Shows
Beyond The Technique Podcast603: A Loyalty Program That Makes You Money Are you leaving money on the table with your salon’s loyalty program? In this episode, salon industry expert and business coach, Doug Campbell joins Kati to share how salons can structure loyalty programs that actually increase profits—plus how to leverage retail, train your front desk like a sales team, and avoid common marketing pitfalls. Don’t miss Doug’s free loyalty calculator and training resources—linked in the show notes! WATCH ON YOUTUBE: https://youtu.be/zozNfhHye3U GET MY BOOK! From First Date to Forever; How to Market Like A Match...2025-07-2134 minBeyond The Technique Podcast602: The Spender vs. The Saver Do you truly understand the psychology behind your clients’ buying decisions? In this episode, Kati Whitledge breaks down the key differences between spenders and savers, offering real-world insights from her book From First Date to Forever. You’ll learn how to identify each persona, how to speak their emotional language, and how to deliver a client experience that keeps them loyal for life. Whether you're in beauty, sales, or customer service, this episode will transform the way you connect with your customers. WATCH ON YOUTUBE: https://youtu.be/vGqIDsoTGmI GET MY BOOK! ...2025-07-1716 minBeyond The Technique Podcast600: What I've Learned from Doing 600 Podcasts! It’s our 600th episode! I’m Kati Whitledge, and when I launched the Beyond The Technique podcast in 2016, there were no American podcasts for salon owners—so I created one. In this milestone episode, I’m sharing the five biggest lessons I’ve learned through hundreds of unscripted conversations with salon pros, educators, and leaders, and how podcasting helped grow my salon, build my network, and scale our software company, mya. If you’re craving connection, consistency, and next-level growth, this is the episode for you! WATCH ON YOUTUBE: https://youtu.be/mbaCR9a2mhw ...2025-07-1015 min
Brazen and Bold: Real, Raw, and Radically Honest Conversations for Entrepreneurs and Small Business LeadersFrom Clicks to Lifelong Clients: Kati Whitledge & the Magic of MYA ✨In this Brazen & Bold episode, Heather chats with the unstoppable Kati Whitledge — salon owner, psychology enthusiast, and the brilliant mind behind MYA. Frustrated by the beauty industry's sky-high marketing costs and low client retention rates, Kati set out to flip the script. Enter MYA: the game-changing platform helping salons turn website clicks into loyal clients, capture key data, and supercharge their revenue — all while building trust and community. With over $20 million in revenue generated (and a goal of $50 million by 2025!), MYA is more than just a tool — it’s a movement. Get ready to be inspired as Kati...2025-07-0245 minBeyond The Technique Podcast598: The Power of Play What if the secret to unlocking your salon team's innovation, energy, and connection was... play? In this powerful episode, Kati welcomes Mia Sundstrom, Director of Play Transformation at the National Institute for Play, who shares how understanding and embracing your unique "play personality" can lead to peak creativity and workplace culture breakthroughs. Drawing from her background as a Division I athlete, coach, and the legacy of her grandfather Dr. Stuart Brown’s groundbreaking research, Mia explains how play isn’t a distraction from work, it’s a competitive advantage. If you’re a salon owner or leader ready to energize...2025-06-3024 minBeyond The Technique Podcast594: Healthy Competition & Collaboration In this inspiring episode, Kati welcomes first-time podcast guest Kayla Swanson, a rising leader in the beauty industry who shares her unexpected journey from virtual assistant to event producer and podcast host. Kayla opens up about her personal transformation, how she found her purpose, and the mindset shifts that helped her embrace feedback and trust the process of growth. Kayla shares her insights to the power of healthy competition and collaboration—core values championed by HPSA—and how these values fuel a culture of growth and connection among salon owners. From behind-the-scenes stories to career-defining moments, this episode offers a he...2025-06-0231 minBeyond The Technique Podcast591: How to Make Six Figures Behind-The-Chair In today’s episode, our founder and host Kati Whitledge reveals how beauty pros can earn six figures by mastering the business side of being behind the chair. She shares proven strategies for building a loyal, high-spending clientele that keeps coming back and spends more each visit. If you’re a salon owner who wants your team to boost retention and retail sales, this is the episode to share! WATCH ON YOUTUBE: https://youtu.be/MNoLaC9dG0o GET MY BOOK! From First Date to Forever; How to Market Like A Match...2025-05-1229 min
The Phorest BlogMastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping ClientsAt the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories.
But there’s something really quite special at the intersection of a “love for love”, people and marketing. If you recognise yourself in that, like Kati Whitledge, you likely have an innate (or developed), profound understanding of the art of matchmaking. Marketing guru, podcaster, and the founder of mya, Kati’s core message at the Salon Own...2025-04-2209 minBeyond The Technique Podcast588: The Successful Have This in Common Today you’ll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on lessons learned. You’ll gain strategies for navigating setbacks, setting clear goals, and taking bold action—even when it’s uncomfortable. Whether you're an entrepreneur or someone striving for personal growth, this episode offers encouragement and tools to help you move forward with strength and clarity. WATCH ON YOUTUBE: https://youtu.be/Rg94f5gXfdM POWERED BY: JOIN mya...2025-04-2123 minBeyond The Technique Podcast577: Retail Compensation for Commission Stylists In today’s episode, Kati Whitledge unveils her innovative 2025 compensation structure for commission stylists, featuring simplified, dollar-based retail KPIs that are clear, achievable, and easy for every team member to understand. Hear how her leadership team developed this approach, the importance of testing and measuring new concepts, and the value of flexibility when making improvements. Plus, download the free resource included with this episode—an example compensation document you can print and personalize with your company’s numbers for your team and level system. WATCH ON YOUTUBE: https://youtu.be/YcF3HACdfK4 JOIN mya! j...2025-02-0321 minBeyond The Technique Podcast576: The Ultimate Anti-Aging Formula Join us as Dr. John Rusin, renowned physical therapist and personal trainer, reveals his ultimate blueprint for living a vibrant, strong, and youthful life. From mobility and strength to anti-aging strategies, Dr. Rusin shares expert advice on optimizing training, physical movement, and nutrition. Discover practical tips to keep your body healthy and your energy thriving at any age! WATCH ON YOUTUBE: https://youtu.be/0XUg6EGRHYM JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit GET A FREE...2025-01-2738 min
PhorestFM: Stories From the Salon FloorKati Whitledge on Entrepreneurship, Innovation and Solving the New Client Retention Problem[304] Kati Whitledge (@katiwhitledge on Instagram), speaker, podcaster, and the Founder and CEO of mya, is a marketing guru for the beauty and wellness industry who equips owners with no-fluff business and marketing strategies.
She’s here to change how you are supported in your business with, among many things, mya, a client recruitment and marketing software for the beauty industry, and this episode serves as a reflection on innovation, on founding and running a business, as well as added depth and context to both Kati’s keynote and her why.
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Learn more about...2025-01-2445 minBeyond The Technique Podcast575: Your Hormone Health in 2025 Discover the powerful connection between hormones and health with functional medical and hormone specialist Karen Hanson. Karen shares the key symptoms both men and women experience when hormones are out of balance, the critical role vitamin D plays in overall wellness, and what to focus on as we navigate the aging process. Don’t miss this insightful episode full of actionable advice for better health at any stage of life! WATCH ON YOUTUBE: https://youtu.be/1AZKao6nhho JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT 2025-01-2031 minBeyond The Technique Podcast574: Put The Spark Back In Your Business Join Salon Owner and CEO of Spark Pro Global, Heather Harris, as she reveals the two pivotal decisions she made after discovering her newly purchased salon was unprofitable. Heather shares how she learned to delegate effectively, quantify the value of her time, and empowers other salon owners to buy back their time. Don't miss her insights on creating a sustainable and profitable salon business! WATCH ON YOUTUBE: https://youtu.be/5bIrY_R423c JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/so...2025-01-1333 minBeyond The Technique Podcast573: Teach Your Team to Build Their Ticket Join us for an inspiring conversation with Atlanta Nail Tech Influencer and Salon Owner, Tahra Clarke! Tahra shares her journey to success, including her innovative approach to running her nail salon, purchasing her own commercial building, and empowering nail technicians to build their tickets to achieve six-figure incomes. Whether you're in the nail industry or not, you'll walk away with actionable insights to elevate your business game! WATCH ON YOUTUBE: https://youtu.be/YBlGrlnpEZc JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.co...2025-01-0635 minBeyond The Technique Podcast572: Free Your Trapped Cash Join us as Vish's Head of Partnerships, Will Simpson, makes his first appearance on Beyond The Technique podcast. Will shares strategies to free up trapped cash, his motivation to support salons, and ideas for reinvesting newly unlocked funds. Discover key takeaways from his inspiring industry journey that could save your salon thousands in the coming year! WATCH ON YOUTUBE: https://youtu.be/0vAxa5WwxAI JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit GET A FREE AUDIT OF Y...2024-12-3029 minBeyond The Technique Podcast571: Take This Into 2025! In this episode, Kati Whitledge, founder of mya, shares five transformative insights to take into 2025. From her top books of 2024 to her upcoming reads, word of the year, and bold objectives, Kati challenges us to think big and redefine how we say "yes" or "no" to opportunities. Get ready to ignite growth, embrace change, and take powerful steps toward your future goals! WATCH ON YOUTUBE: https://youtu.be/QbvKj6PT5so JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/soc...2024-12-231h 05Beyond The Technique Podcast570: Master of Pivoting Today we are joined by first-time guest and award-winning salon owner Sarah King Lynch reveals her "3-month rule" for making impactful team pivots, whether major or minor. With a crystal-clear vision and massive goals, Sarah inspires you to create effective feedback loops—asking critical questions like "What could go right?" and "What could go wrong?" She also shares her ambitious mission heading into 2025, offering actionable insights to elevate your leadership. WATCH ON YOUTUBE: https://youtu.be/sRcnlJ8deAM JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA...2024-12-1628 minBeyond The Technique Podcast569: Overcoming Losing Influential Stylists We are excited to bring back award-winning salon owner Patricia Uiterwyk, owner of Venue Salon and Spa, an Aveda salon in Lakeland, Florida. Patricia shares how she has navigated the challenges of losing influential stylists and how she and her team have implemented new tools that empower her and her leaders to foster a healthy and connected team culture. She reveals her top two areas of growth in 2024 and offers a glimpse into her key objectives for 2025 to keep her seven-figure business thriving. WATCH ON YOUTUBE: https://youtu.be/8uB98etwrog JOIN mya! j...2024-12-0945 minBeyond The Technique Podcast568: The $100k Mistake Salon Owners Make In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success. JOIN mya! joinmya.com GET...2024-12-0230 minBeyond The Technique Podcast567: How to Host A Successful Event In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors! WATCH ON YOUTUBE: https://youtu.be/yMhb1_TwdWA JOIN mya! joinmya.com ...2024-11-2535 minBeyond The Technique Podcast566: What You Never Waiver On In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader. WATCH ON YOUTUBE: https://youtu.be/nXF5iUb4wCk JOIN mya! joinmya.com...2024-11-1824 minBeyond The Technique Podcast565: Tipping The Scale with Alicia Soulier In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation. WATCH ON YOUTUBE: https://youtu.be/XaldrHGn0Ew JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://w2024-11-1125 minBeyond The Technique Podcast564: Compensation, Marketing, and Firing Bad Clients In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client. Compensation Podcast: https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons WATCH ON YOUTUBE: https://youtu.be/ppyoqSUxdUs JOIN mya! joinmya.com LET’S CONNECT! 2024-11-0428 min
Chris Baran's HeadcasesKati WhitledgeToday we’re joined by a true marketing powerhouse in the beauty and wellness industry. She’s a keynote speaker, a podcaster, and the founder & CEO of Maya, which is a cutting-edge client recruitment and marketing platform that has already matched over half a million clients with beauty professionals, driving an incredible $20 million in revenue. Her ambitious mission is to generate $500 million for her members by the end of 2025 and I have a feeling she just might do it. She’s here to revolutionize support for beauty businesses. Let’s dive into this week’s Headcase with modern marketing guru, Kati...2024-10-3134 minBeyond The Technique Podcast563: Why People Want to Work For You Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action. WATCH ON YOUTUBE: https://youtu.be/oj9NHzA83-8 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique 2024-10-2825 minBeyond The Technique Podcast562: Prevent Trainer Burnout In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come. WATCH ON YOUTUBE: https://youtu.be/a0Nws0FfPx8 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/b...2024-10-2129 minBeyond The Technique Podcast561: Create A Recruiting Experience In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It’s not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers an exclusive training that salon owners and hiring managers won’t want to miss! JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.ins...2024-10-1437 minBeyond The Technique Podcast560: Creating A Career Path That Lasts In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life’s most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia’s story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for her team, offering invaluable insights for beauty industry owners. WATCH ON YOUTUBE: https://youtu.be/19H35MpfSAM JOIN mya! joinmya.com LET’S CONNECT! BTT Insta...2024-10-0729 minBeyond The Technique Podcast559: Surround Yourself with Success In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth! WATCH ON YOUTUBE: https://youtu.be/y0LbfKZHvn4 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: 2024-09-3029 minBeyond The Technique Podcast558: Financial Dos and Don’ts for 7-Figure Salons In this episode, we welcome back industry financial wellness guru, Tom Kuhn, to dive into the essential tools and practices every salon owner must implement for a thriving and sustainable business. Plus, all listeners have the chance to get their own personal financial scorecard by participating in the exciting study led by Tom and the Qnity team. Don't miss out—tune in and share this episode with other salon owners! WATCH ON YOUTUBE: https://youtu.be/vldaUQeh2Xg JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https...2024-09-2333 minBeyond The Technique Podcast557: Increase Productivity In this episode, returning guest expert Jay Williams guides us on increasing the productivity of our team members. He shares the key foundations for creating an environment where people are open to feedback, along with practical frameworks for effective communication. There are so many actionable insights in this episode that you’ll want to share it with your entire leadership team! WATCH ON YOUTUBE: https://youtu.be/y_55bmlvrCw JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: 2024-09-1636 minBeyond The Technique Podcast556: Five Habits of Successful Owners In this episode, our founder and host, Kati Whitledge, reveals the five key habits that drive the success of top-performing business owners. We explore the powerful connection between brain, body, and behavior, and how these factors shape a winning mindset. Tune in as we discuss the critical role discipline and consistency play in achieving lasting success. WATCH ON YOUTUBE: https://youtu.be/VqF4cinTHCA JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: 2024-09-0925 minBeyond The Technique Podcast555: Ordinary People Cultivating Extraordinary Salons n this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and actionable. Tune in as Kati shares her personal takeaways that will resonate deeply with salon and spa professionals. WATCH ON YOUTUBE: https://youtu.be/9-v4oZEmw4k JOIN mya! joinmya.com LET’S CONNECT! 2024-09-0220 minBeyond The Technique Podcast554: Therapy For Salon Owners In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain intact. Tune in to discover how to thrive as a business owner without sacrificing your time at home with your family. WATCH ON YOUTUBE: https://youtu.be/93wRX5II5hE JOIN mya! joinmya.com 2024-08-2630 minBeyond The Technique Podcast553: Does Your Salon Inspire? Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Experience in early 2025 and why it’s a must-attend event for salon owners! WATCH ON YOUTUBE: https://youtu.be/vpze7E28MOc JOIN mya! joinmya.com LET’S CONNECT! BTT Instag...2024-08-1927 minBeyond The Technique Podcast552: The Truth About Med Spas In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the mindset needed for success, and key considerations for today's medical spas and facilities. WATCH ON YOUTUBE: https://youtu.be/MxUYQjqK0Q0 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Inst...2024-08-1231 minBeyond The Technique Podcast551: Three Keys to A Profitable Salon In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to discover why only 7% of salon owners make a profit and how you can increase your salon profitability today! WATCH ON YOUTUBE: https://youtu.be/FdtbTeqlEBw JOIN mya! joinmya.com LE...2024-08-0532 minBeyond The Technique Podcast550: What Makes a Winning Website In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal clients. WATCH ON YOUTUBE: https://youtu.be/W236Sr4ag0s JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.inst...2024-07-2930 minBeyond The Technique Podcast549: Modern Financials for The Growing Salon Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your salon's financial health! WATCH ON YOUTUBE: https://youtu.be/xbN_FvrYvHg JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Insta...2024-07-2233 minBeyond The Technique Podcast548: Stages of Pain & Processing When Someone Exits Unethically & Unexpectedly Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource designed to help you mitigate risks in operating a unique business model where revenue can be lost when team members leave. WATCH ON YOUTUBE: https://youtu.be/eGz9D-_QVf0 JOIN mya! joinmya.com LET’S CONN...2024-07-1522 minBeyond The Technique Podcast547: My Salon Does 44% RTS! In today’s episode, we share the success story of The Headroom Salon, owned by the visionary Danielle Cherewyk. Remarkably, retail constitutes 44% of the salon's total sales, with a starting benchmark of 35% for entry-level stylists—a testament to the effective strategies Danielle has implemented. Firmly believing in elevating support over lowering expectations, she has pioneered robust systems that emphasize retail importance during every client interaction. Join us as we explore how Danielle's commitment to comprehensive training and meticulous inventory management has not only boosted her business but also set a new standard in the industry for achieving retail excellence. 2024-07-0832 minBeyond The Technique Podcast546: How to Put Your Salon Up for Sale In this episode, we dive into the unique world of salon and spa brokerage with Susan Wos, founder of the only niche brokerage specializing in these businesses on a global scale. Susan offers three tailored paths for owners looking to sell their salons or spas, drawing from her own experience as a former salon owner who successfully sold her business. With deals brokered across Canada, the United States, Dubai, and soon Australia, Susan's expertise is unparalleled. Her website offers a wealth of free resources, including a quick valuation tool to help you understand your salon's worth. Don't miss out...2024-07-0122 minBeyond The Technique Podcast545: Grow 43% This Year! In this episode, we're thrilled to feature award-winning salon owner and first-time guest, Janet Whetston. Janet's salon has achieved an impressive 43% growth in revenue, a testament to her dedication and strategic approach. She shares how pivotal one-on-one coaching, meticulous tracking of numbers, reenvisioning her salon business model, and optimizing retail and prebooking practices have been in driving this remarkable success. Janet's mission is to empower her stylists to earn six-figure incomes, even in a rural town in Minnesota. Tune in to hear her inspiring journey and actionable insights for salon owners and beauty professionals. WATCH ON YOUTUBE...2024-06-2427 minBeyond The Technique Podcast544: Build A Culture with A Diverse Team! We have award-winning salon owner Andi Wintzer here to share her insights behind her thriving salon. Andi emphasizes the importance of fostering a diverse and inclusive team culture. She dives into the environmental practices that set her salon apart, highlighting their commitment to sustainability. This year, her salon spa is focused on personalizing their guests’ experience by prioritizing consistent and thorough consultations to tailor every visit to individual needs. Join Andi as she reveals how these core values drive their success and inspire a loyal team and clientele. WATCH ON YOUTUBE: https://youtu.be/2COoUicbI9A2024-06-1720 minBeyond The Technique Podcast543: Having The Guts to Lead Well Join us today as we share award-winning salon owner, Amber Pope's inspiring journey from a dedicated salon owner and beauty industry leader to a visionary entrepreneur. Amber shares her personal triumphs and the pivotal realizations that transformed her career as she transitioned from working behind-the-chair to fully focusing on her business and team. Discover the strategies and insights that empowered Amber to lead her salon to new heights and learn how you too can navigate this challenging yet rewarding shift in your own salon business. WATCH ON YOUTUBE: https://youtu.be/yXYObe1IKmI ...2024-06-1024 minBeyond The Technique Podcast542: Overcoming Financial Burnout Salon business expert and returning guest, Nina Tulio, shares her deep insights into tackling financial burnout for salon owners and professionals. In today’s episode, we explore five critical areas that impact your salon's profitability, providing actionable strategies to enhance your bottom line. Nina also uncovers three essential elements to ensure your salon not only survives but thrives in today's competitive market. Join us to transform your salon into a resilient and prosperous business with Nina's expert guidance. WATCH ON YOUTUBE: https://youtu.be/rXwKkMCaS_4 JOIN mya! joinmya.com LET’...2024-06-0336 minBeyond The Technique Podcast541: It’s Time for A New Business Model In this transformative episode, we're thrilled to welcome the visionary, Leon Alexander! Dive into a riveting discussion on reimagining business models with the consumer at the forefront. Leon shares his groundbreaking insights on why thinking differently isn't just innovative—it's essential. Are your customers the same ones who line up at Starbucks and Apple? Then it's time to tailor unique, memorable experiences just for them. Join us as we explore how to move beyond the traditional salon model and thrive in today's competitive market. Don't miss out on this game-changing conversation! WATCH ON YOUTUBE: https://you...2024-05-2733 minBeyond The Technique Podcast540: 100k in Less Than 3 Days Do you love details? Great! Today we dive into the weeds with award-winning salon owner, Erika Brown. She's here to share her booking strategy that helps her experienced stylists earn six-figures in less than three days per week. You don't want to miss this conversation! JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW POSH SALON & BOUTIQU2024-05-2028 minBeyond The Technique Podcast539: Tools to Make Your Life Better Today we dive into tools that will make your life better, your teams' life better, and people you've never met globally--you will have a hand in making their life better. How cool?! Joining us today is industry giant, Paul Tate! Paul has an extensive background in salon technology, distribution, and sustainable business tools and practices. He's one of the most innovative professionals we've ever met, and we're THRILLED he's here to share his knowledge and inspiration with us today. Enjoy! JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: http...2024-05-1329 minBeyond The Technique Podcast538: Fire Your Front Desk What happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more! WATCH ON YOUTUBE: https://youtu.be/QUN28GNgQzY JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: 2024-05-0630 minBeyond The Technique Podcast537: Grow, Evolve, Repeat! It's that time of year when we start shining a light on Top 200 Salon & Spa Honorees! Today, you'll hear from Fallon Helm--a seven-figure salon owner recognized for 23% growth in revenue! She is a force! Fallon shares her wisdom in business and what has led her to purchase three commercial real estate buildings since opening her salon and day spa over fifteen years ago. Prepare to be inspired! WATCH ON YOUTUBE: https://youtu.be/G5MxTesCwEw JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/b...2024-04-2922 minBeyond The Technique Podcast536: Revolutionize Color Formulation! 536: Revolutionize Color Formulation! How much time do your stylists color consultations take? How many other opinions are your stylists seeking for their color formulations? If you could win back the time those take, how could that affect your bottom line? Would you decrease your color call-backs? Today, we have innovative tech founders and the creators of Color Coach App here to share their new technology and why they needed a way to solve these problems. Their mission is to get their color formulating app in the hands of every industry colorist throughout the world! WATCH...2024-04-2230 minBeyond The Technique Podcast535: Smoothing Cash Flow Turbulence535: Smoothing Cash Flow Turbulence Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successful. WATCH ON YOUTUBE: https://youtu.be/dsWOGKZ53VU JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www...2024-04-1541 minBeyond The Technique Podcast534: Hiring Experienced StylistsAre you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know! WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 2024-04-0829 minBeyond The Technique Podcast533: Effectively Managing People and Priorities Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways possible. WATCH ON YOUTUBE: https://youtu.be/cYnoUWmBu7A JOIN mya! joinmya.com Better Than Before Book Asana: https://asana.com/2024-04-0136 minBeyond The Technique Podcast532: Onboarding New TalentAre you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know! WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 2024-03-2538 minBeyond The Technique Podcast531: Grow Your List to Grow Your Revenue!Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what should you be sending and to which audiences. Share this episode with your marketing team members! WATCH ON YOUTUBE: https://youtu.be/WDlr1nXn5Eo JOIN mya! joinmya.com 2024-03-1833 min
Grow My Salon Business Podcast235 Finding and Keeping Your Best-Fit Clients with Kati WhitledgeAs a salon owner, one of the biggest challenges affecting a salon's growth is that first-time clients are simply not returning, with numerous studies showing that after their first visit, 65% of clients are not going back to that same salon a second time. My guest on today’s episode is Kati Whitledge, who has developed a piece of “matchmaking” marketing software, Mya, that not only assists salon owners in attracting new clients but matches them with the stylist who is most likely to connect with them and, as a result, increase client retention. In t...2024-03-1239 minBeyond The Technique Podcast530: How to Know When It’s Time to RebrandIf you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time. WATCH ON YOUTUBE: https://youtu.be/4qUH0HZU26I JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW SUGAR BRANDED Website: https://sugarbran...2024-03-1130 minBeyond The Technique Podcast529: Leading Through All the Wins and Adversities We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great things in the midst of many adversities. She’s celebrated many wins along the way as well! She has a motto that there will always be a big F-You before the big F-Yeah. Her victorious mindset is magnetic! You will leave this episode taking more risks and wanting to put yourself in the stretch zone of growth. WATCH ON YOUTUBE: https://youtu.be/0D00ThOi1u8 JOIN mya! joi...2024-03-0432 minBeyond The Technique Podcast528: Characteristics of Six-Figure Earners Are there characteristics or skills that six-figure earners have in common? The answer is, yes! Join us as we dive into those common threads and discover what it takes to earn six figures. WATCH ON YOUTUBE: https://youtu.be/tzu04IZHMQw JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/2024-02-2618 minBeyond The Technique Podcast527: The Purpose-Driven Salon Owner!Today you are hearing from first-time guest and award-winning salon owner, Shelby Bills! Her industry journey is incredible. She started out as a front desk team member and eventually bought out all four previous owners of her salon. Now, she's building out her new salon space in the building she's purchased and leading her more than thirty team members to live their best lives. You'll be so energized by today's conversation! WATCH ON YOUTUBE: https://youtu.be/8vqhL_NV1iU JOIN mya! joinmya.com LET’S CONNECT! BTT...2024-02-1924 minBeyond The Technique Podcast526: Change Doesn’t Come EasyLooking to change an area of your life? Learn why most change doesn't last and what you can do to make sure that as you work towards something new and better--it will work, and it will stick! WATCH ON YOUTUBE: https://youtu.be/mdtZQeyFnRA JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/2024-02-1233 minBeyond The Technique Podcast525: The Queen of Branding Her Salon!Our first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media coordinator! WATCH ON YOUTUBE: https://youtu.be/EKVCAFndNso JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW PINUP & CHRISTINA! Pinup Website: https://pinup...2024-02-0526 minBeyond The Technique Podcast524: Scrub Your FinancialsIf you've not taken the time to review your annual spend from 2023, here are tips to help you scrub your spending habits to ensure you optimize your company profits! JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ PROFIT FIRST FOR SALONS: https://profitfirstsalons.com/ JOIN THE PBA: https://www.probeauty.org/join2024-01-2927 minBeyond The Technique Podcast523: Recruiting Green Lights Last week we discussed recruiting red flags to avoid hiring the wrong person. This week we are going to discuss the green lights on how to identify the right people for your team and what necessary steps you want to take to make sure they choose your salon as their new salon home. WATCH ON YOUTUBE: https://youtu.be/VUi6ctLvPfA JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ 2024-01-2222 minBeyond The Technique Podcast522: Recruiting Red FlagsHow do you really know if someone is going to be a great fit for your team and culture? Let's explore these red flags so we don't waste time or go through unnecessary pain when hiring the wrong person. WATCH ON YOUTUBE: https://youtu.be/kDbZkgXVAlo JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ JOIN THE PBA: https://www.probeauty.org/join 2024-01-1526 minBeyond The Technique Podcast521: New Compensation Structure for Commission Salons!Do you wish your team members had higher retail performance? If selling retail is an area that you'd like to see your business do better, this episode is for you. Today, I will share our new 2024 compensation structure that is a win for our team and our company! WATCH ON YOUTUBE: https://youtu.be/ccYu7xfh0oY DOWNLOAD THE COMPENSATION STRUCTURE & PATH TO SIX-FIGURES: joinmya.com/compensation-structure-for-commission-salons JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA I...2024-01-0832 minBeyond The Technique Podcast520: Five Things Every Owner Needs To Do This Year If you become hyper-focused on these five areas this year, I guarantee your personal life will be the best it's ever been, your revenue will soar, and you will have the business and team you've always dreamed of. Join me today as we kick off the year and dive into our greatest potential! WATCH ON YOUTUBE: https://youtu.be/_jVhzgnQLCo JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ E...2024-01-0137 minBeyond The Technique Podcast519: Driving Change, with Mandy Pulse!This is a special conversation with someone whose life is about aligning her passion with her purpose. Our guest, Mandy Pulse, is here to share her story and how she helps owners and stylists in our industry find a way to align their passion and purpose--all while running a profitable salon business. Merry Christmas everyone and enjoy today's episode! WATCH ON YOUTUBE: https://youtu.be/ap10zZ9X430 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www...2023-12-2529 minBeyond The Technique Podcast518: The Power of Opposites!Do you have a business partner, or have you thought about going into business with someone? Learn from longtime industry owners, Terry McKee and James Amato who share how unstoppable you can become once you've honored each other’s strengths. The path may not be easy, in fact, sometimes it can be excruciating, but if you share vision, integrity, work ethic, and values, you can do anything and you can do anything together. WATCH ON YOUTUBE: https://youtu.be/hbow7hjlDKE JOIN mya! joinmya.com LET’S CONNECT! BT...2023-12-1837 minBeyond The Technique Podcast517: Bigger Profits, with Kelly Cahen! It's often shared that the average salon has an 8-10% profit margin. But when we look under the hood we find that most salons actually don't know their profit margin! If you really want to understand your profit opportunity, then join us today for a discussion with Kelly Cahen! Kelly is a seven-figure salon owner who coaches owners how to master leadership and master their financials. Enjoy! WATCH ON YOUTUBE: https://youtu.be/KrXOwrQu0NA JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.i...2023-12-1127 minBeyond The Technique Podcast516: Disrupting Beauty Culture, with Industry Giant, Ray Civello!Industry Giant, Ray Civello is here for the first time to share his incredible journey with us! You will be so inspired by all that Ray has done to serve the industry and live out his creativity. He’s not even close to slowing down. On the contrary! Ray is working with industry experts to bring us the very best in hair color and skincare for our hair! You’ll learn all about it in today’s episode. Please share this with your industry friends! WATCH ON YOUTUBE: https://youtu.be/iwXOH6WY4v8 JOI...2023-12-0448 minBeyond The Technique Podcast515: Making it Her Mission, with Myra Reddy!Have you ever wondered who stands up on behalf of the beauty industry when it comes to government policy, regulation, and legislature? Meet, Myra Reddy! She's the Director of Government Affairs for the Professional Beauty Association (PBA). She's here to share how she actively works to protect and progress the beauty industry for the better. Please stay apprised and share this episode with your industry friends! WATCH ON YOUTUBE: https://youtu.be/Xmjwlz95tXk JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyo...2023-11-2731 minBeyond The Technique Podcast514: Not Your Mama’s Perm, with Janine JarmenWe have the celebrity hairstylist and founder of curl cult, Janine Jarmen, here to share her beauty industry journey and why developing a better, vegan, and modern perm is the tool you've been missing to optimize the way you serve your clients. This conversation was one of my favorites of the year. Listen today! WATCH ON YOUTUBE: https://youtu.be/QvCnZxp46eU JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ ...2023-11-2037 minBeyond The Technique Podcast513: The Entrepreneurial Rollercoaster Ride!In a sea of competition, what makes your business stand out? Is your story stronger? Is your team more accessible? Today, you’ll learn from Shaahin Cheyene, an entrepreneur, author, speaker, and podcaster. He’s going to share how he launched a wellness product at the age of sixteen and made a Billion dollars! His journey is incredible, and we promise you will leave with a ton of insights that will improve how you do your business now. WATCH ON YOUTUBE: https://youtu.be/vw_4zcWG46k JOIN mya! joinmya.com 2023-11-1332 minBeyond The Technique Podcast512: Pivoting Your Career within The Beauty IndustryBurnt out from doing hair? There's still hope! You can pivot your career path and stay in this amazing industry. Just ask Shab Caspara, who has gone from Hairstylist to one of the most recognized trichologists and an expert resource for all major beauty and health media outlets. Today, Shab will share her journey, her advice on having the best hair possible, and why her new brand, Leona, is taking the beauty industry by storm! WATCH ON YOUTUBE: https://youtu.be/8TT5FByd9BM JOIN mya! joinmya.com LET’S CO...2023-11-0635 minBeyond The Technique Podcast511: Your Network is Your Net-Wealth, with Lynzie Smith!Thinking about networking can be daunting, but if you look at it as a form of building relationships just like we do when we're working with our guests, our team, or our vendors, then this becomes an area we can lean into. When we grow our network, we naturally incur growth in ourselves, our business, and oftentimes our financials. Today, Lynzie Smith shares how important it is to go after your goals because the answer is already a no unless you ask! WATCH ON YOUTUBE: https://youtu.be/937GqPJIyCk JOIN mya! joinmya.com2023-10-3028 minBeyond The Technique Podcast510: Foster a Culture That Supports Intellectual, Physical, and Financial SafetyWe have CEO, Greg Davis, here to share his journey and story of why physical safety is the foundation to your team’s ability to produce. If you want your team to thrive and perform at the highest level, this episode is for you. q WATCH ON YOUTUBE: https://youtu.be/Ftpu04rqK5c JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW BIGLEAF NETWORK Website...2023-10-2337 min
Profitable Salon Owner PodcastCritical Marketing strategies for 2024: A Conversation With Kati WhitledgeThe podcast features Kayla Swanson and Kati Whitledge discussing marketing strategies for salons and businesses in the beauty industry.Kati Whitledge is a speaker, author, and the founder of the software company MYA for the beauty industry. She also owns multiple salons.Kati emphasizes the importance of having the right leaders and teams in place to make business growth easier.This podcast highlights the significance of identifying and marketing to specific niches within the beauty industry.Understanding where your target audience is, including social media platforms, is crucial for effective marketing.The discussion touches on the potential impact of AI...2023-10-1832 minBeyond The Technique Podcast509: Running a Niche Beauty Business, with Nikia Londy!We have Superstar Entrepreneur, Nikia Londy, here to share how every niche business decision she’s made has led to massive success. When she launched her niche hair augmentation brand, Intriguing Hair, she made just under six-figures in her first MONTH! You will be energized and inspired after today’s show. Enjoy! WATCH ON YOUTUBE: https://youtu.be/7ZIxpDxXx2o JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLO...2023-10-1625 minBeyond The Technique Podcast508: Attract, Retain, and Train, with Donna Rodrigue!People are craving relationships now more than ever. Donna Rodrigue is back to share part of her Eufora Leadership Forum curriculum in order to help the industry grow their teams and their businesses. Her experience and insight are so needed right now! Join us for this great conversation that will leave you with new confidence in your business model. WATCH ON YOUTUBE: https://youtu.be/Ikk8ipUODEU JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.inst...2023-10-0926 minBeyond The Technique Podcast507: Master the Morning Huddle, with Drea Hemmer!Sometimes the things we resist are the things we need the most. Join us today as we dive into the positive impact morning huddles can have on your team. Learn from Author and Salon Owner, Drea Hemmer, who wrote the book, Intelligent HuddlesTM. Her journey will inspire you! WATCH ON YOUTUBE: https://youtu.be/cmsLZPOmCzQ JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW DREA HEMMER! W...2023-10-0231 minBeyond The Technique Podcast506: Rags to Riches, with Karen Pudetti!Karen Pudetti is here to share her journey and her massive pivot from a cushy Corporate America position to becoming a beauty industry expert. Her journey will inspire you to take risks, look at your numbers, and do the next big thing to help others around you. Enjoy! WATCH ON YOUTUBE: https://youtu.be/ouRQHzcaslI JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KAREN’S BUSINESSES & GET HER...2023-09-2524 minBeyond The Technique PodcastLive on Mission This is a special episode for our friends at Dave Ramsey Solutions. And I want to give a special shoutout to Kristin Hart and the women at Thompson Station Church. Join our host, Kati Whitledge, as she dives into what living on mission means to her. You'll also learn about the incredible budgeting tool Kati now provides for all of teams at all of her salon locations. Enjoy! JOIN mya! Follow Us & Connect! BTT INSTAGRAM MYA INSTAGRAM Episode Links CHECKOUT RAMSEY SMA...2023-09-2228 minBeyond The Technique Podcast505: Surpass Your Revenue Goals with Specialty ServicesCreate that Big T Energy at your Salon by empowering your Stylists to specialize. We have first-time guest and award-winning Salon Owner, Caroline Dodig, here today! She's bringing a fresh perspective to the industry with her soon-to-be multilocation business model. Enjoy! WATCH ON YOUTUBE: https://youtu.be/Rr4CLk4QNQ4 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW SOFFIATO VIA SALON Website: https://soffiatovia.com/2023-09-1823 minBeyond The Technique Podcast504: Introducing Industry Giant, Leslie Munsell!Celebrity Makeup Artist and Creator of Beauty For Real, Leslie Munsell, is here to share her industry journey with us! Her global experience has given her the opportunity to meet incredible people and afford her the opportunity to develop and create her own makeup line! You will be inspired by her story and eager to join the Beauty For Real Movement. WATCH ON YOUTUBE: https://youtu.be/swExflyVwHU JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www...2023-09-1130 min
Hairbrained ConversationsEpisode #302: Kati Whitledge, Mya Software FounderIn this episode, we get to know Kati Whitledge (@katiwhitledge), entrepreneur, salon owner, professional speaker, author and fellow podcaster. She shares her journey of how, as a "thirsty" hairdresser, she was fascinated with business development and why people choose brands or, more importantly, connect with certain types of people. She developed a survey that matches potential clients with hairdressers at her Madison, Wisconsin salon, Be Inspired (@be_inspired_salon). This not only helped her to dramatically increase revenue and retention, but it also led to the creation of her matchmaking software company, Mya (@join_mya). From there she launched th...2023-08-2051 min
HairblazersBuild Your Best Team This Year with Kati WhitledgeKati Whitledge, entrepreneur, speaker and author, brings her proven strategies for attracting top talent, fostering a great culture, and achieving 10-20% profitability in today's episode. Discover how to navigate challenges and unleash your salon's full potential. Whether you're a salon owner, stylist, or beauty enthusiast, this episode is a must-listen for building a thriving salon team that shines! Find Kati at Joinmya.com, and kati@joinmya.com.
Build Your Best Team E-book: https://joinmya.com/build-your-best-team-ebook2023-08-1536 min
Beauty Business Game-ChangerAbove The Line with Kati Whitledge- S4:E109Join the Free Facebook Group and connect with like-minded beauty badasses like yourself www.facebook.com/groups/salonandsuitebusiness
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During the early stages of running Be Inspired Salon, our founder, Kati Whitledge, discovered a pain point many industry professionals face — failing to know if their marketing efforts are tr...2023-07-2449 min
No Seriously, How Do I Do This?The Juggle is Real: Kati WhitledgeMarriage, children, career, church commitments, friendship, self-care, hobbies, community involvement- the juggle is real, and few understand that better than Kati Whitledge. As the founder of a robust beauty empire, Kati understood hustle. When she welcomed a child into that world, however, the hustle had to be modified and she didn't always balance things well. Kati's honesty and transparency invite you to let your guard down and understand that this is a journey we are all on, and that the ability we have to learn from each other is a gift.2022-03-1832 min
ICA Podcast 9ICA Podcast 9 - Kati WhitledgeToday's guest is an entrepreneur, professional speaker, and author. She started three beauty industry businesses, wrote her first eBook, and has presented nationwide all before the age of thirty-five. Kati Whitledge joins ICA President, Sheila Zaricor-Wilson as they talk about the value of her team environment and the difference marketing has made in her business.2021-07-1940 min
Thriving Stylist PodcastHow the Pandemic has Affected the Industry with Britt, Kati Whitledge & Modern SalonFor today’s show we’re bringing back an episode that some of you may see as an oldie but a goodie! Early in the Fall of 2020 I was given the incredible opportunity to work with the Modern Salon team and Kati Whitledge to co-create an interview about what the industry has experienced going through in 2020. We talked about the permanent and temporary shifts we’ve seen because of the pandemic, and what we think are the best way to prepare for an uncertain future as we see second, and even third waves of closures. I’m especially excited because K...2020-12-1458 min
No Seriously, How Do I Do This?The Juggle is Real: Kati WhitledgeMarriage, children, career, church commitments, friendship, self-care, hobbies, community involvement- the juggle is real, and few understand that better than Kati Whitledge. As the founder of a robust beauty empire, Kati understood hustle. When she welcomed a child into that world, however, the hustle had to be modified and she didn't always balance things well. Kati's honesty and transparency invite you to let your guard down and understand that this is a journey we are all on, and that the ability we have to learn from each other is a gift.2020-11-0630 min
Shop Talk: A podcast for the beauty industry, hairstylists and hair-salon owners. By 124GoTBT - Kati Whitledge Founder of Meet Your Stylist. Salon Marketing Tool.Hairstylists are some of the most creative, innovative and intelligent people on the planet. And Kati Whitledge proves this to be true! She is the owner of Be Inspired Salon, Founder of the Meet Your Stylist Salon Marketing Tool, and Founder of Beyond the Technique Podcast.
But as most success journeys start it was not always this way, In the podcast, Kati openly shares with John Palmieri and Chris Sulimay her realization that she was not living her best life, and how she (with some help) was able to overcome and move forward.
After entering the salon industry and be...2020-10-1544 min
Profitable Salon Owner Podcast023 - Gold Rush with Kati WhitledgeKey Takeaways:05:01 - How Kati Whitledge Manage and Motivate Her Staff08:42 - Your Relationship with your Customer Depends on their Satisfaction11:12 - Meet Your Stylist as a Great Starting Point12:21 - Connecting New People with your Team through Emotions13:33 - Linking with your Whole TeamQuotes:“It's typically because we fear rejection as humans. We don't want to be rejected. We don't want to reject others.” (08:56) (Kati)“People buy the best or the least expensive. There's no in between.” (13:07) (Kati)“Sometimes when peopl...2020-08-0427 min
No Stylist Left BehindMy Life Out Loud with Kati WhitledgeWelcome back to the No Stylist Left Behind Podcast! Today Nina and J are excited to have a special guest, Kati Whitledge. Kati is the owner of Be Inspired Salon, Meet your Stylist, and the host of the Beyond the Technique Podcast. Nina and J loved flipping the script and having Kati share her story because they both have been guests on her amazing podcast. Get ready to hear all about how Kati navigated her career in the beauty industry. As well as, some of her biggest challenges and how she moved through them, how she scaled her salon over...2020-05-2944 min
Shop Talk: A podcast for the beauty industry, hairstylists and hair-salon owners. By 124GoKati Whitledge, Founder of Meet Your Stylist, Salon Marketing Tool.Hairstylists are some of the most creative, innovative and intelligent people on the planet. And Kati Whitledge proves this to be true! She is the owner of Be Inspired Salon, Founder of the Meet Your Stylist Salon Marketing Tool, and Founder of Beyond the Technique Podcast.
But as most success journeys start it was not always this way, In the podcast, Kati openly shares with John Palmieri and Chris Sulimay her realization that she was not living her best life, and how she (with some help) was able to overcome and move forward.
...2019-09-2343 min
PhorestFM: Stories From the Salon FloorKati Whitledge on Creating Digital Sales Funnels to Drive New Clients to Your Salon[111] Companies outside of the beauty industry are spending millions of dollars on digital sales funnel processes to capture new leads that will turn into lifelong clients. Who is doing this for the beauty industry? This week, entrepreneur, speaker, author, and podcaster Kati Whitledge joins Phorest FM's co-hosting duo to share insights on how to create salon digital sales funnels without increasing your marketing spend! They'll discuss what sales funnels involve, why they're the most effective digital marketing strategy, how to create them and will give real examples of some that you can use right away for your salon.
2019-04-0836 min