Shows
Help! My Business is GrowingGrowing your business through collaborations, with Chad JenkinsComments? Suggestions? Text the show here! Collaboration is an often overlooked driver of business growth. It can spark innovation, expand your market reach, and turn challenges into opportunities in ways you might not expect. Yet, many small businesses struggle to find the right partnerships.So what do you need to do to start collaborating effectively to propel your business forward? What are the strategies that can help you turn obstacles into opportunities? And...2025-02-2143 min
Help! My Business is GrowingIndustry Deep Dive - Construction: Practical strategies for managing construction contracts, with Megan ShapiroComments? Suggestions? Text the show here! Every construction project starts with a contract—but not all contracts are created equal. If you overlook critical details or skip negotiation, you could face unexpected liabilities, payment delays, and disputes that stall progress. Poor contract management can lead to financial setbacks, strained relationships, and missed opportunities for future projects.So, how can you identify risks before signing?What strategies help you negotiate fair terms?And how can you protect your interests while keeping projects on track?My guest today is Me...2025-02-1449 min
Help! My Business is GrowingHow to hire, onboard, and compensate salespeople effectively, with Aleasha BahrComments? Suggestions? Text the show here! Hiring and onboarding a sales team can either make your business or break it. If you don't have a solid hiring process in place, you'll end up guessing who’s right for the job instead of making an informed choice and hoping they’ll figure it out on their own. But wrong hires or weak onboarding cost money because it leads to high turnover, frustrated salespeople, and lost sales. You need a clear process to find the right talent, get them up to speed with your business, and keep them...2024-12-2036 min
Help! My Business is GrowingBest practices for employee terminations, with Jill ShroyerComments? Suggestions? Text the show here! One of the toughest conversations you’ll have as a leader is terminating an employee. Whether you’re dealing with someone who’s struggling or changes in your business, getting this process right is make-or-break. One wrong move could land you in legal hot water or send your team's morale into a nosedive.So, how do you know when it’s the right time to let someone go? How can you have these hard conversations with honesty and fairness? And what steps can you take to make su...2024-12-1350 min
Help! My Business is GrowingGrowth without breaking: The 5 Cs for sustainable growth, with Joey IazzettoComments? Suggestions? Text the show here! Growing your business is on every entrepreneur's mind. Maybe you're eyeing new markets, or you've set your sights on doubling revenue in the next few years. Sounds exciting, right? But if your business isn't ready for that growth, it can backfire fast.What happens when you're not prepared? Production delays start piling up. Your team burns out. Worse, you start losing the customers you worked so hard to get.So, how do you know if your business is ready for rapid growth?2024-12-0648 min
Help! My Business is GrowingMastering sales with Neuro-Linguistic Programming (NLP), with Nikki RauschComments? Suggestions? Text the show here! Neuro-linguistic programming (NLP) is a powerful method to improve your sales communication skills. If your sales team isn't closing as many deals as you'd like, the problem might not be the product or service—it could be how effectively the salesperson communicates. Misunderstanding the customer’s needs, speaking at the wrong pace, or failing to connect can lead to missed opportunities. Ineffective communication can also create friction with your team, suppliers, and clients. So, what exactly is NLP, and how can it help you co...2024-11-2950 min
Help! My Business is GrowingThe art and science of pricing, with Adam WallaceComments? Suggestions? Text the show here! Getting your pricing strategy right is crucial to business success. And though it might seem as simple as choosing a random number - it’s not. Pricing is more complex and understanding the psychology behind your customers’ buying decisions plays a huge role in getting it right. If your prices don’t match the perceived value of your products, you might lose customers, miss out on sales, or damage your brand's reputation. So, how do you price your products so you can hit your goals? Wha...2024-11-1550 min
The FP&A Guy NetworkHow FP&A Professionals Can Bridge the Gap Between Finance and Operations with Kathy SvetinaIn this episode of FP&A Tomorrow, host Paul Barnhurst, also known as The FP&A Guy, dives deep into the world of financial planning and analysis with Kathy Svetina. As a fractional CFO for businesses, Kathy shares her expertise in transforming small to mid-sized companies’ financial health and operational efficiency. She discusses her five-part framework for building a solid financial foundation and shares insights on how smaller businesses can leverage FP&A to drive sustainable growth and avoid common financial pitfalls.Kathy Svetina is the founder of Newcastle Finance, specializing in fractional CFO services for businesses wi...2024-11-1458 minFP&A TomorrowHow FP&A Professionals Can Bridge the Gap Between Finance and Operations with Kathy SvetinaIn this episode of FP&A Tomorrow, host Paul Barnhurst, also known as The FP&A Guy, dives deep into the world of financial planning and analysis with Kathy Svetina. As a fractional CFO for businesses, Kathy shares her expertise in transforming small to mid-sized companies’ financial health and operational efficiency. She discusses her five-part framework for building a solid financial foundation and shares insights on how smaller businesses can leverage FP&A to drive sustainable growth and avoid common financial pitfalls.Kathy Svetina is the founder of Newcastle Finance, specializing in fractional CFO services for businesses wi...2024-11-1458 min
Help! My Business is GrowingHow to be franchise audit ready, with Stacy FarberComments? Suggestions? Text the show here! Franchise audits are vital for maintaining the financial health of your business. However, many new franchisors find this process challenging, struggling through it due to a lack of preparation and understanding of what it’s all about. This can lead to compliance issues, financial discrepancies, and even damage to the brand’s reputation.So, what exactly is franchise auditing? How does it work? And why is it so important for the financial health of your franchise business?In this episode, Stacy Farb...2024-11-0137 min
Help! My Business is GrowingHow to pick the right ERP, with Allison CumminsComments? Suggestions? Text the show here! Is your business growing but struggling with outdated tools, systems, and processes? ERP systems can help streamline operations and boost efficiency. But, ERP, or Enterprise resource planning, is more than just adding new technology. It requires careful planning and proper change management. When is the right time to implement an ERP system in your business? How do you get started, and how do you help your team transition smoothly?In this episode, Allison Cummins and I discuss ERP implementation and why c...2024-10-2544 min
Help! My Business is GrowingMinimizing legal risk in your growing business, with Michelle BombergerComments? Suggestions? Text the show here! Your small business is poised for growth, but lurking legal risks could derail your success. It’s easy to get caught up in the excitement of growth and overlook the legal side of things. From employment laws and tax codes to those contracts that seem clear until they aren't, any of these can lead to expensive and time-consuming disputes. So, how do you make sure your business is legally protected? Do you hire a full-time lawyer or a consultant? And are there other ways for you to...2024-09-1340 min
Help! My Business is GrowingHow Workforce Development Drives Business Growth, with Michelle ArentzComments? Suggestions? Text the show here! Great businesses thrive by investing in their people. When companies face tough times, it's often due to a lack of workforce development. If employees don't feel supported or aren't given chances to grow, it can lead to demotivation, higher turnover, and team dysfunction. So, what is workforce development? How does it function, and how can you implement it effectively?In this episode, Michelle Arentz and I chat about why workforce development matters and how creating a positive workplace culture ca...2024-09-0648 min
Help! My Business is GrowingHow to retain your best employees, with Kristie HolmesComments? Suggestions? Text the show here! Employee retention lies at the heart of every successful business. It's the lifeline that keeps productivity high and morale even higher, making your team feel valued and appreciated, and motivating them to do their best. Yet, many companies struggle with keeping their best talent. Even businesses that seem great on paper often face high turnover rates. So why is it becoming harder to retain your employees? Why is this a recurring issue? What makes people want to leave? And what can you do to really show y...2024-08-2340 min
Help! My Business is GrowingMessy finances and how to avoid them, with Jennifer YousemComments? Suggestions? Text the show here! When your financial records are not accurate or organized, it can lead to poor decisions, financial problems, and stunted growth.So how do you keep your books clean? What should you look for in a bookkeeper and accountant? And how do you make sure that your financial records are accurate and up to date? In this episode, Jennifer Yousem and I talk all about the challenges of messy accounting for small businesses. We break down why this is so common, even in this day and age of ac...2024-08-1640 min
Help! My Business is GrowingEffective expense management for a financially healthy business, with John KrebsbachComments? Suggestions? Text the show here! Expense management is a must for any business. Every dollar spent can either contribute to your growth or drain your resources. And while it seems like a simple thing to do, many businesses struggle with it - causing bigger financial problems down the road. So what can you do to avoid this in your business? In this episode, John Krebsbach and I go very deep into effective expense management. From managing credit cards and checks to dealing with reluctant vendors, he shares practical tips and real-world exa...2024-08-0249 min
Help! My Business is GrowingBoosting financial growth in your construction business, with Dominic RubinoComments? Suggestions? Text the show here! Transforming your construction business can be a challenging yet rewarding process.Is it time to scale up? Well, you've got customers to deal with, suppliers to find, building codes to follow, and a team to keep on point. All these moving parts directly affect your finances. Things can get chaotic fast, and if you neglect any of these areas, it can really hurt your financial stability and growth.So, how do you keep everything on track in your c...2024-07-2635 min
Help! My Business is GrowingMastering business stress with breathwork, with John HallComments? Suggestions? Text the show here! Running a business can be very stressful, as you may already know.When stress kicks in, it can impact both your body and mind, affecting how well you work. If it’s not managed, it can lead to loss of focus, missed opportunities, and even burnout, which can prevent your business from growing. The good news is, there's a simple yet effective way to manage stress called Breathwork. This technique helps you regain contr...2024-07-1239 min
Help! My Business is GrowingHow to hire your best employees, with Kristie HolmesComments? Suggestions? Text the show here! For your business to grow, you need a recruitment strategy or recruitment process in place to get the right team in place.If you don’t find the people that can best fit your business needs, you might end up with higher turnover and lower productivity, making it harder to hit your goals. So what can you do to get it right? You can optimize your job listings, cultivate the right culture and even adjust your salary ranges to attr...2024-07-0532 min
The Fractional Edge PodcastUnlocking Business Success with Fractional CFOs: Insights from Kathy SvetinaWelcome to the latest episode of the Fractional Edge podcast! In this turbocharged episode, host Carol Fraser dives deep into the world of workforce planning with special guest Kathy Svetina, a fractional CFO. Kathy shares insights from her experience in corporate finance and explains the value of having a fractional CFO on board. Discover how fractional executives can provide a competitive edge to your organization and learn about the Financially Healthy House Framework that Kathy uses to ensure healthy finances in businesses.To catch all the action, tune in to the podcast episode and get ready to...2024-06-2848 min
Help! My Business is GrowingWorkforce planning and job architecture for business growth, with Carol FraserComments? Suggestions? Text the show here! Workforce planning is a vital strategy for your growing business. It makes sure that you have the right people fill the right roles at the right time. But applying workforce planning concepts to your operations might be challenging, especially if it's something you've never had in your business before. So, what exactly is workforce planning? How does it integrate into your business structure? And how do you know if it's effective or not?In this episode, Carol Fraser and I tal...2024-06-2842 min
Cabinet Maker Profit System PodcastWhat is a WIP report, and how do I use it to get better at managing money and projects in my woodshop with Kathy SvetinaIn this episode, we have the pleasure of speaking with Kathy Svetina, the founder of NewCastle Finance, about the crucial role of WIP (Work in Progress) reports in managing money and projects in a woodshop. Kathy shares her insights on how these reports can help you keep track of ongoing projects and improve financial management, ultimately leading to more successful business operations. Listen now to learn from Kathy's expertise and apply these tips to your own woodshop!2024-06-271h 02Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic RubinoWhat is a WIP report, and how do I use it to get better at managing money and projects in my woodshop with Kathy SvetinaIn this episode, we have the pleasure of speaking with Kathy Svetina, the founder of NewCastle Finance, about the crucial role of WIP (Work in Progress) reports in managing money and projects in a woodshop. Kathy shares her insights on how these reports can help you keep track of ongoing projects and improve financial management, ultimately leading to more successful business operations. Listen now to learn from Kathy's expertise and apply these tips to your own woodshop!2024-06-271h 02
Help! My Business is GrowingHow to achieve leadership alignment, with Andy KatzmanComments? Suggestions? Text the show here! In the world of successful businesses, effective leadership alignment is crucial. When a company succeeds, it's often because its leaders make sure that everyone in the company understands, agrees, and works together to achieve its goals - that their strategies match the overall vision and objectives. This alignment fuels growth and success. However, when it's missing, people tend to focus on their own agendas, which can derail progress and cause problems. So, what exactly is leadership alignment? How can you...2024-06-2133 min
Help! My Business is GrowingHow to prevent check fraud, with Courtney OlsonComments? Suggestions? Text the show here! When your business becomes a victim of financial fraud, specifically check fraud, it can be a total nightmare. Not only will you lose money but you'll also lose time in trying to track it down, closing your account, and talking to your bank, lawyers, and the authorities. Depending on the size of the theft, it can affect your operations. You may not be able to pay your employees and your suppliers, damaging your reputation and it may even lead to legal action against you.2024-06-1431 min
Help! My Business is GrowingHow to avoid hiring mistakes, with Jamie Van CuykComments? Suggestions? Text the show here! When hiring for a new position, it's crucial to get it right. Hiring mistakes can be costly and disruptive, affecting productivity, team morale, and your bottom line. Making the wrong choice can also mean wasted time, resources, and opportunities for your company to grow. But how do you avoid making hiring mistakes? What are the red flags to watch out for? And how do you pick the right people who will bring your business to the next level?2024-06-0736 min
Women in AEC: Wine After WorkUnlocking Financial Success: Strategies for Small Businesses with Kathy SvetinaIn this episode, we had the pleasure of hosting Kathy Svetina, founder of NewCastle Finance and host of the Help, My Business Is Growing Podcast. With over fourteen years of experience in senior-level financial planning and analysis for Fortune 500 companies, Kathy brings a wealth of knowledge and expertise to the table. Kathy specializes in helping small businesses with annual revenues exceeding $3 million build financially healthy and sustainable businesses. Through her company, NewCastle Finance, she offers Fractional CFO services tailored to the unique needs of growing businesses. During our conversation, Kathy shared invaluable insights on how...2024-06-0532 min
Help! My Business is GrowingFinding the right executive assistant, with Gina CotnerComments? Suggestions? Text the show here! When your business grows, expect to get busy. But what happens when there is just too much on your plate? You might need an Executive Assistant (EA).It's a pivotal role within the organizational structure, providing crucial support to CEOs while helping steer the company toward success. So how do you go about hiring one?What do they do?Do you really need one?How do y...2024-05-2442 min
Help! My Business is GrowingDriving growth with professionalized business operations, with Whitney HahnComments? Suggestions? Text the show here! If your small business is currently growing, it might be time to professionalize your operations. The tools and methods that worked when you started may no longer work for you now that you're expanding. Without upgrading your ways of working, your business can fail. Inefficient processes and disorganization can hold you back, allowing the competition to leave you behind. So, how do you professionalize your operations?What are the specific steps to get...2024-05-1744 min
Help! My Business is GrowingOvercoming challenges in managing business growth, with Bob GreenComments? Suggestions? Text the show here! Feeling the pressure as your business grows? As you expand, expect to face new hurdles: Your old framework might no longer be the right fit. You'll need to build an executive team while streamlining your processes becomes crucial. And what about succession planning? Who takes over the reins when you step back? And if that's not enough pressure, you also need to make sure everything keeps running smoothly while managing all these changes. If you don't get it right...2024-05-1034 min
Help! My Business is GrowingDriving business growth through effective customer feedback, with Darlene CampagnaComments? Suggestions? Text the show here! Is your business missing out on valuable customer feedback? Without it, you won’t know what they want or even feel about your business.You’ll be operating in the dark, making decisions based on assumptions rather than data. If you’re also not taking the time to do any customer research, you won’t get to know their needs and pain points. This could lead to missed opportunities that will eventually eat into your finances. 2024-04-1948 min
Help! My Business is GrowingHow effective change management drives business success, with Ursula JorchComments? Suggestions? Text the show here! Change is part and parcel of running a growing business.But with change comes resistance, disrupting operations and creating hurdles that can strain your workload and more importantly, your finances.So what can you do to manage change effectively?Are there specific steps to take that will guarantee a smooth transition? And most importantly, how do you get your team to embrace change positively?In this e...2024-04-1235 min
Construction Champions PodcastFinancial Management Secrets for Construction! Construction Champions Podcast 2-29 Kathy SvetinaIn this episode of the Construction Champions podcast, host Ron Nussbaum welcomes guest Kathy Svetina, a fractional CFO for growing businesses. They discuss the importance of a work in progress report in the construction industry and its impact on financial operations and profitability.
About Kathy
Kathy Svetina helps small businesses with $3M+ in annual revenue build financially healthy and sustainable businesses. She is the founder of NewCastle Finance, a company offering Fractional CFO services to growing small businesses. For nearly fourteen years, she did senior-level financial planning and analysis for Fortune 500 companies. She saw firsthand how big...2024-04-0827 min
Help! My Business is GrowingOvercoming employee performance issues, with Barbara MasonComments? Suggestions? Text the show here! Struggling with poor performance in your business? Whether it's employees always running late, missing deadlines, or failing to meet expectations, it’s stressful and will eventually affect your bottom line. So, what's causing all the chaos? Is it a communication breakdown? Are there gaps in your onboarding processes? Or are your leaders not stepping up? Discovering the root causes of poor performance is key to implementing meaningful changes. But how do you identify and address these challenges? And wha...2024-04-0531 min
Help! My Business is GrowingBuilding an effective B2B sales process, with Liz HeimanComments? Suggestions? Text the show here! When growing your B2B operations, having an effective sales process in place is key.It serves as a guide for you and your clients - from the initial interest stage until you finally close the deal.But in B2B operations your sales funnel is more complex. There are more decision-makers, longer sales cycles, and more barriers to sales such as company accreditation or procurement checklists and so on.If you don't have an effective...2024-03-2940 min
Help! My Business is GrowingTransforming marketing spend into business growth, with Sean DoyleComments? Suggestions? Text the show here! In tough times, many businesses feel the urge to cut back on marketing spending.But what's the potential downside?Your brand might start to fade away, missing chances to connect with customers and falling behind the competition.Marketing isn't just about letting the world know about your business. It's also a powerful tool to control your business. It directly affects your cash flow and drives your bottom line.So, how do you make sure your marketing b...2024-03-2236 min
Help! My Business is GrowingHow to become a customer-centric business - and why it matters, with Chris HoodComments? Suggestions? Text the show here! If you have a customer-centric business, it means your customers are at the heart of everything you do.And this is a good thing because happy customers equals a thriving business.But sadly, many small businesses struggle to make this happen beyond their team members on the front lines.And this is a problem since customer satisfaction is crucial to your success.So what do you need to do to make...2024-03-0840 min
Help! My Business is GrowingThe impact of HR investigations in small businesses, with Jill AveyComments? Suggestions? Text the show here! Handling HR investigations can be a potential minefield for any business, especially those that are smaller but currently growing. It’s natural to feel overwhelmed when faced with employee complaints, wrongful termination claims, or accusations of workplace bullying and harassment. Yet these investigations matter because they can make or break your business. If resolved successfully, they'll protect your business and your employees.If you ignore or mishandle them, it could cause you legal problems and h...2024-02-1647 min
Help! My Business is GrowingOvercoming imposter syndrome as a business owner, with Andy HiteComments? Suggestions? Text the show here! Have you ever had that nagging feeling that you don't measure up?Do you live in constant fear that your success is just a fluke? Are you worried you'll be unmasked as someone without a clue what they're doing?It's the relentless struggle known as Imposter Syndrome, and it's something that even the most successful entrepreneurs suffer from.Imposter Syndrome doesn't discriminate. It haunts people in their personal and professional lives, sabotaging confidence and stifling potential. ...2023-12-0133 min
Help! My Business is GrowingHow to successfully implement HubSpot, with Jennelle McGrathComments? Suggestions? Text the show here! While HubSpot has many features, it can also seem overwhelming. With so much going on, it’s hard to know where to start or how to make the most of it. And if you're not careful, you can easily get bogged down in all the (helpful) bells and whistles and lose sight of your overall goals.So, what exactly is HubSpot? Why do businesses love it? What makes it different from other CRM platforms? And how do...2023-11-2441 min
Help! My Business is GrowingHow to hire top sales people for your growing business, with Dan FantasiaComments? Suggestions? Text the show here! Sales can get complicated, especially for smaller or rapidly growing companies. Your sales process might seem like a maze, and disorganized data only makes it worse. Losing potential customers is frustrating and puts pressure on meeting targets. So how do you build or streamline your sales process? Where do you find the right sales talent? And most importantly, how can you ensure this process becomes the foundation for your long-term success?In this episode, our guest Dan Fantasia provides expert insights an...2023-11-1038 min
Help! My Business is GrowingProtecting intellectual property in service-based businesses, with Erin AustinComments? Suggestions? Text the show here! Intellectual property is a vital business asset that needs protection. It includes all your ideas, creations, products/services that drive growth. If you don't protect your intellectual property (IP), you risk competitors stealing or copying what you do, which could lead to lost revenue. The digital age has further complicated matters. It is now very easy to accidentally copy someone else's work, thanks to the rise of AI and automation that continue to blur the lines between innovation and imitation. 2023-11-0340 min
Help! My Business is GrowingAchieving Business Growth with EOS, with Rebecca FinkenComments? Suggestions? Text the show here! Every business faces challenges as it grows. And to manage these challenges, more and more owners are embracing EOS – the Entrepreneurial Operating System.EOS isn't your usual business guide; it's a complete system that aligns everyone in the company. This alignment is crucial because businesses with a united (and accountable) team tend to be more profitable and financially secure.EOS encourages every team member, from top to bottom, to think like an entrepreneur. 2023-10-2743 min
Help! My Business is GrowingHow press releases build buzz and grow your small business, with Mickie KennedyComments? Suggestions? Text the show here! Press releases aren't just words on paper. When done right, they can capture media attention, expand your audiences, and fuel business growth.But how do you begin?What do you talk about?Will anyone listen?How can you create press releases that grab both readers and journalists?And once you've told your story, how do you share it with the world?I...2023-10-1838 min
Sales Made EasyEP 111 | Mastering Sales as a Fractional CFO With Kathy SvetinaIn this episode of Sales Made Easy, our host, Harry Spaight, sits down with finance expert turned business owner, Kathy Svetina. As a financial planning and analysis professional, Kathy faced unique challenges when transitioning from the world of finance to running her own business. Join us as Kathy shares her insights on marketing, sales, and the evolving role of finance in today's business landscape.Kathy reveals the pivotal moment when she realized the importance of asking customers what they want and how her services have benefited them. She dives into the changing perception of finance p...2023-09-0531 min
Help! My Business is GrowingMaximizing labor efficiency for your growing business, with Herb CoglianoComments? Suggestions? Text the show here! Sustaining a business becomes challenging as labor costs rise, especially in the service industry, where people play a central role.You must keep your eye on your bottom line but also prioritize your employees' well-being. So how do you strike this balance? Through labor efficiency, or making the most of your workforce's talents, time, and resources to get things done smarter and faster. But what is labor efficiency exactly?How does it work?...2023-09-0134 min
Do More By Doing Less - Time Freedom for Entrepreneurs, Small Business Owners, and SolopreneursTaking the Mystery Out of Your Financial Future with Kathy SvetinaWhat financial decisions are you making right now that could impact your business's future? If you want to do more by doing less financially, this is the episode for you!Show Summary: In this episode, Charles Alexander interviews Kathy Svetina, a financial expert. Kathy explains the role of fractional CFOs, the difference between revenue, profit, and cash, and why it's essential for small businesses to have a balance sheet. She emphasizes the importance of accurate bookkeeping and shares how businesses can plan and strategize for the future.Takeaways:...2023-08-2929 min
Help! My Business is GrowingIndustry Deep Dive - Construction: How to effectively manage subcontractors using EOS, with John GloverComments? Suggestions? Text the show here! Construction is a challenging industry where human creativity works magic, turning engineering and architectural plans into actual structures. And while they make building something easy from the ground up, hidden beneath the surface lies a maze of intricate project management complexities that you won't find in other industries.With so many moving parts and a heavy reliance on subcontractors, success requires skillful coordination of teams, schedules, and resources. So what can you do to ensure success in this in...2023-07-2148 min
Help! My Business is GrowingHow using challenger branding accelerates business growth, with Mike SullivanComments? Suggestions? Text the show here! Growing your business is no easy feat, especially when faced with intense competition. With numerous players fighting tooth and nail for the same customer base, it's easy to fade into obscurity. However, there's a game-changing strategy that many businesses fail to consider: Challenger Branding. This approach allows you to carve out a distinct brand identity and differentiate yourself from competitors.But what exactly is challenger branding? Will it work for a small business?...2023-07-0740 min
The Lucy Liu Show190. Healthy & Sustainable Business Finances With Kathy SvetinaKathy Svetina is the founder of NewCastle Finance, a company offering Fractional CFO services to women-owned small businesses. For nearly 14 years she did senior-level financial planning and analysis for Fortune 500 companies. She saw firsthand how big companies use financial information to drive their companies forward.
She started NewCastle Finance because she wanted to offer that same powerful financial insight to women-owned businesses. Now, she helps business owners as a "Financial Puzzle Solver" to get clear on their numbers and their financial strategy so they feel confident they are making good decisions that will result in a...2023-06-2318 min
Help! My Business is GrowingMastering the emotional side of exiting your business, with John OvromComments? Suggestions? Text the show here! Many seasoned entrepreneurs pour years of blood, sweat, and tears into building a successful company. But with time, priorities change, and circumstances shift. Whether it's retirement, a new endeavor, or handing the company over to your successor, exiting your business requires careful planning and execution. So what steps do you need to take to ensure a smooth transition? How do you prepare yourself emotionally for this major life change?Joining me in today’s podca...2023-05-0542 min
Help! My Business is GrowingBuilding professional and personal support systems to grow your business, with Jessica YarbroughComments? Suggestions? Text the show here! Starting and growing a business can be incredibly fulfilling but can quickly overwhelm many owners.Managing the increased complexity across all aspects of your operations becomes crucial as your business expands. Not only will it help increase revenue, but also help you avoid stress, burnout and even potential resentment towards your customers. So what can you do or set up, so you are better prepared to deal with these "growing pains" both in your professional and pr...2023-04-2127 min
Help! My Business is GrowingTime tracking and profitability in service-based businesses, with George WiedemannComments? Suggestions? Text the show here! When running a service-based business, one of your highest costs is your labor cost. You'll need to track your employee's time to ensure your business stays profitable.Timesheets or time-tracking software protects your company, keeps you compliant, and increases productivity. You'll also see how much time each employee is spending on a particular client, which can help set the correct fees for future clients or projects.But if poorly implemented, time tracking can alienate your staff, c...2023-02-2434 min
Help! My Business is GrowingHow to positively communicate changes to your employees, with Jeffrey EdwardsComments? Suggestions? Text the show here! Growing your business means making operational changes to keep your workers and workflows efficient. These adjustments are necessary for your business to adapt and thrive. But in any organization, there will always be employees resistant to change. So how can you make transitions smoother and easier for everyone? In today's episode, our guest Jeffrey Edwards and I talk about how effective communication with all your team members will ensure that they are aligned with your business expansion goals.Jeffrey is...2023-02-1032 min
CFO WeeklyThe Benefits of a Fractional CFO for Women-Owned Businesses with Kathy SvetinaBusiness owners often struggle to understand their finances. But what if someone could help them understand and give advice tailored specifically to their needs? Kathy Svetina knows the importance of financial data and has seen firsthand how it can make or break a company. She joins Megan Weis to discuss the benefits of fractional CFO services for women-owned businesses and gives advice on making great financial decisions.Kathy has nearly twenty years of experience in senior-level financial planning and analysis for Fortune 500 companies. She started NewCastle Finance to offer those same powerful financial insights to small businesses and...2022-12-2028 min
Help! My Business is GrowingHow to develop systems and processes, with Jordan Schanda KingComments? Suggestions? Text the show here! If running your business feels like you're in a hamster wheel, you might find it challenging to cultivate growth. When you're bogged down by admin-related to-do's, serving customers, managing your people, and more, you're missing out on opportunities that can boost sales - and your business.This is where systems and processes come into play, and having them in place can help you achieve sustainable expansion across your entire operations.But how do you go about de...2022-12-0231 min
Help! My Business is GrowingHow to delegate effectively, with Barbara ChurchillComments? Suggestions? Text the show here! Effective delegation is the trait of a successful leader. They know there is work to do and trust their teams to handle what needs to be done. Delegation empowers your people, encourages innovation, and increases productivity. Yet many business owners struggle with letting go of work, leading to burnout. So how can you delegate properly to focus on growing your business? In this episode, our guest Barbara Churchill and I discuss delegation as she shares tips on overcoming the...2022-11-2241 min
Help! My Business is GrowingSuccessful change management strategies for your growing business, with Nikki RogersComments? Suggestions? Text the show here! A major key to success is Adaptability. Now that your business is growing, it's time to make systemic changes. How can you improve operations? And how can you prepare your workforce?Major adjustments require careful planning and risk assessment. You also need to keep the company culture intact as you transform your business. All these can be done if you have an organizational change management strategy in place! In this episode, our gue...2022-11-1141 min
The Biz Doctor®: Smart Strategies to Scale Your Business, Simplify Your Systems, and Grow Your TeamCreating a Financially Healthy & Sustainable Business With Fraction CFO Kathy Svetina (EP 29)In today's episode of The Biz Doctor, Lauren Goldstein is joined by special guest Kathy Svetina, fractional CFO to small businesses.The pair talk about a very important subject: business finances - more specifically how to create a financially healthy and sustainable business. Business owners often struggle to understand their finances. But what if you could have someone that helps you understand not only what they mean, but also how to actually use them, and give you advice tailored specifically to you? That is the magic of a CFO! Specifically, Lauren and Kathy talk...2022-11-0939 min
Help! My Business is GrowingHow to retain great salespeople & to dismiss those that need to go, with Judy HobermanComments? Suggestions? Text the show here! An efficient sales team is vital to a profitable business, and it's a problem if people keep leaving. It might be time to dig deep into what's going on with your sales team or need to rethink your work culture.So how do you retain and motivate your top salespeople, who are keys to your business success?And for non-performers, do you try to turn them around, or is it better to let them go? How can you do it properly and without drama? 2022-11-0436 min
Women Thriving in BusinessEpisode 703: Making A Million-Dollar Business: Paying Attention To The Numbers That Matter | Kathy SvetinaEntrepreneurs embark on every business venture with the intention of eventually growing a healthy and sustainable business. But the million-dollar question is, how do you get there?Managing your finances is one of the most important aspects of a business. Many business owners avoid their finances and don't try to understand and manage the numbers. The management decisions you make regarding your business will determine its success or failure. Depending on those decisions, your business finances could either propel you forward or cause your business to collapse.When you are financially savvy, you...2022-10-1934 min
Help! My Business is GrowingBuilding a better relationship with yourself and your business, with Tomika Snodgrass, CTACCComments? Suggestions? Text the show here! Your relationship with yourself is the most important and consistent relationship you will ever have. It will have a direct impact on how you lead your growing business. In this episode of Help! My Business Is Growing; I talk to our guest Tomika Snodgrass about why cultivating a good relationship with yourself is vital to running a growing business. She walks us through the benefits of this relationship, not just to your business but to almost every other aspect of your li...2022-08-2625 min
Help! My Business is GrowingHow to rebrand successfully, with Kelly WittmanComments? Suggestions? Text the show here! What happens when your branding doesn't work as well as you would like? Maybe it doesn't differentiate your business from the rest of the pack, or your company has evolved, and your existing branding no longer represents what your company is today. This can be a sign that you might need to rebrand your business.And while the process may seem easy enough on paper, it might cause more harm if not done right. An effective rebrand will not onl...2022-08-0530 min
Help! My Business is GrowingHow to find and work with a professional copywriter, with Samantha BurmeisterComments? Suggestions? Text the show here! One of the biggest weapons in your marketing arsenal is copywriting, and it uses words, images, and video to tell the world about your products and services. It tells your story, evokes emotions, and engages attention as it ultimately persuades, influences, and convinces your audience to buy.Sounds easy enough, but it's not. Excellent and effective copywriting is both art and science and a great way to boost your profits.So how can you make the m...2022-07-2934 min
Help! My Business is GrowingHow to run a business with a growth mindset, with Christopher GittingsComments? Suggestions? Text the show here! One quality that many successful growing businesses share is that they have engaged leaders who like to ask employees questions about what's happening in their company. For these leaders, failure or missteps are opportunities to learn. And they use these lessons as a guide to help their teams improve operations, products, and services. However, to match this leader, a successful business must also have employees who are curious, who want to learn and take both positive and negative feedback with open hearts and minds, or, pr...2022-07-2241 min
Help! My Business is GrowingHow to hire the right people for the right roles, with Danielle C. LevyComments? Suggestions? Text the show here! Hiring the right people is the biggest challenge to successful and sustainable growth for many companies.Putting the right people into the correct positions is crucial to the health of your business - and, of course, your employees too. When employees are in the right seats, working within their expertise or zone of genius, they stay happy, engaged, and productive, leading to increased sales and revenues. But when you hire the wrong people or, worse, assign work that's not within an employee's wheelhouse, you open up...2022-07-1530 min
Help! My Business is GrowingHow to lead effective one-on-one meetings, with Debbie RosemontComments? Suggestions? Text the show here! Happy employees are motivated employees: They'll help your company achieve its business goals faster and drive revenues up. And while there are tons of project management, chat, and time tracking tools out there to help increase team productivity, these tools can't do it alone. They need your help!And one of the best ways to do so is to establish clear communications. Feedback is vital to the well-being of your employees - and in turn - the well-being of your company. It is an...2022-07-0837 min
Help! My Business is GrowingHow to have effective team meetings, with Danny HadasComments? Suggestions? Text the show here! Team meetings are an integral part of every business. They're a venue for your employees to bond, exchange ideas, and collaborate to help hit your business goals.They also give you, the founder, a transparent platform to share news, updates, and plans about the business and your industry, and to give and receive feedback. But sadly, not everyone is excited to attend team meetings. Many employees whine and gripe about how meetings are often boring, unnecessary ("this meeting could have been an email!"), and a b...2022-07-0139 min
Help! My Business is GrowingHow to develop an effective and scalable HR infrastructure, with Milly ChristmannComments? Suggestions? Text the show here! When running a business, you're busy keeping an eye on its finances, ensuring stable production, and implementing your sales and marketing campaigns for its continued growth. This approach makes complete fiscal sense, and it focuses on aspects of the business that will keep it healthy and sustainable.But what about your Human Resources (HR)? Is it something you're also looking at and actively working on? Sadly, despite it being an essential and crucial foundational piece of any business, it often falls behind and is not prioritized. 2022-06-1036 min
Help! My Business is GrowingNavigating difficult conversations with your employees, with Ron L. ReichComments? Suggestions? Text the show here! Behind every successful growing business is a vibrant and motivated team that works together to make it happen. And while founders and managers hope that employees get along with each other, this is sadly not always the case. Employee-related issues are part of any organization. Either conflict arises, they may not meet company expectations, or they are no longer a good fit with the company culture. Eventually, you'll need to have a difficult conversation with your team member to address the problem. ...2022-06-0340 min
Help! My Business is GrowingHuman-centered leadership and your growing business, with Rachel Lipton, MPP, CPCC, ACCComments? Suggestions? Text the show here! Being a leader is no easy feat. You're always "doing" because of the never-ending list of things to accomplish in your quest to hit all the KPIs or goals.It gets even more challenging during times of change and uncertainty. You have to grow your business successfully, but you also need to ensure that your most valuable company resource, your team, stays happy, engaged, and motivated even when the going gets tough.However, suppose you're stuck in the "doing sp...2022-05-1333 min
Help! My Business is GrowingHow to find the right project management tool, with Meagan BeltekogluComments? Suggestions? Text the show here! As the owner of a growing business, you're probably extremely busy, juggling to complete all the tasks and projects you currently have underway.To avoid unnecessary heartache and stress, using a proper project management system can help you stay on top of everything that needs to be done.It allows you to conceptualize, outline and implement the steps to take, down to the last detail if you want to, to ensure that all the pieces you and your team are currently...2022-02-0443 min
Help! My Business is GrowingGrow your business with clear messaging, with Orly Zeewy, MBAComments? Suggestions? Text the show here! Many businesses struggle to craft and deliver the right message for their target audience. Unfortunately, this struggle also has a very real impact on the financial health of a company. Poor messaging will not just confuse and possibly alienate the intended audience, but it is also equivalent to wasting money on a lot of marketing tactics that won’t work. Clear and strong messaging that will engage customers to listen, trust - and try - a brand is crucial to the growth of the business. It can...2022-01-2139 min
Help! My Business is GrowingHow to design a business that supports the life you want to lead, with Amy PocsikComments? Suggestions? Text the show here! Many entrepreneurs start their businesses to create a better life for themselves, their families, and their community. But the reality is that as a business grows, so does your involvement in it. There are literally hundreds of things to do and decisions to make!Pretty soon, you're drowning in work; it's consuming all your time, effort, and energy - not to mention resources. And your initial goal of starting a business is to have the freedom to spend quality time doing what you love to do...2021-12-3136 min
Help! My Business is GrowingAdvanced tax strategies for a growing business, with Ronica Brown, CPAComments? Suggestions? Text the show here! Even if you think of taxes (both planning and paying them) as a "necessary evil," you can also make them work for you. Taking the time to plan your taxes and incorporating advanced tax strategies is a practical way to help your business save money.In this episode of Help! My Business Is Growing, Tax Planning Expert and CPA Ronica Brown share how you can dig deep into the tax code and find a gold mine of methods to save on your taxes. 2021-12-2431 min
Help! My Business is GrowingHow to successfully take your business global, with Brigitte BojkowszkyComments? Suggestions? Text the show here! Breaking into the international market is a great way to expand your customer base and generate more revenue. It elevates you, your brand, and your business, but...it can be really complex. There are not just the legal and financial aspects to think through, but also cultural differences that you need to be aware of - a part of going global that can either make or break your efforts."But where do I start and how do I go about this?""I'm...2021-12-2051 min
Help! My Business is GrowingHow to build your executive presence in the Zoom era, with Pamela WigglesworthComments? Suggestions? Text the show here! Today, it is our smartphone, tablet, and computer webcams that allow us to connect with our teams as well as suppliers, clients, and sales prospects. This is the current reality of our daily working lives, video calls and meetings are now the norms.And since we are keeping it real, distractions - whether you realize it or not - are now also part of your meeting agenda! The physical disconnect makes it that much easier for your audience to dr...2021-12-1352 min
Help! My Business is GrowingHow to take care of yourself as you're growing your business, with John J. FentonComments? Suggestions? Text the show here! It's easy to get lost in the blur of what needs to get done when you're running a growing business. You feel constantly pressed for time because at any given moment, there is another call to answer, meeting to attend, or fire to put out.The overwhelm is real, and many driven founders like you, who are goal-oriented and hell-bent on achieving success, will (in desperation) resort to multitasking and overworking.It's a highly stressful situation, leading to eventual burnout and possible major health issues.2021-12-0647 min
Help! My Business is GrowingHow being "busy" is crippling your business, with Julie HydeComments? Suggestions? Text the show here! Running a business is a lot of work, and you and your team are probably extremely busy right now, making sure things keep moving and get done. And that's how it is, right? We need to stay busy and attend all the meetings because we think this will help the business succeed. Well, not quite. If you and your employees are too busy to the point of near burnout, that's a problem. Increased employee stress levels and poor work-life balance can cost your...2021-11-2638 min
Help! My Business is GrowingHow to increase productivity the right way, with Dawn O' ConnorComments? Suggestions? Text the show here! A productive workforce is the key to increasing the efficiency and profitability of your growing business. It's a win-win situation when your team is productive and focuses on the right type of work: stress levels are lower, they can deal with customers better, they are motivated and satisfied, plus - things just get done! However, many small business employees - and founders too - can't entirely focus on deep work. They get distracted or get swamped with busy work. And not focusing on the right ty...2021-11-1948 min
Help! My Business is GrowingHire the right people and grow your team, with Talmar AndersonComments? Suggestions? Text the show here! Hiring the right people - and keeping them - is such a crucial piece in ensuring the success of your growing business.Bringing in people who will rock for your business from the get-go will improve efficiency, motivate colleagues and help your company take advantage of that growth. On the other hand, a bad hire can be demoralizing, disruptive, mentally stressful, and will cost you precious time and money. When you hire the wrong person, everyone - not just the job - suffers. 2021-11-1246 min
Help! My Business is GrowingHow to use financial data to grow your business, with Lynn CorazziComments? Suggestions? Text the show here! Data - specifically financial data - is vital to the financial health of your business.It provides you with the insights you need to make better business decisions, increase sales and profits, and productivity as well - as long as you can make sense of it!Data overload or unclear data can get confusing. Choosing to ignore your financial data - or even worse - making decisions using wrong or muddled data - can cost you a lot of money. So how ca...2021-11-0647 min
BrandsTalkHow to build a healthy and sustainable business w/Kathy Svetina✨Empowerment: Women💫 — Kathy SvetinaThere are large companies that have huge teams of experts taking care of their finances. However, you as a growing business are expected to figure this out on your own! No, you don’t need to! Thanks to Kathy Svetina, she has got you covered.After nearly 14 years in senior finance roles in large corporations, Kathy Svetina started NewCastle Finance. Kathy Svetina is a Financial Puzzle Solver for Women-Owned Businesses, a Fractional CFO and offers Financial insights for a healthy and sustainable business. In this conversation financial expert Kathy shares wit...2021-11-0235 min