Shows
Beyond The Technique Podcast695: How to Win Even When You're Losing Today, your host, Kati Whitledge shares how true winning isn't tied to perfect outcomes, but to the courage, discipline, and standards you maintain during seasons of loss. She challenges salon and spa owners and leaders to protect their mindset, stay committed to healthy routines, and continue creating momentum even when life feels difficult or uncertain. Kati also dives into the importance of faith, resilience, community, and personal growth, reminding listeners that some of the greatest lessons and breakthroughs are developed in the hardest seasons. WATCH ON YOUTUBE: https://youtu.be/rda7TpnFeo0
2026-06-0422 minBeyond The Technique Podcast694: The Heart of Hospitality, A Salon Owner's Story of Success In this episode, Kati sits down with top salon owner Sherri Belanger to explore "The Heart of Hospitality" and what it truly takes to create an elevated client experience that stands out. Sherri shares her journey from stylist to owner of a thriving 22-chair team-based salon, along with real insights on expansion costs, building with intention, and hiring for character over skill. Salon and spa owners will walk away with actionable ideas on designing unforgettable guest experiences, scaling sustainably, and reconnecting with their deeper "why" to lead and grow with purpose. WATCH ON YOUTUBE: https://y...
2026-06-0124 minBeyond The Technique Podcast693: DISC Personality Profiles Explained, with Kati Whitledge Today, your host Kati Whitledge breaks down the DISC personality profiles and explains how salon and spa owners can use them to better understand communication styles, leadership approaches, and team dynamics. She walks through each type—D, I, S, and C—highlighting their strengths, challenges, and ideal roles within a salon environment, along with practical tips for leading each personality effectively. You'll learn how to adapt your leadership style, improve hiring decisions, and unlock your team's full potential by meeting people where they are. WATCH ON YOUTUBE: https://youtu.be/MIp4QlX__Hc
2026-05-2821 minBeyond The Technique Podcast692: Transform The World One Makeup Application At a Time In this episode of Beyond the Technique, Kati Whitledge sits down with pioneering makeup artist Dina Ousley to explore her groundbreaking journey in the airbrush makeup industry. From working behind the chair to serving celebrity clients like Meryl Streep, Dina shares how innovation, resilience, and education helped her build DINAIR, a category-defining brand. She breaks down the science behind airbrush makeup, why it performs differently under HD cameras, and how challenging industry norms ultimately fueled her success. Salon and spa leaders will walk away inspired to embrace innovation, invest in education, and stay committed to their vision—even when ot...
2026-05-2528 minBeyond The Technique Podcast691: How to Work with People Who Annoy You, with Kati Whitledge In this episode of Beyond the Technique, Kati Whitledge challenges salon and spa owners to stop labeling people as "annoying" and start addressing the specific behaviors that disrupt team culture. She shares practical strategies for identifying common workplace triggers—like negativity, lateness, and poor accountability—and teaches leaders how to communicate directly, set clear boundaries, and elevate standards without criticism. This conversation will help you lead with emotional intelligence, turn tension into growth opportunities, and make confident decisions when behaviors don't align with your culture. WATCH ON YOUTUBE: https://youtu.be/0xs5RKyN_7w
2026-05-2123 minBeyond The Technique Podcast690: Better Training, Bigger Profits! Today, we have the founder of Invisible Bead Extensions®, McKenzie Turley here to share how an education-first approach to hair extensions can transform both stylist performance and salon profitability. From losing her voice as an opera singer to pioneering Invisible Bead Extensions, McKenzie reveals how a commitment to research, technique, and mentorship filled a critical gap in the industry. You'll learn why better training is the key to delivering superior results, increasing client trust, and multiplying revenue. Salon owners and leaders will walk away with a clear understanding of how to support their teams' growth, implement higher standards, and u...
2026-05-1838 minBeyond The Technique Podcast689: Nuances in Going from One to Two Salon Locations, with Kati Whitledge Expanding from one salon to two is more than a business decision—it's an emotional and strategic leap that requires clarity, capital, and courage. In this episode, Kati shares real-world insights on recognizing the right opportunity, why turnkey locations can be a gamechanger, and how to protect the culture of your original salon while building a second. She breaks down the importance of treating each location as its own entity while maintaining brand consistency, along with key financial and leadership considerations. If you're thinking about scaling, this episode will help you move forward with intention—not just excitement.
2026-05-1420 minBeyond The Technique Podcast688: Keep Inspiring Your Team, with Sarah Carroll In this inspiring episode, Kati sits down with rising salon owner and educator Sarah Carroll to unpack what it really takes to build and lead a thriving, motivated team. From starting in the industry at just 15 to opening and renovating a 3,000-square-foot salon at 23, Sarah shares the grit, risk-taking, and relentless drive behind her rapid success. She opens up about lessons learned in hiring, team structure, and creating a collaborative culture where stylists feel supported and inspired. This conversation will challenge you to lead boldly, invest in your team, and stop letting fear hold you back from building the...
2026-05-1128 minBeyond The Technique Podcast687: How to Stay Positive No Matter What Today your host, Kati shares how salon and spa owners can stay positive without ignoring the real challenges of running a business. She breaks down how mindset, ownership, and emotional leadership directly impact your team culture and long-term success. You'll learn simple but powerful strategies to reframe obstacles, manage tough emotions, and take action when things don't go as planned. If you're ready to protect your energy, lead with intention, and create a more positive environment for your team listen and share today's episode! WATCH ON YOUTUBE: https://youtu.be/oHVOMMgCzSA GE...
2026-05-0721 minBeyond The Technique Podcast686: The Power of Identity, with Kourtnee Jinright In this inspiring episode of Beyond The Technique, Kourtnee Jinright shares her journey from starting with zero experience to becoming a respected hairstylist, educator, and co-creator of Haus of Artisan. She opens up about overcoming isolation in the industry, embracing her identity, and building a collaborative community where artists can truly thrive. Kourtnee also dives into her unique ability to connect with clients through adaptive communication and her passion for education with Danger Jones. Salon owners and leaders will walk away inspired to lead with purpose, prioritize mental health, and cultivate a culture rooted in connection, growth, and authenticity.
2026-05-0427 minBeyond The Technique Podcast685: Boundaries: How to Protect Your Time, Energy, and Culture Setting boundaries isn't about being difficult, it's about protecting your time, energy, and the culture you've worked so hard to build. In this episode, Kati breaks down what healthy boundaries actually look like in a salon or spa, from client policies to team expectations, and why inconsistent enforcement can quietly damage your business. She shares powerful examples and practical strategies to help you confidently communicate, uphold standards, and lead with emotional intelligence. If you've ever struggled with saying no, holding people accountable, or maintaining professionalism without guilt, this is a must-listen. WATCH ON YOUTUBE: https://y...
2026-04-3028 minBeyond The Technique Podcast684: The Data You've Never Been Shown Before In this data-driven episode, Kati sits down with industry expert, Alain Audet to unpack what's really happening in today's salon and spa industry. We talk about rising prices and declining client counts and the critical role of accurate data and benchmarking. Alain shares insights from the KIM report, revealing how top-performing salons are making smarter decisions around pricing, inventory, and growth strategy. You'll learn why standardization, clean data entry, and intentional retail systems are essential for scaling profitability in today's market. If you want to lead with clarity and stay ahead of industry shifts, listen to this conversation!
2026-04-2740 minBeyond The Technique Podcast683: Winners vs. Losers: The Small Differences That Change Everything What separates winners from losers isn't talent, it is mindset, behavior, and daily discipline. In this episode, Kati breaks down the defining differences between winners and losers, from ownership thinking and long-term vision to consistency, preparation, and resilience. She challenges leaders to reflect on their own habits, highlighting how high standards, data-driven decisions, and leaning into discomfort create lasting success. If you're ready to elevate your leadership and build a winning culture, this episode will show you exactly where to start. GET MY BOOK! From First Date to Forever; How to Market Like A...
2026-04-2330 minBeyond The Technique Podcast682: Build Your Leadership Muscle In this episode, Kati sits down with award-winning salon owner and business strategist Lindsey Young-Bullock to explore what it truly means to build your leadership muscle in today's evolving salon industry. Lindsey shares her journey from independent stylist to thriving salon owner, revealing the hard lessons, systems, and mindset shifts required to lead a high-performing team. Together, they unpack why so many stylists are returning to commission-based salons—and how owners must rise as stronger leaders, coaches, and decision-makers to support them. If you're ready to grow your profits, develop your team, and lead with confidence, this episode is yo...
2026-04-2025 minBeyond The Technique Podcast681: Accomplish Big Things: How to Actually Follow Through Today, your host, Kati Whitledge breaks down how salon and spa owners can finally achieve big goals without becoming overwhelmed or quitting too soon. She challenges the belief that failure comes from lack of ability, revealing instead how "the gap" between where you are and where you want to be can create paralysis—and how daily action is the antidote. Kati walks you through the power of true commitment, identity shifts, and working backwards from your biggest vision into clear, repeatable daily habits. If you're ready to stop overthinking, build confidence through consistency, and "win the day," this episode wi...
2026-04-1620 minBeyond The Technique Podcast680: The Soft Skills That Separate the Top 1% In this episode, Kati sits down with Kellie Johnson to explore the soft skills that truly separate top-performing salon professionals and leaders. From confidence and happiness as learned skills to building trust, integrity, and emotional intelligence within teams, Kellie shares actionable strategies to elevate culture and client experience. They also dive into real-world lessons on hiring, training, and leading through change in today's evolving salon landscape. If you want to strengthen your leadership and create deeper client connections, this is a must-listen conversation. WATCH ON YOUTUBE: https://youtu.be/0NyGIeUIdi8 GET MY...
2026-04-1333 minBeyond The Technique Podcast679: The Pursuit of Happiness Has Failed You In this episode, Kati challenges the idea that happiness is something to chase, revealing how the "pursuit" mindset can actually keep salon and spa owners feeling stuck, dissatisfied, and always behind. Drawing on the concept of "the gap," she explains how constantly measuring yourself against an ever-moving ideal can create anxiety, burnout, and a lack of fulfillment—even when you're making real progress. Instead, Kati shares a powerful shift: practicing happiness in the present by recognizing growth, celebrating small wins, and appreciating the simple moments that already exist in your life and business. You'll walk away with practical strategies to...
2026-04-0917 minBeyond The Technique Podcast677: How to Avoid Conflict, with Kati Whitledge What if the very thing you're trying to avoid is actually the key to your next level of growth? In this episode, Kati Whitledge challenges salon and spa owners to rethink conflict—not as drama to escape, but as a powerful driver of innovation, clarity, and leadership strength. She shares how avoiding conflict can quietly stall your culture, while healthy, values-driven confrontation builds respect, solutions, and momentum. You'll walk away with practical strategies to lead through tension with confidence, ask better questions, and turn conflict into one of your greatest business advantages. WATCH ON YOUTUBE: htt...
2026-04-0217 minBeyond The Technique Podcast676: Be Great at Anything! In this episode of Beyond the Technique, Kati Whitledge sits down with award-winning salon owner Tonya Raybon to unpack her 15-year journey from bookkeeper to thriving salon CEO. Tonya shares why she transitioned from a booth rental model to a commission-based team, and how that decision transformed her culture, financial stability, and leadership impact. You'll hear real, honest insights into letting go of hurt feelings when team members exit, learning through failure, and stepping fully into your role as a leader. If you're ready to build a stronger, more unified salon business in 2026, this conversation will challenge and inspire...
2026-03-3025 minBeyond The Technique Podcast675: Complaining Culture Breakdown Today your host, Kati Whitledge challenges salon owners and leaders to confront one of the most destructive habits in the workplace—complaining. She explains how a culture of constant negativity erodes social capital, repels high-value clients, and ultimately limits the growth potential of both teams and businesses. Kati shares practical strategies, including the "5-second rule" and healthier ways to vent, helping leaders redirect conversations toward solutions instead of problems. If you want to protect your salon culture and build a team focused on growth, ownership, and opportunity, this episode will give you the mindset shift you need. ...
2026-03-2619 min
The Terra Harvell ShowThe $10M Salon Formula with Kati WhitledgeIn this episode of The Terra Harvell Show™, Terra sits down with Kati Whitledge, founder and CEO of Maya and host of Beyond the Technique, for a powerful conversation on what it really takes to scale a salon in today’s market.Terra and Kati unpack the hard truths about scaling through people, why empty chairs are a leadership problem, and how marketing, data, and automation are changing the future of our industry.This episode covers:· Why 97% of salons fail and what separates the ones who scale· The retention crisis in beauty and how to fix it...
2026-03-2038 minBeyond The Technique Podcast673: Is the Glass Half Full? Get Thirsty, with Kati Whitledge! In this episode, Kati Whitledge explores the classic "glass half full or half empty" mindset and what it means for salon owners navigating real business challenges. She shares how leaders can shift their perspective from focusing on what's missing to recognizing the opportunities, relationships, and resources already in front of them. Drawing from her own experience with team turnover and business changes, Kati encourages owners to take action with what they have while staying committed to growth and innovation. This conversation is a powerful reminder that optimism, resourcefulness, and faith-filled leadership can turn even difficult seasons into opportunities to...
2026-03-1919 minBeyond The Technique Podcast672: An Unlikely Entrepreneur, with Anson Whitledge In this special episode of Beyond The Technique, Kati Whitledge sits down with a very familiar guest—her husband, Anson Whitledge, VP of Operations at Inspired Enterprises—to share the unexpected journey that led him from electrical engineering and tech startups into the beauty industry. Anson opens up about growing up in rural Wisconsin, building early businesses in video production, and developing a deep passion for technology, systems, and now AI. Together, they share the behind-the-scenes story of how a chance salon visit (and an accidental bald spot!) sparked both a relationship and a business partnership. The conversation also dive...
2026-03-1638 minBeyond The Technique Podcast671: Best Questions for Employee Reviews, with Kati Whitledge In this episode, Kati Whitledge walks salon and spa owners through a modern, self-guided performance review process that empowers team members to assess their growth, goals, and impact. She shares how combining honest feedback, culture ratings, and clear review questions creates stronger alignment, better communication, and more meaningful development conversations. Kati also explains how understanding love languages at work and personalizing education plans helps leaders support their teams without burning them out. You'll hear how mentorship recognition, engagement surveys, and thoughtful follow-ups can dramatically boost morale and retention. This episode is a practical blueprint for building a healthier, more...
2026-03-1223 minBeyond The Technique Podcast670: Bridge The Gap Between Salon Owners and Stylists In this powerful conversation, Kati sits down with third-generation cosmetologist and multi-location salon owner Rachel Thomas to unpack the real gap between salon owners and stylists—and why so many businesses struggle to become truly profitable. Rachel shares her raw journey through personal loss, financial hardship, and a near-death experience that forced her to rebuild her salon and her life with intention. Rachel challenges common industry beliefs about commission, rental, and hybrid models while exploring what it takes to create a high-ticket, high-margin salon built for longevity. Rachel reveals how mindset, KPIs, and luxury service positioning transformed her business an...
2026-03-0947 minBeyond The Technique Podcast669: The Danger in Making Assumptions, with Kati Whitledge There's hidden cost to making assumptions. Today, you'll hear how making assumptions will literally cost you financially, it will cost you time and resources, and it will cost you trust and relationships. Your host, Kati Whitledge, shares real examples of how assumptions fail us and what key principles we can apply to our leadership, communication and business practices to ensure we have great outcomes and the team feels everyone is on the same page. Please share today's episode with industry leaders you work with and enjoy! WATCH ON YOUTUBE: https://youtu.be/mnd5BaCSL5U
2026-03-0522 minBeyond The Technique Podcast667: Is It Really About Who You Know? In this episode, Kati challenges leaders to start building environments and relationships that raise their standards. She explains why goals may get you started, but standards are what actually shape your daily decisions and long-term results. You'll learn how surrounding yourself with high performers can accelerate your growth, sharpen your thinking, and create a healthy pressure to execute at a higher level. Kati shares powerful stories about mentorship, proximity, and why one right relationship can collapse time and multiply opportunity. If you're serious about growing faster, building smarter teams, and becoming the kind of leader high performers want to...
2026-02-2619 minBeyond The Technique Podcast664: Why You Don't Have What You Want and How to Change That, with Kati Whitledge In this powerful episode, Kati challenges leaders to get radically clear about what they actually want, and why clarity is the first step to creating the life they've always imagined. She explains how your brain's reticular activating system works, why your environment and media consumption matter, and how visualization and identity shifts accelerate real change. Kati shares her personal story of transformation, revealing why lasting results don't come from quick fixes, but from deciding who you are and showing up as that person daily. If you're ready to stop starting over, set better boundaries, and finally follow through long...
2026-02-1928 minBeyond The Technique Podcast662: Retention is King--but where does it start, with Kati Whitledge In this episode, your host Kati Whitledge breaks down why client retention is the real growth engine for salon owners—and how increasing retention by just 5% can boost profitability by up to 95%. She explains why repeat guests spend more, stay longer, and why the second visit is the true tipping point for loyalty. Kati shares practical strategies to improve rebooking, follow-up, and client engagement using smarter systems and more personal communication. She also reveals how better client-provider matching (instead of "swipe-style" booking) dramatically improves long-term results, including real-world success stories. If you want fuller books, stronger relationships, and more pr...
2026-02-1219 minBeyond The Technique Podcast661: Breaking Bad & Changing A Broken Model Celebrity Hairstylist and Salon Owner, Traci Barrett joins Beyond the Technique to share her powerful journey from answering phones in a corporate salon to becoming a renowned hair artist in LA—and ultimately building a purpose-driven salon in Phoenix. In this episode, Traci and Kati dive into rethinking the traditional salon model, from commission structures and team-based environments to eliminating fear-based leadership and non-compete culture. Traci reveals how her personal life challenges reshaped her vision and led her to build a salon rooted in mentorship, education, sustainability, and service. You'll learn how she's creating a new standard through a st...
2026-02-0934 minBeyond The Technique Podcast660: How to Make Smart Decisions, with Kati Whitledge In this episode, your host Kati Whitledge challenges salon and spa owners to rethink how they make decisions in a world full of distractions, pressure, and decision fatigue. She breaks down what "smart decisions" really mean—choices that align with your purpose, passion, and business objectives, and why every decision may not deserve your energy. You'll learn how to slow down impulsive reactions, focus on what truly moves the business forward, and empower your leaders to own decisions in their areas of responsibility. Kati shares a simple but powerful four-question framework you can use for everything from hiring to ne...
2026-02-0517 minBeyond The Technique Podcast659: How to Walk Away Successfully, with Terra Harvell In this episode, Kati sits down with Terra Harvell to talk about what it really means to build a salon you can actually walk away from—and why most salons are never truly sellable. Terra shares her journey from behind-the-chair to building scalable systems, including the hard lessons that led her to rethink commission models, leadership, and profitability. They unpack the concept of salon "roll-ups," exit strategies, and how to increase enterprise value instead of creating another job for yourself. You'll learn why only 2 out of 10 salons ever sell, and what needs to change if you want your business to...
2026-02-0234 minBeyond The Technique Podcast658: Self-Confidence vs. Pride In this episode, your host Kati Whitledge explores the powerful and often misunderstood difference between self-confidence and pride—and why both can quietly shape the way you lead, grow, and relate to others. She explains how real confidence is built on competence, truth, and humility, while pride is usually rooted in insecurity, image, and the need to protect ego. You'll learn the subtle behaviors that reveal when pride is creeping in, especially for high performers and fast-growing leaders, and how defensiveness can be an early warning sign. Kati shares practical, honest strategies for staying grounded, receiving feedback, and approaching ot...
2026-01-2921 minBeyond The Technique Podcast657: The New Way to Motivate Your Stylists In today's episode, Kati sits down with Blake Reed Evans to explore what modern leadership really looks like in today's salon environment. Blake shares his journey from associate stylist to shareholder and salon owner, and how mentorship, education, and a clear growth path shaped his success. Blake breaks down a new model of salon ownership, team development, and why flexible schedules and evolving benefits are essential to attract and retain top talent. You'll hear how Blake's salon balances high standards with a supportive culture, adapts to generational shifts, and creates long-term stability for both owners and team members. This...
2026-01-2631 minBeyond The Technique Podcast656: Be Resilient, with Kati Whitledge Resilience isn't about avoiding stress, it's about learning how to adapt, endure, and grow stronger through every season of business. In this episode, Kati breaks down the four inevitable seasons salon and spa owners face—growth, steadiness, decline, and drought—and explains why waiting for a "stress-free" season is a trap. You'll learn how resilient leaders stay disciplined, protect their identity, and make clear decisions without letting fear or emotion drive permanent choices. This conversation will challenge you to see pressure as preparation and lead yourself and your team forward with clarity, ownership, and hope—no matter the season you're...
2026-01-2234 minBeyond The Technique Podcast654: Build A Thriving Salon Building a thriving salon or spa starts with one powerful foundation: community. In this episode, Kati Whitledge unpacks why human connection is not just a "nice to have," but a biological, psychological, and business necessity for growth, retention, and long-term success. You'll learn why team members leave when they don't feel ownership or belonging—and how simple, intentional actions can dramatically strengthen loyalty, culture, and performance. If you want a salon where people stay, grow, and thrive together, this conversation will challenge you to lead community on purpose. WATCH ON YOUTUBE: https://youtu.be/ZGeI5TF4m3o
2026-01-1526 minBeyond The Technique Podcast653: Don't Ignore These Marketing Trends! Discover the marketing trends you cannot afford to ignore as Kati sits down with industry marketing expert Kayla Morgan, who shares the digital strategies driving real revenue for salons and spas right now. In this episode, you'll learn why Meta ads must stay on, how geo-targeting and best-practice offers boost bookings, and which visuals consistently outperform in today's crowded feed. Kayla also reveals the rising role of AI—from virtual reception to SEO support—and why blogs are still essential for local search dominance in 2026 and beyond. Together, they unpack how to budget for marketing, track ROI, and refresh your o...
2026-01-1235 minBeyond The Technique Podcast652: Your Pain is Your Purpose Today, Kati reveals how our deepest pains personally, professionally, and emotionally, can become the very fuel that ignites our greatest leadership breakthroughs. She shares her own journey from childhood hardship and unhealthy patterns to strength, identity transformation, and purpose, proving that pain isn't punishment, it's preparation. Salon and spa owners will learn how to reframe setbacks as signals for innovation, stronger systems, healthier cultures, and more impactful client care. You'll finish this episode inspired to turn your hardest experiences into leadership mastery and to help your team do the same. WATCH ON YOUTUBE: https://youtu.be/zgeuEOysqpo
2026-01-0816 minBeyond The Technique Podcast650: New Year, New Mission Start the year with a mission that moves you. In this powerful conversation, Kati uncovers how the military defines "mission" and shows salon and spa owners how adopting that level of clarity, purpose, and direction can transform their business in 2026. You'll learn why revisiting and rewriting your mission each year fuels innovation, deeper team alignment, stronger culture, and measurable growth. Walk away inspired to update your mission with bold intentions so every decision, action, and outcome this year supports your biggest impact yet. WATCH ON YOUTUBE: https://youtu.be/JFBwGCgA354 GET MY BOOK!
2026-01-0110 minBeyond The Technique Podcast649: Three Ways to Solve Cashflow Challenges In this powerful year-end episode, industry expert, Danielle Cherewyk is back to tackling one of the biggest challenges facing salons and spas today: cash flow. Danielle breaks down why 82% of businesses fail due to cash flow issues and shares the exact strategies salons can use to stay profitable. Learn actionable ways to increase client frequency, transition into high-maintenance services, and boost retail revenue while empowering your team with financial clarity. You'll also hear how membership models like "The Beauty Bank" create predictable income and help clients invest in consistent home care. Don't miss Danielle's inspiring insights—plus a sneak pe...
2025-12-2933 minBeyond The Technique Podcast648: Unconditional Honor Today we talk about the concept of unconditional honor in leadership and business. We are drawing inspiration from military culture, where treating people with honor isn't optional, it's a matter of survival. You'll hear how this same mindset can transform everyday business environments by uncovering hidden strengths, recognizing potential before performance, and leading from the trenches. With personal stories and real examples, Kati shows how honor builds trust, drives accountability, and creates a culture where people feel safe to grow and strive for greatness. WATCH ON YOUTUBE: https://youtu.be/FlupIhFe83I GET MY...
2025-12-2518 minBeyond The Technique Podcast645: Soul Authority What if unlocking your next level of leadership begins with rediscovering your true authority—your soul authority? In this inspiring episode, Master Certified Coach Lyn Christian returns to share how their Soul Authority Track is transforming leaders through purpose, radical self-awareness, and measurable personal growth—like improved health, renewed confidence, and clear career direction. You'll hear behind-the-scenes insights on the first beta group, the powerful system Lyn built around nurturing authentic leadership, and why the beauty industry is uniquely positioned to benefit from this work. Kati and Lyn also explore why your most productive decade may actually be ahead of y...
2025-12-1529 minBeyond The Technique Podcast643: Embrace Change, with Casey Voss! Get ready for a powerful and refreshingly honest conversation with legendary salon owner, educator, and curly-hair specialist Casey Voss—a 25-year industry vet whose story reads like a masterclass in resilience, reinvention, and leadership. In this episode, Casey opens up about rebuilding after a devastating salon fire, navigating major business transitions, letting go of ego, and learning to trust bold decisions even when they cost her people, comfort, or certainty. You'll hear how vision-casting, year-end audits, boundary-setting, and courageous conversations became the foundation of her growth—and how they can transform your salon too. Kati and Casey dive into the...
2025-12-0832 minBeyond The Technique Podcast642: Being Underestimated is A Superpower When others doubt you, it can become your greatest edge. In this episode, Kati reveals how being underestimated became her superpower—from prevailing in a courtroom to building a one-of-a-kind tech platform that is reshaping the beauty industry. She shares how working quietly in the shadows allows you to learn, grow, and prepare without the noise of critics. Discover why the most powerful moves often happen when no one's watching, and how proving yourself right is far more rewarding than proving others wrong. GET MY BOOK! From First Date to Forever; How to Mar...
2025-12-0422 minBeyond The Technique Podcast641: The Trends We Will Take into Next Year In this inspiring episode of Beyond The Technique, host Kati Whitledge welcomes salon owner, educator, and L'Oréal Professional Artist, Daniel Mason-Jones for a powerful conversation about the trends shaping the salon industry in 2026. Daniel shares how purpose and passion can transform not just a career, but an entire community. You will discover how building culture, offering education, and prioritizing well-being can create thriving, loyal salon teams. This episode will leave you feeling motivated to lead with empathy, courage, and vision for the year ahead. WATCH ON YOUTUBE: https://youtu.be/GkKdJD6uwx0 ...
2025-12-0134 minBeyond The Technique Podcast640: Gratitude vs. Greed Happy Thanksgiving! Today we talk about how gratitude and greed shape the culture of a business and the mindset of its leaders. We break down how greed, which is often disguised as ambition, can cause burnout, discontent, and competition, while gratitude restores joy, collaboration, and purpose. Kati shares personal and professional examples, from lessons with her child to experiences in leadership, illustrating how gratitude transforms both people and organizations. She also introduces practical ways to express appreciation through understanding love languages and recognizing small wins. WATCH ON YOUTUBE: https://youtu.be/0VYjq0HUUZ4 GE...
2025-11-2719 minBeyond The Technique Podcast639: Control Who Sits in Your Chair Kati welcomes celebrity stylist and educator Jill Buck to share how she took control of her career and built a high-value, high-demand business model—both behind the chair at 901 Salon in West Hollywood and as a traveling stylist for A-list clients. Jill opens up about her 22-year journey from Oregon to LA, how she transitioned to on-location work during COVID, and the strategies she uses today to ensure she only books profitable full transformations and color changes. She reveals her $800–$1,000 minimum color ticket mindset, why she now conducts consultations via email, and how she empowers younger stylists by routing lowe...
2025-11-2429 minBeyond The Technique Podcast638: Keep Energy High & Purpose Higher In this short and powerful Beyond The Technique podcast episode, Kati Whitledge shares a framework for sustaining your energy and purpose as a leader. She reveals why rest is a discipline, not a luxury—and how to build it into your routine to prevent burnout and boost creativity. You'll learn how to delegate for growth, align daily work with your deeper mission, and shift from exhaustion to endurance. Tune in for practical steps to protect your energy, pace your commitments, and lead with purpose that lasts. WATCH ON YOUTUBE: https://youtu.be/S5z7NinrDRU ...
2025-11-2022 min
It's a Profitable LifeHow Kati Whitledge Scaled Success Through Systems, Storytelling, and HeartFrom First Date to Forever: How Kati Whitledge Scaled Success Through Systems, Storytelling, and HeartWhat does it take to turn a single salon into a multi-layered business empire and still lead with heart?In this episode of It’s A Profitable Life, Ronit Enos and Nicole Baldwin sit down with Kati Whitledge, a salon owner, author, speaker, podcaster, and founder of Maya the groundbreaking marketing and client-matching software built for the beauty and wellness industry.Kati shares her journey from beauty school dropout fears to seven-figure success stories, revealing th...
2025-11-181h 01Beyond The Technique Podcast637: Leading The Natural Movement Get ready to be inspired by the incredible journey of Leysa Carrillo—global artistic ambassador for Redken and founder of Forever Curls Academy—as she sits down with Kati to share how her passion for textured hair transformed her career and the industry. From growing up in a strict military family in Cuba to performing in Cirque du Soleil, Leysa's path to beauty was anything but traditional, yet her curiosity, resilience, and love for her clients fueled her rise as a trailblazer in the natural hair movement. In this episode, she opens up about the lack of textured hair educ...
2025-11-1738 minBeyond The Technique Podcast636: Answer These Leadership Questions, with Kati Whitledge Today we are going to look at key questions every leader needs answer to in order to grow and develop themselves as a leader. These lessons are inspired by The Making of a Manager by Julie Zhuo, emphasizing the importance of leaning into strengths rather than obsessing over weaknesses. Kati opens up about breaking limiting self-beliefs, sharing her own journey of overcoming childhood narratives and developing a growth mindset. She will walk you through practical reflection tools for identifying strengths, navigating imposter syndrome, and managing emotional triggers as leaders. Tune in to discover how self-awareness, honest feedback, and understanding...
2025-11-1321 minBeyond The Technique Podcast635: Biohacking 101 Today, Kati welcomes Zac Miner and Dan Schmidt from Best 365 Labs to uncover how optimizing your mitochondrial health can transform energy, skin vitality, and longevity from the inside out. Designed for salon, spa, and med spa professionals, this introductory conversation simplifies the science behind biohacking and reveals why mitochondria—the body's "powerhouse cells"—are the key to improved wellness, recovery, and performance. Learn about groundbreaking supplements like methylene blue, NAD, and PQQ, and discover how enhancing mitochondrial function can elevate both your personal health and your clients' results. Tune in to hear Kati's personal experience, gain actionable insights for your...
2025-11-1038 minBeyond The Technique Podcast634: Ten Traits of Empowering Leaders What makes a leader truly empowering instead of overbearing? In this episode, Kati reveals ten traits of leaders who build trust, delegate with confidence, and inspire with vision and empathy. You'll learn practical strategies for active listening, respecting boundaries, and supporting your team's autonomy while still holding them accountable. Tune in to discover how empowering leadership can unlock growth, loyalty, and a thriving culture inside your salon or spa. WATCH ON YOUTUBE: https://youtu.be/HhhTizw56hc GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: h...
2025-11-0618 minBeyond The Technique Podcast632: Ten Traits of Overbearing Leaders In this episode, Kati breaks down the ten traits of overbearing leaders, from micromanaging and excessive control to guilt-tripping and lack of empathy. She shares personal stories of struggling with one of the overbearing traits and highlights how these behaviors can stifle creativity, trust, and growth in a salon setting. Kati emphasizes the importance of balancing constructive feedback with encouragement, respecting boundaries, and letting go of the need to always be right. Listen and share today's episode with the leaders at your salon and spa! WATCH ON YOUTUBE: https://youtu.be/recTxE_nmqI G...
2025-10-3019 minBeyond The Technique Podcast631: What to Look For When Hiring Stylists In this episode, Kati Whitledge welcomes Danielle Anderson, a seasoned salon leader and hiring expert, to share her journey and insights from managing teams in the beauty industry. Danielle opens up about her rapid career growth, the challenges she faced post-COVID, and the leadership strategies that helped her build thriving salon cultures. She highlights the importance of hiring for values and cultural fit, using innovative approaches to foster strong teams and successful new salon launches. Listeners will gain practical tips on creating a code of honor, leading with emotional intelligence, and building confidence through challenges. WATCH ON...
2025-10-2732 minBeyond The Technique Podcast630: The Power of Suggestion This episode explores the psychology of suggestion in marketing and its impact on consumer behavior. Kati shares how strategies like priming, social proof, and sensory cues influence clients to book, buy, and return. She highlights the importance of building trust through reviews, visuals, and in-person recommendations, while creating memorable luxury experiences through ambiance. Listeners will also learn why a single, consistent marketing message repeated across platforms increases impact—and how applying these principles can boost results, especially during high-demand seasons. WATCH ON YOUTUBE: https://youtu.be/kAbRcpJUQCw GET MY BOOK! From Fir...
2025-10-2315 minBeyond The Technique Podcast629: The Myth About Work-Life Balance In today's episode, Kati welcomes Morgan Thomas, who you may know as Jade Beauty Co., to share her journey through the hairdressing and fashion industries. Together, they unpack the myth of work-life balance, highlighting Morgan's shift toward integration and how she built a thriving career without experiencing burnout. Morgan also offers insights on the evolving landscape of hair education, the value of servant leadership, and why community and mentorship matter more than ever. Share this with your stylists and you will al be inspired by Morgan's career lessons, humor, and practical advice. WATCH ON YOUTUBE: https://youtu...
2025-10-2027 minBeyond The Technique Podcast628: Overcoming Offense In this episode, Kati explores the inevitability of offense in the creative industry and why learning to manage it is essential for personal and professional growth. She unpacks the value of constructive feedback, active listening, and assuming positive intent when receiving correction. With real examples and leadership insights, Kati highlights how humility, empathy, and trust create a culture where feedback becomes a tool for development rather than a source of conflict. Tune in to discover how reframing correction as direction can transform your team's growth and your own leadership journey. WATCH ON YOUTUBE: https://youtu.be/Kqe5...
2025-10-1623 minBeyond The Technique Podcast627: Elevate Your Employee Experience The salon industry is shifting fast, with more stylists choosing self-employment and traditional salons struggling to compete. In this episode, Kati welcomes back business coach Nikki Le to share how owners can elevate the employee experience to retain top talent and thrive in this new market. From customized training to career ladders, Nikki breaks down practical strategies to create a workplace where stylists feel valued, supported, and inspired to stay. If you want to future-proof your salon and win against the booth rental trend, this episode is a must-listen. WATCH ON YOUTUBE: https://youtu.be/m4g-MRC2G...
2025-10-1334 minBeyond The Technique Podcast626: Eliminate Distractions, with Kati Whitledge Distractions don't just steal your time, they drain your energy, creativity, and focus. In this episode, Kati shares her personal journey with ADHD, biohacking, and the power of reducing decision fatigue to stay in flow. You'll discover practical strategies to automate routines, set boundaries, and manage technology so you can protect your energy and productivity. Whether you're a salon owner or creative professional, this conversation will help you eliminate overwhelm and master focus for lasting success. WATCH ON YOUTUBE: https://youtu.be/SlGz55I_PPI GET MY BOOK! From First Date t...
2025-10-0921 minBeyond The Technique Podcast625: Your Income Won't Save You In this episode, Kati welcomes industry coach and mentor, Misty Jane to share her bold perspective on money in the beauty industry. Misty reveals how she paid off $48,000 of debt in just two years, opening the door to a debt-free salon career and her current passion for coaching stylists. Together, they explore the deeper psychological roots of financial struggles, why income alone won't save you, and how giving money a purpose leads to true freedom. Listen today for fresh insights, real strategies, and encouragement to pursue financial wellness as a form of self-care. WATCH ON YOUTUBE: https...
2025-10-0634 minBeyond The Technique Podcast624: Fixing A Financial Problem, with Kati Whitledge In this episode, Kati shares how working with Brad Sugars and his ActionCoach franchise helped her achieve an 878% profit increase and a million-dollar revenue in a very small salon space. She dives into practical strategies to fix financial challenges, from boosting revenue through pre-selling gift cards, packages, and memberships to cutting unnecessary expenses without hurting the guest experience. You'll also learn how tools like mya's matchmaking software and dashboard can improve client retention and scheduling efficiency. Tune in for simple, actionable steps to protect your salon's financial health and grow profits with confidence. WATCH ON YOUTUBE: https...
2025-10-0216 minBeyond The Technique Podcast623: Hair Extensions in A Hybrid Salon What does it take to build a beauty brand that truly empowers stylists? In this episode, Kati sits down with Tiffany Loe, founder of Christian Michael Hair Extensions, to talk about her journey from starving actress to single mom, to now thriving salon owner leading a multi-method hair extension company. Tiffany shares how she bridged the gap between luxury extensions and full-circle education, helping thousands of stylists gain confidence and new opportunities. Together, they explore salon growth, ethical hair sourcing, and Tiffany's mission to build hub salons that empower stylists nationwide. WATCH ON YOUTUBE: https://youtu.be...
2025-09-2936 minBeyond The Technique Podcast622: Signs A Stylist is Leaving, with Kati Whitledge In this episode, Kati uncovers the warning signs that a stylist may be leaving your salon and why addressing issues head-on is essential for a healthy team. She shares insights on managing growth as salons expand, including how shifting mindsets can affect culture. Kati also opens up about balancing directness with kindness in difficult conversations, offering practical ways to lead with courage and compassion. Listeners will walk away with strategies to strengthen team dynamics, honor professional boundaries, and focus on the stylists who are truly committed. WATCH ON YOUTUBE: https://youtu.be/xvrJeUh_Mkw
2025-09-2518 minBeyond The Technique Podcast620: The Most Important Meeting is Not the Meeting The meeting after the meeting is the most important piece of the puzzle. In this episode, Kati pulls back the curtain on how her companies plan meetings and the meeting after the meeting. She shares her salon's meeting structure—from daily GM check-ins to monthly gatherings that mix in professional development and celebration. You'll hear smart strategies for debriefs, team collaboration, and even how to handle sensitive topics with ease. Plus, she shares fun anniversary promotions and simple tools that keep the whole team inspired, organized, and thriving. WATCH ON YOUTUBE: https://youtu.be/cb8DlD-GRmU ...
2025-09-1818 minBeyond The Technique Podcast619: What Gen Z Stylists Need for Future Success! This week on Beyond The Technique, Kati sits down with industry legend and Paul Mitchell Artistic Director, Stephen Moody, to explore what Gen Z stylists truly need to thrive. From shifting trends in hairdressing to the timeless power of consultation and communication, Stephen shares insights gained from a career shaped by Sassoon and fueled by a passion for education. You'll hear why Gen Z clients crave authenticity, how stylists can balance creativity with financial success, and why the human connection in beauty can never be replaced by technology. Get ready for an inspiring conversation that bridges generations and reimagines...
2025-09-1543 minBeyond The Technique Podcast617: Master Your Craft with Ryan Weeden! From aspiring actor to Founder of Masters of Balayage, Ryan Weeden's journey proves that passion and persistence can transform your career. In this episode, Ryan and Kati dive into the evolution of the hair industry—from fast-tracking behind the chair to building an education empire that now fills retreats and workshops nationwide. You'll hear how Ryan carved out his niche, why mastering your craft matters more than titles, and what today's salon owners must know to thrive beyond the influencer era. If you're ready to be inspired by a story of reinvention, artistry, and entrepreneurship, this is one conversation yo...
2025-09-0835 minBeyond The Technique Podcast616: Stop Settling Are you settling for less than you're capable of in your health, relationships, or business? In this episode, Kati shares a powerful and personal journey of waking up to the areas of life where she had been settling—and how faith sparked the shift toward lasting transformation. From surrounding yourself with better influences to taking 100% ownership of your life, this conversation will challenge and encourage you to step into the life you truly desire. If you're ready to stop playing small, this episode is your wake-up call. GET MY BOOK! From First Date to Forever; Ho...
2025-09-0421 min
The BeautyPro Podcast: Keeping It Real & Raw for Hairstylists, Estheticians, Salon Owners220. Kati Whitledge: JoinMya Creator & Founder, Author, Determined WomanJoin me as I join Mya's founder, Kati Whitledge, brand new author, host of Beyond the Technique podcast and overall amazing and inspiring woman. I am so privileged to share a convo with this Faith-Based babe who's story is inspiring as it is tear-jerking. Subscribe, Listen, Enjoy.WANT MORE KATI? Book: https://joinmya.com/from-first-date-to-forever-bookPodcast: https://joinmya.com/podcastWebsite: https://joinmya.com/Instagram: https://www.instagram.com/katiwhitledge/All the Links: https://linktr.ee/beyondthetechnique?utm_source=linktree_profile_share
2025-09-0149 minBeyond The Technique Podcast614: Be A Girl's Girl Kati Whitledge opens up about the leadership lessons she learned as a fiercely loyal teen—and how those early experiences shaped the way she empowers women today. From standing up for her friends to navigating the complexities of female friendships, Kati shares how sisterhood, not competition, is the foundation of strong salon teams. She reflects on how sports, style, and spiritual growth have all influenced her approach to leading with love, grace, and conviction. If you believe in building a supportive culture where women cheer each other on, this episode is your reminder that being a "girl's girl" is a...
2025-08-2819 minBeyond The Technique Podcast612: Make Better Long-Term Decisions In this episode, Kati shares a powerful 10-step framework inspired by Tony Robbins for making life-changing decisions that truly stick. You'll learn how to get into a peak state first—because the quality of your decisions depends on your mindset and emotions when you make them. She'll guide you through aligning decisions with your core values, your future identity, and every key area of your life, while using tools like the 10-10-10 method and the pain-pleasure principle to overcome short-term emotions. If you're ready to burn the boats, back your choices with action, and become the person your ne...
2025-08-2121 minBeyond The Technique Podcast611: Building Community, with Daniel Johnson Kati welcomes Daniel Johnson, founder of the Green Beauty Community Foundation and The Salon Chair Guys, to share his powerful journey of community-building and sustainability in the beauty industry. From growing up in his father's barbershop to developing eco-friendly solutions for salons, Daniel's story is one of passion, purpose, and resilience. Together, they explore how beauty professionals can align with like-minded individuals, take the Green Pledge, and make a meaningful impact—one sustainable choice at a time. Get ready to be encouraged, empowered, and reminded that when the community leads, change follows. WATCH ON YOUTUBE: https://youtu.be...
2025-08-1826 minBeyond The Technique Podcast610: Technology CANNOT Replace Everything In this episode, Kati explores the irreplaceable human elements that make salon experiences truly magical. From authentic conversation and intuitive energy reading to mentorship and meaningful touch, she shares ten ways that AI will never replicate what happens between real people. You'll be reminded why community, creativity, and emotional intelligence are the soul of the salon industry. If you've ever feared tech could take over—this episode proves the heart of your business is safe. WATCH ON YOUTUBE: https://youtu.be/ZxCViFbSYSw GET MY BOOK! From First Date to Forever; How to...
2025-08-1416 minBeyond The Technique Podcast609: Where You Get Education Matters, with Ashlee Norman! What's the difference between being internet-famous and being truly educated? In this episode, Kati sits down with globally renowned colorist, educator, and content creator Ashlee Norman to dive deep into the world of hair education—and the impact (both good and bad) that social media has had on the craft. Ashlee shares her incredible journey from Bumble and Bumble network educator to international platform artist, tool designer, and one of the most sought-after voices in dimensional color and modern cutting. Together, they explore why mastering fundamentals, critical thinking, and hands-on learning will always outperform viral trends—and how salon pros...
2025-08-1132 minBeyond The Technique Podcast608: You'll Be Judged Regardless Today, Kati gets real about being judged at every stage of her transformation—from weighing over 250 pounds to becoming ultra fit and confident. She shares how judgment doesn't disappear with success—it simply takes a different shape—and explores the double standards women often face in both business and beauty. Drawing from personal experience and biblical truth, Kati unpacks the difference between pride and humility, encouraging listeners to own their confidence without apology. If you've ever felt caught between criticism no matter what you do, this episode will remind you that you're not alone—and that you were made for this...
2025-08-0716 minBeyond The Technique Podcast607: Serve Without Sacrificing In today's episode, Kati welcomes salon owner and stylist mentor Lexi Dawn, who shares her journey from Costa Rica to building a luxury booth-rental salon in Carmel, Indiana. Lexi reveals how she empowers stylists to serve without sacrificing, by setting boundaries, pricing with purpose, and staying confident in their value. She unpacks practical strategies for avoiding burnout, hiring support, and building a business model that prioritizes balance and beauty. Whether you're behind the chair or leading a team, this is a must-listen for salon pros ready to grow with clarity and confidence. WATCH ON YOUTUBE: https://youtu...
2025-08-0434 minBeyond The Technique Podcast606: Appearance Standards In today's mini episode, your host Kati Whitledge breaks down why professional appearance standards—not just dress codes—are essential in the salon industry. She shares compelling data showing that well-groomed professionals earn more trust, land jobs faster, and even boost their sales by up to 20%. Kati explains how first impressions are formed in seconds, making appearance a key factor in client perception. Tune in to learn how to elevate your team's image while still honoring individuality. WATCH ON YOUTUBE: https://youtu.be/rJVcIrcombc GET MY BOOK! From First Date t...
2025-07-3109 minBeyond The Technique Podcast604: Get Feedback and Grow Your Salon What if we told you that you can grow your salon by getting more feedback. In this episode, Kati shares how continuous feedback from team members, clients, and prospective hires boosts engagement, retention, and overall productivity—backed by real stats and real-world examples. You'll hear how her salon uses tools like virtual shadowing, career fair surveys, and mya's matchmaking software—all for insights to improve hiring, guest experiences, and product decisions. Discover how to create a culture of communication that drives loyalty and lasting growth. WATCH ON YOUTUBE: https://youtu.be/cq3x-JjuxL0 GET M...
2025-07-2417 minBeyond The Technique Podcast603: A Loyalty Program That Makes You Money Are you leaving money on the table with your salon's loyalty program? In this episode, salon industry expert and business coach, Doug Campbell joins Kati to share how salons can structure loyalty programs that actually increase profits—plus how to leverage retail, train your front desk like a sales team, and avoid common marketing pitfalls. Don't miss Doug's free loyalty calculator and training resources—linked in the show notes! WATCH ON YOUTUBE: https://youtu.be/zozNfhHye3U GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https...
2025-07-2134 minBeyond The Technique Podcast602: The Spender vs. The Saver Do you truly understand the psychology behind your clients' buying decisions? In this episode, Kati Whitledge breaks down the key differences between spenders and savers, offering real-world insights from her book From First Date to Forever. You'll learn how to identify each persona, how to speak their emotional language, and how to deliver a client experience that keeps them loyal for life. Whether you're in beauty, sales, or customer service, this episode will transform the way you connect with your customers. WATCH ON YOUTUBE: https://youtu.be/vGqIDsoTGmI GET MY BOOK! F...
2025-07-1716 minBeyond The Technique Podcast600: What I've Learned from Doing 600 Podcasts! It's our 600th episode! I'm Kati Whitledge, and when I launched the Beyond The Technique podcast in 2016, there were no American podcasts for salon owners—so I created one. In this milestone episode, I'm sharing the five biggest lessons I've learned through hundreds of unscripted conversations with salon pros, educators, and leaders, and how podcasting helped grow my salon, build my network, and scale our software company, mya. If you're craving connection, consistency, and next-level growth, this is the episode for you! WATCH ON YOUTUBE: https://youtu.be/mbaCR9a2mhw GET MY BOO...
2025-07-1015 min
Brazen and Bold: Real, Raw, and Radically Honest Conversations for Entrepreneurs and Small Business LeadersFrom Clicks to Lifelong Clients: Kati Whitledge & the Magic of MYA ✨In this Brazen & Bold episode, Heather chats with the unstoppable Kati Whitledge — salon owner, psychology enthusiast, and the brilliant mind behind MYA. Frustrated by the beauty industry's sky-high marketing costs and low client retention rates, Kati set out to flip the script. Enter MYA: the game-changing platform helping salons turn website clicks into loyal clients, capture key data, and supercharge their revenue — all while building trust and community. With over $20 million in revenue generated (and a goal of $50 million by 2025!), MYA is more than just a tool — it's a movement. Get ready to be inspired as Kati s...
2025-07-0245 minBeyond The Technique Podcast598: The Power of Play What if the secret to unlocking your salon team's innovation, energy, and connection was... play? In this powerful episode, Kati welcomes Mia Sundstrom, Director of Play Transformation at the National Institute for Play, who shares how understanding and embracing your unique "play personality" can lead to peak creativity and workplace culture breakthroughs. Drawing from her background as a Division I athlete, coach, and the legacy of her grandfather Dr. Stuart Brown's groundbreaking research, Mia explains how play isn't a distraction from work, it's a competitive advantage. If you're a salon owner or leader ready to energize your team and...
2025-06-3024 min
The Phorest BlogMastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping ClientsAt the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories.
But there’s something really quite special at the intersection of a “love for love”, people and marketing. If you recognise yourself in that, like Kati Whitledge, you likely have an innate (or developed), profound understanding of the art of matchmaking. Marketing guru, podcaster, and the founder of mya, Kati’s core message at the Salon Own...
2025-04-2209 min
PhorestFM: Building a Stronger Industry, TogetherKati Whitledge on Entrepreneurship, Innovation and Solving the New Client Retention Problem[304] Kati Whitledge (@katiwhitledge on Instagram), speaker, podcaster, and the Founder and CEO of mya, is a marketing guru for the beauty and wellness industry who equips owners with no-fluff business and marketing strategies.
She’s here to change how you are supported in your business with, among many things, mya, a client recruitment and marketing software for the beauty industry, and this episode serves as a reflection on innovation, on founding and running a business, as well as added depth and context to both Kati’s keynote and her why.
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2025-01-2445 min
Chris Baran's HeadcasesKati WhitledgeToday we’re joined by a true marketing powerhouse in the beauty and wellness industry. She’s a keynote speaker, a podcaster, and the founder & CEO of Maya, which is a cutting-edge client recruitment and marketing platform that has already matched over half a million clients with beauty professionals, driving an incredible $20 million in revenue. Her ambitious mission is to generate $500 million for her members by the end of 2025 and I have a feeling she just might do it. She’s here to revolutionize support for beauty businesses. Let’s dive into this week’s Headcase with modern marketing guru, Kati...
2024-10-3134 min
Grow My Salon Business Podcast235 Finding and Keeping Your Best-Fit Clients with Kati WhitledgeAs a salon owner, one of the biggest challenges affecting a salon's growth is that first-time clients are simply not returning, with numerous studies showing that after their first visit, 65% of clients are not going back to that same salon a second time. My guest on today’s episode is Kati Whitledge, who has developed a piece of “matchmaking” marketing software, Mya, that not only assists salon owners in attracting new clients but matches them with the stylist who is most likely to connect with them and, as a result, increase client retention. In t...
2024-03-1239 min
Profitable Salon Owner PodcastCritical Marketing strategies for 2024: A Conversation With Kati WhitledgeThe podcast features Kayla Swanson and Kati Whitledge discussing marketing strategies for salons and businesses in the beauty industry.Kati Whitledge is a speaker, author, and the founder of the software company MYA for the beauty industry. She also owns multiple salons.Kati emphasizes the importance of having the right leaders and teams in place to make business growth easier.This podcast highlights the significance of identifying and marketing to specific niches within the beauty industry.Understanding where your target audience is, including social media platforms, is crucial for effective marketing.The discussion touches on the potential impact of AI...
2023-10-1832 min
Hairbrained ConversationsEpisode #302: Kati Whitledge, Mya Software FounderIn this episode, we get to know Kati Whitledge (@katiwhitledge), entrepreneur, salon owner, professional speaker, author and fellow podcaster. She shares her journey of how, as a "thirsty" hairdresser, she was fascinated with business development and why people choose brands or, more importantly, connect with certain types of people. She developed a survey that matches potential clients with hairdressers at her Madison, Wisconsin salon, Be Inspired (@be_inspired_salon). This not only helped her to dramatically increase revenue and retention, but it also led to the creation of her matchmaking software company, Mya (@join_mya). From there she launched th...
2023-08-2051 min
HairblazersBuild Your Best Team This Year with Kati WhitledgeKati Whitledge, entrepreneur, speaker and author, brings her proven strategies for attracting top talent, fostering a great culture, and achieving 10-20% profitability in today's episode. Discover how to navigate challenges and unleash your salon's full potential. Whether you're a salon owner, stylist, or beauty enthusiast, this episode is a must-listen for building a thriving salon team that shines! Find Kati at Joinmya.com, and kati@joinmya.com.
Build Your Best Team E-book: https://joinmya.com/build-your-best-team-ebook
2023-08-1536 min
Beauty Business Game-ChangerAbove The Line with Kati Whitledge- S4:E109Join the Free Facebook Group and connect with like-minded beauty badasses like yourself www.facebook.com/groups/salonandsuitebusiness
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During the early stages of running Be Inspired Salon, our founder, Kati Whitledge, discovered a pain point many industry professionals face — failing to know if their marketing efforts are tr...
2023-07-2449 min
No Seriously, How Do I Do This?The Juggle is Real: Kati WhitledgeMarriage, children, career, church commitments, friendship, self-care, hobbies, community involvement- the juggle is real, and few understand that better than Kati Whitledge. As the founder of a robust beauty empire, Kati understood hustle. When she welcomed a child into that world, however, the hustle had to be modified and she didn't always balance things well. Kati's honesty and transparency invite you to let your guard down and understand that this is a journey we are all on, and that the ability we have to learn from each other is a gift.
2022-03-1832 min
ICA Podcast 9ICA Podcast 9 - Kati WhitledgeToday's guest is an entrepreneur, professional speaker, and author. She started three beauty industry businesses, wrote her first eBook, and has presented nationwide all before the age of thirty-five. Kati Whitledge joins ICA President, Sheila Zaricor-Wilson as they talk about the value of her team environment and the difference marketing has made in her business.
2021-07-1940 min
Thriving Stylist PodcastHow the Pandemic has Affected the Industry with Britt, Kati Whitledge & Modern SalonFor today's show we're bringing back an episode that some of you may see as an oldie but a goodie! Early in the Fall of 2020 I was given the incredible opportunity to work with the Modern Salon team and Kati Whitledge to co-create an interview about what the industry has experienced going through in 2020. We talked about the permanent and temporary shifts we've seen because of the pandemic, and what we think are the best way to prepare for an uncertain future as we see second, and even third waves of closures. I'm especially excited because Kati is a s...
2020-12-1458 min
No Seriously, How Do I Do This?The Juggle is Real: Kati WhitledgeMarriage, children, career, church commitments, friendship, self-care, hobbies, community involvement- the juggle is real, and few understand that better than Kati Whitledge. As the founder of a robust beauty empire, Kati understood hustle. When she welcomed a child into that world, however, the hustle had to be modified and she didn't always balance things well. Kati's honesty and transparency invite you to let your guard down and understand that this is a journey we are all on, and that the ability we have to learn from each other is a gift.
2020-11-0630 min
Shop Talk: A podcast for the beauty industry, hairstylists and hair-salon owners. By 124GoTBT - Kati Whitledge Founder of Meet Your Stylist. Salon Marketing Tool.Hairstylists are some of the most creative, innovative and intelligent people on the planet. And Kati Whitledge proves this to be true! She is the owner of Be Inspired Salon, Founder of the Meet Your Stylist Salon Marketing Tool, and Founder of Beyond the Technique Podcast.
But as most success journeys start it was not always this way, In the podcast, Kati openly shares with John Palmieri and Chris Sulimay her realization that she was not living her best life, and how she (with some help) was able to overcome and move forward.
After entering the salon industry and be...
2020-10-1544 min
Profitable Salon Owner Podcast023 - Gold Rush with Kati WhitledgeKey Takeaways:05:01 - How Kati Whitledge Manage and Motivate Her Staff08:42 - Your Relationship with your Customer Depends on their Satisfaction11:12 - Meet Your Stylist as a Great Starting Point12:21 - Connecting New People with your Team through Emotions13:33 - Linking with your Whole TeamQuotes:“It's typically because we fear rejection as humans. We don't want to be rejected. We don't want to reject others.” (08:56) (Kati)“People buy the best or the least expensive. There's no in between.” (13:07) (Kati)“Sometimes when peopl...
2020-08-0427 min
No Stylist Left BehindMy Life Out Loud with Kati WhitledgeWelcome back to the No Stylist Left Behind Podcast! Today Nina and J are excited to have a special guest, Kati Whitledge. Kati is the owner of Be Inspired Salon, Meet your Stylist, and the host of the Beyond the Technique Podcast. Nina and J loved flipping the script and having Kati share her story because they both have been guests on her amazing podcast. Get ready to hear all about how Kati navigated her career in the beauty industry. As well as, some of her biggest challenges and how she moved through them, how she scaled her salon over...
2020-05-2944 min
Shop Talk: A podcast for the beauty industry, hairstylists and hair-salon owners. By 124GoKati Whitledge, Founder of Meet Your Stylist, Salon Marketing Tool.Hairstylists are some of the most creative, innovative and intelligent people on the planet. And Kati Whitledge proves this to be true! She is the owner of Be Inspired Salon, Founder of the Meet Your Stylist Salon Marketing Tool, and Founder of Beyond the Technique Podcast.
But as most success journeys start it was not always this way, In the podcast, Kati openly shares with John Palmieri and Chris Sulimay her realization that she was not living her best life, and how she (with some help) was able to overcome and move forward.
...
2019-09-2343 min
PhorestFM: Building a Stronger Industry, TogetherKati Whitledge on Creating Digital Sales Funnels to Drive New Clients to Your Salon[111] Companies outside of the beauty industry are spending millions of dollars on digital sales funnel processes to capture new leads that will turn into lifelong clients. Who is doing this for the beauty industry? This week, entrepreneur, speaker, author, and podcaster Kati Whitledge joins Phorest FM's co-hosting duo to share insights on how to create salon digital sales funnels without increasing your marketing spend! They'll discuss what sales funnels involve, why they're the most effective digital marketing strategy, how to create them and will give real examples of some that you can use right away for your salon.
2019-04-0836 min