Shows
Savvy Shopkeeper Retail Podcast268. Why Your Retail Business Still Feels Heavy (Even After Years in Business)You've been running your retail business for years, so why does it still feel heavy? In this episode, Kathy Cruz breaks down the difference between time in business and business maturity, and explains why many independent shop owners feel exhausted even when sales are steady. If your store still depends heavily on you, this conversation will help you understand why, and what needs to shift for it to feel lighter and more sustainable. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode Kathy Cruz i...
2026-02-1229 min
Chu On This!Learning to Pivot When Life Gets Loud: Boundaries, Healing, and Self-Trust With Kathy CruzIn this episode of Chu on This!, Dr. Katie W. Chu sits down with Kathy Cruz, a respected leader in the optical industry and a passionate advocate for women, community, and intentional living, for a deeply honest conversation about boundaries, healing, faith, and rebuilding yourself when life doesn’t go as planned.
What begins as a lighthearted discussion about family traditions and everyday life unfolds into a powerful dialogue about the emotional labor many women carry quietly. Kathy shares her journey of navigating family expectations, caregiving roles, and the difficult but necessary decision to set boundaries in or...
2026-01-081h 09Savvy Shopkeeper Retail Podcast265. Fear Is The Thief Of Profit: Build a Braver, More Profitable Business in 2026Fear rarely looks like fear. It shows up as hesitation, overthinking, or waiting for "the right time." And for many independent retailers, it quietly becomes the biggest barrier to profit. In this episode, Kathy shares the true story of a high-revenue store owner whose business looked successful on the outside but struggled to profit behind the scenes. Together they uncovered the real issue holding her back. It wasn't her systems, her margins, or her traffic. It was fear shaping her decisions. You'll hear how fear sneaks into pricing, hiring, buying, marketing, and even everyday leadership...
2026-01-0126 minSavvy Shopkeeper Retail Podcast264. The Year-End Inventory Count: What it is, Why it Matters, and What it Reveals About Your BusinessYour year end inventory count is more than a tax requirement. It is a clear reflection of your business. In this episode, Kathy shares what your shelves are really telling you about your systems, buying habits, and financial health. You will hear why an accurate count matters for clarity and cash flow, where Master Shopkeepers members can find full resources in The Lab and how it connects to the Cash Flow Clarity work done in the group membership in 2025. For show notes, visit www.savvyshopkeeper.com/episode264. If you want more support and structure as...
2025-12-1813 minSavvy Shopkeeper Retail Podcast263. A Note to Your Future Self: What to Remember from Any Busy Retail SeasonEven your most successful seasons can leave you drained. In this episode, Kathy shares how one client's record-breaking quarter became a turning point—and why taking notes during any busy retail season can help you plan smarter, protect your peace, and create success that actually feels good. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode263 Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more her...
2025-12-0425 minSavvy Shopkeeper Retail Podcast262. Small Business Saturday Success Plan: How to Make the Whole Weekend Work for YouSmall Business Saturday isn't just a single day, it's part of a powerful five-day stretch that can grow your sales and strengthen your connection with customers. In this episode, Kathy shares a realistic plan for making the entire weekend work for you, from Black Friday through Giving Tuesday. You'll learn simple, strategic ways to pace yourself, boost engagement, and build momentum, without burning out. Whether you're going all in this year or taking notes for next, you'll walk away with practical ideas and peace of mind. For show notes, including links to the documentary and...
2025-11-2025 minSavvy Shopkeeper Retail Podcast261. How to Motivate Your Retail Team (and Keep Them Engaged) During the HolidaysAs the holiday rush approaches, your team's energy can make or break the customer experience. In this episode, Kathy shares what she noticed during her travels in 2025—how disengagement shows up in stores—and why connection matters more than ever in Q4. Learn what real engagement looks like, why it drives sales, and how to model it as the leader. Plus, a quick discussion on whether "secret shoppers" help or hurt team morale. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode261 Kathy...
2025-11-0627 min
Prophetic Spiritual Warfare | Deliverance, Healing with Prayer, Healing Scriptures, Anointing, Declarations849 Is StormProof Faith Possible Even in Spiritual Warfare? Stand Strong with Intimacy with God with Matt CruzAre you stormproof? In this powerful episode, Matt Cruz and Kathy DeGraw unlock how to stay anchored in faith, intimacy, and identity—even in the fiercest battles. Discover how to go deeper with Jesus and live unshakable. Purchase Kathy's book Healed at Last – Overcome Sickness to Receive your Physical Healing on Amazon https://a.co/d/6a6mt8w or at: https://www.kathydegrawministries.org/healed-at-last/ Purchase Anointing Oil with a prayer cloth that Kathy has personally mixed and prayed over on Kathy's Website or Amazon. Order anointing oil by Kathy on A...
2025-08-1538 min
Savvy Shopkeeper Retail Podcast241: One Coaching Call, One Shop Refresh = 50% Retail Sales Growth in 2024!Discover how one shop owner turned a surprise visit and a one-hour coaching call into a 50% increase in retail sales! In Episode 241 of the Savvy Shopkeeper Retail Podcast, Kathy Cruz shares insights, tips, and lessons from this inspiring success story. Learn how strategic action, even with a low AOV, can drive growth. For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode240. Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn m...
2025-01-3014 min
Savvy Shopkeeper Retail Podcast239: Embracing The New Year With Lessons From The Past [Kathy Cruz Interview Part 2]We're kicking off 2025 with part two of this interview series hosted by member of Master Shopkeeper Member Ceri Otero. Tune in to hear how I'm embracing the New Year with 8 lessons from my past. In case you missed last week's episode: All About Kathy Cruz: A Vulnerable Interview PART 1, tune in to hear topics like inclusivity, resilience, dissappointments and mindset. Timestamps [00:01:26] What's something you thought you weren't any good at professionally that has turned out to either be no big deal or you found ways to work around i...
2025-01-0931 min
Savvy Shopkeeper Retail Podcast238: All About Kathy Cruz: A Vulnerable Interview PART 1To kick off 2025, Ceri Otero, a Master Shopkeeper member and former radio personality (cool, right?), asked if she could interview ME, Kathy Cruz. After episode #231, she decided to flip the script and gather questions from the community for this vulnerable conversation. In part 1 of this episode, we talk through topics like inclusivity, resilience, dissappointments and mindset. Tune in next week for part 2 of this Kathy Cruz interview where I reflect on my business journey as we step into the new year. Timestamps [00:08:02] Why inclusivity is extremely important to...
2025-01-0229 min
Immigrant Stories | The American Dream in The Eyes of ImmigrantsNavigating Different Worlds: Chinese, Vietnamese, Taiwan, and American with Kathy Ep. 71Welcome to episode 71 of The American Dream in The Eyes of Immigrants Podcast. I am your host, Heidy De La Cruz, and I am on a mission to change the narrative of immigration one immigrant story at a time!
Today, I spoke with Kathy, a transformational coach, about her unique experience as a first-generation child of immigrant parents from two different countries. Kathy shares heartfelt stories about her upbringing, cultural identity, and navigating life as an immigrant child.
Kathy’s mother, a Chinese refugee from Vietnam, and her father, originally from Taiwan, met in Connecticut be...
2024-11-2628 min
Savvy Shopkeeper Retail Podcast229. Building a Legacy Business with Jolene Forrester of JoRetroJolene Forrester, owner of JoRetro in Havre de Grace, Maryland, has built a thriving legacy retail store with multiple streams of income. What started out in a small antique mall booth has grown into a 5000 square foot retail store with vintage treasures, niche retro-style products, a twice-annual Pyrex & Vintage Festival, and a thriving Airbnb apartment rental business. With an extensive background in corporate interior design, Jolene's knack for creative merchandising and unique vintage finds has helped her build JoRetro—along with a few key lessons from Master Shopkeepers. Listen in to hear how Jolene went fr...
2024-08-2937 min
Rooted in RetailHow to Create a Profitable Retail Cash Flow with Kathy CruzHave you ever wondered what keeps successful retailers ahead in the financial game? Today, we're diving headfirst into retail business strategy and finance with Kathy Cruz, the co-founder of Savage Boutique.From humble beginnings as a DIY blog to a thriving brick-and-mortar store, Kathy's journey is seriously inspiring. In just 18 months of launching her blog with her sister, they expanded to a profitable retail store. It continues to grow without any debt, all while Kathy works less than 20 hours a week in the store.Now, Kathy teaches other retailers how to work less, profit more...
2024-01-0737 minSavvy Shopkeeper Retail Podcast171. Protecting Your Retail Brand with Nicole Swartz of Sprout LawAfter graduating from law school, finding a traditional 9-5 position, and hating it, Nicole Swartz decided to forge her own path as an entrepreneur by starting a beauty brand. Two years in, she received a cease and desist letter for her brand's name and had to change everything overnight. She realized that she'd forgotten to focus on the legal side of things—and after checking in with her women entrepreneur friends, she discovered that they were also neglecting to protect their retail brands. Now, Nicole runs Sprout Law, specializing in trademarking brand names, logos, slogans, and...
2023-06-0142 min
Somatic WisdomS2 E6 Sustainable Ambition and Using Curiosity as Our Compass with Kathy OnetoI loved this conversation with fellow coach and podcaster, Kathy Oneto of Sustainable Ambition. Kathy Oneto is an executive and life-work coach who is passionate about helping people succeed on their terms both at work and in life. She is the founder of Sustainable Ambition and host of The Sustainable Ambition Podcast. Her mission is to help people attain more joy, satisfaction, and fulfillment in their careers from decade to decade, helping them to be ambitious with more ease and without burnout. Kathy and I talk about how we see ambition, how our lives have...
2023-02-1239 minSavvy Shopkeeper Retail Podcast135. I'm Answering The Question, "Kathy, How Do You Do It All?!"One of the things that shopkeepers struggle with the most is time management. It seems like there's a never-ending list of tasks and just not enough time in the day. Time management, though, is a learned skill. There's no magic pill, system, or solution that adds more time to your day, but you CAN get better at managing your time! Listen in to learn how I manage my time and the KEY mindset shift that has made all the difference for me through five years of running two businesses. For show notes, visit www.savvyshopkeeper.c...
2022-08-1824 minSavvy Shopkeeper Retail Podcast106. REPLAY 42. Women, Stop Diminishing YourselvesWelcome to episode 106 of the Savvy Shopkeeper Retail Podcast. I'm your host, Kathy Cruz. We're wrapping up our 100 episode celebration today! To celebrate this milestone (it's a big one in podcasting) we decided to share 6 of the most popular previously published episodes. And today you're getting the last replay. Today's replay is episode 42, Women, Stop Diminishing Yourselves I'm ending this replay series with an episode that is MORE important than anything else I may teach because our mindset and how we treat ourselves is the FOUNDATION for everything we do! I...
2022-01-1319 minSavvy Shopkeeper Retail Podcast63. Five Important Tips for Retail E-Commerce SuccessWhen the pandemic forced retail shops to close, shopkeepers found themselves scrambling to integrate e-commerce into their business. Online shopping was just a convenience before, but now, it's a necessity! Today I'm sharing five tips for retail e-commerce success, including the metrics you need to track for your online storefront and how to calculate them. Be sure to listen to the end of today's episode, as I'm sharing the details about an exciting giveaway that only takes five minutes to enter! For show notes, visit www.savvyshopkeeper.com/episode63 To complete the survey an...
2021-03-1128 minSavvy Shopkeeper Retail Podcast62. 10 Tips for Cutting Your Retail Business ExpensesIf you're in the US, tax season is upon us. Many shopkeepers are trying to clean up or catch up on their bookkeeping for 2020. Today, I'm sharing 10 places you can cut costs for your store that you might not have thought of—and giving you some encouragement on changing your money mindset for 2021. Click HERE to sign up to get my sheet with 20 tips for cutting expenses! For full show notes and links to everything I've mentioned in this episode, go to www.savvyshopkeeper.com/episode62 Learn more about Kathy Cruz and Savvy Sho...
2021-03-0523 minSavvy Shopkeeper Retail Podcast61. Seasons in Life and Business - Let Me Tell You About Mine!We all experience seasons in life and business. I'm currently experiencing one myself so it's the perfect time to talk about how to manage this, in terms of time and your brain. In this episode I'm sharing about my own current "season" in business and why I've had to let some things go or push other things down on my priority list. Thank you to Dani of Cotton Shed Vintage Market and High Cotton Decor for the fantastic 5-star podcast review! Click here to visit her website and learn more about her and her husband, Ti...
2021-02-2720 minSavvy Shopkeeper Retail Podcast60. What Made 2020 Successful For Independent RetailersEpisode 13 of the Savvy Shopkeeper Retail Podcast, "What Made 2019 Successful for Independent Retailers", is one of the most downloaded episodes of this podcast. I understand why. It helps to know WHAT IS contributes to the success of other independent retailers. No one expected or could have predicted 2020, right? What a year. Independent Retailers did some incredible things to get through 2020. If you go back and listen to episode 13, you'll hear things that not many retailers, if any, could have used to succeed in 2020 - like in-person events. Do you miss these too? (sigh)
2021-02-1821 minSavvy Shopkeeper Retail PodcastBONUS EPISODE: Savvy Shopkeeper, Beyond The PodcastI struggled to record this episode. To answer the common questions I receive about what else Savvy Shopkeeper offers beyond this podcast. Until I received a personal message on Facebook. Listen to the lesson a fellow Shopkeeper in the Lab taught me AND learn the answer to the question about what Savvy Shopkeeper offers, beyond the podcast. To visit either website mentioned in this bonus podcast episode, click on the links below: Savvy Shopkeeper Shopkeeper's Academy Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper...
2021-02-1112 minSavvy Shopkeeper Retail Podcast59. The Retail CEO Challenge: Metrics and Benchmarks for a Successful Retail BusinessThe Retail CEO Challenge is coming to an end, and we're wrapping up the challenge by learning how to complete the Retail Business Year-End Report! This 11-page document will help challenge participants to summarize their 2020 business metrics. Listen in to learn what data you should be tracking in your business and the benchmarks you need to watch out for—whether you're participating in the challenge or not, I share some gold nuggets in this episode so be sure to listen. For show notes and more, visit www.savvyshopkeeper.com/episode59 Learn more about Kathy Cruz and Savvy Sh...
2021-02-0422 minSavvy Shopkeeper Retail Podcast58. The Retail CEO Challenge: The Health of Your BusinessShopkeepers sometimes get so busy with their day-to-day work that they forget to check in on the health of their business. Today I'm sharing how to set a CEO date with yourself, what you should check in on as you evaluate your business health, and what to do once you can see the full picture. For show notes, visit www.savvyshopkeeper.com/episode58 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2021-01-2821 minSavvy Shopkeeper Retail Podcast57. The Retail CEO Challenge: Tracking Business PerformanceTracking is one of the key pillars of a successful business. Without tracking, a business owner simply cannot know what works and what does not. My mission with this challenge is to empower you to become the CEO of your business, and that's why I'm sharing so much about tracking in the Retail CEO Challenge! Listen in to learn how tracking helps you build a better business and what tracking worksheets I implement in my own shop. For show notes and more, visit www.savvyshopkeeper.com/episode57 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy S...
2021-01-2117 minSavvy Shopkeeper Retail Podcast56. The Retail CEO Challenge: Systems & ProcessesEvery retail business needs to have systems and processes in place to run successfully and smoothly. But so many shopkeepers neglect to create these crucial pieces of their business until they are stressed, overwhelmed, and lost. Today, I'm sharing what we're tackling in part 1 of the Retail CEO Challenge: creating systems and processes for your business and organizing them in a central CEO binder. For show notes and more, head to www.savvyshopkeeper.com/episode56 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2021-01-1425 minSavvy Shopkeeper Retail Podcast55. Introducing The 2021 Retail CEO ChallengeThe Savvy Shopkeeper mission is to empower micro independent retailers to work less, profit more. That's why, over the next several weeks, I'm running a new challenge for the Savvy Shopkeeper community: The Retail CEO Challenge! In today's episode, I'm sharing why you should join the challenge, what you'll learn, and how this challenge will set you up for a successful year as an empowered CEO of your retail business. For show notes, information on how to sign up for the challenge and more, visit www.savvyshopkeeper.com/episode55 Learn more about Kathy Cruz and...
2021-01-0719 minSavvy Shopkeeper Retail Podcast54. What Retailers Missed & Wished For in 2020Shopkeepers, and probably many small business owners, are feeling lonely. Trying to run a small business during a pandemic is no joke! I want all shopkeepers to know that they are not alone in their feelings about this difficult year. Recently, I asked members of Master Shopkeepers to reflect on the year. Today I'm sharing the things they missed, longed for, and wished would go away in 2020. For show notes, go to www.savvyshopkeeper.com/episode54 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-12-3126 minSavvy Shopkeeper Retail Podcast53. Is Shopify Right for Your Retail Business?As a Shopify Partner, I've designed websites for other small business owners on the Shopify platform. It's an incredible platform with tons of features that allow anyone to set up an online store. But Shopify isn't the perfect fit for everyone! Today, I'm breaking down which types of retailers should consider Shopify and what to consider if you choose to make the switch. For show notes and to try Shopify for without a credit card, head to www.savvyshopkeeper.com/episode53 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Ka...
2020-12-2421 minSavvy Shopkeeper Retail Podcast52. 10 Intriguing Retail Trends for Small Shop Owners to Watch in 2021After the curveball that 2020 threw us, it's safe to say that no one can truly predict what's coming. After doing a little research and reflecting on what worked this year, though, I've got 10 ideas of what we might see in 2021. Listen in to hear my best guesses for what we'll see in merchandising, shipping, eCommerce, product trends, and more. For show notes, visit www.savvyshopkeeper.com/episode52 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-12-1731 minSavvy Shopkeeper Retail Podcast51. Salary Goals of Micro Retail Business OwnersMy goal for all Savvy Shopkeepers is to "work less, profit more." But it can be tough to gauge how much we should be paying ourselves, especially when salary isn't openly discussed among retailers. I've collected data from retailers for several months now about salary goals via a free, anonymous salary calculator. Today I'm breaking down the calculator results and sharing why you should be setting a salary goal for your micro-retail business. For show notes, go to www.savvyshopkeeper.com/episode51 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper F...
2020-12-0315 minSavvy Shopkeeper Retail Podcast50. An Interview with Becky Tyre: Master Visual Merchandising Consultant & Host of Retail Details PodcastOn the 50th episode of the Savvy Shopkeeper podcast, I interviewed the retail equivalent of a household name: Becky Tyre. Known for her incredible skill as a visual merchandising consultant, she's also the host of the Retail Details podcast. She shared what she's seen retailers do well during the pandemic, two simple changes to make our stores more accessible, and her best tips for attending large market events. Be sure to listen in and soak up all of her wisdom! For show notes and links to Becky's blog, Instagram, and podcast, visit www.savvyshopkeeper.com/episode50 Learn...
2020-11-2640 minSavvy Shopkeeper Retail PodcastBONUS EPISODE: How to Get Noticed on Small Business Saturday 2020Small Business Saturday is on November 28, 2020 and in this bonus episode I'm sharing some helpful information about how retailers can get involved, how you can get free personalized graphics from American Express, and some creative ways to promote your business on this #shopsmall day. Click here to read a blog post with helpful links too! P.S. In this bonus episode I accidentally mention a date in December, I meant to say November. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-11-2011 minSavvy Shopkeeper Retail Podcast49. My #1 Time Management Tip: Get Unaddicted to Your PhoneIf you run a good portion of your business off your phone as I do, then you know firsthand that notifications can consume your entire day. As we head into the holiday season, it's more important than ever to work less so you can profit more AND spend quality time with your family. You can't do that if your phone is sucking up all your time! In today's episode, I'm sharing six ways for you to get unaddicted to your phone so you can be an effective, efficient shopkeeper during the holiday season. For show notes, visit www.savvyshopkeeper...
2020-11-1918 minSavvy Shopkeeper Retail Podcast48. Where Retailers Are Now Buying WholesaleWhen I started my shopkeeper journey seven years ago, where to buy wholesale was one of my first and most important questions. And although I'm an avid googler, I don't recall finding a clear answer to this question back then. Since then, many things have changed, such as the addition of online wholesale platforms. In today's episode, I'm sharing where to buy wholesale for all kinds of retail businesses. For show notes with links to all of the markets, vendors, and websites I'm sharing, head to www.savvyshopkeeper.com/episode48 Learn more about Kathy Cruz and Savvy...
2020-11-1219 minSavvy Shopkeeper Retail Podcast47. COVID Safety Guidelines for Retailers During the Holiday SeasonWith the holiday season upon us, it's important to prepare our stores for holiday shoppers. COVID has definitely changed how our stores function. But that doesn't mean your store can't be an inviting, beautiful, and healthy space for your customers. Listen in to learn exactly what you need to do to prep your store for this busy season. For show notes, visit www.savvyshopkeeper.com/episode47 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-11-0518 minSavvy Shopkeeper Retail Podcast46. Three Steps to Help You Stop Running Your Business For Other PeopleShopkeepers open their stores because they have a vision for their business. Sometimes, though, that vision can be taken over by the opinions of employees, landlords, vendors, and even business partners. In today's episode, I'm sharing real-life examples from shopkeepers who realized they were running their business for other people, rather than themselves. And I'm sharing how each shopkeeper overcame this and changed their business for the better. For show notes and more, go to www.savvyshopkeeper.com/episode46 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-10-2918 minSavvy Shopkeeper Retail Podcast45. How to Use Instagram Reels to Promote Your Brick and Mortar StoreInstagram is one of the best social media platforms to promote your retail business, but it can be tough to keep up with! It's a continually evolving platform with new features added every day. Reels are the latest content form available on Instagram, and they are SO MUCH FUN. I'm sharing what Reels are, how to use them, and why you should absolutely hop on this trend for your retail or brick and mortar store. For show notes and more, head to www.savvyshopkeeper.com/episode45 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper
2020-10-2216 minSavvy Shopkeeper Retail Podcast44. The Retail Profit PieUnderstanding your numbers is a crucial part of succeeding as a retail business owner, but so many shop owners I coach have never looked at their P&L statement! In today's episode, I'm sharing why it's so important to look at your P&L and make adjustments based on your numbers so that you can have a piece of your retail profit pie. For show notes and to see visual examples of what I discuss in this episode, go to www.savvyshopkeeper.com/episode44 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper F...
2020-10-1518 minSavvy Shopkeeper Retail Podcast43. Why Retailers Should Hire a Virtual AssistantLet's be real—many shopkeepers aren't delegating enough. As store owners, I want you to be focused on tasks that make $50 an hour rather than $10 or $20 an hour. That's where a virtual assistant can come in handy! In today's episode, I'm sharing what a VA can do for your business, how much you can expect to pay them, and the types of tasks they can do for you. For show notes and more, go to www.savvyshopkeeper.com/episode43 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-10-0818 minSavvy Shopkeeper Retail Podcast42. Women, Stop Diminishing YourselvesAs shopkeepers, we often hear diminishing comments about our "small" business or our "hobby." No matter how mad those little digs might make us, the worst part isn't the comment—it's that we take them on and start believing them! I'm sharing six ways to stop minimizing yourself with comments like "I know this is dumb" or "I'm sorry to ask, but…" and start being confident in your role as a store owner. For show notes, head to savvyshopkeeper.com/episode42 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Insta...
2020-10-0114 minSavvy Shopkeeper Retail Podcast41. Tackling Fear Before Q4: The Fear of BuyingIn part three of our series about common shopkeeper fears, I'm sharing all of the ways that the fear of buying might be affecting you. It's time to take action and challenge yourself to have an amazing fourth quarter! I'm sharing some practical tips on buying during this uncertain season, as well as ways to deal with your fear so you can go feel prepared to tackle Q4. For show notes and more, go to www.savvyshopkeeper.com/episode41 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-09-2418 minSavvy Shopkeeper Retail Podcast40. Tackling Fear Before Q4: The Fear of SellingIn part two of our series about significant shopkeeper fears, I'm sharing all of the ways that the fear of selling can pop into your head. Let's tackle this fear head-on and get you happily selling before one of the biggest quarters of the year! For show notes and more, go to www.savvyshopkeeper.com/episode40 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-09-1718 minSavvy Shopkeeper Retail Podcast39. Tackling Fear Before Q4: Getting Rid of Stale InventoryAs we head into quarter four of 2020, I've heard lots of shopkeepers expressing deep fears about the future. I get it—not knowing what will happen is scary! That's why I'm chatting with you about the first of three significant fears I've heard these past few weeks: the fear of selling old inventory. Listen in to find out where this fear comes from, and my best tips on facing those storage boxes head-on. For show notes and more, go to www.savvyshopkeeper.com/episode39 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Fol...
2020-09-1226 minSavvy Shopkeeper Retail PodcastBONUS EPISODE: Are You Playing Big? Are You Playing To Win?In this closing episode of Season 3 of the Savvy Shopkeeper Retail Podcast, I share what I experienced over the past 5 months as a shopkeeper and small business owner. As I wrap up this season, I want to invite you to join me in this community of shopkeepers who are committed to their own dreams and playing big. Both the Savvy Shopkeeper Learning Lab and Master Shopkeepers are currently open for new members and I would love to welcome you into these communities. On Monday, August 17, 2020 at 9pm EST the introductory price of the...
2020-08-1412 minSavvy Shopkeeper Retail Podcast38. Shopkeeper Stories with Kathy of Pineapple on MainIn the final episode of the Shopkeeper Stories mini-series, I spoke with the Master Shopkeepers member who asked me to do the series in the first place: Kathy, owner of Pineapple on Main in Dublin, Pennsylvania. Over the past few years, Kathy's brand has evolved from an event design company to a home, gifts, and baby goods store. She shared about all the ups and downs of buying her first round of inventory, expanding to two locations then back to one, and dissolving a business partnership. Lastly, Kathy talks about what she's learned from Master...
2020-08-1333 minSavvy Shopkeeper Retail Podcast37. Shopkeeper Stories with April of Pink + FrillosThis episode of the Shopkeeper Stories series features April, owner of Pink + Frillos in Greenville, Michigan. April started her business from her basement, then moved to a 1900 sq. ft. storefront in a less than ideal location. Her customers drive anywhere from 40 minutes to 2 hours to shop at her store! Now, she and her husband are opening their next venture: a working apple orchard with a coffee shop, tavern, and shop space. April shared her journey as a shopkeeper, her plans for her expanding businesses, and how Master Shopkeepers has helped her succeed over th...
2020-08-1133 minSavvy Shopkeeper Retail Podcast36. Shopkeeper Stories with Karen of Alluv PlaceIn this episode of the Shopkeeper Stories series, I chatted with Karen, shopkeeper at Alluv Place in Brentwood, California. Her unique journey from maker to shop owner includes opening Alluv Place just weeks before California went into quarantine due to COVID-19. Karen shared her experience working with a business partner, her core business values, and what she has learned during her time as a member of Master Shopkeepers. Click here to see the full show notes for Episode 36. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Foll...
2020-08-0633 minSavvy Shopkeeper Retail Podcast35. Shopkeeper Stories with Taylor of The Turquoise Top Hat In this episode of the Shopkeeper Stories series, I had the pleasure of speaking with Taylor, owner of The Turquoise Top Hat in Stevensville, Michigan. Before the Bob-Ross-style "happy accident" that led her to open The Turquoise Top Hat, Taylor was a school teacher. She still uses her teaching skills today at her wooden sign painting workshops. We also chatted about what Taylor has done to pivot her business during COVID-19, as well as her experience as a member of Master Shopkeepers. Click HERE for more information abo...
2020-07-3021 minSavvy Shopkeeper Retail Podcast33. My Favorite Software & Tools for ShopkeepersRunning a brick and mortar store requires a surprising amount of software! There are lots of different options out there for any pain point you might have in the running of your shop. As a shopkeeper myself, I know what it's like to search and search for the right solution. Today I'm sharing my top software picks for everything from email marketing to inventory to graphic design. For links to these programs and more information, head to www.savvyshopkeeper.com/episode33. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on I...
2020-07-1626 minSavvy Shopkeeper Retail Podcast32. Who Should Independent Retailers Hire for Social Media Management?There comes a time for most shopkeepers when juggling every task from inventory to staffing to marketing becomes too much. Social media management is one of the first tasks that shopkeepers can delegate. Today I'm sharing the four types of people you can delegate this crucial task to. There's a way to delegate this at every budget! For show notes, visit www.savvyshopkeeper.com/episode32 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-07-0915 minSavvy Shopkeeper Retail Podcast31. Financial Foundations for Brick and Mortar Store OwnersMany shopkeepers do not have a business background when they open their store. Even those who do struggle with understanding the financials of their business. Today I'm sharing my own journey in learning the ins and outs of my store's finances. I'm also sharing a unique opportunity for shopkeepers to learn how to take control of their shop's finances. To read show notes for this episode, visit www.savvyshopkeeper.com/episode31 Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-07-0216 minSavvy Shopkeeper Retail Podcast30. Work Less. Profit More.As a business owner, it's easy to get pulled in a million different directions. At some point, I'm sure you have felt the intense overwhelm of trying to do everything for everyone. Today I'm sharing how and why I'm refocusing my efforts for Savvy Shopkeeper so that I can best serve brick and mortar shopkeepers. The new mission of Savvy Shopkeeper is to teach you how to work less and profit more. Listen in as I share openly about resetting my business and my core mission. To read the show notes for this episode, go to www.savvyshopkeeper.com...
2020-06-2513 minSavvy Shopkeeper Retail Podcast29. Resetting Your Business Is an OpportunityResetting Your Business Is an Opportunity More than ever, shopkeepers are taking stock of their businesses and considering the way forward. That means it is the perfect time to do a business reset. Resetting your business means reflecting on what is and isn't working, analyzing your numbers, and planning for the future based on the values that matter to you. Here's exactly how to do it. Click HERE to see all of the show notes for this episode. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy o...
2020-06-1816 minSavvy Shopkeeper Retail Podcast28. Posting About Sensitive Topics on Your Business Social Media AccountsPosting About Sensitive Topics on Your Business Social Media Accounts 2020 has not been easy for anyone. As difficult as it's been as a business owner, it's been equally challenging as a person, as a human being, but I know firsthand that from discomfort comes growth. Both the political climate and social issues are front and center more than I've ever seen before. Should You Post? The one question I've been hearing from shopkeepers is, "Should I post about socio political issues on my business social media accounts?" As a business consultant an...
2020-06-1208 minSavvy Shopkeeper Retail Podcast27. Let's Talk About The Mess In Our Retail StoresFull show notes coming soon! Click HERE to grab the Reopen Safely checklist. For more information visit the Savvy Shopkeeper website or the Shopkeeper's Academy. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-06-0418 minSavvy Shopkeeper Retail Podcast26. Business Lessons Learned During Covid-19 Part 2More detailed show notes coming soon. Elisa, owner of Moonstruck CLE Episode 1 - Who to Expect from the Savvy Shopkeeper Podcast Episode 2 - How Much Do I Need to Make in Order to Pay Myself Want more information about the Shopkeeper's Academy? Click here to check it out. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-05-2820 minSavvy Shopkeeper Retail Podcast25. Business Lessons Learned During COVID-19 Part 1This episode is part 1 of 2 episodes where I talk about all of the business lessons learned during the first few months of the Covid-19 pandemic. Links to articles or resources mentioned in Episode #25: Karen Berg of Alluv Place (All Love Place) Master Shopkeepers group page Business bank account blog post Savvy Shopkeeper Podcast on paying yourself CARES Act for business relief Savvy Shopkeeper podcast Insta page Until the next episode, be savvy, boss up & stay healthy! This episode is sponsored by Darice. Learn more about Kathy Cruz and Savvy Shopkeeper at Sa...
2020-05-2123 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #12 - Find the silver lining!The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. Master Shopkeepers is open to new members until Tuesday, May 12, 2020. Click here for more information o...
2020-05-0708 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #11 - Protect Profit Margin or Focus on Cash Flow?The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. If you find this episode helpful, please share it with a shopkeeping friend! ...
2020-04-3005 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #10 - Stop hiding to avoid taking actionThe Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. If you find this episode helpful, please share it with a shopkeeping friend! ...
2020-04-2904 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #9 - A Bull Market vs. A Bear MarketThe Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. If you find this episode helpful, please share it with a shopkeeping friend! ...
2020-04-2803 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #8 - Finding peace and calm during turbulent timesThe Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. If you find this episode helpful, please share it with a shopkeeping friend! ...
2020-04-2704 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #7 - Don't avoid finances during tough timesThe Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. If you find this episode helpful, please share it with a shopkeeping friend! ...
2020-04-2203 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #6 - Selling is NOT spammingThe Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. If you find this episode helpful, please share it with a shopkeeping friend! ...
2020-04-2104 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #5 - Give yourself credit!The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. If you find this episode helpful, please share it with a shopkeeping friend! ...
2020-04-2004 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #4 - Feel emotion AND do things that make you happyThe Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. If you find this episode helpful, please share it with a shopkeeping friend! ...
2020-04-1904 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #3 - Disconnect from the negativity on social media!The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. If you find this episode helpful, please share it with a shopkeeping friend! ...
2020-04-1804 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #2 - Get ready for the day!The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. If you find this episode helpful, please share it with a shopkeeping friend! ...
2020-04-1703 minSavvy Shopkeeper Retail PodcastBoss Up Minisode Series #1 IntroductionThe Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to pivot and run your business creatively and efficiently while our stores are mandated to be closed and most of us are under Stay at Home orders. Please visit the Savvy Shopkeeper website for more information or the Shopkeeper's Academy where you can access FREE resources for retailers during the COVID-19 pandemic. If you find this episode helpful, please share it with a shopkeeping friend! ...
2020-04-1604 minSavvy Shopkeeper Retail PodcastBONUS EPISODE: Applying the CARES Act to your Retail BusinessThere are programs and resources for Small Business Owners under the CARES Act. In this bonus episode, Sarah Nemecek of WE Profit Foundry, helps to explain the differences between the programs and how to decide which ones might be a good fit for you and your retail business. Disclaimer: This is not tax or legal advice and you should consult your accountant or attorney, or seek assistance from the SBA or your bank for your specific situation. Savvy Shopkeeper website Coronavirus Resources for Retailers Master Shopkeepers Mastermind Group Click here to apply for the EIDL loan pr...
2020-04-0234 minSavvy Shopkeeper Retail Podcast24. You Are NOT AloneIn this episode, I share emotions and issues we are likely all experiencing and how to turn some of that around. Links to articles or resources mentioned in Episode #24: Episode 22 How retailers can handle this challenging time Episode 23 Get creative with selling online Shopkeeper Academy's "Break-Even" analysis spreadsheet in Coronavirus resources CARE ACT for business relief Until the next episode, be savvy, boss up & stay healthy! This episode is sponsored by Darice. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-04-0115 minSavvy Shopkeeper Retail Podcast23. Get Creative With Selling Online! In this episode, I'll review ways to adapt to the current retail environment in selling from a distance. I'll talk about - Online avenues What you can offer customers Other ways to stay in touch Links to articles or resources mentioned in Episode #23: WE Profit Foundry Natterdoodle Free resources in the Shopkeeper's Academy for Retailers during the Coronavirus Pandemic Episode 21 on building an email list Open Phone App Listing of Software programs - some offering special discounts Until the next episode, be savvy, boss up & stay healthy! This episode is sponsored by Darice.
2020-03-2725 min
The Bubbles EffectEpisode 42: Bubbles and Biz with Kathy CruzEpisode #42 is up! 🥳 Love this conversation with Kathy Cruz, owner and founder of the Savvy Shop Keeper 🛍️
Kathy worked in law enforcement for many years and then opened the Salvaged Boutique with her sister.
After looking for a community of like-minded shop owners (with no luck), she decided to create it herself! Starting with a blog and now having an online platform, podcast and more! Grab a glass and let's chat!🥂
2020-03-2430 minSavvy Shopkeeper Retail Podcast22. How Retailers Can Handle this Challenging Time {Coronavirus Episode}DISCLAIMER: The Coronavirus pandemic situation is constantly changing. The audio from this Facebook Live was recorded on March 10, 2020, and many things have changed since then. Many small businesses have been ordered to close or owners have voluntarily closed their businesses in order to protect their communities. The audio isn't the quality we normally provide on the Savvy Shopkeeper Retail Podcast but the content is worth sharing with listeners because it does provide helpful information for retailers. In this episode, I'll focus on what we can do as retail business owners, either to help our businesses or h...
2020-03-1848 minSavvy Shopkeeper Retail Podcast21. Why You Should Have an Email List and How to Get Started In this episode I'll cover growing and managing email newsletters. Why use email marketing? So many platform choices, where do I start? Is it worth it? Links to articles or resources mentioned in Episode #21: Emily of Modesty N Mind Christine of Josephine and Mim Flodesk - super simple email platform Mailchimp Constant Contact Snap Retail Active Campaign Mailerlite Marsello Klaviyo How to grow your email list blog post Savvy Shopkeeper Instagram Leave a Podcast Review Until the next episode, be savvy and boss up! This episode is sponsored by Darice. Learn mo...
2020-03-1318 minSavvy Shopkeeper Retail Podcast20. Why Inventory Management is so ImportantIn this episode, we'll discuss why inventory is your most important asset Why should retail business owners use it? What fields of information are important 4 important metrics Links to articles or resources mentioned in Episode #20: Laura of Brushed Design Co. Darice blog post on getting rid of inventory Plan and Track like a Retail Boss workshop Leave a Podcast Review Until the next episode, be savvy and boss up! This episode is sponsored by Darice. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on In...
2020-03-0519 minSavvy Shopkeeper Retail Podcast19. What the heck is the Facebook Pixel?In this episode, I'm diving into the Facebook Pixel. What is the Facebook Pixel? Why should retail business owners use it? Links to articles or resources mentioned in Episode #19: Mae's Boutique Ep 12: Social Media Ads 101 Ep 11: Five Marketing Mistakes Small Retail Business Owners are Making Master Shopkeepers Ep 3: An Instagram Blueprint for Shopkeepers Instagram @savvyshopkeeper Leave a Podcast Review Until the next episode, be savvy and boss up! This episode is sponsored by Darice. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on...
2020-02-2714 min
Savvy Shopkeeper Retail Podcast18. My 10 Favorite Retail and Business PodcastsThere are tons of experts in the retail and business spaces, and I'm proud to be among them! I'm certainly not the only one giving helpful, actionable, and detailed advice in a podcast format. That's why I'm sharing ten of my favorite retail and business podcasts! From interviews with multi-billion dollar entrepreneurs to in-depth visual merchandising tips, these podcasts have something for every aspiring, growing, or thriving retail store owner. For show notes, including links to all of the podcasts I mentioned in this episode, visit www.savvyshopkeeper.com/episode18. Kathy Cruz is an...
2020-02-2015 minSavvy Shopkeeper Retail Podcast17. The Confusion around Community Over CompetitionIn this episode, we'll discuss the notion between community & competition. Defining each separately Nature vs. Nurture Bridging the gap Encouraging your interpretations Links to articles or resources mentioned in Episode #17: Amy McCauley of Scout Boutique Sarah Nemecek of WE Profit Foundry Financially Confident Women Entrepreneurs Facebook Group Instagram: @savvyshopkeeper Email for comments/video response Leave a Podcast Review Until the next episode, be savvy and boss up! This episode is sponsored by Darice. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2020-02-1320 minSavvy Shopkeeper Retail Podcast16. The #1 E-Commerce MisconceptionIn this episode I cover some of the questions you should consider before builidng an e-commerce store for your retail business. I cover: The #1 misconception I keep hearing Determining the need to add Ecommerce Realistic efforts to support it How to prepare Links to articles or resources mentioned in Episode #16: Kim of Helium Studio Instagram@savvyshopkeeper Leave a review on iTunes Until the next episode, be savvy and boss up! This episode is sponsored by Darice. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on...
2020-02-0619 min
Savvy Shopkeeper Retail Podcast15. Why a Retail Loyalty Program is ValuableHave you ever gotten a free drink at Starbucks, earned cash back at Target, or paid a lower price for an item at Ikea? If so, you've experienced the joy of a retail loyalty program. Retail loyalty programs are valuable to consumers because they get free items, discounts, or special offers. But for independent retailers, offering a rewards program can give you valuable insights into your customers' buying habits, retain the customers who are most likely to buy from you again, and boost your bottom line. Listen to this episode to learn why a retail lo...
2020-01-3019 min
Savvy Shopkeeper Retail Podcast14. Lessons Learned at Market (AmericasMart)AmericasMart is both for buyers and sellers. Before I attended my first AmericasMart, I was searching for information on how to navigate the wholesale buying process, where to stay, and what to prioritize on a limited timeline and budget. And while I did finally go to market and have a successful buying trip, I wish I'd had someone to give me an overview beforehand. Needless to say, attending your first wholesale market as an indie retail store owner or maker can be intimidating. Whether it's Dallas, Vegas, Atlanta, or another wholesale market, there are definitely some key...
2020-01-2321 minSavvy Shopkeeper Retail Podcast13. What Made 2019 Successful for Independent RetailersIn this episode, I went straight to the best resources. You! This is all about successes. Categorized themes of things that worked best for our shop keepers last year. Let's get inspired and learn from each other! Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #13: Savvy Shopkeeper newsletter Instagram page @savvyshopkeeper A special thank you to the amazing women who own the businesses mentioned in this episode. Rachel Woodard Alverez of Rachel Alvarez Art Tammy Simerson of the Red Dresser Marketplace Kathy Piccari o...
2020-01-1623 minSavvy Shopkeeper Retail PodcastBONUS EPISODE 1: My Best Tips for Your Retail Business in 2020Here are 7 tips to help you become the best retail business owner you can be in 2020. To find the offerings mentioned at the end of this bonus episode, please visit Shopkeeper's Academy. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2019-12-2623 min
Savvy Shopkeeper Retail Podcast12. Social Media Ads 101Navigating the world of social media advertising can be daunting for independent retail store owners. With platforms like Facebook and Instagram constantly evolving, it's easy to feel overwhelmed trying to craft an ad strategy that truly works—or to run ads at all. In this episode, I simplify the complexities of social media ads by breaking down the foundational steps you need before diving into paid promotions. From understanding the nuances of traffic temperature—cold, warm, and hot audiences—to knowing your ideal customer inside out, we're covering all the essentials of effective social media ads....
2019-12-1218 min
Savvy Shopkeeper Retail Podcast11. Five Marketing Mistakes Small Retail Business Owners are MakingIt's no surprise that there is a lot of marketing involved in owning a retail store. But what might surprise you is that marketing your shop doesn't have to be expensive—in fact, it's often quite affordable, as long as you can invest some time and effort, too. Still, there are some common issues that indie retailers need to correct when it comes to marketing their stores. From inconsistent social media posting to having a confusing or non-existent online presence, there are marketing mistakes that can hurt your business. Thankfully, these common mistakes are relatively simp...
2019-12-0518 minSavvy Shopkeeper Retail Podcast10. Setting Boundaries While Maintaining or Growing A Profitable Retail BusinessThis episode is all about balance. In this episode, I go over: A breakdown of necessary professional boundaries How to set personal boundaries The importance of time management Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #10: Charlotte of Southern Succotash Darice blog post - A day in the life of a retail store owner Savvy Shopkeeper Instagram page - @savvyshopkeeper Our shopkeeper community This episode is sponsored by Darice. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper
2019-11-2820 minSavvy Shopkeeper Retail Podcast9. How well do you know your retail customer? {FREE Workbook}The most important thing about your customers? Understanding them. In this episode, I go over these three things: Understanding your ideal client How to keep this person top of mind when creating content Connecting with your customers on an intimate level Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #9: Shopkeeper Spotlight, Julie of Heart 'n Home Shopkeeper's Academy Customer Avatar workbook Savvy Shopkeeper Instagram page - @savvyshopkeeper Full Show Notes for Episode 9 This episode is sponsored by Darice. L...
2019-11-1416 minSavvy Shopkeeper Retail Podcast8. Are You Ready For Retail's Mega Holiday Weekend?The holidays are upon us. We all need savvy ways to get ready. In this episode, I will go over: Prepping for the Holiday Season Tools to get ahead and stay organized Unique ideas to stay sane, fun and engaging Links mentioned in Episode #8: Episode 8 Full Show Notes Shopkeeper Spotlight: Melissa, owner of Gracious Leigh Gifts Savvy Shopkeeper's Facebook Community One-On-One Coaching Holiday Guide for Planning (Darice Article) Scratch Off Cards Tutorial Seasonal Gift Wrap Items (Darice) Tips for Creating Eye-Catching Window Displays (Darice Article) Point of Sale Systems (Darice Article) Savvy Shopkeeper Podcast Epi...
2019-11-0821 min
Savvy Shopkeeper Retail Podcast7. Five Fun Ways For Retailers To Get More Engagement On Social MediaIn the world of independent retail, navigating social media can often feel like a daunting task. Many shopkeepers grapple with achieving meaningful engagement, wondering how to capture their audience's attention and boost their interaction rates. While understanding the metrics of social media engagement is vital, it's also crucial to connect with your audience on a personal and emotional level. That's why I'm sharing five fun and effective strategies to enhance your social media engagement! From tagging friends to expressing themselves with emojis, there are numerous ways for your customers to engage with your content. Discovering w...
2019-10-3117 min
Savvy Shopkeeper Retail Podcast6. Set Your Retail Business Up for Success with TaxesTaxes may not be the most thrilling topic, but they're a crucial aspect of running a successful retail business. Whether you're clocking in at a brick-and-mortar or running your shop from behind a screen, setting yourself up for success with taxes is essential. In this episode, I dive into why you should never push off those pesky tax responsibilities and share ten valuable tips to keep you on track. From separating your business and personal finances to setting up a system for receipts, these tips will help you avoid scrambling or the dreaded audit. Let's...
2019-10-2418 min
Savvy Shopkeeper Retail Podcast5. How to Host or Participate In a Successful Pop-Up Shop in a Brick and Mortar StorePop-up shops offer fantastic opportunities for both makers and retail store owners to expand their reach. But how do you ensure success in these temporary retail experiences? In this episode, we're diving deep into pop-up shops—aka, short-term retail events that have a built-in element of urgency and excitement. We'll explore the benefits that pop-ups bring, from cross-promotion and market research to revenue boosts and broadening your customer base. We'll also cover the essentials for planning and executing a seamless pop-up, touching on agreements, social media strategies, product placement, and more. Planning and pro...
2019-10-1717 min
Process to Profitability112 | Pitching Your Product to Retailers with Kathy CruzToday I’m talking about pitching your product to retailers with Kathy Cruz. Kathy shares a ton of great information as a retailer herself and as a maker who has gotten her products into stores. We talk about selling outside of your business and knowing when you’re ready. We also discuss the technical pieces you need in order to work with retailers and how your website can help you do that. We chat about finding the right stores to get into and the research you should do before reaching out, as well as ways you can add additional valu...
2019-10-1712h 35
Savvy Shopkeeper Retail Podcast4. How Retailers Can Increase Their Average SaleAs independent retail business owners, knowing our numbers is crucial. Too often, we get caught up in the day-to-day hustle without understanding key metrics that could propel our businesses forward. Understanding and improving your average sale can significantly impact your retail success. In today's episode, I'm diving into everything you need to know about average sales, from calculating this essential metric to actionable strategies for increasing it. Whether you run a brick and mortar store, sell at markets, or operate an ecommerce business, these tips are applicable across all retail types. Listen in as I...
2019-10-1018 min
Savvy Shopkeeper Retail Podcast3. Instagram Blueprint for ShopkeepersIn the world of independent retail, navigating the bustling realm of Instagram can often seem overwhelming, especially with all the buzz about algorithms and follower counts. But fear not, shopkeepers! This episode is about demystifying the Instagram landscape with a clear and simple roadmap to elevate your presence without getting lost in the details. Join Kathy Cruz as she shares a straightforward Instagram blueprint tailored just for shopkeepers. Discover the power of the four C's: Consistency, Community, Creativity, and Clarity. Plus, learn to let go of those sneaky mindset hurdles that hold you back. With s...
2019-09-2724 minSavvy Shopkeeper Retail Podcast2. How Much Do I Need To Make In Annual Sales In Order To Pay Myself?SAVVY SHOPKEEPER SHOWNOTES: https://savvyshopkeeper.com/episode2/ Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
2019-09-2418 minSavvy Shopkeeper Retail Podcast1. What To Expect From The Savvy Shopkeeper Retail PodcastThis has been a long time coming! It's been months since I blogged, but for good reason. I spent the past two months learning how to podcast, finding an editor, partnering with a sponsor, and creating "all the things" to get ready for this launch. Well, it's finally here – the Savvy Shopkeeper Retail Podcast! My goal is to provide you with a weekly podcast that's easily digestible, maybe 20 minutes or so, where I teach you one valuable tool or lesson about shopkeeping. I have a long-running list of topics that shopkeepers have been aski...
2019-09-0921 min
Keeping Shop: A Brick and Mortar PodcastBootstrapping Her Way To Multiple Revenue Streams-Kathy Cruz of The Salvaged BoutiqueThis week's episode is with Kathy Cruz, co-owner and co-mastermind at The Salvaged Boutique in Lakewood, Ohio. Kathy and her sister Karen started their company at home and bootstrapped their business every step of the way. The sisters grew up in Ohio with their mom who stressed the importance of a clean and nicely furnished home even when there was little money for decor. Kathy does a better job telling their origin story, but essentially this single mother taught her girls all they know about up-cycling and refurbishing "another man's trash" into beautiful home furnishing. And it clearly served Karen...
2017-05-0945 min