Shows
The Phorest BlogMastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping ClientsAt the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories.
But there’s something really quite special at the intersection of a “love for love”, people and marketing. If you recognise yourself in that, like Kati Whitledge, you likely have an innate (or developed), profound understanding of the art of matchmaking. Marketing guru, podcaster, and the founder of mya, Kati’s core message at the Salon Own...2025-04-2209 min
Beyond The Technique Podcast588: The Successful Have This in Common Today you’ll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on lessons learned. You’ll gain strategies for navigating setbacks, setting clear goals, and taking bold action—even when it’s uncomfortable. Whether you're an entrepreneur or someone striving for personal growth, this episode offers encouragement and tools to help you move forward with strength and clarity. WATCH ON YOUTUBE: https://youtu.be/Rg94f5gXfdM POWERED BY: JOIN mya...2025-04-2123 minBeyond The Technique Podcast577: Retail Compensation for Commission Stylists In today’s episode, Kati Whitledge unveils her innovative 2025 compensation structure for commission stylists, featuring simplified, dollar-based retail KPIs that are clear, achievable, and easy for every team member to understand. Hear how her leadership team developed this approach, the importance of testing and measuring new concepts, and the value of flexibility when making improvements. Plus, download the free resource included with this episode—an example compensation document you can print and personalize with your company’s numbers for your team and level system. WATCH ON YOUTUBE: https://youtu.be/YcF3HACdfK4 JOIN mya! j...2025-02-0321 min
PhorestFM: Stories From the Salon FloorKati Whitledge on Entrepreneurship, Innovation and Solving the New Client Retention Problem[304] Kati Whitledge (@katiwhitledge on Instagram), speaker, podcaster, and the Founder and CEO of mya, is a marketing guru for the beauty and wellness industry who equips owners with no-fluff business and marketing strategies.
She’s here to change how you are supported in your business with, among many things, mya, a client recruitment and marketing software for the beauty industry, and this episode serves as a reflection on innovation, on founding and running a business, as well as added depth and context to both Kati’s keynote and her why.
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Learn more about...2025-01-2445 minBeyond The Technique Podcast571: Take This Into 2025! In this episode, Kati Whitledge, founder of mya, shares five transformative insights to take into 2025. From her top books of 2024 to her upcoming reads, word of the year, and bold objectives, Kati challenges us to think big and redefine how we say "yes" or "no" to opportunities. Get ready to ignite growth, embrace change, and take powerful steps toward your future goals! WATCH ON YOUTUBE: https://youtu.be/QbvKj6PT5so JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/soc...2024-12-231h 05Beyond The Technique Podcast564: Compensation, Marketing, and Firing Bad Clients In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client. Compensation Podcast: https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons WATCH ON YOUTUBE: https://youtu.be/ppyoqSUxdUs JOIN mya! joinmya.com LET’S CONNECT! 2024-11-0428 min
Chris Baran's HeadcasesKati WhitledgeToday we’re joined by a true marketing powerhouse in the beauty and wellness industry. She’s a keynote speaker, a podcaster, and the founder & CEO of Maya, which is a cutting-edge client recruitment and marketing platform that has already matched over half a million clients with beauty professionals, driving an incredible $20 million in revenue. Her ambitious mission is to generate $500 million for her members by the end of 2025 and I have a feeling she just might do it. She’s here to revolutionize support for beauty businesses. Let’s dive into this week’s Headcase with modern marketing guru, Kati...2024-10-3134 minBeyond The Technique Podcast559: Surround Yourself with Success In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth! WATCH ON YOUTUBE: https://youtu.be/y0LbfKZHvn4 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: 2024-09-3029 minBeyond The Technique Podcast558: Financial Dos and Don’ts for 7-Figure Salons In this episode, we welcome back industry financial wellness guru, Tom Kuhn, to dive into the essential tools and practices every salon owner must implement for a thriving and sustainable business. Plus, all listeners have the chance to get their own personal financial scorecard by participating in the exciting study led by Tom and the Qnity team. Don't miss out—tune in and share this episode with other salon owners! WATCH ON YOUTUBE: https://youtu.be/vldaUQeh2Xg JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https...2024-09-2333 minBeyond The Technique Podcast557: Increase Productivity In this episode, returning guest expert Jay Williams guides us on increasing the productivity of our team members. He shares the key foundations for creating an environment where people are open to feedback, along with practical frameworks for effective communication. There are so many actionable insights in this episode that you’ll want to share it with your entire leadership team! WATCH ON YOUTUBE: https://youtu.be/y_55bmlvrCw JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: 2024-09-1636 minBeyond The Technique Podcast556: Five Habits of Successful Owners In this episode, our founder and host, Kati Whitledge, reveals the five key habits that drive the success of top-performing business owners. We explore the powerful connection between brain, body, and behavior, and how these factors shape a winning mindset. Tune in as we discuss the critical role discipline and consistency play in achieving lasting success. WATCH ON YOUTUBE: https://youtu.be/VqF4cinTHCA JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: 2024-09-0925 minBeyond The Technique Podcast555: Ordinary People Cultivating Extraordinary Salons n this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and actionable. Tune in as Kati shares her personal takeaways that will resonate deeply with salon and spa professionals. WATCH ON YOUTUBE: https://youtu.be/9-v4oZEmw4k JOIN mya! joinmya.com LET’S CONNECT! 2024-09-0220 minBeyond The Technique Podcast554: Therapy For Salon Owners In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain intact. Tune in to discover how to thrive as a business owner without sacrificing your time at home with your family. WATCH ON YOUTUBE: https://youtu.be/93wRX5II5hE JOIN mya! joinmya.com 2024-08-2630 minBeyond The Technique Podcast553: Does Your Salon Inspire? Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Experience in early 2025 and why it’s a must-attend event for salon owners! WATCH ON YOUTUBE: https://youtu.be/vpze7E28MOc JOIN mya! joinmya.com LET’S CONNECT! BTT Instag...2024-08-1927 minBeyond The Technique Podcast552: The Truth About Med Spas In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the mindset needed for success, and key considerations for today's medical spas and facilities. WATCH ON YOUTUBE: https://youtu.be/MxUYQjqK0Q0 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Inst...2024-08-1231 minBeyond The Technique Podcast551: Three Keys to A Profitable Salon In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to discover why only 7% of salon owners make a profit and how you can increase your salon profitability today! WATCH ON YOUTUBE: https://youtu.be/FdtbTeqlEBw JOIN mya! joinmya.com LE...2024-08-0532 minBeyond The Technique Podcast550: What Makes a Winning Website In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal clients. WATCH ON YOUTUBE: https://youtu.be/W236Sr4ag0s JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.inst...2024-07-2930 minBeyond The Technique Podcast549: Modern Financials for The Growing Salon Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your salon's financial health! WATCH ON YOUTUBE: https://youtu.be/xbN_FvrYvHg JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Insta...2024-07-2233 minBeyond The Technique Podcast548: Stages of Pain & Processing When Someone Exits Unethically & Unexpectedly Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource designed to help you mitigate risks in operating a unique business model where revenue can be lost when team members leave. WATCH ON YOUTUBE: https://youtu.be/eGz9D-_QVf0 JOIN mya! joinmya.com LET’S CONN...2024-07-1522 minBeyond The Technique Podcast547: My Salon Does 44% RTS! In today’s episode, we share the success story of The Headroom Salon, owned by the visionary Danielle Cherewyk. Remarkably, retail constitutes 44% of the salon's total sales, with a starting benchmark of 35% for entry-level stylists—a testament to the effective strategies Danielle has implemented. Firmly believing in elevating support over lowering expectations, she has pioneered robust systems that emphasize retail importance during every client interaction. Join us as we explore how Danielle's commitment to comprehensive training and meticulous inventory management has not only boosted her business but also set a new standard in the industry for achieving retail excellence. 2024-07-0832 minBeyond The Technique Podcast546: How to Put Your Salon Up for Sale In this episode, we dive into the unique world of salon and spa brokerage with Susan Wos, founder of the only niche brokerage specializing in these businesses on a global scale. Susan offers three tailored paths for owners looking to sell their salons or spas, drawing from her own experience as a former salon owner who successfully sold her business. With deals brokered across Canada, the United States, Dubai, and soon Australia, Susan's expertise is unparalleled. Her website offers a wealth of free resources, including a quick valuation tool to help you understand your salon's worth. Don't miss out...2024-07-0122 minBeyond The Technique Podcast545: Grow 43% This Year! In this episode, we're thrilled to feature award-winning salon owner and first-time guest, Janet Whetston. Janet's salon has achieved an impressive 43% growth in revenue, a testament to her dedication and strategic approach. She shares how pivotal one-on-one coaching, meticulous tracking of numbers, reenvisioning her salon business model, and optimizing retail and prebooking practices have been in driving this remarkable success. Janet's mission is to empower her stylists to earn six-figure incomes, even in a rural town in Minnesota. Tune in to hear her inspiring journey and actionable insights for salon owners and beauty professionals. WATCH ON YOUTUBE...2024-06-2427 minBeyond The Technique Podcast544: Build A Culture with A Diverse Team! We have award-winning salon owner Andi Wintzer here to share her insights behind her thriving salon. Andi emphasizes the importance of fostering a diverse and inclusive team culture. She dives into the environmental practices that set her salon apart, highlighting their commitment to sustainability. This year, her salon spa is focused on personalizing their guests’ experience by prioritizing consistent and thorough consultations to tailor every visit to individual needs. Join Andi as she reveals how these core values drive their success and inspire a loyal team and clientele. WATCH ON YOUTUBE: https://youtu.be/2COoUicbI9A2024-06-1720 minBeyond The Technique Podcast543: Having The Guts to Lead Well Join us today as we share award-winning salon owner, Amber Pope's inspiring journey from a dedicated salon owner and beauty industry leader to a visionary entrepreneur. Amber shares her personal triumphs and the pivotal realizations that transformed her career as she transitioned from working behind-the-chair to fully focusing on her business and team. Discover the strategies and insights that empowered Amber to lead her salon to new heights and learn how you too can navigate this challenging yet rewarding shift in your own salon business. WATCH ON YOUTUBE: https://youtu.be/yXYObe1IKmI ...2024-06-1024 minBeyond The Technique Podcast542: Overcoming Financial Burnout Salon business expert and returning guest, Nina Tulio, shares her deep insights into tackling financial burnout for salon owners and professionals. In today’s episode, we explore five critical areas that impact your salon's profitability, providing actionable strategies to enhance your bottom line. Nina also uncovers three essential elements to ensure your salon not only survives but thrives in today's competitive market. Join us to transform your salon into a resilient and prosperous business with Nina's expert guidance. WATCH ON YOUTUBE: https://youtu.be/rXwKkMCaS_4 JOIN mya! joinmya.com LET’...2024-06-0336 minBeyond The Technique Podcast541: It’s Time for A New Business Model In this transformative episode, we're thrilled to welcome the visionary, Leon Alexander! Dive into a riveting discussion on reimagining business models with the consumer at the forefront. Leon shares his groundbreaking insights on why thinking differently isn't just innovative—it's essential. Are your customers the same ones who line up at Starbucks and Apple? Then it's time to tailor unique, memorable experiences just for them. Join us as we explore how to move beyond the traditional salon model and thrive in today's competitive market. Don't miss out on this game-changing conversation! WATCH ON YOUTUBE: https://you...2024-05-2733 minBeyond The Technique Podcast540: 100k in Less Than 3 Days Do you love details? Great! Today we dive into the weeds with award-winning salon owner, Erika Brown. She's here to share her booking strategy that helps her experienced stylists earn six-figures in less than three days per week. You don't want to miss this conversation! JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW POSH SALON & BOUTIQU2024-05-2028 minBeyond The Technique Podcast539: Tools to Make Your Life Better Today we dive into tools that will make your life better, your teams' life better, and people you've never met globally--you will have a hand in making their life better. How cool?! Joining us today is industry giant, Paul Tate! Paul has an extensive background in salon technology, distribution, and sustainable business tools and practices. He's one of the most innovative professionals we've ever met, and we're THRILLED he's here to share his knowledge and inspiration with us today. Enjoy! JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: http...2024-05-1329 minBeyond The Technique Podcast538: Fire Your Front Desk What happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more! WATCH ON YOUTUBE: https://youtu.be/QUN28GNgQzY JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: 2024-05-0630 minBeyond The Technique Podcast537: Grow, Evolve, Repeat! It's that time of year when we start shining a light on Top 200 Salon & Spa Honorees! Today, you'll hear from Fallon Helm--a seven-figure salon owner recognized for 23% growth in revenue! She is a force! Fallon shares her wisdom in business and what has led her to purchase three commercial real estate buildings since opening her salon and day spa over fifteen years ago. Prepare to be inspired! WATCH ON YOUTUBE: https://youtu.be/G5MxTesCwEw JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/b...2024-04-2922 minBeyond The Technique Podcast536: Revolutionize Color Formulation! 536: Revolutionize Color Formulation! How much time do your stylists color consultations take? How many other opinions are your stylists seeking for their color formulations? If you could win back the time those take, how could that affect your bottom line? Would you decrease your color call-backs? Today, we have innovative tech founders and the creators of Color Coach App here to share their new technology and why they needed a way to solve these problems. Their mission is to get their color formulating app in the hands of every industry colorist throughout the world! WATCH...2024-04-2230 minBeyond The Technique Podcast535: Smoothing Cash Flow Turbulence535: Smoothing Cash Flow Turbulence Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successful. WATCH ON YOUTUBE: https://youtu.be/dsWOGKZ53VU JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www...2024-04-1541 minBeyond The Technique Podcast534: Hiring Experienced StylistsAre you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know! WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 2024-04-0829 minBeyond The Technique Podcast533: Effectively Managing People and Priorities Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways possible. WATCH ON YOUTUBE: https://youtu.be/cYnoUWmBu7A JOIN mya! joinmya.com Better Than Before Book Asana: https://asana.com/2024-04-0136 minBeyond The Technique Podcast532: Onboarding New TalentAre you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know! WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 2024-03-2538 minBeyond The Technique Podcast531: Grow Your List to Grow Your Revenue!Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what should you be sending and to which audiences. Share this episode with your marketing team members! WATCH ON YOUTUBE: https://youtu.be/WDlr1nXn5Eo JOIN mya! joinmya.com 2024-03-1833 min
Grow My Salon Business Podcast235 Finding and Keeping Your Best-Fit Clients with Kati WhitledgeAs a salon owner, one of the biggest challenges affecting a salon's growth is that first-time clients are simply not returning, with numerous studies showing that after their first visit, 65% of clients are not going back to that same salon a second time. My guest on today’s episode is Kati Whitledge, who has developed a piece of “matchmaking” marketing software, Mya, that not only assists salon owners in attracting new clients but matches them with the stylist who is most likely to connect with them and, as a result, increase client retention. In t...2024-03-1239 minBeyond The Technique Podcast530: How to Know When It’s Time to RebrandIf you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time. WATCH ON YOUTUBE: https://youtu.be/4qUH0HZU26I JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW SUGAR BRANDED Website: https://sugarbran...2024-03-1130 minBeyond The Technique Podcast529: Leading Through All the Wins and Adversities We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great things in the midst of many adversities. She’s celebrated many wins along the way as well! She has a motto that there will always be a big F-You before the big F-Yeah. Her victorious mindset is magnetic! You will leave this episode taking more risks and wanting to put yourself in the stretch zone of growth. WATCH ON YOUTUBE: https://youtu.be/0D00ThOi1u8 JOIN mya! joi...2024-03-0432 minBeyond The Technique Podcast528: Characteristics of Six-Figure Earners Are there characteristics or skills that six-figure earners have in common? The answer is, yes! Join us as we dive into those common threads and discover what it takes to earn six figures. WATCH ON YOUTUBE: https://youtu.be/tzu04IZHMQw JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/2024-02-2618 minBeyond The Technique Podcast527: The Purpose-Driven Salon Owner!Today you are hearing from first-time guest and award-winning salon owner, Shelby Bills! Her industry journey is incredible. She started out as a front desk team member and eventually bought out all four previous owners of her salon. Now, she's building out her new salon space in the building she's purchased and leading her more than thirty team members to live their best lives. You'll be so energized by today's conversation! WATCH ON YOUTUBE: https://youtu.be/8vqhL_NV1iU JOIN mya! joinmya.com LET’S CONNECT! BTT...2024-02-1924 minBeyond The Technique Podcast526: Change Doesn’t Come EasyLooking to change an area of your life? Learn why most change doesn't last and what you can do to make sure that as you work towards something new and better--it will work, and it will stick! WATCH ON YOUTUBE: https://youtu.be/mdtZQeyFnRA JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/2024-02-1233 minBeyond The Technique Podcast525: The Queen of Branding Her Salon!Our first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media coordinator! WATCH ON YOUTUBE: https://youtu.be/EKVCAFndNso JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW PINUP & CHRISTINA! Pinup Website: https://pinup...2024-02-0526 minBeyond The Technique Podcast524: Scrub Your FinancialsIf you've not taken the time to review your annual spend from 2023, here are tips to help you scrub your spending habits to ensure you optimize your company profits! JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ PROFIT FIRST FOR SALONS: https://profitfirstsalons.com/ JOIN THE PBA: https://www.probeauty.org/join2024-01-2927 minBeyond The Technique Podcast523: Recruiting Green Lights Last week we discussed recruiting red flags to avoid hiring the wrong person. This week we are going to discuss the green lights on how to identify the right people for your team and what necessary steps you want to take to make sure they choose your salon as their new salon home. WATCH ON YOUTUBE: https://youtu.be/VUi6ctLvPfA JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ 2024-01-2222 minBeyond The Technique Podcast522: Recruiting Red FlagsHow do you really know if someone is going to be a great fit for your team and culture? Let's explore these red flags so we don't waste time or go through unnecessary pain when hiring the wrong person. WATCH ON YOUTUBE: https://youtu.be/kDbZkgXVAlo JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ JOIN THE PBA: https://www.probeauty.org/join 2024-01-1526 minBeyond The Technique Podcast521: New Compensation Structure for Commission Salons!Do you wish your team members had higher retail performance? If selling retail is an area that you'd like to see your business do better, this episode is for you. Today, I will share our new 2024 compensation structure that is a win for our team and our company! WATCH ON YOUTUBE: https://youtu.be/ccYu7xfh0oY DOWNLOAD THE COMPENSATION STRUCTURE & PATH TO SIX-FIGURES: joinmya.com/compensation-structure-for-commission-salons JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA I...2024-01-0832 minBeyond The Technique Podcast520: Five Things Every Owner Needs To Do This Year If you become hyper-focused on these five areas this year, I guarantee your personal life will be the best it's ever been, your revenue will soar, and you will have the business and team you've always dreamed of. Join me today as we kick off the year and dive into our greatest potential! WATCH ON YOUTUBE: https://youtu.be/_jVhzgnQLCo JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ E...2024-01-0137 minBeyond The Technique Podcast519: Driving Change, with Mandy Pulse!This is a special conversation with someone whose life is about aligning her passion with her purpose. Our guest, Mandy Pulse, is here to share her story and how she helps owners and stylists in our industry find a way to align their passion and purpose--all while running a profitable salon business. Merry Christmas everyone and enjoy today's episode! WATCH ON YOUTUBE: https://youtu.be/ap10zZ9X430 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www...2023-12-2529 minBeyond The Technique Podcast518: The Power of Opposites!Do you have a business partner, or have you thought about going into business with someone? Learn from longtime industry owners, Terry McKee and James Amato who share how unstoppable you can become once you've honored each other’s strengths. The path may not be easy, in fact, sometimes it can be excruciating, but if you share vision, integrity, work ethic, and values, you can do anything and you can do anything together. WATCH ON YOUTUBE: https://youtu.be/hbow7hjlDKE JOIN mya! joinmya.com LET’S CONNECT! BT...2023-12-1837 minBeyond The Technique Podcast517: Bigger Profits, with Kelly Cahen! It's often shared that the average salon has an 8-10% profit margin. But when we look under the hood we find that most salons actually don't know their profit margin! If you really want to understand your profit opportunity, then join us today for a discussion with Kelly Cahen! Kelly is a seven-figure salon owner who coaches owners how to master leadership and master their financials. Enjoy! WATCH ON YOUTUBE: https://youtu.be/KrXOwrQu0NA JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.i...2023-12-1127 minBeyond The Technique Podcast516: Disrupting Beauty Culture, with Industry Giant, Ray Civello!Industry Giant, Ray Civello is here for the first time to share his incredible journey with us! You will be so inspired by all that Ray has done to serve the industry and live out his creativity. He’s not even close to slowing down. On the contrary! Ray is working with industry experts to bring us the very best in hair color and skincare for our hair! You’ll learn all about it in today’s episode. Please share this with your industry friends! WATCH ON YOUTUBE: https://youtu.be/iwXOH6WY4v8 JOI...2023-12-0448 minBeyond The Technique Podcast515: Making it Her Mission, with Myra Reddy!Have you ever wondered who stands up on behalf of the beauty industry when it comes to government policy, regulation, and legislature? Meet, Myra Reddy! She's the Director of Government Affairs for the Professional Beauty Association (PBA). She's here to share how she actively works to protect and progress the beauty industry for the better. Please stay apprised and share this episode with your industry friends! WATCH ON YOUTUBE: https://youtu.be/Xmjwlz95tXk JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyo...2023-11-2731 minBeyond The Technique Podcast514: Not Your Mama’s Perm, with Janine JarmenWe have the celebrity hairstylist and founder of curl cult, Janine Jarmen, here to share her beauty industry journey and why developing a better, vegan, and modern perm is the tool you've been missing to optimize the way you serve your clients. This conversation was one of my favorites of the year. Listen today! WATCH ON YOUTUBE: https://youtu.be/QvCnZxp46eU JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ ...2023-11-2037 minBeyond The Technique Podcast513: The Entrepreneurial Rollercoaster Ride!In a sea of competition, what makes your business stand out? Is your story stronger? Is your team more accessible? Today, you’ll learn from Shaahin Cheyene, an entrepreneur, author, speaker, and podcaster. He’s going to share how he launched a wellness product at the age of sixteen and made a Billion dollars! His journey is incredible, and we promise you will leave with a ton of insights that will improve how you do your business now. WATCH ON YOUTUBE: https://youtu.be/vw_4zcWG46k JOIN mya! joinmya.com 2023-11-1332 minBeyond The Technique Podcast512: Pivoting Your Career within The Beauty IndustryBurnt out from doing hair? There's still hope! You can pivot your career path and stay in this amazing industry. Just ask Shab Caspara, who has gone from Hairstylist to one of the most recognized trichologists and an expert resource for all major beauty and health media outlets. Today, Shab will share her journey, her advice on having the best hair possible, and why her new brand, Leona, is taking the beauty industry by storm! WATCH ON YOUTUBE: https://youtu.be/8TT5FByd9BM JOIN mya! joinmya.com LET’S CO...2023-11-0635 minBeyond The Technique Podcast511: Your Network is Your Net-Wealth, with Lynzie Smith!Thinking about networking can be daunting, but if you look at it as a form of building relationships just like we do when we're working with our guests, our team, or our vendors, then this becomes an area we can lean into. When we grow our network, we naturally incur growth in ourselves, our business, and oftentimes our financials. Today, Lynzie Smith shares how important it is to go after your goals because the answer is already a no unless you ask! WATCH ON YOUTUBE: https://youtu.be/937GqPJIyCk JOIN mya! joinmya.com2023-10-3028 minBeyond The Technique Podcast510: Foster a Culture That Supports Intellectual, Physical, and Financial SafetyWe have CEO, Greg Davis, here to share his journey and story of why physical safety is the foundation to your team’s ability to produce. If you want your team to thrive and perform at the highest level, this episode is for you. q WATCH ON YOUTUBE: https://youtu.be/Ftpu04rqK5c JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW BIGLEAF NETWORK Website...2023-10-2337 min
Profitable Salon Owner PodcastCritical Marketing strategies for 2024: A Conversation With Kati WhitledgeThe podcast features Kayla Swanson and Kati Whitledge discussing marketing strategies for salons and businesses in the beauty industry.Kati Whitledge is a speaker, author, and the founder of the software company MYA for the beauty industry. She also owns multiple salons.Kati emphasizes the importance of having the right leaders and teams in place to make business growth easier.This podcast highlights the significance of identifying and marketing to specific niches within the beauty industry.Understanding where your target audience is, including social media platforms, is crucial for effective marketing.The discussion touches on the potential impact of AI...2023-10-1832 minBeyond The Technique Podcast509: Running a Niche Beauty Business, with Nikia Londy!We have Superstar Entrepreneur, Nikia Londy, here to share how every niche business decision she’s made has led to massive success. When she launched her niche hair augmentation brand, Intriguing Hair, she made just under six-figures in her first MONTH! You will be energized and inspired after today’s show. Enjoy! WATCH ON YOUTUBE: https://youtu.be/7ZIxpDxXx2o JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLO...2023-10-1625 minBeyond The Technique Podcast508: Attract, Retain, and Train, with Donna Rodrigue!People are craving relationships now more than ever. Donna Rodrigue is back to share part of her Eufora Leadership Forum curriculum in order to help the industry grow their teams and their businesses. Her experience and insight are so needed right now! Join us for this great conversation that will leave you with new confidence in your business model. WATCH ON YOUTUBE: https://youtu.be/Ikk8ipUODEU JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.inst...2023-10-0926 minBeyond The Technique Podcast507: Master the Morning Huddle, with Drea Hemmer!Sometimes the things we resist are the things we need the most. Join us today as we dive into the positive impact morning huddles can have on your team. Learn from Author and Salon Owner, Drea Hemmer, who wrote the book, Intelligent HuddlesTM. Her journey will inspire you! WATCH ON YOUTUBE: https://youtu.be/cmsLZPOmCzQ JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW DREA HEMMER! W...2023-10-0231 minBeyond The Technique Podcast506: Rags to Riches, with Karen Pudetti!Karen Pudetti is here to share her journey and her massive pivot from a cushy Corporate America position to becoming a beauty industry expert. Her journey will inspire you to take risks, look at your numbers, and do the next big thing to help others around you. Enjoy! WATCH ON YOUTUBE: https://youtu.be/ouRQHzcaslI JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KAREN’S BUSINESSES & GET HER...2023-09-2524 minBeyond The Technique PodcastLive on Mission This is a special episode for our friends at Dave Ramsey Solutions. And I want to give a special shoutout to Kristin Hart and the women at Thompson Station Church. Join our host, Kati Whitledge, as she dives into what living on mission means to her. You'll also learn about the incredible budgeting tool Kati now provides for all of teams at all of her salon locations. Enjoy! JOIN mya! Follow Us & Connect! BTT INSTAGRAM MYA INSTAGRAM Episode Links CHECKOUT RAMSEY SMA...2023-09-2228 minBeyond The Technique Podcast505: Surpass Your Revenue Goals with Specialty ServicesCreate that Big T Energy at your Salon by empowering your Stylists to specialize. We have first-time guest and award-winning Salon Owner, Caroline Dodig, here today! She's bringing a fresh perspective to the industry with her soon-to-be multilocation business model. Enjoy! WATCH ON YOUTUBE: https://youtu.be/Rr4CLk4QNQ4 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW SOFFIATO VIA SALON Website: https://soffiatovia.com/2023-09-1823 minBeyond The Technique Podcast504: Introducing Industry Giant, Leslie Munsell!Celebrity Makeup Artist and Creator of Beauty For Real, Leslie Munsell, is here to share her industry journey with us! Her global experience has given her the opportunity to meet incredible people and afford her the opportunity to develop and create her own makeup line! You will be inspired by her story and eager to join the Beauty For Real Movement. WATCH ON YOUTUBE: https://youtu.be/swExflyVwHU JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www...2023-09-1130 minBeyond The Technique Podcast503: Creating Generational Wealth and A Lasting LegacyHave you ever thought about owning your own building? Or, putting your children on your payroll so they can contribute to an IRA? Have you thought about merging the employee salon model with booth rental? These are a few areas that our guest, Karen Hardee, has done in her own business. She’s here today to share her journey, the ways she’s built generational wealth, and her wisdom with us! WATCH ON YOUTUBE: https://youtu.be/O3cGBQyKAfM JOIN mya! joinmya.com LET’S CONNECT! BTT Instagra...2023-09-0430 minBeyond The Technique Podcast502: Lessons in Leadership, with Heather Spencer!Do you wonder how to get others to do what you want them to do? Could it be that you’re asking the wrong question? There’s another way to think about leadership and we have Salon Owner and Certified John Maxwell Speaker and Coach, Heather Spencer, here today to shed light on the topic of leadership. She shares three ways you can approach leadership in your salon and spa business that will elevate yourself and your team! WATCH ON YOUTUBE: https://youtu.be/1K-Mda_-Ejk JOIN mya! joinmya.com LE...2023-08-2827 minBeyond The Technique Podcast501: Create a Rich Life with Power and JoyHave you ever tried to tap into your nonconscious mind in order to release hurts, hangups and limiting beliefs? If you want to build your life by design, this episode is for you! We have Brigette Sobus here to share how NLP Hypnosis can give you the breakthrough in life you’ve been waiting for. Listen through the end to learn about a special gift Brigette is giving to all our listeners! WATCH ON YOUTUBE: https://youtu.be/8kobH9EiiHU JOIN mya! joinmya.com LET’S CONNECT! BTT In...2023-08-2125 min
Hairbrained ConversationsEpisode #302: Kati Whitledge, Mya Software FounderIn this episode, we get to know Kati Whitledge (@katiwhitledge), entrepreneur, salon owner, professional speaker, author and fellow podcaster. She shares her journey of how, as a "thirsty" hairdresser, she was fascinated with business development and why people choose brands or, more importantly, connect with certain types of people. She developed a survey that matches potential clients with hairdressers at her Madison, Wisconsin salon, Be Inspired (@be_inspired_salon). This not only helped her to dramatically increase revenue and retention, but it also led to the creation of her matchmaking software company, Mya (@join_mya). From there she launched th...2023-08-2051 min
HairblazersBuild Your Best Team This Year with Kati WhitledgeKati Whitledge, entrepreneur, speaker and author, brings her proven strategies for attracting top talent, fostering a great culture, and achieving 10-20% profitability in today's episode. Discover how to navigate challenges and unleash your salon's full potential. Whether you're a salon owner, stylist, or beauty enthusiast, this episode is a must-listen for building a thriving salon team that shines! Find Kati at Joinmya.com, and kati@joinmya.com.
Build Your Best Team E-book: https://joinmya.com/build-your-best-team-ebook2023-08-1536 minBeyond The Technique Podcast500: Take Risks!Our Founder and Host, Kati Whitledge, shares why NOW is the best time to start something new, something bigger, and something in addition to what you’re already doing. Kati will share an overview of her year thus far and what she’s done to grow herself and her companies! JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/2023-08-1433 minBeyond The Technique Podcast499: Buying a Multi-Location Salon!We have salon owners, Tara Gardiner and Sara Davis, here today to share their journey in purchasing a very successful three-location salon. They have made innovative changes to their associate training program that has helped them grow their team. This year, they are doubling the size of their flagship location and offering an education hub within. You will be inspired and motivated by their story! WATCH ON YOUTUBE: https://youtu.be/BvLUklNslfw JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions ...2023-08-0727 minBeyond The Technique Podcast498: Employee Retention Tips, with Nichole Garner!There are three ways you can work towards retaining your team members for the long haul. Nichole Garner is here to share those tips with us! Her award-winning salon has gone through multiple transitions and Nichole is no stranger to taking big risks during seasons when most people would shy away from them. This episode will inspire and motivate you and your leadership team! WATCH ON YOUTUBE: https://youtu.be/38xBJ2C_HDE JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions 2023-07-3124 min
Beauty Business Game-ChangerAbove The Line with Kati Whitledge- S4:E109Join the Free Facebook Group and connect with like-minded beauty badasses like yourself www.facebook.com/groups/salonandsuitebusiness
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During the early stages of running Be Inspired Salon, our founder, Kati Whitledge, discovered a pain point many industry professionals face — failing to know if their marketing efforts are tr...2023-07-2449 minBeyond The Technique Podcast497: Reach Seven-Figures in Two Years without Going into Debt!We have Ashley Thomas here today to share how she grew her salon from four team members to now a team of twenty-five. How she earned seven-figures in two years of operations. How she moved from a 1200 square foot salon to a 6500 square foot salon and self-funded the buildout. How she has a 20% profit margin! The list goes on with how inspiring this woman is and how much she’s doing to grow her team’s culture and revenue. Enjoy! WATCH ON YOUTUBE: https://youtu.be/TwuYRKD37Qg JOIN mya! joinmya.com ...2023-07-2423 minBeyond The Technique Podcast496: How to Develop an Apprenticeship Program, with Mallory Seisser!Have you tried to implement an onboarding or training program for new talent but wish there was more consistency to your program? We have Mallory Seisser here today to share her expertise on this topic! Mallory is a Salon Owner, Industry Educator, and Salon Owner Professor with Pip University! This topic is so near and dear to her because growing new professionals is one of her top priorities for her company. So much so, Mallory needs to either open a second salon location or find a larger salon space for her team! You will appreciate her wisdom on this...2023-07-1723 minBeyond The Technique Podcast495: The Secrets to Successful Nail Services!We have first-time guest and nail industry giant, Erica Schlabach here today! Erin is the Owner of Erica’s ATA—a seven-figure E-file manufacturer and nail tech education company. She’s here today to share her vision for where the nail industry is going and what ways we can grow our nail business within our salons and spas. This is a must listen even if you don’t offer nails! WATCH ON YOUTUBE: https://youtu.be/INMq9HcZdrQ JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://jo...2023-07-1030 minBeyond The Technique Podcast494: Meet the Creator of Crie Natural, Aminah Lawson!Have you ever seen a need for your craft and decided to put the energy toward solving that need? That’s exactly what Aminah has done by creating her own naturally textured product line. Learn about her industry journey, her salon three-day workweek and her mission to help owners discover their values that become the filter for their lives and businesses! WATCH ON YOUTUBE: https://youtu.be/XWuvoW_bcR8 JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions LET’S CONNE...2023-07-0324 minBeyond The Technique Podcast493: Ending the Stigma Associated with Mental IllnessWe have first-time guest and award-winning Salon Owner, Laura Watkins here. She is passionate and has found a renewed purpose to her beauty industry career—and that is raising awareness about mental health and having the deeper conversation about mental illness. She opens up about her own journey and how that’s impacted on her team and her salon and spa business. This episode is a must listen for all industry professionals! WATCH ON YOUTUBE: https://youtu.be/fKpdmgs6Yik JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS...2023-06-2627 minBeyond The Technique Podcast492: Build A Successful Bridal Business, with Jennifer Alvarez!She’s back! We have returning guest and industry expert, Jennifer Alvarez, here to educate us on how to ramp up and build a successful bridal business. Jennifer is a sought-after business coach, salon owner, and national educator. She’s the creator of the Bridal Bootcamp and Bridal Badass curriculum! She’s always transparent and authentic and we know you’ll love this episode! WATCH ON YOUTUBE: https://youtu.be/PkFayT1waFY JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions LET...2023-06-1926 minBeyond The Technique Podcast491: The New Generation of StylistsJoin us today as we dive into who the new generation of stylists are, what they want most, and how best to manage their career journey. We have first-time guests, Jan Hill and Kari Dollins joining us from award-winning Eden Salon and Spa to share their incredible story and their insights on the new generation of stylists! WATCH ON YOUTUBE: https://youtu.be/w9W7sLgrCbs JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions LET’S CONNECT! B...2023-06-1224 minBeyond The Technique Podcast490: The Future is Hybrid, with Multi-Location Salon Owner, Michelle WheatleyMulti-Location Salon Owner and Founder of Beauty Business Guides, Michelle Wheatley, is here today to share her insights on running a hybrid salon business model. There’s not just one way to offer a hybrid model. It’s asking yourself, what can I do to elevate my top performers once they’ve hit their ceiling at my salon? WATCH ON YOUTUBE: https://youtu.be/ZYrj3tUXvyk JOIN mya! joinmya.com APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions LET’S CONNECT! BTT Ins...2023-06-0535 minBeyond The Technique Podcast489: Create Your Own Product Line, with JBK Wellness Labs!What if you could have your own branded products on your shelves for less than $1,000 and have the return be an upwards of $4000? You’d be in, wouldn’t you? We would too! Today, we have Co-Founders, Dr. Jenelle Kim and Craig Nandoo here to share their background and how they’ve helped brands such as Whole Foods and Nordstrom carry their own products utilizing the collaborative manufacturing partnership with JBK Wellness Labs. Don’t forget to click on our links below to learn more! WATCH ON YOUTUBE: https://youtu.be/4R6GAWd35yE JOIN m...2023-05-2932 minBeyond The Technique Podcast488: Double Your Salon Revenue, with Heather Mack!First-time guest, Heather Mack, joined us today to share how she’s become a large fish in a small pond. Meaning, she’s a dominating presence in her community. As a result, her salon had over a 77% increase in revenue in one year! Learn who she partnered with to ensure profitable operations and what she’s focused on to grow her team and revenue. WATCH ON YOUTUBE: https://youtu.be/pROgF5FY7JQ JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instag...2023-05-2221 minBeyond The Technique Podcast487: The State of The Industry with Susan Haise!Are you wondering what the most progressive salons and spas need to be doing to be among the top performing in our industry? Great! You’re in the right place. We are featuring Industry Giant, Susan Haise, who is the CEO of SIX beauty industry brands. Susan is an epic leader who is always pushing towards greatness. Her brands are prestigious and her love for people has propelled her businesses to be among the most successful in our country. When you’re around Susan, you’re learning and growing. Enjoy today’s episode and share this with your industry friends...2023-05-1532 minBeyond The Technique Podcast486: You Can Have It All, with Angela Pantaleone!Learn from award-winning Salon Owner, Angela Pantaleone, as she shares how her vision to combine beauty, lifestyle, health, and wellness has come to life in her brand Coterie 17. Her multimillion-dollar business includes a hair salon, spa, nails, and café. Her brand and story will inspire you to live out your dreams! WATCH ON YOUTUBE: https://youtu.be/7y4csQsx_hQ REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://joinmya.com/webinar JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.inst...2023-05-0826 minBeyond The Technique Podcast485: Introducing the Rx Brochures, with Tara MillerToday we are featuring award-winning Salon Owner and STAMP Honoree, Tara Miller! She is here to share two of her innovative marketing programs that have increased retails sales by over 100%! Tara’s salon is growing, and she’s got big goals! You will be inspired by her vision and excited to implement similar programs in your salon! WATCH ON YOUTUBE: https://youtu.be/SQIkTzMKOoQ REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://joinmya.com/webinar JOIN mya! joinmya.com LET’S CONNECT! BTT Inst...2023-05-0118 minBeyond The Technique Podcast484: Four Ways to Sell Your Salon, with Danise KeilitzDanise was an award-winning salon owner who has owned four salons in three different States! She’s here to share her journey and her insights on how she built and sold four unique salon brands. Now, her passion is to help salon owners create seven-figure businesses with unfailing processes and systems so your future is profitable, and your succession plan will be successful. WATCH ON YOUTUBE: https://youtu.be/LVp4PJ5KRdA REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://us02web.zoom.us/webinar/register/WN_Y5kOVGpiREKBakoMvu1EqQ 2023-04-2431 minBeyond The Technique Podcast483: Soul Salt, with Lyn ChristianThe best version of yourself is within you. You have an incredible three-brain connection between your brain, heart, and gut. When you align them, you have the power to live to your fullest potential. As a result, people are 11% happier and 32% more engaged in their lives! Learn even more when you press play on today’s podcast with returning guest and Bestselling Author, Lyn Christian! WATCH ON YOUTUBE: https://youtu.be/vUJZMTWedRM REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://us02web.zoom.us/webinar/register/WN_Y5kOVGpiREKBakoMvu1EqQ 2023-04-1736 minBeyond The Technique Podcast482: Radical Salon Growth, with Nick DiGenovaFirst-time guest and award-winning Salon Owner, Nick DiGenova, is here to share how he increased his revenue by over 50% by removing double-booking, eliminating the five-day workweek, offering a full hour lunch break, and only open two Saturdays per month. His approach to service pricing and color projects are both inspiring and scary for those of us who feel nervous to pivot so drastically. He’s here to share this his radical moves have paid off and provided an incredible lifestyle for his family and his team. WATCH ON YOUTUBE: https://youtu.be/rSZeWDc0UUk ...2023-04-1020 min
No Seriously, How Do I Do This?The Juggle is Real: Kati WhitledgeMarriage, children, career, church commitments, friendship, self-care, hobbies, community involvement- the juggle is real, and few understand that better than Kati Whitledge. As the founder of a robust beauty empire, Kati understood hustle. When she welcomed a child into that world, however, the hustle had to be modified and she didn't always balance things well. Kati's honesty and transparency invite you to let your guard down and understand that this is a journey we are all on, and that the ability we have to learn from each other is a gift.2022-03-1832 min
ICA Podcast 9ICA Podcast 9 - Kati WhitledgeToday's guest is an entrepreneur, professional speaker, and author. She started three beauty industry businesses, wrote her first eBook, and has presented nationwide all before the age of thirty-five. Kati Whitledge joins ICA President, Sheila Zaricor-Wilson as they talk about the value of her team environment and the difference marketing has made in her business.2021-07-1940 min
Thriving Stylist PodcastHow the Pandemic has Affected the Industry with Britt, Kati Whitledge & Modern SalonFor today’s show we’re bringing back an episode that some of you may see as an oldie but a goodie! Early in the Fall of 2020 I was given the incredible opportunity to work with the Modern Salon team and Kati Whitledge to co-create an interview about what the industry has experienced going through in 2020. We talked about the permanent and temporary shifts we’ve seen because of the pandemic, and what we think are the best way to prepare for an uncertain future as we see second, and even third waves of closures. I’m especially excited because K...2020-12-1458 min
No Seriously, How Do I Do This?The Juggle is Real: Kati WhitledgeMarriage, children, career, church commitments, friendship, self-care, hobbies, community involvement- the juggle is real, and few understand that better than Kati Whitledge. As the founder of a robust beauty empire, Kati understood hustle. When she welcomed a child into that world, however, the hustle had to be modified and she didn't always balance things well. Kati's honesty and transparency invite you to let your guard down and understand that this is a journey we are all on, and that the ability we have to learn from each other is a gift.2020-11-0630 min
Shop Talk: A podcast for the beauty industry, hairstylists and hair-salon owners. By 124GoTBT - Kati Whitledge Founder of Meet Your Stylist. Salon Marketing Tool.Hairstylists are some of the most creative, innovative and intelligent people on the planet. And Kati Whitledge proves this to be true! She is the owner of Be Inspired Salon, Founder of the Meet Your Stylist Salon Marketing Tool, and Founder of Beyond the Technique Podcast.
But as most success journeys start it was not always this way, In the podcast, Kati openly shares with John Palmieri and Chris Sulimay her realization that she was not living her best life, and how she (with some help) was able to overcome and move forward.
After entering the salon industry and be...2020-10-1544 min
Profitable Salon Owner Podcast023 - Gold Rush with Kati WhitledgeKey Takeaways:05:01 - How Kati Whitledge Manage and Motivate Her Staff08:42 - Your Relationship with your Customer Depends on their Satisfaction11:12 - Meet Your Stylist as a Great Starting Point12:21 - Connecting New People with your Team through Emotions13:33 - Linking with your Whole TeamQuotes:“It's typically because we fear rejection as humans. We don't want to be rejected. We don't want to reject others.” (08:56) (Kati)“People buy the best or the least expensive. There's no in between.” (13:07) (Kati)“Sometimes when peopl...2020-08-0427 min
No Stylist Left BehindMy Life Out Loud with Kati WhitledgeWelcome back to the No Stylist Left Behind Podcast! Today Nina and J are excited to have a special guest, Kati Whitledge. Kati is the owner of Be Inspired Salon, Meet your Stylist, and the host of the Beyond the Technique Podcast. Nina and J loved flipping the script and having Kati share her story because they both have been guests on her amazing podcast. Get ready to hear all about how Kati navigated her career in the beauty industry. As well as, some of her biggest challenges and how she moved through them, how she scaled her salon over...2020-05-2944 min
Shop Talk: A podcast for the beauty industry, hairstylists and hair-salon owners. By 124GoKati Whitledge, Founder of Meet Your Stylist, Salon Marketing Tool.Hairstylists are some of the most creative, innovative and intelligent people on the planet. And Kati Whitledge proves this to be true! She is the owner of Be Inspired Salon, Founder of the Meet Your Stylist Salon Marketing Tool, and Founder of Beyond the Technique Podcast.
But as most success journeys start it was not always this way, In the podcast, Kati openly shares with John Palmieri and Chris Sulimay her realization that she was not living her best life, and how she (with some help) was able to overcome and move forward.
...2019-09-2343 min
PhorestFM: Stories From the Salon FloorKati Whitledge on Creating Digital Sales Funnels to Drive New Clients to Your Salon[111] Companies outside of the beauty industry are spending millions of dollars on digital sales funnel processes to capture new leads that will turn into lifelong clients. Who is doing this for the beauty industry? This week, entrepreneur, speaker, author, and podcaster Kati Whitledge joins Phorest FM's co-hosting duo to share insights on how to create salon digital sales funnels without increasing your marketing spend! They'll discuss what sales funnels involve, why they're the most effective digital marketing strategy, how to create them and will give real examples of some that you can use right away for your salon.
2019-04-0836 min