Shows
Beyond The Technique Podcast645: Soul Authority What if unlocking your next level of leadership begins with rediscovering your true authority—your soul authority? In this inspiring episode, Master Certified Coach Lyn Christian returns to share how their Soul Authority Track is transforming leaders through purpose, radical self-awareness, and measurable personal growth—like improved health, renewed confidence, and clear career direction. You'll hear behind-the-scenes insights on the first beta group, the powerful system Lyn built around nurturing authentic leadership, and why the beauty industry is uniquely positioned to benefit from this work. Kati and Lyn also explore why your most productive decade may actually be ahead of y...
2025-12-1529 minBeyond The Technique Podcast643: Embrace Change, with Casey Voss! Get ready for a powerful and refreshingly honest conversation with legendary salon owner, educator, and curly-hair specialist Casey Voss—a 25-year industry vet whose story reads like a masterclass in resilience, reinvention, and leadership. In this episode, Casey opens up about rebuilding after a devastating salon fire, navigating major business transitions, letting go of ego, and learning to trust bold decisions even when they cost her people, comfort, or certainty. You'll hear how vision-casting, year-end audits, boundary-setting, and courageous conversations became the foundation of her growth—and how they can transform your salon too. Kati and Casey dive into the...
2025-12-0832 minBeyond The Technique Podcast642: Being Underestimated is A Superpower When others doubt you, it can become your greatest edge. In this episode, Kati reveals how being underestimated became her superpower—from prevailing in a courtroom to building a one-of-a-kind tech platform that is reshaping the beauty industry. She shares how working quietly in the shadows allows you to learn, grow, and prepare without the noise of critics. Discover why the most powerful moves often happen when no one's watching, and how proving yourself right is far more rewarding than proving others wrong. GET MY BOOK! From First Date to Forever; How to Mar...
2025-12-0422 minBeyond The Technique Podcast641: The Trends We Will Take into Next Year In this inspiring episode of Beyond The Technique, host Kati Whitledge welcomes salon owner, educator, and L'Oréal Professional Artist, Daniel Mason-Jones for a powerful conversation about the trends shaping the salon industry in 2026. Daniel shares how purpose and passion can transform not just a career, but an entire community. You will discover how building culture, offering education, and prioritizing well-being can create thriving, loyal salon teams. This episode will leave you feeling motivated to lead with empathy, courage, and vision for the year ahead. WATCH ON YOUTUBE: https://youtu.be/GkKdJD6uwx0 ...
2025-12-0134 minBeyond The Technique Podcast640: Gratitude vs. Greed Happy Thanksgiving! Today we talk about how gratitude and greed shape the culture of a business and the mindset of its leaders. We break down how greed, which is often disguised as ambition, can cause burnout, discontent, and competition, while gratitude restores joy, collaboration, and purpose. Kati shares personal and professional examples, from lessons with her child to experiences in leadership, illustrating how gratitude transforms both people and organizations. She also introduces practical ways to express appreciation through understanding love languages and recognizing small wins. WATCH ON YOUTUBE: https://youtu.be/0VYjq0HUUZ4 GE...
2025-11-2719 minBeyond The Technique Podcast639: Control Who Sits in Your Chair Kati welcomes celebrity stylist and educator Jill Buck to share how she took control of her career and built a high-value, high-demand business model—both behind the chair at 901 Salon in West Hollywood and as a traveling stylist for A-list clients. Jill opens up about her 22-year journey from Oregon to LA, how she transitioned to on-location work during COVID, and the strategies she uses today to ensure she only books profitable full transformations and color changes. She reveals her $800–$1,000 minimum color ticket mindset, why she now conducts consultations via email, and how she empowers younger stylists by routing lowe...
2025-11-2429 minBeyond The Technique Podcast638: Keep Energy High & Purpose Higher In this short and powerful Beyond The Technique podcast episode, Kati Whitledge shares a framework for sustaining your energy and purpose as a leader. She reveals why rest is a discipline, not a luxury—and how to build it into your routine to prevent burnout and boost creativity. You'll learn how to delegate for growth, align daily work with your deeper mission, and shift from exhaustion to endurance. Tune in for practical steps to protect your energy, pace your commitments, and lead with purpose that lasts. WATCH ON YOUTUBE: https://youtu.be/S5z7NinrDRU ...
2025-11-2022 min
It's a Profitable LifeHow Kati Whitledge Scaled Success Through Systems, Storytelling, and HeartFrom First Date to Forever: How Kati Whitledge Scaled Success Through Systems, Storytelling, and HeartWhat does it take to turn a single salon into a multi-layered business empire and still lead with heart?In this episode of It’s A Profitable Life, Ronit Enos and Nicole Baldwin sit down with Kati Whitledge, a salon owner, author, speaker, podcaster, and founder of Maya the groundbreaking marketing and client-matching software built for the beauty and wellness industry.Kati shares her journey from beauty school dropout fears to seven-figure success stories, revealing th...
2025-11-181h 01Beyond The Technique Podcast637: Leading The Natural Movement Get ready to be inspired by the incredible journey of Leysa Carrillo—global artistic ambassador for Redken and founder of Forever Curls Academy—as she sits down with Kati to share how her passion for textured hair transformed her career and the industry. From growing up in a strict military family in Cuba to performing in Cirque du Soleil, Leysa's path to beauty was anything but traditional, yet her curiosity, resilience, and love for her clients fueled her rise as a trailblazer in the natural hair movement. In this episode, she opens up about the lack of textured hair educ...
2025-11-1738 minBeyond The Technique Podcast636: Answer These Leadership Questions, with Kati Whitledge Today we are going to look at key questions every leader needs answer to in order to grow and develop themselves as a leader. These lessons are inspired by The Making of a Manager by Julie Zhuo, emphasizing the importance of leaning into strengths rather than obsessing over weaknesses. Kati opens up about breaking limiting self-beliefs, sharing her own journey of overcoming childhood narratives and developing a growth mindset. She will walk you through practical reflection tools for identifying strengths, navigating imposter syndrome, and managing emotional triggers as leaders. Tune in to discover how self-awareness, honest feedback, and understanding...
2025-11-1321 minBeyond The Technique Podcast635: Biohacking 101 Today, Kati welcomes Zac Miner and Dan Schmidt from Best 365 Labs to uncover how optimizing your mitochondrial health can transform energy, skin vitality, and longevity from the inside out. Designed for salon, spa, and med spa professionals, this introductory conversation simplifies the science behind biohacking and reveals why mitochondria—the body's "powerhouse cells"—are the key to improved wellness, recovery, and performance. Learn about groundbreaking supplements like methylene blue, NAD, and PQQ, and discover how enhancing mitochondrial function can elevate both your personal health and your clients' results. Tune in to hear Kati's personal experience, gain actionable insights for your...
2025-11-1038 minBeyond The Technique Podcast634: Ten Traits of Empowering Leaders What makes a leader truly empowering instead of overbearing? In this episode, Kati reveals ten traits of leaders who build trust, delegate with confidence, and inspire with vision and empathy. You'll learn practical strategies for active listening, respecting boundaries, and supporting your team's autonomy while still holding them accountable. Tune in to discover how empowering leadership can unlock growth, loyalty, and a thriving culture inside your salon or spa. WATCH ON YOUTUBE: https://youtu.be/HhhTizw56hc GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: h...
2025-11-0618 minBeyond The Technique Podcast632: Ten Traits of Overbearing Leaders In this episode, Kati breaks down the ten traits of overbearing leaders, from micromanaging and excessive control to guilt-tripping and lack of empathy. She shares personal stories of struggling with one of the overbearing traits and highlights how these behaviors can stifle creativity, trust, and growth in a salon setting. Kati emphasizes the importance of balancing constructive feedback with encouragement, respecting boundaries, and letting go of the need to always be right. Listen and share today's episode with the leaders at your salon and spa! WATCH ON YOUTUBE: https://youtu.be/recTxE_nmqI G...
2025-10-3019 minBeyond The Technique Podcast631: What to Look For When Hiring Stylists In this episode, Kati Whitledge welcomes Danielle Anderson, a seasoned salon leader and hiring expert, to share her journey and insights from managing teams in the beauty industry. Danielle opens up about her rapid career growth, the challenges she faced post-COVID, and the leadership strategies that helped her build thriving salon cultures. She highlights the importance of hiring for values and cultural fit, using innovative approaches to foster strong teams and successful new salon launches. Listeners will gain practical tips on creating a code of honor, leading with emotional intelligence, and building confidence through challenges. WATCH ON...
2025-10-2732 minBeyond The Technique Podcast630: The Power of Suggestion This episode explores the psychology of suggestion in marketing and its impact on consumer behavior. Kati shares how strategies like priming, social proof, and sensory cues influence clients to book, buy, and return. She highlights the importance of building trust through reviews, visuals, and in-person recommendations, while creating memorable luxury experiences through ambiance. Listeners will also learn why a single, consistent marketing message repeated across platforms increases impact—and how applying these principles can boost results, especially during high-demand seasons. WATCH ON YOUTUBE: https://youtu.be/kAbRcpJUQCw GET MY BOOK! From Fir...
2025-10-2315 minBeyond The Technique Podcast629: The Myth About Work-Life Balance In today's episode, Kati welcomes Morgan Thomas, who you may know as Jade Beauty Co., to share her journey through the hairdressing and fashion industries. Together, they unpack the myth of work-life balance, highlighting Morgan's shift toward integration and how she built a thriving career without experiencing burnout. Morgan also offers insights on the evolving landscape of hair education, the value of servant leadership, and why community and mentorship matter more than ever. Share this with your stylists and you will al be inspired by Morgan's career lessons, humor, and practical advice. WATCH ON YOUTUBE: https://youtu...
2025-10-2027 minBeyond The Technique Podcast628: Overcoming Offense In this episode, Kati explores the inevitability of offense in the creative industry and why learning to manage it is essential for personal and professional growth. She unpacks the value of constructive feedback, active listening, and assuming positive intent when receiving correction. With real examples and leadership insights, Kati highlights how humility, empathy, and trust create a culture where feedback becomes a tool for development rather than a source of conflict. Tune in to discover how reframing correction as direction can transform your team's growth and your own leadership journey. WATCH ON YOUTUBE: https://youtu.be/Kqe5...
2025-10-1623 minBeyond The Technique Podcast627: Elevate Your Employee Experience The salon industry is shifting fast, with more stylists choosing self-employment and traditional salons struggling to compete. In this episode, Kati welcomes back business coach Nikki Le to share how owners can elevate the employee experience to retain top talent and thrive in this new market. From customized training to career ladders, Nikki breaks down practical strategies to create a workplace where stylists feel valued, supported, and inspired to stay. If you want to future-proof your salon and win against the booth rental trend, this episode is a must-listen. WATCH ON YOUTUBE: https://youtu.be/m4g-MRC2G...
2025-10-1334 minBeyond The Technique Podcast626: Eliminate Distractions, with Kati Whitledge Distractions don't just steal your time, they drain your energy, creativity, and focus. In this episode, Kati shares her personal journey with ADHD, biohacking, and the power of reducing decision fatigue to stay in flow. You'll discover practical strategies to automate routines, set boundaries, and manage technology so you can protect your energy and productivity. Whether you're a salon owner or creative professional, this conversation will help you eliminate overwhelm and master focus for lasting success. WATCH ON YOUTUBE: https://youtu.be/SlGz55I_PPI GET MY BOOK! From First Date t...
2025-10-0921 minBeyond The Technique Podcast625: Your Income Won't Save You In this episode, Kati welcomes industry coach and mentor, Misty Jane to share her bold perspective on money in the beauty industry. Misty reveals how she paid off $48,000 of debt in just two years, opening the door to a debt-free salon career and her current passion for coaching stylists. Together, they explore the deeper psychological roots of financial struggles, why income alone won't save you, and how giving money a purpose leads to true freedom. Listen today for fresh insights, real strategies, and encouragement to pursue financial wellness as a form of self-care. WATCH ON YOUTUBE: https...
2025-10-0634 minBeyond The Technique Podcast624: Fixing A Financial Problem, with Kati Whitledge In this episode, Kati shares how working with Brad Sugars and his ActionCoach franchise helped her achieve an 878% profit increase and a million-dollar revenue in a very small salon space. She dives into practical strategies to fix financial challenges, from boosting revenue through pre-selling gift cards, packages, and memberships to cutting unnecessary expenses without hurting the guest experience. You'll also learn how tools like mya's matchmaking software and dashboard can improve client retention and scheduling efficiency. Tune in for simple, actionable steps to protect your salon's financial health and grow profits with confidence. WATCH ON YOUTUBE: https...
2025-10-0216 minBeyond The Technique Podcast623: Hair Extensions in A Hybrid Salon What does it take to build a beauty brand that truly empowers stylists? In this episode, Kati sits down with Tiffany Loe, founder of Christian Michael Hair Extensions, to talk about her journey from starving actress to single mom, to now thriving salon owner leading a multi-method hair extension company. Tiffany shares how she bridged the gap between luxury extensions and full-circle education, helping thousands of stylists gain confidence and new opportunities. Together, they explore salon growth, ethical hair sourcing, and Tiffany's mission to build hub salons that empower stylists nationwide. WATCH ON YOUTUBE: https://youtu.be...
2025-09-2936 minBeyond The Technique Podcast622: Signs A Stylist is Leaving, with Kati Whitledge In this episode, Kati uncovers the warning signs that a stylist may be leaving your salon and why addressing issues head-on is essential for a healthy team. She shares insights on managing growth as salons expand, including how shifting mindsets can affect culture. Kati also opens up about balancing directness with kindness in difficult conversations, offering practical ways to lead with courage and compassion. Listeners will walk away with strategies to strengthen team dynamics, honor professional boundaries, and focus on the stylists who are truly committed. WATCH ON YOUTUBE: https://youtu.be/xvrJeUh_Mkw
2025-09-2518 minBeyond The Technique Podcast620: The Most Important Meeting is Not the Meeting The meeting after the meeting is the most important piece of the puzzle. In this episode, Kati pulls back the curtain on how her companies plan meetings and the meeting after the meeting. She shares her salon's meeting structure—from daily GM check-ins to monthly gatherings that mix in professional development and celebration. You'll hear smart strategies for debriefs, team collaboration, and even how to handle sensitive topics with ease. Plus, she shares fun anniversary promotions and simple tools that keep the whole team inspired, organized, and thriving. WATCH ON YOUTUBE: https://youtu.be/cb8DlD-GRmU ...
2025-09-1818 minBeyond The Technique Podcast619: What Gen Z Stylists Need for Future Success! This week on Beyond The Technique, Kati sits down with industry legend and Paul Mitchell Artistic Director, Stephen Moody, to explore what Gen Z stylists truly need to thrive. From shifting trends in hairdressing to the timeless power of consultation and communication, Stephen shares insights gained from a career shaped by Sassoon and fueled by a passion for education. You'll hear why Gen Z clients crave authenticity, how stylists can balance creativity with financial success, and why the human connection in beauty can never be replaced by technology. Get ready for an inspiring conversation that bridges generations and reimagines...
2025-09-1543 minBeyond The Technique Podcast617: Master Your Craft with Ryan Weeden! From aspiring actor to Founder of Masters of Balayage, Ryan Weeden's journey proves that passion and persistence can transform your career. In this episode, Ryan and Kati dive into the evolution of the hair industry—from fast-tracking behind the chair to building an education empire that now fills retreats and workshops nationwide. You'll hear how Ryan carved out his niche, why mastering your craft matters more than titles, and what today's salon owners must know to thrive beyond the influencer era. If you're ready to be inspired by a story of reinvention, artistry, and entrepreneurship, this is one conversation yo...
2025-09-0835 minBeyond The Technique Podcast616: Stop Settling Are you settling for less than you're capable of in your health, relationships, or business? In this episode, Kati shares a powerful and personal journey of waking up to the areas of life where she had been settling—and how faith sparked the shift toward lasting transformation. From surrounding yourself with better influences to taking 100% ownership of your life, this conversation will challenge and encourage you to step into the life you truly desire. If you're ready to stop playing small, this episode is your wake-up call. GET MY BOOK! From First Date to Forever; Ho...
2025-09-0421 min
The BeautyPro Podcast: Keeping It Real & Raw for Hairstylists, Estheticians, Salon Owners220. Kati Whitledge: JoinMya Creator & Founder, Author, Determined WomanJoin me as I join Mya's founder, Kati Whitledge, brand new author, host of Beyond the Technique podcast and overall amazing and inspiring woman. I am so privileged to share a convo with this Faith-Based babe who's story is inspiring as it is tear-jerking. Subscribe, Listen, Enjoy.WANT MORE KATI? Book: https://joinmya.com/from-first-date-to-forever-bookPodcast: https://joinmya.com/podcastWebsite: https://joinmya.com/Instagram: https://www.instagram.com/katiwhitledge/All the Links: https://linktr.ee/beyondthetechnique?utm_source=linktree_profile_share
2025-09-0149 minBeyond The Technique Podcast614: Be A Girl's Girl Kati Whitledge opens up about the leadership lessons she learned as a fiercely loyal teen—and how those early experiences shaped the way she empowers women today. From standing up for her friends to navigating the complexities of female friendships, Kati shares how sisterhood, not competition, is the foundation of strong salon teams. She reflects on how sports, style, and spiritual growth have all influenced her approach to leading with love, grace, and conviction. If you believe in building a supportive culture where women cheer each other on, this episode is your reminder that being a "girl's girl" is a...
2025-08-2819 minBeyond The Technique Podcast612: Make Better Long-Term Decisions In this episode, Kati shares a powerful 10-step framework inspired by Tony Robbins for making life-changing decisions that truly stick. You'll learn how to get into a peak state first—because the quality of your decisions depends on your mindset and emotions when you make them. She'll guide you through aligning decisions with your core values, your future identity, and every key area of your life, while using tools like the 10-10-10 method and the pain-pleasure principle to overcome short-term emotions. If you're ready to burn the boats, back your choices with action, and become the person your ne...
2025-08-2121 minBeyond The Technique Podcast611: Building Community, with Daniel Johnson Kati welcomes Daniel Johnson, founder of the Green Beauty Community Foundation and The Salon Chair Guys, to share his powerful journey of community-building and sustainability in the beauty industry. From growing up in his father's barbershop to developing eco-friendly solutions for salons, Daniel's story is one of passion, purpose, and resilience. Together, they explore how beauty professionals can align with like-minded individuals, take the Green Pledge, and make a meaningful impact—one sustainable choice at a time. Get ready to be encouraged, empowered, and reminded that when the community leads, change follows. WATCH ON YOUTUBE: https://youtu.be...
2025-08-1826 minBeyond The Technique Podcast610: Technology CANNOT Replace Everything In this episode, Kati explores the irreplaceable human elements that make salon experiences truly magical. From authentic conversation and intuitive energy reading to mentorship and meaningful touch, she shares ten ways that AI will never replicate what happens between real people. You'll be reminded why community, creativity, and emotional intelligence are the soul of the salon industry. If you've ever feared tech could take over—this episode proves the heart of your business is safe. WATCH ON YOUTUBE: https://youtu.be/ZxCViFbSYSw GET MY BOOK! From First Date to Forever; How to...
2025-08-1416 minBeyond The Technique Podcast609: Where You Get Education Matters, with Ashlee Norman! What's the difference between being internet-famous and being truly educated? In this episode, Kati sits down with globally renowned colorist, educator, and content creator Ashlee Norman to dive deep into the world of hair education—and the impact (both good and bad) that social media has had on the craft. Ashlee shares her incredible journey from Bumble and Bumble network educator to international platform artist, tool designer, and one of the most sought-after voices in dimensional color and modern cutting. Together, they explore why mastering fundamentals, critical thinking, and hands-on learning will always outperform viral trends—and how salon pros...
2025-08-1132 minBeyond The Technique Podcast608: You'll Be Judged Regardless Today, Kati gets real about being judged at every stage of her transformation—from weighing over 250 pounds to becoming ultra fit and confident. She shares how judgment doesn't disappear with success—it simply takes a different shape—and explores the double standards women often face in both business and beauty. Drawing from personal experience and biblical truth, Kati unpacks the difference between pride and humility, encouraging listeners to own their confidence without apology. If you've ever felt caught between criticism no matter what you do, this episode will remind you that you're not alone—and that you were made for this...
2025-08-0716 minBeyond The Technique Podcast607: Serve Without Sacrificing In today's episode, Kati welcomes salon owner and stylist mentor Lexi Dawn, who shares her journey from Costa Rica to building a luxury booth-rental salon in Carmel, Indiana. Lexi reveals how she empowers stylists to serve without sacrificing, by setting boundaries, pricing with purpose, and staying confident in their value. She unpacks practical strategies for avoiding burnout, hiring support, and building a business model that prioritizes balance and beauty. Whether you're behind the chair or leading a team, this is a must-listen for salon pros ready to grow with clarity and confidence. WATCH ON YOUTUBE: https://youtu...
2025-08-0434 minBeyond The Technique Podcast606: Appearance Standards In today's mini episode, your host Kati Whitledge breaks down why professional appearance standards—not just dress codes—are essential in the salon industry. She shares compelling data showing that well-groomed professionals earn more trust, land jobs faster, and even boost their sales by up to 20%. Kati explains how first impressions are formed in seconds, making appearance a key factor in client perception. Tune in to learn how to elevate your team's image while still honoring individuality. WATCH ON YOUTUBE: https://youtu.be/rJVcIrcombc GET MY BOOK! From First Date t...
2025-07-3109 minBeyond The Technique Podcast604: Get Feedback and Grow Your Salon What if we told you that you can grow your salon by getting more feedback. In this episode, Kati shares how continuous feedback from team members, clients, and prospective hires boosts engagement, retention, and overall productivity—backed by real stats and real-world examples. You'll hear how her salon uses tools like virtual shadowing, career fair surveys, and mya's matchmaking software—all for insights to improve hiring, guest experiences, and product decisions. Discover how to create a culture of communication that drives loyalty and lasting growth. WATCH ON YOUTUBE: https://youtu.be/cq3x-JjuxL0 GET M...
2025-07-2417 minBeyond The Technique Podcast603: A Loyalty Program That Makes You Money Are you leaving money on the table with your salon's loyalty program? In this episode, salon industry expert and business coach, Doug Campbell joins Kati to share how salons can structure loyalty programs that actually increase profits—plus how to leverage retail, train your front desk like a sales team, and avoid common marketing pitfalls. Don't miss Doug's free loyalty calculator and training resources—linked in the show notes! WATCH ON YOUTUBE: https://youtu.be/zozNfhHye3U GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https...
2025-07-2134 minBeyond The Technique Podcast602: The Spender vs. The Saver Do you truly understand the psychology behind your clients' buying decisions? In this episode, Kati Whitledge breaks down the key differences between spenders and savers, offering real-world insights from her book From First Date to Forever. You'll learn how to identify each persona, how to speak their emotional language, and how to deliver a client experience that keeps them loyal for life. Whether you're in beauty, sales, or customer service, this episode will transform the way you connect with your customers. WATCH ON YOUTUBE: https://youtu.be/vGqIDsoTGmI GET MY BOOK! F...
2025-07-1716 minBeyond The Technique Podcast600: What I've Learned from Doing 600 Podcasts! It's our 600th episode! I'm Kati Whitledge, and when I launched the Beyond The Technique podcast in 2016, there were no American podcasts for salon owners—so I created one. In this milestone episode, I'm sharing the five biggest lessons I've learned through hundreds of unscripted conversations with salon pros, educators, and leaders, and how podcasting helped grow my salon, build my network, and scale our software company, mya. If you're craving connection, consistency, and next-level growth, this is the episode for you! WATCH ON YOUTUBE: https://youtu.be/mbaCR9a2mhw GET MY BOO...
2025-07-1015 min
Brazen and Bold: Real, Raw, and Radically Honest Conversations for Entrepreneurs and Small Business LeadersFrom Clicks to Lifelong Clients: Kati Whitledge & the Magic of MYA ✨In this Brazen & Bold episode, Heather chats with the unstoppable Kati Whitledge — salon owner, psychology enthusiast, and the brilliant mind behind MYA. Frustrated by the beauty industry's sky-high marketing costs and low client retention rates, Kati set out to flip the script. Enter MYA: the game-changing platform helping salons turn website clicks into loyal clients, capture key data, and supercharge their revenue — all while building trust and community. With over $20 million in revenue generated (and a goal of $50 million by 2025!), MYA is more than just a tool — it's a movement. Get ready to be inspired as Kati s...
2025-07-0245 minBeyond The Technique Podcast598: The Power of Play What if the secret to unlocking your salon team's innovation, energy, and connection was... play? In this powerful episode, Kati welcomes Mia Sundstrom, Director of Play Transformation at the National Institute for Play, who shares how understanding and embracing your unique "play personality" can lead to peak creativity and workplace culture breakthroughs. Drawing from her background as a Division I athlete, coach, and the legacy of her grandfather Dr. Stuart Brown's groundbreaking research, Mia explains how play isn't a distraction from work, it's a competitive advantage. If you're a salon owner or leader ready to energize your team and...
2025-06-3024 minBeyond The Technique Podcast594: Healthy Competition & Collaboration In this inspiring episode, Kati welcomes first-time podcast guest Kayla Swanson, a rising leader in the beauty industry who shares her unexpected journey from virtual assistant to event producer and podcast host. Kayla opens up about her personal transformation, how she found her purpose, and the mindset shifts that helped her embrace feedback and trust the process of growth. Kayla shares her insights to the power of healthy competition and collaboration—core values championed by HPSA—and how these values fuel a culture of growth and connection among salon owners. From behind-the-scenes stories to career-defining moments, this episode offers a he...
2025-06-0231 minBeyond The Technique Podcast591: How to Make Six Figures Behind-The-Chair In today's episode, our founder and host Kati Whitledge reveals how beauty pros can earn six figures by mastering the business side of being behind the chair. She shares proven strategies for building a loyal, high-spending clientele that keeps coming back and spends more each visit. If you're a salon owner who wants your team to boost retention and retail sales, this is the episode to share! WATCH ON YOUTUBE: https://youtu.be/MNoLaC9dG0o GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://j...
2025-05-1229 min
The Phorest BlogMastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping ClientsAt the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories.
But there’s something really quite special at the intersection of a “love for love”, people and marketing. If you recognise yourself in that, like Kati Whitledge, you likely have an innate (or developed), profound understanding of the art of matchmaking. Marketing guru, podcaster, and the founder of mya, Kati’s core message at the Salon Own...
2025-04-2209 minBeyond The Technique Podcast588: The Successful Have This in Common Today you'll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on lessons learned. You'll gain strategies for navigating setbacks, setting clear goals, and taking bold action—even when it's uncomfortable. Whether you're an entrepreneur or someone striving for personal growth, this episode offers encouragement and tools to help you move forward with strength and clarity. WATCH ON YOUTUBE: https://youtu.be/Rg94f5gXfdM POWERED BY: JOIN mya! joinmya.com
2025-04-2123 minBeyond The Technique Podcast585: Deliver World Class Customer Service Get ready to be inspired by first-time guest Marty Smith, a seven-figure multi-location salon owner who got into the beauty industry at a young age and never looked back. Marty takes us through every stage of his journey to salon ownership, sharing the key moments that shaped his success. He reveals the core team values that drive world-class customer service and the unique superpowers that have propelled his company forward. Plus, he has an exclusive gift for our listeners—an innovative color formulation app you won't want to miss! Stay tuned until the end to take advantage of this sp...
2025-03-3129 minBeyond The Technique Podcast584: Emily Chen is The Influencer of Our Industry! In this episode we welcome back the incredible Emily Chen, known as @EmChenHair on Instagram and recognized as one of the top 25 influencers across all industries. Emily shares her inspiring journey from high school dropout to six-figure stylist, ultimately building a thriving seven-figure commission salon. Now a global educator, she empowers hairstylists to elevate their craft and embrace discomfort as the key to growth. Tune in as Emily reveals the mindset shifts and strategies that have propelled her success—and how you can apply them to your own career! WATCH ON YOUTUBE: https://youtu.be/NMuC5k8_5X4...
2025-03-2433 minBeyond The Technique Podcast583: Use Video to Attract Ideal Clients Join us for today for a conversation with video production expert Chris Sulimay, who began his journey in the beauty industry over 30 years ago and has since evolved into a go-to video strategist for speakers, coaches, and consultants. Chris reveals the key elements we've been missing in our video content and shares expert tips on how to stand out in a sea of social media reels. If you're ready to create videos that truly connect with your ideal clients, you won't want to miss this episode—Chris has a unique ability to help you make an impact! WA...
2025-03-1735 minBeyond The Technique Podcast582: Secret Shoppers to Audit Your Salon Get ready for an eye-opening conversation with returning guest and seven-figure salon owner, Ashley Thomas! Unlike traditional salon business coaches, Ashley brings a unique edge to the industry by secret shopping salon client experiences, uncovering hidden gaps that impact retention and revenue. In this episode, she reveals the critical steps salons must take before diving into a full business audit, the key strategies that have kept her profitable, and the exciting initiatives she's implementing to elevate her business this year. Don't miss this insider perspective on what truly makes a salon successful! WATCH ON YOUTUBE: https://youtu...
2025-03-1033 minBeyond The Technique Podcast581: What Your Clients Know That You Don't Join us for an inspiring conversation with Greg Starkman, Founder and CEO of Innersense Organic Beauty, as he shares his journey from hairstylist to beauty executive to pioneering the organic haircare movement. Greg and his wife set out to create high-performance, non-toxic hair products, driven by a mission to revolutionize clean beauty. He discusses how today's consumers are more informed than ever, demanding safety, transparency, and efficacy in their beauty routines, and shares his advocacy work on Capitol Hill to push for better beauty product regulations. Plus, stay tuned for an exclusive special savings to experience the purity of...
2025-03-0339 minBeyond The Technique Podcast580: The Life of A Barber Get ready to be epically inspired by John Mosely, the globally recognized force behind Popular Nobody. In this powerhouse episode, John takes us through his journey—his childhood, the people who shaped him, how he embraced his uniqueness, and the game-changing mindset barbers need to succeed. Packed with wisdom and unending quotes, this conversation will fuel you all year long! WATCH ON YOUTUBE: https://youtu.be/YW2kxYz6YBw POWERED BY: JOIN mya! joinmya.com FOLLOW POPULAR NOBODY
2025-02-2438 minBeyond The Technique Podcast579: True Profits Start with This! In this episode, we welcome Ross Loveland, owner of True Profit Salons, as he shares essential financial insights that can transform your salon's profitability—taking you from minimal earnings to 20% profit or more. If you're working with a bookkeeper or CPA, Ross reveals a powerful question to challenge their understanding of your business and ensure they're adding real value. Plus, he has a special gift for all our listeners! Don't miss this opportunity to gain expert strategies for maximizing your salon's financial success. WATCH ON YOUTUBE: https://youtu.be/r30AkqoilK4 JOIN mya! joi...
2025-02-1737 minBeyond The Technique Podcast578: Make Instagram Easy, with Jamie Dana! Level up your Instagram game this year! Social media influencer and hairstylist educator Jamie Dana joins us to share what's in and out for Instagram, how to simplify your strategy, and the key insights that drive success. From content cadence to must-watch metrics, plus her done-for-you platform and virtual workshops for salon teams, this is the episode to gather your whole team for—don't miss the show notes for all of Jamie's resources! WATCH ON YOUTUBE: https://youtu.be/MtqA_qaj-fg JOIN mya! joinmya.com GET A FREE AUDIT OF Y...
2025-02-1047 minBeyond The Technique Podcast577: Retail Compensation for Commission Stylists In today's episode, Kati Whitledge unveils her innovative 2025 compensation structure for commission stylists, featuring simplified, dollar-based retail KPIs that are clear, achievable, and easy for every team member to understand. Hear how her leadership team developed this approach, the importance of testing and measuring new concepts, and the value of flexibility when making improvements. Plus, download the free resource included with this episode—an example compensation document you can print and personalize with your company's numbers for your team and level system. WATCH ON YOUTUBE: https://youtu.be/YcF3HACdfK4 JOIN mya! joinmya.com...
2025-02-0321 minBeyond The Technique Podcast576: The Ultimate Anti-Aging Formula Join us as Dr. John Rusin, renowned physical therapist and personal trainer, reveals his ultimate blueprint for living a vibrant, strong, and youthful life. From mobility and strength to anti-aging strategies, Dr. Rusin shares expert advice on optimizing training, physical movement, and nutrition. Discover practical tips to keep your body healthy and your energy thriving at any age! WATCH ON YOUTUBE: https://youtu.be/0XUg6EGRHYM JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit GET A FREE...
2025-01-2738 min
PhorestFM: Stories From the Salon FloorKati Whitledge on Entrepreneurship, Innovation and Solving the New Client Retention Problem[304] Kati Whitledge (@katiwhitledge on Instagram), speaker, podcaster, and the Founder and CEO of mya, is a marketing guru for the beauty and wellness industry who equips owners with no-fluff business and marketing strategies.
She’s here to change how you are supported in your business with, among many things, mya, a client recruitment and marketing software for the beauty industry, and this episode serves as a reflection on innovation, on founding and running a business, as well as added depth and context to both Kati’s keynote and her why.
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2025-01-2445 minBeyond The Technique Podcast575: Your Hormone Health in 2025 Discover the powerful connection between hormones and health with functional medical and hormone specialist Karen Hanson. Karen shares the key symptoms both men and women experience when hormones are out of balance, the critical role vitamin D plays in overall wellness, and what to focus on as we navigate the aging process. Don't miss this insightful episode full of actionable advice for better health at any stage of life! WATCH ON YOUTUBE: https://youtu.be/1AZKao6nhho JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT
2025-01-2031 minBeyond The Technique Podcast574: Put The Spark Back In Your Business Join Salon Owner and CEO of Spark Pro Global, Heather Harris, as she reveals the two pivotal decisions she made after discovering her newly purchased salon was unprofitable. Heather shares how she learned to delegate effectively, quantify the value of her time, and empowers other salon owners to buy back their time. Don't miss her insights on creating a sustainable and profitable salon business! WATCH ON YOUTUBE: https://youtu.be/5bIrY_R423c JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/so...
2025-01-1333 minBeyond The Technique Podcast573: Teach Your Team to Build Their Ticket Join us for an inspiring conversation with Atlanta Nail Tech Influencer and Salon Owner, Tahra Clarke! Tahra shares her journey to success, including her innovative approach to running her nail salon, purchasing her own commercial building, and empowering nail technicians to build their tickets to achieve six-figure incomes. Whether you're in the nail industry or not, you'll walk away with actionable insights to elevate your business game! WATCH ON YOUTUBE: https://youtu.be/YBlGrlnpEZc JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.co...
2025-01-0635 minBeyond The Technique Podcast572: Free Your Trapped Cash Join us as Vish's Head of Partnerships, Will Simpson, makes his first appearance on Beyond The Technique podcast. Will shares strategies to free up trapped cash, his motivation to support salons, and ideas for reinvesting newly unlocked funds. Discover key takeaways from his inspiring industry journey that could save your salon thousands in the coming year! WATCH ON YOUTUBE: https://youtu.be/0vAxa5WwxAI JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit GET A FREE AUDIT OF Y...
2024-12-3029 minBeyond The Technique Podcast571: Take This Into 2025! In this episode, Kati Whitledge, founder of mya, shares five transformative insights to take into 2025. From her top books of 2024 to her upcoming reads, word of the year, and bold objectives, Kati challenges us to think big and redefine how we say "yes" or "no" to opportunities. Get ready to ignite growth, embrace change, and take powerful steps toward your future goals! WATCH ON YOUTUBE: https://youtu.be/QbvKj6PT5so JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/soc...
2024-12-231h 05Beyond The Technique Podcast570: Master of Pivoting Today we are joined by first-time guest and award-winning salon owner Sarah King Lynch reveals her "3-month rule" for making impactful team pivots, whether major or minor. With a crystal-clear vision and massive goals, Sarah inspires you to create effective feedback loops—asking critical questions like "What could go right?" and "What could go wrong?" She also shares her ambitious mission heading into 2025, offering actionable insights to elevate your leadership. WATCH ON YOUTUBE: https://youtu.be/sRcnlJ8deAM JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA...
2024-12-1628 minBeyond The Technique Podcast569: Overcoming Losing Influential Stylists We are excited to bring back award-winning salon owner Patricia Uiterwyk, owner of Venue Salon and Spa, an Aveda salon in Lakeland, Florida. Patricia shares how she has navigated the challenges of losing influential stylists and how she and her team have implemented new tools that empower her and her leaders to foster a healthy and connected team culture. She reveals her top two areas of growth in 2024 and offers a glimpse into her key objectives for 2025 to keep her seven-figure business thriving. WATCH ON YOUTUBE: https://youtu.be/8uB98etwrog JOIN mya...
2024-12-0945 minBeyond The Technique Podcast568: The $100k Mistake Salon Owners Make In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won't want to miss her insights on building systems, reclaiming control, and achieving lasting success. JOIN mya! joinmya.com GET A...
2024-12-0230 minBeyond The Technique Podcast567: How to Host A Successful Event In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn's top takeaway could be the game-changer you need to attract your first attendees or sponsors! WATCH ON YOUTUBE: https://youtu.be/yMhb1_TwdWA JOIN mya! joinmya.com GE...
2024-11-2535 minBeyond The Technique Podcast566: What You Never Waiver On In this episode, we're thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader. WATCH ON YOUTUBE: https://youtu.be/nXF5iUb4wCk JOIN mya! joinmya.com
2024-11-1824 minBeyond The Technique Podcast565: Tipping The Scale with Alicia Soulier In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today's economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation. WATCH ON YOUTUBE: https://youtu.be/XaldrHGn0Ew JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://w
2024-11-1125 minBeyond The Technique Podcast564: Compensation, Marketing, and Firing Bad Clients In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it's time to fire a bad client. Compensation Podcast: https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons WATCH ON YOUTUBE: https://youtu.be/ppyoqSUxdUs JOIN mya! joinmya.com LET'S CONNECT!
2024-11-0428 min
Chris Baran's HeadcasesKati WhitledgeToday we’re joined by a true marketing powerhouse in the beauty and wellness industry. She’s a keynote speaker, a podcaster, and the founder & CEO of Maya, which is a cutting-edge client recruitment and marketing platform that has already matched over half a million clients with beauty professionals, driving an incredible $20 million in revenue. Her ambitious mission is to generate $500 million for her members by the end of 2025 and I have a feeling she just might do it. She’s here to revolutionize support for beauty businesses. Let’s dive into this week’s Headcase with modern marketing guru, Kati...
2024-10-3134 minBeyond The Technique Podcast563: Why People Want to Work For You Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action. WATCH ON YOUTUBE: https://youtu.be/oj9NHzA83-8 JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique
2024-10-2825 minBeyond The Technique Podcast562: Prevent Trainer Burnout In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come. WATCH ON YOUTUBE: https://youtu.be/a0Nws0FfPx8 JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/bey...
2024-10-2129 minBeyond The Technique Podcast561: Create A Recruiting Experience In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It's not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers an exclusive training that salon owners and hiring managers won't want to miss! JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/j...
2024-10-1437 minBeyond The Technique Podcast560: Creating A Career Path That Lasts In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life's most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia's story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for her team, offering invaluable insights for beauty industry owners. WATCH ON YOUTUBE: https://youtu.be/19H35MpfSAM JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www...
2024-10-0729 minBeyond The Technique Podcast559: Surround Yourself with Success In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth! WATCH ON YOUTUBE: https://youtu.be/y0LbfKZHvn4 JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:
2024-09-3029 minBeyond The Technique Podcast558: Financial Dos and Don'ts for 7-Figure Salons In this episode, we welcome back industry financial wellness guru, Tom Kuhn, to dive into the essential tools and practices every salon owner must implement for a thriving and sustainable business. Plus, all listeners have the chance to get their own personal financial scorecard by participating in the exciting study led by Tom and the Qnity team. Don't miss out—tune in and share this episode with other salon owners! WATCH ON YOUTUBE: https://youtu.be/vldaUQeh2Xg JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www...
2024-09-2333 minBeyond The Technique Podcast557: Increase Productivity In this episode, returning guest expert Jay Williams guides us on increasing the productivity of our team members. He shares the key foundations for creating an environment where people are open to feedback, along with practical frameworks for effective communication. There are so many actionable insights in this episode that you'll want to share it with your entire leadership team! WATCH ON YOUTUBE: https://youtu.be/y_55bmlvrCw JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:
2024-09-1636 minBeyond The Technique Podcast556: Five Habits of Successful Owners In this episode, our founder and host, Kati Whitledge, reveals the five key habits that drive the success of top-performing business owners. We explore the powerful connection between brain, body, and behavior, and how these factors shape a winning mindset. Tune in as we discuss the critical role discipline and consistency play in achieving lasting success. WATCH ON YOUTUBE: https://youtu.be/VqF4cinTHCA JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:
2024-09-0925 minBeyond The Technique Podcast555: Ordinary People Cultivating Extraordinary Salons n this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and actionable. Tune in as Kati shares her personal takeaways that will resonate deeply with salon and spa professionals. WATCH ON YOUTUBE: https://youtu.be/9-v4oZEmw4k JOIN mya! joinmya.com LET'S CONNECT! ...
2024-09-0220 minBeyond The Technique Podcast554: Therapy For Salon Owners In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina's candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain intact. Tune in to discover how to thrive as a business owner without sacrificing your time at home with your family. WATCH ON YOUTUBE: https://youtu.be/93wRX5II5hE JOIN mya! joinmya.com ...
2024-08-2630 minBeyond The Technique Podcast553: Does Your Salon Inspire? Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Experience in early 2025 and why it's a must-attend event for salon owners! WATCH ON YOUTUBE: https://youtu.be/vpze7E28MOc JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://ww...
2024-08-1927 minBeyond The Technique Podcast552: The Truth About Med Spas In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the mindset needed for success, and key considerations for today's medical spas and facilities. WATCH ON YOUTUBE: https://youtu.be/MxUYQjqK0Q0 JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:
2024-08-1231 minBeyond The Technique Podcast551: Three Keys to A Profitable Salon In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to discover why only 7% of salon owners make a profit and how you can increase your salon profitability today! WATCH ON YOUTUBE: https://youtu.be/FdtbTeqlEBw JOIN mya! joinmya.com LE...
2024-08-0532 minBeyond The Technique Podcast550: What Makes a Winning Website In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal clients. WATCH ON YOUTUBE: https://youtu.be/W236Sr4ag0s JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.co...
2024-07-2930 minBeyond The Technique Podcast549: Modern Financials for The Growing Salon Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your salon's financial health! WATCH ON YOUTUBE: https://youtu.be/xbN_FvrYvHg JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:
2024-07-2233 minBeyond The Technique Podcast548: Stages of Pain & Processing When Someone Exits Unethically & Unexpectedly Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource designed to help you mitigate risks in operating a unique business model where revenue can be lost when team members leave. WATCH ON YOUTUBE: https://youtu.be/eGz9D-_QVf0 JOIN mya! joinmya.com LET'S CONNECT!...
2024-07-1522 min
Grow My Salon Business Podcast235 Finding and Keeping Your Best-Fit Clients with Kati WhitledgeAs a salon owner, one of the biggest challenges affecting a salon's growth is that first-time clients are simply not returning, with numerous studies showing that after their first visit, 65% of clients are not going back to that same salon a second time. My guest on today’s episode is Kati Whitledge, who has developed a piece of “matchmaking” marketing software, Mya, that not only assists salon owners in attracting new clients but matches them with the stylist who is most likely to connect with them and, as a result, increase client retention. In t...
2024-03-1239 min
Profitable Salon Owner PodcastCritical Marketing strategies for 2024: A Conversation With Kati WhitledgeThe podcast features Kayla Swanson and Kati Whitledge discussing marketing strategies for salons and businesses in the beauty industry.Kati Whitledge is a speaker, author, and the founder of the software company MYA for the beauty industry. She also owns multiple salons.Kati emphasizes the importance of having the right leaders and teams in place to make business growth easier.This podcast highlights the significance of identifying and marketing to specific niches within the beauty industry.Understanding where your target audience is, including social media platforms, is crucial for effective marketing.The discussion touches on the potential impact of AI...
2023-10-1832 min
Hairbrained ConversationsEpisode #302: Kati Whitledge, Mya Software FounderIn this episode, we get to know Kati Whitledge (@katiwhitledge), entrepreneur, salon owner, professional speaker, author and fellow podcaster. She shares her journey of how, as a "thirsty" hairdresser, she was fascinated with business development and why people choose brands or, more importantly, connect with certain types of people. She developed a survey that matches potential clients with hairdressers at her Madison, Wisconsin salon, Be Inspired (@be_inspired_salon). This not only helped her to dramatically increase revenue and retention, but it also led to the creation of her matchmaking software company, Mya (@join_mya). From there she launched th...
2023-08-2051 min
HairblazersBuild Your Best Team This Year with Kati WhitledgeKati Whitledge, entrepreneur, speaker and author, brings her proven strategies for attracting top talent, fostering a great culture, and achieving 10-20% profitability in today's episode. Discover how to navigate challenges and unleash your salon's full potential. Whether you're a salon owner, stylist, or beauty enthusiast, this episode is a must-listen for building a thriving salon team that shines! Find Kati at Joinmya.com, and kati@joinmya.com.
Build Your Best Team E-book: https://joinmya.com/build-your-best-team-ebook
2023-08-1536 min
Beauty Business Game-ChangerAbove The Line with Kati Whitledge- S4:E109Join the Free Facebook Group and connect with like-minded beauty badasses like yourself www.facebook.com/groups/salonandsuitebusiness
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During the early stages of running Be Inspired Salon, our founder, Kati Whitledge, discovered a pain point many industry professionals face — failing to know if their marketing efforts are tr...
2023-07-2449 min
No Seriously, How Do I Do This?The Juggle is Real: Kati WhitledgeMarriage, children, career, church commitments, friendship, self-care, hobbies, community involvement- the juggle is real, and few understand that better than Kati Whitledge. As the founder of a robust beauty empire, Kati understood hustle. When she welcomed a child into that world, however, the hustle had to be modified and she didn't always balance things well. Kati's honesty and transparency invite you to let your guard down and understand that this is a journey we are all on, and that the ability we have to learn from each other is a gift.
2022-03-1832 min
ICA Podcast 9ICA Podcast 9 - Kati WhitledgeToday's guest is an entrepreneur, professional speaker, and author. She started three beauty industry businesses, wrote her first eBook, and has presented nationwide all before the age of thirty-five. Kati Whitledge joins ICA President, Sheila Zaricor-Wilson as they talk about the value of her team environment and the difference marketing has made in her business.
2021-07-1940 min
Thriving Stylist PodcastHow the Pandemic has Affected the Industry with Britt, Kati Whitledge & Modern SalonFor today's show we're bringing back an episode that some of you may see as an oldie but a goodie! Early in the Fall of 2020 I was given the incredible opportunity to work with the Modern Salon team and Kati Whitledge to co-create an interview about what the industry has experienced going through in 2020. We talked about the permanent and temporary shifts we've seen because of the pandemic, and what we think are the best way to prepare for an uncertain future as we see second, and even third waves of closures. I'm especially excited because Kati is a s...
2020-12-1458 min
No Seriously, How Do I Do This?The Juggle is Real: Kati WhitledgeMarriage, children, career, church commitments, friendship, self-care, hobbies, community involvement- the juggle is real, and few understand that better than Kati Whitledge. As the founder of a robust beauty empire, Kati understood hustle. When she welcomed a child into that world, however, the hustle had to be modified and she didn't always balance things well. Kati's honesty and transparency invite you to let your guard down and understand that this is a journey we are all on, and that the ability we have to learn from each other is a gift.
2020-11-0630 min
Shop Talk: A podcast for the beauty industry, hairstylists and hair-salon owners. By 124GoTBT - Kati Whitledge Founder of Meet Your Stylist. Salon Marketing Tool.Hairstylists are some of the most creative, innovative and intelligent people on the planet. And Kati Whitledge proves this to be true! She is the owner of Be Inspired Salon, Founder of the Meet Your Stylist Salon Marketing Tool, and Founder of Beyond the Technique Podcast.
But as most success journeys start it was not always this way, In the podcast, Kati openly shares with John Palmieri and Chris Sulimay her realization that she was not living her best life, and how she (with some help) was able to overcome and move forward.
After entering the salon industry and be...
2020-10-1544 min
Profitable Salon Owner Podcast023 - Gold Rush with Kati WhitledgeKey Takeaways:05:01 - How Kati Whitledge Manage and Motivate Her Staff08:42 - Your Relationship with your Customer Depends on their Satisfaction11:12 - Meet Your Stylist as a Great Starting Point12:21 - Connecting New People with your Team through Emotions13:33 - Linking with your Whole TeamQuotes:“It's typically because we fear rejection as humans. We don't want to be rejected. We don't want to reject others.” (08:56) (Kati)“People buy the best or the least expensive. There's no in between.” (13:07) (Kati)“Sometimes when peopl...
2020-08-0427 min
No Stylist Left BehindMy Life Out Loud with Kati WhitledgeWelcome back to the No Stylist Left Behind Podcast! Today Nina and J are excited to have a special guest, Kati Whitledge. Kati is the owner of Be Inspired Salon, Meet your Stylist, and the host of the Beyond the Technique Podcast. Nina and J loved flipping the script and having Kati share her story because they both have been guests on her amazing podcast. Get ready to hear all about how Kati navigated her career in the beauty industry. As well as, some of her biggest challenges and how she moved through them, how she scaled her salon over...
2020-05-2944 min
Shop Talk: A podcast for the beauty industry, hairstylists and hair-salon owners. By 124GoKati Whitledge, Founder of Meet Your Stylist, Salon Marketing Tool.Hairstylists are some of the most creative, innovative and intelligent people on the planet. And Kati Whitledge proves this to be true! She is the owner of Be Inspired Salon, Founder of the Meet Your Stylist Salon Marketing Tool, and Founder of Beyond the Technique Podcast.
But as most success journeys start it was not always this way, In the podcast, Kati openly shares with John Palmieri and Chris Sulimay her realization that she was not living her best life, and how she (with some help) was able to overcome and move forward.
...
2019-09-2343 min
PhorestFM: Stories From the Salon FloorKati Whitledge on Creating Digital Sales Funnels to Drive New Clients to Your Salon[111] Companies outside of the beauty industry are spending millions of dollars on digital sales funnel processes to capture new leads that will turn into lifelong clients. Who is doing this for the beauty industry? This week, entrepreneur, speaker, author, and podcaster Kati Whitledge joins Phorest FM's co-hosting duo to share insights on how to create salon digital sales funnels without increasing your marketing spend! They'll discuss what sales funnels involve, why they're the most effective digital marketing strategy, how to create them and will give real examples of some that you can use right away for your salon.
2019-04-0836 min