Katy Baker - Ep 62Ever felt lost trying to get your website ‘marketing ready” and not sure that the message will hit home with potential clients? That’s what Katy Baker of Pricing for Profit was wondering when she booked a free marketing review with me. In this episode, we unpack some of the issues with her website, and Katy learns 5 action steps to have more clarity in her messaging. Actions that will help make her services stand out from the crowd because she has something no one else offers! The best part about the actio...2023-09-1946 minMarketing your Private Practice with Kathy CNo One Wants to Buy Your Signature Program, but They DO want this - Ep 57In a world saturated with noise, it's imperative for your marketing to stand out if you want to grow your private practice. And I’ve been on some websites recently and folks are there selling their ‘signature programs’ but here’s the thing no one wants to buy a signature program! Listen, I’m not trying to be mean here… but realistic. If you want to sell more of your Signature Program, then you need to make one huge change in your messaging. Because people do want something from you, but it simply is n...2023-08-1529 minMarketing your Private Practice with Kathy C7 Content Formatting Strategies to Boost Your Marketing ROI - Ep 55When you write an article to use for marketing your private practice, be sure to leverage it for a newsletter and a blog post to maximize your reach and impact.You don't want to waste time or your valuable content by limiting it to just one platform. But BEFORE you post it in both places, there are specific elements to format differently so you get the most ROI possible from the content. In this episode, you will learn: Why you format newsletters and blogs differently How the audience you are cre...2023-08-0127 minMarketing your Private Practice with Kathy CWriting an Effective Article for a Private Practice in Under 30 Minutes - Ep 53Ever want to see how others are able to write articles for their private practice marketing? And they seem to do it so easy? Well, that is what we are doing today on the podcast… Writing an article in under 30 minutes. Kathy C asked for your article ideas on Instagram, and today she is taking one idea, one sentence given to her by Olivia from the Arthritis & Injury Care Centre in Nova Scotia and she is walking us through the writing and creation of a 600+ word article … in under 30 minutes. Listen in to see how s...2023-07-2531 minMarketing your Private Practice with Kathy C7 Critical Elements To Help Your Marketing Stand Out From The Crowd - Ep 52Therapy, nutrition counseling, coaching…No matter the type of service your private practice or business offers, your marketing will not go very far if you only use ready-made content created by others and sold in bulk for tons of people to use. As a service-based business, your expertise is what people are buying. You need to write your own marketing content! Your own blogs and newsletters. And if you are thinking, but Kathy, I can’t write my own marketing articles and content … I say you are wrong! You CAN learn to write your artic...2023-07-1839 minMarketing your Private Practice with Kathy C3 Easy Steps to Create Months of Article Ideas for Consistent Marketing - Ep 51If like many practice and business owners, you are stuck trying to figure out what put into an article for your newsletter, then this episode is for you! It’s especially going to help if you often sit down to ‘do marketing’ and only come up with one line … “What do I write or talk about?” Kathy C introduces a simple 3-step process to generate a content bucket of ideas - enough content ideas for months or even years - that will help you be consistent with your marketing....2023-07-1127 minMarketing your Private Practice with Kathy C5 Step Checklist to Deliver Any Talk so the Audience Gets Your Message - Ep 46Messaging is key in your marketing and not just in emails, blogs and social media content, but also in the content you deliver any time you talk in front of a group - in person or online and official presentations or not! All messages matter! Today we are focusing on your message in your presentations. Because you don’t want to deliver any talk and not have the audience understand the message you are sharing. And if like me, you’ve ever been to an event or presentation where the topic sounded so good, and you co...2023-06-0623 minMarketing your Private Practice with Kathy C5 Factors that Affect your Email Deliverability and Open Rates - Ep 45Email marketing and sending newsletters is essential to the growth of your practice or business. It also helps with nurturing and engaging your community, including leads, prospects, and past clients. Having that consistent communication via email helps build trust and positions you as a reliable resource. This is why your email marketing is so key as one of your business assets and marketing foundations. It’s also why you must do everything you can to improve the deliverability of your emails (how many people get...2023-05-3032 minMarketing your Private Practice with Kathy CHow To Keep Your Social Accounts & Friends Safe And Secure From Scammers - Ep 44Most practice and business owners don’t realize their marketing efforts can be undermined by some of the annoying things we see on social media! Spam comments on Instagram posts, friend requests from fake Facebook profiles and fake followers on Instagram… Most people ignore these, but they can actually be hurting your marketing efforts - or worse, putting your friends & family at risk of being scammed. In this episode of Marketing Your Private Practice, we discuss why these annoyances should be dealt with because it’s all about keeping your mark...2023-05-2330 minMarketing your Private Practice with Kathy CWhat Kind of Launch Tool will work best for your Private Practice Offers? - Ep 43In today’s online world, the term launching refers to launching a special marketing campaign to get more sales of a program or service you offer.Having a launch is a great way to get the word out about that offer - a program or service you offer. It’s also why it’s so important to match that offer with the most effective type of Launch Tool so that you have the best launch results possible! and that’s what we are talking about on today’s episode! 2023-05-1927 minMarketing your Private Practice with Kathy C4 Types of Launches to Boost Sales of Your Private Practice Programs - Ep 42There comes a time when marketing your private practice or business that you want to get the word out about one of your programs or services. You get the idea to have a special marketing campaign to do this - a LAUNCH! But if you are like a lot of practice and business owners, you’ve tried a launch in the past and instead of tons of sales, you got tons of confusion and few sales. You are not a...2023-05-1621 minMarketing your Private Practice with Kathy C10 Reasons Most Online Program And Course Launches Fail - Ep 41Launching programs or services is something that typically happens when you plan a special campaign to help you achieve the sales goals you have for an offer - something you sell. There are many types of launches you can have, many ways to do it and many factors that go into a launch. In this episode, we’re going to review some of the main reasons launches fail. Because at some stage in your practice or business… There will come a time when you are going to launch something… and I want you to know what to...2023-05-0927 minMarketing your Private Practice with Kathy C3 Marketing Shortcuts Every Practice Owner should Avoid for Faster Growth - Ep 40Marketing shortcuts are tools that make your marketing easy to do, but not all help your business grow. There are some marketing shortcuts you should avoid if you want to have faster growth with your practice or business because some can cause more trouble in the long run. They end up working against all the time and energy you put into your marketing! In this episode, you will learn the top 3 shortcuts to avoid using with your marketing, and what options you have available to you instead.Using th...2023-05-0233 minMarketing your Private Practice with Kathy CSteps to Change & Improve your Messaging when Rebranding [Audit - Heather Zeitzwolfe] - Ep 39When you rebrand your business and yourself, there is a lot of change and a lot of things to factor into the change. The last thing you want to happen is losing people because of the change - your rebrand! Which ironically, most people do in order to reach more clients. On this Marketing Audit, we talk to Profit Strategist Heather Zeitzwolfe who is in the midst of a rebrand with her business. We focus on some of the challenges she was encountering and some of the challenges she didn’t even realize she...2023-04-2843 minMarketing your Private Practice with Kathy C5 Easy to Follow Tips to Create Social Media Content in Less Time - EP 38Social Media… most practice and business owners have a love-hate relationship with it. You know it can help get more clients and grow your practice, but creating the content for it is a chore - a time consuming chore that makes you feel like you’re lost in an endless cycle of doing marketing that goes nowhere… Today, I’m going to share some easy to follow tips to help you create your marketing content in less time - and specifically content for social media. Plus these tips help you get be...2023-04-2527 minMarketing your Private Practice with Kathy CSharpen your Services Page to Boost Client Bookings - Ep 37 [Marketing Audit: Glenys Oyston]On this episode, we are doing one of our FREE Marketing Audits with Private Practice Owner Glenys Oyston of DareToNOTDiet.com Glenys is a Registered Dietitian, Intuitive Eating Counselor and BOdy Image coach and she signed up for an audit with me because she felt the messaging on her 1-1 services page was not ideal nor appealing to people. She felt the website page content was just not hitting home with people and wanted to improve it so she gets more clients contacting her about the service. In this audit, we focused on G...2023-04-1837 minMarketing your Private Practice with Kathy C3 Essentials to Include in your Marketing Content to Attract More Clients - Ep 36Ever feel like your marketing content is just not hitting home with the people who see it and read it? It seems like all your time put into that marketing is just not paying off? Well, that could be the case if you’re missing the 3 essentials that help your marketing do its job and attract your ideal client. In this episode of the podcast I share the 3 essentials to include in your marketing content so that it helps both the search engines and your ideal clients find you online! When you skip these...2023-04-1134 minMarketing your Private Practice with Kathy CHow To Use Keywords To Attract Your Ideal Client [Marketing Audit: Joni Snair] - Ep 35In this episode, we are doing one of our FREE Marketing Audits with Joni Snair of Safe at Home Physiotherapy in the Halifax area in Nova Scotia. Joni offers mobile Physiotherapy services she is wondering what keywords to use to draw in more of her ideal clients - older adults with decreased mobility/falls/etc.Today’s audit focuses on Joni’s messaging and her marketing content. She learns some tactics to be more strategic and specific with keywords in her marketing so that she is dr...2023-04-0438 minMarketing your Private Practice with Kathy CThe One Strategy That Guides Your Marketing To Attract More Clients - Ep 33There’s ONE strategy that will guide your marketing to attract more clients to your practice or business but if you’re not doing it then I will tell you the same thing I’ve told clients over the years - Stop posting any marketing content until we deal with this issue. Putting time and energy into their marketing without any real purpose behind what they were doing. It’s the biggest reason your marketing is not working. Something folks tend to forget in their ques...2023-03-2130 minMarketing your Private Practice with Kathy CImprove your Website Messaging to Increase Client Bookings [Marketing Audit: Christine Duross] - Ep 32On this episode we are doing one of our FREE Marketing Audits with Christine Duross, registered social worker, psychotherapist, certified hypnotherapist and clinical supervisor. We will be focusing on Christine’s messaging on her website home page. Christine applied for this audit because she finds it challenging to get the right words to describe her therapy offerings or how to write about therapy on her website in a way that informs and connects with her potential clients and leads them to book with her. Listen in to learn what we disco...2023-03-1724 minMarketing your Private Practice with Kathy C5 Marketing Mistakes Practice Owners Must Avoid! - Ep 31As a practice and business owner, it's important to create valuable marketing content that can attract and retain clients. However, in that quest for clients, some of the biggest mistakes practice and business owners make when it comes to their marketing, only cause more problems! Here’s what happens, you see an issue, and go looking for advice and ideas trying to get your marketing to pay off… But a lot of the time, the steps you take aren’t solving the problem and instead are creating other ones. And that is w...2023-03-1429 minMarketing your Private Practice with Kathy CSimplify Your Private Practice Marketing: Cut Down on Content Creation - Ep. 30If you are wondering where the wasted time in your day goes - one reason may be from creating more marketing content than you need to be effective.It is possible to create less marketing content and make it work better than ever. This shift starts by being strategic with your marketing and having a plan that guides you so that you are not creating more content than you need to be effective. Because when you do this, it takes you more time and that time can be better spent in your practice or even y...2023-03-0733 minMarketing your Private Practice with Kathy CHow to Get Website Visitors to Book a Call [Marketing Audit: Carrie Dennett] - Ep 29On this episode we are doing one of our FREE Marketing Audits with Carrie Dennett a Registered Dietitian Nutritionist, Consultant, Journalist, Speaker and owner of Nutrition by Carrie. We will be focusing on Carrie’s website and her home page in particular because she is wondering how to get more visitors converting and booking calls with her. Listen in to learn what actions Carrie can take to make it easier for folks to book those calls with her and boost those conversions on her website. Plus, Kathy offers her a bonus tip a...2023-03-0328 minMarketing your Private Practice with Kathy CHow much time should you spend marketing your private practice?- Ep 26The most often asked question I get from practice owners when it comes to marketing is… “How much time should I be spending on my marketing?”Everyone wants to be sure they are doing the best they can and using their time wisely, while also getting a return on investment for that time. In this episode we’re going to discuss how much time you should spend on your marketing and how you might be sabotaging yourself so that you end up spending MORE time than you need to be effective and grow your practice! 2023-02-1438 minMarketing your Private Practice with Kathy C12 Elements needed in your Content Planner to Save time & Get Results - Ep 24Do you want to be more efficient with your marketing and get more results which means more clients? Then get organized and use a content marketing planner so that actually happens! Using a content planner helps you overcome some of the biggest struggles and roadblocks folks have with their marketing. This is also how I help clients get to a place where they can spend just 15 minutes a day online - if that is even something you want to do. Because marketing doesn't have to be all abo...2023-01-3135 minMarketing your Private Practice with Kathy COne Easy Shift in your Marketing Style can Boost Client Bookings - Ep 23If you're like most practice owners, you went into business to help people not do marketing! You change lives because you have the expertise and skills to make that happen for your clients. You help others heal and live long healthy lives. Your knowledge and skills are changing the world… It's why I refer to you as private practice heroes. So let’s not let something like marketing stand in your way like it does for many practice and business owners. It is often the roadblock to folks building a successful and thriving practice that lasts...2023-01-2431 minMarketing your Private Practice with Kathy CPlan Your Ideal Week by being Honest with Yourself about Time - Ep 22When you find yourself working nights and weekends, you may want to do a reality check on your time and your calendar. If you are not being as honest with yourself as you should when it comes to what you can truly accomplish in your workday that could be the very cause of those late nights and the exhaustion and stress that comes with it. WHY? Because how you plan that time will also affect how you live the rest of your days. 2023-01-1737 minMarketing your Private Practice with Kathy C5 Easy Steps to Overcome the #1 Roadblock to a Thriving Practice - Ep 21When it comes to marketing a private practice, many owners hit a roadblock they don’t even realize is there.A roadblock that keeps you stuck in a world where you see little growth, you struggle to get clients, and you worry about making your practice a success. There’s often some fear that you might have to go and find a JOB because the practice is just not working. I don’t want this for you… so be sure to listen to this episode and learn:What this roadblock is that holds practitioners back from...2023-01-1033 minMarketing your Private Practice with Kathy CHow To Price Group Programs So Your Practice Makes A Profit - Ep 20Most private practice and business owners see the lure of group programs and online courses as the magic solution to their time and money problems, but it’s often not the case.Today on the Marketing your Private Practice podcast we are going to dive into why running a group program often creates more problems than solutions and how you can approach offering this type of service in a way that will make sense and make you a profit too! Too often practitioners think group programs are an easy way to build ano...2023-01-0324 minMarketing your Private Practice with Kathy CFix this ONE thing on your IG profile link to Increase Website Traffic Instantly - Ep 18One of the top marketing mistakes practitioners make with their Instagram profiles is using one of those Link tools like Link Tree or LINK in BIO. THis is a mistake that is costing you website traffic and some LOVE from the search engines too! In this episode we break down the background on your Marketing Foundations and why using a Link Tool like this is a mistake and what you can do instead to get more website traffic instantly AND even help the Search Engines take a liking to your website so that it c...2022-12-2023 minMarketing your Private Practice with Kathy CA Simple 3 Step System to Goal Setting Success - Ep 17Are you one of those practice owners who avoids any type of goal setting and planning or don’t feel it’s helpful? I get that, I was one of those people too. But once I learned a system that made goal setting make sense and was easy to do, I saw a shift in my business - more clients and registrants in my programs - which meant more income! Funny how it works that way. Today I wanted to share this same system with you so you can learn how to make goal settin...2022-12-1323 min